рюкзак hype hype hy004buuvb72



HYPE Толстовка HYPE Толстовка Новинка

HYPE Толстовка

логотип, принт, одноцветное изделие, круглый вырез горловины, длинные рукава, без карманов
Лонгслив Printio Hype beast killa Лонгслив Printio Hype beast killa Новинка

Лонгслив Printio Hype beast killa

Лонгслив — цвет: ЧЁРНЫЙ, пол: МУЖ.
Майка классическая Printio Hype beast killa Майка классическая Printio Hype beast killa Новинка

Майка классическая Printio Hype beast killa

Майка классическая — цвет: ЧЁРНЫЙ, пол: ЖЕН.
Футболка Wearcraft Premium Slim Fit Printio Hype beast killa Футболка Wearcraft Premium Slim Fit Printio Hype beast killa Новинка

Футболка Wearcraft Premium Slim Fit Printio Hype beast killa

Футболка Wearcraft Premium Slim Fit — цвет: ЧЁРНЫЙ, пол: МУЖ.
Футболка классическая Printio Hate hype Футболка классическая Printio Hate hype Новинка

Футболка классическая Printio Hate hype

Футболка классическая — цвет: БЕЛЫЙ, пол: МУЖ, качество: ОБЫЧНОЕ.
Детская футболка классическая унисекс Printio Hype beast killa Детская футболка классическая унисекс Printio Hype beast killa Новинка

Детская футболка классическая унисекс Printio Hype beast killa

Детская футболка классическая унисекс — цвет: ЧЁРНЫЙ, пол: МУЖ.
Футболка Wearcraft Premium Printio Hype beast killa Футболка Wearcraft Premium Printio Hype beast killa Новинка

Футболка Wearcraft Premium Printio Hype beast killa

Футболка Wearcraft Premium — цвет: ЧЁРНЫЙ, пол: ЖЕН.
Футболка классическая Printio Hype beast killa Футболка классическая Printio Hype beast killa Новинка

Футболка классическая Printio Hype beast killa

Футболка классическая — цвет: ЧЁРНЫЙ, пол: ЖЕН, качество: ОБЫЧНОЕ.
Толстовка Wearcraft Premium унисекс Printio Hype beast killa Толстовка Wearcraft Premium унисекс Printio Hype beast killa Новинка

Толстовка Wearcraft Premium унисекс Printio Hype beast killa

Толстовка Wearcraft Premium унисекс — цвет: ЧЁРНЫЙ, пол: МУЖ.
HYPE Футболка HYPE Футболка Новинка

HYPE Футболка

джерси, логотип, полоски по бокам, одноцветное изделие, круглый вырез горловины, длинные рукава, без карманов
Майка классическая Printio Hype beast killa Майка классическая Printio Hype beast killa Новинка

Майка классическая Printio Hype beast killa

Майка классическая — цвет: ЧЁРНЫЙ, пол: МУЖ.
Футболка классическая Printio Hype beast killa Футболка классическая Printio Hype beast killa Новинка

Футболка классическая Printio Hype beast killa

Футболка классическая — цвет: ЧЁРНЫЙ, пол: МУЖ, качество: ОБЫЧНОЕ.
HYPE Повседневные брюки HYPE Повседневные брюки Новинка

HYPE Повседневные брюки

флис, вышивка, логотип, одноцветное изделие, высокая талия, свободный крой, брюки-бананы, кулиска, множество карманов, спортивная
Walker Рюкзак школьный Ray Hype Olive Walker Рюкзак школьный Ray Hype Olive Новинка

Walker Рюкзак школьный Ray Hype Olive

Рюкзак Ray Hype Olive выполнен из прочного износостойкого материала высокого качества с влагоотталкивающей пропиткой и имеет объем 25 литров. Рюкзак оснащен разделители в главном отделении и отделением для ноутбука. Удобство носки обеспечивают эргономичные регулируемые лямки из вентилируемого материала, ортопедическая спинка, грудная стяжка, а светоотражающие элементы обезопасят на дороге в темное время суток. Рюкзак имеет один вместительный передний карман на молнии, карман на клапане, два боковых кармана на резиночке и удобную ручку для переноски сверху.
Junior Jack Junior Jack. Trust it Junior Jack Junior Jack. Trust it Новинка

Junior Jack Junior Jack. Trust it

Новый альбом запредельно модного бельгийского продюсера Junior Jack "Trust It". Пластинку можно назвать очень забавной и разнообразной, с множеством фанко-хаузовых звуков, электро, диско, латино и перкуссии. Диск содержит хиты "E-Samba" и "Da Hype". В записи "Da Hype" принял участие Роберт Смит из "Cure".
Мышь Qcyber Hype Black USB Мышь Qcyber Hype Black USB Новинка

Мышь Qcyber Hype Black USB

Описание Сенсор В качестве сенсора для мыши QCYBER HYPE был выбран лучший сенсор начального уровня Avago 3050 с максимальной чувствительностью сенсора – 4000DPI. Эргономика Мышь QCYBER HYPE сделана исключительно для правшей, форма приближенна к классическим мышам, подходит как к когтевому, так и ладонному хвату. LED подсветка Подсветка – незаменимый инструмент для персонализации своего рабочего места. QCYBER HYPE оснащена 4х цветной LED подсветкой (фиолетовый, синий, красный и зеленый). Soft Touch пластик Корпус мыши полностью покрыт матовым Soft Touch пластиком. Он приятнее ощущается в руке и не собирает отпечатков пальцев. QCYBER HYPE всегда выглядит как новая, даже после года эксплуатации! Настраиваемые клавиши В вашем распоряжении 5 настраиваемых кнопок для молниеносного выполнения действий в один клик. Назначайте каждой из них любые действия в игре, которые вам необходимы. Создавайте эффективные комбинации и получайте внушительное превосходство над противником в скорости исполнения своих решений.
NYX Professional Make Up Worth The Hype Mascara NYX Professional Make Up Worth The Hype Mascara Новинка

NYX Professional Make Up Worth The Hype Mascara

Создай цветные объемные ресницы с новой тушью Worth the Hype Volumizing & Lengthening Mascara. Невероятное средство легко наносится, создает регулируемое покрытие, а также эффект объема и удлинения. Заостренная щеточка позволяет прокрасить даже самые короткие реснички во внутренних уголках глаз. Выразительный взгляд с тремя яркими оттенками: коричнево-черным, синим и фиолетовым.
Сноуборд BF Snowboards 2018-19 Hype. Ростовка 159 Сноуборд BF Snowboards 2018-19 Hype. Ростовка 159 Новинка

Сноуборд BF Snowboards 2018-19 Hype. Ростовка 159

Конструкция: сэндвич, rocker - Сердечнк из тополя - Триаксиальная нижняя оплетка - Биакисальная верхняя оплетка - Эктрудированная скользящая поверхность - UV-защитное покрытие
Сноуборд BF Snowboards 2018-19 Hype. Ростовка 154 Сноуборд BF Snowboards 2018-19 Hype. Ростовка 154 Новинка

Сноуборд BF Snowboards 2018-19 Hype. Ростовка 154

Конструкция: сэндвич, rocker - Сердечнк из тополя - Триаксиальная нижняя оплетка - Биакисальная верхняя оплетка - Эктрудированная скользящая поверхность - UV-защитное покрытие
Сноуборд BF Snowboards 2018-19 Hype. Ростовка 151 Сноуборд BF Snowboards 2018-19 Hype. Ростовка 151 Новинка

Сноуборд BF Snowboards 2018-19 Hype. Ростовка 151

Конструкция: сэндвич, rocker - Сердечнк из тополя - Триаксиальная нижняя оплетка - Биакисальная верхняя оплетка - Эктрудированная скользящая поверхность - UV-защитное покрытие
NYX Professional Make Up Worth the hype Waterproof Mascara NYX Professional Make Up Worth the hype Waterproof Mascara Новинка

NYX Professional Make Up Worth the hype Waterproof Mascara

С водостойкой тушью для объема и удлинения Worth The Hype Waterproof Mascara твои ресницы станут настоящей сенсацией. Средство легко наносится, создает комфортное регулируемое и невесомое покрытие, придавая ресницам объем. Твоя любимая тушь в водостойком варианте не только порадует тебя на вечеринке, но также выдержит дождь, пот и даже слезы. Кроме того, заостренная щеточка создает эффект длины и объема, позволяя прокрасить даже самые короткие реснички в уголках глаз.
Зарядное устройство Promate Hype-EU, черный Зарядное устройство Promate Hype-EU, черный Новинка

Зарядное устройство Promate Hype-EU, черный

Материал корпуса: PC пластик. Цвет: черный. Входное напряжение: 100-240В, 50-60Гц. Выход: 2 USB порта 2.0, 5В 2.1А. Евророзетка. Защита от короткого замыкания. Защита от избыточного заряда. СЗУ поставляется в картонной упаковке с пластиковым окошком.
Twenty One Pilots - Trench Twenty One Pilots - Trench Новинка

Twenty One Pilots - Trench

LP1 A1. Jumpsuit A2. Levitate A3. Morph A4. My Blood B1. Chlorine B2. Smithereens B3. Neon Gravestones LP2 C1. The Hype C2. Nico And The Niners C3. Cut My Lip C4. Bandito...
Зарядное устройство Promate Hype-EU, белый Зарядное устройство Promate Hype-EU, белый Новинка

Зарядное устройство Promate Hype-EU, белый

Материал корпуса: PC пластик. Цвет: белый. Входное напряжение: 100-240В, 50-60Гц. Выход: 2 USB порта 2.0, 5В 2.1А. Евророзетка. Защита от короткого замыкания. Защита от избыточного заряда. СЗУ поставляется в картонной упаковке с пластиковым окошком.
Носки СОК'С Hype (Белый, O/S) Носки СОК'С Hype (Белый, O/S) Новинка

Носки СОК'С Hype (Белый, O/S)

Носки Сок'с, выполненные из натуральной хлопковой тканис добавлением эластана. Традиционная форма, средняя длина, укрепленный носок с пяткой и эластичная резинка в верхней части, обеспечивающая оптимальную фиксацию. . - Натуральная хлопковая ткань - Традиционная форма - Укрепленный носок и пятка - Эластичные резинки - Оригинальная расцветка
Kerry Given W. No-Hype Options Trading. Myths, Realities, and Strategies That Really Work Kerry Given W. No-Hype Options Trading. Myths, Realities, and Strategies That Really Work Новинка

Kerry Given W. No-Hype Options Trading. Myths, Realities, and Strategies That Really Work

4204.16 руб. или Купить в рассрочку!
A straightforward guide to successfully trading options Options provide traders and investors with a wide range of strategies to lock in profits, reduce risk, generate income, or speculate on market direction. However, they are complex instruments and can be difficult to master if misunderstood. No-Hype Options Trading offers the straight truth on how to trade the options market. In it, author Kerry Given provides realistic strategies to consistently generate income every month, while debunking many myths about options trading that tend to lead retail traders astray. Along the way, he makes a conscious effort to avoid complex strategies that are appropriate only for market makers or professional traders, and instead focuses on low-risk strategies that can be easily implemented and managed by a part-time trader. Shows how you can use option spreads in conjunction with stocks to produce a regular stream of income Each chapter includes exercises to help you master the material presented Examines how you can adjust option positions as market conditions change in order to maintain an optimal risk/reward profile Written for anyone interested in successfully trading options, this reliable resource cuts through the hype and misinformation that surrounds options trading and presents a realistic path to profits.
Носки СОК'С DBTH женские (Розовый, O/S) Носки СОК'С DBTH женские (Розовый, O/S) Новинка

Носки СОК'С DBTH женские (Розовый, O/S)

Женские носки Сок'с, выполненные из натуральной хлопковой ткани с добавлением эластана. Традиционная форма, средняя длина, укрепленный носок с пяткой и эластичная резинка в верхней части, обеспечивающая оптимальную фиксацию. Носки представлены в оригинальной расцветке, украшенной надписью Don't believe the hype . - Натуральная хлопковая ткань - Традиционная форма - Укрепленный носок и пятка - Эластичные резинки - Оригинальная расцветка
Носки СОК'С DBTH (Белый/Красный, O/S) Носки СОК'С DBTH (Белый/Красный, O/S) Новинка

Носки СОК'С DBTH (Белый/Красный, O/S)

Носки Сок'с, выполненные из натуральной хлопковой ткани с добавлением эластана. Традиционная форма, средняя длина, укрепленный носок с пяткой и эластичная резинка в верхней части, обеспечивающая оптимальную фиксацию. Носки представлены в оригинальной расцветке, украшенной надписью Don't believe the hype . - Натуральная хлопковая ткань - Традиционная форма - Укрепленный носок и пятка - Эластичные резинки - Оригинальная расцветка
Joe Vitale Inspired Marketing!. The Astonishing Fun New Way to Create More Profits for Your Business by Following Your Heart Joe Vitale Inspired Marketing!. The Astonishing Fun New Way to Create More Profits for Your Business by Following Your Heart Новинка

Joe Vitale Inspired Marketing!. The Astonishing Fun New Way to Create More Profits for Your Business by Following Your Heart

Inspired Marketing! presents the inside secrets of today?s most successful marketers. If you sell anything, this handy, practical, rainmaking guide reveals a new way to sell without resorting to hype, scare tactics, or manipulation using an amazing step-based model anyone can apply. If you?re a salesperson or marketer who knows that the old tactics no longer work and that long-term success requires fresh ideas, this is the perfect guide for you.
Bill Franks Taming The Big Data Tidal Wave. Finding Opportunities in Huge Data Streams with Advanced Analytics Bill Franks Taming The Big Data Tidal Wave. Finding Opportunities in Huge Data Streams with Advanced Analytics Новинка

Bill Franks Taming The Big Data Tidal Wave. Finding Opportunities in Huge Data Streams with Advanced Analytics

3230.74 руб. или Купить в рассрочку!
You receive an e-mail. It contains an offer for a complete personal computer system. It seems like the retailer read your mind since you were exploring computers on their web site just a few hours prior…. As you drive to the store to buy the computer bundle, you get an offer for a discounted coffee from the coffee shop you are getting ready to drive past. It says that since you’re in the area, you can get 10% off if you stop by in the next 20 minutes…. As you drink your coffee, you receive an apology from the manufacturer of a product that you complained about yesterday on your Facebook page, as well as on the company’s web site…. Finally, once you get back home, you receive notice of a special armor upgrade available for purchase in your favorite online video game. It is just what is needed to get past some spots you’ve been struggling with…. Sound crazy? Are these things that can only happen in the distant future? No. All of these scenarios are possible today! Big data. Advanced analytics. Big data analytics. It seems you can’t escape such terms today. Everywhere you turn people are discussing, writing about, and promoting big data and advanced analytics. Well, you can now add this book to the discussion. What is real and what is hype? Such attention can lead one to the suspicion that perhaps the analysis of big data is something that is more hype than substance. While there has been a lot of hype over the past few years, the reality is that we are in a transformative era in terms of analytic capabilities and the leveraging of massive amounts of data. If you take the time to cut through the sometimes-over-zealous hype present in the media, you’ll find something very real and very powerful underneath it. With big data, the hype is driven by genuine excitement and anticipation of the business and consumer benefits that analyzing it will yield over time. Big data is the next wave of new data sources that will drive the next wave of analytic innovation in business, government, and academia. These innovations have the potential to radically change how organizations view their business. The analysis that big data enables will lead to decisions that are more informed and, in some cases, different from what they are today. It will yield insights that many can only dream about today. As you’ll see, there are many consistencies with the requirements to tame big data and what has always been needed to tame new data sources. However, the additional scale of big data necessitates utilizing the newest tools, technologies, methods, and processes. The old way of approaching analysis just won’t work. It is time to evolve the world of advanced analytics to the next level. That’s what this book is about. Taming the Big Data Tidal Wave isn’t just the title of this book, but rather an activity that will determine which businesses win and which lose in the next decade. By preparing and taking the initiative, organizations can ride the big data tidal wave to success rather than being pummeled underneath the crushing surf. What do you need to know and how do you prepare in order to start taming big data and generating exciting new analytics from it? Sit back, get comfortable, and prepare to find out!
Rawley Thomas ValuFocus Investing. A Cash-Loving Contrarian Way to Invest in Stocks Rawley Thomas ValuFocus Investing. A Cash-Loving Contrarian Way to Invest in Stocks Новинка

Rawley Thomas ValuFocus Investing. A Cash-Loving Contrarian Way to Invest in Stocks

4527.56 руб. или Купить в рассрочку!
A must-read book for investors who prefer to pick stocks based on cash flow facts, not on media hype and fiction How to Pick a Stock is written for the contrarian investor who wants an investing method that is based on cash flow facts, not on media hype and speculative impulse. This book combines an accessible presentation of a contrarian investment model and the ValuFocus tool that offers a highly studious, detailed explanation of understanding a company's true intrinsic value. If you can calculate a company's intrinsic value on the basis of knowing if the market is currently under, fairly, or over pricing its stock, then it is possible to invest wisely in the stock market. Investors who want to buy undervalued stocks, or sell (short) overvalued ones will find this book immensely useful. The ValuFocus investing tool calculates the intrinsic value of every company in their database automatically. Thus, an individual investor can become an "A" student of a modeling process, or can go right ahead in using this tool to pick stocks and manage their own portfolio. Additionally, this book helps to develop an enhanced framework to fundamental equity valuation. Contains the ValuFocus tool for calculating the intrinsic value of every company in the LCRT Nucleus database Offers specific and innovative valuation techniques of practicing professionals for individuals to use in picking stocks long-term Highlights the most state-of-the-art approaches to unconventional stock-picking for investors and corporate finance professionals Offering encouragement to individual investors by outlining a model that delivers satisfying returns, How to Pick a Stock is especially useful for those who are patient and believe in longer-term investing horizons.
Christian Jarrett Great Myths of the Brain Christian Jarrett Great Myths of the Brain Новинка

Christian Jarrett Great Myths of the Brain

Great Myths of the Brain introduces readers to the field of neuroscience by examining popular myths about the human brain. Explores commonly-held myths of the brain through the lens of scientific research, backing up claims with studies and other evidence from the literature Looks at enduring myths such as “Do we only use 10% of our brain?”, “Pregnant women lose their mind”, “Right-brained people are more creative” and many more. Delves into myths relating to specific brain disorders, including epilepsy, autism, dementia, and others Written engagingly and accessibly for students and lay readers alike, providing a unique introduction to the study of the brain Teaches readers how to spot neuro hype and neuro-nonsense claims in the media
Public Enemy: Manchester UK Live (2 DVD) Public Enemy: Manchester UK Live (2 DVD) Новинка

Public Enemy: Manchester UK Live (2 DVD)

DVD 1: 01. Brother Gonna Work It Out 02. Welcome To The Terrordome 03. Bring The Noise 04. Son Of A Bush 05. Shut Em Down 06. Black Steel In The Hour Of Chaos 07. He Got Game 08. Revolverlution 09. 911 Is A Joke 10. Public Enemy No. 1 11. Give It Up 12. Don't Believe The Hype 13. Rebel Without A Pause 14. By The Time/Ball Of Confusion 15. Fight The Power 16. Flavor Set/Timbo King 17. Too Much Posse 18. Timbo King Song 19. Cold Lampin' With Flavor 20. Sabotage 21. Know Applause 22. Pressure 23. Medley 24. Do You Wanna Go Our Way 25. She Watch Channel Zero DVD 2: Bonusmaterial
Public Enemy: Live At Metropolis Studios Public Enemy: Live At Metropolis Studios Новинка

Public Enemy: Live At Metropolis Studios

Содержание: 01. Intro 02. Lost At Birth 03. Miuzi Weighs A Ton 04. Get Up Stand Up 05. Rebel Without A Pause 06. 911 Is A Joke 07. Welcome To The Terrordome 08. Hoovermusic 09. Black Steel In The Hour 10. Show em Whatcha Got 11. Bring The Noise 12. Don't Believe The Hype 13. Can't Truss It 14. He Got Game 15. Night Of The Living Baseheads 16. I Shall Not Be Moved 17. Fight The Power 18. Can't Do Nuttin' For Ya Man 19. 31 Flavors 20. Shut 'em Down 21. Harder Than You Think
Lawrence Lessig Free Culture Lawrence Lessig Free Culture Новинка

Lawrence Lessig Free Culture

How big media uses technology and the law to lock down culture and control creativity.""Free Culture is an entertaining and important look at the past and future of the cold war between the media industry and new technologies."" - Marc Andreessen, cofounder of Netscape.""Free Culture goes beyond illuminating the catastrophe to our culture of increasing regulation to show examples of how we can make a different future. These new-style heroes and examples are rooted in the traditions of the founding fathers in ways that seem obvious after reading this book. Recommended reading to those trying to unravel the shrill hype around 'intellectual property.'"" - Brewster Kahle, founder of the Internet Archive.The web site for the book is
Linkin Park: Linkin Park-Conspiracy Theory Linkin Park: Linkin Park-Conspiracy Theory Новинка

Linkin Park: Linkin Park-Conspiracy Theory

Fiercely melodic, rhythmically inven­tive and ruthlessly uncompromising, Linkin Park have created a unique col­lision of Pop, Metal and Hip-Hop that becomes much more than the sum of its parts, lilith honest, intelligent and poetic lyrics, it's little uonder that the band have become the choice of a disenchanted generation. Naturally, their rapid ascendancy has provoked claims of contrivance and hype, but Linkin Park have risen above these accusations uith ease, taking their hybrid music one step closer to the mainstream, uithout diluting their message. This documentary tells the story of паи it happened; a runauay success story that's only just begun...
Lori Wilde A Touch Of Silk Lori Wilde A Touch Of Silk Новинка

Lori Wilde A Touch Of Silk

Manhattan reporter Kay Freemont spends her days writing about sex–and her nights wondering what all the hype is about.So when sexy, single Quinn Scofield places an advertisement in her magazine for a wife, Kay decides it’s way past time she found out! Although Kay knows she’s too repressed to live out her most forbidden fantasies, under Quinn’s imaginative tutelage she becomes more in tune with her own sensuality.This city girl thinks she has time for only a red-hot fling–unless Quinn has his way, and she accepts his offer of a lifetime of incredible sex!
George Muzea The Vital Few vs. the Trivial Many. Invest with the Insiders, Not the Masses George Muzea The Vital Few vs. the Trivial Many. Invest with the Insiders, Not the Masses Новинка

George Muzea The Vital Few vs. the Trivial Many. Invest with the Insiders, Not the Masses

1872.47 руб. или Купить в рассрочку!
Filled with in-depth insight and expert advice, The Vital Few vs. The Trivial Many will open your eyes to a new way of looking at the investment world, especially the stock market. You'll discover how to look past media hype to discern what the Vital Few or corporate insiders—those who know their companies best—are doing. By explaining which information is accurate and valuable, as opposed to that which is misleading and financially hazardous, investment professional George Muzea will show you how to successfully and intelligently evaluate the stock market and find valuable gems that have yet to be discovered by the masses.
Public Enemy: Live At Metropolis Studios (Blu-ray) Public Enemy: Live At Metropolis Studios (Blu-ray) Новинка

Public Enemy: Live At Metropolis Studios (Blu-ray)

Содержание: 01. Intro 02. Lost At Birth 03. Miuzi Weighs A Ton 04. Get Up Stand Up 05. Rebel Without A Pause 06. 911 Is A Joke 07. Welcome To The Terrordome 08. Hoovermusic 09. Black Steel In The Hour 10. Show em Whatcha Got 11. Bring The Noise 12. Don't Believe The Hype 13. Can't Truss It 14. He Got Game 15. Night Of The Living Baseheads 16. I Shall Not Be Moved 17. Fight The Power 18. Can't Do Nuttin' For Ya Man 19. 31 Flavors 20. Shut 'em Down 21. Harder Than You Think
Karl Moore The Secret Art of Self-Development Karl Moore The Secret Art of Self-Development Новинка

Karl Moore The Secret Art of Self-Development

Stop being a seeker - Start being a finder! Self-development is an amazing quest. It's the desire to find your own freedom and happiness. It's about letting go of limitations, and learning how to live successfully. This book is a series of 16 simple "pep talks" for that self-development journey. No hype, no rituals, no follow-on courses. Just a series of conversations to help you finally discover your own true freedom. Forget The Secret, set aside religious texts and ignore the so-called gurus. This book will guide you straight to the only true authority on your own self-development. You.

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You receive an e-mail. It contains an offer for a complete personal computer system. It seems like the retailer read your mind since you were exploring computers on their web site just a few hours prior…. As you drive to the store to buy the computer bundle, you get an offer for a discounted coffee from the coffee shop you are getting ready to drive past. It says that since you’re in the area, you can get 10% off if you stop by in the next 20 minutes…. As you drink your coffee, you receive an apology from the manufacturer of a product that you complained about yesterday on your Facebook page, as well as on the company’s web site…. Finally, once you get back home, you receive notice of a special armor upgrade available for purchase in your favorite online video game. It is just what is needed to get past some spots you’ve been struggling with…. Sound crazy? Are these things that can only happen in the distant future? No. All of these scenarios are possible today! Big data. Advanced analytics. Big data analytics. It seems you can’t escape such terms today. Everywhere you turn people are discussing, writing about, and promoting big data and advanced analytics. Well, you can now add this book to the discussion. What is real and what is hype? Such attention can lead one to the suspicion that perhaps the analysis of big data is something that is more hype than substance. While there has been a lot of hype over the past few years, the reality is that we are in a transformative era in terms of analytic capabilities and the leveraging of massive amounts of data. If you take the time to cut through the sometimes-over-zealous hype present in the media, you’ll find something very real and very powerful underneath it. With big data, the hype is driven by genuine excitement and anticipation of the business and consumer benefits that analyzing it will yield over time. Big data is the next wave of new data sources that will drive the next wave of analytic innovation in business, government, and academia. These innovations have the potential to radically change how organizations view their business. The analysis that big data enables will lead to decisions that are more informed and, in some cases, different from what they are today. It will yield insights that many can only dream about today. As you’ll see, there are many consistencies with the requirements to tame big data and what has always been needed to tame new data sources. However, the additional scale of big data necessitates utilizing the newest tools, technologies, methods, and processes. The old way of approaching analysis just won’t work. It is time to evolve the world of advanced analytics to the next level. That’s what this book is about. Taming the Big Data Tidal Wave isn’t just the title of this book, but rather an activity that will determine which businesses win and which lose in the next decade. By preparing and taking the initiative, organizations can ride the big data tidal wave to success rather than being pummeled underneath the crushing surf. What do you need to know and how do you prepare in order to start taming big data and generating exciting new analytics from it? Sit back, get comfortable, and prepare to find out!
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