100 ideas that changed advertising



Steve Cone Steal These Ideas!. Marketing Secrets That Will Make You a Star Steve Cone Steal These Ideas!. Marketing Secrets That Will Make You a Star Новинка

Steve Cone Steal These Ideas!. Marketing Secrets That Will Make You a Star

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Working for nearly thirty years with and for leading companies including Citigroup, American Express, Epsilon, Apple, and Fidelity—with notable political and not-for-profit campaigns along the way—Steve Cone has the kind of hard-earned, high-level experience that translates into valuable, tested ideas on what really works—and doesn’t—in marketing. In Steal These Ideas! Cone delivers hundreds of pearls in a sharp, no-nonsense, and witty style on all facets of marketing, branding, and advertising with all the candor and freshness one would expect from a knowledgeable good friend in the business. Illustrated throughout with examples of the good, bad, and ugly in advertising, this is the secret stuff that no one ever teaches. Anyone can now steal these ideas and become a marketing star today.
Copy Paste. How Advertising Recycles Ideas Copy Paste. How Advertising Recycles Ideas Новинка

Copy Paste. How Advertising Recycles Ideas

Taking a second look at advertising campaigns: revealing reproductions, trumpeting creativity, and inspiring all to look just a little closer. Books about advertising are...
Robin Landa Advertising by Design. Generating and Designing Creative Ideas Across Media Robin Landa Advertising by Design. Generating and Designing Creative Ideas Across Media Новинка

Robin Landa Advertising by Design. Generating and Designing Creative Ideas Across Media

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A real-world introduction to advertising design in today's industry Advertising by Design is the most comprehensive, up-to-date guide to concept generation and design for advertising. Step-by-step instructions and expert discussion guide you through the fundamentals, as you develop the deeper understanding that connects the dots and sparks your creativity. Interviews with leading creative directors provide a glimpse into the real-world idea generation process, and case studies of successful ads allow you to dissect both the process and result to discover the keys to effective advertising. This new third edition has been thoroughly updated to reflect the industry's shift from print and TV ads to fully integrated transmedia campaigns, giving you invaluable insight into a broad range of media channels. New concepts and strategies for social media, digital media, pull marketing, creative content, and more are discussed in depth to help you tell an engaging story using every tool at your disposal. Ancillaries include PowerPoint slides and quizzes bring this book right into the classroom for a complete introduction to advertising design. Students seeking a career in advertising need the ability to generate idea-driven campaigns and adapt them for use in print, mobile, television, and social media formats. This book provides the well-rounded instruction required to succeed in the digital age. Master the fundamentals of advertising design for a range of media channels Integrate print, web, social media, and more to convey an engaging story Jumpstart your creativity with lessons from top creative directors Build your knowledge base around the reality of modern advertising Effective advertisers blend ideas, information, and entertainment in a way that reaches a range of audiences through a range of media types; this requires deep mastery of idea generation, copywriting, and graphic design. Advertising by Design helps you develop the skills and knowledge today's advertising industry demands.
Claude C. Hopkins Scientific Advertising Claude C. Hopkins Scientific Advertising Новинка

Claude C. Hopkins Scientific Advertising

David Ogilvy said of Scientific Advertising, "Nobody should be allowed to have anything to do with advertising until he has read this book seven times. It changed the course of my life."In Scientific Advertising Claude C. Hopkins outlines testing and measuring based advertising thereby reducing potential losses of unsuccessful campaigns and maximizing the effectiveness of profitable ones. Or, as Hopkins wrote, the advertiser is "playing on the safe side of a hundred to one shot".Claude C. Hopkins was one of the great advertising pioneers believing that advertising existed only to sell something and should be measurable and justify the results that it produced. Hopkins worked for various advertisers, including Bissell Carpet Sweeper Company, Swift & Company and Dr. Shoop's patent medicine company. Hopkins insisted copywriters researched their client products and produce reason-why copy. He also asserted that a good product was its own best salesperson and as such sampling was an excellent tactic to increase sales.
Don Cupitt Odyssey on the Sea of Faith. The Life . Writings of Don Cupitt Don Cupitt Odyssey on the Sea of Faith. The Life . Writings of Don Cupitt Новинка

Don Cupitt Odyssey on the Sea of Faith. The Life . Writings of Don Cupitt

In Odyssey on the Sea of Faith, Nigel Leaves maps the ways in which the ideas of Don Cupitt have developed, evolved, and changed--from mildly evangelical to liberal, to leading exponent of the view that there is not God out there and that we must create new religious ways of being. This book makes sense of Cupitt. For those interested in the ideas of Don Cupitt, it will be the authoritative resource for many years to come.
Claude C. Hopkins Scientific Advertising Claude C. Hopkins Scientific Advertising Новинка

Claude C. Hopkins Scientific Advertising

Claude Hopkins, the father of modern advertising techniques, believed that "Advertising is salesmanship," and as such it should be measurable and justify the results that it produced. In Scientific Advertising, he explains precisely how to do that, and the principles he discovered and documented are as true today as when they were first written. This business classic covers mail-order marketing, headlines, psychology, strategy, budgeting, and more advanced subjects like negative advertising and how to test an advertising campaign. Whatever advertising medium you use, from print to the Internet, the fundamental principles of Scientific Advertising are universal and timeless.
Dean Fueroghne Law . Advertising -Current Legal Issues for Agencies, Advertisers and Attorneys Dean Fueroghne Law . Advertising -Current Legal Issues for Agencies, Advertisers and Attorneys Новинка

Dean Fueroghne Law . Advertising -Current Legal Issues for Agencies, Advertisers and Attorneys

Law & Advertising (2007 Edition) is an essential tool for anyone involved in advertising or marketing. In today's consumer-oriented market, advertising professionals need (more than ever) to understand the laws that influence their work. It covers the reasoning behind the laws and regulations that affect advertisers, agencies and attorneys.
Claude Hopkins Scientific Advertising Claude Hopkins Scientific Advertising Новинка

Claude Hopkins Scientific Advertising

This Edition Includes: How Advertising Laws Are Established - Just Salesmanship - Offer Service - Mail Order Advertising - What It Teaches - Headlines - Psychology - Being Specific - Tell Your Full Story - Art in Advertising - Things Too Costly - Information - Strategy - Use of Samples - Getting Distribution - Test Campaigns - Leaning On Dealers - Individuality - Negative Advertising - Letter Writing - A Name That Helps - Good Business
Claude Hopkins Scientific Advertising Claude Hopkins Scientific Advertising Новинка

Claude Hopkins Scientific Advertising

2016 Reprint of the 1923 edition. Full facsimile of the original edition, not reproduced with Optical Recognition Software. "Scientific Advertising" is cited by many advertising and marketing personalities (such as David Ogilvy, Gary Halbert and Jay Abraham) as a "must-read" book. David Ogilvy wrote that "Nobody should be allowed to have anything to do with advertising until he has read this book seven times. It changed the course of my life." The book is cited as being the original description of the process of split testing and of coupon based customer tracking and loyalty schemes. In the book, Hopkins outlines an advertising approach based on testing and measuring. In this way losses from unsuccessful ads are kept to a safe level while gains from profitable ads are multiplied. Or, as Hopkins wrote, the advertiser is "playing on the safe side of a hundred to one shot". The book also contains information on how to write advertising that sells.
Joel Elad Facebook Advertising For Dummies Joel Elad Facebook Advertising For Dummies Новинка

Joel Elad Facebook Advertising For Dummies

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Profitable ideas and techniques for advertising on Facebook Tap into the explosive growth of social media and reach your customers with effective Facebook advertising campaigns and savvy insights into how to use this social media phenomenon effectively. It’s all here and more in this detailed, easy-to-follow guide from two award-winning marketers. You'll learn what makes a good Facebook ad, how to apply the latest strategies and tactics for effective pay-per-click and cost-per-impression advertising, how to test your ad results, and much more. Explores Facebook advertising inside and out; there are now more than 400 million active Facebook users and over 1.6 million active Pages on Facebook Works as an all-around, hands-on guide for both experienced and new Facebook advertisers Walks you through planning and creating an advertising campaign Explains writing effective ad copy, how to use landing pages, and how to test and optimize your ads Shows you how to use Facebook Insights to understand your results and how to create reports that analyze data Put your company's best face forward with the sound advertising tips and techniques in Facebook Advertising For Dummies.
John Adair John Adair's 100 Greatest Ideas for Brilliant Communication John Adair John Adair's 100 Greatest Ideas for Brilliant Communication Новинка

John Adair John Adair's 100 Greatest Ideas for Brilliant Communication

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Everything You Need to Communicate Effectively…in an Instant John Adair’s 100 Greatest Ideas for Brilliant Communication is all you need to master the skills of speaking, listening, writing and reading, from one of the world’s best-known and moist sought-after authorities on leadership and management. Inside you will find: 10 Greatest Ideas for Giving Presentations 12 Greatest Ideas for Leading Effective Meetings 5 Greatest Ideas for Delighting Your Customers 24 Greatest Ideas for Effective Speaking 9 Greatest Ideas for Clear Writing …and 40 other fantastic ideas, tips and tricks that will give you the confidence, answers, and inspiration you need to succeed.
John Adair John Adair's 100 Greatest Ideas for Smart Decision Making John Adair John Adair's 100 Greatest Ideas for Smart Decision Making Новинка

John Adair John Adair's 100 Greatest Ideas for Smart Decision Making

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John Adair’s 100 Greatest Ideas for Smart Decision Making is a one-stop of practical advice and tips on problem solving and productive thinking from one of the world’s best-known and most sought after authorities on leadership and management. Inside you will find: 11 Greatest Ideas for Practical Wisdom 8 Greatest Ideas for Problem Solving Strategies 13 Greatest Ideas for How Your Mind Works 8 Greatest Ideas for Clear Thinking 13 Greatest Ideas for Productive Thinking …and 47 other fantastic ideas, tips and tricks that will give you the confidence, answers, and inspiration you need to succeed.
John Caples Making Ads Pay. Timeless Tips for Successful Copywriting John Caples Making Ads Pay. Timeless Tips for Successful Copywriting Новинка

John Caples Making Ads Pay. Timeless Tips for Successful Copywriting

A veteran copywriter offers advice on how to spark ideas and then capture them in copy, how to write headlines that attract attention, how to make ads believable and motivate readers to act, and how to learn from failure as well as success. Readers will discover principles, procedures, and practical suggestions for every medium and style of advertising.
Design as Art Design as Art Новинка

Design as Art

How do we see the world around us? The Penguin on Design series includes the works of creative thinkers whose writings on art, design and the media have changed our vision forever. Bruno Munari was among the most inspirational designers of all time, described by Picasso as the new Leonardo. Munari insisted that design be beautiful, functional and accessible, and this enlightening and highly entertaining book sets out his ideas about visual, graphic and industrial design and the role it plays in the objects we use everyday. Lamps, road signs, typography, posters, children's books, advertising, cars and chairs - these are just some of the subjects to which he turns his illuminating gaze.
E.M. Schwartz Breakthrough Advertising: How to Write Ads that Shatter Traditions and Sales Records E.M. Schwartz Breakthrough Advertising: How to Write Ads that Shatter Traditions and Sales Records Новинка

E.M. Schwartz Breakthrough Advertising: How to Write Ads that Shatter Traditions and Sales Records

Breakthrough Advertising: How to Write Ads that Shatter Traditions and Sales Records by Eugene M. Schwartz
Tom Monahan The Do-It-Yourself Lobotomy. Open Your Mind to Greater Creative Thinking Tom Monahan The Do-It-Yourself Lobotomy. Open Your Mind to Greater Creative Thinking Новинка

Tom Monahan The Do-It-Yourself Lobotomy. Open Your Mind to Greater Creative Thinking

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An Adweek Book Master the techniques that top companies use to spark creativity In today's business environment, gaining the competitive edge through creative and original thinking is a crucial component of brand strategy. Creative leader of advertising Tom Monahan offers a fresh look at the subject, providing hard and fast methods for freeing the mind and inspiring active creativity in oneself and others. His 180-degree Thinking(TM), 100 MPH Method, and other techniques he employs in his creative consulting practice are easy-to-use strategies for unleashing new ideas and facilitating creative product development, advertising, and marketing plans. This book has the added benefit of Monahan's experience of using these methods at A-list client companies.
Andrew Jaffe Casting for Big Ideas. A New Manifesto for Agency Managers Andrew Jaffe Casting for Big Ideas. A New Manifesto for Agency Managers Новинка

Andrew Jaffe Casting for Big Ideas. A New Manifesto for Agency Managers

In Casting for Big Ideas, Andrew Jaffe, industry veteran and Director of the Clio Awards, details important lessons on the management and growth of advertising agencies. He shows how the forty-year-old agency business model is breaking down because the work is becoming marginalized, as clients cut back ad budgets and hire outside marketing services and strategy firms. If agencies are to survive, Jaffe says, they must become idea-focused again and, instead of just making ads, master the art of devising the kind of non-advertising-type promotions that more quickly move a brand into the culture. Based on his long experience in the advertising industry, Jaffe offers practical advice and important lessons for agency heads who want their businesses to stand the test of time. This one-of-a-kind resource covers a subject often ignored-the business side of running an ad agency. Andrew Jaffe (New Canaan, CT) is the founding Publishing Director of Wiley's Adweek and Brandweek books imprints. He is also the Executive Director of the Clio Awards, one of the largest and most famous advertising awards programs in the world, with over 18,000 pieces submitted from agencies and production facilities in fifty-nine countries.
Claude C. Hopkins Scientific Advertising Claude C. Hopkins Scientific Advertising Новинка

Claude C. Hopkins Scientific Advertising

American advertising pioneer CLAUDE C. HOPKINS (1866-1932) is still renowned today for developing such marketing innovations as coded coupons that could be used to track the success of varying offers. His methods are still prized for their efficacy today.In this groundbreaking 1923 work, written after he retired as president and chairman of one of the world's biggest ad agencies, Hopkins shares the secrets of successful marketing that are just as relevant today as they were almost a century ago. Learn:. how advertising laws are established. the importance of just salesmanship. why businesses must offer service. mail order advertising: what it teaches. what makes headlines effective. understanding customer psychology. how to use art in advertising. how to use samples. the best way to test campaigns. the impact of negative advertising. and much more.
John Adair John Adair's 100 Greatest Ideas for Effective Leadership John Adair John Adair's 100 Greatest Ideas for Effective Leadership Новинка

John Adair John Adair's 100 Greatest Ideas for Effective Leadership

1379.07 руб. или Купить в рассрочку!
Everything You Need to Lead Your Team… in An Instant. John Adair’s Greatest Ideas for Effective Leadership is full of accessible advice and practical exercises from one of the world’s best –known and most sought-after authorities on leadership and management. Inside you will find: 9 Greatest Ideas for Leadership Skills 3 Greatest Ideas for Setting and Achieving You Objectives 6 Greatest Ideas for Teambuilding 4 Greatest Ideas for Leadership Qualities 8 Greatest Ideas for Managing Your Time …and 70 other fantastic ideas, tips, and tricks that will give you the confidence, answers, and inspiration you need to succeed.
Steve Cone Steal These Ideas!. Marketing Secrets That Will Make You a Star Steve Cone Steal These Ideas!. Marketing Secrets That Will Make You a Star Новинка

Steve Cone Steal These Ideas!. Marketing Secrets That Will Make You a Star

1567.56 руб. или Купить в рассрочку!
The marketer's guide to standing out from the crowd and connecting with consumers As advertisements become more ubiquitous online and off, the struggle to really capture a customer's attention is heating up. In Steal These Ideas!, Second Edition, Steve Cone, internationally renowned marketing expert, reveals how to resonate with a target audience, providing a fresh perspective riddled with pearls of wisdom and wit. Full of practical ideas that the reader can learn in a matter of hours, and apply successfully to their business for years, Steal These Ideas! proved an instant classic on outside-the-box marketing when it first published in 2005, and this newly revised edition, refreshed for the present day, promises to have the same impact as it's predecessor. This new edition includes material on social networking, customer loyalty campaigns, building websites, and sending effective email blasts The book is illustrated throughout with examples of the good, bad, and ugly in advertising Includes new ideas on how to take full advantage of online marketing and social media Highlights the art of building an effective loyalty program, the power of public relations and sponsorship, and using a spokesperson Author Steve Cone is the Executive Vice President of AARP Everything you didn't learn in business school (or in the field), Steal These Ideas! gives marketers the edge in today's fast-paced, oversaturated marketplace.
Kirk Donovan AdSense2 The Digital Revolution Kirk Donovan AdSense2 The Digital Revolution Новинка

Kirk Donovan AdSense2 The Digital Revolution

Millions of advertising dollars are wasted every year in our country. Advertising has become redundant and rhetorical. We are all bombarded with over 5000 messages every day! Most of us won't admit to believing what we see or hear, and we don't usually search out advertising. Yet advertising has had an enormous impact on society over the years, greatly influencing consumer choices we make on a daily basis.The purpose of spending money on advertising is to elicit a behavioral response! This book explores how to accomplish that.
Ideas Are Your Only Currency Ideas Are Your Only Currency Новинка

Ideas Are Your Only Currency

In a world of change, where skills become out of date quickly, it is ideas that last. We all need to be prepared for a world that is fluid, global and interdisciplinary. Distinctions between specialties will blur and overlap. Change is happening at electrifying speed. In this vortex there are no maps. Featuring 100 interactive chapters to inspire groundbreaking new ideas, this is perfect for fans of Keri Smith's Wreck this Journal, Paul Arden's It's Not How Good You Are and Rolf Dobelli's global bestseller The Art of Thinking Clearly.
Patrick Bergen 100 Big Ideas for Busy Managers Patrick Bergen 100 Big Ideas for Busy Managers Новинка

Patrick Bergen 100 Big Ideas for Busy Managers

100 Big Ideas is a collection of tools that cover everything from getting your business life back on track to managing a large initiative. The ideas in this book have been tried, some more times than memory can recall. They cover all the challenges you face as a manager or even better an aspiring one. You have a great opportunity as a manager (or leader) to create inspiring results.Some ideas will be a reminder, like an old friend that you have lost touch with. Others will be new and will push you out of your comfort zone. You will grow, and improve, and achieve.
Written in History: Letters that Changed the World Written in History: Letters that Changed the World Новинка

Written in History: Letters that Changed the World

Written in History: Letters that Changed the World celebrates the great letters of world history, and cultural and personal life. Bestselling, prizewinning historian Simon...
The Beatles: The Band that Changed the World The Beatles: The Band that Changed the World Новинка

The Beatles: The Band that Changed the World

The Beatles: The Band that Changed the World, an unofficial publication, tells the story of the Fab Four as never before. It shows in beautiful photographs and unique...
John Caples How to Make Your Advertising Make Money John Caples How to Make Your Advertising Make Money Новинка

John Caples How to Make Your Advertising Make Money

How to Make Your Advertising Make Money by John Caples In this remarkable reference, John Caples, a man who has won countless awards and made millions of dollars for some of the largest companies in the United States, draws upon more than 50 years of experience to show you how to write advertising copy that sells anything and everything...write headlines that command instant attention...save thousands of dollars in expenses each year...and much more.Containing hundreds of true stories, checklists, and guidelines, this sourcebook is for every copywriter, creative director, and business executive who wants to learn how to write copy that sells-from the master who most say did it better than anyone. You'll get:1. Secrets of Successful Advertising2. Twelve Ways to Find Advertising Ideas3. Three Famous Case Histories4. How to Get Ideas from Brainstorming 5. 303 Words and Phrases that Sell6. How to Write Sentences that Sell 7. Sales Appeals that Last Forever8. How to Write Headlines that Make Money9. How to Use Stories to Sell Products10. Tips on Copywriting11. How Editorial Style Ads Can Bring Increased Sales12. How to Write Sales Letters that Make Money13. How Direct Response Can Help Advertisers Make Money14. Ways to Improve Your Copy15. How to Write Radio Commercials that Get Action16. How to Apply Mail Order Know-How in Writing TV Commercials17. Summing Up My Success Secrets I Have Learned in 50 YearsMeet the AuthorJohn Caples was Vice President of BBDO, Inc. when he retir...
Joel Saltzman Shake That Brain. How to Create Winning Solutions and Have Fun While You're At It Joel Saltzman Shake That Brain. How to Create Winning Solutions and Have Fun While You're At It Новинка

Joel Saltzman Shake That Brain. How to Create Winning Solutions and Have Fun While You're At It

Joel Saltzman teaches readers how to create «surprising, yet inevitable» solutions, no matter the challenge or task at hand. Easily. Consistently. And economically. Shake That Brain! is a collection of creative and inspiring tips and tools for finding solutions in a variety of areas-from sales, marketing, and product creation to ethics, innovation, and the bottom line. Backed by powerful and compelling examples from a wide variety of real-life applications, Joel Saltzman delivers energy, edge-and lots of fun-as he guides readers through a series of proven formulas for creating outstanding solutions, from harnessing the power of opposite thinking to turning your worst ideas into your best ideas ever. Filled with exercises, easy-to-apply formulas, entertaining pop-quizzes, and eye-opening teaching examples from the world of business, technology, advertising, and more, here's a solution-finding guidebook that can be used for succeeding on the job or at home. Joel Saltzman is a professional speaker, consultant, and bestselling author. He has conducted Shake That Brain! programs for Grey Advertising International, Harley Davidson, the U.S. Department of the Treasury, and Warner Bros. Studios. His work has been called «witty and rewarding» by People Magazine and he's the recipient of a national Audie award for «Best Educational and Training Audio.» His website is www.shakethatbrain.com
Yiqiao Wang Sexual Objectification of Women in Advertising Yiqiao Wang Sexual Objectification of Women in Advertising Новинка

Yiqiao Wang Sexual Objectification of Women in Advertising

Essay from the year 2016 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, Irvine Valley College (Irvine Valley College), language: English, abstract: This essay deals with sexual objectification of women in advertising. The representation of women using sexualized images has increased significantly in the amount and also the severity of the images that's been used explicitly throughout the 20th Century. It is widely seen that women have been portrayed as dehumanized sexual objects despite of their personalities and dignities in advertising. Solutions include media education, resistance of sexualized ads, and more control over advertising.
Bauhaus Bauhaus Новинка

Bauhaus

In a fleeting 14-year period between two world wars, Germany's Bauhaus school of art and design changed the face of modernity. With utopian ideas for the future, the...
Bauhaus Bauhaus Новинка

Bauhaus

In a fleeting 14-year period between two world wars, Germany’s Bauhaus School of Art and Design changed the face of modernity. With utopian ideas for the future, the school...
Lenin V. Imperialism: The Highest Stage of Capitalism Lenin V. Imperialism: The Highest Stage of Capitalism Новинка

Lenin V. Imperialism: The Highest Stage of Capitalism

Vladimir Lenin created this hugely significant Marxist text to explain fully the inevitable flaws and destructive power of Capitalism: that it would lead unavoidably to imperialism, monopolies and colonialism. He prophesied that those third world countries used merely as capitalist labour would have no choice but to join the Communist revolution in Russia. GREAT IDEAS. Throughout history, some books have changed the world. They have transformed the way we see ourselves - and each other. They have inspired debate, dissent, war and revolution. They have enlightened, outraged, provoked and comforted. They have enriched lives - and destroyed them. Now Penguin brings you the works of the great thinkers, pioneers, radicals and visionaries whose ideas shook civilization and helped make us who we are.
Kerry Freeman Affordable Living Conditions. For the Average Working Family and Also for the Average Executive or Professional Kerry Freeman Affordable Living Conditions. For the Average Working Family and Also for the Average Executive or Professional Новинка

Kerry Freeman Affordable Living Conditions. For the Average Working Family and Also for the Average Executive or Professional

All the ideas and concepts depicted in this volume are my own thoughts. There is nothing that has been discussed or derived from anyone else that resembles the description or thoughts of anyone else. On that basis, anything that resembles the descriptions of thoughts of anyone else is purely coincidental.Anyone interested in the creation of any of my ideas and wishes to consult with me can reach me at [email protected] would love to share and expand on my profitable ideas.
Andy Boynton The Idea Hunter. How to Find the Best Ideas and Make them Happen Andy Boynton The Idea Hunter. How to Find the Best Ideas and Make them Happen Новинка

Andy Boynton The Idea Hunter. How to Find the Best Ideas and Make them Happen

A different way of discovering and developing the best business ideas Jack Welch once said, «Someone, somewhere has a better idea.» In this myth-busting book, the authors reveal that great business ideas do not spring from innate creativity, or necessarily from the brilliant minds of people. Rather, great ideas come to those who are in the habit of looking for great ideas all around them, all the time. Too often, people fall into the trap of thinking that the only worthwhile idea is a thoroughly original one. Idea Hunters know better. They understand that valuable ideas are already out there, waiting to be found – and not just in the usual places. Shows how to expand your capacity to find and develop winning business ideas Explains why ideas are a critical asset for every manager and professional, not just for those who do «creative» Reveals how to seek out and select the ideas that best serve your purposes and goals and define who you are, as a professional Offers practical tips on how to master the everyday habits of an Idea Hunter, which include cultivating great conversations The book is filled with illustrative accounts of successful Idea Hunters and stories from thriving «idea» companies. Warren Buffet, Walt Disney, Thomas Edison, Mary Kay Ash, Twitter, and Pixar Animation Studios are among the many profiled.
Dolgorsuren Chandmani, Regzedmaa Bayar What You See. Value or .... Dolgorsuren Chandmani, Regzedmaa Bayar What You See. Value or .... Новинка

Dolgorsuren Chandmani, Regzedmaa Bayar What You See. Value or ....

This research is investigated a relationship between life values and attitude towards advertising, which included life value appeals. People's life values based on Kahle scale of eight items and their attitudes about advertising posters are created ourselves. The research's results have highlighted practical implications for advertisers and marketers, so that they can understand consumer behavior towards advertising. Especially in today's world of booming advertisement industry, as such they are able to make more efficient their advertising, not to overdo nor underestimate its effects on customers.
Worsley Harriet 100 Ideas that Changed Fashion Worsley Harriet 100 Ideas that Changed Fashion Новинка

Worsley Harriet 100 Ideas that Changed Fashion

This book brings together the artists that are creating the aesthetics of the next decade. All the artists in the book were born after 1970. These are artists who have passed the post-art school no mans land and are making waves in the contemporary art world. It includes an innovative. new generation of artists who work on a global scale from Madrid to Athens, Los Angeles to Paris, Berlin to S?o Paulo. There are members of the Bowery school of New Yorks Lower East Side such as Agathe Snow, the new wave of underground Berlin artists that include Ozlem Altin and Sven Johne, and new installation artists to emerge post-Murakami in Tokyo, like Teppei Kaneuji. Including painting, sculpture, installation art, photography, performance work, collage, video and new technology, 100 New Artists brings together the new themes, media, imagery and ideas emerging in contemporary art practice. This is a vital new wave of art post conceptualism, post-minimalism, post pop. Not only a snapshot of art at this moment, 100 New Artists is a place to discover the people who will define our aesthetic future.
Shore Robert 10 Principles of Good Advertising Shore Robert 10 Principles of Good Advertising Новинка

Shore Robert 10 Principles of Good Advertising

The popularity of the television series Mad Men has raised the public awareness of advertising firms and what may or may not happen behind the scenes. We all recognise advertising when we see it: it's those bits that surround the editorial content in papers and magazines, that interrupt TV programmes or pop up on the websites you like to browse. As a discipline it might be defined as follows: advertising is about creating a message about something (usually a product or service) and then getting it out to people in the hope that they will react in a particular way - which in all likelihood means "buying it". Or put another way, it's paid persuasive communication that uses the mass media to connect an identified sponsor - the person or company that pays for the ad - with its target audience. This book examines the different elements of those definitions and shows readers - through discussion of the ten key principles underlying all great advertising - how to create dynamic, well-targeted adverts of their own. Engagingly written by journalist and critic Robert Shore, this book provides the basic principles behind creating a successful advertisement. With clear explanations, illustrations and checklists for each chapter, the reader is guided through what goes into making an advertisement work.
Lois Wyse Company Manners. How to Behave in the Workplace in the 90s Lois Wyse Company Manners. How to Behave in the Workplace in the 90s Новинка

Lois Wyse Company Manners. How to Behave in the Workplace in the 90s

The unwritten (until now) rules of business conduct have changed. In Company Manners, a successful executive separates the do's from the don'ts in the '90s. Includes sections on sexual harrassment, family leave, flextime, strategies for surviving mergers, reorganizations, and corporate warfare. Advertising in Executive Female.
Rosser Reeves Reality In Advertising Rosser Reeves Reality In Advertising Новинка

Rosser Reeves Reality In Advertising

Rarely has a book about advertising created such a commotion as this brilliant account of the principles of successful advertising. Published in 1961, Reality in Advertising was listed for weeks on the general best-seller lists, and is today acknowledged to be advertising's greatest classic. It has been translated into twelve languages and has been published in twenty-one separate editions in fifteen countries. Leading business executives, and the advertising cognoscenti, hail it as "the best book for professionals that has ever come out of Madison Avenue."Rosser Reeves says: "The book attempts to formulate certain theories of advertising, many quite new, and all based on 30 years of intensive research." These theories, whose value has been proved in the marketplace, all revolve around the central concept that success in selling a product is the key criterion of advertising.Get Your Copy Now
Pincas Stephane, Loiseau Marc A History of Advertising Pincas Stephane, Loiseau Marc A History of Advertising Новинка

Pincas Stephane, Loiseau Marc A History of Advertising

The history of western advertising dates back at least the 1630s, when Frenchman Theophraste Renaudot placed the first advertising notes in La Gazette de France. In 1786, William Tayler offered his services as "Agent to the Country's Printers, Booksellers, etc," but the term "advertising agency" originated in 1842, when Volney B. Palmer opened for business in Philadelphia. Widely accepted as the birth of modern advertising, this marks the beginning of a creative industry that has radically transformed our culture and language. Divided into sections by decades, this book explores the legendary campaigns and brands of advertising's modern history, with specific anecdotes and comments on the importance of every campaign. You will find the picture of the camel that originated the Camel pack, the first Coca Cola ad, and even how artworks by masters such as Picasso and Magritte have been used in advertising. About the author: Stephane Pincas and Marc Loiseau are advertising veterans from Paris, having worked over three decades in top creative departments and on social research respectively. During their long period in the industry, mostly at the fourth largest communication group Publicis, they have helped to build some legendary French brands nationally and internationally. Their in-depth knowledge of the field and their personal adventures are reflected in this publication. Издание на английском языке.
Franziska Pfund Advertising to Children Franziska Pfund Advertising to Children Новинка

Franziska Pfund Advertising to Children

Seminar paper from the year 2002 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,3 (A), Stellenbosch Universitiy (Faculty of Industrial Psychology), course: Consumer Psychology, 33 entries in the bibliography, language: English, abstract: The extent of children's understanding of advertising messages and theinfluence of advertising on children is a topic that still has to be researched.But certain is, that the process of consumer socialization has an enormousinfluence on children's attitude and perception of advertising.Television advertising is still the most common and most important way ofcommunicating messages to children. It will be discussed, how and whenchildren start being able to distinguish commercials from program and whenthey can understand the advertising intent. A further crucial point is how andto which extent television advertising does influence children on their brandperceptions. An important part of television advertising targeted to children isabout food. The effects on children and some measures as well as howadvertisers are convincing children will be discussed.There are numerous alternative marketing activities aimed at children thathave a great impact and some of them will be illustrated. Concluding, thispaper will give some future directions of research.[...]
Court Cunningham Local Online Advertising For Dummies Court Cunningham Local Online Advertising For Dummies Новинка

Court Cunningham Local Online Advertising For Dummies

1695.74 руб. или Купить в рассрочку!
Kick your local online advertising into high gear with this friendly, timely guide! Add the newest means of advertising your business into your marketing mix by developing an online advertising strategy. This get-down-to-business guide will show you how. Written by executives from Yodle, a New York-based firm specializing in online advertising, this book reveals the best and brightest ways to get the word out, from creating a Web presence that draws visitors, to using SEO, to jumping boldly into social media advertising. Online advertising market is estimated to grow to $10-$19 billion by 2011, and you'll want your business to be part of this huge shift Explores how to research your audience, set goals, and build a plan Provides steps and tips on creating an effective Web presence and landing pages-then covers how to drive visitors to your site with search engine optimization, AdWords, e-mail blasts, and social media marketing Examines blogs, chat rooms, video, and other ways to win customers Don't miss the free offer from Yodle that comes with this practical guide!
Stacie Writes Manipulation of society through advertising. Language manipulation mechanisms in advertisements Stacie Writes Manipulation of society through advertising. Language manipulation mechanisms in advertisements Новинка

Stacie Writes Manipulation of society through advertising. Language manipulation mechanisms in advertisements

Diploma Thesis from the year 2014 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: -, , language: English, abstract: The diploma paper is a research of the written advertising from the linguistic and translation perspective. The aim of this paper is to point out the language manipulation mechanisms and the strategies of advertising translation. The Paper has the following structure: the annotations in the English and Romanian languages, the introduction, two chapters: a theoretical and a practical one, each one containing a conclusion, the general conclusions, the bibliography made up from 12 consulted books, 4 articles and 8 internet resources, consulted sites and the appendix. The paper presents the concept of manipulation through advertising, and namely the language manipulation mechanisms in advertisements, which are being presented by lexical features, which include weasel words and emotionally coloured words, by grammatical and syntactic features, which mostly relate to the way text is constructed and the intentional mistakes committed in advertising texts. We will see what the words that are frequently used in advertising are. The third aspect that represents language manipulation mechanisms is stylistic dimensions, which implies such stylistic devices as personification, metaphors, metonymy, synecdoche, puns, imperatives. We will find out to which stylistic devices, advertisers love to resort. Aside from this, we will disc...
Carol Pardun J. Advertising and Society. An Introduction Carol Pardun J. Advertising and Society. An Introduction Новинка

Carol Pardun J. Advertising and Society. An Introduction

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Now revised and updated to reflect the impact of emerging technologies, this new edition of Advertising and Society: Controversies and Consequences examines the evolution of advertising and its influence on society. Expanded with five new chapters covering the impact of emerging technologies, including the evolution of Direct to Consumer (DTC) pharmaceutical advertising; product placement in various media; and the growing intrusiveness of Internet marketing Explores a broad range of topics including alcohol, tobacco, and sex in advertising; the pros and cons of negative political adverts; advergrames; and the use of stereotypes Examines the impact of advertising through its distinctive ‘point/counterpoint’ format –designed to spark discussion and help students understand the complexities of the issues being presented Lends substantial clarity to the subject, uniquely balancing criticism and practice within one text Includes chapter-level overviews and summaries of the topic history and key issues, along with student-friendly features such as ideas for papers and questions for discussion
Dr Robert C. Worstell, John E. Kennedy The What, How, and Why of Advertising. Masters of Marketing Secrets: Unknown Basics That Shape Ad Response Dr Robert C. Worstell, John E. Kennedy The What, How, and Why of Advertising. Masters of Marketing Secrets: Unknown Basics That Shape Ad Response Новинка

Dr Robert C. Worstell, John E. Kennedy The What, How, and Why of Advertising. Masters of Marketing Secrets: Unknown Basics That Shape Ad Response

""ADVERTISING should be judged only by the goods it is conclusively known to sell, at a given cost.Mere opinions on Advertising Copy should be excluded from consideration, because opinions on Advertising are conflicting as opinions on Religion.""But, it is different with Advertising, as it is with Mechanics or with Medicine, all three of which can be conclusively tested.""Many Advertisers, however, seem satisfied to spend their money on mere Opinions about Advertising when they might have invested it on Evidence about Advertising.""When it is anything less than Salesmanship it is not real Advertising, but only 'General Publicity.'And, 'General Publicity' admittedly claims only to 'Keep the Name before the People,' - to produce a 'General impression on the Trade,' and to 'Influence Sales' for the salesmen.""The only way to judge Advertising is to judge it by the amount of goods It is conclusively known to Sell, at a given cost."" John E. KennedyGet this copy for yourself and learn...
Roger Dooley Brainfluence. 100 Ways to Persuade and Convince Consumers with Neuromarketing Roger Dooley Brainfluence. 100 Ways to Persuade and Convince Consumers with Neuromarketing Новинка

Roger Dooley Brainfluence. 100 Ways to Persuade and Convince Consumers with Neuromarketing

1567.56 руб. или Купить в рассрочку!
Practical techniques for applying neuroscience and behavior research to attract new customers Brainfluence explains how to practically apply neuroscience and behavior research to better market to consumers by understanding their decision patterns. This application, called neuromarketing, studies the way the brain responds to various cognitive and sensory marketing stimuli. Analysts use this to measure a consumer's preference, what a customer reacts to, and why consumers make certain decisions. With quick and easy takeaways offered in 60 short chapters, this book contains key strategies for targeting consumers through in-person sales, online and print ads, and other marketing mediums. This scientific approach to marketing has helped many well-known brands and companies determine how to best market their products to different demographics and consumer groups. Brainfluence offers short, easy-to-digest ideas that can be accessed in any order. Discover ways for brands and products to form emotional bonds with customers Includes ideas for small businesses and non-profits Roger Dooley is the creator and publisher of Neuromarketing, the most popular blog on using brain and behavior research in marketing, advertising, and sales Brainfluence delivers the latest insights and research, giving you an edge in your marketing, advertising, and sales efforts.
Philip Sheldrake A Brief History of Spirituality Philip Sheldrake A Brief History of Spirituality Новинка

Philip Sheldrake A Brief History of Spirituality

2484.24 руб. или Купить в рассрочку!
A Brief History of Spirituality tells the story of Christian spirituality from its origins in the New Testament to the present day. Charts the main figures, ideas, images and historical periods, showing how and why spirituality has changed and developed over the centuries Draws out the distinctive themes of Christian spirituality, exploring the historical and cultural events and experiences that changed people’s attitudes and practices Coverage extends right up to the modern day, exploring the huge changes in spirituality in recent years and the way it is nowadays often contrasted with ‘religion’ Written by a leading commentator on spirituality, and published in the popular Brief Histories of Religion series
The Story of the Bauhaus The Story of the Bauhaus Новинка

The Story of the Bauhaus

A lively introduction to the seminal art and design movement that changed the way we see, think and live. Now 100 years old, the Bauhaus still looks just as fresh and...
Ernest Cyril de Run Targeted Advertising Unintended Effects Ernest Cyril de Run Targeted Advertising Unintended Effects Новинка

Ernest Cyril de Run Targeted Advertising Unintended Effects

Although advertising has been a major area of study in marketing, li­mited research investigating the unintended effects of targeted adver­tising beyond social and moral issues has been conducted. This research contributes to the current body of knowledge by examining the unintended effects of ethnically targeted advertising on ethnic groups that are not targeted, but who are still likely to see the advertising. The research also develops a holistic model for measuring the effects of targeted advertising using four variables; emotions, attitude to the advertisement, attitude to the company and behavioral intentions. The conceptual basis of the model is accommodation theory, which allows for different levels of targeting based on the language mix used in advertisements. The model was tested on three different ethnic groups in Malaysia, namely the Malays, Chinese, and Iban.
Alice Klever Behavioural Targeting. An Online Analysis for Efficient Media Planning. Alice Klever Behavioural Targeting. An Online Analysis for Efficient Media Planning. Новинка

Alice Klever Behavioural Targeting. An Online Analysis for Efficient Media Planning.

Consumers today are in the focus of a wide range of companies in a more and more global world, all of which implies an increase of marketing activities and hence an increase of advertising effort. Hundreds or even thousands of advertising messages are put in front of consumers every day through various media channels. However, every targeted customer has a very limited ability of perceiving advertising messages and even a smaller percentage of what has been recognized is considered as being relevant. Therefore consumers quite often feel harassed and overloaded by the mass of information, the quality of advertising and the context in which it is shown, and react protective towards advertising, especially when they do not belong to the target group of the advertised product or service. This implies a great amount of budget wastage and a potential damage to brand images, since too many consumers are targeted with the wrong advertising message.Furthermore media consumption has changed over the years, while the consumption of TV for instance remains stable, the internet consumption increases dramatically, in the younger target groups it has already outgrown the TV consumption, and therefore an attenuation of this trend can be expected. This means more and more prospective consumers will spend more and more time online and are therefore important potential targets for advertising campaigns. Keeping in mind the negative consequences of the irrelevant and too intense advertising the ...
John Adair John Adair's 100 Greatest Ideas for Amazing Creativity John Adair John Adair's 100 Greatest Ideas for Amazing Creativity Новинка

John Adair John Adair's 100 Greatest Ideas for Amazing Creativity

1507.87 руб. или Купить в рассрочку!
The final instalment in a new series offering straightforward, practical wisdom from a top business guru John Adair's 100 Greatest Ideas for Amazing Creativity is the second title in a new series of titles from the noted business expert. Focused on concise, practical, and straightforward business wisdom, the series offers the kind of real-world insight that business leaders thrive on. Short, punchy, and packed with real solutions, this book provides 100 proven and effective ideas for businesspeople in need of fresh new ideas, whether they work for a small firm or a Fortune 100 giant. Proven, practical business wisdom for anyone who must create to succeed The second book in a new series from renowned business authority John Adair Quick bites of business wisdom for everyday business success For effective tips on creative thinking from a proven expert, John Adair's 100 Greatest Ideas for Amazing Creativity offers everything you need to invent your own success in business.
Marco Adorno Gender and Advertising Marco Adorno Gender and Advertising Новинка

Marco Adorno Gender and Advertising

Seminar paper from the year 2012 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 2,3, University of Koblenz-Landau (Anglistik), language: English, abstract: In this term paper, in order to analyze how gender roles and stereotypes are built in magazine advertisements, overall 280 advertisements of men's magazine Men's Health and women's magazine Women's Health, published in 2012 in the USA, were surveyed. Three issues for each magazine were selected to collect enough data for a content analysis. For the semiotic analysis ten advertisement were chosen as representative of gender advertising that appears in our society.The final conclusion of this term paper will be that, gender stereotypes are highly expressed, conveyed and confirmed in magazine advertisements and that although changes are visible, they are merely only on the surface, pretending to change.

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A real-world introduction to advertising design in today's industry Advertising by Design is the most comprehensive, up-to-date guide to concept generation and design for advertising. Step-by-step instructions and expert discussion guide you through the fundamentals, as you develop the deeper understanding that connects the dots and sparks your creativity. Interviews with leading creative directors provide a glimpse into the real-world idea generation process, and case studies of successful ads allow you to dissect both the process and result to discover the keys to effective advertising. This new third edition has been thoroughly updated to reflect the industry's shift from print and TV ads to fully integrated transmedia campaigns, giving you invaluable insight into a broad range of media channels. New concepts and strategies for social media, digital media, pull marketing, creative content, and more are discussed in depth to help you tell an engaging story using every tool at your disposal. Ancillaries include PowerPoint slides and quizzes bring this book right into the classroom for a complete introduction to advertising design. Students seeking a career in advertising need the ability to generate idea-driven campaigns and adapt them for use in print, mobile, television, and social media formats. This book provides the well-rounded instruction required to succeed in the digital age. Master the fundamentals of advertising design for a range of media channels Integrate print, web, social media, and more to convey an engaging story Jumpstart your creativity with lessons from top creative directors Build your knowledge base around the reality of modern advertising Effective advertisers blend ideas, information, and entertainment in a way that reaches a range of audiences through a range of media types; this requires deep mastery of idea generation, copywriting, and graphic design. Advertising by Design helps you develop the skills and knowledge today's advertising industry demands.
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Посредством этого сайта магазина - каталога товаров мы очень легко осуществляем продажу 100 ideas that changed advertising у одного из интернет-магазинов проверенных фирм. Определитесь с вашими предпочтениями один интернет-магазин, с лучшей ценой продукта. Прочитав рекомендации по продаже 100 ideas that changed advertising легко охарактеризовать производителя как превосходную и доступную фирму.