advertising media planning a brand management approach



Spiller Marcus Urban Infrastructure. Finance and Management Spiller Marcus Urban Infrastructure. Finance and Management Новинка

Spiller Marcus Urban Infrastructure. Finance and Management

10027.35 руб. или Купить в рассрочку!
The magnitude of investment, the long time-frames involved and the influence of pre-existing infrastructure on urban infrastructure provision make a co-ordinated approach to forward-planning, policy development and implementation essential. There are major challenges in making decisions on urban infrastructure and getting management structures and processes in place. Getting it right generates long-term dividends; getting it wrong involves major costs, often borne by taxpayers. Urban Infrastructure: finance and management is posited on a strong belief that the physical structure of cities and the efficiency of infrastructure services delivered are driven by efficiencies within individual infrastructure sectors, lessons learnt across these sectors and the ability to co-ordinate and integrate sectors to generate economies of scale. This necessitates an interdisciplinary approach, integrating knowledge from finance, governance, planning and management as well as the characteristics of the individual urban infrastructure sectors involved. Here it is not only about getting the initial decisions and policy settings right, but also ensuring effective implementation. A major theme running through the book is the nature of institutions and the governance structures responsible for delivery and management of urban infrastructure and the decision making processes involved. The editors have taken a deliberately pragmatic approach to the finance and management of urban infrastructure; chapters are cross-sectorial and present both theory and practice. This book is for students and practitioners in policy, planning, urban management, infrastructure finance and management.
Robin Landa Advertising by Design. Generating and Designing Creative Ideas Across Media Robin Landa Advertising by Design. Generating and Designing Creative Ideas Across Media Новинка

Robin Landa Advertising by Design. Generating and Designing Creative Ideas Across Media

5227.86 руб. или Купить в рассрочку!
A real-world introduction to advertising design in today's industry Advertising by Design is the most comprehensive, up-to-date guide to concept generation and design for advertising. Step-by-step instructions and expert discussion guide you through the fundamentals, as you develop the deeper understanding that connects the dots and sparks your creativity. Interviews with leading creative directors provide a glimpse into the real-world idea generation process, and case studies of successful ads allow you to dissect both the process and result to discover the keys to effective advertising. This new third edition has been thoroughly updated to reflect the industry's shift from print and TV ads to fully integrated transmedia campaigns, giving you invaluable insight into a broad range of media channels. New concepts and strategies for social media, digital media, pull marketing, creative content, and more are discussed in depth to help you tell an engaging story using every tool at your disposal. Ancillaries include PowerPoint slides and quizzes bring this book right into the classroom for a complete introduction to advertising design. Students seeking a career in advertising need the ability to generate idea-driven campaigns and adapt them for use in print, mobile, television, and social media formats. This book provides the well-rounded instruction required to succeed in the digital age. Master the fundamentals of advertising design for a range of media channels Integrate print, web, social media, and more to convey an engaging story Jumpstart your creativity with lessons from top creative directors Build your knowledge base around the reality of modern advertising Effective advertisers blend ideas, information, and entertainment in a way that reaches a range of audiences through a range of media types; this requires deep mastery of idea generation, copywriting, and graphic design. Advertising by Design helps you develop the skills and knowledge today's advertising industry demands.
Philip Bromiley The Behavioral Foundations of Strategic Management Philip Bromiley The Behavioral Foundations of Strategic Management Новинка

Philip Bromiley The Behavioral Foundations of Strategic Management

9047.23 руб. или Купить в рассрочку!
This book argues persuasively that a behavioral perspective offers the best foundation for strategic management scholarship. This book presents a focused approach to strategic management theory. Outlines the basics of a behavioral approach to strategic management. Examines assumptions of rationality and equilibrium and the problems they create. Considers how a behavioral approach relates to a number of conventional approaches.
James Sipes L. Sustainable Solutions for Water Resources. Policies, Planning, Design, and Implementation James Sipes L. Sustainable Solutions for Water Resources. Policies, Planning, Design, and Implementation Новинка

James Sipes L. Sustainable Solutions for Water Resources. Policies, Planning, Design, and Implementation

7393.97 руб. или Купить в рассрочку!
Get the single-source solutions guide to the sustainable management of water resources. Why is water the environmental issue? The answer is simple: without it, life on this planet could not exist. Yet, despite this fact, reckless consumption practices from a growing population are drying up the Earth's already limited water resources. Other factors, such as river and lake contamination, rising temperatures, and disproportionate geographic accessibility further contribute to the fresh water crisis. To confront this pressing concern, this enlightening guide, which covers over twenty case studies offering insights into real-world projects, uses a holistic, integrated approach to illustrate ways to preserve vital water supplies – from green design remedies to encouraging greater personal responsibility. This book: Provides a basic overview of water resources, hydrology, current problems involving water resources, and the potential impact of global warming and climate change. Covers watershed planning, Best Management Practices, and potential design and planning solutions. Offers a concise overview of the issues affecting water use and management. Includes a full chapter dedicated to planning issues, and a full chapter covering site planning, design, and implementation. Sustainable Solutions for Water Resources takes a practical approach to head off a global water catastrophe by offering sensible measures that can be put in place immediately to promote a clean, plentiful flow of the Earth's most precious resource.
James Sipes L. Sustainable Solutions for Water Resources. Policies, Planning, Design, and Implementation James Sipes L. Sustainable Solutions for Water Resources. Policies, Planning, Design, and Implementation Новинка

James Sipes L. Sustainable Solutions for Water Resources. Policies, Planning, Design, and Implementation

7463.97 руб. или Купить в рассрочку!
Get the single-source solutions guide to the sustainable management of water resources. Why is water the environmental issue? The answer is simple: without it, life on this planet could not exist. Yet, despite this fact, reckless consumption practices from a growing population are drying up the Earth's already limited water resources. Other factors, such as river and lake contamination, rising temperatures, and disproportionate geographic accessibility further contribute to the fresh water crisis. To confront this pressing concern, this enlightening guide, which covers over twenty case studies offering insights into real-world projects, uses a holistic, integrated approach to illustrate ways to preserve vital water supplies – from green design remedies to encouraging greater personal responsibility. This book: Provides a basic overview of water resources, hydrology, current problems involving water resources, and the potential impact of global warming and climate change. Covers watershed planning, Best Management Practices, and potential design and planning solutions. Offers a concise overview of the issues affecting water use and management. Includes a full chapter dedicated to planning issues, and a full chapter covering site planning, design, and implementation. Sustainable Solutions for Water Resources takes a practical approach to head off a global water catastrophe by offering sensible measures that can be put in place immediately to promote a clean, plentiful flow of the Earth's most precious resource.
Michael Cole A. More Than Money. A Guide To Sustaining Wealth and Preserving the Family Michael Cole A. More Than Money. A Guide To Sustaining Wealth and Preserving the Family Новинка

Michael Cole A. More Than Money. A Guide To Sustaining Wealth and Preserving the Family

2513.12 руб. или Купить в рассрочку!
A new, more comprehensive approach to long-term family wealth management More Than Money provides a high-level, integrated approach to preserving both financial resources and family harmony. Research has shown a failure rate of 70 percent in long-term multigenerational wealth management, and contrary to popular assumption, only five percent of that failure is due to bad investment, poor tax planning, or inadequate performance by legal and financial advisors. The number-one reason family wealth management fails is the family itself; poor communication, lack of trust, divergent visions, and a failure to prepare succeeding generations will tear down the resources the family has worked so hard to build. Traditional wealth management cannot fix this. Instead, this book offers a fresh approach that integrates strategic and tactical wealth management to align the family’s assets with the family members. With helpful tools and advice drawn from a real-world understanding of family complexities, you’ll improve your ability to preserve your family’s resources over multiple generations. With an expert’s perspective on the real forces behind successful family wealth management, this book provides a clear model and a practical roadmap for long-term financial preservation. Develop a shared family vision and mission Improve communication and trust among members Merge strategic and tactical planning Ensure the longevity of your family’s wealth The wealth management sphere tends to focus on taxes, investments, banking, and estate planning, but little thought is given to the people themselves—this overlooks the fact that individual family members are the most critical factor in multigenerational wealth management, and fails to provide solutions. More Than Money merges traditional strategies with family dynamics, communication, governance, and preparation to help your resources last for generations to come.
Harold Kerzner Project Management. A Systems Approach to Planning, Scheduling, and Controlling Harold Kerzner Project Management. A Systems Approach to Planning, Scheduling, and Controlling Новинка

Harold Kerzner Project Management. A Systems Approach to Planning, Scheduling, and Controlling

7393.97 руб. или Купить в рассрочку!
THE #1 GUIDE FOR STUDENTS AND PROFESSIONALS, NOW UPDATED FOR THE LATEST TRENDS AND EMERGING ISSUES Project Management, or the «Project Management bible» as it's widely known, provides practical guidance on all aspects of project management. It features a streamlined approach to PM functions without stinting on detailed coverage of the tools and methods used at all stages of a project. This 12th Edition has been updated to reflect industry changes and features in-depth coverage of emerging topics, including global stakeholder management, causes of failure, agile project management, project governance failure, customer approval milestones, classifying project metrics, and more. Also, supplementary materials are available for students, professionals, and instructors. Understand organizational structures and project management functions Learn how to control costs, manage risk, and analyze trade-offs Examine different methods used for planning, scheduling, QA, and more Work effectively with customers and stakeholders from around the globe As projects increase in scope and complexity, managing them across time zones, language barriers, and technology platforms requires a systematic approach that accounts for every detail. All the more reason to keep Project Management, 12th Edition within arm's reach throughout all stages of the projects you manage.
Bastian Storch What do you think about Brand Communities. Bastian Storch What do you think about Brand Communities. Новинка

Bastian Storch What do you think about Brand Communities.

Bachelor Thesis from the year 2007 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1,1, , course: Bachelor of Advertising and Marketing, 85 entries in the bibliography, language: English, abstract: "The brand community is a concept that sheds a new light on the relationshipsbetween consumers and a specific brand: they are no longer considered asdyadic relationships between a brand and an isolated consumer (Fournier,1998) but rather as relationships overlapping associations and interactionsamong consumers within a specific group." (Gruen et al, 2000)Brand communities gained in importance in recent years for companies with ahigh situated brand and as it is still an issue to define the special relationship and the concept itself, this dissertation will help to understand the meaning of a brand community and discuss the perceptions of consumers towards brand communities in context with mutual benefits. An understanding of the special relationship between company and community members is being outlined. The brand community presents a special interest both for marketingresearchers and brand managers because it gives new theoretical perspectiveson key concepts and considerable implications for marketing strategies.(Abdelmajid & Sitz, 2004) Brand communities became a crucial factor regardingto the marketing planning process and in terms of value of a brand. They havebecome one of the most encouraging developments in relations...
Alice Klever Behavioural Targeting. An Online Analysis for Efficient Media Planning. Alice Klever Behavioural Targeting. An Online Analysis for Efficient Media Planning. Новинка

Alice Klever Behavioural Targeting. An Online Analysis for Efficient Media Planning.

Consumers today are in the focus of a wide range of companies in a more and more global world, all of which implies an increase of marketing activities and hence an increase of advertising effort. Hundreds or even thousands of advertising messages are put in front of consumers every day through various media channels. However, every targeted customer has a very limited ability of perceiving advertising messages and even a smaller percentage of what has been recognized is considered as being relevant. Therefore consumers quite often feel harassed and overloaded by the mass of information, the quality of advertising and the context in which it is shown, and react protective towards advertising, especially when they do not belong to the target group of the advertised product or service. This implies a great amount of budget wastage and a potential damage to brand images, since too many consumers are targeted with the wrong advertising message.Furthermore media consumption has changed over the years, while the consumption of TV for instance remains stable, the internet consumption increases dramatically, in the younger target groups it has already outgrown the TV consumption, and therefore an attenuation of this trend can be expected. This means more and more prospective consumers will spend more and more time online and are therefore important potential targets for advertising campaigns. Keeping in mind the negative consequences of the irrelevant and too intense advertising the ...
Amy Chin, Bakhtier Pulatov Project Planning and Organizational Project Planning Support Amy Chin, Bakhtier Pulatov Project Planning and Organizational Project Planning Support Новинка

Amy Chin, Bakhtier Pulatov Project Planning and Organizational Project Planning Support

Increasing globalization has brought academics and practitioners to study national cultures in management. Likewise,the trend towards running business through projects has brought broader perspectives such as national cultures into project management. Recent academic literature demonstrated that national culture has a major impact on management practices. However,the element of national culture is elusively described in the project management field. No extensive tests were found on the comparison of the project planning among countries,which could help to establish relationship between national cultures and project planning capabilities. Therefore, using GLOBE study to capture national cultures and Project Management Planning Quality(PMPQ) model to capture project planning approach and organizational planning support,this book compares national culture, project planning and organizational project planning support across four different countries: Malaysia,Japan,Sweden and Israel. It answers questions about the relevance of national culture to project planning and concludes with implications to project managers.
Charles R. Pickett The Capability Maturity Model as an Advertising Process Maturity Paradigm Charles R. Pickett The Capability Maturity Model as an Advertising Process Maturity Paradigm Новинка

Charles R. Pickett The Capability Maturity Model as an Advertising Process Maturity Paradigm

Master's Thesis from the year 2016 in the subject Business economics - Business Management, Corporate Governance, grade: 90.0, University of West Alabama, language: English, abstract: Each day business leaders and administrators are leading their entities as different processes and sub-processes are being performed. Processes take place within every domain of entities, such as accounting, advertising, human resources, information technology, management, and production. These entities rely on the performance of these processes to determine their success or failure. Due to this, it is vital that the business leaders implement strategies to effectively manage the growth and maturation of the entity's processes. Previous literature includes examining such process models as the Defining Advertising Goals for Measured Advertising model, the Foote, Cone, & Belding strategy matrix, benchmarking, Total Quality Management, Six-Sigma, business process improvement, business process management, business process reengineering, standards, policies, and legislation. However, these previous models do not approach business process management through using a model that progressively matures the processes. The Capability Maturity Model is a model that approaches business process management through a five-step model that seeks progressive improvement and maturation of processes. This model has been previously studied in areas such as project management, logistics, information technolo...
Karola Schwindt Marketing communication strategies for fashion brands and measurements of efficiency Karola Schwindt Marketing communication strategies for fashion brands and measurements of efficiency Новинка

Karola Schwindt Marketing communication strategies for fashion brands and measurements of efficiency

Bachelor Thesis from the year 2014 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 2,0, Niederrhein University of Applied Sciences Mönchengladbach , language: English, abstract: To successfully communicate a fashion brand, not only the advertising message itself has to match with the relevant target group, but also the right media have to be used to address the target group. Communication that wants to catch the brands' target group and wants to be noticed has to meet exactly their lifestyle and attitude. Solely methods of mass communication do not reach the individual target audiences anymore. That is why new ways of communication become more important. This thesis provides a framework of marketing communication strategies, traditional and up-to-date ones, which can be applied to the target groups of the fashion market. Those strategies can be combined almost unlimited. However, the media planning should be carried out target group oriented. With the help of four relevant target audiences and their use of media will be exemplified how a brand can find the suitable strategies for its target group. Knowing how to define whether a strategy was successful, is just as important as gaining the attention of customers through this strategy. Therefore, it will be determined which measurements of efficiency are applicable for which marketing communication strategies.
Steven Sadowsky J. Evidence-based Implant Treatment Planning and Clinical Protocols Steven Sadowsky J. Evidence-based Implant Treatment Planning and Clinical Protocols Новинка

Steven Sadowsky J. Evidence-based Implant Treatment Planning and Clinical Protocols

11201.85 руб. или Купить в рассрочку!
Evidence-based Implant Treatment Planning and Clinical Protocols provides a systematic approach to making treatment decisions and performing restorative procedures. Offers a clinically relevant resource grounded in the latest research Applies an evidence-based approach to all aspects of implant dentistry, including maxillofacial prosthodontics, from planning to surgery and restoration Describes procedures in detail with accompanying images Covers all stages of treatment, from planning to execution Includes access to a companion website with video clips demonstrating procedures and the figures from the book in PowerPoint
Sukeerthi Nittoor Land Information System as a Tool for Urban Planning Sukeerthi Nittoor Land Information System as a Tool for Urban Planning Новинка

Sukeerthi Nittoor Land Information System as a Tool for Urban Planning

Urban areas are growing at a very fast pace. Hence, Planning, development and management of urban areas, especially in the developing countries gain prime importance.Accuracy of the information is the prime requirement for Planning, development and management of the land parcels especially in the urban areas where the land is scarce. Hence there is a need to organize spatial information system for urban planning and management. A land information system gives support to land planning and management by providing information about the land, the resources upon it and the improvements made to it. Already existing Information systems like National Urban Information System (NUIS), Land Management Information System (LMIS) and Spatial Data Infrastructure(SDI) has been studied and found to be devoid of certain information for effective utilization.Hence an Integrated Information System with comprehensive land information system has been developed for urban planning, development and management at different Planning Levels. In addition, a plot level L.I.S has been generated in Geographical Information System (GIS) platform for effective implementation.
Advanced Life Support Group (ALSG) Major Incident Medical Management and Support. The Practical Approach in the Hospital Advanced Life Support Group (ALSG) Major Incident Medical Management and Support. The Practical Approach in the Hospital Новинка

Advanced Life Support Group (ALSG) Major Incident Medical Management and Support. The Practical Approach in the Hospital

6513.38 руб. или Купить в рассрочку!
The new edition of Major Incident Medical Management and Support is a vital component in the blended learning course from Advanced Life Support Group (ALSG), which aims to provide hospital staff at all levels with essential information on the preparation, management and support elements of dealing with casualties in a major incident. Split into five sections, each focuses on the elements requisite in preparing for, and responding, to a major incident. The first section discusses the epidemiology and incidences of major incidents and the structured approach to the hospital response. The second section contains the preparation required in planning for major incidents, including equipment and training. The third section covers the management of a major incident, concentrating on the clinical, nursing and management hierarchies. The fourth includes the various stages of support in a major incident, including declaring an incident and activating the plan, the reception, triage, definitive care and recovery phases of an incident. The final section focuses on special incidents which require additional consideration, including those involving hazardous chemicals, burns and children. Written in collaboration with the National Emergency Planning, Major Incident Medical Management and Support is an invaluable reference in the emergency department and beyond for staff needing to prepare for the rare, but inevitable, hospital major incidence response.
Pamela McGhee Painless Project Management. A Step-by-Step Guide for Planning, Executing, and Managing Projects Pamela McGhee Painless Project Management. A Step-by-Step Guide for Planning, Executing, and Managing Projects Новинка

Pamela McGhee Painless Project Management. A Step-by-Step Guide for Planning, Executing, and Managing Projects

2258.04 руб. или Купить в рассрочку!
A detailed guide to successful, efficient project management, written by two pros with a combined 55 years «in the trenches!» Project management is a vital and growing component of many organizations and can literally make or break a company. In this step-by-step guide, two project management consultants present a comprehensive guide to effective project management, complete with real stories and case studies from actual project managers. This straightforward guide cuts through the technical jargon to present an easy-to-follow, easy-to-learn approach to executing any project from beginning to end. Project managers, as well as those who want to learn more about project management, will find this guide to be an indispensable resource for all their projects.
Mark Allen Master Data Management in Practice. Achieving True Customer MDM Mark Allen Master Data Management in Practice. Achieving True Customer MDM Новинка

Mark Allen Master Data Management in Practice. Achieving True Customer MDM

In this book, authors Dalton Cervo and Mark Allen show you how to implement Master Data Management (MDM) within your business model to create a more quality controlled approach. Focusing on techniques that can improve data quality management, lower data maintenance costs, reduce corporate and compliance risks, and drive increased efficiency in customer data management practices, the book will guide you in successfully managing and maintaining your customer master data. You'll find the expert guidance you need, complete with tables, graphs, and charts, in planning, implementing, and managing MDM.
Ashraf Ayoub Handbook of Orthognathic Treatment. A Team Approach Ashraf Ayoub Handbook of Orthognathic Treatment. A Team Approach Новинка

Ashraf Ayoub Handbook of Orthognathic Treatment. A Team Approach

7168.64 руб. или Купить в рассрочку!
This handbook provides a short, contemporary text on the management of dentofacial deformities. The importance of a well organised, inter-disciplinary approach is emphasised throughout and the following key areas are presented: A detailed account of the role of the psychologist, from initial assessment through to post-operative support. A systematic approach to dentofacial assessment, including a section on diagnostic records and an overview of cephalometry. A logical step-by-step approach to treatment planning, emphasising the interactive thought process required when setting orthodontic and surgical objectives. The fundamentals of surgical orthodontics, with the scope and limitations of orthodontic appliances clearly explained for each phase of treatment. A description of orthognathic technical procedures and how potential errors can be minimised in order to improve the accuracy of model surgery. An account of how to carry out photo-cephalometric profile prediction planning, including a critique of the method. A detailed description of the full range of mandibular and maxillary orthognathic surgical procedures, including indications and complications. A chapter on higher-level osteotomies for the treatment of more severe craniofacial abnormalities is included for completeness. A series of six contrasting case studies. There is an emphasis on the technological advances that are rapidly enabling the global paradigm shift from 2D to 3D planning.
Michael Meyer D. Transportation Planning Handbook Michael Meyer D. Transportation Planning Handbook Новинка

Michael Meyer D. Transportation Planning Handbook

11202.55 руб. или Купить в рассрочку!
A multi-disciplinary approach to transportation planning fundamentals The Transportation Planning Handbook is a comprehensive, practice-oriented reference that presents the fundamental concepts of transportation planning alongside proven techniques. This new fourth edition is more strongly focused on serving the needs of all users, the role of safety in the planning process, and transportation planning in the context of societal concerns, including the development of more sustainable transportation solutions. The content structure has been redesigned with a new format that promotes a more functionally driven multimodal approach to planning, design, and implementation, including guidance toward the latest tools and technology. The material has been updated to reflect the latest changes to major transportation resources such as the HCM, MUTCD, HSM, and more, including the most current ADA accessibility regulations. Transportation planning has historically followed the rational planning model of defining objectives, identifying problems, generating and evaluating alternatives, and developing plans. Planners are increasingly expected to adopt a more multi-disciplinary approach, especially in light of the rising importance of sustainability and environmental concerns. This book presents the fundamentals of transportation planning in a multidisciplinary context, giving readers a practical reference for day-to-day answers. Serve the needs of all users Incorporate safety into the planning process Examine the latest transportation planning software packages Get up to date on the latest standards, recommendations, and codes Developed by The Institute of Transportation Engineers, this book is the culmination of over seventy years of transportation planning solutions, fully updated to reflect the needs of a changing society. For a comprehensive guide with practical answers, The Transportation Planning Handbook is an essential reference.
Thomas Egner Customer Oriented and Efficient Account Planning Thomas Egner Customer Oriented and Efficient Account Planning Новинка

Thomas Egner Customer Oriented and Efficient Account Planning

The need for a more efficient management of customer relationships is the driving force beyond the increasing efforts to optimize the approach of the Customer Relationship Management (CRM) concept and therefore the Account Management Processes. 70% out of 280 companies state that the establishment of a Key Account Management (KAM) concept has lead to an increase of the annual turnover up to 25%, according to a market research study of the Mercuri International and the University of St. Gallen in 2003. Another 66% out of 262 companies announce that the implementation of an AccountManagement Organization has increased the company profit up to 25%.The average effects concerning turnover and profit, reasoned by the implementation of an professional Customer Management concept, lie between 27,2% (turnover) and 28,6% (profit), according the named study (Zupancic/Belz/Bußmann 2005, p.34). The Account Planning as an essential part of the Key Account Management Process influences all phases of the Customer Relationship Process and therefore has a direct impact on the creation of profitable growth. The Customer Relationship Management Process consists of three major phases, the Acquisition Phase, the Sales Phase and the Customer Retention Phase. Each of these phases faces different challenges and follows different objectives, in order to realize profitable and sustainable customer relationships (Hofbauer/Hellwig 2005, p.29). The results of the Account Planning determine the acquisition...
Les Nemethy Business Exit Planning. Options, Value Enhancement, and Transaction Management for Business Owners Les Nemethy Business Exit Planning. Options, Value Enhancement, and Transaction Management for Business Owners Новинка

Les Nemethy Business Exit Planning. Options, Value Enhancement, and Transaction Management for Business Owners

The most viable exit strategies for owners of mid-sized companies For many business owners, cashing out of a business is a lifelong dream. For some, exiting a business can be a nightmare. Business Exit Planning: Options, Value Enhancement, and Transaction Management for Business Owners provides a comprehensive view of what every business owner needs to know to plan and execute a business exit. The book Includes 30 relevant mini-case studies on business exit planning and transaction management, as well as a glossary of frequently used technical terms Details options for those owners who no longer want to be active in the business, as well as for those who want to remain invested Covers a wide range of topics related to business exit planning and transaction management, including IPO, MBO, refinancing, ESOPs, building an exit team, business plan and valuation, due diligence, and estate planning Regardless of whether a business owner seeks an immediate exit or a staged exit over time, Business Exit Planning provides a comprehensive strategy and road map to define exit-related objectives.
Shiv Singh Social Media Marketing For Dummies Shiv Singh Social Media Marketing For Dummies Новинка

Shiv Singh Social Media Marketing For Dummies

1695.73 руб. или Купить в рассрочку!
The fast and easy way to get the most of out social media marketing Sharing the wisdom of social media voices Shiv Singh and Stephanie Diamond on the latest approaches to social media marketing, Social Media Marketing For Dummies presents the essence of planning, launching, managing, and assessing a social media marketing campaign. In an easy-to-read style that is perfect for time-pressed marketers, this essential guide covers all the newest and time-tested trends in social media, including reaching your audience via mainstream platforms; getting social with existing web properties like a company site, blog, mobile tools, and advertising; making the most of Facebook, Twitter, Google+, LinkedIn, and others; launching a campaign and developing a voice; reaching your audience on key and niche platforms, and embracing influencers; and much more. Social media marketing is a highly-effective way to make a big bang without spending big bucks—and it's an easy, way to enlarge your audience, reach your customers, and build your business. With the indispensable tools in this new edition of Social Media Marketing For Dummies, you'll find everything you need to make the most of low-cost, timely online marketing strategies that resonate with consumers and make your brand and business viable in a saturated market. Gives you an overview of your social media marketing choices Covers giving social license to employees and metrics Provides the latest trends in social media marketing Includes tips on creating a social media marketing campaign, avoiding common mistakes, and key resources If you're a busy marketer, small business owner, or entrepreneur looking to reach new markets with social media marketing initiatives, this hands-on, friendly guide has you covered.
David Booth Display Advertising. An Hour a Day David Booth Display Advertising. An Hour a Day Новинка

David Booth Display Advertising. An Hour a Day

1884.21 руб. или Купить в рассрочку!
A complete guide to developing, implementing, monitoring, and optimizing an online display ad campaign The display business is online advertising's fastest growing field. Google and others are starting to provide easy tools to enable small- and medium-sized businesses to take advantage of this opportunity. This guide provides marketers, consultants, and small-business owners with the knowledge and skills to create and optimize a display advertising campaign. It covers concepts, trends, and best practices, and presents a day-to-day plan for developing, managing, and measuring a successful campaign. Online display advertising is a hot topic, and this hands-on guide helps marketing professionals and small-business owners gain the skills to create and manage their own campaigns Provides an overview of display advertising concepts, including types, formats, and how they're placed on websites Explains how to plan a campaign, including defining goals and planning resources, contextual and placement targeting, and keyword use Covers campaign launch and measurement, ad creation, social media advertising, how to optimize a campaign, and much more Display Advertising: An Hour a Day helps anyone promote a business successfully with effective online display ad campaigns.
Joel Elad Facebook Advertising For Dummies Joel Elad Facebook Advertising For Dummies Новинка

Joel Elad Facebook Advertising For Dummies

1884.21 руб. или Купить в рассрочку!
Profitable ideas and techniques for advertising on Facebook Tap into the explosive growth of social media and reach your customers with effective Facebook advertising campaigns and savvy insights into how to use this social media phenomenon effectively. It’s all here and more in this detailed, easy-to-follow guide from two award-winning marketers. You'll learn what makes a good Facebook ad, how to apply the latest strategies and tactics for effective pay-per-click and cost-per-impression advertising, how to test your ad results, and much more. Explores Facebook advertising inside and out; there are now more than 400 million active Facebook users and over 1.6 million active Pages on Facebook Works as an all-around, hands-on guide for both experienced and new Facebook advertisers Walks you through planning and creating an advertising campaign Explains writing effective ad copy, how to use landing pages, and how to test and optimize your ads Shows you how to use Facebook Insights to understand your results and how to create reports that analyze data Put your company's best face forward with the sound advertising tips and techniques in Facebook Advertising For Dummies.
Abdulkadir Bolaji Abdulkadir Law, Environmental Sustainability, Land Use Planning and Protection in Nigeria Abdulkadir Bolaji Abdulkadir Law, Environmental Sustainability, Land Use Planning and Protection in Nigeria Новинка

Abdulkadir Bolaji Abdulkadir Law, Environmental Sustainability, Land Use Planning and Protection in Nigeria

Law, Environmental Sustainability, Land Use Planning and Protection in Nigeria is a unique new textbook that presents a diverse, comprehensive, and coordinated approach to issues of land use planning and environmental management and protection in Nigeria. It builds on recent advances in environmental law, planning theories and sustainable development to provide students with the foundation they need to understand approaches that can mitigate impacts of land use practices and enhance environmental protection and sustainable development. While providing a base of knowledge in international and national environmental laws, its primary emphasis is on describing and explaining emerging approaches, methods, and techniques for environmental land use planning, and sustainability. The book is an important new text for advanced undergraduate and graduate courses in environmental planning, land use and natural resource management, and a valuable resource for professionals and others concerned with issues of environmental planning and land use.
Andy Rohm, Michael Weiss, Andrew Rohm Herding Cats. A Strategic Approach to Social Media Marketing Andy Rohm, Michael Weiss, Andrew Rohm Herding Cats. A Strategic Approach to Social Media Marketing Новинка

Andy Rohm, Michael Weiss, Andrew Rohm Herding Cats. A Strategic Approach to Social Media Marketing

One of the top marketing challenges that marketing managersand executives face today is to better understand social mediaand its promise as a marketing platform. The social media ecosystem,including traditional platforms such as Facebook andTwitter and upstarts such as Instagram and Snapchat, haveevolved significantly over the past 10 years; so much so thatkeeping pace with the latest social media platforms can seemlike herding cats.Inside, the authors provide a timeless perspective on how tocreate, manage, and measure social media content to help youcraft a more strategic approach to your social media efforts.They simplify the concept of branding and advertising (fueledby social media) so you can focus on fostering customer engagement;craft your organization's unique story; tell that storystrategically via social media channels; organize, manage, monitor,and measure those efforts; identify key metrics and measurethe performance through analytics; and understand the extentof change brought on by digital and social media related to howyou engage your customers.
George Albert Steiner Strategic Planning George Albert Steiner Strategic Planning Новинка

George Albert Steiner Strategic Planning

In today's complex business world, strategic planning is indispensable to achieving superior management. George A. Steiner's classic work, known as the bible of business planning, provides practical advice for organizing the planning system, acquiring and using information, and translating strategic plans into decisive action. An invaluable resource for top and middle-level executives, Strategic Planning continues to be the foremost guide to this vital area of business management.
John Sestina E. Planning a Successful Future. Managing to Be Wealthy for Individuals and Their Advisors John Sestina E. Planning a Successful Future. Managing to Be Wealthy for Individuals and Their Advisors Новинка

John Sestina E. Planning a Successful Future. Managing to Be Wealthy for Individuals and Their Advisors

2195.84 руб. или Купить в рассрочку!
A deeply insightful guide to goal-based financial planning and wealth management Planning a Successful Future empowers advisors and clients to take control of their money and manage their income to achieve their financial goals. Written by the father of fee-only financial planning, this book features real-life stories and examples from over three decades in the industry to illustrate how financial planning works and the best way to create your strategy. You'll learn how to identify and prioritize your goals, and why they're important—and how to get where you need to be for retirement, education, home ownership, and more. Practical exercises get you started on the right track, and useful checklists keep you organized and focused along the way. You'll get expert insight on risk management, allocation, tax reduction, estate planning, and more, as you develop your strategy and put it into action. The financial services industry undergoes frequent changes, and financial planning specifically is affected to a high degree. Keeping up with the latest news and distinguishing trend from legitimate methodology can itself be a fulltime job. This book gives you the background you need to create a plan, and make the smart choices that will help you grow and protect your wealth. Create a realistic and goal-based financial plan Take a more proactive approach to your finances Identify your goals and how to achieve them Allocate investments appropriately for your situation Financial planning is complex, with many variables to analyze and outside forces that can derail even the best laid plans. Planning a Successful Future gives you the information, tools, strategies, and insight you need to make the best decisions for your financial future.
Brad Hardin BIM and Construction Management. Proven Tools, Methods, and Workflows Brad Hardin BIM and Construction Management. Proven Tools, Methods, and Workflows Новинка

Brad Hardin BIM and Construction Management. Proven Tools, Methods, and Workflows

3140.77 руб. или Купить в рассрочку!
A sleeker, more comprehensive approach to construction projects BIM and Construction Management, Second Edition is a complete integration guide, featuring practical advice, project tested methods and workflows, and tutorials for implementing Building Information Modeling and technology in construction. Updated to align with the latest software editions from Autodesk, Trimble and Bentley, this book provides a common sense approach to leveraging BIM to provide significant value throughout a project's life cycle. This book outlines a results-focused approach which shows you how to incorporate BIM and other technologies into all phases of construction management, such as: Project planning: Set up the BIM project to succeed right from the start by using the right contracts, the right processes and the right technology Marketing: How to exceed customer expectations and market your brand of BIM to win. Pre-construction: Take a practical approach to engineer out risks in your project by using the model early to virtually build and analyze your project, prior to physical construction. Construction: Leverage the model throughout construction to build safer and with better quality. Field work: Learn how mobile technologies have disrupted the way we work in the field to optimize efficiencies and access information faster. Closeout: Deliver a better product to your customer that goes beyond the physical structure and better prepares them for future operations. Additionally, the book provides a look at technology trends in construction and a thoughtful perspective into potential use cases going forward. BIM and Construction Management, Second Edition builds on what has changed in the construction landscape and highlights a new way of delivering BIM-enabled projects. Aligning to industry trends such as Lean, integrated delivery methods, mobile platforms and cloud-based collaboration this book illustrates how using BIM and technology efficiently can create value.
Krzysztof J. Chmielewski Corporate Brand Management Krzysztof J. Chmielewski Corporate Brand Management Новинка

Krzysztof J. Chmielewski Corporate Brand Management

Doctoral Thesis / Dissertation from the year 2016 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 5.0 (summa cum laude), Kozminski University, language: English, abstract: Interest in corporate brands and corporate brand management has risen significantly in recent years. Corporate brand management has moved to the key strategic agenda not only for owners/shareholders and top management but also for other stakeholders. The major factor behind that is the modern shareholder value movement. As a result, the main task of management is to maximize shareholder value and consequently, the majority of big companies have shifted to the adoption of shareholder value as the criterion for evaluating strategies and manager's performance (Doyle, 2008, p. 22). Therefore, the main objective of the dissertation is the conceptual and empirical analysis of the corporate brand management process. The study focuses on three industries: Higher Education Institutions (HEI), Fast-Moving Consumer Goods (FMCG), and Automotive (AUTO). The reason behind the research of such a diverse group of industries is the intent not to show how a corporate brand works in a certain industry but rather to analyze the common factor: the corporate brand in the process of brand management.In order to fulfill the above stated objective, the thesis will answer the following three research questions: 1) What is the role of the corporate brand in brand ...
Harold Kerzner Project Management Case Studies Harold Kerzner Project Management Case Studies Новинка

Harold Kerzner Project Management Case Studies

4900.58 руб. или Купить в рассрочку!
A new edition of the most popular book of project management case studies, expanded to include more than 100 cases plus a «super case» on the Iridium Project Case studies are an important part of project management education and training. This Fourth Edition of Harold Kerzner's Project Management Case Studies features a number of new cases covering value measurement in project management. Also included is the well-received «super case,» which covers all aspects of project management and may be used as a capstone for a course. This new edition: Contains 100-plus case studies drawn from real companies to illustrate both successful and poor implementation of project management Represents a wide range of industries, including medical and pharmaceutical, aerospace, manufacturing, automotive, finance and banking, and telecommunications Covers cutting-edge areas of construction and international project management plus a «super case» on the Iridium Project, covering all aspects of project management Follows and supports preparation for the Project Management Professional (PMP®) Certification Exam Project Management Case Studies, Fourth Edition is a valuable resource for students, as well as practicing engineers and managers, and can be used on its own or with the new Eleventh Edition of Harold Kerzner's landmark reference, Project Management: A Systems Approach to Planning, Scheduling, and Controlling.
Stephen J. A. Ward Radical Media Ethics. A Global Approach Stephen J. A. Ward Radical Media Ethics. A Global Approach Новинка

Stephen J. A. Ward Radical Media Ethics. A Global Approach

2983.81 руб. или Купить в рассрочку!
Radical Media Ethics presents a series of innovative ethical principles and guidelines for members of the global online media community. Offers a comprehensive new way to think about media ethics in a new media era Provides guiding principles and values for practising responsible global media ethics Introduces one of the first codes of conduct for a journalism that is global in reach and impact Includes both philosophical considerations and practical elements in its establishment of new media ethics guidelines
Derrick Kinney Master the Media to Attract Your Ideal Clients. A Personal Marketing System for Financial Professionals Derrick Kinney Master the Media to Attract Your Ideal Clients. A Personal Marketing System for Financial Professionals Новинка

Derrick Kinney Master the Media to Attract Your Ideal Clients. A Personal Marketing System for Financial Professionals

1277.92 руб. или Купить в рассрочку!
Praise for Master the Media to Attract Your Ideal Clients «This book is a marketing masterpiece. It should be required reading for all financial professionals.» -Janine Wertheim, Chief Marketing Officer Securities America, Inc. «Marketing is the lifeblood of any practice. The media is the most effective and cost-efficient way to market. Unfortunately, most practitioners only dream of media attention. No more-Derrick Kinney delivers on his promise to help you 'master the media.'» -Harold Evensky, CFP author, Wealth Management «This fast-moving, practical book gives you a step-by-step process to multiply your results and dramatically increase your exposure and name recognition. A classic!» -Brian Tracy, President, Brian Tracy International author, Create Your Own Future «Kinney offers an easy and effective 'how-to' approach for financial producers to gain recognition and credibility by becoming media sources. If you want to take your business to the next level, this book can help you get there.» -Gail S. Waisanen, CLU, Editor, Life Insurance Selling «Derrick Kinney has built an effective marketing system that every advisor can use to help grow their business and attract more profitable clients.» -John J. Bowen Jr., CEO, CEG Worldwide, LLC columnist for Financial Planning
Peggy Jackson M. Nonprofit Strategic Planning. Leveraging Sarbanes-Oxley Best Practices Peggy Jackson M. Nonprofit Strategic Planning. Leveraging Sarbanes-Oxley Best Practices Новинка

Peggy Jackson M. Nonprofit Strategic Planning. Leveraging Sarbanes-Oxley Best Practices

2509.98 руб. или Купить в рассрочку!
Praise for Nonprofit Strategic Planning Leveraging Sarbanes-Oxley Best Practices «A robust nonprofit sector is a vital part of a civil society. Keeping the sector strong through effective strategic planning and implementation is a critical assignment. As a thought leader in the nonprofit sector, Dr. Jackson's book on the relationship of Sarbanes-Oxley best practices with strategic planning is an invaluable resource for nonprofit governing boards and employees. Her step-by-step, practical approach is easy to read and, more important, provides a specific road map to effective planning.» -Larry Brewster, Dean, College of Professional Studies University of San Francisco «Dr. Jackson's practical and straightforward approach to creating a strategic plan is quite refreshing. I believe that more and more nonprofits understand that they need to be run just as any business needs to be run-with focus, clarity, and purpose. The ideas and methodology stress the importance of sound risk management and the rewards of having such a plan in place. I can assure you that the executive director of every nonprofit I represent will receive a copy of this book.» -Joseph L. DeLucchi, Vice President CAL Insurance & Associates, Inc. Get Nonprofit Strategic Planning: Leveraging Sarbanes-Oxley Best Practices and * Examine if your nonprofit has the right people on board to achieve its strategic goals * Establish important control mechanisms * Learn how the legal and legislative environments have changed over the last five years * Discover the direction in which your nonprofit needs to go and why Required reading for anyone leading a nonprofit organization, Nonprofit Strategic Planning: Leveraging Sarbanes-Oxley Best Practices prepares your organization to engage in meaningful strategic planning and equips you with the practical tools to navigate it through today's competitive environment.
Stan McDonald C. Materials Management. An Executive's Supply Chain Guide Stan McDonald C. Materials Management. An Executive's Supply Chain Guide Новинка

Stan McDonald C. Materials Management. An Executive's Supply Chain Guide

3765.91 руб. или Купить в рассрочку!
A solid introduction to materials management and the tools needed to create a world-class materials management program This nuts-and-bolts guide presents an overview of the inner workings of the materials process, as well as the best practices to achieve a world-class operating system that will help to eliminate ineffective materials management. Coverage includes discussion of material requirements planning, planning parameters, electronic data interchange, and material control graphs and reports, among many other topics. Thorough and practical, Materials Management explains the impact that inadequate inventory control has on a company and how these poor controls can reduce production, cause inefficiencies in labor, create excessive inventory, and increase freight expenses. Stan McDonald (Northville, MI) is an independent consultant on materials management. Throughout his 30-year career, he has held various positions in the supply chain/materials management arena.
Francois Korf Time Management....or the Lack Thereof. Francois Korf Time Management....or the Lack Thereof. Новинка

Francois Korf Time Management....or the Lack Thereof.

A practical approach to plan your day and understand the basics of Time Management.
Safari Arsalan Integrating BPM . Management Information System Utilizing a Case Study Safari Arsalan Integrating BPM . Management Information System Utilizing a Case Study Новинка

Safari Arsalan Integrating BPM . Management Information System Utilizing a Case Study

This book is about integrating business process improvement and management information system approach to analyze, redesign and automate a program or process in an organization. The main goals of this approach are improving business efficiency and effectiveness, reducing times and costs, decreasing errors and defects and increasing reliability of the system. This holistic approach starts with Business Process Management (BPM) and process improvement and continues with the information system analysis, design and development.
Sotirios Dramalis Advertising in Poland and Germany - A Comparison Sotirios Dramalis Advertising in Poland and Germany - A Comparison Новинка

Sotirios Dramalis Advertising in Poland and Germany - A Comparison

Research Paper (undergraduate) from the year 2005 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,8, University of Cooperative Education Mannheim (Berufsakademie Mannheim - Staatliche Studienakademie), course: International Marketing, 46 entries in the bibliography, language: English, abstract: Both number of advertisers and expenses for advertising have rapidly increased in Poland in the last years. From 1993 to 1994 advertising expenses grew from 299 to 469 million dollars. Continuous economical reforms and expenditure further contributed to this growth. Consequently, the case of Poland provides an ideal opportunity to study the impact an economy's stage of development has on advertising management (West / Paliwoda 1996, p. 82).Poland also offers huge potentials for its neighbouring countries which is especially true for Germany. From a German perspective it is eminently important to understand the differences between the German and the Polish culture as culture has a major impact on advertising and communication.The above justifies and is reason enough to have a deeper look at the Polish advertising market with reference to Germany. Therefore these issues will be dealt within the following study paper. It starts with theoretical background information on advertising and then continues with a secondary-statistical analysis of major advertisement conditions in the Polish and German markets. This involve...
Melanie Hahn Impact of Social Media on Strengthening Brand Loyalty in the Austrian Wine Industry Melanie Hahn Impact of Social Media on Strengthening Brand Loyalty in the Austrian Wine Industry Новинка

Melanie Hahn Impact of Social Media on Strengthening Brand Loyalty in the Austrian Wine Industry

Bachelor Thesis from the year 2018 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1,00, University of applied sciences, course: International Wine Business, language: English, abstract: In past couple of years, social media has shaped the way of communication between brands and consumers and has opened the door for more interactive, personalized and engaging marketing strategies to increase not only brand awareness but also to build stronger customer-brand relationships that lead to brand loyalty.There is a lot of literature on engagement in brand-related online content and social media. Yoshida et al. define brand-related social media engagement as a voluntary contribution of an individual to the interaction between her/his favourite brand and other fellow brand users by sharing information, activating and co-creating content related to the specific brand. A customer's voluntary contribution that is brand and/or product related is known as consumer engagement.Wine is often consumed within a social gathering. The product can be easily approached by engaging intuitive senses like the sense of taste and sense of smell. Therefore, it is a product to effortlessly strike up a conversation, get emotionally involved with, and exchange impressions within a social group. Consumers are very likely to have an opinion about the wine they tasted and are often enthusiastic to share it. This makes a wine-related brand seem predestined to g...
Nick Graham Project Management for Dummies - UK Nick Graham Project Management for Dummies - UK Новинка

Nick Graham Project Management for Dummies - UK

1695.73 руб. или Купить в рассрочку!
Get projects done on time, on budget, and with maximum efficiency – fully updated UK edition! In today's time-pressured and cost-conscious global business environment, reliable project management and competent delivery are more important than ever. Increasingly, project management is being seen as an essential management skill for all, as well as a career choice for many. This new UK edition of Project Management For Dummies, 2nd UK Edition quickly introduces you to the principles of successful project management with a clear and logical approach to help you deliver your projects, not only successfully, but also more easily. Unique to the UK edition, you'll find clear guidance on using the highly logical product-based approach to project planning, along with advice on how to release the great power of the technique, not only for effective planning, but also for project control. Updated with fresh content, tips, and tactics that cover everything you need to know from a project's start to finish, this accessible guide takes you through every stage of project management. You'll discover how to make project planning easier and more effective, manage resources and stay on track within a budget. Then you'll find help and advice to help you motivate and manage your teams to help them perform at their best. To help you stay at the leading edge, you'll also find two new chapters in this edition explaining project governance and the increasingly important international standard ISO 21500. In short, this book will help you master a highly valuable skill for advancing your career. Provides clear descriptions of who should do what in a project to prevent communication and control problems Presents the latest concepts in project management techniques Discusses how to keep risks under control during the project Includes access to online project management templates and checklists to aid in learning If you're a manager taking on a project for the first time or a more experienced project professional looking to get up to speed on the latest thinking and techniques, Project Management For Dummies, 2nd UK Edition equips you for project management success.
Akampurira Abraham Project Planning and Management. An Aspect of Development Akampurira Abraham Project Planning and Management. An Aspect of Development Новинка

Akampurira Abraham Project Planning and Management. An Aspect of Development

A project comprises a series of activities (investments) that aim to solve problems within a given time frame with a clear set of objectives for man's benefits. It is an undertaking that involves the commitment of scarce resources in the expectation of future benefits. Before achieving the objectives, a project goes through several stages of a project cycle. In this study, the author discusses and analyses concepts of project planning and management. On the one hand, he refers to the project in general, and on the other hand, he represents the different stages of project planning and project management.
Jose-Luis Ruiz Supra-Gingival Minimally Invasive Dentistry. A Healthier Approach to Esthetic Restorations Jose-Luis Ruiz Supra-Gingival Minimally Invasive Dentistry. A Healthier Approach to Esthetic Restorations Новинка

Jose-Luis Ruiz Supra-Gingival Minimally Invasive Dentistry. A Healthier Approach to Esthetic Restorations

11201.85 руб. или Купить в рассрочку!
Supra-Gingival Minimally Invasive Dentistry: A Healthier Approach to Esthetic Restorations provides a real-world approach to healthier supra-gingival minimally invasive restorations, as an alternative to more invasive mechanically retained restorations, such as full crowns. Provides practical, step-by-step coverage of the key elements in diagnosis, case planning, preparation, restorations, and cementation of bonded restorations Offers excellent and simple explanations of the latest in adhesive dentistry and the proper selection of restorative materials Covers both anterior and posterior direct and indirect bonded restorations, offering a better, healthier approach Presents hundreds of beautiful images showing planning, preparation, and restoration principles and treatment Features the contributions of Dr. Ray Bertolotti, Contributing Editor, and a foreword written by Gordon J. Christensen, DDS, MSD, PhD, CEO of Clinicians Report Foundation and Practical Clinical Reports
M. J. Alhabeeb Entrepreneurial Finance. Fundamentals of Financial Planning and Management for Small Business M. J. Alhabeeb Entrepreneurial Finance. Fundamentals of Financial Planning and Management for Small Business Новинка

M. J. Alhabeeb Entrepreneurial Finance. Fundamentals of Financial Planning and Management for Small Business

10007.9 руб. или Купить в рассрочку!
Featuring key topics within finance, small business management, and entrepreneurship to develop and maintain prosperous business ventures With a comprehensive and organized approach to fundamental financial theories, tools, and management techniques, Entrepreneurial Finance: Fundamentals of Financial Planning and Management for Small Business equips readers with the necessary fundamental knowledge and advanced skills to succeed in small firm and business settings. With a unique combination of topics from finance, small business management, and entrepreneurship, the book prepares readers for the challenges of today’s economy. Entrepreneurial Finance: Fundamentals of Financial Planning and Management for Small Business begins with key concepts of small business management and entrepreneurship, including management tools and techniques needed to establish, run, and lead business ventures. The book then delves into how small businesses are operated, managed, and controlled. General finance skills and methods are integrated throughout, and the book also features: Numerous practical examples and scenarios that provide a real-world perspective on entrepreneurship and small business management A brief summary, list of key concepts, and ten discussion questions at the end of each chapter to prepare readers for the challenges of today's economy A practical guide to the complete life of a small business, from establishing a new venture to training and developing young entrepreneurs tasked with maintaining and developing a prosperous economy An in-depth discussion of the entire process of writing a successful business plan, including the rationale, significance, and requirements Techniques needed to solidify the free enterprise tradition, develop entrepreneurial strategies, and grow small businesses Entrepreneurial Finance: Fundamentals of Financial Planning and Management for Small Business is an ideal textbook for upper-undergraduate and first-year graduate courses in entrepreneurial finance within business, economics, management science, and public administration departments. The book is also useful for MBA-level courses as well as for business and management PhD majors as a resource in methodology. The book is also an idea reference for entrepreneurs, business managers, market analysts, and decision makers who require information about the theoretical and quantitative aspects of entrepreneurial finance.
Stanley Portny E. Project Management For Dummies Stanley Portny E. Project Management For Dummies Новинка

Stanley Portny E. Project Management For Dummies

1695.73 руб. или Купить в рассрочку!
The bestselling 'bible' of project management In today's time-crunched, cost-conscious global business environment, tight project deadlines and stringent expectations are the norm. So how can you juggle all the skills and responsibilities it takes to shine as a project management maven? Updated in a brand-new edition, Project Management For Dummies offers everything you need to successfully manage projects from start to finish—without ever dropping the ball. Written by a well-known project management expert, this hands-on guide takes the perplexity out of being a successful PM, laying out all the steps to take your organizational, planning, and execution skills to new heights. Whether it's managing distressed projects, embracing the use of social media to drive efficiency and improve socialization, or resolving conflicts that occur during a project, the soup-to-nuts guidance inside will help you wear your project management hat more prominently—and proudly. Get the latest in industry best practices reflecting PMBOK 6 Motivate any team to gain maximum productivity Execute projects on time and with maximum efficiency Prepare for the Project Management Professional (PMP) certification exam It's never been easier to execute projects on time, on budget, and with maximum efficiency.
Gerjo Kok Planning Health Promotion Programs. An Intervention Mapping Approach Gerjo Kok Planning Health Promotion Programs. An Intervention Mapping Approach Новинка

Gerjo Kok Planning Health Promotion Programs. An Intervention Mapping Approach

8215.21 руб. или Купить в рассрочку!
The Intervention Mapping bible, updated with new theory, trends, and cases Planning Health Promotion Programs is the «bible» of the field, guiding students and practitioners through the planning process from a highly practical perspective. Using an original framework called Intervention Mapping, this book presents a series of steps, tasks, and processes that help you develop effective health promotion and education programs using a variety of approaches. As no single model can accurately predict all health behavior or environmental changes, this book shows you how to choose useful theories and integrate constructs from multiple theories to describe health problems and develop appropriate promotion and education solutions. This new fourth edition has been streamlined for efficiency, with information on the latest theories and trends in public health, including competency-based training and inter-professional education. New examples and case studies show you these concepts in action, and the companion website provides lecture slides, additional case studies, and a test bank to bring this book directly into the classroom. Health education and health promotion is a central function of many public health roles, and new models, theories, and planning approaches are always emerging. This book guides you through the planning process using the latest developments in the field, and a practical approach that serves across discipline boundaries. Merge multiple theories into a single health education solution Learn the methods and processes of intervention planning Gain a practical understanding of multiple planning approaches Get up to date on the latest theories, trends, and developments in the field Both academic and practice settings need a realistic planning handbook based on system, not prescription. Planning Health Promotion Programs is the essential guide to the process, equipping you with the knowledge and skills to develop solutions without a one-size-fits-all approach.
Luke Sullivan Hey, Whipple, Squeeze This. The Classic Guide to Creating Great Ads Luke Sullivan Hey, Whipple, Squeeze This. The Classic Guide to Creating Great Ads Новинка

Luke Sullivan Hey, Whipple, Squeeze This. The Classic Guide to Creating Great Ads

The classic guide to creating great advertising now covers all media: Digital, Social, and Traditional Hey Whipple, Squeeze This has helped generations of young creatives make their mark in the field. From starting out and getting work, to building successful campaigns, you gain a real-world perspective on what it means to be great in a fast-moving, sometimes harsh industry. You'll learn how to tell brand stories and create brand experiences online and in traditional media outlets, and you'll learn more about the value of authenticity, simplicity, storytelling, and conflict. Advertising is in the midst of a massive upheaval, and while creativity is still king, it's not nearly enough. This book is an essential resource for advertising professionals who need up-to-date digital skills to reach the modern consumer. Turn great ideas into successful campaigns Work effectively in all media channels Avoid the kill shots that will sink any campaign Protect your work Succeed without selling out Today's consumer has seen it all, and they're less likely than ever to even notice your masterpiece of art and copy, let alone internalize it. Your job is to craft a piece that rises out of the noise to make an impact. Hey Whipple, Squeeze This provides the knowledge to create impressive, compelling work.
Jaylan Azer Facebook from Socializing to Advertising. An Empirical Study on the Effect of Facebook as Advertising Tool in Egypt Jaylan Azer Facebook from Socializing to Advertising. An Empirical Study on the Effect of Facebook as Advertising Tool in Egypt Новинка

Jaylan Azer Facebook from Socializing to Advertising. An Empirical Study on the Effect of Facebook as Advertising Tool in Egypt

Master's Thesis from the year 2014 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: Distinction, University Of Wales Institute, Cardiff, course: Master of Business Administration - Marketing Management, language: English, abstract: The focus of this research is in the area of the effect of Facebook as an advertising tool in Egypt. Such a study is important in order to maximize the benefits that marketers can get from the successful use of Facebook as a tool of advertising for their products or services, being of high popularity recently in Egypt among younger and older ages with no restrictions of use to a certain demographic class. The research methods consisted of a wide review of relevant literature coupled with collection and analysis of empirical data. The latter is based on a survey of 400 Facebook users from Cairo and Alexandria governorates. The research adopted the quantitative approach to examine the relationship between Facebook and advertising. To achieve the research objectives and verify the proposed hypothesis, descriptive analysis used to test the feel of data, Cronbach's alpha to ensure reliability of data, factor analysis for the reduction of variables and regression analysis for testing hypothesis. The research provided evidence that Facebook has a significant effect as a tool of advertising as it can stimulate consumption of products and services advertised through it. The main concl...
Charles Chase W. Next Generation Demand Management. People, Process, Analytics, and Technology Charles Chase W. Next Generation Demand Management. People, Process, Analytics, and Technology Новинка

Charles Chase W. Next Generation Demand Management. People, Process, Analytics, and Technology

3138.26 руб. или Купить в рассрочку!
A practical framework for revenue-boosting supply chain management Next Generation Demand Management is a guidebook to next generation Demand Management, with an implementation framework that improves revenue forecasts and enhances profitability. This proven approach is structured around the four key catalysts of an efficient planning strategy: people, processes, analytics, and technology. The discussion covers the changes in behavior, skills, and integrated processes that are required for proper implementation, as well as the descriptive and predictive analytics tools and skills that make the process sustainable. Corporate culture changes require a shift in leadership focus, and this guide describes the necessary «champion» with the authority to drive adoption and stress accountability while focusing on customer excellence. Real world examples with actual data illustrate important concepts alongside case studies highlighting best-in-class as well as startup approaches. Reliable forecasts are the primary product of demand planning, a multi-step operational supply chain management process that is increasingly seen as a survival tactic in the changing marketplace. This book provides a practical framework for efficient implementation, and complete guidance toward the supplementary changes required to reap the full benefit. Learn the key principles of demand driven planning Implement new behaviors, skills, and processes Adopt scalable technology and analytics capabilities Align inventory with demand, and increase channel profitability Whether your company is a large multinational or an early startup, your revenue predictions are only as strong as your supply chain management system. Implementing a proven, more structured process can be the catalyst your company needs to overcome that one lingering obstacle between forecast and goal. Next Generation Demand Management gives you the framework for building the foundation of your growth.
Sharma Rahul, Sharma Satyakumari Keys of disaster management Sharma Rahul, Sharma Satyakumari Keys of disaster management Новинка

Sharma Rahul, Sharma Satyakumari Keys of disaster management

The media forges a direct link between the public and emergency organizations and plays a very important role in disseminating vital information to the public before, during and after disasters. The media assists in the management of disasters by educating the public about disasters; warning of hazards; gathering and transmitting information about affected areas; alerting government officials, relief organizations and the public to specific needs; and facilitating discussions about disaster preparedness and response for continuous improvement. To help the media fulfill these roles, direct working relationships between the media and disaster management organizations should be established and maintained. Experience shows that regular interactions with the media before a disaster strikes, aids the effective flow of information and lays the groundwork for effective working relationships in the aftermath of a disaster.
CD MBA Dion Synergy. A Theoretical Model of Canada.s Comprehensive Approach CD MBA Dion Synergy. A Theoretical Model of Canada.s Comprehensive Approach Новинка

CD MBA Dion Synergy. A Theoretical Model of Canada.s Comprehensive Approach

The comprehensive approach has been a new emerging phenomenon within the field of strategic studies, national security, and international defence. Former NATO secretary-general Rasmussen posited that this approach “not only makes sense—it is necessary”. Yet with the rise of asymmetric warfare and the emergence of new constructs, the comprehensive approach is not supported by a necessary framework, model, or theory. Indeed, if the military alone is unable to solve the root cause of conflicts, then other elements of national and international power must collaborate more closely.In Synergy—A Theoretical Model of Canada’s Comprehensive Approach, author, senior lecturer and strategic management consultant Eric Dion proposes a theoretical model for this new approach: How can such an integrated decision-making model be constructed for the comprehensive approach? Where and when, who and with whom, what, how, why, and to what effect can such a model be employed? Synergy answers these questions with an integrated theoretical model constructed of six management dimensions: the situational context, the sociocultural, the organisational structure, the strategic policies, the systemic processes, and the synergy dynamics. Together, these six dimensions fundamentally represent what would be the basic constructs for a more integrated theoretical model of the comprehensive approach. Taking a strategic management perspective on the comprehensive approach can open new perspectives within the fie...
V V GAIKWAD, P M AURANGABADKAR OPERATIONS AND SUPPLY CHAIN MANAGEMENT V V GAIKWAD, P M AURANGABADKAR OPERATIONS AND SUPPLY CHAIN MANAGEMENT Новинка

V V GAIKWAD, P M AURANGABADKAR OPERATIONS AND SUPPLY CHAIN MANAGEMENT

1 Introduction to operations and supply Chain Management 2 Operations Process 3 Production Planning and control 4 Inventory Planning And Control 5 Supply Chain Management Case StudiesNumericalsMultiple Choice Questions
Robert Wysocki K. Effective Software Project Management Robert Wysocki K. Effective Software Project Management Новинка

Robert Wysocki K. Effective Software Project Management

4146.65 руб. или Купить в рассрочку!
Why another book on software project management? For some time, the fields of project management, computer science, and software development have been growing rapidly and concurrently. Effective support for the enterprise demands the merging of these efforts into a coordinated discipline, one that incorporates best practices from both systems development and project management life cycles. Robert K. Wysocki creates that discipline in this book–a ready reference for professionals and consultants as well as a textbook for students of computer information systems and project management. By their very nature, software projects defy a «one size fits all» approach. In these pages you will learn to apply best-practice principles while maintaining the flexibility that's essential for successful software development. Learn how to make the planning process fit the need * Understand how and why software development must be planned on a certainty-to-uncertainty continuum * Categorize your projects on a four-quadrant model * Learn when to use each of the five SDPM strategies–Linear, Incremental, Iterative, Adaptive, and Extreme * Explore the benefits of each strategic model and what types of projects it supports best * Recognize the activities that go into the Scoping, Planning, Launching, Monitoring/Controlling, and Closing phases of each strategy * Apply this knowledge to the specific projects you manage * Get a clear picture of where you are and how to get where you want to go
Harold Kerzner Project Management. A Systems Approach to Planning, Scheduling, and Controlling Harold Kerzner Project Management. A Systems Approach to Planning, Scheduling, and Controlling Новинка

Harold Kerzner Project Management. A Systems Approach to Planning, Scheduling, and Controlling

7463.97 руб. или Купить в рассрочку!
The bestselling project management text for students and professionals—now updated and expanded This Eleventh Edition of the bestselling «bible» of project management maintains the streamlined approach of the prior editions and moves the content even closer to PMI®'s Project Management Body of Knowledge (PMBOK®). New content has been added to this edition on measuring project management ROI, value to the organization and to customers, and much more. The capstone «super» case on the «Iridium Project» has been maintained, covering all aspects of project management. Increased use of sidebars throughout the book helps further align it with the PMBOK and the Project Management Professional (PMP®) Certification Exam. This new edition features significant expansion, including more than three dozen entirely new sections and updates on process supporting; types of project closure; project sponsorship; and culture, teamwork, and trust. This comprehensive guide to the principles and practices of project management: Offers new sections on added value, business intelligence, project governance, and much more Provides twenty-five case studies covering a variety of industries, almost all of which are real-world situations drawn from the author's practice Includes 400 discussion questions and more than 125 multiple-choice questions Serves as an excellent study guide for the PMP Certification Exam (PMI, PMBOK, PMP and Project Management Professional are registered marks of the Project Management Institute, Inc.)
Mohamed Msoroka Project Design and Management Knowledge and Project Management Skills Mohamed Msoroka Project Design and Management Knowledge and Project Management Skills Новинка

Mohamed Msoroka Project Design and Management Knowledge and Project Management Skills

Seminar paper from the year 2012 in the subject Business economics - Business Management, Corporate Governance, University of Dodoma (College of Education), course: Policy Planning and Project Design in Education, language: English, abstract: Project Design and Management Knowledge and Project Management SkillsBy Mohamed MsorokaAssistant Lecturer of the University of Dodoma-TanzaniaCollege of EducationDepartment of Education Foundations and Continuing EducationAbstractThe purpose of this paper is to provide a critical analysis of the topic of project design and implementation, where issues of project design and management knowledge and project management skills have been the main focus. In the process of analysis, the paper provides various aspects like the concept of project, features of project, major characteristics of project and the project life cycle phases. On the other hand, issues on project design and the Logical Framework Approach in project planning are emphasized. Moreover, the paper provides significant information on project management, where issues on project management process, stages/phases of project management, management skills and project management knowledge are discussed. The most important thing to bear in mind is that, the information provided in this paper is useful in any kind of project, and therefore including education projects.
Sandra Spindler The Impact of Web 2.0 on Brand Management Sandra Spindler The Impact of Web 2.0 on Brand Management Новинка

Sandra Spindler The Impact of Web 2.0 on Brand Management

Research Paper (undergraduate) from the year 2011 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 8 , Fontys University of Applied Sciences Venlo, language: English, abstract: This report "The Impact of Web 2.0 on Brand Management- How to Use Web 2.0 Efficiently to Create a Higher Brand Value-" has been written within the minor International Business Management (MLA7 individual topic) at the economical university of applied science FIHE in Venlo. This module offers students the opportunity to realise theoretic knowledge. Furthermore the student can choose a topic according to his interest and it also serves for preparation of the bachelor thesis. A time limit of three months was given for processing this report and also a limit of 20 pages. This report will demonstrate the importance of involving Web 2.0 in marketing-strategies. Examples of companies which suffered from Web 2.0 as they did not know how to react properly will be pointed out. Furthermore the change from one-way communication to two-way communication will be described and following possible measurements and strategies will be recommended to increase a company's brand value. The Impact of Web 2.0 serves as a guide for companies who are not well versed in this topic but intend to increase their brand value by means of social media marketing measurements. Nevertheless basic knowledge about marketing and e-marketing terms is required. However some terms are ...
Anna Murray P. The Complete Software Project Manager. Mastering Technology from Planning to Launch and Beyond Anna Murray P. The Complete Software Project Manager. Mastering Technology from Planning to Launch and Beyond Новинка

Anna Murray P. The Complete Software Project Manager. Mastering Technology from Planning to Launch and Beyond

2509.98 руб. или Купить в рассрочку!
Your answer to the software project management gap The Complete Software Project Manager: From Planning to Launch and Beyond addresses an interesting problem experienced by today's project managers: they are often leading software projects, but have no background in technology. To close this gap in experience and help you improve your software project management skills, this essential text covers key topics, including: how to understand software development and why it is so difficult, how to plan a project, choose technology platforms, and develop project specifications, how to staff a project, how to develop a budget, test software development progress, and troubleshoot problems, and what to do when it all goes wrong. Real-life examples, hints, and management tools help you apply these new ideas, and lists of red flags, danger signals, and things to avoid at all costs assist in keeping your project on track. Companies have, due to the nature of the competitive environment, been somewhat forced to adopt new technologies. Oftentimes, the professionals leading the development of these technologies do not have any experience in the tech field—and this can cause problems. To improve efficiency and effectiveness, this groundbreaking book offers guidance to professionals who need a crash course in software project management. Review the basics of software project management, and dig into the more complicated topics that guide you in developing an effective management approach Avoid common pitfalls by perusing red flags, danger signals, and things to avoid at all costs Leverage practical roadmaps, charts, and step-by-step processes Explore real-world examples to see effective software project management in action The Complete Software Project Manager: From Planning to Launch and Beyond is a fundamental resource for professionals who are leading software projects but do not have a background in technology.
Mackenzie Kyle Making It Happen. A Non-Technical Guide to Project Management Mackenzie Kyle Making It Happen. A Non-Technical Guide to Project Management Новинка

Mackenzie Kyle Making It Happen. A Non-Technical Guide to Project Management

2258.04 руб. или Купить в рассрочку!
Making It Happen: A Non-Technical Guide to Project Management provides a fresh and clear approach to project management. Written in the form of a novel, it covers the basics of project management in a friendly, interesting, and memorable way. Will Campbell, a reasonably competent middle manager, is suddenly thrust into managing a high-profile project that could make or break his career. With no project management experience, and armed only with the guidance of his eccentric menror, Martha, Will learns the hard way. As Will navigates the rough seas of company politics, treacherous competition, and a project swirling out of control, he narrowly evades many pitfalls, and masters some indispensable project management tools along the way. Against the backdrop of this personal drama, a simple, rational approach to project management unfolds. Will's ability to grasp these principles is the key to his survival, and could be the key to yours. Making It Happen enables the reader to transform risky, real-life situations into success. Provides a simple, non-technical approach, useful to any business person involved in teams or managing projects Offers practical tools and principles that will make any project a success: from office moves to product roll-outs, systems implementations to training program delivery, and everything in between Boxes, definitions, and charts highlight key points and practical project management tips.
Sangra Albert Managing Technology in Higher Education. Strategies for Transforming Teaching and Learning Sangra Albert Managing Technology in Higher Education. Strategies for Transforming Teaching and Learning Новинка

Sangra Albert Managing Technology in Higher Education. Strategies for Transforming Teaching and Learning

3468.11 руб. или Купить в рассрочку!
Universities continue to struggle in their efforts to fully integrate information and communications technology within their activities. Based on examination of current practices in technology integration at 25 universities worldwide, this book argues for a radical approach to the management of technology in higher education. It offers recommendations for improving governance, strategic planning, integration of administrative and teaching services, management of digital resources, and training of technology managers and administrators. The book is written for anyone wanting to ensure technology is integrated as effectively and efficiently as possible.
Helen Westgeest Video Art Theory. A Comparative Approach Helen Westgeest Video Art Theory. A Comparative Approach Новинка

Helen Westgeest Video Art Theory. A Comparative Approach

6717.99 руб. или Купить в рассрочку!
Video Art Theory: A Comparative Approach demonstrates how video art functions on the basis of a comparative media approach, providing a crucial understanding of video as a medium in contemporary art and of the visual mediations we encounter in daily life. A critical investigation of the visual media and selected video artworks which contributes to the understanding of video as a medium in contemporary art The only study specifically devoted to theorizing the medium of video from the perspective of prominent characteristics which result from how video works deal with time, space, representation, and narrative The text has emerged out of the author’s own lectures and seminars on video art Offers a comparative approach which students find especially useful, offering new perspectives
Bonnie Biafore Your Project Management Coach. Best Practices for Managing Projects in the Real World Bonnie Biafore Your Project Management Coach. Best Practices for Managing Projects in the Real World Новинка

Bonnie Biafore Your Project Management Coach. Best Practices for Managing Projects in the Real World

2826.63 руб. или Купить в рассрочку!
A pragmatic approach to project management Many projects fail to deliver on time or on budget, or even to deliver a workable product that satisfies the customer. While good project management goes a long way towards ensuring success, managers often fail to follow the plans they implement. This unique guide helps you understand and successfully handle project management, once and for all. Covering practical ways to solve problems you'll typically face when managing actual projects, this pragmatic book takes you through a full project management lifecycle. You'll find ample tips, tricks, and best practices–all richly illustrated with real case studies. Find out how to plan for risk, get wayward projects back on track, manage a whole portfolio of projects, and much more. Each topic in the book is mapped to the exam topics of the PMP® Certification Exam, so PMP certification candidates can also use this book for test prep. The book's companion web site offers downloadable forms, templates, and checklists. Explains project management for the real world using a pragmatic approach that includes field-tested techniques, case studies to illustrate concepts, helpful tips and tricks, and downloadable content Guides you to project management success by providing friendly advice, as if you had a friend or project management consultant at your side, discussing issues Explores how to run successful meetings, how to get wayward projects back on track, planning for risk, and how to manage multiple projects Manage your next project with a personal consultant: your own copy of Your Project Management Coach: Best Practices for Managing Projects in the Real World. (PMP is a registered marks of the Project Management Institute, Inc.)

кешбака
Страницы:


Featuring key topics within finance, small business management, and entrepreneurship to develop and maintain prosperous business ventures With a comprehensive and organized approach to fundamental financial theories, tools, and management techniques, Entrepreneurial Finance: Fundamentals of Financial Planning and Management for Small Business equips readers with the necessary fundamental knowledge and advanced skills to succeed in small firm and business settings. With a unique combination of topics from finance, small business management, and entrepreneurship, the book prepares readers for the challenges of today’s economy. Entrepreneurial Finance: Fundamentals of Financial Planning and Management for Small Business begins with key concepts of small business management and entrepreneurship, including management tools and techniques needed to establish, run, and lead business ventures. The book then delves into how small businesses are operated, managed, and controlled. General finance skills and methods are integrated throughout, and the book also features: Numerous practical examples and scenarios that provide a real-world perspective on entrepreneurship and small business management A brief summary, list of key concepts, and ten discussion questions at the end of each chapter to prepare readers for the challenges of today's economy A practical guide to the complete life of a small business, from establishing a new venture to training and developing young entrepreneurs tasked with maintaining and developing a prosperous economy An in-depth discussion of the entire process of writing a successful business plan, including the rationale, significance, and requirements Techniques needed to solidify the free enterprise tradition, develop entrepreneurial strategies, and grow small businesses Entrepreneurial Finance: Fundamentals of Financial Planning and Management for Small Business is an ideal textbook for upper-undergraduate and first-year graduate courses in entrepreneurial finance within business, economics, management science, and public administration departments. The book is also useful for MBA-level courses as well as for business and management PhD majors as a resource in methodology. The book is also an idea reference for entrepreneurs, business managers, market analysts, and decision makers who require information about the theoretical and quantitative aspects of entrepreneurial finance.
Продажа advertising media planning a brand management approach лучших цены всего мира
Посредством этого сайта магазина - каталога товаров мы очень легко осуществляем продажу advertising media planning a brand management approach у одного из интернет-магазинов проверенных фирм. Определитесь с вашими предпочтениями один интернет-магазин, с лучшей ценой продукта. Прочитав рекомендации по продаже advertising media planning a brand management approach легко охарактеризовать производителя как превосходную и доступную фирму.