application of ict on marketing of crops processing performance



Jiann-Yang Hwang Characterization of Minerals, Metals, and Materials 2014 Jiann-Yang Hwang Characterization of Minerals, Metals, and Materials 2014 Новинка

Jiann-Yang Hwang Characterization of Minerals, Metals, and Materials 2014

11993.49 руб.
This collection focuses on the characterization of minerals, metals, and materials as well as the application of characterization results on the processing of these materials. Focused sessions within the symposia include those centered on ferrous metals, non-ferrous metals, soft materials, ceramics, clays, composites, and minerals. In addition, sessions will focus exclusively on characterization concerns in the extraction, processing, and environmental application of materials. Finally, method development in characterization will be explored.
Mark Jeffery Data-Driven Marketing. The 15 Metrics Everyone in Marketing Should Know Mark Jeffery Data-Driven Marketing. The 15 Metrics Everyone in Marketing Should Know Новинка

Mark Jeffery Data-Driven Marketing. The 15 Metrics Everyone in Marketing Should Know

1910.8 руб.
NAMED BEST MARKETING BOOK OF 2011 BY THE AMERICAN MARKETING ASSOCIATION How organizations can deliver significant performance gains through strategic investment in marketing In the new era of tight marketing budgets, no organization can continue to spend on marketing without knowing what's working and what's wasted. Data-driven marketing improves efficiency and effectiveness of marketing expenditures across the spectrum of marketing activities from branding and awareness, trail and loyalty, to new product launch and Internet marketing. Based on new research from the Kellogg School of Management, this book is a clear and convincing guide to using a more rigorous, data-driven strategic approach to deliver significant performance gains from your marketing. Explains how to use data-driven marketing to deliver return on marketing investment (ROMI) in any organization In-depth discussion of the fifteen key metrics every marketer should know Based on original research from America's leading marketing business school, complemented by experience teaching ROMI to executives at Microsoft, DuPont, Nisan, Philips, Sony and many other firms Uses data from a rigorous survey on strategic marketing performance management of 252 Fortune 1000 firms, capturing $53 billion of annual marketing spending In-depth examples of how to apply the principles in small and large organizations Free downloadable ROMI templates for all examples given in the book With every department under the microscope looking for results, those who properly use data to optimize their marketing are going to come out on top every time.
Dongming Zhu Processing, Properties, and Design of Advanced Ceramics and Composites Dongming Zhu Processing, Properties, and Design of Advanced Ceramics and Composites Новинка

Dongming Zhu Processing, Properties, and Design of Advanced Ceramics and Composites

13121.77 руб.
This proceedings volume contains a collection of 34 papers from the following symposia held during the 2015 Materials Science and Technology (MS&T '15) meeting: Innovative Processing and Synthesis of Ceramics, Glasses and Composites Advances in Ceramic Matrix Composites Advanced Materials for Harsh Environments Advances in Dielectric Materials and Electronic Devices Controlled Synthesis, Processing, and Applications of Structure and Functional Nanomaterials Processing and Performance of Materials Using Microwaves, Electric and Magnetic Fields, Ultrasound, Lasers, and Mechanical Work, Rustum Roy Memorial Symposium Sintering and Related Powder Processing Science and Technologies Surface Protection for Enhanced Materials Performance: Science, Technology, and Application Thermal Protection Materials and Systems Ceramic Optical Materials Alumina at the Forefront of Technology
Jules Janick Plant Breeding Reviews, Volume 36 Jules Janick Plant Breeding Reviews, Volume 36 Новинка

Jules Janick Plant Breeding Reviews, Volume 36

18928.1 руб.
Plant Breeding Reviews presents state-of-the-art reviews on plant genetics and the breeding of all types of crops by both traditional means and molecular methods. Many of the crops widely grown today stem from a very narrow genetic base; understanding and preserving crop genetic resources is vital to the security of food systems worldwide. The emphasis of the series is on methodology, a fundamental understanding of crop genetics, and applications to major crops. It is a serial title that appears in the form of one or two volumes per year.
Jules Janick Plant Breeding Reviews, Volume 39 Jules Janick Plant Breeding Reviews, Volume 39 Новинка

Jules Janick Plant Breeding Reviews, Volume 39

16871.56 руб.
Plant Breeding Reviews presents state-of-the-art reviews on plant genetics and the breeding of all types of crops by both traditional means and molecular methods. Many of the crops widely grown today stem from a very narrow genetic base; understanding and preserving crop genetic resources is vital to the security of food systems worldwide. The emphasis of the series is on methodology, a fundamental understanding of crop genetics, and applications to major crops. It is a serial title that appears in the form of one or two volumes per year.
Jules Janick Plant Breeding Reviews, Volume 40 Jules Janick Plant Breeding Reviews, Volume 40 Новинка

Jules Janick Plant Breeding Reviews, Volume 40

16871.56 руб.
Plant Breeding Reviews presents state-of-the-art reviews on plant genetics and the breeding of all types of crops by both traditional means and molecular methods. Many of the crops widely grown today stem from a very narrow genetic base; understanding and preserving crop genetic resources is vital to the security of food systems worldwide. The emphasis of the series is on methodology, a fundamental understanding of crop genetics, and applications to major crops.
He You Radar Data Processing With Applications He You Radar Data Processing With Applications Новинка

He You Radar Data Processing With Applications

11997.76 руб.
A systematic introduction to the theory, development and latest research results of radar data processing technology • Presents both classical theory and development methods of radar data processing • Provides state-of-the-art research results, including data processing for modern style radars, and tracking performance evaluation theory • Includes coverage of performance evaluation, registration algorithm for Radar network, data processing of passive radar, pulse Doppler radar, and phased array radar • Has applications for those engaged in information engineering, radar engineering, electronic countermeasures, infrared techniques, sonar techniques, and military command
Jules Janick Plant Breeding Reviews, Volume 38 Jules Janick Plant Breeding Reviews, Volume 38 Новинка

Jules Janick Plant Breeding Reviews, Volume 38

16871.56 руб.
Plant Breeding Reviews presents state-of-the-art reviews on plant genetics and the breeding of all types of crops by both traditional means and molecular methods. Many of the crops widely grown today stem from a very narrow genetic base; understanding and preserving crop genetic resources is vital to the security of food systems worldwide. The emphasis of the series is on methodology, a fundamental understanding of crop genetics, and applications to major crops. It is a serial title that appears in the form of one or two volumes per year.
Jules Janick Plant Breeding Reviews, Volume 37 Jules Janick Plant Breeding Reviews, Volume 37 Новинка

Jules Janick Plant Breeding Reviews, Volume 37

18928.1 руб.
Plant Breeding Reviews presents state-of-the-art reviews on plant genetics and the breeding of all types of crops by both traditional means and molecular methods. Many of the crops widely grown today stem from a very narrow genetic base; understanding and preserving crop genetic resources is vital to the security of food systems worldwide. The emphasis of the series is on methodology, a fundamental understanding of crop genetics, and applications to major crops. It is a serial title that appears in the form of one or two volumes per year.
Mohammad Nakhostin Signal Processing for Radiation Detectors Mohammad Nakhostin Signal Processing for Radiation Detectors Новинка

Mohammad Nakhostin Signal Processing for Radiation Detectors

10872.33 руб.
Presents the fundamental concepts of signal processing for all application areas of ionizing radiation This book provides a clear understanding of the principles of signal processing of radiation detectors. It puts great emphasis on the characteristics of pulses from various types of detectors and offers a full overview on the basic concepts required to understand detector signal processing systems and pulse processing techniques. Signal Processing for Radiation Detectors covers all of the important aspects of signal processing, including energy spectroscopy, timing measurements, position-sensing, pulse-shape discrimination, and radiation intensity measurement. The book encompasses a wide range of applications so that readers from different disciplines can benefit from all of the information. In addition, this resource: Describes both analog and digital techniques of signal processing Presents a complete compilation of digital pulse processing algorithms Extrapolates content from more than 700 references covering classic papers as well as those of today Demonstrates concepts with more than 340 original illustrations Signal Processing for Radiation Detectors provides researchers, engineers, and graduate students working in disciplines such as nuclear physics and engineering, environmental and biomedical engineering, and medical physics and radiological science, the knowledge to design their own systems, optimize available systems or to set up new experiments.
Hussein Baher Signal Processing and Integrated Circuits Hussein Baher Signal Processing and Integrated Circuits Новинка

Hussein Baher Signal Processing and Integrated Circuits

7586.57 руб.
This book provides a balanced account of analog, digital and mixed-mode signal processing with applications in telecommunications. Part I Perspective gives an overview of the areas of Systems on a Chip (Soc) and mobile communication which are used to demonstrate the complementary relationship between analog and digital systems. Part II Analog (continuous-time) and Digital Signal Processing contains both fundamental and advanced analysis, and design techniques, of analog and digital systems. This includes analog and digital filter design; fast Fourier transform (FFT) algorithms; stochastic signals; linear estimation and adaptive filters. Part III Analog MOS Integrated Circuits for Signal Processing covers basic MOS transistor operation and fabrication through to the design of complex integrated circuits such as high performance Op Amps, Operational Transconductance Amplifiers (OTA's) and Gm-C circuits. Part IV Switched-capacitor and Mixed-mode Signal Processing outlines the design of switched-capacitor filters, and concludes with sigma-delta data converters as an extensive application of analog and digital signal processing Contains the fundamentals and advanced techniques of continuous-time and discrete-time signal processing. Presents in detail the design of analog MOS integrated circuits for signal processing, with application to the design of switched-capacitor filters. Uses the comprehensive design of integrated sigma-delta data converters to illustrate and unify the techniques of signal processing. Includes solved examples, end of chapter problems and MATLAB® throughout the book, to help readers understand the mathematical complexities of signal processing. The treatment of the topic is at the senior undergraduate to graduate and professional levels, with sufficient introductory material for the book to be used as a self-contained reference.
Philip Kotler Marketing Insights from A to Z. 80 Concepts Every Manager Needs to Know Philip Kotler Marketing Insights from A to Z. 80 Concepts Every Manager Needs to Know Новинка

Philip Kotler Marketing Insights from A to Z. 80 Concepts Every Manager Needs to Know

2232.99 руб.
The most renowned figure in the world of marketing offers the new rules to the game for marketing professionals and business leaders alike In Marketing Insights from A to Z, Philip Kotler, one of the undisputed fathers of modern marketing, redefines marketing's fundamental concepts from A to Z, highlighting how business has changed and how marketing must change with it. He predicts that over the next decade marketing techniques will require a complete overhaul. Furthermore, the future of marketing is in company-wide marketing initiatives, not in a reliance on a single marketing department. This concise, stimulating book relays fundamental ideas fast for busy executives and marketing professionals. Marketing Insights from A to Z presents the enlightened and well-informed musings of a true master of the art of marketing based on his distinguished forty-year career in the business. Other topics include branding, experiential advertising, customer relationship management, leadership, marketing ethics, positioning, recession marketing, technology, overall strategy, and much more. Philip Kotler (Chicago, IL) is the father of modern marketing and the S. C. Johnson and Son Distinguished Professor of International Marketing at Northwestern University's Kellogg Graduate School of Management, one of the definitive marketing programs in the world. Kotler is the author of twenty books and a consultant to nonprofit organizations and leading corporations such as IBM, General Electric, Bank of America, and AT&T.
Irwin Goldman Plant Breeding Reviews Irwin Goldman Plant Breeding Reviews Новинка

Irwin Goldman Plant Breeding Reviews

22529.81 руб.
Plant Breeding Reviews presents state-of-the-art reviews on plant genetics and the breeding of all types of crops by both traditional means and molecular methods. Many of the crops widely grown today stem from a very narrow genetic base; understanding and preserving crop genetic resources is vital to the security of food systems worldwide. The emphasis of the series is on methodology, a fundamental understanding of crop genetics, and applications to major crops.
Mildren Rich Optical Engineering of Diamond Mildren Rich Optical Engineering of Diamond Новинка

Mildren Rich Optical Engineering of Diamond

13947.02 руб.
This is the first comprehensive book on the engineering of diamond optical devices. Written by 39 experts in the field, it gives readers an up-to-date review of the properties of optical quality synthetic diamond (single crystal and nanodiamond) and the nascent field of diamond optical device engineering. Application areas covered in detail in this book include quantum information processing, high performance lasers and light sources, and bioimaging. It provides scientists, engineers and physicists with a valuable and practical resource for the design and development of diamond-based optical devices.
Colm O'Donnell Ozone in Food Processing Colm O'Donnell Ozone in Food Processing Новинка

Colm O'Donnell Ozone in Food Processing

17167.5 руб.
This book is the first to bring together essential information on the application of ozone in food processing, providing an insight into the current state-of-the-art and reviewing established and emerging applications in food processing, preservation and waste management. The chemical and physical properties of ozone are described, along with its microbial inactivation mechanisms. The various methods of ozone production are compared, including their economic and technical aspects. Several chapters are dedicated to the major food processing applications: fruit and vegetables, grains, meat, seafood and food hydrocolloids, and the effects on nutritional and quality parameters will be reviewed throughout. Further chapters examine the role of ozone in water treatment, in food waste treatment and in deactivating pesticide residues. The international regulatory and legislative picture is addressed, as are the health and safety implications of ozone processing and possible future trends.
Jian Li Characterization of Minerals, Metals, and Materials 2016 Jian Li Characterization of Minerals, Metals, and Materials 2016 Новинка

Jian Li Characterization of Minerals, Metals, and Materials 2016

18741.83 руб.
Characterization is an important and fundamental step in material research before and after processing. This bookfocuses on the characterization of minerals, metals, and materials as well as the application of characterization results on the processing of these materials. It is a highly authoritative collection of articles written by experts from around the world. The articles center on materials characterization, extraction, processing, corrosion, welding, solidification, and method development. In addition, articles focus on clays, ceramics, composites, ferrous metals, non-ferrous metals, minerals, electronic, magnetic, environmental, advanced and soft materials. This book will serve the dual purpose of furnishing a broad introduction of the field to novices while simultaneously serving to keep subject matter experts up-to-date.
Thomas Kaiser Digital Signal Processing for RFID Thomas Kaiser Digital Signal Processing for RFID Новинка

Thomas Kaiser Digital Signal Processing for RFID

8997.79 руб.
This book discusses the fundamentals of RFID and the state-of-the-art research results in signal processing for RFID, including MIMO, blind source separation, anti-collision, localization, covert RFID and chipless RFID. Aimed at graduate students as well as academic and professional researchers/engineers in RFID technology, it enables readers to become conversant with the latest theory and applications of signal processing for RFID. Key Features: Provides a systematic and comprehensive insight into the application of modern signal processing techniques for RFID systems Discusses the operating principles, channel models of RFID, RFID protocols and analog/digital filter design for RFID Explores RFID-oriented modulation schemes and their performance Highlights research fields such as MIMO for RFID, blind signal processing for RFID, anti-collision of multiple RFID tags, localization with RFID, covert RFID and chipless RFID Contains tables, illustrations and design examples
Saeed Vaseghi V. Advanced Digital Signal Processing and Noise Reduction Saeed Vaseghi V. Advanced Digital Signal Processing and Noise Reduction Новинка

Saeed Vaseghi V. Advanced Digital Signal Processing and Noise Reduction

12261.12 руб.
Digital signal processing plays a central role in the development of modern communication and information processing systems. The theory and application of signal processing is concerned with the identification, modelling and utilisation of patterns and structures in a signal process. The observation signals are often distorted, incomplete and noisy and therefore noise reduction, the removal of channel distortion, and replacement of lost samples are important parts of a signal processing system. The fourth edition of Advanced Digital Signal Processing and Noise Reduction updates and extends the chapters in the previous edition and includes two new chapters on MIMO systems, Correlation and Eigen analysis and independent component analysis. The wide range of topics covered in this book include Wiener filters, echo cancellation, channel equalisation, spectral estimation, detection and removal of impulsive and transient noise, interpolation of missing data segments, speech enhancement and noise/interference in mobile communication environments. This book provides a coherent and structured presentation of the theory and applications of statistical signal processing and noise reduction methods. Two new chapters on MIMO systems, correlation and Eigen analysis and independent component analysis Comprehensive coverage of advanced digital signal processing and noise reduction methods for communication and information processing systems Examples and applications in signal and information extraction from noisy data Comprehensive but accessible coverage of signal processing theory including probability models, Bayesian inference, hidden Markov models, adaptive filters and Linear prediction models Advanced Digital Signal Processing and Noise Reduction is an invaluable text for postgraduates, senior undergraduates and researchers in the fields of digital signal processing, telecommunications and statistical data analysis. It will also be of interest to professional engineers in telecommunications and audio and signal processing industries and network planners and implementers in mobile and wireless communication communities.
Muhammad Siddiq Handbook of Mango Fruit. Production, Postharvest Science, Processing Technology and Nutrition Muhammad Siddiq Handbook of Mango Fruit. Production, Postharvest Science, Processing Technology and Nutrition Новинка

Muhammad Siddiq Handbook of Mango Fruit. Production, Postharvest Science, Processing Technology and Nutrition

14993.47 руб.
Written by noted experts in the field, Handbook of Mango Fruit: Production, Postharvest Science, Processing Technology and Nutrition offers a comprehensive resource regarding the production, trade, and consumption of this popular tropical fruit. The authors review the geographic areas where the fruit is grown and harvested, including information on the ever-expanding global marketplace that highlights United States production, imports and exports, and consumption, as well as data on the outlook for the European market. Handbook of Mango Fruit outlines the postharvest handling and packaging techniques and reviews the fruit’s processed products and byproducts that are gleaned from the processing of waste. The authors include information on the nutritional profile of the mango and review the food safety considerations for processing and transport of mangoes. This comprehensive resource: Reviews global mango production trends and countries that are the major exporters and importers of mangoes Explores the burgeoning marketplace for mangoes with special emphasis on the US and European marketplace Assesses latest trends in packaging of and shipping of mangoes Provides in depth coverage on value-added processing and by-products utilization Offers vital information on the innovative processing technologies and nutritional profile of popular tropical fruit Written for anyone involved in the production, marketing, postharvest handling, processing and by-products of mangoes, Handbook of Mango Fruit is a vital resource offering the most current information and guidelines on the burgeoning marketplace as well as the safe handling, production, and distribution of mangoes.
Jeff LeSueur Marketing Automation. Practical Steps to More Effective Direct Marketing Jeff LeSueur Marketing Automation. Practical Steps to More Effective Direct Marketing Новинка

Jeff LeSueur Marketing Automation. Practical Steps to More Effective Direct Marketing

2548.8 руб.
In today's market, it takes more than good products and services to succeed. Successful marketing requires more precise segmentation and more sophisticated communications with customers–the lifeblood of every business–than ever before. Expertly explaining the components of marketing automation and their application and benefit to the marketing process, Marketing Automation shows you how to develop more effective and targeted direct marketing campaigns, from the planning and execution of promotions to the complete leveraging of marketing to increase your profits. Designed to get you quickly up to speed, you will discover: * How to evolve complex, yet agile, customer communication strategies * Ways to focus already limited marketing resources on the right opportunities * Advice on viewing, tracking, and measuring results * How to optimally use current software applications to empower you to effect stronger, more responsive marketing programs Straightforward and balanced, this essential guide presents a new and better way to strengthen your competitive position by using your precious customer data to increase your bottom line. Required reading for executives, marketing managers, and anyone needing to know the essentials of maximizing the profitability of every customer relationship for their business, Marketing Automation makes every marketing dollar count with a sound road map all executives can understand and follow.
Jesko Perrey Marketing Performance. How Marketers Drive Profitable Growth Jesko Perrey Marketing Performance. How Marketers Drive Profitable Growth Новинка

Jesko Perrey Marketing Performance. How Marketers Drive Profitable Growth

2296.79 руб.
Drive marketing ROI with an investor's mindset and a proven toolkit Top marketers today don't shy away from financial accountability. In fact, they actively seek to account for the return on their companies' investments in marketing – because they want their budget to make a difference for their brands and for their business: more relevant messages, more effective campaigns, more satisfied customers, more profitable promotions, higher returns to shareholders. If this is how you think about marketing, this book is for you. It is a book for CMOs who adopt an investor's mindset, and it deals with the most pressing marketing performance questions. This isn't a work of theory. This is a hands-on guide to better marketing for top managers, neatly packaged into ten concise chapters that are just right for a short-haul flight. Learn how to: Increase sales with smarter fund allocation Reduce marketing costs without sacrificing effectiveness Strengthen the role of marketing with quantified ROI Build capabilities for sustainable performance improvements Marketing Performance delivers expert insight, a wealth of proven success factors, and real-life case studies that will help you drive marketing performance and grow your business.
Kerry Smith Experiential Marketing. Secrets, Strategies, and Success Stories from the World's Greatest Brands Kerry Smith Experiential Marketing. Secrets, Strategies, and Success Stories from the World's Greatest Brands Новинка

Kerry Smith Experiential Marketing. Secrets, Strategies, and Success Stories from the World's Greatest Brands

1850.19 руб.
The most researched, documented, and comprehensive manifesto on experiential marketing. As customers take control over what, when, why, and how they buy products and services, brands face the complete breakdown and utter failure of passive marketing strategies designed more than a half-century ago. To connect with a new generation of customers, companies must embrace and deploy a new marketing mix, powered by a more effective discipline: experiences. Experiential marketing, the use of live, face-to-face engagements to connect with audiences, create relationships and drive brand affinity, has become the fastest-growing form of marketing in the world as the very companies that built their brands on the old Madison Avenue approach—including Coca-Cola, Nike, Microsoft, American Express and others—open the next chapter of marketing. . . as experiential brands. Using hundreds of case studies, exclusive research, and interviews with more than 150 global brands spanning a decade, global experiential marketing experts Kerry Smith and Dan Hanover present the most in-depth book ever written on how companies are using experiences as the anchor of reinvented marketing mixes. You’ll learn: The history and fundamental principles of experiential marketing How top brands have reset marketing mixes as experience-driven portfolios The anatomy of a brand experience The psychology of engagement and experience design The 10 habits of highly experiential brands How to measure the impact of experiential marketing How to combine digital and social media in an experiential strategy The experiential marketing vocabulary How to begin converting to experiential marketing Marketers still torn between outdated marketing models and the need to reinvent how they market in today’s customer-controlled economy will find the clarity they need to refine their marketing strategies, get a roadmap for putting their brands on a winning path, and walk away inspired to transition into experiential brands.
James Lyng G. Emerging Technologies in Meat Processing. Production, Processing and Technology James Lyng G. Emerging Technologies in Meat Processing. Production, Processing and Technology Новинка

James Lyng G. Emerging Technologies in Meat Processing. Production, Processing and Technology

14996.31 руб.
Meat is a global product, which is traded between regions, countries and continents. The onus is on producers, manufacturers, transporters and retailers to ensure that an ever-demanding consumer receives a top quality product that is free from contamination. With such a dynamic product and market place, new innovative ways to process, package and assess meat products are being developed. With ever increasing competition and tighter cost margins, industry has shown willingness to engage in seeking novel innovative ways of processing, packaging and assessing meat products while maintaining quality and safety attributes. This book provides a comprehensive overview on the application of novel processing techniques. It represents a standard reference book on novel processing, packaging and assessment methods of meat and meat products. It is part of the IFST Advances in Food Science book series.
Jonathan Salem Mechanical Properties and Performance of Engineering Ceramics and Composites VI Jonathan Salem Mechanical Properties and Performance of Engineering Ceramics and Composites VI Новинка

Jonathan Salem Mechanical Properties and Performance of Engineering Ceramics and Composites VI

6744.78 руб.
This book is a collection of papers from The American Ceramic Society's 35th International Conference on Advanced Ceramics and Composites, held in Daytona Beach, Florida, January 23-28, 2011. This issue includes papers presented in the Mechanical Behavior and Performance of Ceramics & Composites Symposium on topics such as processing-microstructure properties correlations; fracture mechanics, modeling and testing; tribological properties; applications; and processing.
Michael Dunn The Marketing Accountability Imperative. Driving Superior Returns on Marketing Investments Michael Dunn The Marketing Accountability Imperative. Driving Superior Returns on Marketing Investments Новинка

Michael Dunn The Marketing Accountability Imperative. Driving Superior Returns on Marketing Investments

3058.56 руб.
Making accountable marketing decisions to improve the efficiency of spending In this practical guide, Prophet CEO Michael Dunn teams up with marketing effectiveness expert Chris Halsall to help marketing managers and CMOs make better marketing spending decisions and better evaluate the success or failure of these decisions. They show how to sort through the clutter of metrics, measurement, and analytic options, and provide the practical information needed to help establish the marketing accountability imperative–highlighting the critical need for more effective stewardship of marketing spending.
Osman Erkmen Food Microbiology. Principles into Practice, 2 Volume Set Osman Erkmen Food Microbiology. Principles into Practice, 2 Volume Set Новинка

Osman Erkmen Food Microbiology. Principles into Practice, 2 Volume Set

20991.28 руб.
This book covers application of food microbiology principles into food preservation and processing. Main aspects of the food preservation techniques, alternative food preservation techniques, role of microorganisms in food processing and their positive and negative features are covered. Features subjects on mechanism of antimicrobial action of heat, thermal process, mechanisms for microbial control by low temperature, mechanism of food preservation, control of microorganisms and mycotoxin formation by reducing water activity, food preservation by additives and biocontrol, food preservation by modified atmosphere, alternative food processing techniques, and traditional fermented products processing. The book is designed for students in food engineering, health science, food science, agricultural engineering, food technology, nutrition and dietetic, biological sciences and biotechnology fields. It will also be valuable to researchers, teachers and practising food microbiologists as well as anyone interested in different branches of food.
Paul Roetzer The Marketing Performance Blueprint. Strategies and Technologies to Build and Measure Business Success Paul Roetzer The Marketing Performance Blueprint. Strategies and Technologies to Build and Measure Business Success Новинка

Paul Roetzer The Marketing Performance Blueprint. Strategies and Technologies to Build and Measure Business Success

1786.39 руб.
Discover what's possible when the art and science of marketing collide The Marketing Performance Blueprint is an actionable and innovative guide to unlocking your potential as a marketer and accelerating success for your business. With an eye toward the marketing industry's rapid evolution, this book focuses on the processes, technologies, and strategies that are redefining the marketing environment. Step by step, you will learn how to build performance-driven organizations that exceed ROI expectations and outpace the competition. Companies are demanding a more technical, scientific approach to marketing, and this guide provides the key information that helps marketing professionals choose the right tools and recruit the right talent to more effectively build brand, generate leads, convert sales, and increase customer loyalty. Marketers are facing increased pressure to connect every dollar spent to bottom-line results. As the industry advances, the tremendous gaps in talent, technology, and strategy leave many professionals underprepared and underperforming. The Marketing Performance Blueprint helps bridge those gaps: Align marketing talent, technology, and strategy to reach performance goals Drive digital marketing transformation within your organization Recruit, train, and retain a modern marketing team Propel growth through digital-savvy marketing agency partners Adapt more quickly to marketing technology advancements Create connected customer experiences Turn marketing data into intelligence, and intelligence into action Devise integrated marketing strategies that deliver real business results The marketers who will redefine the industry in the coming months and years will never stop challenging conventional knowledge and solutions. Whether in terms of evolved talent, advanced technology, or more intelligent and integrated strategies, these driven professionals will be in demand as the pioneers of the new marketing era. The Marketing Performance Blueprint helps marketers blaze a trail of their own by providing a roadmap to success.
Philip Kotler Kellogg on Marketing Philip Kotler Kellogg on Marketing Новинка

Philip Kotler Kellogg on Marketing

1910.8 руб.
The business classic, fully revised and updated for today's marketers The second edition of Kellogg on Marketing provides a unique and highly regarded perspective on both the basics of marketing and on new issues that are challenging businesses today. Includes more than 60% new material on both fundamental marketing concepts and hot topics such as Product Innovation, Social Media, Marketing to Consumers at the Bottom of the Pyramid, and Internal Branding With a foreword by Philip Kotler The Kellogg School of Management is recognized around the world as the leading MBA program in Marketing Along with the new material, the core concepts covered in the first edition have all been updated-including targeting and positioning, segmentation, consumer insights, and more. This is a must-have marketing reference.
Hem Bhandhari S. Bioenergy Feedstocks. Breeding and Genetics Hem Bhandhari S. Bioenergy Feedstocks. Breeding and Genetics Новинка

Hem Bhandhari S. Bioenergy Feedstocks. Breeding and Genetics

15967.37 руб.
Bioenergy and biofuels are generated from a wide variety of feedstock. Fuels have been converted from a wide range of sources from vegetable oils to grains and sugarcane. Second generation biofuels are being developed around dedicated, non-food energy crops, such as switchgrass and Miscanthus, with an eye toward bioenergy sustainability. Bioenergy Feedstocks: Breeding and Genetics looks at advances in our understanding of the genetics and breeding practices across this diverse range of crops and provides readers with a valuable tool to improve cultivars and increase energy crop yields. Bioenergy Feedstocks: Breeding and Genetics opens with chapters focusing primarily on advances in the genetics and molecular biology of dedicated energy crops. These chapters provide in-depth coverage of new, high-potential feedstocks. The remaining chapters provide valuable overview of breeding efforts of current feedstocks with specific attention paid to the development of bioenergy traits. Coverage in these chapters includes crops such as sorghum, energy canes, corn, and other grasses and forages. The final chapters explore the role of transgenics in bioenergy feedstock production and the development of low-input strategies for producing bioenergy crops. A timely collection of work from a global team of bioenergy researchers and crop scientists, Bioenergy Feedstocks: Breeding and Genetics is an essential reference on cultivar improvement of biomass feedstock crops.
Jonathan Salem Mechanical Properties and Performance of Engineering Ceramics and Composites IV Jonathan Salem Mechanical Properties and Performance of Engineering Ceramics and Composites IV Новинка

Jonathan Salem Mechanical Properties and Performance of Engineering Ceramics and Composites IV

8243.7 руб.
Gain insight into the mechanical properties and performance of engineering ceramics and composites. This collection of articles illustrates the Mechanical Behavior and Performance of Ceramics & Composites symposium, which included over 100 presentations representing 10 countries. The symposium addressed the cutting-edge topics on mechanical properties and reliability of ceramics and composites and their correlations to processing, microstructure, and environmental effects.
Jenny Ng Influencer Marketing For Dummies Jenny Ng Influencer Marketing For Dummies Новинка

Jenny Ng Influencer Marketing For Dummies

1721.95 руб.
The easy way to get 'in' with influencer marketing Are you a marketing guru looking to stay at the top of your game? Then you need to be in the know on influencer marketing. A hybrid of content marketing and native advertising, influencer marketing is an established trend in marketing that identifies and targets individuals with influence over potential buyers. Although this has usually meant focusing on popular celebrities and Internet personalities, there is a new wave of 'everyday consumers' that can have a large impact. In Influencer Marketing For Dummies, you'll find out how to market to those who rock social media—and, subsequently, grow your brand. Influencer marketing relies on building strong relationships with customers. With the help of this hands-on, friendly guide, you'll discover how to build superior customer service and experience, make strong interactions with customers, and encourage organic and authentic sharing about your brand. Measure the most impact that content has on your overall marketing strategy Find influencers: it's not just a numbers game or a 'who's who' of social media Engage with influencers once you've found them Recognize the best practices of influencer marketing and outreach If you're a marketer, media agency professional, business owner, or anyone else who works hard to bring brands, products, and services to the largest audience possible, Influencer Marketing For Dummies is the go-to guide you don't want to be without.
Jean-Marie Bouvier Extrusion Processing Technology. Food and Non-Food Biomaterials Jean-Marie Bouvier Extrusion Processing Technology. Food and Non-Food Biomaterials Новинка

Jean-Marie Bouvier Extrusion Processing Technology. Food and Non-Food Biomaterials

16646.05 руб.
The only up-to-date book on this important technology, Extrusion Processing Technology: Food and Non-Food Biomaterials bridges the gap between the principles of extrusion science and the practical «know how» of operational engineers and technicians. Written by internationally renowned experts with over forty years of experience between them, this valuable reference for food scientists, food engineers, chemical engineers, and students includes coverage of new, greener technologies as well as case studies to illustrate the practical, real-world application of the principles in various settings.
Pragati Kaushal Tropical Roots and Tubers. Production, Processing and Technology Pragati Kaushal Tropical Roots and Tubers. Production, Processing and Technology Новинка

Pragati Kaushal Tropical Roots and Tubers. Production, Processing and Technology

15366.24 руб.
Roots and tubers are considered as the most important food crops after cereals and contribute significantly to sustainable development, income generation and food security especially in the tropical regions. The perishable nature of roots and tubers demands appropriate storage conditions at different stages starting from farmers to its final consumers. Because of their highly perishable nature, search for efficient and better methods of preservation/processing have been continuing alongside the developments in different arena. This book covers the processing and technological aspects of root and tuber foods, detailing the production and processing of roots and tubers such as taro, cassava, sweet potato, yam and elephant foot yam. Featuring chapters on anatomy, taxonomy and physiology, molecular and biochemical characterization, GAP, GMP, HACCP, Storage techniques, as well as the latest technological interventions in Taro, Cassava, Sweet potato, yam and Elephant foot Yam.
Adali Tülay Adaptive Signal Processing. Next Generation Solutions Adali Tülay Adaptive Signal Processing. Next Generation Solutions Новинка

Adali Tülay Adaptive Signal Processing. Next Generation Solutions

11877.96 руб.
Leading experts present the latest research results in adaptive signal processing Recent developments in signal processing have made it clear that significant performance gains can be achieved beyond those achievable using standard adaptive filtering approaches. Adaptive Signal Processing presents the next generation of algorithms that will produce these desired results, with an emphasis on important applications and theoretical advancements. This highly unique resource brings together leading authorities in the field writing on the key topics of significance, each at the cutting edge of its own area of specialty. It begins by addressing the problem of optimization in the complex domain, fully developing a framework that enables taking full advantage of the power of complex-valued processing. Then, the challenges of multichannel processing of complex-valued signals are explored. This comprehensive volume goes on to cover Turbo processing, tracking in the subspace domain, nonlinear sequential state estimation, and speech-bandwidth extension. Examines the seven most important topics in adaptive filtering that will define the next-generation adaptive filtering solutions Introduces the powerful adaptive signal processing methods developed within the last ten years to account for the characteristics of real-life data: non-Gaussianity, non-circularity, non-stationarity, and non-linearity Features self-contained chapters, numerous examples to clarify concepts, and end-of-chapter problems to reinforce understanding of the material Contains contributions from acknowledged leaders in the field Adaptive Signal Processing is an invaluable tool for graduate students, researchers, and practitioners working in the areas of signal processing, communications, controls, radar, sonar, and biomedical engineering.
Johannes Stahl Single Channel Phase-Aware Signal Processing in Speech Communication. Theory and Practice Johannes Stahl Single Channel Phase-Aware Signal Processing in Speech Communication. Theory and Practice Новинка

Johannes Stahl Single Channel Phase-Aware Signal Processing in Speech Communication. Theory and Practice

7734.34 руб.
An overview on the challenging new topic of phase-aware signal processing Speech communication technology is a key factor in human-machine interaction, digital hearing aids, mobile telephony, and automatic speech/speaker recognition. With the proliferation of these applications, there is a growing requirement for advanced methodologies that can push the limits of the conventional solutions relying on processing the signal magnitude spectrum. Single-Channel Phase-Aware Signal Processing in Speech Communication provides a comprehensive guide to phase signal processing and reviews the history of phase importance in the literature, basic problems in phase processing, fundamentals of phase estimation together with several applications to demonstrate the usefulness of phase processing. Key features: Analysis of recent advances demonstrating the positive impact of phase-based processing in pushing the limits of conventional methods. Offers unique coverage of the historical context, fundamentals of phase processing and provides several examples in speech communication. Provides a detailed review of many references and discusses the existing signal processing techniques required to deal with phase information in different applications involved with speech. The book supplies various examples and MATLAB® implementations delivered within the PhaseLab toolbox. Single-Channel Phase-Aware Signal Processing in Speech Communication is a valuable single-source for students, non-expert DSP engineers, academics and graduate students.
Malcolm McDonald Marketing Plans for Services. A Complete Guide Malcolm McDonald Marketing Plans for Services. A Complete Guide Новинка

Malcolm McDonald Marketing Plans for Services. A Complete Guide

4873.8 руб.
Marketing Plans for Services, Third Edition is written in a pragmatic, action-orientated style and each chapter has examples of marketing planning in practice. The authors highlight key misunderstandings about marketing and the nature of services and relationship marketing. The marketer is taken step-by-step through the key phases of the marketing planning process and alerted to the barriers that can prevent a service organization being successful in introducing marketing planning. Practical frameworks and techniques are suggested for undertaking the marketing planning process and implementing the principles covered. The world renowned authors also tackle key organizational aspects relating to marketing planning which can have a profound impact on its ultimate effectiveness. These include: marketing intelligence systems; market research; organization development stages; marketing orientation. Marketing Plans for Services is for marketers in the service sector and students of marketing. “Marketing Plans for Services is clearly the premier text in the field. From an explanation of ‘why’ services are driving all marketing activities to ‘measuring the results’, and all things in between, this new and updated text explains why and how ‘services’ are the key elements for most all 21st century organizations. Follow the masters of service marketing to marketplace success.” Professor Don Schultz, Northwestern University “McDonald, Frow and Payne have worked extensively with a wide range of service businesses across the globe in successfully realising their growth opportunities. This experience shows in this practical text which contains all one needs to know in developing and implementing successful marketing plans for service organizations. This book represents a tested roadmap for planning services marketing success and combines an excellent balance of key concepts, frameworks and tools with practical advice. Their proven step-by-step marketing planning system for services and the examples of marketing plans make this a ‘must have’ book that should be on the desk of any forward-thinking services marketer.” Mark Veyret, Global Business Development Leader, PricewaterhouseCoopers “Marketing planning is crucial today where increased competition, complexity and the internet forces you to redefine your marketing strategy and focus more clearly on what is required to achieve improved results. If not, you will not succeed in meeting these challenges. McDonald, Frow and Payne are internationally recognized authorities in marketing planning and services marketing. Based on their extensive experience across in helping organizations from a wide range of service sectors, this book gives you the practical ‘how to’ skills to successfully implement strategic marketing plans.” Bob Barker, Vice President of Corporate Marketing and Digital Engagement, Alterian
Gerard Gaynor H. Decisions. An Engineering and Management Perspective Gerard Gaynor H. Decisions. An Engineering and Management Perspective Новинка

Gerard Gaynor H. Decisions. An Engineering and Management Perspective

3895.63 руб.
DECISIONS focuses on how organizations can improve decision-making processes to improve organizational performance in a global economy. Presents research related to problems associated with meeting requirements, schedules, and costs Defines the scope of macro and micro decisions Raises the issue of the role of engineering, manufacturing, and marketing in making organizational decisions Includes references to Peter Drucker’s studies on decision-making
Xiwen Wang Relative Fidelity Processing of Seismic Data. Methods and Applications Xiwen Wang Relative Fidelity Processing of Seismic Data. Methods and Applications Новинка

Xiwen Wang Relative Fidelity Processing of Seismic Data. Methods and Applications

14996.31 руб.
This book presents a comprehensive overview of relative fidelity preservation processing methods and their applications within the oil and gas sector. Four key principles for wide-frequency relative fidelity preservation processing are illustrated throughout the text. Seismic broadband acquisition is the basis for relative fidelity preservation processing and the influence of seismic acquisition on data processing is also analyzed. The methods and principles of Kirchhoff integral migration, one-way wave equation migration and reverse time migration are also introduced and illustrated clearly. Current research of relative amplitude preservation migration algorithms is introduced, and the corresponding numerical results are also shown. RTM (reverse time migration) imaging methods based on GPU/CPU systems for complicated structures are represented. This includes GPU/CPU high performance calculations and its application to seismic exploration, two-way wave extrapolation operator and boundary conditions, imaging conditions and low frequency noise attenuation, and GPU/CPU system based RTM imaging algorithms. Migration velocity model building methods in depth domain for complicated structures are illustrated in this book. The research status and development of velocity model building are introduced. And the impacting factors are also discussed. Several different velocity model building methods are also represented and analyzed. The book also provides the reader with several case studies of field seismic data imaging in different kinds of basins to show the methods used in practice.
Douglas Karlen L. Cellulosic Energy Cropping Systems Douglas Karlen L. Cellulosic Energy Cropping Systems Новинка

Douglas Karlen L. Cellulosic Energy Cropping Systems

11247.23 руб.
Cellulosic Energy Cropping Systems presents a comprehensive overview of how cellulosic energy crops can be sustainably produced and converted to affordable energy through liquid fuels, heat and electricity. The book begins with an introduction to cellulosic feedstocks, discussing their potential as a large-scale sustainable energy source, and technologies for the production of liquid fuels, heat and electricity. Subsequent chapters examine miscanthus, switchgrass, sugarcane and energy cane, sorghums and crop residues, reviewing their phylogeny, cultural practices, and opportunities for genetic improvement. This is followed by a detailed focus on woody crops, including eucalyptus, pine, poplar and willow. Critical logistical issues associated with both herbaceous and woody feedstocks are reviewed, and alternate strategies for harvesting, transporting, and storing cellulosic materials are also examined. The final sectionof the booktackles the challenge of achieving long-term sustainability, addressing economic, environmental and social factors. Cellulosic Energy Cropping Systems is a valuable resource for academics, students and industry professionals working in the field of biomass cultivation and conversion, bioenergy, crop science and agriculture. Topics covered include: Identifying suitable cellulosic energy crops that are adapted to a wide range of climates and soils Best management practices for sustainably growing, harvesting, storing, transporting and pre-processing these crops The development of integrated cellulosic energy cropping systems for supplying commercial processing plants Challenges and opportunities for the long-term sustainability of cellulosic energy crops This book was conceived and initiated by David I. Bransby, Professor of Energy and Forage Crops in the Department of Crop, Soil and Environmental Sciences at Auburn University, USA. For more information on the Wiley Series in Renewable Resources, visit www.wiley.com/go/rrs
Kathy Lu Processing and Properties of Advanced Ceramics and Composites VI. Ceramic Transactions, Volume 249 Kathy Lu Processing and Properties of Advanced Ceramics and Composites VI. Ceramic Transactions, Volume 249 Новинка

Kathy Lu Processing and Properties of Advanced Ceramics and Composites VI. Ceramic Transactions, Volume 249

11618.58 руб.
Contains 32 papers from the following seven 2013 Materials Science and Technology (MS&T'13) symposia: Innovative Processing and Synthesis of Ceramics, Glasses and Composites Advances in Ceramic Matrix Composites Advanced Materials for Harsh Environments Advances in Dielectric Materials and Electronic Devices Controlled Synthesis, Processing, and Applications of Structure and Functional Nanomaterials Rustum Roy Memorial Symposium: Processing and Performance of Materials Using Microwaves, Electric and Magnetic Fields, Ultrasound, Lasers, and Mechanical Work Solution Based Processing for Ceramic Materials
CIM The The Marketing Century. How Marketing Drives Business and Shapes Society CIM The The Marketing Century. How Marketing Drives Business and Shapes Society Новинка

CIM The The Marketing Century. How Marketing Drives Business and Shapes Society

2909.27 руб.
Written to celebrate the Institute's centenary, The Marketing Century explains: how the key elements of marketing have developed; how the various aspects of marketing contribute to performance; what it is that great marketers do; and how the discipline of marketing may develop in the future. While The Marketing Century describes the years since 1911 it also describes the 21st Century: a time when the ability to understand and connect with customers is more rewarding, complex and valuable than ever. It explains: The three forces shaping the past, present and future of marketing: globalization, technology and ethics How people behave and connect – and how businesses can benefit from these insights The need to manage for the long-term as well as the short-term Marketing's impact on business strategy and leadership The last 100 years have seen a rapid rise in the impact of marketing. It is an activity which has grown in scope and significance, with more people than ever before now engaged in the exciting, fast-changing world of marketing. The development of the Chartered Institute of Marketing closely reflects the growth and progress of business in general and marketing in particular. Just as marketing has developed as an activity that is highly valued, varied and vital in its contribution to business success, so the Institute’s work has expanded as an indispensable source of insight, guidance and practical support. The Marketing Century provides expert analysis of some of the most significant developments in marketing of the last 100 years – and the next 100. Each chapter looks at the past, present and future of a different area of marketing, with chapters covering: Strategic Marketing (Martha Rogers and Don Peppers) Customer Relationship Management (Merlin Stone) Segmentation (Malcolm McDonald) Innovation (John Saunders and Veronica Wong) Public Relations (Paul Mylrea) Branding (Graham Hales) Advertising (Jonathan Gabay) Digital Marketing (Philip Sheldrake) Sales and Business Development (Beth Rogers) Sustainability (John Grant) Internal Marketing (Keith Glanfield) Social Marketing (Paul White and Veronica Sharp) Each chapter explains: How the subject has developed What is currently ‘best practice’ How this aspect of marketing connects with other topics The influences and trends shaping the future
Anil Anal Kumar Food Processing By-Products and their Utilization Anil Anal Kumar Food Processing By-Products and their Utilization Новинка

Anil Anal Kumar Food Processing By-Products and their Utilization

14247.21 руб.
Food Processing By-Products and their Utilization An in-depth look at the economic and environmental benefits that food companies can achieve—and the challenges and opportunities they may face—by utilizing food processing by-products Food Processing By-Products and their Utilization is the first book dedicated to food processing by-products and their utilization in a broad spectrum. It provides a comprehensive overview on food processing by-products and their utilization as source of novel functional ingredients. It discusses food groups, including cereals, pulses, fruits, vegetables, meat, dairy, marine, sugarcane, winery, and plantation by-products; addresses processing challenges relevant to food by-products; and delivers insight into the current state of art and emerging technologies to extract valuable phytochemicals from food processing by-products. Food Processing By-Products and their Utilization offers in-depth chapter coverage of fruit processing by-products; the application of food by-products in medical and pharmaceutical industries; prebiotics and dietary fibers from food processing by-products; bioactive compounds and their health effects from honey processing industries; advances in milk fractionation for value addition; seafood by-products in applications of biomedicine and cosmeticuals; food industry by-products as nutrient replacements in aquaculture diets and agricultural crops; regulatory and legislative issues for food waste utilization; and much more. The first reference text to bring together essential information on the processing technology and incorporation of by-products into various food applications Concentrates on the challenges and opportunities for utilizing by-products, including many novel and potential uses for the by-products and waste materials generated by food processing Focuses on the nutritional composition and biochemistry of by-products, which are key to establishing their functional health benefits as foods Part of the «IFST Advances in Food Science» series, co-published with the Institute of Food Science and Technology (UK) This bookserves as a comprehensive reference for students, educators, researchers, food processors, and industry personnel looking for up-to-date insight into the field. Additionally, the covered range of techniques for by-product utilization will provide engineers and scientists working in the food industry with a valuable resource for their work.
Wilson Hugh Marketing Plans. How to Prepare Them, How to Use Them Wilson Hugh Marketing Plans. How to Prepare Them, How to Use Them Новинка

Wilson Hugh Marketing Plans. How to Prepare Them, How to Use Them

5364.24 руб.
Now in its 7th edition, Marketing Plans is a highly renowned international bestseller. The book has been thoroughly revised, and every chapter has been carefully updated with special attention to the latest developments in marketing. To accomplish this, Professor Malcolm McDonald has been joined in this edition by Professor Hugh Wilson, a leading expert on CRM and multichannel strategy as well as marketing planning. Major changes to this edition include new chapters based on the very latest research on: Planning for integrated marketing communications and digital marketing Developing multichannel strategy Developing the CRM plan Marketing effectiveness and accountability Marketing Plans is designed as a tool and a user-friendly learning, resource. Every point illustrated by powerful practical examples and made actionable through simple, step-by-step templates and exercises. The book is established as essential reading for all serious professional marketers and students of marketing, from undergraduate and postgraduate to professional courses for bodies such as CIM. Above all it provides a practical, hands-on guide to implementing every single concept included in the text. «It is clearly and powerfully written and is probably the best book on the theory and practice of marketing planning ever written. It is a best-seller in Europe and I strongly recommend the book to anyone with an interest in marketing planning.» —Warren J. Keegan, Professor of International Business and Marketing Director, Institute for Global Business Strategy, Pace University, New York «I am extremely impressed by the step lucidity of what is presented.» —Dr D. H. Eaton, North Carolina University «A book reaching the quantities sold of Marketing Plans must be a book that is really used. It is not difficult to see why. Malcolm McDonald writes about what to do in marketing and how to do it. Unlike many academic marketing writers, he will never let you forget that marketing ends with –ing.» —Kenneth Simmonds, Professor of Marketing and International Business, London Business School «Malcolm McDonald is clearly one of the most respected Professors of Marketing in Europe and the author of a number of outstanding books. The fact that Marketing Plans has been such a massive seller offers testimony of this. McDonald writes with clarity and insight that is becoming increasingly rare today. It is powerful, up to date and has proved that it works. I recommend it to you!» —John D. Ryans, Jr, Bridgestone Professor of International and Professor of International Marketing, Kent State University, Ohio
Parvaiz Ahmad Oilseed Crops. Yield and Adaptations under Environmental Stress Parvaiz Ahmad Oilseed Crops. Yield and Adaptations under Environmental Stress Новинка

Parvaiz Ahmad Oilseed Crops. Yield and Adaptations under Environmental Stress

13317.41 руб.
Oil Seed Crops: Yield and Adaptations under Environmental Stress is a state-of-the-art reference that investigates the effect of environmental stress on oil seed crops and outlines effective ways to reduce stress and improve crop yield. With attention to physiological, biochemical, molecular, and transgenic approaches, the chapters discuss a variety of oil seed crops and also cover a broad range of environmental stressors including microbes, salt, heavy metals, and climate change. Featuring up-to-date research from a global group of experts, this reference provides innovative recommendations for mitigating environmental stress and promoting the healthy growth, development, and adaptation of crops.
Hua-Tay Lin Design, Development, and Applications of Structural Ceramics, Composites, and Nanomaterials Hua-Tay Lin Design, Development, and Applications of Structural Ceramics, Composites, and Nanomaterials Новинка

Hua-Tay Lin Design, Development, and Applications of Structural Ceramics, Composites, and Nanomaterials

9972.41 руб.
Contains a collection of papers from the below symposia held during the 10th Pacific Rim Conference on Ceramic and Glass Technology (PacRim10), June 2-7, 2013, in Coronado, California 2012: Engineering Ceramics and Ceramic Matrix Composites: Design, Development, and Application Advanced Ceramic Coatings: Processing, Properties, and Application Geopolymers – Low Energy, Environmentally Friendly, Inorganic Polymeric Ceramic Multifunctional Metal Oxide Nanostructures and Heteroarchitectures for Energy and Device Application Advanced Characterization and Modeling of Ceramic Interfaces
Jian Li Characterization of Minerals, Metals, and Materials 2015 Jian Li Characterization of Minerals, Metals, and Materials 2015 Новинка

Jian Li Characterization of Minerals, Metals, and Materials 2015

13572.09 руб.
This collection of proceedings focuses on the characterization of minerals, metals, and materials as well as the application of characterization results on the processing of these materials. Papers cover topics such as clays, ceramics, composites, ferrous metals, non-ferrous metals, minerals, electronic materials, magnetic materials, environmental materials, advanced materials, and soft materials. In addition, papers covering materials extraction, materials processing, corrosion, welding, solidification, and method development are included. This book provides a current snapshot of characterization in materials science and its role in validating, informing, and driving current theories in the field of materials science. This proceedings volume will serve the dual purpose of furnishing a broad introduction of the field to novices while simultaneously serving to keep subject matter experts up-to-date.
Graham Matthews Pesticides. Health, Safety and the Environment Graham Matthews Pesticides. Health, Safety and the Environment Новинка

Graham Matthews Pesticides. Health, Safety and the Environment

13121.77 руб.
Crop protection continues to be an important component of modern farming to maintain food production to feed an expanding human population, but considerable changes have occurred in the regulation of pesticides in Europe in the last decade. The aim has been to reduce their impact on people and the environment. This has resulted in a major reduction in the number of chemicals approved for application on crops. In other parts of the world, a continuing expansion in the growing of genetically modified crops has also changed the pattern of pesticide use. In this second edition, Graham Matthews, updates how pesticides are registered and applied and the techniques used to mitigate their effects in the environment. Information on operator safety, protection of workers in crops treated with pesticides and spray drift affecting those who live in farming areas is also discussed. By bringing together the most recent research on pesticides in a single volume, this book provides a vital up to date resource for agricultural scientists, agronomists, plant scientists, plant pathologists, entomologists, environmental scientists, public health personnel, toxicologists and others working in the agrochemical industry and governments. It should assist development of improvements in harmonising regulation of pesticides in countries with limited resources for registration of pesticides.
Knipe C. Lynn Thermal Processing of Ready-to-Eat Meat Products Knipe C. Lynn Thermal Processing of Ready-to-Eat Meat Products Новинка

Knipe C. Lynn Thermal Processing of Ready-to-Eat Meat Products

18464.48 руб.
Thermal Processing of Ready-to-Eat Meat Products provides critical technical information on all aspects of thermal processing of RTE meat products. Edited and authored by the most experienced and knowledgeable people in the meat industry on this subject, the book addresses all technical and regulatory aspects of the production of RTE meat products, such as heat and mass transfer, pathogen lethality, post-packaging pasteurization, sanitary design, predictive equations and supportive documentation for HACCP.
Jane Wu Post-Transcriptional Gene Regulation. RNA Processing in Eukaryotes Jane Wu Post-Transcriptional Gene Regulation. RNA Processing in Eukaryotes Новинка

Jane Wu Post-Transcriptional Gene Regulation. RNA Processing in Eukaryotes

2139.84 руб.
Reflecting the rapid progress in the field, the book presents the current understanding of molecular mechanisms of post-transcriptional gene regulation thereby focusing on RNA processing mechanisms in eucaryotic cells. With chapters on mechanisms as RNA splicing, RNA interference, MicroRNAs, RNA editing and others, the book also discusses the critical role of RNA processing for the pathogenesis of a wide range of human diseases. The interdisciplinary importance of the topic makes the title a useful resource for a wide reader group in science, clinics as well as pharmaceutical industry.
Anne-Marie Pensé-Lhéritier Formulation Anne-Marie Pensé-Lhéritier Formulation Новинка

Anne-Marie Pensé-Lhéritier Formulation

12644.28 руб.
This book deals with the formulation of industrial products Its field of application goes from food-processing industry to the industry of elastomers showing that the principles of development follow always the same methodology.
Umberto Spagnolini Statistical Signal Processing in Engineering Umberto Spagnolini Statistical Signal Processing in Engineering Новинка

Umberto Spagnolini Statistical Signal Processing in Engineering

10497.42 руб.
A problem-solving approach to statistical signal processing for practicing engineers, technicians, and graduate students This book takes a pragmatic approach in solving a set of common problems engineers and technicians encounter when processing signals. In writing it, the author drew on his vast theoretical and practical experience in the field to provide a quick-solution manual for technicians and engineers, offering field-tested solutions to most problems engineers can encounter. At the same time, the book delineates the basic concepts and applied mathematics underlying each solution so that readers can go deeper into the theory to gain a better idea of the solution’s limitations and potential pitfalls, and thus tailor the best solution for the specific engineering application. Uniquely, Statistical Signal Processing in Engineering can also function as a textbook for engineering graduates and post-graduates. Dr. Spagnolini, who has had a quarter of a century of experience teaching graduate-level courses in digital and statistical signal processing methods, provides a detailed axiomatic presentation of the conceptual and mathematical foundations of statistical signal processing that will challenge students’ analytical skills and motivate them to develop new applications on their own, or better understand the motivation underlining the existing solutions. Throughout the book, some real-world examples demonstrate how powerful a tool statistical signal processing is in practice across a wide range of applications. Takes an interdisciplinary approach, integrating basic concepts and tools for statistical signal processing Informed by its author’s vast experience as both a practitioner and teacher Offers a hands-on approach to solving problems in statistical signal processing Covers a broad range of applications, including communication systems, machine learning, wavefield and array processing, remote sensing, image filtering and distributed computations Features numerous real-world examples from a wide range of applications showing the mathematical concepts involved in practice Includes MATLAB code of many of the experiments in the book Statistical Signal Processing in Engineering is an indispensable working resource for electrical engineers, especially those working in the information and communication technology (ICT) industry. It is also an ideal text for engineering students at large, applied mathematics post-graduates and advanced undergraduates in electrical engineering, applied statistics, and pure mathematics, studying statistical signal processing.
Jules Janick Plant Breeding Reviews, Volume 35 Jules Janick Plant Breeding Reviews, Volume 35 Новинка

Jules Janick Plant Breeding Reviews, Volume 35

20230.85 руб.
Plant Breeding Reviews presents state-of-the-art reviews on plant genetics and the breeding of all types of crops by both traditional means and molecular methods. Many of the crops widely grown today stem from a very narrow genetic base; understanding and preserving crop genetic resources is vital to the security of food systems worldwide. The emphasis of the series is on methodology, a fundamental understanding of crop genetics, and applications to major crops. The series is sponsored by the American Society for Horticultural Science and appears in the form of one or two volumes per year.
Mark Pollard Salesforce Marketing Cloud For Dummies Mark Pollard Salesforce Marketing Cloud For Dummies Новинка

Mark Pollard Salesforce Marketing Cloud For Dummies

1721.95 руб.
Salesforce Marketing Cloud: Take your digital marketing on a journey! Everything seems to be moving to the cloud these days—and digital marketing is no exception! Salesforce Marketing Cloud For Dummies guides you through the use of Salesforce's exciting suite of cloud-based digital marketing solutions, which have the power to help you plan, personalize, and optimize your customers' journey. Written by a leader of the Salesforce training and development team, Salesforce Marketing Cloud users will find essential information on using the suite of tools and tips and tricks that only an insider would be able to share. With easy-to-follow instructions, this guide helps you discover how to incorporate your data sets into the tools to create models, campaigns, and customer maps that enable you to create a positive experience for your customers. As Salesforce.com's multi-channel digital marketing platform, the Salesforce Marketing Cloud focuses on helping you manage one-on-one customer journeys. Leveraging a variety of features, this suite of tools offers email marketing, mobile marketing, social media marketing, content and messaging, predictive intelligence, and more. Your ability to navigate these features and functions will determine your digital marketing campaign's success, so it's critical that you make the most of this tool! Navigate and manage the Salesforce Marketing Cloud Define and understand your customers' journeys—and how you fit into them Engage your customers across devices, ensuring consistent communication Use predictive data to optimize engagement Salesforce Marketing Cloud For Dummies helps you make the most of your investment in the digital marketing world!
François Auger Signal Processing with Free Software. Practical Experiments François Auger Signal Processing with Free Software. Practical Experiments Новинка

François Auger Signal Processing with Free Software. Practical Experiments

4827.82 руб.
An ideal resource for students, industrial engineers, and researchers, Signal Processing with Free Software Practical Experiments presents practical experiments in signal processing using free software. The text introduces elementary signals through elementary waveform, signal storage files and elementary operations on signals and then presents the first tools to signal analysis such as temporal and frequency characteristics leading to Time-frequency analysis. Non-parametric spectral analysis is also discussed as well as signal processing through sampling, resampling, quantification, and analog and digital filtering. Table of Contents: 1. Generation of Elementary Signals. Generation of Elementary Waveform. – Elementary Operations on the Signals. – Format of Signal Storage Files. 2. First tools of Signal Analysis. Measurement of Temporal and Frequency Characteristics of a Signal. Time-Frequency Analysis of a Signal. 3. Non-parametric Spectral Analysis. 4. Signal Processing. Sampling. – Resampling. – Quantification. – “Analog” Filtering. Digital Filtering
Peter Schelkens Optical and Digital Image Processing. Fundamentals and Applications Peter Schelkens Optical and Digital Image Processing. Fundamentals and Applications Новинка

Peter Schelkens Optical and Digital Image Processing. Fundamentals and Applications

14396.6 руб.
In recent years, Moore's law has fostered the steady growth of the field of digital image processing, though the computational complexity remains a problem for most of the digital image processing applications. In parallel, the research domain of optical image processing has matured, potentially bypassing the problems digital approaches were suffering and bringing new applications. The advancement of technology calls for applications and knowledge at the intersection of both areas but there is a clear knowledge gap between the digital signal processing and the optical processing communities. This book covers the fundamental basis of the optical and image processing techniques by integrating contributions from both optical and digital research communities to solve current application bottlenecks, and give rise to new applications and solutions. Besides focusing on joint research, it also aims at disseminating the knowledge existing in both domains. Applications covered include image restoration, medical imaging, surveillance, holography, etc… «a very good book that deserves to be on the bookshelf of a serious student or scientist working in these areas.» Source: Optics and Photonics News
Gordon Geiger Handbook on Material and Energy Balance Calculations in Material Processing Gordon Geiger Handbook on Material and Energy Balance Calculations in Material Processing Новинка

Gordon Geiger Handbook on Material and Energy Balance Calculations in Material Processing

11993.49 руб.
Lately, there has been a renewed push to minimize the waste of materials and energy that accompany the production and processing of various materials. This third edition of this reference emphasizes the fundamental principles of the conservation of mass and energy, and their consequences as they relate to materials and energy. New to this edition are numerous worked examples, illustrating conventional and novel problem-solving techniques in applications such as semiconductor processing, environmental engineering, the production and processing of advanced and exotic materials for aerospace, electronic, and structural applications.
Maurice Charbit Digital Signal Processing (DSP) with Python Programming Maurice Charbit Digital Signal Processing (DSP) with Python Programming Новинка

Maurice Charbit Digital Signal Processing (DSP) with Python Programming

8997.79 руб.
The parameter estimation and hypothesis testing are the basic tools in statistical inference. These techniques occur in many applications of data processing., and methods of Monte Carlo have become an essential tool to assess performance. For pedagogical purposes the book includes several computational problems and exercices. To prevent students from getting stuck on exercises, detailed corrections are provided.
Muhammad Siddiq Dry Beans and Pulses. Production, Processing and Nutrition Muhammad Siddiq Dry Beans and Pulses. Production, Processing and Nutrition Новинка

Muhammad Siddiq Dry Beans and Pulses. Production, Processing and Nutrition

16495.94 руб.
The common beans and pulses are diverse food resources of high nutritional value (protein, energy, fiber and vitamins and minerals) with broad social acceptance. These legume crops demonstrate global adaptability, genotypic and phenotypic diversity, and multiple means of preparation and dietary use. Beans and pulses are produced in regions as diverse as Latin America, Africa, Asia, and North America, and on a scale similar to some other crops, such as wheat, corn, rice and soybeans. Numerous factors influence utilization, including bean type and cultivar selection, cropping environment and systems, storage conditions and handling infrastructure, processing and final product preparation. Nutrient content and bio-availability are dramatically influenced by these conditions. In recent years, beans and pulses have been cited for imparting specific positive health potentiating responses, such as hypocholesteremic response, mitigation of diabetes and colonic cancer, and weight control. Enhanced dry bean utilization focused on improved dietary health is an opportunity within both subsistent and developed populations. This book provides a contemporary source of information that brings together current knowledge and practices in the value chain of beans/pulses production, processing, and nutrition. It provides in-depth coverage of a wide variety of pertinent topics including: breeding, postharvest technologies, composition, processing technologies, food safety, quality, nutrition, and significance in human health. An experienced team of over 25 contributors from North America, Asia, and Africa has written 15 chapters, divided into three sections: Overview, production and postharvest technologies of beans and pulses Composition, value-added processing and quality Culinology, nutrition, and significance in human health Contributors come from a field of diverse disciplines, including crop sciences, food science and technology, food biochemistry, food engineering, nutritional sciences, and culinology. Dry Beans and Pulses Production, Processing and Nutrition is an essential resource for scientists, processors and nutritionists, whatever the work setting.
Makio Naito Innovative Processing and Manufacturing of Advanced Ceramics and Composites II Makio Naito Innovative Processing and Manufacturing of Advanced Ceramics and Composites II Новинка

Makio Naito Innovative Processing and Manufacturing of Advanced Ceramics and Composites II

9972.41 руб.
Contains collection of papers from the below symposia held during the 10th Pacific Rim Conference on Ceramic and Glass Technology (PacRim10), June 2-7, 2013, in Coronado, California 2012: Novel, Green, and Strategic Processing and Manufacturing Technologies Polymer Derived Ceramics and Composites Advanced Powder Processing and Manufacturing Technologies Synthesis and Processing of Materials Using Electric Fields/Currents
Mrityunjay Singh Advanced Processing and Manufacturing Technologiesfor Structural and Multifunctional Materials VI Mrityunjay Singh Advanced Processing and Manufacturing Technologiesfor Structural and Multifunctional Materials VI Новинка

Mrityunjay Singh Advanced Processing and Manufacturing Technologiesfor Structural and Multifunctional Materials VI

6594.68 руб.
The 6th International Symposium on Advanced Processing and Manufacturing Technologies for Structural and Multifunctional Materials and Systems was held in January 2012 during the 36th International Conference and Exposition on Advanced Ceramics and Composites. This symposium examined progress resulting from the research and development of advanced processing and manufacturing technologies for a wide variety of non-oxide and oxide-based structural ceramics, particulate and fiber-reinforced composites, and multifunctional materials. This issue features seventeen of those papers, representing some of the most important developments in processing and manufacturing technologies.

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Marketing Plans for Services, Third Edition is written in a pragmatic, action-orientated style and each chapter has examples of marketing planning in practice. The authors highlight key misunderstandings about marketing and the nature of services and relationship marketing. The marketer is taken step-by-step through the key phases of the marketing planning process and alerted to the barriers that can prevent a service organization being successful in introducing marketing planning. Practical frameworks and techniques are suggested for undertaking the marketing planning process and implementing the principles covered. The world renowned authors also tackle key organizational aspects relating to marketing planning which can have a profound impact on its ultimate effectiveness. These include: marketing intelligence systems; market research; organization development stages; marketing orientation. Marketing Plans for Services is for marketers in the service sector and students of marketing. “Marketing Plans for Services is clearly the premier text in the field. From an explanation of ‘why’ services are driving all marketing activities to ‘measuring the results’, and all things in between, this new and updated text explains why and how ‘services’ are the key elements for most all 21st century organizations. Follow the masters of service marketing to marketplace success.” Professor Don Schultz, Northwestern University “McDonald, Frow and Payne have worked extensively with a wide range of service businesses across the globe in successfully realising their growth opportunities. This experience shows in this practical text which contains all one needs to know in developing and implementing successful marketing plans for service organizations. This book represents a tested roadmap for planning services marketing success and combines an excellent balance of key concepts, frameworks and tools with practical advice. Their proven step-by-step marketing planning system for services and the examples of marketing plans make this a ‘must have’ book that should be on the desk of any forward-thinking services marketer.” Mark Veyret, Global Business Development Leader, PricewaterhouseCoopers “Marketing planning is crucial today where increased competition, complexity and the internet forces you to redefine your marketing strategy and focus more clearly on what is required to achieve improved results. If not, you will not succeed in meeting these challenges. McDonald, Frow and Payne are internationally recognized authorities in marketing planning and services marketing. Based on their extensive experience across in helping organizations from a wide range of service sectors, this book gives you the practical ‘how to’ skills to successfully implement strategic marketing plans.” Bob Barker, Vice President of Corporate Marketing and Digital Engagement, Alterian
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