biological communication through ict implementation



Laurie Lewis Organizational Change. Creating Change Through Strategic Communication Laurie Lewis Organizational Change. Creating Change Through Strategic Communication Новинка

Laurie Lewis Organizational Change. Creating Change Through Strategic Communication

4662.93 руб.
A comprehensive guide to essential theories and practices of change creation and implementation Organizational Change provides an essential overview to implementing deliberate and focused change through effective communication strategies. Author Laurie Lewis integrates academic rigor with real-world case studies to provide a comprehensive examination of both theoretical and pragmatic approaches to alterations and modifications of organizational structures. Emphasizing the importance of formal and informal communication in implementation of change, this text investigates methods of information dissemination and examines various channels for communicating change. Coverage of stakeholder relationships, concepts of uncertainty and resistance, assessing change outcomes, and more provides readers with a solid foundational knowledge of change dynamics in organizations. Extensively revised and updated, this second edition provides new case studies on topics such as design of input solicitation, and current research in areas including the persuasive effects of sidedness or inoculation, and socially supportive communication. Improved pedagogical tools, streamlined organization of topics, and additional charts, graphs, and images reinforce efficient presentation of material and increase reader retention and comprehension. Examines empirical, theoretical, and conceptual approaches to strategic communication during organization change Explores key elements of change, appropriate communication strategies, and outcome evaluation methods Presents adaptive and programmatic strategic implementation models Provides studies of real-world companies and actual research on organizational change Debunks popular myths and clarifies misunderstandings of research and theory on implementation of change Demonstrates how Individuals, groups, and entire organizations can create change and influence implementation. Organizational Change provides a thorough survey of the communication and implementation strategies, methods, and conceptual foundations of change in public and private sector organizations, suitable for undergraduate and graduate study and practitioners with interest in complex change implementation.
Laurie Lewis Organizational Change. Creating Change Through Strategic Communication Laurie Lewis Organizational Change. Creating Change Through Strategic Communication Новинка

Laurie Lewis Organizational Change. Creating Change Through Strategic Communication

2174.26 руб.
Organizational Change integrates major empirical, theoretical and conceptual approaches to implementing communication in organizational settings. Laurie Lewis ties together the disparate literatures in management, education, organizational sociology, and communication to explore how the practices and processes of communication work in real-world cases of change implementation. Gives a bold and comprehensive overview of communication research and ideas on change and those who bring it about Fills in an important piece of the applied communication puzzle as it relates to organizations Illustrated with student friendly, real life case studies from organizations, including organizational mergers, governmental or nonprofit policy or procedural implementation, or technological innovation Winner of the 2011 Organizational Communication NCA Division Book of the Year
Qingsong Xu Design and Implementation of Large-Range Compliant Micropositioning Systems Qingsong Xu Design and Implementation of Large-Range Compliant Micropositioning Systems Новинка

Qingsong Xu Design and Implementation of Large-Range Compliant Micropositioning Systems

10124.13 руб.
An innovative and timely guide to the modeling, design and implementation of large-range compliant micropositioning systems based on flexure hinges Features innovative compact mechanism designs for large-range translational and rotational positioning Provides original and concise treatment of various flexure hinges with well-presented design and control methods Focuses on design implementation and applications through detailed examples
Nick Jenkins Smart Grid. Technology and Applications Nick Jenkins Smart Grid. Technology and Applications Новинка

Nick Jenkins Smart Grid. Technology and Applications

9224.13 руб.
Electric power systems worldwide face radical transformation with the need to decarbonise electricity supply, replace ageing assets and harness new information and communication technologies (ICT). The Smart Grid uses advanced ICT to control next generation power systems reliably and efficiently. This authoritative guide demonstrates the importance of the Smart Grid and shows how ICT will extend beyond transmission voltages to distribution networks and customer-level operation through Smart Meters and Smart Homes. Smart Grid Technology and Applications: Clearly unravels the evolving Smart Grid concept with extensive illustrations and practical examples. Describes the spectrum of key enabling technologies required for the realisation of the Smart Grid with worked examples to illustrate the applications. Enables readers to engage with the immediate development of the power system and take part in the debate over the future Smart Grid. Introduces the constituent topics from first principles, assuming only a basic knowledge of mathematics, circuits and power systems. Brings together the expertise of a highly experienced and international author team from the UK, Sri Lanka, China and Japan. Electrical, electronics and computer engineering researchers, practitioners and consultants working in inter-disciplinary Smart Grid RD&D will significantly enhance their knowledge through this reference. The tutorial style will greatly benefit final year undergraduate and master’s students as the curriculum increasing focuses on the breadth of technologies that contribute to Smart Grid realisation.
Emmitt Stephen Construction Communication Emmitt Stephen Construction Communication Новинка

Emmitt Stephen Construction Communication

6067.06 руб.
Communicating the design intent, from initial briefing through the design stage and on to the actual construction is vital to the success of any building project. This book looks at communication across physical, organisational and cultural barriers with a view to improving the design and construction process. The authors investigate communication issues across physical, organisational and cultural barriers and present clear guidance and practical advice.
Baker Lida, Blass Laurie 21st Century Communication. Listening, Speaking and Critical Thinking. Student Book 1 Baker Lida, Blass Laurie 21st Century Communication. Listening, Speaking and Critical Thinking. Student Book 1 Новинка

Baker Lida, Blass Laurie 21st Century Communication. Listening, Speaking and Critical Thinking. Student Book 1

4012 руб.
With Online Wщклищщл Ыешслук Сщвую 21st Century Communication is a four-level series that uses powerful ideas from TED Talks to teach learners to think critically and communicate effectively. Through authentic models of effective communication, students build fluency in the listening and speaking skills needed to achieve academic and personal success.
Mourad Elloumi Biological Knowledge Discovery Handbook. Preprocessing, Mining and Postprocessing of Biological Data Mourad Elloumi Biological Knowledge Discovery Handbook. Preprocessing, Mining and Postprocessing of Biological Data Новинка

Mourad Elloumi Biological Knowledge Discovery Handbook. Preprocessing, Mining and Postprocessing of Biological Data

14022.96 руб.
The first comprehensive overview of preprocessing, mining, and postprocessing of biological data Molecular biology is undergoing exponential growth in both the volume and complexity of biological data—and knowledge discovery offers the capacity to automate complex search and data analysis tasks. This book presents a vast overview of the most recent developments on techniques and approaches in the field of biological knowledge discovery and data mining (KDD)—providing in-depth fundamental and technical field information on the most important topics encountered. Written by top experts, Biological Knowledge Discovery Handbook: Preprocessing, Mining, and Postprocessing of Biological Data covers the three main phases of knowledge discovery (data preprocessing, data processing—also known as data mining—and data postprocessing) and analyzes both verification systems and discovery systems. BIOLOGICAL DATA PREPROCESSING Part A: Biological Data Management Part B: Biological Data Modeling Part C: Biological Feature Extraction Part D Biological Feature Selection BIOLOGICAL DATA MINING Part E: Regression Analysis of Biological Data Part F Biological Data Clustering Part G: Biological Data Classification Part H: Association Rules Learning from Biological Data Part I: Text Mining and Application to Biological Data Part J: High-Performance Computing for Biological Data Mining Combining sound theory with practical applications in molecular biology, Biological Knowledge Discovery Handbook is ideal for courses in bioinformatics and biological KDD as well as for practitioners and professional researchers in computer science, life science, and mathematics.
Drivas G. Education Learning Training in a Digital Society. Teachers Resource Book. Книга для учителя Drivas G. Education Learning Training in a Digital Society. Teachers Resource Book. Книга для учителя Новинка

Drivas G. Education Learning Training in a Digital Society. Teachers Resource Book. Книга для учителя

803 руб.
ICT has been adopted as a means of teaching practice in most schools worldwide.Teachers are required to manage ICT and the digital realities of the 21st century with the aim not only to impart knowledge and to help their students develop their skills, but also to create educational environments and teaching opportunities that will exploit the potential of and benefit from the use of ICT. The transition from a traditional teaching/learning environment to an environment that uses and exploits ICT seems to create, in principle, a sense of novelty, an enthusiastic response from teachers and students. This book aims to familiarise teachers with the new ICT classroom environment so that they can educate students effectively and cultivate their ability to deepen the knowledge acquired to adapt it to their own personal, social and professional settings.
Renata Schiavo Health Communication. From Theory to Practice Renata Schiavo Health Communication. From Theory to Practice Новинка

Renata Schiavo Health Communication. From Theory to Practice

7001.2 руб.
Now in its second edition, Health Communication: From Theory to Practice provides a comprehensive introduction to theory, intervention design, current issues, and special topics in health communication. The book also represents a hands-on guide to program development, implementation, and evaluation. This second edition further emphasizes the importance of a people-centered and participatory approach to health communication interventions, which takes into account key social determinants of health as well as the interconnection of various health and social fields. While maintaining a strong focus on the importance of behavioral, social, and organizational results as key outcomes of health communication interventions, this second edition also includes new or updated information, theoretical models, resources, and case studies on: Health equity Urban health New media Emergency and risk communication Strategic partnerships in health communication Policy communication and public advocacy Cultural competence Health literacy The evaluation of health communication interventions To access a companion website with instructor resources (PowerPoint presentations for all chapters, sample assignments, and other resources), please visit www.wiley.com/go/schiavo2e This title is also available as a mobile App from MedHand Mobile Libraries. Buy it now from iTunes, Google Play or the MedHand Store.
Renata Schiavo Health Communication. From Theory to Practice Renata Schiavo Health Communication. From Theory to Practice Новинка

Renata Schiavo Health Communication. From Theory to Practice

6748.95 руб.
Now in its second edition, Health Communication: From Theory to Practice provides a comprehensive introduction to theory, intervention design, current issues, and special topics in health communication. The book also represents a hands-on guide to program development, implementation, and evaluation. This second edition further emphasizes the importance of a people-centered and participatory approach to health communication interventions, which takes into account key social determinants of health as well as the interconnection of various health and social fields. While maintaining a strong focus on the importance of behavioral, social, and organizational results as key outcomes of health communication interventions, this second edition also includes new or updated information, theoretical models, resources, and case studies on: Health equity Urban health New media Emergency and risk communication Strategic partnerships in health communication Policy communication and public advocacy Cultural competence Health literacy The evaluation of health communication interventions To access a companion website with instructor resources (PowerPoint presentations for all chapters, sample assignments, and other resources), please visit www.wiley.com/go/schiavo2e This title is also available as a mobile App from MedHand Mobile Libraries. Buy it now from iTunes, Google Play or the MedHand Store.
Wang Binghe Carbohydrate Recognition. Biological Problems, Methods, and Applications Wang Binghe Carbohydrate Recognition. Biological Problems, Methods, and Applications Новинка

Wang Binghe Carbohydrate Recognition. Biological Problems, Methods, and Applications

12135.41 руб.
This book contains contributions from interdisciplinary scientists to collectively address the issue of targeting carbohydrate recognition for the development of novel therapeutic and diagnostic agents. The book covers (1) biological problems involving carbohydrate recognition, (2) structural factors mediating carbohydrate recognition, (3) design and synthesis of lectin mimics that recognize carbohydrate ligands with high specificity and affinity, and (4) modulation of biological and pathological processes through carbohydrate recognition.
Nicola Cooper ABC of Clinical Communication Nicola Cooper ABC of Clinical Communication Новинка

Nicola Cooper ABC of Clinical Communication

3299.06 руб.
Clinical communication underpins safe patient care. The effective health professional sees illness through the patient’s eyes and understands what matters most to him or her. Effectiveness means gathering hard clinical data about the physical changes affecting the patient, understanding why the patient is concerned, conveying this to other health care professionals and involving the patient at every stage of management decisions. The evidence for good clinical communication is well established, although there are challenges. While listening is the basis of sound diagnosis and clinical reasoning, its absence affects patient outcomes particularly when patients are not permitted to make their concerns known or when there are gaps in information flow or communication between the professionals caring for them. The ABC of Clinical Communication considers the evidence pertinent to individual encounters between patients and their health professionals, how to achieve efficient flow of information, the function of clinical teams and developing a teaching programme. Topics covered include: The consultation Clinical communication and personality type Shared decision making Communication in clinical teams Communication in medical records Communication in specific situations, including mental health and end of life Teaching clinical communication The chapter authors are clinicians involved in communicating with patients, research and training healthcare professionals of the future. This team reflects the multidisciplinary approach required to develop effective clinical communication.
Carl Botan H. Strategic Communication Theory and Practice. The Cocreational Model Carl Botan H. Strategic Communication Theory and Practice. The Cocreational Model Новинка

Carl Botan H. Strategic Communication Theory and Practice. The Cocreational Model

3370.92 руб.
A guide to strategic communication that can be applied across a range of subfields at all three levels—grand strategic, strategic, and tactical communication Communication is a core function of every human organization so when you work with communication you are working with the very core of the organization. Written for students, academics, and professionals, Strategic Communication Theory and Practice: The Cocreational Model argues for a single unified field of strategic communication based in the three large core subfields of public relations, marketing communication, and health communication, as well as strategic communicators working in many other subfields such as political communication, issues management, crisis communication, risk communication, environmental and science communication, social movements, counter terrorism communication, public diplomacy, public safety and disaster management, and others. Strategic Communication Theory and Practice is built around a cocreational model that shifts the focus from organizational needs and the messages crafted to achieve them, to a publics-centered view placing publics and their ability to cocreate new meanings squarely in the center of strategic communication theory and practice. The author—a noted expert in the field—outlines the theories, campaign strategies, common issues, and cutting edge challenges facing strategic communication, including the role of social media, ethics, and intercultural strategic communication. As the author explains, the term «strategic communication» properly refers only to the planned campaigns that grow out of research and understanding what publics think and want. This vital resource answers the questions of whether, and how, strategic-level skills can be used across fields, as it: Explores the role of theory and the cocreational meta-theory in strategic communication Outlines ethical practices and problems in the field Includes information on basic campaign strategies Offers the most recent information on risk communication, preparedness and terrorism communication, and employment in strategic communication Redefines major concepts, such as publics, from a cocreational perspective
Sudhir Dixit Human Bond Communication. The Holy Grail of Holistic Communication and Immersive Experience Sudhir Dixit Human Bond Communication. The Holy Grail of Holistic Communication and Immersive Experience Новинка

Sudhir Dixit Human Bond Communication. The Holy Grail of Holistic Communication and Immersive Experience

8998.6 руб.
This book approaches the topic area of the Internet of Things (IoT) from the perspective of the five types of human communication. Through this perspective on the human communication types, the book aims to specifically address how IoT technologies can support humans and their endeavors. The book explores the fields of sensors, wireless, physiology, biology, wearables, and the Internet. This book is organized with five sections, each covering a central theme; Section 1: The basics of human bond communication Section 2: Relevance IoT, BAN and PAN Section 3: Applications of HBC Section 4: Security, Privacy and Regulatory Challenges Section 5: The Big Picture (Where do we go from here?)
John Laver The Handbook of Phonetic Sciences John Laver The Handbook of Phonetic Sciences Новинка

John Laver The Handbook of Phonetic Sciences

17618.69 руб.
Thoroughly revised and updated, the second edition of The Handbook of Phonetic Sciences provides an authoritative account of the key topics in both theoretical and applied areas of speech communication, written by an international team of leading scholars and practitioners. Combines new and influential research, along with articulate overviews of the key topics in theoretical and applied areas of speech communication Accessibly structured into five major sections covering: experimental phonetics; biological perspectives; modelling speech production and perception; linguistic phonetics; and speech technology Includes nine entirely new chapters on topics such as phonetic notation and sociophonetics, speech technology, biological perspectives, and prosody A streamlined and re-oriented structure brings all contributions up-to-date with the latest research, whilst maintaining the features that made the first edition so useful
Virgil Scudder World Class Communication. How Great CEOs Win with the Public, Shareholders, Employees, and the Media Virgil Scudder World Class Communication. How Great CEOs Win with the Public, Shareholders, Employees, and the Media Новинка

Virgil Scudder World Class Communication. How Great CEOs Win with the Public, Shareholders, Employees, and the Media

3238.05 руб.
Proven advice for communicating effectively before the media, customers, employees, and investor relations Many executives focus too narrowly on the financial side of their business and neglect the importance of communicating with their employees, the media, and the public. World Class Communication equips you with crisis lessons, procedures, and examples that could help your company save millions of dollars through proper preparation and response. The must-have book every CEO needs, World Class Communication is packed with examples of good and bad handling of countless situations and expert instruction on how to manage them without breaking into a sweat. Reveals the keys to successful shareholder communication Tips for winning in the media—every time out Expert tips for developing powerful public speaking techniques Discover how to rally employee support and performance through communication There is a great, and often irrational, fear of the media among CEOs, with too few executives truly knowing how to deliver a message effectively in an interview. World Class Communication delivers the necessary tools and techniques you need to communicate your message to your target audience—from shareholder meetings to corporate communications to handling crises.
Kevin Durkin The Wiley Handbook of Developmental Psychology in Practice. Implementation and Impact Kevin Durkin The Wiley Handbook of Developmental Psychology in Practice. Implementation and Impact Новинка

Kevin Durkin The Wiley Handbook of Developmental Psychology in Practice. Implementation and Impact

14623.43 руб.
An authoritative new work exploring the themes of communication and implementation of research within developmental psychology – a scientific field with extensive real world value in addressing problems faced by individuals, families and services Brings together the insights of a stellar group of contributors with personal experience translating developmental psychology research into practice Accessibly structured into sections exploring family processes and child rearing practices; educational aspects; and clinical applications Goes beyond traditional reviews of literature in the field to report on practical implementation of research findings, including the challenges faced by authors Serves as an invaluable resource for developmental psychologists, practitioners working in the field of child development, and policymakers working on issues affecting children and families
Alejandro Aragón-Zavala Indoor Wireless Communications. From Theory to Implementation Alejandro Aragón-Zavala Indoor Wireless Communications. From Theory to Implementation Новинка

Alejandro Aragón-Zavala Indoor Wireless Communications. From Theory to Implementation

8998.6 руб.
Indoor Wireless Communications: From Theory to Implementation provides an in-depth reference for design engineers, system planners and post graduate students interested in the vastly popular field of indoor wireless communications. It contains wireless applications and services for in-building scenarios and knowledge of key elements in the design and implementation of these systems. Technologies such as Wireless Local Area Networks, Bluetooth, ZigBee, Indoor Optical Communications, WiMAX, UMTS and GSM for indoor environments are fully explained and illustrated with examples. Antennas and propagation issues for in-building scenarios are also discussed, emphasizing models and antenna types specifically developed for indoor communications. An exhaustive survey on indoor wireless communication equipment is also presented, covering all available technologies including antennas, distribution systems, transceivers and base stations.
Elizabeth Kuhnke Communication Skills For Dummies Elizabeth Kuhnke Communication Skills For Dummies Новинка

Elizabeth Kuhnke Communication Skills For Dummies

971.74 руб.
The key to perfecting your communication strategy Great communication skills can make all the difference in your personal and professional life, and expert author Elizabeth Kuhnke shares with you her top tips for successful communication in any situation. Packed with advice on active listening, building rapport with people, verbal and non-verbal communication, communicating using modern technology, and lots more, Communication Skills For Dummies is a comprehensive communication resource no professional should be without! Get ahead in the workplace Use effective communication skills to secure that new job offer Convince friends and family to support you on a new venture Utilising a core of simple skills, Communication Skills For Dummies will help you shine—in no time!
Bart Egnal Leading Through Language. Choosing Words That Influence and Inspire Bart Egnal Leading Through Language. Choosing Words That Influence and Inspire Новинка

Bart Egnal Leading Through Language. Choosing Words That Influence and Inspire

1815.13 руб.
Become a more effective leader—cut the jargon and say what you mean Leveraging. Strategizing. Opening the kimono. Unlocking human capital. Trying to nail that BHAG. All on a go forward basis. These are only a few examples of the jargon-ridden language that is too often the mainstay of business communication. Jargon frustrates, confuses, and generally alienates listeners. Yet it's also everywhere, and using it can often seem like a mandatory requirement for anyone who wants to establish credibility in a professional workplace. To be an effective leader, you must be brave enough to be the first to drop jargon in favor of simple, coherent language. This can be difficult if you've spent years immersed in business culture, but Leading Through Language will show just how much you've come to rely on jargon, why it's holding you back, and how to trim it away to more effectively convey information and ideas. Understand why jargon is reviled, yet ubiquitous Learn why «business speak» gets in the way of business Discover what kind of language influences and inspires others Convey ideas with clarity, energy, and conviction Approach all communication as an act of leadership Communication often falls by the wayside in favor of more measurable data-backed performance metrics; but good communication has the power to improve metrics in every area of an organization. Leading Through Language is the business world's much-needed guide to true leadership communication, showing you how to eliminate idle talk and master compelling communication.
Wei Wang Biological Drug Products. Development and Strategies Wei Wang Biological Drug Products. Development and Strategies Новинка

Wei Wang Biological Drug Products. Development and Strategies

14022.96 руб.
Tested and proven solutions to the challenges of biological drug product development Biological drug products play a central role in combating human diseases; however, developing new successful biological drugs presents many challenges, including labor intensive production processes, tighter regulatory controls, and increased market competition. This book reviews the current state of the science, offering readers a single resource that sets forth the fundamentals as well as tested and proven development strategies for biological drugs. Moreover, the book prepares readers for the challenges that typically arise during drug development, offering straightforward solutions to improve their ability to pass through all the regulatory hurdles and deliver new drug products to the market. Biological Drug Products begins with general considerations for the development of any biological drug product and then explores the strategies and challenges involved in the development of specific types of biologics. Divided into five parts, the book examines: Part 1: General Aspects Part 2: Proteins and Peptides Part 3: Vaccines Part 4: Novel Biologics Part 5: Product Administration/Delivery Each chapter has been prepared by one or more leading experts in biological drug development. Contributions are based on a comprehensive review and analysis of the current literature as well as the authors' first-hand experience developing and testing new drugs. References at the end of each chapter serve as a gateway to original research papers and reviews in the field. By incorporating lessons learned and future directions for research, Biological Drug Products enables pharmaceutical scientists and students to improve their success rate in developing new biologics to treat a broad range of human diseases.
Otto Lerbinger Corporate Communication. An International and Management Perspective Otto Lerbinger Corporate Communication. An International and Management Perspective Новинка

Otto Lerbinger Corporate Communication. An International and Management Perspective

5596.42 руб.
Provides an international and management perspective on the field of corporate communication Corporate communication plays an important role in higher-level management to help build and preserve a company’s reputation. This intangible yet valuable asset determines the net worth of a company and affects the success of its operations. Corporate Communication: An International and Management Perspective introduces readers to the broad environment of the modern extended organization and provides an understanding of the globalization process. It describes how economic, political, and cultural features of a country affect company decisions and communication and discusses various communication disciplines and practices that are employed in programs and campaigns. This book addresses the key management issues of sustainability and technology and innovation. It also emphasizes the importance of why corporate communication must be seen as a management function and not restricted to a communication process. Presented in five parts, Corporate Communication offers comprehensive chapters covering: The Domain of Corporate Communication; Strategic Application of Communication Practices; International Perspective; Key Management Issues of Sustainability and Technology; and Corporate Communication Contribution to Management. The foundation of Corporate Communication is public relations but also included is the entire range of communication practices and the contribution to management decision making. Conceptualizes corporate communication as a strategic management function which helps management recognize, adjust to, and construct policy related to global issues Emphasizes the critical role that corporate communication plays in making corporate decisions and behaviors more socially responsible and sustainable Demonstrates how corporate communication draws on public affairs, marketing and social media in its strategic planning Emphasizes the critical importance of relationships to corporations and their effect on reputation Provides numerous examples of cases of global problems and how corporations have responded to them Corporate Communication is intended for upper-level undergraduate and graduate students in schools of communication and schools of business and management who want to extend their competence to the global arena and to combine the various communication practices to design strategic programs and campaigns. Course titles include corporate communication, international public relations, corporate public affairs, global marketing communication, global corporate communication, and social media.
Graphic: 500 Designs that Matter Graphic: 500 Designs that Matter Новинка

Graphic: 500 Designs that Matter

2160 руб.
The process of visual communication and problem-solving through the use of typography, space, image, and colour informs the way we connect across languages and cultures....
Yu Han Negotiating Cultural Encounters. Narrating Intercultural Engineering and Technical Communication Yu Han Negotiating Cultural Encounters. Narrating Intercultural Engineering and Technical Communication Новинка

Yu Han Negotiating Cultural Encounters. Narrating Intercultural Engineering and Technical Communication

4352.41 руб.
Discusses the challenges of intercultural communication in engineering, technical, and related professional fields Given today's globalized technical and engineering environment, intercultural communication is an essential topic for engineers, other technical professionals, and technical communicators to learn. Engineering programs, in particular, need to think about how to address the ABET requirement for students to develop global competence and communication skills. This book will help readers learn what intercultural communication is like in the workplace—which is an important first step in gaining intercultural competence. Through narratives based on the real experiences of working professionals, Negotiating Cultural Encounters: Narrating Intercultural Engineering and Technical Communication covers a range of design, development, research, and documentation projects—offering an authentic picture of today's international workplace. Narrative contributors present firsthand experience and perspectives on the complexities and challenges of working with multicultural team members, international vendors, and diverse customers; additional suggested readings and discussion questions provide students with information on relevant cultural factors and invite them to think deeply and critically about the narratives. This collection of narratives: Responds to the need for updated firsthand information in intercultural communication and will help us prepare workplace professionals Covers various topics such as designing e-commerce websites, localizing technical documentation, and translating workplace safety materials Provides hands-on studies of intercultural professional communication in the workplace Is targeted toward institutions that train engineers for technical communication tasks in diverse sociocultural environments Presents contributions from a diverse group of professionals Recommends additional material for further pursuit A book unlike any other in its field, Negotiating Cultural Encounters is ideal for all engineering and technical communication professionals seeking to better communicate their ideas and thoughts in the multicultural workplaces of the world.
Jasim Ahmed Glass Transition and Phase Transitions in Food and Biological Materials Jasim Ahmed Glass Transition and Phase Transitions in Food and Biological Materials Новинка

Jasim Ahmed Glass Transition and Phase Transitions in Food and Biological Materials

14997.66 руб.
Glass and State Transitions in Food and Biological Materials describes how glass transition has been applied to food micro-structure, food processing, product development, storage studies, packaging development and other areas. This book has been structured so that readers can initially grasp the basic principles and instrumentation, before moving through the various applications. In summary, the book will provide the “missing link” between food science and material science/polymer engineering. This will allow food scientists to better understand the concept and applications of thermal properties.
Pierre Baudin Wireless Transceiver Architecture. Bridging RF and Digital Communications Pierre Baudin Wireless Transceiver Architecture. Bridging RF and Digital Communications Новинка

Pierre Baudin Wireless Transceiver Architecture. Bridging RF and Digital Communications

12373.78 руб.
A fully comprehensive reference combining digital communications and RFIC (Radio Frequency Integrated Circuits) in one complete volume There are many books which focus on the physical implementation of the RF/analog part of transceivers, such as the CMOS design, or the signal processing involved in digital communications. However, there is little material dedicated to transceiver architecture and system design. Similarly, much of the existing literature looks at concepts useful for dimensioning, yet offers little practical information on how to proceed for dimensioning a line-up from scratch, and on the reasons for proceeding that way. This book redresses the balance by explaining the architecture of transceivers and their dimensioning from the perspective of a RFIC architect from within industry. It bridges the gap between digital communication systems and radiofrequency integrated circuit design, covering wireless transceiver architecture and system design from both system level and circuit designer aspects. • Covers digital communication theory, electromagnetism theory and wireless networks organization, from theories to implementation, for deriving the minimum set of constraints to be fulfilled by transceivers • Details the limitations in the physical implementation of transceivers to be considered for their dimensioning, in terms of noise, nonlinearity, and RF impairments • Presents transceiver architecture and system design in terms of transceivers budgets, transceivers architectures, and algorithms for transceivers
Chang-liang Xia Permanent Magnet Brushless DC Motor Drives and Controls Chang-liang Xia Permanent Magnet Brushless DC Motor Drives and Controls Новинка

Chang-liang Xia Permanent Magnet Brushless DC Motor Drives and Controls

17425.2 руб.
An advanced introduction to the simulation and hardware implementation of BLDC motor drives A thorough reference on the simulation and hardware implementation of BLDC motor drives, this book covers recent advances in the control of BLDC motor drives, including intelligent control, sensorless control, torque ripple reduction and hardware implementation. With the guidance of the expert author team, readers will understand the principle, modelling, design and control of BLDC motor drives. The advanced control methods and new achievements of BLDC motor drives, of interest to more advanced readers, are also presented. Focuses on the control of PM brushless DC motors, giving readers the foundations to the topic that they can build on through more advanced reading Systematically guides readers through the subject, introducing basic operational principles before moving on to advanced control algorithms and implementations Covers special issues, such as sensorless control, intelligent control, torque ripple reduction and hardware implementation, which also have applications to other types of motors Includes presentation files with lecture notes and Matlab 7 coding on a companion website for the book
Jodi Sandfort Effective Implementation In Practice. Integrating Public Policy and Management Jodi Sandfort Effective Implementation In Practice. Integrating Public Policy and Management Новинка

Jodi Sandfort Effective Implementation In Practice. Integrating Public Policy and Management

5286.18 руб.
A unique approach to policy implementation with essential guidance and useful tools Effective Implementation in Practice: Integrating Public Policy and Management presents an instrumental approach to implementation analysis. By spanningpolicy fields, organizations, and frontline conditions in implementation systems, this book provides a robust foundation for policy makers, public and nonprofit managers and leaders. Detailed case studies enable readers to identify key intervention points, become more strategic, and improve outcomes. The engaging style and specific examples provide a bridge to practice, while diagrams, worksheets, and other tools included in the appendix help managers apply these ideas to team meetings, operational planning, and program assessment and refinement. Policy and program implementation is fraught with challenges as public and nonprofit leaders juggle organizational missions and stakeholder expectations while managing policy and program impact and effectiveness. Using their own experience in practice, teaching, and research, the authors empower policy and program implementers to recognize their essential roles within the workplace and help them cultivate the analytical and social skills necessary to change. Understand how program or policy technology constitutes the core of implementation Study a conceptual framework encompassing power dynamics, culture, relationships in the field and the rules that are operating during program and policy implementation Discover a multilevel approach that identifies key points of strategic action at various levels and settings of the implementation system and assesses implementation success The integration of policy and management mindsets gives readers an insightful yet accessible understanding of implementation, allowing them to achieve the potent results desired by the public. For those in senior positions at federal agencies to local staff at nonprofit organizations, Effective Implementation in Practice: Integrating Public Policy and Management provides an invaluable one-stop resource.
Tzi-Dar Chiueh Baseband Receiver Design for Wireless MIMO-OFDM Communications Tzi-Dar Chiueh Baseband Receiver Design for Wireless MIMO-OFDM Communications Новинка

Tzi-Dar Chiueh Baseband Receiver Design for Wireless MIMO-OFDM Communications

14772.84 руб.
The Second Edition of OFDM Baseband Receiver Design for Wirless Communications, this book expands on the earlier edition with enhanced coverage of MIMO techniques, additional baseband algorithms, and more IC design examples. The authors cover the full range of OFDM technology, from theories and algorithms to architectures and circuits. The book gives a concise yet comprehensive look at digital communication fundamentals before explaining signal processing algorithms in receivers. The authors give detailed treatment of hardware issues – from architecture to IC implementation. Links OFDM and MIMO theory with hardware implementation Enables the reader to transfer communication received concepts into hardware; design wireless receivers with acceptable implemntation loss; achieve low-power designs Covers the latest standards, such as DVB-T2, WiMax, LTE and LTE-A Includes more baseband algorithms, like soft-decoding algorithms such as BCJR and SOVA Expanded treatment of channel models, detection algorithms and MIMO techniques Features concrete design examples of WiMAX systems and cognitive radio apllications Companion website with lecture slides for instructors Based on materials developed for a course in digital communication IC design, this book is ideal for graduate students and researchers in VLSI design, wireless communications, and communications signal processing. Practicing engineers working on algorithms or hardware for wireless communications devices will also find this to be a key reference.
Evelio Padilla Substation Automation Systems. Design and Implementation Evelio Padilla Substation Automation Systems. Design and Implementation Новинка

Evelio Padilla Substation Automation Systems. Design and Implementation

8349.74 руб.
Substation Automation Systems: Design and Implementation aims to close the gap created by fast changing technologies impacting on a series of legacy principles related to how substation secondary systems are conceived and implemented. It is intended to help those who have to define and implement SAS, whilst also conforming to the current industry best practice standards. Key features: Project-oriented approach to all practical aspects of SAS design and project development. Uniquely focusses on the rapidly changing control aspect of substation design, using novel communication technologies and IEDs (Intelligent Electronic Devices). Covers the complete chain of SAS components and related equipment instead of purely concentrating on intelligent electronic devices and communication networks. Discusses control and monitoring facilities for auxiliary power systems. Contributes significantly to the understanding of the standard IEC 61850, which is viewed as a “black box” for a significant number of professionals around the world. Explains standard IEC 61850 – Communication networks and systems for power utility automation – to support all new systems networked to perform control, monitoring, automation, metering and protection functions. Written for practical application, this book is a valuable resource for professionals operating within different SAS project stages including the: specification process; contracting process; design and engineering process; integration process; testing process and the operation and maintenance process.
Kevin Hogan The Secret Language of Business. How to Read Anyone in 3 Seconds or Less Kevin Hogan The Secret Language of Business. How to Read Anyone in 3 Seconds or Less Новинка

Kevin Hogan The Secret Language of Business. How to Read Anyone in 3 Seconds or Less

1940.89 руб.
The Secret Language of Business reveals the secrets of body language and nonverbal communication. Successful professionals need more than just good communication skills, you also need the ability to interpret the nonverbal signals that everyone displays. You’ll learn how to master and manipulate your own body language, read the body language of others, and influence people through your new skills and perception. No matter what business you’re in, this is a valuable guide to achieving more in life and business.
Gerhard Krauss Biochemistry of Signal Transduction and Regulation Gerhard Krauss Biochemistry of Signal Transduction and Regulation Новинка

Gerhard Krauss Biochemistry of Signal Transduction and Regulation

10498.36 руб.
Originally based on a graduate course taught by the author, this true classic has once again been extensively updated to incorporate key new findings in biological signaling. With over half of the content re-written, plus 70 brand new and 50 revised figures, this is the most up-to-date textbook on signaling available anywhere. Thanks to its clear structure, hundreds of illustrative drawings, as well as chapter introductions and newly added study questions, this text excels as a companion for a course on biological signaling, and equally as an introductory reference to the field for students and researchers. Generations of students and junior researchers have relied on «the Krauss» to find their way through the bewildering complexity of biological signaling pathways.
Andreas Schwarz The Handbook of International Crisis Communication Research Andreas Schwarz The Handbook of International Crisis Communication Research Новинка

Andreas Schwarz The Handbook of International Crisis Communication Research

14623.43 руб.
The Handbook of International Crisis Communication Research articulates a broader understanding of crisis communication, discussing the theoretical, methodological, and practical implications of domestic and transnational crises, featuring the work of global scholars from a range of sub-disciplines and related fields. Provides the first integrative international perspective on crisis communication Articulates a broader understanding of crisis communication, which includes work from scholars in journalism, public relations, audience research, psychology, political science, sociology, economics, anthropology, and international communication Explores the topic from cross-national and cross-cultural crisis communication approaches Includes research and scholars from countries around the world and representing all regions Discusses a broad range of crisis types, such as war, terrorism, natural disasters, pandemia, and organizational crises
Madelyn Flammia Teaching and Training for Global Engineering. Perspectives on Culture and Professional Communication Practices Madelyn Flammia Teaching and Training for Global Engineering. Perspectives on Culture and Professional Communication Practices Новинка

Madelyn Flammia Teaching and Training for Global Engineering. Perspectives on Culture and Professional Communication Practices

3745.15 руб.
Provides a foundation for understanding a range of linguistic, cultural, and technological factors to effectively practice international communication in a variety of professional communication arenas An in-depth analysis of how cultural factors influence translation, document design, and visual communication A review of approaches for addressing the issue of international communication in a range of classes and training sessions A summary of strategies for engaging in effective e-learning in international contexts A synopsis of how to incorporate emerging media into international teaching and training practices
Andreas Hepp Transcultural Communication Andreas Hepp Transcultural Communication Новинка

Andreas Hepp Transcultural Communication

2995.97 руб.
In Transcultural Communication, Andreas Hepp provides an accessible and engaging introduction to the exciting possibilities and inevitable challenges presented by the proliferation of transcultural communication in our mediatized world. Includes examples of mediatization and transcultural communication from a variety of cultural contexts Covers an array of different types of media, including mass media and digital media Incorporates discussion of transcultural communication in media regulation, media production, media products and platforms, and media appropriation
Haesik Kim Wireless Communications Systems Design Haesik Kim Wireless Communications Systems Design Новинка

Haesik Kim Wireless Communications Systems Design

7043.49 руб.
Wireless Communications Systems Design provides the basic knowledge and methodology for wireless communications design. The book mainly focuses on a broadband wireless communication system based on OFDM/OFDMA system because it is widely used in the modern wireless communication system. It is divided into three parts: wireless communication theory (part I), wireless communication block design (part II), and wireless communication block integration (part III). Written by an expert with various experience in system design (standards, research and development)
Sana Salous Radio Propagation Measurement and Channel Modelling Sana Salous Radio Propagation Measurement and Channel Modelling Новинка

Sana Salous Radio Propagation Measurement and Channel Modelling

10346.21 руб.
While there are numerous books describing modern wireless communication systems that contain overviews of radio propagation and radio channel modelling, there are none that contain detailed information on the design, implementation and calibration of radio channel measurement equipment, the planning of experiments and the in depth analysis of measured data. The book would begin with an explanation of the fundamentals of radio wave propagation and progress through a series of topics, including the measurement of radio channel characteristics, radio channel sounders, measurement strategies, data analysis techniques and radio channel modelling. Application of results for the prediction of achievable digital link performance would be discussed with examples pertinent to single carrier, multi-carrier and spread spectrum radio links. This work would address specifics of communications in various different frequency bands for both long range and short range fixed and mobile radio links.
Учебно-методическое пособие к учебнику Professional English in Use. ICT. For Computers and... Учебно-методическое пособие к учебнику Professional English in Use. ICT. For Computers and... Новинка

Учебно-методическое пособие к учебнику Professional English in Use. ICT. For Computers and...

482 руб.
Учебно-методическое пособие разработано преподавателями кафедры английского языка факультета экономики, которые ведут занятия на факультете бизнес-информатики и отделении программной инженерии НИУ ВШЭ. В ходе занятий со студентами по учебнику "Professional English in Use. ICT. For Computers and the Internet" Издательства Кембриджского университета (Cambridge University Press) со студентами НИУ ВШЭ возникла необходимость дополнить существующий курс глоссарием с русскоязычными соответствиями, заданиями на перевод и дополнительными заданиями, которые помогут совершенствовать навыки говорения. Цель создания пособия - помочь студентам и всем заинтересованным лицам расширить словарный запас и более комфортно ощущать себя в иноязычной профессиональной среде. Рекомендуется как дополнительный компонент к учебному курсу "Professional English in Use. ICT. For Computers and the Internet" для российских студентов неязыковых вузов, имеющих уровень языковой подготовки не ниже "pre-intermediate" и обучающихся по специальности "бизнес-информатика" и "программная инженерия".
Коллектив авторов Учебно-методическое пособие к учебнику «Professional English in Use. ICT. For Computers and the Internet» Коллектив авторов Учебно-методическое пособие к учебнику «Professional English in Use. ICT. For Computers and the Internet» Новинка

Коллектив авторов Учебно-методическое пособие к учебнику «Professional English in Use. ICT. For Computers and the Internet»

180.4 руб.
Учебно-методическое пособие разработано преподавателями кафедры английского языка факультета экономики, которые ведут занятия на факультете бизнес-информатики и отделении программной инженерии НИУ ВШЭ. В ходе занятий со студентами по учебнику «Professional English in Use. ICT. For Computers and the Internet» Издательства Кембриджского университета (Cambridge University Press) со студентами НИУ ВШЭ возникла необходимость дополнить существующий курс глоссарием с русскоязычными соответствиями, заданиями на перевод и дополнительными заданиями, которые помогут совершенствовать навыки говорения. Цель создания пособия – помочь студентам и всем заинтересованным лицам расширить словарный запас и более комфортно ощущать себя в иноязычной профессиональной среде. Рекомендуется как дополнительный компонент к учебному курсу «Professional English in Use. ICT. For Computers and the Internet» для российских студентов неязыковых вузов, имеющих уровень языковой подготовки не ниже «pre-intermediate» и обучающихся по специальности «бизнес-информатика» и «программная инженерия».
Sharon Hammes-Schiffer Physical Chemistry for the Biological Sciences Sharon Hammes-Schiffer Physical Chemistry for the Biological Sciences Новинка

Sharon Hammes-Schiffer Physical Chemistry for the Biological Sciences

12745.17 руб.
This book provides an introduction to physical chemistry that is directed toward applications to the biological sciences. Advanced mathematics is not required. This book can be used for either a one semester or two semester course, and as a reference volume by students and faculty in the biological sciences.
John Bryson M. Implementing and Sustaining Your Strategic Plan. A Workbook for Public and Nonprofit Organizations John Bryson M. Implementing and Sustaining Your Strategic Plan. A Workbook for Public and Nonprofit Organizations Новинка

John Bryson M. Implementing and Sustaining Your Strategic Plan. A Workbook for Public and Nonprofit Organizations

3749.42 руб.
Based on John Bryson's acclaimed comprehensive approach to strategic planning, the Implementing and Sustaining Your Strategic Plan workbook provides a step-by-step process, tools, techniques, and worksheets to help successfully implement, manage, and troubleshoot an organization's strategy over the long haul. This new and immensely practical workbook helps organizations work through the typical challenges of leading implementation for sustained change. It spotlights the importance of effective leadership for long-term successful strategic plan implementation. The authors include a wealth of tools designed to help with goal and objective setting, budgeting, stakeholder analysis, priority reconciliation, strategies in practice, special leadership roles, cultural changes, and more. The workbook's conceptual framework, step-by-step process, and worksheets can be applied in a variety of ways. It can be used as a whole, or selected parts can be used by board members, boards of directors, senior management teams, implementation teams, and task forces on a regular basis throughout the process of sustained implementation. The workbook's individual worksheets, or combinations of worksheets, can be used as needed to address a variety of implementation-related tasks.
Basel Abu-Jamous Integrative Cluster Analysis in Bioinformatics Basel Abu-Jamous Integrative Cluster Analysis in Bioinformatics Новинка

Basel Abu-Jamous Integrative Cluster Analysis in Bioinformatics

10498.36 руб.
Clustering techniques are increasingly being put to use in the analysis of high-throughput biological datasets. Novel computational techniques to analyse high throughput data in the form of sequences, gene and protein expressions, pathways, and images are becoming vital for understanding diseases and future drug discovery. This book details the complete pathway of cluster analysis, from the basics of molecular biology to the generation of biological knowledge. The book also presents the latest clustering methods and clustering validation, thereby offering the reader a comprehensive review of clustering analysis in bioinformatics from the fundamentals through to state-of-the-art techniques and applications. Key Features: Offers a contemporary review of clustering methods and applications in the field of bioinformatics, with particular emphasis on gene expression analysis Provides an excellent introduction to molecular biology with computer scientists and information engineering researchers in mind, laying out the basic biological knowledge behind the application of clustering analysis techniques in bioinformatics Explains the structure and properties of many types of high-throughput datasets commonly found in biological studies Discusses how clustering methods and their possible successors would be used to enhance the pace of biological discoveries in the future Includes a companion website hosting a selected collection of codes and links to publicly available datasets
Jo Rycroft-Malone Models and Frameworks for Implementing Evidence-Based Practice. Linking Evidence to Action Jo Rycroft-Malone Models and Frameworks for Implementing Evidence-Based Practice. Linking Evidence to Action Новинка

Jo Rycroft-Malone Models and Frameworks for Implementing Evidence-Based Practice. Linking Evidence to Action

4573.29 руб.
The Evidence-Based Nursing Series is co-published with Sigma Theta Tau International (STTI). The series focuses on implementing evidence-based practice in nursing and mirrors the remit of Worldviews on Evidence-Based Nursing, encompassing clinical practice, administration, research and public policy. Models and Frameworks for Implementing Evidence- Based Practice: Linking Evidence to Action looks at ways of implementing evidence gained through research and factors that influence successful implementation. It acknowledges the gap that exists between obtaining evidence and the practicalities of putting it into practice and provides direction to help to close this gap. This, the first book in the series, helps the reader to make decisions about the appropriateness of using various models and frameworks. A selection of models and frameworks are examined in detail including examples of their use in practice. The book concludes with an analysis and synthesis of the included models and frameworks. The models and frameworks that have been included are based on a number of criteria: that they are internationally recognised, have undergone widespread evaluation and testing, are transferable across different settings, and can be used by different disciplines. Models and frameworks include: Stetler Model Ottowa Model of Research Use IOWA model of evidence-based practice Advancing Research and Clinical Practice through Close Collaboration (ARCC) model Dobbins’ dissemination and use of research evidence for policy and practice framework Joanna Briggs Institute model Knowledge to Action framework Promoting Action on Research Implementation in Health Services (PARIHS) Key Points: Includes an overview of implementation issues and the use of theory and frameworks in implementing evidence into practice Chapters are written by the developers of the model or framework Each chapter provides background on an implementation model or framework, suitable applications, underlying theory and examples of use Each chapter examines strengths and weaknesses of each model alongside barriers and facilitators for its implementation
Silvio Waisbord The Handbook of Global Health Communication Silvio Waisbord The Handbook of Global Health Communication Новинка

Silvio Waisbord The Handbook of Global Health Communication

4270.21 руб.
International in scope, The Handbook of Global Health Communication offers a comprehensive and up-to-date analysis of the role of communication processes in global public health, development and social change Brings together 32 contributions from well-respected scholars and practitioners in the field, addressing a wide range of communication approaches in current global health programs Offers an integrated view that links communication to the strengthening of health services, the involvement of affected communities in shaping health policies and improving care, and the empowerment of citizens in making decisions about health Adopts a broad understanding of communication that goes beyond conventional divisions between informational and participatory approaches
Hartmut Wessler Habermas and the Media Hartmut Wessler Habermas and the Media Новинка

Hartmut Wessler Habermas and the Media

6063.17 руб.
Jürgen Habermas is arguably the most influential social theorist and philosopher of the twentieth century, and his imprint on media and communication studies extends well into the twenty-first. This book lucidly unpacks Habermas’s sophisticated contributions to the study of media, centering on the three core concepts for which his work is best known: the public sphere, communicative action, and deliberative democracy. Habermas and the Media offers an accessible introduction, as well as a critical investigation of how Habermas’s thinking can help us to understand and assess our contemporary communication environment – and where his framework needs revision and extension. Full of original and sometimes surprising insights, this book is essential reading for scholars and students of media, political communication, and democracy, as well as anyone seeking guidance through Habermas’s rich world of thought.
Seeger Matthew W. Theorizing Crisis Communication Seeger Matthew W. Theorizing Crisis Communication Новинка

Seeger Matthew W. Theorizing Crisis Communication

8630.92 руб.
Theorizing Crisis Communication presents a comprehensive review and critique of the broad range of theoretical frameworks designed to explain the role of communication in the development, management, and consequences of natural and man-made crises. Brings together the variety of theoretical approaches emerging in the study of crisis communication into one volume for the first time. Summarizes theories from such diverse perspectives as rhetoric, risk management, ethics, mass communication, social media, emergency response, crisis outcomes, and warning systems, while presenting clear examples of how the theory is applied in crisis communication research Presents theoretical frameworks generated by research from many disciplines including sociology, psychology, applied anthropology, public health, public relations, political science, organizational studies, and criminal justice An essential tool for a comprehensive understanding of the onset, management, response, resolution, and ultimate meaning of these devastating world events
Daniel Simberloff Integrating Biological Control into Conservation Practice Daniel Simberloff Integrating Biological Control into Conservation Practice Новинка

Daniel Simberloff Integrating Biological Control into Conservation Practice

8196.07 руб.
Invasive species have a critical and growing effect upon natural areas. They can modify, degrade, or destroy wildland ecosystem structure and function, and reduce native biodiversity. Landscape-level solutions are needed to address these problems. Conservation biologists seek to limit such damage and restore ecosystems using a variety of approaches. One such approach is biological control: the deliberate importation and establishment of specialized natural enemies, which can address invasive species problems and which should be considered as a possible component of restoration. Biological control can be an effective tool against many invasive insects and plants but it has rarely been successfully employed against other groups. Safety is of paramount concern and requires that the natural enemies used be specialized and that targeted pests be drivers of ecological degradation. While modern approaches allow species to be selected with a high level of security, some risks do remain. However, as in all species introductions, these should be viewed in the context of the risk of failing to reduce the impact of the invasive species. This unique book identifies the balance among these factors to show how biological control can be integrated into ecosystem restoration as practiced by conservation biologists. Jointly developed by conservation biologists and biological control scientists, it contains chapters on matching tools to management goals; tools in action; measuring and evaluating ecological outcomes of biological control introductions; managing conflict over biological control; and includes case studies as well as an ethical framework for integrating biological control and conservation practice. Integrating Biological Control into Conservation Practice is suitable for graduate courses in invasive species management and biological control, as well as for research scientists in government and non-profit conservation organizations.
Кастрюля TimA ICT-5122 Кастрюля TimA ICT-5122 Новинка

Кастрюля TimA ICT-5122

1907.5 руб.
Посуда Tima имеет уникальные характеристики и является оптимальной по соотношению цена-качество. Выпускается данная продукция на собственном производстве в России, а также на некоторых предприятиях Украины, Италии и Китая. Вся продукция изготавливается из высококачественного сырья на основе самых современных технологий. Каждое изделие Tima проходит специальный контроль на производстве, после чего попадает в массовую продажу. Посуда Tima – это доступная покупка, надежное качество и современный дизайн!
Kwamena Kwansah-Aidoo Culture and Crisis Communication. Transboundary Cases from Nonwestern Perspectives Kwamena Kwansah-Aidoo Culture and Crisis Communication. Transboundary Cases from Nonwestern Perspectives Новинка

Kwamena Kwansah-Aidoo Culture and Crisis Communication. Transboundary Cases from Nonwestern Perspectives

3745.15 руб.
A collection of case studies from nonwestern countries that offers an analysis of the significant role culture plays in crisis communication Culture and Crisis Communication presents an examination of how politics, culture, religion, and other social issues affect crisis communication and management in nonwestern countries. From intense human tragedy to the follies of the rich, the chapters examine how companies, organizations, news outlets, health organizations, technical experts, politicians, and local communities communicate in crisis situations. Taking a wider view than a single country’s perspective, the text contains a cross-cultural and cross-country approach. In addition, the case studies offer valuable lessons that organizations that wish to operate or are operating in those cultures can adopt in preparing and managing crises. The book highlights recent crisis events such as Syria’s civil war, missing Malaysia Flight MH370, andJapan’s Fukushima Daiichi nuclear power plant disaster. Each of the case studies examines how culture impacts communication and responses to crises. Authoritative, insightful, and instructive, this important resource: Analyzes how nonwestern cultures respond to crises Covers the role of culture in crisis communication in recent news events Includes contributions from 18 international authors who provide insight on nonwestern culture and crisis communication Written for communication professionals, academics, and students, Culture and Crisis Communication presents an insightful introduction to the topic of culture and crisis communication and then delves into illustrative case studies that explore intra-cultural and trans-boundary crisis communication.
Nakayama Thomas K. The Handbook of Critical Intercultural Communication Nakayama Thomas K. The Handbook of Critical Intercultural Communication Новинка

Nakayama Thomas K. The Handbook of Critical Intercultural Communication

17810.27 руб.
The Handbook of Critical Intercultural Communication aims to furnish scholars with a consolidated resource of works that highlights all aspects of the field, its historical inception, logics, terms, and possibilities. A consolidated resource of works that highlights all aspects of this developing field, its historical inception, logics, terms, and possibilities Traces the significant historical developments in intercultural communication Helps students and scholars to revisit, assess, and reflect on the formation of critical intercultural communication studies Posits new directions for the field in terms of theorizing, knowledge production, and social justice engagement
Gillis Tamara The IABC Handbook of Organizational Communication. A Guide to Internal Communication, Public Relations, Marketing, and Leadership Gillis Tamara The IABC Handbook of Organizational Communication. A Guide to Internal Communication, Public Relations, Marketing, and Leadership Новинка

Gillis Tamara The IABC Handbook of Organizational Communication. A Guide to Internal Communication, Public Relations, Marketing, and Leadership

8945.97 руб.
Praise for The IABC Handbook of Organizational Communication «Looking to expand your professional abilities? Learn new skills? Or hone your area of expertise? This book delivers an amazing and practical study of our profession—and a guidebook for strategic communication best practices. The Handbook explores the many aspects of our profession with expert insights of the best of the best in communication.»—John Deveney, ABC, APR, president, Deveney Communication «Chalk up a win for Team IABC. Editor Tamara Gillis has assembled a winning lineup of the best communicators to compile this useful, readable Handbook. Not another how-to-do-it tactical manual, this volume draws from theory and global best practices to explain the strategic reasons behind modern communication. A must-read for anyone interested in understanding the communication profession and a useful desktop companion to the professional communicator's dictionary and style guide.»—William Briggs, IABC Fellow and director, School of Journalism and Mass Communications, San Jose State University «It is a real pleasure to read this latest version. It presents a sound, research-based foundation on communication—its importance to organizations, why the function must be strategic, and what it takes to get it right.»—John G. Clemons, ABC, APR, corporate director of community relations, Raytheon «All myths about organizational communicators being brainwashed, biased corporate journalists are out the window. This stellar compendium from dozens of authors, researchers, and editors of high professional stature is timely and forward-thinking. Communication students particularly will benefit from understanding the complex disciplines that intertwine and drive effective organizational communication.»—Barbara W. Puffer, ABC, president, Puffer Public Relations Strategies, and associate professor and course chair, Communications Studies and Professional Writing, University of Maryland University College
Steve May The Handbook of Communication and Corporate Social Responsibility Steve May The Handbook of Communication and Corporate Social Responsibility Новинка

Steve May The Handbook of Communication and Corporate Social Responsibility

17169.05 руб.
This book represents the definitive research collection for corporate social responsibility communication, offering cross-disciplinary and international perspectives from the top scholars in the field. Addresses a gap in the existing CSR literature Demonstrates the relevance of effective CSR communication for the management of organizations The 28 contributions come from top scholars in public relations, organizational communication, reputation management, marketing and management
Steffen Wendzel Information Hiding in Communication Networks. Fundamentals, Mechanisms, Applications, and Countermeasures Steffen Wendzel Information Hiding in Communication Networks. Fundamentals, Mechanisms, Applications, and Countermeasures Новинка

Steffen Wendzel Information Hiding in Communication Networks. Fundamentals, Mechanisms, Applications, and Countermeasures

7495.27 руб.
Describes Information Hiding in communication networks, and highlights their important issues, challenges, trends, and applications. Highlights development trends and potential future directions of Information Hiding Introduces a new classification and taxonomy for modern data hiding techniques Presents different types of network steganography mechanisms Introduces several example applications of information hiding in communication networks including some recent covert communication techniques in popular Internet services
Huaping Liu Problem-Based Learning in Communication Systems Using MATLAB and Simulink Huaping Liu Problem-Based Learning in Communication Systems Using MATLAB and Simulink Новинка

Huaping Liu Problem-Based Learning in Communication Systems Using MATLAB and Simulink

9373.54 руб.
Designed to help teach and understand communication systems using a classroom-tested, active learning approach. Discusses communication concepts and algorithms, which are explained using simulation projects, accompanied by MATLAB and Simulink Provides step-by-step code exercises and instructions to implement execution sequences Includes a companion website that has MATLAB and Simulink model samples and templates
Carolyn Boyes Communication Carolyn Boyes Communication Новинка

Carolyn Boyes Communication

1909.38 руб.
Zhang Z. Oral Communication in Chinese 2 / Практический курс разговорного китайского языка 2 - Учебник с CD Zhang Z. Oral Communication in Chinese 2 / Практический курс разговорного китайского языка 2 - Учебник с CD Новинка

Zhang Z. Oral Communication in Chinese 2 / Практический курс разговорного китайского языка 2 - Учебник с CD

1996 руб.
Oral Communication in Chinese is to help learners develop their oral communicative competence in short-term Chinese class. It provides two beginning entry levels for Chinese learners. Absolute beginners can start with Oral Communication in Chinese 1, and people who have learnt Chinese before but still are difficult to communicate in Chinese, can start with Oral Communication in Chinese 2. Each level is designed for 50 to 70 instructional hours and contains a full range of supplementary components.
Nathan Blaunstein Radio Propagation and Adaptive Antennas for Wireless Communication Networks Nathan Blaunstein Radio Propagation and Adaptive Antennas for Wireless Communication Networks Новинка

Nathan Blaunstein Radio Propagation and Adaptive Antennas for Wireless Communication Networks

13573.31 руб.
Radio Propagation and Adaptive Antennas for Wireless Communication Networks, 2nd Edition, presents a comprehensive overview of wireless communication system design, including the latest updates to considerations of over-the-terrain, atmospheric, and ionospheric communication channels. New features include the latest experimentally-verified stochastic approach, based on several multi-parametric models; all-new chapters on wireless network fundamentals, advanced technologies, and current and modern multiple access networks; and helpful problem sets at the conclusion of each chapter to enhance clarity. The volume’s emphasis remains on a thorough examination of the role of obstructions on the corresponding propagation phenomena that influence the transmission of radio signals through line-of-sight (LOS) and non-line-of-sight (NLOS) propagation conditions along the radio path between the transmitter and the receiver antennas—and how adaptive antennas, used at the link terminals, can be used to minimize the deleterious effects of such obstructions. With its focus on 3G, 4G, MIMO, and the latest wireless technologies, Radio Propagation and Adaptive Antennas for Wireless Communication Networks represents an invaluable resource to topics critical to the design of contemporary wireless communication systems. Explores novel wireless networks beyond 3G, and advanced 4G technologies, such as MIMO, via propagation phenomena and the fundamentals of adapted antenna usage. Explains how adaptive antennas can improve GoS and QoS for any wireless channel, with specific examples and applications in land, aircraft and satellite communications. Introduces new stochastic approach based on several multi-parametric models describing various terrestrial scenarios, which have been experimentally verified in different environmental conditions New chapters on fundamentals of wireless networks, cellular and non-cellular, multiple access networks, new applications of adaptive antennas for positioning, and localization of subscribers Includes the addition of problem sets at the end of chapters describing fundamental aspects of wireless communication and antennas.
Barry Polansky The Complete Dentist. Positive Leadership and Communication Skills for Success Barry Polansky The Complete Dentist. Positive Leadership and Communication Skills for Success Новинка

Barry Polansky The Complete Dentist. Positive Leadership and Communication Skills for Success

4498.59 руб.
The Complete Dentist: Positive Leadership and Communication Skills for Success is a one-of-a-kind guide to starting and running an effective and successful dental practice. Presents tried-and-true ideas and methods for effective communication, blending positive psychology with leadership in dentistry Describes the five elements of success and happiness, offering pathways to a flourishing dental practice Considers the reasons why communication and leadership skills are important for dentists
Tamara Gillis The IABC Handbook of Organizational Communication. A Guide to Internal Communication, Public Relations, Marketing and Leadership Tamara Gillis The IABC Handbook of Organizational Communication. A Guide to Internal Communication, Public Relations, Marketing and Leadership Новинка

Tamara Gillis The IABC Handbook of Organizational Communication. A Guide to Internal Communication, Public Relations, Marketing and Leadership

7390.15 руб.
The IABC Handbook of Organizational Communication is the fourth edition of the best-selling resource that offers a comprehensive collection of practical knowledge and insights about effective corporate communication and its effect on organizational success. With contributions from the leading experts in organizational, business, and corporate communications, this invaluable resource examines each of the functional areas of organizational communication including internal communication, public relations, marketing, and communication strategy. This important book is written for communicators in organizations of all types—large and small, public and private, for profit and not for profit. The contributors demonstrate how these fields are changing and what the future holds. This edition includes illustrative case studies and information on new topics such as globalization and crosscultural communication, new technologies and employment patterns, corporate responsibility, research measurement and ROI, and the virtual corporation.

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Provides an international and management perspective on the field of corporate communication Corporate communication plays an important role in higher-level management to help build and preserve a company’s reputation. This intangible yet valuable asset determines the net worth of a company and affects the success of its operations. Corporate Communication: An International and Management Perspective introduces readers to the broad environment of the modern extended organization and provides an understanding of the globalization process. It describes how economic, political, and cultural features of a country affect company decisions and communication and discusses various communication disciplines and practices that are employed in programs and campaigns. This book addresses the key management issues of sustainability and technology and innovation. It also emphasizes the importance of why corporate communication must be seen as a management function and not restricted to a communication process. Presented in five parts, Corporate Communication offers comprehensive chapters covering: The Domain of Corporate Communication; Strategic Application of Communication Practices; International Perspective; Key Management Issues of Sustainability and Technology; and Corporate Communication Contribution to Management. The foundation of Corporate Communication is public relations but also included is the entire range of communication practices and the contribution to management decision making. Conceptualizes corporate communication as a strategic management function which helps management recognize, adjust to, and construct policy related to global issues Emphasizes the critical role that corporate communication plays in making corporate decisions and behaviors more socially responsible and sustainable Demonstrates how corporate communication draws on public affairs, marketing and social media in its strategic planning Emphasizes the critical importance of relationships to corporations and their effect on reputation Provides numerous examples of cases of global problems and how corporations have responded to them Corporate Communication is intended for upper-level undergraduate and graduate students in schools of communication and schools of business and management who want to extend their competence to the global arena and to combine the various communication practices to design strategic programs and campaigns. Course titles include corporate communication, international public relations, corporate public affairs, global marketing communication, global corporate communication, and social media.
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