cases in hospitality marketing and management



Siguaw Judy Strategic Hospitality Leadership. The Asian Initiative Siguaw Judy Strategic Hospitality Leadership. The Asian Initiative Новинка

Siguaw Judy Strategic Hospitality Leadership. The Asian Initiative

3170.53 руб.
Doing business in the tourism and hospitality scene in Asia can be very interesting and rewarding but also poses many challenges. Not many books have been written on the hospitality industry in Asia. Strategic Hospitality Leadership makes a useful contribution, providing the first specialized approach to the business of hospitality in Asia. The book is an invaluable resource of reference and insightful compendium by contributors who are the Cornell School of Administration's alumni, the Cornell-Nanyang Institute of Hospitality Management faculty, and members of its Joint Advisory Board. Their varied backgrounds and profound appreciation of the complexities in building enterprises from the ground up, or expanding an on-going business organization are the types of first-hand knowledge and perspective that is beneficial, informative, and inspirational to industry veterans and students alike. These contributors include chief executives and senior management of hotels and resorts, serviced apartments, restaurants, and food and beverage groups, who have been successful in Asia. Strategic Hospitality Leadership provides readers with the collective wisdom of these successful top executives on a range of topics including brand management, strategic direction, service, marketing, human resource, crisis management, business growth, leadership, portfolio management, best practices, and development. The book will help current and future leaders address major issues that are being and will continue to be confronted in the hospitality industry in Asia, and aims to increase the success of new entrants into Asia.
Paul Brunt, Susan Horner, Natalie Semley Research Methods in Tourism, Hospitality and Events Management Paul Brunt, Susan Horner, Natalie Semley Research Methods in Tourism, Hospitality and Events Management Новинка

Paul Brunt, Susan Horner, Natalie Semley Research Methods in Tourism, Hospitality and Events Management

8614 руб.
Книга "Research Methods in Tourism, Hospitality and Events Management".
Emerald Group Publishing Limited New Perspectives in Hospitality Management Emerald Group Publishing Limited New Perspectives in Hospitality Management Новинка

Emerald Group Publishing Limited New Perspectives in Hospitality Management

8389 руб.
New Perspectives in Hospitality Management is a unique collection of articles that represent the highest level of scholarship in hospitality research. The articles identify themes that have established themselves as key trends among academics. These include:- Human resource management challenges - new research on labour turnover in luxury hotels and how classic hospitality paradigms have developed - Hospitality marketing - how the tourism distribution channel has been transformed, perceptions on guests' perceptions of customer loyalty and transforming customer satisfaction into 'customer delight' - Experiences and behaviours - understanding quality aspects of restaurant image, hedonic and utilitarian values and how they influence restaurant image, and a customer-based approach to hotel experience and brand equity. The collection provides exemplary analysis of recent research trends concerning marketing and HRM research topics and methodology, while also looking to the future in terms of how information and communication technologies will shape the development of the hospitality sector. It will enable readers to access the most important 'thinkers' active in this arena today.
Sustainable Marketing Management. Grundlagen und Cases Sustainable Marketing Management. Grundlagen und Cases Новинка

Sustainable Marketing Management. Grundlagen und Cases

7489 руб.
Книга "Sustainable Marketing Management. Grundlagen und Cases".
Ishmael Mensah, Rebecca Dei Mensah Management of Tourism and Hospitality Services. Second Edition Ishmael Mensah, Rebecca Dei Mensah Management of Tourism and Hospitality Services. Second Edition Новинка

Ishmael Mensah, Rebecca Dei Mensah Management of Tourism and Hospitality Services. Second Edition

1977 руб.
Книга "Management of Tourism and Hospitality Services. Second Edition".
Rohit Verma The Cornell School of Hotel Administration on Hospitality. Cutting Edge Thinking and Practice Rohit Verma The Cornell School of Hotel Administration on Hospitality. Cutting Edge Thinking and Practice Новинка

Rohit Verma The Cornell School of Hotel Administration on Hospitality. Cutting Edge Thinking and Practice

2638.81 руб.
This cutting edge and comprehensive book—with contributions from the star faculty of Cornell University's School of Hotel Administration—offers the latest thinking on the best practices and strategies for hospitality management. A must for students and professionals seeking to enter or expand their reach in the hospitality industry, The Cornell School of Hotel Administration on Hospitality delivers the authoritative advice you need to: Develop and manage a multinational career and become a leader in the hospitality industry Maximize profits from franchise agreements, management contracts, and leases Understand and predict customer choices, and motivate your staff to provide outstanding service Manage hospitality businesses and the real estate underlying the businesses Control costs, coordinate branding strategy, and manage operations across multiple locations
Miss Corson's Practical American Cookery and Household Management. an Every-Day Book for American Housekeepers, Giving the Most Acceptable Etiquette of American Hospitality, and Comprehensive and Minute Directions for Marketing, Carving, and Gener... Miss Corson's Practical American Cookery and Household Management. an Every-Day Book for American Housekeepers, Giving the Most Acceptable Etiquette of American Hospitality, and Comprehensive and Minute Directions for Marketing, Carving, and Gener... Новинка

Miss Corson's Practical American Cookery and Household Management. an Every-Day Book for American Housekeepers, Giving the Most Acceptable Etiquette of American Hospitality, and Comprehensive and Minute Directions for Marketing, Carving, and Gener...

3602 руб.
Книга "Miss Corson's Practical American Cookery and Household Management. an Every-Day Book for American Housekeepers, Giving the Most Acceptable Etiquette of American Hospitality, and Comprehensive and Minute Directions for Marketing, Carving, and General...".Unlike some other reproductions of classic texts (1) We have not used OCR(Optical Character Recognition), as this leads to bad quality books with introduced typos. (2) In books where there are images such as portraits, maps, sketches etc We have endeavoured to keep the quality of these images, so they represent accurately the original artefact. Although occasionally there may be certain imperfections with these old texts, we feel they deserve to be made available for future generations to enjoy.
Betsy Bender Stringam, Charles G. Partlow A Profile of the Hospitality Industry Betsy Bender Stringam, Charles G. Partlow A Profile of the Hospitality Industry Новинка

Betsy Bender Stringam, Charles G. Partlow A Profile of the Hospitality Industry

4489 руб.
The hospitality industry is one of the world's largest and oldest industries. A Profile of the Hospitality Industry provides an inside look to the strategies of this industry. This book reviews the developments, challenges, and opportunities for the hotel, restaurant, foodservice and gaming industries. The hospitality industry is unique in many aspects which makes this book a must read for hospitality students, business students and those interested in management strategy.
Roy C Wood Hospitality Management Roy C Wood Hospitality Management Новинка

Roy C Wood Hospitality Management

5396 руб.
Книга "Hospitality Management".
Dlip Sarwate Indian Caes In B2B Marketing Dlip Sarwate Indian Caes In B2B Marketing Новинка

Dlip Sarwate Indian Caes In B2B Marketing

2652 руб.
The Case Study method has been widely accepted as a pedagogy in management schools all over the world. It gives a practical exposure to students and helps them in applying various management tools and techniques to offer possible solutions. Further, Case Analysis of B2B marketing provides a useful means of understanding how strategy and practice in this key area is different from customer-centered marketing. The cases, if taken seriously, can give students exposure to a variety of problems which they can never have in their entire career. The case method brings out the importance of gathering information, analytical skills and most importantly, working in teams. Following this approach, this book has been written to introduce the basic concepts of B2B marketing, explain the features of the Case Method and present cases from industry that illustrate key topics such as marketing planning and strategy formulation, benchmarking, positioning strategy, and individual versus organizational priorities in the larger context of Organizational Behaviour. By presenting a wide variety of cases that cover the spectrum of B2B marketing, this book has been written to address the gap in availability of case studies for students and practitioners.
John Kuada, Robert Hinson Service Marketing in Ghana. A Customer Relationship Management Approach John Kuada, Robert Hinson Service Marketing in Ghana. A Customer Relationship Management Approach Новинка

John Kuada, Robert Hinson Service Marketing in Ghana. A Customer Relationship Management Approach

2889 руб.
Service Marketing in Ghana focuses on important service and customer management themes like the nature of services and their marketing challenges, challenges to the attainment of customer-oriented business cultures in Ghana, the building of business-to-business relationships, development of service marketing strategies; as well as knowing, assessing and managing your customers. The book provides important tips on raising the customer orientation culture of all businesses operating in Ghana. The book is written for junior, mid-level and senior management personnel across all organisations and business associations in Ghana; and Africa. It is also written for students who aspire to be practising managers one day. It is a must read and is especially highly recommended for professionals in diverse sectors aspiring to become service champions. Sectors that are likely to benefit from the book include the NGO community, banking, ICT, education, engineering, hospitality, manufacturing, health, public administration, public sector, insurance, aviation, microfinance, shipping, postal and courier services. Service Marketing in Ghana, a maiden publication of the Centre for Sustainability and Enterprise Development at the University of Ghana Business School, is jointly published with Adonis & Abbey Publishers (London).
Bernd Schmitt H. Customer Experience Management. A Revolutionary Approach to Connecting with Your Customers Bernd Schmitt H. Customer Experience Management. A Revolutionary Approach to Connecting with Your Customers Новинка

Bernd Schmitt H. Customer Experience Management. A Revolutionary Approach to Connecting with Your Customers

4355.87 руб.
In Customer Experience Management, renowned consultant and marketing thinker Bernd Schmitt follows up on his groundbreaking book Experiential Marketing by introducing a new and visionary approach to marketing called customer experience management (CEM). In this book, Schmitt demonstrates how to put his CEM framework to work in any organization to spur growth, increase revenues, and transform the image of your company and its brands. From retail buying to telephone orders, from marketing communications to online shopping, every customer touch-point offers companies an opportunity to maximize the customer experience and establish a bond that will never be broken. Customer Experience Management introduces the five-step CEM process, a comprehensive tool for connecting with customers at every touch-point. This revolutionary marketing guide provides cases of successful CEM implementations in a wide variety of consumer and B2B industries, including pharmaceuticals, electronics, beauty and cosmetics, telecommunications, beverages, financial services, and even the nonprofit sector. A must-read for senior executives, marketing managers, and anyone who wants to drive growth, increase income, and spur organizational change, Customer Experience Management demonstrates the power of collecting truly relevant customer information, developing and implementing winning strategies, and measuring their results.
Scott Brinker Hacking Marketing. Agile Practices to Make Marketing Smarter, Faster, and More Innovative Scott Brinker Hacking Marketing. Agile Practices to Make Marketing Smarter, Faster, and More Innovative Новинка

Scott Brinker Hacking Marketing. Agile Practices to Make Marketing Smarter, Faster, and More Innovative

1849.48 руб.
Apply software-inspired management concepts to accelerate modern marketing In many ways, modern marketing has more in common with the software profession than it does with classic marketing management. As surprising as that may sound, it's the natural result of the world going digital. Marketing must move faster, adapt more quickly to market feedback, and manage an increasingly complex set of customer experience touchpoints. All of these challenges are shaped by the dynamics of software—from the growing number of technologies in our own organizations to the global forces of the Internet at large. But you can turn that to your advantage. And you don't need to be technical to do it. Hacking Marketing will show you how to conquer those challenges by adapting successful management frameworks from the software industry to the practice of marketing for any business in a digital world. You'll learn about agile and lean management methodologies, innovation techniques used by high-growth technology companies that any organization can apply, pragmatic approaches for scaling up marketing in a fragmented and constantly shifting environment, and strategies to unleash the full potential of talent in a digital age. Marketing responsibilities and tactics have changed dramatically over the past decade. This book now updates marketing management to better serve this rapidly evolving discipline. Increase the tempo of marketing's responsiveness without chaos or burnout Design «continuous» marketing programs and campaigns that constantly evolve Drive growth with more marketing experiments while actually reducing risk Architect marketing capabilities in layers to better scale and adapt to change Balance strategic focus with the ability to harness emergent opportunities As a marketer and a manager, Hacking Marketing will expand your mental models for how to lead marketing in a digital world where everything—including marketing—flows with the speed and adaptability of software.
Sarah Hündgen Marketing flops. Typology and cases Sarah Hündgen Marketing flops. Typology and cases Новинка

Sarah Hündgen Marketing flops. Typology and cases

3577 руб.
Bachelor Thesis from the year 2010 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,3, Otto Beisheim School of Management Vallendar, language: English, abstract: The aim of this thesis is to come up with a typology of marketing flop areas. Therefore I will present 90 marketing failures and analyze them in regard to the obvious and less obvious reasons for the failure.1 Furthermore, the case studies will be categorized according to the marketing function in which the mistake occurred. I will then present characteristics common to the cases in each category. To ease the accessibility of the text, references will only appear in the tables integrated into the section. In the second part of this thesis, three cases will be analyzed in-depth concerning how the decisions causing the marketing mistake were made. Therefore I will provide a summary of the decision in question as well as of its objectives and consequences, to then retrace the different steps that lead to the wrong decision. For each of these cases, I will also outline how the failure could have been prevented. Finally, I will shortly summarize the most important results of my research. I will also mention which limitations I encountered while preparing this thesis, and suggest further questions that, in my mind, are relevant to research in the field of marketing flops.
Alexander Chernev Strategic Marketing Management - The Framework, 10th Edition Alexander Chernev Strategic Marketing Management - The Framework, 10th Edition Новинка

Alexander Chernev Strategic Marketing Management - The Framework, 10th Edition

8889 руб.
Strategic Marketing Management: The Framework delineates the fundamentals of marketing strategy, offers a systematic approach to marketing management, and presents a value-based framework for developing viable market offerings. The theory presented stems from the view of marketing as a value-creation process that is central to any business enterprise. In addition to theory, this book offers a set of practical tools that enable managers to apply the knowledge contained in the generalized frameworks to specific business problems and market opportunities. The information contained in this volume is organized into five major parts. The first part defines the essence of marketing as a business discipline and outlines an overarching framework for marketing management that serves as the organizing principle for the information presented in the rest of the book. We discuss the role of marketing management as a value-creation process, the essentials of marketing strategy and tactics as the key components of a company’s business model, and the process of developing an actionable marketing plan. Part Two covers issues pertaining to the development of a marketing strategy that will guide the company’s tactical activities. Here we focus on three fundamental aspects of a company’s marketing strategy: the identification of target customers, the development of a customer value proposition, and the development of a value proposition for the company and its collaborators. Part Three focuses on...
David W. Grigsby, Grigsby, Michael J. Stahl Cases in Strategic Management. Total Quality and Global Competition David W. Grigsby, Grigsby, Michael J. Stahl Cases in Strategic Management. Total Quality and Global Competition Новинка

David W. Grigsby, Grigsby, Michael J. Stahl Cases in Strategic Management. Total Quality and Global Competition

8664 руб.
Книга "Cases in Strategic Management. Total Quality and Global Competition".
Mead Cases and Projects in International Management. Cross-Cultural Dimensions Mead Cases and Projects in International Management. Cross-Cultural Dimensions Новинка

Mead Cases and Projects in International Management. Cross-Cultural Dimensions

9752 руб.
Книга "Cases and Projects in International Management. Cross-Cultural Dimensions".
Anthony Edward Johnson Maximum Effectiveness. Your Guide to Maximum Success in Sales, Management, Customer Service, Marketing and Personal Effectiveness Anthony Edward Johnson Maximum Effectiveness. Your Guide to Maximum Success in Sales, Management, Customer Service, Marketing and Personal Effectiveness Новинка

Anthony Edward Johnson Maximum Effectiveness. Your Guide to Maximum Success in Sales, Management, Customer Service, Marketing and Personal Effectiveness

1689 руб.
Книга "Maximum Effectiveness. Your Guide to Maximum Success in Sales, Management, Customer Service, Marketing and Personal Effectiveness".
Markus Baum Strategic Negotiation in Business and Management Markus Baum Strategic Negotiation in Business and Management Новинка

Markus Baum Strategic Negotiation in Business and Management

1752 руб.
Scientific Essay from the year 2011 in the subject Business economics - Business Management, Corporate Governance, The University of Surrey (School of Management ), language: English, abstract: Examination and evaluation of a business negotiation and a negotiation in a private environment (case study)This assignment evaluates two negotiation cases. Please note the cases are theoretical nature, any resemblance to living persons and real actions are purely coincidental. The first case takes place in a private environment, the second in a business environment. The evaluation of each case is based on the four phases of negotiation and describes the preparation for, strategy during and process of the negotiation. The basic theory of negotiation to which the individual cases refer is described. Detailed aspects of the theories and approaches are given in the cases as appropriate.Do's and don'ts of behaviour in cross-border negotiations will be also discussed.ABOUT THE AUTHORMarkus Baum is Group Finance Director at a management consulting firm with focus on business strategy, supply chain management (SCM), manufacturing & logistics, sourcing & purchasing, marketing & sales, financial management and information technology (IT-strategy). The company has subsidiaries in Germany, Switzerland, Belgian, France, United Kingdom and Russia.Markus Baum earned a MBA with distinction from the University of Surrey (UK), is an international certified accountant, has and gradua...
G. Hopkins Star-Spangled Soccer. The Selling, Marketing and Management of Soccer in the USA G. Hopkins Star-Spangled Soccer. The Selling, Marketing and Management of Soccer in the USA Новинка

G. Hopkins Star-Spangled Soccer. The Selling, Marketing and Management of Soccer in the USA

6127 руб.
Книга "Star-Spangled Soccer. The Selling, Marketing and Management of Soccer in the USA".
Philip Kotler Marketing Insights from A to Z. 80 Concepts Every Manager Needs to Know Philip Kotler Marketing Insights from A to Z. 80 Concepts Every Manager Needs to Know Новинка

Philip Kotler Marketing Insights from A to Z. 80 Concepts Every Manager Needs to Know

2311.85 руб.
The most renowned figure in the world of marketing offers the new rules to the game for marketing professionals and business leaders alike In Marketing Insights from A to Z, Philip Kotler, one of the undisputed fathers of modern marketing, redefines marketing's fundamental concepts from A to Z, highlighting how business has changed and how marketing must change with it. He predicts that over the next decade marketing techniques will require a complete overhaul. Furthermore, the future of marketing is in company-wide marketing initiatives, not in a reliance on a single marketing department. This concise, stimulating book relays fundamental ideas fast for busy executives and marketing professionals. Marketing Insights from A to Z presents the enlightened and well-informed musings of a true master of the art of marketing based on his distinguished forty-year career in the business. Other topics include branding, experiential advertising, customer relationship management, leadership, marketing ethics, positioning, recession marketing, technology, overall strategy, and much more. Philip Kotler (Chicago, IL) is the father of modern marketing and the S. C. Johnson and Son Distinguished Professor of International Marketing at Northwestern University's Kellogg Graduate School of Management, one of the definitive marketing programs in the world. Kotler is the author of twenty books and a consultant to nonprofit organizations and leading corporations such as IBM, General Electric, Bank of America, and AT&T.
William Gemkow An investigation of service quality in upscale hotels using the critical incident technique William Gemkow An investigation of service quality in upscale hotels using the critical incident technique Новинка

William Gemkow An investigation of service quality in upscale hotels using the critical incident technique

1664 руб.
Research Paper (postgraduate) from the year 2010 in the subject Business economics - Business Management, Corporate Governance, grade: A, University of Brighton (School of Service Management), course: International Hospitality Management, language: English, abstract: During the last years, quality has become crucial factor in the hospitality industry as customers become more demanding and evaluate the received services more critically. This research papers aims to identify and examine issues of service quality received in upscale hotels using the critical incident technique.The academic literature, including books, journals and other sources will be critically evaluated with interest to service quality and service failures. The findings are drawn from a survey conducted among students and lecturers.The results show a range of satisfiers and dissatisfiers relating the service delivery in an upscale hotel. Lastly, conclusion and recommendations for future research are given.
Robson Mekonnin Customer Relationship Management and Marketing performance of Bank Robson Mekonnin Customer Relationship Management and Marketing performance of Bank Новинка

Robson Mekonnin Customer Relationship Management and Marketing performance of Bank

4983 руб.
The book contributes to Customer relationship management and marketing performance literature by indicating a crucial role of customer relationship management for marketing performance of the banking sectors. Moreover, it also contributes to close the gap of empirical research in the field, which exists particularly due to the diverse attitude of customers in developing countries, like Ethiopia, to bring changes in building customer relationship in the banking sector.
Allen D. Spiegel Strategic Health Planning. Methods and Techniques Applied to Marketing/Management Allen D. Spiegel Strategic Health Planning. Methods and Techniques Applied to Marketing/Management Новинка

Allen D. Spiegel Strategic Health Planning. Methods and Techniques Applied to Marketing/Management

3927 руб.
Книга "Strategic Health Planning. Methods and Techniques Applied to Marketing/Management".
Johannes-Cornelius Adari, Henrik Thrane, Pascale Taube Focusing on premium brands Johannes-Cornelius Adari, Henrik Thrane, Pascale Taube Focusing on premium brands Новинка

Johannes-Cornelius Adari, Henrik Thrane, Pascale Taube Focusing on premium brands

9239 руб.
Inhaltsangabe:Abstract: The word marketing is always appearing in most articles and books dealing with selling, the word has been watered down and in many cases lost its true value and sense. Most people mistakenly identify marketing with selling and promotion - but selling is only the tip of the marketing iceberg. It is simply one of several marketing functions, and often not the most important one. If the marketer does a good job of identifying consumer needs, developing appropriate products, and pricing, distributing, and promoting them effectively, these goods will sell very easily. Companies have to search for buyers, identify their needs, design appropriate products, promote them, store and transport them, negotiate, and so on. Such activities as product development, search, communication, distribution, pricing, and service constitute core marketing activities. We have defined the core marketing activities; supporting the sales force in their pursuit of revenues and profit. The marketing department have to focus multiple tasks ranging from product development to pricing. Often the marketing department is so intertwined in the sales processes that the marketing and sales division is one division, in order to maintain the direction required in order to achieve the objectives set up by the management. In the first part of this case we will look at the general term; strategic marketing and set up fictitious examples of how a company in the automotive industry would deal wit...
David Stewart W. The Marketing Pathfinder. Key Concepts and Cases for Marketing Strategy and Decision Making David Stewart W. The Marketing Pathfinder. Key Concepts and Cases for Marketing Strategy and Decision Making Новинка

David Stewart W. The Marketing Pathfinder. Key Concepts and Cases for Marketing Strategy and Decision Making

5070.11 руб.
Dozens of lively international case studies that help readers put core marketing principles in a real-world context From market research to positioning and brand management to customer relations, marketing is the engine that drives innovation and growth in the modern business organization. This latest addition to the acclaimed Pathfinder series, like its popular predecessor, The Strategy Pathfinder, features a unique blend of core concepts and brief, international case studies. A refreshing contrast to traditional marketing texts and references, which tend to be prescriptive and directive, The Marketing Pathfinder offers professionals and marketing students alike an effective way to contextualize the marketing decisions they'll make in the real world of business. Not another one-size-fits-all marketing toolkit, The Marketing Pathfinder functions as a dynamic, interactive resource Each chapter presents a set of core concepts, frameworks, and tools, followed by five or more short, lively international case studies illustrating how the concepts and tools can be applied in the real world The case studies are specifically designed to encourage readers to pursue additional independent research and to encourage them to articulate and defend their decisions Throughout, the emphasis is on the reader as a marketing professional in the thick of it and responsible for the decisions they make
Miriam Mennen Applied Marketing Strategy - The Rocker Hotel Sunderland Miriam Mennen Applied Marketing Strategy - The Rocker Hotel Sunderland Новинка

Miriam Mennen Applied Marketing Strategy - The Rocker Hotel Sunderland

1627 руб.
Project Report from the year 2007 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 84 % - A, University of Sunderland, course: Strategic Marketing Management, language: English, abstract: The conducted marketing plan is hoping to achieve and support the hotel's major objective, which is to "aim for perfection in hospitality." (Tavistock Leisure, 2007)After an environmental analysis considering the macro and the micro environment, strength and weaknesses as well as potential future opportunities and threats will be outlined. 'The marketing mix in practice will be commented on, by focusing on the product in terms of branding and product development but also on the other elements of the marketing mix such as price, promotion and distribution. Move' will furthermore illustrate the research design used as well as other possible research methodologies, which could not be applied due to scale and scope of this piece of work.Finally, several strategic options and their approximate costs of implementation will be suggested, which could be realised by the Tavistock Roker Hotel. The marketing activities remain a very important factor of success and are crucial for the company to sustain profitable. One of the major strength of the hotel is site next to sea, offering its customers a wonderful view.
Naomi Chabongwa Tourism and hospitality training among Botswana.s tertiary institution. A stakeholder perspective Naomi Chabongwa Tourism and hospitality training among Botswana.s tertiary institution. A stakeholder perspective Новинка

Naomi Chabongwa Tourism and hospitality training among Botswana.s tertiary institution. A stakeholder perspective

6302 руб.
Master's Thesis from the year 2014 in the subject Tourism, grade: pass, Midlands State University (Midlands State University), course: Masters of Commerce in Tourism and Hospitality, language: English, abstract: This study was carried out to appraise the tourism and hospitality training in Botswana's institutions from a stakeholder's perspective. The stakeholders in this research were limited to the students and trainers/lecturers. The objectives of the study were: to determine stakeholders perceptions on the strengths of tourism and hospitality training among Botswana's tertiary institutions, to determine stakeholders perceptions on the weaknesses of tourism and hospitality training among Botswana's tertiary institutions, to determine the challenges faced by tourism and hospitality tertiary institutions with regard to delivering tourism training, to recommend strategies that may be adopted to improve the quality of tourism and hospitality training among Botswana's tertiary institutions. The purpose of the research was to examine the existing gap between the tourism and hospitality training and tourism manpower needs in Botswana. Current literature evaluation on the hospitality and tourism education and training shows a number of differences for the tourism and hospitality manpower needs especially in developed countries. The study adopted a qualitative technique which involved both students and industry staff filling the questionnaires and also head o...
Yasir Khan Marketing Plan Cinnabon Company Yasir Khan Marketing Plan Cinnabon Company Новинка

Yasir Khan Marketing Plan Cinnabon Company

2002 руб.
Seminar paper from the year 2014 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: B+, National University of Modern Languages, Islamabad (Institute of Business Management), course: MBA, language: English, comment: The paper got distinction in the batch, abstract: Presence of a well-designed marketing plan holds a pivotal position for the success of any product or service supplied in the market. It entails all the necessary arrangements ranging from the 4 Ps of marketing management to overall management of the products involved. The paper tends to bring forward the goals and objectives of marketing for the company, while also analyze the overall marketing strategy of the company. Nevertheless, coming up with a well-structured marketing plan is a way more challenging job, which is easier said than done. It can be considered as the backbone of profit making for any business, and ensures its long-term survival within a market. With the simultaneous transitions in global business practices, market trends, consumer behavior and Information and Communication Technology, survival in within a highly competitive market is becoming more and more difficult. In order to cope with these rising challenges, scholars and researchers have devised several analytical tools that enable a great deal in establishing a profit-yielding marketing plan.This marketing plan has been developed for the Cinnabon Company's signature Cinnam...
Lucy Moore Messy Hospitality Lucy Moore Messy Hospitality Новинка

Lucy Moore Messy Hospitality

1764 руб.
In this book Lucy Moore, the pioneer of Messy Church, explores the Christian principle of hospitality. She addresses the theology of hospitality and how it can be expressed at the welcome table, the activity table, the Lord's Table, the meal table, and in the home. Also included is learning from the secular hospitality industry, how to train Messy Church teams in hospitality, and five session plans for Messy Churches. Each section contains audit-style questions for the reader to apply in their own context.
Steve Baron, Kim Harris, Toni Hilton Services Marketing. Text and Cases Steve Baron, Kim Harris, Toni Hilton Services Marketing. Text and Cases Новинка

Steve Baron, Kim Harris, Toni Hilton Services Marketing. Text and Cases

10139 руб.
Книга "Services Marketing. Text and Cases".
And You Welcomed Me. A Sourcebook on Hospitality in Early Christianity And You Welcomed Me. A Sourcebook on Hospitality in Early Christianity Новинка

And You Welcomed Me. A Sourcebook on Hospitality in Early Christianity

2739 руб.
Книга "And You Welcomed Me. A Sourcebook on Hospitality in Early Christianity".
Kelly McGuire A. The Analytic Hospitality Executive. Implementing Data Analytics in Hotels and Casinos Kelly McGuire A. The Analytic Hospitality Executive. Implementing Data Analytics in Hotels and Casinos Новинка

Kelly McGuire A. The Analytic Hospitality Executive. Implementing Data Analytics in Hotels and Casinos

2972.38 руб.
Targeted analytics to address the unique opportunities in hospitality and gaming The Analytic Hospitality Executive helps decision makers understand big data and how it can drive value in the industry. Written by a leading business analytics expert who specializes in hospitality and travel, this book draws a direct link between big data and hospitality, and shows you how to incorporate analytics into your strategic management initiative. You'll learn which data types are critical, how to identify productive data sources, and how to integrate analytics into multiple business processes to create an overall analytic culture that turns information into insight. The discussion includes the tools and tips that help make it happen, and points you toward the specific places in your business that could benefit from advanced analytics. The hospitality and gaming industry has unique needs and opportunities, and this book's targeted guidance provides a roadmap to big data benefits. Like most industries, the hospitality and gaming industry is experiencing a rapid increase in data volume, variety, and velocity. This book shows you how to corral this growing current, and channel it into productive avenues that drive better business. Understand big data and analytics Incorporate analytics into existing business processes Identify the most valuable data sources Create a strategic analytic culture that drives value Although the industry is just beginning to recognize the value of big data, it's important to get up to speed quickly or risk losing out on benefits that could drive business to greater heights. The Analytic Hospitality Executive provides a targeted game plan from an expert on the inside, so you can start making your data work for you.
Muhamed Disha Interaction between marketing and quality at Kosovo SME's Muhamed Disha Interaction between marketing and quality at Kosovo SME's Новинка

Muhamed Disha Interaction between marketing and quality at Kosovo SME's

7533 руб.
Kosovo goods were synonymous with cheapness and low quality, but over time their quality initiatives began to be successful, trying to achieve higher levels of quality in products and services. Many companies are working very hard to achieve high quality goods and services and using them as competitive advantages in their businesses. This book provides the quality management practices and the marketing performance of a large number of companies in Kosovo in different sectors in order to determine the relationships between these practices. This book, therefore, suggested that marketing should play an important role in ensuring that quality strategies reflect "real" customer's attitudes and beliefs by collecting and analysing market information and actively representing the "voice of customers" in quality strategy formulation at Kosovo companies. This book aimed students of marketing management, business people, people who would be interested in quality management and marketing in Kosovo and particularly anyone who wants to know about the interaction between marketing and quality at Kosovo SME's.
Roland Smart The Agile Marketer. Turning Customer Experience Into Your Competitive Advantage Roland Smart The Agile Marketer. Turning Customer Experience Into Your Competitive Advantage Новинка

Roland Smart The Agile Marketer. Turning Customer Experience Into Your Competitive Advantage

1651.32 руб.
The marketer's guide to modernizing platforms and practices Marketing in the digital era is a whole new game: it's fundamentally about competing on the customer experience. Marketers must integrate a complex set of technologies to capture the customer's digital body language—and thereby deliver the right experiences, at the right times, via the right channels. This approach represents a formidable technological and practical challenge that few marketers have experience with. The methods that enable marketers to meet this challenge are emerging from an unexpected place: the world of software development. The Agile methodologies that once revolutionized software development are now revolutionizing marketing. Agile provides the foundation for alignment between the marketing and product management sides. It can unleash a whole array of new marketing opportunities for growth hacking as well as for «baking» marketing directly into your products or services. Beyond that, as a discipline it can serve as a bridge to strategic alignment, positioning the chief marketing officer alongside the chief product officer as the two primary drivers of the business. Written by a premier practitioner of modern marketing, this book will provide you with: Insights on the evolution of product development and management in the organization—and why marketing must partner with them in the new era An understanding of Agile methods and their application to marketing A plan for integrating Agile with your traditional methods Tactics to drive alignment with product management A pathway to becoming the steward of customer experience Rich with examples, case studies, illustrations, and exercises drawn from the author's wide-ranging experience (from startups to a top global technology company), The Agile Marketer will help you transform marketing in your organization, in spirit and practice—and help realize its critical roles in product management and the customer experience.
T.V. Ramana Impact of Change Management on Human Resource Management T.V. Ramana Impact of Change Management on Human Resource Management Новинка

T.V. Ramana Impact of Change Management on Human Resource Management

3167 руб.
Change is inevitable. it is found that Change management has a positive impact on HRM as the managers are managing the HR in proper manner. Well being, motivation, Job security, loyalty and morale measures have mean level of impact on the employees. However, employees should involve in framing loss recovery measures for firm efficiency. - Concept of Change Management - Literature on Change Management - Theoretical Framework on Change Management - Change Management in APSRTC - Human Resource Policy - Change in marketing issues - Finance and Governmental Policy - Change impact on HRM - Change in marketing issues of APSRTC - APSRTC in East Godavari District Region - Factors changed because of change - Successful change-the three stage model - Employees’ perceptions on the impact
Mauricio Jesús Martínez Delfín Marketing Strategy for SMEs in Emerging Economies Mauricio Jesús Martínez Delfín Marketing Strategy for SMEs in Emerging Economies Новинка

Mauricio Jesús Martínez Delfín Marketing Strategy for SMEs in Emerging Economies

6377 руб.
Thesis (M.A.) from the year 2013 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 88.3, The University of Liverpool (School Of Management), course: MASTER OF SCIENCE IN GLOBAL MARKETING, language: English, abstract: The exponential growth of trade liberalization, the global economic policies, the uncertainty in international markets, and the lack of competitiveness of the Mexican business sector, have had negative impact over the Mexican SMEs, over the past three decades. In this sense, the lack of competitiveness is the main reason why 80% of SMEs fails in the first five years and 90% during the ten first years.Competitiveness is an imperative issue for all the countries in order to maintain or increase high levels of income and employment, and it can only be achieved through diversification, keeping away from the dependence on primary-commodity products and moving up to marketing and branded products. This research investigated the problem of the loss of competitiveness of Mexican SMEs, from the point of view of marketing and brand management, and its main objective is to find the kind of marketing management and branding deficiencies, which are preventing the competitiveness of Mexican SMEs against the global competition.A triangulation methodological approach (quantitative & qualitative) was used, included questionnaires and group interviews with Mexican SMEs business leaders, in order to get first-hand...
Sreepada Hegde and Vijayalaxmi Chidambar Hegde Business Development Concepts Sreepada Hegde and Vijayalaxmi Chidambar Hegde Business Development Concepts Новинка

Sreepada Hegde and Vijayalaxmi Chidambar Hegde Business Development Concepts

3944 руб.
Business Development and its associated tasks and processes are often indiscernible from traditional management and marketing approaches, such as strategic management, marketing management, sales and marketing, and entrepreneurship. Business is the major component of resurgence for economic development of any country. Business and Industries, not only instrument of change vehicle but for growth and diversification. The role of Industries were adequately realized long back, in particularly suited for the better utilization of local resources and for the achievement of local self-sufficiency in respect of certain types of essentialities. The most pressing need in Ethiopia is rapid industrialization to achieving the basic objectives of their economic and social progress. The development of industries will contribute to expansion of existing industrial growth.
Mark Jeffery Data-Driven Marketing. The 15 Metrics Everyone in Marketing Should Know Mark Jeffery Data-Driven Marketing. The 15 Metrics Everyone in Marketing Should Know Новинка

Mark Jeffery Data-Driven Marketing. The 15 Metrics Everyone in Marketing Should Know

1978.28 руб.
NAMED BEST MARKETING BOOK OF 2011 BY THE AMERICAN MARKETING ASSOCIATION How organizations can deliver significant performance gains through strategic investment in marketing In the new era of tight marketing budgets, no organization can continue to spend on marketing without knowing what's working and what's wasted. Data-driven marketing improves efficiency and effectiveness of marketing expenditures across the spectrum of marketing activities from branding and awareness, trail and loyalty, to new product launch and Internet marketing. Based on new research from the Kellogg School of Management, this book is a clear and convincing guide to using a more rigorous, data-driven strategic approach to deliver significant performance gains from your marketing. Explains how to use data-driven marketing to deliver return on marketing investment (ROMI) in any organization In-depth discussion of the fifteen key metrics every marketer should know Based on original research from America's leading marketing business school, complemented by experience teaching ROMI to executives at Microsoft, DuPont, Nisan, Philips, Sony and many other firms Uses data from a rigorous survey on strategic marketing performance management of 252 Fortune 1000 firms, capturing $53 billion of annual marketing spending In-depth examples of how to apply the principles in small and large organizations Free downloadable ROMI templates for all examples given in the book With every department under the microscope looking for results, those who properly use data to optimize their marketing are going to come out on top every time.
Gaynor Lea-Greenwood Fashion Marketing Communications Gaynor Lea-Greenwood Fashion Marketing Communications Новинка

Gaynor Lea-Greenwood Fashion Marketing Communications

3169.87 руб.
Fashion is all about image. Consequently, fashion marketing communications – encompassing image management and public relations, branding, visual merchandising, publicity campaigns, handling the media, celebrity endorsement and sponsorship, crisis management etc. – have become increasingly important in the fashion business. This textbook for students of fashion design, fashion marketing, communications and the media sets out all that they need for the increasing number of courses in which the subject is a part.
Ahmad Shammout Relationship Marketing in Hospitality Ahmad Shammout Relationship Marketing in Hospitality Новинка

Ahmad Shammout Relationship Marketing in Hospitality

6359 руб.
Increasingly, relationship marketing (RM) has been viewed to be critical to the success of hotels, with the growing understanding that acquiring new customers is far more expensive than maintaining existing ones. While keeping customers loyal, however, is a key objective of RM, there is little agreement on which antecedents could be used to achieve this aim. In response, this book develops a model of relationship marketing based on a review of the literature to empirically investigate in one single model: (1) the affect of relational bonds (financial, social and structural) on relationship quality and customer emotions; (2) emotions on relationship quality; and (3) the ultimate affect of both relationship quality and emotions on customer loyalty. In particular, this book seeks to investigate the role of the emotions variable as a consequence of relational bonds (financial, social and structural), and antecedent of relationship quality. The analysis should help shed some light on this the practice of relationship marketing by hotels, and should beespecially useful to professionals in the hospitality industry and anyone who has interest in RM research.
Malte Rücker Revenue Management Integration Malte Rücker Revenue Management Integration Новинка

Malte Rücker Revenue Management Integration

4477 руб.
Diploma Thesis from the year 2010 in the subject Tourism, grade: 1,8, International University of Applied Sciences Bad Honnef - Bonn (Internationale Hochschule Bad Honnef-Bonn (IUBH)), course: International Tourism and Hospitality Management, language: English, abstract: The diploma thesis assesses the opportunity to implement an integrated approach to revenue management in order to meet the challenges of the competitive tourism environment, which are particularly stemming from the increasing importance of the internet. It is proposed that effective and efficient coordination of the disciplines of revenue management, marketing, sales and e-commerce leads to Revenue Management Integration (RMI), which has a positive effect on financial performance and competitiveness. The thesis aims at identifying key linkages among the disciplines and creates a guideline of how the integration may be achieved. Using multivariate regression, it is tested with 30 hotels, affiliated to eight of the largest hotel chains in Germany, whether Revenue Management Integration is positively related to financial performance. The study showed that integrated revenue management is positively related to RevPAR performance in hotel properties, while the relationship to other profitability measures, such as Return on Equity (ROE) and Operating Profit Margin (OPM) did not yield clear results.
Norazah Mohd Suki Services Marketing Norazah Mohd Suki Services Marketing Новинка

Norazah Mohd Suki Services Marketing

8927 руб.
Services Marketing: Empirical Issues, places marketing issues within a broader general management context. The present book includes in its wide spectrum all the five issues on services marketing: the influence of marketing orientation on firms' marketing competency; use of social, structural and financial relationship marketing programs in building customer-salesperson and customer-firm relationships; and the importance of service quality in bank selection for mortgage loans. Examining the response of female fashion shoppers towards the mall atmosphere; and the effects social cues in the store environment on store image are also presented in this book whom act as empirical issues of highlights by marketers and managers. The chapters presented lay out the building blocks for studying services and understanding how consumers behave in a services context. Hence, this book grants substantial deliberation on information concerning to services marketing issues in Malaysia. This book may be used for support material for courses in either services marketing or service management.
Achieving Success Through Innovation. Cases and Insights from the Hospitality, Travel, and Tourism Industry Achieving Success Through Innovation. Cases and Insights from the Hospitality, Travel, and Tourism Industry Новинка

Achieving Success Through Innovation. Cases and Insights from the Hospitality, Travel, and Tourism Industry

4452 руб.
This book investigates the genesis and success of innovation in the hospitality industry as detailed in over four dozen case studies. In many of the cases studies, the innovators themselves provide the insights into their innovative inspiration and the lessons learned from the way they brought their innovative ideas to life. The cases include innovations for improved customer service, stronger human resources, and new food service and lodging concepts. While updated technology forms the basis for many of the innovations, some of the cases focus specifically on technology improvements, with a particular focus on the use of technology as a mediator in the service value chain. With the passage of several years, the book shares the outcome of the innovative concepts-most of which continue to operate. The lessons presented will provide you a valuable perspective on success through innovation, whether you are operating in the hospitality industry or another business.
Patrick Forsyth, Ian Forsyth Channel Management. Marketing 04.07 Patrick Forsyth, Ian Forsyth Channel Management. Marketing 04.07 Новинка

Patrick Forsyth, Ian Forsyth Channel Management. Marketing 04.07

2777 руб.
Книга "Channel Management. Marketing 04.07".
Gary W. Randazzo A Manager's Guide to Building a Successful Business Gary W. Randazzo A Manager's Guide to Building a Successful Business Новинка

Gary W. Randazzo A Manager's Guide to Building a Successful Business

4552 руб.
In today's world, managers need real market examples to demonstrate the effective use of certain management and marketing principles. This book will give you just that as well as an introduction to programs developed over a 40-year career to help manage all aspects of a business and to develop and execute marketing strategies. You and other managers and executives will utilize this book as a guide to grow an established business or start a new one, and a reference book for unique management challenges as well. It differs from other business books in that it introduces certain management techniques and processes and shows how they are critical to executing successful marketing strategies. Each chapter covers a founding principle of management in Part I and a founding principle of marketing in Part II. The examples used in the book are from large and small organizations in which the author was personally involved. The techniques introduced are based on those studied at most universities, and are used in solutions applied to challenges facing these organizations.
Gerd Nufer Event-Marketing und -Management Gerd Nufer Event-Marketing und -Management Новинка

Gerd Nufer Event-Marketing und -Management

9864 руб.
Книга "Event-Marketing und -Management".
Ralph Berndt, Claudia Fantapié Altobelli, Matthias Sander Internationales Marketing-Management Ralph Berndt, Claudia Fantapié Altobelli, Matthias Sander Internationales Marketing-Management Новинка

Ralph Berndt, Claudia Fantapié Altobelli, Matthias Sander Internationales Marketing-Management

5789 руб.
Книга "Internationales Marketing-Management".
Wolfgang Fuchs, Fritz Unger Management der Marketing-Kommunikation Wolfgang Fuchs, Fritz Unger Management der Marketing-Kommunikation Новинка

Wolfgang Fuchs, Fritz Unger Management der Marketing-Kommunikation

8439 руб.
Книга "Management der Marketing-Kommunikation".
Marketing-Management mit Multimedia Marketing-Management mit Multimedia Новинка

Marketing-Management mit Multimedia

9377 руб.
Книга "Marketing-Management mit Multimedia".
APARNA A TEMBULKAR MARKETING MANAGEMENT APARNA A TEMBULKAR MARKETING MANAGEMENT Новинка

APARNA A TEMBULKAR MARKETING MANAGEMENT

2914 руб.
1 New Product Development and Product Life Cycle 2 Price 3 Place 4 Promotion 5 Marketing Planning And Control
Mathan Malarkodi,Thangarasu Samsai and Krishnan Divya Agricultural Marketing Management Mathan Malarkodi,Thangarasu Samsai and Krishnan Divya Agricultural Marketing Management Новинка

Mathan Malarkodi,Thangarasu Samsai and Krishnan Divya Agricultural Marketing Management

3944 руб.
This is a book on Agricultural Marketing Management which is prepared by referring various books and websites for giving lectures to under graduate students. The book content is organised into 12 chapters covering about the market, Agricultural marketing and institutions. The content of the book is highly selective and I hope this book will serve the teaching and learning needs of most instructors and students of Agribusiness management.
Rajagopal Consumer Behavior Theories. Convergence of Divergent Perspectives with Applications to Marketing and Management Rajagopal Consumer Behavior Theories. Convergence of Divergent Perspectives with Applications to Marketing and Management Новинка

Rajagopal Consumer Behavior Theories. Convergence of Divergent Perspectives with Applications to Marketing and Management

4802 руб.
This book critically examines and analyzes the classical and neoclassical behavioral theories in reference to consumer decision-making across the business cultures. Discussions in the book present new insights on drawing contemporary interpretations to the behavioral theories of consumers, and guide the breakthrough strategies in marketing.
Andreas Keller Marketing Management Approach at ADMECO AG Andreas Keller Marketing Management Approach at ADMECO AG Новинка

Andreas Keller Marketing Management Approach at ADMECO AG

1539 руб.
Seminar paper from the year 2003 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1, University of Strathclyde, language: English, abstract: This paper discusses the potential benefits of marketing management for a small business operation, in this case ADMECO AG. The first part of the assignment introduces the concept of marketing orientation as a theory and critically assesses the marketing orientation in the company. In section two, a marketing audit evaluates the current situation, drawing on supporting material from primary & secondary market research sources. The potential for marketing activities in the organisation is considered in section three, while section four offers an example of a 3-part recommendation on alternative sales channels, new communication technology and relationship management as an added value for the customer and for corporate performance. Finally, the last section takes my recommendations for the company and builds a possible plan of action on them.
Tim J. Smith, Tim J. Smith Phd Hawks, Seagulls, and Mice. Paradigms for Systematically Growing Revenue in Business Markets Tim J. Smith, Tim J. Smith Phd Hawks, Seagulls, and Mice. Paradigms for Systematically Growing Revenue in Business Markets Новинка

Tim J. Smith, Tim J. Smith Phd Hawks, Seagulls, and Mice. Paradigms for Systematically Growing Revenue in Business Markets

2439 руб.
Hawks, Seagulls, & Mice is an eye-opening resource for executives, entrepreneurs, venture capitalist, and everyone else involved in sales and marketing in business markets. It presents business-tested conceptual and quantitative models for driving performance in creating customers and capturing profits in plain-spoken terms and supported by numerous case studies and examples. Explore business markets from the following perspectives:Strategic growth patterns Sales and marketing organization design Sales and marketing activity management Customer buying process Psychological and business value communication Sales and marketing performance audits¿Finally! Someone has shifted the old B2B paradigm of sales and marketing and provided some dynamic, new, easy-to-use, quantitative models for integrating the two around business goals.¿Gordon Hochhalter, Partner, Creativitystrategyconnectivity, Mobium Creative Group fills two major gaps in the marketing book universe¿marketing in business-to-business markets and the integration of sales and marketing functions. Smith addresses these gaps in a systematic and comprehensive manner. A solid effort.¿ Puneet Manchanda, Associate Professor of Marketing, University of Chicago Graduate Schools of Business¿Smith¿s¿Hawks, Seagulls, & Mice is a just-in-time work, immediately needed by many and useful to all those businesses that wish to grow their revenues in today¿s dynamic and exceedingly complex competitive marketplace.¿Green R. Miller, ...
Umair Tahir Impact of Motivations to Generate User-Generated Content on Purchasing Decisions of Consumers of Hospitality Industry in Pakistan Umair Tahir Impact of Motivations to Generate User-Generated Content on Purchasing Decisions of Consumers of Hospitality Industry in Pakistan Новинка

Umair Tahir Impact of Motivations to Generate User-Generated Content on Purchasing Decisions of Consumers of Hospitality Industry in Pakistan

5477 руб.
Thesis (M.A.) from the year 2014 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 3.7, Lovely Professional University, Punjab (IBIT), course: marketing, language: English, abstract: Social networking has become a vital component of the current era which is not only being utilized by the public but also the corporate sector is using it for marketing purposes. The success of social web as a marketing tool is because of its enormous usage and it bears minimum cost to the firms. Over the past few decades the use of personal computers and laptops has increased dramatically. Moreover the use of Internet and the social websites is progressing among the users. Different business companies are taking the advantage of this trend and are using social network as a vehicle to reach millions of their customers and repeat buyers. For industry such as hospitality industry where it is extremely important to stay in touch with customers constantly and provide them latest updates regarding the services, social networking sites are being considered one of the most effective and efficient tool. However the corporate firms are not utilizing this platform to its maximum level and there is still lot more potential that has to explored and understood. The purpose of this study is to evaluate the effect of the customer/user generated advertisement on the hospitality industry and analyze the different marketing strategies being implement...
James Seligman Customer Experience in Modern Marketing James Seligman Customer Experience in Modern Marketing Новинка

James Seligman Customer Experience in Modern Marketing

2889 руб.
Customer Experience Management in Modern Marketing is a dynamic approach to the co-creation of value through the relationship. The book, chapter by chapter provides information, examples of how to develop and create a lasting experience for your customers
Mathias Lüdtke-Handjery How can databases improve sales. Mathias Lüdtke-Handjery How can databases improve sales. Новинка

Mathias Lüdtke-Handjery How can databases improve sales.

2052 руб.
Forschungsarbeit aus dem Jahr 2004 im Fachbereich BWL - Marketing, Unternehmenskommunikation, CRM, Marktforschung, Social Media, Note: 1,0, Dublin Institute of Technology (School of Marketing), 51 Quellen im Literaturverzeichnis, Sprache: Deutsch, Abstract: The evolution from transaction marketing to relationship marketing in recent years has resulted in a need for more rigorous databases and greater utilisation of current computerised tracking systems. Customer relationship management is a combination of people, processes and technology that seeks to understand organisations' customers. It is an integrated approach to managing relationships by focussing on customer retention and relationship development. Organisations that successfully implement customer relationship management will reap the rewards in customer loyalty and long runs profitability. The impact of information technology in the relationship marketing context, such as database management systems, data warehouses, and data mining, is increasing, due to technological development which facilitates the storage and analysis of massive amounts of data. However, successful implementation is elusive to many organisations, mostly because they do not understand that customer relationship management requires company-wide, cross-functional, customer-focused business re-engineering. Furthermore, while organisations are collecting and analysing data, consumers are becoming increasingly concerned about the privacy of their ...
Judy Allen Marketing Your Event Planning Business. A Creative Approach to Gaining the Competitive Edge Judy Allen Marketing Your Event Planning Business. A Creative Approach to Gaining the Competitive Edge Новинка

Judy Allen Marketing Your Event Planning Business. A Creative Approach to Gaining the Competitive Edge

2972.38 руб.
Practical, prescriptive advice on successfully marketing your event planning business Recent years have been tough on the event planning industry. The terrorist attacks of September 11, 2001, economic downturns, wars, and SARS have all negatively impacted the business. There are fewer corporate dollars dedicated to travel budgets and special events, creating even more pressure on businesses in an already highly competitive industry. This book tells you all you need to know to market your business and build your client base in good times and bad. Marketing Your Event Planning Business shows you how to gain a competitive advantage by setting yourself apart from the competition, pursuing new markets, and soliciting sales. It covers all the vital topics in event planning marketing, including how to diversify your client base, develop niche markets, improve your customer service, establish emergency business plans, and much more. Ideal for event planners, marketing managers in the industry, and professionals in the hospitality, culinary, or travel industries Includes actionable advice on successfully marketing an event planning business Features illustrative examples, practical tips, and useful checklists and other resources Marketing Your Event Planning Business is packed with practical tips and examples, giving you creative new ways to showcase your talents, build your business, and bring added value to your clients.
Mol Н. English for Tourism and Hospitality Course Book & audio CDs (x2) Mol Н. English for Tourism and Hospitality Course Book & audio CDs (x2) Новинка

Mol Н. English for Tourism and Hospitality Course Book & audio CDs (x2)

1034 руб.
English for Tourism and Hospitality in Higher Education Studies The Garnet Education English for Specific Academic Purposes series won the Duke of Edinburgh English Speaking Union English Language Book Award in 2009. English for Tourism and...

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Apply software-inspired management concepts to accelerate modern marketing In many ways, modern marketing has more in common with the software profession than it does with classic marketing management. As surprising as that may sound, it's the natural result of the world going digital. Marketing must move faster, adapt more quickly to market feedback, and manage an increasingly complex set of customer experience touchpoints. All of these challenges are shaped by the dynamics of software—from the growing number of technologies in our own organizations to the global forces of the Internet at large. But you can turn that to your advantage. And you don't need to be technical to do it. Hacking Marketing will show you how to conquer those challenges by adapting successful management frameworks from the software industry to the practice of marketing for any business in a digital world. You'll learn about agile and lean management methodologies, innovation techniques used by high-growth technology companies that any organization can apply, pragmatic approaches for scaling up marketing in a fragmented and constantly shifting environment, and strategies to unleash the full potential of talent in a digital age. Marketing responsibilities and tactics have changed dramatically over the past decade. This book now updates marketing management to better serve this rapidly evolving discipline. Increase the tempo of marketing's responsiveness without chaos or burnout Design «continuous» marketing programs and campaigns that constantly evolve Drive growth with more marketing experiments while actually reducing risk Architect marketing capabilities in layers to better scale and adapt to change Balance strategic focus with the ability to harness emergent opportunities As a marketer and a manager, Hacking Marketing will expand your mental models for how to lead marketing in a digital world where everything—including marketing—flows with the speed and adaptability of software.
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