cim coursebook 0708 marketing in practice



Intelligent Business: Advanced: Coursebook CDs (аудиокурс на 2 CD) Intelligent Business: Advanced: Coursebook CDs (аудиокурс на 2 CD) Новинка

Intelligent Business: Advanced: Coursebook CDs (аудиокурс на 2 CD)

350 руб.
Learn Business: Topic-based Coursebook provides an accessible introduction to key concepts in today's business world; Informative and up-to-date authentic material from the Economist; Fully benchmarked alongside the Cambridge ВЕС exam suite and Common European Framework; Workbook with extensive exam practice and ВЕС Preliminary Practice Test; Thorough writing support in dedicated Style Guide booklet.
Gray Elizabeth, Evans Virginia Welcome 3. Workbook Gray Elizabeth, Evans Virginia Welcome 3. Workbook Новинка

Gray Elizabeth, Evans Virginia Welcome 3. Workbook

902 руб.
"Welcome" is a three-level beginner's course for children learning English. The workbook accompanies "Welcome 3" coursebook. "Welcome 3: Workbook" includes: 18 units corresponding to the coursebook units; In a Word! (a thematic picture dictionary for each module); five sections: vocabulary, grammar, communication, listening, reading and writing; pictures in full colour; further practice in reading, writing and listening; progress tests.
Einfuhrung in die CIM-Praxis Einfuhrung in die CIM-Praxis Новинка

Einfuhrung in die CIM-Praxis

9164 руб.
Книга "Einführung in die CIM-Praxis".
Wolfgang Maßberg Fertigungsinseln in CIM-Strukturen Wolfgang Maßberg Fertigungsinseln in CIM-Strukturen Новинка

Wolfgang Maßberg Fertigungsinseln in CIM-Strukturen

9252 руб.
Книга "Fertigungsinseln in CIM-Strukturen".
Günter Warnecke Expertensysteme in CIM Günter Warnecke Expertensysteme in CIM Новинка

Günter Warnecke Expertensysteme in CIM

9314 руб.
Книга "Expertensysteme in CIM".
Cambridge English for Marketing (+ CD-ROM) Cambridge English for Marketing (+ CD-ROM) Новинка

Cambridge English for Marketing (+ CD-ROM)

1622 руб.
Endorsed by the Chartered Institute of Marketing (CIM), this short course (40-60 hours) uses practical tasks and realistic scenarios to develop the specialist language and communication skills needed for a career in marketing. Cambridge English for Marketing covers a wide range of marketing topics, from understanding the role of marketing in an organisation through to launching a new product. The ten standalone units allow learners to focus on the areas of marketing most important to them and as well as teaching specialist vocabulary and marketing theory, the course also develops job-specific skills such as carrying out marketing audits, preparing marketing campaigns, organising events and developing digital marketing strategies. The course requires no specialist knowledge on the part of the teacher and comprehensive teacher's notes are available online.
Elizabeth Gray, Virginia Evans Welcome Plus 3: Vocabulary and Grammar Practice Elizabeth Gray, Virginia Evans Welcome Plus 3: Vocabulary and Grammar Practice Новинка

Elizabeth Gray, Virginia Evans Welcome Plus 3: Vocabulary and Grammar Practice

1323 руб.
Welcome plus 3 Vocabulary & Grammar Practice is specially designed to help pupils consolidate and reinforce the vocabulary and structures presented in the main coursebook. Welcome plus 3 - дополнение к первой половине курса Welcome 2.
First Expert: Coursebook with MyEnglishLab (+ 2 CD) First Expert: Coursebook with MyEnglishLab (+ 2 CD) Новинка

First Expert: Coursebook with MyEnglishLab (+ 2 CD)

3903 руб.
"First Expert" coursebook supports students by giving them: A wide range of stimulating and up-to-date topics; Self-contained lessons which can be taught in any order; Task analysis activities to encourage self-evaluation and better understanding of key language; Extensive grammar, vocabulary and exam practice activities; Strategies for approaching exam task types.
Evans Virginia, Gray Elizabeth Welcome Plus-2. Vocabulry and Grammar practice. Beginner Evans Virginia, Gray Elizabeth Welcome Plus-2. Vocabulry and Grammar practice. Beginner Новинка

Evans Virginia, Gray Elizabeth Welcome Plus-2. Vocabulry and Grammar practice. Beginner

1362 руб.
Welcome plus 2 Vocabulary & Grammar Practice is specially designed to help pupils consolidate and reinforce the vocabulary and structures presented in the main coursebook. Key features - Lexical and grammar exercises for each unit - Clear and brief explanation of the structures - Handwriting Practice
Move: Coursebook: Intermediate Level (+ CD-ROM) Move: Coursebook: Intermediate Level (+ CD-ROM) Новинка

Move: Coursebook: Intermediate Level (+ CD-ROM)

2199 руб.
Features a course for adults and young adults. This course has a communicative syllabus that helps students express themselves through English. This coursebook with CD-ROM includes various topics, grammar and vocabulary activities, integrated skills tasks, review units and practice pages.
Evans Virginia, Gray Elizabeth Welcome Plus 1. Vocabulary and Grammar Practice. Beginner Evans Virginia, Gray Elizabeth Welcome Plus 1. Vocabulary and Grammar Practice. Beginner Новинка

Evans Virginia, Gray Elizabeth Welcome Plus 1. Vocabulary and Grammar Practice. Beginner

1318 руб.
"Welcome plus 1 Vocabulary & Grammar Practice" is specially designed to help pupils consolidate and reinforce the vocabulary and structures presented in the main coursebook. Key features Lexical and grammar exercises for each unit. Clear and brief explanation of the structures. Handwriting Practice. Welcome plus 1 - дополнение к первой половине курса Welcome 1.
Move: Intermediate (аудиокурс на 2 CD) Move: Intermediate (аудиокурс на 2 CD) Новинка

Move: Intermediate (аудиокурс на 2 CD)

2539 руб.
Move is a five-level course for adults and young adults. Each level of contains: A Coursebook with three 15-hour modules and helpful practice and reference sections An interactive CD-ROM; A comprehensive Teacher's Book; A Class CD set; This Class CD set includes all Coursebook: listening and pronunciation activities; reading texts for optional use. CD 1 covers Modules I and 2 of the Coursebook CD2 covers Module 3 of the Coursebook/
Elizabeth Gray, Virginia Evans Welcome Plus 1: Vocabulary and Grammar Practice Elizabeth Gray, Virginia Evans Welcome Plus 1: Vocabulary and Grammar Practice Новинка

Elizabeth Gray, Virginia Evans Welcome Plus 1: Vocabulary and Grammar Practice

1125 руб.
"Welcome plus 1 Vocabulary & Grammar Practice" is specially designed to help pupils consolidate and reinforce the vocabulary and structures presented in the main coursebook. Key features Lexical and grammar exercises for each unit. Clear and brief explanation of the structures. Handwriting Practice. Welcome plus 1 - дополнение к первой половине курса Welcome 1.
Evans Virginia, Gray Elizabeth Welcome Plus-3. Vocabulary and Grammar Practice Evans Virginia, Gray Elizabeth Welcome Plus-3. Vocabulary and Grammar Practice Новинка

Evans Virginia, Gray Elizabeth Welcome Plus-3. Vocabulary and Grammar Practice

1323 руб.
Welcome plus 3 Vocabulary & Grammar Practice is specially designed to help pupils consolidate and reinforce the vocabulary and structures presented in the main coursebook. Key features o Lexical and grammar exercises for each unit o Clear and brief explanation of the structures o Handwriting Practice
Wavelength Elementary: Workbook Wavelength Elementary: Workbook Новинка

Wavelength Elementary: Workbook

699 руб.
Reinforces the structures and language already covered in the Coursebook "Extend Your..." pages (optional) offer students more challenging practice in reading and writing skills and structures
CIM The The Marketing Century. How Marketing Drives Business and Shapes Society CIM The The Marketing Century. How Marketing Drives Business and Shapes Society Новинка

CIM The The Marketing Century. How Marketing Drives Business and Shapes Society

3012.01 руб.
Written to celebrate the Institute's centenary, The Marketing Century explains: how the key elements of marketing have developed; how the various aspects of marketing contribute to performance; what it is that great marketers do; and how the discipline of marketing may develop in the future. While The Marketing Century describes the years since 1911 it also describes the 21st Century: a time when the ability to understand and connect with customers is more rewarding, complex and valuable than ever. It explains: The three forces shaping the past, present and future of marketing: globalization, technology and ethics How people behave and connect – and how businesses can benefit from these insights The need to manage for the long-term as well as the short-term Marketing's impact on business strategy and leadership The last 100 years have seen a rapid rise in the impact of marketing. It is an activity which has grown in scope and significance, with more people than ever before now engaged in the exciting, fast-changing world of marketing. The development of the Chartered Institute of Marketing closely reflects the growth and progress of business in general and marketing in particular. Just as marketing has developed as an activity that is highly valued, varied and vital in its contribution to business success, so the Institute’s work has expanded as an indispensable source of insight, guidance and practical support. The Marketing Century provides expert analysis of some of the most significant developments in marketing of the last 100 years – and the next 100. Each chapter looks at the past, present and future of a different area of marketing, with chapters covering: Strategic Marketing (Martha Rogers and Don Peppers) Customer Relationship Management (Merlin Stone) Segmentation (Malcolm McDonald) Innovation (John Saunders and Veronica Wong) Public Relations (Paul Mylrea) Branding (Graham Hales) Advertising (Jonathan Gabay) Digital Marketing (Philip Sheldrake) Sales and Business Development (Beth Rogers) Sustainability (John Grant) Internal Marketing (Keith Glanfield) Social Marketing (Paul White and Veronica Sharp) Each chapter explains: How the subject has developed What is currently ‘best practice’ How this aspect of marketing connects with other topics The influences and trends shaping the future
Evans Virginia, Gray Elizabeth Welcome Plus-5. Vocabulary and Grammar Practice Evans Virginia, Gray Elizabeth Welcome Plus-5. Vocabulary and Grammar Practice Новинка

Evans Virginia, Gray Elizabeth Welcome Plus-5. Vocabulary and Grammar Practice

1318 руб.
Welcome plus 5 Vocabulary & Grammar Practice is specially designed to help pupils consolidate and reinforce the vocabulary and structures presented in the main coursebook. Key features Lexical and grammar exercises for each unit Clear and brief explanation of the structures Check your Progress. Welcome plus 5 - дополнение к первой половине курса Welcome 3.
Elizabeth Gray, Virginia Evans Welcome Plus 5: Vocabulary and Grammar Practice Elizabeth Gray, Virginia Evans Welcome Plus 5: Vocabulary and Grammar Practice Новинка

Elizabeth Gray, Virginia Evans Welcome Plus 5: Vocabulary and Grammar Practice

856 руб.
Welcome plus 5 Vocabulary & Grammar Practice is specially designed to help pupils consolidate and reinforce the vocabulary and structures presented in the main coursebook. Key features Lexical and grammar exercises for each unit Clear and brief explanation of the structures Check your Progress. Welcome plus 5 - дополнение к первой половине курса Welcome 3.
Klaus-Jürgen Peschges CIM-Aus- und Weiterbildung. Entwicklung eines CIM-Lehr- und Lernsystems Klaus-Jürgen Peschges CIM-Aus- und Weiterbildung. Entwicklung eines CIM-Lehr- und Lernsystems Новинка

Klaus-Jürgen Peschges CIM-Aus- und Weiterbildung. Entwicklung eines CIM-Lehr- und Lernsystems

9314 руб.
Ausgangspunkt für die Einführung von CIM (Computer Integrated Manufacturing) ist, daß alle technischen und organisatorischen Maßnahmen am Menschen orientiert sein müssen und dessen Unterstützung erfordern. Unter CIM wurde in der Vergangenheit der integrierte rechnerunterstützte Produktentste­ hungsprozeß verstanden. Nach heutigem Verständnis umfaßt CIM alle Abläufe im Unter­ nehmen mit dem Ziel einer ganzheitlichen Sicht- und Arbeitsweise in Planung, Realisierung und Vertrieb eines Produkts, aber auch in Nutzung sowie Entsorgung und Recycling. CIM be­ einflußt nachhaltig alle Bereiche eines Unternehmens, technische wie betriebswirtschaftliche. Es enthält arbeits- und organisationspsychologische sowie soziale und humane Aspekte. Aus einem solchen umfassenden CIM-Verständnis ergeben sich völlig neue Anforderungen an Maßnahmen zur Qualifizierung der Mitarbeiter. Auf der Basis des vom Forschungsvorhaben "CIM und computerunterstützte interaktive Medien" entwickelten Konzepts und des realisier­ ten multimedialen Lehr-/Lernprogrammes zu diesem Forschungs- und Anwendungsgebiet lassen sich Gesamtcurricula zur Qualifizierung von Unternehmensmitarbeitern und Studenten der für die Industrie wichtigen Studienrichtungen aufbauen. Zudem ennöglichen zielgruppen­ spezifische Anpassungen der Curricula und der Software den Einsatz des Systems in Bil­ dungsmaßnahmen mit weiteren Anwendergruppen. Das Lernprogramm kann nur CIM-Basiswissen vermitteln. Soziale Kompetenzen sowie Denken und Ha...
Wilson Hugh Marketing Plans. How to Prepare Them, How to Use Them Wilson Hugh Marketing Plans. How to Prepare Them, How to Use Them Новинка

Wilson Hugh Marketing Plans. How to Prepare Them, How to Use Them

5543.84 руб.
Now in its 7th edition, Marketing Plans is a highly renowned international bestseller. The book has been thoroughly revised, and every chapter has been carefully updated with special attention to the latest developments in marketing. To accomplish this, Professor Malcolm McDonald has been joined in this edition by Professor Hugh Wilson, a leading expert on CRM and multichannel strategy as well as marketing planning. Major changes to this edition include new chapters based on the very latest research on: Planning for integrated marketing communications and digital marketing Developing multichannel strategy Developing the CRM plan Marketing effectiveness and accountability Marketing Plans is designed as a tool and a user-friendly learning, resource. Every point illustrated by powerful practical examples and made actionable through simple, step-by-step templates and exercises. The book is established as essential reading for all serious professional marketers and students of marketing, from undergraduate and postgraduate to professional courses for bodies such as CIM. Above all it provides a practical, hands-on guide to implementing every single concept included in the text. «It is clearly and powerfully written and is probably the best book on the theory and practice of marketing planning ever written. It is a best-seller in Europe and I strongly recommend the book to anyone with an interest in marketing planning.» —Warren J. Keegan, Professor of International Business and Marketing Director, Institute for Global Business Strategy, Pace University, New York «I am extremely impressed by the step lucidity of what is presented.» —Dr D. H. Eaton, North Carolina University «A book reaching the quantities sold of Marketing Plans must be a book that is really used. It is not difficult to see why. Malcolm McDonald writes about what to do in marketing and how to do it. Unlike many academic marketing writers, he will never let you forget that marketing ends with –ing.» —Kenneth Simmonds, Professor of Marketing and International Business, London Business School «Malcolm McDonald is clearly one of the most respected Professors of Marketing in Europe and the author of a number of outstanding books. The fact that Marketing Plans has been such a massive seller offers testimony of this. McDonald writes with clarity and insight that is becoming increasingly rare today. It is powerful, up to date and has proved that it works. I recommend it to you!» —John D. Ryans, Jr, Bridgestone Professor of International and Professor of International Marketing, Kent State University, Ohio
Move: Coursebook: Upper-Intermediate Level (+ CD-ROM) Move: Coursebook: Upper-Intermediate Level (+ CD-ROM) Новинка

Move: Coursebook: Upper-Intermediate Level (+ CD-ROM)

2187 руб.
This course has a communicative syllabus that helps students express themselves in English. It has a flexible modular approach with practical everyday topics and plenty of practice and review material.
Evans Virginia, Gray Elizabeth Welcome-1 Workbook. Beginner. Рабочая тетрадь Evans Virginia, Gray Elizabeth Welcome-1 Workbook. Beginner. Рабочая тетрадь Новинка

Evans Virginia, Gray Elizabeth Welcome-1 Workbook. Beginner. Рабочая тетрадь

902 руб.
"Welcome" is a two level beginner's course for children learning English. The workbook accompanies "Welcome 1: Coursebook". "Welcome 1: Workbook" includes: 14 units corresponding to the units of the coursebook; four-page units corresponding to the units in the coursebook; five sections (vocabulary, grammar, communication, listening, reading and writing); pictures in full colour and stickers; hand puppets.
David Diana P. Marketing for the Mental Health Professional. An Innovative Guide for Practitioners David Diana P. Marketing for the Mental Health Professional. An Innovative Guide for Practitioners Новинка

David Diana P. Marketing for the Mental Health Professional. An Innovative Guide for Practitioners

2615.69 руб.
Praise for Marketing for the Mental Health Professional: An Innovative Guide for Practitioners «This book is packed with useful strategies that have worked for years and years in the business world. People who follow the advice here are going to go places.» —Dr. Thomas Phelan, Psychologist and bestselling author of 1-2-3 Magic «David's book is brilliant! He guides us through our own resistance and the unquestioned beliefs we have held around marketing, money, and our profession. Not only have I received a long-overdue education, David has inspired in me the creativity, courage, and confidence to create my own vision.» —Melinda Edwards, MD, Psychiatrist A hands-on guide to building a successful mental health practice There is real opportunity for growth, advancement, and overall success within the mental health profession. Marketing for the Mental Health Professional helps you acquire and apply the powerful, proven sales and marketing techniques and strategies needed to create and cultivate a thriving mental health practice. Filled with real-life stories and helpful tips, this book provides you with the tools to build your practice, including guidance on: Using customer-based selling to create a thriving practice Developing effective strategies for engaging clients, building credibility, and earning loyalty Identifying true prospects that will lead to long-term success Using power, influence, and persuasion to help grow your practice Creating an impression and being remembered Using Internet technology to start a conversation and build relevance A practical guide for professionals looking to achieve long-term success in the field, Marketing for the Mental Health Professional proposes a different way of thinking about the profession. It leverages and incorporates key business, sales, and marketing principles that «best in class» organizations and sales/marketing professionals use to generate an increase in market share, financial wealth, and overall achievement.
Produktionsplanung, Produktionssteuerung in der CIM-Realisierung. 18. IPA-Arbeitstagung, 22. und 23. April 1986 in Stuttgart Produktionsplanung, Produktionssteuerung in der CIM-Realisierung. 18. IPA-Arbeitstagung, 22. und 23. April 1986 in Stuttgart Новинка

Produktionsplanung, Produktionssteuerung in der CIM-Realisierung. 18. IPA-Arbeitstagung, 22. und 23. April 1986 in Stuttgart

8139 руб.
Um Produktivität, Flexibilität sowie Produktqualität zu erhöhen, wird in nächster Zeit in vielen Unternehmen vorrangig das Bemühen stehen müssen, die bisher realisierten rechner­ unterstützten Insellösungen in integrierte Gesamtlösungen zu überführen. Für diese Gesamt­ lösung wurde insbesondere aus produktionsorientierter Sicht die Abkürzung CIM (g_omputer !ntegrated Manufacturing) geprägt. Cl M-Lösungen entstehen durch firmenspezifisch geplante und informationstechnisch verknüpfte rechnerunterstützte I nformationssysteme. EXPERTENSYSTEME EXPERTENSYSTEME ZUR KONSTRUKTIONS­ UNTERST0TZUNG ' FEATICUNGS­ ABLA. Uf9LANUNG FERTIGUNGS­ ÜBERWACHUNG Die Realisierung dieser Verknüpfungen ist heute noch mit erheblichen Schwierigkeiten ver­ bunden. Fragen werden gestellt wie z. B. : • Sind PPS-Systeme die "lntegrationskerne", von denen weitere Verknüpfungen ausgehen können? • Welche Erfahrungen liegen bereits bei CAD/CAM-Kopplungen vor? • Sind neue Anforderungen an Datenverwaltungssysteme zu stellen? • Wann und wie sind Standardisierungen für die Kommunikation in der Automatisierungstechnik nutzbar? • Führt CIM zu Kostensenkungen und Leistungssteigerungen? • Welche Einführungsstrategien von CIM bieten sich an? • Wie sind gewachsene Organisationsstrukturen im Hinblick auf die CIM-Anforderungen zu ändern? Antworten auf diese Fragen versuchen Fachleute aus Industrie, Forschung und Politik im Rahmen der Tagungsschwerpunkte • Integration lokaler Systemlösungen in CIM-Konzeptionen •...
Udo Venitz CIM-Rahmenplanung Udo Venitz CIM-Rahmenplanung Новинка

Udo Venitz CIM-Rahmenplanung

9202 руб.
Книга "CIM-Rahmenplanung".
Malcolm McDonald Marketing and Finance. Creating Shareholder Value Malcolm McDonald Marketing and Finance. Creating Shareholder Value Новинка

Malcolm McDonald Marketing and Finance. Creating Shareholder Value

4225.33 руб.
Written for marketing and finance directors, CEOs, and strategists, as well as MBA students, this practical book explains the principles and practice behind rigorous due diligence in marketing. It connects marketing plans and investment to the valuation of the firm and how it can contribute to increasing stakeholder value. Completely revised and updated throughout, the Second Edition features new case examples as well as a completely new first chapter containing the results of new research into risk and marketing strategies amongst Finance Directors and Chief Marketing Officers.
Кофеварка Galaxy GL 0708 Белая Кофеварка Galaxy GL 0708 Белая Новинка

Кофеварка Galaxy GL 0708 Белая

1000 руб.
Кофеварка Galaxy GL 0708 Белая Тип - капельная Мощность 750 Вт Объем - 0,3 л Многоразовый съемный фильтр Автоотключение при отсутствии воды Прорезиненные ножки, препятствующие скольжению Выключатель с индикатором работы Цвет белый
A.-W. Scheer CIM im Mittelstand A.-W. Scheer CIM im Mittelstand Новинка

A.-W. Scheer CIM im Mittelstand

9239 руб.
Книга "CIM im Mittelstand".
A.-W. Scheer CIM Computer Integrated Manufacturing A.-W. Scheer CIM Computer Integrated Manufacturing Новинка

A.-W. Scheer CIM Computer Integrated Manufacturing

9152 руб.
Книга "CIM Computer Integrated Manufacturing".
Сушилка для белья Eurogold Trio 0708 Сушилка для белья Eurogold Trio 0708 Новинка

Сушилка для белья Eurogold Trio 0708

540 руб.
Сушилка для белья Eurogold Trio 0708 Тип сушилки - настенная Количество стержней/трубок - 5 Максимальная нагрузка - 4 кг Длина (суммарно) - 4 м Вес - 1.04 кг
Кофеварка Galaxy GL 0708 Черная Кофеварка Galaxy GL 0708 Черная Новинка

Кофеварка Galaxy GL 0708 Черная

1000 руб.
Кофеварка Galaxy GL 0708 Черная Тип - капельная Мощность 750 Вт Объем - 0,3 л Многоразовый съемный фильтр Автоотключение при отсутствии воды Прорезиненные ножки, препятствующие скольжению Выключатель с индикатором работы Цвет черная
Drew Stevens Little Book of Healthcare Marketing. Helping Clinics and Practitioners Build Brand and a Thriving Practice Drew Stevens Little Book of Healthcare Marketing. Helping Clinics and Practitioners Build Brand and a Thriving Practice Новинка

Drew Stevens Little Book of Healthcare Marketing. Helping Clinics and Practitioners Build Brand and a Thriving Practice

6614 руб.
Medical marketing is something not thought of by physicians. Yet, it is the most important business aspect of the practice. If there is no marketing then there are no patients. When there is an empty waiting room due to poor marketing; the practice struggles. This book is designed to help physicians understand the importance of effective, targeted marketing in order to build relationships and attract new clients. The ideology today is that you are all in the relationship business. The more relationships that you develop allows these new individuals to your "marketing" world. Today's doctors must create a community-a strong one. If you want to build or maintain a thriving practice, then this book will provide you the tools and techniques to become a brand, manifest a community, and instantly attract others to you.
A.-W. Scheer CIM im Mittelstand A.-W. Scheer CIM im Mittelstand Новинка

A.-W. Scheer CIM im Mittelstand

9202 руб.
Книга "CIM im Mittelstand".
CIM Integration und Vernetzung CIM Integration und Vernetzung Новинка

CIM Integration und Vernetzung

9264 руб.
Книга "CIM Integration und Vernetzung".
Jörg Becker CIM-Integrationsmodell Jörg Becker CIM-Integrationsmodell Новинка

Jörg Becker CIM-Integrationsmodell

9264 руб.
Книга "CIM-Integrationsmodell".
Christiane Mohr Selling the Business Location. Place Marketing in the Context of the Rhine-Main Region Christiane Mohr Selling the Business Location. Place Marketing in the Context of the Rhine-Main Region Новинка

Christiane Mohr Selling the Business Location. Place Marketing in the Context of the Rhine-Main Region

6727 руб.
In the past decade, place marketing, country marketing and city marketing have enjoyed an increase in recognition, especially as countries and locations have been spending more money to encourage firms to locate their offices, and plant locations in the place marketer's area. This is reflected in a growing number of associations, literature, media coverage and educational courses offered.The aim of the present study is to evaluate current literature in order to understand the importance of place marketing in general, and marketing of the Rhine Main Region, as Germany's most cosmopolitan region, in particular. For an international context, Hong Kong and Los Angeles are used as exemplary competitors. For Los Angeles is one of the United States most powerful cities and Hong Kong represents the gateway to China. However, the focus of the investigation is on a B2B perspective in the marketing of the Rhine Main Region. In literature and in practice, place marketing strategies vary from very simple to very sophisticated. After the creation of a theoretical framework, in which the author examines place marketing from the perspective of the marketer, and that of the business customer, the author puts the whole set into practice with help of the Rhine Main Region, Los Angeles and Hong Kong. In the final conclusion, she assesses the place marketing activities of the aforementioned competitors, and tries to rank them according to their current performance.
Christiane Mohr Marketing of Regions Christiane Mohr Marketing of Regions Новинка

Christiane Mohr Marketing of Regions

5677 руб.
Diploma Thesis from the year 2010 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,7, Johannes Gutenberg University Mainz, language: English, abstract: In the past decade place marketing, country marketing and city marketing have enjoyed an increase in recognition, especially as countries and locations have been spending more money to encourage firms to locate their offices and plant locations in the place marketer's area. This is reflected in a growing number of associations, literature, media coverage and educational courses offered.The aim of the present thesis is to evaluate current literature in order to understand the importance of place marketing in general and marketing of the Rhine Main Region, as Germany´s most cosmopolitan region, in particular. For an international context Hong Kong and Los Angeles are used as exemplary competitors. Los Angeles being one of the United States most powerful cities and Hong Kong representing the gateway to China. However, the focus of my investigation is on a B2B perspective in the marketing of the Rhine Main Region. In literature and in practice, place marketing strategies vary from very simple to very sophisticated. Through examination of the aforementioned business locations I find out that there are huge differences in the approach and execution. After the creation of a theoretical framework, in which I examine place marketing from the perspective of the mark...
Hailu Megersa Relationship Marketing and Its Effect on Customer Loyalty Hailu Megersa Relationship Marketing and Its Effect on Customer Loyalty Новинка

Hailu Megersa Relationship Marketing and Its Effect on Customer Loyalty

3167 руб.
Today the emergence of banks in the banking industry increase from time to time in Ethiopian banking industry, so banks needs to place an emphasis on relationship marketing practice to improve their relationship with their customers. The main target of relationship marketing is to create long-term relationships with customers to have loyal customers which raise the benefits of organization. The relationship marketing dimensions are considered to be crucial for building long-term relationship with customers.
Von Pps Zu CIM Von Pps Zu CIM Новинка

Von Pps Zu CIM

9239 руб.
Книга "Von Pps Zu CIM".
Сковорода GIPFEL 0708 FLAVIA 28см Сковорода GIPFEL 0708 FLAVIA 28см Новинка

Сковорода GIPFEL 0708 FLAVIA 28см

2589 руб.
0708 GIPFEL Сковорода с антипригарным покрытием и с цельным индукционным дном, 28х5,5см. Цвет: черный. Толщина: 4,5мм. Материал: кованый алюминий.
Jenny Haberer International Marketing Plan - Madame Tussauds Jenny Haberer International Marketing Plan - Madame Tussauds Новинка

Jenny Haberer International Marketing Plan - Madame Tussauds

1627 руб.
Seminar paper from the year 2008 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,3, Anglia Ruskin University, language: English, abstract: The Merlin Entertainments Group is the second biggest visitor attractions operator world wide, since their partnership with the Tussauds Group in 2007. Their vision is to become world leader in branded entertainment.This report presents a devised marketing plan for a further roll-out of Madame Tussauds in Paris by 2010, bringing Madame Tussauds back to her country of origin- France, the world's number one tourist destination in terms of visitor numbers. Theory from the field of International Marketing Planning is applied to a particular case, serving as a good example of marketing in practice.
Scott Brinker Hacking Marketing. Agile Practices to Make Marketing Smarter, Faster, and More Innovative Scott Brinker Hacking Marketing. Agile Practices to Make Marketing Smarter, Faster, and More Innovative Новинка

Scott Brinker Hacking Marketing. Agile Practices to Make Marketing Smarter, Faster, and More Innovative

1849.48 руб.
Apply software-inspired management concepts to accelerate modern marketing In many ways, modern marketing has more in common with the software profession than it does with classic marketing management. As surprising as that may sound, it's the natural result of the world going digital. Marketing must move faster, adapt more quickly to market feedback, and manage an increasingly complex set of customer experience touchpoints. All of these challenges are shaped by the dynamics of software—from the growing number of technologies in our own organizations to the global forces of the Internet at large. But you can turn that to your advantage. And you don't need to be technical to do it. Hacking Marketing will show you how to conquer those challenges by adapting successful management frameworks from the software industry to the practice of marketing for any business in a digital world. You'll learn about agile and lean management methodologies, innovation techniques used by high-growth technology companies that any organization can apply, pragmatic approaches for scaling up marketing in a fragmented and constantly shifting environment, and strategies to unleash the full potential of talent in a digital age. Marketing responsibilities and tactics have changed dramatically over the past decade. This book now updates marketing management to better serve this rapidly evolving discipline. Increase the tempo of marketing's responsiveness without chaos or burnout Design «continuous» marketing programs and campaigns that constantly evolve Drive growth with more marketing experiments while actually reducing risk Architect marketing capabilities in layers to better scale and adapt to change Balance strategic focus with the ability to harness emergent opportunities As a marketer and a manager, Hacking Marketing will expand your mental models for how to lead marketing in a digital world where everything—including marketing—flows with the speed and adaptability of software.
Brian Lange M. Dental Practice Transition. A Practical Guide to Management Brian Lange M. Dental Practice Transition. A Practical Guide to Management Новинка

Brian Lange M. Dental Practice Transition. A Practical Guide to Management

6145.21 руб.
Dental Practice Transition: A Practical Guide to Management, Second Edition, helps readers navigate through options such as starting a practice, associateships, and buying an existing practice with helpful information on business systems, marketing, staffing, and money management. Unique comprehensive guide for the newly qualified dentist Covers key aspects of practice management and the transition into private practice Experienced editorial team provides a fresh, balanced and in-depth look at this vitally important subject New and expanded chapters on dental insurance, patient communication, personal finance, associateships, embezzlement, and dental service organizations
Malcolm McDonald Marketing Plans for Services. A Complete Guide Malcolm McDonald Marketing Plans for Services. A Complete Guide Новинка

Malcolm McDonald Marketing Plans for Services. A Complete Guide

4993.58 руб.
Marketing Plans for Services, Third Edition is written in a pragmatic, action-orientated style and each chapter has examples of marketing planning in practice. The authors highlight key misunderstandings about marketing and the nature of services and relationship marketing. The marketer is taken step-by-step through the key phases of the marketing planning process and alerted to the barriers that can prevent a service organization being successful in introducing marketing planning. Practical frameworks and techniques are suggested for undertaking the marketing planning process and implementing the principles covered. The world renowned authors also tackle key organizational aspects relating to marketing planning which can have a profound impact on its ultimate effectiveness. These include: marketing intelligence systems; market research; organization development stages; marketing orientation. Marketing Plans for Services is for marketers in the service sector and students of marketing. “Marketing Plans for Services is clearly the premier text in the field. From an explanation of ‘why’ services are driving all marketing activities to ‘measuring the results’, and all things in between, this new and updated text explains why and how ‘services’ are the key elements for most all 21st century organizations. Follow the masters of service marketing to marketplace success.” Professor Don Schultz, Northwestern University “McDonald, Frow and Payne have worked extensively with a wide range of service businesses across the globe in successfully realising their growth opportunities. This experience shows in this practical text which contains all one needs to know in developing and implementing successful marketing plans for service organizations. This book represents a tested roadmap for planning services marketing success and combines an excellent balance of key concepts, frameworks and tools with practical advice. Their proven step-by-step marketing planning system for services and the examples of marketing plans make this a ‘must have’ book that should be on the desk of any forward-thinking services marketer.” Mark Veyret, Global Business Development Leader, PricewaterhouseCoopers “Marketing planning is crucial today where increased competition, complexity and the internet forces you to redefine your marketing strategy and focus more clearly on what is required to achieve improved results. If not, you will not succeed in meeting these challenges. McDonald, Frow and Payne are internationally recognized authorities in marketing planning and services marketing. Based on their extensive experience across in helping organizations from a wide range of service sectors, this book gives you the practical ‘how to’ skills to successfully implement strategic marketing plans.” Bob Barker, Vice President of Corporate Marketing and Digital Engagement, Alterian
Premium: Level B1: Coursebook: Exam Reviser (комплект из 2 книг) (+ CD-ROM) Premium: Level B1: Coursebook: Exam Reviser (комплект из 2 книг) (+ CD-ROM) Новинка

Premium: Level B1: Coursebook: Exam Reviser (комплект из 2 книг) (+ CD-ROM)

1543 руб.
The Coursebook is divided into 15 units each with defined language objectives, and a language review at the end of each unit. The grammar reference provides explanations of key language points along with examples to aid usage. Generic exam style tasks prepare students for multiple exams including PET, Trinity, Skills for Life and LTE. The compact Exam Reviser booklet contains the essential language required for the exam in memorable bite-size chunks. iTest CD ROM provides authentic exam practice with instant feedback allowing students to identify areas which require further practice.
Ned Fasullo The Small Book of Big Marketing Ned Fasullo The Small Book of Big Marketing Новинка

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2014 руб.
Whether you are an experienced, life-long Marketing professional or new to the practice, this book will become one of your most valuable resources in daily work. Everything from strategy and intelligence to core values, data science, lead generation, target customer profiling and more is covered in an easy to read format with notes pages at the end of each chapter.
Clare Jarmy Miracles Coursebook & Study Guide Clare Jarmy Miracles Coursebook & Study Guide Новинка

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Книга "Miracles Coursebook & Study Guide".
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1579 руб.
Professor Richard Sandhusen's brand - new and important fourth edition of Marketing explains how four digital-age systems have merged into one to change marketing and management practice as much in the past five years as in the previous half century. These systems - decision support, relationship marketing, integrated marketing communication, and balanced scorecard - receive detailed analysis in this extensively updated book, which also gives more comprehensive coverage to all aspects of the global marketplace than other currently-available textbooks on the subject. Here is vital information for students soon entering business in today's ever more globally competitive world. Marketing presents a realistic hypothetical company as it faces business challenges and opportunities on a day-by-day basis. Although solidly grounded in marketing theory, the book explains marketing strategies within this realistic setting, showing many of the business tactics and decisions students are likely to confront in their own careers. The fictitious company's domestic and international marketing strategies are explained and analyzed, and real-world examples of successful marketing campaigns by different kinds of companies are also included. Each chapter ends with an overview of essential concepts and match-up exercises that review the text's material. Here is a popular and accessible new addition to Barron's respected Business Review Series.
Wolfgang Lindheim Strategieplanung Fur Die Technische Edv. Baustein Zur Realisierung Von CIM-Systemen Wolfgang Lindheim Strategieplanung Fur Die Technische Edv. Baustein Zur Realisierung Von CIM-Systemen Новинка

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9139 руб.
Книга "Strategieplanung Fur Die Technische Edv. Baustein Zur Realisierung Von CIM-Systemen".

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Marketing Plans for Services, Third Edition is written in a pragmatic, action-orientated style and each chapter has examples of marketing planning in practice. The authors highlight key misunderstandings about marketing and the nature of services and relationship marketing. The marketer is taken step-by-step through the key phases of the marketing planning process and alerted to the barriers that can prevent a service organization being successful in introducing marketing planning. Practical frameworks and techniques are suggested for undertaking the marketing planning process and implementing the principles covered. The world renowned authors also tackle key organizational aspects relating to marketing planning which can have a profound impact on its ultimate effectiveness. These include: marketing intelligence systems; market research; organization development stages; marketing orientation. Marketing Plans for Services is for marketers in the service sector and students of marketing. “Marketing Plans for Services is clearly the premier text in the field. From an explanation of ‘why’ services are driving all marketing activities to ‘measuring the results’, and all things in between, this new and updated text explains why and how ‘services’ are the key elements for most all 21st century organizations. Follow the masters of service marketing to marketplace success.” Professor Don Schultz, Northwestern University “McDonald, Frow and Payne have worked extensively with a wide range of service businesses across the globe in successfully realising their growth opportunities. This experience shows in this practical text which contains all one needs to know in developing and implementing successful marketing plans for service organizations. This book represents a tested roadmap for planning services marketing success and combines an excellent balance of key concepts, frameworks and tools with practical advice. Their proven step-by-step marketing planning system for services and the examples of marketing plans make this a ‘must have’ book that should be on the desk of any forward-thinking services marketer.” Mark Veyret, Global Business Development Leader, PricewaterhouseCoopers “Marketing planning is crucial today where increased competition, complexity and the internet forces you to redefine your marketing strategy and focus more clearly on what is required to achieve improved results. If not, you will not succeed in meeting these challenges. McDonald, Frow and Payne are internationally recognized authorities in marketing planning and services marketing. Based on their extensive experience across in helping organizations from a wide range of service sectors, this book gives you the practical ‘how to’ skills to successfully implement strategic marketing plans.” Bob Barker, Vice President of Corporate Marketing and Digital Engagement, Alterian
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