communication principles



Keith Q. T. Zhang Wireless Communications. Principles, Theory and Methodology Keith Q. T. Zhang Wireless Communications. Principles, Theory and Methodology Новинка

Keith Q. T. Zhang Wireless Communications. Principles, Theory and Methodology

8041.67 руб.
Understand the mechanics of wireless communication Wireless Communications: Principles, Theory and Methodology offers a detailed introduction to the technology. Comprehensive and well-rounded coverage includes signaling, transmission, and detection, including the mathematical and physics principles that underlie the technology's mechanics. Problems with modern wireless communication are discussed in the context of applied skills, and the various approaches to solving these issues offer students the opportunity to test their understanding in a practical manner. With in-depth explanations and a practical approach to complex material, this book provides students with a clear understanding of wireless communication technology.
Michael Dunn Medical Ethics, Law and Communication at a Glance Michael Dunn Medical Ethics, Law and Communication at a Glance Новинка

Michael Dunn Medical Ethics, Law and Communication at a Glance

3712.09 руб.
Medical Ethics, Law and Communication at a Glance presents a succinct overview of these key areas of the medical curriculum. This new title aims to provide a concise summary of the three core, interlinked topics essential to resolving ethical dilemmas in medicine and avoiding medico-legal action. Divided into two sections; the first examines the ethical and legal principles underpinning each medical topic; while the second focuses on communication skills and the importance of good communication. Medical Ethics, Law and Communication at a Glance offers an accessible introduction to the fundamentals of good medical practice, and will provide indispensable support for undergraduate medical students and nurses, as well as newly qualified healthcare professionals.
Ghafouri-Shiraz Hooshang Optical CDMA Networks. Principles, Analysis and Applications Ghafouri-Shiraz Hooshang Optical CDMA Networks. Principles, Analysis and Applications Новинка

Ghafouri-Shiraz Hooshang Optical CDMA Networks. Principles, Analysis and Applications

11494.8 руб.
This book focuses heavily on the principles, analysis and applications of code-division multiple-access (CDMA) techniques in optical communication systems and networks. In this book, the authors intimately discuss modern optical networks and their applications in current and emerging communication technologies, evaluating the quality, speed and number of supported services. In particular, principles and fundamentals of optical CDMA techniques from beginner to advanced levels are heavily covered. Furthermore, the authors concentrate on methods and techniques of various encoding and decoding schemes and their structures, as well as analysis of optical CDMA systems with various transceiver models including advanced multi-level incoherent and coherent modulations with the architecture of access/aggregation networks in mind. Moreover, authors examine intriguing topics of optical CDMA networking, compatibility with IP networks, and implementation of optical multi-rate multi-service CDMA networks. Key features: Expanded coverage of optical CDMA networks, starts from principles and fundamentals Comprehensive mathematical modelling and analysis from signal to system levels Addresses the applications of modern optical networking in the current and emerging communication technologies Greater focus on advanced optical multi-level incoherent and coherent modulations, spreading codes, and transceiver designs Detailed hardware specifications, system-level block diagrams, and network nodes’ functionalities This book appeals to researchers, practicing engineers, and advanced students. It is a practical resource for readers with an interest in optical communications and networks.
Carl Botan H. Strategic Communication Theory and Practice. The Cocreational Model Carl Botan H. Strategic Communication Theory and Practice. The Cocreational Model Новинка

Carl Botan H. Strategic Communication Theory and Practice. The Cocreational Model

3370.61 руб.
A guide to strategic communication that can be applied across a range of subfields at all three levels—grand strategic, strategic, and tactical communication Communication is a core function of every human organization so when you work with communication you are working with the very core of the organization. Written for students, academics, and professionals, Strategic Communication Theory and Practice: The Cocreational Model argues for a single unified field of strategic communication based in the three large core subfields of public relations, marketing communication, and health communication, as well as strategic communicators working in many other subfields such as political communication, issues management, crisis communication, risk communication, environmental and science communication, social movements, counter terrorism communication, public diplomacy, public safety and disaster management, and others. Strategic Communication Theory and Practice is built around a cocreational model that shifts the focus from organizational needs and the messages crafted to achieve them, to a publics-centered view placing publics and their ability to cocreate new meanings squarely in the center of strategic communication theory and practice. The author—a noted expert in the field—outlines the theories, campaign strategies, common issues, and cutting edge challenges facing strategic communication, including the role of social media, ethics, and intercultural strategic communication. As the author explains, the term «strategic communication» properly refers only to the planned campaigns that grow out of research and understanding what publics think and want. This vital resource answers the questions of whether, and how, strategic-level skills can be used across fields, as it: Explores the role of theory and the cocreational meta-theory in strategic communication Outlines ethical practices and problems in the field Includes information on basic campaign strategies Offers the most recent information on risk communication, preparedness and terrorism communication, and employment in strategic communication Redefines major concepts, such as publics, from a cocreational perspective
Khaled Gharaibeh M. Nonlinear Distortion in Wireless Systems. Modeling and Simulation with MATLAB Khaled Gharaibeh M. Nonlinear Distortion in Wireless Systems. Modeling and Simulation with MATLAB Новинка

Khaled Gharaibeh M. Nonlinear Distortion in Wireless Systems. Modeling and Simulation with MATLAB

2139.84 руб.
This book covers the principles of modeling and simulation of nonlinear distortion in wireless communication systems with MATLAB simulations and techniques In this book, the author describes the principles of modeling and simulation of nonlinear distortion in single and multichannel wireless communication systems using both deterministic and stochastic signals. Models and simulation methods of nonlinear amplifiers explain in detail how to analyze and evaluate the performance of data communication links under nonlinear amplification. The book addresses the analysis of nonlinear systems with stochastic inputs and establishes the performance metrics of communication systems with regard to nonlinearity. In addition, the author also discusses the problem of how to embed models of distortion in system-level simulators such as MATLAB and MATLAB Simulink and provides practical techniques that professionals can use on their own projects. Finally, the book explores simulation and programming issues and provides a comprehensive reference of simulation tools for nonlinearity in wireless communication systems. Key Features: Covers the theory, models and simulation tools needed for understanding nonlinearity and nonlinear distortion in wireless systems Presents simulation and modeling techniques for nonlinear distortion in wireless channels using MATLAB Uses random process theory to develop simulation tools for predicting nonlinear system performance with real-world wireless communication signals Focuses on simulation examples of real-world communication systems under nonlinearity Includes an accompanying website containing MATLAB code This book will be an invaluable reference for researchers, RF engineers, and communication system engineers working in the field. Graduate students and professors undertaking related courses will also find the book of interest.
Khaled Gharaibeh M. Nonlinear Distortion in Wireless Systems. Modeling and Simulation with MATLAB Khaled Gharaibeh M. Nonlinear Distortion in Wireless Systems. Modeling and Simulation with MATLAB Новинка

Khaled Gharaibeh M. Nonlinear Distortion in Wireless Systems. Modeling and Simulation with MATLAB

9972.41 руб.
This book covers the principles of modeling and simulation of nonlinear distortion in wireless communication systems with MATLAB simulations and techniques In this book, the author describes the principles of modeling and simulation of nonlinear distortion in single and multichannel wireless communication systems using both deterministic and stochastic signals. Models and simulation methods of nonlinear amplifiers explain in detail how to analyze and evaluate the performance of data communication links under nonlinear amplification. The book addresses the analysis of nonlinear systems with stochastic inputs and establishes the performance metrics of communication systems with regard to nonlinearity. In addition, the author also discusses the problem of how to embed models of distortion in system-level simulators such as MATLAB and MATLAB Simulink and provides practical techniques that professionals can use on their own projects. Finally, the book explores simulation and programming issues and provides a comprehensive reference of simulation tools for nonlinearity in wireless communication systems. Key Features: Covers the theory, models and simulation tools needed for understanding nonlinearity and nonlinear distortion in wireless systems Presents simulation and modeling techniques for nonlinear distortion in wireless channels using MATLAB Uses random process theory to develop simulation tools for predicting nonlinear system performance with real-world wireless communication signals Focuses on simulation examples of real-world communication systems under nonlinearity Includes an accompanying website containing MATLAB code This book will be an invaluable reference for researchers, RF engineers, and communication system engineers working in the field. Graduate students and professors undertaking related courses will also find the book of interest.
Jo Brown Clinical Communication in Medicine Jo Brown Clinical Communication in Medicine Новинка

Jo Brown Clinical Communication in Medicine

3585.46 руб.
Highly Commended at the British Medical Association Book Awards 2016 Clinical Communication in Medicine brings together the theories, models and evidence that underpin effective healthcare communication in one accessible volume. Endorsed and developed by members of the UK Council of Clinical Communication in Undergraduate Medical Education, it traces the subject to its primary disciplinary origins, looking at how it is practised, taught and learned today, as well as considering future directions. Focusing on three key areas – the doctor-patient relationship, core components of clinical communication, and effective teaching and assessment – Clinical Communication in Medicine enhances the understanding of effective communication. It links theory to teaching, so principles and practice are clearly understood. Clinical Communication in Medicine is a new and definitive guide for professionals involved in the education of medical undergraduate students and postgraduate trainees, as well as experienced and junior clinicians, researchers, teachers, students, and policy makers.
Elizabeth Kuhnke Communication Skills For Dummies Elizabeth Kuhnke Communication Skills For Dummies Новинка

Elizabeth Kuhnke Communication Skills For Dummies

955.77 руб.
The key to perfecting your communication strategy Great communication skills can make all the difference in your personal and professional life, and expert author Elizabeth Kuhnke shares with you her top tips for successful communication in any situation. Packed with advice on active listening, building rapport with people, verbal and non-verbal communication, communicating using modern technology, and lots more, Communication Skills For Dummies is a comprehensive communication resource no professional should be without! Get ahead in the workplace Use effective communication skills to secure that new job offer Convince friends and family to support you on a new venture Utilising a core of simple skills, Communication Skills For Dummies will help you shine—in no time!
John Leis W. Communication Systems Principles Using MATLAB John Leis W. Communication Systems Principles Using MATLAB Новинка

John Leis W. Communication Systems Principles Using MATLAB

8621.1 руб.
Discover the basic telecommunications systems principles in an accessible learn-by-doing format Communication Systems Principles Using MATLAB covers a variety of systems principles in telecommunications in an accessible format without the need to master a large body of theory. The text puts the focus on topics such as radio and wireless modulation, reception and transmission, wired networks and fiber optic communications. The book also explores packet networks and TCP/IP as well as digital source and channel coding, and the fundamentals of data encryption. Since MATLAB® is widely used by telecommunications engineers, it was chosen as the vehicle to demonstrate many of the basic ideas, with code examples presented in every chapter. The text addresses digital communications with coverage of packet-switched networks. Many fundamental concepts such as routing via shortest-path are introduced with simple and concrete examples. The treatment of advanced telecommunications topics extends to OFDM for wireless modulation, and public-key exchange algorithms for data encryption. Throughout the book, the author puts the emphasis on understanding rather than memorization. The text also: Includes many useful take-home skills that can be honed while studying each aspect of telecommunications Offers a coding and experimentation approach with many real-world examples provided Gives information on the underlying theory in order to better understand conceptual developments Suggests a valuable learn-by-doing approach to the topic Written for students of telecommunications engineering, Communication Systems Principles Using MATLAB® is the hands-on resource for mastering the basic concepts of telecommunications in a learn-by-doing format.
Patrick Saint-Dizier Musical Rhetoric. Foundations and Annotation Schemes Patrick Saint-Dizier Musical Rhetoric. Foundations and Annotation Schemes Новинка

Patrick Saint-Dizier Musical Rhetoric. Foundations and Annotation Schemes

6360.46 руб.
Discourse analysis and rhetoric are very much developed in communication, linguistics, cognitive science and artificial intelligence. Besides theoretical investigations, discourse analysis is central in a number of application areas such as dialogue and negotiation, the semantic web, question answering or authoring systems. Music is also a natural language, more abstract and mathematical, which follows very strict construction principles. However, there is very limited and no recent literature on Music Discourse analysis using computational principles. This book aims at developing a central issue in musical discourse: modeling rhetoric and argumentation. It also contributes to the development of high-level multimedia annotation schemes for non-verbal communication.
Otto Lerbinger Corporate Communication. An International and Management Perspective Otto Lerbinger Corporate Communication. An International and Management Perspective Новинка

Otto Lerbinger Corporate Communication. An International and Management Perspective

5513.03 руб.
Provides an international and management perspective on the field of corporate communication Corporate communication plays an important role in higher-level management to help build and preserve a company’s reputation. This intangible yet valuable asset determines the net worth of a company and affects the success of its operations. Corporate Communication: An International and Management Perspective introduces readers to the broad environment of the modern extended organization and provides an understanding of the globalization process. It describes how economic, political, and cultural features of a country affect company decisions and communication and discusses various communication disciplines and practices that are employed in programs and campaigns. This book addresses the key management issues of sustainability and technology and innovation. It also emphasizes the importance of why corporate communication must be seen as a management function and not restricted to a communication process. Presented in five parts, Corporate Communication offers comprehensive chapters covering: The Domain of Corporate Communication; Strategic Application of Communication Practices; International Perspective; Key Management Issues of Sustainability and Technology; and Corporate Communication Contribution to Management. The foundation of Corporate Communication is public relations but also included is the entire range of communication practices and the contribution to management decision making. Conceptualizes corporate communication as a strategic management function which helps management recognize, adjust to, and construct policy related to global issues Emphasizes the critical role that corporate communication plays in making corporate decisions and behaviors more socially responsible and sustainable Demonstrates how corporate communication draws on public affairs, marketing and social media in its strategic planning Emphasizes the critical importance of relationships to corporations and their effect on reputation Provides numerous examples of cases of global problems and how corporations have responded to them Corporate Communication is intended for upper-level undergraduate and graduate students in schools of communication and schools of business and management who want to extend their competence to the global arena and to combine the various communication practices to design strategic programs and campaigns. Course titles include corporate communication, international public relations, corporate public affairs, global marketing communication, global corporate communication, and social media.
Roger D'Aprix The Credible Company. Communicating with a Skeptical Workforce Roger D'Aprix The Credible Company. Communicating with a Skeptical Workforce Новинка

Roger D'Aprix The Credible Company. Communicating with a Skeptical Workforce

3754.97 руб.
In The Credible Company, communication expert Roger D?Aprix provides a logical and tested strategy to inform skeptical employees in a time of turbulent change. With information being the lifeblood of today?s intellectual-capital assembly line, D?Aprix explains, the internal communication task has taken on an unprecedented importance. Drawing on his experience as a corporate communication executive and consultant, the author offers a practical prescription for effective communication: INFORMS (as in a communication strategy that informs). Based on the principles of Information, Needs on the Job, Face-to-Face Communication, Openness, Research, Marketplace, and Strategy, INFORMS provides a winning formula for those with the insight and motivation to work for greater credibility within companies and other institutional organizations. Throughout the book, D?Aprix provides numerous illustrative examples from his rich consulting experience as lessons in what to do and what not to do in communicating with the workforce.
Liew Soung C. Principles of Broadband Switching and Networking Liew Soung C. Principles of Broadband Switching and Networking Новинка

Liew Soung C. Principles of Broadband Switching and Networking

8885.48 руб.
An authoritative introduction to the roles of switching and transmission in broadband integrated services networks Principles of Broadband Switching and Networking explains the design and analysis of switch architectures suitable for broadband integrated services networks, emphasizing packet-switched interconnection networks with distributed routing algorithms. The text examines the mathematical properties of these networks, rather than specific implementation technologies. Although the pedagogical explanations in this book are in the context of switches, many of the fundamental principles are relevant to other communication networks with regular topologies. After explaining the concept of the modern broadband integrated services network and why it is necessary in today’s society, the book moves on to basic switch design principles, discussing two types of circuit switch design—space domain and time domain—and packet switch design. Throughput improvements are illustrated by some switch design variations such as Speedup principle, Channel-Grouping principle, Knockout principle, and Dilation principle. Moving seamlessly into advanced switch design principles, the book covers switch scalability, switch design for multicasting, and path switching. Then the focus moves to broadband communications networks that make use of such switches. Readers receive a detailed introduction on how to allocate network resources and control traffic to satisfy the quality of service requirements of network users and to maximize network usage. As an epilogue, the text shows how transmission noise and packet contention have similar characteristics and can be tamed by comparable means to achieve reliable communication. Principles of Broadband Switching and Networking is written for senior undergraduate and first-year postgraduate students with a solid background in probability theory.
Ron Scollon Intercultural Communication. A Discourse Approach Ron Scollon Intercultural Communication. A Discourse Approach Новинка

Ron Scollon Intercultural Communication. A Discourse Approach

3820.22 руб.
This newly revised edition is both a lively introduction and practical guide to the main concepts and challenges of intercultural communication. Grounded in interactional sociolinguistics and discourse analysis, this work integrates theoretical principles and methodological advice, presenting students, researchers, and practitioners with a comprehensive and unified resource. Features new original theory, expanded treatment of generations, gender and corporate and professional discourse Offers improved organization and added features for student and classroom use, including advice on research projects, questions for discussion, and references at the end of each chapter Extensively revised with newly added material on computer mediated communication, sexuality and globalization
Andreas Schwarz The Handbook of International Crisis Communication Research Andreas Schwarz The Handbook of International Crisis Communication Research Новинка

Andreas Schwarz The Handbook of International Crisis Communication Research

14622.12 руб.
The Handbook of International Crisis Communication Research articulates a broader understanding of crisis communication, discussing the theoretical, methodological, and practical implications of domestic and transnational crises, featuring the work of global scholars from a range of sub-disciplines and related fields. Provides the first integrative international perspective on crisis communication Articulates a broader understanding of crisis communication, which includes work from scholars in journalism, public relations, audience research, psychology, political science, sociology, economics, anthropology, and international communication Explores the topic from cross-national and cross-cultural crisis communication approaches Includes research and scholars from countries around the world and representing all regions Discusses a broad range of crisis types, such as war, terrorism, natural disasters, pandemia, and organizational crises
Nicola Cooper ABC of Clinical Communication Nicola Cooper ABC of Clinical Communication Новинка

Nicola Cooper ABC of Clinical Communication

3298.76 руб.
Clinical communication underpins safe patient care. The effective health professional sees illness through the patient’s eyes and understands what matters most to him or her. Effectiveness means gathering hard clinical data about the physical changes affecting the patient, understanding why the patient is concerned, conveying this to other health care professionals and involving the patient at every stage of management decisions. The evidence for good clinical communication is well established, although there are challenges. While listening is the basis of sound diagnosis and clinical reasoning, its absence affects patient outcomes particularly when patients are not permitted to make their concerns known or when there are gaps in information flow or communication between the professionals caring for them. The ABC of Clinical Communication considers the evidence pertinent to individual encounters between patients and their health professionals, how to achieve efficient flow of information, the function of clinical teams and developing a teaching programme. Topics covered include: The consultation Clinical communication and personality type Shared decision making Communication in clinical teams Communication in medical records Communication in specific situations, including mental health and end of life Teaching clinical communication The chapter authors are clinicians involved in communicating with patients, research and training healthcare professionals of the future. This team reflects the multidisciplinary approach required to develop effective clinical communication.
Christopher Brumfit Individual Freedom in Language Teaching Christopher Brumfit Individual Freedom in Language Teaching Новинка

Christopher Brumfit Individual Freedom in Language Teaching

2470.56 руб.
The book draws upon linguistic, psychological, philosophical, and sociolinguistic principles and uses practical examples from second, foreign, and mother tongue teaching. It attempts to integrate theoretical and empirical work with the practical needs of institutions and of teachers without losing sight of learners' needs for free personal choice combined with effective communication.
Andreas Hepp Transcultural Communication Andreas Hepp Transcultural Communication Новинка

Andreas Hepp Transcultural Communication

2995.71 руб.
In Transcultural Communication, Andreas Hepp provides an accessible and engaging introduction to the exciting possibilities and inevitable challenges presented by the proliferation of transcultural communication in our mediatized world. Includes examples of mediatization and transcultural communication from a variety of cultural contexts Covers an array of different types of media, including mass media and digital media Incorporates discussion of transcultural communication in media regulation, media production, media products and platforms, and media appropriation
Laurie Lewis Organizational Change. Creating Change Through Strategic Communication Laurie Lewis Organizational Change. Creating Change Through Strategic Communication Новинка

Laurie Lewis Organizational Change. Creating Change Through Strategic Communication

2139.84 руб.
Organizational Change integrates major empirical, theoretical and conceptual approaches to implementing communication in organizational settings. Laurie Lewis ties together the disparate literatures in management, education, organizational sociology, and communication to explore how the practices and processes of communication work in real-world cases of change implementation. Gives a bold and comprehensive overview of communication research and ideas on change and those who bring it about Fills in an important piece of the applied communication puzzle as it relates to organizations Illustrated with student friendly, real life case studies from organizations, including organizational mergers, governmental or nonprofit policy or procedural implementation, or technological innovation Winner of the 2011 Organizational Communication NCA Division Book of the Year
Madelyn Flammia Teaching and Training for Global Engineering. Perspectives on Culture and Professional Communication Practices Madelyn Flammia Teaching and Training for Global Engineering. Perspectives on Culture and Professional Communication Practices Новинка

Madelyn Flammia Teaching and Training for Global Engineering. Perspectives on Culture and Professional Communication Practices

3744.81 руб.
Provides a foundation for understanding a range of linguistic, cultural, and technological factors to effectively practice international communication in a variety of professional communication arenas An in-depth analysis of how cultural factors influence translation, document design, and visual communication A review of approaches for addressing the issue of international communication in a range of classes and training sessions A summary of strategies for engaging in effective e-learning in international contexts A synopsis of how to incorporate emerging media into international teaching and training practices
Haesik Kim Wireless Communications Systems Design Haesik Kim Wireless Communications Systems Design Новинка

Haesik Kim Wireless Communications Systems Design

7042.86 руб.
Wireless Communications Systems Design provides the basic knowledge and methodology for wireless communications design. The book mainly focuses on a broadband wireless communication system based on OFDM/OFDMA system because it is widely used in the modern wireless communication system. It is divided into three parts: wireless communication theory (part I), wireless communication block design (part II), and wireless communication block integration (part III). Written by an expert with various experience in system design (standards, research and development)
Wang Zhaocheng Millimeter Wave Communication Systems Wang Zhaocheng Millimeter Wave Communication Systems Новинка

Wang Zhaocheng Millimeter Wave Communication Systems

9349.1 руб.
The aim of this book is to present the modern design and analysis principles of millimeter-wave communication system for wireless devices and to give postgraduates and system professionals the design insights and challenges when integrating millimeter wave personal communication system. Millimeter wave communication system are going to play key roles in modern gigabit wireless communication area as millimeter-wave industrial standards from IEEE, European Computer Manufacturing Association (ECMA) and Wireless High Definition (Wireless HD) Group, are on their way to the market. The book will review up-to-date research results and utilize numerous design and analysis for the whole system covering from Millimeter wave frontend to digital signal processing in order to address major topics in a high speed wireless system. This book emphasizes the importance and the requirements of high-gain antennas, low power transceiver, adaptive equalizer/modulation, channeling coding and adaptive multi-user detection for gigabit wireless communications. In addition, the book will include the updated research literature and patents in the topics of transceivers, antennas, MIMO, channel capacity, coding, equalizer, Modem and multi-user detection. Finally the application of these antennas will be discussed in light of different forthcoming wireless standards at V-band and E-band.
Silvio Waisbord The Handbook of Global Health Communication Silvio Waisbord The Handbook of Global Health Communication Новинка

Silvio Waisbord The Handbook of Global Health Communication

4269.82 руб.
International in scope, The Handbook of Global Health Communication offers a comprehensive and up-to-date analysis of the role of communication processes in global public health, development and social change Brings together 32 contributions from well-respected scholars and practitioners in the field, addressing a wide range of communication approaches in current global health programs Offers an integrated view that links communication to the strengthening of health services, the involvement of affected communities in shaping health policies and improving care, and the empowerment of citizens in making decisions about health Adopts a broad understanding of communication that goes beyond conventional divisions between informational and participatory approaches
Stephen Marvin Dictionary of Scientific Principles Stephen Marvin Dictionary of Scientific Principles Новинка

Stephen Marvin Dictionary of Scientific Principles

18008.52 руб.
Dictionary of Scientific Principles presents a unique and timeless collection of (almost) all known rules or laws commonly called principles, identified throughout the history of scientific development, their definition, and use. Exploring a broad range of disciplines, the book first lists more than 2,000 principles organized in a standard alphabetical order, then provides a list of subject headings for which related principles are identified. A staple addition to every library, the dictionary will also be of interest to scientists and general readers.
Terry Pearce Leading Out Loud. A Guide for Engaging Others in Creating the Future Terry Pearce Leading Out Loud. A Guide for Engaging Others in Creating the Future Новинка

Terry Pearce Leading Out Loud. A Guide for Engaging Others in Creating the Future

2229.8 руб.
The newest edition of the bestselling guide to authentic leadership communication Much has changed in the world since the original publication of Leading Out Loud, Terry Pearce's book on authentic leadership communication. Now, more than ever, the development of a leader's message is as crucial to success as the delivery of that message. In the third edition of his classic book, Terry Pearce shows leaders in all sectors how to communicate their values and vision to inspire commitment. In this important resource, Pearce continues to broaden the application of core principles, putting the spotlight on every day, spontaneous communication. New examples, covering the range of today's multi-faceted communication, show the application of the sage advice Pearce offers. Readers will see how to develop a Personal Leadership Communication Guide that supports any venue, through any media and in multiple cultures. This completely revised and updated version of the bestselling classic is designed to meet the communication needs of today's leaders. Pearce expands his exploration of the internal work necessary to create an honest and compelling vision. He emphasizes the deepening of emotional awareness necessary to inspire others This edition demonstrates how readers can find their authentic voices and articulate their messages with increasing confidence and empathy Some examples carry through across chapters, clarifying how one develops and strengthens the Personal Leadership Communication Guide over time The work presents new models that are applicable to the multi-cultural world in which we live. Readers, leaders of any organization, and teachers at any level will find practical illustrations of how differences can be bridged with universal principles Foreword by Randy Komisar, General Partner of Kleiner Perkins Caufield & Byers and author of The Monk and The Riddle This new edition offers information, stories and experiences that demonstrate success in authentic leadership communication, in any technology, whatever the field or venue, local or global.
Renata Schiavo Health Communication. From Theory to Practice Renata Schiavo Health Communication. From Theory to Practice Новинка

Renata Schiavo Health Communication. From Theory to Practice

6748.34 руб.
Now in its second edition, Health Communication: From Theory to Practice provides a comprehensive introduction to theory, intervention design, current issues, and special topics in health communication. The book also represents a hands-on guide to program development, implementation, and evaluation. This second edition further emphasizes the importance of a people-centered and participatory approach to health communication interventions, which takes into account key social determinants of health as well as the interconnection of various health and social fields. While maintaining a strong focus on the importance of behavioral, social, and organizational results as key outcomes of health communication interventions, this second edition also includes new or updated information, theoretical models, resources, and case studies on: Health equity Urban health New media Emergency and risk communication Strategic partnerships in health communication Policy communication and public advocacy Cultural competence Health literacy The evaluation of health communication interventions To access a companion website with instructor resources (PowerPoint presentations for all chapters, sample assignments, and other resources), please visit www.wiley.com/go/schiavo2e This title is also available as a mobile App from MedHand Mobile Libraries. Buy it now from iTunes, Google Play or the MedHand Store.
Seeger Matthew W. Theorizing Crisis Communication Seeger Matthew W. Theorizing Crisis Communication Новинка

Seeger Matthew W. Theorizing Crisis Communication

8502.32 руб.
Theorizing Crisis Communication presents a comprehensive review and critique of the broad range of theoretical frameworks designed to explain the role of communication in the development, management, and consequences of natural and man-made crises. Brings together the variety of theoretical approaches emerging in the study of crisis communication into one volume for the first time. Summarizes theories from such diverse perspectives as rhetoric, risk management, ethics, mass communication, social media, emergency response, crisis outcomes, and warning systems, while presenting clear examples of how the theory is applied in crisis communication research Presents theoretical frameworks generated by research from many disciplines including sociology, psychology, applied anthropology, public health, public relations, political science, organizational studies, and criminal justice An essential tool for a comprehensive understanding of the onset, management, response, resolution, and ultimate meaning of these devastating world events
Renata Schiavo Health Communication. From Theory to Practice Renata Schiavo Health Communication. From Theory to Practice Новинка

Renata Schiavo Health Communication. From Theory to Practice

6896.88 руб.
Now in its second edition, Health Communication: From Theory to Practice provides a comprehensive introduction to theory, intervention design, current issues, and special topics in health communication. The book also represents a hands-on guide to program development, implementation, and evaluation. This second edition further emphasizes the importance of a people-centered and participatory approach to health communication interventions, which takes into account key social determinants of health as well as the interconnection of various health and social fields. While maintaining a strong focus on the importance of behavioral, social, and organizational results as key outcomes of health communication interventions, this second edition also includes new or updated information, theoretical models, resources, and case studies on: Health equity Urban health New media Emergency and risk communication Strategic partnerships in health communication Policy communication and public advocacy Cultural competence Health literacy The evaluation of health communication interventions To access a companion website with instructor resources (PowerPoint presentations for all chapters, sample assignments, and other resources), please visit www.wiley.com/go/schiavo2e This title is also available as a mobile App from MedHand Mobile Libraries. Buy it now from iTunes, Google Play or the MedHand Store.
Kwamena Kwansah-Aidoo Culture and Crisis Communication. Transboundary Cases from Nonwestern Perspectives Kwamena Kwansah-Aidoo Culture and Crisis Communication. Transboundary Cases from Nonwestern Perspectives Новинка

Kwamena Kwansah-Aidoo Culture and Crisis Communication. Transboundary Cases from Nonwestern Perspectives

3744.81 руб.
A collection of case studies from nonwestern countries that offers an analysis of the significant role culture plays in crisis communication Culture and Crisis Communication presents an examination of how politics, culture, religion, and other social issues affect crisis communication and management in nonwestern countries. From intense human tragedy to the follies of the rich, the chapters examine how companies, organizations, news outlets, health organizations, technical experts, politicians, and local communities communicate in crisis situations. Taking a wider view than a single country’s perspective, the text contains a cross-cultural and cross-country approach. In addition, the case studies offer valuable lessons that organizations that wish to operate or are operating in those cultures can adopt in preparing and managing crises. The book highlights recent crisis events such as Syria’s civil war, missing Malaysia Flight MH370, andJapan’s Fukushima Daiichi nuclear power plant disaster. Each of the case studies examines how culture impacts communication and responses to crises. Authoritative, insightful, and instructive, this important resource: Analyzes how nonwestern cultures respond to crises Covers the role of culture in crisis communication in recent news events Includes contributions from 18 international authors who provide insight on nonwestern culture and crisis communication Written for communication professionals, academics, and students, Culture and Crisis Communication presents an insightful introduction to the topic of culture and crisis communication and then delves into illustrative case studies that explore intra-cultural and trans-boundary crisis communication.
John Macculloch Principles of political economy John Macculloch Principles of political economy Новинка

John Macculloch Principles of political economy

0 руб.
Полный вариант заголовка: «Principles of political economy : With sketch of the rise and progress of the science / By J. R. M'Culloch».
Barry Polansky The Complete Dentist. Positive Leadership and Communication Skills for Success Barry Polansky The Complete Dentist. Positive Leadership and Communication Skills for Success Новинка

Barry Polansky The Complete Dentist. Positive Leadership and Communication Skills for Success

4498.18 руб.
The Complete Dentist: Positive Leadership and Communication Skills for Success is a one-of-a-kind guide to starting and running an effective and successful dental practice. Presents tried-and-true ideas and methods for effective communication, blending positive psychology with leadership in dentistry Describes the five elements of success and happiness, offering pathways to a flourishing dental practice Considers the reasons why communication and leadership skills are important for dentists
Zhang Z. Oral Communication in Chinese 2 / Практический курс разговорного китайского языка 2 - Учебник с CD Zhang Z. Oral Communication in Chinese 2 / Практический курс разговорного китайского языка 2 - Учебник с CD Новинка

Zhang Z. Oral Communication in Chinese 2 / Практический курс разговорного китайского языка 2 - Учебник с CD

1996 руб.
Oral Communication in Chinese is to help learners develop their oral communicative competence in short-term Chinese class. It provides two beginning entry levels for Chinese learners. Absolute beginners can start with Oral Communication in Chinese 1, and people who have learnt Chinese before but still are difficult to communicate in Chinese, can start with Oral Communication in Chinese 2. Each level is designed for 50 to 70 instructional hours and contains a full range of supplementary components.
Thomas Malthus Principles of political economy Thomas Malthus Principles of political economy Новинка

Thomas Malthus Principles of political economy

0 руб.
Полный вариант заголовка: «Principles of political economy : Considered with a view to their practical application / By T. R. Malthus».
Nakayama Thomas K. The Handbook of Critical Intercultural Communication Nakayama Thomas K. The Handbook of Critical Intercultural Communication Новинка

Nakayama Thomas K. The Handbook of Critical Intercultural Communication

17544.9 руб.
The Handbook of Critical Intercultural Communication aims to furnish scholars with a consolidated resource of works that highlights all aspects of the field, its historical inception, logics, terms, and possibilities. A consolidated resource of works that highlights all aspects of this developing field, its historical inception, logics, terms, and possibilities Traces the significant historical developments in intercultural communication Helps students and scholars to revisit, assess, and reflect on the formation of critical intercultural communication studies Posits new directions for the field in terms of theorizing, knowledge production, and social justice engagement
Steve May The Handbook of Communication and Corporate Social Responsibility Steve May The Handbook of Communication and Corporate Social Responsibility Новинка

Steve May The Handbook of Communication and Corporate Social Responsibility

17167.5 руб.
This book represents the definitive research collection for corporate social responsibility communication, offering cross-disciplinary and international perspectives from the top scholars in the field. Addresses a gap in the existing CSR literature Demonstrates the relevance of effective CSR communication for the management of organizations The 28 contributions come from top scholars in public relations, organizational communication, reputation management, marketing and management
Steffen Wendzel Information Hiding in Communication Networks. Fundamentals, Mechanisms, Applications, and Countermeasures Steffen Wendzel Information Hiding in Communication Networks. Fundamentals, Mechanisms, Applications, and Countermeasures Новинка

Steffen Wendzel Information Hiding in Communication Networks. Fundamentals, Mechanisms, Applications, and Countermeasures

7494.6 руб.
Describes Information Hiding in communication networks, and highlights their important issues, challenges, trends, and applications. Highlights development trends and potential future directions of Information Hiding Introduces a new classification and taxonomy for modern data hiding techniques Presents different types of network steganography mechanisms Introduces several example applications of information hiding in communication networks including some recent covert communication techniques in popular Internet services
Gillis Tamara The IABC Handbook of Organizational Communication. A Guide to Internal Communication, Public Relations, Marketing, and Leadership Gillis Tamara The IABC Handbook of Organizational Communication. A Guide to Internal Communication, Public Relations, Marketing, and Leadership Новинка

Gillis Tamara The IABC Handbook of Organizational Communication. A Guide to Internal Communication, Public Relations, Marketing, and Leadership

8812.68 руб.
Praise for The IABC Handbook of Organizational Communication «Looking to expand your professional abilities? Learn new skills? Or hone your area of expertise? This book delivers an amazing and practical study of our profession—and a guidebook for strategic communication best practices. The Handbook explores the many aspects of our profession with expert insights of the best of the best in communication.»—John Deveney, ABC, APR, president, Deveney Communication «Chalk up a win for Team IABC. Editor Tamara Gillis has assembled a winning lineup of the best communicators to compile this useful, readable Handbook. Not another how-to-do-it tactical manual, this volume draws from theory and global best practices to explain the strategic reasons behind modern communication. A must-read for anyone interested in understanding the communication profession and a useful desktop companion to the professional communicator's dictionary and style guide.»—William Briggs, IABC Fellow and director, School of Journalism and Mass Communications, San Jose State University «It is a real pleasure to read this latest version. It presents a sound, research-based foundation on communication—its importance to organizations, why the function must be strategic, and what it takes to get it right.»—John G. Clemons, ABC, APR, corporate director of community relations, Raytheon «All myths about organizational communicators being brainwashed, biased corporate journalists are out the window. This stellar compendium from dozens of authors, researchers, and editors of high professional stature is timely and forward-thinking. Communication students particularly will benefit from understanding the complex disciplines that intertwine and drive effective organizational communication.»—Barbara W. Puffer, ABC, president, Puffer Public Relations Strategies, and associate professor and course chair, Communications Studies and Professional Writing, University of Maryland University College
Emmitt Stephen Construction Communication Emmitt Stephen Construction Communication Новинка

Emmitt Stephen Construction Communication

5976.66 руб.
Communicating the design intent, from initial briefing through the design stage and on to the actual construction is vital to the success of any building project. This book looks at communication across physical, organisational and cultural barriers with a view to improving the design and construction process. The authors investigate communication issues across physical, organisational and cultural barriers and present clear guidance and practical advice.
Baker Lida, Blass Laurie 21st Century Communication. Listening, Speaking and Critical Thinking. Student Book 1 Baker Lida, Blass Laurie 21st Century Communication. Listening, Speaking and Critical Thinking. Student Book 1 Новинка

Baker Lida, Blass Laurie 21st Century Communication. Listening, Speaking and Critical Thinking. Student Book 1

4012 руб.
With Online Wщклищщл Ыешслук Сщвую 21st Century Communication is a four-level series that uses powerful ideas from TED Talks to teach learners to think critically and communicate effectively. Through authentic models of effective communication, students build fluency in the listening and speaking skills needed to achieve academic and personal success.
Huaping Liu Problem-Based Learning in Communication Systems Using MATLAB and Simulink Huaping Liu Problem-Based Learning in Communication Systems Using MATLAB and Simulink Новинка

Huaping Liu Problem-Based Learning in Communication Systems Using MATLAB and Simulink

9372.7 руб.
Designed to help teach and understand communication systems using a classroom-tested, active learning approach. Discusses communication concepts and algorithms, which are explained using simulation projects, accompanied by MATLAB and Simulink Provides step-by-step code exercises and instructions to implement execution sequences Includes a companion website that has MATLAB and Simulink model samples and templates
Tamara Gillis The IABC Handbook of Organizational Communication. A Guide to Internal Communication, Public Relations, Marketing and Leadership Tamara Gillis The IABC Handbook of Organizational Communication. A Guide to Internal Communication, Public Relations, Marketing and Leadership Новинка

Tamara Gillis The IABC Handbook of Organizational Communication. A Guide to Internal Communication, Public Relations, Marketing and Leadership

7280.04 руб.
The IABC Handbook of Organizational Communication is the fourth edition of the best-selling resource that offers a comprehensive collection of practical knowledge and insights about effective corporate communication and its effect on organizational success. With contributions from the leading experts in organizational, business, and corporate communications, this invaluable resource examines each of the functional areas of organizational communication including internal communication, public relations, marketing, and communication strategy. This important book is written for communicators in organizations of all types—large and small, public and private, for profit and not for profit. The contributors demonstrate how these fields are changing and what the future holds. This edition includes illustrative case studies and information on new topics such as globalization and crosscultural communication, new technologies and employment patterns, corporate responsibility, research measurement and ROI, and the virtual corporation.
Lundgren Regina E. Risk Communication. A Handbook for Communicating Environmental, Safety, and Health Risks Lundgren Regina E. Risk Communication. A Handbook for Communicating Environmental, Safety, and Health Risks Новинка

Lundgren Regina E. Risk Communication. A Handbook for Communicating Environmental, Safety, and Health Risks

6739.78 руб.
A fully updated handbook on effectively communicating environmental, safety, and health risks Written by two well-known risk practitioners with over twenty-five years' experience in the field, this fully updated Fifth Edition of Risk Communication: A Handbook for Communicating Environmental, Safety, and Health Risks offers sound, scientific research with practical, hands-on advice for those in the public and private sectors. Highly accessible and easy to understand, this must-read includes real-life examples of such headline-making events as the tsunami and radiation release in Japan in 2011, the BP oil disaster in the Gulf of Mexico in 2010, and extreme weather events, along with the lessons learned from them. It offers new chapters on public health campaigns, and on the use and effectiveness of social media for risk communication purposes. Risk Communication is divided into five self-contained parts: Part I provides background information for understanding the basic theories and practices of risk communication Part II explains how to plan a risk communication effort Part III describes how to put risk communication into action Part IV discusses how to evaluate risk communication efforts, including techniques for measuring success Part V highlights special cases in risk communication, including disasters and other emergencies, international risk communication, and public health campaigns An ideal introduction to the field, this book is also a welcome reference for those involved in communicating environmental, safety, and health risks in government, industry, and academia.
Yu Han Negotiating Cultural Encounters. Narrating Intercultural Engineering and Technical Communication Yu Han Negotiating Cultural Encounters. Narrating Intercultural Engineering and Technical Communication Новинка

Yu Han Negotiating Cultural Encounters. Narrating Intercultural Engineering and Technical Communication

4287.56 руб.
Discusses the challenges of intercultural communication in engineering, technical, and related professional fields Given today's globalized technical and engineering environment, intercultural communication is an essential topic for engineers, other technical professionals, and technical communicators to learn. Engineering programs, in particular, need to think about how to address the ABET requirement for students to develop global competence and communication skills. This book will help readers learn what intercultural communication is like in the workplace—which is an important first step in gaining intercultural competence. Through narratives based on the real experiences of working professionals, Negotiating Cultural Encounters: Narrating Intercultural Engineering and Technical Communication covers a range of design, development, research, and documentation projects—offering an authentic picture of today's international workplace. Narrative contributors present firsthand experience and perspectives on the complexities and challenges of working with multicultural team members, international vendors, and diverse customers; additional suggested readings and discussion questions provide students with information on relevant cultural factors and invite them to think deeply and critically about the narratives. This collection of narratives: Responds to the need for updated firsthand information in intercultural communication and will help us prepare workplace professionals Covers various topics such as designing e-commerce websites, localizing technical documentation, and translating workplace safety materials Provides hands-on studies of intercultural professional communication in the workplace Is targeted toward institutions that train engineers for technical communication tasks in diverse sociocultural environments Presents contributions from a diverse group of professionals Recommends additional material for further pursuit A book unlike any other in its field, Negotiating Cultural Encounters is ideal for all engineering and technical communication professionals seeking to better communicate their ideas and thoughts in the multicultural workplaces of the world.
Lisa Sparks Health Communication in the 21st Century Lisa Sparks Health Communication in the 21st Century Новинка

Lisa Sparks Health Communication in the 21st Century

4945.65 руб.
This popular and engaging text on health communication is now revised and updated in a second edition that incorporates recent research and boasts new material on topics such as crisis communication, social disparities in health, and systemic reform. Fully revised second edition of this popular and authoritative text Includes fresh material on topics such as crisis communication, health care reform, global health issues, and political issues in health communication New case studies, examples, and updated glossary keep the work relevant and student-friendly Provides effective strategies for healthcare organizations and individuals in communicating with patients Updated and enhanced online resources, including PowerPoint slides, test bank, and instructors manual, available upon publication at www.wiley.com/go/wright
Hervé Fanet Medical Imaging Based on Magnetic Fields and Ultrasounds Hervé Fanet Medical Imaging Based on Magnetic Fields and Ultrasounds Новинка

Hervé Fanet Medical Imaging Based on Magnetic Fields and Ultrasounds

11877.96 руб.
This book describes the different principles and equipment used in medical imaging. The importance of medical imaging for diagnostics is rapidly increasing. A good working knowledge of all the different possible physical principles involved in medical imaging is now imperative. This book covers many of these principles including matter photon interactions, the principles of detectors, detectors and information processing for radiology, X-ray tomography, positron tomography, single photon tomography and optical tomography.
P. Fackler Mark The Handbook of Media and Mass Communication Theory P. Fackler Mark The Handbook of Media and Mass Communication Theory Новинка

P. Fackler Mark The Handbook of Media and Mass Communication Theory

31488.7 руб.
The Handbook of Media and Mass Communication Theory presents a comprehensive collection of original essays that focus on all aspects of current and classic theories and practices relating to media and mass communication. Focuses on all aspects of current and classic theories and practices relating to media and mass communication Includes essays from a variety of global contexts, from Asia and the Middle East to the Americas Gives niche theories new life in several essays that use them to illuminate their application in specific contexts Features coverage of a wide variety of theoretical perspectives Pays close attention to the use of theory in understanding new communication contexts, such as social media 2 Volumes Volumes are aslo available for individual purchase
Bryan Denham E. Categorical Statistics for Communication Research Bryan Denham E. Categorical Statistics for Communication Research Новинка

Bryan Denham E. Categorical Statistics for Communication Research

6744.78 руб.
Categorical Statistics for CommunicationResearch presents scholars with a discipline-specific guide to categorical data analysis. The text blends necessary background information and formulas for statistical procedures with data analyses illustrating techniques such as log- linear modeling and logistic regression analysis. Provides techniques for analyzing categorical data from a communication studies perspective Provides an accessible presentation of techniques for analyzing categorical data for communication scholars and other social scientists working at the advanced undergraduate and graduate teaching levels Illustrated with examples from different types of communication research such as health, political and sports communication and entertainment Includes exercises at the end of each chapter and a companion website containing exercise answers and chapter-by-chapter PowerPoint slides
Sudhir Dixit Human Bond Communication. The Holy Grail of Holistic Communication and Immersive Experience Sudhir Dixit Human Bond Communication. The Holy Grail of Holistic Communication and Immersive Experience Новинка

Sudhir Dixit Human Bond Communication. The Holy Grail of Holistic Communication and Immersive Experience

8997.79 руб.
This book approaches the topic area of the Internet of Things (IoT) from the perspective of the five types of human communication. Through this perspective on the human communication types, the book aims to specifically address how IoT technologies can support humans and their endeavors. The book explores the fields of sensors, wireless, physiology, biology, wearables, and the Internet. This book is organized with five sections, each covering a central theme; Section 1: The basics of human bond communication Section 2: Relevance IoT, BAN and PAN Section 3: Applications of HBC Section 4: Security, Privacy and Regulatory Challenges Section 5: The Big Picture (Where do we go from here?)
Milan Mashanovitch L. Diode Lasers and Photonic Integrated Circuits Milan Mashanovitch L. Diode Lasers and Photonic Integrated Circuits Новинка

Milan Mashanovitch L. Diode Lasers and Photonic Integrated Circuits

11696.84 руб.
Diode Lasers and Photonic Integrated Circuits, Second Edition provides a comprehensive treatment of optical communication technology, its principles and theory, treating students as well as experienced engineers to an in-depth exploration of this field. Diode lasers are still of significant importance in the areas of optical communication, storage, and sensing. Using the the same well received theoretical foundations of the first edition, the Second Edition now introduces timely updates in the technology and in focus of the book. After 15 years of development in the field, this book will offer brand new and updated material on GaN-based and quantum-dot lasers, photonic IC technology, detectors, modulators and SOAs, DVDs and storage, eye diagrams and BER concepts, and DFB lasers. Appendices will also be expanded to include quantum-dot issues and more on the relation between spontaneous emission and gain.
Nicole Muller The Handbook of Language and Speech Disorders Nicole Muller The Handbook of Language and Speech Disorders Новинка

Nicole Muller The Handbook of Language and Speech Disorders

16042.07 руб.
Through contributions from leading experts in the fields of communication science, The Handbook of Speech and Language Disorders presents a comprehensive survey detailing the state of the art in speech, language, and cognitive/intellectual disorders. Provides the first in-depth exploration of the rapidly expanding field of communication disorders Examines the current debates, landmark studies, and central themes in the discipline, including analytical methods and assessment Includes contributions from more than 20 leading scholars to provide an extraordinary breadth of coverage of this growing, multi-disciplinary field Features a “foundations” section that deals with issues of central importance to all research in the field, including social and practical considerations in classification and diversity, genetic syndromes, and principles of assessment and intervention
Gray Carol Handbook of Veterinary Communication Skills Gray Carol Handbook of Veterinary Communication Skills Новинка

Gray Carol Handbook of Veterinary Communication Skills

4827.18 руб.
This is the first definitive textbook on veterinary communication, written specifically for students and veterinary professionals by a group of international experts. Communication is a core clinical skill, and is now taught as a compulsory part of most veterinary degree courses. Good communication is crucial to the veterinarian-client-patient relationship, to patient health and ultimately to the success of any veterinary business. The book covers all the key areas of communication including: the basic framework for the veterinary consultation; professional, ethical and legal aspects; communication with clients and colleagues; and coping with end-of-life and other difficult situations. It combines the most up-to-date research with a wealth of practical information, such as: Real-life case studies to help you apply your learning to real scenarios Simple step-by-step guidelines showing you how to deal with specific situations Examples of written resources you can use in practice This valuable textbook has been written and edited by a carefully chosen group of specialists, comprising veterinary communication lecturers, veterinary practitioners, training managers and counsellors.
Xincheng Zhang LTE Optimization Engineering Handbook Xincheng Zhang LTE Optimization Engineering Handbook Новинка

Xincheng Zhang LTE Optimization Engineering Handbook

11622.14 руб.
A comprehensive resource containing the operating principles and key insights of LTE networks performance optimization LTE Optimization Engineering Handbook is a comprehensive reference that describes the most current technologies and optimization principles for LTE networks. The text offers an introduction to the basics of LTE architecture, services and technologies and includes details on the key principles and methods of LTE optimization and its parameters. In addition, the author clarifies different optimization aspects such as wireless channel optimization, data optimization, CSFB, VoLTE, and video optimization. With the ubiquitous usage and increased development of mobile networks and smart devices, LTE is the 4G network that will be the only mainstream technology in the current mobile communication system and in the near future. Designed for use by researchers, engineers and operators working in the field of mobile communications and written by a noted engineer and experienced researcher, the LTE Optimization Engineering Handbook provides an essential guide that: Discusses the latest optimization engineering technologies of LTE networks and explores their implementation Features the latest and most industrially relevant applications, such as VoLTE and HetNets Includes a wealth of detailed scenarios and optimization real-world case studies Professionals in the field will find the LTE Optimization Engineering Handbook to be their go-to reference that includes a thorough and complete examination of LTE networks, their operating principles, and the most current information to performance optimization.
Alexander Laskin V. The Handbook of Financial Communication and Investor Relations Alexander Laskin V. The Handbook of Financial Communication and Investor Relations Новинка

Alexander Laskin V. The Handbook of Financial Communication and Investor Relations

14622.12 руб.
The first book to offer a global look at the state-of-the-art thinking and practice in investor relations and financial communication Featuring contributions from leading scholars and practitioners in financial communication and related fields—including public relations, corporate communications, finance, and accounting— this volume in the critically acclaimed “Handbooks in Communication and Media” seriesprovides readers with a comprehensive, up-to-date picture of investor relations and financial communications as they are practiced in North America and around the world. The Handbook of Financial Communication and Investor Relations provides an overview of the past, present, and future of investor relations and financial communications as a profession. It identifies the central issues of contemporary investor relations and financial communications practice, including financial information versus non-financial information, intangibles, risk, value, and growth. Authors address key topics of concern to contemporary practitioners, such as socially responsible investing, corporate governance, shareholder activism, ethics, and professionalism. In addition, the book arms readers with metrics and proven techniques for reliably measuring and evaluating the effectiveness of investor relations and financial communications. Bringing together the most up-to-date research on investor relations and financial communication and the insights and expertise of an all-star team of practitioners, The Handbook of Financial Communication and Investor Relations: Explores how the profession is practiced in various regions of the globe, including North America, South America, Europe, the Middle East, India, Australia, and other areas Provides a unique look at financial communication as it is practiced beyond the corporate world, including in families, the medical profession, government, and the not-for-profit sector Addresses “big-picture” strategies as well as specific tactics for financial communication during crises, the use of social media, dealing with shareholder activism, integrated reporting and CSR, and more This book makes an ideal reference resource for undergrads and graduate students, scholars, and practitioners studying or researching investor relations and financial communication across schools of communication, journalism, business, and management. It also offers professionals an up-to-date, uniquely holistic look at best practices in financial communication investor relations worldwide.
Allen Levesque H. Modeling of Digital Communication Systems Using SIMULINK Allen Levesque H. Modeling of Digital Communication Systems Using SIMULINK Новинка

Allen Levesque H. Modeling of Digital Communication Systems Using SIMULINK

10047.81 руб.
A comprehensive and detailed treatment of the program SIMULINK® that focuses on SIMULINK® for simulations in Digital and Wireless Communications Modeling of Digital Communication Systems Using SIMULINK® introduces the reader to SIMULINK®, an extension of the widely-used MATLAB modeling tool, and the use of SIMULINK® in modeling and simulating digital communication systems, including wireless communication systems. Readers will learn to model a wide selection of digital communications techniques and evaluate their performance for many important channel conditions. Modeling of Digital Communication Systems Using SIMULINK® is organized in two parts. The first addresses Simulink® models of digital communications systems using various modulation, coding, channel conditions and receiver processing techniques. The second part provides a collection of examples, including speech coding, interference cancellation, spread spectrum, adaptive signal processing, Kalman filtering and modulation and coding techniques currently implemented in mobile wireless systems. Covers case examples, progressing from basic to complex Provides applications for mobile communications, satellite communications, and fixed wireless systems that reveal the power of SIMULINK modeling Includes access to useable SIMULINK® simulations online Covering both the use of SIMULINK® in digital communications and the complex aspects of wireless communication systems, Modeling of Digital Communication Systems UsingSIMULINK® is a great resource for both practicing engineers and students with MATLAB experience.

кешбака
Страницы:


Provides an international and management perspective on the field of corporate communication Corporate communication plays an important role in higher-level management to help build and preserve a company’s reputation. This intangible yet valuable asset determines the net worth of a company and affects the success of its operations. Corporate Communication: An International and Management Perspective introduces readers to the broad environment of the modern extended organization and provides an understanding of the globalization process. It describes how economic, political, and cultural features of a country affect company decisions and communication and discusses various communication disciplines and practices that are employed in programs and campaigns. This book addresses the key management issues of sustainability and technology and innovation. It also emphasizes the importance of why corporate communication must be seen as a management function and not restricted to a communication process. Presented in five parts, Corporate Communication offers comprehensive chapters covering: The Domain of Corporate Communication; Strategic Application of Communication Practices; International Perspective; Key Management Issues of Sustainability and Technology; and Corporate Communication Contribution to Management. The foundation of Corporate Communication is public relations but also included is the entire range of communication practices and the contribution to management decision making. Conceptualizes corporate communication as a strategic management function which helps management recognize, adjust to, and construct policy related to global issues Emphasizes the critical role that corporate communication plays in making corporate decisions and behaviors more socially responsible and sustainable Demonstrates how corporate communication draws on public affairs, marketing and social media in its strategic planning Emphasizes the critical importance of relationships to corporations and their effect on reputation Provides numerous examples of cases of global problems and how corporations have responded to them Corporate Communication is intended for upper-level undergraduate and graduate students in schools of communication and schools of business and management who want to extend their competence to the global arena and to combine the various communication practices to design strategic programs and campaigns. Course titles include corporate communication, international public relations, corporate public affairs, global marketing communication, global corporate communication, and social media.
Продажа communication principles лучших цены всего мира
Посредством этого сайта магазина - каталога товаров мы очень легко осуществляем продажу communication principles у одного из интернет-магазинов проверенных фирм. Определитесь с вашими предпочтениями один интернет-магазин, с лучшей ценой продукта. Прочитав рекомендации по продаже communication principles легко охарактеризовать производителя как превосходную и доступную фирму.