consumer demographics retail store attributes and store choice



Dan Ramsey, Judy Ramsey The Everything Guide to Starting and Running a Retail Store Dan Ramsey, Judy Ramsey The Everything Guide to Starting and Running a Retail Store Новинка

Dan Ramsey, Judy Ramsey The Everything Guide to Starting and Running a Retail Store

1439 руб.
What are my start-up costs? How much will my store make? Should I sell online? How can I compete with larger stores?If you've ever considered owning a store but don't know where to start, The Everything Guide to Starting and Running a Retail Store is perfect for you. This resource will help you recognize the importance of an independent retail store in community life and the opportunities it offers for a rewarding lifestyle.This comprehensive guide shows you how to:Spot and capitalize on small retailer trendsConduct your own market analysisResearch and select the most appropriate retailing softwareRun your business day to dayAttract customers with effective advertisingMake the leap to online selling This helpful handbook offers practical advice on retail store planning and management with valuable guidelines and real-world examples that can make the difference between your store's success and failure. This guide provides all the tools you need to run a store that your customers--and you--will enjoy for many years to come!
Richa Kumari Impact of Quality Attributes on Customer Satisfaction in Apparel Retailing Richa Kumari Impact of Quality Attributes on Customer Satisfaction in Apparel Retailing Новинка

Richa Kumari Impact of Quality Attributes on Customer Satisfaction in Apparel Retailing

1752 руб.
Project Report from the year 2012 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: A, , course: Business economics - Marketing, Corporate Communication, CRM, Market Research, language: English, abstract: Before the globalization most of the retaining used to be done in retail stores. In recent years non-store retailing has been growing much faster than the store retailing includes selling of the final consumer through the internet, direct mail, catalogs, the telephone and other direct selling approach. Customer became more luxurious so according to them satisfaction and quality are main focal point for the retail outlet store because one satisfied customers brings more than twenty customers and one unsatisfied customers take two hundreds customers back. Changes in customers' expectation and perceived quality and perceived value all works in concert to drive the customer satisfaction. This research is intended to understand the impact of quality attributes on customer satisfaction in Indian apparel retailing.
John Bradley Store Wars. The Worldwide Battle for Mindspace and Shelfspace, Online and In-store John Bradley Store Wars. The Worldwide Battle for Mindspace and Shelfspace, Online and In-store Новинка

John Bradley Store Wars. The Worldwide Battle for Mindspace and Shelfspace, Online and In-store

3959.77 руб.
The sequel to the highly successful Store Wars: the battle for mindspace and shelfspace published in 1995. The new edition will retain all the strengths of the old book including a comprehensive and complex approach to the consumer & retail market and the interaction between FMCG retailers and manufacturers. The book will be thoroughly revised and updated and will consist of 4 main parts: A section on leading FMCG companies and brands (such as Coke, P&G, Unilever, Nestle, L'Oreal etc.), their marketing and branding strategies in the western markets (USA, Western Europe: UK, France, Germany and others). A section on leading retailers (Wal-Mart, Tesco, Carrefour etc.), their developments and expansion over the last 10 years. A section describing the interaction between retailers and manufacturers, including competition for end-consumers, trade marketing. A section covering the Emerging Markets—the retail landscape in the major developing economies, results of the expansion of major FMCG brands and western retail chains, challenges related to distribution and FMCG marketing in those countries. The book will also discuss the impact of the Global Crisis on the consumer and retail markets as well as predictions and prospects for the future.
Neil Stern Z. Greentailing and Other Revolutions in Retail. Hot Ideas That Are Grabbing Customers' Attention and Raising Profits Neil Stern Z. Greentailing and Other Revolutions in Retail. Hot Ideas That Are Grabbing Customers' Attention and Raising Profits Новинка

Neil Stern Z. Greentailing and Other Revolutions in Retail. Hot Ideas That Are Grabbing Customers' Attention and Raising Profits

1976.58 руб.
An introduction to greentailing and the five other biggest trends in the retail business In their newest book on retailing, authors Stern and Ander examine the revolutions occurring in the retail marketplace, with particular emphasis on the influential green trend in retailing, or Greentailing. Greentailing is capitalizing on the huge and growing demand for organic, sustainable and wellness-related products. As it evolves, greentailing will force both suppliers and retailers alike in every category to take notice. Leading edge greentailers like Whole Foods and Wal*Mart continue to grow and innovate at rates much faster than traditional competitors, and are forcing competitive responses. The authors explain how any retail store or manufacturer can implement these ideas and raise profits, using case studies from successful greentailers. In addition to greentailing, the book examines five other top retail trends: Demographic Shifts Provide Retail Opportunities Moving Up the Ladder—Growth of Experiential Retailing—How to Drive Sales and Profits Beyond Price Getting Outside the Box—New Ways to Reach the Consumer—The Growth of Non-Store Retailing Selling Services, Not Just products Brands Going Retail—The Battle for Control of the Customer Very much a follow up to their first book, Winning at Retail: Developing a Sustained Model for Retail Success, Greentailing and Other Revolutions in Retail addresses all the latest trends in the retail industry and presents unbeatable advice on quickly responding to changes in customer demographics and competition. Retail is all about the customer, and as customers and their tastes change, this one-of-a-kind resource shows retailers and manufacturers how to keep up and innovate.
Bob Negen Marketing Your Retail Store in the Internet Age Bob Negen Marketing Your Retail Store in the Internet Age Новинка

Bob Negen Marketing Your Retail Store in the Internet Age

1976.58 руб.
If you own and operate a small retail business, this guide will give you a proven system for marketing your store, allowing you to compete with online merchants and big-box stores alike. Full of fresh and innovative ideas for promoting small stores, it will show you how to create a great in-store experience and build loyal, long-lasting relationships with customers.
Northwestern University School of Commerce Bureau of Business Research Building and store equipment, merchandise sold, store methods and accounting practices 1919 Northwestern University School of Commerce Bureau of Business Research Building and store equipment, merchandise sold, store methods and accounting practices 1919 Новинка

Northwestern University School of Commerce Bureau of Business Research Building and store equipment, merchandise sold, store methods and accounting practices 1919

754 руб.
Эта книга — репринт оригинального издания (издательство "New York, Prentice-Hall", 1921 год), созданный на основе электронной копии высокого разрешения, которую очистили и обработали вручную, сохранив структуру и орфографию оригинального издания. Редкие, забытые и малоизвестные книги, изданные с петровских времен до наших дней, вновь доступны в виде печатных книг.Cost, merchandising practices, advertising and sales in the retail distribution of clothing. Building and store equipment, merchandise sold, store methods and accounting practices 1919
Claus Ebster, Marion Garaus Store Design and Visual Merchandising. Creating Store Space That Encourages Buying Claus Ebster, Marion Garaus Store Design and Visual Merchandising. Creating Store Space That Encourages Buying Новинка

Claus Ebster, Marion Garaus Store Design and Visual Merchandising. Creating Store Space That Encourages Buying

4452 руб.
In an age of self-service stores, saturated markets, and ever more demandingcustomers, the careful and science-driven design of the point of salehas become a crucial success factor for both retailers and service businesses.In this book, the interested reader will fi nd a variety of hands-onsuggestions for how to optimize the design of retail stores and serviceenvironments to increase customer satisfaction and sales. While the focusis on the practical applicability of the concepts discussed, the book is neverthelessfi rmly grounded in consumer and psychological research. In thisrespect it is uniquely positioned vis- á- vis books written by artists, architects,and interior designers, which often lack a solid research foundation,and academic journals articles, which are often inaccessible to the educatedyet nonspecialized reader. In writing this book, the authors draw onboth the recent research literature and their own experience in marketingconsulting and consumer research.Topics covered in the book include goals and relevance of store design;design tips derived from environmental psychology; cognitive and aff ectiveapproaches to store design and visual merchandising; use of ambientfactors such as music, colors, and scents; and creation of emotional experiencesand theming.
Shadma Shahid, Rahela Farooqi The World of Retailing. An Overview of Retailing . Indian Retail Shadma Shahid, Rahela Farooqi The World of Retailing. An Overview of Retailing . Indian Retail Новинка

Shadma Shahid, Rahela Farooqi The World of Retailing. An Overview of Retailing . Indian Retail

5739 руб.
Retailing has been practiced from the early years of mankind in the form of barter to the current technologically sophisticated e-tailing in the 21st century. In any format, retailing involves the sale of goods and services to the final consumer. The forms of retailing are bricks-and-mortar stores, non-store bases, or a combination of a store and a non-store base. The assortment of goods in these businesses is planned, purchased, and presented by the retailer for the convenience of the consumer.The objective was to gain a deeper understanding into the world of retailing, its formats, store image and current trends occurring in the retailing sector and we visualized that this exercise would provide credible insights into business metrics and processes that run the industry today. We looked further to rediscover Indian retail, an industry that has burgeoned at high velocity. It will help in identify improvement opportunities for tomorrow and lead us towards future excellence in the growing retailing sector.
Swapna Menthula Factors Affecting Buying Decision of Customers. in Apparels Retailing Swapna Menthula Factors Affecting Buying Decision of Customers. in Apparels Retailing Новинка

Swapna Menthula Factors Affecting Buying Decision of Customers. in Apparels Retailing

1877 руб.
Research Paper (undergraduate) from the year 2012 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: A, Dhruva College of Management, course: PGDM, language: English, abstract: In India retail industry is the largest among all the industries, the retail industry is upgrading itself providing with endless array for customer choices like changing life style, customers brand awareness depending on income level of customers. The retail industry in India is hailed as a sunrise sector and the value is estimated to increase from US $330 billion in 2007 to US$640 billion by 2015 i.e., almost double the value. The size of India's retail sector is currently estimated at around $450 billion and organized retail accounts for around 5% of the total market.We cannot take customers for granted because consumer buying behavior determines how consumer decides which product to buy and what all factors are responsible for the buying decision. The firm has to satisfy the needs and wants of a consumer.Hence the present study has been conducted to understand the impact of various factors viz. physical attributes, display, merchandise, sales people, and overall quality of store on customers' buying decision in Apparel Retailing.
Bala Jeshurun Subramania, Aravinth S. Store Loyalty Bala Jeshurun Subramania, Aravinth S. Store Loyalty Новинка

Bala Jeshurun Subramania, Aravinth S. Store Loyalty

7277 руб.
Indian Retail sector is vibrant and has become one of the world's top 5 global retail destinations. It is estimated that the total number of shopping malls will grow at the rate of 18.9% by 2015. As competition is becoming stiff, retailers are working on new marketing strategies to sustain in the market, Store loyalty is the most initial variable of interest to retailers. This research reviews existing retail literature to identify the dimensions of store loyalty; with specific focus on its antecedents such as store image in the current Indian context. About the Book: The text provides a solid foundation that clearly describes the effect of store image towards store loyalty, portraying a complete view of the subject and going further to show how all the pieces fit together.The contents of the book are presented in a lucid style so that even an average student can grasp the subject. Salient Features: 1)Practical state of the art approach.2)Enriched with schematic diagrams to understand the issues.3)Wealth of up-to-date statistics goes a long way in critical analysis. 4) Sufficient theory is presented to ensure a complete understanding of the concepts.
Andrea Zocchi Reshaping Retail. Why Technology is Transforming the Industry and How to Win in the New Consumer Driven World Andrea Zocchi Reshaping Retail. Why Technology is Transforming the Industry and How to Win in the New Consumer Driven World Новинка

Andrea Zocchi Reshaping Retail. Why Technology is Transforming the Industry and How to Win in the New Consumer Driven World

2903.83 руб.
The modern retail system has worked to dazzling effect. From the 19th century, store owners emerged from small beginnings to set in train an industry that has seen some operators become nationally, even globally, dominant. Along the way, they turned retailing into an art, and then a science. Now retailers in emerging markets appear to be repeating the story all over again, except on a scale and at a speed beyond anything we have seen before. Given all of this, it can be hard for those who work in retailing to accept that the industry as we know it is living on borrowed time, on the brink of transformation. There is now an urgency with which conventional store-based retailers must now act and the extent of the challenges this change represents in strategic, organizational, and above all, technological terms. Reshaping Retail sets out the driving causes, current trends and consequences of a transformation in retail triggered by technology. The changes go far beyond making items available for sale on the internet. Starting by briefly setting the historical and business system contexts for retail and describe the role that technology has played in the creation of modern retail it then explains the underlying technological drivers behind the current revolution – radical changes in the capacity of both hardware and software, mobile telecommunications changes and the advances of the Internet. Ultimately, success will hinge on more than competence; it will come down to a way of thinking. Customer-centricity will need to be valued not just by the store owner, as in the past, but also by all employees in the organization. It will need to become embedded in their daily tasks. The same applies to technology, which must be at the center of the organization and recognized as such by everyone. With a combination of extensive desk and field research, interviews with leading retailers and technologists, together with the real world experience of practitioners in this area, Reshaping Retail will inspire and help store retailers to make the necessary transformation now to win in the new consumer driven world.
Chuck Atkinson Summary of Inventory and Money Management with Personal Computers Chuck Atkinson Summary of Inventory and Money Management with Personal Computers Новинка

Chuck Atkinson Summary of Inventory and Money Management with Personal Computers

589 руб.
Summary of the development of Inventory, Point-of-Sale and Retail Management for retail stores using affordable computers to save many man hours per store each day..
Christel Zaubitzer Understanding the Showrooming Phenomenon Christel Zaubitzer Understanding the Showrooming Phenomenon Новинка

Christel Zaubitzer Understanding the Showrooming Phenomenon

2002 руб.
Master's Thesis from the year 2013 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,3, University of Münster (Institute for Value-Based Marketing), course: E-Commerce, language: English, abstract: Showrooming is a phenomenon that describes a consumer's behavior of collecting information about a product or service in a physical store and purchasing it in an online store afterwards. For retailers, this behavior can be a major opportunity or thread. To give insights into the phenomenon the thesis aims to determine a) channel attributes that encourage or deject customers from attending showrooming and b) how customer characteristics distinguish showrooming customers from customers who did not purchase online?An empirical study collected data of 334 respondents via an online questionnaire. 149 showroomers and 185 respondents who did not showroom during a recent product purchase were compared regarding their perceived difference of channel attributes in the offline and the online channel. Further, both groups were compared in various customer characteristics.The results of the binary logistic regression reveal that among all observed channel attributes the difference in price, service, purchase convenience, enjoyment and risk perception between the online and offline shop have a significant impact on the likelihood of showrooming, whereas the assortment and after-sales services did not show significant impa...
Carol Schroeder L. Specialty Shop Retailing. How to Run Your Own Store (Revision) Carol Schroeder L. Specialty Shop Retailing. How to Run Your Own Store (Revision) Новинка

Carol Schroeder L. Specialty Shop Retailing. How to Run Your Own Store (Revision)

2767.88 руб.
This comprehensive, revised edition offers how-to information for starting a small business in specialized retailing, from the mom and pop operation to a chain memorabilia store. Highly practical, it incorporates the newest developments within retail sales, including information on the changing economy (such as how e-commerce affects small business owners).
Claus Ebster, Marion Garaus Store Design and Visual Merchandising, Second Edition Claus Ebster, Marion Garaus Store Design and Visual Merchandising, Second Edition Новинка

Claus Ebster, Marion Garaus Store Design and Visual Merchandising, Second Edition

4427 руб.
The creative and science-driven design of the point of sale has become a crucial success factor for both retailers and service businesses. In the newly revised and expanded edition of this book, you will learn some of the shopper marketing secrets from the authors about how you can design your store to increase sales and delight shoppers at the same time. By the time you are through reading, you will have learned how shoppers navigate the store, how they search for products, and how you can make them find the products you want them to see. You will also be able to appeal to shopper emotions through the use of colors, scents, and music, as well as make shopping memorable and fun by creating unique experiences for your shoppers. The focus is on the practical applicability of the concepts discussed, and this accessible book is firmly grounded in consumer and psychological research. At the end of each chapter, you will find several takeaway points. The book concludes with the "Store Design Cookbook," full of ready-to-serve recipes for your own store design and visual merchandising process.
Christine Lindop The Girl with Red Hair Christine Lindop The Girl with Red Hair Новинка

Christine Lindop The Girl with Red Hair

397.09 руб.
Every day people come to Mason's store – old people, young people, men and women. From his office, and in the store, Mark watches them. And when they leave the store, he forgets them. Then one day a girl with red hair comes to the store, and everything changes for Mark. Now he can't forget the beautiful face, those green eyes, and that red hair…
Markus Slamanig Carrefour Enters India Markus Slamanig Carrefour Enters India Новинка

Markus Slamanig Carrefour Enters India

1527 руб.
Seminar paper from the year 2012 in the subject Business economics - Trade and Distribution, grade: A, Florida International University, Modesto A. Maidique Campus, language: English, abstract: In accordance with Carrefour's global strategy to show presence in all major emerging markets, the company entered India (Economic Times, Dec 31 2010), although the Indian government is still following strict regulations for foreign companies. No foreign direct investment (FDI) is allowed in the so-called multi-brand retail category, that is, organized retail that sell multiple-brands to end-consumers (Chari, Raghavan, 2011). However, there are no such obstacles for the so-called cash&carry retail category, which refers to wholesale retail; thus, foreign companies are allowed to sell goods and merchandise to other retailers, to industrial, commercial, institutional, or other professional business users, or to other wholesalers (Chari, Raghavan, 2011).Given this situation, Carrefour used an approach to set-up a cash & carry format store to circumvent the barriers imposed by the government (Economic Times, Dec 31 2010). The store is located in Delhi, has opened in December 2010 and sells over 10,000 products in both, the food and non-food category (Economic Times, Dec 31 2010). Using this as a first step, Carrefour will be able to learn and understand the specificities of the Indian market and use the store as a hub for further expansion throughout the market (Economic Times,...
Shoplifters: New Retail Architecture and Brand Spaces Shoplifters: New Retail Architecture and Brand Spaces Новинка

Shoplifters: New Retail Architecture and Brand Spaces

7480 руб.
Shoplifter! explores innovative store concepts and provides expert insights into how brands can engage with their customers in novel ways. Disrupted by online shopping,...
Printio Petyx store Printio Petyx store Новинка

Printio Petyx store

1362 руб.
Лонгслив — цвет: ЧЁРНЫЙ, пол: МУЖ. Футболка с изображением логотипа магазина Petyx Store - красивого петуха.
Printio Petyx store Printio Petyx store Новинка

Printio Petyx store

863 руб.
Детская футболка классическая унисекс — цвет: ЧЁРНЫЙ, пол: МУЖ. Футболка с изображением логотипа магазина Petyx Store - красивого петуха.
Printio Petyx store Printio Petyx store Новинка

Printio Petyx store

1090 руб.
Футболка классическая — цвет: ЧЁРНЫЙ, пол: ЖЕН. Футболка с изображением логотипа магазина Petyx Store - красивого петуха.
Printio Store Printio Store Новинка

Printio Store

401 руб.
Сумка.
Printio Petyx store Printio Petyx store Новинка

Printio Petyx store

1190 руб.
Футболка классическая — цвет: ЧЁРНЫЙ, пол: МУЖ, качество: ЭКОНОМ. Футболка с изображением логотипа магазина Petyx Store - красивого петуха.
Printio Petyx store Printio Petyx store Новинка

Printio Petyx store

1292 руб.
Футболка Wearcraft Premium Slim Fit — цвет: ЧЁРНЫЙ, пол: МУЖ. Футболка с изображением логотипа магазина Petyx Store - красивого петуха.
Facade - Shop Facade - Shop Новинка

Facade - Shop

1900 руб.
All types of retail stores should stand out among the myriad of local competition. Storefront planning and designing are the most important area for the store owners. In...
Angelos Pontos How Can Demographics Predict Tourists. Choices. Angelos Pontos How Can Demographics Predict Tourists. Choices. Новинка

Angelos Pontos How Can Demographics Predict Tourists. Choices.

9614 руб.
This book investigates the tourism preferences of customers in ten European cities. The consequent research questions cover the actual destination choice of various consumer segments, the dependence of destination distance on socio-demographic characteristics, GDP and cultural differences, the motivations to visit a holiday destination and the role of environmental protection and climate change on tourists' plans. To refine these topics and choose the most interesting related factors, several academics and researchers worldwide participated in an online survey. Eventually, the author conducted more than 1000 face-to-face interviews in the metropolitan areas of the ten cities and implemented three different regression methods for the analysis. The results show that demographics can predict tourists' choices and the destination distance significantly depends on GDP per capita and cultural characteristics.
Printio Store Printio Store Новинка

Printio Store

478 руб.
Детская футболка классическая унисекс — цвет: БЕЛЫЙ, пол: МУЖ.
Printio Store Printio Store Новинка

Printio Store

696 руб.
Футболка классическая — цвет: БЕЛЫЙ, пол: МУЖ, качество: ЭКОНОМ.
Printio Store Printio Store Новинка

Printio Store

776 руб.
Футболка классическая — цвет: БЕЛЫЙ, пол: ЖЕН.
Printio Store Printio Store Новинка

Printio Store

872 руб.
Футболка Wearcraft Premium — цвет: БЕЛЫЙ, пол: ЖЕН.
Трековый светодиодный светильник Nowodvorski Store Led 5950 Трековый светодиодный светильник Nowodvorski Store Led 5950 Новинка

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6396 руб.
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Printio Store Printio Store Новинка

Printio Store

792 руб.
Футболка Wearcraft Premium Slim Fit — цвет: БЕЛЫЙ, пол: МУЖ.
Printio Store Printio Store Новинка

Printio Store

568 руб.
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Трековый светодиодный светильник Nowodvorski Store Led 6825

4243 руб.
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Printio Store Printio Store Новинка

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1644 руб.
Толстовка Wearcraft Premium унисекс — цвет: БЕЛЫЙ, пол: МУЖ.
Трековый светодиодный светильник Nowodvorski Store Led 6826 Трековый светодиодный светильник Nowodvorski Store Led 6826 Новинка

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6396 руб.
Трековый светодиодный светильник Nowodvorski Store Led 6826
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Трековый светодиодный светильник Nowodvorski Store Led 5947

3800 руб.
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Matthias Gumbart Relevant Success Factors for the Implementation of Convenience Stores in Germany and their Development in the German Market Matthias Gumbart Relevant Success Factors for the Implementation of Convenience Stores in Germany and their Development in the German Market Новинка

Matthias Gumbart Relevant Success Factors for the Implementation of Convenience Stores in Germany and their Development in the German Market

6327 руб.
Bachelor Thesis from the year 2018 in the subject Business economics - Trade and Distribution, grade: 1,3, Ingolstadt University of Applied Sciences (THI Business School), course: International Retail Management, language: English, abstract: In Germany's market many types of retailers exist and are part of peoples' life. Looking at other continents and countries though, there is one type of retail store which is very common there but can hardly be found in Germany, the convenience store. This thesis is about factors for a successful implementation of convenience stores into the German market and its development so far. By writing this thesis the author tried to work on the relevant aspects of implementing and introducing a new store type to the German market. The author of this work looks at legal aspects, possible customers, infrastructural and geographical aspects as well as suitable store management and planning. Analysing given data and information as well as looking at the current and future development declares how to implement convenience stores into the German market. This thesis results in the fact that at this moment in time (January 2018) convenience stores, which are open 24/7, can almost only exist in cooperation with gas stations in Germany, because of legal restrictions by the federal states. Convenience stores in gas stations are most likely to become an established part of the German retail market in the next years. Even though it being new to Germany...
Printio Store Printio Store Новинка

Printio Store

568 руб.
Майка классическая — цвет: БЕЛЫЙ, пол: ЖЕН.
Printio Store Printio Store Новинка

Printio Store

797 руб.
Лонгслив — цвет: БЕЛЫЙ, пол: МУЖ.
Трековый светодиодный светильник Nowodvorski Store Led 6824 Трековый светодиодный светильник Nowodvorski Store Led 6824 Новинка

Трековый светодиодный светильник Nowodvorski Store Led 6824

3800 руб.
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Трековый светодиодный светильник Nowodvorski Store Led 5948

4243 руб.
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Perrey Jesko Retail Marketing and Branding. A Definitive Guide to Maximizing ROI Perrey Jesko Retail Marketing and Branding. A Definitive Guide to Maximizing ROI Новинка

Perrey Jesko Retail Marketing and Branding. A Definitive Guide to Maximizing ROI

4355.74 руб.
Today's shoppers go online to research locations, compare prices or read reviews before they go to a store, and as soon as they are back home, they post details about their shopping experience on Facebook or other social media platforms. Online agencies rave about viral campaigns, guerrilla marketing and 360° communication. IT specialists are peddling one-to-one marketing tools and integrated customer data warehousing solutions. Should retailers care about any of this? The authors of this book firmly believe that they should – but in an environment of accelerating change, even veterans of the retail trade are looking for guidance on how to embrace the challenges thrown up by the evolving retail marketing landscape: How do I combine traditional and new marketing vehicles? How can I stay on top of what my customers want? How can I reach them efficiently? Do they still look at leaflets, or should I shift local marketing funds to social media? How can I leverage unique retail touch points, such as the POS, for value creation? Successful retail management might once have been about ‘just doing it’, but that is no longer the case. This book offers retail professionals practical and robust ways to improve the performance of their marketing function and align marketing investments with business objectives. This book consolidates the know-how of more than 30 practitioners in the field, created and refined over many years together with leading international companies. It covers some of the latest and most sophisticated approaches to the subject, yet it is anything but a theoretical treatise. The authors' hands-on approach and the wealth of case examples make it an essential guide for all consumer-minded retailers. (from the Foreword by Dr Klaus Behrenbeck, Director, McKinsey & Company, Inc., Leader Consumer Industries & Retail Group, Europe)
Jen Thorpe Haiku of Frustration. Retail Hell Jen Thorpe Haiku of Frustration. Retail Hell Новинка

Jen Thorpe Haiku of Frustration. Retail Hell

939 руб.
This book has haiku that describe what it is really like to work in retail. Jen Thorpe wrote these haiku in her head while smiling at customers who were behaving badly in the book store she worked in. If you work in retail, you might find yourself relating to these haiku of frustration.
Linzi waghorn Linzi.s Diary 3 Linzi waghorn Linzi.s Diary 3 Новинка

Linzi waghorn Linzi.s Diary 3

527 руб.
third in the series, a break in the tour and the guys are back in England. Did she? or didn't she? there's a shock in store for Brian and a short notice wedding is in store.
Amy Roche The Retail Experiment Amy Roche The Retail Experiment Новинка

Amy Roche The Retail Experiment

2002 руб.
Have you been spending more than ever on marketing, but feel like your customers are responding less?Have you been generous with your customers, giving them bigger discounts, loyalty programs, the best-trained staff and helpful emails, but it still doesn’t seem to be enough? Do you know the retail environment has changed, but you’re not sure how to respond?Customers across all industries have changed dramatically in recent years, but many retailers have failed to understand or keep up. Retailers who don’t respond to the new problems of their customers will quickly be left behind. In this groundbreaking book about winning back the modern customer, Amy Roche describes the ‘experiments’ she performed in her own retail store. In The Retail Experiment you’ll learn how to: leave behind old retail methods that no longer work understand, value and engage with the modern customer evaluate and capitalise on the changed shopping environment market to and communicate with customers make your store an exciting place to visit appeal to the emotions of your customers successfully position your business in the ‘experience economy’.Amy examines winning strategies, pitfalls and fails, and the five strategies she discovered that drew customers in like magnets, increasing visitation, sales, and overall engagement.
Lucile Eaves Training for store service, the vocational experiences and training of juvenile employees of retail department, dry goods and clothing stores in . of the Women.s Educational and Industrial Uni Lucile Eaves Training for store service, the vocational experiences and training of juvenile employees of retail department, dry goods and clothing stores in . of the Women.s Educational and Industrial Uni Новинка

Lucile Eaves Training for store service, the vocational experiences and training of juvenile employees of retail department, dry goods and clothing stores in . of the Women.s Educational and Industrial Uni

759 руб.
Эта книга — репринт оригинального издания, созданный на основе электронной копии высокого разрешения, которую очистили и обработали вручную, сохранив структуру и орфографию оригинального издания. Редкие, забытые и малоизвестные книги, изданные с петровских времен до наших дней, вновь доступны в виде печатных книг.
Make Up Store Спонжи-пальчики Спонжи-пальчики Make Up Store Спонжи-пальчики Спонжи-пальчики Новинка

Make Up Store Спонжи-пальчики Спонжи-пальчики

1190 руб.
Спонж-губка-напалечник. Используется для нанесения или коррекции тонального средства. Необычный формат привычного инструмента для нанесения и распределения тона для лица. Просто наденьте его на пальчик как «наперсток». В комплекте 12 шт.
Carlos Alfredo Mansilla The Effect of Geographic Definition on Market Share Carlos Alfredo Mansilla The Effect of Geographic Definition on Market Share Новинка

Carlos Alfredo Mansilla The Effect of Geographic Definition on Market Share

8777 руб.
Geographic market definition has become increasingly important in many industries. This is due not only to its managerial implications, but also because of its importance in antitrust policy. The effect of different geographic definitions on market share and the systematic differences among them is the major focus of this research. The analysis is conducted at the store-level on five geographic market definitions, in seventeen metropolitan areas, for two large retail grocery chains. Market share is measured on two dimensions. One measure is sales per week for each store. The second measure is square feet of selling area for each store. The sample consists of 11,420 supermarkets from the 1997 Trade Dimensions database.

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The modern retail system has worked to dazzling effect. From the 19th century, store owners emerged from small beginnings to set in train an industry that has seen some operators become nationally, even globally, dominant. Along the way, they turned retailing into an art, and then a science. Now retailers in emerging markets appear to be repeating the story all over again, except on a scale and at a speed beyond anything we have seen before. Given all of this, it can be hard for those who work in retailing to accept that the industry as we know it is living on borrowed time, on the brink of transformation. There is now an urgency with which conventional store-based retailers must now act and the extent of the challenges this change represents in strategic, organizational, and above all, technological terms. Reshaping Retail sets out the driving causes, current trends and consequences of a transformation in retail triggered by technology. The changes go far beyond making items available for sale on the internet. Starting by briefly setting the historical and business system contexts for retail and describe the role that technology has played in the creation of modern retail it then explains the underlying technological drivers behind the current revolution – radical changes in the capacity of both hardware and software, mobile telecommunications changes and the advances of the Internet. Ultimately, success will hinge on more than competence; it will come down to a way of thinking. Customer-centricity will need to be valued not just by the store owner, as in the past, but also by all employees in the organization. It will need to become embedded in their daily tasks. The same applies to technology, which must be at the center of the organization and recognized as such by everyone. With a combination of extensive desk and field research, interviews with leading retailers and technologists, together with the real world experience of practitioners in this area, Reshaping Retail will inspire and help store retailers to make the necessary transformation now to win in the new consumer driven world.
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