content based image retrieval cbir



J. Parker R. Algorithms for Image Processing and Computer Vision J. Parker R. Algorithms for Image Processing and Computer Vision Новинка

J. Parker R. Algorithms for Image Processing and Computer Vision

7390.15 руб.
A cookbook of algorithms for common image processing applications Thanks to advances in computer hardware and software, algorithms have been developed that support sophisticated image processing without requiring an extensive background in mathematics. This bestselling book has been fully updated with the newest of these, including 2D vision methods in content-based searches and the use of graphics cards as image processing computational aids. It’s an ideal reference for software engineers and developers, advanced programmers, graphics programmers, scientists, and other specialists who require highly specialized image processing. Algorithms now exist for a wide variety of sophisticated image processing applications required by software engineers and developers, advanced programmers, graphics programmers, scientists, and related specialists This bestselling book has been completely updated to include the latest algorithms, including 2D vision methods in content-based searches, details on modern classifier methods, and graphics cards used as image processing computational aids Saves hours of mathematical calculating by using distributed processing and GPU programming, and gives non-mathematicians the shortcuts needed to program relatively sophisticated applications. Algorithms for Image Processing and Computer Vision, 2nd Edition provides the tools to speed development of image processing applications.
Christian Sallaberry Geographical Information Retrieval in Textual Corpora Christian Sallaberry Geographical Information Retrieval in Textual Corpora Новинка

Christian Sallaberry Geographical Information Retrieval in Textual Corpora

5698.83 руб.
This book addresses the field of geographic information extraction and retrieval from textual documents. Geographic information retrieval is a rapidly emerging subject, a trend fostered by the growing power of the Internet and the emerging possibilities of data dissemination. After positioning his work in this field in Chapter 1, the author makes proposals in the following two chapters. Chapter 2 focuses on spatial and temporal information indexing and retrieval in corpora of textual documents. Propositions for both spatial and temporal information retrieval (IR) are made. Chapter 3 tackles the use of generalized spatial and temporal indexes, which are produced from there in the framework of multi-criteria IR. Geographic IR (GIR) is discussed at length, since this IR combines the criteria of spatial, temporal and thematic research. The author provides a rich bibliographical study of the current approaches focused on the modeling and retrieval of spatial and temporal information in textual documents, and similarity measures developed thus far in the literature. The book concludes with a broad perspective of the remaining scientific challenges. Several areas of research are discussed, such as integration of a domain-based ontology, modeling of spatial footprints from the interpretation of spatial relation, and parsing of relations between features deemed relevant within a document resulting from a GIR process. Contents Foreword, Christophe Claramunt. 1. Access by Geographic Content to Textual Corpora: What Orientations ? 2. Spatial and Temporal Information Retrieval in Textual Corpora. 3. Multicriteria Information Retrieval in Textual Corpora. 4. General Conclusion. About the Authors Christian Sallaberry is currently Assistant Professor at the Law, Economics and Management Faculty in Pau, France. His current research interests are in the fields of geographical information retrieval (GIR) in textual corpora: spatial, temporal and thematic information recognition, analyzing, indexing and retrieval. He is interested in spatial, temporal and thematic criteria combinations within a GIR process.
Patsy M. Lightbown Focus on Content-Based Language Teaching Patsy M. Lightbown Focus on Content-Based Language Teaching Новинка

Patsy M. Lightbown Focus on Content-Based Language Teaching

1593.01 руб.
Examines the challenges of learning both language and content in the same class, and reviews classroom-based research on instructional practices that can meet those challenges in primary and secondary schools.
Jan Flusser 2D and 3D Image Analysis by Moments Jan Flusser 2D and 3D Image Analysis by Moments Новинка

Jan Flusser 2D and 3D Image Analysis by Moments

8349.74 руб.
Presents recent significant and rapid development in the field of 2D and 3D image analysis 2D and 3D Image Analysis by Moments, is a unique compendium of moment-based image analysis which includes traditional methods and also reflects the latest development of the field. The book presents a survey of 2D and 3D moment invariants with respect to similarity and affine spatial transformations and to image blurring and smoothing by various filters. The book comprehensively describes the mathematical background and theorems about the invariants but a large part is also devoted to practical usage of moments. Applications from various fields of computer vision, remote sensing, medical imaging, image retrieval, watermarking, and forensic analysis are demonstrated. Attention is also paid to efficient algorithms of moment computation. Key features: Presents a systematic overview of moment-based features used in 2D and 3D image analysis. Demonstrates invariant properties of moments with respect to various spatial and intensity transformations. Reviews and compares several orthogonal polynomials and respective moments. Describes efficient numerical algorithms for moment computation. It is a «classroom ready» textbook with a self-contained introduction to classifier design. The accompanying website contains around 300 lecture slides, Matlab codes, complete lists of the invariants, test images, and other supplementary material. 2D and 3D Image Analysis by Moments, is ideal for mathematicians, computer scientists, engineers, software developers, and Ph.D students involved in image analysis and recognition. Due to the addition of two introductory chapters on classifier design, the book may also serve as a self-contained textbook for graduate university courses on object recognition.
Gabriel Oniscu Abdominal Organ Retrieval and Transplantation Bench Surgery Gabriel Oniscu Abdominal Organ Retrieval and Transplantation Bench Surgery Новинка

Gabriel Oniscu Abdominal Organ Retrieval and Transplantation Bench Surgery

15968.81 руб.
Abdominal organ transplantation is a complex, multi-step process that requires flawless surgery from start to finish. Training in organ retrieval and bench surgery, however, has varied from country to country and even center to center, and trainees too often must rely on hands-on experience without the benefit of extensive practical or theoretical training. With the number of transplant programs on the rise and the demand for donor organs increasing steadily as outcomes continue to improve, there is a greater need than ever before for a practical and comprehensive reference that transplantation professionals can turn to for clear and comprehensive guidance. Abdominal Organ Retrieval and Transplantation Bench Surgery fills that need. This important new book covers all aspects of retrieval and bench surgery of the abdominal organs. Coverage includes organ retrieval logistics and organ preservation; retrieval and bench surgery of the kidney, liver, pancreas and intestine; in situ and ex situ liver splitting; multi-organ retrieval; paediatric age-specific aspects of retrieval and bench surgery; and more. Key features include: Practice learning points for each procedure Detailed color illustrations of standard techniques Thorough guidance on dealing with anatomical variations Abdominal Organ Retrieval and Transplantation Bench Surgery is the ideal guide for surgeons and donor retrieval teams alike. With its step-wise approach and practical orientation, it is a reference transplant professionals can trust to help them understand and excel at all aspects of abdominal organ retrieval, from managing potential donors and properly retrieving organs to minimizing the likelihood of common pitfalls while mastering the latest surgical techniques.
Christian Wiedemann Machine Vision Algorithms and Applications Christian Wiedemann Machine Vision Algorithms and Applications Новинка

Christian Wiedemann Machine Vision Algorithms and Applications

6374.01 руб.
The second edition of this successful machine vision textbook is completely updated, revised and expanded by 15% to reflect the developments of recent years in the fields of image acquisition, machine vision algorithms and applications. The new content includes, but is not limited to, a discussion of new cameras and image acquisition interfaces, 3D sensors and technologies, 3D object recognition and 3D image reconstruction. The authors retain their balanced approach with sufficient coverage of the theory and a strong focus on applications. All examples are based on the latest version of the machine vision software HALCON 13, a trial version of which is available from the authors' website.
Robin M. Smith Conquering the Content. A Blueprint for Online Course Design and Development Robin M. Smith Conquering the Content. A Blueprint for Online Course Design and Development Новинка

Robin M. Smith Conquering the Content. A Blueprint for Online Course Design and Development

2549.18 руб.
Put your course online now, without sacrificing pedagogical quality Conquering the Content: A Blueprint for Online Course Design and Development, Second Edition is a highly practical guide to creating online courses. With guidance on incorporating learning theory into online course content, as well as a host of templates, learning guides, and sample files, this book furnishes instructors and instructional designers with the information and tools they need to design and develop their course content to better serve online students. This second edition introduces relevance statements and time-saving tips as well as content maps which provide a scaffold for content organization and help students anchor the topics in their memories for retrieval. Readers will gain expert insight and best practices for designing within the rapidly changing online learning environment and learn to incorporate recent advances that can improve student outcomes. Because the book is designed to focus on online teaching pedagogy, it won't go out of date as specific tools change. Nearly one-third of all students in higher education are taking at least one online class, and online hybrid classes are becoming more widespread. Distance learning is becoming the norm, but creating an online class is more complex than just posting course content on a website. Conquering the Content demonstrates how instructors can best revamp their course content to suit the online learning environment, and provides the tools and resources instructors need to transfer their effectiveness from the classroom to the online environment. Learn how to: Create student-friendly navigation structures that support what is known about the brain and learning Organize content based on priority, flow, and easy navigation Create assessments that work within the parameters of an online course «Chunk» information to facilitate better processing Time is of the essence in getting a course online, but it's important that pedagogy not get lost in the crush of new content. Course design is just as critical as course content when it comes to distance learning outcomes, and Conquering the Content provides a holistic and practical approach to effective online course development.
Douglas Bowman An Introduction To High Content Screening. Imaging Technology, Assay Development, and Data Analysis in Biology and Drug Discovery Douglas Bowman An Introduction To High Content Screening. Imaging Technology, Assay Development, and Data Analysis in Biology and Drug Discovery Новинка

Douglas Bowman An Introduction To High Content Screening. Imaging Technology, Assay Development, and Data Analysis in Biology and Drug Discovery

9673.78 руб.
Using a collaborative and interdisciplinary author base with experience in the pharmaceutical industry and academia, this book is a practical resource for high content (HC) techniques. • Instructs readers on the fundamentals of high content screening (HCS) techniques • Focuses on practical and widely-used techniques like image processing and multiparametric assays • Breaks down HCS into individual modules for training and connects them at the end • Includes a tutorial chapter that works through sample HCS assays, glossary, and detailed appendices
Корзина ARTENGO Корзина Для Теннисных Мячей На Колесиках Retrieval Корзина ARTENGO Корзина Для Теннисных Мячей На Колесиках Retrieval Новинка

Корзина ARTENGO Корзина Для Теннисных Мячей На Колесиках Retrieval

3999 руб.
Для хранения теннисных мячей. На колесиках, разделяется на 2 части. Основной материал : 100.0% Полиэстер
Oge Marques Practical Image and Video Processing Using MATLAB Oge Marques Practical Image and Video Processing Using MATLAB Новинка

Oge Marques Practical Image and Video Processing Using MATLAB

13298.39 руб.
Up-to-date, technically accurate coverage of essential topics in image and video processing This is the first book to combine image and video processing with a practical MATLAB®-oriented approach in order to demonstrate the most important image and video techniques and algorithms. Utilizing minimal math, the contents are presented in a clear, objective manner, emphasizing and encouraging experimentation. The book has been organized into two parts. Part I: Image Processing begins with an overview of the field, then introduces the fundamental concepts, notation, and terminology associated with image representation and basic image processing operations. Next, it discusses MATLAB® and its Image Processing Toolbox with the start of a series of chapters with hands-on activities and step-by-step tutorials. These chapters cover image acquisition and digitization; arithmetic, logic, and geometric operations; point-based, histogram-based, and neighborhood-based image enhancement techniques; the Fourier Transform and relevant frequency-domain image filtering techniques; image restoration; mathematical morphology; edge detection techniques; image segmentation; image compression and coding; and feature extraction and representation. Part II: Video Processing presents the main concepts and terminology associated with analog video signals and systems, as well as digital video formats and standards. It then describes the technically involved problem of standards conversion, discusses motion estimation and compensation techniques, shows how video sequences can be filtered, and concludes with an example of a solution to object detection and tracking in video sequences using MATLAB®. Extra features of this book include: More than 30 MATLAB® tutorials, which consist of step-by-step guides to exploring image and video processing techniques using MATLAB® Chapters supported by figures, examples, illustrative problems, and exercises Useful websites and an extensive list of bibliographical references This accessible text is ideal for upper-level undergraduate and graduate students in digital image and video processing courses, as well as for engineers, researchers, software developers, practitioners, and anyone who wishes to learn about these increasingly popular topics on their own. Supplemental resources for readers and instructors can be found at http://www.ogemarques.com
Michael Barkham Developing and Delivering Practice-Based Evidence. A Guide for the Psychological Therapies Michael Barkham Developing and Delivering Practice-Based Evidence. A Guide for the Psychological Therapies Новинка

Michael Barkham Developing and Delivering Practice-Based Evidence. A Guide for the Psychological Therapies

9594.8 руб.
Developing and Delivering Practice-based Evidence promotes a range of methodological approaches to complement traditional evidence-based practice in the field of psychological therapies. Represents the first UK text to offer a coherent and programmatic approach to expand traditional trials methodology in the field of psychological therapies by utilizing evidence gained by practitioners Includes contributions from UK and US scientist-practitioners who are leaders in their field Features content appropriate for practitioners working alone, in groups, and for psychological therapy services
H. Huang K. PACS-Based Multimedia Imaging Informatics. Basic Principles and Applications H. Huang K. PACS-Based Multimedia Imaging Informatics. Basic Principles and Applications Новинка

H. Huang K. PACS-Based Multimedia Imaging Informatics. Basic Principles and Applications

18665.32 руб.
Thoroughly revised to present the very latest in PACS-based multimedia in medical imaging informatics—from the electronic patient record to the full range of topics in digital medical imaging—this new edition by the founder of PACS and multimedia image informatics features even more clinically applicable material than ever before. It uses the framework of PACS-based image informatics, not physics or engineering principles, to explain PACS-based multimedia informatics and its application in clinical settings and labs. New topics include Data Grid and Cloud Computing, IHE XDS-I Workflow Profile (Integrating the Healthcare Enterprise Cross-enterprise Document Sharing for Imaging), extending XDS to share images, and diagnostic reports and related information across a group of enterprise health care sites. PACS-Based Multimedia Imaging Informatics is presented in 4 sections. Part 1 covers the beginning and history of Medical Imaging, PACS, and Imaging Informatics. The other three sections cover Medical Imaging, Industrial Guidelines, Standards, and Compliance; Informatics, Data Grid, Workstation, Radiation Therapy, Simulators, Molecular Imaging, Archive Server, and Cloud Computing; and multimedia Imaging Informatics, Computer-Aided Diagnosis (CAD), Image-Guide Decision Support, Proton Therapy, Minimally Invasive Multimedia Image-Assisted Surgery, BIG DATA. New chapter on Molecular Imaging Informatics Expanded coverage of PACS and eHR's (Electronic Health Record), with HIPPA compliance New coverage of PACS-based CAD (Computer-Aided Diagnosis) Reorganized and expanded clinical chapters discuss one distinct clinical application each Minimally invasive image assisted surgery in translational medicine Authored by the world's first and still leading authority on PACS and medical imaging PACS-Based Multimedia Imaging Informatics: Basic Principles and Applications, 3rd Edition is the single most comprehensive and authoritative resource that thoroughly covers the critical issues of PACS-based hardware and software design and implementation in a systematic and easily comprehensible manner. It is a must-have book for all those involved in designing, implementing, and using PACS-based Multimedia Imaging Informatics.
Mohammad Zomorrodi Advanced Chipless RFID. MIMO-Based Imaging at 60 GHz - ML Detection Mohammad Zomorrodi Advanced Chipless RFID. MIMO-Based Imaging at 60 GHz - ML Detection Новинка

Mohammad Zomorrodi Advanced Chipless RFID. MIMO-Based Imaging at 60 GHz - ML Detection

9373.54 руб.
Introduces advanced high-capacity data encoding and throughput improvement techniques for fully printable multi-bit Chipless RFID tags and reader systems The book proposes new approaches to chipless RFID tag encoding and tag detection that supersede their predecessors in signal processing, tag design, and reader architectures. The text is divided into two main sections: the first section introduces the fundamentals of electromagnetic (EM) imaging at mm-wave band to enhance the content capacity of Chipless RFID systems. The EM Imaging through Synthetic Aperture Radar (SAR) technique is used for data extraction. The second section presents a few smart tag detection techniques for existing chipless RFID systems. A Multiple-Input and Multiple-Output (MIMO) based tag detection technique improves the spectral efficiency and increases data bit capacity. The book concludes with a discussion of how the MIMO approach can be combined with the image based technique to introduce a complete solution with a fast imaging approach to chipless RFID systems. The book has the following salient features: Discusses new approaches to chipless RFID tags such as EM imaging, high capacity data encoding, and robust tag detection techniques Presents techniques to enhance data content capacity of tags and reliable tag detection for the readers at unlicensed microwave and mm-wave 2.45, 24 and 60 GHz instrumentation, scientific and medical (ISM) frequency bands Includes case studies of real-world applications
Xavier Descombes Stochastic Geometry for Image Analysis Xavier Descombes Stochastic Geometry for Image Analysis Новинка

Xavier Descombes Stochastic Geometry for Image Analysis

12835.53 руб.
This book develops the stochastic geometry framework for image analysis purpose. Two main frameworks are described: marked point process and random closed sets models. We derive the main issues for defining an appropriate model. The algorithms for sampling and optimizing the models as well as for estimating parameters are reviewed. Numerous applications, covering remote sensing images, biological and medical imaging, are detailed. This book provides all the necessary tools for developing an image analysis application based on modern stochastic modeling.
Christian Stevens Bio-Based Plastics. Materials and Applications Christian Stevens Bio-Based Plastics. Materials and Applications Новинка

Christian Stevens Bio-Based Plastics. Materials and Applications

14397.9 руб.
The field of bio-based plastics has developed significantly in the last 10 years and there is increasing pressure on industries to shift existing materials production from petrochemicals to renewables. Bio-based Plastics presents an up-to-date overview of the basic and applied aspects of bioplastics, focusing primarily on thermoplastic polymers for material use. Emphasizing materials currently in use or with significant potential for future applications, this book looks at the most important biopolymer classes such as polysaccharides, lignin, proteins and polyhydroxyalkanoates as raw materials for bio-based plastics, as well as materials derived from bio-based monomers like lipids, poly(lactic acid), polyesters, polyamides and polyolefines. Detailed consideration is also given to the market and availability of renewable raw materials, the importance of bio-based content and the aspect of biodegradability. Topics covered include: Starch Cellulose and cellulose acetate Materials based on chitin and chitosan Lignin matrix composites from natural resources Polyhydroxyalkanoates Poly(lactic acid) Polyesters, Polyamides and Polyolefins from biomass derived monomers Protein-based plastics Bio-based Plastics is a valuable resource for academic and industrial researchers who are interested in new materials, renewable resources, sustainability and polymerization technology. It will also prove useful for advanced students interested in the development of bio-based products and materials, green and sustainable chemistry, polymer chemistry and materials science. For more information on the Wiley Series in Renewable Resources, visit www.wiley.com/go/rrs
Igor Moraes M. Information Centric Networks. A New Paradigm for the Internet Igor Moraes M. Information Centric Networks. A New Paradigm for the Internet Новинка

Igor Moraes M. Information Centric Networks. A New Paradigm for the Internet

5698.83 руб.
Since its inception, the Internet has evolved from a textual information system towards a multimedia information system, in which data, services and applications are consumed as content. Today, however, the main problem faced is that applications are now content-oriented but the protocol stack remains the same, based on the content location. Thus, it is clear that the Internet’s current architecture must change. This new architecture should take into account aspects to improve content location and delivery efficiency and also content availability. Fulfilling these requirements is the main goal of information-centric networks (ICNs). ICN is a new communication paradigm to increase the efficiency of content delivery and also content availability. In this new concept, the network infrastructure actively contributes to content caching and distribution. This book presents the basic concepts of ICNs, describes the main architecture proposals for these networks, and discusses the main challenges to their development. Information Centric-Networks looks at the current challenges for this concept, including: naming, routing and caching on the network-core elements, several aspects of content security, user privacy, and practical issues in implementing ICNs. Contents 1. Content Distribution on the Internet. 2. Information-Centric Networks. 3. Main ICN Architectures. 4. Challenges. 5. Practical Issues. About the Authors Gabriel M. Brito is an Engineer at Petrobras in Brazil and studying for a Master’s degree at the Universidade Federal Fluminense in Brazil. Pedro Braconnot Velloso is an Associate Professor in the Department of Computer Science at the Universidade Federal Fluminense (UFF), Brazil. He worked for Bell Labs France as a research engineer from 2009 to 2011. Igor M. Moraes is an Associate Professor at the Universidade Federal Fluminense in Brazil.
Gaussier Eric Textual Information Access. Statistical Models Gaussier Eric Textual Information Access. Statistical Models Новинка

Gaussier Eric Textual Information Access. Statistical Models

14935.89 руб.
This book presents statistical models that have recently been developed within several research communities to access information contained in text collections. The problems considered are linked to applications aiming at facilitating information access: – information extraction and retrieval; – text classification and clustering; – opinion mining; – comprehension aids (automatic summarization, machine translation, visualization). In order to give the reader as complete a description as possible, the focus is placed on the probability models used in the applications concerned, by highlighting the relationship between models and applications and by illustrating the behavior of each model on real collections. Textual Information Access is organized around four themes: informational retrieval and ranking models, classification and clustering (regression logistics, kernel methods, Markov fields, etc.), multilingualism and machine translation, and emerging applications such as information exploration. Contents Part 1: Information Retrieval 1. Probabilistic Models for Information Retrieval, Stéphane Clinchant and Eric Gaussier. 2. Learnable Ranking Models for Automatic Text Summarization and Information Retrieval, Massih-Réza Amini, David Buffoni, Patrick Gallinari,
Tuong Vinh Truong and Nicolas Usunier. Part 2: Classification and Clustering 3. Logistic Regression and Text Classification, Sujeevan Aseervatham, Eric Gaussier, Anestis Antoniadis,
Michel Burlet and Yves Denneulin. 4. Kernel Methods for Textual Information Access, Jean-Michel Renders. 5. Topic-Based Generative Models for Text Information Access, Jean-Cédric Chappelier. 6. Conditional Random Fields for Information Extraction, Isabelle Tellier and Marc Tommasi. Part 3: Multilingualism 7. Statistical Methods for Machine Translation, Alexandre Allauzen and François Yvon. Part 4: Emerging Applications 8. Information Mining: Methods and Interfaces for Accessing Complex Information, Josiane Mothe, Kurt Englmeier and Fionn Murtagh. 9. Opinion Detection as a Topic Classification Problem, Juan-Manuel Torres-Moreno, Marc El-Bèze, Patrice Bellot and
Fréderic Béchet.
Susan Gunelius Content Marketing For Dummies Susan Gunelius Content Marketing For Dummies Новинка

Susan Gunelius Content Marketing For Dummies

1620 руб.
Get the whole picture and learn to create a successful online content marketing program Successful online marketing is about more than creating a Facebook page or writing a corporate blog. Brands need to build lasting connections with the right customers online through an effective online content marketing strategy, and this book shows you how. It explores ways to create a content marketing strategy, identify the content that will keep your customers coming back, create that content, distribute it online, and measure the results, with hands-on, step-by-step guidance. Content marketing is an essential element of successful online marketing and brand-building; this book shows you how to begin creating and distributing content online to market your business Explains why content marketing is important and how to create an online content marketing strategy, which tools to use, and what to avoid Shows how to create content and get it published online in long or short form Offers plenty of tips, case studies, and worksheets to ensure success Online content marketing positions your business and your product for lasting customer interaction; Content Marketing For Dummies gives you the tools to create a program that works.
Ben Gold Speech and Audio Signal Processing. Processing and Perception of Speech and Music Ben Gold Speech and Audio Signal Processing. Processing and Perception of Speech and Music Новинка

Ben Gold Speech and Audio Signal Processing. Processing and Perception of Speech and Music

9523.66 руб.
When Speech and Audio Signal Processing published in 1999, it stood out from its competition in its breadth of coverage and its accessible, intutiont-based style. This book was aimed at individual students and engineers excited about the broad span of audio processing and curious to understand the available techniques. Since then, with the advent of the iPod in 2001, the field of digital audio and music has exploded, leading to a much greater interest in the technical aspects of audio processing. This Second Edition will update and revise the original book to augment it with new material describing both the enabling technologies of digital music distribution (most significantly the MP3) and a range of exciting new research areas in automatic music content processing (such as automatic transcription, music similarity, etc.) that have emerged in the past five years, driven by the digital music revolution. New chapter topics include: Psychoacoustic Audio Coding, describing MP3 and related audio coding schemes based on psychoacoustic masking of quantization noise Music Transcription, including automatically deriving notes, beats, and chords from music signals. Music Information Retrieval, primarily focusing on audio-based genre classification, artist/style identification, and similarity estimation. Audio Source Separation, including multi-microphone beamforming, blind source separation, and the perception-inspired techniques usually referred to as Computational Auditory Scene Analysis (CASA).
Stephanie Diamond Content Marketing Strategies For Dummies Stephanie Diamond Content Marketing Strategies For Dummies Новинка

Stephanie Diamond Content Marketing Strategies For Dummies

1944.13 руб.
Drive your content marketing campaign toward success Blogs and social platforms are all the rage right now—especially for strategists looking to cultivate influence among target audience members through content marketing. Content Marketing Strategies For Dummies explains how you can use content marketing to gain an edge over your competition, even in the most crowded of marketplaces. This timely text introduces you to the Five C Cycle: Company Focus, Customer Experience, Content Creation, Channel Promotion, and Closed-Loop Analysis. The Five C Cycle drives the creation and documentation of a targeted content marketing strategy, and allows you to approach your content marketing campaign with confidence. By helping you determine your company's focus, uncover your customers' experience with data, develop channel promotions across social platforms, create actionable online content, and use closed-loop analysis to build on previous success, this will become your go-to content marketing guide. Content marketing entails creating and curating content online via blog posts, social media platforms, and more. The goal is to acquire and retain customers by creating content that brings value to their lives, and that encourages them to engage with your brand. This easy-to-understand guide will help you do just that. Analyze customer data to better understand your target audience's journey Leverage social platforms, such as Facebook and Twitter, to develop channel promotions Create and curate intelligent, engaging content that leads to action Build upon your previous success with closed-loop analysis Whether you work for a large corporation, are part of a small business, are a solo thought leader, or are an educator, Content Marketing Strategies For Dummies tells you how to gain a critical, competitive advantage through targeted content marketing strategies.
Avi Savar Content to Commerce. Engaging Consumers Across Paid, Owned and Earned Channels Avi Savar Content to Commerce. Engaging Consumers Across Paid, Owned and Earned Channels Новинка

Avi Savar Content to Commerce. Engaging Consumers Across Paid, Owned and Earned Channels

1617.41 руб.
Master the publishing and entertainment world's tools and techniques for content marketing success Over the last decade the convergence of media and technology has turned the marketing world on its head. In order for brands to succeed in today's socially connected world, they must think like publishers and act like media networks. Content to Commerce shows how utilizing publishing- and entertainment-based principles can help brands and marketers use social media effectively—ultimately reaching today's hyper-connected and highly fragmented audiences. From big picture strategy to the tactics and tools require to execute, this book offers a clear approach to social media marketing for both big and small brands alike. Shows how to turn shallow, wide, and short-term projects into deep, narrow, and long-term engagements Explains how to prioritize with a clear escalation path in order to drive big, significant, and measurable value Author Avi Savar is a frequent media commentator on social media, branded content and marketing and was recently named the Jury President of the Cannes Lions International Festival of Creativity’s new Branded Content & Entertainment category Content to Commerce will show you how to conquer the media world's medium and control your own brand's destiny.
Arthur Goshtasby Ardeshir Theory and Applications of Image Registration Arthur Goshtasby Ardeshir Theory and Applications of Image Registration Новинка

Arthur Goshtasby Ardeshir Theory and Applications of Image Registration

10873.3 руб.
A hands-on guide to image registration theory and methods—with examples of a wide range of real-world applications Theory and Applications of Image Registration offers comprehensive coverage of feature-based image registration methods. It provides in-depth exploration of an array of fundamental issues, including image orientation detection, similarity measures, feature extraction methods, and elastic transformation functions. Also covered are robust parameter estimation, validation methods, multi-temporal and multi-modality image registration, methods for determining the orientation of an image, methods for identifying locally unique neighborhoods in an image, methods for detecting lines in an image, methods for finding corresponding points and corresponding lines in images, registration of video images to create panoramas, and much more. Theory and Applications of Image Registration provides readers with a practical guide to the theory and underpinning principles. Throughout the book numerous real-world examples are given, illustrating how image registration can be applied to problems in various fields, including biomedicine, remote sensing, and computer vision. Also provided are software routines to help readers develop their image registration skills. Many of the algorithms described in the book have been implemented, and the software packages are made available to the readers of the book on a companion website. In addition, the book: Explores the fundamentals of image registration and provides a comprehensive look at its multi-disciplinary applications Reviews real-world applications of image registration in the fields of biomedical imaging, remote sensing, computer vision, and more Discusses methods in the registration of long videos in target tracking and 3-D reconstruction Addresses key research topics and explores potential solutions to a number of open problems in image registration Includes a companion website featuring fully implemented algorithms and image registration software for hands-on learning Theory and Applications of Image Registration is a valuable resource for researchers and professionals working in industry and government agencies where image registration techniques are routinely employed. It is also an excellent supplementary text for graduate students in computer science, electrical engineering, software engineering, and medical physics.
Jerome Dinet Information Retrieval in Digital Environments Jerome Dinet Information Retrieval in Digital Environments Новинка

Jerome Dinet Information Retrieval in Digital Environments

7619.64 руб.
Information retrieval is a central and essential activity. It is indeed difficult to find a human activity that does not need to retrieve information in an environment which is often increasingly digital: moving and navigating, learning, having fun, communicating, informing, making a decision, etc. Most human activities are intimately linked to our ability to search quickly and effectively for relevant information, the stakes are sometimes extremely important: passing an exam, voting, finding a job, remaining autonomous, being socially connected, developing a critical spirit, or simply surviving. The author of this book presents a summary of work undertaken over several years relative to the behaviors and cognitive processes involved in information retrieval in digital environments. He presents several examples of theoretical models and studies to better understand the difficulties, behaviors and strategies of individuals searching for information in digital environments.
Jean-Charles Pinoli Mathematical Foundations of Image Processing and Analysis Jean-Charles Pinoli Mathematical Foundations of Image Processing and Analysis Новинка

Jean-Charles Pinoli Mathematical Foundations of Image Processing and Analysis

14322.48 руб.
Image processing and image analysis are typically important fields in information science and technology. By “image processing”, we generally understand all kinds of operation performed on images (or sequences of images) in order to increase their quality, restore their original content, emphasize some particular aspect of the information or optimize their transmission, or to perform radiometric and/or spatial analysis. By “image analysis” we understand, however, all kinds of operation performed on images (or sequences of images) in order to extract qualitative or quantitative data, perform measurements and apply statistical analysis. Whereas there are nowadays many books dealing with image processing, only a small number deal with image analysis. The methods and techniques involved in these fields of course have a wide range of applications in our daily world: industrial vision, material imaging, medical imaging, biological imaging, multimedia applications, satellite imaging, quality control, traffic control, and so on
Stephanie Diamond Prezi For Dummies Stephanie Diamond Prezi For Dummies Новинка

Stephanie Diamond Prezi For Dummies

1749.65 руб.
A one-stop resource for an exciting new Web-based, slide-free presentation tool! People who have been seeking a flashier version of PowerPoint have found it—and it's Prezi. A Web-based, slide-free presentation tool, Prezi allows users to create and give rich, Web-based presentations complete with dynamic content, contextual layouts, and eye-catching visuals. Prezi For Dummies gets you rapidly up to speed, including how to think outside the traditional slide, create your project, insert Flash and other graphic files, and publish your presentation to a public domain. You’ll also learn valuable tips on what makes a good Prezi. Introduces Prezi, a Web-based, Flash-friendly, dynamic presentation tool Explains how to use online and offline editors and insert images, video, sound, Flash files, and other complex graphics Covers presenting a Prezi, publishing it to a public domain, and collaborating with others Offers tips and insights on what makes a good Prezi—and how to think visually to create content that benefits your business or organization Move beyond slides, put your visual thinking cap on, and get the very most of Prezi with this timely, practical guide.
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A powerful instructional method for «hooking» students on academic learning Drawing from a teaching model designed to banish boredom and student apathy, this book explains how dramatic practices can serve as powerful tools for enlivening lessons and captivating students, even the most resistant learners. Filled with intriguing classroom examples, Pogrow shows how any teacher can make use of dramatic techniques, such as surprise, humor, fantasy, role plays, games, and simulations to create standards-based content lessons that are riveting, effective, and meaningful. The author explains how to design such lessons into any content area. Stanley Pogrow (San Francisco, CA), a noted authority on teaching practices for disadvantaged students, is professor of educational leadership at San Francisco State University, where he coordinates the Educational Leadership for Equity Program.
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Provides modern enterprises with the tools to create a robust digital platform utilizing proven best practices, practical models, and time-tested techniques Contemporary business organizations can either embrace the digital revolution—or be left behind. Enterprise Content and Search Management for Building Digital Platforms provides modern enterprises with the necessary tools to create a robust digital platform utilizing proven best practices, practical models, and time-tested techniques to compete in the today’s digital world. Features include comprehensive discussions on content strategy, content key performance indicators (KPIs), mobile-first strategy, content assessment models, various practical techniques and methodologies successfully used in real-world digital programs, relevant case studies, and more. Initial chapters cover core concepts of a content management system (CMS), including content strategy; CMS architecture, templates, and workflow; reference architectures, information architecture, taxonomy, and content metadata. Advanced CMS topics are then covered, with chapters on integration, content standards, digital asset management (DAM), document management, and content migration, evaluation, validation, maintenance, analytics, SEO, security, infrastructure, and performance. The basics of enterprise search technologies are explored next, and address enterprise search architecture, advanced search, operations, and governance. Final chapters then focus on enterprise program management and feature coverage of various concepts of digital program management and best practices—along with an illuminating end-to-end digital program case study. Offers a comprehensive guide to the understanding and learning of new methodologies, techniques, and models for the creation of an end-to-end digital system Addresses a wide variety of proven best practices and deployed techniques in content management and enterprise search space which can be readily used for digital programs Covers the latest digital trends such as mobile-first strategy, responsive design, adaptive content design, micro services architecture, semantic search and such and also utilizes sample reference architecture for implementing solutions Features numerous case studies to enhance comprehension, including a complete end-to-end digital program case study Provides readily usable content management checklists and templates for defining content strategy, CMS evaluation, search evaluation and DAM evaluation Comprehensive and cutting-edge, Enterprise Content and Search Management for Building Digital Platforms is an invaluable reference resource for creating an optimal enterprise digital eco-system to meet the challenges of today’s hyper-connected world.
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Henrik Eliasson Camera Image Quality Benchmarking Henrik Eliasson Camera Image Quality Benchmarking Новинка

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The essential guide to the entire process behind performing a complete characterization and benchmarking of cameras through image quality analysis Camera Image Quality Benchmarking contains the basic information and approaches for the use of subjectively correlated image quality metrics and outlines a framework for camera benchmarking. The authors show how to quantitatively compare image quality of cameras used for consumer photography. This book helps to fill a void in the literature by detailing the types of objective and subjective metrics that are fundamental to benchmarking still and video imaging devices. Specifically, the book provides an explanation of individual image quality attributes and how they manifest themselves to camera components and explores the key photographic still and video image quality metrics. The text also includes illustrative examples of benchmarking methods so that the practitioner can design a methodology appropriate to the photographic usage in consideration. The authors outline the various techniques used to correlate the measurement results from the objective methods with subjective results. The text also contains a detailed description on how to set up an image quality characterization lab, with examples where the methodological benchmarking approach described has been implemented successfully. This vital resource: Explains in detail the entire process behind performing a complete characterization and benchmarking of cameras through image quality analysis Provides best practice measurement protocols and methodologies, so readers can develop and define their own camera benchmarking system to industry standards Includes many photographic images and diagrammatical illustrations to clearly convey image quality concepts Champions benchmarking approaches that value the importance of perceptually correlated image quality metrics Written for image scientists, engineers, or managers involved in image quality and evaluating camera performance, Camera Image Quality Benchmarking combines knowledge from many different engineering fields, correlating objective (perception-independent) image quality with subjective (perception-dependent) image quality metrics.

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В сборник вошли наиболее популярные песни прошлых лет, часто звучавшие в радио- и телеконцертах в исполнении любимых эстрадных певцов. Песни даны в несложном переложении для фортепиано, баяна, гитары. Издание адресовано широкому кругу любителей песни.   Содержание: М. Фрадкин— А годы летят... Из к/ф «Добровольцы»| В. Соловьев-Седой— Подмосковные вечера. Из к/ф «В дни спартакиады»| Б. Мокроусов— Одинокая гармонь| Я. Френкель— Текстильный городок| А. Новиков— В день рождения| Б. Терентьев— Пусть дни проходят| Э. Колмановский— Старинное танго («Моя тайна»)| В. Баснер— Романс. Из к/ф «Дни Турбиных»| Е. Птичкин— Ромашки спрятались. Из к/ф «Моя улица»| А. Эшпай— А снег идет| Э. Колмановский— Тишина| М. Фрадкин— Песня о любви. Из к/ф «Простая история»| О. Фельцман— Ландыши| Г. Пономаренко— Отговорила роща золотая| Р. Паулс— Листья желтые| И. Катаев— Стою на полустаночке. Из телеповести «День за днем»| А. Лепин— Песенка о хорошем настроении. Из к/ф «Карнавальная ночь»| Ю. Саульский— Черный кот| Б. Фомин— Дорогой длинною| А. Островский— Я тебя подожду. Из цикла «А у нас во дворе»| А. Бабаджанян— Королева красоты| Э. Колмановский— Листья прошлогодние. Из спектакля «Сталевары»| Р. Паулс— Синий лен| О. Фельцман— Любовь| О. Фельцман— Старые слова. Из к/ф «Это сильнее меня»| А. Бабаджанян— Не спеши| А. Бабаджанян— Зимняя любовь| А. Экимян— Снегопад| А. Зацепин— Есть только миг. Из к/ф «Земля Санникова»| А. Пахмутова— Мелодия| А. Пахмутова— Ненаглядный мой| М. Таривердиев— Маленький принц. Из к/ф «Пассажир с экватора»| В. Шаинский— Травы, травы... Из к/ф «Анискин и Фантомас»| М. Фрадкин— Там, за облаками. Из к/ф «За облаками — небо»| К. Молчанов— Журавлиная песня. Из к/ф «Доживем до понедельника»| Д. Тухманов— Соловьиная роща| С. Туликов— Не повторяется такое никогда| Д. Тухманов— Вечная весна. Из спектакля «Маленькие комедии большого дома»| Б. Мокроусов— Вологда| Э. Ханок— Зима| В. Шаинский— Дрозды| В. Добрынин— Ягода малина| В. Мигуля— Поговори со мною, мама| Е. Мартынов— Лебединая верность| А. Петров— Любовь — волшебная страна. Из к/ф «Жестокий романс»| Э. Колмановский— Ты говоришь мне о любви. Из т/ф «Три дня в Москве»| А. Зацепин— Волшебник-недоучка. Из к/ф «Отважный Ширак»| М. Минков— А знаешь, все еще будет| А. Мажуков— Очень хорошо!| В. Добрынин— На теплоходе музыка играет| Э. Ханок— Счастливый случай| Р. Паулс— Затменье сердца| А. Рыбников— Я тебя никогда не забуду. Из рок-оперы «Юнона и Авось»| А. Петров— А цыган идет. Из к/ф «Жестокий романс»| А. Петров— А напоследок я скажу... Из к/ф «Жестокий романс»| М. Таривердиев— Мне нравится, что вы больны не мной. Из к/ф «Ирония судьбы, или С легким паром»| М. Таривердиев— Никого не будет дома. Из к/ф «Ирония судьбы, или С легким паром»| А. Петров— Моей душе покоя нет. Из к/ф «Служебный роман»| А. Петров— Песенка о погоде. Из к/ф «Служебный роман»| И. Саруханов— Дорогие мои старики| И. Николаев— Мельница| И. Николаев— Две звезды| И. Николаев— Прости, поверь| Д. Тухманов— Напрасные слова| Р. Паулс— Вернисаж| Р. Паулс— Еще не вечер| И. Николаев— Паромщик| И. Николаев— Школьница| И. Крутой— Мадонна| Р. Паулс— Чарли| Р. Паулс— Шерлок Холмс| К. Кельми— Замыкая круг| С. Намин— Мы желаем счастья вам|
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