creating a consumer driven business model for the cruise line industry



Arboleda Hugo Model-Driven and Software Product Line Engineering Arboleda Hugo Model-Driven and Software Product Line Engineering Новинка

Arboleda Hugo Model-Driven and Software Product Line Engineering

10269.78 руб.
Many approaches to creating Software Product Lines have emerged that are based on Model-Driven Engineering. This book introduces both Software Product Lines and Model-Driven Engineering, which have separate success stories in industry, and focuses on the practical combination of them. It describes the challenges and benefits of merging these two software development trends and provides the reader with a novel approach and practical mechanisms to improve software development productivity. The book is aimed at engineers and students who wish to understand and apply software product lines and model-driven engineering in their activities today. The concepts and methods are illustrated with two product line examples: the classic smart-home systems and a collection manager information system.
Rodney Heisterberg Creating Business Agility. How Convergence of Cloud, Social, Mobile, Video, and Big Data Enables Competitive Advantage Rodney Heisterberg Creating Business Agility. How Convergence of Cloud, Social, Mobile, Video, and Big Data Enables Competitive Advantage Новинка

Rodney Heisterberg Creating Business Agility. How Convergence of Cloud, Social, Mobile, Video, and Big Data Enables Competitive Advantage

3694.16 руб.
Creating Business Agility: How Convergence of Cloud, Social, Mobile, Video, and Big Data Enables Competitive Advantage provides a game plan for integrating technology to build a smarter, more customer-centric business. Using a series of case studies as examples throughout, the book describes the agility that comes from collaborative commerce, and provides key decision makers the implementation roadmap they need to build a successful business ecosystem. The focus is on Business Agility Readiness in terms of the five major changes affecting the information technology landscape, and how data-driven delivery platforms and decision-making processes are being reinvented using digital relationships with a social business model as the consumer world of technology drives innovation and collaboration. Cloud computing, social media, next-gen mobility, streaming video, and big data with predictive analytics are major forces now for a competitive advantage, and Creating Business Agility provides leaders with a roadmap for readiness. Business leaders tasked with innovation and strategy will find that Creating Business Agility provides important insight from an informed perspective.
Jason Burke Health Analytics. Gaining the Insights to Transform Health Care Jason Burke Health Analytics. Gaining the Insights to Transform Health Care Новинка

Jason Burke Health Analytics. Gaining the Insights to Transform Health Care

3694.16 руб.
A hands-on, analytics road map for health industry leaders The industry-wide transformation taking place across the health and life sciences ecosystem is mandating that organizations adopt new decision-making capabilities, based on science and real-world information. Analytics will be a required competency for the modern health enterprise; this book is about how to «cross the chasm.» The ultimate analytics guide for the health industry leader, this essential book equips business leaders with little-to-no experience in analytics to understand how to incorporate analytics as a cornerstone of their 21st century competitive business strategy. Paints the picture for a new health enterprise, one focused on the patient Explores the financial components of this new operating model, using analytics to optimize the tradeoffs between cost and value Deals with the rising role of the consumer, using analytics to create a completely new health engagement model with individual recipients of care Looks at how analytics can drive innovations in care practice, patient-experienced medical outcomes, and analytically driven novel therapies optimized for the individual patient Presents a variety of text, tables, and graphics illustrating the various concepts being described Within each section and chapter, Health Analytics assesses the current landscape, proposing a new model/concept, sharing real-world stories of how the old and new world come together, and framing a «how-to» for the reader in terms of growing that particular set of capabilities in their own enterprises.
John Tanner F. Analytics and Dynamic Customer Strategy. Big Profits from Big Data John Tanner F. Analytics and Dynamic Customer Strategy. Big Profits from Big Data Новинка

John Tanner F. Analytics and Dynamic Customer Strategy. Big Profits from Big Data

3075.39 руб.
Key decisions determine the success of big data strategy Dynamic Customer Strategy: Big Profits from Big Data is a comprehensive guide to exploiting big data for both business-to-consumer and business-to-business marketing. This complete guide provides a process for rigorous decision making in navigating the data-driven industry shift, informing marketing practice, and aiding businesses in early adoption. Using data from a five-year study to illustrate important concepts and scenarios along the way, the author speaks directly to marketing and operations professionals who may not necessarily be big data savvy. With expert insight and clear analysis, the book helps eliminate paralysis-by-analysis and optimize decision making for marketing performance. Nearly seventy-five percent of marketers plan to adopt a big data analytics solution within two years, but many are likely to fail. Despite intensive planning, generous spending, and the best intentions, these initiatives will not succeed without a manager at the helm who is capable of handling the nuances of big data projects. This requires a new way of marketing, and a new approach to data. It means applying new models and metrics to brand new consumer behaviors. Dynamic Customer Strategy clarifies the situation, and highlights the key decisions that have the greatest impact on a company's big data plan. Topics include: Applying the elements of Dynamic Customer Strategy Acquiring, mining, and analyzing data Metrics and models for big data utilization Shifting perspective from model to customer Big data is a tremendous opportunity for marketers and may just be the only factor that will allow marketers to keep pace with the changing consumer and thus keep brands relevant at a time of unprecedented choice. But like any tool, it must be wielded with skill and precision. Dynamic Customer Strategy: Big Profits from Big Data helps marketers shape a strategy that works.
Timothy Clark Business Model You. A One-Page Method For Reinventing Your Career Timothy Clark Business Model You. A One-Page Method For Reinventing Your Career Новинка

Timothy Clark Business Model You. A One-Page Method For Reinventing Your Career

1720.86 руб.
A one-page tool to reinvent yourself and your career The global bestseller Business Model Generation introduced a unique visual way to summarize and creatively brainstorm any business or product idea on a single sheet of paper. Business Model You uses the same powerful one-page tool to teach readers how to draw «personal business models,» which reveal new ways their skills can be adapted to the changing needs of the marketplace to reveal new, more satisfying, career and life possibilities. Produced by the same team that created Business Model Generation, this book is based on the Business Model Canvas methodology, which has quickly emerged as the world's leading business model description and innovation technique. This book shows readers how to: Understand business model thinking and diagram their current personal business model Understand the value of their skills in the marketplace and define their purpose Articulate a vision for change Create a new personal business model harmonized with that vision, and most important, test and implement the new model When you implement the one-page tool from Business Model You, you create a game-changing business model for your life and career.
Chunlei Tang The Data Industry. The Business and Economics of Information and Big Data Chunlei Tang The Data Industry. The Business and Economics of Information and Big Data Новинка

Chunlei Tang The Data Industry. The Business and Economics of Information and Big Data

5784.95 руб.
Provides an introduction of the data industry to the field of economics This book bridges the gap between economics and data science to help data scientists understand the economics of big data, and enable economists to analyze the data industry. It begins by explaining data resources and introduces the data asset. This book defines a data industry chain, enumerates data enterprises’ business models versus operating models, and proposes a mode of industrial development for the data industry. The author describes five types of enterprise agglomerations, and multiple industrial cluster effects. A discussion on the establishment and development of data industry related laws and regulations is provided. In addition, this book discusses several scenarios on how to convert data driving forces into productivity that can then serve society. This book is designed to serve as a reference and training guide for ata scientists, data-oriented managers and executives, entrepreneurs, scholars, and government employees. Defines and develops the concept of a “Data Industry,” and explains the economics of data to data scientists and statisticians Includes numerous case studies and examples from a variety of industries and disciplines Serves as a useful guide for practitioners and entrepreneurs in the business of data technology The Data Industry: The Business and Economics of Information and Big Data is a resource for practitioners in the data science industry, government, and students in economics, business, and statistics. CHUNLEI TANG, Ph.D., is a research fellow at Harvard University. She is the co-founder of Fudan’s Institute for Data Industry and proposed the concept of the “data industry”. She received a Ph.D. in Computer and Software Theory in 2012 and a Master of Software Engineering in 2006 from Fudan University, Shanghai, China.
Laura Madsen B. Data-Driven Healthcare. How Analytics and BI are Transforming the Industry Laura Madsen B. Data-Driven Healthcare. How Analytics and BI are Transforming the Industry Новинка

Laura Madsen B. Data-Driven Healthcare. How Analytics and BI are Transforming the Industry

4002.01 руб.
Healthcare is changing, and data is the catalyst Data is taking over in a powerful way, and it's revolutionizing the healthcare industry. You have more data available than ever before, and applying the right analytics can spur growth. Benefits extend to patients, providers, and board members, and the technology can make centralized patient management a reality. Despite the potential for growth, many in the industry and government are questioning the value of data in health care, wondering if it's worth the investment. Data-Driven Healthcare: How Analytics and BI are Transforming the Industry tackles the issue and proves why BI is not only worth it, but necessary for industry advancement. Healthcare BI guru Laura Madsen challenges the notion that data have little value in healthcare, and shows how BI can ease regulatory reporting pressures and streamline the entire system as it evolves. Madsen illustrates how a data-driven organization is created, and how it can transform the industry. Learn why BI is a boon to providers Create powerful infographics to communicate data more effectively Find out how Big Data has transformed other industries, and how it applies to healthcare Data-Driven Healthcare: How Analytics and BI are Transforming the Industry provides tables, checklists, and forms that allow you to take immediate action in implementing BI in your organization. You can't afford to be behind the curve. The industry is moving on, with or without you. Data-Driven Healthcare: How Analytics and BI are Transforming the Industry is your guide to utilizing data to advance your operation in an industry where data-fueled growth will be the new norm.
Jim Muehlhausen Business Models For Dummies Jim Muehlhausen Business Models For Dummies Новинка

Jim Muehlhausen Business Models For Dummies

1846.47 руб.
Write a business model? Easy. Business Models For Dummies helps you write a solid business model to further define your company's goals and increase attractiveness to customers. Inside, you'll discover how to: make a value proposition; define a market segment; locate your company's position in the value chain; create a revenue generation statement; identify competitors, complementors, and other network effects; develop a competitive strategy; and much more. Shows you how to define the purpose of a business and its profitability to customers Serves as a thorough guide to business modeling techniques Helps to ensure that your business has the very best business model possible If you need to update a business model due to changes in the market or maturation of your company,Business Models For Dummies has you covered.
Philip Kotler Spend Shift. How the Post-Crisis Values Revolution Is Changing the Way We Buy, Sell, and Live Philip Kotler Spend Shift. How the Post-Crisis Values Revolution Is Changing the Way We Buy, Sell, and Live Новинка

Philip Kotler Spend Shift. How the Post-Crisis Values Revolution Is Changing the Way We Buy, Sell, and Live

1597.73 руб.
Gold Medal Winner, General Business, 2012 Axiom Business Book Awards Understanding the post-crisis consumer In Spend Shift, John Gerzema, world-renowned expert on consumer values, and Pulitzer prizewinning author Michael D'Antonio document the rise of a vibrant, values-driven post-recession economy. To tell the story of this movement, the authors travel to large cities and small towns across eight bellwether states, to examine the value shifts sweeping the nation. Through in-depth observation, proprietary data from Young & Rubicam, and interviews with experts, the authors analyze the changing consumer psyche, document the five shifting values and consumer behaviors that are remaking America and the world, and explain what it means to businesses and leaders. Explores a movement in society where the majority of American consumers are embracing both value and values Shows how post-crisis consumer expectations and behaviors will drive business decisions Draws on interviews with CEOs and entrepreneurs to reveal how companies like Ford and Etsy are reconnecting with the post-crisis consumer Compelling and insightful, Spend Shift is essential reading for anyone interested in how values are changing and how businesses can connect with consumers after the recession.
Robert Davis A. Demand-Driven Inventory Optimization and Replenishment. Creating a More Efficient Supply Chain Robert Davis A. Demand-Driven Inventory Optimization and Replenishment. Creating a More Efficient Supply Chain Новинка

Robert Davis A. Demand-Driven Inventory Optimization and Replenishment. Creating a More Efficient Supply Chain

3075.39 руб.
Remove built-in supply chain weak points to more effectively balance supply and demand Demand-Driven Inventory Optimization and Replenishment shows how companies can support supply chain metrics and business initiatives by removing the weak points built into their inventory systems. Beginning with a thorough examination of Just in Time, Efficient Consumer Response, and Collaborative Forecasting, Planning, and Replenishment, this book walks you through the mathematical shortcuts set up in your management system that prevent you from attaining supply chain excellence. This expanded second edition includes new coverage of inventory performance, business verticals, business initiatives, and metrics, alongside case studies that illustrate how optimized inventory and replenishment delivers results across retail, high-tech, men's clothing, and food sectors. Inventory optimization allows you to avoid out-of-stock situations without impacting the bottom line with excessive inventory maintenance. By keeping just the right amount of inventory on hand, your company is better able to meet demand without sacrificing the cost-effectiveness of other supply chain strategies. The trick, however, is determining «just the right amount»—and this book provides the background and practical guidance you need to do just that. Examine the major supply chain strategies of the last 30 years Remove the shortcuts that prohibit supply chain excellence Optimize your supply/demand balance in any vertical Overcome systemic weaknesses to strengthen the bottom line Inventory optimization is benefitting companies around the world, as exemplified here by case studies involving Matas, PWT, Wistron, and Amway. When inefficiencies are built into the system, it's only smart business to identify and remove them—and implement a new streamlined process that runs like a well-oiled machine. Demand-Driven Inventory Optimization and Replenishment is an essential resource for exceptional supply chain management.
Crabtree J. The Billionaire Raj Crabtree J. The Billionaire Raj Новинка

Crabtree J. The Billionaire Raj

1258 руб.
SHORTLISTED FOR THE FT & MCKINSEY BUSINESS BOOK OF THE YEAR AWARD 2018.A Financial Times Book of the Year and an Amazon Top 100 Book of the Year.India s explosive rise has driven inequality to new extremes, with millions trapped in slums as billionaires spend lavishly and dodge taxes. Controversial prime minister Narendra Modi promised to break the grip of the Bollygarchs, but many tycoons continue to thrive amidst the scandals, exerting huge influence over business and politics.But who are these titans of politics and industry shaping India through this period of breakneck change? And what kind of superpower are they creating?A vivid portrait of a deeply divided nation, The Billionaire Raj makes clear that India s destiny prosperous democratic giant or corrupt authoritarian regime is something that should concern us all.
Sean Callahan The Big Data-Driven Business. How to Use Big Data to Win Customers, Beat Competitors, and Boost Profits Sean Callahan The Big Data-Driven Business. How to Use Big Data to Win Customers, Beat Competitors, and Boost Profits Новинка

Sean Callahan The Big Data-Driven Business. How to Use Big Data to Win Customers, Beat Competitors, and Boost Profits

1847.08 руб.
Get the expert perspective and practical advice on big data The Big Data-Driven Business: How to Use Big Data to Win Customers, Beat Competitors, and Boost Profits makes the case that big data is for real, and more than just big hype. The book uses real-life examples—from Nate Silver to Copernicus, and Apple to Blackberry—to demonstrate how the winners of the future will use big data to seek the truth. Written by a marketing journalist and the CEO of a multi-million-dollar B2B marketing platform that reaches more than 90% of the U.S. business population, this book is a comprehensive and accessible guide on how to win customers, beat competitors, and boost the bottom line with big data. The marketplace has entered an era where the customer holds all the cards. With unprecedented choice in both the consumer world and the B2B world, it's imperative that businesses gain a greater understanding of their customers and prospects. Big data is the key to this insight, because it provides a comprehensive view of a company's customers—who they are, and who they may be tomorrow. The Big Data-Driven Business is a complete guide to the future of business as seen through the lens of big data, with expert advice on real-world applications. Learn what big data is, and how it will transform the enterprise Explore why major corporations are betting their companies on marketing technology Read case studies of big data winners and losers Discover how to change privacy and security, and remodel marketing Better information allows for better decisions, better targeting, and better reach. Big data has become an indispensable tool for the most effective marketers in the business, and it's becoming less of a competitive advantage and more like an industry standard. Remaining relevant as the marketplace evolves requires a full understanding and application of big data, and The Big Data-Driven Business provides the practical guidance businesses need.
R. Rajagopal Sustainable Value Creation in the Fine and Speciality Chemicals Industry R. Rajagopal Sustainable Value Creation in the Fine and Speciality Chemicals Industry Новинка

R. Rajagopal Sustainable Value Creation in the Fine and Speciality Chemicals Industry

10492.7 руб.
The global fine and speciality chemicals industry is a vital segment within the chemical value chain, catering to a multitude of societal and industrial needs. Regulatory, sustainability and consumer forces have been constantly shaping the business fundamentals of this industry. Developing value creation strategies, which embed economic, environmental and social sustainability components, will need a comprehensive assessment of business, scientific and technological challenges facing the industry. Sustainable Value Creation in the Fine and Speciality Chemicals Industry assesses sustainable value creation options against the backdrop of global mega trends that are defi ning the present and future course of the industry. It discusses innovative strategies in feedstocks, R&D, technology, manufacturing, resource management and the supply chain as well as the significance of the bio-based chemical economy in enabling sustainable value creation in the fine and speciality chemicals industry. Topics covered include: • Transformation in the fine and speciality chemicals business • Sustainable management: evolution, transitions and tools • Research and technology directions • Resource optimization strategies • Bio-based chemicals, specialities and polymers • Sustainable practices in the fine and speciality chemicals industry • Sustainable value creation strategies Sustainable Value Creation in the Fine and Speciality Chemicals Industry presents a comprehensive overview of strategic options for sustainability management in the global fine and speciality chemicals industry. It will be a valuable resource for chemists and chemical engineers involved in the design and development of economically, environmentally and socially sustainable practices for the future.
Helmut Traitler Food Industry R&D. A New Approach Helmut Traitler Food Industry R&D. A New Approach Новинка

Helmut Traitler Food Industry R&D. A New Approach

6426.2 руб.
Research and development represents a vast spread of topics and can be an arena for controversy. In academia, such controversy may stem from conflicting interpretations of data and subsequent conclusions, the question of who was first to discover a particular finding and whether or not the said finding is of any value to the scientific community. R&D in corporate environments is mostly defined and driven by costs and clearly identified, consumer-focused targets. There is, however, common ground between these two approaches as both strive to maximize knowledge, though for different reasons and in differnt ways. The equipment and scientific rigor may be similar or identical, however their usage, approach and interpretation are different. This book discusses the history and background of today's food industry R&D as seen by consumers, academia and the industry itself, with several chapters dedicated to new and disruptive approaches. A must-read for all professionals in the packaged goods industry as well as students who aspire to contribute to this new industry, forcefully driven by R&D.
Пол Долан True to Our Roots. Fermenting a Business Revolution Пол Долан True to Our Roots. Fermenting a Business Revolution Новинка

Пол Долан True to Our Roots. Fermenting a Business Revolution

1720.86 руб.
True to Our Roots sets forth the simple but powerful management principles that enabled Fetzer Vineyards under Paul Dolan to become one of America’s biggest and best-known wineries even as it was turning into a model for sustainable businesses everywhere. Today, Dolan and Fetzer are leading the California wine industry toward profound change in how wineries and grape growers preserve their environment, strengthen their communities, and enrich the lives of their employees, without sacrificing the bottom line. This is truly a management revolution in one of the most globalized, competitive industries on Earth. The principles Dolan discovered and developed at Fetzer can be applied to any business and by leaders at every level: A business is part of a much larger system A company’s culture is determined by the context created for it The soul of a company is found in the hearts of its people The future can’t be predicted, but it can be created There is a way to make an idea’s time come Filled with personal anecdotes and practical wisdom, this book offers inspiration and guidance to business managers who see the compelling need to build and grow healthy, sustainable organizations. For all readers, True to Our Roots provides both a fascinating glimpse into the California wine industry and heartening proof that business can do well by doing good.
Klimchuk Marianne R. Packaging Design. Successful Product Branding From Concept to Shelf Klimchuk Marianne R. Packaging Design. Successful Product Branding From Concept to Shelf Новинка

Klimchuk Marianne R. Packaging Design. Successful Product Branding From Concept to Shelf

4433 руб.
The fully updated single-source guide to creating successful packaging designs for consumer products Now in full-color throughout, Packaging Design, Second Edition has been fully updated to secure its place as the most comprehensive resource of professional information for creating packaging designs that serve as the marketing vehicles for consumer products. Packed with practical guidance, step-by-step descriptions of the creative process, and all-important insights into the varying perspectives of the stakeholders, the design phases, and the production process, this book illuminates the business of packaging design like no other. Whether you're a designer, brand manager, or packaging manufacturer, the highly visual coverage in Packaging Design will be useful to you, as well as everyone else involved in the process of marketing consumer products. To address the most current packaging design objectives, this new edition offers: Fully updated coverage (35 percent new or updated) of the entire packaging design process, including the business of packaging design, terminology, design principles, the creative process, and pre-production and production issues A new chapter that puts packaging design in the context of brand and business strategies A new chapter on social responsibility and sustainability All new case studies and examples that illustrate every phase of the packaging design process A history of packaging design covered in brief to provide a context and framework for today's business Useful appendices on portfolio preparation for the student and the professional, along with general legal and regulatory issues and professional practice guidelines
Michael Dudbridge Handbook of Seal Integrity in the Food Industry Michael Dudbridge Handbook of Seal Integrity in the Food Industry Новинка

Michael Dudbridge Handbook of Seal Integrity in the Food Industry

7414.85 руб.
Seal integrity is vital in food supply chains with modern methods of food retailing and a requirement for very high levels of consumer satisfaction. Robust packages are an important factor in food preservation, consumer confidence in the product as well as waste minimisation and cost control throughout the system. The Handbook of Seal Integrity in the Food Industry is aimed at people working in food supply chains and associated industries from packing machine operators to quality managers and from retail technical staff to packaging machine designers and maintenance engineers. This well illustrated and comprehensively indexed handbook paints a complete picture of all of the factors that operate together in the creation of food packages with high performing seals. A comprehensive review of the reasons for poor seal integrity is included along with suggestions for improvements in maintenance, machine set up and operation. Seal testing systems are featured along with management techniques to ensure a high level of performance and consistency in your business and a ?right first time? approach within packaging systems. The design and operation of the main types of sealing system is reviewed for rigid, semi rigid and flexible packaging systems along with an overview of packing materials such as thermoplastics. Finally the handbook looks at innovations in the packaging of food products with a view of developments in packaging materials, sealing systems and on-line seal integrity measurement and monitoring systems.
Jacqueline Beckley H. Sensory and Consumer Research in Food Product Design and Development Jacqueline Beckley H. Sensory and Consumer Research in Food Product Design and Development Новинка

Jacqueline Beckley H. Sensory and Consumer Research in Food Product Design and Development

16712.24 руб.
During the past thirty years, companies have recognized the consumer as the key driver for business and product success. This recognition has, in turn, generated its own drivers: sensory analysis and marketing research, leading first to a culture promoting the expert and then evolving into the systematic acquisition of consumer-relevant information to build businesses. Sensory and Consumer Research in Food Product Design and Development is the first book to present, from the business viewpoint, the critical issues faced by business leaders from both the research development and business development perspective. This popular volume, now in an updated and expanded second edition, presents a unique perspective afforded by the author team of Moskowitz, Beckley, and Resurreccion: three leading practitioners in the field who each possess both academic and business acumen. Newcomers to the field will be introduced to systematic experimentation at the very early stages, to newly emerging methods for data acquisition/knowledge development, and to points of view employed by successful food and beverage companies. The advanced reader will find new ideas, backed up by illustrative case histories, to provide another perspective on commonly encountered problems and their practical solutions. This book is aimed at professionals in all sectors of the food and beverage industry. Sensory and Consumer Research in Food Product Design and Development is especially important for those business and research professionals involved in the early stages of product development, where business opportunity is often the greatest.
Veechi Curtis Creating a Business Plan For Dummies Veechi Curtis Creating a Business Plan For Dummies Новинка

Veechi Curtis Creating a Business Plan For Dummies

1661.76 руб.
Everything you need to know to design a profitable business plan Whether you're starting a new business or you’ve been trading for a while, Creating a Business Plan For Dummies covers everything you need to know. Figure out whether your business idea is likely to work, how to identify your strategic advantage, and what you can do to gain an edge on the competition. Discover why a business plan doesn't have to be a thrity-page document that takes days to write, but can be a simple process that you do in stages as you work through your business concept. Learn how to prepare an elevator pitch, create a start-up budget, and create realistic sales projections. Discover how to predict and manage expenses, and assemble a financial forecast that enables you to calculate your break-even. Look at the risk involved in this business and experiment with different scenarios to see if you’re on the right track. Explains how to create a one-page business plan in just a few hours Takes a simple step-by-step approach, focusing on budgets, financials, and everyday practicalities Offers focused guidance on managing cashflow, designing marketing plans, and establishing a long-term vision for your business Includes access to downloadable templates and worksheets, as well as helpful online audio and video components Written by Veechi Curtis, bestselling author and business consultant A good business plan is the first step to success for any new business, and getting it right can mean the difference between big profits and big trouble. Creating a Business Plan For Dummies gives you the detailed advice you need to design a great business plan that will guide your business from concept to reality.
Dowell Ben E. Strategy-Driven Talent Management. A Leadership Imperative Dowell Ben E. Strategy-Driven Talent Management. A Leadership Imperative Новинка

Dowell Ben E. Strategy-Driven Talent Management. A Leadership Imperative

7351.39 руб.
A Publication of the Society for Industrial and Organizational Psychology Praise for Strategy-Driven Talent Management «Silzer and Dowell's Strategy-Driven Talent Management provides a comprehensive overview of the different elements of the best talent management processes used in organizations today. This is a valuable resource for leaders and managers, HR practitioners and anyone involved in developing leadership talent.» —Ed Lawler, Professor, School of Business, University of Southern California «Talent is the key to successful execution of a winning business strategy. Strategy-Driven Talent Management by Silzer & Dowell provides a thorough and very practical guide to building and managing talent based on the strategic needs of the organization. Business leaders will find this an excellent resource with many interesting examples and best practices from leading companies.» —Herbert L. Henkel, Chairman and Chief Executive Officer, Ingersoll Rand «Thanks to Strategy-Driven Talent Management, we can move from an attractive idea of talent management to practices that deliver. This book brings the work of practitioners—the people who are inventing, crafting, and shaping the field of talent management—to the forefront. Their collective experiences and insights will certainly enrich your own research and practice.» —Cynthia McCauley, PhD, Senior Fellow, Center for Creative Leadership «It is exciting to see that Rob Silzer and Ben Dowell have given us the state of the art in 2010 of integrating human resource issues into strategic management. This volume is a must read for human resource and line leaders alike. The journey is far from over, but this volume of work will chart the course for further progress.» —Noel Tichy, Professor, Management and Organizations, University of Michigan, Ross School of Business
Lucy Siegle To Die For: Is Fashion Wearing Out the World? Lucy Siegle To Die For: Is Fashion Wearing Out the World? Новинка

Lucy Siegle To Die For: Is Fashion Wearing Out the World?

687.93 руб.
An expose on the fashion industry written by the Observer's 'Ethical Living' columnist, examining the inhumane and environmentally devastating story behind the clothes we so casually buy and wear.Coming at a time when the global financial crisis and contracting of consumer spending is ushering in a new epoch for the fashion industry, To Die For offers a very plausible vision of how green could really be the new black.Taking particular issue with our current mania for both big-name labels and cheap fashion, To Die For sets an agenda for the urgent changes that can and need to be made by both the industry and the consumer. Far from outlining a future of drab, ethical clothing, Lucy Siegle believes that it is indeed possible to be an 'ethical fashionista', simply by being aware of how and where (and by whom) clothing is manufactured.The global banking crisis has put the consumer at a crossroads: when money is tight should we embrace cheap fast fashion to prop up an already engorged wardrobe, or should we reject this as the ultimate false economy and advocate a return to real fashion, bolstered by the principles of individualism and style pedigree?In this impassioned book, Siegle analyses the global epidemic of unsustainable fashion, taking stock of our economic health and moral accountabilities to expose the pitfalls of fast fashion. Refocusing the debate squarely back on the importance of basic consumer rights, Siegle reveals the truth behind cut price, bulk fashion and the importance of your purchasing decisions, advocating the case for a new sustainable design era where we are assured of value for money: ethically, morally and in real terms.
Ty Tribble Double Your Income with Network Marketing. Create Financial Security in Just Minutes a Day​without Quitting Your Job Ty Tribble Double Your Income with Network Marketing. Create Financial Security in Just Minutes a Day​without Quitting Your Job Новинка

Ty Tribble Double Your Income with Network Marketing. Create Financial Security in Just Minutes a Day​without Quitting Your Job

1351.45 руб.
Get a second stream of income without getting a second job! For anyone looking for a practical blueprint in creating an additional stream of home-based income, Double Your Income with Network Marketing is for you. This book offers a fresh look at the home-based business industry, offering an original step-by-step plan for home business success that includes a detailed look at the network marketing industry. By combining specific, turnkey strategies with inspiring stories of successful home based entrepreneurs readers will move through the author's «success blueprint» learning. Double Your Income with Network Marketing outlines a blueprint for success. How to create financial security in just a few focused hours a week Ways to turn a hobby or interest into a thriving home business Reveals the freedom that a home business/internet marketing lifestyle can provide Job security is dead. Join the many new entrepreneurs who are firing their boss in favor of the more flexible and healthier home business lifestyle.
Peter Pollak Fine Chemicals. The Industry and the Business Peter Pollak Fine Chemicals. The Industry and the Business Новинка

Peter Pollak Fine Chemicals. The Industry and the Business

10713.08 руб.
Now updated – the authoritative reference on one of the most exciting and challenging areas of the modern chemical industry This highly readable and informative reference continues to take a comprehensive, in-depth view of the products, markets, and technology of the fine chemicals industry and business. Dr. Peter Pollak, one of the foremost authorities in the field, provides an insider's unique perspective on fine chemicals from both a technological and a commercial viewpoint, covering all recent developments. He provides ample facts and figures including sixty-three tables, thirty figures, and nineteen photo inserts – making this a well-illustrated and documented text. This reference is divided into three parts: Part One: The Industry discusses the types of fine chemical companies, the range of products and services, the role of research and development, the underlying technologies, and the challenges facing management Part Two: The Business explores the key markets for fine chemicals – such as the pharmaceutical, agrochemical, and animal health industries – and the relevant marketing strategies, as well as the ins and outs of pricing, distribution channels, intellectual property rights, account management, and promotion Part Three: Outlook examines trends such as globalization and outsourcing, forecasts future growth and development by industry segment, and discusses prerequisites for success in the field This new edition features both updated and new information on the offer/demand balance for fine chemicals and the escalating impact of emerging companies in Asia, particularly from China and India. It describes the inversion of the mergers and acquisitions scenario from a seller's to a buyer's market, the broadening of the fine chemical business model, and the expanding role of biotechnology, as well as the impact of increased outsourcing of chemical manufacturing and the growing consumption of pharmaceuticals and agrochemicals by the life science industry. Also included are numerous molecular structures, engineering diagrams, and tables to facilitate understanding. For a thorough understanding of the technology, the business, and the future of the fine chemicals industry, this book's insight is unprecedented. It is ideally suited for those in the industry – including employees, suppliers, customers, investors, and consulting companies – as well as academic and other research organizations, students and educators, public officials, media representatives, and anyone else who wants to understand the intricacies of the industry. Fine Chemicals has been recognized as Outstanding Academic Title 2012 (Choice, v.50, no. 05, January 2013).
Anneke Seley Sales 2.0. Improve Business Results Using Innovative Sales Practices and Technology Anneke Seley Sales 2.0. Improve Business Results Using Innovative Sales Practices and Technology Новинка

Anneke Seley Sales 2.0. Improve Business Results Using Innovative Sales Practices and Technology

2065.04 руб.
Two Silicon Valley insiders reveal the emerging Sales 2.0 trend and how companies can profit from it Sales 2.0 explores the emerging Sales 2.0 phenomenon, how it is characterized, why it is imperative for a company’s long-term success, and how anyone can get started with this new approach to generating revenue. Driven by an explosion of online products and changing customer buying preferences, Sales 2.0 is the marriage of Web 2.0 technologies with innovative sales processes. The book shows readers how to redeploy their sales teams for greater bottom-line results and reveals all the differences between Sales 2.0 and traditional selling. Through real world case studies, readers will learn how industry leaders achieved phenomenal results and a competitive advantage. Applicable to sales teams in any industry, Sales 2.0 presents the future of sales today.
Erik Renaud Fisher Investments on Consumer Discretionary Erik Renaud Fisher Investments on Consumer Discretionary Новинка

Erik Renaud Fisher Investments on Consumer Discretionary

3075.39 руб.
This installment of the Fisher Investments On series is a comprehensive guide to the Consumer Discretionary industry—which includes companies such as auto manufacturers, homebuilders, sports equipment manufacturers, hotel developers and operators, cruise lines, retail websites, and department stores, to name just a few. This reliable guide can help you in making top-down investment decisions specifically for the Consumer Discretionary sector. It shows how to determine better times to invest in Consumer Discretionary, which Consumer Discretionary industries and sub-industries are likelier to do best, and how individual stocks can benefit in various environments. The global Consumer Discretionary sector is complex, covering many sub-industries and countries with unique characteristics. Using the framework detailed in this book, you can learn to be better equipped to identify their differences, spot opportunities, and avoid major pitfalls. Given the vast market landscape and diverse geographic operations, it is vital to maintain a global perspective when investing in the Consumer Discretionary sector. This invaluable resource provides the tools that can help you understand and analyze opportunities both in the United States and abroad within this diverse sector. For more information, visit www.consumerdiscretionary.fisherinvestments.com. About Fisher Investments Press Fisher Investments Press brings the research, analysis, and market intelligence of Fisher Investments' research team, headed by CEO and New York Times bestselling author Ken Fisher, to all investors. The Press covers a range of investing and market-related topics for a wide audience—from novices to enthusiasts to professionals.
Craig Smith Marketing For Dummies Craig Smith Marketing For Dummies Новинка

Craig Smith Marketing For Dummies

1353.91 руб.
Smart marketing techniques to get your business noticed. Plan a successful marketing campaign and move your business forward with this fully updated edition of an established bestseller. Packed with practical advice from a team of industry experts, this readable guide features all the latest tools and techniques to help you connect with new customers and retain existing ones. From choosing the right strategy and preparing a marketing plan, to igniting your imagination and producing compelling advertising, you'll be creating a buzz and increasing profits in no time.
Eric Marks A. Service-Oriented Architecture (SOA) Governance for the Services Driven Enterprise Eric Marks A. Service-Oriented Architecture (SOA) Governance for the Services Driven Enterprise Новинка

Eric Marks A. Service-Oriented Architecture (SOA) Governance for the Services Driven Enterprise

4802.41 руб.
A must-have guide for all companies undertaking service-oriented architecture (SOA) and IT governance Service-Oriented Architecture Governance for the Services Driven Enterprise expertly covers the business, organizational, process, compliance, security, and technology facets of SOA and IT governance. This book provides a comprehensive enterprise view of governance from a strategic and tactical perspective, as well as modeling and planning tools to help evolve a company's ongoing governance requirements. Written by Eric Marks and the industry's leading SOA authorities, this essential book provides a refreshing business-driven perspective to SOA and IT governance.
Paul R. Lawrence Driven to Lead. Good, Bad, and Misguided Leadership Paul R. Lawrence Driven to Lead. Good, Bad, and Misguided Leadership Новинка

Paul R. Lawrence Driven to Lead. Good, Bad, and Misguided Leadership

4063.58 руб.
Praise for Driven to Lead «A powerful scientific framework, grounded in evolutionary biology, that helps us think about leadership successes and failures throughout history and how we might address humanity's need for better leadership going forward.» —Nitin Nohria, Dean, Harvard Business School «Brilliant insights—straightforward, easy to comprehend, and extremely useful to anyone in business. I predict the four-drives model will replace Maslow's hierarchy of needs as the accepted way of describing human behavior.» —David N. Burt, chairman emeritus, Supply Chain Management Institute, University of San Diego «Paul Lawrence is back! Driven to Lead is the most comprehensive general theory of leadership ever created. By digging deeply into Darwin, Lawrence offers a practical guide for authentic leaders to excel in today's challenging world.» —Bill George, professor of management practice, Harvard Business School, and former chair and CEO, Medtronic «If Darwin had written a book about leadership in the twenty-first century, this would be it.» —Ranjay Gulati, Jaime and Josefina Chua Tiampo Professor of Business Administration, Harvard Business School «It's the E = mc2 of human behavior.» —Malcolm DeLeo, Vice President of Innovation, Daymon Worldwide «This book presents a rigorous and novel theory on how evolution and the human brain can produce effective and ineffective leadership. The writing is clear. It is accessible to practitioners as well as to researchers.» —Chris Argyris, professor emeritus, Harvard Business School
Panetto Herve Interoperability for Enterprise Software and Applications. Proceedings of the Workshops and the Doctorial Symposium of the I-ESA International Conference 2010 Panetto Herve Interoperability for Enterprise Software and Applications. Proceedings of the Workshops and the Doctorial Symposium of the I-ESA International Conference 2010 Новинка

Panetto Herve Interoperability for Enterprise Software and Applications. Proceedings of the Workshops and the Doctorial Symposium of the I-ESA International Conference 2010

9457.06 руб.
Within the framework of the Sixth I-ESA International Conference, supported by the INTEROP VLab (International Virtual Laboratory on Enterprise Interoperability, http://www.interop-vlab.eu), three workshops and a Doctoral Symposium have been organized in order to strengthen some key topics related to interoperability for enterprise applications and software. The workshops were selected to complement the conference topics, leaving more time to researchers for brainstorming and then coming up, at the end of the workshops, with new research directions for the future. The goal of the workshop “Standards – a Foundation for Interoperability” is to increase awareness and understanding of interoperability standards as a fundamental need. The workshop “Use of MDI/SOA Concepts in Industry” promotes the application of MDI (Model-Driven Interoperability) combined with SOA (Services Oriented Architecture) and the associated technology (BPM, Enterprise Modeling, ontology, mediation, model transformation, etc.) in industry. The workshop on “Dynamic Management across Interoperating Enterprises” investigates the need for enhancements to current business management systems and processes to address the needs of global trading across enterprises utilizing the new service-oriented Internet. Finally, the Doctoral Symposium has given the opportunity for students involved in the preparation of their PhDs in this emerging area to present and discuss their research issues and ideas with senior researchers.
Michael McKinley The Game Artist's Guide to Maya Michael McKinley The Game Artist's Guide to Maya Новинка

Michael McKinley The Game Artist's Guide to Maya

2954.72 руб.
The Definitive Resource for Up-and-Coming 3D Game Artists Alias' award-winning Maya 3D animation and effects software continues to lead the industry in technological innovation and is being adopted by more and more console and computer game developers. The Game Artist's Guide to Maya is an official introduction to creating 3D game art and animations with Maya, brought to you by Maya Press, a publishing partnership between Alias and Sybex. Written by a production artist at a prominent game company, this detailed book focuses on the skills real game artists use daily to create stunning characters and environments. By following the discussions and tutorials, you'll bring a concept through the entire game art development pipeline, learning everything from modeling, texturing, rigging, and animation, to special effects. You'll also glean insights from industry professionals and see how Maya has been used in popular games. If you're a 3D game artist, or looking to become one, this book will help you master the skills and techniques you'll need to excel in the competitive games industry. Inside, you'll learn how to: Create a game model using a concept image as your guide Model with predetermined real-time polycount limitations in mind View martial arts videos on the book's CD to animate your character more realistically Prepare a model for texturing with UV mapping and layout techniques Create different kinds of textures Master the rigging process, from setting up a skeleton to preparing blend shapes Practice techniques for creating animation clips to work with in the Trax Editor Use particle effects, such as sprites and animated geometry, to add pizzazz to your model
Rick Segel The Essential Online Solution. The 5-Step Formula for Small Business Success Rick Segel The Essential Online Solution. The 5-Step Formula for Small Business Success Новинка

Rick Segel The Essential Online Solution. The 5-Step Formula for Small Business Success

1695.62 руб.
With big-box stores dominating today’s business landscape, small business owners are facing serious challenges. But there is a way to level the playing field and win—and The Essential Online Solution will show you how. Written by industry experts, this book outlines a five-step formula that will allow you to harness the power of the online world and improve your company’s bottom line.
Antonio Sánchez Digital Services in the 21st Century. A Strategic and Business Perspective Antonio Sánchez Digital Services in the 21st Century. A Strategic and Business Perspective Новинка

Antonio Sánchez Digital Services in the 21st Century. A Strategic and Business Perspective

8321.79 руб.
Telecommunication Services provides a holistic approach to understand telecommunications systems by addressing the emergence and domination of new digital services, consumer and economic dynamics, and the creation of content by service providers. Includes services, underlying technologies, and internal capabilities for social network advertising Covers market dynamics that determine the successes and failures of service offerings Discusses the impact of smartphones (iPhone launch) on the telecommunications and mobile device industry
Larry Weber Authentic Marketing. How to Capture Hearts and Minds Through the Power of Purpose Larry Weber Authentic Marketing. How to Capture Hearts and Minds Through the Power of Purpose Новинка

Larry Weber Authentic Marketing. How to Capture Hearts and Minds Through the Power of Purpose

2068.73 руб.
Engage on a deeper level by disrupting the typical business development script Authentic Marketing offers a forward-thinking approach to achieving an entirely new level of engagement with today’s purpose-driven and skeptical audiences. The heart of this process involves finding the soul of your organization. When moral purpose becomes central to your organization, it can deliver benefits to both the bottom line and mankind: a profit meets purpose proposition. This path requires a reinvention of today’s dated business model, abolishing the inefficient, siloed approach of developing a business strategy first and then later creating separate strategies for marketing, HR, manufacturing, R&D, etc. The new integrated model fuses a tight integration of business, technology innovation and engagement strategies, all of which are bound together by a company’s moral purpose. When moral purpose is central to an organization’s core, everything branches out from a place of authenticity. Rather than a siloed CSR effort, you develop employee and customer relationships based on real—not curated—connections with a brand’s moral mission. You build true engagement, trust and evangelism. And, along the way, your customers will actually help to co-create your brand. This book shows you how to transform your business by putting moral purpose to work for your stakeholders and the planet. Embrace a new model that integrates business, technology innovation, and engagement strategies with moral purpose as the glue that binds them together Learn the key steps to find your moral purpose Discover how to engage audiences with a transparent, authentic marketing approach that forges powerful connections and builds trust. With a world of options at their fingertips, today’s purpose-driven customers want a brand they can identify with and trust. Authentic Marketing shows you how to make your brand more human, more likeable, more genuine and guides you on how to connect with audiences on a moral level. This process will build a new level of engagement that will benefit both your long-term value and the world.
MaryEllen Tribby Reinventing the Entrepreneur. Turning Your Dream Business into a Reality MaryEllen Tribby Reinventing the Entrepreneur. Turning Your Dream Business into a Reality Новинка

MaryEllen Tribby Reinventing the Entrepreneur. Turning Your Dream Business into a Reality

1844 руб.
Introducing a million-dollar business model that you can do from home, on the road, or in your spare time Mary Ellen Tribby, founder of Working Moms Only, has created and perfected a business model that is 500% more profitable than blogging, that you can do from home, from an office, or from anywhere in the world, that's easy to learn, and extremely profitable. With it, Mary Ellen has made millions through her various own businesses and her clients, and now you can too. It's called The Inbox Magazine (The iMag for short) and regardless of the size of your staff—from one to one hundred—or whether you spend ten or forty hours a week working at it, this revolutionary approach to running a business is your ticket to success and financial independence. Makes Mary Ellen Tribby's extraordinarily successful business strategies available to the public in a book for the first time If you're already in business, it arms you with proven techniques for boosting your bottom line by an order of magnitude—in no time If you're a novice entrepreneur, it delivers powerful tools for getting your business off the ground and running full throttle—right away The perfect tool for the time, the Inbox Magazine is what you need to create a huge impact with the minimum investment of time, energy, and money
Jeff McWherter Professional Test Driven Development with C#. Developing Real World Applications with TDD Jeff McWherter Professional Test Driven Development with C#. Developing Real World Applications with TDD Новинка

Jeff McWherter Professional Test Driven Development with C#. Developing Real World Applications with TDD

2770.01 руб.
Hands-on guidance to creating great test-driven development practice Test-driven development (TDD) practice helps developers recognize a well-designed application, and encourages writing a test before writing the functionality that needs to be implemented. This hands-on guide provides invaluable insight for creating successful test-driven development processes. With source code and examples featured in both C# and .NET, the book walks you through the TDD methodology and shows how it is applied to a real-world application. You’ll witness the application built from scratch and details each step that is involved in the development, as well as any problems that were encountered and the solutions that were applied. Clarifies the motivation behind test-driven development (TDD), what it is, and how it works Reviews the various steps involved in developing an application and the testing that is involved prior to implementing the functionality Discusses unit testing and refactoring Professional Test-Driven Development with C# shows you how to create great TDD processes right away.
Saul Kaplan The Business Model Innovation Factory. How to Stay Relevant When The World is Changing Saul Kaplan The Business Model Innovation Factory. How to Stay Relevant When The World is Changing Новинка

Saul Kaplan The Business Model Innovation Factory. How to Stay Relevant When The World is Changing

1970.22 руб.
Business model innovation is the new strategic imperative for all leaders Blockbuster's executives saw Netflix coming. Yet they stuck with their bricks and mortar business model, losing billions in shareholder value. They were «netflixed.» Business models don't last as long as they used to. Historically CEO's have managed a single business model over their entire careers. Today, all organizations must be capable of designing, prototyping, and experimenting with new business models. The Business Model Innovation Factory provides leaders with the survival skills to create a pipeline of new business models in the face of disruptive markets and competition. Avoid being netflixed. Your organization must be a business model innovator to stay competitive in today's turbulent world. Author Saul Kaplan is the founder and chief catalyst of the Business Innovation Factory (BIF), a real world laboratory for exploring and testing new business models and social systems. BIF has attracted a global community of over five thousand innovators and organizes the internationally renowned BIF Collaborative Innovation Summit
Colin Barrow Business Plans For Dummies Colin Barrow Business Plans For Dummies Новинка

Colin Barrow Business Plans For Dummies

1844 руб.
Your one-stop guide to creating a winning business plan from scratch Whether you're starting a new business or growing an established one, you'll need a solid business plan to get you where you want to go. Revised for today's rocky economic climate, this edition of the UK's bestselling business plan guide gives you what you need to map out your business strategy and stay on course – including a complete sample plan that you can easily adapt for your business! Chart your course – assess the current state of your business and where you'd like to take it, and establish clear, achievable objectives Get to know your customers – learn the latest techniques for getting a better idea of who your customers are and what they want Scope out the competition – find out who your competitors are and what it'll take to get your share of the market pie (and theirs) Sort out your finances – construct a value chain, examine your cash flow and calculate a sensible budget Enter the Dragons' Den – convince bankers, investors, venture capitalists and other funding sources your business is a good investment Read the tea leaves – learn to decipher changing cultural, political and technological trends and to alter your strategies as needed Open the book and find: Tips on developing a sure-fire business strategy How to set realistic objectives Forecasting and budgeting strategies Keys to writing a motivational mission statement How to decipher the latest consumer trends Advice on building your brand and brand loyalty Tips for seeing and seizing opportunities before the competition Ways to adapt your plan to economic change Learn to: Prepare a watertight business strategy Assess the marketplace Devise a sensible forecast and budget
Amarjit Sahota Sustainability. How the Cosmetics Industry is Greening Up Amarjit Sahota Sustainability. How the Cosmetics Industry is Greening Up Новинка

Amarjit Sahota Sustainability. How the Cosmetics Industry is Greening Up

10854.51 руб.
Sustainability has come to the fore in the cosmetics and personal care industry. Rising ethical consumerism and the need for resource efficiency are making cosmetic companies – small, independent firms to global giants – take steps towards sustainable development. Sustainability: How the Cosmetics Industry is Greening Up discusses the growing importance of sustainability in the cosmetics industry, highlighting the various ways organisations can address the economic, environmental and social aspects. How can the cosmetics industry make a difference in terms of ingredients, formulations, packaging, CSR, operations, and green marketing? Topics covered include: Environmental and social impacts of cosmetic products Ethical sourcing and biodiversity Renewable energy and waste management Green formulations and ingredients Green marketing issues and consumer behaviour Green standards, certification schemes and indices in the cosmetics industry Industry experts share their experiences on how they are tackling the challenges of sustainability: from raw material procurements, manufacturing, business processes, to distribution and marketing to consumers. The book concludes with some future growth projections; what are some of the shortcomings in sustainability in the cosmetics industry and what can we expect to see in the future? Sustainability: How the Cosmetics Industry is Greening Up discusses business and technical issues in all areas of sustainable product development, from sourcing ingredients, to formulation, manufacture and packaging. Covering a diverse range of subjects, this book appeals to professionals in many key sectors of the cosmetics and personal care industry; cosmetic chemists, formulation scientists, R&D directors, policy makers, business and marketing executives. It is also of relevance to academic researchers working in cosmetic chemistry and sustainable process development.
Geoff Varrall Making Telecoms Work. From Technical Innovation to Commercial Success Geoff Varrall Making Telecoms Work. From Technical Innovation to Commercial Success Новинка

Geoff Varrall Making Telecoms Work. From Technical Innovation to Commercial Success

2065.04 руб.
Bridging the industry divide between the technical expertise of engineers and the aims of market and business planners, Making Telecoms Work provides a basis for more effective interdisciplinary analysis of technology, engineering, market and business investment risk and opportunity. Since fixed and mobile broadband has become a dominant deliverable, multiple areas of transition and transformation have occurred; the book places these changes in the context of the political, social and economic dynamics of the global telecommunications industry. Drawing on 25 years of participative experience in the mobile phone and telecommunications industry, the author closely analyses the materials, components and devices that have had a transformative impact. By presenting detailed case studies of materials innovation, such as those shown at success story Apple, the book shows how the collaboration of technological imagination with business knowledge will shape the industry’s future. Makes a link between the technical aspects and the business practice of the telecoms industry, highlighting the commercial and economic significance of new developments Gives a historical analysis of past successes and failures in order to identify future competitive advantage opportunities Supplies detailed case studies of supply chain disconnects and the impact these have on industry risk and profitability Brings together technological detail with analysis of what is and is not commercially important, from the implications of energy and environmental networks to the technical details of wireless network hardware.
Patricia Sigmon Six Steps to Creating Profit. A Guide for Small and Mid-Sized Service-Based Businesses Patricia Sigmon Six Steps to Creating Profit. A Guide for Small and Mid-Sized Service-Based Businesses Новинка

Patricia Sigmon Six Steps to Creating Profit. A Guide for Small and Mid-Sized Service-Based Businesses

2151.85 руб.
An insightful look at how you can put net profit income at the forefront of your small to mid-sized business Enable you to make changes that will create a profitable, sustainable business future, Six Steps to Creating Profit authoritatively shows you how to maximize profit for your small to mid-sized, privately-held, service-based business. Shows how to avoid the business model where all income is devoured by expenses, leaving a valuation that would not render any measurable sales revenue if the business should be sold Discusses how to create a company where actual profit generation is one of the primary goals Provides the steps necessary to create «true» profit Features coverage of rules of operation, visibility in the marketplace, marketing, cash flow, and management costs Demonstrating how measuring the results of change is vital and part of the ultimate, ongoing, profit-based solution, Six Steps to Creating Profit reveals how the before and after of each operational area is as important to evaluate as the intended change itself.
Tony Boobier Analytics for Insurance. The Real Business of Big Data Tony Boobier Analytics for Insurance. The Real Business of Big Data Новинка

Tony Boobier Analytics for Insurance. The Real Business of Big Data

6156.94 руб.
The business guide to Big Data in insurance, with practical application insight Big Data and Analytics for Insurers is the industry-specific guide to creating operational effectiveness, managing risk, improving financials, and retaining customers. Written from a non-IT perspective, this book focusses less on the architecture and technical details, instead providing practical guidance on translating analytics into target delivery. The discussion examines implementation, interpretation, and application to show you what Big Data can do for your business, with insights and examples targeted specifically to the insurance industry. From fraud analytics in claims management, to customer analytics, to risk analytics in Solvency 2, comprehensive coverage presented in accessible language makes this guide an invaluable resource for any insurance professional. The insurance industry is heavily dependent on data, and the advent of Big Data and analytics represents a major advance with tremendous potential – yet clear, practical advice on the business side of analytics is lacking. This book fills the void with concrete information on using Big Data in the context of day-to-day insurance operations and strategy. Understand what Big Data is and what it can do Delve into Big Data's specific impact on the insurance industry Learn how advanced analytics can revolutionise the industry Bring Big Data out of IT and into strategy, management, marketing, and more Big Data and analytics is changing business – but how? The majority of Big Data guides discuss data collection, database administration, advanced analytics, and the power of Big Data – but what do you actually do with it? Big Data and Analytics for Insurers answers your questions in real, everyday business terms, tailored specifically to the insurance industry's unique needs, challenges, and targets.
Fernando Parreiras S. Semantic Web and Model-Driven Engineering Fernando Parreiras S. Semantic Web and Model-Driven Engineering Новинка

Fernando Parreiras S. Semantic Web and Model-Driven Engineering

5833.08 руб.
The next enterprise computing era will rely on the synergy between both technologies: semantic web and model-driven software development (MDSD). The semantic web organizes system knowledge in conceptual domains according to its meaning. It addresses various enterprise computing needs by identifying, abstracting and rationalizing commonalities, and checking for inconsistencies across system specifications. On the other side, model-driven software development is closing the gap among business requirements, designs and executables by using domain-specific languages with custom-built syntax and semantics. It focuses on using modeling languages as programming languages. Among many areas of application, we highlight the area of configuration management. Consider the example of a telecommunication company, where managing the multiple configurations of network devices (routers, hubs, modems, etc.) is crucial. Enterprise systems identify and document the functional and physical characteristics of network devices, and control changes to those characteristics. Applying the integration of semantic web and model-driven software development allows for (1) explicitly specifying configurations of network devices with tailor-made languages, (2) for checking the consistency of these specifications (3) for defining a vocabulary to share device specifications across enterprise systems. By managing configurations with consistent and explicit concepts, we reduce cost and risk, and enhance agility in response to new requirements in the telecommunication area. This book examines the synergy between semantic web and model-driven software development. It brings together advances from disciplines like ontologies, description logics, domain-specific modeling, model transformation and ontology engineering to take enterprise computing to the next level.
Wu Ying Acid Gas Injection and Related Technologies Wu Ying Acid Gas Injection and Related Technologies Новинка

Wu Ying Acid Gas Injection and Related Technologies

16845.39 руб.
Large producers have started to use gas injection for their applications and in the future it is predicted that this trend will increase. This book is the most comprehensive and up-to-date coverage of this technique, which is rapidly increasing in importance and usage in the natural gas and petroleum industry. The authors, a group of the most well-known and respected in the field, discuss, in a series of papers, this technology and related technologies as to how they can best be used by industry to creating a safer, cleaner environment.
Christophe Morin The Persuasion Code. How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime Christophe Morin The Persuasion Code. How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime Новинка

Christophe Morin The Persuasion Code. How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime

1539.24 руб.
The Persuasion Code Capture, convince, and close—scientifically Most of your attempts to persuade are doomed to fail because the brains of your audience automatically reject messages that disrupt their attention. This book makes the complex science of persuasion simple. Learn to develop better marketing and sales messages based on a scientific model; NeuroMap™. Regardless of your level of expertise in marketing, neuromarketing, neuroscience or psychology: The Persuasion Code: How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime will make your personal and business lives more successful by unveiling a credible and practical approach towards creating a breakthrough persuasion strategy. This book will satisfy your interest in neuromarketing, scientific persuasion, sales, advertising effectiveness, website conversion, marketing strategy and sales presentations. It’ll teach you the value of the award-winning persuasion model NeuroMapTM : the only model based on the science of how your customers use their brain to make any decision including a buying decision. You will appreciate why this scientific approach has helped hundreds of companies and thousands of executives achieve remarkable results. Written by the founders of SalesBrain who pioneered the field of neuromarketing SalesBrain has trained more than 100,000 executives worldwide including over 15,000 CEO Includes guidance for creating your own neuromarketing plan Advance your business or career by creating persuasive messages based on the working principle of the brain.
Trent Kaufman The Transparent Teacher. Taking Charge of Your Instruction with Peer-Collected Classroom Data Trent Kaufman The Transparent Teacher. Taking Charge of Your Instruction with Peer-Collected Classroom Data Новинка

Trent Kaufman The Transparent Teacher. Taking Charge of Your Instruction with Peer-Collected Classroom Data

1844 руб.
A new paradigm for teachers to open their classrooms and cultivate deep professional learning Teaching is an isolating profession. Most educators receive minimal feedback on their craft, typically limited to one or two short visits from the administrator each year. While some schools do encourage their teachers to observe peers, the usual protocol is for new teachers to watch the veteran, exemplary educators, but those less experienced educators could benefit immensely from having peers observe them in action. Teacher-Driven Observation is unique in that it places the observed teacher as leader of the work, the one who identifies a personal area for development, engages her colleagues in the collection of classroom data, and utilizes the data collected to inform her ongoing instruction. Offers a new model for collecting data to inform and improve individual instruction Includes a step-by-step process for implementing Teacher-Driven Observations Contains a comprehensive case study that clearly demonstrates the value of the Teacher-Driven Observation model This book outlines and illustrates a step-by-step process for breaking down professional isolation and cultivating opportunities for meaningful learning through the Teacher-Driven Observation process.
Amalia Conte Advances in Dairy Products Amalia Conte Advances in Dairy Products Новинка

Amalia Conte Advances in Dairy Products

12663.6 руб.
Advances in Dairy Product Science & Technology offers a comprehensive review of the most innovative scientific knowledge in the dairy food sector. Edited and authored by noted experts from academic and industry backgrounds, this book shows how the knowledge from strategic and applied research can be utilized by the commercial innovation of dairy product manufacture and distribution. Topics explored include recent advances in the dairy sector, such as raw materials and milk processing, environmental impact, economic concerns and consumer acceptance. The book includes various emerging technologies applied to milk and starter cultures sources, strategic options for their use, their characterization, requirements, starter growth and delivery and other ingredients used in the dairy industry. The text also outlines a framework on consumer behavior that can help to determine quality perception of food products and decision-making. Consumer insight techniques can help support the identification of market opportunities and represent a useful mean to test product prototypes before final launch. This comprehensive resource: Assesses the most innovative scientific knowledge in the dairy food sector Reviews the latest technological developments relevant for dairy companies Covers new advances across a range of topics including raw material processing, starter cultures for fermented products, processing and packaging Examines consumer research innovations in the dairy industry Written for dairy scientists, other dairy industry professionals, government agencies, educators and students, Advances in Dairy Product Science & Technology includes vital information on the most up-to-date and scientifically sound research in the field.
Judy Allen Marketing Your Event Planning Business. A Creative Approach to Gaining the Competitive Edge Judy Allen Marketing Your Event Planning Business. A Creative Approach to Gaining the Competitive Edge Новинка

Judy Allen Marketing Your Event Planning Business. A Creative Approach to Gaining the Competitive Edge

2770.62 руб.
Practical, prescriptive advice on successfully marketing your event planning business Recent years have been tough on the event planning industry. The terrorist attacks of September 11, 2001, economic downturns, wars, and SARS have all negatively impacted the business. There are fewer corporate dollars dedicated to travel budgets and special events, creating even more pressure on businesses in an already highly competitive industry. This book tells you all you need to know to market your business and build your client base in good times and bad. Marketing Your Event Planning Business shows you how to gain a competitive advantage by setting yourself apart from the competition, pursuing new markets, and soliciting sales. It covers all the vital topics in event planning marketing, including how to diversify your client base, develop niche markets, improve your customer service, establish emergency business plans, and much more. Ideal for event planners, marketing managers in the industry, and professionals in the hospitality, culinary, or travel industries Includes actionable advice on successfully marketing an event planning business Features illustrative examples, practical tips, and useful checklists and other resources Marketing Your Event Planning Business is packed with practical tips and examples, giving you creative new ways to showcase your talents, build your business, and bring added value to your clients.
Robert Knapp D. The Supernova Advisor. Crossing the Invisible Bridge to Exceptional Client Service and Consistent Growth Robert Knapp D. The Supernova Advisor. Crossing the Invisible Bridge to Exceptional Client Service and Consistent Growth Новинка

Robert Knapp D. The Supernova Advisor. Crossing the Invisible Bridge to Exceptional Client Service and Consistent Growth

2582.22 руб.
The Supernova Model is a client service, client acquisition, and practice management model that drives an explosive acceleration in revenue and client satisfaction by capitalizing upon the 80/20 Rule. First implemented by financial advisors at Merrill Lynch—under the leadership of author Rob Knapp—it has grown increasingly popular within the financial services industry. The Supernova Advisor skillfully outlines this proven model and reveals how it can be used to create an exceptional experience for your clients, while significantly growing your business.
Rex Miller The Commercial Real Estate Revolution. Nine Transforming Keys to Lowering Costs, Cutting Waste, and Driving Change in a Broken Industry Rex Miller The Commercial Real Estate Revolution. Nine Transforming Keys to Lowering Costs, Cutting Waste, and Driving Change in a Broken Industry Новинка

Rex Miller The Commercial Real Estate Revolution. Nine Transforming Keys to Lowering Costs, Cutting Waste, and Driving Change in a Broken Industry

2459.7 руб.
As it currently operates, the commercial real estate construction industry is a disaster full of built-in waste. Seventy-percent of all projects end over budget and late. The buildingSMART Alliance estimates that up to fifty-percent of the process is consumed in waste. Almost every project includes massive hidden taxes in the form of delays, cost overruns, poor quality, and work that has to be redone. Building new structures is a fragmented, adversarial process that commonly results in dissatisfied customers and frequently ends in disappointment, bitterness, and even litigation. The industry must change—for its own good and that of its customers. But while the industry has tried to reform itself, it can’t do it alone. Real change can only come from business owners and executives who refuse to continue paying for a dysfunctional system and demand a new way of doing business. The Commercial Real Estate Revolution is a bold manifesto for change from the Mindshift consortium—a group of top commercial real estate industry leaders who are fed up with a system that simply doesn’t work. The book explains how business leaders can implement nine principles for any project that will dramatically cut costs, end delays, create better buildings, and force the industry into real reform. The Commercial Real Estate Revolution offers a radically new way of doing business—a beginning-to-end, trust-based methodology that transforms the building process from top to bottom. Based on unifying principles and a common framework that meets the needs of all stakeholders, this new system can reform and remake commercial construction into an industry we’re proud to be a part of. If you’re one of the millions of hardcore cynics who work in commercial construction, you probably think this sounds like pie in the sky. But this is no magic bullet; it’s a call for real reform. If you’re an industry professional who’s sick of letting down clients or an owner who’s sick of cost overruns and endless delays, The Commercial Real Estate Revolution offers a blueprint for fixing a broken industry.
Charles Chase W. Bricks Matter. The Role of Supply Chains in Building Market-Driven Differentiation Charles Chase W. Bricks Matter. The Role of Supply Chains in Building Market-Driven Differentiation Новинка

Charles Chase W. Bricks Matter. The Role of Supply Chains in Building Market-Driven Differentiation

3075.39 руб.
Get proven guidance to build a market-driven supply chain management system Supply chain management processes have gradually shifted from a supply-driven focus to a demand-driven one in order to better synchronize demand and supply signals. Bricks Matter shows you how you can identify market risks and opportunities and translate these into winning tactics. Business cases highlight how business leaders are winning through market-driven approaches. Helps you understand how to apply the emerging world of predictive analytics for the better management of value networks Includes business cases illustrating the market-driven approach Reveals how businesses can identify market risks and translate these into supply-side tactics As companies transition from demand-driven to market-driven approach, the focus in organizations shifts from one of vertical excellence to building strong market-to-market horizontal processes. Improve revenue by increasing market share, improve profit margins, and maintain high levels of customer service with the indispensable guidance found in Bricks Matter.
Brendan Moynihan Financial Origami. How the Wall Street Model Broke Brendan Moynihan Financial Origami. How the Wall Street Model Broke Новинка

Brendan Moynihan Financial Origami. How the Wall Street Model Broke

1720.86 руб.
An in-depth look at the failure of Wall Street's «proven» financial models Origami is the Japanese art of folding paper into intricate and aesthetically attractive shapes. As such, it is the perfect metaphor for the Wall Street financial engineering model, which ultimately proved to be the underlying cause of the 2008 financial crisis. In Financial Origami, Brendan Moynihan describes how the Wall Street business model evolved from a method to transfer risk into a method for manufacturing risk. Along the way, this timely book skillfully dissects financial engineering and addresses how it's often a mechanism to evade regulatory constraints, provide institutional investors with customized products, and, of course, generate revenue for financial engineers. Reveals how Wall Street's financial engineering business model morphed into something destructive Highlights how the origami model worked well in the comparatively stable years of the early 2000s, when there was less risk to transfer Discusses how Wall Street began manufacturing risk by creating products that multiplied risk exposures and encouraged subprime lending With the collapse of Lehman Brother the Wall Street business model effectively broke. But there are many lessons to be learned from what has transpired, and Financial Origami will show you what they are.
Gordon Mair Essential Manufacturing Gordon Mair Essential Manufacturing Новинка

Gordon Mair Essential Manufacturing

5315.29 руб.
An introduction to the manufacturing industry Essential Manufacturing provides a comprehensive introduction to the wide breadth of the manufacturing industry. There is a need for all engineering and business students to understand the importance and context of the manufacturing industry. An engineer should have a well rounded appreciation of all aspects of the industry they work in, including manufacturing. This is evidenced by professional bodies expecting all accredited engineering courses to provide students with a background that allows them to see their own specific discipline in context. Similarly, business students will often find themselves dealing in some way with manufactured products or even be directly involved in manufacturing operations management. This book will cover the full spectrum of the manufacturing industry to provide a holistic appreciation of the topic but with enough detail to be of practical use. The book begins with an introduction to the manufacturing industry, its history, and some important manufacturing concepts. The materials used in manufacturing and how they are produced are covered. This is followed by a more detailed description of the more common manufacturing processes, their application, and the types of automation used in the manufacturing industry. Consideration is then given to the important aspects of manufacturing operations management and production planning and control, work study, and manufacturing economics. How to maintain quality in the manufacturing process, including metrology, is examined and this is followed by human factors in manufacturing. Finally, a speculative look at the future of manufacturing is included. Key features: Takes a self-contained approach. Includes review questions. Suitable as an introduction for more advanced study. Satisfies the requirements of college and first and second year university engineering courses. The book provides a comprehensive, concise introduction to the manufacturing industry for engineering and management students.
Matt Britton YouthNation. Building Remarkable Brands in a Youth-Driven Culture Matt Britton YouthNation. Building Remarkable Brands in a Youth-Driven Culture Новинка

Matt Britton YouthNation. Building Remarkable Brands in a Youth-Driven Culture

1539.24 руб.
Youth is no longer an age—it's a commodity YouthNation is an indispensable brand roadmap to the youth-driven economy. Exploring the idea that youth is no longer an age—it's a commodity that's available to everyone—this book shows what it takes to stay connected, agile, authentic, and relevant in today's marketplace. Readers will learn the ins and outs of the new consumer, and the tools, methods, and techniques that ensure brand survival in the age of perpetual youth. Coverage includes marketing in a post-demographic world, crafting the story of the brand, building engaged communities, creating experiences that inspire loyalty and evangelism, and the cutting-edge tricks that help businesses large and small harness the enormous power of youth. The old marketing models are over, and the status quo is dead. Businesses today have to embody the ideals of youth culture in order to succeed, by tapping the new and rapidly evolving resources n business and in life. When everything is changing at the pace of a teenager's attention span, how do businesses future-fit for long-term success? This book provides a plan, and the thoughts, strategies, and brass tacks advice for putting it into action. Use New-Gen psychographics to target markets Build stronger evangelism with a compelling brand narrative Create loyal communities with immersive and engaging experiences Navigate the radically-changed landscape of the future marketplace In today's hyper-socialized, Facebook fanatic, selfie-obsessed world, youth is the primary driver of business and culture. Smart companies are looking to tap into the fountain of youth, and the others are sinking fast. YouthNation is a roadmap to brand relevancy in the new economy, giving businesses turn-by-turn direction to their market destination.
Omar Tyree The Equation. Applying the 4 Indisputable Components of Business Success Omar Tyree The Equation. Applying the 4 Indisputable Components of Business Success Новинка

Omar Tyree The Equation. Applying the 4 Indisputable Components of Business Success

1843.39 руб.
More than just another business self-help book, The Equation is a groundbreaking formula that looks at how all business is an art. The book will help business people rethink how they manage their art form and help businesses accelerate their productivity by creating a corporate culture driven by passion and zeal, as art is. The book will help entrepreneurs rethink how they manage their art form and help businesses accelerate their productivity by transforming corporate culture to be driven by passion and zeal, as art is. The Equation (L/A*S=B) reveals a foolproof blueprint for business and life. Readers will learn that, first you have to love what you do (L) and become a highly-skilled artist at it (A), while developing promotional and marketing tools to gather public and professional support (S), which ultimately leads to big business (B).
Cyril Demaria Introduction to Private Equity Cyril Demaria Introduction to Private Equity Новинка

Cyril Demaria Introduction to Private Equity

4063.58 руб.
Introduction to Private Equity is a critical yet grounded guide to the private equity industry. Far more than just another introductory guide, the book blends academic rigour with practical experience to provide a critical perspective of the industry from a professional who has worked at many levels within the industry, including insurance, funds of funds, funds and portfolio companies. The book looks at private equity from the point of view of the individual or the business. How is a private business valued? How is the acquisition transaction processed? What are the due diligence issues that should be considered before moving ahead? A valuable insight to a rather opaque market. Introduction to Private Equity covers the private equity industry as a whole, highlighting its historical development in order to put its recent development into perspective. The book covers its organization, governance and function, then details the various segments within the industry, including LBO, Venture Capital, Mezzanine Financing, Growth Capital and beyond. Finally, it offers a framework to anticipate and understand its future developments. It provides a balanced perspective on the current corporate governance challenges which are affecting the industry and draws perspective to understand the evolution of the sector, following one of its major crises.
Cindy Kirk The Tycoon's Son Cindy Kirk The Tycoon's Son Новинка

Cindy Kirk The Tycoon's Son

285.61 руб.
Single mother Trish Melrose has been offered a rare opportunity to mix business and pleasure.While sailing the Mediterranean aboard the luxurious Alexandra's Dream, she's to convince businessman Theo Catomeris to re-sign his shore excursion company with Liberty Line. Theo's long-estranged father has put her up to this assignment, but an undeniable attraction between Trish and Theo is distracting her from the business at hand.Theo's success and happiness on the island of Corfu suggest that he's a man with blueprints to good fortune, but absentee parents have made it difficult for him to get close to anyone.Having discovered that his father has purchased the cruise line he used to work with, Theo is more than reluctant to trust a relationship with him. But will meeting Trish give him a new perspective on building a future and resolving his past?
Creelman James Creating a Balanced Scorecard for a Financial Services Organization Creelman James Creating a Balanced Scorecard for a Financial Services Organization Новинка

Creelman James Creating a Balanced Scorecard for a Financial Services Organization

8053.28 руб.
How to tap the power of the balanced scorecard, for financial services organizations Designed to help financial services organizations build and implement the strategic management framework known as the balanced scorecard, Creating a Balanced Scorecard for a Financial Services Organization is the book you need to ensure accountability, transparency, and risk management in your enterprise. The financial crisis revealed the many shortcomings of the industry, but with this book in hand you can make the most of the mistakes of the past to build a better, stronger business that balances both short- and long-term goals. Rich in the latest theoretical thinking and incorporating case studies that show the balanced scorecard system in action, the book covers both financial and non-financial performance perspectives in one comprehensive volume. Written by two leading practitioners with years of real-life experience, the book is the definitive step-by-step guide to implementing the balanced scorecard throughout your organization, aligning your whole business with your strategic goals. Includes everything you need to improve performance transparency, accountability, governance procedures, risk management, and more for financial services organizations of any kind Packed with expert advice and case studies that show the ideas presented in action Written by leading experts who have successfully implemented the balanced scorecard system in their own companies Accessible and in-depth, Creating a Balanced Scorecard for a Financial Services Organization is the book you need to improve your business.
John Tyrell A. Fundamentals of Industrial Chemistry. Pharmaceuticals, Polymers, and Business John Tyrell A. Fundamentals of Industrial Chemistry. Pharmaceuticals, Polymers, and Business Новинка

John Tyrell A. Fundamentals of Industrial Chemistry. Pharmaceuticals, Polymers, and Business

6509.28 руб.
This book discusses the connectivity between major chemicals, showing how a chemical is made along with why and some of the business considerations. The book helps smooth a student’s transition to industry and assists current professionals who need to understand the larger picture of industrial chemistry principles and practices. The book: Addresses a wide scope of content, emphasizing the business and polymer / pharmaceutical / agricultural aspects of industrial chemistry Covers patenting, experimental design, and systematic optimization of experiments Written by an author with extensive industrial experience but who is now a university professor, making him uniquely positioned to present this material Has problems at the end of chapters and a separate solution manual available for adopting professors Puts chemical industry topics in context and ties together many of the principles chemistry majors learn across more specific courses
Peter Wells The Global Automotive Industry Peter Wells The Global Automotive Industry Новинка

Peter Wells The Global Automotive Industry

7414.85 руб.
The automotive industry is still one of the world's largest manufacturing sectors, but it suffers from being very technology-focused as well as being relatively short-term focused. There is little emphasis within the industry and its consultancy and analyst supply network on the broader social and economic impacts of automobility and of the sector that provides it. The Global Automotive Industry addresses this need and is a first port of call for any academic, official or consultant wanting an overview of the state of the industry. An international team of specialist researchers, both from academia and business, review and analyse the key issues that make vehicle manufacturing still the world’s premier manufacturing sector, closely tied in with the fortunes of both established and newly emerging economies. In doing so, it covers issues related to manufacturing, both established practices as well as new developments; issues relating to distribution, marketing and retail, vehicle technologies and regulatory trends; and, crucially, labour practices and the people who build cars. In all this it explains both how the current situation arose and also likely future trajectories both in terms of social and regulatory trends, as the technological, marketing and labour practice responses to those, leading in many cases to the development of new business models. Key features Provides a global overview of the automotive industry, covering its current state and considering future challenges Contains contributions from international specialists in the automotive sector Presents current research and sets this in an historical and broader industry context Covers threats to the industry, including globalization, economic and environmental sustainability The Global Automotive Industry is a must-have reference for researchers and practitioners in the automotive industry and is an excellent source of information for business schools, governments, and graduate and undergraduate students in automotive engineering.
Eva Diaz Smart Trading Plans. A Step-by-step guide to developing a business plan for trading the markets Eva Diaz Smart Trading Plans. A Step-by-step guide to developing a business plan for trading the markets Новинка

Eva Diaz Smart Trading Plans. A Step-by-step guide to developing a business plan for trading the markets

3103.1 руб.
Trading is a business and, and as with any business, those businesses who survive and thrive have a business plan in place. Smart Trading Plans guides readers through defining and documenting a trading plan which applies to their individual trading business. Smart Action Steps and example plan elements are included to guide readers through and illustrate the process of developing a plan. Smart Trading Plans guides readers through the following: Creating a trading system Developing a trading routine Selecting the right trading tools Entries, exits and trade management Understanding risk and money management Developing a profitable mindset Strategies for trading Complete with useful trading tips and bonus planning templates (available at www.smarttrading.com.au), Smart Trading Plans is essential reading for all savvy traders.

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Now updated – the authoritative reference on one of the most exciting and challenging areas of the modern chemical industry This highly readable and informative reference continues to take a comprehensive, in-depth view of the products, markets, and technology of the fine chemicals industry and business. Dr. Peter Pollak, one of the foremost authorities in the field, provides an insider's unique perspective on fine chemicals from both a technological and a commercial viewpoint, covering all recent developments. He provides ample facts and figures including sixty-three tables, thirty figures, and nineteen photo inserts – making this a well-illustrated and documented text. This reference is divided into three parts: Part One: The Industry discusses the types of fine chemical companies, the range of products and services, the role of research and development, the underlying technologies, and the challenges facing management Part Two: The Business explores the key markets for fine chemicals – such as the pharmaceutical, agrochemical, and animal health industries – and the relevant marketing strategies, as well as the ins and outs of pricing, distribution channels, intellectual property rights, account management, and promotion Part Three: Outlook examines trends such as globalization and outsourcing, forecasts future growth and development by industry segment, and discusses prerequisites for success in the field This new edition features both updated and new information on the offer/demand balance for fine chemicals and the escalating impact of emerging companies in Asia, particularly from China and India. It describes the inversion of the mergers and acquisitions scenario from a seller's to a buyer's market, the broadening of the fine chemical business model, and the expanding role of biotechnology, as well as the impact of increased outsourcing of chemical manufacturing and the growing consumption of pharmaceuticals and agrochemicals by the life science industry. Also included are numerous molecular structures, engineering diagrams, and tables to facilitate understanding. For a thorough understanding of the technology, the business, and the future of the fine chemicals industry, this book's insight is unprecedented. It is ideally suited for those in the industry – including employees, suppliers, customers, investors, and consulting companies – as well as academic and other research organizations, students and educators, public officials, media representatives, and anyone else who wants to understand the intricacies of the industry. Fine Chemicals has been recognized as Outstanding Academic Title 2012 (Choice, v.50, no. 05, January 2013).
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