david carrutherss guide to marketing your business online how to make sure your next customer finds you first



Gina Storr Passion to Opportunity. 10 Step Guide to Turn Your Passion Into an Online Business Gina Storr Passion to Opportunity. 10 Step Guide to Turn Your Passion Into an Online Business Новинка

Gina Storr Passion to Opportunity. 10 Step Guide to Turn Your Passion Into an Online Business

Many people just like you are using what they know and love to make money online. This 10 Step Guide will show you how to turn your passion into a successful online business. You will learn how to leverage your computer, the internet and social media to set up your business, generate leads and increase sales. Steps include learning how to identify your profitable passion, finding related opportunities, the pitfalls to avoid, how to use social media effectively and the cost effective resources to use.
Veechi Curtis Getting Started in Small Business For Dummies Veechi Curtis Getting Started in Small Business For Dummies Новинка

Veechi Curtis Getting Started in Small Business For Dummies

Ensure success when starting your small business with this must-have introductory guide Have you always wanted to know what it takes to run a successful small business? This easy-to-follow guide includes everything you need to know to get started. Turn your business idea into reality with handy information on all the basics, from learning how to create a strong business plan to developing a solid online presence. Create your first business plan – discover how to develop smart business strategies and build a roadmap for success Learn the legal jargon – protect your ideas and register your business properly Market your business strategically – establish who your key customers are, research your rivals, and create a killer marketing plan Take the stress out of bookkeeping – ensure all of your admin is covered, from choosing accounting software to handling petty cash Master online marketing – explore different ways to reach customers with keyword optimisation and other online tools Open the book and find: Advice about being your own boss Secrets for matching sales goals to savvy marketing strategies Guidelines for keeping your finances in shape A step-by-step guide to profit margins Tips on using social media to promote your business Learn to: Decide what type of small business is right for you Put together a winning business plan Understand your financial and legal obligations Maximise your online presence
Jim Kukral F. Attention! This Book Will Make You Money. How to Use Attention-Getting Online Marketing to Increase Your Revenue Jim Kukral F. Attention! This Book Will Make You Money. How to Use Attention-Getting Online Marketing to Increase Your Revenue Новинка

Jim Kukral F. Attention! This Book Will Make You Money. How to Use Attention-Getting Online Marketing to Increase Your Revenue

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Drive Web traffic and take your business into the future In todays social Web marketplace, attention equals revenue. When you direct more attention online to your brand or business, you drive more long-term revenue. Regardless of who you are or how small your business is, you can have a huge impact using free Internet tools…provided you understand and correctly apply the latest techniques. Attention! gives you an educational and motivational guide to using social media to market your brand or business online. In three parts, you'll discover everything you need to know to get off the ground and thrive in the social mediasphere, including The tools, techniques and tricks to get attention online and turn that attention into profit The theory behind the importance of making your mark on the Internet How other businesses and individuals made money from online marketing Whether you're just starting your business, just moving it online, or already established and looking to take your business to the next level, Attention! is the key to success.
Greg Holden Starting an Online Business For Dummies Greg Holden Starting an Online Business For Dummies Новинка

Greg Holden Starting an Online Business For Dummies

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Mind your business with this updated edition of the bestselling online business how-to guide Have a computer, an Internet connection, and a dream? Then, you're already on your way to starting your very own online business. This fun and friendly guide can help you turn your big idea into big bucks whether you're expanding your real-world storefront online or creating your own virtual startup. Starting an Online Business For Dummies, 7th Edition will show you how to identify a market need, choose a web hosting service, implement security and privacy measures, open up shop, and start promoting to the world. Covers the latest trends and techniques for online discoverability – from social media marketing to search engine rankings, online couponing to optimization for mobile devices, and beyond Highlights business issues that are of particular concern to online entrepreneurs Walks you through the best practices of successful online businesses, including customer service, marketing, analytics, and website optimization tools Provides advice on choosing an e-commerce platform, protecting your domain name, securing trademarks, working with vendors and distributors, and keeping your customer's personal data safe There's no time like now to start a new endeavor and no guide like Starting an Online Business For Dummies, 7th Edition to get your online business going.
Jeff Sauro Customer Analytics For Dummies Jeff Sauro Customer Analytics For Dummies Новинка

Jeff Sauro Customer Analytics For Dummies

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The easy way to grasp customer analytics Ensuring your customers are having positive experiences with your company at all levels, including initial brand awareness and loyalty, is crucial to the success of your business. Customer Analytics For Dummies shows you how to measure each stage of the customer journey and use the right analytics to understand customer behavior and make key business decisions. Customer Analytics For Dummies gets you up to speed on what you should be testing. You'll also find current information on how to leverage A/B testing, social media's role in the post-purchasing analytics, usability metrics, prediction and statistics, and much more to effectively manage the customer experience. Written by a highly visible expert in the area of customer analytics, this guide will have you up and running on putting customer analytics into practice at your own business in no time. Shows you what to measure, how to measure, and ways to interpret the data Provides real-world customer analytics examples from companies such as Wikipedia, PayPal, and Walmart Explains how to use customer analytics to make smarter business decisions that generate more loyal customers Offers easy-to-digest information on understanding each stage of the customer journey Whether you're part of a Customer Engagement team or a product, marketing, or design professional looking to get a leg up, Customer Analytics For Dummies has you covered.
David Amerland Online Marketing Help. How to Promote Your Online Business Using Twitter, Facebook, Myspace and Other Social Networks. David Amerland Online Marketing Help. How to Promote Your Online Business Using Twitter, Facebook, Myspace and Other Social Networks. Новинка

David Amerland Online Marketing Help. How to Promote Your Online Business Using Twitter, Facebook, Myspace and Other Social Networks.

Make your online marketing work for you. When you have an online business you wear too many hats, have too little time and never have enough money to market the way you think you need to. Now you don't need to worry about that. Online Marketing Help is a practical, step-by-step guide which takes you through all the steps you need to social network optimize your business, set up the time-saving tools you need to run its marketing and set up the activities which will increase its online impact and help you succeed at next to no cost.An online business which is social networked properly has: Greater online visibility More targeted visitors More online sales and advertising enquiries Greater opportunities to make a profitWhat usually stops you from succeeding in the online world is the fact that by the time you learn the valuable lessons you need to apply you have ran out of time and money. Online Marketing Help helps you save both time and money by showing you exactly what you need to do in order to turn any online business into a fully-fledged online marketing machine. Totally accessible, with complete, step-by-step details and no need for any deep know-how, it gives you the knowledge distilled from working practices and strategies successfully used by profitable online businesses so yours too can start to give you real money, real fast!
Carolyn Tate Marketing Your Small Business For Dummies Carolyn Tate Marketing Your Small Business For Dummies Новинка

Carolyn Tate Marketing Your Small Business For Dummies

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Created especially for the Australian customer! Attract customers and ensure the ongoing success of your small business with this no-nonsense guide Whether you own a bakery or a boutique, a plumbing or a finance business, this book gives you straightforward strategies to find more prospects, build your customer base and secure market share. Small-business guru Carolyn Tate empowers you to apply hundreds of high-impact and creative ways to market your business without breaking the bank. Know your target market – identify your ideal customers, and what, how and why they buy Develop business and marketing plans – learn how to create them and why they're so important Build effective databases – develop a database that creates business for you, without the headaches Solidify your branding – create a unique brand and keep it fresh and exciting Understand the power of advertising – assess if it's right for your business and how to pick the right strategies Master publicity – get your business in the media with the right message Implement relationship marketing – develop and maintain networks to create new opportunities Embrace websites and online marketing – build a website that drives customers to you, and use online tools and search engines to generate business
Brett McFall How to Make Money While you Sleep!. A 7-Step Plan for Starting Your Own Profitable Online Business Brett McFall How to Make Money While you Sleep!. A 7-Step Plan for Starting Your Own Profitable Online Business Новинка

Brett McFall How to Make Money While you Sleep!. A 7-Step Plan for Starting Your Own Profitable Online Business

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In this jargon-free guide, author Brett McFall shows just how easy it is to set up your own online business. You'll discover how to make money by delivering a great deal of value without a great deal of effort. And you don't have to have a technical bone in your body to do it! In seven simple steps, Brett takes you through everything you need to know to create a successful online business on a shoestring. Inside you'll learn how to: find a niche market create a product write an enticing sales message design a website sell your product. Packed with useful tips, tools and techniques for setting up and maintaining an online business, How to Make Money While You Sleep! is a must-read for budding entrepreneurs.
Karen Fredricks S. SugarCRM For Dummies Karen Fredricks S. SugarCRM For Dummies Новинка

Karen Fredricks S. SugarCRM For Dummies

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SugarCRM is an innovative customer relationship management software solution that enhances your company’s marketing effectiveness, drives sales performance, improves customer satisfaction, and provides executive insight into business performance. SugarCRM For Dummies will show you to take advantage of this free, open source CRM application to boost your sales and please your customers. This guide helps you choose the flavor of Sugar you need, acquire and deploy it, set up accounts and contacts, and organize your day. You’ll first learn how to install SugarCRM, customize user preferences, create databases, and import contacts from other software. Next, you’ll discover how to extend SugarCRM’s capabilities to meet needs unique to your business. You’ll also find out how to: Schedule appointments, link them to records and notes, and organize your sales opportunities Build campaigns, track their success, and grow your contact list with Web-to-lead forms Manage customer issues and forums to exterminate software bugs Send e-newsletters and automate customer e-mail communication with templates Take advantage of a complete recipe book for SugarCRM administrators Improve sales performance with SugarCRM Provide great service to your customers Develop searchable libraries and FAQs Create and share documents SugarCRM For Dummies will get you quickly up to speed on this customer relationship management software so you can enhance your business. Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.
Jeanette McMurtry Marketing For Dummies Jeanette McMurtry Marketing For Dummies Новинка

Jeanette McMurtry Marketing For Dummies

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The classic, bestselling marketing guide, updated for the digital era Marketing For Dummies, 5th Edition is the ultimate handbook for boosting your business. Whether you're a small mom-and-pop shop, a local nonprofit, or a mid-size business looking to grow, the right marketing approach can make your company or organization stand out from the crowd. This book shows you how to find, reach, and engage with your customers in a way that brings in business. This new edition, updated to align with the latest marketing revolution, introduces you to essential techniques including search engine, guerilla, global, and behavior marketing. You'll learn where to find your people, and how to give them what they want—how they want it—using behavioral techniques. You'll discover inexpensive online marketing and promotion tools, proving that budget doesn't have to be an insurmountable obstacle. You'll find up-to-date marketing plans, resources, and examples throughout to help you get out there and get your business noticed today! Today's marketing treats every aspect of customer interaction—including customer service and the product itself—as an opportunity to grow. This book shows you how to harness the power of these techniques to drive traffic, boost sales, and move your business forward. Turn web visibility into real-world traffic and sales Reach the right people at the right time Develop a cohesive marketing plan for any budget Source locally, market dynamically, and connect with your community Whether you're looking for fundamental marketing skills, seeking guidance on social media and analytics, or need a full-blown comprehensive web marketing strategy, this book has you covered. Marketing For Dummies, 5th Edition helps you open the door to a new, more successful phase of business.
Rich Evans Click Here. Make the Internet Work for Your Business Rich Evans Click Here. Make the Internet Work for Your Business Новинка

Rich Evans Click Here. Make the Internet Work for Your Business

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Click Here is the ultimate guide to making the internet work for your business. By using just some of the many methods contained in this book, you will reach more people, improve your business and have an awesome website that you can be proud of. Packed full of tips showing you what – and what not – to do, this book will guide you through the process of building the most valuable marketing tool you could ever invest in, and help you get the most out of your business. In this book you'll discover how to: attract people to your website (and get them to come back again) sell your product online (and sell more of it) manage your online business (so that it works for you) set and achieve all your business goals (whatever they may be!)
Marsha Collier The Ultimate Online Customer Service Guide. How to Connect with your Customers to Sell More! Marsha Collier The Ultimate Online Customer Service Guide. How to Connect with your Customers to Sell More! Новинка

Marsha Collier The Ultimate Online Customer Service Guide. How to Connect with your Customers to Sell More!

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Make your online customers happy—and create new ones—with this winning guide Social media gives you an unparalleled vehicle for connecting and engaging with an unlimited number of customers. Yet this vehicle is different than other, more impersonal forms. With social media, reps become part of their customers' lives. They follow back. They handle complaints immediately. They wish customers «happy birthday.» They grow their brands by involving themselves in communities. The Ultimate Online Customer Service Guide gives you the keys to authentic and engaged service to customers through social media. Using a blend of case studies, a primer on classic online customer service, and instructions on how to execute quality customer service, this book enables you to access the opportunities that social media presents as a means of serving customers. Authentically use social media to connect with customers to boost your bottom line Attract new customers through your online presence Achieve higher GMS (Gross Merchandise Sales) with quality customer service Social media gives you a new and growing realm to distinguish your business. Create a productive presence in this interactive space with The Ultimate Online Customer Service Guide.
Jan Zimmerman Social Media Marketing All-in-One For Dummies Jan Zimmerman Social Media Marketing All-in-One For Dummies Новинка

Jan Zimmerman Social Media Marketing All-in-One For Dummies

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The bestselling social media marketing book Marketing your business through social media isn't an option these days—it's absolutely imperative. In this new edition of the bestselling Social Media Marketing All-in-One For Dummies, you'll get comprehensive, expert guidance on how to use the latest social media platforms to promote your business, reach customers, and thrive in the global marketplace. Social media continues to evolve at breakneck speed, and with the help of this guide, you'll discover how to devise and maintain a successful social media strategy, use the latest tactics for reaching your customers, and utilize data to make adjustments to future campaigns and activities. Plus, you'll find out how to apply the marketing savvy you already have to the social media your prospects are using, helping you to reach—and keep—more customers, make more sales, and boost your bottom line. Includes the latest changes to Facebook, Twitter, Pinterest, LinkedIn, YouTube, and more Offers tips for engaging your community and measuring your efforts Explains how to blend social media with your other online and offline marketing efforts Shows you how to leverage data to learn more about your community Don't get left behind! Let this book help you get the most from every minute and dollar you spend on marketing.
Susan Gunelius Content Marketing For Dummies Susan Gunelius Content Marketing For Dummies Новинка

Susan Gunelius Content Marketing For Dummies

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Get the whole picture and learn to create a successful online content marketing program Successful online marketing is about more than creating a Facebook page or writing a corporate blog. Brands need to build lasting connections with the right customers online through an effective online content marketing strategy, and this book shows you how. It explores ways to create a content marketing strategy, identify the content that will keep your customers coming back, create that content, distribute it online, and measure the results, with hands-on, step-by-step guidance. Content marketing is an essential element of successful online marketing and brand-building; this book shows you how to begin creating and distributing content online to market your business Explains why content marketing is important and how to create an online content marketing strategy, which tools to use, and what to avoid Shows how to create content and get it published online in long or short form Offers plenty of tips, case studies, and worksheets to ensure success Online content marketing positions your business and your product for lasting customer interaction; Content Marketing For Dummies gives you the tools to create a program that works.
Michael Masterson Changing the Channel. 12 Easy Ways to Make Millions for Your Business Michael Masterson Changing the Channel. 12 Easy Ways to Make Millions for Your Business Новинка

Michael Masterson Changing the Channel. 12 Easy Ways to Make Millions for Your Business

An all-encompassing guide to making the most from multi-channel marketing Written in a straightforward and accessible style, Changing the Channel offers you a detailed look at twelve of today's most important marketing channels-explaining how each one works individually as well as in conjunction with each other, leveraging the power of your message for explosive profits. Page by page, you'll become familiar with a variety of approaches, including direct online marketing, social media, public relations, radio and television advertising, direct space ads, event marketing, telesales, telemarketing, joint ventures, affiliate marketing, and direct mail. Discusses how to create successful marketing campaigns by using a mix of different marketing channels Offers some smart ways to track customer buying habits with a database that covers all marketing channels Helps you learn how to develop profitable relationships with your customers through frequent contact and by providing free quality content-not just sales pitches With this book as your guide, you'll quickly discover how marketing across multiple channels can help develop quality customer relationships and improve the bottom line of your business.
Gail Goodman F. Engagement Marketing. How Small Business Wins in a Socially Connected World Gail Goodman F. Engagement Marketing. How Small Business Wins in a Socially Connected World Новинка

Gail Goodman F. Engagement Marketing. How Small Business Wins in a Socially Connected World

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A definitive guide to growing your small business through «Engagement Marketing» As a small business owner, you've always relied on word-of-mouth referrals to grow your business. Thanks to social media—and its nimble partner, mobile technology—it's now easier than ever to turn customers and clients into engaged fans who spread the word about your business across a variety of online platforms. And that's what Engagement Marketing is all about. Written for anyone who owns or manages a small business or non-profit, this book is filled with practical, hands-on advice based on the author's experience of working with thousands of small businesses for over a decade. You'll learn how to attract new prospects—as well as how to increase repeat sales—using your existing customers and social networks. Learn how to create customer experiences that increase positive customer reviews and endorsements Get practical advice on how to entice people to join your social networks and run engagement campaigns that increase visibility—and endorsements—for your business Understand why engagement is so important—and how you can use it to turn passionate fans in your social networks into tomorrow's new business Author Gail Goodman is CEO of Constant Contact, America's leading email and social media marketing company for small businesses Engagement Marketing will help you make a bigger name for your company, build your network, and reach your goals.
Jesse Walter Overnight Marketing Transformation Jesse Walter Overnight Marketing Transformation Новинка

Jesse Walter Overnight Marketing Transformation

Grow your business faster with an overnight marketing transformation and take the mystery out of internet marketing. Jesse Alexander Walter goes into detail on how you can take action as a business owner to change the way you look at and execute your marketing to grow your customer base faster and improve your current condition. Jesse shares key strategies and principles he has developed and compiled over decades of marketing experience. He has helped save struggling companies and transformed them into lead generating machines. He has also taken successful businesses to the next level.Jesse has consulted and worked with companies with revenues in the $100+ million-dollar range, to small local Mom and Pop businesses. Each business wanted to get to the next level in their industry and market, and through one on one coaching, strategy development and targeted execution, they were able to accomplish their goals. By using internet marketing strategies, Jesse has guided businesses to better position themselves for success while avoiding the costly pitfalls so common in today's complex and overwhelming internet advertising landscape.This book is written in clear to understand language to help you grasp the strategies necessary to grow your business to new heights, and create an overnight marketing transformation.Through this book you will:· Find the next step to growing your businesses· Stop wasting your time on marketing that doesn't work· Find opportunities you didn't ...
Mills Force Marketing Mastering The Fundamentals Marketing Workbook Mills Force Marketing Mastering The Fundamentals Marketing Workbook Новинка

Mills Force Marketing Mastering The Fundamentals Marketing Workbook

If you are looking for ways to take you business to the next level you don't want to miss one check box this workbook has to offer.The Workbook Give You Step By Step Process On The Following:Creating A Logo Branding Board Your Product or Services ExplanationGetting 5 Stars Reviews From Past Clients (& Friends):How To Get Your First 5 Star Reviews:Help You Create a Detailed Competitor Profile You will define your Company's Value Proposition.You will define which customer needs you satisfy. You will identify Your Company's Core Capabilities. Create Your Elevator PitchIdentify Your Business Categories:Write Short Professional Biography For Key Personnel:Create an effective email newsletter And more...
Jeff LeSueur Marketing Automation. Practical Steps to More Effective Direct Marketing Jeff LeSueur Marketing Automation. Practical Steps to More Effective Direct Marketing Новинка

Jeff LeSueur Marketing Automation. Practical Steps to More Effective Direct Marketing

2509.98 руб. или Купить в рассрочку!
In today's market, it takes more than good products and services to succeed. Successful marketing requires more precise segmentation and more sophisticated communications with customers–the lifeblood of every business–than ever before. Expertly explaining the components of marketing automation and their application and benefit to the marketing process, Marketing Automation shows you how to develop more effective and targeted direct marketing campaigns, from the planning and execution of promotions to the complete leveraging of marketing to increase your profits. Designed to get you quickly up to speed, you will discover: * How to evolve complex, yet agile, customer communication strategies * Ways to focus already limited marketing resources on the right opportunities * Advice on viewing, tracking, and measuring results * How to optimally use current software applications to empower you to effect stronger, more responsive marketing programs Straightforward and balanced, this essential guide presents a new and better way to strengthen your competitive position by using your precious customer data to increase your bottom line. Required reading for executives, marketing managers, and anyone needing to know the essentials of maximizing the profitability of every customer relationship for their business, Marketing Automation makes every marketing dollar count with a sound road map all executives can understand and follow.
Maria Martinez Customer Success. How Innovative Companies Are Reducing Churn and Growing Recurring Revenue Maria Martinez Customer Success. How Innovative Companies Are Reducing Churn and Growing Recurring Revenue Новинка

Maria Martinez Customer Success. How Innovative Companies Are Reducing Churn and Growing Recurring Revenue

1888.35 руб. или Купить в рассрочку!
Your business success is now forever linked to the success of your customers Customer Success is the groundbreaking guide to the exciting new model of customer management. Business relationships are fundamentally changing. In the world B.C. (Before Cloud), companies could focus totally on sales and marketing because customers were often 'stuck' after purchasing. Therefore, all of the 'post-sale' experience was a cost center in most companies. In the world A.B. (After Benioff), with granular per-year, per-month or per-use pricing models, cloud deployments and many competitive options, customers now have the power. As such, B2B vendors must deliver success for their clients to achieve success for their own businesses. Customer success teams are being created in companies to quarterback the customer lifecycle and drive adoption, renewals, up-sell and advocacy. The Customer Success philosophy is invading the boardroom and impacting the way CEOs think about their business. Today, Customer Success is the hottest B2B movement since the advent of the subscription business model, and this book is the one-of-a-kind guide that shows you how to make it work in your company. From the initial planning stages through execution, you'll have expert guidance to help you: Understand the context that led to the start of the Customer Success movement Build a Customer Success strategy proven by the most competitive companies in the world Implement an action plan for structuring the Customer Success organization, tiering your customers, and developing the right cross-functional playbooks Customers want products that help them achieve their own business outcomes. By enabling your customers to realize value in your products, you're protecting recurring revenue and creating a customer for life. Customer Success shows you how to kick start your customer-centric revolution, and make it stick for the long term.
Chris Brogan Social Media 101. Tactics and Tips to Develop Your Business Online Chris Brogan Social Media 101. Tactics and Tips to Develop Your Business Online Новинка

Chris Brogan Social Media 101. Tactics and Tips to Develop Your Business Online

100 ways to tap into social media for a more profitable business In Social Media 101, social media expert and blogger Chris Brogan presents the best practices for growing the value of your social media and social networking marketing efforts. Brogan has spent two years researching what the best businesses are doing with social media and how they're doing it. Now, he presents his findings in a single, comprehensive business guide to social media. You'll learn how to cultivate profitable online relationships, develop your brand, and drive meaningful business. Brogan shows you how to build an effective blog or website for your business, monitor your online reputation and what people are saying about your business online, and create new content to share with your customers. Presents specific strategies, tactics, and tips to improve your business through improved social media and online marketing Looks at social media and the wider online universe from a strictly business perspective If you aren't using the Internet and social media to market your business and stay in touch with your customers, you're already falling behind. The Social Media 100 gives you 100 effective, proven strategies you need to succeed.
David Amerland SEO Help. 20 Semantic Search Steps that Will Help Your Business Grow David Amerland SEO Help. 20 Semantic Search Steps that Will Help Your Business Grow Новинка

David Amerland SEO Help. 20 Semantic Search Steps that Will Help Your Business Grow

Search has changed. Search marketing now works differently.Semantic search is disrupting many of the practices associated with traditional search engine optimization techniques. David Amerland takes the complex subject of semantic search optimization and reduces it into twenty manageable steps anyone can apply. Using some of the most advanced semantic SEO techniques, in plain English, he shows you how you can: Make quick SEO gains for your website Take your search marketing to the next level Use search in your branding efforts Define the uniqueness of your business Create trust and authenticity on the web Make use of current promotional techniques Integrate video and images in search marketing Shape your digital identity Form clear brand values Future-proof your SEO Start using semantic search techniques from the very first moment.Designed for the busy webmaster, business leader and entrepreneur, each chapter can be read alone, or in sequence. A comprehensive list of 200 questions, presented at the end of each chapter in tranches of ten allows you to reshape the entire way you approach digital marketing and search, irrespective of the size of your business or the budget available. Immensely practical, easy to read with each chapter standing alone this is the down to Earth aid to semantic search that you have been looking for.
Paul Chaney The Digital Handshake. Seven Proven Strategies to Grow Your Business Using Social Media Paul Chaney The Digital Handshake. Seven Proven Strategies to Grow Your Business Using Social Media Новинка

Paul Chaney The Digital Handshake. Seven Proven Strategies to Grow Your Business Using Social Media

1567.56 руб. или Купить в рассрочку!
Practical applications for using social media to boost your business Even today's most successful businesses are seeing shrinking returns on their advertising and marketing dollars. The Digital Handshake explains why advertising and marketing are losing their effectiveness and how to solve the problem using social media to corral elusive consumers. It explains the best practical business applications in current use and how you can use them to ramp up your business. Using case studies gleaned from real businesses, author Paul Chaney shows you how companies both large and small that can tap social media to mitigate market changes and reap valuable business benefit in the real world. Explains how you can use social media to grow your business and connect with consumers Author Paul Chaney is a leading authority on blogging and social media Covers practical, effective business applications for blogging, social networking, online video, microblogging and much more Shows how to design a comprehensive marketing strategy using traditional and new media platforms Today's technology can either undermine your marketing efforts or enhance them. The Digital Handshake helps you make sure the Internet grows your business for the long run.
Bob Kelleher Customer Experience For Dummies Bob Kelleher Customer Experience For Dummies Новинка

Bob Kelleher Customer Experience For Dummies

1698.89 руб. или Купить в рассрочку!
Gain, engage, and retain customers with positive experiences A positive customer experience is absolutely essential to keeping your business relevant. Today's business owners need to know how to connect and engage with their customers through a variety of different channels, including online reviews and word of mouth. Customer Experience For Dummies helps you listen to your customers and offers friendly, practical, and easy-to-implement solutions for incorporating customer engagement into your business plans and keep the crowds singing your praises. The book will show you simple and attainable ways to increase customer experience and generate sales growth, competitive advantage, and profitability. You'll get the know-how to successfully optimize social media to create more loyal customers, provide feedback that keeps them coming back for more, become a trustworthy and transparent entity that receives positive reviews, and so much more. Gives you the tools you need to target customers more precisely Helps you implement new social and mobile strategies Shows you how to generate and maintain customer loyalty in order to achieve success through multiple channels Explains how a fully-engaged customer can help you outperform the competition Learn how to respond effectively to customer feedback Your brand's reputation and success is your lifeblood, and Customer Experience For Dummies shows you how to stay relevant, add value, and win and retain customers.
David Hooper Six-Figure Musician - How to Sell More Music, Get More People to Your Shows, and Make More Money in the Music Business (Music Marketing .Dot. Com Pres David Hooper Six-Figure Musician - How to Sell More Music, Get More People to Your Shows, and Make More Money in the Music Business (Music Marketing .Dot. Com Pres Новинка

David Hooper Six-Figure Musician - How to Sell More Music, Get More People to Your Shows, and Make More Money in the Music Business (Music Marketing .Dot. Com Pres

Книга "Six-Figure Musician - How to Sell More Music, Get More People to Your Shows, and Make More Money in the Music Business (Music Marketing [Dot] Com Pres".An Open Letter to Any Musician Who Wants toMake $100,000 (or More) in the Music BusinessYou're in a career where it's considered "normal" to be broke. If you were doing anything else for a living, you'd have given up by now.And I'm sure there are people in your life who wish you'd do just that... They want you to settle down, get a "real" job, and make music a hobby.Screw 'em. The truth is, if you know what to do, you can make a lot of money as a musician.This book shows you what to do. You'll learn exactly how to make money with your music -- in the club, on the Internet, and on the road.Here's a taste of what's waiting for you...How to get record labels to approach you (instead of you chasing them)Nobody at your shows? I'll show you several ways to fix that..."The Drip Method" -- The most profitable way to release music.A 100-year-old marketing trick developed by a woman thought to be "too fat and ugly" for a career in music -- today it works better than ever!The greatest threat to your music business success (it's not piracy) and how to neutralize it.A songwriting secret from successful drag queens and pissed off karaoke singers so potent, it almost guarantees a great song!How a $10 "kitchen appliance" will make you a better s...
Nela Dunato The Human Centered Brand. A Practical Guide to Being Yourself in Business Nela Dunato The Human Centered Brand. A Practical Guide to Being Yourself in Business Новинка

Nela Dunato The Human Centered Brand. A Practical Guide to Being Yourself in Business

Promote your business with clarity, ease, and authenticity.The Human Centered Brand is a practical branding guide for service based businesses and creatives, that helps you grow meaningful relationships with your clients and your audience.If you’re a writer, marketing consultant, creative agency owner, lawyer, illustrator, designer, developer, psychotherapist, personal trainer, dentist, painter, musician, bookkeeper, or other type of service business owner, the methods described in this book will assist you in expressing yourself naturally and creating a resonant, remarkable, and sustainable brand.Read this book to learn: Why conventional branding approaches don't work for service based businesses. How to identify your core values and use them in your business and marketing decisions. Different ways you can make your business unique among all the competition. How to express yourself verbally through your website, emails, articles, videos, talks, podcasts... What makes your “ideal clients” truly ideal, and how to connect with real people who appreciate you as you are. How to craft an effective tagline. What are the most important elements of a visual brand identity, and how to use them to design your own brand. How to craft an exceptional client experience and impress your clients with your professionalism. How your brand relates to your business model, pricing, company culture, fashion style, and social impact.Whether you’re a complete beginner or have lots of experience ...
Stephanie Diamond Content Marketing Strategies For Dummies Stephanie Diamond Content Marketing Strategies For Dummies Новинка

Stephanie Diamond Content Marketing Strategies For Dummies

1887.72 руб. или Купить в рассрочку!
Drive your content marketing campaign toward success Blogs and social platforms are all the rage right now—especially for strategists looking to cultivate influence among target audience members through content marketing. Content Marketing Strategies For Dummies explains how you can use content marketing to gain an edge over your competition, even in the most crowded of marketplaces. This timely text introduces you to the Five C Cycle: Company Focus, Customer Experience, Content Creation, Channel Promotion, and Closed-Loop Analysis. The Five C Cycle drives the creation and documentation of a targeted content marketing strategy, and allows you to approach your content marketing campaign with confidence. By helping you determine your company's focus, uncover your customers' experience with data, develop channel promotions across social platforms, create actionable online content, and use closed-loop analysis to build on previous success, this will become your go-to content marketing guide. Content marketing entails creating and curating content online via blog posts, social media platforms, and more. The goal is to acquire and retain customers by creating content that brings value to their lives, and that encourages them to engage with your brand. This easy-to-understand guide will help you do just that. Analyze customer data to better understand your target audience's journey Leverage social platforms, such as Facebook and Twitter, to develop channel promotions Create and curate intelligent, engaging content that leads to action Build upon your previous success with closed-loop analysis Whether you work for a large corporation, are part of a small business, are a solo thought leader, or are an educator, Content Marketing Strategies For Dummies tells you how to gain a critical, competitive advantage through targeted content marketing strategies.
David Meerman Scott Real-Time Marketing and PR. How to Instantly Engage Your Market, Connect with Customers, and Create Products that Grow Your Business Now David Meerman Scott Real-Time Marketing and PR. How to Instantly Engage Your Market, Connect with Customers, and Create Products that Grow Your Business Now Новинка

David Meerman Scott Real-Time Marketing and PR. How to Instantly Engage Your Market, Connect with Customers, and Create Products that Grow Your Business Now

1190.59 руб. или Купить в рассрочку!
Launch effective real-time communications to win in today's always-on world Gone are the days when you could plan out your marketing and public relations programs well in advance and release them on your timetable. «Real time» means news breaks over minutes, not days. It means companies develop (or refine) products or services instantly, based on feedback from customers or events in the marketplace. And it's when businesses see an opportunity and are the first to act on it. In this eye-opening follow-up to The New Rules of Marketing and PR, a BusinessWeek bestseller, David Meerman Scott reveals the proven, practical steps to take your business into the real-time era. Find out how to act and react flexibly as events occur, position your brand in the always-on world of the Web, and avoid embarrassing mistakes and missteps. Real-Time Marketing and PR will also enable you to: Develop a business culture that encourages speed over sloth Read buying signals as people interact with your online information Crowdsource product development, naming, and even marketing materials such as online videos Engage reporters to shape stories as they are being written Command premium prices by delivering products at speed Deploy technology to listen in on millions of online discussions and instantly engage with customers and buyers Scale and media buying power are no longer a decisive advantage. What counts today is speed and agility. While your competitors scramble to adjust, you can seize the initiative, open new channels, and grow your brand. Master Real-Time Marketing and PR today and become the first to act, the first to respond, and the first to win!
Barbara Weltman The Learning Annex Presents Small Business Basics. Your Complete Guide to a Better Bottom Line Barbara Weltman The Learning Annex Presents Small Business Basics. Your Complete Guide to a Better Bottom Line Новинка

Barbara Weltman The Learning Annex Presents Small Business Basics. Your Complete Guide to a Better Bottom Line

1775.05 руб. или Купить в рассрочку!
The Learning Annex Presents Small Business Basics If you're a small business owner, you probably dedicate the majority of your time to the day-to-day activities that keep your company up and running. After all, why should you have to worry about taxes or other financial issues when you can hire someone else to handle them? The answer is simple: you, not your accountant or financial advisor, run the business. And if you truly want to be successful, you need to understand how your actions in business today can affect your bottom line tomorrow. If you want to make more tax-efficient financial decisions for your business, The Learning Annex Presents Small Business Basics can show you how. This accessible guide provides useful and authoritative advice that will help you save time and money throughout the year. Topics discussed include: * Organizing your business–from S Corporations and C Corporations to Sole Proprietorships and Limited Liability Companies * Income and losses–from business operations to the sale of business property * Business deductions and credits–from home office deductions and advertising expenses to rent and retirement plans As a small business owner, each decision you make is important. With The Learning Annex Presents Small Business Basics as your guide, you'll quickly discover how to make tax-savvy decisions that will improve your overall business.
Toni Coleman-Brown Quantum Leap. How to Make a Quantum Leap in Your Network Marketing Business Toni Coleman-Brown Quantum Leap. How to Make a Quantum Leap in Your Network Marketing Business Новинка

Toni Coleman-Brown Quantum Leap. How to Make a Quantum Leap in Your Network Marketing Business

Network Marketing can be a challenge for anyone who gets involved. There are some basic fundamentals that everyone needs to understand and master in order to become a network marketing success. You can become one of those success stories when you read this book. One recent reader of the book said, "Most people tell us to work your business like a business, but your book actually shows us how to do it."This book delivers straight forward and cutting edge advice on how to get to the next level in your network marketing business. The title reveals key secrets and strategies that would have taken you years to absorb on your own. These proven techniques comes from an author that has built her own million-dollar network marketing business unit. This book includes chapters such as:- How to develop the mindset of a business owner- How to become a fearless MLM leader- How to master network marketing fundamentals of selling & recruiting- How you will wear many hats as a network marketing leaderThis book contains these topics and so much more! Who Would Benefit From Reading This Book?Anyone interested in getting to the next level in their network marketing or MLM company will benefit from this book. Any network marketing leader who is looking for ideas on how to succeed will benefit from this book. Also, any MLM leader who may need topics to train their team will benefit from this book. If you're struggling and looking for additional ways to learn about your industry, th...
Real Estate Rainmaker: Guide to Online Marketing Real Estate Rainmaker: Guide to Online Marketing Новинка

Real Estate Rainmaker: Guide to Online Marketing

These are just some of the new rules of online marketing that you'll find in this helpful, hands-on guide. In the REAL ESTATE RAINMAKER Guide to Online Marketing, Dan Gooder Richard offers new solutions and proven ways to use the Internet to drive your real estate business. Whether you're a novice or a veteran real estate pro, you'll find all the cutting-edge online strategies you need to design and implement your own effective, profitable marketing strategy-with practical guidance on building a unique online brand with web domains, websites, and e-mail marketing strategies. Full of real-world examples and straightforward guidelines, the REAL ESTATE RAINMAKER Guide to Online Marketing will help you generate more leads and more business than you ever thought possible!
Dan Matthews Online Business All-In-One For Dummies Dan Matthews Online Business All-In-One For Dummies Новинка

Dan Matthews Online Business All-In-One For Dummies

2488.85 руб. или Купить в рассрочку!
Turn your business dreams into profitable reality with this straightforward guide to setting up and running an online business. It walks you step-by step through the entire process, from researching the market and designing your Web site, to marketing your product online and trading securely. Whether you’re starting out or looking to expand an existing business online, this up to- date book provides you with all the support and expert advice you need to successfully build your own online empire.
Joel Scott GoldMine 8 For Dummies Joel Scott GoldMine 8 For Dummies Новинка

Joel Scott GoldMine 8 For Dummies

If you run a small business, you know how important customer relationship management, or CRM, can be to your bottom line. And you know it can be a bit daunting. Well, not with GoldMine and GoldMine 8 For Dummies! GoldMine is business software designed to help you organize your contacts, track activities, schedule appointments, create reports that tell you how you’re doing, and make accurate business projections. GoldMine 8 is completely revised to make it more useful than ever, once you get the hang of it. That’s where GoldMine For Dummies comes to the rescue! Written by an authorized GoldMine trainer, this guide shows you how to: Set up GoldMine 8 and customize it for your business Create, view, and update customer records Schedule activities and manage leads Monitor your marketing efforts and see what’s working Predict sales based on past results Work with GoldMine’s e-mail system Organize and distribute information Access GoldMine from outside your office Integrate GoldMine with your company Web site Even if you’ve used a previous version of GoldMine, you’ll find some big changes in this newest revision, but GoldMine 8 For Dummies makes it easy to get up to speed. When you’ve read this book and discovered how GoldMine can help you keep track of your clients, reduce costs, and improve efficiency, you’ll think you’ve hit the motherlode!
Collin Stover 25 Quick Tips for Creating Memorable Customer Appreciation Events in Order to Maximize Profits and Create Fast Small Business Success. Collin Stover 25 Quick Tips for Creating Memorable Customer Appreciation Events in Order to Maximize Profits and Create Fast Small Business Success. Новинка

Collin Stover 25 Quick Tips for Creating Memorable Customer Appreciation Events in Order to Maximize Profits and Create Fast Small Business Success.

Are you leaving thousands of dollars on the table?If you're not hosting memorable, measurable, and expertly crafted appreciation events for your customers, you may as well be.In this book, Collin Stover expertly teaches you:• How to plan customer appreciation events with more confidence, creativity, and results.• How to put "butts in seats" and get people to your business to show up to your event.• Four easy ways to fund your event, so that you can host it for free (or even make a profit)!• How to measure the success of your event, so that you are able to determine your return on investment for every event you host.• How to avoid being ROBBED by your vendors at the event.• And so much more!
Marsha Collier Social Media Commerce For Dummies Marsha Collier Social Media Commerce For Dummies Новинка

Marsha Collier Social Media Commerce For Dummies

1698.89 руб. или Купить в рассрочку!
Capture customers and sales with social media commerce Social media commerce is a booming industry. By using social networks in the context of e-commerce transactions, brands large and small are making their products more available and more convenient for customers. This one-of-a-kind guide introduces you to social media commerce and explains how you can use social media to provide better customer service, collect payments online, and build your customer base. Online marketing expert Marsha Collier helps you determine where you have the best opportunity to reach your market, which sites you should integrate with, and much more. Your customers are communicating with each other via social media; making purchasing opportunities available on social media sites adds convenience for your customer and opens up new sales opportunities This step-by-step guide explains social media commerce and shows what you can accomplish Helps you determine the sites where your business should have a presence Demonstrates how customers can help promote your brand as they recommend products and services to others on their social networks Author Marsha Collier is the undisputed expert on eBay and a recognized authority on social media marketing Social Media Commerce For Dummies helps you offer your customers better service while giving them the opportunity to share information about your product with their social media contacts.
Joe Vitale The E-Code. 34 Internet Superstars Reveal 44 Ways to Make Money Online Almost Instantly--Using Only E-Mail! Joe Vitale The E-Code. 34 Internet Superstars Reveal 44 Ways to Make Money Online Almost Instantly--Using Only E-Mail! Новинка

Joe Vitale The E-Code. 34 Internet Superstars Reveal 44 Ways to Make Money Online Almost Instantly--Using Only E-Mail!

Use e-mail to boost your income-today! The E-Code brings together the combined wisdom of 33 Internet marketing superstars to reveal how they make money online-using nothing but the power of e-mail. Each succinct chapter presents one moneymaking strategy or concept and offers step-by-step guidance on implementing it for maximum profits. If you have a product or service to sell, the Internet gurus in this book will show you how to sell it-no matter what it is. And even if you don't have your own original product idea, don't worry. Inside you'll find a wealth of quick and effective ideas for creating something that other people will definitely pay for. Using tactics like viral product marketing and online auctions, anyone can make extra money online-and you can too. This is not a get-rich-quick scheme; it's a make-money-quick scheme. It could be a little, or it could be a lot, but you will definitely profit when you learn how to: * Develop and sell a product online * Target your customers * Promote your product * Market to niche audiences * Create an e-marketing business plan Plus, entrepreneurs and small business owners will learn how to improve their sales through simple, proven e-marketing tactics that really work. The Internet is a powerful resource for marketing, selling, and communicating anything. So tap into it! Written by a cast of Internet all-stars and marketing powerhouses, The E-Code is a simple, easy-to-use guide to making money online, right now.
Philip Bain Start To Grow. An Entrepreneur.s Guide from Business Idea to Early Success Philip Bain Start To Grow. An Entrepreneur.s Guide from Business Idea to Early Success Новинка

Philip Bain Start To Grow. An Entrepreneur.s Guide from Business Idea to Early Success

If starting and growing your own business was easy, everyone would be doing it. And guess what? Not everyone is. Start-ups have notoriously high mortality rates. Most don't make it within the first couple of years. If your business is still around after two years, and you are too, then you have the equally difficult challenge of growing it. In light of this reality, how do you make sure you are making the right career move by becoming an entrepreneur? How do you significantly increase your chances of surviving the start-up phase? How do you then stay relevant and succeed in growing your business in a highly competitive environment? SIMPLE, READ THIS BOOK.
Dennis Snow Unleashing Excellence. The Complete Guide to Ultimate Customer Service Dennis Snow Unleashing Excellence. The Complete Guide to Ultimate Customer Service Новинка

Dennis Snow Unleashing Excellence. The Complete Guide to Ultimate Customer Service

1567.56 руб. или Купить в рассрочку!
A step-by-step guide to designing and implementing an amazing customer service culture In today's competitive business environment, keeping customers happy is the key to long-term success. But some businesses provide much better customer service than others. It's not always clear what works and what doesn't, and implementing new customer service practices midstream can be a difficult, chaotic task. Business leaders who want to transform their business culture into one of customer service excellence need reliable, proven guidance. Unleashing Excellence gives you practical tools and step-by-step guidance tailored to your company's individual customer service needs. It shows you how to navigate your teams through every step of the implementation process to achieve true customer service excellence. The book covers the training and education of your group, how to measure the quality of your service, how to build a culture of personal accountability, and how to recognize excellence and reward it. Fully revised to include updated information on the latest tools and best practices, as well as the stories and lessons learned from those organizations that have used the process described in the book. Offers proven best practices for designing and implementing an excellent customer service culture Simple format divides content into nine «leadership actions» that guide you through a step-by-step process Shows you how to build a common customer service vision for your entire organization Customer service is vital to the survival of your business. If you want to move your organization's customer service practices from good to great, Unleashing Excellence is the key.
Annie Tsai The Small Business Online Marketing Handbook. Converting Online Conversations to Offline Sales Annie Tsai The Small Business Online Marketing Handbook. Converting Online Conversations to Offline Sales Новинка

Annie Tsai The Small Business Online Marketing Handbook. Converting Online Conversations to Offline Sales

The small business marketing experts at Demandforce help owners kick off their online strategy Small business owners are exceptional at delivering on their product or service. Many, however, don't know where to start when it comes to online marketing. The Small Business Online Marketing Handbook will show you how to effectively leverage email, social, online, and network marketing to get new customers and keep existing customers coming back. Author Annie Tsai shows you how to refocus just a small percentage of an offline marketing budget and create exponential return for your business. Author Annie Tsai is a popular blogger and Chief Customer Officer for Demandforce, an automated Internet marketing and communication company specializing in small- to medium-sized businesses, recently acquired by Intuit Features spot interviews and «do this now» advice from resident experts at Demandforce, including the founders With the proliferation of social media and the consumer voice on the web, small business owners need to take a deliberate approach to leveraging this new marketing channel to effectively convert online conversations into offline sales. The Small Business Online Marketing Handbook shows you how.
Joel Elad Starting an Online Business All-in-One For Dummies Joel Elad Starting an Online Business All-in-One For Dummies Новинка

Joel Elad Starting an Online Business All-in-One For Dummies

2202.45 руб. или Купить в рассрочку!
The all-in-one guide to everything you need to know to start an online business Starting an online business can be a tricky undertaking. Luckily, Starting an Online Business All-in-One For Dummies, 4th Edition gives you the business savvy needed to make your online business boom. Cutting through technical jargon and hype, this plain-English guide arms you with everything you need to succeed, from developing a business plan and designing your website to making the most of marketing through social media—and everything in between. Plus, you'll get ideas for funding your online start-up, tips for moving your brick-and-mortar customers online, ways to breathe new life into a tired business, the latest on trademarks and copyrights, and much more. Includes updated information on web page design with HTML 5 and CSS, new analysis tools, and search engine optimization Gives you trusted information on Internet security Covers niche and advanced e-commerce topics If you're in the exciting position of planning, launching, or maintaining a successful online business, this all-encompassing guide will make you an online entrepreneur in no time.
Daniel Waisberg Google Analytics Integrations Daniel Waisberg Google Analytics Integrations Новинка

Daniel Waisberg Google Analytics Integrations

1888.35 руб. или Купить в рассрочку!
Get a complete view of your customers and make your marketing analysis more meaningful How well do you really know your customers? Find out with the help of expert author Daniel Waisberg and Google Analytics Integrations. This unique guide takes you well beyond the basics of using Google Analytics to track metrics, showing you how to transform this simple data collection tool into a powerful, central marketing analysis platform for your organization. You’ll learn how Google AdWords, AdSense, CRMs, and other data sources can be used together to deliver actionable insights about your customers and their behavior. Explains proven techniques and best practices for collecting clean and accurate information from the start Shows you how to import your organization’s marketing and customer data into Google Analytics Illustrates the importance of taking a holistic view of your customers and how this knowledge can transform your business Provides step-by-step guidance on using the latest analytical tools and services to gain a complete understanding of your customers, their needs, and what motivates them to take action Google Analytics Integration is your in-depth guide to improving your data integration, behavioral analysis, and ultimately, your bottom line.
Randy Charach Client Centric. Grow Your Business With An Amazing Customer Experience Randy Charach Client Centric. Grow Your Business With An Amazing Customer Experience Новинка

Randy Charach Client Centric. Grow Your Business With An Amazing Customer Experience

Client Centric lays the groundwork for entrepreneurs, sales, and service professionals to systemize and expand their business. The author of this book is Randy Charach, a self-made multi-millionaire. Randy's eclectic background as an entrepreneur and entertainer provides decades of time-tested principles based on focusing on your client's needs.Your customer relations, and how it affects your business is the central theme. The message of the book is how the client experience begins with a person's first exposure to your brand and maintains its importance throughout the lifetime of the relationship.Client Centric is composed of three parts: MINDSET, MESSAGE + MARKETING. Each part builds upon the next with practical direction for implementation. The parts are further broken down into chapters as follows.PART 1: MINDSETChapter 1: Your MindsetChapter 2: Client MindsetPART 2: MESSAGEChapter 3: Your Brand VoiceChapter 4: Your Amazing StoryPART 3: MARKETINGChapter 5: Influence Chapter 6: Persuasion Client Centric is a fun, easy and entertaining read, packed full consumer behavior insights and actionable advice. It presents a unique and common-sense approach to sales, marketing, and business building.These Best-Selling Authors Agree, "Client Centric is a MUST READ"."This powerful, practical book teaches you the inner game of success, how to unlock your true sales potential, and how to make more sales, faster and easier than ever before."- Brian Tracy, auth...
Praveen Kumar, Prashant Kumar Network Marketing Is Dead, Long Live Network Marketing Praveen Kumar, Prashant Kumar Network Marketing Is Dead, Long Live Network Marketing Новинка

Praveen Kumar, Prashant Kumar Network Marketing Is Dead, Long Live Network Marketing

If you are struggling and making no headway in your network marketing business, then you are probably trying to build a network organization the old fashioned way. The traditional way of building a network marketing organization is dead. It is a waste of time, effort and money.This book will show you the right way to build your network marketing business with the help of new technologies. You can build huge networks on auto-pilot and make sales even when you sleep if you understand how to use the internet to your advantage.The following important topics discussed in the book will guarantee your success in the network marketing industry if you apply the principles explained. Why Traditional Network Marketing is Dead Internet and Business Systems Architecture of a Lifestyle Business How to Analyse and Find the Right Company to Join How to Minimize your Risk in the Network Marketing Industry How to Create Multiple Streams of Residual Income on the Internet How to Attract Free Targeted Traffic to Your Website How to Convert Traffic into Leads and Build Relationships on Auto-pilot Auto Sales: How to convert Followers into Buyers without Calling Anyone Duplication: How to Gain Massive Leverage by Duplicating the Automated Process for Your Team The Eight Principles of a Successful Network Marketing Plan What Types of Network Marketing Businesses work with Automated Business Systems This book will teach and empower you to build your network marketing business the right way using mini...
Eric Groves The Constant Contact Guide to Email Marketing Eric Groves The Constant Contact Guide to Email Marketing Новинка

Eric Groves The Constant Contact Guide to Email Marketing

1567.56 руб. или Купить в рассрочку!
The leading email marketing firm shows you how to create high-impact, low-cost campaigns Email marketing is an incredibly cost-effective way to establish and build relationships that drive business success. But, it can also be a challenge because the inbox is a hostile environment. Whether your email is noteworthy—or an annoying waste of your customer's time—depends on your ability to stick to stick the fundamentals of good marketing and authentic relationship building. The Constant Contact Guide to Email Marketing presents best practices and relationship-building principles from America’s leading email marketing firm. With over 280,000 small business and non-profit clients, Constant Contact is constantly testing and learning what works and what doesn't, and it's all here. There's no other email guide on the market that provides this level of comprehensive, practical guidance. Whether you're starting your own small business or need to grow on a shoestring budget, this book will get you up to speed fast. Learn about: Ten email pitfalls that will get your business into trouble Ten things your customers expect you to do The «soft» benefits of email marketing Using email in combination with other marketing efforts How four types of permissions can make or break your strategy Building an email list that is valuable and effective Creating valuable content Choosing an effective, professional email format Ensuring your emails are delivered, opened, and read With The Constant Contact Guide to Email Marketing, you'll learn to avoid the common mistakes of email marketing, give your customers content they love, and combine an effective email marketing strategy with your traditional marketing efforts—giving you way more bang for your marketing buck.
Omer Artun Predictive Marketing. Easy Ways Every Marketer Can Use Customer Analytics and Big Data Omer Artun Predictive Marketing. Easy Ways Every Marketer Can Use Customer Analytics and Big Data Новинка

Omer Artun Predictive Marketing. Easy Ways Every Marketer Can Use Customer Analytics and Big Data

1825.41 руб. или Купить в рассрочку!
Make personalized marketing a reality with this practical guide to predictive analytics Predictive Marketing is a predictive analytics primer for organizations large and small, offering practical tips and actionable strategies for implementing more personalized marketing immediately. The marketing paradigm is changing, and this book provides a blueprint for navigating the transition from creative- to data-driven marketing, from one-size-fits-all to one-on-one, and from marketing campaigns to real-time customer experiences. You'll learn how to use machine-learning technologies to improve customer acquisition and customer growth, and how to identify and re-engage at-risk or lapsed customers by implementing an easy, automated approach to predictive analytics. Much more than just theory and testament to the power of personalized marketing, this book focuses on action, helping you understand and actually begin using this revolutionary approach to the customer experience. Predictive analytics can finally make personalized marketing a reality. For the first time, predictive marketing is accessible to all marketers, not just those at large corporations – in fact, many smaller organizations are leapfrogging their larger counterparts with innovative programs. This book shows you how to bring predictive analytics to your organization, with actionable guidance that get you started today. Implement predictive marketing at any size organization Deliver a more personalized marketing experience Automate predictive analytics with machine learning technology Base marketing decisions on concrete data rather than unproven ideas Marketers have long been talking about delivering personalized experiences across channels. All marketers want to deliver happiness, but most still employ a one-size-fits-all approach. Predictive Marketing provides the information and insight you need to lift your organization out of the campaign rut and into the rarefied atmosphere of a truly personalized customer experience.
Judy Allen Marketing Your Event Planning Business. A Creative Approach to Gaining the Competitive Edge Judy Allen Marketing Your Event Planning Business. A Creative Approach to Gaining the Competitive Edge Новинка

Judy Allen Marketing Your Event Planning Business. A Creative Approach to Gaining the Competitive Edge

2832.53 руб. или Купить в рассрочку!
Practical, prescriptive advice on successfully marketing your event planning business Recent years have been tough on the event planning industry. The terrorist attacks of September 11, 2001, economic downturns, wars, and SARS have all negatively impacted the business. There are fewer corporate dollars dedicated to travel budgets and special events, creating even more pressure on businesses in an already highly competitive industry. This book tells you all you need to know to market your business and build your client base in good times and bad. Marketing Your Event Planning Business shows you how to gain a competitive advantage by setting yourself apart from the competition, pursuing new markets, and soliciting sales. It covers all the vital topics in event planning marketing, including how to diversify your client base, develop niche markets, improve your customer service, establish emergency business plans, and much more. Ideal for event planners, marketing managers in the industry, and professionals in the hospitality, culinary, or travel industries Includes actionable advice on successfully marketing an event planning business Features illustrative examples, practical tips, and useful checklists and other resources Marketing Your Event Planning Business is packed with practical tips and examples, giving you creative new ways to showcase your talents, build your business, and bring added value to your clients.
David Meerman Scott The New Rules of Marketing and PR. How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly David Meerman Scott The New Rules of Marketing and PR. How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly Новинка

David Meerman Scott The New Rules of Marketing and PR. How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly

1507.87 руб. или Купить в рассрочку!
The international bestseller—now in a new edition When it comes to marketing, anything goes in the Digital Age, right? Well, not quite. While marketing and public relations tactics do seem to change overnight, every smart businessperson knows that it takes a lot more than the 'next big thing.' The New Rules of Marketing & PR is an international bestseller with more than 375,000 copies sold in twenty-nine languages. In the latest edition of this pioneering guide to the future of marketing, you'll get a step-by-step action plan for leveraging the power of the latest approaches to generating attention for your idea or your business. You'll learn how get the right information to the right people at the right time—at a fraction of the cost of traditional advertising. The Internet continues to change the way people communicate and interact with each other, and if you're struggling to keep up with what's trending in social media, online videos, apps, blogs, or more, your product or service is bound to get lost in the ether. In The New Rules of Marketing & PR, you'll get access to the tried-and-true rules that will keep you ahead of the curve when using the latest and greatest digital spaces to their fullest PR, marketing, and customer-communications potential. Keeping in mind that your audience is savvy and crunched for time, this essential guide shows you how to cut through the online clutter to ensure that your message gets seen and heard. Serves as the ideal resource for entrepreneurs, business owners, marketers, PR professionals, and non-profit managers Offers a wealth of compelling case studies and real-world examples Includes information on new platforms including Facebook Live and Snapchat Shows both small and large organizations how to best use Web-based communication Finally, everything you need to speak directly to your audience and establish a personal link with those who make your business work is in one place.
Priscilla Huff Y. Make Your Business Survive and Thrive!. 100+ Proven Marketing Methods to Help You Beat the Odds and Build a Successful Small or Home-Based Enterprise Priscilla Huff Y. Make Your Business Survive and Thrive!. 100+ Proven Marketing Methods to Help You Beat the Odds and Build a Successful Small or Home-Based Enterprise Новинка

Priscilla Huff Y. Make Your Business Survive and Thrive!. 100+ Proven Marketing Methods to Help You Beat the Odds and Build a Successful Small or Home-Based Enterprise

1253.42 руб. или Купить в рассрочку!
If you’re an entrepreneur, or you’re just thinking of starting a business, start with this smart, practical guide to small business success. It shows you how to maintain healthy growth and profits—no matter what kind of business you own—and helps you get the most out of your limited resources. Grow your business and get on the fast track to success.
David Garland Siteman Smarter, Faster, Cheaper. Non-Boring, Fluff-Free Strategies for Marketing and Promoting Your Business David Garland Siteman Smarter, Faster, Cheaper. Non-Boring, Fluff-Free Strategies for Marketing and Promoting Your Business Новинка

David Garland Siteman Smarter, Faster, Cheaper. Non-Boring, Fluff-Free Strategies for Marketing and Promoting Your Business

1567.56 руб. или Купить в рассрочку!
Save time and money in building, marketing and promoting your business With huge recent shifts in the way enterprises are built, marketed, and monetized, these are «wild west» times for business. In this new landscape, entrepreneurs and small business owners actually have an edge in marketing without spinning their wheels or going broke. Smarter, Faster, Cheaper gives you an innovative, approachable new guide on how to market, promote and improve your business drawing on real world examples and offering practical advice as opposed to fluffy theory. It presents a complete roadmap for marketing and promoting your business with the latest techniques. Draws from author David Siteman Garland's extensive experiences as a successful entrepreneur Based on countless interviews with successful leaders, including conversations with entrepreneurs and owners of businesses large and small Strategies and ideas are easy to understand, digest, and immediately put to use From learning when to skimp and when to splurge to mastering the art of online schmoozing, Smarter, Faster, Cheaper will save you time, money, and aggravation whether you're building your tenth business or your first.
Sangram Vajre Account-Based Marketing For Dummies Sangram Vajre Account-Based Marketing For Dummies Новинка

Sangram Vajre Account-Based Marketing For Dummies

1698.89 руб. или Купить в рассрочку!
Grow your account list with an effective account-based marketing strategy Buyers have changed the B2B marketing game. Account-Based Marketing For Dummies is here to give you the tools to transform your current approach to find, reach, and engage with your potential customers on their terms to meet their ever-changing demands. Packed with expert tips and step-by-step instructions, this book shows you how to analyze current data to identify the accounts with the biggest ROI opportunities and execute effective, account-specific techniques that get results. This practical guide takes the intimidation out of account-based marketing in today's highly digitized world. You'll be armed with the knowledge you need to increase your reach in real time, giving you greater exposure to other decision-makers and influencers within an account. You'll discover how, through a combination of marketing technology and online advertising, your messages can be displayed where and when your customers already engage online. Align your sales and marketing teams for greater success in your ABM efforts Analyze data to identify key accounts Target your messages for real-time interaction Integrate your campaign with marketing automation software If you're a member of a sales or marketing team already using a CRM tool who's looking to increase your reach, Account-Based Marketing For Dummies has you covered! «Account-Based Marketing For Dummies clears away the confusion surrounding this much-hyped topic. It offers simple, direct explanations of what account-based marketing is, why it’s important, and how to do it. Any business marketing professional will benefit from a look at this book.»– David Raab, Founder at Raab Associates «If you're reading this book and just getting started with ABM, welcome to the future of what b-to-b marketing can be: insight-led, technology-enabled and, above all, customer focused. Our clients are delighted with the business impact they deliver using account-based marketing, and you will be, too.» – Megan Heuer, Vice President and Group Director, SiriusDecisions «Like a Hollywood agent, marketing's job is to get sales the 'audition,' not the part. Account-based marketing is the key to maximizing the number of the 'right' auditions for your sales team, and Account-Based Marketing For Dummies explains how.» – Joe Chernov, VP of Marketing at InsightSquared «Ever-advancing marketing technology is enabling a new generation of sales and marketing strategies to thrive, changing the playing field for companies of all sizes. This modern wave of account-based marketing has tremendous potential to improve your business, and Sangram Vajre is an insightful and enthusiastic guide to show you how.» – Scott Brinker, Author of Hacking Marketing «Account-based marketing is shifting how businesses use customer insights to capture more upmarket revenue. This book teaches a new wave of data-driven marketers how to embrace an enlightened quality-vs-quantity approach and execute a scalable ABM strategy that delivers real results.» – Sean Zinsmeister, Senior Director of Product Marketing, Infer «The book may be titled '…for dummies', but ABM is proving to be a smart approach for B2B marketers charged with generating sales pipeline and acquiring and delighting customers. Use this book to help you get started and advance your account-based marketing strategies and tactics that will thrill your sales colleagues, executive team and customers alike.» Scott Vaughan, CMO, Integrate
Mark Pollard Salesforce Marketing Cloud For Dummies Mark Pollard Salesforce Marketing Cloud For Dummies Новинка

Mark Pollard Salesforce Marketing Cloud For Dummies

1698.89 руб. или Купить в рассрочку!
Salesforce Marketing Cloud: Take your digital marketing on a journey! Everything seems to be moving to the cloud these days—and digital marketing is no exception! Salesforce Marketing Cloud For Dummies guides you through the use of Salesforce's exciting suite of cloud-based digital marketing solutions, which have the power to help you plan, personalize, and optimize your customers' journey. Written by a leader of the Salesforce training and development team, Salesforce Marketing Cloud users will find essential information on using the suite of tools and tips and tricks that only an insider would be able to share. With easy-to-follow instructions, this guide helps you discover how to incorporate your data sets into the tools to create models, campaigns, and customer maps that enable you to create a positive experience for your customers. As Salesforce.com's multi-channel digital marketing platform, the Salesforce Marketing Cloud focuses on helping you manage one-on-one customer journeys. Leveraging a variety of features, this suite of tools offers email marketing, mobile marketing, social media marketing, content and messaging, predictive intelligence, and more. Your ability to navigate these features and functions will determine your digital marketing campaign's success, so it's critical that you make the most of this tool! Navigate and manage the Salesforce Marketing Cloud Define and understand your customers' journeys—and how you fit into them Engage your customers across devices, ensuring consistent communication Use predictive data to optimize engagement Salesforce Marketing Cloud For Dummies helps you make the most of your investment in the digital marketing world!
Frank J. Rumbauskas, Jr. The Never Cold Call Again Online Playbook. The Definitive Guide to Internet Marketing Success Frank J. Rumbauskas, Jr. The Never Cold Call Again Online Playbook. The Definitive Guide to Internet Marketing Success Новинка

Frank J. Rumbauskas, Jr. The Never Cold Call Again Online Playbook. The Definitive Guide to Internet Marketing Success

1253.42 руб. или Купить в рассрочку!
An all-in-one guide to online marketing from the New York Times bestselling author of Never Cold Call Again In Never Cold Call Again, Frank Rumbauskas shows salespeople how to achieve sales greatness without using those dreaded old tactics like cold calling. Now, in The Never Cold Call Again Online Playbook, he gives small business owners, independent professionals, and entrepreneurs a complete, all-in-one guide to the best practices of effective online marketing. The best marketers know all the secrets of using the Internet to fuel business growth. With The Never Cold Call Again Online Playbook, you'll have access to all the best proven Internet marketing wisdom, tactics, strategies, and tools. You'll learn how to develop a complete online marketing system that boosts sales and brings in customers galore. A comprehensive toolkit for creating a complete, powerful, and effective online marketing program for your business Written by online marketing guru Frank Rumbauskas, bestselling author of Never Cold Call Again and Selling Sucks A revolutionary system for increasing sales without tired old selling tactics that no longer work anyway How to explode your business with social media sites like Twitter and Facebook For anyone who owns or operates a business and wants to increase their sales, profits, and visibility online, The Never Cold Call Again Online Playbook is the ultimate practical resource.
Steve Glaveski Employee to Entrepreneur. How to Earn Your Freedom and Do Work that Matters Steve Glaveski Employee to Entrepreneur. How to Earn Your Freedom and Do Work that Matters Новинка

Steve Glaveski Employee to Entrepreneur. How to Earn Your Freedom and Do Work that Matters

1658.66 руб. или Купить в рассрочку!
Make the leap and become an entrepreneur today Are you living for the weekend? Are you dissatisfied at work? Are you itching to do something that is important to you? How can you avoid the pitfalls that many first-time entrepreneurs have fallen into? How do you explore whether entrepreneurship is right for you without giving up your day job? Employee to Entrepreneur is your guide to leaving your job behind and building something for yourself. Author and employee-turned-entrepreneur Steve Glaveski, shows you how to navigate the challenges, find the entrepreneurial success that is right for you and become a better person along the way. Employee to Entrepreneur combines storytelling with a step-by-step framework to teach you how to effectively explore and leverage entrepreneurship to gain freedom, fulfillment and financial security. understand what you want to do by first understanding yourself explore if entrepreneurship is right for you without giving up your day job avoid the common pitfalls faced by first-time entrepreneurs fund, test and prioritise your ideas in a fast and cost-effective way develop the mindset to succeed in your business. If you’re ready to leave your cushy employee life behind and build a business and a life you believe in, reading this essential guidebook is your first step to making it happen.
Joel Scott Microsoft CRM 3 For Dummies Joel Scott Microsoft CRM 3 For Dummies Новинка

Joel Scott Microsoft CRM 3 For Dummies

1887.72 руб. или Купить в рассрочку!
Manage sales, service, and marketing processes all together Find out how to manage customer information to make your business more productive Whether you're completely new to customer relationship management (CRM) software or you just want the scoop on the newest version, this handy guide will get you going. Discover how to set up CRM 3, navigate and customize the system, use it to work with your accounts and contacts, collect leads, forecast sales, run reports, and much more. Discover how to * Develop and manage customer relationships * Implement a sales process * Set up security and access rights * Generate quotes, orders, and invoices * Manage leads and opportunities * Create and use product catalogs
Rick Segel Retail Business Kit For Dummies Rick Segel Retail Business Kit For Dummies Новинка

Rick Segel Retail Business Kit For Dummies

2643.06 руб. или Купить в рассрочку!
Whether you’re a novice or a seasoned retail entrepreneur, Retail Business Kit For Dummies shows you how to start and run your business in today’s retail marketplace—from your original dream and the day-to-day operation to establishing a connection with customers and increasing your sales, both on the Web and at a brick-and-mortar shop. In this practical, how-to guide, retail expert Rick Segel shares his expertise and reveals what it takes to be successful. You’ll get a handle of the basics of launching and growing your business, from writing a business plan and finding a great location to hiring and keeping great staff. Find out how to meet and exceed customer expectations, create a positive shopping experience, provide top-notch customer service, and earn customer loyalty. Discover how to: Launch a successful independent retail business Create a Web site that shines Connect with customers and increase sales Handle legal and accounting issues Design stores that really work Practice the 10 keys to retail selling Use management practices proven in the trenches Make visual merchandising work for you Make your new venture succeed beyond your wildest dreams with a little help from Retail Business Kit For Dummies! Note: CD-ROM/DVD and other supplementary materials found in the print version of this title are not included as part of eBook file.
Daren C. Falter How to Select a Network Marketing Company. Six Keys to Scrutinizing, Comparing, and Selecting a Million-Dollar Home-Based Business Daren C. Falter How to Select a Network Marketing Company. Six Keys to Scrutinizing, Comparing, and Selecting a Million-Dollar Home-Based Business Новинка

Daren C. Falter How to Select a Network Marketing Company. Six Keys to Scrutinizing, Comparing, and Selecting a Million-Dollar Home-Based Business

1000 Products Reviewed400 Network Marketing Companies Scrutinized50 Network Marketing Multi-Millionaires InterviewedA home-based business can be big business if you choose the right multi-level marketing (MLM) company with the right product at the right time. But how do you separate the viable and promising income opportunities from the shady, get-rich-quick schemes? Expert network marketer Daren C. Falter has eliminated the guesswork and done your research for you. He's analyzed marketing companies, products, and industry professionals for more than a decade to bring you How to Select a Network Marketing Company-the indispensable guide for anyone who wants to enter the MLM business world or break into a new market. Falter exposes the outright scams and weighs the risks to save you years of failure and frustration, not to mention thousands of dollars in bad investments. With his unbiased and detailed product reviews and thorough company profiles, you will be able to determine the perfect fit for your needs and goals. Candid interviews with top MLM leaders provide invaluable tips and proven strategies to lead you to the next level of financial success. With this trusted resource at hand, you've got everything you need to boost your income and secure your future!
Jenny Ng Influencer Marketing For Dummies Jenny Ng Influencer Marketing For Dummies Новинка

Jenny Ng Influencer Marketing For Dummies

1698.89 руб. или Купить в рассрочку!
The easy way to get 'in' with influencer marketing Are you a marketing guru looking to stay at the top of your game? Then you need to be in the know on influencer marketing. A hybrid of content marketing and native advertising, influencer marketing is an established trend in marketing that identifies and targets individuals with influence over potential buyers. Although this has usually meant focusing on popular celebrities and Internet personalities, there is a new wave of 'everyday consumers' that can have a large impact. In Influencer Marketing For Dummies, you'll find out how to market to those who rock social media—and, subsequently, grow your brand. Influencer marketing relies on building strong relationships with customers. With the help of this hands-on, friendly guide, you'll discover how to build superior customer service and experience, make strong interactions with customers, and encourage organic and authentic sharing about your brand. Measure the most impact that content has on your overall marketing strategy Find influencers: it's not just a numbers game or a 'who's who' of social media Engage with influencers once you've found them Recognize the best practices of influencer marketing and outreach If you're a marketer, media agency professional, business owner, or anyone else who works hard to bring brands, products, and services to the largest audience possible, Influencer Marketing For Dummies is the go-to guide you don't want to be without.
Jim Sterne Social Media Metrics. How to Measure and Optimize Your Marketing Investment Jim Sterne Social Media Metrics. How to Measure and Optimize Your Marketing Investment Новинка

Jim Sterne Social Media Metrics. How to Measure and Optimize Your Marketing Investment

1567.56 руб. или Купить в рассрочку!
The only guide devoted exclusively to social media metrics Whether you are selling online, through a direct sales force, or via distribution channels, what customers are saying about you online is now more important than your advertising. Social media is no longer a curiosity on the horizon but a significant part of your marketing mix. While other books explain why social media is critical and how to go about participating, Social Media Metrics focuses on measuring the success of your social media marketing efforts. Success metrics in business are based on business goals where fame does not always equate to fortune. Read this book to determine: Why striving for more Twitter followers or Facebook friends than the competition is a failing strategy How to leverage the time and effort you invest in social media How to convince those who are afraid of new things that social media is a valuable business tool and not just a toy for the overly-wired Knowing what works and what doesn't is terrific, but only in a constant and unchanging world. Social Media Metrics is loaded with specific examples of specific metrics you can use to guide your social media marketing efforts as new means of communication.
David Lavinsky Start at the End. How Companies Can Grow Bigger and Faster by Reversing Their Business Plan David Lavinsky Start at the End. How Companies Can Grow Bigger and Faster by Reversing Their Business Plan Новинка

David Lavinsky Start at the End. How Companies Can Grow Bigger and Faster by Reversing Their Business Plan

Re-focus your business plan and achieve the success your business deserves Business owners, and their teams, often lose their way in the midst of the day-to-day stress of generating sales and profits. Whether your goal is selling millions of your product, expanding operations to a new location, or generating more profits, Start at the End offers a unique approach and action steps for business owners and entrepreneurs to redevelop your business plan and achieve ultimate success. You'll learn how to re-create your long-term vision and then make continuous progress in achieving that vision while continuing to hit your short-term goals. Start at the End offers inspiring stories of other entrepreneurs who have achieved significant success in this area, as well as easy-to-follow exercises and next steps. Shows how to develop a realistic business and financial model based on market data Explains how to identify and pursue new opportunities, raise capital, and build growth strategies Start at the End gives business owners a chance to take a step back, re-evaluate your business, and redesign your business plan to achieve the success you dreamed of when you first launched your company.
Diane S. Hopkins Unleashing the Chief Moment Officers. Reliably Giving the Gift of Exceptional Experiences Diane S. Hopkins Unleashing the Chief Moment Officers. Reliably Giving the Gift of Exceptional Experiences Новинка

Diane S. Hopkins Unleashing the Chief Moment Officers. Reliably Giving the Gift of Exceptional Experiences

If you want to raise the bar on creating memorable customer experiences, then this book is your roadmap." --Valerie Willis, VP, Tom Peters Company Do you have a passion for making sure you look after your customers?Do you want to be able to go that extra step to satisfy their needs?Do you want to make sure that your company seizes each moment of opportunity to become better?Customer service is, or should be, at the heart of every business. Let’s face it, without customers you have nothing. Organizations which devote themselves to building lasting relationships with their customers must make certain that their teams build on individual strengths and have a genuine care for every customer they deal with.In Unleashing the Chief Moment Officers: Reliably Giving the Gift of Exceptional Experiences, you will discover a lot of evidence for igniting a passion for customer care through chapters on: Understanding that moments can make a difference Getting the right talent in place Appreciating the gifts customers give you (even if it doesn’t look like one) Chief Moment Officer truths Unleashing the inner Chief Moment Officer in you And more…It is understood that a moment can seem like a very short period during a hectic day, but by learning how to make the most of them your business can thrive, your customers will be happier and your staff will be more engaged.Get a copy of Unleashing the Chief Moment Officers and see how it could improve your customer service.

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Grow your account list with an effective account-based marketing strategy Buyers have changed the B2B marketing game. Account-Based Marketing For Dummies is here to give you the tools to transform your current approach to find, reach, and engage with your potential customers on their terms to meet their ever-changing demands. Packed with expert tips and step-by-step instructions, this book shows you how to analyze current data to identify the accounts with the biggest ROI opportunities and execute effective, account-specific techniques that get results. This practical guide takes the intimidation out of account-based marketing in today's highly digitized world. You'll be armed with the knowledge you need to increase your reach in real time, giving you greater exposure to other decision-makers and influencers within an account. You'll discover how, through a combination of marketing technology and online advertising, your messages can be displayed where and when your customers already engage online. Align your sales and marketing teams for greater success in your ABM efforts Analyze data to identify key accounts Target your messages for real-time interaction Integrate your campaign with marketing automation software If you're a member of a sales or marketing team already using a CRM tool who's looking to increase your reach, Account-Based Marketing For Dummies has you covered! «Account-Based Marketing For Dummies clears away the confusion surrounding this much-hyped topic. It offers simple, direct explanations of what account-based marketing is, why it’s important, and how to do it. Any business marketing professional will benefit from a look at this book.»– David Raab, Founder at Raab Associates «If you're reading this book and just getting started with ABM, welcome to the future of what b-to-b marketing can be: insight-led, technology-enabled and, above all, customer focused. Our clients are delighted with the business impact they deliver using account-based marketing, and you will be, too.» – Megan Heuer, Vice President and Group Director, SiriusDecisions «Like a Hollywood agent, marketing's job is to get sales the 'audition,' not the part. Account-based marketing is the key to maximizing the number of the 'right' auditions for your sales team, and Account-Based Marketing For Dummies explains how.» – Joe Chernov, VP of Marketing at InsightSquared «Ever-advancing marketing technology is enabling a new generation of sales and marketing strategies to thrive, changing the playing field for companies of all sizes. This modern wave of account-based marketing has tremendous potential to improve your business, and Sangram Vajre is an insightful and enthusiastic guide to show you how.» – Scott Brinker, Author of Hacking Marketing «Account-based marketing is shifting how businesses use customer insights to capture more upmarket revenue. This book teaches a new wave of data-driven marketers how to embrace an enlightened quality-vs-quantity approach and execute a scalable ABM strategy that delivers real results.» – Sean Zinsmeister, Senior Director of Product Marketing, Infer «The book may be titled '…for dummies', but ABM is proving to be a smart approach for B2B marketers charged with generating sales pipeline and acquiring and delighting customers. Use this book to help you get started and advance your account-based marketing strategies and tactics that will thrill your sales colleagues, executive team and customers alike.» Scott Vaughan, CMO, Integrate
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