effectiveness of bank advertisements in attracting customers



Silvance Onyango Abeka An investigation of factors influencing corporate customers acceptance of Internet banking Silvance Onyango Abeka An investigation of factors influencing corporate customers acceptance of Internet banking Новинка

Silvance Onyango Abeka An investigation of factors influencing corporate customers acceptance of Internet banking

5989 руб.
Master's Thesis from the year 2009 in the subject Computer Science - Internet, New Technologies, grade: B, , course: MBA (INFORMATION TECHNOLOGY), language: English, abstract: It is increasingly more interesting to the bank managers to understand what is important to customers when it comes to Internet banking, and especially banking conducted by the customers themselves. Corporate customers and Internet banking has been studied very modestly in the past, and especially the decision-making factors driving customers to go online.The purpose of this research is to identify the factors that influence corporate customers adoption of Internet banking services in Kenya, Uganda, Tanzania and Rwanda. The hypotheses are empirically evaluated by using Trade Finance customers of an East African bank as the target sample.Technology Acceptance Model (TAM) is the primary basis for the study. The information gathered from former studies that are mainly concentrating on private customer acts as a foundation for building an extension of TAM suitable for corporate customers.Due to the quantitative nature of the study, the results are analysed with statistical measures. The analysis reveals that corporate users are not motivated by the same factors as private users. In order to become Internet banking customers, it is extremely important for corporate users to have a system that is easy to use and operate with full support from the bank.
Silvance Onyango Abeka Corporate Customers Acceptance of Internet Banking. A Case Study of East African Trade Finance Customers Silvance Onyango Abeka Corporate Customers Acceptance of Internet Banking. A Case Study of East African Trade Finance Customers Новинка

Silvance Onyango Abeka Corporate Customers Acceptance of Internet Banking. A Case Study of East African Trade Finance Customers

6739 руб.
It is increasingly more interesting to the bank managers to understand what is important to customers when it comes to Internet banking, and especially banking conducted by the customers themselves. Corporate customers and Internet banking have been studied very modestly in the past, especially the decision-making factors that drive customers to go online.The purpose of this research is to identify the factors that influence corporate customer's adoption of Internet banking services in Kenya, Uganda, Tanzania and Rwanda. The hypotheses are empirically evaluated by the use of Trade Finance customers of an East African bank that serves as a target sample.The Technology Acceptance Model (TAM) is the primary basis for the study. The information gathered from former studies that are mainly concentrating on private customers, acts as a foundation for the development of an extension of TAM that is suitable for corporate customers. The study involves 137 respondents from Kenya, Uganda, Tanzania and Rwanda. Due to the quantitative nature of the study, the results are analysed with statistical measures which include the use of SPSS in order to carry out regression analysis.
Thomas Menthe Effectiveness of Value-Selling Training Programs Thomas Menthe Effectiveness of Value-Selling Training Programs Новинка

Thomas Menthe Effectiveness of Value-Selling Training Programs

5739 руб.
Master's Thesis from the year 2016 in the subject Business economics - Business Management, Corporate Governance, grade: Distinction, Buckinghamshire New University, language: English, abstract: Many companies in Business-to-Business (B2B) environment consider value-based selling (VBS) to be a selling approach that can move the conversation with their customers from price to value. Thus, firms today invest in training their sales force to improve how the value of their product or service is quantifiable and communicated to customers effectively.While the implementation of Value-Selling Training Programs (VSTP) is regarded as an important step in educating sales people, little is known about the effectiveness of the programs in regard to measurable financial results for the company and the effects generated for the various parts of the organization.However, the effectiveness of VBS has not yet been measured (e.g. financial outcomes) extensively and the effectiveness of such programs must be questioned if there is no Return on Investment (ROI) for the organization.Based on semi-structured one-on-one interviews with key decision makers of these companies, financial outcomes were identified, e.g. increase in margins or ROI (%) of such programs and portrayed the various effects of these VSTP i.e. behavioural, awareness and marketing-related benefits, which were caused by the training. The most outstanding finding was that company managers, who focused on measuring the outcome ...
Michael Wuta Storytelling as a critical success factor in video advertisements Michael Wuta Storytelling as a critical success factor in video advertisements Новинка

Michael Wuta Storytelling as a critical success factor in video advertisements

5314 руб.
Master's Thesis from the year 2018 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,0, , language: English, abstract: In this dissertation, it was shown that storytelling is a critical success factor in video advertisements, and storytelling elements are a permanent and significant feature of the 30 most viewed video advertisements as determined by the YouTube Ads Leaderboard for the years 2014, 2015, and 2016.While the role of storytelling in advertisements and its persuasive power on the consumer behaviour have been widely researched, empirical studies on the presence and significance of storytelling elements deployed in successful video advertisements are missing. The research objectives of this study were to identify and analyse the storytelling elements deployed in the 30 most viewed video advertisements, and to provide guidance for marketers and advertisers so that they can understand the vital storytelling elements in video advertisements and consequently make the most of this technique. This exploratory research is based on an interpretivist research philosophy and qualitative research methodologies for the data collection and analysis were applied. Using qualitative content analysis, this study empirically examined the storytelling elements deployed in the 30 most viewed video advertisements. As a result, 12 elements are identified as vital elements for video advertisements: message, conflict, ch...
Anita Gupta Rural Indians. Perceptions of Brands Based on Ethics in Advertising Anita Gupta Rural Indians. Perceptions of Brands Based on Ethics in Advertising Новинка

Anita Gupta Rural Indians. Perceptions of Brands Based on Ethics in Advertising

8227 руб.
Advertising as well as Marketing to the rural consumers is an altogether different ballgame. Here, life of the people revolves around traditional or cultural beliefs and values rather than on rationality and pragmatism. No wonder then, that customer perception of brands here plays a pivotal role in customers'purchase decision-making for various product categories and hence understanding that has significant relevance for marketers. Ethics in advertisements play a very important role in forming and molding the customer perception for their brands.Not much research was carried out earlier on the impact of ethics in advertisements on the customers' perception of brands in the context of rural India. This book is an attempt to fill that knowledge gap. It is based on a research conducted in rural areas of Uttar Pradesh-the biggest state in India in terms of the population. It was thought useful to come up with the outcome of a research on the issue of customer perception of brands based on ethics on advertising which carries a huge significance in the world of Marketing.
Samison Mulonga Management Effectiveness of Protected Areas in Namibia Samison Mulonga Management Effectiveness of Protected Areas in Namibia Новинка

Samison Mulonga Management Effectiveness of Protected Areas in Namibia

8652 руб.
Protected Areas (PAs)are one of the most effective mechanisms for biodiversity conservation. It is however important to determine management effectivenessof PAs to ascertain whether they are managed according to the objectives for which they were created. The Namibia Management Effectiveness Tracking Tool (NAMETT) which is the Namibian version of the World Bank PA assessment tool METT has been implemented in Namibia. The assessment carried out through NAMETT suggests that there is a lack of a robust management system for PAs in Namibia which will consolidate management effectiveness at planning, implementation and reporting level. NAMETT would be an ideal system however a number of strategies needs to be put in place before implementation adoption of NAMETT>
Joe Calloway Magnetic. The Art of Attracting Business Joe Calloway Magnetic. The Art of Attracting Business Новинка

Joe Calloway Magnetic. The Art of Attracting Business

1665.21 руб.
Magnetic: The Art of Attracting Business is a look at how consistently successful businesses are able to attract a steady and ever-increasing flow of customers. This innovative text examines a range of simple, powerful strategies that businesses of any size or type can use to attract new customers. The key is to do those things that harness the power of the single most important factor in buying decisions: positive word of mouth and referrals from happy existing customers. Magnetic businesses are intentional, strategic, and focused on creating positive experiences that become the stories their customers tell about them. Whether on the internet or face to face, it's what satisfied customers say about you that is the most powerful driver of growth for your business. Becoming Magnetic and attracting business, truly is an art, rather than a science, because every business is different, and uses a unique combination of strategy, people, and purpose to achieve success and growth. There is no one-size-fits-all formula, but with creativity and focus, any business can create a powerful revenue growth engine that continuously works to build and sustain success. Learn how to match successful growth strategies with your people, purpose, and culture to create your own unique 'magnetism' to attract business. Discover the simple, powerful keys to growth used by a range of market leading businesses, from a snowboard manufacturing startup company and a website design professional to a minor league baseball team and an family owned upscale grocery store. All of them utilize ideas that you can put to work immediately in your business to become Magnetic. Create a magnetic mindset in your people that leads not only to happier customers who refer others to you, but to more satisfied employees who help attract and recruit great new employees to keep your momentum going. Simplify and clarify how you think about your business to have your entire team become more focused, efficient, and effective in doing those few vitally important things that matters most in driving growth and sustaining success.
Sarah Höchst Gender Stereotyping in U.S. Print Advertisements Sarah Höchst Gender Stereotyping in U.S. Print Advertisements Новинка

Sarah Höchst Gender Stereotyping in U.S. Print Advertisements

6214 руб.
In contemporary society advertising is everywhere. Advertisement is always with us, no matter where we are. Although we are aware of the constant bombarding by advertisement everywhere we go, we hardly recognize the influence that it has on us. Thereby, advertising has a great influence on us as individuals and on society as a whole. Through the media, we make sense of our cultural identities, gender and sexuality.The central goal of this book is to examine the development of presentations of gender stereotypes in print advertisements over a time period of 40 years via content analysis of a sample of magazine advertisements. The key questions are: How do U.S. print advertisements construct gender stereotypes? How did these stereotypes develop and do they have an influence on the consumer and the U.S. culture? Content analysis has been proven in decades of research on gender stereotyping as it relates to mass media and because this is an appropriate method to not only focus on images, but also on verbal messages. Magazines present an especially enduring, popular medium, thus this study focuses on gender stereotypes in print advertisements of magazines. More specifically, it focuses on the magazines Cosmopolitan and Esquire due to the varying target audiences, and because they might be a potential indicator of U.S. magazine advertising in general. To further limit the object of investigation, this study concentrates on beauty product advertisements.From the text: - Gender studi...
Marvin Müller The Effectiveness and Remuneration of the Board of Directors. A Critical Analysis of the Corporate Governance Codes in the UK and Germany Marvin Müller The Effectiveness and Remuneration of the Board of Directors. A Critical Analysis of the Corporate Governance Codes in the UK and Germany Новинка

Marvin Müller The Effectiveness and Remuneration of the Board of Directors. A Critical Analysis of the Corporate Governance Codes in the UK and Germany

2002 руб.
Seminar paper from the year 2016 in the subject Business economics - Economic Policy, grade: 80%, University of South Wales, language: English, abstract: The following report aims to compare and contrast the development of the principles effectiveness and remuneration in the UK and Germany. Firstly, characteristic factors of the two principles are worked out, their development in the UK is analysed and underlined by a critical evaluation of the role and responsibilities of ED and NEDs in Barclays. In a second step, the development of the carved factors in Germany is assessed and underlined by a critical analysis of the board's role and responsibilities in Deutsche Bank. At last a brief conclusion is given.
Christina Rüther Are Customers loyal to the Tesco Superstore in Roundhay Christina Rüther Are Customers loyal to the Tesco Superstore in Roundhay Новинка

Christina Rüther Are Customers loyal to the Tesco Superstore in Roundhay

9214 руб.
Inhaltsangabe:Abstract: Throughout modern marketing literature there is extensive agreement that ‘Customer Loyalty’ is marketing’s newest challenge. Marketing’s main focus is shifting away from a transactional approach, focusing on the single sale, to a customer relationship approach, establishing, maintaining and enhancing relationships with customers. Today the advantages of cost efficiency, market share, and service quality do not guarantee a company’s success any more. Companies need to invest in customer retention programmes to stay competitive. Due to the belief that retaining existing customers is far cheaper than attracting new ones the subject of customer loyalty has become of increasing interest to businesses over the last decade. Theorists argue that loyal customers are more likely to pay an extra price and that their average expenditure will increase over time. In particular in the food retailing industry companies are facing an ever-increasing level of competition due to a high saturation point and low customer switching costs. Growth is only possible by gaining market share from competitors. Under these conditions the effective management of customer loyalty has become a key issue in securing competitive advantage. This study focuses on the review of theories behind customer relationship and customer loyalty marketing found in academic literature. It sets out to explore customer loyalty at UK’s biggest supermarket chain, Tesco plc. A questionnaire was carried ou...
Marco Adorno Gender and Advertising Marco Adorno Gender and Advertising Новинка

Marco Adorno Gender and Advertising

1852 руб.
Seminar paper from the year 2012 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 2,3, University of Koblenz-Landau (Anglistik), language: English, abstract: In this term paper, in order to analyze how gender roles and stereotypes are built in magazine advertisements, overall 280 advertisements of men's magazine Men's Health and women's magazine Women's Health, published in 2012 in the USA, were surveyed. Three issues for each magazine were selected to collect enough data for a content analysis. For the semiotic analysis ten advertisement were chosen as representative of gender advertising that appears in our society.The final conclusion of this term paper will be that, gender stereotypes are highly expressed, conveyed and confirmed in magazine advertisements and that although changes are visible, they are merely only on the surface, pretending to change.
Till Schmaedicke Wingspanbank - introduction and analysis Till Schmaedicke Wingspanbank - introduction and analysis Новинка

Till Schmaedicke Wingspanbank - introduction and analysis

1264 руб.
Seminar paper from the year 2002 in the subject Business economics - Business Management, Corporate Governance, grade: A-, California International Business University, course: Strategic Management, 15 entries in the bibliography, language: English, abstract: Bank One Corporation the number four among the nation's largest banking and financial institutes made a fundamental shift in its strategy by introducing a Internet-only bank as a separate division of Bank One Corporation in June 1999. Richard Vague, formerly the CEO of the credit card conglomerate First USA, and James Stewart set up the new and additional Internet division of Bank One which was named WingspanBank.com.The objective of WingspanBank.com was to offer convenient, comprehensive, and objective solutions to customers at competitive prices. The national scope was to extend Wingspanbank.com beyond the 14 states in which Bank One already operated. Additionally WingspanBank.com targeted on a segment Bank One could not reach with its branches - the growing group of Internet users who disdained traditional banks. Both, the present and future users of Internet banking should have given WingspanBank.com as well as its parent company Bank One Corporation a competitive advantage over its main rivals such as Bank of America, Citigroup, US Bankcorp., [email protected], chase.com and wellsfargo.com.The one million new accounts for WingspanBank.com expected by management were a very unrealistic objective. WingspanBank.com's str...
Kwok Kuen Tsang An evaluation of teacher effectiveness of a Hong Kong secondary school Kwok Kuen Tsang An evaluation of teacher effectiveness of a Hong Kong secondary school Новинка

Kwok Kuen Tsang An evaluation of teacher effectiveness of a Hong Kong secondary school

5052 руб.
Master's Thesis from the year 2009 in the subject Pedagogy - The Teacher, Educational Leadership, grade: A, , language: English, abstract: In this study, the relationship between collective teacher effectiveness and school improvementoriented culture is investigated through the case of ABC Secondary School. Collective teachereffectiveness is conceptualized with both the model of total teacher effectiveness and the model ofcontinuous learning. Collective teacher effectiveness is regarded as the primary goal the school strives toattain. On the other hand, school improvement oriented culture, which consists of an emphasis onlearning, collegiality and collaboration, is regarded as the value system of the school. Moreover, thetheoretical framework of this study includes characteristics of teachers (gender, age, and full-timeteaching experience) and the practices of academic divisions (the frequency and contents of formalmeetings, the encouraged activities, and the opportunities to participate in the decision-making process).The research findings support the conceptions of collective teacher effectiveness and schoolimprovement oriented culture. The results show that school improvement oriented culture, in general,caused collective teacher effectiveness directly and indirectly. Particularly, each cultural element haddifferent influential powers to collective teacher effectiveness, competence and performance. As a result,a general model and three sub-models of collective teacher ...
David Eugene Windsor The Impact of Advertising on Children David Eugene Windsor The Impact of Advertising on Children Новинка

David Eugene Windsor The Impact of Advertising on Children

8227 руб.
This book is about the impact of few selected advertisements on children. The target age groups are from 3 to 17 which would be divided into three groups. Five ages per group. Group 1: age 3 to 7, Group 2: age 8 to 12 and Group 3: age 13 to 17. Each of these age groups are affected in different ways. Some are effected mentally, and some physically. But these effects would not take effect a child immediately; it would take effect as the child grows. This is because no matter how the advertisements are made, most of the children never understand the effects on the advertisements and since they like the creativity in the advertisements they actually consume the product. No matter what the product is, let it be from a chocolate to an electronic product like an Air Conditioner.
Dr. David Ackah, Makafui R. Agboyi Adoption of Electronic Banking in Ghana Banking System Dr. David Ackah, Makafui R. Agboyi Adoption of Electronic Banking in Ghana Banking System Новинка

Dr. David Ackah, Makafui R. Agboyi Adoption of Electronic Banking in Ghana Banking System

2989 руб.
Research Paper (postgraduate) from the year 2014 in the subject Business economics - Banking, Stock Exchanges, Insurance, Accounting, grade: A, Atlantic International University (School of Business and Economics), course: Ph.D. Economics, language: English, abstract: Electronic banking (e-banking) has brought about a revolution in the functioning of banks as it offers major opportunities to banks and their customers. This has made the transition to electronic banking a necessity for banks in order to be viable. Despite its benefits, developing countries still lag behind in the adoption of electronic banking. This study therefore seeks to examine the adoption of e-banking in the Ghanaian banking industry with Guaranty Trust Bank Ghana Limited (GTBank) as the case study to identify the benefits, challenges and critical success factors for the adoption of e-banking in the Ghanaian banking industry. The research made use of questionnaires and interviews to collect data from staff and customers of GTBank. The results of the study indicated that e-banking adoption was a business strategy taken by the bank in response to customer needs and the changing marketing trends in the banking industry. The benefits, challenges and critical success factors of e-banking are also identified and discussed. From the study it is obvious that tremendous benefitssuch as revenue generation, improvement in productivity and efficiency in service delivery and cost savings were derived from e-banking. Th...
Salma Bibi, Adeela Batool, Fatima Mustafa Design and Implementation of a Model to Predict the Success of the Bank Telemarketing Salma Bibi, Adeela Batool, Fatima Mustafa Design and Implementation of a Model to Predict the Success of the Bank Telemarketing Новинка

Salma Bibi, Adeela Batool, Fatima Mustafa Design and Implementation of a Model to Predict the Success of the Bank Telemarketing

1889 руб.
Bachelor Thesis from the year 2015 in the subject Computer Science - Software, grade: A, , course: Final Year Project, language: English, abstract: Targeting customers is a major task of bank telemarketing to send their service to customers. Now banks are using a number of data mining techniques to predict the success rate. The Decision Tree is a successful data mining technique for predicting bank telemarketing success. The Decision Tree is a well known classifier and is simple and easy to apply. The performance of decision trees can be improved with appropriate attribute selection. In this research, ID3 decision tree technique of data mining is applied on widely used benchmark data set. The main focus of this research was on designing and implementation of a model that predicts the success of bank telemarketing using decision tree technique of data mining.
Taz Lake Damaged Joy. Fixing Digital Experience Taz Lake Damaged Joy. Fixing Digital Experience Новинка

Taz Lake Damaged Joy. Fixing Digital Experience

1352 руб.
Digital Transformation? But are you doing what is right for your customers?Customers want their service with minimal interruption to their daily lives. Despite your strategy, they know your company at the operational level.And your company is just the worst.Doing the basics right for digital initiatives becomes more difficult as complexity increases, especially where web technology is involved. Fixes and improvements are par for the course. Yet many companies are still surprised by this reality. The value of plentiful monitoring, continuous improvements, automation and operational effectiveness cannot be overstated, especially in the new world of digital. Your customers care and so should you.They are watching. They expect excellence. And you may be damaging their joy.
Nancy Stevenson WebEx Web Meetings For Dummies Nancy Stevenson WebEx Web Meetings For Dummies Новинка

Nancy Stevenson WebEx Web Meetings For Dummies

1997.58 руб.
More than 11,000 customers–ranging from independent consultants to large corporations–use WebEx online services to decrease the cost and increase the effectiveness of meetings, presentations, conferences, support, and training Input from WebEx has enriched the book with actual examples and case studies of how individuals, small businesses, and large corporations are making use of the WebEx services
Philip Kotler Marketing 3.0. From Products to Customers to the Human Spirit Philip Kotler Marketing 3.0. From Products to Customers to the Human Spirit Новинка

Philip Kotler Marketing 3.0. From Products to Customers to the Human Spirit

1661.87 руб.
Understand the next level of marketing The new model for marketing-Marketing 3.0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism. In Marketing 3.0, world-leading marketing guru Philip Kotler explains why the future of marketing lies in creating products, services, and company cultures that inspire, include, and reflect the values of target customers. Explains the future of marketing, along with why most marketers are stuck in the past Examines companies that are ahead of the curve, such as S. C. Johnson Kotler is one of the most highly recognized marketing gurus, famous for his «4 P's of Marketing» In an age of highly aware customers, companies must demonstrate their relevance to customers at the level of basic values. Marketing 3.0 is the unmatched guide to getting out front of this new tide sweeping through the nature of marketing.
Oliver Lonicer Customer Selection Oliver Lonicer Customer Selection Новинка

Oliver Lonicer Customer Selection

4702 руб.
Inhaltsangabe:Abstract: “In the real world, all customers are not created equal.“ This allusion to the Declaration of Independence captures a recent realisation of many companies - different customers represent different values to a company. In fact, many companies are discovering that a large percentage of their customers are generating losses. XY Insurance is among those companies that recently discovered a considerable portion of unprofitable customers in their current book of business. This was identified as a major problem, especially considering the fact that the company is converting to a publicly traded stock company. Given the necessity to produce shareholder value, senior management realised that it would be indispensable to ensure the profitability of its accounts. One of the factors underlying this problem at XY is the lack of a screening process to ensure the selection of customers with whom a profitable relationship can be built. To address this need, XY's senior management decided that it would be necessary to develop a tool that enables the sales staff to evaluate customers, and ultimately, to select customers based an this assessment. The objective of this study is the development of a screening tool which can be used as a basis for the selection of XY's customers in the company's arge case segment. The development of the tool is limited to one of the company's segments because the customers as well as the products differ greatiy by segment. T...
Rainer Bubenheim Organizational Effectiveness, Service Quality, and Related Aspects in its Services Rainer Bubenheim Organizational Effectiveness, Service Quality, and Related Aspects in its Services Новинка

Rainer Bubenheim Organizational Effectiveness, Service Quality, and Related Aspects in its Services

4689 руб.
Inhaltsangabe:Abstract: Services in the field of information technology (IT) are an emerging and expanding market. The quality with which they are delivered to the customer and the effectiveness of their provision determine the economic success of an enterprise to a large extent. Therefore, the dissertation centers around service quality and organizational effectiveness. Introducing, the characteristics of services in general - intangibility, inseparability, heterogeneity, and perishability - and the rote of projects in IT services are explained. Then, organizational effectiveness is defined as internal efficiency plus adaptability to external demands. Two models are compared showing that organizational effectiveness consists of several factors - e.g. motivation, management leadership, or structure - which indeed can be measured via a particular diagnosis questionnaire. Analogously, two service quality models are put forth. They reveal that total quality is comprised of the technical quality of the service outcome (objective quality) and the functional quality of the process (subjective quality). Likewise, service quality can be evaluated by regarding ten determinants and graphically displaying them in an importance-performance grid. Relating to both points above, aspects in marketing (internal, interactive) and operations (service as a basic function and as one objective) are considered. The so-gained theoretical insights are practically applied in an investigation of an IT ...
Anna Balashova What to do with Unprofitable Customers. Customer Lifetime Value, Customer Metrics of Adverse Behavior, and Feasible Strategies for Managing Unprofitable Customers Anna Balashova What to do with Unprofitable Customers. Customer Lifetime Value, Customer Metrics of Adverse Behavior, and Feasible Strategies for Managing Unprofitable Customers Новинка

Anna Balashova What to do with Unprofitable Customers. Customer Lifetime Value, Customer Metrics of Adverse Behavior, and Feasible Strategies for Managing Unprofitable Customers

2214 руб.
Bachelor Thesis from the year 2016 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,3, University of Münster, language: English, abstract: In this paper, I analyze how customer metrics like Customer lifetime value (CLV) are linked to strategies for managing unprofitable customers. Valuing customers or their behavior, respectively, has become an indispensable issue for any commercial activity. When determining causes and reasons of the customers' contribution to firm value or performance, the customer base usually is analyzed and evaluated, whereas profitable and unprofitable customers are identified. Especially the subject of unprofitable customers, the methods to single them out and their input on the firm's financial performance have been thoroughly discussed in the literature. Because regular financial metrics have restricted diagnostic potential, relying on customer metrics appears more suitable for determining customer's profitability. There are diverse methods for evaluating customers, such as previous period customer revenue, past customer value, customer lifetime duration and customer lifetime value (CLV). CLV examines customer profitability from a prospective perspective, foreseeing future customer behavior and discounting future cash flows. CLV and its measurement models, depending on the kind of customers and products obtained by the company, provide a basis for strategic and tactical d...
Dave Anderson How to Deal with Difficult Customers. 10 Simple Strategies for Selling to the Stubborn, Obnoxious, and Belligerent Dave Anderson How to Deal with Difficult Customers. 10 Simple Strategies for Selling to the Stubborn, Obnoxious, and Belligerent Новинка

Dave Anderson How to Deal with Difficult Customers. 10 Simple Strategies for Selling to the Stubborn, Obnoxious, and Belligerent

1998.25 руб.
Praise for How to Deal with Difficult Customers «The application of the ten key strategies in this book will help every sales professional learn how to deal with the truly difficult and how to avoid creating unnecessary difficulties. It's written with the same wit, humor, and inspiration that have made Anderson's prior books so effective.» –Margaret Callihan, President, Chairman, and CEO, SunTrust Bank, Florida «Anderson knocks another one out of the park with How to Deal with Difficult Customers! The problem is real; Anderson's solutions make sense and, as always, he makes you laugh in the process.» –Mike Roscoe, Editor in Chief, Dealer Magazine «I could not put this book down. It's a salesperson's bible, offering clear and concise how-to advice. If you're in the selling profession and want to sell more, you should read this book . . . twice.» –Warren Lada, Senior Vice President, Saga Communications «An individual executing the ideas within this book will change their own life and their organization. No one has the gift like Anderson to articulate the importance character plays in maximizing potential.» –Mike Tomberlin, CEO, The Tomberlin Group «Throw out all your other sales manuals. Anderson's new book will change the way you look at customers, the way your salespeople look at themselves, and, quite frankly, the way you look at the sales process.» –Dan Janal, President, PRleads.com «What are you waiting for? We all have difficult customers. If you're tired of leaving money on the table because you can't handle them, read this book. If your good customers are turning into difficult customers, read this book. If you want to deliver results year-in and year-out, read, re-read, and apply the lessons of this book.» –Randy Pennington, author, Results Rule!
Nadia Dirks Employee Stock Options in Germany Nadia Dirks Employee Stock Options in Germany Новинка

Nadia Dirks Employee Stock Options in Germany

9314 руб.
Inhaltsangabe:Abstract: Companies located all around the world increasingly utilize stock options as a means of compensation for employees. Despite their widespread use it is still unknown why employee stock option plans are adopted, how their effectiveness is defined, and what influences their effectiveness. This master’s thesis reports on an exploratory study undertaken on a sample of employees of the German IT company Network Appliance GmbH intended to answer exactly these questions. The aim of this study was to explore in an in-depth, descriptive fashion, the perspectives of employees receiving stock options as part of their compensation as they are as participants in the process - best situated to provide insights into the practical implications on the use and effectiveness of employee stock options. The qualitative methodology of the study allowed for the opinions and experiences of the employees to be heard and a rich picture of their perceptions on employee stock options was attained. The qualitative content analysis revealed a number of goals, which are associated with employees’ perceptions on why employee stock options are a part of their compensation, and which factors influence these goals’ effectiveness. An exploratory model of the use and effectiveness of employee stock options has been deducted from these findings, which enables managers and researchers to obtain a better understanding of this means of compensation. Even though research on compensation structu...
Modi Vasudev, Ganatra Rajesh Prospects of Internet Banking in India with emphasis to Gujarat State Modi Vasudev, Ganatra Rajesh Prospects of Internet Banking in India with emphasis to Gujarat State Новинка

Modi Vasudev, Ganatra Rajesh Prospects of Internet Banking in India with emphasis to Gujarat State

9589 руб.
The banking industry in India is facing unprecedented competition and due to that Internet Banking is high in demand today. The study tried to focus on Analysis and Research of perceptions, behavioural intentions and satisfaction regarding the usage of internet banking which indicates prospectiveness of internet banking of 2000 customers across major cities of Gujarat.The study focused on how there can be increase in the number of e-customers for banks and in turn maximizing the profitability for the banks.
Peter Muennig Cost-Effectiveness Analysis in Health. A Practical Approach Peter Muennig Cost-Effectiveness Analysis in Health. A Practical Approach Новинка

Peter Muennig Cost-Effectiveness Analysis in Health. A Practical Approach

7404.45 руб.
The field's bestselling reference, updated with the latest tools, data, and techniques Cost-Effectiveness Analysis in Health is a practical introduction to the tools, methods, and procedures used worldwide to perform cost-effective research. Covering every aspect of a complete cost-effectiveness analysis, this book shows you how to find which data you need, where to find it, how to analyze it, and how to prepare a high-quality report for publication. Designed for the classroom or the individual learner, the material is presented in simple and accessible language for those who lack a biostatistics or epidemiology background, and each chapter includes real-world examples and «tips and tricks» that highlight key information. Exercises throughout allow you to test your understanding with practical application, and the companion website features downloadable data sets for students, as well as lecture slides and a test bank for instructors. This new third edition contains new discussion on meta-analysis and advanced modeling techniques, a long worked example using visual modeling software TreeAge Pro, and updated recommendations from the U.S. Public Health Service's Panel on Cost-Effectiveness in Health and Medicine. Cost-effectiveness analysis is used to evaluate medical interventions worldwide, in both developed and developing countries. This book provides process-specific instruction in a concise, structured format to give you a robust working knowledge of common methods and techniques. Develop a thoroughly fleshed-out research project Work accurately with costs, probabilities, and models Calculate life expectancy and quality-adjusted life years Prepare your study and your data for publication Comprehensive analysis skills are essential for students seeking careers in public health, medicine, biomedical research, health economics, health policy, and more. Cost-Effectiveness Analysis in Health walks you through the process from a real-world perspective to help you build a skillset that's immediately applicable in the field.
Shahid Muhammad Jehanzeb Virtual MarketingThe Pakistani Perspective (2015) Academic Approach Shahid Muhammad Jehanzeb Virtual MarketingThe Pakistani Perspective (2015) Academic Approach Новинка

Shahid Muhammad Jehanzeb Virtual MarketingThe Pakistani Perspective (2015) Academic Approach

7414 руб.
This book contains outcomes of academic research conducted to determine the development of Virtual Marketing in Pakistani context where customer satisfaction is based upon technology usage, attitude and perception of people in the country. The significance of this report is that quantitative approach has been used to ascertain the impact of selected independent variables on Customers Satisfaction. Recommended in this study is that continuous improvements should be made in computer skills of users at universities and organizational levels, virtual marketing companies should upgrade and improve their service level by improving products and services with secure payment options in order to overcome the reservations regarding the Customers Attitude towards Marketing Customers in Pakistan.
Talha Iqbal The impact of leadership styles on organizational effectiveness Talha Iqbal The impact of leadership styles on organizational effectiveness Новинка

Talha Iqbal The impact of leadership styles on organizational effectiveness

2002 руб.
Master's Thesis from the year 2011 in the subject Business economics - Business Management, Corporate Governance, grade: A, , course: Management Sciences, language: English, abstract: The purpose of the dissertation is to analyze the relationship between leadership styles and organizational effectiveness of IT firms in Karachi. After the survey sent in the IT firm in Karachi it has been come into notice that leadership style affects the effectiveness of IT organization. Four different types of leaders are found which are listed as dictator, democratic, visionary and free rein leader. All these styles have an impact on organizational effectiveness.Dictator and visionary styles influence positively, whereas others negatively. The visionary or transformational style yield most organizational effectiveness. So this is the best style to be used. The different dimensions used to define organizational effectiveness in IT industry are employee morale, organizations competitive position, customer satisfaction, management satisfaction, ability to introduce organizational change, market share of the firm.It is better to use transformational leadership style in most cases but sometimes autocratic style can also be used. Autocratic leadership style should be used when the employee is young/fresh in the industry. They actually need direct guidance and concrete explanation about task.
Rezaul Jahedi Creating a business conducive environment to attract Foreign Direct Investment in Bangladesh Rezaul Jahedi Creating a business conducive environment to attract Foreign Direct Investment in Bangladesh Новинка

Rezaul Jahedi Creating a business conducive environment to attract Foreign Direct Investment in Bangladesh

3002 руб.
Master's Thesis from the year 2013 in the subject Business economics - Economic Policy, Sun-Yat-sen-University, course: International Master of Public Administration, language: English, abstract: Bangladesh is a promising developing nation in South Asia region. Based on the World Bank report, Bangladesh has ranked 122 among 183 countries in 2012 globally in terms of ease of doing business. The present study attempted to investigate the major problems areas which influence FDI inflows in Bangladesh. More importantly, the inflows of FDI in Bangladesh have declined since 2008-09. This study sought to analyze the current business environment and how to create a congenial climate for attracting FDI in Bangladesh. The study also shows that the declining trend of FDI inflows in Bangladesh is directly corollary of the political situation. For creating a good business environment, Political stability of the host country is the prime determinant for attracting FDI.
Okechukwu Dominic Nwankwo Effects of privatization on organizational effectiveness Okechukwu Dominic Nwankwo Effects of privatization on organizational effectiveness Новинка

Okechukwu Dominic Nwankwo Effects of privatization on organizational effectiveness

5877 руб.
Scientific Study from the year 2016 in the subject Psychology - Work, Business, Organisational and Economic Psychology, grade: -, , course: PSYCHOLOGY, language: English, abstract: The study tested "Effects of Privatization on Organizational Effectiveness", using 7 null hypotheses at P<.05. Cluster sampling of 372 participants from the Utility industry of 73,526 population were used. Fully privately-owned, commercialized, and fully State-owned organizations were studied, using "Organizational Effectiveness Inventory", and "Organizational Effectiveness Model Inventory" that measured organizational effectiveness, and efficiency of the models of pursuing organizational effectiveness respectively. They attained interval scale on 5-points rating. The "Organizational Effectiveness Inventory" validations were concurrent Cosine Absolute Proximity .96; convergent Rescale Cosine Proximity .63; Image Factoring Extraction 1.137 of Oblimin with Kaiser Normalization Rotation Method .482. The Parallel Model Reliability for Reliability of Scale was .97, and Unbiased Reliability of Scale was .97. The Guttman-Lambda Model Reliability had strongly agree .96, agree .99, may be .97, disagree .98, and strongly disagree .96. The "Organizational Effectiveness Model Inventory" had convergent .89, and discriminant .31 validations; with test-retest .73, alternate-form .94, Cronbach Alpha .96, and split-half .78 reliabilities. There were randomization, quality ...
Mo Elnadi Production and Operations Management Assignment Mo Elnadi Production and Operations Management Assignment Новинка

Mo Elnadi Production and Operations Management Assignment

1702 руб.
Examination Thesis from the year 2009 in the subject Business economics - Business Management, Corporate Governance, grade: 78/100, The University of Surrey (Surrey University), course: Production and Operations Management MBA P/T, language: English, abstract: Operations strategy can be defined as the strategic decisions and tactics which set the role, objectives and activities of a firm. It derives from the firm's capabilities, resources and processes, seeking to deliver competitive advantage to winning customers through meeting their needs. Competitive factors that are significant in winning customers' business are order winners. Improvements of these factors will likely result in gaining more business to the firm. In order for a firm to have a competitive advantage, it must understand and provide products and services whose factors create order winners for its customers. As a precursor, factors which customers have a certain minimum expected level from are defined as order qualifiers that firms should conform to. Therefore business decisions should be thought of in terms of order winning and order qualifying criteria, designed to win customers and drive business growth to the firm.A firm can outperform rivals only if it can establish a difference that it can preserve. This could be delivering great value to customers or creating comparable value at a lower cost, or both. Such differentiation arises from both the choice of performance objectives activities and how t...
Nara Françoise Monkam The Money-Moving Syndrome and the Effectiveness of Nara Françoise Monkam The Money-Moving Syndrome and the Effectiveness of Новинка

Nara Françoise Monkam The Money-Moving Syndrome and the Effectiveness of

9627 руб.
Aid ineffectiveness, defined as the low performance of aid in promoting economic growth and reducing global poverty, is a problem utterly complex, prevalent and unfortunately still unresolved. For decades now, it has generated a huge literature reaching conflicting conclusions as to the justifications of aid, the impact of aid on growth and institutional reforms, and the role of economic and political institutions in aid effectiveness. This book examines in depth one of the potential causes of the low performance of foreign aid; in particular, the role incentive structures within international donor agencies could play in leading to "a push" to disburse money. This pressure to disburse money is termed as the "Money-Moving Syndrome" which exists when the quantity of foreign aid committed or disbursed becomes, in itself, an important objective side by side or above the effectiveness of aid. If the overall objective is to maximize the effectiveness of aid, it would appear essential to enhance the design and objectives of aid resources at the source, i.e., at the stage where the funds originate with donors, before considering the causes tainting aid in recipient countries.
Marsha Collier The Ultimate Online Customer Service Guide. How to Connect with your Customers to Sell More! Marsha Collier The Ultimate Online Customer Service Guide. How to Connect with your Customers to Sell More! Новинка

Marsha Collier The Ultimate Online Customer Service Guide. How to Connect with your Customers to Sell More!

1661.87 руб.
Make your online customers happy—and create new ones—with this winning guide Social media gives you an unparalleled vehicle for connecting and engaging with an unlimited number of customers. Yet this vehicle is different than other, more impersonal forms. With social media, reps become part of their customers' lives. They follow back. They handle complaints immediately. They wish customers «happy birthday.» They grow their brands by involving themselves in communities. The Ultimate Online Customer Service Guide gives you the keys to authentic and engaged service to customers through social media. Using a blend of case studies, a primer on classic online customer service, and instructions on how to execute quality customer service, this book enables you to access the opportunities that social media presents as a means of serving customers. Authentically use social media to connect with customers to boost your bottom line Attract new customers through your online presence Achieve higher GMS (Gross Merchandise Sales) with quality customer service Social media gives you a new and growing realm to distinguish your business. Create a productive presence in this interactive space with The Ultimate Online Customer Service Guide.
Kishore Meghani, Deepti Tripathi, Swati Mahajan The Financial Performance of the Axis Bank and the Kotak Mahindra Bank in the Post Reform Era. An Analysis of the CAMEL Model Kishore Meghani, Deepti Tripathi, Swati Mahajan The Financial Performance of the Axis Bank and the Kotak Mahindra Bank in the Post Reform Era. An Analysis of the CAMEL Model Новинка

Kishore Meghani, Deepti Tripathi, Swati Mahajan The Financial Performance of the Axis Bank and the Kotak Mahindra Bank in the Post Reform Era. An Analysis of the CAMEL Model

2002 руб.
Research Paper (postgraduate) from the year 2014 in the subject Business economics - Banking, Stock Exchanges, Insurance, Accounting, , course: MBA, language: English, abstract: The objective of this study is to Analyze the Financial Position and Performance of the Axis and Kotak Mahindra Bank in India based on their financial characteristics. We have chosen the CAMEL model and t-test which measures the performance of bank from each of the important parameter like capital adequacy, asset quality, management efficiency, earning quality, liquidity and Sensitivity. The present study is conducted analyze the consistency of the profitability of the Axis and Kotak Mahindra bank's. It is analyses that the ratio of credit deposit is maximum of Kotak Mahindra Bank Ltd and it shows efficient management of the bank. The ratio of earning per share is maximum for Axis Bank Ltd i.e. 50.28 and the ratio of return on Assets is minimum for Axis Bank Ltd. The CAMELS' analysis and t-test concludes that there is no significance difference between the Axis and Kotak Mahindra bank's financial performance but the Kotak Mahindra bank performance is slightly less compared with Axis Bank.
Swapna Menthula Factors Affecting Buying Decision of Customers. in Apparels Retailing Swapna Menthula Factors Affecting Buying Decision of Customers. in Apparels Retailing Новинка

Swapna Menthula Factors Affecting Buying Decision of Customers. in Apparels Retailing

1877 руб.
Research Paper (undergraduate) from the year 2012 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: A, Dhruva College of Management, course: PGDM, language: English, abstract: In India retail industry is the largest among all the industries, the retail industry is upgrading itself providing with endless array for customer choices like changing life style, customers brand awareness depending on income level of customers. The retail industry in India is hailed as a sunrise sector and the value is estimated to increase from US $330 billion in 2007 to US$640 billion by 2015 i.e., almost double the value. The size of India's retail sector is currently estimated at around $450 billion and organized retail accounts for around 5% of the total market.We cannot take customers for granted because consumer buying behavior determines how consumer decides which product to buy and what all factors are responsible for the buying decision. The firm has to satisfy the needs and wants of a consumer.Hence the present study has been conducted to understand the impact of various factors viz. physical attributes, display, merchandise, sales people, and overall quality of store on customers' buying decision in Apparel Retailing.
Brett King Bank 3.0. Why Banking Is No Longer Somewhere You Go But Something You Do Brett King Bank 3.0. Why Banking Is No Longer Somewhere You Go But Something You Do Новинка

Brett King Bank 3.0. Why Banking Is No Longer Somewhere You Go But Something You Do

2661 руб.
The first edition of BANK 2.0—#1 on Amazon's bestseller list for banking and finance in the US, UK, Germany, France, and Japan for over 18 months—took the financial world by storm and became synonymous with disruptive customer behaviour, technology shift, and new banking models. In BANK 3.0, Brett King brings the story up to date with the latest trends redefining financial services and payments—from the global scramble for dominance of the mobile wallet and the expectations created by tablet computing to the operationalising of the cloud, the explosion of social media, and the rise of the de-banked consumer, who doesn't need a bank at all. BANK 3.0 shows that the gap between customers and financial services players is rapidly widening, leaving massive opportunities for new, non-bank competitors to totally disrupt the industry. «On the Web and on Mobile, the customer isn't king—he's dictator. Highly impatient, skeptical, cynical. Brett King understands deeply what drives this new hard-nosed customer. Banking professionals would do well to heed his advice.» —Gerry McGovern, author of Killer Web Content
Virginia Masár Athlete Endorsement as a Marketing Strategy. Nike and Michael Jordan Virginia Masár Athlete Endorsement as a Marketing Strategy. Nike and Michael Jordan Новинка

Virginia Masár Athlete Endorsement as a Marketing Strategy. Nike and Michael Jordan

3139 руб.
Bachelor Thesis from the year 2014 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 95%, , language: English, abstract: Companies try constantly to extend their markets by attracting different target customers and increasing their brand awareness. The present study investigates how and why endorsing their products by athletes is an always more extensively and popular tool in the companies' marketing mix. Michael Jordan, a retired American basketball star, who has gained lots of media attention, has endorsed numerous products. Especially his endorsement contract with Nike has become an excellent case study for the current trend of athlete endorsement in the international market. The results of this case study provide insights into factors that may influence the success of athlete endorsement as a company's marketing strategy.
Kashif Shahid, Usama Iftikhar Female Representation in Advertisement . its Affect Kashif Shahid, Usama Iftikhar Female Representation in Advertisement . its Affect Новинка

Kashif Shahid, Usama Iftikhar Female Representation in Advertisement . its Affect

3889 руб.
Bachelor Thesis from the year 2011 in the subject Communications - Mass Media, grade: None, Gujarat University (Mass Communication & Media Centre ), course: BS (Honors), language: English, abstract: Representation of female in advertisements and its affect on the purchasing behavior of the customer, the study reflects representation of female in advertisements and its affect on the purchasing behavior of the customer. TV was selected as the medium for the study to check the female representation in TV advertisements affects the customer purchasing behavior. Study proved that female are represented negatively in the advertisement now a day's. Research tries to find out that how consumer perceives it and how it affects. This research employed survey to discover findings. Surveys may be used for descriptive, explanatory, and exploratory purposes. A survey was done on one hundred respondents equally consisting males and females belonging to four shopping malls of Gujrat, Pakistan. Stratified sampling method was taken for arrangement-subgroups of demographic characteristics-of the respondents and for data collection purpose convenience method was used. It is completely immaterial to represent a women model or an actress in advertisement endorsing men products. It also demonstrates that female is negatively portrayed in advertisement. So media is not working responsibly as social responsibility stated that media must assume obligations of social responsibility; and if they ...
Miraziz Bazarov Social Media Marketing by Russian Luxury Hotels. Before, during and after the Trip Miraziz Bazarov Social Media Marketing by Russian Luxury Hotels. Before, during and after the Trip Новинка

Miraziz Bazarov Social Media Marketing by Russian Luxury Hotels. Before, during and after the Trip

5352 руб.
Scientific Study from the year 2015 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 65, European Business School London / Regent's College, language: English, abstract: Taking into account the growing importance of social media marketing for luxury hotels and lack of any research about social media marketing for luxury hotels in Russia, the following research aim and objectives were proposed:Research aim: To reveal the approaches to social media marketing Russian luxury hotels use before, during and after the trip, find the patterns of using social media and aggregator websites by their clients and provide recommendations based on the collected data.Research objectives: 1) To reveal and critically evaluate how Russian luxury hotels implement social media, user-generated content and aggregator websites in their marketing activities: a) By interviewing specialists on social media marketing in Russia in the sphere of travel and tourism, including those working for outsource agencies;b) By interviewing the representatives of Russian luxury hotels.2) To reveal and critically evaluate how the customers of Russian luxury hotels use social media and aggregator websites by surveying 40 frequent customers of Russian luxury hotels.3) To provide recommendations on how to increase the effectiveness of implementation social media by luxury hotels in Russia during the three stages of luxury hotel's customer experienc...
Apurv Batra Room Capitalization to Customer Capitalization Apurv Batra Room Capitalization to Customer Capitalization Новинка

Apurv Batra Room Capitalization to Customer Capitalization

2714 руб.
Research Paper (undergraduate) from the year 2007 in the subject Tourism, grade: A, University of Huddersfield, course: Revenue Management, language: English, abstract: Customers today are in a fast advancing world and are nowadays considered to be hotel's biggest asset. As without a demand there is no sense in running a hotel. Customers play a huge role in today's hotel industry, as hotels earn revenue from customers, hence they should be the focus to provide consistency with regards to business, and making them assets to the hotel. But by just making them assets to the hotel, it is not good enough for this ever changing industry and with the advent of technology the value of customers increase as it would also be easier to establish their current worth and plan for the future. Hence hotels would have to look beyond their customer's money, with a view of customers as a measure of their overall performance apart from their physical assets. This performance indicator namely REVPAC (Revenue per available customer) could be used to analyze the hotels revenue per customer with regards to its status in a market share and customer capitalization.The focus and importance of customers is therefore becoming a glaring significance in the hotel industry. Hotels with efficient customer relationship management systems are able to breach all sorts of customer related problems. With the ever increasing demand for rooms in India, the need to satisfy the customers with what is ava...
Liberty Chikarapo Tax Offences in Zimbabwe. A Critical Analysis of the Effectiveness of Strategies and Initiatives that are being pursued by ZIMRA Liberty Chikarapo Tax Offences in Zimbabwe. A Critical Analysis of the Effectiveness of Strategies and Initiatives that are being pursued by ZIMRA Новинка

Liberty Chikarapo Tax Offences in Zimbabwe. A Critical Analysis of the Effectiveness of Strategies and Initiatives that are being pursued by ZIMRA

5739 руб.
Research Paper (postgraduate) from the year 2015 in the subject Business economics - Accounting and Taxes, grade: 2, , course: Dissertation, language: English, abstract: The aim of this study was to analyze the effectiveness of control mechanisms that are being pursued by ZIMRA in fighting tax offences. It was based on primary data obtained from taxpayers, tax consultants and revenue officers. A survey was carried out to investigate the existence of tax offences in Zimbabwe, causes of the tax offences and the effectiveness of current measures that are aimed at reducing these offences. Tax audits, prosecution and naming and shaming of tax offenders were among the few measures that were considered effective while whistle blowing and penalties were less effective. However, corruption and limited capacity to audit reduce the effectiveness of these strategies. A roadmap was set to improve the current system and suggestions were made for amendment of the legal system to accommodate for unannounced audits and mystery shopping to be tested. In addition to additions to the legal system, administrative measures such as e-registration and special treatment of small taxpayers were considered as other tool which can be added to the current package of control mechanisms. The overall conclusion was that there are weaknesses in the current control system and therefore it is not completely effective.
Helen von Diergardt To what extent are Anglicisms essential in German print advertisements. Helen von Diergardt To what extent are Anglicisms essential in German print advertisements. Новинка

Helen von Diergardt To what extent are Anglicisms essential in German print advertisements.

3202 руб.
Bachelor Thesis from the year 2018 in the subject Communications - Language, grade: 1,0, Vienna University of Economics and Business (Department for Foreign Languages), language: English, abstract: This thesis analyses both the omnipresence and importance of both Anglicisms in advertisement by assessing their extent for essentiality for German print advertisements. The fashion and lifestyle magazine InStyle was chosen as a representative in order to analyse the number of Anglicisms and their effects on the reader. The first section will deal with the influence of the English language on the German by defining the most critical terminology, analysing the history of the English language in Germany and how it became so influential.
Dee Power Attracting Capital From Angels. How Their Money - and Their Experience - Can Help You Build a Successful Company Dee Power Attracting Capital From Angels. How Their Money - and Their Experience - Can Help You Build a Successful Company Новинка

Dee Power Attracting Capital From Angels. How Their Money - and Their Experience - Can Help You Build a Successful Company

5115.51 руб.
"The complexity of business in economically demanding times makes finding constructive angels that much more challenging. The advice and tips in Attracting Capital from Angels are, therefore, invaluable. The wisdom offered here is not just for start-ups or neophytes, but is a well-timed companion to already existing resources and approaches to helping a business in all phases of development. It's also a great manual for people who want to share their knowledge (and invest capital) as an angel. I plan to recommend Attracting Capital from Angels to every entrepreneur I run into in the future who asks for mentoring sources. Great job!" —Bob Bozeman, General Partner, Angel Investors, LP PENNIES FROM HEAVEN This book offers all the information entrepreneurs need for finding elusive angel investors. Comprehensive, eminently readable, and based on the authors' years of experience dealing with venture capital firms, angels, and entrepreneurs, this book covers all the angles on angels: What are angels and what do they want? Different types of angels Pitching and preparing for angels Finding angels Working with angels The future of angel investing Attracting Capital from Angels is the ultimate guide to finding the money your business needs to get on its feet-and make a run at success.
Amy Roche The Retail Experiment Amy Roche The Retail Experiment Новинка

Amy Roche The Retail Experiment

2002 руб.
Have you been spending more than ever on marketing, but feel like your customers are responding less?Have you been generous with your customers, giving them bigger discounts, loyalty programs, the best-trained staff and helpful emails, but it still doesn’t seem to be enough? Do you know the retail environment has changed, but you’re not sure how to respond?Customers across all industries have changed dramatically in recent years, but many retailers have failed to understand or keep up. Retailers who don’t respond to the new problems of their customers will quickly be left behind. In this groundbreaking book about winning back the modern customer, Amy Roche describes the ‘experiments’ she performed in her own retail store. In The Retail Experiment you’ll learn how to: leave behind old retail methods that no longer work understand, value and engage with the modern customer evaluate and capitalise on the changed shopping environment market to and communicate with customers make your store an exciting place to visit appeal to the emotions of your customers successfully position your business in the ‘experience economy’.Amy examines winning strategies, pitfalls and fails, and the five strategies she discovered that drew customers in like magnets, increasing visitation, sales, and overall engagement.
Meseret Ayenew Assessing the effectiveness of service delivery reform. The quest for customer satisfaction in public institutions of Arba Minch town Meseret Ayenew Assessing the effectiveness of service delivery reform. The quest for customer satisfaction in public institutions of Arba Minch town Новинка

Meseret Ayenew Assessing the effectiveness of service delivery reform. The quest for customer satisfaction in public institutions of Arba Minch town

6239 руб.
Master's Thesis from the year 2016 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, , language: English, abstract: Public services are funded by taxpayers' money. Thus, the ultimate goal of public institutions is providing services to citizens in an effective way. This day, improved services are provided by public institutions due to the implementation of different tools such as BPR, BSC, change army, and citizens' charter. In addition, the services provided by the institutions are causes of satisfaction and dissatisfaction to citizens. Accordingly, to improve the quality of the services provided by the institution continuous follow up and study is needed. Therefore, this study was conducted to assess the effectiveness of service delivery reform, the quest for customer satisfaction in public institutions of AMTA. Accordingly, the study has examined the status of the existing service delivery of the institutions of AMTA. Additionally, attempts have been made to investigate the factors that affect the effectiveness of service delivery of the institutions. To this purpose, data was gathered through questionnaire, interview, FGD, and review of published and unpublished documents. A total of 203 individuals were consulted from 4 institutions and 2 Kebeles i.e. 65 employees, 88 customers, 4 head of offices, 2 Kebele managers, 44 management bodies of the offices and AMTA steering committees. The study result reve...
Chang Victor The role and effectiveness of e-learning for the industry Chang Victor The role and effectiveness of e-learning for the industry Новинка

Chang Victor The role and effectiveness of e-learning for the industry

8014 руб.
This book identifies the current role and effectiveness of e-learning and its key issues in an industrial context. The first objective is to identify the role of e-learning, particularly in staff training and executive education, where e-learning (online, computer-based or videoconferencing learning) has made significant impacts and contributions to several organisations such as the Royal Bank of Scotland, Cisco and Cap Gemini Earnst and Young. The second objective of this research is to understand the effectiveness of e-learning. This can be classified into two key issues: (1) methods of e-learning implementations; and (2) factors influencing effective and ineffective e-learning implementations. From Chapter Five, a proposed way is to retain the decentralised implementation while co-ordinating at a centralised way. Another learning point is about interactive learning (IL), the combination of both e-learning and face-to-face learning. IL has been making contributions to several organisations, including the increase in motivation, learning interests and also efficiency.
Mbachu Innocent Chijioke Proactive-Reactive Customer Integration during New Service Development Mbachu Innocent Chijioke Proactive-Reactive Customer Integration during New Service Development Новинка

Mbachu Innocent Chijioke Proactive-Reactive Customer Integration during New Service Development

7252 руб.
In today's globalized service industry, a well implemented preliminary process of integrating customers plays an active role in the development of new products and services. Successful customer orientation by doing things not exactly as articulated by customers, but by doing things in a diverse way is said to yield successes in a competitive business environment. This book presents the findings of a qualitative research work conducted on a product-based service (PBS) industry in the Småland region of Scandinavia. In attributes to some of its rich findings, shows that not only by a company demonstrating a reactive or proactive orientation in identifying customers' needs leads to new service ideas, but more comprehensively is that the approach of company reactiveness to customers can also lead to proactiveness. The qualitative research findings & its impeccable conclusion which received an individual top grade from tutors and examiners in Linnaeus University School of Business in an academic year are well detailed and documented in this book. Additionally, this book contains meaningful managerial implications that are key relevance in any competitive business environment.
Ingo Forbriger Effects of US Bank Mergers on Bank Risk and Value Ingo Forbriger Effects of US Bank Mergers on Bank Risk and Value Новинка

Ingo Forbriger Effects of US Bank Mergers on Bank Risk and Value

1127 руб.
Seminar paper from the year 2006 in the subject Business economics - Investment and Finance, grade: 1,3, Humboldt-University of Berlin (Institut für Bank- und Börsenwesen), course: Hauptseminar Finanzierung, 20 entries in the bibliography, language: English, abstract: This paper observes the impacts of domestic US commercial bank M&As in the 1990s on individual institutions. It shows potential changes in a bank's risk exposure and how these can affect a merged bank's value. It provides a theoretical consideration as well as a review of empirical studies. The result is that a merger might lead to a risk benefit. In this case, there is, c.p., potential for a value increase. Empirically, risk benefits were either absent or offset by managers' higher risk taking.
Timo Göhlich The Performance Effects of Mergers within the German Cooperative Banking Sector Timo Göhlich The Performance Effects of Mergers within the German Cooperative Banking Sector Новинка

Timo Göhlich The Performance Effects of Mergers within the German Cooperative Banking Sector

4214 руб.
Master's Thesis from the year 2012 in the subject Business economics - Banking, Stock Exchanges, Insurance, Accounting, grade: 8, University of Twente (School of Management and Governance), language: English, abstract: In the following thesis I examine the performance effects of merger within the German cooperative banking sector on the basis of agency, synergy and market power related changes. Furthermore, from a strategic management perspective the role of strategic similarities is analyzed. Performance enhancing effects are found from a synergy and market power theory perspective in terms of a reduction in interest costs. Furthermore, problems with synergy gains in the area of personnel costs are discovered. These are so serious that they have hampered a significant change in overall bank performance. A change in market power is also measured in terms of a significant increase in other operating income. It is not possible to detect any significant change in agency related costs. Further, I describe that strategic similarities and size differences are not leading to increased profitability. Instead, differences in diversity of earnings are found to be performance enhancing. Therefore, the previously described increase in other operating income can also be facilitated by economies of scope: services that are originally only provided to the customers of one bank are in the post-merger period provided to the united institute's combined customer base.
Department of Health and Human Services Pharmacotherapy for Adults With Alcohol-Use Disorders in Outpatient Settings - Comparative Effectiveness Review (Number 134) Department of Health and Human Services Pharmacotherapy for Adults With Alcohol-Use Disorders in Outpatient Settings - Comparative Effectiveness Review (Number 134) Новинка

Department of Health and Human Services Pharmacotherapy for Adults With Alcohol-Use Disorders in Outpatient Settings - Comparative Effectiveness Review (Number 134)

3552 руб.
Objectives- To conduct a systematic review and meta-analysis of the efficacy, comparative effectiveness, and harms of medications (both FDA approved and others) for adults with alcohol-use disorders, and to evaluate the evidence from primary care settings.
Al-Kahloot Essam The Effectiveness of ISO 14001 Standard in the State of Kuwait Al-Kahloot Essam The Effectiveness of ISO 14001 Standard in the State of Kuwait Новинка

Al-Kahloot Essam The Effectiveness of ISO 14001 Standard in the State of Kuwait

6414 руб.
Many Kuwaiti firms started recently working forward to gain certification of the ISO 14001 standard, for its benefits. An Organization's EMS is assessed in comparison with the requirements of ISO 14001 standard, and if it is adequate, may be certified to the standard. This study is conducted to evaluate the effectiveness of ISO 14001 standards in the State of Kuwait. In addition to the overview of the guidelines and requirements of ISO 14001, this study focused on the implications of the standard, a case study, and a questionnaire-based survey was conducted to assess how ISO 14001 certified companies in Kuwait perceive the effectiveness of the standard. The response data was analyzed to study the effectiveness of ISO 14001. Our results indicated that the certified firms are supportive of ISO 14001 Standard. The reported benefits of certification include increased competitive advantages, access to new markets, and improved environmental performance.
geb. Weiler Marion Maguire A Case Analysis - Exploring Customer Attitudes on BMW geb. Weiler Marion Maguire A Case Analysis - Exploring Customer Attitudes on BMW Новинка

geb. Weiler Marion Maguire A Case Analysis - Exploring Customer Attitudes on BMW

6052 руб.
Inhaltsangabe:Abstract: Giving the powerful means of branding and brand-based differentiation for creating and sustaining a competitive advantage especially in highly competitive markets such as the automobile market, this study explores brand attitudes of existing and potential customers towards the brand BMW. Moreover, this study analyzes the level and source of customer satisfaction as well as the level and source of customer loyalty of existing and potential customers. While this study considers five different factors for the degree of customer satisfaction, there is only one factor considered for the degree of brand loyalty. The factors considered for customer satisfaction are perceived customer service, perceived quality, perceived innovation, perceived technology and perceived price, while the factor considered for brand loyalty is customer satisfaction itself. The analysis of brand loyalty distinguishes between repurchase loyalty and attitudinal loyalty, former being analyzed for existing customers and latter being analyzed for potential customers. The results indicate that (1) BMW has a high level of awareness, both in recognition and recall, (2) the image of BMW is favorable, strong and relevant, and (3) BMW is mainly associated with performance and style by existing customers and status by potential customers. Despite these overall positive results, weaknesses were identified, that contain opportunities for BMW. The regression analysis indicated that there is a str...
Pierce H. Purcell The Pensioner Pierce H. Purcell The Pensioner Новинка

Pierce H. Purcell The Pensioner

2102 руб.
Larry Porter, pensioner and part-time lecturer at a Dublin university, is on his way into the local bank, to negotiate a car loan, just as the bank is being robbed by Sandor Popp's gang. Years earlier Larry had given German grinds to the talented young Hungarian, now a billionaire drugs baron.Along with the other terrified bank customers, Larry is taken hostage by the criminals, and imprisoned in an underground bunker. He is convinced that they will all suffer a hideous death at the hands of the gang's psychopathic second-in-command. Much to his own surprise, Larry's self-preservation instinct clicks in and transforms the harmless old pensioner into a very violent survivor, intent on bringing his former brilliant pupil to justice ...
Jean Bertrand Azapmo Governance Conditionalities in World Bank.s Lending Programs Jean Bertrand Azapmo Governance Conditionalities in World Bank.s Lending Programs Новинка

Jean Bertrand Azapmo Governance Conditionalities in World Bank.s Lending Programs

9202 руб.
Thirty years after it achieved its independence, the Republic of Chad, which have faced a long period of political instability, embarked in the process of exploiting its oil resources with the ultimate objective to achieve its social and economic development. Given the size of the proposed project, and the difficulties in mobilizing financial resources for the completion of this project, the Chad Government secured a US$39.5 millions investment loan from the International Bank for Reconstruction and Development (IBRD), one of the institutions of the World Bank. The loan agreement signed on March 29th 2001, included a Petroleum Revenue Management Program (PRMP), which imposed a number of conditions on the Chad Government, including obligations related to the allocation and management of oil revenues generated by the project. Those conditions, also referred to as governance conditionalities, which according to the World Bank were aimed at enhancing the impact and effectiveness of the loan, in particular the sectors of health and education, are at the center of this research.
Undine Handorf Reflection on customers. knowledge and perceptions about marketing Undine Handorf Reflection on customers. knowledge and perceptions about marketing Новинка

Undine Handorf Reflection on customers. knowledge and perceptions about marketing

6089 руб.
Master's Thesis from the year 2016 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1, University of applied sciences, language: English, abstract: This Master Thesis presents findings with regard to the stated discrepancy by means of a literature analysis and qualitative research in the form of focus groups. The research objective is to investigate customers' and marketing professionals' attitudes towards the discipline and how knowledge and/or experiences contribute to a positive or negative perception of marketing. The results suggest that customers are aware of the tactics used by marketers to deliberately mislead their target groups. Consequently, customers develop negative attitudes towards persuasive marketing efforts.This thesis highlights the gap between laypersons' negative perception and marketing academics' added-value perception towards the discipline. In order to overcome this discrepancy, marketers need to consider customers' scepticism as a compass and address positive impacts of marketing on customers and society.Customers have gradually started emphasising on emerging marketing practices that seem to harm individuals, societies and the environment. However, marketing scholars believe that marketing has positive impacts and creates values and satisfaction for all stakeholders.
Wee Leong The Effectiveness of Performance Appraisal in the Private Education Industry in Malaysia Wee Leong The Effectiveness of Performance Appraisal in the Private Education Industry in Malaysia Новинка

Wee Leong The Effectiveness of Performance Appraisal in the Private Education Industry in Malaysia

1789 руб.
Research Paper (postgraduate) from the year 2013 in the subject Organisation and Administration, , course: DBA, language: English, abstract: Employee performance appraisal is one of the most commonly used management tools especially in the United States and it has started being used in Malaysia about a couple of decades ago. As such performance appraisal is also one of the most widely discussed and researched areas in industrial/ organizational psychology (DeNisi, 1997; Murphy & Cleveland, 1995). The purpose of this study was to investigate the factors that contribute or affect the effectiveness of performance appraisal in the private education industry in Malaysia. Specifically, this study focused on the positive influence of these determining factors to the organization and the competitive advantage that the organization can achieve. This study also aimed to determine the factors of concern about the effective implementation of performance appraisal system. An integral part of this research was to develop and empirically test a model of effectiveness of performance appraisal in the context of the private education industry in Malaysia. Based on the concepts of Longenecker's and Fink's (1999) System Perspective and Greenberg's (1986) Organizational Justice Theory, this research used a questionnaire to assess Malaysian private education industry in terms of their cognition and perspective of the effective system design, managerial systems practices and system ...
Noel Capon Managing Global Accounts Noel Capon Managing Global Accounts Новинка

Noel Capon Managing Global Accounts

6464 руб.
Managing Global Accounts will help you address the issues of dealing with global customers. As globalization takes hold several things happen; customers are more demanding and sophisticated, competition gets tougher, business is more complex and fast changing, and highly competent global account managers are in short supply. The managerial challenges of competing in a global world are more difficult in orders of magnitude than competing domestically. Life is especially tough when the corporation is not centrally focused on the global customer when corporate personnel across functions and around the world do not get it.To get it means understanding at a visceral level that success or failure with global customers maybe synonymous with success or failure of the entire enterprise. Unless all employees are focused in the firms relationship with its global customers, competitors that do get it will surpass them. Indeed, competitive advantage based on building global supplier customer relationships may be longer-lasting than competitive advantage based on products or services. Companies cancel products but they less easily cancel people, especially those that have served them well. But the promise of long-run sustainable competitive advantage can be secured only if the firm truly focuses in serving the global customer. No matter where they are located, all firm employees must understand they are competing in a global world and that success with global customers is the Holy Grail. T...
Louis Capozzi, Susan Rucci Crisis Management in the Age of Social Media Louis Capozzi, Susan Rucci Crisis Management in the Age of Social Media Новинка

Louis Capozzi, Susan Rucci Crisis Management in the Age of Social Media

4527 руб.
Social media has fundamentally changed the contract between institutions and the public. Today, people expect a conversation, not a one-way diatribe. That, combined with the speed of the Internet, changes the game for many companies in anticipating, managing, and ultimately avoiding an "instant crisis"-an instant crisis example is when Verizon added a $2 charge for all their customers; one hour later 100,000 signatures appeared on a Twitter petition, and soon Verizon was in the middle of a huge public relations crisis. Inside this book, you'll learn just how to manage this type of situation and meet the challenges of social media. Each chapter includes a description of a crisis, the timeliness of a good response, the effectiveness of this response, and an assessment of what works and what doesn't. Some examples of social media crises include Apple Computer, Netflix, JetBlue, Bank of America, Fed Ex, and public figures such as Anthony Weiner, Ashton Kutcher, and Jon Bon Jovi.
Peter Schulz CRM and the Australian food retail industry Peter Schulz CRM and the Australian food retail industry Новинка

Peter Schulz CRM and the Australian food retail industry

2202 руб.
Project Report from the year 2007 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 88%, Macquarie University (Graduate Accounting and Commerce Centre), course: MKTG814, Managing Customer Relations (post-graduate unit), 17 entries in the bibliography, language: English, abstract: The following report will analyse the Australian retail industry with regard to Customer Relationship Management (CRM) activities, with the focus being on food retail. As is the case in various other industries, this industry also has realised that it is easier and considerably cheaper to retain existing customers instead of attracting new customers in an ongoing process. Various tools of the CRM spectrum are currently being utilised and this report presents these, including a comparison which organisation appears to have the most successful and most promising strategy in terms of CRM. After identifying the main players in the industry, this report will analyse what can be done in relation to CRM within this industry. The next section concentrates on challenges that arise fororganisations willing to utilise CRM tools before detailing which CRM strategy each company appears to be using. Finally, a comparison of the different CRM strategies as well as an outlook will be provided, additionally offering recommendations to organisations that operate within this industry.
Penny Vedrenne Old Fashioned Destination Luggage Labels . Travel Posters. A Book of Stencils Penny Vedrenne Old Fashioned Destination Luggage Labels . Travel Posters. A Book of Stencils Новинка

Penny Vedrenne Old Fashioned Destination Luggage Labels . Travel Posters. A Book of Stencils

2264 руб.
Luggage Labels & Travel Posters became popular in the late 19th century to show where the well-traveled tourist has been. They also served as advertisements for exotic places, luxurious accommodations & glamorous methods of transportation. These stencils

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Magnetic: The Art of Attracting Business is a look at how consistently successful businesses are able to attract a steady and ever-increasing flow of customers. This innovative text examines a range of simple, powerful strategies that businesses of any size or type can use to attract new customers. The key is to do those things that harness the power of the single most important factor in buying decisions: positive word of mouth and referrals from happy existing customers. Magnetic businesses are intentional, strategic, and focused on creating positive experiences that become the stories their customers tell about them. Whether on the internet or face to face, it's what satisfied customers say about you that is the most powerful driver of growth for your business. Becoming Magnetic and attracting business, truly is an art, rather than a science, because every business is different, and uses a unique combination of strategy, people, and purpose to achieve success and growth. There is no one-size-fits-all formula, but with creativity and focus, any business can create a powerful revenue growth engine that continuously works to build and sustain success. Learn how to match successful growth strategies with your people, purpose, and culture to create your own unique 'magnetism' to attract business. Discover the simple, powerful keys to growth used by a range of market leading businesses, from a snowboard manufacturing startup company and a website design professional to a minor league baseball team and an family owned upscale grocery store. All of them utilize ideas that you can put to work immediately in your business to become Magnetic. Create a magnetic mindset in your people that leads not only to happier customers who refer others to you, but to more satisfied employees who help attract and recruit great new employees to keep your momentum going. Simplify and clarify how you think about your business to have your entire team become more focused, efficient, and effective in doing those few vitally important things that matters most in driving growth and sustaining success.
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