exploring hospitality sector through relationship marketing



Thom Poole The Little Cook Book of Customer Relationship Marketing Thom Poole The Little Cook Book of Customer Relationship Marketing Новинка

Thom Poole The Little Cook Book of Customer Relationship Marketing

1389 руб.
The Little Cook Book of CRM leads you through the 'ingredients' and 'recipes' of customer relationship marketing. A light-hearted but useful overview of the craft.
Giuseppe Codamo Nurturing B2B relationships Giuseppe Codamo Nurturing B2B relationships Новинка

Giuseppe Codamo Nurturing B2B relationships

3373 руб.
The importance of relationship marketing and its beneficial impact to organizations are now widely recognized. However, its actual adoption within the banking sector is still disputed. In fact, banks have been historically viewed as organizations less exposed to competition and as such less oriented to engage in marketing practices. Moreover, the traditional retail banking approach to customers has been in the past too focused on products. This implied a widespread adoption of transaction marketing models that only in recent years have been, at least partially, replaced by relationship marketing practices. In this perspective, the effectiveness of relationship marketing in the banking sector is still under scrutiny, and the purpose of this research is to identify and measure it within the context of a medium sized bank and with specific regard to the Small and Medium Enterprises (SME) segment. Furthermore, the scope of the research has been extended to identify possible patterns revealing under which conditions and over which clusters of clients, relationship marketing has the highest probability to deliver benefits to the adopting organization in a B2B setting.
Emerald Group Publishing Limited New Perspectives in Hospitality Management Emerald Group Publishing Limited New Perspectives in Hospitality Management Новинка

Emerald Group Publishing Limited New Perspectives in Hospitality Management

8389 руб.
New Perspectives in Hospitality Management is a unique collection of articles that represent the highest level of scholarship in hospitality research. The articles identify themes that have established themselves as key trends among academics. These include:- Human resource management challenges - new research on labour turnover in luxury hotels and how classic hospitality paradigms have developed - Hospitality marketing - how the tourism distribution channel has been transformed, perceptions on guests' perceptions of customer loyalty and transforming customer satisfaction into 'customer delight' - Experiences and behaviours - understanding quality aspects of restaurant image, hedonic and utilitarian values and how they influence restaurant image, and a customer-based approach to hotel experience and brand equity. The collection provides exemplary analysis of recent research trends concerning marketing and HRM research topics and methodology, while also looking to the future in terms of how information and communication technologies will shape the development of the hospitality sector. It will enable readers to access the most important 'thinkers' active in this arena today.
James Seligman Customer Experience in Modern Marketing James Seligman Customer Experience in Modern Marketing Новинка

James Seligman Customer Experience in Modern Marketing

2889 руб.
Customer Experience Management in Modern Marketing is a dynamic approach to the co-creation of value through the relationship. The book, chapter by chapter provides information, examples of how to develop and create a lasting experience for your customers
Sundeep Jhowry Customer Satisfaction in the Banking Sector Sundeep Jhowry Customer Satisfaction in the Banking Sector Новинка

Sundeep Jhowry Customer Satisfaction in the Banking Sector

8239 руб.
Among the various fields of management, marketing is perhaps the most ambitious and interesting one. Since long time marketing have evolved from being production oriented to customer oriented. The purpose of this study was to assess one of the components of customer relationship management in the banking sector with relation to the banking services provided, which is customer satisfaction. The data collected for this study was by the means of a survey questionnaire. The aim was to have a better idea of the areas in the banking services, which banks must exploit so that to enhance long term relationship with customers and to attract new customers from competitors. The services in which some amendments must be made are revealed in the discussions and analysis chapter.
Elbert Bryan Vidal Relationship Marketing In Focus Elbert Bryan Vidal Relationship Marketing In Focus Новинка

Elbert Bryan Vidal Relationship Marketing In Focus

3212 руб.
So much has been written about relationship marketing. And through the years, experts have cited multivariate models that tried to explain the concept and shed more light to it. What has been consistently agreed on is that relationship marketing's desired outcomes are to increase customer loyalty and word of mouth engagement. This is universally known in the marketing world as "relational outcomes". Through a vast and extensive research of businesses across different industries, this book has found out that there are certain things that business establishments need to give customers for them to exact the desired relational outcomes. The results of this industry analysis can be quite useful for assembling the right marketing mix and service quality strategies of companies. Ultimately, this book aims to help business's understand more about relationship marketing and give them ideas on how they can optimize relational outcomes.
Frank Neuhausen Marketing of Nike. An Analysis of Relationships with Customers and Suppliers Frank Neuhausen Marketing of Nike. An Analysis of Relationships with Customers and Suppliers Новинка

Frank Neuhausen Marketing of Nike. An Analysis of Relationships with Customers and Suppliers

2102 руб.
Seminar paper from the year 2012 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, , language: English, abstract: This is a short academic work on Nike's relationship model towards customers. It will be shown how strategically this process is generated.The subject of relationship marketing is discussed and compared to transaction marketing. Moreover a company overview of Nike is given.Within the last two decades relationship marketing has become a widely accepted marketing paradigm but it is debatable whether relationship marketing is a fundamentally new marketing approach or if it has been part of the traditional marketing theory all along.When applying Relationship Marketing, it is important to add value for the customer, otherwise he would not have a reason to enter a relationship with an organization. This added customer value can occur in the form of more trust to a company, a more customized service, a personal touch and the possibility to better answer customers' expectations. Due to the characteristics of a product, it is a lot more difficult to offer genuine personal touch compared with services, which signifies a challenge for Nike.
Paul Temporal Branding for the Public Sector. Creating, Building and Managing Brands People Will Value Paul Temporal Branding for the Public Sector. Creating, Building and Managing Brands People Will Value Новинка

Paul Temporal Branding for the Public Sector. Creating, Building and Managing Brands People Will Value

2650.52 руб.
How to apply for-profit marketing strategies to non-profit organizations Branding for the Public Sector presents powerful and effective branding strategies for the public sector illustrated through case studies and examples. The book covers branding architecture, brand vision, market research, brand perception, engagement, communication, managing brand change and much more. Additionally, the book highlights the future of public sector branding and how organizations in the public sector may be a key driver of economic growth and prosperity through the twenty-first century. Branding for the Public Sector offers expert guidance for managers and leaders who want to build powerful, influential brands in the public sector. Presents strategies and actions for building a powerful, memorable public sector brand Explains why the public sector will be the next huge growth sector in branding Explores the competencies needed to successfully manage a public sector brand
Mari Smith The New Relationship Marketing. How to Build a Large, Loyal, Profitable Network Using the Social Web Mari Smith The New Relationship Marketing. How to Build a Large, Loyal, Profitable Network Using the Social Web Новинка

Mari Smith The New Relationship Marketing. How to Build a Large, Loyal, Profitable Network Using the Social Web

1653.26 руб.
A top social media guru shares the secrets to expanding your business through relationships People have always done business with people they know, like, and trust. That's the essence of «relationship marketing.» Today, the popularity of online social networking has caused a paradigm shift in relationship marketing. This book helps businesspeople and marketers master this crucial new skill set. Social marketing expert Mari Smith outlines a step-by-step plan for building a sizable, loyal network comprised of quality relationships that garner leads, publicity, sales,, and more. If you're a businessman or businesswoman feeling the pressure to shift your approach to using social media marketing, to better understand the new soft skills required for success on the social web, and to improve your own leadership and relationship skills through emotional and social intelligence, this book is for you. Outlines how to become a significant «center of influence» for your customers and prospects Explains the unspoken rules of online etiquette—and the common «turnoffs» that drive customers and potential partners away Details the unique cultures of Facebook, Twitter, and other popular online platforms Shows exactly what to automate and delegate to build your social media persona, yet still retain the personal touch Even if you currently have zero presence online, this book will help you see measurable results in a short time.
Marc Müller Customer Relationship Marketing Marc Müller Customer Relationship Marketing Новинка

Marc Müller Customer Relationship Marketing

6039 руб.
Inhaltsangabe:Problemstellung: Ein wesentliches Ziel des Customer Relationship Marketings ist der Aufbau von langfristigen Kundenbeziehungen, welche sowohl für die Kunden als auch für die Unternehmung von Vorteil sind, was bedeutet, dass man „win-win“ Situationen anstrebt. Zahlreiche Autoren wie z.B. Grönroos sind der Meinung, dass es sich beim Beziehungsmarketing um einen Paradigma Wechsel handelt, der das klassische Marketing, welches sich auf die einzelnen Transaktionen fokussiert, ablöst. Dabei stellt sich die Frage, ob man in der Praxis diesen Wandel vom klassischen Marketing hin zum Beziehungsmarketing bzw. zum Customer Relationship Marketing ebenfalls vollzogen hat oder ob sich die Unternehmen noch in einer Übergangsphase befinden, in der sie beide Marketing Konzepte komplementär einsetzen. Schließlich lassen sich in der Praxis solch grundlegende Änderungen, welche Auswirkungen auf die gesamte Unternehmung haben, nicht so einfach vollziehen wie in der Theorie. Die Einführung von Customer Relationship Marketing ist neben seinen positiven Wirkungen jedoch auch mit Kosten verbunden. Daher stellt sich die Frage, ob der entstehende Nutzen durch Customer Relationship Marketing die zusätzlichen Kosten rechtfertigt und ob eine Unternehmung dies im Voraus beurteilen kann. Zudem muss man sich die Frage stellen, ob der potentielle Nutzen von Customer Relationship Marketing für alle Unternehmen gleich ist oder ob das Nutzenpotential von Branche zu Branche bzw. von Produktart zu Pr...
John Kuada, Robert Hinson Service Marketing in Ghana. A Customer Relationship Management Approach John Kuada, Robert Hinson Service Marketing in Ghana. A Customer Relationship Management Approach Новинка

John Kuada, Robert Hinson Service Marketing in Ghana. A Customer Relationship Management Approach

2889 руб.
Service Marketing in Ghana focuses on important service and customer management themes like the nature of services and their marketing challenges, challenges to the attainment of customer-oriented business cultures in Ghana, the building of business-to-business relationships, development of service marketing strategies; as well as knowing, assessing and managing your customers. The book provides important tips on raising the customer orientation culture of all businesses operating in Ghana. The book is written for junior, mid-level and senior management personnel across all organisations and business associations in Ghana; and Africa. It is also written for students who aspire to be practising managers one day. It is a must read and is especially highly recommended for professionals in diverse sectors aspiring to become service champions. Sectors that are likely to benefit from the book include the NGO community, banking, ICT, education, engineering, hospitality, manufacturing, health, public administration, public sector, insurance, aviation, microfinance, shipping, postal and courier services. Service Marketing in Ghana, a maiden publication of the Centre for Sustainability and Enterprise Development at the University of Ghana Business School, is jointly published with Adonis & Abbey Publishers (London).
Lea Horn Assessing the Potential of Sponsorship for Marketing Communications of Scottish Charities Lea Horn Assessing the Potential of Sponsorship for Marketing Communications of Scottish Charities Новинка

Lea Horn Assessing the Potential of Sponsorship for Marketing Communications of Scottish Charities

5314 руб.
Master's Thesis from the year 2017 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,3, Edinburgh Napier University, language: English, abstract: Recent trends in the charity sector predict a challenging future in terms of procuring funding, as the Scottish Government is likely to decrease funds allocated to the third sector. In this context, this study aims to critically evaluate the potential of sponsorship as a marketing communications method for Scottish charities with focus on charities as the sponsoring entity.The author considers this assessment important, as it possibly holds the potential to generate sustainable government-independent funding through increased brand and cause awareness. The study is supported by a qualitative mono-method inductive research approach consisting of seven individual face-to-face interviews with a panel of experts from the corporate and charity marketing industries. Comparing marketing communications theory, sponsorship theory in particular as well as third sector theory with the research findings, this research project arrives at outlining possibilities for the development of starting points to develop fund-procuring methods with the means of sponsorship or adapted forms of it. One can record the following assumptions in regard to the feasibility of an implementation of sponsorship into charity marketing communications: Sponsorship provides significant benefits in ter...
Omar Sajid After Marketing Omar Sajid After Marketing Новинка

Omar Sajid After Marketing

2890 руб.
The nature of marketing has changed dramatically over the last decade as marketers have begun to use new technologies and processes to create additional value for customers and their companies.These days corporations are more focused and concentrated with their customers and the stakeholders, that is why the interest in relationships is pretty high and thus they work in order to find out whether the relationship marketing do affect the company performance or not. Companies find a solution to this question that after marketing or relationship marketing effects the customer retention and satisfation or not?
Customer Based Brand Equity of Oil Marketing Companies in India Customer Based Brand Equity of Oil Marketing Companies in India Новинка

Customer Based Brand Equity of Oil Marketing Companies in India

6348 руб.
For a Brand to have value it must be valued by the customers.Brand equity is an asset of the company which is intangible and depends on customer brand association resulting to brand loyalty. India's oil market has so far been dominated by Public Sector Oil marketing Companies especially in the marketing of petroleum products. The customer behaviour that has intrigued the marketers and researchers for long, has been the indifferent behaviour exhibited by fuel consumers while making choice amongst these three public sector oil marketing to refuel their vehicles, one due to no price difference in the petrol marketed by oil marketing companies and secondly there is no perceived quality difference communicated to the customers. This research is an attempt to understand the customer based brand equity with the Public Sector Oil Marketing Companies with special reference to the city of Indore.The research highlights the level of brand awareness, perceived brand quality, brand association and brand loyalty expressed by the customers for each of the public sector oil marketing companies i.e. HPCL, BPCL and IOCL.
Naresh K. Malhotra, Can Uslay, Ahmet Bayraktar Relationship Marketing Re-Imagined. Marketing.s Inevitable Shift from Exchanges to Value Cocreating Relationships Naresh K. Malhotra, Can Uslay, Ahmet Bayraktar Relationship Marketing Re-Imagined. Marketing.s Inevitable Shift from Exchanges to Value Cocreating Relationships Новинка

Naresh K. Malhotra, Can Uslay, Ahmet Bayraktar Relationship Marketing Re-Imagined. Marketing.s Inevitable Shift from Exchanges to Value Cocreating Relationships

4502 руб.
Marketing is arguably amidst a paradigm shift. With the emerging value co-creation perspective, a single transaction can blossom to a process in which the customer and the marketer collaborate (rather than negotiate) for best total value through products, features, delivery terms, maintenance, and financing options for both B2B as well as B2C markets. Marketers increasingly need to develop and maintain long-term, win-win relationships that extend beyond customers, such as those with distributors, dealers, suppliers, competitors and other external influencers. Business executives, marketing students, and those who are interested in learning about the transformative power of relationship marketing and CRM analytics in the business enterprise would highly benefit from reading this book.
Alice Haupt Customer Relationship Marketing in der Luxusguterindustrie Alice Haupt Customer Relationship Marketing in der Luxusguterindustrie Новинка

Alice Haupt Customer Relationship Marketing in der Luxusguterindustrie

8277 руб.
Im Fokus dieser wissenschaftlichen Abhandlung steht das Customer Relationship Marketing in der Luxusgüterindustrie. Zahlreiche Unternehmen der Luxusgüterindustrie intensivieren ihre Vertriebsanstrengungen und entwickeln stetig neue Akquisitions- und Kundenbindungsprogramme, indem sie Methoden und Konzepte des Customer Relationship Marketings an die besonderen Gegebenheiten ihrer Branche anpassen. Die Techniken des Direct Marketing, ursprünglich hauptsächlich von Unternehmen des Mass Market genutzt, werden zukünftig von den großen Namen der Luxusgüterindustrie genutzt. Die Autorin analysiert sowohl das soziologische als auch das wirtschaftliche Umfeld der "Luxusbranche" unter besonderer Berücksichtigung der Servicequalität und erläutert, welche Customer Relationship Marketing Techniken den Ansprüchen der Luxusgüterindustrie am ehesten genügen.
Sabir M. Suleman, Anwar Noman, Hameed Raja Mazhar Leadership and Organizational Commitment Sabir M. Suleman, Anwar Noman, Hameed Raja Mazhar Leadership and Organizational Commitment Новинка

Sabir M. Suleman, Anwar Noman, Hameed Raja Mazhar Leadership and Organizational Commitment

8789 руб.
This study investigates the association of leadership styles (transformational and transactional) with the organizational commitment in UK electronic manufacturing sector. Data collection is made through research instrument (questionnaire) and applied statistical tools (Pearson correlation one tail test) through the SPSS on the collected data. Overall finding shows that leadership styles have positive relationship toward high the level of attachment or organizational commitment. Electronics manufacturing sector adopting transformational leadership style at divisional level and also play role at functional level while transactional leadership has play more role at operational level while also play little bit role at functional level. This research study adds knowledge in the body of literature regarding leadership style role in developing organizational commitment in electronic services manufacturing sector.
Sebastian Jespersen, Stan Rapp Release the Power of ENTANGLED MARKETING.. Moving Beyond Engagement Sebastian Jespersen, Stan Rapp Release the Power of ENTANGLED MARKETING.. Moving Beyond Engagement Новинка

Sebastian Jespersen, Stan Rapp Release the Power of ENTANGLED MARKETING.. Moving Beyond Engagement

1364 руб.
Книга "Release the Power of ENTANGLED MARKETING. Moving Beyond Engagement".Entangled Marketing is the new business model for building a supportive, enduring and mutually-rewarding customer relationship. Sebastian Jespersen and Stan Rapp have created this thought-provoking business and marketing model through their vision of entangling the brand and the consumer in an unbreakable, ongoing relationship. They find fault with today’s lock-step focus on engagement when advanced digital technology makes anything imaginable--truly doable.The book introduces a number of groundbreaking ideas centered around the ways a brand can provide meaning and value to customers to keep them in an ongoing relationship for life. The reader will be taken on a journey from the twentieth century’s arm’s-length relationships to the twenty-first century’s “Zero Degrees of Separation.” The authors maintain that bottom-line results improve exponentially when brand and customer act as a “one-plus-one” twosome.The ability to release the power of entangled marketing changes one’s thinking about how marketing can work best in the digital age.
Waqar Akram, Hadia Asghar, Zakir Hussain Prospects of Citrus Producers and Marketing in Pakistani California Waqar Akram, Hadia Asghar, Zakir Hussain Prospects of Citrus Producers and Marketing in Pakistani California Новинка

Waqar Akram, Hadia Asghar, Zakir Hussain Prospects of Citrus Producers and Marketing in Pakistani California

8914 руб.
Fruits and vegetables are important component in agriculture sector. Production and marketing studies were used to explore the cost parameters of the production and marketing and understand the inefficiency during production process and marketing channels. To observe the inefficiency during production, stochastic frontier production was used by using the primary data from two Tehsils of the Sargodha region known as Pakistan's California. It was concluded that all the input variables was directly related to technical efficiency except irrigation. Negative sign of the irrigation showed inverse relationship between irrigation and technical efficiency due to intercrop irrigation which resulted in over irrigation. Technical inefficiency model showed a positive relationship between age of the farmers, years of education and source of credit (dummy variable) while age-squared is inversely related to technical inefficiency. The marketing studies showed that by decreasing the number of the intermediaries in both form i.e. open and packed, not only the purchased price of the consumer decreased but also marketing efficiency of the market increased.
Siguaw Judy Strategic Hospitality Leadership. The Asian Initiative Siguaw Judy Strategic Hospitality Leadership. The Asian Initiative Новинка

Siguaw Judy Strategic Hospitality Leadership. The Asian Initiative

3180.62 руб.
Doing business in the tourism and hospitality scene in Asia can be very interesting and rewarding but also poses many challenges. Not many books have been written on the hospitality industry in Asia. Strategic Hospitality Leadership makes a useful contribution, providing the first specialized approach to the business of hospitality in Asia. The book is an invaluable resource of reference and insightful compendium by contributors who are the Cornell School of Administration's alumni, the Cornell-Nanyang Institute of Hospitality Management faculty, and members of its Joint Advisory Board. Their varied backgrounds and profound appreciation of the complexities in building enterprises from the ground up, or expanding an on-going business organization are the types of first-hand knowledge and perspective that is beneficial, informative, and inspirational to industry veterans and students alike. These contributors include chief executives and senior management of hotels and resorts, serviced apartments, restaurants, and food and beverage groups, who have been successful in Asia. Strategic Hospitality Leadership provides readers with the collective wisdom of these successful top executives on a range of topics including brand management, strategic direction, service, marketing, human resource, crisis management, business growth, leadership, portfolio management, best practices, and development. The book will help current and future leaders address major issues that are being and will continue to be confronted in the hospitality industry in Asia, and aims to increase the success of new entrants into Asia.
Mathias Lüdtke-Handjery How can databases improve sales. Mathias Lüdtke-Handjery How can databases improve sales. Новинка

Mathias Lüdtke-Handjery How can databases improve sales.

2052 руб.
Forschungsarbeit aus dem Jahr 2004 im Fachbereich BWL - Marketing, Unternehmenskommunikation, CRM, Marktforschung, Social Media, Note: 1,0, Dublin Institute of Technology (School of Marketing), 51 Quellen im Literaturverzeichnis, Sprache: Deutsch, Abstract: The evolution from transaction marketing to relationship marketing in recent years has resulted in a need for more rigorous databases and greater utilisation of current computerised tracking systems. Customer relationship management is a combination of people, processes and technology that seeks to understand organisations' customers. It is an integrated approach to managing relationships by focussing on customer retention and relationship development. Organisations that successfully implement customer relationship management will reap the rewards in customer loyalty and long runs profitability. The impact of information technology in the relationship marketing context, such as database management systems, data warehouses, and data mining, is increasing, due to technological development which facilitates the storage and analysis of massive amounts of data. However, successful implementation is elusive to many organisations, mostly because they do not understand that customer relationship management requires company-wide, cross-functional, customer-focused business re-engineering. Furthermore, while organisations are collecting and analysing data, consumers are becoming increasingly concerned about the privacy of their ...
Malcolm McDonald Marketing Plans for Services. A Complete Guide Malcolm McDonald Marketing Plans for Services. A Complete Guide Новинка

Malcolm McDonald Marketing Plans for Services. A Complete Guide

5035.41 руб.
Marketing Plans for Services, Third Edition is written in a pragmatic, action-orientated style and each chapter has examples of marketing planning in practice. The authors highlight key misunderstandings about marketing and the nature of services and relationship marketing. The marketer is taken step-by-step through the key phases of the marketing planning process and alerted to the barriers that can prevent a service organization being successful in introducing marketing planning. Practical frameworks and techniques are suggested for undertaking the marketing planning process and implementing the principles covered. The world renowned authors also tackle key organizational aspects relating to marketing planning which can have a profound impact on its ultimate effectiveness. These include: marketing intelligence systems; market research; organization development stages; marketing orientation. Marketing Plans for Services is for marketers in the service sector and students of marketing. “Marketing Plans for Services is clearly the premier text in the field. From an explanation of ‘why’ services are driving all marketing activities to ‘measuring the results’, and all things in between, this new and updated text explains why and how ‘services’ are the key elements for most all 21st century organizations. Follow the masters of service marketing to marketplace success.” Professor Don Schultz, Northwestern University “McDonald, Frow and Payne have worked extensively with a wide range of service businesses across the globe in successfully realising their growth opportunities. This experience shows in this practical text which contains all one needs to know in developing and implementing successful marketing plans for service organizations. This book represents a tested roadmap for planning services marketing success and combines an excellent balance of key concepts, frameworks and tools with practical advice. Their proven step-by-step marketing planning system for services and the examples of marketing plans make this a ‘must have’ book that should be on the desk of any forward-thinking services marketer.” Mark Veyret, Global Business Development Leader, PricewaterhouseCoopers “Marketing planning is crucial today where increased competition, complexity and the internet forces you to redefine your marketing strategy and focus more clearly on what is required to achieve improved results. If not, you will not succeed in meeting these challenges. McDonald, Frow and Payne are internationally recognized authorities in marketing planning and services marketing. Based on their extensive experience across in helping organizations from a wide range of service sectors, this book gives you the practical ‘how to’ skills to successfully implement strategic marketing plans.” Bob Barker, Vice President of Corporate Marketing and Digital Engagement, Alterian
Tanja Walker Customer Relationship Management for Luxury Skin Care Brands in the Selective Cosmetics Sector Tanja Walker Customer Relationship Management for Luxury Skin Care Brands in the Selective Cosmetics Sector Новинка

Tanja Walker Customer Relationship Management for Luxury Skin Care Brands in the Selective Cosmetics Sector

9352 руб.
Inhaltsangabe:Abstract: This thesis discusses the validity of Customer Relationship Management for luxury skin care brands in the selective cosmetics sector. Luxury skin care brands face limitations in applying CRM strategies due to their selective distribution strategy. The value of CRM is determined by analyzing communication tools, CRM opportunities and limitations. The example of „Club Biotherm”, a luxury skin care brand’s customer loyalty program, illustrates the findings, and recommendations are made in order to successfully implement a CRM strategy. Key Words: Customer value, Customer segmentation, Customer loyalty, Communication tools, Direct Marketing, Customer loyalty programs, Channel conflict management. Zusammenfassung: In der vorliegenden Diplomarbeit wird die Gültigkeit von Customer Relationship Management für Luxusmarken der Selektiven Kosmetik untersucht. Bei der Umsetzung von CRM Strategien werden Luxuskosmetikmarken mit Grenzen konfrontiert, welche durch das selektive Vertriebssystem entstehen. Die Wertigkeit von CRM wird anhand der Kommunikationsmaßnahmen, Chancen und Grenzen analysiert. An dem Beispiel des „Club Biotherm“, einem Kundenbindungsinstrument einer selektiven Luxuskosmetikmarke, werden die Ergebnisse erläutert sowie Handlungsempfehlungen entwickelt, um eine CRM Strategie erfolgreich durchzuführen. Schlüsselbegriffe: Kundenwert, Kundensegmentation, Loyalität, Kommunikationsmaßnahmen, Direkt Marketing, Kundenbindungsprogramme, Vertriebsmanagement...
Christian Schlosser Internationales Relationship Marketing. Der Einfluss der Kultur auf den Aufbau von Geschaftsbeziehungen Christian Schlosser Internationales Relationship Marketing. Der Einfluss der Kultur auf den Aufbau von Geschaftsbeziehungen Новинка

Christian Schlosser Internationales Relationship Marketing. Der Einfluss der Kultur auf den Aufbau von Geschaftsbeziehungen

2889 руб.
Bachelorarbeit aus dem Jahr 2010 im Fachbereich BWL - Marketing, Unternehmenskommunikation, CRM, Marktforschung, Social Media, Note: 1,7, Universität Hohenheim (Lehrstuhl für Marketing), Sprache: Deutsch, Abstract: Das Relationship Marketing wird seit den 1990er Jahren von vielen westlichen Marketingforschern als die Alternative zum traditionellen, transaktionsorientierten Ansatz des Marketing lanciert - zum Teil sogar als „Paradigmenwechsel" betrachtet - und erlebt seitdem einen Aufschwung in der wissenschaftlichen Literatur. Im Rahmen dieser Arbeit wird gezeigt, dass die Kultur ein wichtiger Einflussfaktor bei der Ausgestaltung von Geschäftsbeziehungen darstellt und der westliche Ansatz des Relationship Marketing nicht universell auf andere Ländermärkte anwendbar ist. Eine Geschäftsbeziehung kann in einem fremden Kulturkreis von unterschiedlichen Werten und Normen so geprägt sein, dass die Wirkungszusammenhänge der Beziehungszufriedenheit, dem Vertrauen, Commitment und der Beziehungsqualität in einer anderen Kausalität zueinander stehen. In Kulturen, die einen hohen Wert auf persönliche Beziehungen legen, kann sich die Implementierung einer Relationship Marketing-Strategie, die auf einem reinen Kosten-Nutzen-Kalkül basiert, als schwierig erweisen oder sogar scheitern. Um eine Geschäftsbeziehung in anderen Ländern erfolgreich auszugestalten, muss daher das Wertesystem dieser Landeskultur ausdrücklich mitberücksichtigt werden.
Sanjeev Pradhan, Diwash Gurung The impact of relationship marketing strategies on building customer value Sanjeev Pradhan, Diwash Gurung The impact of relationship marketing strategies on building customer value Новинка

Sanjeev Pradhan, Diwash Gurung The impact of relationship marketing strategies on building customer value

2039 руб.
Document from the year 2018 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, , course: Management and IT, language: English, abstract: The study is done to assess the correlation between the various forms of relationship marketing (RM) strategies and the resulting customer value. This study explains the various social and financial needs of the doctors from the pharmaceutical company perspective. This study helps to consider the best RM strategies to build better customer value. Questionnaire and personal interview method were considered to collect the data. Sample doctors were chosen from one of top seven hospitals here in Nepal. Study shows positive correlation between RM strategies and customer value. Multiple linear regression of adding social benefit and adding financial benefit with customer values shows the value of β1 (slope of adding social benefit RM strategies) and β2 (slope of adding financial benefit RM strategies) with 0.2679836 and 0.4662382 respectively, means that various relationship marketing strategies shows direct positive relationship with customer value.The study find that the pharmaceutical company need to care and socially satisfy their customer needs. For that, occasional initiation of phone call to their customer is necessary. Conflict or problem if any, needs to be handled properly. Good follow through on commitment is necessary. But adding financial benefit RM strategies like marketer expe...
Caryn FitzGerald Unveiling The Mystery Of Network Marketing Caryn FitzGerald Unveiling The Mystery Of Network Marketing Новинка

Caryn FitzGerald Unveiling The Mystery Of Network Marketing

989 руб.
A simple guide to the behind the scenes world of the network marketing (multi-level-marketing). Secrets to success within the industry and what you need to know before joining a company. Ideal for a new person exploring their options or a seasoned leader looking to educate their team members.
Foundations of Marketing Foundations of Marketing Новинка

Foundations of Marketing

6810 руб.
Foundations of Marketing provides a highly accessible and absorbing introduction that explores the combination between theory and real-world practice. Moreover, this contemporary text expands the generic marketing mix beyond the 7Ps to 10Ps with the inclusion of Psychology, Performance and Packaging. There are also discussions on the debate between the marketing mix and the relationship marketing schools of thought, competitive intelligence, marketing research, branding and the strategic implications of marketing.
The Routledge Companion to Nonprofit Marketing The Routledge Companion to Nonprofit Marketing Новинка

The Routledge Companion to Nonprofit Marketing

16958 руб.
This timely collection of cutting-edge articles offers a complete overview of marketing in the nonprofit sector. Written by a leading team of international experts, it examines the issues faced by public and nonprofit organizations in marketing and raising funds, and provides a comprehensive review of the latest research.
Elma Satrovic Merits of Life Insurance Elma Satrovic Merits of Life Insurance Новинка

Elma Satrovic Merits of Life Insurance

6502 руб.
Document from the year 2018 in the subject Economics - Finance, grade: 14, University of Sarajevo, language: English, abstract: In this book linear panel data estimators are employed to investigate the relationship between life insurance and economic growth. This study contributes to previous studies by using Maximum likelihood estimation of dynamic panel that was not used in previous studies concerning the aforementioned relationship; by controlling for number of factors thought to influence economic growth; by referring to a much larger number of countries and by exploring the relationship between life insurance and economic growth while controlling for the degree of financial sector development, as well as for the regional and income disparities. Sixteen models that explore the impact of control variables integrated singly in the equations and an integrated model that controls for the impact of all key variables are estimated. Empirical results reveal a significant positive relationship between life insurance and economic growth in models -. Education is reported to have a positive impact on economic growth. Government spending is found to have a negative impact on economic growth, while model reports that inflation has a negative impact on economic growth. Trade openness is not reported to have a significant impact on economic growth in model. Model reveals a significant positive impact of banking sector on economic growth; significant negative impact of non-life insuranc...
Bob Brotherton Researching Hospitality and Tourism Bob Brotherton Researching Hospitality and Tourism Новинка

Bob Brotherton Researching Hospitality and Tourism

5831 руб.
Книга "Researching Hospitality and Tourism".
MBA Robert Renner Strategische Marketing-Massnahmen in der Gesundheitswirtschaft mit Orientierung am Patienten MBA Robert Renner Strategische Marketing-Massnahmen in der Gesundheitswirtschaft mit Orientierung am Patienten Новинка

MBA Robert Renner Strategische Marketing-Massnahmen in der Gesundheitswirtschaft mit Orientierung am Patienten

5477 руб.
Masterarbeit aus dem Jahr 2009 im Fachbereich BWL - Marketing, Unternehmenskommunikation, CRM, Marktforschung, Social Media, Note: 2, Rheinische Fachhochschule Köln (Fachbereich Wirtschaft Rheinbach), Sprache: Deutsch, Abstract: The present work which is written within a MBA degree deals with the issue of strategic marketing activities in the health sector with the focus on patients. Because the health industry is becoming increasingly economically oriented and customer-developed marketing activities are becoming increasingly important. To be competitive, we need proven marketing methods for the health care market, where the patient is seen as a customer. In this work it will be considered as an important marketing base of corporate and presented a possible implementation of operational actions. That is described within the first chapters with the topics of health economics, patient orientation and marketing and to the specific needs of health care. Thereafter, the strategic objectives of the health system derived from them, as well as marketing strategies to connect to the operational activities. The implementation of the marketing mix applied for service, which is composed of product, price, place, promotion, personnel, physical facilities and process management. The result is a marketing concept, which shows strategic options for providers of health sector
Roy C Wood Hospitality Management Roy C Wood Hospitality Management Новинка

Roy C Wood Hospitality Management

5396 руб.
Книга "Hospitality Management".
Mohammednour Eltahir Modern Attitudes in Marketing Mohammednour Eltahir Modern Attitudes in Marketing Новинка

Mohammednour Eltahir Modern Attitudes in Marketing

4017 руб.
The marketing arena fertile ground for the study, as characterized by his dynamism, the show permanently and continuously many of the ideas and philosophies of the new aims interested in them access to the best ways to meet the needs and desires of the consumer and get satisfaction better and a high degree. Has appeared many of the trends that are interested and working to develop marketing activity in different marketing activities used in installations such as trends and internal marketing concepts - relationship Marketing - international Marketing - Marketing - Marketing environmental (green) - network marketing - TQM - competitive advantage - knowledge management marketing.
Nick Williams 207 WAYS To Market Your Childcare Business. And Get More Enquiries Through Your Door Nick Williams 207 WAYS To Market Your Childcare Business. And Get More Enquiries Through Your Door Новинка

Nick Williams 207 WAYS To Market Your Childcare Business. And Get More Enquiries Through Your Door

1402 руб.
Running any type of business can be demanding, particularly in the childcare sector when a huge amount of your time is not only taken up looking after the children and liaising with parents, but also dealing with endless amounts of paperwork, not to mention keeping your team motivated. With all your other priorities, marketing is often neglected in the childcare sector; but ironically, choosing the right childcare for our child is not only one of the biggest trust based decisions of our lives, it’s also one of the biggest financial investments we make. So with competition getting tougher, just being high quality is no longer enough to set you apart from the competition and secure the enrolment. You need to know how to market your business and set yourself apart from the competition. In this book he shares 207 strategies to not only transform the number of enquiries you get into your business and convert them into an enrollment, but then how to nurture your relationship with the customer, so they stay with you and refer their friends and family. He refers to this as childcare relationship marketing.Nick Williams is an award-winning marketer and childcare consultant who has owned childcare businesses since he left University back in 2002. He’s also the founder of Childcare Marketing Ideas, a global online group that brings childcare professionals together from around the World to share ideas and marketing examples that are delivering great results. You can find out more by visi...
Betsy Bender Stringam, Charles G. Partlow A Profile of the Hospitality Industry Betsy Bender Stringam, Charles G. Partlow A Profile of the Hospitality Industry Новинка

Betsy Bender Stringam, Charles G. Partlow A Profile of the Hospitality Industry

4489 руб.
The hospitality industry is one of the world's largest and oldest industries. A Profile of the Hospitality Industry provides an inside look to the strategies of this industry. This book reviews the developments, challenges, and opportunities for the hotel, restaurant, foodservice and gaming industries. The hospitality industry is unique in many aspects which makes this book a must read for hospitality students, business students and those interested in management strategy.
Lucy Moore Messy Hospitality Lucy Moore Messy Hospitality Новинка

Lucy Moore Messy Hospitality

1764 руб.
In this book Lucy Moore, the pioneer of Messy Church, explores the Christian principle of hospitality. She addresses the theology of hospitality and how it can be expressed at the welcome table, the activity table, the Lord's Table, the meal table, and in the home. Also included is learning from the secular hospitality industry, how to train Messy Church teams in hospitality, and five session plans for Messy Churches. Each section contains audit-style questions for the reader to apply in their own context.
André Strobach Neue Wege im Customer Relationship Management und Marketing mit Web 2.0 André Strobach Neue Wege im Customer Relationship Management und Marketing mit Web 2.0 Новинка

André Strobach Neue Wege im Customer Relationship Management und Marketing mit Web 2.0

3564 руб.
Bachelorarbeit aus dem Jahr 2010 im Fachbereich BWL - Marketing, Unternehmenskommunikation, CRM, Marktforschung, Social Media, Note: 1,3, Technische Hochschule Wildau, ehem. Technische Fachhochschule Wildau (Wirtschaft, Verwaltung und Recht), Sprache: Deutsch, Abstract: Die zunehmende Verbreitung von Web 2.0-Technologien stellt neue Anforderungen und birgt neue Potenziale im Customer Relationship Management und Marketing.Diese Arbeit soll ein allgemeines Verständnis für die Dynamik des Begriffs Web 2.0 schaffen. Die Funktionsweisen der verschiedenen Technologien des Web 2.0 werden praxisnah veranschaulicht. Anwendungsbeispiele sollen verdeutlichen, wie das Customer Relationship Management in seinen Prozessen, insbesondere dem Marketing, unterstützt werden kann. Es soll Klarheit darüber entstehen, was von einem Engagement hinsichtlich Web 2.0 erwartet werden kann und in welchen Fällen dieses sinnvoll ist.Weiterhin soll eine Vorstellung darüber entstehen, was Web 2.0 heute bedeutet und bereits in naher Zukunft bedeuten kann.
Naomi Chabongwa Tourism and hospitality training among Botswana.s tertiary institution. A stakeholder perspective Naomi Chabongwa Tourism and hospitality training among Botswana.s tertiary institution. A stakeholder perspective Новинка

Naomi Chabongwa Tourism and hospitality training among Botswana.s tertiary institution. A stakeholder perspective

6302 руб.
Master's Thesis from the year 2014 in the subject Tourism, grade: pass, Midlands State University (Midlands State University), course: Masters of Commerce in Tourism and Hospitality, language: English, abstract: This study was carried out to appraise the tourism and hospitality training in Botswana's institutions from a stakeholder's perspective. The stakeholders in this research were limited to the students and trainers/lecturers. The objectives of the study were: to determine stakeholders perceptions on the strengths of tourism and hospitality training among Botswana's tertiary institutions, to determine stakeholders perceptions on the weaknesses of tourism and hospitality training among Botswana's tertiary institutions, to determine the challenges faced by tourism and hospitality tertiary institutions with regard to delivering tourism training, to recommend strategies that may be adopted to improve the quality of tourism and hospitality training among Botswana's tertiary institutions. The purpose of the research was to examine the existing gap between the tourism and hospitality training and tourism manpower needs in Botswana. Current literature evaluation on the hospitality and tourism education and training shows a number of differences for the tourism and hospitality manpower needs especially in developed countries. The study adopted a qualitative technique which involved both students and industry staff filling the questionnaires and also head o...
Jeff Hasen Mobilized Marketing. How to Drive Sales, Engagement, and Loyalty Through Mobile Devices Jeff Hasen Mobilized Marketing. How to Drive Sales, Engagement, and Loyalty Through Mobile Devices Новинка

Jeff Hasen Mobilized Marketing. How to Drive Sales, Engagement, and Loyalty Through Mobile Devices

1653.26 руб.
Integrate your mobile marketing program and take your brand to the next level Mobile marketing is finally entering the forefront of the marketing realm as megabrands roll out million-dollar budgets and small businesses have turned to the channel for its affordability, measurability, and repeatable successes in producing sales and driving engagement and loyalty. Through insights from bold industry visionaries and fellow mobile pioneers, Mobilized Marketing takes readers through campaigns worth repeating and others that are not. Learn the many roads that marketers can take and the proven strategies and tactics that move products and build loyalty through the consumer's most personal device. With examples from the more than 130,000 campaigns developed by mobile marketing leader Hipcricket, Mobilized Marketing breaks down how brands of all sizes have performed in their mobile efforts—why some have failed and how others bravely turned to mobile. Demonstrates how to integrate mobile into marketing programs and how to effectively measure it Explains how to make your existing marketing spends work harder Delivers step-by-step instructions on how to optimize campaigns in real-time Shows how to determine which mobile tactics are keepers and which are not It's time to mobilize your marketing programs and drive your profits to new heights.
Dr. Trudy Simmons, Brian Simmons The Seven Bridges. A Handbook for a Christ-Centered Marriage Dr. Trudy Simmons, Brian Simmons The Seven Bridges. A Handbook for a Christ-Centered Marriage Новинка

Dr. Trudy Simmons, Brian Simmons The Seven Bridges. A Handbook for a Christ-Centered Marriage

1702 руб.
The Seven Bridges is a handbook for a Christ-centered marriage. It will help couples grow in their relationship with God and each other by exploring the seven attributes of God's relationship to mankind that he designed to be reflected in a marriage.
Michael Dunn The Marketing Accountability Imperative. Driving Superior Returns on Marketing Investments Michael Dunn The Marketing Accountability Imperative. Driving Superior Returns on Marketing Investments Новинка

Michael Dunn The Marketing Accountability Imperative. Driving Superior Returns on Marketing Investments

3176.65 руб.
Making accountable marketing decisions to improve the efficiency of spending In this practical guide, Prophet CEO Michael Dunn teams up with marketing effectiveness expert Chris Halsall to help marketing managers and CMOs make better marketing spending decisions and better evaluate the success or failure of these decisions. They show how to sort through the clutter of metrics, measurement, and analytic options, and provide the practical information needed to help establish the marketing accountability imperative–highlighting the critical need for more effective stewardship of marketing spending.
Rohit Verma The Cornell School of Hotel Administration on Hospitality. Cutting Edge Thinking and Practice Rohit Verma The Cornell School of Hotel Administration on Hospitality. Cutting Edge Thinking and Practice Новинка

Rohit Verma The Cornell School of Hotel Administration on Hospitality. Cutting Edge Thinking and Practice

2647.21 руб.
This cutting edge and comprehensive book—with contributions from the star faculty of Cornell University's School of Hotel Administration—offers the latest thinking on the best practices and strategies for hospitality management. A must for students and professionals seeking to enter or expand their reach in the hospitality industry, The Cornell School of Hotel Administration on Hospitality delivers the authoritative advice you need to: Develop and manage a multinational career and become a leader in the hospitality industry Maximize profits from franchise agreements, management contracts, and leases Understand and predict customer choices, and motivate your staff to provide outstanding service Manage hospitality businesses and the real estate underlying the businesses Control costs, coordinate branding strategy, and manage operations across multiple locations
Animal: Exploring the Zoological World Animal: Exploring the Zoological World Новинка

Animal: Exploring the Zoological World

6470 руб.
Explore the beauty and diversity of the animal world through more than 300 captivating images from across time and from every corner of the globe Animal: Exploring the...
Jen Elmquist Relationship Reset. Secrets from a Couples Therapist That Will Revolutionize Your Love for a Lifetime Jen Elmquist Relationship Reset. Secrets from a Couples Therapist That Will Revolutionize Your Love for a Lifetime Новинка

Jen Elmquist Relationship Reset. Secrets from a Couples Therapist That Will Revolutionize Your Love for a Lifetime

1502 руб.
Relationship Reset reveals the secrets to becoming a better couple through exposing valuable information from current research and identifying critical insights that make relating easier. By reading Relationship Reset you will learn: The Core Elements—define what’s “normal” for your relationship to experience and how to navigate through the tough spots. The Mind Benders—learn to take personal, thought shifting actions that will change your relationship for the better. The Muscle Builders—engage in exercises together that will strengthen and stabilize your love for a lifetime.Crafted specifically for all couples, Relationship Reset focuses on making committed relationships last by offering simple and essential skills in an interactive format. Whether at the beginning of your union or well down the road, this book will revolutionize your relationship!
Philip Kotler Marketing Insights from A to Z. 80 Concepts Every Manager Needs to Know Philip Kotler Marketing Insights from A to Z. 80 Concepts Every Manager Needs to Know Новинка

Philip Kotler Marketing Insights from A to Z. 80 Concepts Every Manager Needs to Know

2319.21 руб.
The most renowned figure in the world of marketing offers the new rules to the game for marketing professionals and business leaders alike In Marketing Insights from A to Z, Philip Kotler, one of the undisputed fathers of modern marketing, redefines marketing's fundamental concepts from A to Z, highlighting how business has changed and how marketing must change with it. He predicts that over the next decade marketing techniques will require a complete overhaul. Furthermore, the future of marketing is in company-wide marketing initiatives, not in a reliance on a single marketing department. This concise, stimulating book relays fundamental ideas fast for busy executives and marketing professionals. Marketing Insights from A to Z presents the enlightened and well-informed musings of a true master of the art of marketing based on his distinguished forty-year career in the business. Other topics include branding, experiential advertising, customer relationship management, leadership, marketing ethics, positioning, recession marketing, technology, overall strategy, and much more. Philip Kotler (Chicago, IL) is the father of modern marketing and the S. C. Johnson and Son Distinguished Professor of International Marketing at Northwestern University's Kellogg Graduate School of Management, one of the definitive marketing programs in the world. Kotler is the author of twenty books and a consultant to nonprofit organizations and leading corporations such as IBM, General Electric, Bank of America, and AT&T.
Rehan Ayesha Relationship. Financial Leverage and Dpo Ratios of Cos Listed at Kse Rehan Ayesha Relationship. Financial Leverage and Dpo Ratios of Cos Listed at Kse Новинка

Rehan Ayesha Relationship. Financial Leverage and Dpo Ratios of Cos Listed at Kse

8514 руб.
Dividends are important for the shareholders as well as for the managers of the company.In a firm dividend decision affects the capital structure of a firm. Presence of debt in the capital structure of a firm restricts the firm in certain areas and these restrictions sometimes compel the companies to go for the omission of dividends or to set a lower dividend payout ratio. Lower dividend payout refers to the higher retained earnings, higher liquidity and lesser chances of getting into more debt. This study aims to find the relationship and impact of financial leverage on the dividend policy of the firms in the Chemical and Pharmaceutical Sector and the Fuel and Energy Sector listed at Karachi Stock Exchange (Pakistan). The results of the study revealed that Fuel and Energy Sector is more indebted than the Chemical and Pharmaceutical Sector and the financial leverage has a negative relationship with the dividend payout ratio of the firms.
Nathan Pollack Healing Through Meeting Nathan Pollack Healing Through Meeting Новинка

Nathan Pollack Healing Through Meeting

4264 руб.
Healing through Meeting: How to survive the Health Care Chaos (the clinical relationship is the primary tool of diagnosis and treatment)
Arit Edet-Nkpubre Roller coaster Arit Edet-Nkpubre Roller coaster Новинка

Arit Edet-Nkpubre Roller coaster

2327 руб.
Numerous studies have been carried out to examine the relationship between external debt and economic growth; external debt and economic development; institutions and economic growth; but little or no attention has been made to simultaneously explore the relationship between external debt, institutions, economic growth and economic development. This paper fills that gap by focusing on the neglected aspect of the simultaneous effect of each term on one another. It accomplishes this task by exploring the relationship between external debt management and the growth or development of the economy.
Eric Groves The Constant Contact Guide to Email Marketing Eric Groves The Constant Contact Guide to Email Marketing Новинка

Eric Groves The Constant Contact Guide to Email Marketing

1653.26 руб.
The leading email marketing firm shows you how to create high-impact, low-cost campaigns Email marketing is an incredibly cost-effective way to establish and build relationships that drive business success. But, it can also be a challenge because the inbox is a hostile environment. Whether your email is noteworthy—or an annoying waste of your customer's time—depends on your ability to stick to stick the fundamentals of good marketing and authentic relationship building. The Constant Contact Guide to Email Marketing presents best practices and relationship-building principles from America’s leading email marketing firm. With over 280,000 small business and non-profit clients, Constant Contact is constantly testing and learning what works and what doesn't, and it's all here. There's no other email guide on the market that provides this level of comprehensive, practical guidance. Whether you're starting your own small business or need to grow on a shoestring budget, this book will get you up to speed fast. Learn about: Ten email pitfalls that will get your business into trouble Ten things your customers expect you to do The «soft» benefits of email marketing Using email in combination with other marketing efforts How four types of permissions can make or break your strategy Building an email list that is valuable and effective Creating valuable content Choosing an effective, professional email format Ensuring your emails are delivered, opened, and read With The Constant Contact Guide to Email Marketing, you'll learn to avoid the common mistakes of email marketing, give your customers content they love, and combine an effective email marketing strategy with your traditional marketing efforts—giving you way more bang for your marketing buck.
Simon Hepburn Marketing Your School Simon Hepburn Marketing Your School Новинка

Simon Hepburn Marketing Your School

1239 руб.
"A thoroughly worthwhile read. 'Marketing Your School' is a perfect guide for all those charged with schools' marketing. Especially good for those just starting out, or for schools who do not have a large marketing function. Packed with many excellent ideas and a really useful chapter on evaluating marketing." Rachel Hadley-Leonard, Founder of RHL Consulting. The book includes advice from experts in design (Helen West), customer relationship marketing (Tim Latham) and primary school marketing (Nic Eversett) as well as case studies from private and state schools. Each chapter concludes with a handy checklist. To find out more about the ideas behind the book visit www.marketingadviceforschools.com
Christoph Müller Social Media Marketing Christoph Müller Social Media Marketing Новинка

Christoph Müller Social Media Marketing

2727 руб.
Scientific Essay from the year 2011 in the subject Communications - Multimedia, Internet, New Technologies, grade: A, The University of Surrey, language: English, abstract: This paper aims to present a critical and evaluative analysis on the emergence and principles of social media marketing and its true potential to enhance an organisation's marketing efforts. In particular, it outlines the shift in consumer power, influence and behaviour over the last few decades, the development and contemporary notions of relationship-oriented marketing and the contribution of social media in all these processes. Furthermore, the paper deals with the concept of customer relationship management, applicable online marketing techniques and the way social media can be integrated in an organisation's marketing activities in terms of customer acquisition, retention and extension. Notions of the potential of social media marketing in the hotel industry are set in context with online marketing best practice and theoretical assumptions to identify possible contradictions and knowledge gaps.
Cambridge English for Marketing (+ CD-ROM) Cambridge English for Marketing (+ CD-ROM) Новинка

Cambridge English for Marketing (+ CD-ROM)

1707 руб.
Endorsed by the Chartered Institute of Marketing (CIM), this short course (40-60 hours) uses practical tasks and realistic scenarios to develop the specialist language and communication skills needed for a career in marketing. Cambridge English for Marketing covers a wide range of marketing topics, from understanding the role of marketing in an organisation through to launching a new product. The ten standalone units allow learners to focus on the areas of marketing most important to them and as well as teaching specialist vocabulary and marketing theory, the course also develops job-specific skills such as carrying out marketing audits, preparing marketing campaigns, organising events and developing digital marketing strategies. The course requires no specialist knowledge on the part of the teacher and comprehensive teacher's notes are available online.
Ogalo Elisha Kenya.s Public Sector Procurement Challenges Ogalo Elisha Kenya.s Public Sector Procurement Challenges Новинка

Ogalo Elisha Kenya.s Public Sector Procurement Challenges

6589 руб.
This book provides a systematic and detailed information on what ails public sector procurement not only in Kenya's Public Sector but in Most Developing Nations in Africa. Public Sector Procurement is the single most important way in which tax payers money is spent for purposes of infrastructure development and for the benefit of the general public through improved service delivery. This calls for specific attention and scrutiny with a view of enhancing efficiency to ensure value for money. Finally, it is important for policy makers to understand the challenges bedeviling public sector procurement.It only then that they will be in a position to draw sound procurement policies for the enhancement of efficiency in the public sector procurement.
Dave Dhara, Raval Brahmdutta Implementation of Information Technology in Pharmaceutical Management Dave Dhara, Raval Brahmdutta Implementation of Information Technology in Pharmaceutical Management Новинка

Dave Dhara, Raval Brahmdutta Implementation of Information Technology in Pharmaceutical Management

8377 руб.
The present research work puts emphasis on the Implementation of Information technological advancement used in an evolving pharmaceutical industry. Due to the cut throat competition in Generic pharmaceutical sector, nowadays it's more important to have an efficient PMIS (Pharmaceutical Management Information System). This project can also be seen as the bridging stone between the Information technologies and marketing of different Pharmaceutical products. The Project work is carried out in Lincoln Pharmaceuticals Ltd. There are many different marketing strategies and newer web based technologies that can be used for the efficient Customer Relationship Management, Enterprise Resource Planning & most importantly for the Sales Force Automation activities. The first part of the study is focused on the Customer Relationship Management strategies that describes how the company retains and builds new customers in market. In the second part, the detailed study includes different functionality of the company's Online Reporting System known as "Advanz C101Rx - SFA". It is an important IT tool for marketing and sales personals used to target the customer population for achieving Sales force.
Max Adler A study of Marketing and Online Marketing Tools which improve online success Max Adler A study of Marketing and Online Marketing Tools which improve online success Новинка

Max Adler A study of Marketing and Online Marketing Tools which improve online success

4839 руб.
Bachelor Thesis from the year 2010 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1,6, University of Lincoln (Business and Law), language: English, abstract: AbstractTitle: A study of Marketing and Online Marketing tools which improve online success.PurposeThe objective of this study was to identify and analyse the opportunities of new technologies for companies and how they take benefit of it. The most important online marketing tools were presented in detail to underpin the theoretic concepts of marketing.MethodologyA literature review about marketing and online marketing objectives were carried out. This was used on recent occurrences and developments in the online marketing sector.FindingsOnline marketing is not only important for companies to increase turnover, it is nowadays necessary to stay competitive to survive. Companies which do not implement online marketing in their classical marketing activities have a strong competitive disadvantage in today's environment.Research limitations / implicationsMore insight could be given on how important online marketing is for different industrial sectors. In some sectors a classical customer relationship could be still more important than others, so one has to be cautious with generalisations about how useful online marketing is for each company individually.Practical implicationsSmall and middle-sized companies which still have no idea of how to implement an online marketing c...
Christian Schlosser Internationales Relationship Marketing. Der Einfluss der Kultur auf den Aufbau von Geschaftsbeziehungen Christian Schlosser Internationales Relationship Marketing. Der Einfluss der Kultur auf den Aufbau von Geschaftsbeziehungen Новинка

Christian Schlosser Internationales Relationship Marketing. Der Einfluss der Kultur auf den Aufbau von Geschaftsbeziehungen

6189 руб.
Das Relationship Marketing wird seit den 1990er Jahren von vielen westlichen Marketingforschern als die Alternative zum traditionellen, transaktionsorientierten Ansatz des Marketings lanciert - zum Teil sogar als „Paradigmenwechsel" betrachtet - und erlebt seitdem einen Aufschwung in der wissenschaftlichen Literatur. Oft betrachten existierende Studien Relationship Marketing jedoch nur auf nationaler Ebene und aus der Sicht westlicher Manager. Daraus abgeleitete Handlungsimplikationen können somit lediglich im westlichen Kulturkreis gelten und nur eingeschränkt auf andere Ländermärkte übertragen werden. Das vorliegende Buch hat daher das Ziel, den Einfluss der Kultur bei der Ausgestaltung internationaler Geschäftsbeziehungen anhand eines westlichen und asiatischen Ländermarktes exemplarisch aufzuzeigen. Es wird gezeigt, dass die Kultur ein wichtiger Einflussfaktor bei der Ausgestaltung von Geschäftsbeziehungen darstellt und der westliche Ansatz des Relationship Marketings nicht universell auf andere Ländermärkte übertragbar ist. Eine Geschäftsbeziehung kann in einem fremden Kulturkreis von unterschiedlichen Werten und Normen so geprägt sein, dass die Wirkungszusammenhänge der unterliegenden Konstrukte des Relationship Marketings - der Beziehungszufriedenheit, dem Vertrauen, Commitment und der Beziehungsqualität - in einer anderen Kausalität zueinander stehen. In Ländermärkten wie in China, die einen hohen Wert auf persönliche Beziehungen legen, kann sich die Implementieru...
Marcus Blatt Databasegestutzte Marketing-Kommunikation im Internet als Instrument des Relationship-Marketing fur reproduzierbare Kulturguter Marcus Blatt Databasegestutzte Marketing-Kommunikation im Internet als Instrument des Relationship-Marketing fur reproduzierbare Kulturguter Новинка

Marcus Blatt Databasegestutzte Marketing-Kommunikation im Internet als Instrument des Relationship-Marketing fur reproduzierbare Kulturguter

4739 руб.
Inhaltsangabe:Einleitung: Die vorliegende Diplomarbeit dokumentiert, wie das Internet gezielt eingesetzt werden kann, um eine Kundenbeziehung über das Internet im Sinne der Gedanken des Relationship-Marketing aufzubauen. Erläutert wird dies im besonderen am Beispiel reproduzierbarer Kulturgüter, explizit durch intensive, sowohl quantitative als auch qualitative, Betrachtung des Marktes für Tonträger und Bücher. Die Voraussetzung die eine individuelle Beziehungspflege erst ermöglicht ist die Anbindung des Marketing-Kommunikations-Systems an eine Database. Nach einer Untersuchung der Unzulänglichkeiten klassischer Marketing-Kommunikation wie auch bisheriger Ansätze über das Medium Internet selber, nennt der Autor Beispiele im Hinblick auf eine databasegestützte und marketinggerechte Erfassung, Aufbereitung und Nutzung von Kundendaten. Beschrieben werden die Funktionsweise von Recommendation-Systemen, das Ausnutzen von Cross-Selling-Potentialen, die Vorteile eines Community-Linking und die Möglichkeiten einer kundenorientierten Leistungsindividualisierung. Inhaltsverzeichnis:Inhaltsverzeichnis: Abbildungsverzeichnis5 Abkürzungsverzeichnis6 1.PROBLEMSTELLUNG UND EINFÜHRUNG IN DIE THEMATIK7 1.1INFORMATIONSÜBERLASTUNG, ERFORDERNIS DER INDIVIDUALBEHANDLUNG UND CO7 1.2NOTWENDIGKEIT DES RELATIONSHIP-MARKETING10 1.3BEGRIFFSERKLÄRUNGEN11 1.3.1Marketing-Kommunikation11 1.3.2Relationship-Marketing11 1.3.3Database-Marketing12 1.3.4Das Internet und seine Dienste13 1.3.4.1World wide web15 1....
Asa-Michael Shalom The Book on Marketing Your Small Business Startup Asa-Michael Shalom The Book on Marketing Your Small Business Startup Новинка

Asa-Michael Shalom The Book on Marketing Your Small Business Startup

1742 руб.
As a recognized leader of new-age marketing strategy and sales success, Asa-Michael Shalom outlines a clear plan for small businesses to meet their profit potential. Shalom's method is both sophisticated and accessible. You will learn to prioritize organization, capitalize on effective marketing campaigns, and deliver a powerful offer while successfully maintaining client relationships. Asa-Michael Shalom is a Small Business Marketing Coach and Certified Financial Manager who shares the knowledge he has learned through his experiences as an owner of numerous start-up companies and new-age businesses in The Book on Marketing your Small Business Startup. This book provides advice and examples to help your small business improve its profit margins through a well-designed marketing program.
Jonas Lutz Best Practice in Sustainability Reporting. Comparing Sustainability Performance Reports among International Hotel Chains Jonas Lutz Best Practice in Sustainability Reporting. Comparing Sustainability Performance Reports among International Hotel Chains Новинка

Jonas Lutz Best Practice in Sustainability Reporting. Comparing Sustainability Performance Reports among International Hotel Chains

5202 руб.
Bachelorarbeit aus dem Jahr 2014 im Fachbereich Hotelfach / Gaststättengewerbe, Note: 1,4, Internationale Fachhochschule Bad Honnef - Bonn, Sprache: Deutsch, Abstract: This thesis investigates the reasons of sustainability reporting on the social dimension of the biggest hotel companies worldwide and examines their utility from a marketing perspective. The usefulness and comparability of sustainability reports published by these companies is assessed using a content analysis of seven reports. The findings of the research, together with a review of existing reporting frameworks, lead to the conclusion that reporting on the social dimension lies behind the other dimensions. As there is still room for improvement, the communication of the sustainability efforts taken works very well. To reach the full potential of sustainability reporting on the social dimension sector-specific guidance for the hospitality industry and commonly social indicators are suggested.
Agnes Trojan Relationship Marketing und personlicher Verkauf Agnes Trojan Relationship Marketing und personlicher Verkauf Новинка

Agnes Trojan Relationship Marketing und personlicher Verkauf

5364 руб.
Diplomarbeit aus dem Jahr 2004 im Fachbereich BWL - Marketing, Unternehmenskommunikation, CRM, Marktforschung, Social Media, Note: 1,7, Freie Universität Berlin (Institut für Marketing, FB Wirtschaftswissenschaft), 124 Quellen im Literaturverzeichnis, Sprache: Deutsch, Abstract: Durch das Aufkommen des Relationship Marketing ist ein neuer Fokus der Marketingorientierung in den Vordergrund gerückt. Während in der Vergangenheit einzelne Transaktionen sowie die Gewinnung von Neukunden die Marketingkonzeptionen dominierten, wird heute die Bedeutung des Aufbaus und Pflege von Kundenbeziehungen für die Sicherung des langfristigen Unternehmenserfolges erkannt. Diese Umorientierung innerhalb des Marketings von der Transaktion hin zu einer Beziehung wurde hervorgerufen durch die gesättigten und stagnierenden Märkte, sowie ansteigenden Konkurrenzdruck. Ferner bieten die überragenden Qualitäts- oder Quantitätsvorteilen keine ausreichende Sicherung der Marktposition, da sie wegen dem ansteigenden technologischen Fortschritt von der Konkurrenz leicht imitiert werden können! Der starke Wettbewerbsdruck auf den Märkten hat zufolge, dass ein Anbieter seinen Marktanteil nur noch zu Lasten eines anderen Anbieters erweitern kann. Einen neuen Weg, der aus dieser kritischen Situation herausführen könnte, stellt das Relationship Marketing Konzept dar und damit einhergehend rückt die Beziehungsorientierung zum Mittelpunkt der Betrachtung. Das vorliegende Buch soll aufzeigen, dass der persönliche Ve...

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Marketing Plans for Services, Third Edition is written in a pragmatic, action-orientated style and each chapter has examples of marketing planning in practice. The authors highlight key misunderstandings about marketing and the nature of services and relationship marketing. The marketer is taken step-by-step through the key phases of the marketing planning process and alerted to the barriers that can prevent a service organization being successful in introducing marketing planning. Practical frameworks and techniques are suggested for undertaking the marketing planning process and implementing the principles covered. The world renowned authors also tackle key organizational aspects relating to marketing planning which can have a profound impact on its ultimate effectiveness. These include: marketing intelligence systems; market research; organization development stages; marketing orientation. Marketing Plans for Services is for marketers in the service sector and students of marketing. “Marketing Plans for Services is clearly the premier text in the field. From an explanation of ‘why’ services are driving all marketing activities to ‘measuring the results’, and all things in between, this new and updated text explains why and how ‘services’ are the key elements for most all 21st century organizations. Follow the masters of service marketing to marketplace success.” Professor Don Schultz, Northwestern University “McDonald, Frow and Payne have worked extensively with a wide range of service businesses across the globe in successfully realising their growth opportunities. This experience shows in this practical text which contains all one needs to know in developing and implementing successful marketing plans for service organizations. This book represents a tested roadmap for planning services marketing success and combines an excellent balance of key concepts, frameworks and tools with practical advice. Their proven step-by-step marketing planning system for services and the examples of marketing plans make this a ‘must have’ book that should be on the desk of any forward-thinking services marketer.” Mark Veyret, Global Business Development Leader, PricewaterhouseCoopers “Marketing planning is crucial today where increased competition, complexity and the internet forces you to redefine your marketing strategy and focus more clearly on what is required to achieve improved results. If not, you will not succeed in meeting these challenges. McDonald, Frow and Payne are internationally recognized authorities in marketing planning and services marketing. Based on their extensive experience across in helping organizations from a wide range of service sectors, this book gives you the practical ‘how to’ skills to successfully implement strategic marketing plans.” Bob Barker, Vice President of Corporate Marketing and Digital Engagement, Alterian
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