how to sell your business without a broker and save big commission dollars



Brett McFall How to Make Money While you Sleep!. A 7-Step Plan for Starting Your Own Profitable Online Business Brett McFall How to Make Money While you Sleep!. A 7-Step Plan for Starting Your Own Profitable Online Business Новинка

Brett McFall How to Make Money While you Sleep!. A 7-Step Plan for Starting Your Own Profitable Online Business

2679.59 руб.
In this jargon-free guide, author Brett McFall shows just how easy it is to set up your own online business. You'll discover how to make money by delivering a great deal of value without a great deal of effort. And you don't have to have a technical bone in your body to do it! In seven simple steps, Brett takes you through everything you need to know to create a successful online business on a shoestring. Inside you'll learn how to: find a niche market create a product write an enticing sales message design a website sell your product. Packed with useful tips, tools and techniques for setting up and maintaining an online business, How to Make Money While You Sleep! is a must-read for budding entrepreneurs.
Carolyn Tate Marketing Your Small Business For Dummies Carolyn Tate Marketing Your Small Business For Dummies Новинка

Carolyn Tate Marketing Your Small Business For Dummies

1402.1 руб.
Created especially for the Australian customer! Attract customers and ensure the ongoing success of your small business with this no-nonsense guide Whether you own a bakery or a boutique, a plumbing or a finance business, this book gives you straightforward strategies to find more prospects, build your customer base and secure market share. Small-business guru Carolyn Tate empowers you to apply hundreds of high-impact and creative ways to market your business without breaking the bank. Know your target market – identify your ideal customers, and what, how and why they buy Develop business and marketing plans – learn how to create them and why they're so important Build effective databases – develop a database that creates business for you, without the headaches Solidify your branding – create a unique brand and keep it fresh and exciting Understand the power of advertising – assess if it's right for your business and how to pick the right strategies Master publicity – get your business in the media with the right message Implement relationship marketing – develop and maintain networks to create new opportunities Embrace websites and online marketing – build a website that drives customers to you, and use online tools and search engines to generate business
Robert Irwin Sell Your Home and Save Thousands on the Commission Robert Irwin Sell Your Home and Save Thousands on the Commission Новинка

Robert Irwin Sell Your Home and Save Thousands on the Commission

1272.02 руб.
Pay a lower commission-and keep more of your money! Most homeowners assume that everyone pays the same six percent on Realtor commissions. But, in fact, some people pay much less and some people pay much more. And with today's overheated housing market, it seems like most homes practically sell themselves. Is it really worth paying a Realtor tens of thousands of dollars to find a buyer for a home that's in high demand? There are actually many ways to lower the commission you pay-all it takes is knowledge of the selling process and basic negotiating skills. In this helpful, comprehensive guide, Robert Irwin teaches you everything you need to know to get a better deal. He presents a detailed, precise explanation of how the commission system works, and proven strategies and tactics for keeping more of your equity. You'll learn how to lower-and even eliminate-the commission by taking advantage of such little known options as: * Using a discount agent * Negotiating for rebates or reduced rates * Offering flat fees or cash bonuses * Basing commissions on speed of sale and other factors * Creating your own listing agreement * Paying for services rendered rather than percentage * Finding a buyer yourself and paying only for the closing Six percent doesn't sound like much. But for many homeowners, six percent is a fortune better spent on something else. In a booming real estate market, it pays to consider the alternatives-and you'll find them all in this handy, helpful guide.
Eric Herrenkohl How to Hire A-Players. Finding the Top People for Your Team- Even If You Don't Have a Recruiting Department Eric Herrenkohl How to Hire A-Players. Finding the Top People for Your Team- Even If You Don't Have a Recruiting Department Новинка

Eric Herrenkohl How to Hire A-Players. Finding the Top People for Your Team- Even If You Don't Have a Recruiting Department

1655.6 руб.
How to find great employees, make great hires, and take your business to the next level It is always easy to find people who want a job, but it's never easy to find and hire A-players. In How to Hire A-Players, consultant Eric Herrenkohl shows owners, executives, and managers of small and medium-size businesses where and how to find A-player employees. It is these individuals who will help keep quality high and growth and profits strong. Herrenkohl explains how to use your existing marketing, sales, and networking efforts to find top candidates. He provides current examples of companies that consistently hire A-players without big recruiting departments as well as step-by-step explanations for making these strategies work in your own company. Shows you how to find and hire top employees. Ideal for owners of small businesses, executives and managers of large businesses, as well as corporate recruiters and HR specialists who need new ideas Herrenkohl's client list includes privately held businesses in over 50 industries as well as big corporate names like Bank of America, Edward Jones, and Northwestern Mutual Life A-player employees are the life blood of any growing business. This handy hiring guide shows you where to look, what to ask, and who to hire to boost your business today
Bill Schmarzo Big Data MBA. Driving Business Strategies with Data Science Bill Schmarzo Big Data MBA. Driving Business Strategies with Data Science Новинка

Bill Schmarzo Big Data MBA. Driving Business Strategies with Data Science

2551.99 руб.
Integrate big data into business to drive competitive advantage and sustainable success Big Data MBA brings insight and expertise to leveraging big data in business so you can harness the power of analytics and gain a true business advantage. Based on a practical framework with supporting methodology and hands-on exercises, this book helps identify where and how big data can help you transform your business. You'll learn how to exploit new sources of customer, product, and operational data, coupled with advanced analytics and data science, to optimize key processes, uncover monetization opportunities, and create new sources of competitive differentiation. The discussion includes guidelines for operationalizing analytics, optimal organizational structure, and using analytic insights throughout your organization's user experience to customers and front-end employees alike. You'll learn to “think like a data scientist” as you build upon the decisions your business is trying to make, the hypotheses you need to test, and the predictions you need to produce. Business stakeholders no longer need to relinquish control of data and analytics to IT. In fact, they must champion the organization's data collection and analysis efforts. This book is a primer on the business approach to analytics, providing the practical understanding you need to convert data into opportunity. Understand where and how to leverage big data Integrate analytics into everyday operations Structure your organization to drive analytic insights Optimize processes, uncover opportunities, and stand out from the rest Help business stakeholders to “think like a data scientist” Understand appropriate business application of different analytic techniques If you want data to transform your business, you need to know how to put it to use. Big Data MBA shows you how to implement big data and analytics to make better decisions.
Bernard Marr Big Data For Small Business For Dummies Bernard Marr Big Data For Small Business For Dummies Новинка

Bernard Marr Big Data For Small Business For Dummies

1723.72 руб.
Capitalise on big data to add value to your small business Written by bestselling author and big data expert Bernard Marr, Big Data For Small Business For Dummies helps you understand what big data actually is—and how you can analyse and use it to improve your business. Free of confusing jargon and complemented with lots of step-by-step guidance and helpful advice, it quickly and painlessly helps you get the most from using big data in a small business. Business data has been around for a long time. Unfortunately, it was trapped away in overcrowded filing cabinets and on archaic floppy disks. Now, thanks to technology and new tools that display complex databases in a much simpler manner, small businesses can benefit from the big data that's been hiding right under their noses. With the help of this friendly guide, you'll discover how to get your hands on big data to develop new offerings, products and services; understand technological change; create an infrastructure; develop strategies; and make smarter business decisions. Shows you how to use big data to make sense of user activity on social networks and customer transactions Demonstrates how to capture, store, search, share, analyse and visualise analytics Helps you turn your data into actionable insights Explains how to use big data to your advantage in order to transform your small business If you're a small business owner or employee, Big Data For Small Business For Dummies helps you harness the hottest commodity on the market today in order to take your company to new heights.
James Dunn Getting Started in Shares For Dummies James Dunn Getting Started in Shares For Dummies Новинка

James Dunn Getting Started in Shares For Dummies

1463.31 руб.
Take your first steps towards investing in the sharemarket Build the successful share portfolio you've always wanted, guided by this beginner's guide to the sharemarket. Getting Started in Shares For Dummies reveals the investing secrets you need to know – how the market works, how the stock exchange operates and what brokers actually do. Understand the sharemarket – find out how the Australian Securities Exchange (ASX) works Develop your own successful investing strategy – know how to assess potential share investments Analyse the sharemarket and track trends – make informed choices and grow your wealth Choose the best broker for you – get some professional help with investing Know the risks – learn how to diversify your portfolio Realise the tax implications of share ownership – understand how holding shares affects your tax liability Open the book and find: Up-to-date analysis of the global financial crisis The latest information about tax and superannuation policies Tips for diversifying your share holdings Guidance for choosing a stock broker Methods for identifying when to buy and sell Ways to pick winners for your portfolio Learn to: Pick the best shares and diversify your portfolio Minimise your risk and maximise your returns Work with a broker Reduce your capital gains tax bill
Harvey Reese How to License Your Million Dollar Idea. Cash In On Your Inventions, New Product Ideas, Software, Web Business Ideas, And More Harvey Reese How to License Your Million Dollar Idea. Cash In On Your Inventions, New Product Ideas, Software, Web Business Ideas, And More Новинка

Harvey Reese How to License Your Million Dollar Idea. Cash In On Your Inventions, New Product Ideas, Software, Web Business Ideas, And More

1591.8 руб.
The classic guide to cashing in on your million-dollar idea Whether you've invented a great new product, or you have an idea for an app, an online business, or a reality show, How to License Your Million Dollar Idea delivers the information you need to snag a great licensing deal. Now in its third edition, this book has become the go-to source for budding inventors and entrepreneurs who have great ideas and want to cash in on them without putting themselves in financial risk. Licensing is the way to make that happen and this book explains exactly how it's done. You'll get tested advice on how to protect your ideas and find a licensee for new products, apps, TV game shows, websites, software, and more. You'll also learn how to develop your creative thinking skills and objectively evaluate your ideas. Explains how to protect your new idea with or without patents and copyrights Directs you in finding the perfect person at the right company and on how to prepare a presentation that gets you to a «yes» Reviews sample licensing contracts to help you understand what your creativity and achievement entitles you to You'll also read accounts from profitable inventors on their own goof-ups and brilliant moves along their paths to success.
John Klymshyn How to Sell Without Being a JERK!. The Foolproof Approach to the World's Second Oldest Profession John Klymshyn How to Sell Without Being a JERK!. The Foolproof Approach to the World's Second Oldest Profession Новинка

John Klymshyn How to Sell Without Being a JERK!. The Foolproof Approach to the World's Second Oldest Profession

2139.84 руб.
In this practical, enlightening guide, master salesman John Klymshyn reveals how you can be assertive and effective without rubbing people the wrong way or fulfilling the stereotype of the jerk salesperson. He detonates traditional sales methods and replaces them with modern techniques for reading customer behavior and regulating your own behavior to make more sales without having to get pushy. If you want to sell more and be a nicer person, this is an ideal sales resource.
Veechi Curtis Creating a Business Plan For Dummies Veechi Curtis Creating a Business Plan For Dummies Новинка

Veechi Curtis Creating a Business Plan For Dummies

1721.95 руб.
Everything you need to know to design a profitable business plan Whether you're starting a new business or you’ve been trading for a while, Creating a Business Plan For Dummies covers everything you need to know. Figure out whether your business idea is likely to work, how to identify your strategic advantage, and what you can do to gain an edge on the competition. Discover why a business plan doesn't have to be a thrity-page document that takes days to write, but can be a simple process that you do in stages as you work through your business concept. Learn how to prepare an elevator pitch, create a start-up budget, and create realistic sales projections. Discover how to predict and manage expenses, and assemble a financial forecast that enables you to calculate your break-even. Look at the risk involved in this business and experiment with different scenarios to see if you’re on the right track. Explains how to create a one-page business plan in just a few hours Takes a simple step-by-step approach, focusing on budgets, financials, and everyday practicalities Offers focused guidance on managing cashflow, designing marketing plans, and establishing a long-term vision for your business Includes access to downloadable templates and worksheets, as well as helpful online audio and video components Written by Veechi Curtis, bestselling author and business consultant A good business plan is the first step to success for any new business, and getting it right can mean the difference between big profits and big trouble. Creating a Business Plan For Dummies gives you the detailed advice you need to design a great business plan that will guide your business from concept to reality.
Barbara Weltman The Learning Annex Presents Small Business Basics. Your Complete Guide to a Better Bottom Line Barbara Weltman The Learning Annex Presents Small Business Basics. Your Complete Guide to a Better Bottom Line Новинка

Barbara Weltman The Learning Annex Presents Small Business Basics. Your Complete Guide to a Better Bottom Line

1799.15 руб.
The Learning Annex Presents Small Business Basics If you're a small business owner, you probably dedicate the majority of your time to the day-to-day activities that keep your company up and running. After all, why should you have to worry about taxes or other financial issues when you can hire someone else to handle them? The answer is simple: you, not your accountant or financial advisor, run the business. And if you truly want to be successful, you need to understand how your actions in business today can affect your bottom line tomorrow. If you want to make more tax-efficient financial decisions for your business, The Learning Annex Presents Small Business Basics can show you how. This accessible guide provides useful and authoritative advice that will help you save time and money throughout the year. Topics discussed include: * Organizing your business–from S Corporations and C Corporations to Sole Proprietorships and Limited Liability Companies * Income and losses–from business operations to the sale of business property * Business deductions and credits–from home office deductions and advertising expenses to rent and retirement plans As a small business owner, each decision you make is important. With The Learning Annex Presents Small Business Basics as your guide, you'll quickly discover how to make tax-savvy decisions that will improve your overall business.
Timothy Kelly V. VoIP For Dummies Timothy Kelly V. VoIP For Dummies Новинка

Timothy Kelly V. VoIP For Dummies

1913.35 руб.
Put your phone system on your computer network and see the savings See how to get started with VoIP, how it works, and why it saves you money VoIP is techspeak for «voice over Internet protocol,» but it could spell «saving big bucks» for your business! Here's where to get the scoop in plain English. Find out how VoIP can save you money, how voice communication travels online, and how to choose the best way to integrate your phone system with your network at home or at the office. Discover how to: Use VoIP for your business or home phone service Choose the best network type Set up VoIP on a wireless network Understand transports and services Demonstrate VoIP's advantages to management
Elisabeth Leamy Save Big. Cut Your Top 5 Costs and Save Thousands Elisabeth Leamy Save Big. Cut Your Top 5 Costs and Save Thousands Новинка

Elisabeth Leamy Save Big. Cut Your Top 5 Costs and Save Thousands

953.22 руб.
Good Morning America correspondent and ABC News columnist reveals tips for achieving unbelievable savings In this battered economy, saving money matters more to consumers than ever before. But most people are tired of hearing about all the small stuff, like skipping their morning latte. They tried that, and it didn't work. Americans want fresh, bold ideas and Save Big: Cut Your Top 5 Costs and Save Thousands has them. In fresh, engaging prose, Elisabeth Leamy shows consumers how to save big on life's most important and costly items. Filled with actionable advice and the insider secrets readers are hungering for, Save Big Details how to save a lot of money on a few things rather than merely saving a little on a bunch of small items Reveals the keys to saving money and the challenges consumers face Educates consumers on how to save thousands on the five things most people spend the most money on: houses, cars, credit, groceries, and healthcare After the turbulent economic events of the recent past, more and more consumers are focusing on budgeting and creative ways to save money. Save Big can help.
Adam Toren Small Business, Big Vision. Lessons on How to Dominate Your Market from Self-Made Entrepreneurs Who Did it Right Adam Toren Small Business, Big Vision. Lessons on How to Dominate Your Market from Self-Made Entrepreneurs Who Did it Right Новинка

Adam Toren Small Business, Big Vision. Lessons on How to Dominate Your Market from Self-Made Entrepreneurs Who Did it Right

1272.02 руб.
Lessons in applying passion and perseverance from prominent entrepreneurs In the world of entrepreneurship, your vision solidifies your resolve when things get tough, and it reminds you why you went into business in the first place. Authors, brothers, and serial entrepreneurs, Matthew and Adam Toren have compiled a wealth of valuable information on the passionate and pragmatic realities of starting your own business. They've also gathered insights from some of the world's most successful entrepreneurs. This book delivers the information that both established and budding entrepreneurs need, explains how to implement that information, and validates each lesson with real-world examples. Small Business, Big Vision provides inspiration and practical advice on everything from creating a one-page business plan to setting up an advisory board, and also delivers a call to social entrepreneurship and sustainable business practices. This powerful book: Offers instruction in whether and how to seek investors Outlines the pros and cons of hiring employees and provides guidance on how to find the best outsourced workers Presents a comprehensive action plan for effective social media marketing Explains how to build an information empire and become an expert Small Business, Big Vision proves that with a flexible mindset, practical skills, and the passion to keep pushing forward, entrepreneurs can find success, even in today's ever-changing business landscape.
Steve Glaveski Employee to Entrepreneur. How to Earn Your Freedom and Do Work that Matters Steve Glaveski Employee to Entrepreneur. How to Earn Your Freedom and Do Work that Matters Новинка

Steve Glaveski Employee to Entrepreneur. How to Earn Your Freedom and Do Work that Matters

1684.31 руб.
Make the leap and become an entrepreneur today Are you living for the weekend? Are you dissatisfied at work? Are you itching to do something that is important to you? How can you avoid the pitfalls that many first-time entrepreneurs have fallen into? How do you explore whether entrepreneurship is right for you without giving up your day job? Employee to Entrepreneur is your guide to leaving your job behind and building something for yourself. Author and employee-turned-entrepreneur Steve Glaveski, shows you how to navigate the challenges, find the entrepreneurial success that is right for you and become a better person along the way. Employee to Entrepreneur combines storytelling with a step-by-step framework to teach you how to effectively explore and leverage entrepreneurship to gain freedom, fulfillment and financial security. understand what you want to do by first understanding yourself explore if entrepreneurship is right for you without giving up your day job avoid the common pitfalls faced by first-time entrepreneurs fund, test and prioritise your ideas in a fast and cost-effective way develop the mindset to succeed in your business. If you’re ready to leave your cushy employee life behind and build a business and a life you believe in, reading this essential guidebook is your first step to making it happen.
The Office Cabinet Business Continuity For Dummies The Office Cabinet Business Continuity For Dummies Новинка

The Office Cabinet Business Continuity For Dummies

1721.95 руб.
The easy way to ensure your business is prepared for anything If disaster struck, could your business continue to operate? It might be a fire, flood, storm, technical failure, or a quality control failure – whichever way, how can you minimize the risk of disruption to your business? Business Continuity For Dummies clearly sets out how to identify the risks to your organization, how to create your own BCM plan, how to apply BCM in practice and what to do if the worst does happen. Assess and minimize the risk of disruption to your business Create your own business continuity plan Apply business continuity in practice What are you waiting for? Take action now to ensure the survival of your business with Business Continuity For Dummies.
Judith Collins M. Preventing Identity Theft in Your Business. How to Protect Your Business, Customers, and Employees Judith Collins M. Preventing Identity Theft in Your Business. How to Protect Your Business, Customers, and Employees Новинка

Judith Collins M. Preventing Identity Theft in Your Business. How to Protect Your Business, Customers, and Employees

3058.56 руб.
Preventing Identity Theft in Your Business is a reliable guide to help protect companies, their customers, and their employees from the growing problem of identity theft. Real-life examples show managers and executives how to identify business, customer, and employee identity theft, how these crimes are committed, how best to prevent them, and overall, develop an honest company culture. It also covers how to manage this threat in business reorganizations such as mergers, acquisitions, globalization, and outsourcing.
Randy Johnson How to Save Thousands of Dollars on Your Home Mortgage Randy Johnson How to Save Thousands of Dollars on Your Home Mortgage Новинка

Randy Johnson How to Save Thousands of Dollars on Your Home Mortgage

2603.03 руб.
Find The Home Mortgage That's Right For You Finding the right mortgage can be complex, confusing, and frustrating. But that doesn't mean you have to settle for anything other than the terms you want. This indispensable and newly updated second edition of How to Save Thousands of Dollars on Your Home Mortgage spells out everything mortgage hunters need to know in clear and accessible terms. It covers more loan alternatives than any other book and examines the importance of discount points. It offers complete details on virtually every mortgage option currently available, what advantages each option offers, how to choose the right one for your needs, and how to save money in the process. New information in this edition will help you use the Internet to find a home and get a mortgage, examine automated underwriting models and conforming loan limits, and weigh new shopping strategies. Easy-to-read charts and graphs, helpful sample forms, and numerous examples will help you understand: * First-time buyers programs * APR, buy-downs, reverse mortgages, accelerated payoffs, and zero point loans * Refinancing strategies * Closing costs, lender fees, and other expenses * How to dispute credit report errors and fix credit problems * How to use the Internet for loan analysis
David Lavinsky Start at the End. How Companies Can Grow Bigger and Faster by Reversing Their Business Plan David Lavinsky Start at the End. How Companies Can Grow Bigger and Faster by Reversing Their Business Plan Новинка

David Lavinsky Start at the End. How Companies Can Grow Bigger and Faster by Reversing Their Business Plan

1463.31 руб.
Re-focus your business plan and achieve the success your business deserves Business owners, and their teams, often lose their way in the midst of the day-to-day stress of generating sales and profits. Whether your goal is selling millions of your product, expanding operations to a new location, or generating more profits, Start at the End offers a unique approach and action steps for business owners and entrepreneurs to redevelop your business plan and achieve ultimate success. You'll learn how to re-create your long-term vision and then make continuous progress in achieving that vision while continuing to hit your short-term goals. Start at the End offers inspiring stories of other entrepreneurs who have achieved significant success in this area, as well as easy-to-follow exercises and next steps. Shows how to develop a realistic business and financial model based on market data Explains how to identify and pursue new opportunities, raise capital, and build growth strategies Start at the End gives business owners a chance to take a step back, re-evaluate your business, and redesign your business plan to achieve the success you dreamed of when you first launched your company.
Stephen Bruyant-Langer The Personal Business Plan. A Blueprint for Running Your Life Stephen Bruyant-Langer The Personal Business Plan. A Blueprint for Running Your Life Новинка

Stephen Bruyant-Langer The Personal Business Plan. A Blueprint for Running Your Life

1910.8 руб.
Plan for success No one would embark on a business venture without a thorough and coherent plan. So why are so many of us happy to stagger through life with no real plan – just going with the flow, seeing what happens? It’s time we gave our lives the same importance we give to our business exploits. The Personal Business Plan offers a practical, field-tested method for effectively planning out what you want from life and exactly how to achieve it. It will change the way you look at yourself, your job and your career. This is an essential toolkit for all ambitious career professionals who want to know how to thrive in their job and simultaneously become a happier and more effective person. Creating your own personal business plan will help you to define your purpose, plan your actions, break through limiting beliefs and reinvent yourself. Written by a top executive coach and head-hunter with the world’s leading Talent Management and Executive Search firm who has changed the lives of thousands of people A field-tested methodology for identifying your mission, setting your critical success criteria, defining your agenda, keeping to the point and become more fulfilled and happier A complete life view – how to excel in your chosen career and simultaneously enjoy a happy personal life
Bill Schmarzo Big Data. Understanding How Data Powers Big Business Bill Schmarzo Big Data. Understanding How Data Powers Big Business Новинка

Bill Schmarzo Big Data. Understanding How Data Powers Big Business

2548.8 руб.
Leverage big data to add value to your business Social media analytics, web-tracking, and other technologies help companies acquire and handle massive amounts of data to better understand their customers, products, competition, and markets. Armed with the insights from big data, companies can improve customer experience and products, add value, and increase return on investment. The tricky part for busy IT professionals and executives is how to get this done, and that's where this practical book comes in. Big Data: Understanding How Data Powers Big Business is a complete how-to guide to leveraging big data to drive business value. Full of practical techniques, real-world examples, and hands-on exercises, this book explores the technologies involved, as well as how to find areas of the organization that can take full advantage of big data. Shows how to decompose current business strategies in order to link big data initiatives to the organization’s value creation processes Explores different value creation processes and models Explains issues surrounding operationalizing big data, including organizational structures, education challenges, and new big data-related roles Provides methodology worksheets and exercises so readers can apply techniques Includes real-world examples from a variety of organizations leveraging big data Big Data: Understanding How Data Powers Big Business is written by one of Big Data's preeminent experts, William Schmarzo. Don't miss his invaluable insights and advice.
Jim Muehlhausen Business Models For Dummies Jim Muehlhausen Business Models For Dummies Новинка

Jim Muehlhausen Business Models For Dummies

1913.35 руб.
Write a business model? Easy. Business Models For Dummies helps you write a solid business model to further define your company's goals and increase attractiveness to customers. Inside, you'll discover how to: make a value proposition; define a market segment; locate your company's position in the value chain; create a revenue generation statement; identify competitors, complementors, and other network effects; develop a competitive strategy; and much more. Shows you how to define the purpose of a business and its profitability to customers Serves as a thorough guide to business modeling techniques Helps to ensure that your business has the very best business model possible If you need to update a business model due to changes in the market or maturation of your company,Business Models For Dummies has you covered.
GARY DAHL Advertising For Dummies GARY DAHL Advertising For Dummies Новинка

GARY DAHL Advertising For Dummies

1683.67 руб.
So, you need to create an advertising campaign that brings in more customers, adds more dollars to your bottom line, and validates all the reasons you went into business in the first place. But how can you make your ad look and sound like champagne if your budget can only afford beer? Are you wasting your time trying to sell ice to an Eskimo? The world of advertising can seem like a daunting place—but it doesn’t have to be. Advertising for Dummies coaches you through the process and shows you how to: Identify and reach your target audience Define and position your message Get the most bang for your buck Produce great ads for every medium Buy the different media Create buzz and use publicity Research and evaluate your competition Advertising for Dummies offers newbies a real-world look at the ins and outs of advertising—from online and print to TV, radio, and outdoor formats—to show you how you can easily develop and execute a successful campaign on any budget. Plus, you’ll find a glossary of common buzzwords you may encounter along the way so you can talk the talk like the advertising guru you (almost) are! With simple tips on how to write memorable ads and timeless lessons from the legends, this book is packed with everything you need to have people from New York to Los Angeles whistling your jingle.
Veechi Curtis Getting Started in Small Business For Dummies Veechi Curtis Getting Started in Small Business For Dummies Новинка

Veechi Curtis Getting Started in Small Business For Dummies

862.11 руб.
Ensure success when starting your small business with this must-have introductory guide Have you always wanted to know what it takes to run a successful small business? This easy-to-follow guide includes everything you need to know to get started. Turn your business idea into reality with handy information on all the basics, from learning how to create a strong business plan to developing a solid online presence. Create your first business plan – discover how to develop smart business strategies and build a roadmap for success Learn the legal jargon – protect your ideas and register your business properly Market your business strategically – establish who your key customers are, research your rivals, and create a killer marketing plan Take the stress out of bookkeeping – ensure all of your admin is covered, from choosing accounting software to handling petty cash Master online marketing – explore different ways to reach customers with keyword optimisation and other online tools Open the book and find: Advice about being your own boss Secrets for matching sales goals to savvy marketing strategies Guidelines for keeping your finances in shape A step-by-step guide to profit margins Tips on using social media to promote your business Learn to: Decide what type of small business is right for you Put together a winning business plan Understand your financial and legal obligations Maximise your online presence
Marsha Sue Petrie The Reactor Factor. How to Handle Difficult Work Situations Without Going Nuclear Marsha Sue Petrie The Reactor Factor. How to Handle Difficult Work Situations Without Going Nuclear Новинка

Marsha Sue Petrie The Reactor Factor. How to Handle Difficult Work Situations Without Going Nuclear

1591.8 руб.
How to encourage personal responsibility and eliminate entitlement at work Marsha Petrie Sue, MBA, is a renowned professional speaker who addresses, among other topics, the business value of personal accountability at work. When leaders and workers are held personally responsible for their choices, results improve – and the entitlement mentality is abolished. In The Reactor Factor, Petrie Sue combines her proven lessons on accountability from interviews with key business leaders to help readers understand how to maximize success and turn negative situations into positive business results, whether a leader or employee. This book shows you how to take charge of your professional future for long-term success. Petrie Sue guides you through the ongoing process of personal development and growth that will guarantee success for your career and organization. Marsha Petrie Sue is also the author of Toxic People: Decontaminate Difficult People Without Using Weapons and Duct Tape Teaches you how to make better decisions to achieve your goals Provides the skills and tactics you need to handle any situation at work Helps you focus on your strengths and remove blame Shows you how to learn from the past to improve your professional future The Reactor Factor is a practical and real-world guide to forging ahead professionally while improving your career, satisfaction, and success.
Greg Holden Starting an Online Business For Dummies Greg Holden Starting an Online Business For Dummies Новинка

Greg Holden Starting an Online Business For Dummies

1594.35 руб.
Mind your business with this updated edition of the bestselling online business how-to guide Have a computer, an Internet connection, and a dream? Then, you're already on your way to starting your very own online business. This fun and friendly guide can help you turn your big idea into big bucks whether you're expanding your real-world storefront online or creating your own virtual startup. Starting an Online Business For Dummies, 7th Edition will show you how to identify a market need, choose a web hosting service, implement security and privacy measures, open up shop, and start promoting to the world. Covers the latest trends and techniques for online discoverability – from social media marketing to search engine rankings, online couponing to optimization for mobile devices, and beyond Highlights business issues that are of particular concern to online entrepreneurs Walks you through the best practices of successful online businesses, including customer service, marketing, analytics, and website optimization tools Provides advice on choosing an e-commerce platform, protecting your domain name, securing trademarks, working with vendors and distributors, and keeping your customer's personal data safe There's no time like now to start a new endeavor and no guide like Starting an Online Business For Dummies, 7th Edition to get your online business going.
Dave Anderson How to Run Your Business by THE BOOK. A Biblical Blueprint to Bless Your Business Dave Anderson How to Run Your Business by THE BOOK. A Biblical Blueprint to Bless Your Business Новинка

Dave Anderson How to Run Your Business by THE BOOK. A Biblical Blueprint to Bless Your Business

1208.26 руб.
A revised Second Edition of the book that shows you how to use Bible-based leadership principles to improve business performance In How to Run Your Business by THE BOOK, famed leadership guru Dave Anderson reveals biblical lessons to help transform the people, culture, and results of your business. Not only will you master timeless business principles based on the world's bestselling book, you'll build a foundation for your business that leads to long-term success. It's a refreshing return to commonsense business basics, based on leadership lessons peppered throughout the Good Book. You'll read what the bible has to say about hiring and training people, managing money, creating a leadership vision, achieving ambitious goals, and much more. This new Second Edition features a new introduction that includes letters from readers about their success using these principles, a new chapter on leading through crisis, and bonus sections at the end of each chapter that offer new and expanded insights on these powerful leadership principles. Includes practical, proven business guidance gleaned from the Bible Features smart business guidance like the High-Five Principles for elevating your people skills, Four Mandates to Maximize Your Time, and How to Overcome the Number One Cause of Management Failure Fully updated with a new Introduction, new section chapter conclusions that help you follow through on each chapter's principle, and an entirely new chapter on crisis leadership Dave Anderson is also the author of Up Your Business!, If You Don't Make Waves, You'll Drown, How to Deal with Difficult Customers, and How to Lead by THE BOOK Best of all, you don't need to be familiar with the Bible to profit from these wise and timeless principles. All you need is a heart open to biblical wisdom and a willingness to lead with courage.
Stephen L. Nelson QuickBooks 2017 All-In-One For Dummies Stephen L. Nelson QuickBooks 2017 All-In-One For Dummies Новинка

Stephen L. Nelson QuickBooks 2017 All-In-One For Dummies

2232.35 руб.
Make business chores easy with QuickBooks Managing the books for a small business can be a challenging, onerous task. If you're looking to spend fewer hours hunched over multiple spreadsheets and more time focused on other aspects of your growing business, this all-in-one guide gives you everything you need to put QuickBooks to work for you. Combining eight content-rich books into one complete package, this value-priced reference provides answers to all the questions you have about how QuickBooks can manage your business finances—even the ones you didn't know to ask! With the help of QuickBooks 2017 All-In-One For Dummies, you'll quickly and painlessly discover how to use this fan-favorite software program to establish fundamental accounting practices that will keep your company successful and healthy. From installing the software and configuring QuickBooks to setting up payroll reminders and keeping track of your business checkbook and credit cards, everything you need to effectively—and efficiently—stay on top of those dollars and cents is only a page away! Organize all of your business finances in one place Pay vendors, invoice customers, and track inventory Prepare financial statements and reports Access your cloud-based account using your smartphone This is your all-encompassing guide to putting your financial woes to rest and simplifying your business accounting with confidence!
Alexander Elder The New Sell and Sell Short. How To Take Profits, Cut Losses, and Benefit From Price Declines Alexander Elder The New Sell and Sell Short. How To Take Profits, Cut Losses, and Benefit From Price Declines Новинка

Alexander Elder The New Sell and Sell Short. How To Take Profits, Cut Losses, and Benefit From Price Declines

2548.8 руб.
A detailed look at one of the most underestimated aspects of trading-selling In The New Sell and Sell Short, Second Edition, Dr. Alexander Elder explains how to exit a stock at the right time and how to initiate a short position to profit from a stock that is showing weakness. Often overlooked, selling properly enables a trader to cut losses and maximize profits. Moreover, short selling in a weak market can generate big profits and should be a part of every trader's arsenal of tools. The new edition contains numerous examples of short selling stocks from the 2008-2009 bear market, demonstrating very clearly why traders do themselves a disservice by only focusing on the long side. In addition, the new edition contains an extensive study guide to help readers master the material prior to trading. Elder shares real-world examples that show how to manage your positions by adjusting your exit points as a trade unfolds. Contains new examples and insights from the 2008-2009 market meltdown Includes an extensive study guide with 115 questions and answers and 17 chart studies Discusses the selling process from a variety of angles: technical, fundamental, and psychological Explains how to maximize winnings in a profitable trade and how to minimize losses when a trade doesn't go as planned Offers detailed guidance for traders of stocks, financial futures, commodities, and currencies Explains how to set profit targets and stop-loss orders prior to entering any trade Other bestselling titles by Elder: Trading for a Living, Come Into My Trading Room, and Entries and Exits Understanding where and when to sell is essential to successful trading. The New Sell and Sell Short, Second Edition is the definitive reference to this overlooked, but vitally important, aspect of trading.
Paul Chaney The Digital Handshake. Seven Proven Strategies to Grow Your Business Using Social Media Paul Chaney The Digital Handshake. Seven Proven Strategies to Grow Your Business Using Social Media Новинка

Paul Chaney The Digital Handshake. Seven Proven Strategies to Grow Your Business Using Social Media

1591.8 руб.
Practical applications for using social media to boost your business Even today's most successful businesses are seeing shrinking returns on their advertising and marketing dollars. The Digital Handshake explains why advertising and marketing are losing their effectiveness and how to solve the problem using social media to corral elusive consumers. It explains the best practical business applications in current use and how you can use them to ramp up your business. Using case studies gleaned from real businesses, author Paul Chaney shows you how companies both large and small that can tap social media to mitigate market changes and reap valuable business benefit in the real world. Explains how you can use social media to grow your business and connect with consumers Author Paul Chaney is a leading authority on blogging and social media Covers practical, effective business applications for blogging, social networking, online video, microblogging and much more Shows how to design a comprehensive marketing strategy using traditional and new media platforms Today's technology can either undermine your marketing efforts or enhance them. The Digital Handshake helps you make sure the Internet grows your business for the long run.
Rick Segel Retail Business Kit For Dummies Rick Segel Retail Business Kit For Dummies Новинка

Rick Segel Retail Business Kit For Dummies

2678.95 руб.
Whether you’re a novice or a seasoned retail entrepreneur, Retail Business Kit For Dummies shows you how to start and run your business in today’s retail marketplace—from your original dream and the day-to-day operation to establishing a connection with customers and increasing your sales, both on the Web and at a brick-and-mortar shop. In this practical, how-to guide, retail expert Rick Segel shares his expertise and reveals what it takes to be successful. You’ll get a handle of the basics of launching and growing your business, from writing a business plan and finding a great location to hiring and keeping great staff. Find out how to meet and exceed customer expectations, create a positive shopping experience, provide top-notch customer service, and earn customer loyalty. Discover how to: Launch a successful independent retail business Create a Web site that shines Connect with customers and increase sales Handle legal and accounting issues Design stores that really work Practice the 10 keys to retail selling Use management practices proven in the trenches Make visual merchandising work for you Make your new venture succeed beyond your wildest dreams with a little help from Retail Business Kit For Dummies! Note: CD-ROM/DVD and other supplementary materials found in the print version of this title are not included as part of eBook file.
Marc Bishop HR for Small Business For Dummies - UK Marc Bishop HR for Small Business For Dummies - UK Новинка

Marc Bishop HR for Small Business For Dummies - UK

1723.72 руб.
Your handy, authoritative guide to small business HR Packed with practical tips and advice on how to handle tricky people situations in the workplace, this friendly guide shows anyone without a ton of HR experience how to correctly—and legally—utilise HR practises within a small business. From hiring to firing, managing performance to leading change—and everything in between—HR For Small Business For Dummies ensures you and your organisation are prepared for whatever may come knocking on your human resource department's door. Written by a team of authors that runs PlusHR—an organisation that provides outsourced HR services to small- and medium-sized companies—HR For Small Business For Dummies offers a thorough and accessible understanding of what HR is, how it works and what key UK legislation you need to know to resolve issue-led HR problems. Throughout the book, the emphasis is on communication and how you may need to tweak your strategy as your business grows, while special attention is given to how an owner's personal style of leadership and management impacts everyone within a company. Build a recruitment strategy and establish successful HR practises Understand your legal and financial responsibilities as an employer Minimise your growing or shrinking pains—for you and your people Avoid the pitfalls of discrimination, bullying and unfair dismissal If you're an SME owner, director or practitioner who needs to know more about HR issues and how to best resolve them, HR For Small Business For Dummies cuts through the clutter and offers practical, day-to-day guidance on running an effective HR department.
Stephen L. Nelson QuickBooks Simple Start For Dummies Stephen L. Nelson QuickBooks Simple Start For Dummies Новинка

Stephen L. Nelson QuickBooks Simple Start For Dummies

2066.47 руб.
Get expert advice on daily, monthly, and yearly activities Define your business, maintain records, manage sales tax, and produce reports So you've pulled off the corporate highway and started your own business? Good for you! Now you need a small business accountant, and guess what? With QuickBooks Simple Start and this handy guide, it just might be YOU! Find out how to set up an accounting system, prepare invoices, pay expenses, organize your tax stuff, and more. The Dummies Way * Explanations in plain English * «Get in, get out» information * Icons and other navigational aids * Tear-out cheat sheet * Top ten lists * A dash of humor and fun Discover how to: * Install Simple Start and understand its features * Create invoices and sales receipts * Save big on business taxes * Set up and reconcile bank accounts * Measure your profits
Sue Fox Business Etiquette For Dummies Sue Fox Business Etiquette For Dummies Новинка

Sue Fox Business Etiquette For Dummies

1760.23 руб.
Make no mistake, etiquette is as important in business as it is in everyday life – it’s also a lot more complicated. From email and phone communications to personal interviews to adapting to corporate and international cultural differences, Business Etiquette For Dummies, 2nd Edition, keeps you on your best behavior in any business situation. This friendly, authoritative guide shows you how to develop good etiquette on the job and navigate today’s diverse and complex business environment with great success. You’ll get savvy tips for dressing the part, making polite conversation, minding your manners at meetings and meals, behaving at off-site events, handling ethical dilemmas, and conducting international business. You’ll find out how to behave gracefully during tense negotiations, improve your communication skills, and overcome all sorts of work-related challenges. Discover how to: Make a great first impression Meet and greet with ease Be a good company representative Practice proper online etiquette Adapt to the changing rules of etiquette Deal with difficult personalities without losing your cool Become a well-mannered traveler Develop good relationships with your peers, staff, and superiors Give compliments and offer criticism Respect physical, racial, ethnic, and gender differences at work Learn the difference between “casual Friday” and sloppy Saturday Develop cubicle courtesy Avoid conversational faux pas Business etiquette is as important to your success as doing your job well. Read Business Etiquette For Dummies, 2nd Edition, and make no mistake.
Colin Barrow Business Plans For Dummies Colin Barrow Business Plans For Dummies Новинка

Colin Barrow Business Plans For Dummies

1910.8 руб.
Your one-stop guide to creating a winning business plan from scratch Whether you're starting a new business or growing an established one, you'll need a solid business plan to get you where you want to go. Revised for today's rocky economic climate, this edition of the UK's bestselling business plan guide gives you what you need to map out your business strategy and stay on course – including a complete sample plan that you can easily adapt for your business! Chart your course – assess the current state of your business and where you'd like to take it, and establish clear, achievable objectives Get to know your customers – learn the latest techniques for getting a better idea of who your customers are and what they want Scope out the competition – find out who your competitors are and what it'll take to get your share of the market pie (and theirs) Sort out your finances – construct a value chain, examine your cash flow and calculate a sensible budget Enter the Dragons' Den – convince bankers, investors, venture capitalists and other funding sources your business is a good investment Read the tea leaves – learn to decipher changing cultural, political and technological trends and to alter your strategies as needed Open the book and find: Tips on developing a sure-fire business strategy How to set realistic objectives Forecasting and budgeting strategies Keys to writing a motivational mission statement How to decipher the latest consumer trends Advice on building your brand and brand loyalty Tips for seeing and seizing opportunities before the competition Ways to adapt your plan to economic change Learn to: Prepare a watertight business strategy Assess the marketplace Devise a sensible forecast and budget
Judy Allen Marketing Your Event Planning Business. A Creative Approach to Gaining the Competitive Edge Judy Allen Marketing Your Event Planning Business. A Creative Approach to Gaining the Competitive Edge Новинка

Judy Allen Marketing Your Event Planning Business. A Creative Approach to Gaining the Competitive Edge

2870.99 руб.
Practical, prescriptive advice on successfully marketing your event planning business Recent years have been tough on the event planning industry. The terrorist attacks of September 11, 2001, economic downturns, wars, and SARS have all negatively impacted the business. There are fewer corporate dollars dedicated to travel budgets and special events, creating even more pressure on businesses in an already highly competitive industry. This book tells you all you need to know to market your business and build your client base in good times and bad. Marketing Your Event Planning Business shows you how to gain a competitive advantage by setting yourself apart from the competition, pursuing new markets, and soliciting sales. It covers all the vital topics in event planning marketing, including how to diversify your client base, develop niche markets, improve your customer service, establish emergency business plans, and much more. Ideal for event planners, marketing managers in the industry, and professionals in the hospitality, culinary, or travel industries Includes actionable advice on successfully marketing an event planning business Features illustrative examples, practical tips, and useful checklists and other resources Marketing Your Event Planning Business is packed with practical tips and examples, giving you creative new ways to showcase your talents, build your business, and bring added value to your clients.
Marsha Collier eBay.co.uk For Dummies Marsha Collier eBay.co.uk For Dummies Новинка

Marsha Collier eBay.co.uk For Dummies

1818.29 руб.
Go from eBay beginner to eBay pro in no time! Whether you aim to browse, buy, sell, or open up your own eBay shop, this third edition of Britain's bestselling guide to eBay gets you up and running with everything you need to know. Fully updated and packed with new information on eBay apps, creating and running an eBay business, becoming a PowerSeller and much more, it covers every aspect of eBay.co.uk, from security issues and avoiding scams to making serious cash in your spare time or as a full-time eBay merchant. Get acquainted – from registering and setting up a homepage to organising eBay sales and communicating using the 'My eBay' page, you'll quickly feel right at home on eBay Bid and buy with confidence – discover how to search for and evaluate items, make bids and win auctions, or use the 'Buy It Now' option Sell like a pro – get the lowdown on how to choose and post items for sale, set prices and conduct auctions for maximum profits, as well as how to ship stuff and collect payments Keep the taxman happy – how to keep track of your earnings and comply with all the relevant tax rules and regulations, including the VAT Give your auctions pizzazz – get expert tips on how to spice up your auctions with pictures and graphics as well as links to other websites Stay safe and secure – learn everything you need to know about avoiding fraudsters, scammers and hackers and safeguarding your privacy and your identity Open the book and find: How to register and buy and sell on eBay Advice on bidding and winning eBay auctions Expert tips on choosing items to sell and picking the ideal auction time How to set up sale listings and monitor your transactions Tips for marketing your stuff on eBay The lowdown on avoiding cons and protecting your privacy Guidance on setting up an eBay business account How to open your own eBay shop Learn to: Make serious money selling your wares Bid, win and buy the easy way Build and expand your eBay business Stay safe on eBay.co.uk
Brad Feld Startup Opportunities. Know When to Quit Your Day Job Brad Feld Startup Opportunities. Know When to Quit Your Day Job Новинка

Brad Feld Startup Opportunities. Know When to Quit Your Day Job

1719.4 руб.
Start strong with essential early-stage guidance from the VC perspective Startup Opportunities is the go-to guide for anyone with a great business idea. Whether it's your first business or your fifth, realistic assessment from the outset can save you a lot of time and money; why pour your heart and soul into a venture that is doomed to fail? Instead, position yourself to win from the very beginning. In this book, accomplished venture capitalists share their insight on startups and entrepreneurs: who will fail, who will succeed and why, and what you should do to give your business the very best shot at becoming a global success story. You'll learn how to evaluate your business with a critical eye, and how early customer development can be key in turning a good idea into a great opportunity. If you're serious about building a business that lasts, this book provides invaluable guidance that you really cannot miss. More than five million people will launch a business this year, and many of them will be great ideas—yet few will be around in five years, and even fewer in ten years. A great idea is not enough to build a successful business. You need to fortify your idea with the proper foundation, and a scaffolding of good planning and early action. This book shows you how. Assess your business's viability using the 10x Rule Learn when you can quit your day job—or not Take the key steps to making your business succeed Discover the opportunities worth selling everything for This expert author team has witnessed more than 30,000 pitches over two decades, and have participated in over 500 startup launches. Startup Opportunities gives you the benefit of their experience to help you start strong and stay strong.
Gene Pease Optimize Your Greatest Asset -- Your People. How to Apply Analytics to Big Data to Improve Your Human Capital Investments Gene Pease Optimize Your Greatest Asset -- Your People. How to Apply Analytics to Big Data to Improve Your Human Capital Investments Новинка

Gene Pease Optimize Your Greatest Asset -- Your People. How to Apply Analytics to Big Data to Improve Your Human Capital Investments

3831.6 руб.
Drive better business strategy with practical analytics for people data Optimize Your Greatest Asset – Your People brings advanced analytics into Human Resources, giving you a framework for optimizing human capital investments through predictive analysis. You'll learn how to transition from anecdotes and surveys to more advanced measurement techniques, and combine the data from multiple systems into a unified plan of action that improves business results. Practical examples and case studies show how these techniques are applied in real-world settings, and executives and thought leaders weigh in on how advanced analytics are informing better business decisions every day. Coverage includes the latest research on the state of current HR measurement techniques, as well as the important considerations surrounding data security and employee trust. Executives and managers alike are swimming in pools of people data, spread across multiple systems that don't talk to each other. This book shows you how to bring that data together, organize it, and turn it into useful information, and how to build your data strategy to take advantage of the wealth of available tools. Produce actionable intelligence with data from multiple systems Move beyond activity metrics and into advanced measurements Create stronger policy covering security, privacy, and ethics Achieve sophisticated HR analytics without breaking employee trust It's time for HR leaders to get over their fear of Big Data. Good data drives good business, and human capital is the biggest asset a company has. Start measuring the things that matter, and start turning those measurements into actual information that goes beyond the spreadsheet. Optimize Your Greatest Asset – Your People shows you how to get started, and where to go from there.
Natalie Canavor Business Writing For Dummies Natalie Canavor Business Writing For Dummies Новинка

Natalie Canavor Business Writing For Dummies

1594.35 руб.
Business writing that gets results The ability to write well is a key part of your professional success. From reports and presentations to emails and Facebook posts, whether you're a marketer, customer service rep, or manager, being able to write clearly and for the right audience is critical to moving your business forward. The techniques covered in this new edition of Business Writing For Dummies will arm you with the skills you need to write better business communications that inform, persuade, and win business. How many pieces of paper land on your desk each day, or emails in your inbox? Your readers–the people you communicate with at work–are no different. So how can you make your communications stand out and get the job done? From crafting a short and sweet email to bidding for a crucial project, Business Writing For Dummies gives you everything you need to achieve high-impact business writing. Draft reports, proposals, emails, blog posts, and more Employ editing techniques to help you craft the perfect messages Adapt your writing style for digital media Advance your career with great writing In today's competitive job market, being able to write well is a skill you can't afford to be without–and Business Writing For Dummies makes it easy!
David Garland Siteman Smarter, Faster, Cheaper. Non-Boring, Fluff-Free Strategies for Marketing and Promoting Your Business David Garland Siteman Smarter, Faster, Cheaper. Non-Boring, Fluff-Free Strategies for Marketing and Promoting Your Business Новинка

David Garland Siteman Smarter, Faster, Cheaper. Non-Boring, Fluff-Free Strategies for Marketing and Promoting Your Business

1591.8 руб.
Save time and money in building, marketing and promoting your business With huge recent shifts in the way enterprises are built, marketed, and monetized, these are «wild west» times for business. In this new landscape, entrepreneurs and small business owners actually have an edge in marketing without spinning their wheels or going broke. Smarter, Faster, Cheaper gives you an innovative, approachable new guide on how to market, promote and improve your business drawing on real world examples and offering practical advice as opposed to fluffy theory. It presents a complete roadmap for marketing and promoting your business with the latest techniques. Draws from author David Siteman Garland's extensive experiences as a successful entrepreneur Based on countless interviews with successful leaders, including conversations with entrepreneurs and owners of businesses large and small Strategies and ideas are easy to understand, digest, and immediately put to use From learning when to skimp and when to splurge to mastering the art of online schmoozing, Smarter, Faster, Cheaper will save you time, money, and aggravation whether you're building your tenth business or your first.
Heather Smith Getting the Most Out of Xero In A Day For Dummies Heather Smith Getting the Most Out of Xero In A Day For Dummies Новинка

Heather Smith Getting the Most Out of Xero In A Day For Dummies

320.48 руб.
You’re already familiar with the Xero system and how it feels to be working in the cloud. Now it’s time to expand your knowledge and really get the most out your Xero experience. This In A Day ebook will get you there. Business decisions aren’t all about data; they’re about gut instinct and courage. But without the data (that you can easily access on the go with your Xero dashboards – on your iPad on a yacht in the Bahamas) you could be making critical decisions blindly. Not only does this ebook help you understand how to generate awesome management information, it also introduces you to tips and tricks that can further assist the processes of your business and provide you with the capacity to grow. Inside you can take a look at the kinds of useful information you can generate, and how to customise information and reports to your needs. Check out Xero’s online networks and the different add-on solutions available to you and your team. Discover the online networking capabilities of Xero, the cost benefits of using add-ons, and which add-ons might be useful to you and your business. Generate useful information you can use to run your business with Getting the Most Out of Xero In A Day For Dummies.
Frank Wiginton How to Eat an Elephant. Achieving Financial Success One Bite at a Time Frank Wiginton How to Eat an Elephant. Achieving Financial Success One Bite at a Time Новинка

Frank Wiginton How to Eat an Elephant. Achieving Financial Success One Bite at a Time

1531.19 руб.
Take control of your personal finances—one bite at a time Getting your financial house in order is a big job. At first, you might even feel like you've bitten off more than you can chew. But don't give up! In How to Eat an Elephant, you'll gain vital understanding of important personal finance basics in just one day a month. Rather than tackle the beast in one bite, you'll master it a little bit at a time. Supported by online resources, tools, and reports, you'll complete fundamental tasks and gain fundamental understanding in an orderly and effective way. With practical, easy-to-understand guidance, this book will show you how to reduce your debt and save on interest; improve your understanding of personal finance basics and gain new confidence; reduce stress and anxiety about your money; and use powerful online tools to organize all your financial information. Offers a structured, non-intimidating approach to personal finance that can be mastered in four hours a month Covers vital topics like budgeting, life insurance, investment products, retirement planning, wills and powers of attorney, and much more Written by Frank Wiginton, one of Canada’s best-known personal finance speakers and gurus If it's time to take charge of your financial life, look no further. How to Eat an Elephant offers real solutions that will save you time, money, and headaches.
Rich Evans Click Here. Make the Internet Work for Your Business Rich Evans Click Here. Make the Internet Work for Your Business Новинка

Rich Evans Click Here. Make the Internet Work for Your Business

2229.8 руб.
Click Here is the ultimate guide to making the internet work for your business. By using just some of the many methods contained in this book, you will reach more people, improve your business and have an awesome website that you can be proud of. Packed full of tips showing you what – and what not – to do, this book will guide you through the process of building the most valuable marketing tool you could ever invest in, and help you get the most out of your business. In this book you'll discover how to: attract people to your website (and get them to come back again) sell your product online (and sell more of it) manage your online business (so that it works for you) set and achieve all your business goals (whatever they may be!)
Barbara Schenck Findlay Small Business Marketing Kit For Dummies Barbara Schenck Findlay Small Business Marketing Kit For Dummies Новинка

Barbara Schenck Findlay Small Business Marketing Kit For Dummies

1913.35 руб.
Harness the power of marketing and watch your business grow Having your own business isn't the same as having customers, and one is useless without the other. Whether your business is a resale store or a high-tech consulting firm, a law office or a home cleaning service, in today's competitive environment, strategic marketing is essential. If you want your small business to grow, you need a marketing strategy that works. But how do you get people to notice your business without spending a fortune? Packed with savvy tips for low-cost, high-impact campaigns, this friendly guide is your road map to launching a great marketing campaign and taking advantage of the newest technologies and avenues for outreach. Using social media as a marketing tool Communicating with customers Financing a marketing campaign The companion CD includes tools and templates to give you a jump-start on putting your new skills to work If you're looking to give your small business' marketing plan an edge over the competition, Small Business Marketing Kit For Dummies has you covered. CD-ROM/DVD and other supplementary materials are not included as part of the e-book file, but are available for download after purchase.
Tom Searcy Whale Hunting. How to Land Big Sales and Transform Your Company Tom Searcy Whale Hunting. How to Land Big Sales and Transform Your Company Новинка

Tom Searcy Whale Hunting. How to Land Big Sales and Transform Your Company

1910.16 руб.
Using the ancient Inuit whale hunt as a metaphor for big sales, Whale Hunting gives you a clear nine-phase model for successfully finding, landing, and harvesting whale-sized sales accounts—the kind of sales that transform your business. Here, you’ll learn how to turn the dangerous endeavor of selling to large companies and big contracts into a strategy for continued success and growth. Stop wasting time with little accounts and start landing monster accounts.
Evan Stubbs Big Data, Big Innovation. Enabling Competitive Differentiation through Business Analytics Evan Stubbs Big Data, Big Innovation. Enabling Competitive Differentiation through Business Analytics Новинка

Evan Stubbs Big Data, Big Innovation. Enabling Competitive Differentiation through Business Analytics

3831.6 руб.
A practical guide to leveraging your data to spur innovation and growth Your business generates reams of data, but what do you do with it? Reporting is only the beginning. Your data holds the key to innovation and growth – you just need the proper analytics. In Big Data, Big Innovation: Enabling Competitive Differentiation Through Business Analytics, author Evan Stubbs explores the potential gold hiding in your un-mined data. As Chief Analytics Officer for SAS Australia/New Zealand, Stubbs brings an industry insider's perspective to guide you through pattern recognition, analysis, and implementation. Big Data, Big Innovation: Enabling Competitive Differentiation Through Business Analytics details a groundbreaking approach to ensuring your company's upward trajectory. Use this guide to leverage your customer information, financial reports, performance metrics, and more to build a rock-solid foundation for future growth. Build an effective analytics team, and empower them with the right tools Learn how big data drives both evolutionary and revolutionary innovation, and who should be responsible Identify data collection and analysis opportunities and implement action plans Design the platform that suits your company's current and future needs Quantify performance with statistics, programming, and research for a more complete picture of operations Effective management means combining data, people, and analytics to create a synergistic force for innovation and growth. If you want your company to move forward with confidence, Big Data, Big Innovation: Enabling Competitive Differentiation Through Business Analytics can show you how to use what you already have and acquire what you need to succeed.
Ray Sclafani You've Been Framed. How to Reframe Your Wealth Management Business and Renew Client Relationships Ray Sclafani You've Been Framed. How to Reframe Your Wealth Management Business and Renew Client Relationships Новинка

Ray Sclafani You've Been Framed. How to Reframe Your Wealth Management Business and Renew Client Relationships

2551.99 руб.
Reframe «wealth management» to achieve sustainable success in financial services You've Been Framed™ is a step-by-step guide for achieving ultimate profitability and sustainability for your financial advisory firm. Whether you're a savvy entrepreneur ready to dominate your competitors, or a more experienced advisor moving toward selling your practice, this guide will help you proactively reframe your business. You'll learn how to grow your pipeline of prospects, win the next generation of clients, and deepen your business so it can thrive without you—leaving you free to pursue what matters to you. Build your business on a holistic foundation of wealth management and assemble the team that will take you to the top as you develop a whole new perspective from which to offer your services. Transform your role from «directive advisor» to «trusted advocate.» Completely shift the paradigm, and make yourself the de facto solution to your clients' wealth management issues. Whether it's the firm with which you're affiliated or the types of products and services you offer, you've been «framed.» As a wealth management advisor, your clients have little understanding of what you do or why you do it. Even your team may have the wrong idea. This book helps you clarify and demonstrate the value of your knowledge and skills, so you can frame your work on your own terms. Build and showcase your enterprise value Renew client relationships and attract new demographics Become a leader with proven team-building tools Shift your role from advisor to advocate If you haven't effectively led discussions to co-create what your business stands for—and what differentiates it from competitors—you're losing talent, prospects, and business. You've Been Framed™ gives you the perspective you need to thrive in the new financial environment, and achieve sustainable success.
Paul Wallbank eBu$iness. 7 Steps to Get Your Small Business Online.. and Making Money Now! Paul Wallbank eBu$iness. 7 Steps to Get Your Small Business Online.. and Making Money Now! Новинка

Paul Wallbank eBu$iness. 7 Steps to Get Your Small Business Online.. and Making Money Now!

2232.99 руб.
Is your business website a money pit? A source of frustration? A time-waster? Does your business even have an online presence? It's time to get your website working for you and making money. The web and social media have become the new shopfronts where customers, staff and suppliers look to find people to do business with. eBu$iness will help anyone who wants to set up and maintain a professional web presence by showing you how to: register an effective domain name set up your own free or cheap website use social media to your advantage optimise your website so that search engines and customers can find you take advantage of free local listing services and much more. Whether you already have a website or you're just starting out, eBu$iness gives you the tools and know-how to save time and money, and will help you to grow your business and make a profit.
Loredana Stroup QuickBooks 2012 For Dummies Loredana Stroup QuickBooks 2012 For Dummies Новинка

Loredana Stroup QuickBooks 2012 For Dummies

1594.35 руб.
Learn to use the UK's number one small business accounting software! A reliable accounting system is integral to the success of any small business and QuickBooks is the finance program you need to handle your financial and business management tasks efficiently. This eagerly awaited book shows you how to use this popular software to build a budget, process payroll, create invoices, manage inventory, balance accounts, and much more—all without having to hire expensive financial professionals. After discovering the best way to install and setup QuickBooks, the authors show you how to use QuickBooks to maintain your accounting records to comply with tax laws, enter data, keep track of your cheque book and credit card accounts, and produce common financial reports that track every penny coming in and going out. Shares proven secrets for building a solid budget Details how to track accounts receivable and payable Provides clear steps for keeping track of inventory as you purchase and sell items Highlights ways to track who needs to get paid, who owes money, and what needs to get done QuickBooks "X" For Dummies, UK Edition addresses the unique needs of UK businesses and helps you keep your business in the black.
Tom Egelhoff C. How to Market, Advertise and Promote Your Business or Service in Your Own Backyard Tom Egelhoff C. How to Market, Advertise and Promote Your Business or Service in Your Own Backyard Новинка

Tom Egelhoff C. How to Market, Advertise and Promote Your Business or Service in Your Own Backyard

1527.36 руб.
Create a successful and affordable marketing campaign for your local small business using the tips and detailed 10-point, step-by-step method in How to Market, Advertise and Promote Your Business or Service in Your Own Backyard. Discover tried and true tactics that produce results without wasting your time and money, even if you only have access to a small budget and minimal resources. Using this handy and practical guide, you can gain access to information about incorporation, web design, search engine marketing, positioning, and sales management.
Beth Hayden Pinfluence. The Complete Guide to Marketing Your Business with Pinterest Beth Hayden Pinfluence. The Complete Guide to Marketing Your Business with Pinterest Новинка

Beth Hayden Pinfluence. The Complete Guide to Marketing Your Business with Pinterest

1272.02 руб.
How to effectively use Pinterest to market your business, product, or service Pinterest, the rapidly growing social networking site that allows users to post and share images and videos on «pinboards» (a collection of “pins,” usually with a common theme), is providing businesses and savvy entrepreneurs with a new platform to market their products and services. And, as with any new platform, learning what works best and what doesn’t when it comes to marketing can be a challenge. Pinfluence is a complete guide to Pinterest marketing that will teach you how to effectively raise awareness for your brand, product, or service, drive traffic from Pinterest to your website, and connect with current and potential customers. You will learn: How to create a powerful Pinterest profile, your Pinterest brand strategy, set up boards, pin and repin images, and get into conversations in the Pinterest user interface. Pinterest marketing techniques, including great content creation, how to optimize websites and blogs for pinning, and how to start growing your followers. How to integrate Pinterest with other social media tools (including Facebook, Twitter, and blogs) and how to track trends and monitor conversation on Pinterest. Advanced Pinterest marketing techniques, including how to grow your audience, how to use the Pinterest iPhone app, advice for special types of businesses (B2B companies and nonprofits), and how to make your pins and boards “sticky” so they capture public attention and influence people to change their behavior. Pinterest copyright issues Pinfluence is for anyone who wants to join the likes of companies like Whole Foods, Gilt, West Elm and others, and harness the marketing power of Pinterest to grow their business.
Lisa Disselkamp No Boundaries. How to Use Time and Labor Management Technology to Win the Race for Profits and Productivity Lisa Disselkamp No Boundaries. How to Use Time and Labor Management Technology to Win the Race for Profits and Productivity Новинка

Lisa Disselkamp No Boundaries. How to Use Time and Labor Management Technology to Win the Race for Profits and Productivity

3448.44 руб.
An essential guide for putting workforce management systems to work for your business Showing you how to take your business from reactive to proactive and improve performance, No Boundaries provides a vendor-neutral guide on how your company can use workforce management systems to improve productivity and profits. Drawing upon years of experience implementing these systems, author Lisa Disselkamp offers numerous case studies illustrating how organizations have used workforce management systems to solve their business problems and discusses: How the latest software uses data from time and attendance to create real time visibility into employee activity and cost Developments in labor management technology that can mitigate the challenges faced by employers in every industry and public sector Using labor data to achieve financial goals and maximize profits Using workforce management technology to enhance operations, quality, compliance, and employee satisfaction and retention Adding value to data through integration with other key business information How to build a business case and gain internal support for an investment in time and labor management technology Guide to selecting and installing time and labor systems This book bridges the gap between what business leaders understand about their business and what they have yet to learn about this technology. The author introduces the concept of Mission Based Configuration, showing companies how to apply time and labor systems to their business needs to save time and money. The use of technology offers an effective tool to manage budgets, meet strategic targets, and channel decision-making toward best practices. No Boundaries reveals how your business can win the race for profits and productivity.
Nick Davies How to Be Great at The Stuff You Hate. The Straight-Talking Guide to Networking, Persuading and Selling Nick Davies How to Be Great at The Stuff You Hate. The Straight-Talking Guide to Networking, Persuading and Selling Новинка

Nick Davies How to Be Great at The Stuff You Hate. The Straight-Talking Guide to Networking, Persuading and Selling

1335.78 руб.
You have to do it… you might as well enjoy it No one likes a pushy, smarmy salesman – no one wants to be that guy … but most of us need to sell to some extent. How else can we get any business? We all have to do it now, whether we're lawyers, accountants or start-ups. But don't despair – there's no need to go on some cringey sales training day. How to be Great at the Stuff You Hate shows you how to develop all the skills you need to sell yourself, your business and your ideas. So ditch the dread, forget the fear and start enjoying yourself! Selling isn't something you 'do' to people, it's not some dark art practised by pushy and manipulative people – it's a process, it's a relationship … it's fun! All you need to do is cut the crap, be yourself and win some business. How to be Great at the Stuff You Hate shows you how to: Pull together a target list – who do you want to approach and do business with? Connect with those people – writing letters/emails Master meeting and networking – conquering small talk! Follow up once you’ve chatted to someoneAsk for what you want
Barbara Weltman Small Business Survival Book. 12 Surefire Ways for Your Business to Survive and Thrive Barbara Weltman Small Business Survival Book. 12 Surefire Ways for Your Business to Survive and Thrive Новинка

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Owning a small business can be a fulfilling and financially rewarding experience, but to be successful, you must know what to do before starting a business; what to do while the business is up and running; and, most importantly, what to do when the business runs into trouble. With a combined fifty years of small business experience between them, authors Barbara Weltman and Jerry Silberman know what it takes to make it in this competitive environment, and in Small Business Survival Book, they show you how. In a clear and concise voice, Weltman and Silberman reveal twelve surefire ways to help your small business survive and thrive in today's market. With this book as your guide, you'll discover how to: * Delegate effectively * Monitor cash flow * Extend credit and stay on top of collections * Build and maintain credit and restructure your debt * Meet your tax obligations * Grow your business with successful marketing strategies * Use legal protections * Plan for catastrophe and disaster recovery Whether you're considering starting a new business or looking to improve your current venture, Small Business Survival Book has what you need to succeed.
Dave Anderson If You Don't Make Waves, You'll Drown. 10 Hard-Charging Strategies for Leading in Politically Correct Times Dave Anderson If You Don't Make Waves, You'll Drown. 10 Hard-Charging Strategies for Leading in Politically Correct Times Новинка

Dave Anderson If You Don't Make Waves, You'll Drown. 10 Hard-Charging Strategies for Leading in Politically Correct Times

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This is not your typical business book. You won't find academic remedies to your business challenges or exhortations to create a warmer and fuzzier workplace. In fact, you'll find the opposite-tips on how to be a tougher, take-no-prisoners-style manager. It's time to stop letting workplace political correctness push you around and get serious about your business. In If You Don't Make Waves, You'll Drown, Dave Anderson doesn't pull any punches. Offering simple wisdom and politically incorrect solutions that really work, he's not here to inspire you, but to taunt you into action. He shows you how to be more direct without being disrespectful; how to give honest feedback even when it hurts; and how to hold employees accountable for results. In short, you'll learn how to get the most out of your business. Want more politically incorrect wisdom? Tenure is a license for laziness Diversity without competence is worthless Don't trade your values for valuables Political correctness is a disease that destroys the workplace It's time to fight back!
Greg Holden Starting and Running an Online Business For Dummies Greg Holden Starting and Running an Online Business For Dummies Новинка

Greg Holden Starting and Running an Online Business For Dummies

1594.35 руб.
The fast and easy way to start and run an online business Starting an online business is no longer a novelty. It's a fact of life for individuals and established companies alike. The good news is that e-commerce and the practice of selling goods and services through a Web site and is not only here to stay, but it's thriving. More good news is that the steps required to conduct commerce online are well within the reach of ordinary people, even if you have no business experience. All you need is a good idea, a bit of start-up cash, computer equipment, and a little help from the practical, hands-on information in Starting and Running an Online Business For Dummies. With strategies to help you identify your market, design your website, choose services, trade securely, boost sales, and stay ahead of the competition; Starting and Running an Online Business For Dummies is just what you need to succeed. You'll discover how to open an online business in ten easy steps, how to select the right web host and design tools, why giving your e-business site structure and style is vital, techniques on attracting and keeping customers, and much more. Advice on how to get your business on the Web quickly and economically Completely revised and updated Includes the latest information on web hosting, search engine optimization, pay-per-click advertising, harnessing the power of social media marketing, and more Whether you're a budding entrepreneur or a small business owner looking to expand your business online, this up-to-date and easy-to-follow guide covers all the essentials you need to know to get on the Web quickly and economically, without all the technical jargon and hype bogging you down.
Chris Brogan Social Media 101. Tactics and Tips to Develop Your Business Online Chris Brogan Social Media 101. Tactics and Tips to Develop Your Business Online Новинка

Chris Brogan Social Media 101. Tactics and Tips to Develop Your Business Online

1463.31 руб.
100 ways to tap into social media for a more profitable business In Social Media 101, social media expert and blogger Chris Brogan presents the best practices for growing the value of your social media and social networking marketing efforts. Brogan has spent two years researching what the best businesses are doing with social media and how they're doing it. Now, he presents his findings in a single, comprehensive business guide to social media. You'll learn how to cultivate profitable online relationships, develop your brand, and drive meaningful business. Brogan shows you how to build an effective blog or website for your business, monitor your online reputation and what people are saying about your business online, and create new content to share with your customers. Presents specific strategies, tactics, and tips to improve your business through improved social media and online marketing Looks at social media and the wider online universe from a strictly business perspective If you aren't using the Internet and social media to market your business and stay in touch with your customers, you're already falling behind. The Social Media 100 gives you 100 effective, proven strategies you need to succeed.
Kelly McGuire A. The Analytic Hospitality Executive. Implementing Data Analytics in Hotels and Casinos Kelly McGuire A. The Analytic Hospitality Executive. Implementing Data Analytics in Hotels and Casinos Новинка

Kelly McGuire A. The Analytic Hospitality Executive. Implementing Data Analytics in Hotels and Casinos

2870.99 руб.
Targeted analytics to address the unique opportunities in hospitality and gaming The Analytic Hospitality Executive helps decision makers understand big data and how it can drive value in the industry. Written by a leading business analytics expert who specializes in hospitality and travel, this book draws a direct link between big data and hospitality, and shows you how to incorporate analytics into your strategic management initiative. You'll learn which data types are critical, how to identify productive data sources, and how to integrate analytics into multiple business processes to create an overall analytic culture that turns information into insight. The discussion includes the tools and tips that help make it happen, and points you toward the specific places in your business that could benefit from advanced analytics. The hospitality and gaming industry has unique needs and opportunities, and this book's targeted guidance provides a roadmap to big data benefits. Like most industries, the hospitality and gaming industry is experiencing a rapid increase in data volume, variety, and velocity. This book shows you how to corral this growing current, and channel it into productive avenues that drive better business. Understand big data and analytics Incorporate analytics into existing business processes Identify the most valuable data sources Create a strategic analytic culture that drives value Although the industry is just beginning to recognize the value of big data, it's important to get up to speed quickly or risk losing out on benefits that could drive business to greater heights. The Analytic Hospitality Executive provides a targeted game plan from an expert on the inside, so you can start making your data work for you.
Allan Cohen R. Influencing Up Allan Cohen R. Influencing Up Новинка

Allan Cohen R. Influencing Up

1591.8 руб.
The authors of the classic Influence Without Authority explain the unique challenges of influencing powerful people Learn to overcome your difficulties with a boss who is uninterested in your concerns, or resistant to giving needed support. Or discover how to win the cooperation of senior managers who are hard to reach, and hard to sell on your ideas, products, or services. In their classic book, Influence Without Authority, Allan Cohen and David Bradford provided a universal model of how to influence someone you don't control. Influencing Up applies those ideas to problematic bosses and other powerful people, with sophisticated tactics for building partnerships with them. If you're afraid of retaliation or just unclear as to how to change a senior person's behavior, don't stay paralyzed. Influencing Up gives you the tools to bridge the power gap. Offers practical advice about how to turn your relationship with your boss into a partnership in which both parties benefit Explains what powerful people care about Shows how to overcome power gaps by developing more partner-like relationships Learn what a great partnership with your boss can do for your career—and your mental health!

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Go from eBay beginner to eBay pro in no time! Whether you aim to browse, buy, sell, or open up your own eBay shop, this third edition of Britain's bestselling guide to eBay gets you up and running with everything you need to know. Fully updated and packed with new information on eBay apps, creating and running an eBay business, becoming a PowerSeller and much more, it covers every aspect of eBay.co.uk, from security issues and avoiding scams to making serious cash in your spare time or as a full-time eBay merchant. Get acquainted – from registering and setting up a homepage to organising eBay sales and communicating using the 'My eBay' page, you'll quickly feel right at home on eBay Bid and buy with confidence – discover how to search for and evaluate items, make bids and win auctions, or use the 'Buy It Now' option Sell like a pro – get the lowdown on how to choose and post items for sale, set prices and conduct auctions for maximum profits, as well as how to ship stuff and collect payments Keep the taxman happy – how to keep track of your earnings and comply with all the relevant tax rules and regulations, including the VAT Give your auctions pizzazz – get expert tips on how to spice up your auctions with pictures and graphics as well as links to other websites Stay safe and secure – learn everything you need to know about avoiding fraudsters, scammers and hackers and safeguarding your privacy and your identity Open the book and find: How to register and buy and sell on eBay Advice on bidding and winning eBay auctions Expert tips on choosing items to sell and picking the ideal auction time How to set up sale listings and monitor your transactions Tips for marketing your stuff on eBay The lowdown on avoiding cons and protecting your privacy Guidance on setting up an eBay business account How to open your own eBay shop Learn to: Make serious money selling your wares Bid, win and buy the easy way Build and expand your eBay business Stay safe on eBay.co.uk
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