influence of technology based marketing in grameen phone bangladesh



Rezaul Jahedi Creating a business conducive environment to attract Foreign Direct Investment in Bangladesh Rezaul Jahedi Creating a business conducive environment to attract Foreign Direct Investment in Bangladesh Новинка

Rezaul Jahedi Creating a business conducive environment to attract Foreign Direct Investment in Bangladesh

Master's Thesis from the year 2013 in the subject Business economics - Economic Policy, Sun-Yat-sen-University, course: International Master of Public Administration, language: English, abstract: Bangladesh is a promising developing nation in South Asia region. Based on the World Bank report, Bangladesh has ranked 122 among 183 countries in 2012 globally in terms of ease of doing business. The present study attempted to investigate the major problems areas which influence FDI inflows in Bangladesh. More importantly, the inflows of FDI in Bangladesh have declined since 2008-09. This study sought to analyze the current business environment and how to create a congenial climate for attracting FDI in Bangladesh. The study also shows that the declining trend of FDI inflows in Bangladesh is directly corollary of the political situation. For creating a good business environment, Political stability of the host country is the prime determinant for attracting FDI.
Md. Jubaer Rashid Renewable and Informal Energy of South-Western Part of Bangladesh Md. Jubaer Rashid Renewable and Informal Energy of South-Western Part of Bangladesh Новинка

Md. Jubaer Rashid Renewable and Informal Energy of South-Western Part of Bangladesh

This research is based on existing renewable and informal energy assessment focusing on Shyamnagar Upazila of Satkhira District, south-western part of Bangladesh. The status of the energy catastrophe of south-western part of Bangladesh is in a position that they are using different kind of energy sources like fire wood, cow dung for cooking purposes. And solar energy and electricity are used for daily lightings and different potential activities. This study thinks, potentiality and future of the renewable and informal energy sources are bright in Bangladesh.
Faisal Omar Mobile Banking. Perspective in Bangladesh Faisal Omar Mobile Banking. Perspective in Bangladesh Новинка

Faisal Omar Mobile Banking. Perspective in Bangladesh

Most of the people don't have enough money to buy computer with internet connection but mobile phone is popular all over the country because of the low price, easily accessible and large network coverage across the whole country. For these case mobile banking can play a big role for the society which are affordable save time, transport cost as well as reduce digital divide in Bangladesh. Many developing countries already implemented the mobile banking in mean that time peoples are being benefited. The purpose of this report is to explore the following specified problems (1) Finding the existing mobile banking services in India (2) Which are Mobile Banking solutions can be the potential benefit to Bangladesh? (3) Availability of technical infrastructure in Bangladesh for mobile banking. This work is based on literature studies, Observation, field study in India and Bangladesh, interviews of some selected banks and mobile phone operators over telephone and physically. This book has presents and analyzed some successful mobile banking system in developing countries mainly in India after that suggests suitable solutions for Bangladeshi perspective.
Mohd Helmee Firdaus Salehudin, Muhammad Faizal A. Ghani Marketing Case Study Mohd Helmee Firdaus Salehudin, Muhammad Faizal A. Ghani Marketing Case Study Новинка

Mohd Helmee Firdaus Salehudin, Muhammad Faizal A. Ghani Marketing Case Study

This book focuses the influence of marketing strategy on personal financing among the teachers with offered by Bank X based on research of the case study. The personal financing that was mentioned above is a Personal Financing-I which based on the current situation there were lots of interests about the Personal Financing-I from the customers especially teachers regarding as a government servant. So, the main reason why this case study was conducted is to determine whether the influences of marketing strategy on Personal Financing-I among the teachers are significant acceptable or not. The book is to determine the influence of marketing strategy on Personal Financing-I which focused on the marketing mix in determining the marketing activities for an organization. The marketing strategy consists that was recognized and suggested by Kotler and Amstrong are 4P's, which are namely product, price, promotion and place. But this case study used 3P's that were suitable with the topic which are product, price, and promotion. So, from this case study wants to identify whether these 3P's of marketing strategy have a relationship with the teachers are influence to apply Personal Financing-I.
Sangram Vajre Account-Based Marketing For Dummies Sangram Vajre Account-Based Marketing For Dummies Новинка

Sangram Vajre Account-Based Marketing For Dummies

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Grow your account list with an effective account-based marketing strategy Buyers have changed the B2B marketing game. Account-Based Marketing For Dummies is here to give you the tools to transform your current approach to find, reach, and engage with your potential customers on their terms to meet their ever-changing demands. Packed with expert tips and step-by-step instructions, this book shows you how to analyze current data to identify the accounts with the biggest ROI opportunities and execute effective, account-specific techniques that get results. This practical guide takes the intimidation out of account-based marketing in today's highly digitized world. You'll be armed with the knowledge you need to increase your reach in real time, giving you greater exposure to other decision-makers and influencers within an account. You'll discover how, through a combination of marketing technology and online advertising, your messages can be displayed where and when your customers already engage online. Align your sales and marketing teams for greater success in your ABM efforts Analyze data to identify key accounts Target your messages for real-time interaction Integrate your campaign with marketing automation software If you're a member of a sales or marketing team already using a CRM tool who's looking to increase your reach, Account-Based Marketing For Dummies has you covered! «Account-Based Marketing For Dummies clears away the confusion surrounding this much-hyped topic. It offers simple, direct explanations of what account-based marketing is, why it’s important, and how to do it. Any business marketing professional will benefit from a look at this book.»– David Raab, Founder at Raab Associates «If you're reading this book and just getting started with ABM, welcome to the future of what b-to-b marketing can be: insight-led, technology-enabled and, above all, customer focused. Our clients are delighted with the business impact they deliver using account-based marketing, and you will be, too.» – Megan Heuer, Vice President and Group Director, SiriusDecisions «Like a Hollywood agent, marketing's job is to get sales the 'audition,' not the part. Account-based marketing is the key to maximizing the number of the 'right' auditions for your sales team, and Account-Based Marketing For Dummies explains how.» – Joe Chernov, VP of Marketing at InsightSquared «Ever-advancing marketing technology is enabling a new generation of sales and marketing strategies to thrive, changing the playing field for companies of all sizes. This modern wave of account-based marketing has tremendous potential to improve your business, and Sangram Vajre is an insightful and enthusiastic guide to show you how.» – Scott Brinker, Author of Hacking Marketing «Account-based marketing is shifting how businesses use customer insights to capture more upmarket revenue. This book teaches a new wave of data-driven marketers how to embrace an enlightened quality-vs-quantity approach and execute a scalable ABM strategy that delivers real results.» – Sean Zinsmeister, Senior Director of Product Marketing, Infer «The book may be titled '…for dummies', but ABM is proving to be a smart approach for B2B marketers charged with generating sales pipeline and acquiring and delighting customers. Use this book to help you get started and advance your account-based marketing strategies and tactics that will thrill your sales colleagues, executive team and customers alike.» Scott Vaughan, CMO, Integrate
Philip Kotler Marketing Insights from A to Z. 80 Concepts Every Manager Needs to Know Philip Kotler Marketing Insights from A to Z. 80 Concepts Every Manager Needs to Know Новинка

Philip Kotler Marketing Insights from A to Z. 80 Concepts Every Manager Needs to Know

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The most renowned figure in the world of marketing offers the new rules to the game for marketing professionals and business leaders alike In Marketing Insights from A to Z, Philip Kotler, one of the undisputed fathers of modern marketing, redefines marketing's fundamental concepts from A to Z, highlighting how business has changed and how marketing must change with it. He predicts that over the next decade marketing techniques will require a complete overhaul. Furthermore, the future of marketing is in company-wide marketing initiatives, not in a reliance on a single marketing department. This concise, stimulating book relays fundamental ideas fast for busy executives and marketing professionals. Marketing Insights from A to Z presents the enlightened and well-informed musings of a true master of the art of marketing based on his distinguished forty-year career in the business. Other topics include branding, experiential advertising, customer relationship management, leadership, marketing ethics, positioning, recession marketing, technology, overall strategy, and much more. Philip Kotler (Chicago, IL) is the father of modern marketing and the S. C. Johnson and Son Distinguished Professor of International Marketing at Northwestern University's Kellogg Graduate School of Management, one of the definitive marketing programs in the world. Kotler is the author of twenty books and a consultant to nonprofit organizations and leading corporations such as IBM, General Electric, Bank of America, and AT&T.
Peter Brinckerhoff C. Mission-Based Marketing. Positioning Your Not-for-Profit in an Increasingly Competitive World Peter Brinckerhoff C. Mission-Based Marketing. Positioning Your Not-for-Profit in an Increasingly Competitive World Новинка

Peter Brinckerhoff C. Mission-Based Marketing. Positioning Your Not-for-Profit in an Increasingly Competitive World

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A direct, practical guide revealing how you can lead your not-for-profit to success through mission-based marketing Now in a Third Edition, Mission-Based Marketing is a direct, practical guide showing how you can lead your not-for-profit to success in a more competitive world. This book provides the knowledge and skills you need to build a market-driven organization that holds onto its core values, does a better job of providing mission, and successfully competes for funding, clients, referral sources, staff, and board members. Includes new material on nonprofit websites, social networking and new methods of communication, advances in technology, customer service in today's world, and the effects of marketing on fundraising Goes beyond the hows and whys to include lots of hands-on advice and real-world examples Other titles by Brinckerhoff: Mission-Based Management: Leading Your Not-for-Profit In the 21st Century, Faith-Based Management: Leading Organizations That Are Based on More than Just Mission, and Social Entrepreneurship: The Art of Mission-Based Venture Development Filled with new material, this book appraises the trends that have dramatically affected the not-for-profit sector in the past several years, and explains how an organization can shape this shifting landscape to its ultimate benefit.
Dr. Mark O'Doherty Healing Bangladesh ? Improving Human Rights, Gender Mainstreaming and Religious Education in the People's Republic of Bangladesh Dr. Mark O'Doherty Healing Bangladesh ? Improving Human Rights, Gender Mainstreaming and Religious Education in the People's Republic of Bangladesh Новинка

Dr. Mark O'Doherty Healing Bangladesh ? Improving Human Rights, Gender Mainstreaming and Religious Education in the People's Republic of Bangladesh

In view of the series of brutal murders of secular writers, gay activists, bloggers and liberal intellectuals by extremists in Bangladesh, the country is in need of healing on many levels ? Bangladesh?s overall inability to get to grips with extremism being the result of a fractured country, where legitimate criticism and debate are increasingly restricted. Hence the importance of improving human rights, gender equality and religious education in the country. Critical, but also deeply sensitive and humane, this book endeavours to improve public policy in Bangladesh; with both social scientific and Islamic approaches, so that social equality, civil liberties and a just social peace can be manifested in the People's Republic of Bangladesh.
Philip Sheldrake The Business of Influence. Reframing Marketing and PR for the Digital Age Philip Sheldrake The Business of Influence. Reframing Marketing and PR for the Digital Age Новинка

Philip Sheldrake The Business of Influence. Reframing Marketing and PR for the Digital Age

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Media has most definitely evolved, as have the ways in which we contemplate, design, communicate and execute strategy. And rather than technological evolution, we’re plainly in the midst of a technological revolution. We have no choice then but to reframe marketing and PR in the context of 21st Century technology, 21st Century media and disintermediation, and 21st Century articulation of and appreciation for business strategy. “Today, every organization is in the influence business. We influence customers to buy from us, employees to work for us, and the media to write about us. Gone are the days when you could be your own island. Now, to be successful, you need to live within the influence ecosystem and that requires a change of mindset. Fortunately, Philip Sheldrake will show you how.” David Meerman Scott, bestselling author of The New Rules of Marketing & PR and the new hit Real-Time Marketing & PR
Mohammad Abdul Momin Siddique, Sree Ram Prashad Chakraborty, Mahbuba Akter Ship Scrapping Activities in Bangladesh Mohammad Abdul Momin Siddique, Sree Ram Prashad Chakraborty, Mahbuba Akter Ship Scrapping Activities in Bangladesh Новинка

Mohammad Abdul Momin Siddique, Sree Ram Prashad Chakraborty, Mahbuba Akter Ship Scrapping Activities in Bangladesh

Ship breaking is a potential industry for Bangladesh. At present the position of Bangladesh is third in the world for ship breaking activities. This industry pays about 100 million to 130 million USD each year to the government. Bangladesh does not have iron as such has to depend on the scrapped iron and about 90% of iron materials come from this industry. Other items of the ship such as engines, generators, boilers, electrical items, furniture, plumbing items, refrigerators, air conditioners etc. have a good market in Bangladesh. A lot of stakeholders are involved with these scrapping activities. A coherent picture of these scrapping activities in Bangladesh from the angle of socio-economics benefits of different stake holders, constraints and problems for the development of this sector has been drawn in this book.
Mohammad Mustafizur Rahman, Md. Shibli Shahriar The Impact of Audios and Visuals in the EFL Classes Mohammad Mustafizur Rahman, Md. Shibli Shahriar The Impact of Audios and Visuals in the EFL Classes Новинка

Mohammad Mustafizur Rahman, Md. Shibli Shahriar The Impact of Audios and Visuals in the EFL Classes

This Research Monograph is a little effort from the authors on "The Impact of Audios and Visuals in the English as a Foreign Language (EFL) Classes at the Tertiary Level in Bangladesh. In recent years, Audio and Visual aids have begun to play an important role in language learning process distinctively in foreign language learning all over the world. Learning to use the Audio and Visual technologies, as a prodigy and innovative tools, provides a strong motivation for learning English as a foreign language. Basically, Audio-visual technology has made an evolution in language learning approaches and seems to fit with the current trend of language learning. It offers enormous opportunities and advantages for English learners in the outside world, so the possibilities are also endless in Bangladesh for our learners. It is very encouraging that currently Bangladesh is experiencing a technological "boom," and students desire to be a part of it. That is why, the impact and influence of Audio and Visuals in fostering EFL learners' skill development in Bangladesh cannot be overstated.
Abigail Gacusana Community Based Adaptation to Climate Change. A Case Study of Bangladesh Abigail Gacusana Community Based Adaptation to Climate Change. A Case Study of Bangladesh Новинка

Abigail Gacusana Community Based Adaptation to Climate Change. A Case Study of Bangladesh

Thesis (M.A.) from the year 2008 in the subject Politics - International Politics - Topic: Development Politics, grade: Merit, University of Birmingham, course: International Development, language: English, abstract: Climate change is a global concern with its impending threats to economies, human development and the achievement of the Millennium Development Goals. Climate change impacts are currently being observed and studies show that poor countries are the most vulnerable. Using Bangladesh as a case study, this research examines the impacts of climate change to poor, rural communities and further explores the measures that are carried out to combat its existing and future threats. This research also aims to look into the existing socio-economic vulnerabilities of Bangladesh in order to establish the linkage between climate change and development. Findings of this study show that poor communities are impacted by climate change through the loss of lives, assets and livelihoods. Adaptation to climate change is therefore necessary and should be integrated in development planning and objectives, to ensure that the most vulnerable groups are represented. Overall this research has observed that Bangladesh is still lacking this capacity, despite the spontaneous adaptation being practised by local communities. This study has further observed that the most common response in addressing climate change impacts to vulnerable communities in Bangladesh is community-based adaptation, whi...
Viktoria Oppenauer The Role of Emotions in B2B-Marketing Tools Viktoria Oppenauer The Role of Emotions in B2B-Marketing Tools Новинка

Viktoria Oppenauer The Role of Emotions in B2B-Marketing Tools

The world is driven by emotions and although emotions are of major importance in our daily life, they still have not enjoyed the status they deserve in academic discussions. The role of emotions is very interesting and important in business-to-business marketing because emotions influence people in many different ways. Marketers define who their customers are as well their needs and wants. However they also should consider the fact that emotions can encourage decision-making and that they play a role in each part of marketing. Emotion can stimulate buying interest and influence future buying decisions as they intensify wants and desires. Using emotions in B2B marketing allows companies to deliver the right emotional content and message, at the right place, at the right time, to the right customers. Developing creative marketing programs with a lack of understanding of why people buy, when they buy, where they buy and how they buy can lead to wasted resources and market failure. Especially in industrial companies this understanding is a problem as technical experts or production managers often influence decision-making in marketing.
Najmul Haider, Golam Shahi Alam Reproductive Performance of Dairy Cows in Bangladesh Najmul Haider, Golam Shahi Alam Reproductive Performance of Dairy Cows in Bangladesh Новинка

Najmul Haider, Golam Shahi Alam Reproductive Performance of Dairy Cows in Bangladesh

Bangladesh has one of the highest densities of livestock in the world with 145 large ruminants per square kilometer. Dairy is the most important sector of livestock industry in Bangladesh that provides greater part of animal source protein for human consumption. Lifetime productivity of cows largely depends on their individual reproductive performance. In most countries, the primary objective of a reproductive control program in a dairy herd is to have each cow calve and produce a live calf in every 12 months. Like in many other countries, poor reproductive efficiency has been considered to be the major limiting factors in medium and large scale market oriented dairying in Bangladesh for achieving this goal. This book highlighted the overall reproductive efficiency in main milk pocket area of Bangladesh combining both traditional and recent measures of reproductive indexes.
Paul Shankor, Akhtaruzzaman MD Juvenile Justice System in Bangladesh Paul Shankor, Akhtaruzzaman MD Juvenile Justice System in Bangladesh Новинка

Paul Shankor, Akhtaruzzaman MD Juvenile Justice System in Bangladesh

The Research on "Juvenile Justice System in Bangladesh: Standardization of Juvenile Legal Frameworks in Bangladesh with International Standards" is an integral part of MS in Human Rights Law under the Faculty of Law, Dhaka International University, Dhaka, Bangladesh. This is defined a numbers of constraints and challenges in the existing legal regime of Bangladesh towards advancing a child friendly justice system of Bangladesh. So, the research findings will be helpful for the academicians, researchers, policy makers, legal practitioners and relevant actors to updates them with a standard provision of juvenile justice. Finally, I am really thankful to my supervisor Dr. Md Akhtaruzzaman, Associate Professor, Faculty of Law, Dhaka International University who contributes to make my research successful.
Fotini Mastroianni Marketing Management. A study of consumer perceptions of value in relation to the Blackberry product versus the iPhone Fotini Mastroianni Marketing Management. A study of consumer perceptions of value in relation to the Blackberry product versus the iPhone Новинка

Fotini Mastroianni Marketing Management. A study of consumer perceptions of value in relation to the Blackberry product versus the iPhone

Essay from the year 2013 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, , course: Marketing, language: English, abstract: The aim of this assignment is to examine the theme of customer perceived by value and its marketing implications for how organisations become and remain competitive. The essay is using two leading products which operate in the mobile phone industry. These are Research in Motion (RIM) and Apple and their retrospective products: a) the Blackberry and b) the iPhone. Both companies have a strong branding position in the market. They seek to create value through the manipulation of technology and in offering features that are of satisfaction to the customers.
Sven Wilde Viral Marketing within Social Networking Sites Sven Wilde Viral Marketing within Social Networking Sites Новинка

Sven Wilde Viral Marketing within Social Networking Sites

Master's Thesis from the year 2012 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1,3, University of Siegen (Fakultät III), language: English, abstract: Primarily, a review on theoretical foundations and the history of Viral Marketing is shown. Based on this a variety of different definitions were analysed to set up a practical definition for this thesis. Thereafter, possible targets of Viral Marketing are illustrated, followed by necessary elements of Viral Marketing campaigns, and finally by an approach to measure the effectiveness. By means of an online questionnaire, a survey was conducted to collect empirical data from which to analyse Viral Marketing within social networking sites and detect useful information for the practical use of Viral Marketing. The results of the analysis show the accelerating influence of social networking sites and other factors regarding the effectiveness of Viral Marketing. In addition, specific characteristics which make Viral Marketing messages appealing, as well as the preferred types of Viral Marketing messages are illustrated and should help to understand how to create and design an effective Viral Marketing Campaign.
Lena Fitzen Multi Channel Retailing in the Automotive Industry Lena Fitzen Multi Channel Retailing in the Automotive Industry Новинка

Lena Fitzen Multi Channel Retailing in the Automotive Industry

Master's Thesis from the year 2007 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: A (Distinction 1), Edinburgh Napier University (Marketing Management and Research), course: MSc Marketing, language: English, abstract: Current regulatory and technological change factors force the development of an integrative multi channel approach over the whole car purchasing process to increase customer value and profit. Since the decade of multi channel services, the understanding and analysing of consumers behaviour gains more and more part in literature. Although if the adoption of new channels and particular channel usage is researched, further need of understanding why consumers use some channels rather than others, although purchasing the same products, is identified. Especially the automotive market is mainly focussed on product and manufacturer branding topics rather than distribution and service development. Using the example of the automotive industry this paper explores factors of influence on channel choice. Based on current literature and exemplified by a quantitative explorative study the present paper focuses mainly on the question asking after the main determinants on consumers channel choice during car purchasing and their nature of influence on it. A conceptual framework is developed, which argues that channel decision making in the automotive market is based on product, consumer, channel and organisat...
Md. Samsuzzaman Overview of Web Based Business Md. Samsuzzaman Overview of Web Based Business Новинка

Md. Samsuzzaman Overview of Web Based Business

Consumer choice and power is enhanced by the Internet. That's why Web based business become very popular in recent time. In recent time we found that web based business has vast sectors. Bangladesh is now in primary level to build online trading. So in our report we describe various sectors that take place in online business all over the world. We gather various relevant terminology, various advantages and disadvantages of Web Based Business, Evolution, process, prospects, and types of web based business, future of this business etc. We did this through the help of internet and our report out late the overall scenario of web based business.
Mark Jeffery Data-Driven Marketing. The 15 Metrics Everyone in Marketing Should Know Mark Jeffery Data-Driven Marketing. The 15 Metrics Everyone in Marketing Should Know Новинка

Mark Jeffery Data-Driven Marketing. The 15 Metrics Everyone in Marketing Should Know

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NAMED BEST MARKETING BOOK OF 2011 BY THE AMERICAN MARKETING ASSOCIATION How organizations can deliver significant performance gains through strategic investment in marketing In the new era of tight marketing budgets, no organization can continue to spend on marketing without knowing what's working and what's wasted. Data-driven marketing improves efficiency and effectiveness of marketing expenditures across the spectrum of marketing activities from branding and awareness, trail and loyalty, to new product launch and Internet marketing. Based on new research from the Kellogg School of Management, this book is a clear and convincing guide to using a more rigorous, data-driven strategic approach to deliver significant performance gains from your marketing. Explains how to use data-driven marketing to deliver return on marketing investment (ROMI) in any organization In-depth discussion of the fifteen key metrics every marketer should know Based on original research from America's leading marketing business school, complemented by experience teaching ROMI to executives at Microsoft, DuPont, Nisan, Philips, Sony and many other firms Uses data from a rigorous survey on strategic marketing performance management of 252 Fortune 1000 firms, capturing $53 billion of annual marketing spending In-depth examples of how to apply the principles in small and large organizations Free downloadable ROMI templates for all examples given in the book With every department under the microscope looking for results, those who properly use data to optimize their marketing are going to come out on top every time.
Musammet Ismat Ara Begum Corporate Social Responsibility and Gender Commitments. A Case Study of Commercial Banks in Bangladesh Musammet Ismat Ara Begum Corporate Social Responsibility and Gender Commitments. A Case Study of Commercial Banks in Bangladesh Новинка

Musammet Ismat Ara Begum Corporate Social Responsibility and Gender Commitments. A Case Study of Commercial Banks in Bangladesh

Master's Thesis from the year 2015 in the subject Business economics - Banking, Stock Exchanges, Insurance, Accounting, grade: 72, The Australian National University (Crawford School of Public Policy), course: Research Project: POGO8035, language: English, abstract: This study analyses gender issues in the corporate social responsibility (CSR) frameworks of commercial banks in Bangladesh with reference to four theoretical perspectives on CSR: instrumental, political, integrative and ethical. It examines how gender issues are addressing in CSR framework and how it could advance gender equality issues and how CSR policies relating to gender are translated by the commercial banks to integrate gender equality in their reporting in Bangladesh Bank (The central bank of Bangladesh). Based on the analysis of relevant data and information, it finds that gender issues of CSR are practicing mostly in instrumental and political way rather than integrative and ethical way due to regulatory requirement. However, the trends of practices are representing the positive approach to the integrative and ethical perspectives on gender issues in commercial banks of Bangladesh over time which could be proved in future for the time being.
Digital Design Manual Digital Design Manual Новинка

Digital Design Manual

In architecture and interior design spatial concepts are increasingly computer-generated, illustrated and presented. Computer aided design has already established in architectural offices. The influence of digital technology increases further. This manual introduces different digital tools and includes tutorials based on everyday practice. It helps to use digital echnology in the design phase and planning process. With application examples of UNStudio.
John Lee Business Hack. The Wealth Dragon Way to Build a Successful Business in the Digital Age John Lee Business Hack. The Wealth Dragon Way to Build a Successful Business in the Digital Age Новинка

John Lee Business Hack. The Wealth Dragon Way to Build a Successful Business in the Digital Age

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Master the online tools available to grow your business and conquer the competition Business Hack is your essential roadmap to business growth and online marketing success. Author and successful entrepreneur John Lee shares his proven methods to harness the power of online tools, including using social media—offering practical steps to create and implement highly effective cyber-marketing campaigns. Thanks to the digital revolution, you no longer need teams of marketing experts and other expensive overheads to build and promote your business. This unique and valuable resource covers everything you need to consider when building your marketing strategy, from established principles of sales to cutting-edge digital techniques. In today’s dynamic business environment, strong and ongoing engagement in social media marketing is no longer an option–it is a necessity. From local craft-based businesses to new tech start-ups and even global multinational corporations, effective cyber-marketing can be instrumental in determining success. A comprehensive digital strategy enables you to compete across all platforms and maintain viability and relevance in the face of intense competition. Following the proven techniques in this essential guide allows you to: Implement powerful social media marketing campaigns to increase revenue and rise above the competition Integrate traditional sales and advertising methods with modern technology to create a comprehensive business marketing strategy Identify future trends to stay ahead of the technology curve and capitalize on new opportunities. Learn the skills used by successful entrepreneurs and respected experts in online marketing The Internet and rise of digital media have changed the rules of business and marketing. It is now possible for small and new businesses to compete and thrive in the global marketplace through intelligent use of digital and social media marketing. Business Hack provides the tools and knowledge necessary to succeed in the 21st century.
A. S. M. Maruf, Rubaiyet Abedin Orny Recovery of Zinc and Iron from Zinc Ash A. S. M. Maruf, Rubaiyet Abedin Orny Recovery of Zinc and Iron from Zinc Ash Новинка

A. S. M. Maruf, Rubaiyet Abedin Orny Recovery of Zinc and Iron from Zinc Ash

Zinc ash contains high percentage of zinc and iron which can be recovered and converted into valuable products. This project aimed to produce crystalline zinc sulfate and ferrous sulfate from recovered metals from zinc ash. Bangladesh is an agriculture based country and zinc sulfate is used as one of the necessary fertilizers. Samples of zinc ash were collected from local galvanizing industries in Dhaka, Bangladesh. The major metal components in the sample were zinc, iron and aluminium.
Shahid Muhammad Jehanzeb Virtual MarketingThe Pakistani Perspective (2015) Academic Approach Shahid Muhammad Jehanzeb Virtual MarketingThe Pakistani Perspective (2015) Academic Approach Новинка

Shahid Muhammad Jehanzeb Virtual MarketingThe Pakistani Perspective (2015) Academic Approach

This book contains outcomes of academic research conducted to determine the development of Virtual Marketing in Pakistani context where customer satisfaction is based upon technology usage, attitude and perception of people in the country. The significance of this report is that quantitative approach has been used to ascertain the impact of selected independent variables on Customers Satisfaction. Recommended in this study is that continuous improvements should be made in computer skills of users at universities and organizational levels, virtual marketing companies should upgrade and improve their service level by improving products and services with secure payment options in order to overcome the reservations regarding the Customers Attitude towards Marketing Customers in Pakistan.
Sven Wilde Viral Marketing within Social Networking Sites. The creation of an effective Viral Marketing Campaign Sven Wilde Viral Marketing within Social Networking Sites. The creation of an effective Viral Marketing Campaign Новинка

Sven Wilde Viral Marketing within Social Networking Sites. The creation of an effective Viral Marketing Campaign

Primarily, a review on theoretical foundations and the history of Viral Marketing is shown. Based on this, different definitions were analysed to set up a practical definition for this study. Thereafter, possible targets of Viral Marketing are illustrated, followed by necessary elements of Viral Marketing campaigns and finally by an approach to measure the effectiveness. By means of an online questionnaire, a survey was conducted to collect empirical data. These data provide information about Viral Marketing within social networking sites and detect useful information for the practical use of Viral Marketing. The results of the analysis show the accelerating influence of social networking sites and other factors regarding the effectiveness of Viral Marketing. In addition, specific characteristics which make Viral Marketing messages appealing as well as the preferred types of Viral Marketing messages are illustrated. They help to understand how to create and design an effective Viral Marketing Campaign.
Zenebe Kinfu Tafesse, Abdul Kabil Khan Bangladesh: History . development tendency of mainstream media . new media Zenebe Kinfu Tafesse, Abdul Kabil Khan Bangladesh: History . development tendency of mainstream media . new media Новинка

Zenebe Kinfu Tafesse, Abdul Kabil Khan Bangladesh: History . development tendency of mainstream media . new media

The purpose of this book ‘Bangladesh: history & development tendency of mainstream media & new media’ is to examine the role of the mass media and new media in Bangladesh society. This book brings together the historical background of the mass media & it’s today’s position in the media industry of Bangladesh.It also discuss how the nature of news media in Bangladesh has changed dramatically over the last decades with the emergence of new media technology and growing popularity of electronic news media.The book raises several fundamental problems on journalism profession, the social and professional environment for developing counter’s journalists. Also the book is designed for the new generation of e-journalists, media studies and journalism students on Traditional mass media & new media which provides an understanding of the trends of development of mass media in Bangladesh & South Asian, news practices in contemporary society. It is also hoped that this book will be a valuable resource for researchers, professional journalists & International journalism students and citizen journalists.
Md. Saidur Rahman, Mohammed Shamsuddin Progesterone ELISA Improve the Understanding of Buffalo Reproduction Md. Saidur Rahman, Mohammed Shamsuddin Progesterone ELISA Improve the Understanding of Buffalo Reproduction Новинка

Md. Saidur Rahman, Mohammed Shamsuddin Progesterone ELISA Improve the Understanding of Buffalo Reproduction

Buffalo plays an important role in livestock economy over Asia. Among other livestock species the Buffalo is the second most versatile component in relation to existing integrated agricultural farming system in Bangladesh. Reproductive management of buffalo is a foremost concern because of inaccuracy to detect oestrus and pregnancy and all are associated with significant economic losses. Nowadays application of assisted reproductive technologies resembling milk progesterone ELISA, Ultrasonography is successfully improves our understanding on Buffalo Reproduction of Bangladesh. Milk progesterone ELISA was first introduced by Khan et al, (2008) in Bangladesh through Field Fertility Clinic Laboratory (FFC), Bangladesh Agricultural University. Recently milk progesterone ELISA is one of the regularly practiced techniques in Bangladesh to evaluate ovarian cyclicity, oestrus, pregnancy and non-pregnancy status of buffalo, which helps the farmers to maintain the profitable dairy farming.
Md Shahidul Islam Women.s Gain in Health Md Shahidul Islam Women.s Gain in Health Новинка

Md Shahidul Islam Women.s Gain in Health

The aim of this study is to explore the contributing factors in improving women's survival in Bangladesh.The proposed supply and demand conceptual framework provides an explanation for analyzing the importance of improved health of women and newborns to reduce maternal and perinatal/neonatal mortality for the overall improvement of women's survival in the context of Bangladesh. Data from the Bangladesh Demographic and Health Survey (BDHS) and Bangladesh Bureau of Statistics (BBS) are used to describe the changes in women's health situation in Bangladesh. The results show that a considerable decline in infant and child mortality has taken place over the past one decade.This is reflected in the gain in life expectancy of women of Bangladesh.The outcomes of this research could contribute to the literature for the researchers, planners and policy makers those who are working in this area.
Kelly Clarkson Critical Success Factors of Online Marketing Campaign Kelly Clarkson Critical Success Factors of Online Marketing Campaign Новинка

Kelly Clarkson Critical Success Factors of Online Marketing Campaign

Master's Thesis from the year 2011 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: A, The University of Liverpool, language: English, abstract: Marketing has always been one of the most crucial and critical functions in organizations for last several decades. Since several years, organizations have been depending on various marketing methods to promote products, services and brands. As time passes, the types of marketing strategies that are considered for have changed. Techniques that were used in 1950s shall not be helpful for organizations that operate in today's environment. In the same way, techniques that are currently used in today's environment shall not be useful after 50 to 60 years (Kotler and Keller, 2012). Unless marketing activities are planned based on present market conditions, it is not possible for organizations to reach wide-range of customers that spread across the world. As there are no boundaries in the target markets of most of the organizations, organizations have to use the combination of both traditional and online marketing methods. While traditional marketing methods such as print, radio or television marketing primarily restricted to tap domestic customers, it is online marketing strategy that helps organizations to reach customers, who spread across the world, with minimum marketing budget. Online marketing is the process of sending marketing communications and advertis...
T. Brüggemann, P. Hedström, M. Josefsson Data mining and data based direct marketing activities T. Brüggemann, P. Hedström, M. Josefsson Data mining and data based direct marketing activities Новинка

T. Brüggemann, P. Hedström, M. Josefsson Data mining and data based direct marketing activities

Master's Thesis from the year 2004 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,7 (A-), Växjö University (School of Management and Economics), course: International Business Environment, 40 entries in the bibliography, language: English, abstract: Widespread changes within business environments in recent years has demanded acquisitions of new tools that are more skilled to cope with new challenges and demands in business. Advances in computer technologies, higher accessibility of computer associated tools and decreased prices of general computer-related products are reasons enough for at least considerations about higher usage of new technologies. Particularly in direct marketing activities discussed technology is called Data Mining.Companies are faced with hosts of data collected in their data repositories. Of course, companies want to make use of their data and aim to discover interesting patterns of knowledge within their data repositories. Direct marketers which can be involved in catalogue marketing, telemarketing or widely known direct-mail marketing are intensive users of Data Mining Technologies. Because of that, the authors strive to do research concerning reasons for and advantages and disadvantages with using Data Mining as support for direct marketing activities.Chapter 1 deals with general information for the reader as support for delving into the topic. The included problem discussion fi...
Kamalesh Dey Prevalence And Determinants Of Child Malnutrition In Bangladesh Kamalesh Dey Prevalence And Determinants Of Child Malnutrition In Bangladesh Новинка

Kamalesh Dey Prevalence And Determinants Of Child Malnutrition In Bangladesh

Master's Thesis from the year 2015 in the subject Medicine - Public Health, , course: MSC IN PUBLIC HEALTH, language: English, abstract: Child malnutrition is the supreme concern of public health department in Bangladesh. Every two pre-school children are malnourished in Bangladesh. However, Bangladesh has achieved Millennium Development Goals (MDGs) 3 in the past years and MDG-4 is on track. Consequently, the rate of child malnutrition has reduced somewhat due to the improvement of both health care practice and policy system in Bangladesh in the period between in 1999 (56%) and in 2014 (43~36.8%). AimThe aim of the review study is to find out the prevalence and determinants of child malnutrition in Bangladesh. In addition, the review study will also help future researcher and health policy maker to modify existing nutrition policy through the various nutritional intervention programs in the community and school level to improve the nutritional status of children in Bangladesh.Methods The review study design conducted through the step-by-step systematic review protocol. The author searched relevant primary studies in numerous databases using Boolean operator in the period of February 2015 to July 2015. Eight primary studies met the inclusion criteria after using the screening strategy. In addition, data was collected from the selected eight primary studies and extracted onto the standard data extraction template. Afterwards, the EPHPP tool was used to appraise an individu...
Md. Sohag Macroeconomic Situation of Bangladesh Md. Sohag Macroeconomic Situation of Bangladesh Новинка

Md. Sohag Macroeconomic Situation of Bangladesh

There is a wide range of suspicion about the pros and corns of liberalizing the economy, like other developing countries, in Bangladesh, this is still a lively debate. There is no effective ground emphasizing trade liberalization and its impact on economy of Bangladesh. This book focuses on the three important macroeconomic issues: trade liberalization, real exchange rate and export diversification of Bangladesh by evaluating data from 1972 to 2007 through the help of unit root test, cointregation test and error correction method. This book will help the students and researchers to get in-depth knowledge on macroeconomic situation of Bangladesh.
Md. Mizanur Rahman Female Secondary Stipend Program in Bangladesh. An Analysis of its Cost Effectiveness Md. Mizanur Rahman Female Secondary Stipend Program in Bangladesh. An Analysis of its Cost Effectiveness Новинка

Md. Mizanur Rahman Female Secondary Stipend Program in Bangladesh. An Analysis of its Cost Effectiveness

Research Paper (undergraduate) from the year 2013 in the subject Politics - International Politics - Region: Other States, , language: English, abstract: Bangladesh as one of the South Asian countries has been striving to develop a comprehensiveeducation policy since its independence but failed to formulate such policy that could contribute to thedevelopment of the economy. The basic problem of primary and secondary level is poor enrolmentand low retention rate in the school. To combat with this problem government of Bangladesh has beenundertaking myriad policies and programs. Among such policies Female Secondary Stipend Program(FSSP), Food For Education Program (FFEP) and Free Text Book Distribution Program to thestudents of primary and secondary level are some innovative and better contributing policyinterventions in the field of female education in Bangladesh. All these policy interventions arepurported with the pivotal motto of reducing drop rate and increasing enrollment rate in the secondaryeducation. All these policies are currently in operation except the Food for Education Program whichhas transformed into a cash transfer program very recently. Based on the policy problem of reducingdropout rate of the secondary female students in the school, the above policies on FFEP, FTBDP andFSSP were chosen as three policy alternatives taking FSSP as status quo with a view to measuringefficacy of these policies employing the cost effectiveness analysis method apprising their rel...
Nargis Akhter, Mohammad Abdur Razzak, S. S. M. Sadrul Huda Workers. Participation in Management (Wpm) Nargis Akhter, Mohammad Abdur Razzak, S. S. M. Sadrul Huda Workers. Participation in Management (Wpm) Новинка

Nargis Akhter, Mohammad Abdur Razzak, S. S. M. Sadrul Huda Workers. Participation in Management (Wpm)

The Ready Made Garments (RMG) sector emerged as an important economic sector of Bangladesh from early 1980s. The importance of RMG sector for the national economy of Bangladesh can hardly be overemphasized. The industry has contributed to export earnings, foreign exchange earnings, employment creation, poverty alleviation and the empowerment of women. In the recent past incidence of physical violence, gherao, demonstrations, rallies, work stoppages/strike, termination of workers, lay-off, lock-out, etc. in the readymade garment sector of Bangladesh have noticeably increased. In the backdrop of frequent clashes between owners of garments factories and disgruntle workers this study attempts to verify whether or not Workers' Participation in Management (WPM) is being practiced here in the RMG Sector of Bangladesh. The study found that WPM does not in the real sense exist, in the RMG sector of Bangladesh. The researches proposed some recommendations for the Government and the concerned associations of both employers and workers to help WPM exercised in the RMG sector of Bangladesh.
Jennifer Bettinger Word-of-Mouth Marketing on Social Media. Influence on Buying Decisions, Evolution and Recommendations for Companies Jennifer Bettinger Word-of-Mouth Marketing on Social Media. Influence on Buying Decisions, Evolution and Recommendations for Companies Новинка

Jennifer Bettinger Word-of-Mouth Marketing on Social Media. Influence on Buying Decisions, Evolution and Recommendations for Companies

Marketing has changed. Imagine yourself standing in a shoe store looking for a new pair of sneakers. Which ones will you buy? Those you have seen once or twice in a TV commercial? Or those which your friends wear and recommend? Despite the effects of commercials the "word-of-mouth" from trusted persons has an outstanding effect on our decisions. Especially the influence of social media and its correlation with the so-called word-of-mouth-marketing had caused a certain movement in marketing.In her new book Jennifer Bettinger sheds a light on this phenomenon. She shows how word-of-mouth can have a far-reaching impact and presents a structured overview on the evolution of traditional marketing up to today's social media marketing. She analyses modern and old marketing techniques and conducts two expert interviews.Keywords:- marketing;- word-of-mouth;- social media;- WOM;- Facebook;- Instagram
Mike Schneider Location Based Marketing For Dummies Mike Schneider Location Based Marketing For Dummies Новинка

Mike Schneider Location Based Marketing For Dummies

1570.07 руб. или Купить в рассрочку!
Learn to create a two-way dialog with customers with location-based services and smartphones Location-based services (LBS) have started to gain popularity in the marketplace with more and more businesses starting to incorporate LBS into their marketing mix. This book is a necessary resource for anyone eager to create a two-way dialog with their customers in order to establish customer loyalty programs, drive promotions, or encourage new visitors. You'll learn how to successfully build, launch, and measure a location-based marketing program and figure out which location-based services are right for your business. Packed with resources that share additional information, this helpful guide walks you through the tools and techniques needed to measure all the data that results from a successful location-based marketing program. Serves as an ideal introduction to location-based marketing and gets you started building a location-based marketing program Helps you figure out which location-based service (LBS) is right for your business and then integrate LBS with your social graph Details ways to create compelling offers, using location-based marketing as a customer loyalty program, and set performance goals and benchmarks Explains how to use tools to measure your campaign, analyze results, and determine your business's success Includes examples of companies that are successfully using location-based marketing to demonstrate techniques and concepts featured in the book No matter your location, location-based services can benefit your business and this For Dummies book shows you how!
Alexander Chernev Strategic Marketing Management - The Framework, 10th Edition Alexander Chernev Strategic Marketing Management - The Framework, 10th Edition Новинка

Alexander Chernev Strategic Marketing Management - The Framework, 10th Edition

Strategic Marketing Management: The Framework delineates the fundamentals of marketing strategy, offers a systematic approach to marketing management, and presents a value-based framework for developing viable market offerings. The theory presented stems from the view of marketing as a value-creation process that is central to any business enterprise. In addition to theory, this book offers a set of practical tools that enable managers to apply the knowledge contained in the generalized frameworks to specific business problems and market opportunities. The information contained in this volume is organized into five major parts. The first part defines the essence of marketing as a business discipline and outlines an overarching framework for marketing management that serves as the organizing principle for the information presented in the rest of the book. We discuss the role of marketing management as a value-creation process, the essentials of marketing strategy and tactics as the key components of a company’s business model, and the process of developing an actionable marketing plan. Part Two covers issues pertaining to the development of a marketing strategy that will guide the company’s tactical activities. Here we focus on three fundamental aspects of a company’s marketing strategy: the identification of target customers, the development of a customer value proposition, and the development of a value proposition for the company and its collaborators. Part Three focuses on...
Bick Debra Evaluating the Impact of Implementing Evidence-Based Practice Bick Debra Evaluating the Impact of Implementing Evidence-Based Practice Новинка

Bick Debra Evaluating the Impact of Implementing Evidence-Based Practice

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The Evidence-Based Nursing Series is co-published with Sigma Theta Tau International (STTI). The series focuses on implementing evidence-based practice in nursing and midwifery and mirrors the remit of Worldviews on Evidence-Based Nursing, encompassing clinical practice, administration, research and public policy. Evaluating the Impact of Implementing Evidence-Based Practice considers the importance of approaches to evaluate the implementation of evidence-based practice. Outcomes of evidence-based practice can be wide ranging and sometimes unexpected. It is therefore important to evaluate the success of any implementation in terms of clinical outcomes, influence on health status, service users and health policy and long-term sustainability, as well as economic impacts. This, the third and final book in the series, looks at how best to identify, evaluate and assess the outcomes of implementation , reflecting a wide range of issues to consider and address when planning and measuring outcomes. An informative, practical resource for an international readership Providing critical evaluation of models and approaches to measuring outcomes Explores the importance of measuring successful implementation Examines outcomes in terms of long-term sustainability Addresses economic impacts and influence on health policy Provides practice-based examples Written by a team of internationally respected authors
Rizwan Raheem Ahmed, Nofel Ameen, Emad Shaikh Influence of Children on Family Purchase Decisions Rizwan Raheem Ahmed, Nofel Ameen, Emad Shaikh Influence of Children on Family Purchase Decisions Новинка

Rizwan Raheem Ahmed, Nofel Ameen, Emad Shaikh Influence of Children on Family Purchase Decisions

Research Paper (postgraduate) from the year 2015 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, Shaheed Zulfikar Ali Bhutto Institute of Science & Technology, course: Master of Business Administration, language: English, abstract: In the recent years the influence level of children have shown dramatic changes and major variations depending upon factors and different norms and values. Family purchase decision are being influenced by children by a greater extent. Hence, all these developments and changes have resulted in creating the need to gauge and identify certain variables which impact children to influence their family in purchase decision making. Moreover, this would also highlight the overall importance and role of children within the family. Therefore the aim of this study was to test certain factors which creates impact on children to influence their parents. This was supported by conducting of quantitative (questionnaires) and qualitative survey (unstructured interviews). In order to achieve the research objectives around 230 respondents through quantitative and 5 through qualitative approach were analyzed.This research will be beneficial for the store owners & marketers/researchers to identify and create effectives strategies which would impact the children to influence their parents in the purchase decisions. However this research is limited to Karachi only as a result of budget and time constraints, therefore for fu...
Andreas Senkbeil Parental Decisions on Processed Snack Choices Andreas Senkbeil Parental Decisions on Processed Snack Choices Новинка

Andreas Senkbeil Parental Decisions on Processed Snack Choices

Marketing of snacks is a very complex mechanism which is specifically constructed to influence children's consumer choice and behavior. The effects of advertising can be seen on multiple levels affecting children's knowledge of brands, consumer attitudes, and eating behavior. Investigating the effect of children's influence on parental decision making is essential to marketers who need to assess the performance of their communications and devise new marketing strategies for the future. This research proposes to identify what factors influences parents in their purchase decision for snacks and what roles children play in the parental purchase decisions for snacks. Furthermore the research concentrates on processed snacks in order to determine the most prominent factors in the Thai food market and thus propose appropriate information for marketers based on empirical research collected. This book makes important contributions to the family respectively parental decision making research and it should serve as a framework to the future research in the area of children's influence.
Christoph Müller Social Media Marketing Christoph Müller Social Media Marketing Новинка

Christoph Müller Social Media Marketing

Scientific Essay from the year 2011 in the subject Communications - Multimedia, Internet, New Technologies, grade: A, The University of Surrey, language: English, abstract: This paper aims to present a critical and evaluative analysis on the emergence and principles of social media marketing and its true potential to enhance an organisation's marketing efforts. In particular, it outlines the shift in consumer power, influence and behaviour over the last few decades, the development and contemporary notions of relationship-oriented marketing and the contribution of social media in all these processes. Furthermore, the paper deals with the concept of customer relationship management, applicable online marketing techniques and the way social media can be integrated in an organisation's marketing activities in terms of customer acquisition, retention and extension. Notions of the potential of social media marketing in the hotel industry are set in context with online marketing best practice and theoretical assumptions to identify possible contradictions and knowledge gaps.
Malcolm McDonald Marketing Plans for Services. A Complete Guide Malcolm McDonald Marketing Plans for Services. A Complete Guide Новинка

Malcolm McDonald Marketing Plans for Services. A Complete Guide

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Marketing Plans for Services, Third Edition is written in a pragmatic, action-orientated style and each chapter has examples of marketing planning in practice. The authors highlight key misunderstandings about marketing and the nature of services and relationship marketing. The marketer is taken step-by-step through the key phases of the marketing planning process and alerted to the barriers that can prevent a service organization being successful in introducing marketing planning. Practical frameworks and techniques are suggested for undertaking the marketing planning process and implementing the principles covered. The world renowned authors also tackle key organizational aspects relating to marketing planning which can have a profound impact on its ultimate effectiveness. These include: marketing intelligence systems; market research; organization development stages; marketing orientation. Marketing Plans for Services is for marketers in the service sector and students of marketing. “Marketing Plans for Services is clearly the premier text in the field. From an explanation of ‘why’ services are driving all marketing activities to ‘measuring the results’, and all things in between, this new and updated text explains why and how ‘services’ are the key elements for most all 21st century organizations. Follow the masters of service marketing to marketplace success.” Professor Don Schultz, Northwestern University “McDonald, Frow and Payne have worked extensively with a wide range of service businesses across the globe in successfully realising their growth opportunities. This experience shows in this practical text which contains all one needs to know in developing and implementing successful marketing plans for service organizations. This book represents a tested roadmap for planning services marketing success and combines an excellent balance of key concepts, frameworks and tools with practical advice. Their proven step-by-step marketing planning system for services and the examples of marketing plans make this a ‘must have’ book that should be on the desk of any forward-thinking services marketer.” Mark Veyret, Global Business Development Leader, PricewaterhouseCoopers “Marketing planning is crucial today where increased competition, complexity and the internet forces you to redefine your marketing strategy and focus more clearly on what is required to achieve improved results. If not, you will not succeed in meeting these challenges. McDonald, Frow and Payne are internationally recognized authorities in marketing planning and services marketing. Based on their extensive experience across in helping organizations from a wide range of service sectors, this book gives you the practical ‘how to’ skills to successfully implement strategic marketing plans.” Bob Barker, Vice President of Corporate Marketing and Digital Engagement, Alterian
Akter MD Alamgir Indigenous Medicinal Plant Species in Bangladesh Akter MD Alamgir Indigenous Medicinal Plant Species in Bangladesh Новинка

Akter MD Alamgir Indigenous Medicinal Plant Species in Bangladesh

Once there was enormous number of medicinal plant species in Bangladesh and it is now in alarming situation. Though still now there is vast number of medicinal plant species present in some parts of the country. The reader can learn many things from this book and he or she will be gained a lot of knowledge from it. It is very much helpful for researchers specially for Forest Scientist, Environmental Specialist, Ecologist, Biodiversity Specialist, Herbal Medicine Doctors etc. So, it is for everybody who want to know about South Asia (Bangladesh)
Md.Jobair Hossain The Effects of CSR on Marketing. A Study on Sports Sponsorship of Grameenphone Bangladesh Md.Jobair Hossain The Effects of CSR on Marketing. A Study on Sports Sponsorship of Grameenphone Bangladesh Новинка

Md.Jobair Hossain The Effects of CSR on Marketing. A Study on Sports Sponsorship of Grameenphone Bangladesh

Research paper from the year 2010 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 3.5 (A-), , course: Consumer Behavior, language: English, abstract: Sponsorship has emerged noticeably over the few decades. The relationship between sponsor and sponsorship is very important for this new century. Both parties have been gaining advantages from sustainable sponsorship relation. Sponsorship program is treated as CSR activity of a corporation. Grameenphone is the largest telecom network service providers in Bangladesh. It has been engaging at different socio cultural activities through sponsoring as part of its Corporate Social Responsibility. Sports sponsorship has been very import to it. It has been sponsoring in cricket, football, golf, local sporting events such as - Boat racing. Survey research strategy has been used at this study because it has collected the research data from the selected company without any experiment from the existing elements and from the existing customer of the company. The main purpose of this study is to study the sponsorship program and also the brand awareness capability of this term. Both primary and secondary data has been considered.Main objective of this research is to study the sport sponsorship program of Grameenphone, Bangladesh and find the relation between sponsorship program and its effect on sales by increasing brand awareness. To judge brand awareness of such sporting eve...
Paul Roetzer The Marketing Performance Blueprint. Strategies and Technologies to Build and Measure Business Success Paul Roetzer The Marketing Performance Blueprint. Strategies and Technologies to Build and Measure Business Success Новинка

Paul Roetzer The Marketing Performance Blueprint. Strategies and Technologies to Build and Measure Business Success

1762.46 руб. или Купить в рассрочку!
Discover what's possible when the art and science of marketing collide The Marketing Performance Blueprint is an actionable and innovative guide to unlocking your potential as a marketer and accelerating success for your business. With an eye toward the marketing industry's rapid evolution, this book focuses on the processes, technologies, and strategies that are redefining the marketing environment. Step by step, you will learn how to build performance-driven organizations that exceed ROI expectations and outpace the competition. Companies are demanding a more technical, scientific approach to marketing, and this guide provides the key information that helps marketing professionals choose the right tools and recruit the right talent to more effectively build brand, generate leads, convert sales, and increase customer loyalty. Marketers are facing increased pressure to connect every dollar spent to bottom-line results. As the industry advances, the tremendous gaps in talent, technology, and strategy leave many professionals underprepared and underperforming. The Marketing Performance Blueprint helps bridge those gaps: Align marketing talent, technology, and strategy to reach performance goals Drive digital marketing transformation within your organization Recruit, train, and retain a modern marketing team Propel growth through digital-savvy marketing agency partners Adapt more quickly to marketing technology advancements Create connected customer experiences Turn marketing data into intelligence, and intelligence into action Devise integrated marketing strategies that deliver real business results The marketers who will redefine the industry in the coming months and years will never stop challenging conventional knowledge and solutions. Whether in terms of evolved talent, advanced technology, or more intelligent and integrated strategies, these driven professionals will be in demand as the pioneers of the new marketing era. The Marketing Performance Blueprint helps marketers blaze a trail of their own by providing a roadmap to success.
Md. Tariqul Islam Twenty First Century Needs in the Secondary School Curriculum. Bangladesh Perspective Md. Tariqul Islam Twenty First Century Needs in the Secondary School Curriculum. Bangladesh Perspective Новинка

Md. Tariqul Islam Twenty First Century Needs in the Secondary School Curriculum. Bangladesh Perspective

The study investigated the appropriateness of integrated Social Science Curriculum at Secondary Level of the Education System in Bangladesh in the context of meeting present needs of the students. NCTB developed renewed and modified secondary curriculum in 1995. From 1995 to 2009 a long period has been passed but being a continuous process secondary level Social Science curriculum being unchanged yet. The study was an effort to explore the secondary school Social Science curriculum of Bangladesh with regard to the present needs. Focuses was given on: the present secondary level integrated Social Science curriculum of Bangladesh; present needs of the curriculum on the basis of personal, social, national and global perspectives; appropriateness of exiting curriculum considering present needs and so on.
Emerald Group Publishing Limited New Perspectives in Marketing by Word-of-Mouth Emerald Group Publishing Limited New Perspectives in Marketing by Word-of-Mouth Новинка

Emerald Group Publishing Limited New Perspectives in Marketing by Word-of-Mouth

New Perspectives on Marketing by Word-of-Mouth is a collection of key articles on this area of high and increasing importance to marketers worldwide. This collection offers insights across a range of sectors. Some of the things the book will explain include: - How brand love is built in the fashion industry - How larger organisations can respond most effectively to negative comments on social media. - The effectiveness of a Facebook fanpage for the MINI car brand. Modern communications technology means that the influence of the consumer in building or damaging a brand reputation is increasing. Find out some of the reasons why by reading this collection.
Jenny Ng Influencer Marketing For Dummies Jenny Ng Influencer Marketing For Dummies Новинка

Jenny Ng Influencer Marketing For Dummies

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The easy way to get 'in' with influencer marketing Are you a marketing guru looking to stay at the top of your game? Then you need to be in the know on influencer marketing. A hybrid of content marketing and native advertising, influencer marketing is an established trend in marketing that identifies and targets individuals with influence over potential buyers. Although this has usually meant focusing on popular celebrities and Internet personalities, there is a new wave of 'everyday consumers' that can have a large impact. In Influencer Marketing For Dummies, you'll find out how to market to those who rock social media—and, subsequently, grow your brand. Influencer marketing relies on building strong relationships with customers. With the help of this hands-on, friendly guide, you'll discover how to build superior customer service and experience, make strong interactions with customers, and encourage organic and authentic sharing about your brand. Measure the most impact that content has on your overall marketing strategy Find influencers: it's not just a numbers game or a 'who's who' of social media Engage with influencers once you've found them Recognize the best practices of influencer marketing and outreach If you're a marketer, media agency professional, business owner, or anyone else who works hard to bring brands, products, and services to the largest audience possible, Influencer Marketing For Dummies is the go-to guide you don't want to be without.
Farhana Ferdousi, Saadia Shabnam, Amir Ahmed Status of Corporate Social Responsibility Practices Farhana Ferdousi, Saadia Shabnam, Amir Ahmed Status of Corporate Social Responsibility Practices Новинка

Farhana Ferdousi, Saadia Shabnam, Amir Ahmed Status of Corporate Social Responsibility Practices

Socially responsible performance of business activity is getting more importance and interest now-a-days. This paper explores the existing status and the key areas of corporate social responsibility practice in Bangladeshi business enterprises. An extensive desk study has been conducted to gain a detailed view of the current status and the key areas of CSR practices in the enterprises of Bangladesh. This study also focuses on the problems those are facing by the organization in performing CSR. Based on the secondary data the paper argues that social responsibility is inevitable for the success of Bangladeshi business enterprises. The paper concludes that Bangladesh lags behind in making the expected headway because of the existence of several obstacles. It also suggests some policy prescriptions for the success of business enterprises.
Norazah Mohd Suki Services Marketing Norazah Mohd Suki Services Marketing Новинка

Norazah Mohd Suki Services Marketing

Services Marketing: Empirical Issues, places marketing issues within a broader general management context. The present book includes in its wide spectrum all the five issues on services marketing: the influence of marketing orientation on firms' marketing competency; use of social, structural and financial relationship marketing programs in building customer-salesperson and customer-firm relationships; and the importance of service quality in bank selection for mortgage loans. Examining the response of female fashion shoppers towards the mall atmosphere; and the effects social cues in the store environment on store image are also presented in this book whom act as empirical issues of highlights by marketers and managers. The chapters presented lay out the building blocks for studying services and understanding how consumers behave in a services context. Hence, this book grants substantial deliberation on information concerning to services marketing issues in Malaysia. This book may be used for support material for courses in either services marketing or service management.
Ajay Singh, Anil Kumar Sahani, Mahanji Yadav Comparative Performance Analysis of Thyristor and IGBT Based Induction Motor Soft Starters Ajay Singh, Anil Kumar Sahani, Mahanji Yadav Comparative Performance Analysis of Thyristor and IGBT Based Induction Motor Soft Starters Новинка

Ajay Singh, Anil Kumar Sahani, Mahanji Yadav Comparative Performance Analysis of Thyristor and IGBT Based Induction Motor Soft Starters

Bachelor Thesis from the year 2012 in the subject Engineering - Power Engineering, grade: 10.0, Trichandra College-Tribhuwan University (Institute of Engineering), course: Electrical Engineering, language: English, abstract: In this project, the performance of split-phase motor and three-phase induction motor drives for soft starting is evaluated. The pre systematically investigates and compares the characteristics of a variable voltage fed induction motor drive for two different types of soft starters; one based on IGBT and another based on Thyristor. The novelty of the work lies in the development of simple and flexible models for simulation purpose.This project investigates the influence of the parameters of the machine and of the soft starter on the dynamics of the induction machine start. The situations may reproduce actual situations occurred in practice, for example, the variation of initial voltage Vi, modification of the start time and load value. In this project we have investigated the relation between Total Harmonic Distortion and Power Factor of the IGBT and Thyristor based soft starter. Using an already predefined fire angle characteristic the influence of the initial voltage was also evaluated.Discussion of these results and conclusions as to the near-optimum types of profiles are delineated based on voltage and current profile fed to induction motor, starting times, and distortion in current with change in firing angle.
Philosophy of Technology Philosophy of Technology Новинка

Philosophy of Technology

Philosophy of Technology is a collection of short interviews based on 5 questions presented to some of the most influential and prominent scholars in this field. We hear their views on technology, its aim, scope, use, the future, and how their work fits in these respects.
Scott Brinker Hacking Marketing. Agile Practices to Make Marketing Smarter, Faster, and More Innovative Scott Brinker Hacking Marketing. Agile Practices to Make Marketing Smarter, Faster, and More Innovative Новинка

Scott Brinker Hacking Marketing. Agile Practices to Make Marketing Smarter, Faster, and More Innovative

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Apply software-inspired management concepts to accelerate modern marketing In many ways, modern marketing has more in common with the software profession than it does with classic marketing management. As surprising as that may sound, it's the natural result of the world going digital. Marketing must move faster, adapt more quickly to market feedback, and manage an increasingly complex set of customer experience touchpoints. All of these challenges are shaped by the dynamics of software—from the growing number of technologies in our own organizations to the global forces of the Internet at large. But you can turn that to your advantage. And you don't need to be technical to do it. Hacking Marketing will show you how to conquer those challenges by adapting successful management frameworks from the software industry to the practice of marketing for any business in a digital world. You'll learn about agile and lean management methodologies, innovation techniques used by high-growth technology companies that any organization can apply, pragmatic approaches for scaling up marketing in a fragmented and constantly shifting environment, and strategies to unleash the full potential of talent in a digital age. Marketing responsibilities and tactics have changed dramatically over the past decade. This book now updates marketing management to better serve this rapidly evolving discipline. Increase the tempo of marketing's responsiveness without chaos or burnout Design «continuous» marketing programs and campaigns that constantly evolve Drive growth with more marketing experiments while actually reducing risk Architect marketing capabilities in layers to better scale and adapt to change Balance strategic focus with the ability to harness emergent opportunities As a marketer and a manager, Hacking Marketing will expand your mental models for how to lead marketing in a digital world where everything—including marketing—flows with the speed and adaptability of software.
Sunil Singh Marketing Functions of JJB Sports Sunil Singh Marketing Functions of JJB Sports Новинка

Sunil Singh Marketing Functions of JJB Sports

Research Paper (undergraduate) from the year 2009 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: A, Coventry University (Coventry Business School), course: MBA, language: English, abstract: The research paper is aimed towards understanding the marketing functions and the marketing strategy of JJB sports plc based in UK. To analyse the business orientation of the company, the author has conducted product, sales and marketing strategy research. Porters 5 forces analysis has been conducted to analyse the competitive advantage of the company. A 4'P analysis has been done to understand the marketing mix of the company. finally a SWOT analysis has been conducted to understand the strengths and weaknesses of the company.
Gias Uddin The Politics of Police Reform in Bangladesh Gias Uddin The Politics of Police Reform in Bangladesh Новинка

Gias Uddin The Politics of Police Reform in Bangladesh

Police Reform, described as 'too hot to handle' by Stephen Savage, is a critical issue in the developing democracies. Bangladesh, a former British Colony as part of the British ruled India, liberated in 1971, is still governed by the 19th Century British Laws which is long overdue to reform. The Police Act of 1861 is yet to be reformed to fulfill the requirements of democracy. The Government initiated Police Reform Programme (PRP), supported by Department for International Development (DFID) and United Nations Development Programme (UNDP), has been struggling to be implemented to reform the Police 'Force' of Bangladesh towards a Police 'Service'. This book has mainly focused on the complex issues of Policing and Police Reforms in Bangladesh with special emphasis on the Police Reform regard to developing democracies.
Friedrich Kern The Role of Technology Transfer Offices in Academic Entrepreneurship Friedrich Kern The Role of Technology Transfer Offices in Academic Entrepreneurship Новинка

Friedrich Kern The Role of Technology Transfer Offices in Academic Entrepreneurship

Seminar paper from the year 2016 in the subject Business economics - Miscellaneous, grade: 1,3, Technical University of Munich (TIM Lehrstuhl), course: Advanced Seminar Innovation & Entrepreneurship, language: English, abstract: Commercialization of research results within science became more important within the last decades. Especially universities are increasingly challenged to fulfill their third mission of commercialization. Technology transfer from science to industry is broadly based as it ranges from consultancy to the creation of spin-offs, which is the most visible form of technology transfer from science to industry. One opportunity to facilitate technology transfer in terms of spin-off creation is to establish technology transfer offices at research institutions to support scientists in creating spin-offs. Despite the fact, that research has made important contributions regarding the influence of scientist's individual characteristics on spin-off creation, literature is still lacking regarding the influence of TTOs on scientist's propensity to create a spin-off.In my work I am trying to provide first insights into the perception of TTOs by scientists and which aspects of consultancy offered by TTOs are of most importance for academic entrepreneurs during the creation of a spin-off.
Sheikh Mohammed Shariful Islam Health Rights in Bangladesh Sheikh Mohammed Shariful Islam Health Rights in Bangladesh Новинка

Sheikh Mohammed Shariful Islam Health Rights in Bangladesh

The right to health has been widely recognized by States and international organizations as fundamental human rights without which sustainable human development can not be achieved. States are responsible for the progressive realization of the rights to health. This paper aims to examine the existing right to health recognized in the national legislation of Bangladesh along with the health system and policies. It reviews the right to health mentioned in the international laws, defines case studies and analyzes areas for improvement. This legal case study has been based on literature review from primary and secondary sources and experience gained through personal communication and group discussions. The paper concludes that while Bangladesh has made progress in some of the indicators of health, the realization of right to health has not gained momentum and needs to be recognized as a priority area. The recommendations of this legal case study will help the policy makers of Bangladesh and other developing countries to develop policies which will reduce the health inequality and increased access to health for the entire population.
Katie Maingi Online Marketing and its critical success factors Katie Maingi Online Marketing and its critical success factors Новинка

Katie Maingi Online Marketing and its critical success factors

Document from the year 2012 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, , language: English, abstract: Online marketing has become a popular technique that helps organizations to reach global customers. Though most organizations are using wide-range of online marketing strategies, some of them are unable to identify various factors that contribute to success of online marketing. To help organizations to identify these critical success factors, this research paper has analyzed various critical success factors to create a framework for organizations to successfully execute online marketing campaign. This paper also focused on identifying major online technique used by organizations and benefits of centralized and decentralized marketing environments. Secondary information has been the data was collected by using a questionnaire, which consists of 8 questions and 3 marketing managers of selected US based organizations
Shikdar MD Socio-Economic Conditions of Bihari Community in Bangladesh Shikdar MD Socio-Economic Conditions of Bihari Community in Bangladesh Новинка

Shikdar MD Socio-Economic Conditions of Bihari Community in Bangladesh

Relatively a huge number of populations who came from different parts of India mainly from Bihar after the partition of the sub-continent (Ahmed, 2003) in 1947 and settled in Bangladesh and opposed the liberation war of Bangladesh in 1971 are known as Bihari, a stateless community, artificial minority or stranded Pakistanis. The Bihari community in Bangladesh is deprived of all rights. They are subject to deprivation. They could hardly manage jobs for themselves, which reflected their economic insecurity and food insecurity as well. Inadequate medical facilities in the camps indicated their insecurity of health, thereby becoming vulnerable to various diseases and poor health with debilitating illness. Absence of ownership of land is a violation of human rights. Personal security gets hampered due to identity crisis of the Bihari people because they are not considered citizens of Bangladesh .as well as they do not have any political rights (though court declared their voting right in 2008) to participate in party politics by which they could protect themselves from violation of human rights and other forms of criminal activities. They were excluded from mainstream society.

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