job searching with social media for dummies 2nd edition



David Rose Getting a Social Media Job For Dummies David Rose Getting a Social Media Job For Dummies Новинка

David Rose Getting a Social Media Job For Dummies

1944.13 руб.
Your no-nonsense guide to getting a job in social media Looking to snag a social media position? This fun and practical guide shows you how to stand out from the competition and land your dream job in social media. Inside, you'll find expert and easy-to-follow guidance on where you should look for a job in social media, how to research companies to target, the social media sites where you should be active, and much more. Plus, you'll get resume and cover letter writing tips, answers to tricky interview to woo potential employers, and advice on creating a valuable social media position within your current company. You will also benefit from sample resumes, resume templates, and videos available to download and view online. From SEO specialists to online community managers, social media positions are the latest buzz in the job market. As businesses have come to value the competitive edge that a strong social media presence can offer, these jobs have quickly evolved from short-term, peripheral positions to highly sought-after careers. With the help of Getting a Social Media Job For Dummies, job candidates in the social media sphere can hone their skillsets and stand head-and-shoulders above the crowd to not only land an interview, but to score a job in this exciting field. Position yourself wisely in a crowded and rapidly growing field Be active on key social sites Write a winning resume that gets your foot in the door Create a social media position in any company Packed with expert, authoritative information—and with a dash of humor thrown in for fun—Getting a Social Media Job For Dummies is your go-to handbook for landing a social media position.
Marsha Collier Facebook and Twitter For Seniors For Dummies Marsha Collier Facebook and Twitter For Seniors For Dummies Новинка

Marsha Collier Facebook and Twitter For Seniors For Dummies

1620 руб.
New to social media? This easy-to-use guide will get you started in no time! Social media is a ton of fun, and this updated guide makes it easy to set up a Facebook or Twitter account to catch up with old friends, communicate with your family, and enjoy your online experience. Printed in large font for easy reading, this book offers hands-on guidance to connecting to the Internet with a computer or mobile device, creating social media accounts and profiles, searching for friends, joining groups, sharing photos and videos, and more. If you're one of the 100+ million seniors using Facebook or other social media sites, this 2nd Edition of Facebook & Twitter For Seniors For Dummies will take you through the entire process setting up your online accounts and taking full control over what you post and see on popular social media sites. It also covers popular sites where you can read and share opinions on entertainment and travel options, view movies and television shows on your computer or mobile device, and even create your own blog. This Second Edition covers new social media options that weren't previously available Take the pain out of working with an Internet service provider, checking e-mail, and staying in touch with your mobile device Make it easy to put your photos on Facebook, create a profile, connect with friends, and add other info Learn how to share the latest updates on Twitter or search for exciting travel destinations on TripAdvisor If you're a senior looking for simple advice on how to use social media sites to strengthen your connection with loved ones—or to reconnect with friends from your past—this hands-on guide has you covered.
Shiv Singh Social Media Marketing For Dummies Shiv Singh Social Media Marketing For Dummies Новинка

Shiv Singh Social Media Marketing For Dummies

1749.65 руб.
The fast and easy way to get the most of out social media marketing Sharing the wisdom of social media voices Shiv Singh and Stephanie Diamond on the latest approaches to social media marketing, Social Media Marketing For Dummies presents the essence of planning, launching, managing, and assessing a social media marketing campaign. In an easy-to-read style that is perfect for time-pressed marketers, this essential guide covers all the newest and time-tested trends in social media, including reaching your audience via mainstream platforms; getting social with existing web properties like a company site, blog, mobile tools, and advertising; making the most of Facebook, Twitter, Google+, LinkedIn, and others; launching a campaign and developing a voice; reaching your audience on key and niche platforms, and embracing influencers; and much more. Social media marketing is a highly-effective way to make a big bang without spending big bucks—and it's an easy, way to enlarge your audience, reach your customers, and build your business. With the indispensable tools in this new edition of Social Media Marketing For Dummies, you'll find everything you need to make the most of low-cost, timely online marketing strategies that resonate with consumers and make your brand and business viable in a saturated market. Gives you an overview of your social media marketing choices Covers giving social license to employees and metrics Provides the latest trends in social media marketing Includes tips on creating a social media marketing campaign, avoiding common mistakes, and key resources If you're a busy marketer, small business owner, or entrepreneur looking to reach new markets with social media marketing initiatives, this hands-on, friendly guide has you covered.
Marsha Collier Social Media Commerce For Dummies Marsha Collier Social Media Commerce For Dummies Новинка

Marsha Collier Social Media Commerce For Dummies

1749.65 руб.
Capture customers and sales with social media commerce Social media commerce is a booming industry. By using social networks in the context of e-commerce transactions, brands large and small are making their products more available and more convenient for customers. This one-of-a-kind guide introduces you to social media commerce and explains how you can use social media to provide better customer service, collect payments online, and build your customer base. Online marketing expert Marsha Collier helps you determine where you have the best opportunity to reach your market, which sites you should integrate with, and much more. Your customers are communicating with each other via social media; making purchasing opportunities available on social media sites adds convenience for your customer and opens up new sales opportunities This step-by-step guide explains social media commerce and shows what you can accomplish Helps you determine the sites where your business should have a presence Demonstrates how customers can help promote your brand as they recommend products and services to others on their social networks Author Marsha Collier is the undisputed expert on eBay and a recognized authority on social media marketing Social Media Commerce For Dummies helps you offer your customers better service while giving them the opportunity to share information about your product with their social media contacts.
Ray Foley Running a Bar For Dummies Ray Foley Running a Bar For Dummies Новинка

Ray Foley Running a Bar For Dummies

1490.35 руб.
Get insider details on how to operate a successful bar Running a Bar For Dummies, 2nd Edition shows established and future bar owners how to establish and maintain a successful business. Using clear, concise language, this For Dummies guide contains all the information you need to start your bar off on the right foot. From grand opening to last call, you'll discover the insider tricks that keep the business end running smoothly and the customers happily engaged. With updated information on marketing and social media, the book walks you step by step through the entire process, revealing the nitty-gritty details most new bar owners only discover after starting. The bar business continues to grow; however, securing running capital and having knowledge about the business are cited as the two biggest reasons new bars fail. Running a Bar For Dummies, 2nd Edition shines a light on these issues to help bar owners prepare properly. The book helps you find your way through the maze of licensing and permits, developing a business plan, and preparing for your grand opening, plus offers clear, no-nonsense guidance on dealing with tough customers. Every step of the way, Running a Bar For Dummies, 2nd Edition is a reference you can count on. Understand the bar business and important legal issues Stock the necessities, including equipment and inventory Promote your business using marketing and social media Manage expenses and control cash flow When run correctly, a bar can be an extremely profitable business, but the key to success is knowing exactly what you're getting into. By recognizing common problems and teach you how to adapt quickly to changing conditions, Running a Bar For Dummies, 2nd Edition provides the information you need to develop those skills, and get your bar started.
Joyce Lain Kennedy Job Search Letters For Dummies Joyce Lain Kennedy Job Search Letters For Dummies Новинка

Joyce Lain Kennedy Job Search Letters For Dummies

1166.22 руб.
New-style job messages that get you in the door and on your way up From sparkling cover letters to six-word bios, a fresh bevy of job search letters has grown powerfully useful for successful career communications. Job Search Letters For Dummies delivers the quality of New Era know-how you need right now to land good jobs and thrive. Whether you’re a long-time professional or a recent college graduate – or somewhere in between – Job Search Letters For Dummies has you covered. Job Search Letters For Dummies covers the gamut of leading-edge topics, including effective strategies for internal career communications on topics such as raises, promotions, and position changes; rules for communicating professionally with texts and networking on social media platforms such as twitter and LinkedIn; fresh and updated communication phrases to voice accomplishments and make job-fit statements; post-interview etiquette and letters such as thank-yous, «hire me» reinforcement notes, interest revival queries; and much more. Get hired with 40 types of job letters Create short messages for a smartphone world Network on social media sites Model best letters more than 200 pro samples Whether you’re a long-time professional or a recent college graduate – or somewhere in between – Job Search Letters For Dummies has you covered. A note to job seekers from nationally syndicated careers columnist and author or Job Search Letters For Dummies, Joyce Lain Kennedy: Welcome aboard, job seekers! Thanks for checking out this first guide to communications-supported job search and career growth in relentlessly changing technological times. The right messaging – what you say, why you say it, and when you say it – is as important today to your employment goals as it has been at any time since Leonardo da Vinci wrote the first professional resume in 1482. Consider recent job–finding history: In 1986 fax machines and postal mail were the most popular ways to send resumes and cover letters. In the 1990s the Internet boom kicked in with new tools to connect jobs and people: e-mail, websites, cell phones, mailing lists, and online bulletin boards. In the 21st century the double-time march of recruiting technology skyrocketed, building a techno-swamp populated with endless ideas of how to connect work and people through smartphones, wonder tablets, apps, and social media for virtual networking. You’re competing in a new world of work out there. If your job search is treading water – or even drowning— there’s a better way. Make a splash! Engage hiring authorities through a communications-centered campaign with smart content.
Jan Zimmerman Social Media Marketing All-in-One For Dummies Jan Zimmerman Social Media Marketing All-in-One For Dummies Новинка

Jan Zimmerman Social Media Marketing All-in-One For Dummies

1944.13 руб.
The bestselling social media marketing book Marketing your business through social media isn't an option these days—it's absolutely imperative. In this new edition of the bestselling Social Media Marketing All-in-One For Dummies, you'll get comprehensive, expert guidance on how to use the latest social media platforms to promote your business, reach customers, and thrive in the global marketplace. Social media continues to evolve at breakneck speed, and with the help of this guide, you'll discover how to devise and maintain a successful social media strategy, use the latest tactics for reaching your customers, and utilize data to make adjustments to future campaigns and activities. Plus, you'll find out how to apply the marketing savvy you already have to the social media your prospects are using, helping you to reach—and keep—more customers, make more sales, and boost your bottom line. Includes the latest changes to Facebook, Twitter, Pinterest, LinkedIn, YouTube, and more Offers tips for engaging your community and measuring your efforts Explains how to blend social media with your other online and offline marketing efforts Shows you how to leverage data to learn more about your community Don't get left behind! Let this book help you get the most from every minute and dollar you spend on marketing.
Ric Shreves Social Media Optimization For Dummies Ric Shreves Social Media Optimization For Dummies Новинка

Ric Shreves Social Media Optimization For Dummies

1749.65 руб.
Optimize, optimize, optimize to get the most out of your company's social media presence As it turns out, social media is good for a lot more than funny cat videos, memes, and sharing what you're eating for lunch with the world. As the social media sphere continues to grow and be redefined, it's more important than ever to arm yourself with the latest information on how you can use it to drive traffic to your website, raise awareness of your brand, and promote your products or services. If you're a marketer who has asked yourself how you can possibly stay afloat in these newly chartered and oft overcrowded waters, Social Media Optimization For Dummies serves as your roadmap to smart marketing in the digital age. So, what is Social Media Optimization (SMO), exactly? Well, it's comprised of two closely related practices. First, SMO refers to a set of techniques in which social media is used to drive traffic to a website and create an interest in a product or service. Second, SMO concerns the optimization of the social media presence itself with the goal of building followers, increasing engagement, and, again, generating interest in a product or service. Each of these parts supports the other and, when the channels are managed efficiently, enhances the other's effectiveness. In this plain English, easy-to-follow guide, you'll quickly discover how to apply SMO practices to your marketing plan to accomplish those goals. Integrate social media into your website Drive traffic to your website Build followers and generate a buzz Increase engagement with customers From integrating social media into your website to building your social media presence to everything in between, Social Media Optimization For Dummies points your business toward success.
David Perry E. Guerrilla Marketing for Job Hunters 3.0. How to Stand Out from the Crowd and Tap Into the Hidden Job Market using Social Media and 999 other Tactics Today David Perry E. Guerrilla Marketing for Job Hunters 3.0. How to Stand Out from the Crowd and Tap Into the Hidden Job Market using Social Media and 999 other Tactics Today Новинка

David Perry E. Guerrilla Marketing for Job Hunters 3.0. How to Stand Out from the Crowd and Tap Into the Hidden Job Market using Social Media and 999 other Tactics Today

1422.93 руб.
The latest strategies for job hunters revealed in this revised and updated edition This new Third Edition features the latest job-hunting strategies for the Information Age. You'll discover key techniques to reach hiring managers at the employers you want to work for most. New chapters integrate using social media and social networking tools like Facebook, Twitter, LinkedIn, and ZoomInfo in your job search, along with case studies from successful guerrilla job hunters that detail what works in today's hyper competitive job market with commentary from America's top recruiters. Present your skills in creative new ways that stand out in today's hyper-competitive job market Employ little-known search engine optimization tricks used by top headhunters Integrated web site updated bi-weekly to remain state-of-the-moment Part of the Guerrilla Marketing Series, the bestselling marketing book series The job search process has changed drastically in the past few years. Turn these changes to your advantage and make your search successful with Guerilla Marketing for Job Hunters 3.0.
Mary Sterling Jane Algebra I For Dummies Mary Sterling Jane Algebra I For Dummies Новинка

Mary Sterling Jane Algebra I For Dummies

1295.87 руб.
Algebra I For Dummies, 2nd Edition (9781119293576) was previously published as Algebra I For Dummies, 2nd Edition (9780470559642). While this version features a new Dummies cover and design, the content is the same as the prior release and should not be considered a new or updated product. Factor fearlessly, conquer the quadratic formula, and solve linear equations There's no doubt that algebra can be easy to some while extremely challenging to others. If you're vexed by variables, Algebra I For Dummies, 2nd Edition provides the plain-English, easy-to-follow guidance you need to get the right solution every time! Now with 25% new and revised content, this easy-to-understand reference not only explains algebra in terms you can understand, but it also gives you the necessary tools to solve complex problems with confidence. You'll understand how to factor fearlessly, conquer the quadratic formula, and solve linear equations. Includes revised and updated examples and practice problems Provides explanations and practical examples that mirror today's teaching methods Other titles by Sterling: Algebra II For Dummies and Algebra Workbook For Dummies Whether you're currently enrolled in a high school or college algebra course or are just looking to brush-up your skills, Algebra I For Dummies, 2nd Edition gives you friendly and comprehensible guidance on this often difficult-to-grasp subject.
Joyce Lain Kennedy Job Interviews For Dummies Joyce Lain Kennedy Job Interviews For Dummies Новинка

Joyce Lain Kennedy Job Interviews For Dummies

1231.04 руб.
Deliver a show-stopping interview performance Does the thought of interviewing for a new job send shivers down your spine? It doesn't have to! Whether you're searching for your first job, changing careers, or looking for advancement in your current line of work, Job Interviews For Dummies shows you how to use your skills and experiences to your advantage and land that job. Following a half-decade characterized by an explosion of economic crises, global expansion, and technological innovation in the job market, today's job seekers vie for employment in a tough era of new realities where few have gone before. In addition to covering how to prepare for an interview, this updated edition explores the new realities of the job market with scenarios that you can expect to encounter, an updated sample question and answer section, coverage of how you can harness social media in your job search, information on preparing for a Web-based interview, and the best ways to keep your credibility when applying for several jobs at once. Out-prepare the competition Overcome your fear of interviewing Ask smart questions about the job and the employer Give the best answers to make-or-break questions Fit your qualifications to the job's requirements Dress like an insider Survive personality tests Interview across cultures Evaluate a job offer Negotiate a better salary Whether you're fresh from the classroom, a prime-timer over 50, or somewhere in between, Job Interviews For Dummies quickly gets you up to speed on the skills and tools you need to land the job you want.
Mark Ryan Calculus For Dummies Mark Ryan Calculus For Dummies Новинка

Mark Ryan Calculus For Dummies

1295.87 руб.
Calculus For Dummies, 2nd Edition (9781119293491) was previously published as Calculus For Dummies, 2nd Edition (9781118791295). While this version features a new Dummies cover and design, the content is the same as the prior release and should not be considered a new or updated product. Slay the calculus monster with this user-friendly guide Calculus For Dummies, 2nd Edition makes calculus manageable—even if you're one of the many students who sweat at the thought of it. By breaking down differentiation and integration into digestible concepts, this guide helps you build a stronger foundation with a solid understanding of the big ideas at work. This user-friendly math book leads you step-by-step through each concept, operation, and solution, explaining the «how» and «why» in plain English instead of math-speak. Through relevant instruction and practical examples, you'll soon learn that real-life calculus isn't nearly the monster it's made out to be. Calculus is a required course for many college majors, and for students without a strong math foundation, it can be a real barrier to graduation. Breaking that barrier down means recognizing calculus for what it is—simply a tool for studying the ways in which variables interact. It's the logical extension of the algebra, geometry, and trigonometry you've already taken, and Calculus For Dummies, 2nd Edition proves that if you can master those classes, you can tackle calculus and win. Includes foundations in algebra, trigonometry, and pre-calculus concepts Explores sequences, series, and graphing common functions Instructs you how to approximate area with integration Features things to remember, things to forget, and things you can't get away with Stop fearing calculus, and learn to embrace the challenge. With this comprehensive study guide, you'll gain the skills and confidence that make all the difference. Calculus For Dummies, 2nd Edition provides a roadmap for success, and the backup you need to get there.
Marsha Collier Facebook, Twitter, and Instagram For Seniors For Dummies Marsha Collier Facebook, Twitter, and Instagram For Seniors For Dummies Новинка

Marsha Collier Facebook, Twitter, and Instagram For Seniors For Dummies

1944.13 руб.
Enjoy the top social media sites with ease and security Done correctly, social media is a way to connect friends, family, and the world while still maintaining security and privacy. Facebook, Twitter, & Instagram For Seniors For Dummies, 3rd Edition offers advice on how to enjoy the three most popular social media options while avoiding worry about who sees what you share. Written by social media expert Marsha Collier, this book walks you through establishing accounts, making connections, and sharing content including photos and video. You learn the settings to adjust on each platform to maintain privacy and filter out the content you don't want. This book also explains the subtle art of avoiding or blocking people on social platforms without jeopardizing your real-world relationships! Take control of what you share Connect with others Take and share your best pictures Use social media as a news source Social media sites are great fun once you learn how to cut through the clutter—and this book shows you how!
Kyle Lacy Twitter Marketing For Dummies Kyle Lacy Twitter Marketing For Dummies Новинка

Kyle Lacy Twitter Marketing For Dummies

1620 руб.
Get the latest tweets, tools, tips, and techniques and kick-start your Twitter marketing campaign! As the fastest-growing social networking service with more than 50 million tweets posted per day, Twitter poses a plethora of marketing possibilities. Boasting more than 50 percent new or updated content, this fun and friendly second edition reflects the latest features that Twitter has implemented to make the service more appealing to business users. Twitter Marketing For Dummies, 2nd Edition helps you build a following, promote your product, and drive more traffic to your Web site. Details the changes to Twitter since the previous edition and explores the newest features and functionality that Twitter now offers to businesses looking to market their product on the fastest-growing social networking service Shows you how to effectively increase your visibility and promote your message via Twitter Looks at the new promoted Tweets and Twitter lists Delves into the marketing possibilities that exist with the new feature of sharing tweets on other social networking sites So stop twiddling your thumbs and start tweeting today with the Twitter marketing advice shared within the pages of Twitter Marketing For Dummies, 2nd Edition.
Deborah Rumsey J. Statistics For Dummies Deborah Rumsey J. Statistics For Dummies Новинка

Deborah Rumsey J. Statistics For Dummies

1295.87 руб.
Statistics For Dummies, 2nd Edition (9781119293521) was previously published as Statistics For Dummies, 2nd Edition (9780470911082). While this version features a new Dummies cover and design, the content is the same as the prior release and should not be considered a new or updated product. The fun and easy way to get down to business with statistics Stymied by statistics? No fear? this friendly guide offers clear, practical explanations of statistical ideas, techniques, formulas, and calculations, with lots of examples that show you how these concepts apply to your everyday life. Statistics For Dummies shows you how to interpret and critique graphs and charts, determine the odds with probability, guesstimate with confidence using confidence intervals, set up and carry out a hypothesis test, compute statistical formulas, and more. Tracks to a typical first semester statistics course Updated examples resonate with today's students Explanations mirror teaching methods and classroom protocol Packed with practical advice and real-world problems, Statistics For Dummies gives you everything you need to analyze and interpret data for improved classroom or on-the-job performance.
Andy Rathbone Windows 8.1 For Dummies Andy Rathbone Windows 8.1 For Dummies Новинка

Andy Rathbone Windows 8.1 For Dummies

1620 руб.
The bestselling book on Windows, now updated for the new 8.1 features Microsoft has fine-tuned Windows 8 with some important new features, and veteran author Andy Rathbone explains every one in this all-new edition of a long-time bestseller. Whether you're using Windows for the first time, upgrading from an older version, or just moving from Windows 8 to 8.1, here's what you need to know. Learn about the dual interfaces, the new Start button, how to customize the interface and boot operations, and how to work with programs and files, use the web and social media, manage music and photos, and much more. You'll even find troubleshooting tips! This edition covers the upgrades in Windows 8.1, including the dual interfaces, basic mechanics, file storage, and how to get the free upgrade to Windows 8.1 Shows how to manipulate app tiles, give Windows the look you choose, set up boot-to-desktop capabilities, connect to a network, and create user accounts Covers working with programs, apps, and files; using the Internet and social media; new apps and capabilities for working with onboard and online media; and how to move files to a new PC Written by Andy Rathbone, author of every edition of the bestselling Windows For Dummies Windows 8.1 For Dummies is exactly what you need to get going and be productive with the newest Windows update.
John Ventura Divorce For Dummies John Ventura Divorce For Dummies Новинка

John Ventura Divorce For Dummies

1295.87 руб.
Since Divorce For Dummies, 2nd Edition published in 2005, there have been considerable changes in collaborative divorces, common law marriages, same sex marriages, visitation, and even custody laws (from children to pets). Divorce For Dummies, 3rd Edition includes 25 percent new, revised, and refreshed material covering all of the above.
Erik Qualman Socialnomics. How Social Media Transforms the Way We Live and Do Business Erik Qualman Socialnomics. How Social Media Transforms the Way We Live and Do Business Новинка

Erik Qualman Socialnomics. How Social Media Transforms the Way We Live and Do Business

1293.28 руб.
The benchmark book on to the effects and implications of social media on our daily lives, and how businesses can harness its power Socialnomics is an essential book for anyone who wants to understand the implications of social media on our daily lives and how businesses can tap the power of social media to increase their sales, cut their marketing costs, and reach consumers directly. In this revised and updated second edition, author Erik Qualman presents new material based on meeting with 75 Fortune 1000 companies, 50 colleges and universities, and over 100 small businesses & non-profits since the first edition. Qualman's materials have been used from IBM to NASA to Harvard to local businesses. Lists the top ten easy opportunities that companies and organization miss when it comes to social media Describes where social media should reside in an organization and the necessary building blocks for success Explains why over 50 percent of companies still block social media to their employees and why this is a detriment to success Shares proper training methods for your ENTIRE organization on social media; not just the chosen few Reviews the top companies, organizations and individuals using social media, explaining what separates them from other companies and how to replicate their success Social media can transform your business and your relationship with consumers. Discover what social media can do for you, and what you can do for others while using social media.
Kipp Bodnar The B2B Social Media Book. Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More Kipp Bodnar The B2B Social Media Book. Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More Новинка

Kipp Bodnar The B2B Social Media Book. Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More

1617.41 руб.
Advance your B2B marketing plans with proven social media strategies Learn social media's specific application to B2B companies and how it can be leveraged to drive leads and revenue. B2B marketers are undervalued and under appreciated in many companies. Social media and online marketing provide the right mix of rich data and reduction in marketing expenses to help transform a marketer into a superstar. The B2B Social Media Book provides B2B marketers with actionable advice on leveraging blogging, LinkedIn, Twitter, Facebook and more, combined with key strategic imperatives that serve as the backbone of effective B2B social media strategies. This book serves as the definitive reference for B2B marketers looking to master social media and take their career to the next level. Describes a methodology for generating leads using social media Details how to create content offers that increase conversion rates and drive leads from social media Offers practical advice for incorporating mobile strategies into the marketing mix Provides a step-by-step process for measuring the return on investment of B2B social media strategies The B2B Social Media Book will help readers establish a strong social media marketing strategy to generate more leads, become a marketing superstar in the eye of company leaders, and most importantly, contribute to business growth.
Kerry Hannon Getting the Job You Want After 50 For Dummies Kerry Hannon Getting the Job You Want After 50 For Dummies Новинка

Kerry Hannon Getting the Job You Want After 50 For Dummies

1490.35 руб.
Your guide to navigating today's workplace and snagging that perfect job Whether you're searching for a new job by choice or necessity, consider this book your life raft. You'll find all the resources you need to job-hunt—from building an online presence and revitalizing your résumé to negotiating a salary and landing that job! The power of people – harness the power of the people you know – friends and family, former colleagues, social media contacts, and more – to network your way to your next job Mirror, mirror on the wall – rehab your résumé and cover letter, build a positive online presence, acquire social media street smarts, and market yourself on LinkedIn Hang your own shingle – join the growing ranks of the self-employed with advice on launching your own business, working as a freelancer, turning a hobby into a profit, and cashing in on your natural gifts Scope it out – discover which jobs are in demand and expected to grow, what they pay, and whether you're qualified
Nick Smith The Social Media Management Handbook. Everything You Need To Know To Get Social Media Working In Your Business Nick Smith The Social Media Management Handbook. Everything You Need To Know To Get Social Media Working In Your Business Новинка

Nick Smith The Social Media Management Handbook. Everything You Need To Know To Get Social Media Working In Your Business

1811.88 руб.
How do organizations manage social media effectively? Every organization wants to implement social media, but it is difficult to create processes and mange employees to make this happen. Most social media books focus on strategies for communicating with customers, but they fail to address the internal process that takes place within a business before those strategies can be implemented. This book is geared toward helping you manage every step of the process required to use social media for business. The Social Media Management Handbook provides a complete toolbox for defining and practicing a coherent social media strategy. It is a comprehensive resource for bringing together such disparate areas as IT, customer service, sales, communications, and more to meet social media goals. Wollan and Smith and their Accenture team explain policies, procedures, roles and responsibilities, metrics, strategies, incentives, and legal issues that may arise. You will learn how to: Empower employees and teams to utilize social media effectively throughout the organization Measure the ROI of social media investments and ensure appropriate business value is achieved over time Make smarter decisions, make them more quickly, and make them stick Get the most out of your social media investment and fully leverage its benefits at your company with The Social Media Management Handbook.
Rob Yeung Answering Tough Interview Questions for Dummies Rob Yeung Answering Tough Interview Questions for Dummies Новинка

Rob Yeung Answering Tough Interview Questions for Dummies

1166.22 руб.
Written for all job hunters – new entrants, mid-level people, very experienced individuals, and technical and non-technical job seekers – Answering Tough Interview Questions For Dummies is packed with the building blocks for show-stopping interviews.
Naeemah Clark Diversity in U.S. Mass Media Naeemah Clark Diversity in U.S. Mass Media Новинка

Naeemah Clark Diversity in U.S. Mass Media

4120.8 руб.
An updated edition of the comprehensive resource that covers the various areas associated with representations of diversity within the mass media The second edition of Diversity in U.S. Mass Media presents a review of the evolution and the many issues surrounding portrayals of social groups in the mass media of the United States. Unfortunately, all too often mass media depictions play a crucial role in shaping our views about individuals and social groups. Filled with instructive insights into the ways social groups are represented through the mass media, Diversity in U.S. Mass Media offers a better understanding of groups and individuals different from ourselves. The revised second edition is filled with recent, illustrative examples from the media. Comprehensive in scope, the authors address a wide range of issues that include representations of race/ethnicity, gender, sexual orientation, disability, class, and religion in films, television, and the press. The authors encourage readers to question what is being presented and explore the extent to which they agree with the perspectives that are described. Diversity in U.S. Mass Media is an important resource that: Offers an understanding of how various social groups are being represented in the mass media Explores how diverse communities inform and intersect with one another Draws on updated studies on the topic and presents original research and observations Includes new chapters on media portrayals of mixed race relationships and multiracial/multiethnic people and representations of religion and faith Accompanied by a companion website for instructors including many useful pedagogical tools, such as a test bank, viewing list, exercises, and sample syllabi Revised and updated, the second edition of Diversity in U.S. Mass Media offers a broad perspective on the myriad issues that influence how the media portrays social groups. Throughout the text, the authors show consistencies as well as differences in media representations of minority groups in the United States.
Lon Safko The Social Media Bible. Tactics, Tools, and Strategies for Business Success Lon Safko The Social Media Bible. Tactics, Tools, and Strategies for Business Success Новинка

Lon Safko The Social Media Bible. Tactics, Tools, and Strategies for Business Success

1941.54 руб.
The go-to guide to social media skills, now in an updated and revised Third Edition The Social Media Bible is comprehensive 700-plus page social media resource that will teach corporate, small business, and non-profit marketers strategies for using social media to reach their desired audiences with power messages and efficiency. This newly revised 3rd edition addresses technology updates to the iPad, apps, Foursquare, and other geotargeted networks. New case studies and company profiles provide practical examples of how businesses have successfully implemented these strategies, using the newest social media marketing tools. Updates and changes to Google's search engine algorithms More information on plug-ins, widgets, apps, and integration Updates on Twitter and Yammer and new information on Google+ The latest in mobile marketing Master the latest social media tools and deliver powerful messaging in the most effective way possible with The Social Media Bible.
Beth Kanter 101 Social Media Tactics for Nonprofits. A Field Guide Beth Kanter 101 Social Media Tactics for Nonprofits. A Field Guide Новинка

Beth Kanter 101 Social Media Tactics for Nonprofits. A Field Guide

2589.79 руб.
The ultimate social media field guide for nonprofits—with 101 ways to engage supporters, share your mission, and inspire action using the social web 101 Social Media Tactics for Nonprofits features 101 actionable tactics that nonprofits can start using today, and most of the featured resources are free. Broken down into five key areas, this unique guide explains the steps and tools needed to implement each tactic, and provides many real-life examples of how nonprofits are using the tactics. With this book as your guide, you'll learn how leading nonprofit professionals around the world are leveraging social media to engage constituents, communicate their cause, and deliver on their mission. Presents immediately useful ideas for relevant impact on your organization's social presence so you can engage with supporters in new and inventive ways Features 101 beginner to intermediate-level tactics with real-life examples Offers a workable format to help nonprofits discover new ways of deploying their strategy Includes nonprofit social media influencers from leading nonprofits around the world including National Wildlife Federation, March of Dimes, and The Humane Society Nonprofits know they need to start engaging with supporters through social media channels. This field guide to social media tactics for nonprofits will feature 101 beginner to intermediate-level tactics with real-life examples to help nonprofits discover new ways of deploying their strategy and meeting their social media objectives.
Chris Brogan Social Media 101. Tactics and Tips to Develop Your Business Online Chris Brogan Social Media 101. Tactics and Tips to Develop Your Business Online Новинка

Chris Brogan Social Media 101. Tactics and Tips to Develop Your Business Online

1487.75 руб.
100 ways to tap into social media for a more profitable business In Social Media 101, social media expert and blogger Chris Brogan presents the best practices for growing the value of your social media and social networking marketing efforts. Brogan has spent two years researching what the best businesses are doing with social media and how they're doing it. Now, he presents his findings in a single, comprehensive business guide to social media. You'll learn how to cultivate profitable online relationships, develop your brand, and drive meaningful business. Brogan shows you how to build an effective blog or website for your business, monitor your online reputation and what people are saying about your business online, and create new content to share with your customers. Presents specific strategies, tactics, and tips to improve your business through improved social media and online marketing Looks at social media and the wider online universe from a strictly business perspective If you aren't using the Internet and social media to market your business and stay in touch with your customers, you're already falling behind. The Social Media 100 gives you 100 effective, proven strategies you need to succeed.
Peter Scott R. Auditing Social Media. A Governance and Risk Guide Peter Scott R. Auditing Social Media. A Governance and Risk Guide Новинка

Peter Scott R. Auditing Social Media. A Governance and Risk Guide

3238.05 руб.
Practical, big-picture guidance toward a mastery of social media benefits and the risks to avoid Packed with useful web links, popular social media tools, platforms, and monitoring tools, Auditing Social Media shows you how to leverage the power of social media for instant business benefits while assessing the risks involved. Your organization sees the value in social media and wants to reach new markets, yet there are risks and compliance issues that must be considered. Auditing Social Media equips you to successfully partner with your business in achieving its social media goals and track it through strong metrics. Shows how to ensure your business has adequate metrics in place to capitalize on social media while protecting itself from excessive risk Reveals how to ensure your social media strategy is aligned with your business's goals Explores the risk and compliance issues every business must consider when using social media Includes a sample audit program Auditing Social Media is the one-stop resource you'll keep by your side to clear away the confusing clutter surrounding social media.
Kate Burton Confidence For Dummies Kate Burton Confidence For Dummies Новинка

Kate Burton Confidence For Dummies

971.74 руб.
Build up your confidence levels and become more effective in all areas of your life Self-confidence is more than just a feeling inside – it's an indispensable ingredient for success in life. Written by two of the most sought-after executive coaches in the world, Confidence For Dummies, 2nd Edition arms you with proven tools and techniques for overcoming insecurity and social inhibitions, and for learning how to think and behave with more confidence at work, socially, and even in love. Know where you stand – gauge your confidence level, identify which aspects of your life need confidence-building, and find out what's keeping you stuck in place Get on track – tailor a personal programme for creating the new super-confident you that you want to present to the world Find your focus – find out how to let go of perfectionism and unrealistic expectations Project self-confidence – broadcast your new-found confidence to the world and connect more easily with others Open the book and find: What confidence is and where it comes from How to connect confidently through social media Top tips to prepare you for a presentation or job interview Advice for approaching romantic relationships with confidence How to say 'No' with confidence Ways to recover quickly from any setback Learn to: Recognise your strengths and believe in your ability Develop your confidence both personally and professionally Get the results you want, whatever the situation
Neal Schaffer Maximize Your Social. A One-Stop Guide to Building a Social Media Strategy for Marketing and Business Success Neal Schaffer Maximize Your Social. A One-Stop Guide to Building a Social Media Strategy for Marketing and Business Success Новинка

Neal Schaffer Maximize Your Social. A One-Stop Guide to Building a Social Media Strategy for Marketing and Business Success

1620.65 руб.
Create and maintain a successful social media strategy for your business Today, a large number of companies still don't have a strategic approach to social media. Others fail to calculate how effective they are at social media, one of the critical components of implementing any social media strategy. When companies start spending time and money on their social media efforts, they need to create an internal plan that everyone can understand. Maximize Your Social offers a clear vision of what businesses need to do to create—and execute upon—their social media for business road map. Explains the evolution of social media and the absolute necessity for creating a social media strategy Outlines preparation for, mechanics of, and maintenance of a successful social media strategy Author Neal Schaffer was named a Forbes Top 30 Social Media Power Influencer, is the creator of the AdAge Top 100 Global Marketing Blog, Windmill Networking, and a global social media speaker Maximize Your Social will guide you to mastery of social media marketing strategies, saving you from spending a chunk of your budget on a social media consultant. Follow Neal Schaffer's advice, and you'll be able to do it yourself—and do it right.
Krista Neher Visual Social Marketing For Dummies Krista Neher Visual Social Marketing For Dummies Новинка

Krista Neher Visual Social Marketing For Dummies

1620 руб.
How to implement a best-in-class visual marketing plan It's no secret that visual content online really draws in viewers. People love Pinterest, Facebook, and the like for visual sharing and engaging. Smart marketers know their companies need to tap into this, but where and how to start? Visual Social Marketing For Dummies offers a clear roadmap for creating effective, well-defined visual social marketing strategies as part of your overall marketing and social media plans. From defining goals to developing highly visual content across a range of social media platforms, this book is the perfect step-by-step guide to get you there. The book explores Pinterest, Instagram, Vine, Tumblr, YouTube, SlideShare, and Twitter, among many topics and resources, and includes useful examples from leading brands and companies across a variety of industries. Helps you set goals that align with your budget and resources and then lay out a visual social marketing plan Covers image-based platforms, such as Pinterest, Instagram, and Vine, as well as social media platforms including Facebook, Tumblr, YouTube, Twitter, and SlideShare Explores visual tools, including infographics, presentations, and video Explains how to track and measure the effectiveness of your visual marketing efforts Make your brand stand out from the crowd with the information, tips, techniques, and examples you'll find in Visual Social Marketing For Dummies.
Eric Tyson Personal Finance After 50 For Dummies Eric Tyson Personal Finance After 50 For Dummies Новинка

Eric Tyson Personal Finance After 50 For Dummies

1490.35 руб.
Personal Finance After 50 For Dummies, 2nd Edition (9781119543633) was previously published as Personal Finance After 50 For Dummies, 2nd Edition (9781119118770). While this version features a new Dummies cover and design, the content is the same as the prior release and should not be considered a new or updated product. Manage your finances in your golden years—enjoy your retirement! Numerous life changes come with the territory of getting older—as we're reminded every day by anti-aging campaigns—but one change the media doesn't often mention is the need for a shifting approach to personal financial management. Personal Finance After 50 For Dummies, 2nd Edition offers the targeted information you need to make informed decisions regarding your investments, spending, and how to best protect your wealth. You've worked your whole life for your nest egg—why not manage it as effectively as possible? Enjoying your golden years hinges on your ability to live the life you've dreamed of, and that's not possible unless you manage your finances accordingly. The right financial decisions may mean the difference between a condo in a more tropical climate and five more years of shoveling snow, so why leave them to chance? Explore financial advice that's targeted to the needs of your generation Understand how changes in government programs can impact your retirement Consider the implications of tax law updates, and how to best protect your assets when filling out tax forms each year Navigate your saving and investment options, and pick the approaches that best fit the economic environment Whether you're heading into your senior years or your parents are getting older and you want to help them take care of their finances, Personal Finance After 50 For Dummies, 2nd Edition offers the insight you need to keep financial matters on the right track!
John Mariani Grilling For Dummies John Mariani Grilling For Dummies Новинка

John Mariani Grilling For Dummies

1710.76 руб.
Grilling For Dummies, 2nd Edition provides readers with the how-to and what-to cook information they need to make their grilling season hot. It also offers tips sure to benefit grillers of all levels, including basic information on equipment; grill setup and maintenance; new grilling techniques for meat, poultry, seafood, and vegetables; and new and updated grilling recipes.
Aliza Sherman Social Media Engagement For Dummies Aliza Sherman Social Media Engagement For Dummies Новинка

Aliza Sherman Social Media Engagement For Dummies

1620 руб.
Put «engage» front and center in your social media marketing engagement strategies! When you focus on the engagement side of a social media marketing strategy, you'll build and grow relationships with followers and customers, craft content just for them, analyze how they're responding, and refocus and refresh your campaigns accordingly. This smart guide shows you how to do all that, and then some. From building trust to sparking conversation to using video and other tools, this creative book is a must read if you want to discover all that goes into the most important aspect of today's social marketing. Helps you build and foster social media relationships with potential customers, fans, followers, and current customers Shows you how to spark actions, reactions, or interactions–and make things happen Explores the fundamentals, especially for do-it-yourself small-business owners and marketers Covers building trust and credibility, creating connections, encouraging sharing, using social networks to engage, using email marketing or SEO to engage, and much more Social Media Engagement For Dummies will help you connect to followers, convert them to customers, turn them into evangelists for your company, and boost your bottom line!
Doug Sahlin Building Websites All-in-One For Dummies Doug Sahlin Building Websites All-in-One For Dummies Новинка

Doug Sahlin Building Websites All-in-One For Dummies

2268.26 руб.
Ten minibooks in one! The perfect reference for beginning web builders This hefty, 800+ page book is your start-to-finish roadmap for building a web site for personal or professional use. Even if you're completely new to the process, this book is packed with everything you need to know to build an attractive, usable, and working site. In addition to being a thorough reference on the basics, this updated new edition also covers the very latest trends and tools, such as HTML5, mobile site planning for smartphones and tablets, connecting with social media, and more. Packs ten minibooks into one hefty reference: Preparation, Site Design, Site Construction, Web Graphics, Multimedia, Interactive Elements, Form Management, Social Media Integration, Site Management, and Case Studies Covers the newest trends and tools, including HTML5, the new Adobe Create Suite, and connecting with social media Offers in-depth reviews and case studies of existing sites created for a variety of purposes and audiences, such as blog sites and non-profit sites Walks you through essential technologies, including Dreamweaver, HTML, CSS, JavaScript, PHP, and more Plan, build, and maintain a site that does exactly what you need, with Building Web Sites All-In-One For Dummies, 3rd Edition.
Jesse Stay Google+ For Dummies Jesse Stay Google+ For Dummies Новинка

Jesse Stay Google+ For Dummies

519.89 руб.
A new social network! Here's your user's guide to Google+ Google+ is Google's new social network and from day one it has had the social media world abuzz with excitement. Early fans claim it's easier to use than Facebook and Twitter and has a wealth of creative new features. If you want to learn how to navigate this new social neighborhood, take along Google+ For Dummies as your guide. Early Google+ adopter and social media consultant Jesse Stay shows you how to get started, create a profile, set up privacy settings, chat, post, control who sees what, and much more. Explains how to join Google+, protect your information, and make the most of this new social network Explores cool new features, such as Circles, which allows you to drag and drop friends into different circles Covers creating a profile, finding friends, adding people to Circles, chatting with others in Hangouts, importing photos, controlling who sees what, and more Conveys helpful information in the clear, friendly, easy-to-follow language that has defined the Dummies series for two decades Confidently enter the exciting new Google+ social neighborhood with Google+ For Dummies.
Sue Fox Business Etiquette For Dummies Sue Fox Business Etiquette For Dummies Новинка

Sue Fox Business Etiquette For Dummies

1788.55 руб.
Make no mistake, etiquette is as important in business as it is in everyday life – it’s also a lot more complicated. From email and phone communications to personal interviews to adapting to corporate and international cultural differences, Business Etiquette For Dummies, 2nd Edition, keeps you on your best behavior in any business situation. This friendly, authoritative guide shows you how to develop good etiquette on the job and navigate today’s diverse and complex business environment with great success. You’ll get savvy tips for dressing the part, making polite conversation, minding your manners at meetings and meals, behaving at off-site events, handling ethical dilemmas, and conducting international business. You’ll find out how to behave gracefully during tense negotiations, improve your communication skills, and overcome all sorts of work-related challenges. Discover how to: Make a great first impression Meet and greet with ease Be a good company representative Practice proper online etiquette Adapt to the changing rules of etiquette Deal with difficult personalities without losing your cool Become a well-mannered traveler Develop good relationships with your peers, staff, and superiors Give compliments and offer criticism Respect physical, racial, ethnic, and gender differences at work Learn the difference between “casual Friday” and sloppy Saturday Develop cubicle courtesy Avoid conversational faux pas Business etiquette is as important to your success as doing your job well. Read Business Etiquette For Dummies, 2nd Edition, and make no mistake.
Christer Holloman The Social Media MBA. Your Competitive Edge in Social Media Strategy Development and Delivery Christer Holloman The Social Media MBA. Your Competitive Edge in Social Media Strategy Development and Delivery Новинка

Christer Holloman The Social Media MBA. Your Competitive Edge in Social Media Strategy Development and Delivery

1941.54 руб.
It's a fact that companies so far have only scratched the surface of what can be achieved with social media. Whatever continent, industry, company size, current degree of social media adoption or your job title, the purpose of this book is to inspire you to see how you can raise the bar further to reap new rewards. It will give you the tools to make a difference to your organisation's social media strategy development and delivery going forward. In addition it will also give you more intellectual support and confidence to discuss social media on a higher level with peers, inspire colleagues or negotiate and create support for increased investments from your leadership team. In The Social Media MBA editor Christer Holloman has crowd sourced 15 thought leaders from 4 continents to offer an exceptional educational programme written for experienced social media professionals just like you. In addition, learn through cases studies produced by the social leaders at these brands: ARM by Kerry McGuire Balanza – Director of Strategic Marketing Aviva by Jan Gooding – Global Brand Director Dell by Stuart Handley – Communications Director Evans Cycles by Will Lockie – Head of Social Media GlaxoSmithKlein (Ribena) by Verity Clifton – Brand Marketing Manager Kodak by Madlen Nicolaus – Social Media Manager Phillips by Hans Notenboom – Global Director B2B Online Sage by Cath Sheldon – Online PR Specialist There is more, connect with the co-authors and other readers by joining The Social Media MBA Alumi group, visit http://www.socialmedia-mba.com or search or the group on LinkedIn to stay updated on the latest, ask questions or join the discussions.
Joy Browne Dating For Dummies Joy Browne Dating For Dummies Новинка

Joy Browne Dating For Dummies

1490.35 руб.
Trusted guidance on meeting Ms. or Mr. Right With new and updated content, Dating For Dummies, 3rd Edition includes all the information you'll need for navigating the contemporary, social media driven dating scene where women and men Google potential dates beforehand, Tweet after, and even meet on Facebook. You'll find all you need to use these social media sites and take advantage of the ever-expanding ways to socialize, flirt, and date in the 21st century. With dating advice for singletons in all stages of life (including baby boomers), you'll get the confidence to date someone who is significantly older or younger, someone who has been previously married, or someone with children. Author Dr. Joy Browne, America's favorite psychologist, demystifies the whole dating process, from getting a date, plotting the place, and having a great time (or dealing with duds) to moving beyond a first date toward a budding relationship. Confidence boosters to help meet, date, and start a relationship with Mr. or Ms. Right Safe tips and advice on using social networks like Facebook and Twitter to meet new people The latest tips about dealing with money matters and dating diversity If you're looking for a fun Saturday night date or a happily-ever-after mate, Dating For Dummies is the guide for you!
John Arnold Web Marketing All-in-One For Dummies John Arnold Web Marketing All-in-One For Dummies Новинка

John Arnold Web Marketing All-in-One For Dummies

2268.26 руб.
Build an online presence for your business with web marketing Why buy several books on web marketing when you can buy just one? With this must-have resource, five marketing professionals team up to share their expertise in the field of web marketing so that you can benefit from their know-how. Covering everything from site building, search engine optimization, and web analytics to online advertising, e-mail marketing, and harnessing the potential of social media, this team of web marketing gurus brings their insight and experience to the table and it's yours for the taking. Provides invaluable advice for establishing a web presence and getting your message out with online advertising Zeroes in on search engine optimization so that your site can be discovered by search engines and, ultimately, consumers Explains how web analytics can offer you a better understanding of your web marketing efforts Details ways to establish an online voice with blogging and podcasting Walks you through the potential of social media marketing with Facebook, Twitter, and Google+ Looks at various options for getting your message onto mobile platforms Web Marketing All in One For Dummies, 2nd Edition shows you how to get your online name out there so that customers can find you easily.
Tanya Joosten Social Media for Educators. Strategies and Best Practices Tanya Joosten Social Media for Educators. Strategies and Best Practices Новинка

Tanya Joosten Social Media for Educators. Strategies and Best Practices

3111.64 руб.
Praise for Social Media for Educators «At last, a book that provides a straightforward discussion of the pedagogical reasons to use social media, and how to effectively use the tools to enhance learning experiences. A practical must-have!»—Rita-Marie Conrad, instructional strategist and technologist, Duke University School of Nursing; coauthor, Engaging the Online Learner and The Online Teaching Survival Guide «This insightful and in-depth exploration effectively makes a case for embracing the best characteristics of social media to foster deeper learning experiences, promote collaboration, and provide timely feedback. This book is a can't-miss for educators.»—Amy M. Collier, associate director for technology and teaching, Center for Teaching and Learning, Stanford University «Thought about using social media in your online courses but don't know where to begin? Joosten's comprehensive hands-on book describes step-by-step how social media can add richness to your course content and have a positive impact on student outcomes.» —Rosemary Lehman and Simone ConceiÇão, eInterface; coauthors, Creating a Sense of Presence in Online Teaching and Managing Online Instructor Workload «Many faculty are hesitant to incorporate social media into their teaching for fear that it will be a distraction or too time consuming. Tanya Joosten has done a remarkable job outlining the benefits—and considerations—of doing so. Faculty who read this book will be able to make informed, educated decisions about the best approach to take.» —John Dolan, director, digital media and pedagogy, College of the Liberal Arts, Penn State University Social Media for Educators This is a down-to-earth resource filled with strategies for designing learning activities that work toward specific outcomes. It illustrates the ways in which social media will improve learning and contains case studies that clearly demonstrate social media's ability to: Increase communication and interactivity in a course Facilitate engaging learning activities Enhance students' satisfaction, learning, and performance
Jennifer Openshaw The Socially Savvy Advisor + Website. Compliant Social Media for the Financial Industry Jennifer Openshaw The Socially Savvy Advisor + Website. Compliant Social Media for the Financial Industry Новинка

Jennifer Openshaw The Socially Savvy Advisor + Website. Compliant Social Media for the Financial Industry

4861.94 руб.
The social media marketing bible for the financial industry The Socially Savvy Advisor: Compliant Social Media for the Financial Industry is the complete guide to creating an effective social media strategy without breaking the big rules. Written by an industry specialist Jennifer Openshaw, alongside Stuart Fross, Fidelity International's former general counsel, and Amy McIlwain, president of Financial Social Media, this book merges marketing basics with FINRA and SEC guidelines to help readers create an effective social media campaign specifically for the finance and investing world. Contributions from industry leaders at Charles Schwab, Citibank, and others provide inside perspective and experience so readers can tap into a new audience. With a focus on compliance, the book clears common hurdles while dispelling myths and outlining effective methods and techniques. Readers also gain access to a website featuring videos, Q & As, tutorials, Slideshare, and a social media policy template. Social media is one of the hottest topics in finance. From solo practitioners to large asset managers, everyone's consumed by how, when, and where to use this new and powerful medium—but guidance is hard to find. The Socially Savvy Advisor covers the entire issue, from platform, to content, to what not to do. Best practices in using social media for advisors and compliance officers Planning for the regulators, vs. failing to plan Challenges with LinkedIn, Facebook, Twitter and other social platforms Elements of a good social media policy Managing the top issues related to marketing and business development, engagement, and compliance With the right plan and the proper technique, social media marketing can dramatically improve client outreach and retention. The Socially Savvy Advisor provides the expert insight, tools, and guidance that shape a robust, effective strategy.
Steve Capellini Massage For Dummies Steve Capellini Massage For Dummies Новинка

Steve Capellini Massage For Dummies

1425.52 руб.
Sooth away stress, banish pain, and share the language of touch with the healing powers of massage What reduces pain, enhances athletic performance, job efficiency, improves the circulation, raises immune efficiency, promotes the healing of tissues, increases the functioning of the skin, enhances focus and emotional balance, and improves appearance? Right, massage! So what are you waiting for? Discover how to knead your way to relaxation and wellness with this fun guide to the art of massage. With the help of numerous step-by-step hands-on photos and illustrations, Massage For Dummies, 2nd Edition shows you, move by move, how to harness the healing power of touch. In no time you'll master the basics and learn how to give and receive a therapeutic massage. 25% new and expanded content in this edition Covers an array of techniques, from Swedish to Deep Tissue and sports massage to self-massage The newest strokes and techniques that can relieve specific painful conditions Hands-on and extremely practical, Massage For Dummies, 2nd Edition shows you how to integrate massage and its benefits into your everyday life.
Susan Chritton Personal Branding For Dummies Susan Chritton Personal Branding For Dummies Новинка

Susan Chritton Personal Branding For Dummies

1620 руб.
The simple guide to managing your personal brand, a vital element of success in the professional world Personal Branding For Dummies, 2nd Edition, is your guide to creating and maintaining a personal trademark by equating self-impression with other people's perceptions. This updated edition includes new information on expanding your brand through social media, online job boards, and communities, using the tried and true methods that are the foundation of personal branding. Marketing your skills and personality, and showing the rest of the world who you are, gives you a competitive edge. Whether you're looking for your first job, considering changing careers, or just want to be more viable and successful in your current career, this guide provides the step-by-step information you need to develop your personal brand. Distinguishing yourself from the competition is important in any facet of business, and the rise of personal branding has evolved specifically to help candidates stand out from the global talent pool. Establishing a professional presence with a clear and concise image, reputation, and status is a must, whether you're a new grad or an accomplished executive. Personal marketing has never been more important, and your personal brand should communicate the best you have to offer. Personal Branding For Dummies, 2nd Edition, leads you step by step through the self-branding process. Includes information on how to know the «real» you Explains how to develop a target market positioning statement Helps you make plans for your personal brand communications Instructs you with ways to make your mark on your brand environment The book also discusses continued brand building, demonstrating your brand, and the 10 things that can sink your brand. A personal brand is more than just a business card and a resume. It should be exquisitely crafted to capture exactly the image you wish to project. Personal Branding For Dummies, 2nd Edition provides the information, tips, tricks, and techniques you need to do it right.
Reynol Junco Engaging Students through Social Media. Evidence-Based Practices for Use in Student Affairs Reynol Junco Engaging Students through Social Media. Evidence-Based Practices for Use in Student Affairs Новинка

Reynol Junco Engaging Students through Social Media. Evidence-Based Practices for Use in Student Affairs

3149.65 руб.
Using social media to enhance learning outcomes, engagement, and retention Although research shows that most of today's college students adopt and use social media at high rates, many higher education professionals are unaware of how these technologies can be used for academic benefit. Author Reynol Junco, associate professor at Purdue University and fellow at the Harvard Berkman Center for Internet & Society, has been widely cited for his research on the impact of social technology on students. In Engaging Students through Social Media: Evidence-Based Practice for Use in Student Affairs, he offers a practical plan for implementing effective social media strategies within higher education settings. The book bridges the gap between a desire to use social media and the process knowledge needed to actually implement and assess effective social media interventions, providing a research-based understanding of how students use social media and the ways it can be used to enhance student learning. Discover how social media can be used to enhance student development and improves academic outcomes Learn appropriate strategies for social media use and how they contribute to student success in both formal and informal learning settings Dispel popular myths about how social media use affects students Learn to use social media as a way to engage students, teach online civil discourse, and support student development The benefits of social media engagement include improvements in critical thinking skills, content knowledge, diversity appreciation, interpersonal skills, leadership skills, community engagement, and student persistence. This resource helps higher education professionals understand the value of using social media, and offers research-based strategies for implementing it effectively.
Timothy Berthold Foundations for Community Health Workers Timothy Berthold Foundations for Community Health Workers Новинка

Timothy Berthold Foundations for Community Health Workers

6748.95 руб.
Training, credentialing and employment opportunities for Community Health Workers (CHW) are expanding across the nation. Foundations for Community Health Workers, 2nd Edition provides a practical and comprehensive introduction to essential skills for CHWs, with an emphasis on social justice, cultural humility, and client-centered practice. Real-life case studies and quotes from working CHWs illustrate challenges and successes on the job. For additional details, please visit: http://wileyactual.com/bertholdshowcase/
Janine Warner Social Media Design For Dummies Janine Warner Social Media Design For Dummies Новинка

Janine Warner Social Media Design For Dummies

1944.13 руб.
Learn to design professional and effective social media profiles! Whether you're trying to attract a new employer or get new fans to notice your brand, your social media profiles need to distinguish you from the masses. Packed with the secrets behind the hottest Facebook timelines, Twitter backgrounds, and LinkedIn profiles, this fun-but-straightforward guide shows you how to create eye-catching social media profiles with a professional, cohesive design. Includes online resources and downloadable templates that allow you to make your own profiles quick and easy Reveals techniques for making a memorable and unique Twitter background, Facebook profile and page, LinkedIn profile, Google+ profile, and more Details ways in which to use Pinterest boards and cover photos to showcase your brand Shows you how to make the most of Rebelmouse and YouTube. Social Media Design For Dummies is a must-have introductory guide to creating a professional, effective, and cohesive design that will better communicate your brand's story to future partners, employers, and customers.
Greg Jankowski SolidWorks For Dummies Greg Jankowski SolidWorks For Dummies Новинка

Greg Jankowski SolidWorks For Dummies

2333.08 руб.
Whether it’s your first venture into 3D technical drawing software or you’re switching to SolidWorks from something else, you’re probably excited about what this CAD program has to offer. Chances are, you figure it’s going to take awhile to get the hang of it before you can begin cranking out those perfectly precise 3D designs. SolidWorks For Dummies, 2nd Edition, can help you dramatically shorten that get-acquainted period! SolidWorks For Dummies, 2nd Edition will help you get up and running quickly on the leading 3D technical drawing software. You’ll see how to set up SolidWorks to create the type of drawings your industry requires and how to take full advantage of its legendary 3D features. You’ll discover how to: Work with virtual prototypes Understand the user interface Use templates and sketch, assemble, and create drawings Automate the drawing process Review drawings and collaborate with other team members Define and edit sketches Create dimensions and annotations Print or plot your drawings Leverage existing designs Sample files on the bonus CD-ROM show you how to apply the latest version of SolidWorks and accomplish specific tasks. Even if you’re brand-new to CAD software, SolidWorks For Dummies, 2nd Edition will have you feeling like a pro in no time. You’ll find you’ve entered a whole new dimension. Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.
Shamash Alidina Mindfulness For Dummies Shamash Alidina Mindfulness For Dummies Новинка

Shamash Alidina Mindfulness For Dummies

1749.65 руб.
Use mindfulness to relax and control anxiety, depression, stress and pain Whether you're looking to control your depression and anxiety levels, improve concentration and reduce stress, or just want to restore balance in your life, Mindfulness For Dummies, 2nd Edition shows you how to slow down, become aware of what is going on around you and react effectively. Focusing on breathing and other self-control techniques, the practice of mindfulness is scientifically proven to calm jittery nerves and free the mind of distracting thoughts, mental clutter and unrealistic expectations. With this easy-to-follow guide, you'll discover how to pay attention to the present in order to change the way you think, feel and act. Covering the latest research on the effect of mindfulness on the brain, Mindfulness For Dummies, 2nd Edition shows you how to break free from a downward spiral of negative thought and action, and empowers you to make positive choices that support your well-being. Use mindfulness to reduce stress and anxiety, combat pain and more Receive guidance on incorporating mindfulness into everyday life Establish your own mindfulness routine Access audio downloads of guided meditations Written by a professional mindfulness trainer, and packed with tips to incorporate this practice into your daily life, Mindfulness For Dummies, 2nd Edition shows you how to reap the benefits of a more attentive life.
Rob Yeung Job Hunting and Career Change All-In-One For Dummies Rob Yeung Job Hunting and Career Change All-In-One For Dummies Новинка

Rob Yeung Job Hunting and Career Change All-In-One For Dummies

2333.08 руб.
Includes expert advice on changing direction in your career Get out of the rut and into your dream job This hands-on guide takes you through every aspect of finding and securing the job you want. From searching for vacancies through to preparing for the interview and making a strong impression, this book has it covered. Key personal development techniques, such as Neuro-linguistic Programming, are featured alongside specific job-hunting advice, helping you to develop a winning mindset and foster skills to take with you into your new career. Discover how to: Find the job that's right for you Write a knockout CV and cover letter Prepare for the interview Give a great presentation Build your confidence and develop a successful outlook
Danny Briere Windows XP Media Center Edition 2004 PC For Dummies Danny Briere Windows XP Media Center Edition 2004 PC For Dummies Новинка

Danny Briere Windows XP Media Center Edition 2004 PC For Dummies

1749.65 руб.
The fun and easy way to get up and running quickly with Microsoft Windows XP Media Center Edition, the new operating system version specially outfitted for TV, DVD, video, music, and digital photo applications Media Center PCs are the first PCs to feature an easy-to-use interface and all preconfigured hardware and preloaded software needed to create a complete integrated home entertainment system Explains how to integrate a home computer network with a home theater system, control connected TVs with the Remote Control Interface, record TV programs using a TiVo-like recorder, acquire and play back music files, organize digital videos and photos, play DVD movies, and much more Written by the authors of Home Theater For Dummies (0-7645-1801-1)and Wireless Home Networking For Dummies (0-7645-3910-8), who worked closely with Media Center Edition product management at Microsoft to complete the book.
Amy Martin Jo Renegades Write the Rules. How the Digital Royalty Use Social Media to Innovate Amy Martin Jo Renegades Write the Rules. How the Digital Royalty Use Social Media to Innovate Новинка

Amy Martin Jo Renegades Write the Rules. How the Digital Royalty Use Social Media to Innovate

1747.06 руб.
Learn the rules to building loyal (and lucrative) digital followings Renegades Write the Rules reveals the innovative strategies behind the social media success of today’s top celebrities, brands, and sports icons, and how you can follow their lead. Author Amy Jo Martin is the founder of Digital Royalty and the woman who pioneered how professional sports integrate social media. In this book she shows how to build a faithful following and beat the competition clamoring for people's attention by continually delivering value – when, where, and how people want it. People want to be heard, to be involved, to be entertained, to be adventurous, to be informed. Reveals the winning strategies for using social media to achieve dramatic results Shows how to gain influence with social media that requires an unprecedented (and potentially uncomfortable) level of accessibility and ongoing affinity Filled with illustrative examples of social media successes (including Dwayne 'The Rock' Johnson, Shaquille O'Neal, and Nike) that show how humanizing a brand through social media leads to monetization Explores how Amy Jo Martin and other successful entrepreneurs are becoming renegades by using social media to innovate their personal and professional lives The book reveals one of the basic rules of digital media success: Humans connect with humans, not logos and creative taglines.
Mark Durieux Social Entrepreneurship For Dummies Mark Durieux Social Entrepreneurship For Dummies Новинка

Mark Durieux Social Entrepreneurship For Dummies

1620 руб.
Discover how to bring social responsibility to your business In today's business world, your bottom line isn't measured by your company's financial performance alone. Social Entrepreneurship For Dummies shows you how to implement social responsibility to your business plan in order to increase your bottom line. This book helps any social entrepreneur gain the necessary skills needed to change the system and spread the solution, while providing explanations of the most successful business tools being used today. A complete reference on the ideas and processes associated with social entrepreneurship Provides a foundation and business plan for those looking to create their own socially oriented business venture Social Entrepreneurship For Dummies gives you the trusted and friendly advice you need to get on your way toward social responsibility!
Jan Zimmerman Facebook Marketing All-in-One For Dummies Jan Zimmerman Facebook Marketing All-in-One For Dummies Новинка

Jan Zimmerman Facebook Marketing All-in-One For Dummies

2268.26 руб.
Reach your customers with the latest Facebook marketing strategies Facebook Marketing All-in-One For Dummies, 3rd Edition is a detailed resource for businesses, brands, and people who are interested in promoting themselves, their goods, and their services on Facebook. Fully updated to cover new Facebook features, this new Third Edition includes guidance on Graph Search, the updated News Feed design, cover photo rules, advertising changes, updated mobile apps, and more. Examples and case studies illustrate best practices, and the book provides step-by-step guidance on creating a successful Facebook marketing campaign, from setting up a fan page to analyzing results. Facebook is considered the most fully-engaged social media platform for most marketers. With more than a billion users who comment over 3.2 billion times per day, Facebook provides a ready and willing customer base to businesses savvy enough to take advantage. Facebook Marketing All-in-One For Dummies, 3rd Edition walks you through the creation of a customized fan page, and guides you through interacting with fans and building a community around your brand. The book explains Facebook applications and Facebook advertising, and shows you how to make Facebook come alive. Learn how to claim your presence on Facebook Build pages to engage, retain, and sell to customers Discover advanced Facebook marketing tactics Find out why measuring, monitoring, and analyzing are important Create and curate engaging content, including photos, video, contests, and more, and watch your fan base grow. Social media marketing is a major force in the success of a business, and Facebook is at the forefront of it all. Facebook Marketing All-in-One For Dummies, 3rd Edition provides the guidance and information you need to get in there and claim your space.
Mary Sterling Jane Algebra II Workbook For Dummies Mary Sterling Jane Algebra II Workbook For Dummies Новинка

Mary Sterling Jane Algebra II Workbook For Dummies

1295.87 руб.
To succeed in Algebra II, start practicing now Algebra II builds on your Algebra I skills to prepare you for trigonometry, calculus, and a of myriad STEM topics. Working through practice problems helps students better ingest and retain lesson content, creating a solid foundation to build on for future success. Algebra II Workbook For Dummies, 2nd Edition helps you learn Algebra II by doing Algebra II. Author and math professor Mary Jane Sterling walks you through the entire course, showing you how to approach and solve the problems you encounter in class. You'll begin by refreshing your Algebra I skills, because you'll need a strong foundation to build upon. From there, you'll work through practice problems to clarify concepts and improve understanding and retention. Revisit quadratic equations, inequalities, radicals, and basic graphs Master quadratic, exponential, and logarithmic functions Tackle conic sections, as well as linear and nonlinear systems Grasp the concepts of matrices, sequences, and imaginary numbers Algebra II Workbook For Dummies, 2nd Edition includes sections on graphing and special sequences to familiarize you with the key concepts that will follow you to trigonometry and beyond. Don't waste any time getting started. Algebra II Workbook For Dummies, 2nd Edition is your complete guide to success.
Nicole Matejic Social Media Rules of Engagement. Why Your Online Narrative is the Best Weapon During a Crisis Nicole Matejic Social Media Rules of Engagement. Why Your Online Narrative is the Best Weapon During a Crisis Новинка

Nicole Matejic Social Media Rules of Engagement. Why Your Online Narrative is the Best Weapon During a Crisis

1551.93 руб.
Avoid becoming a #PRFail with a solid social media strategy Social Media Rules of Engagement guides you in the development of a bullet-proof social media strategy. You can manage any crisis effectively by having a plan before you actually need one—and by understanding and influencing your audience with military precision. This original, engaging, and informative text with case studies from the coalface offers you the tools you need to avoid scandal and media crises, and to learn how to leverage social media, big data, and influence in your communications strategies. Social media has established itself as a critical part of any external communications strategy—but the very nature of social media leads to crises that organisations are not always prepared to face. To execute an effective social media strategy, you need to build influence, while leveraging the data that supports a targeted approach. This innovative guide focuses on how to create a holistic social media strategy, and how to defend your organization from social media crisis. Develop a risk management strategy that protects your social media interactions around the clock Avoid common mistakes by reading case studies of business faux pas—and learning exactly what not to do in a crisis Cultivate influence both in the boardroom and on the information battlefield by defining your story and knowing your audience segments Leverage digital interactivity features to enrich the content in the book Social Media Rules of Engagement is an integral resource to guide your social strategy toward success.
Jim Sterne Social Media Metrics. How to Measure and Optimize Your Marketing Investment Jim Sterne Social Media Metrics. How to Measure and Optimize Your Marketing Investment Новинка

Jim Sterne Social Media Metrics. How to Measure and Optimize Your Marketing Investment

1617.41 руб.
The only guide devoted exclusively to social media metrics Whether you are selling online, through a direct sales force, or via distribution channels, what customers are saying about you online is now more important than your advertising. Social media is no longer a curiosity on the horizon but a significant part of your marketing mix. While other books explain why social media is critical and how to go about participating, Social Media Metrics focuses on measuring the success of your social media marketing efforts. Success metrics in business are based on business goals where fame does not always equate to fortune. Read this book to determine: Why striving for more Twitter followers or Facebook friends than the competition is a failing strategy How to leverage the time and effort you invest in social media How to convince those who are afraid of new things that social media is a valuable business tool and not just a toy for the overly-wired Knowing what works and what doesn't is terrific, but only in a constant and unchanging world. Social Media Metrics is loaded with specific examples of specific metrics you can use to guide your social media marketing efforts as new means of communication.
Tang Tang Strategic Social Media. From Marketing to Social Change Tang Tang Strategic Social Media. From Marketing to Social Change Новинка

Tang Tang Strategic Social Media. From Marketing to Social Change

3370.92 руб.
Strategic Social Media is the first textbook to go beyond the marketing plans and how-to guides, and provide an overview of the theories, action plans, and case studies necessary for teaching students and readers about utilizing social media to meet marketing goals. Explores the best marketing practices for reaching business goals, while also providing strategies that students/readers can apply to any past, present or future social media platform Provides comprehensive treatment of social media in five distinct sections: landscape, messages, marketing and business models, social change, and the future Emphasizes social responsibility and ethics, and how this relates to capitalizing on market share Highlights marketing strategies grounded in research that explains how practitioners can influence audience behaviour Each chapter introduces theory, practice, action plans, and case studies to teach students the power and positive possibilities that social media hold
Greg Harvey Windows XP For Dummies Quick Reference Greg Harvey Windows XP For Dummies Quick Reference Новинка

Greg Harvey Windows XP For Dummies Quick Reference

1166.22 руб.
Next to your keyboard and mouse, this could be your most important accessory. Just keep it next to your keyboard and your mouse and refer to it to capitalize on the terrific capabilities at your fingertips with Windows XP. Windows XP For Dummies Quick Reference Second Edition covers the latest updates to Windows XP, including enhanced security and changes to Internet Explorer. It starts with the basics for true beginners, goes through everyday stuff, and progresses to the Web, accessories, and the control panel. After a quick introduction to the desktop, My Documents, dialogue boxes, and other basic info, you’ll explore: Customizing your desktop Saving music with Windows Media Player Browsing drives, folders and files Dragging, dropping, cutting, and pasting Playing music, videos and movies Browsing with Internet Explorer Sending and receiving e-mails Using Windows Accessories Written by Greg Harvey, author of Excel 2002 For Dummies and more than 50 other computer books, Windows XP For Dummies Quick Reference, 2nd Edition is so clear and concise it turns computer phobes into computer geeks with step-by-step guides to: Using the Home Networking Wizard so two or more home computers can share a single Internet connection and other resources Creating slideshows with your graphics files Producing videos with Windows Movie Maker accessory program Downloading Microsoft Reader free and then downloading eBooks (many are free) and saving them in My Library Using the link to the Photo Printing Wizard to format and print your digital photos Using Windows Media Player to play audio, video, and animation files you’ve saved, play Internet radio stations, view trailers for upcoming movies, and play MP3 audio files you’ve downloaded Complete with a glossary and index, Windows XP For Dummies Quick Reference doesn’t delve into the technology and terminology: it sticks to exploring the things Windows XP lets you do and describing how to!
Chris Brogan Trust Agents. Using the Web to Build Influence, Improve Reputation, and Earn Trust Chris Brogan Trust Agents. Using the Web to Build Influence, Improve Reputation, and Earn Trust Новинка

Chris Brogan Trust Agents. Using the Web to Build Influence, Improve Reputation, and Earn Trust

1098.8 руб.
The New York Times and Wall Street Journal bestseller-now in a new, updated paperback edition Today's online influencers are Web natives who trade in trust, reputation, and relationships, using social media to accrue the influence that builds up or brings down businesses online. In Trust Agents, two social media veterans show you how to tap into the power of social networks to build your brand's influence, reputation, and, of course, profits. In this revised paperback version, learn how businesses are using the latest online social tools to build networks of influence and how you can use those networks to positively impact your business. Combining high-level theory and practical actions, this guide delivers actionable steps and case studies that show how social media can positively impact your business. New edition features specific first moves for entering social media for small businesses, educators, travel and hospitality enterprises, nonprofit organizations, and corporations Authors both have a major presence on the social Web as well as years of online marketing and new media experience If you want your business to succeed, don't sit on the sidelines while new markets and channels grow. Instead, use the Web to build trust with your consumers using Trust Agents.
Peter Economy Consulting For Dummies Peter Economy Consulting For Dummies Новинка

Peter Economy Consulting For Dummies

1788.55 руб.
Consulting For Dummies, 2nd Edition includes a reorganization and narrower focus of the topic, with new or updated information that delves into the specifics of running your own consulting business. There is greater emphasis on the business of consulting, along with financial and legal issues involved in setting up a consulting business, deepening coverage of consulting proposals, and entirely new chapters on higher-level consulting issues that more-established consultants are demanding.

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New-style job messages that get you in the door and on your way up From sparkling cover letters to six-word bios, a fresh bevy of job search letters has grown powerfully useful for successful career communications. Job Search Letters For Dummies delivers the quality of New Era know-how you need right now to land good jobs and thrive. Whether you’re a long-time professional or a recent college graduate – or somewhere in between – Job Search Letters For Dummies has you covered. Job Search Letters For Dummies covers the gamut of leading-edge topics, including effective strategies for internal career communications on topics such as raises, promotions, and position changes; rules for communicating professionally with texts and networking on social media platforms such as twitter and LinkedIn; fresh and updated communication phrases to voice accomplishments and make job-fit statements; post-interview etiquette and letters such as thank-yous, «hire me» reinforcement notes, interest revival queries; and much more. Get hired with 40 types of job letters Create short messages for a smartphone world Network on social media sites Model best letters more than 200 pro samples Whether you’re a long-time professional or a recent college graduate – or somewhere in between – Job Search Letters For Dummies has you covered. A note to job seekers from nationally syndicated careers columnist and author or Job Search Letters For Dummies, Joyce Lain Kennedy: Welcome aboard, job seekers! Thanks for checking out this first guide to communications-supported job search and career growth in relentlessly changing technological times. The right messaging – what you say, why you say it, and when you say it – is as important today to your employment goals as it has been at any time since Leonardo da Vinci wrote the first professional resume in 1482. Consider recent job–finding history: In 1986 fax machines and postal mail were the most popular ways to send resumes and cover letters. In the 1990s the Internet boom kicked in with new tools to connect jobs and people: e-mail, websites, cell phones, mailing lists, and online bulletin boards. In the 21st century the double-time march of recruiting technology skyrocketed, building a techno-swamp populated with endless ideas of how to connect work and people through smartphones, wonder tablets, apps, and social media for virtual networking. You’re competing in a new world of work out there. If your job search is treading water – or even drowning— there’s a better way. Make a splash! Engage hiring authorities through a communications-centered campaign with smart content.
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