marketing strategies in food retailing industry



Kalantari Shahijan Milad, Rezaei Sajad, Valaei Naser Marketing Strategies in Food Retailing Industry Kalantari Shahijan Milad, Rezaei Sajad, Valaei Naser Marketing Strategies in Food Retailing Industry Новинка

Kalantari Shahijan Milad, Rezaei Sajad, Valaei Naser Marketing Strategies in Food Retailing Industry

7277 руб.
Typically, consumers have actual concerns about the status and origin of the food at the retail market. Even though food related products appear similar to other types of food, the way they are prepared, handled and processed from the origin right up to the retailer's shop needs effective retailing and marketing strategies. The aim of this study is to determine the factors that affect retailers' behavior in the food market, to examine the relationship between retailer's belief, attitude, intention and practice in managing critical points of food compliance for hygiene food. The outcomes of application of the theory of reason action on retailers' behavioral intention in formulating effective marketing strategies are discussed.
Yacine Chemssi Health-oriented Marketing Strategies and their Impact on the Consumers Yacine Chemssi Health-oriented Marketing Strategies and their Impact on the Consumers Новинка

Yacine Chemssi Health-oriented Marketing Strategies and their Impact on the Consumers

4419 руб.
Today, both facts and figures show that people need healthy eating more than ever before. Therefore; in today's business, the concept of health-oriented marketing strategies is considered a smart emerging idea for firms to achieve very high business performance through adopting such strategies to target the needs of the customers. This tentative critical and analytical study aims to examine the use of health-oriented marketing strategies in today's food retailing. In fact, it critically evaluates the efficiency of such strategies both in relation to successful business performance achievement and customer loyalty. Taking the UK's largest food retailer, Tesco, as a case study; analysis has been undertaken in the light of a variety of Consumer Buying Process Models and various Customer Buying Behaviour Models so that to better understand this concept.
Lea Platel Rethinking Communication Strategies in the Automotive Industry Lea Platel Rethinking Communication Strategies in the Automotive Industry Новинка

Lea Platel Rethinking Communication Strategies in the Automotive Industry

9064 руб.
The car industry is a 100-year old industry. During this century it has seen success, glory, and always overcame challenges. Today, it is facing a new issue: the environmental concern. Pressure is coming from both the society and governments, which forces companies to rethink their business practices. However, little is known on how to integrate the physical environment into business strategies, as it never has been considered before. The car industry is one of the most proactive industries when it comes to environmental claims. However, traditional approaches to marketing are no longer adequate as the environmental concern is redefining the economic paradigm and stakeholders' expectations. This book, therefore, provides an understanding on how environmental issues affect business markets and marketing strategies. It particularly highlights some evolving trends regarding green communications and provides some insights into how communication strategies are evolving in the automotive industry. This analysis should be especially useful to professionals in Communications and Marketing fields, or anyone who has an interest in the evolving motor industry.
Katja Steinhauser Analysis of International Business Strategies in the Retail Industry Katja Steinhauser Analysis of International Business Strategies in the Retail Industry Новинка

Katja Steinhauser Analysis of International Business Strategies in the Retail Industry

3302 руб.
Bachelor Thesis from the year 2017 in the subject Business economics - Business Management, Corporate Governance, grade: 1,0, University of Applied Sciences Kempten, language: English, abstract: The focus of the present study is to analyze which specific strategic preferences retailers pursue in the scope of their internationalization process. Furthermore, it is examined which strategies are most suitable to achieve foreign success. This occurs in regard of the food-/ near-food and the non-food retail branch. In the concrete context this research considers the basic strategic orientation of internationally active retail firms. In addition, the relation to the successful implementation of the market entry, as well as the market operation with regard to the marketing concept is investigated.
Paul Roetzer The Marketing Performance Blueprint. Strategies and Technologies to Build and Measure Business Success Paul Roetzer The Marketing Performance Blueprint. Strategies and Technologies to Build and Measure Business Success Новинка

Paul Roetzer The Marketing Performance Blueprint. Strategies and Technologies to Build and Measure Business Success

1855.36 руб.
Discover what's possible when the art and science of marketing collide The Marketing Performance Blueprint is an actionable and innovative guide to unlocking your potential as a marketer and accelerating success for your business. With an eye toward the marketing industry's rapid evolution, this book focuses on the processes, technologies, and strategies that are redefining the marketing environment. Step by step, you will learn how to build performance-driven organizations that exceed ROI expectations and outpace the competition. Companies are demanding a more technical, scientific approach to marketing, and this guide provides the key information that helps marketing professionals choose the right tools and recruit the right talent to more effectively build brand, generate leads, convert sales, and increase customer loyalty. Marketers are facing increased pressure to connect every dollar spent to bottom-line results. As the industry advances, the tremendous gaps in talent, technology, and strategy leave many professionals underprepared and underperforming. The Marketing Performance Blueprint helps bridge those gaps: Align marketing talent, technology, and strategy to reach performance goals Drive digital marketing transformation within your organization Recruit, train, and retain a modern marketing team Propel growth through digital-savvy marketing agency partners Adapt more quickly to marketing technology advancements Create connected customer experiences Turn marketing data into intelligence, and intelligence into action Devise integrated marketing strategies that deliver real business results The marketers who will redefine the industry in the coming months and years will never stop challenging conventional knowledge and solutions. Whether in terms of evolved talent, advanced technology, or more intelligent and integrated strategies, these driven professionals will be in demand as the pioneers of the new marketing era. The Marketing Performance Blueprint helps marketers blaze a trail of their own by providing a roadmap to success.
Rosemary Varley, Mohammed Rafiq Principles of Retailing Rosemary Varley, Mohammed Rafiq Principles of Retailing Новинка

Rosemary Varley, Mohammed Rafiq Principles of Retailing

9214 руб.
"Principles of Retailing"is a comprehensive, academic text on Retail Management, which takes aUK and European perspective. It is ideal for both undergraduates and postgraduates studying retailing as part of a Retailing, Marketing or Business degree.
Shadma Shahid, Rahela Farooqi The World of Retailing. An Overview of Retailing . Indian Retail Shadma Shahid, Rahela Farooqi The World of Retailing. An Overview of Retailing . Indian Retail Новинка

Shadma Shahid, Rahela Farooqi The World of Retailing. An Overview of Retailing . Indian Retail

5739 руб.
Retailing has been practiced from the early years of mankind in the form of barter to the current technologically sophisticated e-tailing in the 21st century. In any format, retailing involves the sale of goods and services to the final consumer. The forms of retailing are bricks-and-mortar stores, non-store bases, or a combination of a store and a non-store base. The assortment of goods in these businesses is planned, purchased, and presented by the retailer for the convenience of the consumer.The objective was to gain a deeper understanding into the world of retailing, its formats, store image and current trends occurring in the retailing sector and we visualized that this exercise would provide credible insights into business metrics and processes that run the industry today. We looked further to rediscover Indian retail, an industry that has burgeoned at high velocity. It will help in identify improvement opportunities for tomorrow and lead us towards future excellence in the growing retailing sector.
Joe Rubino The Ultimate Guide to Network Marketing. 37 Top Network Marketing Income-Earners Share Their Most Preciously Guarded Secrets to Building Extreme Wealth Joe Rubino The Ultimate Guide to Network Marketing. 37 Top Network Marketing Income-Earners Share Their Most Preciously Guarded Secrets to Building Extreme Wealth Новинка

Joe Rubino The Ultimate Guide to Network Marketing. 37 Top Network Marketing Income-Earners Share Their Most Preciously Guarded Secrets to Building Extreme Wealth

1908.37 руб.
Successful network marketing entrepreneurs share their secrets In The Ultimate Guide to Network Marketing, network marketing guru Dr. Joe Rubino offers readers a wide variety of proven business-building techniques taken from many of the most successful network marketing leaders in the industry. Presenting a wide range of different perspectives and tactics, this comprehensive guide offers beginning network marketers and seasoned veterans alike all the specialized information and strategies they need to grow their business. Revealing a world of secrets it would take a lifetime in the industry to amass, the 37 contributors in this handy resource provide one-of-a-kind advice for building extreme wealth.
Ritson Christopher Practical Ethics for Food Professionals. Ethics in Research, Education and the Workplace Ritson Christopher Practical Ethics for Food Professionals. Ethics in Research, Education and the Workplace Новинка

Ritson Christopher Practical Ethics for Food Professionals. Ethics in Research, Education and the Workplace

16936.16 руб.
This book offers a practical guide to the most pressing ethical issues faced by those working in food manufacturing and associated industries. Early chapters look at the fundamentals of ethical thinking and how lessons of medical ethics might be applied to the food industry. The book then addresses some issues specifically relevant to the food industry, including treatment of animals; the use of genetically modified organisms; food product advertising; health claims and sustainability. Several further chapters present case studies which show how ethical thinking can be applied in real life examples. This volume should be on the desk of every food industry professional responsible for important decisions about science, marketing, resources, sustainability, the environment and people.
Gurudutta Pradeep Japee NEW WAYS OF REACHING OUT TO END USERS Gurudutta Pradeep Japee NEW WAYS OF REACHING OUT TO END USERS Новинка

Gurudutta Pradeep Japee NEW WAYS OF REACHING OUT TO END USERS

9077 руб.
The author has highlighted important aspects of RETAILING. For the last ten years, retailing in India has been continuously expanding its horizons from a small haatdi, a filthy kirana store, to multi operational, well organised SUPERMARKETS. Today, the Indian retail industry is one the largest in the world and is estimated to be worth over 450 billion USD. Due to this rapid growth in Indian retailing, global giant retailers like WAL-MART, GAP, and TESCO are trying to penetrate the Indian market. This book is addressed to students enrolled for Marketing at undergraduate levels.
Albert Mubako Digital Transformation. The Realignment of Information Technology and Business Strategies for Retailers in South Africa Albert Mubako Digital Transformation. The Realignment of Information Technology and Business Strategies for Retailers in South Africa Новинка

Albert Mubako Digital Transformation. The Realignment of Information Technology and Business Strategies for Retailers in South Africa

7302 руб.
Remaining competitive in the retail industry of South Africa in the digital age is a major business concern. In the age of „digital natives", people are well-connected on various digital technology platforms and are digital consumers. Digital technologies offer retail organizations new innovative ways to create value by utilizing digital business strategies, processes, and products. This qualitative research study explores the perception of retail strategy experts and decision-makers toward realignment of IT and business strategies considering digital transformation in South Africa. Based on interviews with seven managers and decision-makers in the retail industry, the study reveals that digital technologies have disrupted traditional ways of doing business. The study proposes eight major recommendations, in which retail traders could innovate their business strategy to enhance value creation beyond traditional approaches to retailing. It provides a good starting point for academic research in a domain that is deficient in theoretical and empirical research on the South Africa retail sector, and offers retailing managers a conceptual model to guide them toward a digital business strategy for transient competitive advantages.
Kobra Ehsanpour Marketing Analysis of Carpet Export from Fars Province by Swot Model Kobra Ehsanpour Marketing Analysis of Carpet Export from Fars Province by Swot Model Новинка

Kobra Ehsanpour Marketing Analysis of Carpet Export from Fars Province by Swot Model

10114 руб.
Iranian carpets is well known all around the world. Carpet is one of the main production and exports of Fars province in Iran. In this book you can see Firstly economic importance of carpet and then export status of 2003-2009 carpet and rug has been studied, and secondly importance of carpet and rug marketing has been discussed on the research. With the help of SWOT matrix the strategies relating to the marketing of the exporting carpet is codified and then we use the internal- external evaluation matrix to identify the best marketing strategy for evaluation of export carpet and rug industry of Fars province. Main Objectives of the research is determining the most important marketing strengths, weaknesses, opportunities and threats and proposing appropriate strategies. Required information gathered mainly from interviewing active carpet exporters in Fars province.
Robert Blair Organic Production and Food Quality. A Down to Earth Analysis Robert Blair Organic Production and Food Quality. A Down to Earth Analysis Новинка

Robert Blair Organic Production and Food Quality. A Down to Earth Analysis

18364.13 руб.
The internet is rife with biased and unsubstantiated claims from the organic industry, and the treatment of issues such as food safety and quality by the media («if it bleeds, it leads») tends to have a negative impact on consumer perceptions about conventional food. Until recently, more and more consumers in many countries were opting to buy organic food over conventional food, resulting in a radical shift in food retailing. This was due to concerns over chemical residues, food poisoning resulting in recalls, food scares such as «mad-cow» disease, issues like gene-modified (GM foods), antibiotics, hormones, cloning and concerns over the way plants and animals are being grown commercially as food sources. As a result there has been an expansion of the organic industry and the supply of organic foods at farmers' markets, supermarkets and specialty stores. Organic Production and Food Quality: A Down to Earth Analysis is the first comprehensive book on how organic production methods influence the safety and quality of foods, based on an unbiased assessment of the latest scientific findings. The title is a 'must-have' for everyone working within the food industry. Comprehensive explanation of organic production methods and effects on the safety and quality of foods Authoritative, unbiased and up-to-date examination of relevant global scientific research Answers the questions of whether organic food is more nutritious and/or more healthy
kemal Ahmed Endeshaw, Syed M. Naqvi Postponement in Retailing Industry kemal Ahmed Endeshaw, Syed M. Naqvi Postponement in Retailing Industry Новинка

kemal Ahmed Endeshaw, Syed M. Naqvi Postponement in Retailing Industry

9064 руб.
Retailers face increasing cost pressures and shorter product life cycles which often results in products becoming obsolete within a few months after their introduction. Meeting ever-changing customer demand in retailing creates difficulties for the retailers in balancing the costs of dealing with excess inventory and out-of-stock situations. However, Postponement helps retailers by improving responsiveness and reducing inventory, transport, warehousing and obsolescence costs to meet the ever changing customer needs. This Book has a clear set of postponement strategies that could be helpful for all retailing industries that have problems of high obsolescence cost, responsiveness and meeting customer needs. The Book with a qualitative case study of Swedish Electronic retailer, SIBA, has proposed possible solutions related to postponement difficulties that the retailing industry is experiencing. Morover, the book can also be used as a guide for administrators, academic institutions, individual researchers, logistics and supply chain managers or other groups who are looking solution meeting an ever changing customer demand.
Aleksandr Kovalev Marketing strategies in education (published in russian) Aleksandr Kovalev Marketing strategies in education (published in russian) Новинка

Aleksandr Kovalev Marketing strategies in education (published in russian)

6714 руб.
The group of researches from Omsk Branch of State Financial University leading by Professor Alexander Kovalev has aimed this book at the basic marketing aspects in the sphere of educational services. Marketing strategies are presented as a system in managerial activity mainly responsible for the efficiency of the educational organisations.The special attention of the authors has been given to the problems concerning marketing strategies in the processes of managing the loyality of customers.Also the authors give their vision of such important and update point as internal marketing strategies in education considering them as the one of the stepping stones to improving the relationship and creative cooperation between teachers and students of the universities.
Wayne Ellefson Improving Import Food Safety Wayne Ellefson Improving Import Food Safety Новинка

Wayne Ellefson Improving Import Food Safety

17042.92 руб.
Food safety has been a global concern for many years. While global sourcing of foods and ingredients provides great opportunity for variety and diversity of cultural products, there are significant risks. Programs that regulate food safety and quality in countries around the world vary in their scope and effectiveness, with many being underfunded. Rapidly developing countries may lack the expertise, laboratory resources for testing, and established inspection programs to adequately promote the safety of foods. Rather, these countries may be more focused on providing enough food for their citizens. Lack of documentation or traceability in the exporting country can further exacerbate the situation. Of course, safety problems in food imported from more developed countries also occur, and the source of food borne disease outbreaks are found regularly within the United States. Improving Import Food Safety gathers together vital information on the food safety programs of national governments, the food industry, and the testing industry. Chapters have been contributed by authors from the United States, Latin America, Europe, and Asia. Readers will learn about a variety of regulatory approaches to food safety at the federal and state levels in the United States, as well as in selected countries and within the food industry itself. They will also gain insights into the nature and source of safety problems, in addition to approaches to food safety around the world. The book is divided into three sections: Highlighting Key Issues: authors illustrate the millions of permutations for the origin of ingredients, discussing the difficulty if policing imports, providing a unique perspective on the economic situation in China and insight into development of support for small farm producers in Mexico. Legal and Regulatory Issues/Structures in the USA and Abroad: describes the legal and regulatory system in the European Union, the United States, and China, plus a chapter addressing global approaches to fraud. Potential Strategies to Improve Import Safety: presents strategies to deal with what are ultimately global issues, but on multiple levels. Perspectives are provided by authors from Industry, and industry trade association, academia, and a recently semi-retired, global ambassador or food safety. Readers will find this book noteworthy because of the diverse topics and perspectives offered on the challenges of keeping food safe in a global economy. Authors come from a variety of backgrounds, and each has provided a unique perspective on this critical topic. The volume is aimed at importers and exporters of food and ingredients; food microbiologists, food safety and QC/QA personnel; regulatory and legal personnel in food manufacturing companies; food policy makers and regulatory officials and facility and graduate students in food science.
Bob Oros Restaurant Owner. 44 Restaurant Owners Reveal Their Keys to Success in the Exciting Restaurant Business Bob Oros Restaurant Owner. 44 Restaurant Owners Reveal Their Keys to Success in the Exciting Restaurant Business Новинка

Bob Oros Restaurant Owner. 44 Restaurant Owners Reveal Their Keys to Success in the Exciting Restaurant Business

2277 руб.
If you ever thought of opening a restaurant reading this is a must! Dozens of restaurant owners and food professionals share their keys to success in the food business. Plus 20 industry secrets from one of the most successful marketing consultants in the business.
Peter Schulz CRM and the Australian food retail industry Peter Schulz CRM and the Australian food retail industry Новинка

Peter Schulz CRM and the Australian food retail industry

2202 руб.
Project Report from the year 2007 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 88%, Macquarie University (Graduate Accounting and Commerce Centre), course: MKTG814, Managing Customer Relations (post-graduate unit), 17 entries in the bibliography, language: English, abstract: The following report will analyse the Australian retail industry with regard to Customer Relationship Management (CRM) activities, with the focus being on food retail. As is the case in various other industries, this industry also has realised that it is easier and considerably cheaper to retain existing customers instead of attracting new customers in an ongoing process. Various tools of the CRM spectrum are currently being utilised and this report presents these, including a comparison which organisation appears to have the most successful and most promising strategy in terms of CRM. After identifying the main players in the industry, this report will analyse what can be done in relation to CRM within this industry. The next section concentrates on challenges that arise fororganisations willing to utilise CRM tools before detailing which CRM strategy each company appears to be using. Finally, a comparison of the different CRM strategies as well as an outlook will be provided, additionally offering recommendations to organisations that operate within this industry.
Jesse Walter Overnight Marketing Transformation Jesse Walter Overnight Marketing Transformation Новинка

Jesse Walter Overnight Marketing Transformation

2127 руб.
Grow your business faster with an overnight marketing transformation and take the mystery out of internet marketing. Jesse Alexander Walter goes into detail on how you can take action as a business owner to change the way you look at and execute your marketing to grow your customer base faster and improve your current condition. Jesse shares key strategies and principles he has developed and compiled over decades of marketing experience. He has helped save struggling companies and transformed them into lead generating machines. He has also taken successful businesses to the next level.Jesse has consulted and worked with companies with revenues in the $100+ million-dollar range, to small local Mom and Pop businesses. Each business wanted to get to the next level in their industry and market, and through one on one coaching, strategy development and targeted execution, they were able to accomplish their goals. By using internet marketing strategies, Jesse has guided businesses to better position themselves for success while avoiding the costly pitfalls so common in today's complex and overwhelming internet advertising landscape.This book is written in clear to understand language to help you grasp the strategies necessary to grow your business to new heights, and create an overnight marketing transformation.Through this book you will:· Find the next step to growing your businesses· Stop wasting your time on marketing that doesn't work· Find opportunities you didn't ...
Jay Conrad Levinson, Sohail Khan Guerrilla Marketing and Joint Ventures. Million Dollar Partnering Strategies for Growing Any Business in Any Economy Jay Conrad Levinson, Sohail Khan Guerrilla Marketing and Joint Ventures. Million Dollar Partnering Strategies for Growing Any Business in Any Economy Новинка

Jay Conrad Levinson, Sohail Khan Guerrilla Marketing and Joint Ventures. Million Dollar Partnering Strategies for Growing Any Business in Any Economy

1456 руб.
Книга "Guerrilla Marketing and Joint Ventures. Million Dollar Partnering Strategies for Growing Any Business in Any Economy".
Michel Dubois Megatrends in Food and Agriculture. Technology, Water Use and Nutrition Michel Dubois Megatrends in Food and Agriculture. Technology, Water Use and Nutrition Новинка

Michel Dubois Megatrends in Food and Agriculture. Technology, Water Use and Nutrition

9296.14 руб.
Highlights and examines the growing convergence between the food and agricultural industries—the technological, environmental, and consumer-related drivers of this change, and the potential outcomes This is the first book of its kind to connect food and the food industry with agriculture, water resources, and water management in a detailed and thorough way. It brings together a small community of expert authors to address the future of the food industry, agriculture (both for plants and animals), and water—and its role in a world of increasing demands on resources. The book begins by highlighting the role of agriculture in today's food industry from a historical perspective—showing how it has grown over the years. It goes on to examine water management; new ways of plant breeding not only based on genetic modification pathways; and the attention between major crops (soy, corn, wheat) and so-called «orphan crops» (coffee, cocoa, tropical fruits). The book then turns towards the future of the food industry and analyzes major food trends, the new food, and «enough» food; discusses possible new business models for the future food industry; and analyzes the impact that the «internet of everything» will have on agriculture and the food industry. Finally, Megatrends in Food and Agriculture: Technology, Water Use and Nutrition offers scenarios about how agriculture, food, and the food industry might undergo some radical transformations. Assesses the evolution of food production and how we arrived at today's landscape Focuses on key areas of change, driven by both innovation and challenges such as new technologies, the demand for better nutrition, and the management of dwindling resources Highlights the role of better-informed consumers who demand transparency and accountability from producers Is written by industry insiders and academic experts Megatrends in Food and Agriculture: Technology, Water Use and Nutrition is an important resource for food and agriculture industry professionals, including scientists and technicians as well as decision makers, in management, marketing, sales, and regulatory areas, as well as related NGOs.
Jeff Brooks The Money-Raising Nonprofit Brand. Motivating Donors to Give, Give Happily, and Keep on Giving Jeff Brooks The Money-Raising Nonprofit Brand. Motivating Donors to Give, Give Happily, and Keep on Giving Новинка

Jeff Brooks The Money-Raising Nonprofit Brand. Motivating Donors to Give, Give Happily, and Keep on Giving

4183.56 руб.
Why commercial-style branding doesn't work for nonprofits—and what does Taking its cue from for-profit corporations, the nonprofit world has increasingly turned to commercial-style branding to raise profiles and encourage giving. But it hasn't worked. Written by a longtime industry insider, this book argues that branding strategies borrowed from for-profit companies hasn't just failed, but has actually discouraged giving. But why does branding—a well-developed discipline with a history of commercial success—fail when applied to nonprofits? The Money-Raising Nonprofit Brand + Website argues that commercial-style branding is the wrong tool applied in the wrong way to the wrong industry. Offers a real-world fundraising strategies that work in the nonprofit world Disabuses readers of the dangerous notion that commercial-style marketing works in the fundamentally different nonprofit world Written by an industry insider with 25 years of experience raising funds for many of the most successful nonprofits in the world Nonprofit fundraising is a fundamentally different world—financially, emotionally, and practically—than commercial marketing. Here, the author explains why commercial marketing strategies don't work and provides practical, experience-based alternatives that do.
Michael Dudbridge Handbook of Seal Integrity in the Food Industry Michael Dudbridge Handbook of Seal Integrity in the Food Industry Новинка

Michael Dudbridge Handbook of Seal Integrity in the Food Industry

7937.88 руб.
Seal integrity is vital in food supply chains with modern methods of food retailing and a requirement for very high levels of consumer satisfaction. Robust packages are an important factor in food preservation, consumer confidence in the product as well as waste minimisation and cost control throughout the system. The Handbook of Seal Integrity in the Food Industry is aimed at people working in food supply chains and associated industries from packing machine operators to quality managers and from retail technical staff to packaging machine designers and maintenance engineers. This well illustrated and comprehensively indexed handbook paints a complete picture of all of the factors that operate together in the creation of food packages with high performing seals. A comprehensive review of the reasons for poor seal integrity is included along with suggestions for improvements in maintenance, machine set up and operation. Seal testing systems are featured along with management techniques to ensure a high level of performance and consistency in your business and a ?right first time? approach within packaging systems. The design and operation of the main types of sealing system is reviewed for rigid, semi rigid and flexible packaging systems along with an overview of packing materials such as thermoplastics. Finally the handbook looks at innovations in the packaging of food products with a view of developments in packaging materials, sealing systems and on-line seal integrity measurement and monitoring systems.
Vasileios Zeimpekis Intelligent Agrifood Chains and Networks Vasileios Zeimpekis Intelligent Agrifood Chains and Networks Новинка

Vasileios Zeimpekis Intelligent Agrifood Chains and Networks

18588.61 руб.
Food has a fundamental position in society, ensuring health, happiness and political stability. Consequently, the management of food chains and networks is one of the most important aspects of the modern food industry. Yet food is difficult to handle along long supply chains, with a limited window for storage and handling time, and the risk of spoiling if incorrectly handled or processed. These issues can lead to logistical problems that can severely affect product quality and freshness. Intelligent Agrifood Chains and Networks offers a timely discussion of the current state of food logistics, and indicates the major ICT problems that can occur during production, warehousing, transportation and retailing. Emphasis is given to new technologies and intelligent systems that are able to process time-dependent information, handle emergencies, and support logistics operations in food management. In particular, the authors show how telematics and RFID can be implemented in the supply chain. The book also includes real-life case studies, in which actual food logistics problems and their solutions are presented, demonstrating how systemic and logistics approaches may be combined. The book is directed at academics, researchers, and students seeking the necessary background in terms of the interplay between the food supply chain and ICT. Its comprehensive review of current issues in the food supply chain will be of interest to managers and technicians working in the food industry, while its technological focus will be invaluable to food scientists and technologists working in research and industry environments.
Helmut Traitler The Food Industry Innovation School. How to Drive Innovation through Complex Organizations Helmut Traitler The Food Industry Innovation School. How to Drive Innovation through Complex Organizations Новинка

Helmut Traitler The Food Industry Innovation School. How to Drive Innovation through Complex Organizations

7743.11 руб.
Innovation and new product development are increasingly perceived as drivers of profits in the food industry. Companies are dedicating a large amount of resources to these areas and it is crucial that individuals understand how to be part of this new strategy. Food Industry Innovation School focuses on key skills needed to drive new ideas from initial concepts through to successful products on the shelf. The author argues that any individual can learn how to lead innovation within complex organizations utilizing companies? commercial and financial resources. The book focuses on the impact of single individuals on company successes. Case studies from the marketplace provide valuable examples of accomplishments and failures. Product development involves a plethora of activities such as R&D,innovation, engineering, packaging and design, manufacturing,logistics and supply chain management, as well as marketing, sales and finance, and the book addresses all these crucial functions undertaken by food companies and manufacturers of other packaged consumer goods. The learning principles and examples (based on the author's personal experience) are valid in many fast-moving consumer goods organizations and so the principles, best practices and solutions offered in the 12 chapters are relevant to a wide audience in the food industry and beyond, including those working in household products, retail, the automotive industry, computers and IT, furniture, and even media and publishing. Read more: http://www.innovationschool.co/
Jürgen Krieg Strategic Options of Non-profit and For-profit Organisations in the German General Aviation Industry Jürgen Krieg Strategic Options of Non-profit and For-profit Organisations in the German General Aviation Industry Новинка

Jürgen Krieg Strategic Options of Non-profit and For-profit Organisations in the German General Aviation Industry

4214 руб.
Master's Thesis from the year 2011 in the subject Business economics - Business Management, Corporate Governance, grade: C, Henley Business School University of Reading, course: Strategie / Marketing, language: English, abstract: The focus of this thesis is on the mixed industry, namely the German general aviation industry, especially on its NPOs (Clubs) and what drives their strategic approaches. The research question was to investigate potential strategic growth options for NPOs in the German general aviation industry, the factors that influence the selection of a specific growth strategy and the higher success rate among the growth strategies. This thesis derived the three objectives: a.The favour of NPOs for a certain strategy/strategic direction, b.the impact of specific growth strategies on NPO performance, and c.the impact of macro and micro environmental and internal factors on the NPOs chosen growth strategy. The content regarded both macro and micro environmental factors and how they are perceived by the NPOs for the German general aviation industry, the growth strategies and generic strategies they follow as well as the market performance they achieve.[...]
Cheryl Baldwin J. The 10 Principles of Food Industry Sustainability Cheryl Baldwin J. The 10 Principles of Food Industry Sustainability Новинка

Cheryl Baldwin J. The 10 Principles of Food Industry Sustainability

7390.98 руб.
Although the food industry is beginning to make headway with its sustainability initiatives, substantially more progress is needed in order to feed the world’s growing population sustainably. The challenge is that the topic of sustainability can seem overwhelming and there is limited information that is specific to the food industry. Written by an experienced food industry professional with years of experience in sustainability, The 10 Principles of Food Industry Sustainability inspires and informs the progress required to nourish the population, revitalize natural resources, enhance economic development, and close resource loops. The book makes this complex topic approachable and actionable by identifying the most pressing sustainability priorities across the entire food supply chain and showing, with tools and examples, how producers, processors, packers, distributors, marketers and retailers all play a role in advancing improvement. The book begins with an overview of the Principles of sustainability in the food industry: what they are and why they matter. Subsequent chapters focus on each of the Ten Principles in detail: how they relate to the food industry, their global relevance (including their environmental, health, and social impacts), and the best practices to achieve the potential of meaningful and positive progress that the Principles offer. Specific examples from industry are presented in order to provide scalable solutions and bring the concepts to life, along with top resources for further exploration. The Principles, practices, and potential of sustainability in the food industry covered in this book are designed to be motivating and to offer a much-needed and clear way forward towards a sustainable food supply.
Ulrike Imme Country of Origin Effects as Key Success Factor for Marketing Strategies Ulrike Imme Country of Origin Effects as Key Success Factor for Marketing Strategies Новинка

Ulrike Imme Country of Origin Effects as Key Success Factor for Marketing Strategies

3239 руб.
Research Paper (postgraduate) from the year 2006 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1, The University of Sydney, course: International Marketing, language: English, abstract: This research addresses Country of Origin (COO) effects from the as a measure of strategic marketing and marketing communications of companies in Australia. It reveals that despite the increasing off-shoring and globalization aspects, Country of Origin is of major relevance to a number of product categories in Australia, and consequently very likely worldwide. It is a cross-industry explanatory analysis, which includes major global businesses. It also comprises various aspects of the impact that COO has on the management of companies. The conclusion includes a market overview coupled with a guideline for the application, and future predictions regarding the topic.Within this paper, marketing managers across industries disclose a new perspective to the Australian version of "Country of Origin". By analysing market observations, with examples of case studies, and including compelling illustrations of companies, this paper reveals the viewpoint of the people whose business focus are marketing strategies and marketing communication in Australia. Much research has been done on the impact of country of origin effects on customers, underlining their diverse attitudes towards credibility and respect of brands and products. In...
Christina Rüther Are Customers loyal to the Tesco Superstore in Roundhay Christina Rüther Are Customers loyal to the Tesco Superstore in Roundhay Новинка

Christina Rüther Are Customers loyal to the Tesco Superstore in Roundhay

9214 руб.
Inhaltsangabe:Abstract: Throughout modern marketing literature there is extensive agreement that ‘Customer Loyalty’ is marketing’s newest challenge. Marketing’s main focus is shifting away from a transactional approach, focusing on the single sale, to a customer relationship approach, establishing, maintaining and enhancing relationships with customers. Today the advantages of cost efficiency, market share, and service quality do not guarantee a company’s success any more. Companies need to invest in customer retention programmes to stay competitive. Due to the belief that retaining existing customers is far cheaper than attracting new ones the subject of customer loyalty has become of increasing interest to businesses over the last decade. Theorists argue that loyal customers are more likely to pay an extra price and that their average expenditure will increase over time. In particular in the food retailing industry companies are facing an ever-increasing level of competition due to a high saturation point and low customer switching costs. Growth is only possible by gaining market share from competitors. Under these conditions the effective management of customer loyalty has become a key issue in securing competitive advantage. This study focuses on the review of theories behind customer relationship and customer loyalty marketing found in academic literature. It sets out to explore customer loyalty at UK’s biggest supermarket chain, Tesco plc. A questionnaire was carried ou...
Lars Merle, Tobias Schachner Designing a new industry award for service excellence competition in retailing Lars Merle, Tobias Schachner Designing a new industry award for service excellence competition in retailing Новинка

Lars Merle, Tobias Schachner Designing a new industry award for service excellence competition in retailing

9239 руб.
Inhaltsangabe:Abstract: This thesis resolves the need for an industry award for service excellence in retailing, based on a comprehensive framework to foster management quality. A service excellence framework is developed and the design for a new service excellence award is proposed. The proposed framework is based on the Industrial Excellence Award. In addition to the original four fundamental processes a fifth component is introduced: the customer. To complete the framework, the seven components of management quality known from the IEA are adopted. This framework is the structure for the self-assessment questionnaire that will be the core of the new „Best Retailer” service excellence award. Through an extensive literature review, success factors and empirically tested items for questionnaires were identified and assigned to the corresponding sections in the questionnaire. The result is a collection of questions that - if appropriately considered by management – can help introducing service excellence in the retailing industry. The modus operandi of a possible future award competition is suggested to stay close the example of the IEA in order to leverage the existing brand. This should help to popularize the new award, to create outstanding showcases quickly, and to disseminate excellent management quality in the industry. Inhaltsverzeichnis:Inhaltsverzeichnis: AcknowledgementsII List of abbreviations:3 Executive Summary5 1.Introduction6 2.Retailing8 2.1Developments and Tren...
Taner Hamid Yilmaz Marketing Strategy for Set up Photovoltaic Solar Energy Systems in Turkey Taner Hamid Yilmaz Marketing Strategy for Set up Photovoltaic Solar Energy Systems in Turkey Новинка

Taner Hamid Yilmaz Marketing Strategy for Set up Photovoltaic Solar Energy Systems in Turkey

4552 руб.
Master's Thesis from the year 2012 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1,5, University of Applied Sciences Fulda, language: English, abstract: The master's thesis aims to analyze photovoltaic (PV) solar systemsmarket in Turkey and suggests possible marketing strategies for installercompanies in the context of marketing purposes.In this frame, the secondary research in macro- and microenvironmentreflects the market conditions with an indicative primary research.Therefore, seventy active PV solar energy companies were found andanalyzed through a scanning in the Internet. In addition, twenty installerfirms reflected their company characteristics and respective evaluationsabout the market and their marketing strategies through a web basedsurvey.Different approaches to PV solar energy marketing are reviewed such ascustomer centered marketing strategy, green marketing and diffusion ofinnovations model.In the light of this information, the major observed barriers againstdeployment of PV solar energy are latecomer regulations, weakgovernmental support, and high level of local interest rates in terms ofmacroenvironment. Moreover, lack of customer centered professionalmarketing strategies by firms was discovered against diffusion of PVtechnology in Turkey.Moreover, the average rate of installed PV systems to potential marketsize is forecast under 0,01% among respondent marketers. Further, theaverage of marketing employe...
Swapna Menthula Factors Affecting Buying Decision of Customers. in Apparels Retailing Swapna Menthula Factors Affecting Buying Decision of Customers. in Apparels Retailing Новинка

Swapna Menthula Factors Affecting Buying Decision of Customers. in Apparels Retailing

1877 руб.
Research Paper (undergraduate) from the year 2012 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: A, Dhruva College of Management, course: PGDM, language: English, abstract: In India retail industry is the largest among all the industries, the retail industry is upgrading itself providing with endless array for customer choices like changing life style, customers brand awareness depending on income level of customers. The retail industry in India is hailed as a sunrise sector and the value is estimated to increase from US $330 billion in 2007 to US$640 billion by 2015 i.e., almost double the value. The size of India's retail sector is currently estimated at around $450 billion and organized retail accounts for around 5% of the total market.We cannot take customers for granted because consumer buying behavior determines how consumer decides which product to buy and what all factors are responsible for the buying decision. The firm has to satisfy the needs and wants of a consumer.Hence the present study has been conducted to understand the impact of various factors viz. physical attributes, display, merchandise, sales people, and overall quality of store on customers' buying decision in Apparel Retailing.
Yuvraj Samant The rise of E-tailing in India Yuvraj Samant The rise of E-tailing in India Новинка

Yuvraj Samant The rise of E-tailing in India

3212 руб.
India, a country with the potential of becoming a superpower in future has a unique traditional system of retail marketing, but there is a marked change in the recent past, and hence the book tries to study the concept of online retailing in India which is in it's nascent stage.It examines the reasons for the e-retailers rise in the country. The Kearney’s Annual Global Retail Development Index® 2012 puts India as the 5th most developing Retail Country in the World attracting the world’s largest and best retailers, but it’s a pity that only 2% of that is contributed by the Online retail sector. On the other hand the RNCOS Industrial Research has predicted that the E-retailing market in India will grow at about 39% during 2013-14. The book in a simple, lucid and concise manner goes on to discuss the problems faced by new entrants in the Indian e-tailing market. The author suggests strategies and models for a successful venture into e-tailing in the country. The book also briefly compares the Indian scenario of e-tailing to the United States of America, while discussing the Governmental regulations in the country to e-retailing.
Evelyn Ehrlich The Financial Services Marketing Handbook. Tactics and Techniques That Produce Results Evelyn Ehrlich The Financial Services Marketing Handbook. Tactics and Techniques That Produce Results Новинка

Evelyn Ehrlich The Financial Services Marketing Handbook. Tactics and Techniques That Produce Results

4969.73 руб.
The roadmap to success for financial professionals using real-world examples, practical how-to's, and a structured approach to marketing strategy and tactics that covers the basics for beginners and inspires new ideas for marketing pros The Financial Marketing Services Handbook, Second Edition gives sales and marketing practitioners the practical tools and best practices they need both to improve their job performance and their retail and institutional marketing strategies. The FSM Handbook guides marketing and sales professionals working in an industry characterized by cut-throat competition, client mistrust, transformative technologies, and ever-changing regulation, to understand the practical steps they must take to turn these threats into opportunities. Providing invaluable information on how to target, win, and retain profitable customers, the book presents an overview of the basic marketing functions—segmentation, positioning, brand building, situational analyses, and tactical planning—as they relate specifically to the financial services industry. With up-to-date case studies, showing what has worked and, more tellingly, what hasn't, the book demonstrates how to effectively utilize the marketer's toolbox—from advertising and public relations to social media and mobile marketing. Discusses how social media (Twitter, Facebook, blogs, review sites) impact branding and sales Packed with new information on landing pages, email success factors, and smartphone apps Demonstrates how behavioral economics affect marketing strategy Case studies and charts are fully revised and updated The financial industry is under intense pressure to improve profits, retain high-value clients, and maintain brand equity without straining budgets. The first edition has become an industry-standard reference book and The Financial Services Marketing Handbook, Second Edition gives sales and marketing professionals even more of the information they need to stretch value from each marketing dollar.
Craig Smith Marketing For Dummies Craig Smith Marketing For Dummies Новинка

Craig Smith Marketing For Dummies

1888.5 руб.
Marketing is one of the most important aspects in business today, but it’s also highly competitive and complicated, with intricate strategies and methods of delivery to understand and retain. This straight-forward guide leads you through every aspect of marketing. Fully updated to include all the recent marketing trends, including digital marketing and using new media, it’s packed with expert tips on identifying customers, using online resources, satisfying your customer’s needs and boosting your sales. Discover how to: Understand the basics of effective marketing Research customers, competitors and industry Create a compelling marketing strategy Increase consumer awareness Satisfy clients’ needs and boost sales
Barry McLeish J. Successful Marketing Strategies for Nonprofit Organizations. Winning in the Age of the Elusive Donor Barry McLeish J. Successful Marketing Strategies for Nonprofit Organizations. Winning in the Age of the Elusive Donor Новинка

Barry McLeish J. Successful Marketing Strategies for Nonprofit Organizations. Winning in the Age of the Elusive Donor

3246.89 руб.
From a leading expert on nonprofit marketing, the only marketing handbook a nonprofit manager will ever need-now fully revised and updated In Successful Marketing Strategies for Nonprofit Organizations, Second Edition, nonprofit marketing guru Barry J. McLeish shares everything he's learned during more than two decades managing and consulting nonprofits of every shape and size. Skipping all the arcane theory and the business school jargon, he gives you clear, step-by-step advice and guidance and all the tools you need to develop and implement a sophisticated marketing program tailored to your organization's needs and goals. New sections on the new media available to nonprofit marketers Techniques for analyzing your market and developing a comprehensive marketing plan Marketing strategies that will support fund-raising, promote new services, and enhance your organization's reputation and visibility Methods for developing a marketing program that reaches both the consumers of your service and the donors who support your organization Do you need to breathe new life into your existing marketing department? Successful Marketing Strategies for Nonprofit Organizations, Second Edition gives you the tools, the know-how, and the confidence you need to succeed.
Jacqueline Beckley H. Accelerating New Food Product Design and Development Jacqueline Beckley H. Accelerating New Food Product Design and Development Новинка

Jacqueline Beckley H. Accelerating New Food Product Design and Development

15493.57 руб.
Written primarily for directors and managers of food design and development, food scientists, technologists, and product developers, this book explains all the necessary information in order to help meet the increasing demands for innovation in an industry that is providing fewer resources. This updated edition, by a group of seasoned food industry business professionals and academics, provides a real-world perspective of what is occurring in the food industry right now, offers strategic frameworks for problem solving and R&D strategies, and presents methods needed to accelerate and optimize new product development. Accelerating New Food Product Design and Development, Second Edition features five brand new chapters covering all the changes that have occurred within the last decade: A Flavor Supplier Perspective, An Ingredient Supplier Perspective, Applying Processes that Accelerate New Product Development, Looking at How the University Prepares Someone for a Career in Food, and Innovative Packaging and Its Impact on Accelerated Product Development. Offers new perspectives on what really goes on during the development process Includes updated chapters fully describing the changes that have occurred in the food industry, both from a developer’s point of view as well as the consumer requirements Features a completely rewritten chapter covering the importance of packaging which is enhanced through 3D printing All of this against the impact on speed to market Filled with unique viewpoints of the business from those who really know and a plethora of new information, Accelerating New Food Product Design and Development, Second Edition will be of great interest to all professionals engaged in new food product design and development.
Richa Kumari Impact of Quality Attributes on Customer Satisfaction in Apparel Retailing Richa Kumari Impact of Quality Attributes on Customer Satisfaction in Apparel Retailing Новинка

Richa Kumari Impact of Quality Attributes on Customer Satisfaction in Apparel Retailing

1752 руб.
Project Report from the year 2012 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: A, , course: Business economics - Marketing, Corporate Communication, CRM, Market Research, language: English, abstract: Before the globalization most of the retaining used to be done in retail stores. In recent years non-store retailing has been growing much faster than the store retailing includes selling of the final consumer through the internet, direct mail, catalogs, the telephone and other direct selling approach. Customer became more luxurious so according to them satisfaction and quality are main focal point for the retail outlet store because one satisfied customers brings more than twenty customers and one unsatisfied customers take two hundreds customers back. Changes in customers' expectation and perceived quality and perceived value all works in concert to drive the customer satisfaction. This research is intended to understand the impact of quality attributes on customer satisfaction in Indian apparel retailing.
R. Rajagopal Sustainable Value Creation in the Fine and Speciality Chemicals Industry R. Rajagopal Sustainable Value Creation in the Fine and Speciality Chemicals Industry Новинка

R. Rajagopal Sustainable Value Creation in the Fine and Speciality Chemicals Industry

11232.84 руб.
The global fine and speciality chemicals industry is a vital segment within the chemical value chain, catering to a multitude of societal and industrial needs. Regulatory, sustainability and consumer forces have been constantly shaping the business fundamentals of this industry. Developing value creation strategies, which embed economic, environmental and social sustainability components, will need a comprehensive assessment of business, scientific and technological challenges facing the industry. Sustainable Value Creation in the Fine and Speciality Chemicals Industry assesses sustainable value creation options against the backdrop of global mega trends that are defi ning the present and future course of the industry. It discusses innovative strategies in feedstocks, R&D, technology, manufacturing, resource management and the supply chain as well as the significance of the bio-based chemical economy in enabling sustainable value creation in the fine and speciality chemicals industry. Topics covered include: • Transformation in the fine and speciality chemicals business • Sustainable management: evolution, transitions and tools • Research and technology directions • Resource optimization strategies • Bio-based chemicals, specialities and polymers • Sustainable practices in the fine and speciality chemicals industry • Sustainable value creation strategies Sustainable Value Creation in the Fine and Speciality Chemicals Industry presents a comprehensive overview of strategic options for sustainability management in the global fine and speciality chemicals industry. It will be a valuable resource for chemists and chemical engineers involved in the design and development of economically, environmentally and socially sustainable practices for the future.
Amarjit Sahota Sustainability. How the Cosmetics Industry is Greening Up Amarjit Sahota Sustainability. How the Cosmetics Industry is Greening Up Новинка

Amarjit Sahota Sustainability. How the Cosmetics Industry is Greening Up

11620.18 руб.
Sustainability has come to the fore in the cosmetics and personal care industry. Rising ethical consumerism and the need for resource efficiency are making cosmetic companies – small, independent firms to global giants – take steps towards sustainable development. Sustainability: How the Cosmetics Industry is Greening Up discusses the growing importance of sustainability in the cosmetics industry, highlighting the various ways organisations can address the economic, environmental and social aspects. How can the cosmetics industry make a difference in terms of ingredients, formulations, packaging, CSR, operations, and green marketing? Topics covered include: Environmental and social impacts of cosmetic products Ethical sourcing and biodiversity Renewable energy and waste management Green formulations and ingredients Green marketing issues and consumer behaviour Green standards, certification schemes and indices in the cosmetics industry Industry experts share their experiences on how they are tackling the challenges of sustainability: from raw material procurements, manufacturing, business processes, to distribution and marketing to consumers. The book concludes with some future growth projections; what are some of the shortcomings in sustainability in the cosmetics industry and what can we expect to see in the future? Sustainability: How the Cosmetics Industry is Greening Up discusses business and technical issues in all areas of sustainable product development, from sourcing ingredients, to formulation, manufacture and packaging. Covering a diverse range of subjects, this book appeals to professionals in many key sectors of the cosmetics and personal care industry; cosmetic chemists, formulation scientists, R&D directors, policy makers, business and marketing executives. It is also of relevance to academic researchers working in cosmetic chemistry and sustainable process development.
Michael Dudbridge Handbook of Lean Manufacturing in the Food Industry Michael Dudbridge Handbook of Lean Manufacturing in the Food Industry Новинка

Michael Dudbridge Handbook of Lean Manufacturing in the Food Industry

7390.98 руб.
The principles of lean manufacturing – increasing efficiency, reducing waste, lowering costs and improving control – may be applied to any industry. However, the food industry is unique, and creates unique demands. The political, social and economic importance of food is unrivalled by any other form of produce, as is the scrutiny to which the manufacture of food is subjected. For the food industry, lean manufacturing is not simply a cost-saving strategy, but is directly linked to issues of sustainability, the environment, ethics and public accountability. Handbook of Lean Manufacturing in the Food Industry is a major new source of information and ideas for those working in food manufacturing. Offering a fresh and modern perspective on best practice, it points the way to fewer breakdowns, reduced quality faults, improved teamwork and increased profits. With a focus on operations management and new process development, the book is accessible and easy to read, and is complemented by a wealth of practical examples drawn from industry. The author’s conversational style and questioning approach will be invaluable to food manufacturers who are seeking solutions to fundamental issues. The book is directed at those who are working in food manufacturing or the wider food industry, particularly factory operations managers and training teams who are looking for resources to help with lean manufacturing implementations. Others in the supply chain, from producers to retailers, will also find it invaluable. The book is a clear and timely introduction for students and lecturers in food science and technology who want to access the reality of lean manufacturing as well as the theory.
Scott Brinker Hacking Marketing. Agile Practices to Make Marketing Smarter, Faster, and More Innovative Scott Brinker Hacking Marketing. Agile Practices to Make Marketing Smarter, Faster, and More Innovative Новинка

Scott Brinker Hacking Marketing. Agile Practices to Make Marketing Smarter, Faster, and More Innovative

1855.36 руб.
Apply software-inspired management concepts to accelerate modern marketing In many ways, modern marketing has more in common with the software profession than it does with classic marketing management. As surprising as that may sound, it's the natural result of the world going digital. Marketing must move faster, adapt more quickly to market feedback, and manage an increasingly complex set of customer experience touchpoints. All of these challenges are shaped by the dynamics of software—from the growing number of technologies in our own organizations to the global forces of the Internet at large. But you can turn that to your advantage. And you don't need to be technical to do it. Hacking Marketing will show you how to conquer those challenges by adapting successful management frameworks from the software industry to the practice of marketing for any business in a digital world. You'll learn about agile and lean management methodologies, innovation techniques used by high-growth technology companies that any organization can apply, pragmatic approaches for scaling up marketing in a fragmented and constantly shifting environment, and strategies to unleash the full potential of talent in a digital age. Marketing responsibilities and tactics have changed dramatically over the past decade. This book now updates marketing management to better serve this rapidly evolving discipline. Increase the tempo of marketing's responsiveness without chaos or burnout Design «continuous» marketing programs and campaigns that constantly evolve Drive growth with more marketing experiments while actually reducing risk Architect marketing capabilities in layers to better scale and adapt to change Balance strategic focus with the ability to harness emergent opportunities As a marketer and a manager, Hacking Marketing will expand your mental models for how to lead marketing in a digital world where everything—including marketing—flows with the speed and adaptability of software.
Mujumdar Arun S. Drying Technologies in Food Processing Mujumdar Arun S. Drying Technologies in Food Processing Новинка

Mujumdar Arun S. Drying Technologies in Food Processing

20033.96 руб.
Drying is by far the most useful large scale operation method of keeping solid foods safe for long periods of time, and is of fundamental importance in most sectors of food processing. Drying operations need to be precisely controlled and optimized in order to produce a good quality product that has the highest level of nutrient retention and flavor whilst maintaining microbial safety. This volume provides an up to date account of all the major drying technologies employed in the food industry and their underlying scientific principles and effects. Various equipment designs are classified and described. The impact of drying on food properties is covered, and the micro-structural changes caused by the process are examined, highlighting their usefulness in process analysis and food design. Key methods for assessing food properties of dried products are described, and pre-concentration and drying control strategies are reviewed. Thermal hazards and fire/explosion detection and prevention for dryers are discussed in a dedicated chapter. Where appropriate, sample calculations are included for engineers and technologists to follow. The book is directed at food scientists and technologists in industry and research, food engineers and drying equipment manufacturers.
Beway Bakir The Most Effective Online Marketing Channels in the Daily Deal Industry. How Small Businesses Can Acquire New Customers in the UK and the US Beway Bakir The Most Effective Online Marketing Channels in the Daily Deal Industry. How Small Businesses Can Acquire New Customers in the UK and the US Новинка

Beway Bakir The Most Effective Online Marketing Channels in the Daily Deal Industry. How Small Businesses Can Acquire New Customers in the UK and the US

5464 руб.
Master's Thesis from the year 2015 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: A, University of Hertfordshire (Business School), course: The most effective online marketing channels for deal sites, language: English, abstract: It was identified that a framework, which small businesses in the daily deal industry could utilise as an online marketing guide and containing an overview of the most effective online marketing channels, was missing in the literature. The aim of this report was therefore to identify the most effective online marketing channels that small businesses in the online daily deal industry in the UK and USA can utilise to acquire new customers.The findings are based on data collected and analysed from a small daily deal firm, as well as numerical data from various sources and literature that focuses on effective online marketing channels in regards to the daily deal industry.Based on these findings a framework containing the most effective online marketing channels was developed. It was concluded that a fully optimised website might be the most effective online marketing channel, followed by inhousee-mail, Search Engine Optimisation, Facebook, affiliate marketing, referral marketing and guerrilla/viral marketing. Other types of marketing activities can be initiated after these channels have been engaged, according to the framework.It is intended that small firms in the daily deal indust...
Uwe Trillitzsch, Simone Schweikert Towards Integral World Wide Web Marketing Strategies. Creating Points of Communication that Count Uwe Trillitzsch, Simone Schweikert Towards Integral World Wide Web Marketing Strategies. Creating Points of Communication that Count Новинка

Uwe Trillitzsch, Simone Schweikert Towards Integral World Wide Web Marketing Strategies. Creating Points of Communication that Count

4002 руб.
Research Paper (undergraduate) from the year 1997 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1, University Witten/Herdecke, language: English, abstract: This thesis focuses on connecting the opportunities of the World Wide Web (WWW) as a marketing medium with the development of integral marketing strategies with measurable goals. It explains how WWW marketing activities can help marketers on their way from the traditional one-to-many marketing concepts to the new many-to-many marketing. The thesis provides marketers with an overview of the variety of WWW marketing opportunities, a "WWW Marketing Module and Inspiration Kit," and two detailed real life cases.
Tadele Demissie Assessing Rural Household Food Security in Ethiopia Tadele Demissie Assessing Rural Household Food Security in Ethiopia Новинка

Tadele Demissie Assessing Rural Household Food Security in Ethiopia

4419 руб.
This book basically highlights the food security situation in Ethiopia selecting a particular district as a sample. It also touches government responses and household coping strategies when there exists food insecurity catastrophes. Efforts which have been made by government to address food insecurity problem are assessed both from government bodies and from the community in general. Households' major coping strategies are examined briefly.
Kipp Bodnar The B2B Social Media Book. Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More Kipp Bodnar The B2B Social Media Book. Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More Новинка

Kipp Bodnar The B2B Social Media Book. Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More

1653.26 руб.
Advance your B2B marketing plans with proven social media strategies Learn social media's specific application to B2B companies and how it can be leveraged to drive leads and revenue. B2B marketers are undervalued and under appreciated in many companies. Social media and online marketing provide the right mix of rich data and reduction in marketing expenses to help transform a marketer into a superstar. The B2B Social Media Book provides B2B marketers with actionable advice on leveraging blogging, LinkedIn, Twitter, Facebook and more, combined with key strategic imperatives that serve as the backbone of effective B2B social media strategies. This book serves as the definitive reference for B2B marketers looking to master social media and take their career to the next level. Describes a methodology for generating leads using social media Details how to create content offers that increase conversion rates and drive leads from social media Offers practical advice for incorporating mobile strategies into the marketing mix Provides a step-by-step process for measuring the return on investment of B2B social media strategies The B2B Social Media Book will help readers establish a strong social media marketing strategy to generate more leads, become a marketing superstar in the eye of company leaders, and most importantly, contribute to business growth.
Sam Ian A study of customer.s attitudes to cross selling by banks with particularly reference to the practice in Libya Sam Ian A study of customer.s attitudes to cross selling by banks with particularly reference to the practice in Libya Новинка

Sam Ian A study of customer.s attitudes to cross selling by banks with particularly reference to the practice in Libya

2802 руб.
Examination Thesis from the year 2009 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: passed, University of Sheffield (Business School), course: MA Marketing , language: English, abstract: Cross selling is the key value-add to the banking industry globally. This industry hasseen major reforms and developments over the years. Particularly in the Libyan market,ever since it started in 1951, the banking industry has flourished and now matches theinternational competitors in terms of providing at par services. Cross selling activities havealso developed to similar extent. This research work studies the cross selling function ofthe Libyan banks from the customers point of view. The Literature section of the researchfocuses on the core theories of marketing that focus on the cross selling or the salesaspect. The author focuses the discussion on the services marketing concepts andhighlights difference in services marketing as compared to marketing of tangible products.The theory of Ansoff highlights how can the banks in Libya focus on expansion strategiesand look to acquire new markets or customers. The customer behaviour analysis and thebuyer behaviour theories discuss the importance of the study to the customer within anymarket.Secondary Research focuses on the current marketing practices in the Libyan bankingmarket. It highlights the competitive environment of the Libyan banks. The services offeredby the Libyan ba...
Riviere Jim E. Strategies for Reducing Drug and Chemical Residues in Food Animals. International Approaches to Residue Avoidance, Management, and Testing Riviere Jim E. Strategies for Reducing Drug and Chemical Residues in Food Animals. International Approaches to Residue Avoidance, Management, and Testing Новинка

Riviere Jim E. Strategies for Reducing Drug and Chemical Residues in Food Animals. International Approaches to Residue Avoidance, Management, and Testing

12324.92 руб.
Highlighting international approaches; the book details strategies to minimize contamination, residue monitoring programs, and classes of drugs and chemicals that pose contaminant risk in livestock. Focuses attention on drug and chemical residues in edible animal products Covers novel computational, statistical, and mathematical strategies for dealing with chemical exposures in food animals Details major drug classes used in food animal production and their residue risks Highlights efforts at harmonizing and the differences among areas like US, EU, Canada, Australia, South America, China, and Asia, where the issue of chemical exposures has significant impact on livestock products Ties veterinary clinical practice and the use of these drugs in food animals with regulatory standards and mitigation practices
Sanjeev Pradhan, Diwash Gurung The impact of relationship marketing strategies on building customer value Sanjeev Pradhan, Diwash Gurung The impact of relationship marketing strategies on building customer value Новинка

Sanjeev Pradhan, Diwash Gurung The impact of relationship marketing strategies on building customer value

2039 руб.
Document from the year 2018 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, , course: Management and IT, language: English, abstract: The study is done to assess the correlation between the various forms of relationship marketing (RM) strategies and the resulting customer value. This study explains the various social and financial needs of the doctors from the pharmaceutical company perspective. This study helps to consider the best RM strategies to build better customer value. Questionnaire and personal interview method were considered to collect the data. Sample doctors were chosen from one of top seven hospitals here in Nepal. Study shows positive correlation between RM strategies and customer value. Multiple linear regression of adding social benefit and adding financial benefit with customer values shows the value of β1 (slope of adding social benefit RM strategies) and β2 (slope of adding financial benefit RM strategies) with 0.2679836 and 0.4662382 respectively, means that various relationship marketing strategies shows direct positive relationship with customer value.The study find that the pharmaceutical company need to care and socially satisfy their customer needs. For that, occasional initiation of phone call to their customer is necessary. Conflict or problem if any, needs to be handled properly. Good follow through on commitment is necessary. But adding financial benefit RM strategies like marketer expe...
Ramappa K. B. and Kiran G. Food Retailing in Karnataka (India)- A Case of Supermarkets Ramappa K. B. and Kiran G. Food Retailing in Karnataka (India)- A Case of Supermarkets Новинка

Ramappa K. B. and Kiran G. Food Retailing in Karnataka (India)- A Case of Supermarkets

6673 руб.
Food has always been a passionate and emotional business. In this fast growing retail sector, you will find more consumer activist groups in the food industry than in just about any other part of our society. How are these trends changing, and how should retailers respond? Food products sales are all about emotion and consumer passion: quality, health, flavor etc... As the food retail market is getting matured in India, there would be an increased need for players to differentiate through innovation. As the contemporary retail sector in India is reflected in sprawling shopping centers, multiplex- malls and huge complexes offer shopping, entertainment and food all under one roof, the concept of shopping has altered in terms of format and consumer buying behavior, ushering in a revolution in shopping in India. In this context, this book acts as a prenominal encyclopedia for the investors in supermarket particularly in developing countries where even the local marketers are upgrading and modernizing their traditional shops into a concept of supermarket.
Kerry Smith Experiential Marketing. Secrets, Strategies, and Success Stories from the World's Greatest Brands Kerry Smith Experiential Marketing. Secrets, Strategies, and Success Stories from the World's Greatest Brands Новинка

Kerry Smith Experiential Marketing. Secrets, Strategies, and Success Stories from the World's Greatest Brands

1921.63 руб.
The most researched, documented, and comprehensive manifesto on experiential marketing. As customers take control over what, when, why, and how they buy products and services, brands face the complete breakdown and utter failure of passive marketing strategies designed more than a half-century ago. To connect with a new generation of customers, companies must embrace and deploy a new marketing mix, powered by a more effective discipline: experiences. Experiential marketing, the use of live, face-to-face engagements to connect with audiences, create relationships and drive brand affinity, has become the fastest-growing form of marketing in the world as the very companies that built their brands on the old Madison Avenue approach—including Coca-Cola, Nike, Microsoft, American Express and others—open the next chapter of marketing. . . as experiential brands. Using hundreds of case studies, exclusive research, and interviews with more than 150 global brands spanning a decade, global experiential marketing experts Kerry Smith and Dan Hanover present the most in-depth book ever written on how companies are using experiences as the anchor of reinvented marketing mixes. You’ll learn: The history and fundamental principles of experiential marketing How top brands have reset marketing mixes as experience-driven portfolios The anatomy of a brand experience The psychology of engagement and experience design The 10 habits of highly experiential brands How to measure the impact of experiential marketing How to combine digital and social media in an experiential strategy The experiential marketing vocabulary How to begin converting to experiential marketing Marketers still torn between outdated marketing models and the need to reinvent how they market in today’s customer-controlled economy will find the clarity they need to refine their marketing strategies, get a roadmap for putting their brands on a winning path, and walk away inspired to transition into experiential brands.
Florian Mayer A case study of EasyJet and the airline industry Florian Mayer A case study of EasyJet and the airline industry Новинка

Florian Mayer A case study of EasyJet and the airline industry

1889 руб.
Seminar paper from the year 2003 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 79, University of Leeds (Trinity & All Saints College), course: Advanced Marketing, (40 Fußnoten) entries in the bibliography, language: English, abstract: This paper presents a thorough marketing plan for the no-frills, low-cost airline EasyJet by following a professional and widely-used and accepted marketing planning structure. To familiarise the reader with the airline industry as well as EasyJet, the company under study here, the text starts with an introduction to EasyJet's corporate history and its current position within the airline industry.Then, an external and internal analysis of EasyJet's business follows which culminates in a SWOT analysis. The paper concludes with a marketing plan recommendation to further EasyJet's growth in international air transport.
Sanath Dasanayaka The Impact of Market Orientation on Business Performance. A Study on the Food and Beverage Industry in Sri Lanka Sanath Dasanayaka The Impact of Market Orientation on Business Performance. A Study on the Food and Beverage Industry in Sri Lanka Новинка

Sanath Dasanayaka The Impact of Market Orientation on Business Performance. A Study on the Food and Beverage Industry in Sri Lanka

4839 руб.
Bachelor Thesis from the year 2016 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, , language: English, abstract: This thesis studies the business performance of firms in the food and beverage industry in Sri Lanka by using the market orientation theoretical framework to explain why some firms are more successful than others. It also investigates how firms become more market-oriented and whether there is a significant relationship between market orientation and business performance. Data was collected through a survey using a self-administered questionnaire. A total of 160 questionnaires were sent to top and middle level managers employed in 21 food and beverage companies operating in Sri Lanka. 120 questionnaires were returned, all of which were usable. In a next step, the questionnaires were coded into SPSS version 21 for Pearson Correlation Analysis and Multiple Regression Analysis.The results from this study indicate that market orientation has a positive impact on business performance of organizations operating in the food and beverage industry in Sri Lanka. Moreover, the results reveal that customer orientation has a positive significant impact on business performance. Also, results suggest that the impact of competitor orientation on business performance is positive and significant. Results suggest that inter-functional coordination has a negative significant impact on business performance of organizations ope...
Real Estate Rainmaker: Guide to Online Marketing Real Estate Rainmaker: Guide to Online Marketing Новинка

Real Estate Rainmaker: Guide to Online Marketing

2254 руб.
These are just some of the new rules of online marketing that you'll find in this helpful, hands-on guide. In the REAL ESTATE RAINMAKER Guide to Online Marketing, Dan Gooder Richard offers new solutions and proven ways to use the Internet to drive your real estate business. Whether you're a novice or a veteran real estate pro, you'll find all the cutting-edge online strategies you need to design and implement your own effective, profitable marketing strategy-with practical guidance on building a unique online brand with web domains, websites, and e-mail marketing strategies. Full of real-world examples and straightforward guidelines, the REAL ESTATE RAINMAKER Guide to Online Marketing will help you generate more leads and more business than you ever thought possible!
Tang Tang Strategic Social Media. From Marketing to Social Change Tang Tang Strategic Social Media. From Marketing to Social Change Новинка

Tang Tang Strategic Social Media. From Marketing to Social Change

3482.38 руб.
Strategic Social Media is the first textbook to go beyond the marketing plans and how-to guides, and provide an overview of the theories, action plans, and case studies necessary for teaching students and readers about utilizing social media to meet marketing goals. Explores the best marketing practices for reaching business goals, while also providing strategies that students/readers can apply to any past, present or future social media platform Provides comprehensive treatment of social media in five distinct sections: landscape, messages, marketing and business models, social change, and the future Emphasizes social responsibility and ethics, and how this relates to capitalizing on market share Highlights marketing strategies grounded in research that explains how practitioners can influence audience behaviour Each chapter introduces theory, practice, action plans, and case studies to teach students the power and positive possibilities that social media hold
Caroline Le Bon Fashion Marketing. Influencing Consumer Choice and Loyalty with Fashion Products Caroline Le Bon Fashion Marketing. Influencing Consumer Choice and Loyalty with Fashion Products Новинка

Caroline Le Bon Fashion Marketing. Influencing Consumer Choice and Loyalty with Fashion Products

4539 руб.
Fashion is everywhere! It transcends domains and applies to almost any kind of product (e.g., apparel, cars, digital devices, food, literature, travel, music, house decoration and personal wellness). Fashion greatly influences public interest, media coverage, and product success. The global fashion industry is among the most important in terms of investments, trade, and employment, despite its dependence on unpredictable demand. This book focuses on the fashion apparel and accessories industry in an attempt to help managers answer the following questions: Why and how do fashion products appeal to consumers, despite their constantly varying attributes? What specific elements and benefits of fashion influence consumers, and how can companies exploit them and gain from these? Which marketing strategies and tactics should companies use to increase fashion products' success while communicating and managing customers' image? How can companies maintain customer loyalty and generate higher profits with fashion products? By undertaking deep analyses of manufacturers and retailers' best practices, interviewing customers and companies, and reviewing recent academic research on fashion marketing, this book answers such questions and thus helps managers leverage the value that fashion adds to products while creating loyal customers in truly competitive fashion markets.
Junaid Javaid Marketing Research . Innovative Product Launch in Indian Sanitation Industry Junaid Javaid Marketing Research . Innovative Product Launch in Indian Sanitation Industry Новинка

Junaid Javaid Marketing Research . Innovative Product Launch in Indian Sanitation Industry

1902 руб.
Project Report from the year 2014 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: B, University of Bedfordshire, course: MASTER OF BUSINESS ADMINISTRATION, language: English, abstract: This report on the topic of launch of Innovative Product within Indian Sanitation Industry. The scope of this report is broad. It has been discovered that innovation in marketing offering (products or services) managed to command top attention from the majority of CEOs. Innovation in product is considered as major opportunities for the purpose of making customers loyal to the specified brand. There is no doubt in saying that Indian Sanitation industry has been growing on consistent basis and also promising great potential for future prospect as well. By analysing, all forces of Porter Five Forces model, it has been inclined that Indian Sanitation industry is attractive and has potential for growth in the long term. It has been discovered with the help of PESTLE analysis that there are two aspects (Sociological & Environmental) that could pose threat to the Indian Sanitation industry while the other four aspects (Political, Economical, Technological and Legislative) would be seen as great opportunities for the Indian Sanitation industry. DG Corporation (Entrepreneur Business Idea) is Indian based company and is thinking of entering Indian Sanitation industry with its innovative product named as DG Solar Glass Sanitizer. The c...
David Wright Communication Practices in Engineering, Manufacturing, and Research for Food and Water Safety David Wright Communication Practices in Engineering, Manufacturing, and Research for Food and Water Safety Новинка

David Wright Communication Practices in Engineering, Manufacturing, and Research for Food and Water Safety

3868.98 руб.
This book demonstrates some of the ways in which communication and developing technologies can improve global food and water safety by providing a historical background on outbreaks and public resistance, as well as generating interest in youth and potential professionals in the field History of muckraking in the food industry Case study on groundwater regulation Interviews with members of the beef industry and livestock market owners
Jeff Hasen Mobilized Marketing. How to Drive Sales, Engagement, and Loyalty Through Mobile Devices Jeff Hasen Mobilized Marketing. How to Drive Sales, Engagement, and Loyalty Through Mobile Devices Новинка

Jeff Hasen Mobilized Marketing. How to Drive Sales, Engagement, and Loyalty Through Mobile Devices

1653.26 руб.
Integrate your mobile marketing program and take your brand to the next level Mobile marketing is finally entering the forefront of the marketing realm as megabrands roll out million-dollar budgets and small businesses have turned to the channel for its affordability, measurability, and repeatable successes in producing sales and driving engagement and loyalty. Through insights from bold industry visionaries and fellow mobile pioneers, Mobilized Marketing takes readers through campaigns worth repeating and others that are not. Learn the many roads that marketers can take and the proven strategies and tactics that move products and build loyalty through the consumer's most personal device. With examples from the more than 130,000 campaigns developed by mobile marketing leader Hipcricket, Mobilized Marketing breaks down how brands of all sizes have performed in their mobile efforts—why some have failed and how others bravely turned to mobile. Demonstrates how to integrate mobile into marketing programs and how to effectively measure it Explains how to make your existing marketing spends work harder Delivers step-by-step instructions on how to optimize campaigns in real-time Shows how to determine which mobile tactics are keepers and which are not It's time to mobilize your marketing programs and drive your profits to new heights.

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Food safety has been a global concern for many years. While global sourcing of foods and ingredients provides great opportunity for variety and diversity of cultural products, there are significant risks. Programs that regulate food safety and quality in countries around the world vary in their scope and effectiveness, with many being underfunded. Rapidly developing countries may lack the expertise, laboratory resources for testing, and established inspection programs to adequately promote the safety of foods. Rather, these countries may be more focused on providing enough food for their citizens. Lack of documentation or traceability in the exporting country can further exacerbate the situation. Of course, safety problems in food imported from more developed countries also occur, and the source of food borne disease outbreaks are found regularly within the United States. Improving Import Food Safety gathers together vital information on the food safety programs of national governments, the food industry, and the testing industry. Chapters have been contributed by authors from the United States, Latin America, Europe, and Asia. Readers will learn about a variety of regulatory approaches to food safety at the federal and state levels in the United States, as well as in selected countries and within the food industry itself. They will also gain insights into the nature and source of safety problems, in addition to approaches to food safety around the world. The book is divided into three sections: Highlighting Key Issues: authors illustrate the millions of permutations for the origin of ingredients, discussing the difficulty if policing imports, providing a unique perspective on the economic situation in China and insight into development of support for small farm producers in Mexico. Legal and Regulatory Issues/Structures in the USA and Abroad: describes the legal and regulatory system in the European Union, the United States, and China, plus a chapter addressing global approaches to fraud. Potential Strategies to Improve Import Safety: presents strategies to deal with what are ultimately global issues, but on multiple levels. Perspectives are provided by authors from Industry, and industry trade association, academia, and a recently semi-retired, global ambassador or food safety. Readers will find this book noteworthy because of the diverse topics and perspectives offered on the challenges of keeping food safe in a global economy. Authors come from a variety of backgrounds, and each has provided a unique perspective on this critical topic. The volume is aimed at importers and exporters of food and ingredients; food microbiologists, food safety and QC/QA personnel; regulatory and legal personnel in food manufacturing companies; food policy makers and regulatory officials and facility and graduate students in food science.
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