measure for measure



Shakespeare William Measure for Measure Shakespeare William Measure for Measure Новинка

Shakespeare William Measure for Measure

125 руб.
Издание полностью на английском языке. Полный, неадаптированный текст произведения.
John Doerr Measure What Matters John Doerr Measure What Matters Новинка
Jack Campbell Last Full Measure Jack Campbell Last Full Measure Новинка
Sophie Jackson Measure of Love Sophie Jackson Measure of Love Новинка
Shakespeare William Measure for Measure Shakespeare William Measure for Measure Новинка

Shakespeare William Measure for Measure

501 руб.
William Shakespeare (1564-1616) was an English poet, playwright, and actor, considered by many as the greatest English writer. Hundreds of specialists were able to translate his works into every major language, and most of the plays are performed more often than those of any other author. The plot of the play "Measure for Measure" Shakespeare borrowed from the collection "Hecatommithi" by Giovanni Battista Giraldi. Vincentio, the Duke of Vienna, realizing that during his reign there was a fall in morals, declares that he is going on a diplomatic mission outside his domains and leaves the strict judge Angelo in charge. Angelo soon uses his power and decides to execute the young nobleman Claudio, because he and his beloved pregnant Juliet aren't married. This event forces Isabella, Claudio's sister, to try to make a deal with an incorruptible judge.
Shakespeare William Measure for Measure Shakespeare William Measure for Measure Новинка

Shakespeare William Measure for Measure

384 руб.
Although this play ends like a comedy, with reconciliations, forgiveness and marriages, it has often been regarded as one of Shakespeare`s problem plays. It shows the difficulty of effecting an appropriate balance between judicial severity and mercy, between sexual repression and decadence, and between political vigilance and social manipulation.
Guojun Gan Measure, Probability, and Mathematical Finance. A Problem-Oriented Approach Guojun Gan Measure, Probability, and Mathematical Finance. A Problem-Oriented Approach Новинка

Guojun Gan Measure, Probability, and Mathematical Finance. A Problem-Oriented Approach

10147.85 руб.
An introduction to the mathematical theory and financial models developed and used on Wall Street Providing both a theoretical and practical approach to the underlying mathematical theory behind financial models, Measure, Probability, and Mathematical Finance: A Problem-Oriented Approach presents important concepts and results in measure theory, probability theory, stochastic processes, and stochastic calculus. Measure theory is indispensable to the rigorous development of probability theory and is also necessary to properly address martingale measures, the change of numeraire theory, and LIBOR market models. In addition, probability theory is presented to facilitate the development of stochastic processes, including martingales and Brownian motions, while stochastic processes and stochastic calculus are discussed to model asset prices and develop derivative pricing models. The authors promote a problem-solving approach when applying mathematics in real-world situations, and readers are encouraged to address theorems and problems with mathematical rigor. In addition, Measure, Probability, and Mathematical Finance features: A comprehensive list of concepts and theorems from measure theory, probability theory, stochastic processes, and stochastic calculus Over 500 problems with hints and select solutions to reinforce basic concepts and important theorems Classic derivative pricing models in mathematical finance that have been developed and published since the seminal work of Black and Scholes Measure, Probability, and Mathematical Finance: A Problem-Oriented Approach is an ideal textbook for introductory quantitative courses in business, economics, and mathematical finance at the upper-undergraduate and graduate levels. The book is also a useful reference for readers who need to build their mathematical skills in order to better understand the mathematical theory of derivative pricing models.
Katie Paine Delahaye Measure What Matters. Online Tools For Understanding Customers, Social Media, Engagement, and Key Relationships Katie Paine Delahaye Measure What Matters. Online Tools For Understanding Customers, Social Media, Engagement, and Key Relationships Новинка

Katie Paine Delahaye Measure What Matters. Online Tools For Understanding Customers, Social Media, Engagement, and Key Relationships

1773.53 руб.
In an online and social media world, measurement is the key to success If you can measure your key business relationships, you can improve them. Even though relationships are «fuzzy and intangible,» they can be measured and managed-with powerful results. Measure What Matters explains simple, step-by-step procedures for measuring customers, social media reputation, influence and authority, the media, and other key constituencies. Based on hundreds of case studies about how organizations have used measurement to improve their reputations, strengthen their bottom lines, and improve efficiencies all around Learn how to collect the data that will help you better understand your competition, do strategic planning, understand key strengths and weaknesses, and better respond to customer preferences Author runs a successful blog and serves as a measurement consultant to companies such as Facebook, Southwest Airlines, Raytheon, and Allstate Don't draw conclusions or make key decisions based on guesswork. Instead, Measure What Matters and the difference will show in the most important measure: your bottom line.
Douglas Hubbard W. How to Measure Anything Workbook. Finding the Value of Intangibles in Business Douglas Hubbard W. How to Measure Anything Workbook. Finding the Value of Intangibles in Business Новинка

Douglas Hubbard W. How to Measure Anything Workbook. Finding the Value of Intangibles in Business

1900.44 руб.
The invaluable companion to the new edition of the bestselling How to Measure Anything This companion workbook to the new edition of the insightful and eloquent How to Measure Anything walks readers through sample problems and exercises in which they can master and apply the methods discussed in the book. The book explains practical methods for measuring a variety of intangibles, including approaches to measuring customer satisfaction, organizational flexibility, technology risk, technology ROI, and other problems in business, government, and not-for-profits. Companion to the revision of the bestselling How to Measure Anything Provides chapter-by-chapter exercises Written by industry leader Douglas Hubbard Written by recognized expert Douglas Hubbard—creator of Applied Information Economics—How to Measure Anything Workbook illustrates how the author has used his approach across various industries and how any problem, no matter how difficult, ill defined, or uncertain can lend itself to measurement using proven methods.
Gucci Made to Measure Туалетная вода 90 мл Gucci Made to Measure Туалетная вода 90 мл Новинка

Gucci Made to Measure Туалетная вода 90 мл

3631 руб.
Искушающий, изысканный, элегантный аромат. Его пирамиду, наполняемую восточно-пряными аккордами, начинает переплетение французской лаванды и тунисского апельсинового цвета, окутанного флером калабрийского бергамота и семян аниса. В сердце растекается кисло-сладкий аромат сливы, окаймленной аккордами корицы, ягод можжевельника, водяной лилии и мускатного ореха. Чувственный, роскошный шлейф наполняется анималистическими нотами лабданума, амбры и кожи, увлажненными звучанием пачули.
Gucci Made to Measure Туалетная вода 50 мл Gucci Made to Measure Туалетная вода 50 мл Новинка

Gucci Made to Measure Туалетная вода 50 мл

3302 руб.
Искушающий, изысканный, элегантный аромат. Его пирамиду, наполняемую восточно-пряными аккордами, начинает переплетение французской лаванды и тунисского апельсинового цвета, окутанного флером калабрийского бергамота и семян аниса. В сердце растекается кисло-сладкий аромат сливы, окаймленной аккордами корицы, ягод можжевельника, водяной лилии и мускатного ореха. Чувственный, роскошный шлейф наполняется анималистическими нотами лабданума, амбры и кожи, увлажненными звучанием пачули.
Gucci Made to Measure Миниатюра 5 мл Gucci Made to Measure Миниатюра 5 мл Новинка

Gucci Made to Measure Миниатюра 5 мл

1067 руб.
Искушающий, изысканный, элегантный аромат. Его пирамиду, наполняемую восточно-пряными аккордами, начинает переплетение французской лаванды и тунисского апельсинового цвета, окутанного флером калабрийского бергамота и семян аниса. В сердце растекается кисло-сладкий аромат сливы, окаймленной аккордами корицы, ягод можжевельника, водяной лилии и мускатного ореха. Чувственный, роскошный шлейф наполняется анималистическими нотами лабданума, амбры и кожи, увлажненными звучанием пачули.
Believe You Can - POP! Chart Believe You Can - POP! Chart Новинка

Believe You Can - POP! Chart

398 руб.
Encourage your students to think, dream, and do their best with these inspirational POP! Charts. POP! Charts measure 13 3/8" x 19".
Lindsay McKenna A Measure Of Love Lindsay McKenna A Measure Of Love Новинка

Lindsay McKenna A Measure Of Love

343.17 руб.
A MEASURE OF LOVE…That was what Rafe Kincaid offered her. Yet Jessie knew it wasn't enough–for either of them.She'd come to protect the wild horses that roamed his land. But one look at the proud, defiant rancher was enough to warn her–it was her heart that was in danger. Rafe had lost love once to tragedy, and Jessie feared she could never persuade him to take that chance again. OR could she? Could their passion convince him to abandon the past…before history repeated itself?
Douglas Hubbard W. How to Measure Anything. Finding the Value of Intangibles in Business Douglas Hubbard W. How to Measure Anything. Finding the Value of Intangibles in Business Новинка

Douglas Hubbard W. How to Measure Anything. Finding the Value of Intangibles in Business

3172.68 руб.
Now updated with new measurement methods and new examples, How to Measure Anything shows managers how to inform themselves in order to make less risky, more profitable business decisions This insightful and eloquent book will show you how to measure those things in your own business, government agency or other organization that, until now, you may have considered «immeasurable,» including customer satisfaction, organizational flexibility, technology risk, and technology ROI. Adds new measurement methods, showing how they can be applied to a variety of areas such as risk management and customer satisfaction Simplifies overall content while still making the more technical applications available to those readers who want to dig deeper Continues to boldly assert that any perception of «immeasurability» is based on certain popular misconceptions about measurement and measurement methods Shows the common reasoning for calling something immeasurable, and sets out to correct those ideas Offers practical methods for measuring a variety of «intangibles» Provides an online database (www.howtomeasureanything.com) of downloadable, practical examples worked out in detailed spreadsheets Written by recognized expert Douglas Hubbard—creator of Applied Information Economics—How to Measure Anything, Third Edition illustrates how the author has used his approach across various industries and how any problem, no matter how difficult, ill defined, or uncertain can lend itself to measurement using proven methods.
Mark Brown Graham Killer Analytics. Top 20 Metrics Missing from your Balance Sheet Mark Brown Graham Killer Analytics. Top 20 Metrics Missing from your Balance Sheet Новинка

Mark Brown Graham Killer Analytics. Top 20 Metrics Missing from your Balance Sheet

3172.68 руб.
Learn the secrets to using analytics to grow your business Analytics continues to trend as one of the hottest topics in the business community today. With ever-growing amounts of business data and evolving performance management/business intelligence architectures, how well your business does analyzing its data will differentiate you from your competition. Killer Analytics explores how you can use the muscle of analytics to measure new business elements. Author Mark Brown introduces 20 new metrics that can drive competitive advantage for your business, including social networks, sustainability, culture, innovation, employee satisfaction, and other key business elements. Shows organizations how to use analytics to measure key elements of business performance not traditionally measured Introduces 20 new metrics that drive competitive advantage Reveals how to measure social networking, sustainability, innovation, culture, and more Aside from the science and process of analytics, businesses need to think outside the box in terms of what they are measuring and how new analytical tools can be used to measure business elements such as innovation or sustainability. Opening the doors to a powerful new way of measuring your business, Killer Analytics saves you a small fortune on consultants with dynamic, forward-thinking advice for making the most of every component of your business.
Gucci Made to Measure Туалетная вода тестер 50 мл Gucci Made to Measure Туалетная вода тестер 50 мл Новинка

Gucci Made to Measure Туалетная вода тестер 50 мл

2688 руб.
Искушающий, изысканный, элегантный аромат. Его пирамиду, наполняемую восточно-пряными аккордами, начинает переплетение французской лаванды и тунисского апельсинового цвета, окутанного флером калабрийского бергамота и семян аниса. В сердце растекается кисло-сладкий аромат сливы, окаймленной аккордами корицы, ягод можжевельника, водяной лилии и мускатного ореха. Чувственный, роскошный шлейф наполняется анималистическими нотами лабданума, амбры и кожи, увлажненными звучанием пачули.
Gucci Made to Measure Туалетная вода тестер 90 мл Gucci Made to Measure Туалетная вода тестер 90 мл Новинка

Gucci Made to Measure Туалетная вода тестер 90 мл

3558 руб.
Искушающий, изысканный, элегантный аромат. Его пирамиду, наполняемую восточно-пряными аккордами, начинает переплетение французской лаванды и тунисского апельсинового цвета, окутанного флером калабрийского бергамота и семян аниса. В сердце растекается кисло-сладкий аромат сливы, окаймленной аккордами корицы, ягод можжевельника, водяной лилии и мускатного ореха. Чувственный, роскошный шлейф наполняется анималистическими нотами лабданума, амбры и кожи, увлажненными звучанием пачули.
Jeff Sauro Customer Analytics For Dummies Jeff Sauro Customer Analytics For Dummies Новинка

Jeff Sauro Customer Analytics For Dummies

1902.97 руб.
The easy way to grasp customer analytics Ensuring your customers are having positive experiences with your company at all levels, including initial brand awareness and loyalty, is crucial to the success of your business. Customer Analytics For Dummies shows you how to measure each stage of the customer journey and use the right analytics to understand customer behavior and make key business decisions. Customer Analytics For Dummies gets you up to speed on what you should be testing. You'll also find current information on how to leverage A/B testing, social media's role in the post-purchasing analytics, usability metrics, prediction and statistics, and much more to effectively manage the customer experience. Written by a highly visible expert in the area of customer analytics, this guide will have you up and running on putting customer analytics into practice at your own business in no time. Shows you what to measure, how to measure, and ways to interpret the data Provides real-world customer analytics examples from companies such as Wikipedia, PayPal, and Walmart Explains how to use customer analytics to make smarter business decisions that generate more loyal customers Offers easy-to-digest information on understanding each stage of the customer journey Whether you're part of a Customer Engagement team or a product, marketing, or design professional looking to get a leg up, Customer Analytics For Dummies has you covered.
750 Cocktails and Mixed Drinks 750 Cocktails and Mixed Drinks Новинка

750 Cocktails and Mixed Drinks

412 руб.
Aimed at the professional bartender, experienceced entertainer and enthusiastic home drinks mixer, this authoritative reference book is a comprehensive guide to all the classic, famous and popular drinks and how to measure, make and serve them.
Christer Holloman The Social Media MBA Guide to ROI. How to Measure and Improve Your Return on Investment Christer Holloman The Social Media MBA Guide to ROI. How to Measure and Improve Your Return on Investment Новинка

Christer Holloman The Social Media MBA Guide to ROI. How to Measure and Improve Your Return on Investment

2090.8 руб.
The first book to explain how you can measure social media ROI across multiple departments, for internal/external social media based activities, as well as for new business models (product/services). This book provides help in establishing a thorough social media plan, examining your goals, audience and channel strategy, before examining tools and techniques to measure social media metrics and key performance indicators. This book debunks the myth that ROI, web metrics and social media measuring is a ‘black art’, and makes it easy to understand and use, enabling the reader to create bespoke ROI metrics and improve the return on activity. Practical, straightforward and informed by the key principles which the author has explored in his Social Media MBA, this transformative look at ROI will inspire a move away from ‘Likes’, ‘Followers’ and ‘mentions’ and towards pounds, euros and dollars.
Jeanne Hopkins Go Mobile. Location-Based Marketing, Apps, Mobile Optimized Ad Campaigns, 2D Codes and Other Mobile Strategies to Grow Your Business Jeanne Hopkins Go Mobile. Location-Based Marketing, Apps, Mobile Optimized Ad Campaigns, 2D Codes and Other Mobile Strategies to Grow Your Business Новинка

Jeanne Hopkins Go Mobile. Location-Based Marketing, Apps, Mobile Optimized Ad Campaigns, 2D Codes and Other Mobile Strategies to Grow Your Business

1583.17 руб.
Set-up, run, and measure successful mobile media marketing campaigns Go Mobile is packed with tools, tips, and techniques that will help readers set-up, launch, run, and measure mobile media campaigns. This book will help readers understand the different mobile media platforms, learn how to us SMS for business, incorporate 2D and QR Codes into their campaigns, develop mobile websites and mobile apps, see case studies, and much more. Go Mobile offers practical, step-by-step guidance for implementing a mobile marketing campaign. Readers will learn how to: Use location-based marketing to get new customers and keep existing ones Integrate social media with your mobile media campaign Use mobile E-commerce to improve brand loyalty Measure the ROI of a mobile media campaign Develop mobile media business models you can use to grow revenues With these effective, efficient, and integrated mobile marketing campaigns, business owners and marketers will garner enviable response rates and watch their revenue grow more rapidly than ever before.
Alessandro Tagliabue Iron Cycle in Oceans Alessandro Tagliabue Iron Cycle in Oceans Новинка

Alessandro Tagliabue Iron Cycle in Oceans

8698.16 руб.
This book presents an up to date view of iron biogeochemistry in the ocean. It encompasses the description of iron speciation, the analytical methods used to measure the different iron forms in seawater and the different iron biogeochemical models.
Gucci Made to Measure Pour Homme EDT Gucci Made to Measure Pour Homme EDT Новинка

Gucci Made to Measure Pour Homme EDT

6116 руб.
Аромат соткан с невероятным мастерством, как и костюм, сшитый на заказ. С нотами мягчайшей прованской лаванды, можжевельника, мускатного ореха и лучшего индонезийского пачули, он создан специально для того, чтобы оставлять неизгладимое впечатление.
Bizzy Bear. DIY Day Bizzy Bear. DIY Day Новинка

Bizzy Bear. DIY Day

808 руб.
Bizzy Bear has a very special DIY project planned and he needs lots of tools, and help, to do the job. Young children will love helping Bizzy, Eric, Ralph and Freddy measure, hammer, saw and paint. But whatever can they be making?
Лазерный дальномер CONDTROL XP3 Pro [1-4-103] Лазерный дальномер CONDTROL XP3 Pro [1-4-103] Новинка

Лазерный дальномер CONDTROL XP3 Pro [1-4-103]

6990 руб.
Профессиональный дальномер, работает в помещении и на улице. Оснащен 3D акселерометром, что позволяет вычислять дистанцию между двумя произвольными точками в пространстве. Имеет большой набор функций, яркий дисплей и встроенный Bluetooth, может работать с приложением CONDTROL Smart Measure.
Kseniya Melnik Snow in May Kseniya Melnik Snow in May Новинка

Kseniya Melnik Snow in May

112.78 руб.
SHORTLISTED FOR THE DYLAN THOMAS PRIZEThe stories of Kseniya Melnik’s debut collection are small-town miracles, each a miniature epic.Their focus is Magadan, a town in the Northern Far East of Russia, and the unvisited lives of its inhabitants and emigrants – schoolchildren, doctors, teachers, mothers, daughters. Some characters span several stories. Some of their stories span decades and continents. The measure of their telling, though, is invariably the measure of everyday existence. Their dramas, too, are made of quotidian stuff, each life with its own sly or suppressed tragedies, and its brief, often unexpected ecstasies.Kseniya Melnik’s sensibility is sober and humorous; her stories are moving and funny. In their patient, deliberate unfolding – at once surprising and convincing – and in the fitness of their details – vital because they are suggestive – we sense, above all, an assurance that is dazzling.
Stuart McClure How to Measure Anything in Cybersecurity Risk Stuart McClure How to Measure Anything in Cybersecurity Risk Новинка

Stuart McClure How to Measure Anything in Cybersecurity Risk

3489.95 руб.
A ground shaking exposé on the failure of popular cyber risk management methods How to Measure Anything in Cybersecurity Risk exposes the shortcomings of current «risk management» practices, and offers a series of improvement techniques that help you fill the holes and ramp up security. In his bestselling book How to Measure Anything, author Douglas W. Hubbard opened the business world's eyes to the critical need for better measurement. This book expands upon that premise and draws from The Failure of Risk Management to sound the alarm in the cybersecurity realm. Some of the field's premier risk management approaches actually create more risk than they mitigate, and questionable methods have been duplicated across industries and embedded in the products accepted as gospel. This book sheds light on these blatant risks, and provides alternate techniques that can help improve your current situation. You'll also learn which approaches are too risky to save, and are actually more damaging than a total lack of any security. Dangerous risk management methods abound; there is no industry more critically in need of solutions than cybersecurity. This book provides solutions where they exist, and advises when to change tracks entirely. Discover the shortcomings of cybersecurity's «best practices» Learn which risk management approaches actually create risk Improve your current practices with practical alterations Learn which methods are beyond saving, and worse than doing nothing Insightful and enlightening, this book will inspire a closer examination of your company's own risk management practices in the context of cybersecurity. The end goal is airtight data protection, so finding cracks in the vault is a positive thing—as long as you get there before the bad guys do. How to Measure Anything in Cybersecurity Risk is your guide to more robust protection through better quantitative processes, approaches, and techniques.
John Voeller G. Cyber Security John Voeller G. Cyber Security Новинка

John Voeller G. Cyber Security

1899.8 руб.
Cyber Security features articles from the Wiley Handbook of Science and Technology for Homeland Security covering topics related to cyber security metrics and measure and related technologies that meet security needs. Specific applications to web services, the banking and the finance sector, and industrial process control systems are discussed.
Baxi Nishant Team Building Baxi Nishant Team Building Новинка

Baxi Nishant Team Building

488 руб.
Teambuilding and management has become one of the most important elements of success of new businesses. It has become very important to work in unity if any measure of success has to be made.Here we take a look at how you can ensure that your teams stand the test and achieve the success your company has been hankering for.
Tracey Hollowood Time-Dependent Measures of Perception in Sensory Evaluation Tracey Hollowood Time-Dependent Measures of Perception in Sensory Evaluation Новинка

Tracey Hollowood Time-Dependent Measures of Perception in Sensory Evaluation

14496.93 руб.
Sensory evaluation is a scientific discipline used to evoke, measure, analyse and interpret responses to products perceived through the senses of sight, smell, touch, taste and hearing. It is used to reveal insights into the way in which sensory properties drive consumer acceptance and behaviour, and to design products that best deliver what the consumer wants. It is also used at a more fundamental level to provide a wider understanding of the mechanisms involved in sensory perception and consumer behaviour. Sensory perception of products alters considerably during the course of consumption/use. Special techniques are used in product development to measure these changes in order to optimise product delivery to consumers. Time-Dependent Measures of Perception in Sensory Evaluation explores the many facets of time-dependent perception including mastication and food breakdown, sensory-specific satiety and sensory memory. Both traditional and cutting-edge techniques and applications used to measure temporal changes in sensory perception over time are reviewed, and insights into the way in which sensory properties drive consumer acceptance and behaviour are provided. This book will be a valuable resource for sensory professionals working in academia and industry, including sensory scientists, practitioners, trainers and students; and industry-based researchers in QA/QC, R&D and marketing.
Matt Sekerke Bayesian Risk Management. A Guide to Model Risk and Sequential Learning in Financial Markets Matt Sekerke Bayesian Risk Management. A Guide to Model Risk and Sequential Learning in Financial Markets Новинка

Matt Sekerke Bayesian Risk Management. A Guide to Model Risk and Sequential Learning in Financial Markets

6028.09 руб.
A risk measurement and management framework that takes model risk seriously Most financial risk models assume the future will look like the past, but effective risk management depends on identifying fundamental changes in the marketplace as they occur. Bayesian Risk Management details a more flexible approach to risk management, and provides tools to measure financial risk in a dynamic market environment. This book opens discussion about uncertainty in model parameters, model specifications, and model-driven forecasts in a way that standard statistical risk measurement does not. And unlike current machine learning-based methods, the framework presented here allows you to measure risk in a fully-Bayesian setting without losing the structure afforded by parametric risk and asset-pricing models. Recognize the assumptions embodied in classical statistics Quantify model risk along multiple dimensions without backtesting Model time series without assuming stationarity Estimate state-space time series models online with simulation methods Uncover uncertainty in workhorse risk and asset-pricing models Embed Bayesian thinking about risk within a complex organization Ignoring uncertainty in risk modeling creates an illusion of mastery and fosters erroneous decision-making. Firms who ignore the many dimensions of model risk measure too little risk, and end up taking on too much. Bayesian Risk Management provides a roadmap to better risk management through more circumspect measurement, with comprehensive treatment of model uncertainty.
Mike Schneider Location Based Marketing For Dummies Mike Schneider Location Based Marketing For Dummies Новинка

Mike Schneider Location Based Marketing For Dummies

1585.71 руб.
Learn to create a two-way dialog with customers with location-based services and smartphones Location-based services (LBS) have started to gain popularity in the marketplace with more and more businesses starting to incorporate LBS into their marketing mix. This book is a necessary resource for anyone eager to create a two-way dialog with their customers in order to establish customer loyalty programs, drive promotions, or encourage new visitors. You'll learn how to successfully build, launch, and measure a location-based marketing program and figure out which location-based services are right for your business. Packed with resources that share additional information, this helpful guide walks you through the tools and techniques needed to measure all the data that results from a successful location-based marketing program. Serves as an ideal introduction to location-based marketing and gets you started building a location-based marketing program Helps you figure out which location-based service (LBS) is right for your business and then integrate LBS with your social graph Details ways to create compelling offers, using location-based marketing as a customer loyalty program, and set performance goals and benchmarks Explains how to use tools to measure your campaign, analyze results, and determine your business's success Includes examples of companies that are successfully using location-based marketing to demonstrate techniques and concepts featured in the book No matter your location, location-based services can benefit your business and this For Dummies book shows you how!
Christine Merrill A Wicked Liaison Christine Merrill A Wicked Liaison Новинка

Christine Merrill A Wicked Liaison

112.78 руб.
Constance Townley, Duchess of Wellford, has always been impeccably behaved. So why does she suddenly feel a wild urge to kick over the traces? Anthony de Portnay Smythe is a mysterious figure. A gentleman by day, he steals secrets for the government by night.When Constance finds a man in her bedroom late at night, her first instinct is to call for help. But something stops her. The thief apologizes and gracefully takes his leave. . . with a kiss for good measure! And Constance knows that won't be the last she sees of this intriguing rogue. . . .
Sandy Hood Management and Cost Accounting For Dummies - UK Sandy Hood Management and Cost Accounting For Dummies - UK Новинка

Sandy Hood Management and Cost Accounting For Dummies - UK

1712.61 руб.
With easy-to-understand explanations and real-life examples, Management & Cost Accounting For Dummies provides students and trainees with the basic concepts, terminology and methods to identify, measure, analyse, interpret, and communicate accounting information in the context of managerial decision-making. Major topics include: cost behaviour cost analysis profit planning and control measures accounting for decentralized operations budgeting decisions ethical challenges in management and cost accounting
Rowntree Derek Statistics without Tears. An Introduction For Non-Mathematicians Rowntree Derek Statistics without Tears. An Introduction For Non-Mathematicians Новинка

Rowntree Derek Statistics without Tears. An Introduction For Non-Mathematicians

1346 руб.
This book is written for anyone who needs or wants to know how statistics work. It assumes no expert knowledge, and teaches through words and diagrams rather than through figures, formulae and equations - providing the perfect approach for the non-mathematical reader. Written as a "tutorial in print", Derek Rowntree includes questions in his argument; readers can answer them as they go, enabling them to measure their performance and judge how far they have mastered the subject.
Brian Solis Engage!, Revised and Updated. The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web Brian Solis Engage!, Revised and Updated. The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web Новинка

Brian Solis Engage!, Revised and Updated. The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web

1205.25 руб.
The ultimate guide to branding and building your business in the era of the Social Web—revised and updated with a Foreword by Ashton Kutcher Engage! thoroughly examines the social media landscape and how to effectively use social media to succeed in business—one network and one tool at a time. It leads you through the detailed and specific steps required for conceptualizing, implementing, managing, and measuring a social media program. The result is the ability to increase visibility, build communities of loyal brand enthusiasts, and increase profits. Covering everything you need to know about social media marketing and the rise of the new social consumer, Engage! shows you how to create effective strategies based on proven examples and earn buy-in from your marketing teams. Even better, you'll learn how to measure success and ROI. Introduces you to the psychology, behavior, and influence of the new social consumer Shows how to define and measure the success of your social media campaigns for the short and long term Features an inspiring Foreword by actor Ashton Kutcher, who has more than 5 million followers on Twitter Revised paperback edition brings the book completely up to date to stay ahead of the lightning fast world of social media Today, no business can afford to ignore the social media revolution. If you're not using social media to reach out to your customers and the people who influence them, who is?
Mark Fairchild D. Color Appearance Models Mark Fairchild D. Color Appearance Models Новинка

Mark Fairchild D. Color Appearance Models

10075.64 руб.
The essential resource for readers needing to understand visual perception and for those trying to produce, reproduce and measure color appearance in various applications such as imaging, entertainment, materials, design, architecture and lighting. This book builds upon the success of previous editions, and will continue to serve the needs of those professionals working in the field to solve practical problems or looking for background for on-going research projects. It would also act as a good course text for senior undergraduates and postgraduates studying color science. The 3rd Edition of Color Appearance Models contains numerous new and expanded sections providing an updated review of color appearance and includes many of the most widely used models to date, ensuring its continued success as the comprehensive resource on color appearance models. Key features: Presents the fundamental concepts and phenomena of color appearance (what objects look like in typical viewing situations) and practical techniques to measure, model and predict those appearances. Includes the clear explanation of fundamental concepts that makes the implementation of mathematical models very easy to understand. Explains many different types of models, and offers a clear context for the models, their use, and future directions in the field.
McBratney Sam Guess How Much I Love You McBratney Sam Guess How Much I Love You Новинка

McBratney Sam Guess How Much I Love You

943 руб.
An enlarged board book edition of this much-loved classic that children will simply cherish. Sometimes, when you love someone very, very much, you want to find a way of describing how much you treasure them. But, as Little Nutbrown Hare and Big Nutbrown Hare discover, love is not always an easy thing to measure. The story of Little and Big Nutbrown Hares' efforts to express their love for each other has become a publishing phenomenon. This lovely board book edition is one that children will ask for time and again.
Akin Arikan Multichannel Marketing. Metrics and Methods for On and Offline Success Akin Arikan Multichannel Marketing. Metrics and Methods for On and Offline Success Новинка

Akin Arikan Multichannel Marketing. Metrics and Methods for On and Offline Success

2283.7 руб.
No longer can the offline remain separate from the online. Integrated, customer-centric, cross-channel marketing campaigns persuade customers to act, provide greater ROI, and ultimately improve your organization's bottom line. This must-have guide synthesizes the successful methods and metrics that online, direct, and brand marketers have employed for years so that you can develop, implement, and measure successful cross-channel campaigns. Multichannel marketing expert Akin Arikan takes you from customer acquisition to customer relationship management with strategic advice, effective case studies, and proven metrics.
David Clarke Stellar Polarimetry David Clarke Stellar Polarimetry Новинка

David Clarke Stellar Polarimetry

13401.4 руб.
Written by an experienced teacher and author, this must-have source for work with polarimetric equipment and polarimetry in astronomy conveys the knowledge of the technology and techniques needed to measure and interpret polarizations. As such, this monograph offers a brief introduction and refresher, while also covering in detail statistics and data treatment as well as telescope optics. For astronomers, physicists and those working in the optical industry.

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A ground shaking exposé on the failure of popular cyber risk management methods How to Measure Anything in Cybersecurity Risk exposes the shortcomings of current «risk management» practices, and offers a series of improvement techniques that help you fill the holes and ramp up security. In his bestselling book How to Measure Anything, author Douglas W. Hubbard opened the business world's eyes to the critical need for better measurement. This book expands upon that premise and draws from The Failure of Risk Management to sound the alarm in the cybersecurity realm. Some of the field's premier risk management approaches actually create more risk than they mitigate, and questionable methods have been duplicated across industries and embedded in the products accepted as gospel. This book sheds light on these blatant risks, and provides alternate techniques that can help improve your current situation. You'll also learn which approaches are too risky to save, and are actually more damaging than a total lack of any security. Dangerous risk management methods abound; there is no industry more critically in need of solutions than cybersecurity. This book provides solutions where they exist, and advises when to change tracks entirely. Discover the shortcomings of cybersecurity's «best practices» Learn which risk management approaches actually create risk Improve your current practices with practical alterations Learn which methods are beyond saving, and worse than doing nothing Insightful and enlightening, this book will inspire a closer examination of your company's own risk management practices in the context of cybersecurity. The end goal is airtight data protection, so finding cracks in the vault is a positive thing—as long as you get there before the bad guys do. How to Measure Anything in Cybersecurity Risk is your guide to more robust protection through better quantitative processes, approaches, and techniques.
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