modern synthetic strategy for anti viral nucleosides



Mien-Chie Hung Cancer Gene Therapy by Viral and Non-viral Vectors Mien-Chie Hung Cancer Gene Therapy by Viral and Non-viral Vectors Новинка

Mien-Chie Hung Cancer Gene Therapy by Viral and Non-viral Vectors

11231.68 руб.
Provides expert, state-of-the-art insight into the current progress of viral and non-viral gene therapy Translational medicine has opened the gateway to the era of personalized or precision medicine. No longer a one-size-fits-all approach, the treatment of cancer is now based on an understanding of underlying biologic mechanisms and is increasingly being tailored to the molecular specificity of a tumor. This book provides a comprehensive overview of the pertinent molecular discoveries in the cancer field and explains how these are being used for gene-based cancer therapies. Designed as a volume in the Translational Oncology book series, Cancer Gene Therapy by Viral and Non-viral Vectors deals with the practice of gene-therapy, with reference to vectors for gene expression and gene transfer, as well as viral therapy. It covers the history and current and future applications of gene transfer in cancer, and provides expert insight on the progress of viral and non-viral gene therapy with regard to delivery system, vector design, potential therapeutic genes, and principles and regulations for cancer gene therapy. Presented in three parts, Cancer Gene Therapy by Viral and Non-viral Vectors covers: Delivery Systems • Translational Cancer Research: Gene Therapy by Viral and Non-viral Vectors • Retroviruses for Cancer Therapy • DNA Plasmids for Non-viral Gene Therapy of Cancer • Cancer Therapy with RNAi delivered by Non-viral Membrane/Core Nanoparticles Targeted Expression • Cancer Gene Therapy by Tissue-specific and Cancer-targeting Promptors • MicroRNAs as Drugs and Drug Targets in Cancer Principles of Clinical Trials in Gene Therapy • Regulatory issues for Manufacturers of Viral Vectors and Vector-transduced Cells for Phase I/II Trials • US Regulations Governing Clinical Trials in Gene Therapy • Remaining Obstacles to the Success of Cancer Gene Therapy Focusing on speeding the process in clinical cancer care by bringing therapies as quickly as possible from bench to bedside, Cancer Gene Therapy by Viral and Non-viral Vectors is an absolutely vital book for physicians, clinicians, researchers, and students involved in this area of medicine.
Derrick Feldmann Social Movements for Good: How Companies and Causes Create Viral Change Derrick Feldmann Social Movements for Good: How Companies and Causes Create Viral Change Новинка

Derrick Feldmann Social Movements for Good: How Companies and Causes Create Viral Change

2174.54 руб.
Create real change in the new social movement paradigm Social Movements for Good is a guidebook for driving change, by taking advantage of the social «currency» that makes movements go viral. Author Derrick Feldmann has spent a career showing organizations how to best reach donors, activists, and employees, and engage a new generation of supporters. In this book, he shares his secrets alongside the stories of today's most successful social good movements by companies and nonprofits. You'll learn about the leaders behind these movements, the individuals who responded, and the approaches that made it work. Modern social movements operate within a new paradigm, and this informative guide walks you through how these movements are created, why people get on board, and the strategy and support network that must be in place for it to succeed. Just going viral isn't enough to make a movement successful—there must be a plan, and the right people with the right skills to follow through with the execution. This book shows you who you need on your side, what they need to do their jobs, and which tools and methods are proving most effective every day. Read the stories of today's most successful social good movements Understand how modern social movements are created Learn how to truly activate a new generation of activists and supporters Formulate an approach that makes the public respond to your issue Effective social movements don't arise by accident. People don't spontaneously come together and effect real change. If you want your movement to succeed, you need a solid strategy and the tools to follow through. Social Movements for Good is your roadmap to viral success and the advancement of your cause.
Pedro Merino Chemical Synthesis of Nucleoside Analogues Pedro Merino Chemical Synthesis of Nucleoside Analogues Новинка

Pedro Merino Chemical Synthesis of Nucleoside Analogues

13989.4 руб.
Compiles current tested and proven approaches to synthesize novel nucleoside analogues Featuring contributions from leading synthetic chemists from around the world, this book brings together and describes tested and proven approaches for the chemical synthesis of common families of nucleoside analogues. Readers will learn to create new nucleoside analogues with desired therapeutic properties by using a variety of methods to chemically modify natural nucleosides, including: Changes to the heterocyclic base Modification of substituents at the sugar ring Replacement of the furanose ring by a different carbo- or heterocyclic ring Introduction of conformational restrictions Synthesis of enantiomers Preparation of hydrolitically stable C-nucleosides Chemical Synthesis of Nucleoside Analogues covers all the major classes of nucleosides, including pronucleotides, C-nucleosides, carbanucleosides, and PNA monomers which have shown great promise as starting points for the synthesis of nucleoside analogues. The book also includes experimental procedures for key reactions related to the synthesis of nucleoside analogues, providing a valuable tool for the preparation of a number of different compounds. Throughout the book, chemical schemes and figures help readers better understand the chemical structures of nucleoside analogues and the methods used to synthesize them. Extensive references serve as a gateway to the growing body of original research studies and reviews in the field. Synthetically modified nucleosides have proven their value as therapeutic drugs, in particular as antiviral and antitumor agents. However, many of these nucleoside analogues have undesirable side effects. With Chemical Synthesis of Nucleoside Analogues as their guide, researchers have a new tool for synthesizing a new generation of nucleoside analogues that can be used as therapeutic drugs with fewer unwanted side effects.
Mackinnon Mairi First Phonics Words Mackinnon Mairi First Phonics Words Новинка

Mackinnon Mairi First Phonics Words

699 руб.
For children who are just beginning to learn to read, this book introduces simple words with easy letter sounds. It follows the UK government's reading strategy which uses synthetic phonics.
Uversky Vladimir Flexible Viruses. Structural Disorder in Viral Proteins Uversky Vladimir Flexible Viruses. Structural Disorder in Viral Proteins Новинка

Uversky Vladimir Flexible Viruses. Structural Disorder in Viral Proteins

13016.87 руб.
This book provides up-to-date information on experimental and computational characterization of the structural and functional properties of viral proteins, which are widely involved in regulatory and signaling processes. With chapters by leading research groups, it features current information on the structural and functional roles of intrinsic disorders in viral proteomes. It systematically addresses the measles, HIV, influenza, potato virus, forest virus, bovine virus, hepatitis, and rotavirus as well as viral genomics. After analyzing the unique features of each class of viral proteins, future directions for research and disease management are presented.
Bandini Marco Catalytic Asymmetric Friedel-Crafts Alkylations Bandini Marco Catalytic Asymmetric Friedel-Crafts Alkylations Новинка

Bandini Marco Catalytic Asymmetric Friedel-Crafts Alkylations

17817.77 руб.
This first comprehensive overview of this important synthetic reaction covers the whole spectrum of this modern and rapidly developing field. Clearly structured, the book presents all the known synthetic approaches for the construction of aromatic compounds bearing benzylic stereocenters with a defined configuration. With its representative synthetic procedures, organocatalysis and industrial applications it combines a theoretical basis with practical examples, resulting in valuable advice for beginners and experts alike. The ultimate source for every synthetic chemist in academia and industry.
Peter High A. Implementing World Class IT Strategy. How IT Can Drive Organizational Innovation Peter High A. Implementing World Class IT Strategy. How IT Can Drive Organizational Innovation Новинка

Peter High A. Implementing World Class IT Strategy. How IT Can Drive Organizational Innovation

3262.5 руб.
The actionable guide for driving organizational innovation through better IT strategy With rare insight, expert technology strategist Peter High emphasizes the acute need for IT strategy to be developed not in a vacuum, but in concert with the broader organizational strategy. This approach focuses the development of technology tools and strategies in a way that is comprehensive in nature and designed with the concept of value in mind. The role of CIO is no longer «just» to manage IT strategy—instead, the successful executive will be firmly in tune with corporate strategy and a driver of a technology strategy that is woven into overall business objectives at the enterprise and business unit levels. High makes use of case examples from leading companies to illustrate the various ways that IT infrastructure strategy can be developed, not just to fall in line with business strategy, but to actually drive that strategy in a meaningful way. His ideas are designed to provide real, actionable steps for CIOs that both increase the executive's value to the organization and unite business and IT in a manner that produces highly-successful outcomes. Formulate clearer and better IT strategic plans Weave IT strategy into business strategy at the corporate and business unit levels Craft an infrastructure that aligns with C-suite strategy Close the gap that exists between IT leaders and business leaders While function, innovation, and design remain key elements to the development and management of IT infrastructure and operations, CIOs must now think beyond their primary purview and recognize the value their strategies and initiatives will create for the organization. With Implementing World Class IT Strategy, the roadmap to strategic IT excellence awaits.
Foster Graham Clinical Dilemmas in Viral Liver Disease Foster Graham Clinical Dilemmas in Viral Liver Disease Новинка

Foster Graham Clinical Dilemmas in Viral Liver Disease

8372.07 руб.
Clinical Dilemmas in Viral Liver Disease is a practical up-to-date handbook providing answers to the questions and challenges that arise in day-to-day practice. Each short chapter addresses a different topic and provides evidence-based guidance on subjects ranging from optimizing current management through to special management problems and novel treatments. This book is suitable for all medical professionals involved in the care of patients with viral liver disease: established and trainee hepatologists, pediatric hepatologists, pathologists, radiologists, transplant surgeons and nurse specialists
Manfred Braun Modern Enolate Chemistry. From Preparation to Applications in Asymmetric Synthesis Manfred Braun Modern Enolate Chemistry. From Preparation to Applications in Asymmetric Synthesis Новинка

Manfred Braun Modern Enolate Chemistry. From Preparation to Applications in Asymmetric Synthesis

14859.35 руб.
Authored by one of the world?s leading synthetic chemists in the field, this reference presents modern enolate chemistry with an emphasis on metal O-enolates in asymmetric synthesis. While great care is taken to cover novel, successful concepts, such classical methods as the famous Evans enolates are equally highlighted. Throughout the book representative reaction procedures are presented, thus helping readers to find the best solution for their own synthetic problem. Of high interest to synthetic chemists in academia, as well as the pharmaceuticals, agrochemicals and fine chemicals industries.
Christon Hurst J. Studies in Viral Ecology. Animal Host Systems Christon Hurst J. Studies in Viral Ecology. Animal Host Systems Новинка

Christon Hurst J. Studies in Viral Ecology. Animal Host Systems

12560.01 руб.
This book explains the ecology of viruses by examining their interactive dynamics with their hosting species (in this volume, in animals), including the types of transmission cycles that viruses have evolved encompassing principal and alternate hosts, vehicles and vectoring species. Examining virology from an organismal biology approach and focusing on the concept that viral infections represent areas of overlap in the ecologies of the involved species, Viral Ecology is essential for students and professionals who either may be non-virologists or virologists whose previous familiarity has been very specialized.
Vivek Sehgal Supply Chain as Strategic Asset. The Key to Reaching Business Goals Vivek Sehgal Supply Chain as Strategic Asset. The Key to Reaching Business Goals Новинка

Vivek Sehgal Supply Chain as Strategic Asset. The Key to Reaching Business Goals

3807.22 руб.
Hands-on guidance for creating competitive advantages through strategy realization How can your supply chain create competitive advantages and help achieve business goals? Drawing from the author's abundant research and analysis, this resourceful book shows how aligning the supply chain design with business strategy helps build competitive capabilities, prioritize capital investments, and takes your firm beyond the industry best-practices to create competitive advantages, not just competitive parity. Summarizing the current literature on business and supply chain strategies, this book provides path-breaking new direction to build your own winning supply chain strategy. Real-life cases show how this strategy alignment has produced results for the most successful companies and how it can be achieved in your firm. An overview of the concepts of business strategy, the current thinking on supply chain strategy and why it is inadequate to drive competitive advantage through supply chain design Process for establishing your own supply chain strategy to build competitive advantage The place of technology in creating business capabilities in modern corporations and why managing technology should be a core competence and an integral part of strategy planning Step-by-step direction and examples for creating strategy alignment and designing a supply chain that goes beyond supporting your operations Case studies including Wal-mart, Cemex, Kmart, HP, Dell, and others Consolidating the lessons learned along with implementation guidance, Supply Chain as Strategic Asset is the must-read road map for designing a supply chain that will be vital in achieving your business goals.
Yoshiki Chujo Conjugated Polymer Synthesis. Methods and Reactions Yoshiki Chujo Conjugated Polymer Synthesis. Methods and Reactions Новинка

Yoshiki Chujo Conjugated Polymer Synthesis. Methods and Reactions

2128.23 руб.
Edited and authored by top international experts, this first book on conjugated polymers with a focus on synthesis provides a detailed overview of all modern synthetic methods for these highly interesting compounds. As such, it describes every important compound class, including polysilanes, organoboron compounds, and ferrocene-containing conjugated polymers. An indispensable source for every synthetic polymer chemist.
Fran Ackermann Visual Strategy. Strategy Mapping for Public and Nonprofit Organizations Fran Ackermann Visual Strategy. Strategy Mapping for Public and Nonprofit Organizations Новинка

Fran Ackermann Visual Strategy. Strategy Mapping for Public and Nonprofit Organizations

3189.6 руб.
Strategic planning becomes visual with strategy maps and the tools, techniques, and guidance for turning them into effective action. Developed as a companion workbook to John Bryson's best-selling Strategic Planning in Public and Nonprofit Organizations, Visual Strategy: A Workbook for Strategy Mapping in Public and Nonprofit Organizations, goes beyond making the case for good and effective strategic planning to making strategy visual through effective strategy mapping. Strategy mapping prevents groups of people from talking over one another and going around in circles. It helps people speak and be heard, produce lots of ideas and understand how they fit together, make use of causal reasoning, and clarify ultimately what they want to do in terms of mission, goals, strategies, and actions. Strategy mapping can join process and content in such a way that good ideas worth implementing are found and the agreements and comments needed to implement them are reached. The result is living strategic plans that act as useful guides to action. With detailed examples, actual strategy maps, process guidelines and hand-drawn illustrations, the book will help leaders, managers, students and other professionals see patterns across mission, goals, strategies and actions while helping to identify areas of alignment and misalignment and determine, real time, where elements are needed, missing or not useful in a strategic plan. For leaders and managers of public and nonprofit organizations, facilitators and consultants, professors and students of strategic planning, strategic management, strategic mapping, and public policy, professional development workshops focused on strategic planning and strategy mapping.
Martin Kunc Strategic Analytics. Integrating Management Science and Strategy Martin Kunc Strategic Analytics. Integrating Management Science and Strategy Новинка

Martin Kunc Strategic Analytics. Integrating Management Science and Strategy

10507.92 руб.
Defines common ground at the interface of strategy and management science and unites the topics with an original approach vital for strategy students, researchers and managers Strategic Analytics: Integrating Management Science and Strategy combines strategy content with strategy process through the lenses of management science, masterfully defining the common ground that unites both fields. Each chapter starts with the perspective of a certain strategy problem, such as competition, but continues with an explanation of the strategy process using management science tools such as simulation. Facilitating the process of strategic decision making through the lens of management science, the author integrates topics that are usually in conflict for MBAs: strategy and quantitative methods. Strategic Analytics features multiple international real-life case studies and examples, business issues for further research and theory review questions and exercises at the end of each chapter. Strategic Analytics starts by introducing readers to strategic management. It then goes on to cover: managerial capabilities for a complex world; politics, economy, society, technology, and environment; external environments known as exogenous factors (PESTE) and endogenous factors (industry); industry dynamics; industry evolution; competitive advantage; dynamic resource management; organisational design; performance measurement system; the life cycle of organisations from start-ups; maturity for maintaining profitability and growth; and finally, regeneration. Developed from the author's own Strategy Analytics course at Warwick Business School, personal experience as consultant, and in consultation with other leading scholars Uses management science to facilitate the process of strategic decision making Chapters structured with chapter objectives, summaries, short case studies, tables, student exercises, references and management science models Accompanied by a supporting website Aimed at both academics and practitioners, Strategic Analytics is an ideal text for postgraduates and advanced undergraduate students of business and management.
Ming-Li Shiu Quality Strategy for Research and Development Ming-Li Shiu Quality Strategy for Research and Development Новинка

Ming-Li Shiu Quality Strategy for Research and Development

8553.74 руб.
Provides a clear, useful framework and methods for R&D, including robust technology development, product planning, and product design and development management Quality Strategy for Research and Development integrates the Japanese and Western perspectives on Quality Function Deployment (QFD), updates the strategy of Robust Engineering (RE), and relates their unique frameworks to current, widely adopted philosophies of quality assurance. Featuring real-world case studies, more than thirty tables, and over seventy figures, this essential guide identifies key issues and proposes improvements in the current R&D paradigm. It offers in-depth coverage of technology development, product planning, and product design and development management. Quality Strategy for Research and Development: Updates the conventional approaches to QFD and RE, and provides the implementation model of combining them into a corporate operating system Identifies key issues in the current practice of R&D, and provides solutions for improving design quality and R&D productivity Includes the case studies of designing a functional circuit, magnetic component, measurement system, and machining equipment Offers the integration models of QFD and other breakthrough strategies including DFX (Design For eXcellence), DFSS (Design For Six Sigma), and Blue Ocean Strategy Written for R&D executives, managers, engineers, and quality practitioners, Quality Strategy for Research and Development is also an ideal text for professors and students of industrial and systems engineering, technology management, and business administration.
Marcus Alexander Strategy for the Corporate Level. Where to Invest, What to Cut Back and How to Grow Organisations with Multiple Divisions Marcus Alexander Strategy for the Corporate Level. Where to Invest, What to Cut Back and How to Grow Organisations with Multiple Divisions Новинка

Marcus Alexander Strategy for the Corporate Level. Where to Invest, What to Cut Back and How to Grow Organisations with Multiple Divisions

3807.22 руб.
A revised edition of the bestselling classic This book covers strategy for organisations that operate more than one business, a situation commonly referred to as group-level or corporate-level strategy. Corporate-level strategy addresses four types of decisions that only corporate-level managers can make: which businesses or markets to enter, how much to invest in each business, how to select and guide the managers of these businesses, and which activities to centralise at the corporate level. This book gives managers and executive students all the tools they need to make and review effective corporate strategy across a range of organisations.
George Tovstiga Strategy in Practice. A Practitioner's Guide to Strategic Thinking George Tovstiga Strategy in Practice. A Practitioner's Guide to Strategic Thinking Новинка

George Tovstiga Strategy in Practice. A Practitioner's Guide to Strategic Thinking

3986.65 руб.
A practitioner-focused approach to strategy and real-world strategic thinking This 3rd edition has been revised and updated throughout to reflect the current thinking in strategy in view of the current economic and business climate. It questions how we are thinking differently about strategy now, in light of emerging from the global economic crisis. It includes new and updated case illustrations throughout, plus a new chapter on Strategy Execution and Performance Appraisal. Rigorously founded on current thinking and theoretical concepts in the field of strategic management, Strategy in Practice: Provides the strategy practitioner with a systematic and insight-driven approach to strategic thinking Establishes and translates the relevance of strategy theory to its application in the practice field Leads you through the strategic thinking process, beginning with the formulation of compelling and clearly articulated strategic questions that set the scene for practical issues Provides tools of strategic analysis in combination with informed intuition to understand the strategic landscape Has additional online resources available for instructors
John Plansky Fit for Growth. A Guide to Strategic Cost Cutting, Restructuring, and Renewal John Plansky Fit for Growth. A Guide to Strategic Cost Cutting, Restructuring, and Renewal Новинка

John Plansky Fit for Growth. A Guide to Strategic Cost Cutting, Restructuring, and Renewal

2030.52 руб.
A practical approach to business transformation Fit for Growth* is a unique approach to business transformation that explicitly connects growth strategy with cost management and organization restructuring. Drawing on 70-plus years of strategy consulting experience and in-depth research, the experts at PwC’s Strategy& lay out a winning framework that helps CEOs and senior executives transform their organizations for sustainable, profitable growth. This approach gives structure to strategy while promoting lasting change. Examples from Strategy&’s hundreds of clients illustrate successful transformation on the ground, and illuminate how senior and middle managers are able to take ownership and even thrive during difficult periods of transition. Throughout the Fit for Growth process, the focus is on maintaining consistent high-value performance while enabling fundamental change. Strategy& has helped major clients around the globe achieve significant and sustained results with its research-backed approach to restructuring and cost reduction. This book provides practical guidance for leveraging that expertise to make the choices that allow companies to: Achieve growth while reducing costs Manage transformation and transition productively Create lasting competitive advantage Deliver reliable, high-value performance Sustainable success is founded on efficiency and high performance. Companies are always looking to do more with less, but their efforts often work against them in the long run. Total business transformation requires total buy-in, and it entails a series of decisions that must not be made lightly. The Fit for Growth approach provides a clear strategy and practical framework for growth-oriented change, with expert guidance on getting it right. *Fit for Growth is a registered service mark of PwC Strategy& Inc. in the United States
Andrew Delios Strategy for Success in Asia. Mastering Business in Asia Andrew Delios Strategy for Success in Asia. Mastering Business in Asia Новинка

Andrew Delios Strategy for Success in Asia. Mastering Business in Asia

1899.8 руб.
In order to achieve success, managers need to understand the strategic issues in Asia. Strategy for Success in Asia covers areas from the uniqueness of Asia like its economic and cultural diversity to the roles of governments and the importance of alliances. One of the first books to offer a perspective effective company strategy and how local and multinational companies can achieve strategic success in Asia. This important book is for anyone who has a stake in Asia or has plans to do business in it.
Steven Sinofsky One Strategy. Organization, Planning, and Decision Making Steven Sinofsky One Strategy. Organization, Planning, and Decision Making Новинка

Steven Sinofsky One Strategy. Organization, Planning, and Decision Making

2534.97 руб.
Learn from the concepts, capabilities, processes, and behaviors that aligned around one strategy with the hard-won, first-person wisdom found in One Strategy. Challenging traditional views of strategy and operational execution, this book-written by Microsoft executive Steven Sinofsky with Harvard Business School professor Marco Iansiti-describes how you can drive innovation by connecting the potential of strategic opportunities to the impact of operational execution. Lessons from the unique combination of real-world experience managing a large scale organization with academic research in strategy and innovation Reveals what it takes to align a complex organization around one strategy, manage its execution, and reach for «strategic integrity» Written by Microsoft executive Steven Sinofsky with Harvard Business School professor Marco Iansiti-a combined forty years of management and research experience A unique perspective on strategy development, alignment, and execution Drawn from Sinofsky's internal Microsoft blog where he communicated some of the management processes the team put to work while developing a 4,000 person, multi-year project-Microsoft Windows 7-One Strategy shares the hard-won insights you can use to successfully make the leap from strategy to execution.
Charlene Li The Seven Success Factors of Social Business Strategy Charlene Li The Seven Success Factors of Social Business Strategy Новинка

Charlene Li The Seven Success Factors of Social Business Strategy

254.45 руб.
How to align social media with business strategy for real results For years now, businesses have approached social media in an experimental fashion unconnected to real results. There's a reason why the question about ROI is met with such hostility. But it's time for businesses to get serious about social. In this concise e-book, noted authors and disruptive technology analysts Charlene Li and Brian Solis present seven powerful factors for designing and supporting an effective social business strategy. Li and Solis studied how the best companies create measurable value that aligns with overall business objectives and outline how to incorporate these insights into your strategy and planning process. Li and Solis focus their findings and recommendations on how to convince and even rally decision makers at the executive level. Based on interviews with thought leaders, surveys, and extensive research, they show you how to define your social strategy, create alignment across the organization, and use that strategy to support overall business success. Offers actionable best practices for getting the most bang for your social marketing buck Explains seven key success factors for effective social marketing that cover everything from long-term vision and executive support to staffing and technology investment Written by Charlene Li, bestselling author of Open Leadership, and Brian Solis, bestselling author of What's the Future of Business, The End of Business as Usual, and Engage
Robert Sheehan M. Mission Impact. Breakthrough Strategies for Nonprofits Robert Sheehan M. Mission Impact. Breakthrough Strategies for Nonprofits Новинка

Robert Sheehan M. Mission Impact. Breakthrough Strategies for Nonprofits

2760.23 руб.
Create powerful strategies for your nonprofit organization to achieve breakthrough performance in mission impact Does your nonprofit have a reliable way of knowing the impact its making? Beginning with an eye-opening discussion of what strategy is, Mission Impact: A Breakthrough Strategy for Nonprofits reveals how the process of strategy development should be designed with authoritative coverage of mission impact, vision, five year strategic stretch goals, strategy implementation, and management. Step-by-step guidance and practical tools Integrates the very best current thinking on performance and strategy available, drawing from both the corporate and nonprofit worlds Cutting-edge ideas presented in a user-friendly fashion The deteriorating quality of life in our communities screams out for immediate action – for breakthrough improvement, not just incremental changes. Mission Impact: A Breakthrough Strategy for Nonprofits will lead you and your organization to achieve breakthrough performance for maximum mission impact. Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.
Pathak Yashwant Antibody-Mediated Drug Delivery Systems. Concepts, Technology, and Applications Pathak Yashwant Antibody-Mediated Drug Delivery Systems. Concepts, Technology, and Applications Новинка

Pathak Yashwant Antibody-Mediated Drug Delivery Systems. Concepts, Technology, and Applications

12560.01 руб.
This book covers various aspects of antibody mediated drug delivery systems – theoretical aspects, processing, viral and non-viral vectors, and fields where these systems find and /or are being evaluated for applications as therapeutics and diagnostic treatment. Chapters discuss actual applications of techniques used for formulation and characterization. Applications areas include cancer, pulmonary, ocular diseases; brain drug delivery; and vaccine delivery. The contributing authors represent over 10 different countries, covering recent developments happening around the globe.
Joel Comm Twitter Power 3.0. How to Dominate Your Market One Tweet at a Time Joel Comm Twitter Power 3.0. How to Dominate Your Market One Tweet at a Time Новинка

Joel Comm Twitter Power 3.0. How to Dominate Your Market One Tweet at a Time

1272.03 руб.
Tweet your company to the top of the market with a tailored approach to Twitter Twitter Power 3.0 is the newly updated guide that shows smart businesses and entrepreneurs how to use Twitter to their advantage. This book is the best business leader's guide to Twitter, with the most up to date information on trends in social media, branding, and competitive research. Readers will learn that viral content doesn't happen by accident, why videos and photos are crucial to engagement, and how to measure the success of a Twitter strategy using specific and accurate metrics. This new edition contains brand new case studies, user profiles, features, and images, helping readers create a stronger overall Twitter strategy whether they're already engaged or just wondering if Twitter's important for their business future. Tip: it most definitely is important! Twitter has grown up. It's now a public company, worth over $30 billion, and it means business. Twitter has changed over time, but remains a crucial tool for business branding and a key place to engage with customers and build long-term client relationships. This book demonstrates how Twitter can play an important role in business growth, 140 characters at a time. Understand how Twitter differs from other social media platforms Build a savvy Twitter strategy as part of a broader social media plan Create viral content that effortlessly spreads your message and gains you huge numbers of followers Learn which metrics matter, and how to measure and track them Firms need to understand how Twitter is a vital element in any social media marketing, and craft strategies specific to each. Twitter Power 3.0 is the complete guide to Twitter for business, with the latest information, proven techniques, and expert advice.
Brian Solis Digital Sense. The Common Sense Approach to Effectively Blending Social Business Strategy, Marketing Technology, and Customer Experience Brian Solis Digital Sense. The Common Sense Approach to Effectively Blending Social Business Strategy, Marketing Technology, and Customer Experience Новинка

Brian Solis Digital Sense. The Common Sense Approach to Effectively Blending Social Business Strategy, Marketing Technology, and Customer Experience

1649.79 руб.
Compete in the digital world with pragmatic strategies for success Digital Sense provides a complete playbook for organizations seeking a more engaged customer experience strategy. By reorganizing sales and marketing to compete in today's digital-first, omni-channel environment, you gain newfound talent and knowledge from the resources already at hand. This book provides two pragmatic frameworks for implementing and customizing a new marketing operating system at any size organization, with step-by-step roadmaps for optimizing your customer experience to gain a competitive advantage. The Experience Marketing Framework and the Social Business Strategy Framework break down proven methods for exceeding the expectations customers form throughout the entirety of the buying journey. Customizable for any industry, sector, or scale, these frameworks can help your organization leap to the front of the line. The evolution of marketing and sales demands a revolution in business strategy, but realizing the irrelevance of traditional methods doesn't necessarily mean knowing what comes next. This book shows you how to compete in today's market, with real-world frameworks for implementation. Optimize competitive advantage and customer experience Map strategy back to business objectives Engage customers with a pragmatic, proven marketing system Reorganize sales and marketing to fill talent and knowledge gaps Today's customer is savvy, with more options than ever before. It's critical to meet them where they are, and engagement is the cornerstone of any cohesive, effective strategy. The technological revolution has opened many doors for marketing and sales, but the key is knowing what lies behind each one—what works for your competitor may not be right for you. Digital Sense cuts through the crosstalk and confusion to give you a solid strategy for success.
Jeffrey Sampler L. Bringing Strategy Back. How Strategic Shock Absorbers Make Planning Relevant in a World of Constant Change Jeffrey Sampler L. Bringing Strategy Back. How Strategic Shock Absorbers Make Planning Relevant in a World of Constant Change Новинка

Jeffrey Sampler L. Bringing Strategy Back. How Strategic Shock Absorbers Make Planning Relevant in a World of Constant Change

1903.61 руб.
Reconsider Strategy and Make Planning Relevant In Bringing Strategy Back, strategy expert Jeffrey Sampler cuts through the clutter to reveal exactly why the usual tools of strategy are so sorely out of sync with our needs: windows of opportunity close far faster than they once did, many of these opportunities are smaller than they once were, growth rates are uneven across markets, and today's competition is more asymmetrical than ever. The upshot for managers is that they need to reorient their approach to absorb the shocks and surprises that strike at a moment's notice. Only then can strategic planning reliably play its part. Leaders all around the world at organizations of any size and type will benefit by shedding their obsolete notions about strategy and becoming more resilient. Bringing Strategy Back rises to the challenge and presents a new prescriptive model. It introduces four «strategic shock absorbers» that enable leaders to build resilient organizations that can withstand even the most unexpected global turbulence. Based on the author's in-depth research in the world's most tempestuous markets, the model delivers several must-have qualities that interact and work together in an ongoing process: Accuracy, Agility, Momentum, and Foresight. With this new framework, Bringing Strategy Back shows how to be prepared and proactive, rather than reactive, even when the future is uncertain.
Thomas Cummings G. Dynamic Strategy-Making. A Real-Time Approach for the 21st Century Leader Thomas Cummings G. Dynamic Strategy-Making. A Real-Time Approach for the 21st Century Leader Новинка

Thomas Cummings G. Dynamic Strategy-Making. A Real-Time Approach for the 21st Century Leader

2217.7 руб.
Praise for Dynamic Strategy-Making «An astonishingly timely, hopeful, and important book that recasts and freshly imagines strategy-making and integrates theory with practice in the field of strategic management. A must-read for all those who want to learn more about the future of strategy practice and become more skillful at it.» —WARREN BENNIS, Distinguished Professor of Business, University of Southern California; and coauthor, Transparency «This is one of the most valuable resources ever created for strategists and leaders in organizations. It uniquely combines concepts of leadership and organization with strategy content and implementation in a pragmatic and integrated approach that makes tremendous sense for our times. With concrete cases, it provides a clear road map for those who want and need to do a better job of formulating and implementing strategy.» —DAVID A. NADLER, vice chairman, Marsh & McLennan Companies; senior partner, Oliver Wyman-Delta Organization and Leadership; and author, Building Better Boards and Competing By Design «The authors correctly focus on the new dynamic of 24/7 competition and change and the need for organizations to be fast, fluid, and flexible. It is a must-read for managers of tomorrow and offers a number of practical insights and lessons on how to proceed with strategy execution that can be readily adopted in any organization. It is a call to action that few can afford to ignore.» —MANJIT SINGH, chairman, Sony Entertainment Television, India; and former CEO, Compete Inc., High Circle, Future Step, and Korn/Ferry International
Christon Hurst J. Studies in Viral Ecology. Microbial and Botanical Host Systems Christon Hurst J. Studies in Viral Ecology. Microbial and Botanical Host Systems Новинка

Christon Hurst J. Studies in Viral Ecology. Microbial and Botanical Host Systems

12560.01 руб.
This book explains the ecology of viruses by examining their interactive dynamics with their hosting species (in this volume, in microbes and plants), including the types of transmission cycles that viruses have evolved encompassing principal and alternate hosts, vehicles, and vectoring species. Examining virology from an organismal biology approach and focusing on the concept that viral infections represent areas of overlap in the ecologies of the involved species, Viral Ecology is essential for students and professionals who either may be non-virologists or virologists whose previous familiarity has been very specialized.
Christon Hurst J. Studies in Viral Ecology. Microbial and Botanical Host Systems Christon Hurst J. Studies in Viral Ecology. Microbial and Botanical Host Systems Новинка

Christon Hurst J. Studies in Viral Ecology. Microbial and Botanical Host Systems

11956.53 руб.
This book explains the ecology of viruses by examining their interactive dynamics with their hosting species (in this volume, in microbes and plants), including the types of transmission cycles that viruses have evolved encompassing principal and alternate hosts, vehicles, and vectoring species. Examining virology from an organismal biology approach and focusing on the concept that viral infections represent areas of overlap in the ecologies of the involved species, Viral Ecology is essential for students and professionals who either may be non-virologists or virologists whose previous familiarity has been very specialized.
Kate Donovan Exit Strategy Kate Donovan Exit Strategy Новинка
Paolo Carbone Modern Measurements. Fundamentals and Applications Paolo Carbone Modern Measurements. Fundamentals and Applications Новинка

Paolo Carbone Modern Measurements. Fundamentals and Applications

10510.27 руб.
This book is a collection of chapters linked together by a logical framework aimed at exploring the modern role of the measurement science in both the technically most advanced applications and in everyday life Provides a unique methodological approach to understanding modern measurements Important methods and devices are presented in a synthetic and easy-to-understand way Includes end-of-chapter exercises and solutions
Mario Leclerc Synthetic Methods for Conjugated Polymer and Carbon Materials Mario Leclerc Synthetic Methods for Conjugated Polymer and Carbon Materials Новинка

Mario Leclerc Synthetic Methods for Conjugated Polymer and Carbon Materials

13772.77 руб.
A concise and practical overview of the most important modern synthetic aspects of conjugated polymers and carbon materials, including their properties and applications. Well structured, this book summarizes recent achievements, outlines the current state and reviews research trends. As such, a wide variety of polymerization techniques are included on both a strategic as well as a practical level, including Stille, Suzuki , and direct (hetero)arylation polymerizations. Furthermore, it covers various carbon-rich materials, such as graphene and carbon nanotubes, followed by a look at how the different synthetic pathways and strategies influence their final properties, for example, for use in organic electronic devices. The whole is rounded off with a discussion of future technology advances. An essential reference for newcomers as well as experienced researchers in the field.
Jeang Kuan-Teh Viral Oncology. Basic Science and Clinical Applications Jeang Kuan-Teh Viral Oncology. Basic Science and Clinical Applications Новинка

Jeang Kuan-Teh Viral Oncology. Basic Science and Clinical Applications

14539.76 руб.
A comprehensive look at the latest research findings and clinical applications of oncogenic viruses Written by a panel of academic experts, Viral Oncology is the first self-contained and comprehensive book to present both scientific and clinical information on viruses linked to some of the most important human cancers. Readers can turn to this book for the most in-depth and up-to-date coverage of: HPV-associated cancers; molecular events associated with HPV-induced human cancer; the role of the HPV E6 oncoprotein in malignant progression; virus association with brain tumors; involvement of the polyomavirus JCV in colorectal cancer; possibleassociation of BKV with prostate cancer; oncogenic transformation bypolyomavirus large T antigen; SV40 and human cancer; SV40 and mesothelioma; molecular immunology of hepatitis B–associated viral cancer; hepatitis B vaccine and hepatocellular carcinoma; pathogenesis of acute and chronic hepatitis Cvirus infection; molecular mechanisms of hepatitis C virus-induced cellulartransformation; clinical aspects of HTLV-1 associated cancer; oncogenic potential of the HTLV-1 tax protein; HIV-associated malignancy; HIV-related lymphoma; biology and epidemiology of HHV-8; the role of KSHV in pathogenesis of Kaposi'ssarcoma; molecular pathobiology of EBV infection; and EBV as a pathogen. Several chapters are devoted to the basic science of oncogenic viruses for thestudy of their pathogenesis, drug development, and employment of viral vectorsfor vaccine and gene therapy. The book also includes complementary clinically based chapters describing natural courses and treatments. Additionally, bonusclinical materials are embedded within chapters and an easy-to-use indexcompletes the book. Viral Oncology is an essential resource for clinical and research oncologists in medical facilities and biological research laboratories; clinicians and scientists working in related biomedical areas; medical students working toward a first or higher degree in the life sciences and other biomedical fields; and pharmaceutical scientists and developers.
John Tanner F. Analytics and Dynamic Customer Strategy. Big Profits from Big Data John Tanner F. Analytics and Dynamic Customer Strategy. Big Profits from Big Data Новинка

John Tanner F. Analytics and Dynamic Customer Strategy. Big Profits from Big Data

3169.51 руб.
Key decisions determine the success of big data strategy Dynamic Customer Strategy: Big Profits from Big Data is a comprehensive guide to exploiting big data for both business-to-consumer and business-to-business marketing. This complete guide provides a process for rigorous decision making in navigating the data-driven industry shift, informing marketing practice, and aiding businesses in early adoption. Using data from a five-year study to illustrate important concepts and scenarios along the way, the author speaks directly to marketing and operations professionals who may not necessarily be big data savvy. With expert insight and clear analysis, the book helps eliminate paralysis-by-analysis and optimize decision making for marketing performance. Nearly seventy-five percent of marketers plan to adopt a big data analytics solution within two years, but many are likely to fail. Despite intensive planning, generous spending, and the best intentions, these initiatives will not succeed without a manager at the helm who is capable of handling the nuances of big data projects. This requires a new way of marketing, and a new approach to data. It means applying new models and metrics to brand new consumer behaviors. Dynamic Customer Strategy clarifies the situation, and highlights the key decisions that have the greatest impact on a company's big data plan. Topics include: Applying the elements of Dynamic Customer Strategy Acquiring, mining, and analyzing data Metrics and models for big data utilization Shifting perspective from model to customer Big data is a tremendous opportunity for marketers and may just be the only factor that will allow marketers to keep pace with the changing consumer and thus keep brands relevant at a time of unprecedented choice. But like any tool, it must be wielded with skill and precision. Dynamic Customer Strategy: Big Profits from Big Data helps marketers shape a strategy that works.
Jean-Luc Lefebvre Space Strategy Jean-Luc Lefebvre Space Strategy Новинка

Jean-Luc Lefebvre Space Strategy

10872.7 руб.
Strategy is the art of thinking about war before it occurs. Noting that space already plays a role in all of today’s wars, Space Strategy studies how conflicts are extending into this new domain. The book defines extra-atmospheric space and focuses on its varying features and constraints. By exploring the opportunities for action provided by different strategic positions, the book analyzes the most plausible combat scenarios from, against and within space. It explains the concepts of militarization, weaponization and martialization of space and shows how space systems constitute an essential component of information literacy – the key to power in the 21st Century. Space Strategy then demonstrates why our society, having become space-dependent, must take appropriate measures to develop its spatioresilience. Finally, the author summarizes his reflections in the form of a mnemonic listing twelve principles of space strategy. Completed by educational appendices and a glossary containing one thousand entries, Space Strategy meets the needs of students, researchers or any other reader curious about expanding their knowledge of strategy.
Johnson Douglas S. Modern Drug Synthesis Johnson Douglas S. Modern Drug Synthesis Новинка

Johnson Douglas S. Modern Drug Synthesis

10127.19 руб.
Following Contemporary Drug Synthesis and The Art of Drug Synthesis (Wiley, 2004 and 2007), two well-received works, is this new book that demystifies the process of modern drug discovery for practitioners and students. An enhanced introduction covers areas such as background, pharmacology, SAR, PK/PD, efficacy, and safety. Focusing on the advantages of process synthesis versus the discovery synthetic route, Modern Drug Synthesis features authoritative coverage by distinguished editors and authors (some chapter authors are the actual inventor of the drug) of twenty different drug molecules.
Anne Bridgen Reverse Genetics of RNA Viruses. Applications and Perspectives Anne Bridgen Reverse Genetics of RNA Viruses. Applications and Perspectives Новинка

Anne Bridgen Reverse Genetics of RNA Viruses. Applications and Perspectives

11956.53 руб.
Reverse genetics, the genetic manipulation of RNA viruses to create a wild-type or modified virus, has led to important advances in our understanding of viral gene function and interaction with host cells. Since many severe viral human and animal pathogens are RNA viruses, including those responsible for polio, measles, rotaviral diarrhoea and influenza infections, it is also an extremely powerful technique with important potential application for the prevention and control of a range of human and animal viral diseases. Reverse Genetics of RNA Viruses provides a comprehensive account of the very latest developments in reverse genetics of RNA viruses through a wide range of applications within each of the core virus groups including; positive sense, negative sense and double stranded RNA viruses. Written by a team of international experts in the field, it provides a unique insight into how the field has developed, what problems are being addressed now and where applications may lead in the future. It will prove invaluable to bioscience, medical and veterinary students, those starting research in this area as well as other researchers and teachers needing to update their knowledge of this fast-moving field. An authoritative, comprehensive overview of reverse genetics in RNA Viruses. Includes numerous examples of cutting- edge applications of reverse genetics within each of the RNA viral groups. Written by a team of international experts, including some of the leading researchers in the field.
Artyom Utochkin Modern table tennis: strokes, trainings, strategies Artyom Utochkin Modern table tennis: strokes, trainings, strategies Новинка

Artyom Utochkin Modern table tennis: strokes, trainings, strategies

120 руб.
The book describes modern strokes, strategy and trainings in table tennis.Basic strokes paradigm shift is considered: the forehand topspin (loop), the backhand topspin (loop) and the serves. Variations of these strokes are given in detailed drawings: how to hit in a particular game situation.An analysis of the game strategies by the top athletes. Recommendations to physical training.The book will be useful for table tennis fans, as well as professional athletes and coaches.
Neal Schaffer Maximize Your Social. A One-Stop Guide to Building a Social Media Strategy for Marketing and Business Success Neal Schaffer Maximize Your Social. A One-Stop Guide to Building a Social Media Strategy for Marketing and Business Success Новинка

Neal Schaffer Maximize Your Social. A One-Stop Guide to Building a Social Media Strategy for Marketing and Business Success

1586.34 руб.
Create and maintain a successful social media strategy for your business Today, a large number of companies still don't have a strategic approach to social media. Others fail to calculate how effective they are at social media, one of the critical components of implementing any social media strategy. When companies start spending time and money on their social media efforts, they need to create an internal plan that everyone can understand. Maximize Your Social offers a clear vision of what businesses need to do to create—and execute upon—their social media for business road map. Explains the evolution of social media and the absolute necessity for creating a social media strategy Outlines preparation for, mechanics of, and maintenance of a successful social media strategy Author Neal Schaffer was named a Forbes Top 30 Social Media Power Influencer, is the creator of the AdAge Top 100 Global Marketing Blog, Windmill Networking, and a global social media speaker Maximize Your Social will guide you to mastery of social media marketing strategies, saving you from spending a chunk of your budget on a social media consultant. Follow Neal Schaffer's advice, and you'll be able to do it yourself—and do it right.
David Crich Modern Synthetic Methods in Carbohydrate Chemistry. From Monosaccharides to Complex Glycoconjugates David Crich Modern Synthetic Methods in Carbohydrate Chemistry. From Monosaccharides to Complex Glycoconjugates Новинка

David Crich Modern Synthetic Methods in Carbohydrate Chemistry. From Monosaccharides to Complex Glycoconjugates

14642.72 руб.
The fields of glycochemistry and glycoscience are rich and varied and where much can be learned from Nature. As Nature is not always able to produce carbohydrates in quantities useful for not only in research but also as therapeutic agents, new ways need to be found to optimize the yield. This book presents an overview of the latest developments in the field of carbohydrates, ranging from de-novo approaches via cyclodextrin chemistry to the synthesis of such highly complex glycoconjugates as glycosphingolipids and GPI anchors. The main emphasis remains on the synthetic aspects making the book an excellent source of information for those already involved in carbohydrate chemistry, as well as for those organic chemists who are beginners in this field. Equally of interest to synthetic chemists, as well as medicinal chemists and biochemists.
Irina Bjørnø Guidance to happy death Irina Bjørnø Guidance to happy death Новинка

Irina Bjørnø Guidance to happy death

200 руб.
This book about life and death, about life strategy and death strategy. Is it not the same? Try to find the answers in this book. What is the best diet for life and for death? How to stay connected with life and death everyday? What is the best relations for life and for death? How to find the “happy ending” and enjoy the life-path for 100%. Funny, surprising, practical. As all Belbooks are. Enjoy
James Dowling F. The Capable Company. Building the capabilites that make strategy work James Dowling F. The Capable Company. Building the capabilites that make strategy work Новинка

James Dowling F. The Capable Company. Building the capabilites that make strategy work

4711.5 руб.
Capable Company provides the “Rosetta Stone” executives have been seeking: a systematic way to translate strategy into action. Gives executives a systematic way to translate strategy into action. Helps companies to develop the capabilities that make strategy work. Assembles best-practice strategy execution methods from some of the world’s most highly-respected companies into a simple step-by-step process. Enables leaders at all levels to rapidly focus and align their actions, even as business conditions change. Packed with models, key points, practical examples, case studies, self-assessment techniques and templates.
Jo Whitehead What You Need to Know about Strategy Jo Whitehead What You Need to Know about Strategy Новинка

Jo Whitehead What You Need to Know about Strategy

1395.98 руб.
In any career in business, chances are that the time will come when someone will ask you to do a strategy for something. Too often, this will be a cue for stress at work and sleepless nights. What You Need to Know about Strategy shows that it doesn’t have to be like this. Taking you step-by-step through the basics of what you need to know to come up with a great strategy, it shows: That getting the right answers depends on asking the right questions Why priorities matter How to map out your internal and external situation How to deal with uncertainty How to make tough choices What your brain does while you’re doing strategy By cutting out the theory, and focusing on the things you need to know and do to come up with a killer strategy, this book means that you never need to panic again.
Cynthia Montgomery The Strategist: Be the Leader Your Business Needs Cynthia Montgomery The Strategist: Be the Leader Your Business Needs Новинка

Cynthia Montgomery The Strategist: Be the Leader Your Business Needs

112.78 руб.
Strategy is about identifying why your business matters, not just analysing the competition. Cynthia Montgomery reveals how leaders can embrace the crucial role of The Strategist to really define and drive the objectives and advantages to power their companies forward. Based on her legendary strategy course, one of the most oversubscribed executive courses at Harvard Business School, Cynthia Montgomery offers a radically new perspective on a leader’s most vial role. Montgomery’s course teaches seasoned executives, owners and CEOs a totally new way to understand how to lead with vision and values, a way that fuses leadership with strategy. She shows that strategy is not just a tool for outwitting the competition – it is the most powerful means a leader has for shaping a firm itself. Montgomery takes the readers through the paces of her world-renowned course, teaching them how to develop the skills and sensibilities that living strategy and real leadership demand. No other book marries strategy and leadership in the same way – a way readers will find challenging, intriguing, and ultimately, inspiring.
Michael B. Smith Compendium of Organic Synthetic Methods Michael B. Smith Compendium of Organic Synthetic Methods Новинка

Michael B. Smith Compendium of Organic Synthetic Methods

14543.57 руб.
The Compendium of Organic Synthetic Methods series facilitates the working chemist's search for the most useful functional group transformations in organic chemistry. Drawn from an exhaustive survey of the literature, Compendium of Organic Synthetic Methods, Volume 12 contains both functional group transformations and carbon-carbon bond-forming reactions. Author Michael Smith adheres to stringent criteria for listing reactions, including real synthetic utility and reagents that are either readily available or easily prepared and handled in the laboratory. A clear organizational scheme-chemical transformations classified first by reacting functional group of starting material, then by functional group formed-allows for quick reference and information retrieval. Compendium of Organic Synthetic Methods, Volume 12 provides an unparalleled source of information on the methods, reactions, and transformations in contemporary organic chemistry for the working chemist and student alike.
Lisa Beltz A. Bats and Human Health. Ebola, SARS, Rabies and Beyond Lisa Beltz A. Bats and Human Health. Ebola, SARS, Rabies and Beyond Новинка

Lisa Beltz A. Bats and Human Health. Ebola, SARS, Rabies and Beyond

13043.8 руб.
An important resource that reviews the various infectious diseases that affect bats and bat populations Bats and Human Health: Ebola, SARS, Rabies and Beyond covers existing literature on viral, bacterial, protozoan, and fungal infections of bats and how these infections affect bat populations. The book also offers an overview of the potential for zoonotic transmission of infectious diseases from bats to humans or domestic animals. While most prior publications on the subject have dealt only with bat viral infections, this text closely covers a wide range of bat infections, from viral and bacterial infections to protist and fungal infections. Chapters on viral infections cover rabies, filoviruses, henipaviruses, and other RNA viruses, as well as information on bat virome studies. The book then provides information on bacterial infections–including arthropod-borne and other bacteria that affect bats–before moving on to protist infections, including apicomplexans and kinetoplastids, and fungal infections, including white-nose syndrome, histoplasma capsulatum, and other fungi. Comprehensive in scope, yet another key feature of this book is a searchable database that includes bat species, bat family, bat diet, bat location, type and classification of infecting microbes, and categories of microbes. This vital resource also: Provides a history and comprehensive overview of bat-borne diseases Incorporates information from the World Health Organization, as well as historical data from the National Libraries of Health and infectious disease journals Covers a variety of diseases including viral infections, bacterial infections, protist infections, and fungal infections Written for microbiologist, bat researchers, and conservationists, Bats and Human Health provides a comprehensive exploration of the various types of microbes that affect bats and their potential to affect human populations.
Mark Wolfinger D. Create Your Own Hedge Fund. Increase Profits and Reduce Risks with ETFs and Options Mark Wolfinger D. Create Your Own Hedge Fund. Increase Profits and Reduce Risks with ETFs and Options Новинка

Mark Wolfinger D. Create Your Own Hedge Fund. Increase Profits and Reduce Risks with ETFs and Options

5710.82 руб.
Discover a practical trading strategy that combines options and ETFs. Create Your Own Hedge Fund explains how exchange-traded funds can be used in conjunction with an options strategy to attain steady growth. Beginning with a tutorial on options and ETFs, the book goes on to describe both investment approaches in great detail providing you with a trading strategy that generates higher returns than buy-and-hold investing – and allows you to reduce risk by adopting a hedging strategy. Filled with in-depth insights and expert advice, this book is intended for you if you're a sophisticated individual investor or a professional investor, trader, or other money manager looking to update your arsenal of investment tools. Order your copy today!
Joe Calloway Never by Chance. Aligning People and Strategy Through Intentional Leadership Joe Calloway Never by Chance. Aligning People and Strategy Through Intentional Leadership Новинка

Joe Calloway Never by Chance. Aligning People and Strategy Through Intentional Leadership

1395.98 руб.
Praise for Never By Chance «Joe Calloway, Chuck Feltz, and Kris Young have joined forces to write the book that senior management at companies large and small have been waiting for. Highly readable, loaded with innovative ideas and filled with seminal insights from both a consulting and CEO perspective, Never by Chance lays out a plan for aligning people and strategy to dramatically improve market share and ROI. If you're going to read one business book this year, this is it!» —Kevin J. Clancy, PhD, Chairman, Copernicus Marketing Consulting «Never by Chance is a real-world, pragmatic guide to authentic alignment, vision, and strategy. If you want to create enduring value for your customers that drives shareholder value, then read this book. A great read that lays out a foundational approach to aligning people, resources, and strategy.» —Kevin Cashman, Senior Partner, Korn/Ferry Leadership & Talent Consulting; bestselling author of Leadership from the Inside Out «Calloway, Feltz, and Young offer a fresh perspective on what it takes to drive business strategy to its successful conclusion. This is a compelling contribution to the literature on the application of strategy and the importance of those things that really matter. It's a must-read for all those who labor in the vineyards of corporate America and those who aspire to it.» —Benjamin Ola. Akande, PhD, Dean, School of Business and Technology, Webster University «Everyone ends up somewhere, but few end up somewhere on purpose. Doing things on purpose and for a purpose are critical to business success. Never by Chance makes a compelling case for intentional leadership in bringing all of a company's resources to bear on delivering the stakeholder value your organization exists to provide.» —Steve Tourek, SVP and General Counsel, Marvin Windows and Doors
Chiarabelli Cristiano Chemical Synthetic Biology Chiarabelli Cristiano Chemical Synthetic Biology Новинка

Chiarabelli Cristiano Chemical Synthetic Biology

12944.53 руб.
Chemistry plays a very important role in the emerging field of synthetic biology. In particular, chemical synthetic biology is concerned with the synthesis of chemical structures, such as proteins, that do not exist in nature. With contributions from leading international experts, Chemical Synthetic Biology shows how chemistry underpins synthetic biology. The book is an essential guide to this fascinating new field, and will find a place on the bookshelves of researchers and students working in synthetic chemistry, synthetic and molecular biology, bioengineering, systems biology, computational genomics, and bioinformatics.
Chao-Jun Li Modern Alkyne Chemistry. Catalytic and Atom-Economic Transformations Chao-Jun Li Modern Alkyne Chemistry. Catalytic and Atom-Economic Transformations Новинка

Chao-Jun Li Modern Alkyne Chemistry. Catalytic and Atom-Economic Transformations

14207.4 руб.
A comprehensive and up-to-date overview of alkyne chemistry, taking into account the progress made over the last two decades. The experienced editors are renowned world leaders in the field, while the list of contributors reads like a «Who's Who» of synthetic organic chemistry. The result is a valuable reference not only for organic chemists at universities and in the chemical industry, but also for biologists and material scientists involved in the modern synthesis of organic compounds and materials.
Dowell Ben E. Strategy-Driven Talent Management. A Leadership Imperative Dowell Ben E. Strategy-Driven Talent Management. A Leadership Imperative Новинка

Dowell Ben E. Strategy-Driven Talent Management. A Leadership Imperative

7576.36 руб.
A Publication of the Society for Industrial and Organizational Psychology Praise for Strategy-Driven Talent Management «Silzer and Dowell's Strategy-Driven Talent Management provides a comprehensive overview of the different elements of the best talent management processes used in organizations today. This is a valuable resource for leaders and managers, HR practitioners and anyone involved in developing leadership talent.» —Ed Lawler, Professor, School of Business, University of Southern California «Talent is the key to successful execution of a winning business strategy. Strategy-Driven Talent Management by Silzer & Dowell provides a thorough and very practical guide to building and managing talent based on the strategic needs of the organization. Business leaders will find this an excellent resource with many interesting examples and best practices from leading companies.» —Herbert L. Henkel, Chairman and Chief Executive Officer, Ingersoll Rand «Thanks to Strategy-Driven Talent Management, we can move from an attractive idea of talent management to practices that deliver. This book brings the work of practitioners—the people who are inventing, crafting, and shaping the field of talent management—to the forefront. Their collective experiences and insights will certainly enrich your own research and practice.» —Cynthia McCauley, PhD, Senior Fellow, Center for Creative Leadership «It is exciting to see that Rob Silzer and Ben Dowell have given us the state of the art in 2010 of integrating human resource issues into strategic management. This volume is a must read for human resource and line leaders alike. The journey is far from over, but this volume of work will chart the course for further progress.» —Noel Tichy, Professor, Management and Organizations, University of Michigan, Ross School of Business
Brigitte Voit Bio- and Multifunctional Polymer Architectures. Preparation, Analytical Methods, and Applications Brigitte Voit Bio- and Multifunctional Polymer Architectures. Preparation, Analytical Methods, and Applications Новинка

Brigitte Voit Bio- and Multifunctional Polymer Architectures. Preparation, Analytical Methods, and Applications

12684.81 руб.
This reference/text addresses concepts and synthetic techniques for the preparation of polymers for state-of-the-art use in biomedicine, synthetic biology, and bionanotechnology.
Cossy Janine Modern Tools for the Synthesis of Complex Bioactive Molecules Cossy Janine Modern Tools for the Synthesis of Complex Bioactive Molecules Новинка

Cossy Janine Modern Tools for the Synthesis of Complex Bioactive Molecules

12560.01 руб.
All the latest tools needed to plan and perform the synthesis of complex bioactive molecules Focusing on organic, organometallic, and bio-oriented processes, this book explores the impact and use of the latest synthetic tools for the synthesis of complex biologically active compounds. Readers will discover step by step how these synthetic tools have provided new, elegant solutions to many synthetic puzzles. Moreover, they will discover innovative methods that make it possible to control the exact connectivity of atoms within a molecule in order to set precise three-dimensional arrangements. Modern Tools for the Synthesis of Complex Bioactive Molecules features sixteen chapters, each one written by one or more leading experts in organic synthesis from around the world. It covers a broad range of topics that enable readers to take advantage of the latest methods for synthesizing complex molecules, including: Modern catalysis, emphasizing key transformations such as C-H functionalizations, cross-couplings, gold-catalyzed reactions, metathesis-based syntheses, and asymmetric organocatalysis Eco-compatible transformations, including rearrangements and domino reactions Tools for the synthesis of carbohydrates and alkaloids New techniques, including the use of fluorous tags and engineered biosynthesis The last two chapters explore target- and diversity-oriented organic synthesis as well as the use of DNA-based asymmetric catalysis, which are all promising tools for the successful synthesis of complex bioactive molecules. Modern Tools for the Synthesis of Complex Bioactive Molecules is ideal for students and researchers who need to plan and perform the synthesis of complex molecules as efficiently as possible. The book's expert advice will help these readers quickly resolve a broad range of problems that can arise in organic syntheses.
Michael Parness The Art of Trend Trading. Animal Spirits and Your Path to Profits Michael Parness The Art of Trend Trading. Animal Spirits and Your Path to Profits Новинка

Michael Parness The Art of Trend Trading. Animal Spirits and Your Path to Profits

2538.14 руб.
Look inward for the missing piece to your trading strategy The Art of Trend Trading bucks the trend of technicality to show readers how instinct and strategy can unite to bring about consistent investment success. Rather than diving ever-deeper into the overdone world of complicated modeling and forecasting techniques, trader, CEO, and bestselling author Michael Parness explains how making intuition a part of your investment strategy tends to result in more long-term profit. Using animal spirits as a metaphor and tool, Parness helps readers understand how their natural tendencies may run counter to their strategy, and how this dichotomy may be the shackle holding them back from true market success. Readers will learn how this perspective lifted Parness from homelessness to making millions in both Bull and Bear markets, and will start developing their own market instinct as they refine and tune into their own natural intuition. Everyone's looking for the «ultimate» system, a way to «game the market» and uncover the «secret» to successful investing. Over the years, Parness has observed that the best traders – those who consistently make money – are the ones that use instinct and intuition, as well as strategy. This book shows you how to identify the natural trader within, and use your gut to inform an ever-evolving investment plan. Follow the author's journey from homelessness to millionaire Identify and understand your own strengths and weaknesses Develop your instinct alongside your strategy Take a lesson from traders making consistent money There's no substitute for good strategy, but it's no secret that some strategies seem to be more profitable than others. The Art of Trend Trading helps you find that missing piece and turn it into more consistent investment success.
Karine Nahon Going Viral Karine Nahon Going Viral Новинка

Karine Nahon Going Viral

5070.49 руб.
We live in a world where a tweet can be instantly retweeted and read by millions around the world in minutes, where a video forwarded to friends can destroy a political career in hours, and where an unknown man or woman can become an international celebrity overnight. Virality: individuals create it, governments fear it, companies would die for it. So what is virality and how does it work? Why does one particular video get millions of views while hundreds of thousands of others get only a handful? In Going Viral, Nahon and Hemsley uncover the factors that make things go viral online. They analyze the characteristics of networks that shape virality, including the crucial role of gatekeepers who control the flow of information and connect networks to one another. They also explore the role of human attention, showing how phenomena like word of mouth, bandwagon effects, homophily and interest networks help to explain the patterns of individual behavior that make viral events. Drawing on a wide range of examples, from the Joseph Kony video to the tweet that spread the news that Osama Bin Laden was dead, from the video of Homer Simpson voting in the US elections to the photo of a police officer pepper-spraying students at the University of California Davis, this path-breaking account of viral events will be essential reading for students, scholars, politicians, policymakers, executives, artists, musicians and anyone who wants to understand how our world today is being shaped by the flow of information online.
Stéphane Caron Practical Synthetic Organic Chemistry. Reactions, Principles, and Techniques Stéphane Caron Practical Synthetic Organic Chemistry. Reactions, Principles, and Techniques Новинка

Stéphane Caron Practical Synthetic Organic Chemistry. Reactions, Principles, and Techniques

8828.93 руб.
A hands-on guide to assist in the planning and execution of synthetic reactions in the laboratory Despite the maturity of organic chemistry, it can still be very challenging to identify optimal methods for synthetic transformations that perform as well in real-world manufacturing processes as they do in the laboratory. This detailed and accessible guide attempts to address this vexing issue and deliver proven methodologies practicing synthetic chemists will find valuable for identifying reaction conditions that work reliably over the broadest possible range of substrates. Practical Synthetic Organic Chemistry: Provides a practical guide to strategically planning and executing chemical syntheses for the bench chemist in industry Discusses information that is not common knowledge beyond the boundaries of process chemistry groups, such as the synthetic routes of selected contemporary pharmaceutical drugs and practical solvents, as well as green chemistry concepts Highlights key reactions, including substitutions, additions, eliminations, rearrangements, oxidations, and reductions Addresses basic principles, mechanisms, advantages and disadvantages of the methodology, and techniques for achieving laboratory success Incorporating such an extraordinary wealth of information on organic chemistry and its related fields into one complete volume distinguishes Practical Synthetic Organic Chemistry as an incomparable desktop reference for professionals—and an invaluable study aid for students.

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Provides expert, state-of-the-art insight into the current progress of viral and non-viral gene therapy Translational medicine has opened the gateway to the era of personalized or precision medicine. No longer a one-size-fits-all approach, the treatment of cancer is now based on an understanding of underlying biologic mechanisms and is increasingly being tailored to the molecular specificity of a tumor. This book provides a comprehensive overview of the pertinent molecular discoveries in the cancer field and explains how these are being used for gene-based cancer therapies. Designed as a volume in the Translational Oncology book series, Cancer Gene Therapy by Viral and Non-viral Vectors deals with the practice of gene-therapy, with reference to vectors for gene expression and gene transfer, as well as viral therapy. It covers the history and current and future applications of gene transfer in cancer, and provides expert insight on the progress of viral and non-viral gene therapy with regard to delivery system, vector design, potential therapeutic genes, and principles and regulations for cancer gene therapy. Presented in three parts, Cancer Gene Therapy by Viral and Non-viral Vectors covers: Delivery Systems • Translational Cancer Research: Gene Therapy by Viral and Non-viral Vectors • Retroviruses for Cancer Therapy • DNA Plasmids for Non-viral Gene Therapy of Cancer • Cancer Therapy with RNAi delivered by Non-viral Membrane/Core Nanoparticles Targeted Expression • Cancer Gene Therapy by Tissue-specific and Cancer-targeting Promptors • MicroRNAs as Drugs and Drug Targets in Cancer Principles of Clinical Trials in Gene Therapy • Regulatory issues for Manufacturers of Viral Vectors and Vector-transduced Cells for Phase I/II Trials • US Regulations Governing Clinical Trials in Gene Therapy • Remaining Obstacles to the Success of Cancer Gene Therapy Focusing on speeding the process in clinical cancer care by bringing therapies as quickly as possible from bench to bedside, Cancer Gene Therapy by Viral and Non-viral Vectors is an absolutely vital book for physicians, clinicians, researchers, and students involved in this area of medicine.
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