my dads



Hogan Hilling, Don Hudson, Tom Konecny Dadly Dollar.. How Marketing to Dads will Increase Revenue and Strengthen Families Hogan Hilling, Don Hudson, Tom Konecny Dadly Dollar.. How Marketing to Dads will Increase Revenue and Strengthen Families Новинка

Hogan Hilling, Don Hudson, Tom Konecny Dadly Dollar.. How Marketing to Dads will Increase Revenue and Strengthen Families

DADLY Dollar$ will educate businesses and advertisers about an untapped consumer – dads! The book will also teach them how to embrace and connect with dads; market to dads; capitalize on the dads’ purchasing power; how marketing to dads will increase sales, revenue, profit, brand loyalty, stimulate the economy and, more importantly, strengthen family values. The idea of marketing to dads is as unconventional as a dad who chooses to relinquish his role as the primary breadwinner to become the primary caregiver for his family. But as the at-home dad movement has demonstrated since the birth of the National At-Home Dad Network in 1996, it has had a profound impact in the changing role of today’s modern dads who now view parenting as a shared responsibility. One of which is as the primary or part-time shopper for their families.Since dads represent half the parenting population this book raises the following questions: Why don’t companies view marketing to dads as an opportunity to increase revenue and potential profits? Why do companies and advertisers continue to ignore the purchasing power of dads? Why haven’t companies conducted extensive studies on how dads buy products and services and also how to reach and connect with dads?Research clearly shows that the dynamics of today’s families and role of parents continue to evolve. Yet, companies and advertisers continue to use old school marketing strategies with mom as its primary target audience.Yes, the thought of dads as a pot...
Robert Wolgemuth The Father.s Plan. A Bible Study for Dads Robert Wolgemuth The Father.s Plan. A Bible Study for Dads Новинка

Robert Wolgemuth The Father.s Plan. A Bible Study for Dads

Experience the Father's love and become a better dad.Married and single fathers will benefit from this study that explores the many issues facing dads from a biblical perspective. The Father's Plan: A Bible Study for Dads encourages men at every age and stage of life to strengthen their relationship with God, building a legacy of faith to leave for future generations. This seven-week study helps fathers explore fatherhood in the light of the Bible's teachings. The personal reflection questions will draw fathers into quality personal time with their Heavenly Father, and the group discussion questions will lead dads to reflect on their legacy and to grow in their God-given role.
Liezl De guzman From Stone to Gold. Greatness is for everyone you just have to work for it Liezl De guzman From Stone to Gold. Greatness is for everyone you just have to work for it Новинка

Liezl De guzman From Stone to Gold. Greatness is for everyone you just have to work for it

I believe that words are powerful enough to change and save lives. Poor or rich, we all face the same problems: the only difference is the magnitude. No matter your situation at this moment, have a dream. Keep that dream inside of you and believe that someday, somehow, your dream will transform into reality..... This is my story. When I feel down from time to time, I read my words to remind myself that although I have been through a lot, I have survived. Truly, words are powerful. There is so much we can change through our words, and that is the main reason why I have pursued my dream to write this book. I didn’t want to let that dream remain only a dream until God calls me home. I want to touch lives through my understanding. While we are here in a hostile world, we are prone to emptiness, dissatisfaction, and challenges of many kinds. It’s not wealth that satisfies us; rather, it’s the souls we touch though we have little or nothing. We don’t need to own the world to make a difference, for just a single word of inspiration can make this world a better place to live. Learn that there is power in words, dreams, determination, love, discipline, sacrifice, faith, health, gratitude, serving others, and last but not the least – the power of your pen. This book is for all the moms, single moms, dads, single dads, those who want to settle down, and our young generation, why new generation? Personally, I dare to dream in my tender age. Once again this is the best gift you could ever...
Owen Hart, Sean Julian I'll Love You For Ever (PB) Owen Hart, Sean Julian I'll Love You For Ever (PB) Новинка

Owen Hart, Sean Julian I'll Love You For Ever (PB)

Travel through the seasons with Polar Bear and Cub as they discover the world and the wonders within it. Although snow melts and leaves turn golden, Cub learns that a parent's love will never change. A beautiful, picture book celebration of the eternal bond between parent and child. Heart-warming illustrations from Sean Julian (A Friend Like You and My Dad!) bring Owen Hart's gentle, reassuring rhyming story to life. Perfect for both mums and dads to share with their little ones.
Little Golden Book: Daddy Stories Little Golden Book: Daddy Stories Новинка

Little Golden Book: Daddy Stories

Father knows best in this mini-treasury featuring three Little Golden books all about dads! This unique collection of daddy-themed Little Golden Books is a loving tribute to fathers. Favorites such as Daddies are here, along with We Help Daddy and Animal Daddies and My Daddy, both of which can only be found in this volume. Featuring classic art and text, as well as a beautiful gold spine, Little Golden Book Daddy Stories arrives just in time for Father's Day.
Jeffery Leving M. How to be a Good Divorced Dad. Being the Best Parent You Can Be Before, During and After the Break-Up Jeffery Leving M. How to be a Good Divorced Dad. Being the Best Parent You Can Be Before, During and After the Break-Up Новинка

Jeffery Leving M. How to be a Good Divorced Dad. Being the Best Parent You Can Be Before, During and After the Break-Up

1127.49 руб. или Купить в рассрочку!
Positive advice for divorced dads and their families The country's leading authority on fathers' rights Jeffery M. Leving presents a definitive how-to resource for divorced dads of any age, background, and marriage history. Leving offers targeted guidance and suggests techniques for staying connected with children and dealing with ex-wives—and in some cases a new girlfriend or the wife's new boyfriend—during the divorce and afterwards. This upbeat book offers good news for divorced dads and counters many of the myths that paint divorcing fathers as alienated, irresponsible, or absent. Includes advice for overcoming limited access to children with cooperative responses and legal remedies if necessary Reveals how to avoid depression and feelings of guilt that can cause a divorced dad to give up and lose connection with his kids Offers ideas for responding to an ex-wife's remarriage, moving, unfounded accusations, and other common issues Contains guidance for engaging in new relationships and possibly remarriage How to Be a Good Divorced Dad is practical and down-to-earth and offers dozens of real life examples of dads who have discovered the importance of staying involved in their children's lives.
Shirley Wheeldon Pocket Size Handbook for Dads Who Don.t Have a Clue. Shirley Wheeldon Pocket Size Handbook for Dads Who Don.t Have a Clue. Новинка

Shirley Wheeldon Pocket Size Handbook for Dads Who Don.t Have a Clue.

This light-hearted essential guide is for "Shell-shocked dads" who need a crash course on what they can expect to happen when they discover they are about to become a dad for the first time. The book is packed full of useful information, ideas and suggestions, which will make the new dad at least able to bluff his way through this magical experience and pretend he "has got a clue" what he is supposed to do, when and how.
Jonny Greenwood / Inherent Vice Jonny Greenwood / Inherent Vice Новинка

Jonny Greenwood / Inherent Vice

Track Listing: 1. Shasta 2.38 2. Vitamin C 3.31 3. Meeting Crocker Fenway 1.26 4. Here Comes the Ho-dads 2.10 5. Spooks 2.35 6. Shasta Fay 7.01 7. Les Fleur 3.16 8. The...
Балетки My&My My&My MY005AWIHR86 Балетки My&My My&My MY005AWIHR86 Новинка

Балетки My&My My&My MY005AWIHR86

Балетки My&My. Цвет: розовый. Материал: искусственная кожа, искусственный материал.Сезон: Весна-лето 2016. С бесплатной доставкой и примеркой на Lamoda.
Rossana Condoleo If You Want You Can Fly. An Inspirational and Motivational Book, Coaching Single Moms . Dads in their Quest for Love, Happiness and Fulfilling Relationships Rossana Condoleo If You Want You Can Fly. An Inspirational and Motivational Book, Coaching Single Moms . Dads in their Quest for Love, Happiness and Fulfilling Relationships Новинка

Rossana Condoleo If You Want You Can Fly. An Inspirational and Motivational Book, Coaching Single Moms . Dads in their Quest for Love, Happiness and Fulfilling Relationships

If coping with life is not an easy task for everyone, at certain stages, at least for a Single Parent, it becomes a daily act of heroism. This pleasant, uplifting and easy read provides Single Moms and Dads with personal focus and thought-provoking tips, entertaining guides and exercises helping them rediscover a life above and beyond just being a parent/child's taxi service or cash dispenser.Starting from Chapter 2., the book displays its full inspirational and motivational power and captivates the reader both visually and through the variety and appeal of its content: 24/7 Inner happiness, love, fulfilling relationships, problem solving, becoming and finding the right partner for life, (online) dating, surviving divorce/a breakup, creating quality time with children, a balanced - strong - confident Self, benefiting from experiences and much, much more.The built-in “My Life-Coaching Workbook”, including six multitask exercises, is an outstanding tool that enables Single Parents to learn, deepen and practice positive attitudes and behaviours right in the areas where they most need help: Self-Development, Dating and Single Parenting.The great number of targeted impulses, as well as the loving, caring and professional advice offered by the author, have a unique purpose: making Single Moms and Dads fit to FLY. Where? To higher levels of emotional well-being… up to a happier and more fulfilling life!
Printio My town - my rules Printio My town - my rules Новинка

Printio My town - my rules

Лонгслив — цвет: БЕЛЫЙ, пол: МУЖ.
Jan Joshi My Mind Sings. A Collection Of Poems Jan Joshi My Mind Sings. A Collection Of Poems Новинка

Jan Joshi My Mind Sings. A Collection Of Poems

The love of my work and the poems I write are my visualisation of my own life and life experiences I have had over the years.The love for lives and my experience with my family – makes me write my life in poem form.
Trevor A Harris My True-Life Story of Non-Hodgkin Lymphoma plus Amputation Trevor A Harris My True-Life Story of Non-Hodgkin Lymphoma plus Amputation Новинка

Trevor A Harris My True-Life Story of Non-Hodgkin Lymphoma plus Amputation

This story is of my unexpected life experience and my journey of Non-Hodgkin T-Cell Lymphoma, which resulted in the subsequent amputation of my left foot, and covers my progress over five hospitals plus my Chemotherapy treatment and my rehabilitation with Prosthetics, along with my life after hospital.
Majambu Mbikay Signposts of Hopes and Illusions Majambu Mbikay Signposts of Hopes and Illusions Новинка

Majambu Mbikay Signposts of Hopes and Illusions

This collection is a silo of my references and my reflexes, accumulated and assimilated over the years, which sustain me in my daily quest for understanding, and vaguely, very vaguely, define me in my hopes and my doubts. It is a collection of analects fetched out of my curriculum hominis, out of my career as a human being, and translated into the multiple languages of my learning. They are answers that trot into my mind, that never exhaust the questions, but question them forevermore, in a fast, almost absurd, carousel of questioning.
Printio My town - my rules Printio My town - my rules Новинка

Printio My town - my rules

Детская футболка классическая унисекс — цвет: БЕЛЫЙ, пол: МУЖ.
Printio My town - my rules Printio My town - my rules Новинка

Printio My town - my rules

Футболка классическая — цвет: БЕЛЫЙ, пол: МУЖ, качество: ЭКОНОМ.
Printio My town - my rules Printio My town - my rules Новинка

Printio My town - my rules

Футболка классическая — цвет: БЕЛЫЙ, пол: ЖЕН.
Printio My town - my rules Printio My town - my rules Новинка

Printio My town - my rules

Майка классическая — цвет: БЕЛЫЙ, пол: ЖЕН.
Printio My town - my rules Printio My town - my rules Новинка

Printio My town - my rules

Майка классическая — цвет: БЕЛЫЙ, пол: МУЖ.
Printio My town - my rules Printio My town - my rules Новинка

Printio My town - my rules

Футболка Wearcraft Premium Slim Fit — цвет: БЕЛЫЙ, пол: МУЖ.
Modern Talking Modern Talking. You're My Heart You're My Soul Modern Talking Modern Talking. You're My Heart You're My Soul Новинка

Modern Talking Modern Talking. You're My Heart You're My Soul

You`re My Heart, You`re My Soul; One In A Million; Chery Chery Lady…
Браслет My Little Pony Daisy Design My Little Pony Sweet Pony Браслет My Little Pony Daisy Design My Little Pony Sweet Pony Новинка

Браслет My Little Pony Daisy Design My Little Pony Sweet Pony

Модный и оригинальный детский браслет My Little Pony Sweet Pony
Walliams David Bad Dad Walliams David Bad Dad Новинка

Walliams David Bad Dad

Read David Walliams' latest bestselling children's book, Bad Dad, a fast and furious adventure for boys and girls aged 7-12. Beautifully illustrated by artistic genius Tony Ross. David Walliams' riches-to-rags story will have you on the edge of your seat and howling with laughter! Bad Dad is a fast and furious, heart-warming new children's book about a father and son on an adventure - and a thrilling mission to break an innocent man into prison . . . It's a high-speed cops-and-robbers adventure with heart and soul about a father and son taking on the villainous Mr Big - and winning! Dads come in all sorts of shapes and sizes. There are fat ones and thin ones, tall ones and short ones. There are young ones and old ones, clever ones and stupid ones. There are silly ones and serious ones, loud ones and quiet ones. Of course, there are good dads, and bad dads . . . Bestselling author David Walliams raced to the top of the book charts once again with Bad Dad, his tenth children's novel. Now available in paperback!
Chaz Thorne Single Dads Are Sexy. Your Guide to Thriving in Your First Solo Year Chaz Thorne Single Dads Are Sexy. Your Guide to Thriving in Your First Solo Year Новинка

Chaz Thorne Single Dads Are Sexy. Your Guide to Thriving in Your First Solo Year

Single Dads Are Sexy: Your Guide to Thriving in Your First Solo Year is for soon-to-be or recently single fathers.A quick and easy to read guide of life hacks, advice, and stories to amuse and inspire from an author who has been there and done that.Written by an internationally recognized storyteller and business strategist, it guides men through the four distinct phases they’ll go through after their relationship breakdown and the tactics required to emerge at the end of the first year positively redefined.This book gives fathers the confidence they need to embrace the challenges and rewards of single parenting.
Shana Smith Meditation for Moms and Dads 108 Tips for Parents and Caregivers Shana Smith Meditation for Moms and Dads 108 Tips for Parents and Caregivers Новинка

Shana Smith Meditation for Moms and Dads 108 Tips for Parents and Caregivers

Meditation Practice for Moms and Dads: 108 Tips for Parents and Caregivers boldly claims that a thriving meditation practice is not only possible, but an absolute must for the parent/householder. It isn't an empty claim. The author, Shana Smith, is doing it. Her journey is profound, funny, and fabulous. This entertaining combination of tips, real-parent stories, and poetry demonstrates that parents can squelch the mindset of ""I can't"" to ""I will,"" and celebrate the opportunity to embrace parenthood and worldly life itself as a vital spiritual practice."
Printio my death is my death Printio my death is my death Новинка

Printio my death is my death

Футболка Wearcraft Premium Slim Fit — цвет: ЧЁРНЫЙ, пол: МУЖ.
Блокнот My notebook. My rules (красный) (комплект с полусупером) Блокнот My notebook. My rules (красный) (комплект с полусупером) Новинка

Блокнот My notebook. My rules (красный) (комплект с полусупером)

My notebook. My rules. Блокнот (синий) (комплект с полусупером)
Printio My town - my rules Printio My town - my rules Новинка

Printio My town - my rules

Футболка Wearcraft Premium — цвет: БЕЛЫЙ, пол: ЖЕН.
Printio My town - my rules Printio My town - my rules Новинка

Printio My town - my rules

Толстовка Wearcraft Premium унисекс — цвет: МЕЛАНЖ, пол: МУЖ.
Tony Ross Bad Dad Tony Ross Bad Dad Новинка

Tony Ross Bad Dad

The new heart-warming and hilariously brilliant story from number one bestselling author David Walliams. Beautifully illustrated by artistic genius, Tony Ross.Dads come in all sorts of shapes and sizes.There are fat ones and thin ones, tall ones and short ones.There are young ones and old ones, clever ones and stupid ones.There are silly ones and serious ones, loud ones and quiet ones.Of course, there are good dads, and bad dads . . .A high-speed cops and robbers adventure with heart and soul about a father and son taking on the villainous Mr Big – and winning!This riches-to-rags story will have you on the edge of your seat and howling with laughter!Bad Dad is a fast and furious, heart-warming story of a father and son on an adventure – and a thrilling mission to break an innocent man into prison!
Кукла Dolls Loko My Lovely Кукла Dolls Loko My Lovely Новинка

Кукла Dolls Loko My Lovely

Кукла My Lovely 24 см Dolls Loko
E M Leist Finding Mary E M Leist Finding Mary Новинка

E M Leist Finding Mary

One month after the birth of my second child, at age 22, I disappeared, emerging in a hospital four days later not knowing who I was and with virtually no memory of my early life.A forty year quest followed in search of the truth of my life - my 'Finding Mary'.My first working title was 'Living a Lie' because that is what I constantly felt my whole life was. However, I was persuaded that title may give the impression my story was deceitful. It then became 'The Lost Child' - in reference to the child I never knew. But once diagnosed with Structural Dissociation I identified my two 'sides', Liz, my ANP and Mary, my EP. It became 'Finding Mary' to acknowledge what Mary experienced and my, Liz's final awareness and understanding.
My Daddy My Daddy Новинка

My Daddy

My name is Peppa and this book is all about my daddy/ My daddy is very funny and he laughs lots and lots. (Especially when he plays with me and my little brother, George). Read this funny book to find out all the things we love about our daddy.
Annie Farmer My Country Story. Growing up as the Farmer.s Daughter Annie Farmer My Country Story. Growing up as the Farmer.s Daughter Новинка

Annie Farmer My Country Story. Growing up as the Farmer.s Daughter

My father was almost murdered by my uncle. My uncle was in jail and got a message to my parents, which he wrote on a cigarette pack that was unfolded, to get him out of jail.
Набор игровой My Little Pony My Little Pony MP002XC006GK Набор игровой My Little Pony My Little Pony MP002XC006GK Новинка

Набор игровой My Little Pony My Little Pony MP002XC006GK

Набор игровой My Little Pony. Цвет: мультиколор. Сезон: Весна-лето 2019. С бесплатной доставкой и примеркой на Lamoda.
Набор игровой My Little Pony My Little Pony MP002XC006GO Набор игровой My Little Pony My Little Pony MP002XC006GO Новинка

Набор игровой My Little Pony My Little Pony MP002XC006GO

Набор игровой My Little Pony. Цвет: мультиколор. Сезон: Весна-лето 2019. С бесплатной доставкой и примеркой на Lamoda.
Cindy Toth THE GIFT OF MY HEART TO YOURS Cindy Toth THE GIFT OF MY HEART TO YOURS Новинка

Cindy Toth THE GIFT OF MY HEART TO YOURS

This is a collection of more of my work most of the poems are written about my family and my pets. There are a mixture of themes throughout the collection.There are two stories I tried my hand at short story writing. I mostly have written again my feelings and my emotions in poems. Hope you will enjoy my second collection of poetry.There is some Christmas poems and there is a poem about my marriage, the happiness I feel about the Holiday season and my joy of getting married to my best friend and soul mate.
Candace Blaney My Mind, My Thoughts Candace Blaney My Mind, My Thoughts Новинка

Candace Blaney My Mind, My Thoughts

Welcome to another collection of poems. I'm Just here to touch your soul. So step into my world, my mind, my thoughts,and lets see if we can bond.
Veronica Nagorny Petrichords Veronica Nagorny Petrichords Новинка

Veronica Nagorny Petrichords

from the worst of my life to the best of my life in the span of two coversheartstrings transcribed into poetrywords smithed for youmy petrichor, my chord, my music, my muse
Слипоны My Little Pony My Little Pony MP002XG00I1W Слипоны My Little Pony My Little Pony MP002XG00I1W Новинка

Слипоны My Little Pony My Little Pony MP002XG00I1W

Слипоны My Little Pony. Цвет: синий. Материал: текстиль.Сезон: Весна-лето 2019. С бесплатной доставкой и примеркой на Lamoda.
Набор игровой My Little Pony My Little Pony MP002XC006GI Набор игровой My Little Pony My Little Pony MP002XC006GI Новинка

Набор игровой My Little Pony My Little Pony MP002XC006GI

Набор игровой My Little Pony. Цвет: мультиколор. Сезон: Весна-лето 2019. С бесплатной доставкой и примеркой на Lamoda.
Набор игровой My Little Pony My Little Pony MP002XC006UI Набор игровой My Little Pony My Little Pony MP002XC006UI Новинка

Набор игровой My Little Pony My Little Pony MP002XC006UI

Набор игровой My Little Pony. Цвет: розовый. Сезон: Весна-лето 2019. С бесплатной доставкой и примеркой на Lamoda.
Набор игровой My Little Pony My Little Pony MP002XC006GG Набор игровой My Little Pony My Little Pony MP002XC006GG Новинка

Набор игровой My Little Pony My Little Pony MP002XC006GG

Набор игровой My Little Pony. Цвет: мультиколор. Сезон: Весна-лето 2019. С бесплатной доставкой и примеркой на Lamoda.
Набор игровой My Little Pony My Little Pony MP002XC006GL Набор игровой My Little Pony My Little Pony MP002XC006GL Новинка

Набор игровой My Little Pony My Little Pony MP002XC006GL

Набор игровой My Little Pony. Цвет: мультиколор. Сезон: Весна-лето 2019. С бесплатной доставкой и примеркой на Lamoda.
Набор игровой My Little Pony My Little Pony MP002XC006GJ Набор игровой My Little Pony My Little Pony MP002XC006GJ Новинка

Набор игровой My Little Pony My Little Pony MP002XC006GJ

Набор игровой My Little Pony. Цвет: мультиколор. Сезон: Весна-лето 2019. С бесплатной доставкой и примеркой на Lamoda.
Neil WJ Smith Fun Kids Activities At Home Neil WJ Smith Fun Kids Activities At Home Новинка

Neil WJ Smith Fun Kids Activities At Home

Here are some truly fun and convenient kids' activities with the emphasis on saving money by focusing on easy creative kids activities at home. And since they are mostly 'natural' you'll be using the free resources provided abundantly by Nature (and your pantry). I have a unique interest and expertise in finding fun kids activities at home. For most grandfathers having grand children means a time of just enjoying the occasional visit. Not the case when I became a full time live-in grandfather to my newborn granddaughter. In the end, at my own house, I spent more quality time with her than even most Dads do in a lifetime. This meant remembering, and finding, new and fun activities to share. This time sharing activities from the day after she was born to a schoolgirl nudging teenager years, became one of the best times of my life. And the activities we shared helped to make it so.
Idell Stenger My Personal Walk With God Idell Stenger My Personal Walk With God Новинка

Idell Stenger My Personal Walk With God

God is the center of my life—all throughout my life from my beginning until he takes me home one day. He truly walked each step with me and guided my path. Sometimes, it was real rough, but he never left me. For that, I am truly thankful, and I owe everything to Jesus Christ my Savior.
Susan Joyner-Stumpf MY LIFE IN PROSE, A Collection Of My Short Stories Susan Joyner-Stumpf MY LIFE IN PROSE, A Collection Of My Short Stories Новинка

Susan Joyner-Stumpf MY LIFE IN PROSE, A Collection Of My Short Stories

My Life In Prose, A Collection Of My Short Stories, is a collection of all my best short stories, both Fiction and Non-Fiction, collected in One Book.
Unode50 Позолоченный браслет «My talisman», из коллекции My luck Unode50 Unode50 Позолоченный браслет «My talisman», из коллекции My luck Unode50 Новинка

Unode50 Позолоченный браслет «My talisman», из коллекции My luck Unode50

Позолоченный браслет с подвесками-кристаллами пастельно-розовых оттенков. Коллекция My Luck о путешествии вглубь себя, о духовной силе амулетов и природных камней. Моя удача в моих руках.
Unode50 Серебристое колье «My talisman», из коллекции My luck Unode50 Unode50 Серебристое колье «My talisman», из коллекции My luck Unode50 Новинка

Unode50 Серебристое колье «My talisman», из коллекции My luck Unode50

Двойное колье, покрытое серебром, с подвесками-глазами, инкрустированными розовыми кристаллами. Коллекция My Luck о путешествии вглубь себя, о духовной силе амулетов и природных камней. Моя удача в моих руках.
Набор игровой My Little Pony My Little Pony MP002XC006GM Набор игровой My Little Pony My Little Pony MP002XC006GM Новинка

Набор игровой My Little Pony My Little Pony MP002XC006GM

Набор игровой My Little Pony. Цвет: мультиколор. Сезон: Весна-лето 2019. С бесплатной доставкой и примеркой на Lamoda.
Набор игровой My Little Pony My Little Pony MP002XC006GN Набор игровой My Little Pony My Little Pony MP002XC006GN Новинка

Набор игровой My Little Pony My Little Pony MP002XC006GN

Набор игровой My Little Pony. Цвет: мультиколор. Сезон: Весна-лето 2019. С бесплатной доставкой и примеркой на Lamoda.

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DADLY Dollar$ will educate businesses and advertisers about an untapped consumer – dads! The book will also teach them how to embrace and connect with dads; market to dads; capitalize on the dads’ purchasing power; how marketing to dads will increase sales, revenue, profit, brand loyalty, stimulate the economy and, more importantly, strengthen family values. The idea of marketing to dads is as unconventional as a dad who chooses to relinquish his role as the primary breadwinner to become the primary caregiver for his family. But as the at-home dad movement has demonstrated since the birth of the National At-Home Dad Network in 1996, it has had a profound impact in the changing role of today’s modern dads who now view parenting as a shared responsibility. One of which is as the primary or part-time shopper for their families.Since dads represent half the parenting population this book raises the following questions: Why don’t companies view marketing to dads as an opportunity to increase revenue and potential profits? Why do companies and advertisers continue to ignore the purchasing power of dads? Why haven’t companies conducted extensive studies on how dads buy products and services and also how to reach and connect with dads?Research clearly shows that the dynamics of today’s families and role of parents continue to evolve. Yet, companies and advertisers continue to use old school marketing strategies with mom as its primary target audience.Yes, the thought of dads as a pot...
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