new product success stories



Kenneth Kahn B. The PDMA Handbook of New Product Development Kenneth Kahn B. The PDMA Handbook of New Product Development Новинка

Kenneth Kahn B. The PDMA Handbook of New Product Development

10734.61 руб.
New Product Development is one of the most important challenges facing organizations today. The Product Development and Management Association (PDMA) Handbook of New Product Development 3rd Edition provides an exceptional review of cutting edge topics for both new and experienced product development leaders. It offers a comprehensive and updated guide to the practices, processes and tools critical to achieving and sustaining new product/service development success in today’s world, delivering valuable information about the fundamentals as well as emerging practices such as venturing, virtual product development and the use of social media in NPD. As the premier global advocate for professionals and organizations working in the fields of new product/service development, PDMA has assembled in the Handbook unique content on the critical aspects of product development success including its 2012 Best Practices Research, Lessons Learned from its Outstanding Corporate Innovator Award Winners and keys to success from organizations with proven innovation track records. The 3rd Edition is an essential reference for anyone with responsibility for product development activities, from novices looking for fundamentals to experts seeking insights on emerging concepts, and is relevant for all functions and all product/service industries.
Raffaele Aledda Key Success Factors of New Products / Product Innovations Raffaele Aledda Key Success Factors of New Products / Product Innovations Новинка

Raffaele Aledda Key Success Factors of New Products / Product Innovations

3164 руб.
Bachelor Thesis from the year 2007 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,7, International University of Applied Sciences Bad Honnef - Bonn, language: English, abstract: The new information age has seen an impressive shift to global markets and cross-border competition, resulting in customers increased expectations for higher quality products, competitive prices and better and faster services. Hence, companies aiming at striving success are focussing more and more on generating fast, innovative, and efficient solutions to satisfy customers' expectations and to create value for shareholder. In view of that, the quest for new products capable to bestow the company with the differential advantage to position itself against its competitors has never been more critical than ever before. However, although innovations are generally seen as the engine of growth, only a small number survive the first year and generate significant value for shareholders. Thus, managers all around the world are keen to identify key factors of success to reduce uncertainty in the new product development process. Yet, history teaches us that product innovation is a complex and dynamic process whose success is difficult to measure, to forecast and which call for talented managers capable to identify and harmonize an array of exogenous, endogenous and consumer perception factors of success simultaneously. Most notably, consume...
Frank Carbajal Building the Latino Future. Success Stories for the Next Generation Frank Carbajal Building the Latino Future. Success Stories for the Next Generation Новинка

Frank Carbajal Building the Latino Future. Success Stories for the Next Generation

2544.5 руб.
An inspiring collection of success stories from the country's most prominent Latinos, Building the Latino Future offers and inspiration and advice for Latinos in any industry who want to succeed spectacularly. The future is bright for America?s Latino community; this book lets you learn from the success of such luminaries as actor Edward James Olmos, New Mexico Governor Bill Richardson, former housing secretary Henry Cisneros, NPR correspondent Ray Suarez, and many more.
Arboleda Hugo Model-Driven and Software Product Line Engineering Arboleda Hugo Model-Driven and Software Product Line Engineering Новинка

Arboleda Hugo Model-Driven and Software Product Line Engineering

11052.67 руб.
Many approaches to creating Software Product Lines have emerged that are based on Model-Driven Engineering. This book introduces both Software Product Lines and Model-Driven Engineering, which have separate success stories in industry, and focuses on the practical combination of them. It describes the challenges and benefits of merging these two software development trends and provides the reader with a novel approach and practical mechanisms to improve software development productivity. The book is aimed at engineers and students who wish to understand and apply software product lines and model-driven engineering in their activities today. The concepts and methods are illustrated with two product line examples: the classic smart-home systems and a collection manager information system.
Bhushan Kachru The Success of Failure Bhushan Kachru The Success of Failure Новинка

Bhushan Kachru The Success of Failure

2677 руб.
A self-help guide to convert failures into success• Is Empowering and Motivating• Provides practical tips and techniques • Is a reserve of true failure-success stories• Is not a quick fix! • Has author's personal experiences and examples • Gives practical ways to convert Failures into Success
Marty Cagan INSPIRED. How to Create Tech Products Customers Love Marty Cagan INSPIRED. How to Create Tech Products Customers Love Новинка

Marty Cagan INSPIRED. How to Create Tech Products Customers Love

1987.89 руб.
How do today’s most successful tech companies—Amazon, Google, Facebook, Netflix, Tesla—design, develop, and deploy the products that have earned the love of literally billions of people around the world? Perhaps surprisingly, they do it very differently than the vast majority of tech companies. In INSPIRED, technology product management thought leader Marty Cagan provides readers with a master class in how to structure and staff a vibrant and successful product organization, and how to discover and deliver technology products that your customers will love—and that will work for your business. With sections on assembling the right people and skillsets, discovering the right product, embracing an effective yet lightweight process, and creating a strong product culture, readers can take the information they learn and immediately leverage it within their own organizations—dramatically improving their own product efforts. Whether you’re an early stage startup working to get to product/market fit, or a growth-stage company working to scale your product organization, or a large, long-established company trying to regain your ability to consistently deliver new value for your customers, INSPIRED will take you and your product organization to a new level of customer engagement, consistent innovation, and business success. Filled with the author’s own personal stories—and profiles of some of today’s most-successful product managers and technology-powered product companies, including Adobe, Apple, BBC, Google, Microsoft, and Netflix—INSPIRED will show you how to turn up the dial of your own product efforts, creating technology products your customers love. The first edition of INSPIRED, published ten years ago, established itself as the primary reference for technology product managers, and can be found on the shelves of nearly every successful technology product company worldwide. This thoroughly updated second edition shares the same objective of being the most valuable resource for technology product managers, yet it is completely new—sharing the latest practices and techniques of today’s most-successful tech product companies, and the men and women behind every great product.
New-Product Diffusion Models (International Series in Quantitative Marketing, Vol 11) New-Product Diffusion Models (International Series in Quantitative Marketing, Vol 11) Новинка

New-Product Diffusion Models (International Series in Quantitative Marketing, Vol 11)

8772 руб.
Product sales, especially for new products, are influenced by many factors. These factors are both internal and external to the selling organization, and are both controllable and uncontrollable. Due to the enormous complexity of such factors, it is not surprising that product failure rates are relatively high. Indeed, new product failure rates have variously been reported as between 40 and 90 percent. Despite this multitude of factors, marketing researchers have not been deterred from developing and designing techniques to predict or explain the levels of new product sales over time. The proliferation of the internet, the necessity or developing a road map to plan the launch and exit times of various generations of a product, and the shortening of product life cycles are challenging firms to investigate market penetration, or innovation diffusion, models. These models not only provide information on new product sales over time but also provide insight on the speed with which a new product is being accepted by various buying groups, such as those identified as innovators, early adopters, early majority, late majority, and laggards. New Product Diffusion Models aims to distill, synthesize, and integrate the best thinking that is currently available on the theory and practice of new product diffusion models. This state-of-the-art assessment includes contributions by individuals who have been at the forefront of developing and applying these models in industry. The book's twelve...
David Lavinsky Start at the End. How Companies Can Grow Bigger and Faster by Reversing Their Business Plan David Lavinsky Start at the End. How Companies Can Grow Bigger and Faster by Reversing Their Business Plan Новинка

David Lavinsky Start at the End. How Companies Can Grow Bigger and Faster by Reversing Their Business Plan

1520.74 руб.
Re-focus your business plan and achieve the success your business deserves Business owners, and their teams, often lose their way in the midst of the day-to-day stress of generating sales and profits. Whether your goal is selling millions of your product, expanding operations to a new location, or generating more profits, Start at the End offers a unique approach and action steps for business owners and entrepreneurs to redevelop your business plan and achieve ultimate success. You'll learn how to re-create your long-term vision and then make continuous progress in achieving that vision while continuing to hit your short-term goals. Start at the End offers inspiring stories of other entrepreneurs who have achieved significant success in this area, as well as easy-to-follow exercises and next steps. Shows how to develop a realistic business and financial model based on market data Explains how to identify and pursue new opportunities, raise capital, and build growth strategies Start at the End gives business owners a chance to take a step back, re-evaluate your business, and redesign your business plan to achieve the success you dreamed of when you first launched your company.
Paul Finck Be a Success Maverick. How Ordinary People Do It Different To Achieve Extraordinary Results Paul Finck Be a Success Maverick. How Ordinary People Do It Different To Achieve Extraordinary Results Новинка

Paul Finck Be a Success Maverick. How Ordinary People Do It Different To Achieve Extraordinary Results

1202 руб.
Several powerhouse authors sharing their inspirational "Success Maverick" stories concerning their individual success and what they have done different through their lives to create the results they have achieved. An absolute must read for anyone who wants to be successful in life.
Nick Passig Freelance Success Stories. How to Get Online Jobs, Earn Big Profits, and Work from Home Nick Passig Freelance Success Stories. How to Get Online Jobs, Earn Big Profits, and Work from Home Новинка

Nick Passig Freelance Success Stories. How to Get Online Jobs, Earn Big Profits, and Work from Home

1514 руб.
In Freelance Success Stories, leading Internet consultant Nick Passig offers twelve success stories for making serious money from freelancing -- even if you're a freelance novice. Passig offers hand-picked stories from successful freelancers around the world, who use timeless principles of online contracting that you must learn to increase the odds of your freelance success. He also provides strategies, techniques, and philosophy for achieving the life you dream about no matter where you live. Learn how to:• Launch a freelance business in hours -- not days and weeks • Find legitimate online jobs and actually get paid• Earn freelance profits your first day -- starting from scratch• Double the amount you earn doing freelance work online• Drive traffic to your freelance profiles 24/7/365• How to deliver A+ service and get customers to beg for more• Deliver your services from any Internet-connected computer• Learn recipes for freelance success from all over the world• And much, much more
Don Campbell R. 51 Success Stories from Canadian Real Estate Investors Don Campbell R. 51 Success Stories from Canadian Real Estate Investors Новинка

Don Campbell R. 51 Success Stories from Canadian Real Estate Investors

1785.79 руб.
51 Success Stories from Canadian Real Estate Investors chronicles the incredible successes – and near-misses – of Canadian investors who employ strategies designed by Canada's best-selling real estate author, Don R. Campbell. In his first two best-sellers, Real Estate Investing in Canada and 97 Tips for Canadian Real Estate Investors, Campbell shows what it takes to succeed in real estate investing. In his third book, Campbell casts a spotlight on the success stories of investors as well as exploring examples of occasions when investing initiatives do not go so well. In his assessments, Campbell illustrates how to avoid these circumstances and what to learn from them. The end result is further proof that Campbell's time-proven techniques and in-depth knowledge are essential reading for every real estate investor in Canada.
Jim McDonald Behavioral Strengths . Employment Strategies. Augmenting Career Success Jim McDonald Behavioral Strengths . Employment Strategies. Augmenting Career Success Новинка

Jim McDonald Behavioral Strengths . Employment Strategies. Augmenting Career Success

2189 руб.
Behavioral Strengths and Employment Strategies represents the author's "reverse engineering" of more than forty years of recruiting and employment management. The book describes career progression as the integration of two levels of self: the behavioral and the strategic. In the author's opinion, based on years of recruiting for a number of important corporations, occupational success is related to five self-strengths, and five practical employment strategies. When integrated, the product of behavioral strengths and practical employment strategies can result in life-long occupational success.
Ho Trong Tan (Jason), Ruhe Guenther When-to-release Planning in consideration of Technical Debt Ho Trong Tan (Jason), Ruhe Guenther When-to-release Planning in consideration of Technical Debt Новинка

Ho Trong Tan (Jason), Ruhe Guenther When-to-release Planning in consideration of Technical Debt

9352 руб.
When-to-release a product is crucial to the success of software products in the increasingly continuous and real-time environment of Software. With the shortened timeline, how can team effectively manage the quality of their product, and utilize Technical Debt? This book, inspired by the Best practices in the field, couple with real world case studies, will explore such relationships and suggest recommendations for product and project managers to optimize and maximize the offered business values of the release, and minimize their technical debt.
Passionate Parents. Real life stories of success against the odds Passionate Parents. Real life stories of success against the odds Новинка

Passionate Parents. Real life stories of success against the odds

1052 руб.
Read the stories of entrepreneurs in Perth who are raising families. Read how they struggle with the ups and downs of building a business while splitting their time, raising children with all the stresses that entails.Be inspired by their stories as they share the successes and failures of their journeys.
Wayne Greene From Product Management To Product Leadership. The Advanced Use Cases Wayne Greene From Product Management To Product Leadership. The Advanced Use Cases Новинка

Wayne Greene From Product Management To Product Leadership. The Advanced Use Cases

1489 руб.
From Product Management to Product Leadership: The Advanced Use Cases takes on the critical organization role of Product Management with forwards by product and service leaders Flint Brenton, Rodrigo Flores and Dan Cohen. Building upon Silicon Valley lessons in leading Product Management organizations, the book’s narrative reveals the hidden thinking that links business strategy to its successful execution. The book is organized into 5 chapters including: Advanced Thinking in Product Management, The Leadership Challenge in External Interactions, Leading with Technology and Channel Partners, Mergers and Acquisitions - The Product Angle and Product Portfolio Management, and How to Achieve Long Term Success. The reader will gain from several experts in the field, as they recall successes, challenges, opportunities, and pitfalls they have experienced and witnessed in their collective experiences. From exploring business philosophy to gleaning pragmatic tips, readers will experience a novel approach as they hone their product leadership skills.
Brian Lawley, Greg Cohen 42 Rules of Product Management (2nd Edition). Learn the Rules of Product Management from Leading Experts Around the World Brian Lawley, Greg Cohen 42 Rules of Product Management (2nd Edition). Learn the Rules of Product Management from Leading Experts Around the World Новинка

Brian Lawley, Greg Cohen 42 Rules of Product Management (2nd Edition). Learn the Rules of Product Management from Leading Experts Around the World

2902 руб.
'42 Rules of Product Management (2nd Edition)' is a collection of product management wisdom from forty experts from around the world. The goal of this book is to expose you to the wisdom and knowledge from a group of the world's leading product management experts. Among the contributors, there are leading authors, professors, CEOs and vice presidents, bloggers, consultants, trainers, and even a few salespeople and engineers. In total, there are over five centuries of collected wisdom represented here.The contributors each share one rule they think is critical to succeed in product management based on their hands-on product management and product marketing experience with companies such as Apple, eBay, Intuit, SAP, and Yahoo!.Packed with pearls of product management wisdom, this book has something for everyone. You will learn: How to focus on market needs, not just individual requests How to clarify your product positioning before your next big decision How to align your product strategy with company strategy -- and then sell it Why agility is the key to product management success Why great execution trumps a great product ideaBest of all, it was written with the busy product manager in mind. Each rule is kept to two pages and designed to stand-on its own. The rules can be read in any order. In less than five minutes a day, you can learn from forty of the best product managers in the world. Whether you are a seasoned and experienced product manager or are just star...
APARNA A TEMBULKAR MARKETING MANAGEMENT APARNA A TEMBULKAR MARKETING MANAGEMENT Новинка

APARNA A TEMBULKAR MARKETING MANAGEMENT

2914 руб.
1 New Product Development and Product Life Cycle 2 Price 3 Place 4 Promotion 5 Marketing Planning And Control
Robert Flöting Risk taking in research and development activities and patenting after gain or loss experiences Robert Flöting Risk taking in research and development activities and patenting after gain or loss experiences Новинка

Robert Flöting Risk taking in research and development activities and patenting after gain or loss experiences

1264 руб.
Seminar paper from the year 2005 in the subject Business economics - Business Management, Corporate Governance, grade: 1,7, Humboldt-University of Berlin (Entrepreneurship / Innovationmanagement), course: Seminar on Innovation Theory, 22 entries in the bibliography, language: English, abstract: 1 IntroductionThis seminar paper deals with the descriptive decision theory, which tries to show the actual decision behavior especially of ENTREPRENEURS. The question I particular examine is whether research and development activities and patenting is influenced by prior gain or loss experiences of entrepreneurs. This paper objective is to attain an empirically confirmation for this hypothesis. To make this possible I will turn out the evolutionary steps of strategic choice behavior models and show in an experimental study that prior gain or loss experiences have a considerable and significant impact on entrepreneurial risk taking and, as I will show later, as well on research and development activities.2 MotivationTo examine entrepreneurial decision behavior under risk and after personal gain or loss experiences, we should take into account that research and development activities, in sense of developing a new product or product idea and the following placing of the innovation within the market, is obviously quite more risky then a `simple´ product-innovation. Empirical studies show that success of innovative product ideas is indicated by exceptionally low success probabilities about...
Bryan Rice Short Stories from a Short Attention Span Bryan Rice Short Stories from a Short Attention Span Новинка

Bryan Rice Short Stories from a Short Attention Span

1802 руб.
Short Stories from a Short Attention Span is exactly what it seems. It is a collection of stories that are too short to be turned into novels, partially because of the author’s short attention span. These stories were written purely for fun or to be used in sermons or messages. Most of the stories attempt to teach morals and convey biblical teachings, but others are just the product of my imagination.
The Penguin Book of the Contemporary British Short Story The Penguin Book of the Contemporary British Short Story Новинка

The Penguin Book of the Contemporary British Short Story

1576 руб.
'Sometimes - not often - a book comes along that feels like Christmas. Philip Hensher's timely, but timeless, selection of the best short stories from the past 20 years is that kind of book. His introduction is as enriching as anything that has been published this year' Sunday Times A spectacular treasury of the best British short stories published in the last twenty years We are living in a particularly rich period for British short stories. Despite the relative lack of places in which they can be published, the challenge the medium represents has attracted a host of remarkable, subversive, entertaining and innovative writers. Philip Hensher, following the success of his definitive Penguin Book of British Short Stories, has scoured a vast trove of material and chosen thirty great stories for this new volume of works written between 1997 and the present day.
Bud Bilanich 42 Rules to Jumpstart Your Professional Success (2nd Edition). A Common Sense Guide to Career Success Bud Bilanich 42 Rules to Jumpstart Your Professional Success (2nd Edition). A Common Sense Guide to Career Success Новинка

Bud Bilanich 42 Rules to Jumpstart Your Professional Success (2nd Edition). A Common Sense Guide to Career Success

2889 руб.
'42 Rules to Jumpstart Your Personal and Professional Success (2nd Edition)' is a guide to common sense career development, entrepreneurial achievement and life skills. Author Bud Bilanich, The Common Sense Guy, has been helping people succeed for over 30 years. He's spent the last 10 years studying successful people, cracking the code to success. He shares what he's learned in this book. Bud shares stories of personal and professional triumphs and failures and what he learned from them. He also tells other people's stories that he finds inspiring. Written in a straightforward, common sense manner, '42 Rules to Jumpstart Your Personal and Professional Success (2nd Edition)' provides the reader with practical, down to earth advice on how to create a successful life and career. In this book you will learn how to:take responsibility for your life and careerbecome more self confidentcreate positive personal impactbecome and outstanding performerbecome a dynamic communicatorbecome more interpersonally competent. Others have called Bud's writing on personal and professional success, "brilliant," "authentic yet forceful," "practical and actionable," and "easily readable wisdom." Get your own copy of 42 Rules to Jumpstart Your Personal and Professional Success (2nd Edition) and see for yourself.
The Ferrari Book. Passion for Design The Ferrari Book. Passion for Design Новинка

The Ferrari Book. Passion for Design

5300 руб.
Success is not founded on miracles, but is almost always the product of a clear concept--the pinnacle of an ambitious, even stridently innovative idea. However, the aura of...
Tharashasank Davuluru OSS success factors when going open Tharashasank Davuluru OSS success factors when going open Новинка

Tharashasank Davuluru OSS success factors when going open

8652 руб.
Adoption of Open Source Software involves more than using OSS products and this has marked a new trend in software development. This new practice has potential benefits while introducing peculiar practical challenges in software development; particularly in areas concerning OSS selection. This involves OSS search and establishment of selection criteria which selects the best OSS product that matches the system requirements. These challenges have also introduced significant bottlenecks into software development industry. In order to mitigate or solve these problems, there is a need to identify OSS success factors for any software development firm that wants to go OPEN. This thesis aims to investigate the benefits and limitations of adopting OSS and to identify success factors that lead to the benefits of OSS in software development. Systematic literature review, through searches in library databases, was used to review empirical studies on OSS success factors when going OPEN. The data was extracted and synthesized from the selected papers for analysis. Mapping was used to obtain information concerning the OSS success factors when going OPEN.
Jason Broadwater Old Town New World Jason Broadwater Old Town New World Новинка

Jason Broadwater Old Town New World

1514 руб.
The Internet, cowork, urban renewal, the creative class, collaboration, and the punk rock economy comprise tomorrow's Main Streets of small town USA. Old Town New World is a glimpse into a new cultural era in our nation, called by author Jason Broadwater The Connectivity Age. Written through personal stories, experiences, and musings on both broad shifts and specific tactics for economic development success in small cities, Old Town New World is part treatise, part memoir, and part case study of Rock Hill, SC.
Vik Venkatraman Inspired!. Take Your Product Dream from Concept to Shelf Vik Venkatraman Inspired!. Take Your Product Dream from Concept to Shelf Новинка

Vik Venkatraman Inspired!. Take Your Product Dream from Concept to Shelf

1785.79 руб.
The definitive reference guide for developing, launching, and rolling out a new product Each year, thousands of new products are introduced to market. Most fail. What's worse is it doesn't have to be this way. The fact is product failure is rarely the result of either a lack of need or desire for a product, but, rather, is due to an entrepreneur who lacks the know-how to successfully develop, launch and rollout his or her product. Inspired! Take Your Product Dream from Concept to Shelf helps entrepreneurs to successfully navigate the marketplace, avoiding the common mistakes most people make, while finding traction faster, and building an attractive brand that players across the value chain will want will want to buy. Provides readers with inspiring true stories and anecdotes, as well as insightful interviews with top entrepreneurs and merchandisers Presents invaluable research as to producers, designers, distributors, and retailers Divided into three easy-to-follow sections – Development, Launch, and Rollout With unemployment hovering around 10%, many individuals are turning to the world of entrepreneurship. Now more than ever individuals, start-ups, and small businesses need expert guidance on how to bring their products from concept to shelf. Inspired! provides that guidance.
Olivia Rud Parr Business Intelligence Success Factors. Tools for Aligning Your Business in the Global Economy Olivia Rud Parr Business Intelligence Success Factors. Tools for Aligning Your Business in the Global Economy Новинка

Olivia Rud Parr Business Intelligence Success Factors. Tools for Aligning Your Business in the Global Economy

3309.84 руб.
Praise for Business Intelligence Success Factors: Tools for Aligning your business in the Global Economy «Olivia Parr Rud does a remarkable job of weaving together many topics in a strategic way. As 'quants,' we're fascinated with data and fact-based decision-making. But success only comes when you consider the human factor, especially effective communications. Making topics like evolutionary biology, complexity science, and systems thinking relevant for business success is a unique and compelling view. As Max Frisch said, 'We hired workers and human beings came instead.'» —Anne Milley, Senior Director, Technology Product Marketing, SAS «Business Intelligence Success Factors is a must-read for anyone implementing BI on an organizational level. This book explains the business landscape and the underlying reasons for our current volatility, offering clear guidance on navigating our information rich global economy.» —Ron Powell, Editorial Director, Business Intelligence Network Transform challenges into opportunities with emerging Business Intelligence technologies Written by an expert in data mining and statistical analysis, this valuable resource unveils the connection between the increased use of BI and the need for new, proven theories and models in BI, as well as the guidance to implement them successfully in your organization. Are you ready to become adaptable? Learn how to harness today's rapidly evolving global economy with Business Intelligence Success Factors.
Abbie Griffin Design Thinking. New Product Development Essentials from the PDMA Abbie Griffin Design Thinking. New Product Development Essentials from the PDMA Новинка

Abbie Griffin Design Thinking. New Product Development Essentials from the PDMA

4260.73 руб.
Develop a more systematic, human-centered, results-oriented thought process Design Thinking is the Product Development and Management Association's (PDMA) guide to better problem solving and decision-making in product development and beyond. The second in the New Product Development Essentials series, this book shows you how to bridge the gap between the strategic importance of design and the tactical approach of design thinking. You'll learn how to approach new product development from a fresh perspective, with a focus on systematic, targeted thinking that results in a repeatable, human-centered problem-solving process. Integrating high-level discussion with practical, actionable strategy, this book helps you re-tool your thought processes in a way that translates well beyond product development, giving you a new way to approach business strategy and more. Design is a process of systematic creativity that yields the most appropriate solution to a properly identified problem. Design thinking disrupts stalemates and brings logic to the forefront of the conversation. This book shows you how to adopt these techniques and train your brain to see the answer to any question, at any level, in any stage of the development process. Become a better problem-solver in every aspect of business Connect strategy with practice in the context of product development Systematically map out your new product, service, or business Experiment with new thought processes and decision making strategies You can't rely on old ways of thinking to produce the newest, most cutting-edge solutions. Product development is the bedrock of business —whether your «product» is a tangible object, a service, or the business itself – and your approach must be consistently and reliably productive. Design Thinking helps you internalize this essential process so you can bring value to innovation and merge strategy with reality.
Jacqueline Beckley H. Accelerating New Food Product Design and Development Jacqueline Beckley H. Accelerating New Food Product Design and Development Новинка

Jacqueline Beckley H. Accelerating New Food Product Design and Development

15493.57 руб.
Written primarily for directors and managers of food design and development, food scientists, technologists, and product developers, this book explains all the necessary information in order to help meet the increasing demands for innovation in an industry that is providing fewer resources. This updated edition, by a group of seasoned food industry business professionals and academics, provides a real-world perspective of what is occurring in the food industry right now, offers strategic frameworks for problem solving and R&D strategies, and presents methods needed to accelerate and optimize new product development. Accelerating New Food Product Design and Development, Second Edition features five brand new chapters covering all the changes that have occurred within the last decade: A Flavor Supplier Perspective, An Ingredient Supplier Perspective, Applying Processes that Accelerate New Product Development, Looking at How the University Prepares Someone for a Career in Food, and Innovative Packaging and Its Impact on Accelerated Product Development. Offers new perspectives on what really goes on during the development process Includes updated chapters fully describing the changes that have occurred in the food industry, both from a developer’s point of view as well as the consumer requirements Features a completely rewritten chapter covering the importance of packaging which is enhanced through 3D printing All of this against the impact on speed to market Filled with unique viewpoints of the business from those who really know and a plethora of new information, Accelerating New Food Product Design and Development, Second Edition will be of great interest to all professionals engaged in new food product design and development.
Bond Andy Warhol Success is a Job in New York Туалетные духи 50 мл Bond Andy Warhol Success is a Job in New York Туалетные духи 50 мл Новинка

Bond Andy Warhol Success is a Job in New York Туалетные духи 50 мл

4277 руб.
Bond Success In A Job In New York – яркий и обольстительный аромат для мужчин и женщин, выпущенный в 2009 году. Он относится к категории восточно-пряных. Утонченное и изысканное настроение парфюма навеяно мыслями о жизни в огромном мегаполисе, в котором каждый человек может рассчитывать только на самого себя. На начальных нотах аромат окутывает терпкими нотами семян кориандра, бергамота, мускатного ореха, кардамона и сочного мандарина, которые переходят в цветочное переплетение из майской розы, жасмина, туберозы, нежного ириса, сливы и красного перца. Success In A Job In New York оставляет после себя мягкий ореол сладкой ванили, бензоина и пачули.
Bond Andy Warhol Success is a Job in New York Туалетные духи 100 мл Bond Andy Warhol Success is a Job in New York Туалетные духи 100 мл Новинка

Bond Andy Warhol Success is a Job in New York Туалетные духи 100 мл

8575 руб.
Bond Success In A Job In New York – яркий и обольстительный аромат для мужчин и женщин, выпущенный в 2009 году. Он относится к категории восточно-пряных. Утонченное и изысканное настроение парфюма навеяно мыслями о жизни в огромном мегаполисе, в котором каждый человек может рассчитывать только на самого себя. На начальных нотах аромат окутывает терпкими нотами семян кориандра, бергамота, мускатного ореха, кардамона и сочного мандарина, которые переходят в цветочное переплетение из майской розы, жасмина, туберозы, нежного ириса, сливы и красного перца. Success In A Job In New York оставляет после себя мягкий ореол сладкой ванили, бензоина и пачули.
All New Very Easy True Stories: A Picture-Based First Reader All New Very Easy True Stories: A Picture-Based First Reader Новинка

All New Very Easy True Stories: A Picture-Based First Reader

1471 руб.
ALL NEW VERY EASY TRUE STORIES: A PICTURE-BASED FIRST READER continues the True Stories tradition with a companion book to VERY EASY TRUE STORIES. Written at the same reading level, the text features all new stories and exercises. These fourteen real believe-it-or-not tales are adapted from newspapers and magazines for beginning students of English. The stories are told as simply as possible and are written exclusively in the present tense.
Dulce Paredes Product Innovation Toolbox. A Field Guide to Consumer Understanding and Research Dulce Paredes Product Innovation Toolbox. A Field Guide to Consumer Understanding and Research Новинка

Dulce Paredes Product Innovation Toolbox. A Field Guide to Consumer Understanding and Research

17891.1 руб.
Product Innovation Toolbox: A Field Guide to Consumer Understanding and Research brings together key thought-leaders and seasoned consumer researchers from corporate R&D, academia and marketing research companies to share their experiences, cutting edge consumer research tools and practical tips for successful and sustainable product innovation. This is an essential resource for product developers, marketers and technologists who want to implement consumer-centric innovation and are responsible for designing product-testing strategies from upfront innovation to support new product development. The scope of the book by chapter shows the steps that transform a consumer researcher to a Consumer Explorer that guides the project team to successful innovation and new product introductions. Product Innovation Toolbox is designed to appeal to broad audiences from consumer researchers, product developers, marketers and executives. With an emphasis on consumer understanding and examples that range from cheese to lipstick and printers to energy beverages, Product Innovation Toolbox offers guidelines and best practices for strategizing, planning and executing studies with confidence and high efficiency yielding faster and better insights.
Harry Maziar Story Selling. Sage Advice and Common Sense about Sales and Success Harry Maziar Story Selling. Sage Advice and Common Sense about Sales and Success Новинка

Harry Maziar Story Selling. Sage Advice and Common Sense about Sales and Success

1214 руб.
Story Selling is a series of fun stories and selling lessons that are entertaining and effective. It is a valuable handbook for sales managers and representatives. It is a teaching (not a preaching) tool that is humorous, instructive and memorable. The repeatable stories impart self-assurance and confidence.
H. P. Lovecraft From the Pest Zone. The New York Stories H. P. Lovecraft From the Pest Zone. The New York Stories Новинка

H. P. Lovecraft From the Pest Zone. The New York Stories

1468 руб.
Книга "From the Pest Zone. The New York Stories".
Lennox A Cornwall Embracing Failure. Your Key to Success Lennox A Cornwall Embracing Failure. Your Key to Success Новинка

Lennox A Cornwall Embracing Failure. Your Key to Success

1064 руб.
Of those striving for success, one in a million will do so without experiencing failure. This book is written for the 999,999 others who will experience failure along the way. Embracing Failure: Your Key to Success offers an effective way to overcome ANY failure and thereby achieve success. The KEY is to picture failure in a different way. It is seeing failure as the acronym F.A.I.L.U.R.E. — Fruitful And Informative Lesson Urging Renewed Effort. When seen as such, you are able to give it a new, empowering meaning, allowing you to dust yourself off and try again until you succeed.Embracing Failure: Your Key to Success shows how failure is truly an opportunity and not the final nail in your coffin of hope. In this new perspective, the analysis of what constitutes success aligns perfectly with Earl Nightingale's proposition that success is the progressive realization of a worthy ideal. Using this truer, more worthwhile meaning for failure allows you to pursue success to its limits.The author acknowledges that there is nothing new to creating success: a worthy ideal, vision, plans, hard work, building an effective team, persistence and character are certainly still required, and Embracing Failure: Your Key to Success is explicit about these. But, like the golfer who changes his grip before winning a dearly sought after first Major championship, sometimes you need to see things a little differently to finally make that yearned for breakthrough to your own success. Herein lies ...
Hamish McRae What Works: Success in Stressful Times Hamish McRae What Works: Success in Stressful Times Новинка

Hamish McRae What Works: Success in Stressful Times

478.91 руб.
A lively, engaging and counterintuitive exploration of success stories from across the globe, and what Michelle Obama referred to as ‘the flimsy difference between success and failure’.In this lively and counterintuitive exploration of success stories from across the globe, award-winning journalist Hamish McRae takes the reader on a fascinating journey in pursuit of the flimsy difference between triumph and failure. Why do some initiatives take off while others flounder? How have some communities managed to achieve so much while others struggle? What distinguishes the good companies from the bad?This thoughtful, engaging look at some of the world’s greatest success stories provides an optimistic and eminently practical guide to what works and why. What lessons can we learn from the surprisingly well-ordered Mumbai community made famous by ‘Slumdog Millionaire’? Why have Canadian manners helped Whistler become the most popular ski resort in North America? How has Zurich developed the world’s most admired anti-drug policies? And how has Hong Kong used gambling profits to help its residents enjoy the greatest level of economic freedom on the planet?Drawing life lessons from the great ideas put to work on every continent – from America to Europe, from Africa to Asia and Australasia – McRae’s stories are as surprising as they are inspiring. We are better placed now than we have ever been to make good choices about the future of our species and our planet. But if we are to face the many challenges ahead, we have to try to learn from each other. ‘What Works’ will leave you entertained, informed and, ultimately, enlightened as to what each of us can do to make successes of our businesses, our communities and our lives.
Fred Neff Clues to Success. Making Rhyme out of Reason Fred Neff Clues to Success. Making Rhyme out of Reason Новинка

Fred Neff Clues to Success. Making Rhyme out of Reason

1689 руб.
Author, Fred Neff shares his 109 clues to success from 30 years of personal research from books and seminars along with work and life experiences. Neff illustrates each clue with rhyme to aid you in retaining and visualizing the essence of each one. Numerous stories and anecdotes also illustrate how the clues work in real life situations. However, the author also warns of potholes, pitfalls, doubts, and setbacks from his own journey that will help you lay the foundation for your journey to success. You will also laugh at the rhyming analogies letting you know there IS light at the end of the tunnel for anyone who applies the clues over and over again, on your journey to finding success. What sets Clues to Success—Making Rhyme out of Reason apart from most self-help books is that Fred writes about the bumps and bruises as well, pointing out how they become an integral part of the journey to success. When you see how often failures, heartache, and setbacks feed and water the seeds of success, you will have little doubt that you, too, can enjoy a healthy measure of success in your own journey.
Marie Jinnemo, Sandra Pettersson How to Place Products Without the Use of Product Placement Marie Jinnemo, Sandra Pettersson How to Place Products Without the Use of Product Placement Новинка

Marie Jinnemo, Sandra Pettersson How to Place Products Without the Use of Product Placement

9614 руб.
The book contributes to an understanding of how the process of product placement functions and how the new Swedish Radio and Television law has, so far, influenced the different parties involved in the product placement process. The book will also give an insight in how the different parties involved, handle the ethical issues around product placement and product placement with alcoholic beverages. The purpose is also to give an understanding of if and how alcoholic beverages can be exposed in television despite the new conditions that the Swedish Radio and Televsion law has caused.
Carolin Sachse Global product development strategy at electric-hydraulic market Carolin Sachse Global product development strategy at electric-hydraulic market Новинка

Carolin Sachse Global product development strategy at electric-hydraulic market

4264 руб.
Master's Thesis from the year 2011 in the subject Business economics - Supply, Production, Logistics, University of Bolton, language: English, abstract: Because of the worldwide rising inquiry for electric-hydraulic components this shows in the hydraulic branch a future market. Bosch Rexroth is one of the worldwide biggest suppliers of hydraulic components.The economic success of the enterprise can be guaranteed only by an enterprise strategy which changes in the market takes into consideration. To satisfy the rising requirements of customer wishes, the product program of the electric-hydraulic components must be adapted and extended.The purpose of this work is to a global product development strategy at electric-hydraulic market for Bosch Rexroth To develop a suitable strategy the electric-hydraulic market was more exactly examined. Besides, the future growth potential, the existing competition and requirements of the customers should be determined. On the other hand the product program of the electric-hydraulic components from Bosch Rexroth was examined and its advantages and disadvantages. In addition, the customer service by Bosch Rexroth was more exactly looked, because this is a determining interface and decisively is for the success in the market.To examine all these aspects and to value various theoretical analysis methods and assessment models were used. A huge number of the required information could be determined by interviews and questionnaires.The electric-hy...
Barbara Crosby C. Leadership for the Common Good. Tackling Public Problems in a Shared-Power World Barbara Crosby C. Leadership for the Common Good. Tackling Public Problems in a Shared-Power World Новинка

Barbara Crosby C. Leadership for the Common Good. Tackling Public Problems in a Shared-Power World

3313.15 руб.
When it was first published in 1992, the first edition of Leadership for the Common Good presented a revolutionary approach to community and organizational leadership in a shared-power world. Now, in this completely revised and updated edition, Barbara Crosby and John Bryson expand on their proven leadership model and offer new insights and guidance to leaders. This second edition is a practical resource for a new generation of leaders and aspiring leaders and includes success stories, challenges, and real-world experience.
Gregory Greg Cooper The Mastery of Self-Improvement. Learn the Craft of Success and Self-Improvement Gregory Greg Cooper The Mastery of Self-Improvement. Learn the Craft of Success and Self-Improvement Новинка

Gregory Greg Cooper The Mastery of Self-Improvement. Learn the Craft of Success and Self-Improvement

939 руб.
Books about success and self-improvement can help a person in their daily life in numerous ways. First, the books can offer practical guidance and wisdom regarding some of the factors that can preclude a person from experiencing the personal breakthroughs that lead to personal and/or professional success. Second, the book can provide the reader with inspirational stories regarding others who have overcome personal inefficacies or self-doubt in order to do extraordinary things in the world. The book can also function as a subconscious reminder for the reader to consciously do things in daily life that promote success and self-improvement.
Nolan Myers Let it Multiply!. How to Control Your Finances Easily Nolan Myers Let it Multiply!. How to Control Your Finances Easily Новинка

Nolan Myers Let it Multiply!. How to Control Your Finances Easily

927 руб.
Those who are great at managing their own money are likely to see more personal success than those who do not do this. They are able to budget better for life's unexpected events, and they may even be better at save up for the expenses in life that one wants to build up for (such as college or a new car). Personal success is not strictly tied to one's pocketbook, but it is a good place to start. Success in finances leads to success elsewhere.
Yvonne Lehman Writing Right to Success. Stories of the writing life by those who followed their dream. Yvonne Lehman Writing Right to Success. Stories of the writing life by those who followed their dream. Новинка

Yvonne Lehman Writing Right to Success. Stories of the writing life by those who followed their dream.

1139 руб.
Anybody can write. Right? But how do you write "right"? That is, how do you write in a way that leads to success as a writer? In Writing Right to Success, best-selling and award-winning authors share their journeys from taking the first step to achieving success. They also offer valuable insights and instruction into mastering the craft of writing. Topics include:Seven Habits of the Purpose-driven Christian Writer – James WatkinsWriting Stories that Move Your Readers – Gayle RoperWhy Write? and How to Start – Yvonne LehmanThe Magic of Transitional Words and Phrases – Donn TaylorIs It Too Late? – Gail Gaymer MartinWriting Roadblocks and Destination Detours – Edie MelsonYour Unique Voice – Cecil MurpheyTenacity – the Vehicle to Publication – DiAnn MillsUnderstanding a Writer’s Psyche – Dennis E. Hensley, Ph.DStellar Dialogue – Tosca LeeAvoiding Misuse of Words – Donn TaylorDissecting Your Novel – Gail Gaymer MartinWriting is Recorded - Tom MorriseyHeroes with Clay Feet – Ann TatlockExcellent Success – James WatkinsTips for Writing Dynamic Devotions – Dianne Neal MatthewsThou Shalt Copy – Brian BirdChildren’s Writing 101: Five Common Misconceptions – Michelle Medlock AdamsWriters and the Power of Definition – Donn TaylorCan You Say Change? – Gayle RoperBecoming a Resilient Writer – Edie MelsonWaiting for Inspiration – Cecil MurpheyWriting Amish Fiction – Kathleen FullerSpontaneous Creativity – Eva Marie EversonPlot in Action! – Eddie JonesWhen to Fix and When to Let Go –...
David Jauss Glossolalia. New & Selected Stories David Jauss Glossolalia. New & Selected Stories Новинка

David Jauss Glossolalia. New & Selected Stories

2027 руб.
Glossolalia: New & Selected Stories celebrate more than 30 years of writing, awards, and honors by David Jauss, whose short stories have been reprinted in such anthologies as Best American Short Stories, The O. Henry Awards: Prize Stories, and, twice in The Pushcart Prize: Best of the Small Presses, as well as in The Pushcart Book of Short Stories: The Best Stories from the Pushcart Prize. Wally Lamb, author of She’s Come Undone and We Are Water, says, “If I were in charge of the seating arrangements, I'd reserve a place for David Jauss in the very first row of contemporary American fiction writers. Glossolalia: New & Selected Stories is why. Each story delivers stunning revelations of deep human truths, and each hitches Jauss's formidable storytelling powers to his very good heart. I'm in awe of this collection.”
Marilyn Johnston-Parsons, Melissa Wilson Success Stories from a Failing School. Teachers Living Under the Shadow of Nclb (PB) Marilyn Johnston-Parsons, Melissa Wilson Success Stories from a Failing School. Teachers Living Under the Shadow of Nclb (PB) Новинка

Marilyn Johnston-Parsons, Melissa Wilson Success Stories from a Failing School. Teachers Living Under the Shadow of Nclb (PB)

6414 руб.
This book tells stories of life in a "failing" school. These are insider stories of the daily lives of children and educatorsin an urban school during a time when accountability weighs heavy on both teachers and students. Most educatorsare in favor of accountability. The kind and amount of testing associated with the current accountabilitymovement, however, influence teachers' and students' lives in a way not often apparent to parents and politicians.
Richard Phalon Forbes Greatest Investing Stories Richard Phalon Forbes Greatest Investing Stories Новинка

Richard Phalon Forbes Greatest Investing Stories

1347.79 руб.
An exciting follow-up to the bestselling Forbes Greatest Business Stories of All Time In the tradition of the bestselling Forbes(r) Greatest Business Stories of All Time, Forbes(r) Greatest Investing Stories focuses on profiles of fascinating people who have achieved success in a range of investing arenas. This volume chronicles old-time innovators like Benjamin Graham, the father of value investing; Hetty Green, the Street's first female stock picker; T. Rowe Price, founder of one of the largest mutual fund families; and Georges F. Doriot, the driving force behind the first publicly owned venture firm in the United States. Others featured include such modern-day legends as Tom Bailey, founder of Janus Funds; Marty Whitman, value investor supreme and manager of the Third Avenue Value Fund; and Muriel F. Siebert, the first woman admitted to the New York Stock Exchange. Packed with investing lessons, wisdom and even the story of the swindle of the century, Forbes(r) Greatest Investing Stories makes an engrossing read and a great gift for any investor or market mogul. Richard Phalon (New York, NY) has been a contributing editor at Forbes since 1980. He covered personal finance, Wall Street, urban affairs, and politics at the New York Times for sixteen years before joining Forbes. He is the author of The Takeover Barons of Wall Street and Your Money: How to Make It Work Harder Than You Do.
Koustuve Chatterjee The Quantum Leap on the Aluminium Extrusions Koustuve Chatterjee The Quantum Leap on the Aluminium Extrusions Новинка

Koustuve Chatterjee The Quantum Leap on the Aluminium Extrusions

8514 руб.
Aluminium Extruded products are one of the semi fabricated and value added product since last many decades. The growth and consumption pattern are influenced by Western countries. The customers are not very aware of the advantages of aluminium extrusion usages. The various problems are recognised in respect to production and marketing and the study enables to reduce the cost of production to make the producers compete globally. The problems faced in terms of technology, Cost, Quality, Product and New Application areas are diagnosed, analysed in global scene and the action plan strategically for improving performance in respect to Technological improvement, cost reduction, quality and new product development. The study strategically suggests for cost reduction in production and improves overall performance in respect to quality and new product development in the global market with a quantum leap.
Brian Lawley Product Management For Dummies Brian Lawley Product Management For Dummies Новинка

Brian Lawley Product Management For Dummies

1788.44 руб.
Your one-stop guide to becoming a product management prodigy Product management plays a pivotal role in organizations. In fact, it's now considered the fourth most important title in corporate America—yet only a tiny fraction of product managers have been trained for this vital position. If you're one of the hundreds of thousands of people who hold this essential job—or simply aspire to break into a new role—Product Management For Dummies gives you the tools to increase your skill level and manage products like a pro. From defining what product management is—and isn't—to exploring the rising importance of product management in the corporate world, this friendly and accessible guide quickly gets you up to speed on everything it takes to thrive in this growing field. It offers plain-English explanations of the product life cycle, market research, competitive analysis, market and pricing strategy, product roadmaps, the people skills it takes to effectively influence and negotiate, and so much more. Create a winning strategy for your product Gather and analyze customer and market feedback Prioritize and convey requirements to engineering teams effectively Maximize revenues and profitability Product managers are responsible for so much more than meets the eye—and this friendly, authoritative guide lifts the curtain on what it takes to succeed.
Don Tassone Get Back. Twelve Short Stories Don Tassone Get Back. Twelve Short Stories Новинка

Don Tassone Get Back. Twelve Short Stories

1314 руб.
Get Back is a collection of twelve short stories by Don Tassone. Though most have been published in different online journals before, this is his first collection of stories in print. These stories share the theme of discovery or actually of rediscovery, rediscovery of talents, pursuits, and loves once held dear, but lost on the way to "success" in life. Don's stories are uplifting and encouraging, encouraging in the sense that they suggest we all might find our ways back, that is, "get back," to the things we once loved, valued the most, and since have lost.Tassone met with great success in his life, yet it was in retirement that he was able to "get back" to the things he loved, one of which was writing. His stories are carefully conceived and delightfully expressed. They are sure to please sensitive readers.
David Friedman StreetSavvy Business David Friedman StreetSavvy Business Новинка

David Friedman StreetSavvy Business

2639 руб.
StreetSavvy Business is for entrepreneurs, managers, and those in business wanting tools and insights to beat the competition and grow their businesses. Author David Friedman tells his secrets of success complete with stories, illustrations and help from a few friends.
Sergey Sorin MD, C. Norman Shealy M.D Ph.D D Sc 30 Days to Self-Health Sergey Sorin MD, C. Norman Shealy M.D Ph.D D Sc 30 Days to Self-Health Новинка

Sergey Sorin MD, C. Norman Shealy M.D Ph.D D Sc 30 Days to Self-Health

1464 руб.
This book is based on 47 years of clinical experience with foundations of the Biogenics System for self regulation and Central Nervous System retraining with over 30,600 success stories where everything else has failed.
Transforming Lives One Story at a Time. Powerful Stories of Success . Inspiration Transforming Lives One Story at a Time. Powerful Stories of Success . Inspiration Новинка

Transforming Lives One Story at a Time. Powerful Stories of Success . Inspiration

1414 руб.
Transforming Lives, One Story at a Time is a book for those looking for gripping, authentic sharing of the soul. The book offers candid life lessons from various authors to teach and transform the reader.
Paul J Henderson The Outcome Generation. How a New Generation of Technology Vendors Thrives Through True Customer Success Paul J Henderson The Outcome Generation. How a New Generation of Technology Vendors Thrives Through True Customer Success Новинка

Paul J Henderson The Outcome Generation. How a New Generation of Technology Vendors Thrives Through True Customer Success

1889 руб.
Stand aside, we’re coming through! That’s the cry of a new generation of technology vendors. They have a new approach to enabling success for their customers. And they’re thriving as a result. These vendors all have subscription pricing at the heart of their business. Each has learned that if customers don’t feel they’ve had success, recurring revenue doesn’t grow and may even decline.What makes them different? They have absolute clarity about what the customer considers success to be. And they’ve built their business around enabling that success. They know it’s the outcomes for the customer that count. They’re all members of the Outcome Generation.This book shows how to join the Outcome Generation. You’ll learn how to leverage true customer success at every stage of the customer lifecycle. For existing customers, you’ll learn how to engage customer executives at the start of the buying cycle—and often create a buying cycle.You’ll learn how to increase new business (new logo) sales by employing the third generation of technology sales—selling outcomes. And exactly what type of outcome to sell. Using the third-generation approach, you’ll create greater emotional connections, differentiate from the competition and win more business.You’ll also learn how to evolve Services and Support to focus on enabling true customer success, and how that’s producing great references.And Marketing will have a whole new way of attracting attention, creating interest and engaging prospects.Most ...
Cobb James Francis Stories of Success Cobb James Francis Stories of Success Новинка

Cobb James Francis Stories of Success

1279 руб.
Эта книга — репринт оригинального издания, созданный на основе электронной копии высокого разрешения, которую очистили и обработали вручную, сохранив структуру и орфографию оригинального издания. Редкие, забытые и малоизвестные книги, изданные с петровских времен до наших дней, вновь доступны в виде печатных книг.
Secret Formulas of the Wizard of Ads Secret Formulas of the Wizard of Ads Новинка

Secret Formulas of the Wizard of Ads

1937 руб.
People love this straight-talking ad-man from Texas and his powerful stories that shed light on advertising, marketing and success.
Flight: Volume Six Flight: Volume Six Новинка

Flight: Volume Six

3153 руб.
A full-colour graphic anthology of short stories by some of the hottest creators in the field, Flight, Volume Six is the newest addition to a great success story in graphic novel publishing.
How to Succeed in the Digital Age How to Succeed in the Digital Age Новинка

How to Succeed in the Digital Age

2714 руб.
It's starting to look as if the whirlwind of the Internet revolution might be petering out to a gentle breeze. The customer's new position of power is now a well-established fact. For the business world, Facebook and Twitter accounts, coupled with an attractive website, now rank high on most checklists for corporate success. But is that really enough? In a world where even the smallest air current can build into a powerful storm, it can obviously prove to be a mistake not to keep a constant watch on the ever-changing digitalization trend - the trend that is generating new data and networking ever more physical products all the time. How fast can an online post by a single disgruntled customer call forth hordes of angry users that can do lasting damage to a company's reputation? Could data be the key to business success in the future? Success in the Digital Age is the first-ever collection of success stories and reports of real-world experiences by 17 CEOs and leading executives from a diverse range of industries as well as leading academics.
Jeff Collins Top Marketing Tactics That Boost Sales. Customers Don't Just Pour in Online, They Abound Offline Too! Jeff Collins Top Marketing Tactics That Boost Sales. Customers Don't Just Pour in Online, They Abound Offline Too! Новинка

Jeff Collins Top Marketing Tactics That Boost Sales. Customers Don't Just Pour in Online, They Abound Offline Too!

939 руб.
There is more than one way to market yourself, a product, or a service and by learning the various different marketing techniques available to you you're increasing your chances for success. What works for some may not work for others, so while you may have tried a technique or two that you're not having much luck with, maybe a different technique will open up the doors to success that you desire. Even if you've tried techniques that have brought you success, it doesn't hurt to learn more.
Sean P. McCullough, PhD Rick Young Super Achievers. The Ten Proven Principles of Success Sean P. McCullough, PhD Rick Young Super Achievers. The Ten Proven Principles of Success Новинка

Sean P. McCullough, PhD Rick Young Super Achievers. The Ten Proven Principles of Success

1564 руб.
"Super Achievers: The Ten Proven Principles of Success" is a primer in the how-to of achieving success. This success can be in any area of life, as the principles apply across-the-board. Yet, there is an emphasis here on those considering starting their own business. To guide the reader, sixteen very successful entrepreneurs discuss their own personal triumphs and setbacks in their quest for excellence towards the success they have attained. Many of them are not just millionaires, but multi-millionaires. Their journeys to success are definitely worth reading! They are presented here in a very straightforward manner, making these ten secrets easily understood by all. Their stories will demonstrate that success is just waiting for you, as it had been for them. This book, then, is that first step to being your own Super Achiever!
Scott Ingram Sales Success Stories. 60 Stories from 20 Top 1. Sales Professionals Scott Ingram Sales Success Stories. 60 Stories from 20 Top 1. Sales Professionals Новинка

Scott Ingram Sales Success Stories. 60 Stories from 20 Top 1. Sales Professionals

1789 руб.
Want to learn the insider secrets of the top 1% sales achievers? Discover the inspiring techniques of 20 sales VIPs so you can climb the ranks and bring in the biggest commissions of your career.Fed up with the same old sales results? Tired of advice from so-called sales gurus who don't actually sell for a living? Want to learn closing techniques from real-world doers? Account director, podcast host, and top 1% achiever Scott Ingram has spent his whole life obsessed with sales. With nearly two decades of sales experience under his belt, he’s ready to share 60 inspiring stories to help you finally sell like a heavy hitter.Sales Success Stories - 60 Stories from 20 Top 1% Sales Professionals is a powerful collection of the tales of triumph—and failure—from 20 amazing sales MVPs. Divided into four motivating sections covering mindset, relationships, sales careers, and sales processes, this book will show you how high achievers sustain stellar results on a daily basis. If you’re an ambitious and dedicated professional ready to climb the ladder to the top, then you need this roadmap to career victory!In Sales Success Stories, you'll discover: Real-world anecdotes shared by successful professionals so you can learn from their hard-earned wisdom How the top sales producers get to the top and the skills required to stay there Relationship-building methods to help you win and keep customers over and over again Ways to accelerate your sales career so you can beat your rivals to...

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How do today’s most successful tech companies—Amazon, Google, Facebook, Netflix, Tesla—design, develop, and deploy the products that have earned the love of literally billions of people around the world? Perhaps surprisingly, they do it very differently than the vast majority of tech companies. In INSPIRED, technology product management thought leader Marty Cagan provides readers with a master class in how to structure and staff a vibrant and successful product organization, and how to discover and deliver technology products that your customers will love—and that will work for your business. With sections on assembling the right people and skillsets, discovering the right product, embracing an effective yet lightweight process, and creating a strong product culture, readers can take the information they learn and immediately leverage it within their own organizations—dramatically improving their own product efforts. Whether you’re an early stage startup working to get to product/market fit, or a growth-stage company working to scale your product organization, or a large, long-established company trying to regain your ability to consistently deliver new value for your customers, INSPIRED will take you and your product organization to a new level of customer engagement, consistent innovation, and business success. Filled with the author’s own personal stories—and profiles of some of today’s most-successful product managers and technology-powered product companies, including Adobe, Apple, BBC, Google, Microsoft, and Netflix—INSPIRED will show you how to turn up the dial of your own product efforts, creating technology products your customers love. The first edition of INSPIRED, published ten years ago, established itself as the primary reference for technology product managers, and can be found on the shelves of nearly every successful technology product company worldwide. This thoroughly updated second edition shares the same objective of being the most valuable resource for technology product managers, yet it is completely new—sharing the latest practices and techniques of today’s most-successful tech product companies, and the men and women behind every great product.
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