potting media used in greenhouse



Reynol Junco Engaging Students through Social Media. Evidence-Based Practices for Use in Student Affairs Reynol Junco Engaging Students through Social Media. Evidence-Based Practices for Use in Student Affairs Новинка

Reynol Junco Engaging Students through Social Media. Evidence-Based Practices for Use in Student Affairs

3290.73 руб.
Using social media to enhance learning outcomes, engagement, and retention Although research shows that most of today's college students adopt and use social media at high rates, many higher education professionals are unaware of how these technologies can be used for academic benefit. Author Reynol Junco, associate professor at Purdue University and fellow at the Harvard Berkman Center for Internet & Society, has been widely cited for his research on the impact of social technology on students. In Engaging Students through Social Media: Evidence-Based Practice for Use in Student Affairs, he offers a practical plan for implementing effective social media strategies within higher education settings. The book bridges the gap between a desire to use social media and the process knowledge needed to actually implement and assess effective social media interventions, providing a research-based understanding of how students use social media and the ways it can be used to enhance student learning. Discover how social media can be used to enhance student development and improves academic outcomes Learn appropriate strategies for social media use and how they contribute to student success in both formal and informal learning settings Dispel popular myths about how social media use affects students Learn to use social media as a way to engage students, teach online civil discourse, and support student development The benefits of social media engagement include improvements in critical thinking skills, content knowledge, diversity appreciation, interpersonal skills, leadership skills, community engagement, and student persistence. This resource helps higher education professionals understand the value of using social media, and offers research-based strategies for implementing it effectively.
Mack Robert L. Critical Media Studies. An Introduction Mack Robert L. Critical Media Studies. An Introduction Новинка

Mack Robert L. Critical Media Studies. An Introduction

5029.55 руб.
Fully revised to reflect today’s media environment, this new edition of Critical Media Studies offers students a comprehensive introduction to the field and demonstrates how to think critically about the power and influence of media in our daily lives. Presents an engaging and comprehensive introduction to a broad range of critical approaches to the field written in an accessible way Features a new chapter on sociological analysis that reveals how audiences use media in their everyday lives to manage social roles, relationships, and contexts Offers substantial updates to examples used in the book to reflect contemporary industry standards, textual forms, and audience behaviors Delivers up-to-date media references that resonate with today’s undergraduates Updated with more global examples for broader appeal Enhanced online resources, including PowerPoint slides, test bank, study guides and sample assignments, available upon publication at www.wiley.com/go/criticalmediastudies
Jean-François Daïan Equilibrium and Transfer in Porous Media 1. Equilibrium States Jean-François Daïan Equilibrium and Transfer in Porous Media 1. Equilibrium States Новинка

Jean-François Daïan Equilibrium and Transfer in Porous Media 1. Equilibrium States

9670 руб.
A porous medium is composed of a solid matrix and its geometrical complement: the pore space. This pore space can be occupied by one or more fluids. The understanding of transport phenomena in porous media is a challenging intellectual task. This book provides a detailed analysis of the aspects required for the understanding of many experimental techniques in the field of porous media transport phenomena. It is aimed at students or engineers who may not be looking specifically to become theoreticians in porous media, but wish to integrate knowledge of porous media with their previous scientific culture, or who may have encountered them when dealing with a technological problem. While avoiding the details of the more mathematical and abstract developments of the theories of macroscopization, the author gives as accurate and rigorous an idea as possible of the methods used to establish the major laws of macroscopic behavior in porous media. He also illustrates the constitutive laws and equations by demonstrating some of their classical applications. Priority is to put forward the constitutive laws in concrete circumstances without going into technical detail. This first volume in the three-volume series focuses on fluids in equilibrium in the pore space; interfaces, the equilibrium of solutions and freezing in porous media; and gives experimental investigations of capillary behavior and porometry, and sorption and porometry.
Jean-François Daïan Equilibrium and Transfer in Porous Media 2. Transfer Laws Jean-François Daïan Equilibrium and Transfer in Porous Media 2. Transfer Laws Новинка

Jean-François Daïan Equilibrium and Transfer in Porous Media 2. Transfer Laws

9637.3 руб.
A porous medium is composed of a solid matrix and its geometrical complement: the pore space. This pore space can be occupied by one or more fluids. The understanding of transport phenomena in porous media is a challenging intellectual task. This book provides a detailed analysis of the aspects required for the understanding of many experimental techniques in the field of porous media transport phenomena. It is aimed at students or engineers who may not be looking specifically to become theoreticians in porous media, but wish to integrate knowledge of porous media with their previous scientific culture, or who may have encountered them when dealing with a technological problem. While avoiding the details of the more mathematical and abstract developments of the theories of macroscopization, the author gives as accurate and rigorous an idea as possible of the methods used to establish the major laws of macroscopic behavior in porous media. He also illustrates the constitutive laws and equations by demonstrating some of their classical applications. Priority is to put forward the constitutive laws in concrete circumstances without going into technical detail. This second volume in the three-volume series focuses on transport and transfer from homogeneous phases to porous media, and isothermal transport in the pore space.
Jean-François Daïan Equilibrium and Transfer in Porous Media 3. Applications, Isothermal Transport and Coupled Transfers Jean-François Daïan Equilibrium and Transfer in Porous Media 3. Applications, Isothermal Transport and Coupled Transfers Новинка

Jean-François Daïan Equilibrium and Transfer in Porous Media 3. Applications, Isothermal Transport and Coupled Transfers

10927.89 руб.
A porous medium is composed of a solid matrix and its geometrical complement: the pore space. This pore space can be occupied by one or more fluids. The understanding of transport phenomena in porous media is a challenging intellectual task. This book provides a detailed analysis of the aspects required for the understanding of many experimental techniques in the field of porous media transport phenomena. It is aimed at students or engineers who may not be looking specifically to become theoreticians in porous media, but wish to integrate knowledge of porous media with their previous scientific culture, or who may have encountered them when dealing with a technological problem. While avoiding the details of the more mathematical and abstract developments of the theories of acroscopization, the author gives as accurate and rigorous an idea as possible of the methods used to establish the major laws of macroscopic behavior in porous media. He also illustrates the constitutive laws and equations by demonstrating some of their classical applications. Priority is to put forward the constitutive laws in concrete circumstances without going into technical detail. This third volume in the three-volume series focuses on the applications of isothermal transport and coupled transfers in porous media.
Ric Shreves Social Media Optimization For Dummies Ric Shreves Social Media Optimization For Dummies Новинка

Ric Shreves Social Media Optimization For Dummies

1768.93 руб.
Optimize, optimize, optimize to get the most out of your company's social media presence As it turns out, social media is good for a lot more than funny cat videos, memes, and sharing what you're eating for lunch with the world. As the social media sphere continues to grow and be redefined, it's more important than ever to arm yourself with the latest information on how you can use it to drive traffic to your website, raise awareness of your brand, and promote your products or services. If you're a marketer who has asked yourself how you can possibly stay afloat in these newly chartered and oft overcrowded waters, Social Media Optimization For Dummies serves as your roadmap to smart marketing in the digital age. So, what is Social Media Optimization (SMO), exactly? Well, it's comprised of two closely related practices. First, SMO refers to a set of techniques in which social media is used to drive traffic to a website and create an interest in a product or service. Second, SMO concerns the optimization of the social media presence itself with the goal of building followers, increasing engagement, and, again, generating interest in a product or service. Each of these parts supports the other and, when the channels are managed efficiently, enhances the other's effectiveness. In this plain English, easy-to-follow guide, you'll quickly discover how to apply SMO practices to your marketing plan to accomplish those goals. Integrate social media into your website Drive traffic to your website Build followers and generate a buzz Increase engagement with customers From integrating social media into your website to building your social media presence to everything in between, Social Media Optimization For Dummies points your business toward success.
Stephen J. A. Ward Global Media Ethics. Problems and Perspectives Stephen J. A. Ward Global Media Ethics. Problems and Perspectives Новинка

Stephen J. A. Ward Global Media Ethics. Problems and Perspectives

8692.52 руб.
Global Media Ethics is the first comprehensive cross-cultural exploration of the conceptual and practical issues facing media ethics in a global world. A team of leading journalism experts investigate the impact of major global trends on responsible journalism. The first full-length, truly global textbook on media ethics Explores how current global changes in media promote and inhibit responsible journalism Includes relevant and timely ethical discussions based on major trends in journalism and global media Questions existing frameworks in Media Ethics in light of the impact of global media Contributors are leading experts in global journalism and communication
Katrin Voltmer The Media in Transitional Democracies Katrin Voltmer The Media in Transitional Democracies Новинка

Katrin Voltmer The Media in Transitional Democracies

5501.44 руб.
The last quarter of a century has seen an unprecedented wave of democratization around the globe. In these transitions from authoritarian rule to a more democratic order, the media have played a key role both by facilitating, but frequently also inhibiting, democratic practices to take root. This book provides an accessible and systematic introduction to the media in transitional democracies. It analyses the problems that occur when transforming the media into independent institutions that are able to inform citizens and hold governments to account. The book covers the following topics: normative conceptions of media and democracy; the role of the past in the transition process; the internet as a new space for democratic change; the persistence of political interference in emerging democracies; the interlocking power of media markets and political ownership; the challenges to journalistic professionalism in post-authoritarian contexts; the role of the media in divided societies; The book takes a global view by exploring the interplay of political and media transitions in different pathways of democratization that have taken place in Eastern Europe, Latin America, Africa and Asia. It will be of interest to advanced students and scholars who want a better understanding of the media outside established Western democracies. The book will also be of great value to policymakers and activists who are involved in strengthening the media in transitional democracies.
Naeemah Clark Diversity in U.S. Mass Media Naeemah Clark Diversity in U.S. Mass Media Новинка

Naeemah Clark Diversity in U.S. Mass Media

4305.38 руб.
An updated edition of the comprehensive resource that covers the various areas associated with representations of diversity within the mass media The second edition of Diversity in U.S. Mass Media presents a review of the evolution and the many issues surrounding portrayals of social groups in the mass media of the United States. Unfortunately, all too often mass media depictions play a crucial role in shaping our views about individuals and social groups. Filled with instructive insights into the ways social groups are represented through the mass media, Diversity in U.S. Mass Media offers a better understanding of groups and individuals different from ourselves. The revised second edition is filled with recent, illustrative examples from the media. Comprehensive in scope, the authors address a wide range of issues that include representations of race/ethnicity, gender, sexual orientation, disability, class, and religion in films, television, and the press. The authors encourage readers to question what is being presented and explore the extent to which they agree with the perspectives that are described. Diversity in U.S. Mass Media is an important resource that: Offers an understanding of how various social groups are being represented in the mass media Explores how diverse communities inform and intersect with one another Draws on updated studies on the topic and presents original research and observations Includes new chapters on media portrayals of mixed race relationships and multiracial/multiethnic people and representations of religion and faith Accompanied by a companion website for instructors including many useful pedagogical tools, such as a test bank, viewing list, exercises, and sample syllabi Revised and updated, the second edition of Diversity in U.S. Mass Media offers a broad perspective on the myriad issues that influence how the media portrays social groups. Throughout the text, the authors show consistencies as well as differences in media representations of minority groups in the United States.
Stephen J. A. Ward Radical Media Ethics. A Global Approach Stephen J. A. Ward Radical Media Ethics. A Global Approach Новинка

Stephen J. A. Ward Radical Media Ethics. A Global Approach

3130.17 руб.
Radical Media Ethics presents a series of innovative ethical principles and guidelines for members of the global online media community. Offers a comprehensive new way to think about media ethics in a new media era Provides guiding principles and values for practising responsible global media ethics Introduces one of the first codes of conduct for a journalism that is global in reach and impact Includes both philosophical considerations and practical elements in its establishment of new media ethics guidelines
Andreas Hepp Transcultural Communication Andreas Hepp Transcultural Communication Новинка

Andreas Hepp Transcultural Communication

3130.17 руб.
In Transcultural Communication, Andreas Hepp provides an accessible and engaging introduction to the exciting possibilities and inevitable challenges presented by the proliferation of transcultural communication in our mediatized world. Includes examples of mediatization and transcultural communication from a variety of cultural contexts Covers an array of different types of media, including mass media and digital media Incorporates discussion of transcultural communication in media regulation, media production, media products and platforms, and media appropriation
Rudd Oliver Fracking. The Operations and Environmental Consequences of Hydraulic Fracturing Rudd Oliver Fracking. The Operations and Environmental Consequences of Hydraulic Fracturing Новинка

Rudd Oliver Fracking. The Operations and Environmental Consequences of Hydraulic Fracturing

14701.54 руб.
This book presents both sides of a very controversial subject in today’s media: induced hydraulic fracturing, or “fracking.” It covers the technology and methods used in hydraulic fracturing in easy-to-understand language, for the engineer and layperson alike, presenting the environmental effects of hydraulic fracturing.
Managing Media Companies: Harnessing Creative Value Managing Media Companies: Harnessing Creative Value Новинка

Managing Media Companies: Harnessing Creative Value

5220 руб.
The authors of this book have made an in depth study of the strategies and management practices of leading media companies and have identified the core competences media companies need to have to win in the new world. The book is strongly focused on applicability and combines long standing best practice principles with innovative approaches for staying ahead. It systematically discusses competences needed in each of the key functional areas in the media companies drawing on examples from all main media sectors.
Postcolonial Media Culture in Britain Postcolonial Media Culture in Britain Новинка

Postcolonial Media Culture in Britain

2681 руб.
This fascinating text introduces readers to postcolonial theory using the context of British media culture in ethnic minority communities to explain key ideas and debates. Each chapter considers a specific media output and uses a wealth of examples to offer an absorbing insight into postcolonial media for all students of cultural and media studies.
David Rose Getting a Social Media Job For Dummies David Rose Getting a Social Media Job For Dummies Новинка

David Rose Getting a Social Media Job For Dummies

1965.55 руб.
Your no-nonsense guide to getting a job in social media Looking to snag a social media position? This fun and practical guide shows you how to stand out from the competition and land your dream job in social media. Inside, you'll find expert and easy-to-follow guidance on where you should look for a job in social media, how to research companies to target, the social media sites where you should be active, and much more. Plus, you'll get resume and cover letter writing tips, answers to tricky interview to woo potential employers, and advice on creating a valuable social media position within your current company. You will also benefit from sample resumes, resume templates, and videos available to download and view online. From SEO specialists to online community managers, social media positions are the latest buzz in the job market. As businesses have come to value the competitive edge that a strong social media presence can offer, these jobs have quickly evolved from short-term, peripheral positions to highly sought-after careers. With the help of Getting a Social Media Job For Dummies, job candidates in the social media sphere can hone their skillsets and stand head-and-shoulders above the crowd to not only land an interview, but to score a job in this exciting field. Position yourself wisely in a crowded and rapidly growing field Be active on key social sites Write a winning resume that gets your foot in the door Create a social media position in any company Packed with expert, authoritative information—and with a dash of humor thrown in for fun—Getting a Social Media Job For Dummies is your go-to handbook for landing a social media position.
Scotton James F. The World News Prism. Challenges of Digital Communication Scotton James F. The World News Prism. Challenges of Digital Communication Новинка

Scotton James F. The World News Prism. Challenges of Digital Communication

3535.23 руб.
Fully revised and updated, the eighth edition of The World News Prism analyzes the changing role of transnational news media in the 21st-century globalized world and its impact on rapidly changing news events. Includes a new chapter dedicated to evolving traditional and new social media in Middle East Expands the discussion of news systems in developing nations, comparing media growth in India and Africa Explores the impact of digital media on traditional societies Features important updates on the decline of print media in the West and the challenges this poses to global reporting Surveys the latest developments in new media and forecasts future developments
Negrine Ralph M. European Media Negrine Ralph M. European Media Новинка

Negrine Ralph M. European Media

5501.44 руб.
European Media provides a clear, concise account of the structures, dynamics and realities of the changing face of media in Europe. It offers a timely and illuminating appraisal of the issues surrounding the development of new media in Europe and explores debates about the role of the media in the formation of a European public sphere and a European identity. The book argues that Europe offers an ideal context for examining interactions between global, regional and national media processes and its individual chapters consider: the changing structure of the European media; the development of new media; the Europeanization of the media in the region; the challenges for the content; and audiences. Special emphasis is given to the transformation of political communication in Europe and the alleged emergence of a European public sphere and identity. European Media: Structures, Politics and Identity is an invaluable text for courses on media and international studies as well as courses dealing with European and national policy studies. It is also helpful to students, researchers and professionals in the media sector since it combines hard facts with theoretical insight.
Faruk Civan Porous Media Transport Phenomena Faruk Civan Porous Media Transport Phenomena Новинка

Faruk Civan Porous Media Transport Phenomena

11399.59 руб.
The book that makes transport in porous media accessible to students and researchers alike Porous Media Transport Phenomena covers the general theories behind flow and transport in porous media—a solid permeated by a network of pores filled with fluid—which encompasses rocks, biological tissues, ceramics, and much more. Designed for use in graduate courses in various disciplines involving fluids in porous materials, and as a reference for practitioners in the field, the text includes exercises and practical applications while avoiding the complex math found in other books, allowing the reader to focus on the central elements of the topic. Covering general porous media applications, including the effects of temperature and particle migration, and placing an emphasis on energy resource development, the book provides an overview of mass, momentum, and energy conservation equations, and their applications in engineered and natural porous media for general applications. Offering a multidisciplinary approach to transport in porous media, material is presented in a uniform format with consistent SI units. An indispensable resource on an extremely wide and varied topic drawn from numerous engineering fields, Porous Media Transport Phenomena includes a solutions manual for all exercises found in the book, additional questions for study purposes, and PowerPoint slides that follow the order of the text.
Heather Rowan-Kenyon T. Social Media in Higher Education. ASHE Higher Education Report, Volume 42, Number 5 Heather Rowan-Kenyon T. Social Media in Higher Education. ASHE Higher Education Report, Volume 42, Number 5 Новинка

Heather Rowan-Kenyon T. Social Media in Higher Education. ASHE Higher Education Report, Volume 42, Number 5

2271.62 руб.
Social media is central to postsecondary education. It is how students engage with the campus community, and campus leaders and practitioners are interested in how an institution can employ social media to impact instruction, student services and institutional effectiveness in an increasingly competitive market. This volume presents the current research and scholarship on social media that provides a view of the higher education landscape in this new digital age and it demonstrates how social media influence behavior and campus culture. Drawing on a critical synthesis and analysis from recent research on this rapidly evolving phenomenon, this monograph examines: some of the assumptions and presumptions around social media, how social media is used and how it shapes the student experience and student development, and best practices for enhancing curricular and co-curricular communities of practice. This is the 5th issue of the 42nd volume of the Jossey-Bass series ASHE Higher Education Report. Each monograph is the definitive analysis of a tough higher education issue, based on thorough research of pertinent literature and institutional experiences. Topics are identified by a national survey. Noted practitioners and scholars are then commissioned to write the reports, with experts providing critical reviews of each manuscript before publication.
OccupyMedia! The Occupy Movement and Social Media in Crisis Capitalism OccupyMedia! The Occupy Movement and Social Media in Crisis Capitalism Новинка

OccupyMedia! The Occupy Movement and Social Media in Crisis Capitalism

869 руб.
The Occupy movement has emerged in a historical crisis of global capitalism. It struggles for the reappropriation of the commodified commons. Communications are part of the commons of society. Yet contemporary social media are ridden by an antagonism between private corporate control (YouTube, Facebook, Twitter, etc.) and self-managed, commons-based activist media. In this work, Christian Fuchs analyses the contradictory dialectic of social media in the Occupy movement. Drawing on a political economy framework and interpretation of the results of the OccupyMedia! Survey, in which more than 400 Occupy activists reported on their social media use, OccupyMedia! The Occupy Movement and Social Media in Crisis Capitalism shows how activists confront the contradictions of capitalism and communication in the age of crisis and social media. The book discusses the contradiction between commercial and alternative social media and argues that the existence of a surveillance-industrial complex expressed in the PRISM system shows the urgent necessity to create social media beyond Facebook and Google.
Hoechsmann Michael Media Literacies. A Critical Introduction Hoechsmann Michael Media Literacies. A Critical Introduction Новинка

Hoechsmann Michael Media Literacies. A Critical Introduction

8093.71 руб.
Media Literacies: A Critical Introduction traces the history of media literacy and grapples with the fresh challenges posed by the convergent media of the 21st century. The book provides a much-needed guide to what it means to be literate in today’s media-saturated environment. Updates traditional models of media literacy by examining how digital media is utilized in today’s convergent culture Explores the history and emergence of media education, the digitally mediated lives of today’s youth, digital literacy, and critical citizenship Complete with sidebar commentary written by leading media researchers and educators spotlighting new research in the field and an annotated bibliography of key texts and resources
Noha Mellor Arab Media. Globalization and Emerging Media Industries Noha Mellor Arab Media. Globalization and Emerging Media Industries Новинка

Noha Mellor Arab Media. Globalization and Emerging Media Industries

5480.59 руб.
This book provides a clear and authoritative introduction to the emerging Arab media industries in the context of globalization and its impacts, with a focus on publishing, press, broadcasting, cinema and new media. Through detailed discussions of the regulation and economics of these industries, the authors argue that the political, technological and cultural changes on the global media scene have resulted in the reorganization of the Arab media field. They provide striking examples of this through the particular effects on media policies, media technology and the content and genres developed for the new generation of media consumers. As part of the book's overview of the contemporary characteristics of Arab media, the authors outline the development of the role of modern Arab media from a tool of mobilizing the public to a tool of commercial and symbolic profit. Overall, the volume illustrates how the Arab region represents a unique case where the commercialization and liberalization of selected media industries has gone hand in hand with continuous state intervention and an increasing self censorship. Written for students without prior knowledge of the topic, Arab Media will be essential reading for all interested in the contemporary global media industries.
Andrew Alexandra Media, Markets, and Morals Andrew Alexandra Media, Markets, and Morals Новинка

Andrew Alexandra Media, Markets, and Morals

7360.47 руб.
Media, Markets, and Morals provides an original ethical framework designed specifically for evaluating ethical issues in the media, including new media. The authors apply their account of the moral role of the media, in their dual capacity as information providers for the public good and as businesses run for profit, to specific morally problematic practices and question how ethical behavior can be promoted within the industry. Brings together experts in the fields of media studies and media ethics, information ethics, and professional ethics Offers an original ethical framework designed specifically for evaluating ethical issues in the media, including new media Builds upon and further develops an innovative theoretical model for examining and evaluating media corruption and methods of media anti-corruption previously developed by authors Spence and Quinn Discloses and clarifies the inherent ethical nature of information and its communication to which the media as providers of information are necessarily committed
Igor Toptygin N. Electromagnetic Phenomena in Matter. Statistical and Quantum Approaches Igor Toptygin N. Electromagnetic Phenomena in Matter. Statistical and Quantum Approaches Новинка

Igor Toptygin N. Electromagnetic Phenomena in Matter. Statistical and Quantum Approaches

12928.03 руб.
Modern electrodynamics in different media is a wide branch of electrodynamics which combines the exact theory of electromagnetic fields in the presence of electric charges and currents with statistical description of these fields in gases, plasmas, liquids and solids; dielectrics, conductors and superconductors. It is widely used in physics and in other natural sciences (such as astrophysics and geophysics, biophysics, ecology and evolution of terrestrial climate), and in various technological applications (radio electronics, technology of artificial materials, laser-based technological processes, propagation of bunches of charges particles, linear and nonlinear electromagnetic waves, etc.). Electrodynamics of matter is based on the exact fundamental (microscopic) electrodynamics but is supplemented with specific descriptions of electromagnetic fields in various media using the methods of statistical physics, quantum mechanics, physics of condensed matter (including theory of superconductivity), physical kinetics and plasma physics. This book presents in one unique volume a systematic description of the main electrodynamic phenomena in matter: – A large variety of theoretical approaches used in describing various media – Numerous important manifestations of electrodynamics in matter (magnetic materials, superconductivity, magnetic hydrodynamics, holography, radiation in crystals, solitons, etc.) – A description of the applications used in different branches of physics and many other fields of natural sciences – Describes the whole complexity of electrodynamics in matter including material at different levels. – Oriented towards 3-4 year bachelors, masters, and PhD students, as well as lectures, and engineers and scientists working in the field. – The reader will need a basic knowledge of general physics, higher mathematics, classical mechanics and microscopic (fundamental) electrodynamics at the standard university level – All examples and problems are described in detail in the text to help the reader learn how to solve problems – Advanced problems are marked with one asterisk, and the most advanced ones with two asterisks. Some problems are recommended to be solved first, and are are marked by filled dots; they are more general and important or contain results used in other problems.
Ismo Lindell V. Multiforms, Dyadics, and Electromagnetic Media Ismo Lindell V. Multiforms, Dyadics, and Electromagnetic Media Новинка

Ismo Lindell V. Multiforms, Dyadics, and Electromagnetic Media

11360.34 руб.
This book applies the four-dimensional formalism with an extended toolbox of operation rules, allowing readers to define more general classes of electromagnetic media and to analyze EM waves that can exist in them End-of-chapter exercises Formalism allows readers to find novel classes of media Covers various properties of electromagnetic media in terms of which they can be set in different classes
Jim Cullen A Short History of the Modern Media Jim Cullen A Short History of the Modern Media Новинка

Jim Cullen A Short History of the Modern Media

7546.29 руб.
A Short History of the Modern Media presents a concise history of the major media of the last 150 years, including print, stage, film, radio, television, sound recording, and the Internet. Offers a compact, teaching-friendly presentation of the history of mass media Features a discussion of works in popular culture that are well-known and easily available Presents a history of modern media that is strongly interdisciplinary in nature
Naeemah Clark Diversity in U.S. Mass Media Naeemah Clark Diversity in U.S. Mass Media Новинка

Naeemah Clark Diversity in U.S. Mass Media

9084.26 руб.
Diversity in U.S. Mass Media provides comprehensive coverage of the evolution and issues surrounding portrayals of social groups within the mass media of the United States. Focuses on past and current mass media representations of social groups Provides an overview of key theories that have guided research in mass media representations and stereotyping Discusses the impact new media has on representation and how technology is giving a new voice to various social groups Includes a chapter on how mass media industries are addressing diversity, complete with specially-commissioned interviews with media professionals Offers helpful supplementary features such as a glossary, questions for reflection, suggestions for projects related to diversity in mass media, and online resources for both instructors and students Accompanying website provides a glossary, links to related sites, recommendations of films to watch in the classroom, ideas for research projects, and an instructor's manual with sample syllabi
Peter Scott R. Auditing Social Media. A Governance and Risk Guide Peter Scott R. Auditing Social Media. A Governance and Risk Guide Новинка

Peter Scott R. Auditing Social Media. A Governance and Risk Guide

3273.73 руб.
Practical, big-picture guidance toward a mastery of social media benefits and the risks to avoid Packed with useful web links, popular social media tools, platforms, and monitoring tools, Auditing Social Media shows you how to leverage the power of social media for instant business benefits while assessing the risks involved. Your organization sees the value in social media and wants to reach new markets, yet there are risks and compliance issues that must be considered. Auditing Social Media equips you to successfully partner with your business in achieving its social media goals and track it through strong metrics. Shows how to ensure your business has adequate metrics in place to capitalize on social media while protecting itself from excessive risk Reveals how to ensure your social media strategy is aligned with your business's goals Explores the risk and compliance issues every business must consider when using social media Includes a sample audit program Auditing Social Media is the one-stop resource you'll keep by your side to clear away the confusing clutter surrounding social media.
Стенка Greenhouse ST-002 Стенка Greenhouse ST-002 Новинка

Стенка Greenhouse ST-002

1010 руб.
Дача, сад и огород Greenhouse ST-002 Боковая стенка для шатра Greenhouse ST-002 с окнами.
Ines Mergel Social Media in the Public Sector. A Guide to Participation, Collaboration and Transparency in The Networked World Ines Mergel Social Media in the Public Sector. A Guide to Participation, Collaboration and Transparency in The Networked World Новинка

Ines Mergel Social Media in the Public Sector. A Guide to Participation, Collaboration and Transparency in The Networked World

5977.26 руб.
Grounded in solid research, Social Media in the Public Sector explores the myriad uses of social media in the public sector and combines existing practices with theories of public administration, networked governance, and information management. Comprehensive in scope, the book includes best practices, the strategic, managerial, administrative, and procedural aspects of using social media, and explains the theoretical dimensions of how social behavior affects the adoption of social media technologies. Praise for Social Media in the Public Sector «Mergel has produced a foundational work that combines the best kind of scholarship with shoe-leather reporting and anthropology that highlights the debates that government agencies are struggling to resolve and the fruits of their efforts as they embrace the social media revolution. Social Media in the Public Sector is a first and sets a high standard against which subsequent analysis will be measured.» —Lee Rainie, director, Pew Research Center's Internet & American Life Project «Mergel is an award-winning author who again wields her story skills in this book. She excels in explaining in concrete, practical terms how government managers can use social media to serve the public. Her book puts years of research into one handy guide. It's practical. It's readable. And it's an essential read.» —John M. Kamensky, senior fellow, IBM Center for The Business of Government «Mergel moves beyond the hype with detailed, comprehensive research on social media technologies, use, management, and policies in government. This book should be required reading for researchers and public managers alike.» —Jane Fountain, professor and director, National Center for Digital Government, University of Massachusetts Amherst «Comprehensive and compelling, Social Media in the Public Sector makes the case that to achieve Government 2.0, agencies must first adopt Web 2.0 social technologies. Mergel explains both how and why in this contemporary study of traditional institutions adopting and adapting to new technologies.» —Beth Simone Noveck, United States Deputy Chief Technology Officer (2009-2011)
Veniamin Nazarov Nonlinear Acoustic Waves in Micro-inhomogeneous Solids Veniamin Nazarov Nonlinear Acoustic Waves in Micro-inhomogeneous Solids Новинка

Veniamin Nazarov Nonlinear Acoustic Waves in Micro-inhomogeneous Solids

13789.55 руб.
Nonlinear Acoustic Waves in Micro-inhomogeneous Solids covers the broad and dynamic branch of nonlinear acoustics, presenting a wide variety of different phenomena from both experimental and theoretical perspectives. The introductory chapters, written in the style of graduate-level textbook, present a review of the main achievements of classic nonlinear acoustics of homogeneous media. This enables readers to gain insight into nonlinear wave processes in homogeneous and micro-inhomogeneous solids and compare it within the framework of the book. The subsequent eight chapters covering: Physical models and mechanisms of the structure nonlinearity of micro-inhomogeneous media with cracks and cavities; Elastic waves in media with strong acoustic nonlinearity; Wave processes in micro-inhomogeneous media with hysteretic nonlinearity; Wave processes in nonlinear micro-inhomogeneous media with relaxation; Wave processes in the polycrystalline solids with dissipative and elastic nonlinearity caused by dislocations; Experimental studies of the nonlinear acoustic phenomena in polycrystalline rocks and metals; Experimental studies of nonlinear acoustic phenomena in granular media; and Nonlinear phenomena in seismic waves are dedicated to the theoretical and experimental research of nonlinear processes, caused by longitudinal elastic waves propagation and interaction in the micro-inhomogeneous media with a strong acoustical nonlinearity of different types (elastic, hysteretic, bimodular, elastic quadratic and non-elastic). This valuable monograph is intended for graduate students and researchers in applied physics, mechanical engineering, and applied mathematics, as well as those working in a wide spectrum of disciplines in materials science.
Scotton James F. The World News Prism. Digital, Social and Interactive Scotton James F. The World News Prism. Digital, Social and Interactive Новинка

Scotton James F. The World News Prism. Digital, Social and Interactive

3535.23 руб.
Now available in a fully revised and updated ninth edition, World News Prism provides in-depth analysis of the changing role of transnational news media in the 21st-century. Includes three new chapters on Russia, Brazil, and India and a revised chapter on the Middle East written by regional media experts Features comprehensive coverage of the growing impact of social media on how news is being reported and received Charts the media revolutions occurring throughout the world and examines their effects both locally and globally Surveys the latest developments in new media and forecasts future developments
Michael L. Free Hydrometallurgy. Fundamentals and Applications Michael L. Free Hydrometallurgy. Fundamentals and Applications Новинка

Michael L. Free Hydrometallurgy. Fundamentals and Applications

11047.4 руб.
As the first book to compile the fundamentals, applications, reference information and analytical tools on the topic, Hydrometallurgy presents a condensed collection of information that can be used to improve the efficiency and effectiveness with which metals are extracted, recovered, manufactured, and utilized in aqueous media in technically viable and reliable, environmentally responsible, and economically feasible ways. Suitable for students and researchers, this college-level overview addresses Fundamentals of Chemical Metallurgy in Aqueous Media, Speciation and Phase Diagrams, Rate Processes in Aqueous Metal Processing, Aqueous Metal Extraction and Leaching, Fundamentals of Metal Concentration Processes and more.
Muhammad Sahimi Flow and Transport in Porous Media and Fractured Rock. From Classical Methods to Modern Approaches Muhammad Sahimi Flow and Transport in Porous Media and Fractured Rock. From Classical Methods to Modern Approaches Новинка

Muhammad Sahimi Flow and Transport in Porous Media and Fractured Rock. From Classical Methods to Modern Approaches

2198.21 руб.
In this standard reference of the field, theoretical and experimental approaches to flow, hydrodynamic dispersion, and miscible displacements in porous media and fractured rock are considered. Two different approaches are discussed and contrasted with each other. The first approach is based on the classical equations of flow and transport, called 'continuum models'. The second approach is based on modern methods of statistical physics of disordered media; that is, on 'discrete models', which have become increasingly popular over the past 15 years. The book is unique in its scope, since (1) there is currently no book that compares the two approaches, and covers all important aspects of porous media problems; and (2) includes discussion of fractured rocks, which so far has been treated as a separate subject. Portions of the book would be suitable for an advanced undergraduate course. The book will be ideal for graduate courses on the subject, and can be used by chemical, petroleum, civil, environmental engineers, and geologists, as well as physicists, applied physicist and allied scientists that deal with various porous media problems.
Shiv Singh Social Media Marketing For Dummies Shiv Singh Social Media Marketing For Dummies Новинка

Shiv Singh Social Media Marketing For Dummies

1768.93 руб.
The fast and easy way to get the most of out social media marketing Sharing the wisdom of social media voices Shiv Singh and Stephanie Diamond on the latest approaches to social media marketing, Social Media Marketing For Dummies presents the essence of planning, launching, managing, and assessing a social media marketing campaign. In an easy-to-read style that is perfect for time-pressed marketers, this essential guide covers all the newest and time-tested trends in social media, including reaching your audience via mainstream platforms; getting social with existing web properties like a company site, blog, mobile tools, and advertising; making the most of Facebook, Twitter, Google+, LinkedIn, and others; launching a campaign and developing a voice; reaching your audience on key and niche platforms, and embracing influencers; and much more. Social media marketing is a highly-effective way to make a big bang without spending big bucks—and it's an easy, way to enlarge your audience, reach your customers, and build your business. With the indispensable tools in this new edition of Social Media Marketing For Dummies, you'll find everything you need to make the most of low-cost, timely online marketing strategies that resonate with consumers and make your brand and business viable in a saturated market. Gives you an overview of your social media marketing choices Covers giving social license to employees and metrics Provides the latest trends in social media marketing Includes tips on creating a social media marketing campaign, avoiding common mistakes, and key resources If you're a busy marketer, small business owner, or entrepreneur looking to reach new markets with social media marketing initiatives, this hands-on, friendly guide has you covered.
Nicole Matejic Social Media Rules of Engagement. Why Your Online Narrative is the Best Weapon During a Crisis Nicole Matejic Social Media Rules of Engagement. Why Your Online Narrative is the Best Weapon During a Crisis Новинка

Nicole Matejic Social Media Rules of Engagement. Why Your Online Narrative is the Best Weapon During a Crisis

1569.03 руб.
Avoid becoming a #PRFail with a solid social media strategy Social Media Rules of Engagement guides you in the development of a bullet-proof social media strategy. You can manage any crisis effectively by having a plan before you actually need one—and by understanding and influencing your audience with military precision. This original, engaging, and informative text with case studies from the coalface offers you the tools you need to avoid scandal and media crises, and to learn how to leverage social media, big data, and influence in your communications strategies. Social media has established itself as a critical part of any external communications strategy—but the very nature of social media leads to crises that organisations are not always prepared to face. To execute an effective social media strategy, you need to build influence, while leveraging the data that supports a targeted approach. This innovative guide focuses on how to create a holistic social media strategy, and how to defend your organization from social media crisis. Develop a risk management strategy that protects your social media interactions around the clock Avoid common mistakes by reading case studies of business faux pas—and learning exactly what not to do in a crisis Cultivate influence both in the boardroom and on the information battlefield by defining your story and knowing your audience segments Leverage digital interactivity features to enrich the content in the book Social Media Rules of Engagement is an integral resource to guide your social strategy toward success.
Erik Qualman Socialnomics. How Social Media Transforms the Way We Live and Do Business Erik Qualman Socialnomics. How Social Media Transforms the Way We Live and Do Business Новинка

Erik Qualman Socialnomics. How Social Media Transforms the Way We Live and Do Business

1307.52 руб.
The benchmark book on to the effects and implications of social media on our daily lives, and how businesses can harness its power Socialnomics is an essential book for anyone who wants to understand the implications of social media on our daily lives and how businesses can tap the power of social media to increase their sales, cut their marketing costs, and reach consumers directly. In this revised and updated second edition, author Erik Qualman presents new material based on meeting with 75 Fortune 1000 companies, 50 colleges and universities, and over 100 small businesses & non-profits since the first edition. Qualman's materials have been used from IBM to NASA to Harvard to local businesses. Lists the top ten easy opportunities that companies and organization miss when it comes to social media Describes where social media should reside in an organization and the necessary building blocks for success Explains why over 50 percent of companies still block social media to their employees and why this is a detriment to success Shares proper training methods for your ENTIRE organization on social media; not just the chosen few Reviews the top companies, organizations and individuals using social media, explaining what separates them from other companies and how to replicate their success Social media can transform your business and your relationship with consumers. Discover what social media can do for you, and what you can do for others while using social media.
John Lee Business Hack. The Wealth Dragon Way to Build a Successful Business in the Digital Age John Lee Business Hack. The Wealth Dragon Way to Build a Successful Business in the Digital Age Новинка

John Lee Business Hack. The Wealth Dragon Way to Build a Successful Business in the Digital Age

1244.61 руб.
Master the online tools available to grow your business and conquer the competition Business Hack is your essential roadmap to business growth and online marketing success. Author and successful entrepreneur John Lee shares his proven methods to harness the power of online tools, including using social media—offering practical steps to create and implement highly effective cyber-marketing campaigns. Thanks to the digital revolution, you no longer need teams of marketing experts and other expensive overheads to build and promote your business. This unique and valuable resource covers everything you need to consider when building your marketing strategy, from established principles of sales to cutting-edge digital techniques. In today’s dynamic business environment, strong and ongoing engagement in social media marketing is no longer an option–it is a necessity. From local craft-based businesses to new tech start-ups and even global multinational corporations, effective cyber-marketing can be instrumental in determining success. A comprehensive digital strategy enables you to compete across all platforms and maintain viability and relevance in the face of intense competition. Following the proven techniques in this essential guide allows you to: Implement powerful social media marketing campaigns to increase revenue and rise above the competition Integrate traditional sales and advertising methods with modern technology to create a comprehensive business marketing strategy Identify future trends to stay ahead of the technology curve and capitalize on new opportunities. Learn the skills used by successful entrepreneurs and respected experts in online marketing The Internet and rise of digital media have changed the rules of business and marketing. It is now possible for small and new businesses to compete and thrive in the global marketplace through intelligent use of digital and social media marketing. Business Hack provides the tools and knowledge necessary to succeed in the 21st century.
Kipp Bodnar The B2B Social Media Book. Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More Kipp Bodnar The B2B Social Media Book. Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More Новинка

Kipp Bodnar The B2B Social Media Book. Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More

1635.23 руб.
Advance your B2B marketing plans with proven social media strategies Learn social media's specific application to B2B companies and how it can be leveraged to drive leads and revenue. B2B marketers are undervalued and under appreciated in many companies. Social media and online marketing provide the right mix of rich data and reduction in marketing expenses to help transform a marketer into a superstar. The B2B Social Media Book provides B2B marketers with actionable advice on leveraging blogging, LinkedIn, Twitter, Facebook and more, combined with key strategic imperatives that serve as the backbone of effective B2B social media strategies. This book serves as the definitive reference for B2B marketers looking to master social media and take their career to the next level. Describes a methodology for generating leads using social media Details how to create content offers that increase conversion rates and drive leads from social media Offers practical advice for incorporating mobile strategies into the marketing mix Provides a step-by-step process for measuring the return on investment of B2B social media strategies The B2B Social Media Book will help readers establish a strong social media marketing strategy to generate more leads, become a marketing superstar in the eye of company leaders, and most importantly, contribute to business growth.
Leah Lievrouw Alternative and Activist New Media Leah Lievrouw Alternative and Activist New Media Новинка

Leah Lievrouw Alternative and Activist New Media

5501.44 руб.
Alternative and Activist New Media provides a rich and accessible overview of the ways in which activists, artists, and citizen groups around the world use new media and information technologies to gain visibility and voice, present alternative or marginal views, share their own DIY information systems and content, and otherwise resist, talk back to, or confront dominant media culture. Today, a lively and contentious cycle of capture, cooptation, and subversion of information, content, and system design marks the relationship between the mainstream ‘center’ and the interactive, participatory ‘edges’ of media culture. Five principal forms of alternative and activist new media projects are introduced, including the characteristics that make them different from more conventional media forms and content. The book traces the historical roots of these projects in alternative media, social movements, and activist art, including analyses of key case studies and links to relevant electronic resources. Alternative and Activist New Media will be a useful addition to any course on new media and society, and essential for readers interested in new media activism.
O'Loughlin Ben War and Media O'Loughlin Ben War and Media Новинка

O'Loughlin Ben War and Media

5894.68 руб.
The trinity of government, military and publics has been drawn together into immediate and unpredictable relationships in a «new media ecology» that has ushered in new asymmetries in the waging of war and terror. To help us understand these new relationships, Andrew Hoskins and Ben O'Loughlin here provide a timely, comprehensive and highly readable survey of the field of war and media. War is diffused through a complex mesh of our everyday media. Paradoxically, this both facilitates and contains the presence and power of enemies near and far. The conventions of so-called traditional warfare have been splintered by the availability and connectivity of the principal locus of war today: the electronic and digital media. Hoskins and O'Loughlin identify and illuminate the conditions of what they term «diffused war» and the new challenges it raises for the actors who wage and counter warfare, for their agents and mechanisms of the new media and for mass publics. This book offers an invaluable review of the key literature and presents a fresh approach to the understanding of the dynamic relationships between war and media. It will be welcomed by a broad range of students taking courses on war and media and related modules, especially in media, communication and cultural studies, politics and international relations, sociology, journalism, and security studies.
Jan Zimmerman Social Media Marketing All-in-One For Dummies Jan Zimmerman Social Media Marketing All-in-One For Dummies Новинка

Jan Zimmerman Social Media Marketing All-in-One For Dummies

1965.55 руб.
The bestselling social media marketing book Marketing your business through social media isn't an option these days—it's absolutely imperative. In this new edition of the bestselling Social Media Marketing All-in-One For Dummies, you'll get comprehensive, expert guidance on how to use the latest social media platforms to promote your business, reach customers, and thrive in the global marketplace. Social media continues to evolve at breakneck speed, and with the help of this guide, you'll discover how to devise and maintain a successful social media strategy, use the latest tactics for reaching your customers, and utilize data to make adjustments to future campaigns and activities. Plus, you'll find out how to apply the marketing savvy you already have to the social media your prospects are using, helping you to reach—and keep—more customers, make more sales, and boost your bottom line. Includes the latest changes to Facebook, Twitter, Pinterest, LinkedIn, YouTube, and more Offers tips for engaging your community and measuring your efforts Explains how to blend social media with your other online and offline marketing efforts Shows you how to leverage data to learn more about your community Don't get left behind! Let this book help you get the most from every minute and dollar you spend on marketing.
Chris Brogan Social Media 101. Tactics and Tips to Develop Your Business Online Chris Brogan Social Media 101. Tactics and Tips to Develop Your Business Online Новинка

Chris Brogan Social Media 101. Tactics and Tips to Develop Your Business Online

1504.15 руб.
100 ways to tap into social media for a more profitable business In Social Media 101, social media expert and blogger Chris Brogan presents the best practices for growing the value of your social media and social networking marketing efforts. Brogan has spent two years researching what the best businesses are doing with social media and how they're doing it. Now, he presents his findings in a single, comprehensive business guide to social media. You'll learn how to cultivate profitable online relationships, develop your brand, and drive meaningful business. Brogan shows you how to build an effective blog or website for your business, monitor your online reputation and what people are saying about your business online, and create new content to share with your customers. Presents specific strategies, tactics, and tips to improve your business through improved social media and online marketing Looks at social media and the wider online universe from a strictly business perspective If you aren't using the Internet and social media to market your business and stay in touch with your customers, you're already falling behind. The Social Media 100 gives you 100 effective, proven strategies you need to succeed.
Brian Dixon Social Media for School Leaders. A Comprehensive Guide to Getting the Most Out of Facebook, Twitter, and Other Essential Web Tools Brian Dixon Social Media for School Leaders. A Comprehensive Guide to Getting the Most Out of Facebook, Twitter, and Other Essential Web Tools Новинка

Brian Dixon Social Media for School Leaders. A Comprehensive Guide to Getting the Most Out of Facebook, Twitter, and Other Essential Web Tools

1831.85 руб.
How to create an effective social media strategy for a school or district School leaders may be familiar with social media in their own lives, but many still need help in effectively using social media in their professional practice. In this book, Brian Dixon, an expert in social media in education, offers detailed descriptions of the best online tools available today and provides step-by-step instructions for using them to move a school community from awareness to advocacy and from feedback to collaboration. Offers school leaders everything they need to implement social media throughout their campus and their communities Contains expert advice for creating a sustainable social engagement strategy Features screenshots and examples from schools and individuals who are using social media to the best effect This important resource can help savvy school leaders shift their leadership strategy from communicating to connecting.
Ceramella N.L. Cambridge English for the Media (Student`s book with audio CD) Ceramella N.L. Cambridge English for the Media (Student`s book with audio CD) Новинка

Ceramella N.L. Cambridge English for the Media (Student`s book with audio CD)

1349 руб.
A short self-study or classroom course (40 — 60 hours) for media studies students and professionals working in advertising, journalism and other media-related occupations.
Mikhail Panfilov Physicochemical Fluid Dynamics in Porous Media. Applications in Geosciences and Petroleum Engineering Mikhail Panfilov Physicochemical Fluid Dynamics in Porous Media. Applications in Geosciences and Petroleum Engineering Новинка

Mikhail Panfilov Physicochemical Fluid Dynamics in Porous Media. Applications in Geosciences and Petroleum Engineering

6881.71 руб.
A unique and timely book on understanding and tailoring the flow of fluids in porous materials Porous media play a key role in chemical processes, gas and water purification, gas storage and the development of new multifunctional materials. Understanding hydrodynamics in porous media is decisive for enabling a wide range of applications in materials science and chemical engineering. This all-encompassing book offers a timely overview of all flow and transport processes in which chemical or physicochemical phenomena such as dissolution, phase transition, reactions, adsorption, diffusion, capillarity, and surface phenomena are essential. It brings together both theoretical and experimental results and includes important industrial applications. Physicochemical Fluid Dynamics in Porous Media: Applications in Geoscience and Petroleum Engineering explains the thermodynamics of phase equilibria for multicomponent fluids, physicochemical models of single-phase and immiscible two-phase flow, based on the macroscopic theory of oil displacement by water. It also covers the theory of two-phase flow with partial miscibility and describes partially miscible flows with phase transitions by means of the negative saturation approach. The final chapters are devoted to flow with chemical reactions, based on the example of in-situ leaching of uranium, and flow with bio-chemical reactions in terms of the underground storage of hydrogen. -Brings together the theoretical and experimental results necessary for the understanding of hydrodynamics in porous media -Covers important industrial applications such as underground leaching of uranium and underground storage of hydrogen -Presents a state-of-the-art overview and summarizes the research results usually found only scattered in the literature Physicochemical Fluid Dynamics in Porous Media: Applications in Geoscience and Petroleum Engineering will appeal to chemical engineers, materials scientists, applied physicists, and mechanical engineers.
Jim Sterne Social Media Metrics. How to Measure and Optimize Your Marketing Investment Jim Sterne Social Media Metrics. How to Measure and Optimize Your Marketing Investment Новинка

Jim Sterne Social Media Metrics. How to Measure and Optimize Your Marketing Investment

1635.23 руб.
The only guide devoted exclusively to social media metrics Whether you are selling online, through a direct sales force, or via distribution channels, what customers are saying about you online is now more important than your advertising. Social media is no longer a curiosity on the horizon but a significant part of your marketing mix. While other books explain why social media is critical and how to go about participating, Social Media Metrics focuses on measuring the success of your social media marketing efforts. Success metrics in business are based on business goals where fame does not always equate to fortune. Read this book to determine: Why striving for more Twitter followers or Facebook friends than the competition is a failing strategy How to leverage the time and effort you invest in social media How to convince those who are afraid of new things that social media is a valuable business tool and not just a toy for the overly-wired Knowing what works and what doesn't is terrific, but only in a constant and unchanging world. Social Media Metrics is loaded with specific examples of specific metrics you can use to guide your social media marketing efforts as new means of communication.
Joe Murphy Social Media, Sociality, and Survey Research Joe Murphy Social Media, Sociality, and Survey Research Новинка

Joe Murphy Social Media, Sociality, and Survey Research

5872.32 руб.
Provides the knowledge and tools needed for the future of survey research The survey research discipline faces unprecedented challenges, such as falling response rates, inadequate sampling frames, and antiquated approaches and tools. Addressing this changing landscape, Social Media, Sociality, and Survey Research introduces readers to a multitude of new techniques in data collection in one of the fastest developing areas of survey research. The book is organized around the central idea of a «sociality hierarchy» in social media interactions, comprised of three levels: broadcast, conversational, and community based. Social Media, Sociality, and Survey Research offers balanced coverage of the theory and practice of traditional survey research, while providing a conceptual framework for the opportunities social media platforms allow. Demonstrating varying perspectives and approaches to working with social media, the book features: New ways to approach data collection using platforms such as Facebook and Twitter Alternate methods for reaching out to interview subjects Design features that encourage participation with engaging, interactive surveys Social Media, Sociality, and Survey Research is an important resource for survey researchers, market researchers, and practitioners who collect and analyze data in order to identify trends and draw reliable conclusions in the areas of business, sociology, psychology, and population studies. The book is also a useful text for upper-undergraduate and graduate-level courses on survey methodology and market research.
Jane Bozarth Social Media for Trainers. Techniques for Enhancing and Extending Learning Jane Bozarth Social Media for Trainers. Techniques for Enhancing and Extending Learning Новинка

Jane Bozarth Social Media for Trainers. Techniques for Enhancing and Extending Learning

4325.65 руб.
A how-to resource for incorporating social media into training Whether you work in a traditional or virtual classroom, social media can broaden your reach and increase the impact of training. In Social Media for Trainers, e-learning and new media expert Jane Bozarth provides an overview of popular tools, including blogs, wikis, Twitter, Facebook, YouTube, SlideShare, Flickr, and others. You'll learn to leverage each medium's unique features and applications to deliver training, facilitate discussions, and extend learning beyond the confines of a training event. This key resource offers a new set of powerful tools for augmenting and enhancing the value of your training. PRAISE FOR SOCIAL MEDIA FOR TRAINERS «Clear explanations and practical examples of the use of social media for learning, make this book essential reading for all workplace trainers.» —Jane Hart, founder, Centre for Learning and Performance Technologies, and founding member of the Internet Time Alliance «… a practical, intelligent book teaching trainers how to effectively utilize technology for real learning outcomes.» —Karl Kapp, professor of Instructional Technology at Bloomsburg University and author of Learning in 3D and Gadgets, Games and Gizmos for Learning «Trainers who want to succeed in the new social learning world should read this book. Jane has made social media easy, practical, and simple to use.» —Ray Jimenez, PhD, Chief Learning Architect, VignettesLearning.com
P. Fackler Mark The Handbook of Media and Mass Communication Theory P. Fackler Mark The Handbook of Media and Mass Communication Theory Новинка

P. Fackler Mark The Handbook of Media and Mass Communication Theory

32902.1 руб.
The Handbook of Media and Mass Communication Theory presents a comprehensive collection of original essays that focus on all aspects of current and classic theories and practices relating to media and mass communication. Focuses on all aspects of current and classic theories and practices relating to media and mass communication Includes essays from a variety of global contexts, from Asia and the Middle East to the Americas Gives niche theories new life in several essays that use them to illuminate their application in specific contexts Features coverage of a wide variety of theoretical perspectives Pays close attention to the use of theory in understanding new communication contexts, such as social media 2 Volumes Volumes are aslo available for individual purchase
Стенка-сетка Greenhouse ST-018 Стенка-сетка Greenhouse ST-018 Новинка

Стенка-сетка Greenhouse ST-018

1050 руб.
Дача, сад и огород Greenhouse ST-018 Стенка-сетка противомоскитная с молнией.
Jean-Michel Tanguy Practical Applications in Engineering Jean-Michel Tanguy Practical Applications in Engineering Новинка

Jean-Michel Tanguy Practical Applications in Engineering

18553.82 руб.
This series of five volumes proposes an integrated description of physical processes modeling used by scientific disciplines from meteorology to coastal morphodynamics. Volume 1 describes the physical processes and identifies the main measurement devices used to measure the main parameters that are indispensable to implement all these simulation tools. Volume 2 presents the different theories in an integrated approach: mathematical models as well as conceptual models, used by all disciplines to represent these processes. Volume 3 identifies the main numerical methods used in all these scientific fields to translate mathematical models into numerical tools. Volume 4 is composed of a series of case studies, dedicated to practical applications of these tools in engineering problems. To complete this presentation, volume 5 identifies and describes the modeling software in each discipline.
Tanya Joosten Social Media for Educators. Strategies and Best Practices Tanya Joosten Social Media for Educators. Strategies and Best Practices Новинка

Tanya Joosten Social Media for Educators. Strategies and Best Practices

3145.92 руб.
Praise for Social Media for Educators «At last, a book that provides a straightforward discussion of the pedagogical reasons to use social media, and how to effectively use the tools to enhance learning experiences. A practical must-have!»—Rita-Marie Conrad, instructional strategist and technologist, Duke University School of Nursing; coauthor, Engaging the Online Learner and The Online Teaching Survival Guide «This insightful and in-depth exploration effectively makes a case for embracing the best characteristics of social media to foster deeper learning experiences, promote collaboration, and provide timely feedback. This book is a can't-miss for educators.»—Amy M. Collier, associate director for technology and teaching, Center for Teaching and Learning, Stanford University «Thought about using social media in your online courses but don't know where to begin? Joosten's comprehensive hands-on book describes step-by-step how social media can add richness to your course content and have a positive impact on student outcomes.» —Rosemary Lehman and Simone ConceiÇão, eInterface; coauthors, Creating a Sense of Presence in Online Teaching and Managing Online Instructor Workload «Many faculty are hesitant to incorporate social media into their teaching for fear that it will be a distraction or too time consuming. Tanya Joosten has done a remarkable job outlining the benefits—and considerations—of doing so. Faculty who read this book will be able to make informed, educated decisions about the best approach to take.» —John Dolan, director, digital media and pedagogy, College of the Liberal Arts, Penn State University Social Media for Educators This is a down-to-earth resource filled with strategies for designing learning activities that work toward specific outcomes. It illustrates the ways in which social media will improve learning and contains case studies that clearly demonstrate social media's ability to: Increase communication and interactivity in a course Facilitate engaging learning activities Enhance students' satisfaction, learning, and performance
John Hartley A Companion to New Media Dynamics John Hartley A Companion to New Media Dynamics Новинка

John Hartley A Companion to New Media Dynamics

15743.77 руб.
A Companion to New Media Dynamics presents a state-of-the-art collection of multidisciplinary readings that examine the origins, evolution, and cultural underpinnings of the media of the digital age in terms of dynamic change Presents a state-of-the-art collection of original readings relating to new media in terms of dynamic change Features interdisciplinary contributions encompassing the sciences, social sciences, humanities and creative arts Addresses a wide range of issues from the ownership and regulation of new media to their form and cultural uses Provides readers with a glimpse of new media dynamics at three levels of scale: the 'macro' or system level; the 'meso' or institutional level; and 'micro' or agency level
Tang Tang Strategic Social Media. From Marketing to Social Change Tang Tang Strategic Social Media. From Marketing to Social Change Новинка

Tang Tang Strategic Social Media. From Marketing to Social Change

3521.91 руб.
Strategic Social Media is the first textbook to go beyond the marketing plans and how-to guides, and provide an overview of the theories, action plans, and case studies necessary for teaching students and readers about utilizing social media to meet marketing goals. Explores the best marketing practices for reaching business goals, while also providing strategies that students/readers can apply to any past, present or future social media platform Provides comprehensive treatment of social media in five distinct sections: landscape, messages, marketing and business models, social change, and the future Emphasizes social responsibility and ethics, and how this relates to capitalizing on market share Highlights marketing strategies grounded in research that explains how practitioners can influence audience behaviour Each chapter introduces theory, practice, action plans, and case studies to teach students the power and positive possibilities that social media hold

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Modern electrodynamics in different media is a wide branch of electrodynamics which combines the exact theory of electromagnetic fields in the presence of electric charges and currents with statistical description of these fields in gases, plasmas, liquids and solids; dielectrics, conductors and superconductors. It is widely used in physics and in other natural sciences (such as astrophysics and geophysics, biophysics, ecology and evolution of terrestrial climate), and in various technological applications (radio electronics, technology of artificial materials, laser-based technological processes, propagation of bunches of charges particles, linear and nonlinear electromagnetic waves, etc.). Electrodynamics of matter is based on the exact fundamental (microscopic) electrodynamics but is supplemented with specific descriptions of electromagnetic fields in various media using the methods of statistical physics, quantum mechanics, physics of condensed matter (including theory of superconductivity), physical kinetics and plasma physics. This book presents in one unique volume a systematic description of the main electrodynamic phenomena in matter: – A large variety of theoretical approaches used in describing various media – Numerous important manifestations of electrodynamics in matter (magnetic materials, superconductivity, magnetic hydrodynamics, holography, radiation in crystals, solitons, etc.) – A description of the applications used in different branches of physics and many other fields of natural sciences – Describes the whole complexity of electrodynamics in matter including material at different levels. – Oriented towards 3-4 year bachelors, masters, and PhD students, as well as lectures, and engineers and scientists working in the field. – The reader will need a basic knowledge of general physics, higher mathematics, classical mechanics and microscopic (fundamental) electrodynamics at the standard university level – All examples and problems are described in detail in the text to help the reader learn how to solve problems – Advanced problems are marked with one asterisk, and the most advanced ones with two asterisks. Some problems are recommended to be solved first, and are are marked by filled dots; they are more general and important or contain results used in other problems.
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