psychographic concepts tourism marketing



Anja Behrens The internationalization process of Wellness Tourism Anja Behrens The internationalization process of Wellness Tourism Новинка

Anja Behrens The internationalization process of Wellness Tourism

2802 руб.
Research Paper (undergraduate) from the year 2007 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1, University of Las Palmas de Gran Canaria, course: Marketing Internacional, language: English, abstract: During the last decades wellness tourism has been booming worldwide. Stimulated by an in-creased interest in health and fitness as well as the need to escape from work-related stress, "spa-going" is now one of the most sophisticated and exciting ways of making holidays in the 21st century.Responding to the increasing demand for wellness, the tourism industry had to adapt its holi-day offers and hotel facilities by creating spa or wellness centres within the hotels and resorts - spa or wellness centres which opened in the cities recently are not entering the field of well-ness tourism and therefore are not recognized in this report.In this report the identification of wellness tourism, its development and its trends are the matter of interest. After the definition of wellness tourism we will delimit its components and some concepts in close relation.In a second step we will explain the international development of wellness tourism which means the underlying mentality changes and its reasons, the history and development of well-ness tourism and the international expansion of spa.The internationalization grade of wellness tourism will be worked out in the third part by giv-ing information about the most ...
David Spurling, John Spurling Tourism Matters. Study Guide for Btec Travel and Tourism David Spurling, John Spurling Tourism Matters. Study Guide for Btec Travel and Tourism Новинка

David Spurling, John Spurling Tourism Matters. Study Guide for Btec Travel and Tourism

1514 руб.
Tourism Matters: Study Guide to BTEC Travel and Tourism is a lively and thoroughly written text which introduces students to the main aspects of the tourism sector. The book adopts a modern approach to the subject, covering topics such as the Business of Travel and Tourism, Ecotourism, Domestic and International Destinations, Marketing Tourism Products and Services as well as preparing for employment in the tourism industry with tips and insider advice on how to secure a job.
Key Concepts in Tourism Key Concepts in Tourism Новинка

Key Concepts in Tourism

2841 руб.
This book provides an accessible and comprehensive guide to the major themes, concepts, terms and theorists encountered by students of Tourism. Concepts are listed alphabetically and cross-referenced for ease of use. Tables and figures complement the text, and to help explain complex terminology. A comprehensive index is also provided, allowing the reader to follow themes running through the entries. The book is an ideal reference and a perfect revision aid. Формат: 14 см x 21,5 cм.
David Stewart W. The Marketing Pathfinder. Key Concepts and Cases for Marketing Strategy and Decision Making David Stewart W. The Marketing Pathfinder. Key Concepts and Cases for Marketing Strategy and Decision Making Новинка

David Stewart W. The Marketing Pathfinder. Key Concepts and Cases for Marketing Strategy and Decision Making

5112.58 руб.
Dozens of lively international case studies that help readers put core marketing principles in a real-world context From market research to positioning and brand management to customer relations, marketing is the engine that drives innovation and growth in the modern business organization. This latest addition to the acclaimed Pathfinder series, like its popular predecessor, The Strategy Pathfinder, features a unique blend of core concepts and brief, international case studies. A refreshing contrast to traditional marketing texts and references, which tend to be prescriptive and directive, The Marketing Pathfinder offers professionals and marketing students alike an effective way to contextualize the marketing decisions they'll make in the real world of business. Not another one-size-fits-all marketing toolkit, The Marketing Pathfinder functions as a dynamic, interactive resource Each chapter presents a set of core concepts, frameworks, and tools, followed by five or more short, lively international case studies illustrating how the concepts and tools can be applied in the real world The case studies are specifically designed to encourage readers to pursue additional independent research and to encourage them to articulate and defend their decisions Throughout, the emphasis is on the reader as a marketing professional in the thick of it and responsible for the decisions they make
Md Anisur Rahman and S. M. Imamul Haque Marketing Mix for Tourism Products Md Anisur Rahman and S. M. Imamul Haque Marketing Mix for Tourism Products Новинка

Md Anisur Rahman and S. M. Imamul Haque Marketing Mix for Tourism Products

3944 руб.
Marketing Mix is a combination of very important tools to penetrate, compete, and sustain in a competitive market either it is a product or service. There is always a discussion on the name and number of components of marketing mix. This book throws light on the importance of marketing mix. Also discusses with case studies about the name and number of components of marketing mix especially for tourism products. Finally advocates that the name and number of components of marketing mix can change according to situation and business environment. It would not be a wise decision of an entrepreneur to fix name and number of these components for all the situation and in all the stages of product life cycle.
Joachim Ntunda Investigating the Challenges of Promoting Dark Tourism in Rwanda Joachim Ntunda Investigating the Challenges of Promoting Dark Tourism in Rwanda Новинка

Joachim Ntunda Investigating the Challenges of Promoting Dark Tourism in Rwanda

6827 руб.
This study tries to assess the challenges of promoting dark tourism in Rwanda. The study was guided by three objectives: To find dark tourism products in Rwanda; to investigate the challenges of promoting dark tourism in Rwanda and to establish measures that could be adopted to promote it. To achieve the set objectives, the study used a sample of 43 respondents randomly selected from staff of Rwanda Development Board (RDB), museum/memorial site managers and tour operators. Data was collected by use of questionnaire instrument and summarized in tables and graphs following the objectives of the study. Furthermore frequencies and percentages were calculated based on the data available. The findings indicates that there are various dark tourism products in Rwanda which included Kigali memorial center, Bisesero, Gatwaro Stadium and Gitesi memorial site. Less effective information dissemination, High cost charged to tourists and Lack of skilled staff are the challenges affecting the promotion of dark tourism. Measures that could be adopted to promote dark tourism in Rwanda are Improving marketing strategies, training of staff and service providers and improving the variety and accessibility of dark tourism attractions. The study concludes by noting that identifying the successful practices in management, branding, marketing, and pricing strategies of dark tourism attractions around the world can aid in applying these ideas towards improving the dark tourism industry in Rwanda. The ...
Alina Fackler Benefits of Influencer Marketing in Tourism Alina Fackler Benefits of Influencer Marketing in Tourism Новинка

Alina Fackler Benefits of Influencer Marketing in Tourism

2164 руб.
Seminar paper from the year 2018 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 2,0, University of Applied Sciences Deggendorf, language: English, abstract: Nowadays, it is a decisive role for the image of a company to be represented on social media because it is one of the most important type of media in today's time. The influence of traditional media is declining sharply. Companies thus loose the opportunity to reach their target groups via these older communication channels. At the same time, almost 80% of adults are online and are spending daily 166 minutes on average in the web. Consumers look at other consumers to inform themselves about products and services. This is why a new segment of Marketing has developed: so called Influencer Marketing. It is a trend topic and many companies deal already with it. Many tourism companies agree that Marketing of their offers is mostly online. But customers do not exclusively inform themselves online. Word of mouth from family and friends are still worth a lot. Consequently, the tourism companies cannot compete with personal relations. Nevertheless, there is an opportunity to work with bloggers and thus imitate the personal recommendation. Most tourism experts are already actively using social media and look, above all opportunities, for stronger customer loyalty, direct contact with customers, but also for addressing new target groups.The aim of the present wo...
Philip Kotler Kellogg on Marketing Philip Kotler Kellogg on Marketing Новинка

Philip Kotler Kellogg on Marketing

1984.58 руб.
The business classic, fully revised and updated for today's marketers The second edition of Kellogg on Marketing provides a unique and highly regarded perspective on both the basics of marketing and on new issues that are challenging businesses today. Includes more than 60% new material on both fundamental marketing concepts and hot topics such as Product Innovation, Social Media, Marketing to Consumers at the Bottom of the Pyramid, and Internal Branding With a foreword by Philip Kotler The Kellogg School of Management is recognized around the world as the leading MBA program in Marketing Along with the new material, the core concepts covered in the first edition have all been updated-including targeting and positioning, segmentation, consumer insights, and more. This is a must-have marketing reference.
Philip Kotler Marketing Insights from A to Z. 80 Concepts Every Manager Needs to Know Philip Kotler Marketing Insights from A to Z. 80 Concepts Every Manager Needs to Know Новинка

Philip Kotler Marketing Insights from A to Z. 80 Concepts Every Manager Needs to Know

2319.21 руб.
The most renowned figure in the world of marketing offers the new rules to the game for marketing professionals and business leaders alike In Marketing Insights from A to Z, Philip Kotler, one of the undisputed fathers of modern marketing, redefines marketing's fundamental concepts from A to Z, highlighting how business has changed and how marketing must change with it. He predicts that over the next decade marketing techniques will require a complete overhaul. Furthermore, the future of marketing is in company-wide marketing initiatives, not in a reliance on a single marketing department. This concise, stimulating book relays fundamental ideas fast for busy executives and marketing professionals. Marketing Insights from A to Z presents the enlightened and well-informed musings of a true master of the art of marketing based on his distinguished forty-year career in the business. Other topics include branding, experiential advertising, customer relationship management, leadership, marketing ethics, positioning, recession marketing, technology, overall strategy, and much more. Philip Kotler (Chicago, IL) is the father of modern marketing and the S. C. Johnson and Son Distinguished Professor of International Marketing at Northwestern University's Kellogg Graduate School of Management, one of the definitive marketing programs in the world. Kotler is the author of twenty books and a consultant to nonprofit organizations and leading corporations such as IBM, General Electric, Bank of America, and AT&T.
Anupama Sharma,Anjana Sharma and Saurabh Tiwari Changing Face Of Medical Tourism In India Anupama Sharma,Anjana Sharma and Saurabh Tiwari Changing Face Of Medical Tourism In India Новинка

Anupama Sharma,Anjana Sharma and Saurabh Tiwari Changing Face Of Medical Tourism In India

3944 руб.
Changing Face of “Medical Tourism” is a comprehensive and authoritative book designed to meet the requirements of students of tourism and others. The book provides a sharp focus on all relevant concepts and principles of medical tourism and adds value to the reader understanding of the subject. This book is about exploring the potential of medical tourism in the district of Gurgaon, Haryana, which is fast emerging as a leading player in providing world class healthcare facilities to the population from around the world thus fast creating a niche for itself in the health tourism map of the world
Umran Aslan Perspectives of Tourism Development in Algeria Umran Aslan Perspectives of Tourism Development in Algeria Новинка

Umran Aslan Perspectives of Tourism Development in Algeria

6264 руб.
Master's Thesis from the year 2017 in the subject Economics - Other, grade: 4,0, University of Wroclaw (Earth Science and Environmental Management), course: Tourism, language: English, abstract: This thesis aims to make Algeria available as an important place in sustainable tourism in the future. The study addresses Algeria in general and explains what regional development should be made possible. Concepts of management are explained, leading to a new path of tourism development that should be taken in Algeria. Algeria is a very rich country in terms of tourism, but it has little knowledge about using its resources. Algeria's coastal and saharan desert have excellent tourism potential. By making long-term plans, they can become an indispensable destination for sustainable tourism. Looking at the old history of Algeria, it is clear that this is a country that has hosted many civilizations. It is also the largest country of African in terms of surface area, and it takes a lot of time to be safe because of its size. In the neighboring countries Morocco and Tunisia, tourism is already growing greatly. However, there are few in Algeria to work in the name of tourism. In this thesis, it is explained how management should be handled in order to increase tourism investments.Finally, in a survey study conducted in Algiers city, the opinion of local inhabitants on tourism development of Algeria is also made clear.
Kumbirai Mirimi Developing a Destination Branding Framework for Tourism Development in Zimbabwe Kumbirai Mirimi Developing a Destination Branding Framework for Tourism Development in Zimbabwe Новинка

Kumbirai Mirimi Developing a Destination Branding Framework for Tourism Development in Zimbabwe

5927 руб.
Master's Thesis from the year 2016 in the subject Tourism, grade: 2.1, , course: Tourism Management, language: English, abstract: It is widely agreed that the recent history of economic crisis in Zimbabwe had negative effects on tourism in the country. Soon after a decade of political and economic instability, Zimbabwe is faced with several challenges to position the destination in an increasingly competitive global marketplace and to create a unique identity to differentiate itself from competitors. Thus destination branding can be a strategic marketing component with considerable importance in promoting the discovery of the country severely impacted by a volatile economic and political environment. This study sought to develop a destination branding framework for tourism development in Zimbabwe based on stakeholders' perspectives. The underpinning objectives were, to determine the nature of Zimbabwe's tourism destination brand, to establish the tourism destination branding process in Zimbabwe, to identify the benefits of destination branding for tourism stakeholders in Zimbabwe, to identify the development preferences about destination branding in Zimbabwe and to determine the destination branding support strategies for tourism development in Zimbabwe. A positivist philosophy was adopted for the study with a quantitative approach. The study made use of a cross-sectional survey design with a sample of 417 randomly selected tourism stakeholders. Data were analysed...
Joseph Boyett H. The Guru Guide to Marketing. A Concise Guide to the Best Ideas from Today's Top Marketers Joseph Boyett H. The Guru Guide to Marketing. A Concise Guide to the Best Ideas from Today's Top Marketers Новинка

Joseph Boyett H. The Guru Guide to Marketing. A Concise Guide to the Best Ideas from Today's Top Marketers

1983.91 руб.
Discusses the newest marketing concepts. The Guru name is synonymous with expert, candid advice. The Guru format provides an easy reference to a wide range of ideas and practices.
Mohammednour Eltahir Modern Attitudes in Marketing Mohammednour Eltahir Modern Attitudes in Marketing Новинка

Mohammednour Eltahir Modern Attitudes in Marketing

4017 руб.
The marketing arena fertile ground for the study, as characterized by his dynamism, the show permanently and continuously many of the ideas and philosophies of the new aims interested in them access to the best ways to meet the needs and desires of the consumer and get satisfaction better and a high degree. Has appeared many of the trends that are interested and working to develop marketing activity in different marketing activities used in installations such as trends and internal marketing concepts - relationship Marketing - international Marketing - Marketing - Marketing environmental (green) - network marketing - TQM - competitive advantage - knowledge management marketing.
Laurie Young The Marketer's Handbook. Reassessing Marketing Techniques for Modern Business Laurie Young The Marketer's Handbook. Reassessing Marketing Techniques for Modern Business Новинка

Laurie Young The Marketer's Handbook. Reassessing Marketing Techniques for Modern Business

2222.46 руб.
This book, written by a senior marketer with over thirty years experience of using marketing techniques and concepts, sets out to describe, contextualize and rate them. Its prime emphasis is on understanding their status so that they can be used to direct the use of shareholder funds effectively. Its conclusion is that seasoned professionals must use their judgement about when and how to use them, but they also need to understand them in depth if they are going to make well-rounded, effective investment decisions. Above all it asks: “how useful and relevant is this concept? Will it improve decision making? Does the damn thing have any credibility and does it work?” “This book combines a rigorous review of a wide range of marketing concepts with many practical examples and case studies. It can be read or dipped into both by seasoned professionals and by those just embarking on their marketing career.” Sir Paul Judge, President, Chartered Institute of Marketing “Laurie Young casts an experienced and skeptical eye on many cherished marketing concepts and techniques. He provides an antidote to the tendency to adopt them without understanding their limitations and possibilities.” Professor George Day, The Wharton School, Chairman of the American Marketing Association “Laurie Young has produced nothing less than the A-Z of marketing. He has journeyed far and wide mapping out hundreds of business, marketing and communications models to produce an extremely useful industry atlas. Certainly it will find a well-thumbed home on my bookshelf.” Hamish Pringle, Director General, Institute of Practitioners in Advertising “This book is much needed by marketing. Its value is in challenging concepts, some of which have been the accepted norm for a long time. But as this book shows, some of these may no longer be relevant and appropriate for marketers in today’s consumer environment.” Mike Johnston, CEO, Dairy Council of Northern Ireland and former Chairman of the Chartered Institute of Marketing “Senior marketers, like those who make up the membership of the Marketing Society, hone the methods and techniques they favour as their career develops. Laurie Young clearly did that and an experienced voice shines through this critique. It is heartening to find that so many concepts have a long history of producing real value for businesses but alarming to find so many of the theorists’ favourites to be so groundless.” Hugh Burkitt, CEO, The Marketing Society
Dirk König Linking agriculture to tourism in Sierra Leone - a preliminary research Dirk König Linking agriculture to tourism in Sierra Leone - a preliminary research Новинка

Dirk König Linking agriculture to tourism in Sierra Leone - a preliminary research

2652 руб.
Master's Thesis from the year 2007 in the subject Tourism, grade: 2,2, University of Applied Sciences Eberswalde, 200 entries in the bibliography, language: English, abstract: Tourism has been acknowledged by practitioners and governments to be a tool for economic development, not exclusively but mainly, of less developed countries with few other competitive sectors and, therefore, for boosting their domestic economy as well as reducing the endemic poverty in Africa.This paradigm is difficult to apply when the tourism industry is not viable in a country and the great majority of tourism establishments have insufficient numbers of clients to make profit. In this respect, some findings indicate that, tourism and local small-scale agriculture (World Bank, 2006b) have been widely neglected by the Government of Sierra Leone, all efforts having been directed onto the development of the mining sector. In fact, while production and marketing constraints can be solved as stated in the wider agriculture literature, due to the nature of Sierra Leone as a "fragile state", findings suggest that the lack of commitment and attitude of the Government to more responsible tourism forms or approaches will hamper any attempt to foster strategic alliances between the poor agriculture sector and tourism industry or other lucrative market-segments. Although the recent tourism development in Sierra Leone addresses the important issue of preserving the few available tourist attractions, a...
Uwe Trillitzsch, Simone Schweikert Towards Integral World Wide Web Marketing Strategies. Creating Points of Communication that Count Uwe Trillitzsch, Simone Schweikert Towards Integral World Wide Web Marketing Strategies. Creating Points of Communication that Count Новинка

Uwe Trillitzsch, Simone Schweikert Towards Integral World Wide Web Marketing Strategies. Creating Points of Communication that Count

4002 руб.
Research Paper (undergraduate) from the year 1997 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1, University Witten/Herdecke, language: English, abstract: This thesis focuses on connecting the opportunities of the World Wide Web (WWW) as a marketing medium with the development of integral marketing strategies with measurable goals. It explains how WWW marketing activities can help marketers on their way from the traditional one-to-many marketing concepts to the new many-to-many marketing. The thesis provides marketers with an overview of the variety of WWW marketing opportunities, a "WWW Marketing Module and Inspiration Kit," and two detailed real life cases.
Ivana Vilotic Importance of Differentiation. An Investigation Into the Effectiveness of Differentiation, Main Tools, and the Features that Make a Product Unique Ivana Vilotic Importance of Differentiation. An Investigation Into the Effectiveness of Differentiation, Main Tools, and the Features that Make a Product Unique Новинка

Ivana Vilotic Importance of Differentiation. An Investigation Into the Effectiveness of Differentiation, Main Tools, and the Features that Make a Product Unique

5464 руб.
Diploma Thesis from the year 2011 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, International University of Applied Sciences Bad Honnef - Bonn, language: English, abstract: This paper analyzes the effectiveness of differentiation and the strategy's main instruments to further refer them to the exploration of the uniqueness of cruise tourism product features, and best case procedures regarding effective differentiation strategies in tourism sectors. Having used the combination of primary and secondary sources, the research concludes that differentiation is regarded as an effective marketing tool, preventing competition exclusively based on a product's price. It is reported that, as products converge in terms of their features, the creation of a USP becomes more essential.Different levels of a product unveil various possibilities for differentiation; and it is suggested that branding and positioning are used as applicable differentiation instruments. Although differentiation based on the core product is found out to be a common way of distinguishing cruise line products, differentiating through value added features and the product's service component are used more frequently. The findings further reveal that marketing principles are used to differentiate tourism products. Due to the tourism industry's 'me-too' market nature, branding is considered to be a valuable soft differentiation tool. Ma...
Guy Powell R. Marketing Calculator. Measuring and Managing Return on Marketing Investment Guy Powell R. Marketing Calculator. Measuring and Managing Return on Marketing Investment Новинка

Guy Powell R. Marketing Calculator. Measuring and Managing Return on Marketing Investment

2120.42 руб.
This book uncovers the components of driving increased marketing effectiveness and can be applied to just about every industry and marketing challenge. It demystifies how marketers can significantly improve their measurement and management infrastructure in order to improve their return on marketing effectiveness and ROI. They will be able to significantly improve their tactical and strategic decision-making and finally be able to respond to John Wannamachers' «half of my advertising is wasted; I just don't know which half.» With this in hand, they will be able to avoid the budget cutting ax, become a critical component of corporate success and enhance their careers. Even in a crowded theoretical marketing environment there are three new concepts being introduced: 1. The Marketing Effectiveness Framework to help marketers talk the talk of marketing effectiveness within marketing and with the C-Suite. 2. The Marketing Effectiveness Continuum to help marketers understand the organizational issues and change management associated with delivering long lasting enhanced marketing effectiveness. 3. The Marketing Accountability Framework to help marketers begin to collect data that is meaningful to improving their marketing effectiveness and to become accountable for their results. It is one of the only marketing books covering the topic at a global level. It includes a great number of specific case studies from North America, Asia, Europe and Africa. The cases cover the following industries: Telecommunications, consumer packaged goods, home repair services, travel, utilities, software, restaurants, alcoholic and non-alcoholic beverages and others. It can also be used to support marketing education at the university level. Whether the reader is a marketer, business analyst, C-level executive, this book will help them to understand the key issues surrounding the measurement of marketing effectiveness. More than that however, is how each of the concepts can be directly applied to their marketing environment. Each of the concepts are applied to the different types of businesses (business-to-business, OEM, consumer, NGO and others) so they can quickly make them actionable.
Simone Weinert Marketing the destination Kuhlungsborn in Switzerland. A marketing concept Simone Weinert Marketing the destination Kuhlungsborn in Switzerland. A marketing concept Новинка

Simone Weinert Marketing the destination Kuhlungsborn in Switzerland. A marketing concept

2389 руб.
Diploma Thesis from the year 2004 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,7 (A-), Stralsund University of Applied Sciences, 102 entries in the bibliography, language: English, abstract: Tourism has been a growth market, with chances and risks, for a long time. Due to growing travel experiences tourists are becoming more and more critical and demanding. Thinking of this and the merging Europe, tourism destinations have to offer touristic services supplies, that can make them - also internationally - competitive. Destinations have to react to these new expectations, because only satisfied guests are happy visitors, who are willingly to come back or to speak positively about their experiences. Considering the dynamics of market trends it becomes more and more important for the service branch tourism to stand up against the needs and desires of the guests. Only with corresponding offers it will be possible to reach the demanding customers.In consideration of the growing visitor numbers from Switzerland the destination Kühlungsborn aims at preparing itself to enter this market. To do so, in the long-run, it is necessary to follow a strategic planning, that shows which ways have to be gone to accomplish the striven aims. This book gives an in-depth analysis of the market situation, marketing strategies and the implementation of a concept to enter the Swiss market.
Susanne Soes Hejlsvig Tourism and Cultural Mediation Susanne Soes Hejlsvig Tourism and Cultural Mediation Новинка

Susanne Soes Hejlsvig Tourism and Cultural Mediation

9339 руб.
There has been a historical shift in ways and methods of travelling from the individual traveler to what may be called the mass tourist. The introduction of mass tourism and the different motivations that drive tourists today are important indicators for cultural mediators to consider in their production of tourism communication. This book, therefore, deals with aspects of tourism and different types of mediators involved in tourism processes. Mediators employ aspects of culture, authenticity and branding as a means to portray and explain the destinations. This book examines if three specific mediators recentre culture into the tourism products, they portray. These separate communicators are analyzed rhetorically, and Halliday's notion of register is used to establish which language functions the mediators have applied in their tourism communications. Derived from that, the book provides an indicator of the communicational means applied in the tourism industry. The book should in particular be valuable to professionals in Communications and Marketing fields.
Amare Nega Wondirad Challenges and Opportunities of Ecotourism Development Amare Nega Wondirad Challenges and Opportunities of Ecotourism Development Новинка

Amare Nega Wondirad Challenges and Opportunities of Ecotourism Development

4419 руб.
Currently tourism has become one of the largest and most significant economic sectors in the world. Especially developing countries, which are weaker in other international marketing items and transactions, but endowed with unique and diverse cultural and natural tourism resources, have been taking advantage of the tourism industry as a fundamental source of their foreign exchange. Recently, the detrimental impacts of conventional tourism, has brought several ideas and concepts among those, the notion of ecotourism become a pretty interesting one with its characteristics and principles. The year 2002 was designated as the international year of ecotourism with the intention of encouraging the cooperative efforts of different stakeholders to promote development and protection of the environment, particularly in developing countries. Yet, many of developing countries including Ethiopia did not take advantage of their abundant ecotourism resources due to various shortcomings. Thus, this paper tries to investigate the persistent challenges hindering the development of ecotourism and the existing opportunities which could be capitalized on in developing countries scenario.
Max Adler A study of Marketing and Online Marketing Tools which improve online success Max Adler A study of Marketing and Online Marketing Tools which improve online success Новинка

Max Adler A study of Marketing and Online Marketing Tools which improve online success

4839 руб.
Bachelor Thesis from the year 2010 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1,6, University of Lincoln (Business and Law), language: English, abstract: AbstractTitle: A study of Marketing and Online Marketing tools which improve online success.PurposeThe objective of this study was to identify and analyse the opportunities of new technologies for companies and how they take benefit of it. The most important online marketing tools were presented in detail to underpin the theoretic concepts of marketing.MethodologyA literature review about marketing and online marketing objectives were carried out. This was used on recent occurrences and developments in the online marketing sector.FindingsOnline marketing is not only important for companies to increase turnover, it is nowadays necessary to stay competitive to survive. Companies which do not implement online marketing in their classical marketing activities have a strong competitive disadvantage in today's environment.Research limitations / implicationsMore insight could be given on how important online marketing is for different industrial sectors. In some sectors a classical customer relationship could be still more important than others, so one has to be cautious with generalisations about how useful online marketing is for each company individually.Practical implicationsSmall and middle-sized companies which still have no idea of how to implement an online marketing c...
Sven Elmers Egypt - Impacts . Concerns, Sustainability . Ecotourism, Industry responsibilities, Tourism Planning Sven Elmers Egypt - Impacts . Concerns, Sustainability . Ecotourism, Industry responsibilities, Tourism Planning Новинка

Sven Elmers Egypt - Impacts . Concerns, Sustainability . Ecotourism, Industry responsibilities, Tourism Planning

1777 руб.
Research Paper (undergraduate) from the year 2009 in the subject Tourism, grade: 2, New College Durham, language: English, abstract: The aim of this assignment is to evaluate the different types of tourism impact and to analyse any potential damage caused by tourism activity. Furthermore the aim is to analyse the principles of sustainability and to evaluate any possible alternative approaches to tourism growth and development as well as to analyse the procedures involved in the tourism planning process and to evaluate the responsibilities of the tourism industry.
Mike Moore, Peter A Thomas Marketing Multiplied. A real-world guide to Channel Marketing for beginners, practitioners, and executives. Mike Moore, Peter A Thomas Marketing Multiplied. A real-world guide to Channel Marketing for beginners, practitioners, and executives. Новинка

Mike Moore, Peter A Thomas Marketing Multiplied. A real-world guide to Channel Marketing for beginners, practitioners, and executives.

1802 руб.
There are more than a million people on LinkedIn with channel marketing job titles and tens of thousands of channel marketing job openings.There were zero books about channel marketing, until now.Marketing Multiplied is your comprehensive guide to indirect channel marketing. Building on more than forty years of combined experience, Mike Moore and Peter Thomas explore topics such as how best to engage channel partners, how to create programs that generate outcomes, how to develop the right mix of content, recruiting and hiring talented people, and how to provide meaningful incentives to your channel partners that motivate them to deliver results.Traditional channel marketing tactics are woefully behind the times. In Marketing Multiplied, you learn how to orient your channel marketing efforts around a modern marketing methodology that aligns with the way buyers want to buy.Blending practical frameworks with real-world examples, Moore and Thomas break the conventional “random acts of marketing” approach, reducing the channel to its piece parts, and reshaping it into a holistic strategy that helps channel marketers gain the support they need from their executives and team.Whether you’re new to the field, or a seasoned executive looking for fresh ideas, Marketing Multiplied uncovers the channel marketing concepts and tactics that will kick your channel into high growth.
Miriam Mennen Implications of the ageing population on the pharmaceutical and the tourism industry from a marketing point of view Miriam Mennen Implications of the ageing population on the pharmaceutical and the tourism industry from a marketing point of view Новинка

Miriam Mennen Implications of the ageing population on the pharmaceutical and the tourism industry from a marketing point of view

1664 руб.
Essay from the year 2007 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 84% - A, University of Sunderland, course: Marketing Strategy, language: English, abstract: Due to the world's demographic development towards an increasing aging population, various richer economies experience major changes influencing the specific industries. This report will illustrate the implications of these changes, with particular reference to the population over the age of 65, on the pharmaceutical and the tourism industry from a marketing point of view. Examples will be drawn from the US, the UK, Germany and Japan as they are highly affected by the changing demographics. The main purpose of the report is among others to outline significant impacts on the micro and macro environment, relating to the mentioned industries. Furthermore, the implications on the particular marketing strategies will be evaluated in order to solve potential problems with their implementation. Finally, recommendations will be given on how to overcome these problems and difficulties.
Amy Nutty In what ways did integrated marketing communications aid the Welsh Government.s Year of Adventure campaign. Amy Nutty In what ways did integrated marketing communications aid the Welsh Government.s Year of Adventure campaign. Новинка

Amy Nutty In what ways did integrated marketing communications aid the Welsh Government.s Year of Adventure campaign.

3302 руб.
Bachelor Thesis from the year 2017 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 78.00, Swansea University, course: Media and Communications, language: English, abstract: This dissertation examines the promotional tools that were implemented during the 2016 Visit Wales marketing campaign, the Year of Adventure. Adopting a deductive approach, the thesis uses a combination of academic literature, paired with qualitative and quantitative research methodologies to evaluate the effectiveness of the three key devices, which include public relations, advertising and digital marketing. Despite the in-house research conducted by Visit Wales that concludes the rising tourism figures witnessed throughout 2016 provide evidence of the campaign's success, a series of self-completion questionnaires and telephone interviews targeted at the Welsh accommodation sector and tourists themselves offer a more critical view, which challenges this ideology. This thesis provides a more transparent overview of the marketing communications tools implemented during the Year of Adventure, assessing their impact and potential influence within the Welsh tourism industry.
Julia Weis Credibility and perception of green branding in destinations. A case study of Switzerland Julia Weis Credibility and perception of green branding in destinations. A case study of Switzerland Новинка

Julia Weis Credibility and perception of green branding in destinations. A case study of Switzerland

6252 руб.
Master's Thesis from the year 2016 in the subject Tourism, grade: 1,5, Oxford Brookes University, language: English, abstract: Green marketing and branding is not a widely researched topic in a destination context. Therefore, this dissertation uses Switzerland and the new sustainable tourism campaign in 2017 as a case study to explore the field in terms of credibility and perception. The research is based on a document/website analysis, expert interviews and tourist questionnaires to explore and analyse opinions and views on the topic.
Simon Middleton What You Need to Know About Marketing Simon Middleton What You Need to Know About Marketing Новинка

Simon Middleton What You Need to Know About Marketing

1749.34 руб.
Marketing is shrouded in arcane mystery and buzzwords. It frightens many and bewilders others. Yet every business, from the hand-car-wash by the side of the road, to the world's most famous brands, engage in marketing every single day. This is an essential, reliable, speedy and up to date guide to the most robust and important concepts in marketing. This book shows you how to understand and do marketing without having to study a degree or a diploma in it. Along the way it shows you what has been learned about marketing over the centuries, what experts can teach us that we can use ourselves, how marketing has changed in our new ‘digital' world, and how to avoid classic mistakes. In short, this is all you need to know about marketing. Introduction – Marketing: the world's second oldest business activity Chapter 1 – The Product. Chapter 2 – The Marketing Strategy and the Marketing Plan Chapter 3 – Your Customers. Chapter 4 – Pricing and Promotion Chapter 5 – Placement or Distribution. Chapter 6 – Customer Engagement Chapter 7 – Branding Chapter 8 – Social Media and Digital Marketing
Naomi Chabongwa Tourism and hospitality training among Botswana.s tertiary institution. A stakeholder perspective Naomi Chabongwa Tourism and hospitality training among Botswana.s tertiary institution. A stakeholder perspective Новинка

Naomi Chabongwa Tourism and hospitality training among Botswana.s tertiary institution. A stakeholder perspective

6302 руб.
Master's Thesis from the year 2014 in the subject Tourism, grade: pass, Midlands State University (Midlands State University), course: Masters of Commerce in Tourism and Hospitality, language: English, abstract: This study was carried out to appraise the tourism and hospitality training in Botswana's institutions from a stakeholder's perspective. The stakeholders in this research were limited to the students and trainers/lecturers. The objectives of the study were: to determine stakeholders perceptions on the strengths of tourism and hospitality training among Botswana's tertiary institutions, to determine stakeholders perceptions on the weaknesses of tourism and hospitality training among Botswana's tertiary institutions, to determine the challenges faced by tourism and hospitality tertiary institutions with regard to delivering tourism training, to recommend strategies that may be adopted to improve the quality of tourism and hospitality training among Botswana's tertiary institutions. The purpose of the research was to examine the existing gap between the tourism and hospitality training and tourism manpower needs in Botswana. Current literature evaluation on the hospitality and tourism education and training shows a number of differences for the tourism and hospitality manpower needs especially in developed countries. The study adopted a qualitative technique which involved both students and industry staff filling the questionnaires and also head o...
Gunawarna Waduge Developing a Tourism Focused Computable General Equilibrium Model Gunawarna Waduge Developing a Tourism Focused Computable General Equilibrium Model Новинка

Gunawarna Waduge Developing a Tourism Focused Computable General Equilibrium Model

3414 руб.
Research Paper (postgraduate) from the year 2017 in the subject Tourism, Griffith University (Griffith Institute of Tourism), language: English, abstract: Conventional literature has proven that Computable General Equilibrium (CGE) modelling is the best applied tool addressing and analysing tourism related issues in an economy. Therefore, the aim of this paper is to develop a Computable General Equilibrium Model for an economy (hereafter referred to as CGE-Tourism) for tourism impact analysis. The core model of CGE-Tourism closely follows the well-known Australian ORANI model and the extension of tourism to the core model closely follows the recent work of Australian tourism modellers. This paper contains six sections. The second section provides a brief summary of economic impact analysis of tourism. Section three outlines the overview of the theoretical structure and implementation of the CGE-Tourism model. The system of equations of the core model of CGE-Tourism is presented in section four. Section five describes the new extension of tourism modelling to the core model.Measuring the contribution of tourism to a national economy has always been a frustrating exercise. Tourism does not have specific products. It represents the sum of expenditure by travellers for wide range of products. It is not possible to identify tourism as a single "industry" in the national accounts, its value to the economy is not readily revealed. As a result of the absence of tourism in off...
Scott Brinker Hacking Marketing. Agile Practices to Make Marketing Smarter, Faster, and More Innovative Scott Brinker Hacking Marketing. Agile Practices to Make Marketing Smarter, Faster, and More Innovative Новинка

Scott Brinker Hacking Marketing. Agile Practices to Make Marketing Smarter, Faster, and More Innovative

1855.36 руб.
Apply software-inspired management concepts to accelerate modern marketing In many ways, modern marketing has more in common with the software profession than it does with classic marketing management. As surprising as that may sound, it's the natural result of the world going digital. Marketing must move faster, adapt more quickly to market feedback, and manage an increasingly complex set of customer experience touchpoints. All of these challenges are shaped by the dynamics of software—from the growing number of technologies in our own organizations to the global forces of the Internet at large. But you can turn that to your advantage. And you don't need to be technical to do it. Hacking Marketing will show you how to conquer those challenges by adapting successful management frameworks from the software industry to the practice of marketing for any business in a digital world. You'll learn about agile and lean management methodologies, innovation techniques used by high-growth technology companies that any organization can apply, pragmatic approaches for scaling up marketing in a fragmented and constantly shifting environment, and strategies to unleash the full potential of talent in a digital age. Marketing responsibilities and tactics have changed dramatically over the past decade. This book now updates marketing management to better serve this rapidly evolving discipline. Increase the tempo of marketing's responsiveness without chaos or burnout Design «continuous» marketing programs and campaigns that constantly evolve Drive growth with more marketing experiments while actually reducing risk Architect marketing capabilities in layers to better scale and adapt to change Balance strategic focus with the ability to harness emergent opportunities As a marketer and a manager, Hacking Marketing will expand your mental models for how to lead marketing in a digital world where everything—including marketing—flows with the speed and adaptability of software.
Kamanga Eliam Marketing Principles. How They Influence Purchase of Alcohol Kamanga Eliam Marketing Principles. How They Influence Purchase of Alcohol Новинка

Kamanga Eliam Marketing Principles. How They Influence Purchase of Alcohol

7552 руб.
The concepts contained in this book constitute a practical approach to the application of marketing principles to the marketing of products. This book sheds light on how marketing factors such as product, price, promotion and place can be used to promote products such as alcohol to market segments that are difficult to reach and convince such as students. Applying the theory of reasoned action to understand the factors that lead to intention to acquire products, this book also goes further to include aspects such as culture, subjective social norms and the environment where purchase of products such as alcohol are done. It provides practical recommendations that can improve the marketing of products. The book is highly recommended for academic purposes and for traders to help them apply practical approaches to the marketing of various products and services. The concepts contained in the book can be used to market different products and services worldwide.
Allan Williams M. The Wiley Blackwell Companion to Tourism Allan Williams M. The Wiley Blackwell Companion to Tourism Новинка

Allan Williams M. The Wiley Blackwell Companion to Tourism

15567.07 руб.
The Wiley Blackwell Companion to Tourism presents a collection of readings that represent an essential and authoritative reference on the state-of-the-art of the interdisciplinary field of tourism studies. Presents a comprehensive and critical overview of tourism studies across the social sciences Introduces emerging topics and reassesses key themes in tourism studies in the light of recent developments Includes 50 newly commissioned essays by leading experts in the social sciences from around the world Contains cutting-edge perspectives on topics that include tourism’s role in globalization, sustainable tourism, and the state’s role in tourism development Sets an agenda for future tourism research and includes a wealth of bibliographic references
Phil Fragasso Marketing for Rainmakers. 52 Rules of Engagement to Attract and Retain Customers for Life Phil Fragasso Marketing for Rainmakers. 52 Rules of Engagement to Attract and Retain Customers for Life Новинка

Phil Fragasso Marketing for Rainmakers. 52 Rules of Engagement to Attract and Retain Customers for Life

1785.79 руб.
You are a successful entrepreneur with a brain for business, but you’re indecisive about marketing and need a guide that will help your company distinguish itself, inspire customer loyalty and increase profits. Marketing for Rainmakers: 52 Rules of Engagement to Attract and Retain Customers for Life presents practical concepts, helpful tips and real-life examples to help you take your business to the next level with marketing that focuses on the customers’ needs. Fifty-two business-building ideas will inspire you to take immediate action and develop a marketing mindset.
David Picard Tourism, Magic and Modernity. Cultivating the Human Garden David Picard Tourism, Magic and Modernity. Cultivating the Human Garden Новинка

David Picard Tourism, Magic and Modernity. Cultivating the Human Garden

4052 руб.
Drawing from extended fieldwork in La Réunion, in the Indian Ocean, the author suggests an innovative re-reading of different concepts of magic that emerge in the global cultural economics of tourism. Following the making and unmaking of the tropical island tourism destination of La Réunion, he demonstrates how destinations are transformed into magical pleasure gardens in which human life is cultivated for tourist consumption. Like a gardener would cultivate flowers, local development policy, nature conservation, and museum initiatives dramatise local social life so as to evoke modernist paradigms of time, beauty and nature. Islanders who live in this 'human garden' are thus placed in the ambivalent role of 'human flowers', embodying ideas of authenticity and biblical innocence, but also of history and social life in perpetual creolisation.
Fotini Mastroianni How Safety and Security influence the decision of tourists to visit another destination Fotini Mastroianni How Safety and Security influence the decision of tourists to visit another destination Новинка

Fotini Mastroianni How Safety and Security influence the decision of tourists to visit another destination

6264 руб.
Document from the year 2013 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, , language: English, abstract: The present thesis uses secondary data and quantitative research to discuss political instability and its effects on the Greek tourism industry and Greek economy.The thesis presents a number of proposals on how Greece can protect its tourism industry from political instability. The emphasis is given to crisis management and disaster management planning to alleviate the negative economic effects of political instability. In addition, all theories associated to tourism motivation and decision making are studied.
Marketing Marketing Новинка

Marketing

1579 руб.
Professor Richard Sandhusen's brand - new and important fourth edition of Marketing explains how four digital-age systems have merged into one to change marketing and management practice as much in the past five years as in the previous half century. These systems - decision support, relationship marketing, integrated marketing communication, and balanced scorecard - receive detailed analysis in this extensively updated book, which also gives more comprehensive coverage to all aspects of the global marketplace than other currently-available textbooks on the subject. Here is vital information for students soon entering business in today's ever more globally competitive world. Marketing presents a realistic hypothetical company as it faces business challenges and opportunities on a day-by-day basis. Although solidly grounded in marketing theory, the book explains marketing strategies within this realistic setting, showing many of the business tactics and decisions students are likely to confront in their own careers. The fictitious company's domestic and international marketing strategies are explained and analyzed, and real-world examples of successful marketing campaigns by different kinds of companies are also included. Each chapter ends with an overview of essential concepts and match-up exercises that review the text's material. Here is a popular and accessible new addition to Barron's respected Business Review Series.
Martin Masuch Reason-Oriented Marketing. A Generic Marketing Approach for reasonable Products and Services Martin Masuch Reason-Oriented Marketing. A Generic Marketing Approach for reasonable Products and Services Новинка

Martin Masuch Reason-Oriented Marketing. A Generic Marketing Approach for reasonable Products and Services

4102 руб.
The modern economic world is characterized by a vast number of different customer requirements, products, and variations of products, as well as ideas, meanings, opinions, and arguments. Marketing activities are nowadays embedded in a complex world characterized by a multitude of interdependencies and interrelations between different stakeholders and interest groups.Hitherto, economic systems, and above all marketing strategies, strive to separate concerns in order to control the whole. The development of autonomous and stand-alone marketing concepts in the past reflects this paradigm. To cope with the global and networked conditions of the presence, suitable strategies have to be designed which are able to manage the requirements of transitional relationships.The combination of transverse reason and the open society as well as the conceptual transfer to the field of marketing leads to the concept of reason-oriented marketing. The generic character of reason-oriented marketing is enabled by methodical patterns which presents solutions to selected aspects of the marketing process. These patterns constitute generic blueprints for sample solutions that can be systematically arranged to design a strategic implementation of reasonable thinking within the marketing process. The patterns consider particularly the relationships and interactions between the interest groups of the macro environment, by integrating:-the perception and recognition of needs, interests, and requirements of...
Malcolm McDonald Marketing Plans for Services. A Complete Guide Malcolm McDonald Marketing Plans for Services. A Complete Guide Новинка

Malcolm McDonald Marketing Plans for Services. A Complete Guide

5035.41 руб.
Marketing Plans for Services, Third Edition is written in a pragmatic, action-orientated style and each chapter has examples of marketing planning in practice. The authors highlight key misunderstandings about marketing and the nature of services and relationship marketing. The marketer is taken step-by-step through the key phases of the marketing planning process and alerted to the barriers that can prevent a service organization being successful in introducing marketing planning. Practical frameworks and techniques are suggested for undertaking the marketing planning process and implementing the principles covered. The world renowned authors also tackle key organizational aspects relating to marketing planning which can have a profound impact on its ultimate effectiveness. These include: marketing intelligence systems; market research; organization development stages; marketing orientation. Marketing Plans for Services is for marketers in the service sector and students of marketing. “Marketing Plans for Services is clearly the premier text in the field. From an explanation of ‘why’ services are driving all marketing activities to ‘measuring the results’, and all things in between, this new and updated text explains why and how ‘services’ are the key elements for most all 21st century organizations. Follow the masters of service marketing to marketplace success.” Professor Don Schultz, Northwestern University “McDonald, Frow and Payne have worked extensively with a wide range of service businesses across the globe in successfully realising their growth opportunities. This experience shows in this practical text which contains all one needs to know in developing and implementing successful marketing plans for service organizations. This book represents a tested roadmap for planning services marketing success and combines an excellent balance of key concepts, frameworks and tools with practical advice. Their proven step-by-step marketing planning system for services and the examples of marketing plans make this a ‘must have’ book that should be on the desk of any forward-thinking services marketer.” Mark Veyret, Global Business Development Leader, PricewaterhouseCoopers “Marketing planning is crucial today where increased competition, complexity and the internet forces you to redefine your marketing strategy and focus more clearly on what is required to achieve improved results. If not, you will not succeed in meeting these challenges. McDonald, Frow and Payne are internationally recognized authorities in marketing planning and services marketing. Based on their extensive experience across in helping organizations from a wide range of service sectors, this book gives you the practical ‘how to’ skills to successfully implement strategic marketing plans.” Bob Barker, Vice President of Corporate Marketing and Digital Engagement, Alterian
Bob Brotherton Researching Hospitality and Tourism Bob Brotherton Researching Hospitality and Tourism Новинка

Bob Brotherton Researching Hospitality and Tourism

5831 руб.
Книга "Researching Hospitality and Tourism".
Nora Burkard Market Segmentation and Branding in the Hotel Industry Nora Burkard Market Segmentation and Branding in the Hotel Industry Новинка

Nora Burkard Market Segmentation and Branding in the Hotel Industry

2002 руб.
Seminar paper from the year 2003 in the subject Tourism, grade: 1,3 (A), University of Applied Sciences Worms (Tourism), course: WS 2003, 25 entries in the bibliography, language: English, abstract: In today´s market place managers are constantly seeking to find the best ways to reach and serve their customers. Market segmentation, dividing the market into submarkets, and branding products and services plays a major part in marketing activities.Globalization is one of words used nowadays to describe the convergence of cultures. Cultures are believed to move closer together as a result of increased travel, better communication methods and enhanced transportation opportunities. Companies try to anticipate this change by offering standardized products to a global audience. Cultural differences are a logical barrier to standardization of the marketing strategies on a global scale. However, even on a national scale, there are many different types of consumers, who need to be treated differently. Market segmentation plays a major part in marketing, as all marketing activties depend on precisely defined and carefully choosen market segments.
English for International Tourism: Upper Intermediate Class (аудиокнига на 2 CD) English for International Tourism: Upper Intermediate Class (аудиокнига на 2 CD) Новинка

English for International Tourism: Upper Intermediate Class (аудиокнига на 2 CD)

3157 руб.
English for International Tourism is a three-level series designed to meet the English language needs of professionals working in the tourism industry and students of tourism in further education. The course includes authentic material taken from Dorling Kindersley's acclaimed Eyewitness Travel Guides which explore some of the world's top tourist destinations.
English for International Tourism: Intermediate: Workbook with Key (+ CD) English for International Tourism: Intermediate: Workbook with Key (+ CD) Новинка

English for International Tourism: Intermediate: Workbook with Key (+ CD)

1778 руб.
English for International Tourism is a three-level series designed to meet the English language needs of professionals working in the tourism industry and students of tourism in further education. The course includes authentic material taken from Dorling Kindersley's acclaimed Eyewitness Travel Guides which explore some of the world's top tourist destinations.
English for International Tourism: Intermediate Class (аудиокнига на 2 CD) English for International Tourism: Intermediate Class (аудиокнига на 2 CD) Новинка

English for International Tourism: Intermediate Class (аудиокнига на 2 CD)

2262 руб.
English for International Tourism is a three-level series designed to meet the English language needs of professionals working in the tourism industry and students of tourism in further education. The course includes authentic material taken from Dorling Kindersley's acclaimed Eyewitness Travel Guides which explore some of the world's top tourist destinations.
Albert Chege Kariuki Community Participation In Tourism Development In Kenya Albert Chege Kariuki Community Participation In Tourism Development In Kenya Новинка

Albert Chege Kariuki Community Participation In Tourism Development In Kenya

4419 руб.
Tourism industry in Kenya is a major economic sector. But like in many other developing countries,the industry is externally controlled and dominated by outsiders. This alienation of local communities has resulted in negative attitude towards tourism and in extension wildlife conservation. Community participation is a central theme in tourism development,it not only offers a mechanism in which communities derive benefits from the industry, but also provides the necessary support which may enhance the sustainability of the tourism industry in destinations.
Itoo Mushtaq, Khan Bashir Ahmad Impact of Turmoil on Kashmir Tourism Itoo Mushtaq, Khan Bashir Ahmad Impact of Turmoil on Kashmir Tourism Новинка

Itoo Mushtaq, Khan Bashir Ahmad Impact of Turmoil on Kashmir Tourism

7127 руб.
The Book provides comprehensive information, so far as the history of tourism industry of Kashmir valley is concerned. Beginning with the origin and growth of tourism, the book throws light on the impact of turmoil on Kashmir tourism. The crux of the work is that turmoil has a negative impact on tourism of Kashmir. The book will help planners and policy makers in framing plans and policies in view of the current situation.
Oxford English for Careers: Tourism 1: Student's Book Oxford English for Careers: Tourism 1: Student's Book Новинка

Oxford English for Careers: Tourism 1: Student's Book

1980 руб.
"Oxford English for Careers" is a new, up-to-date course where you learn what you need to know for a career in tourism. Learn the English you need to do the job; Practise language in real work situations; Learn specialist vocabulary on every page. "Tourism 1" gives you the language, information, and skills you need to start your career: It's my job - real people talk about their work in tourism; Customer care - key interpersonal skills for customer relations; Find out - tourism projects and internet research; Writing bank - practice in writing for tourism; Facts, figures, and quotations all about tourism; Online interactive exercises to revise and recycle language.
Mude Reddi Naik Buyer behavior and post-purchase decisions towards cars Mude Reddi Naik Buyer behavior and post-purchase decisions towards cars Новинка

Mude Reddi Naik Buyer behavior and post-purchase decisions towards cars

7075 руб.
BUYER BEHAVIOUR CONCEPTS AND MODELS INTRODUCTION Modern marketing aims at determining the needs and wants of target markets and adopts the organization to deliver the desired satisfaction more effectively and efficiently than its competitors. So, the study and understanding of buyer behaviour is sine qua non for any marketing programme. The study of buyer behaviour flows naturally from the marketing concepts, the idea of looking at the product from the buyer’s point of view, offering what they really want is instead of what they need. Buyer research is extremely important to marketing strategy because the knowledge of the factors that influence buyer purchases can help increase market share. If marketers have a sense of psychological and sociological factors operating on buyers, it becomes much easier for them to predict how buyers will react to new products, price changes and promotional programmes. Thus, the knowledge of buyer behaviour makes it simple to analyse the market and plan appropriate marketing strategies
Elochukwu Nwankwo Travel agency operations and sustainable tourism development Elochukwu Nwankwo Travel agency operations and sustainable tourism development Новинка

Elochukwu Nwankwo Travel agency operations and sustainable tourism development

4983 руб.
This book is well researched and has contributed immensely to the growth of the tourism industry in Nigeria. (Associate Professor P. I. Eze-Uzomaka). Nwankwo, by this work, have contributed to the growth of tourism in Nigerian. (Ogechi Nwankwo). This book has shown that travel agents have great roles to play in the sustainable tourism development in Nigeria. (Dr. Edmond Itanyi.)
Belachew Kalleab The Dynamics of Conference Tourism Development Belachew Kalleab The Dynamics of Conference Tourism Development Новинка

Belachew Kalleab The Dynamics of Conference Tourism Development

8789 руб.
Even though conference tourism is young, it has emerged as one of the dynamic sectors of the global tourism industry. This industry has a potential in providing multiple benefits. Following the establishment of United Nations Economic Commission for Africa (UNECA) and Organization for African Unity (OAU) present African Union (AU); Ethiopia's capital Addis Ababa has been hosting important conventions concerning Africa. In spite of this long history of its existence conference tourism remains underdeveloped. This book attempts to discover the challenges and opportunities of conference tourism development in Addis Ababa.
Oxford English for Careers: Tourism 2 Oxford English for Careers: Tourism 2 Новинка

Oxford English for Careers: Tourism 2

3002 руб.
Oxford English for Careers is a new, up-to-date course where you learn what you need to know for a career in tourism. - Learn the English you need to do the job - Practise language in real work situations - Learn specialist vocabulary on every page Tourism 2 gives you the language, information, and skills you need to start your career: - It's my job - real people talk about their work in tourism - Customer care - key interpersonal skills for customer relations - Find out - tourism projects and internet research - Writing bank - practice in writing for tourism - Facts, figures, and quotations all about tourism.
Sriyantha Fernando An Assessment of the Impacts of Tourism in Sri Lanka Sriyantha Fernando An Assessment of the Impacts of Tourism in Sri Lanka Новинка

Sriyantha Fernando An Assessment of the Impacts of Tourism in Sri Lanka

5564 руб.
Seminar paper from the year 2012 in the subject Tourism, Griffith University, course: PhD, language: English, abstract: After the end of nearly three decades of civil war in 2009, Sri Lanka is experiencing a tourism boom with a record level of international tourist arrivals. The Sri Lankan government has now identified tourism as a main component in its post-war development strategy. Despite this new policy enthusiasm there is dearth of research on tourism in Sri Lanka. The purpose of this study, therefore, is to contribute to the literature on tourism in Sri Lanka in a number of ways. First, it provides a systematic historical narrative on Sri Lankan tourism and explains how Sri Lanka missed opportunities in the past. Second, it develops a Computable General Equilibrium (CGE) model focusing on tourism and constructs a database with an emphasis on tourism. Third, it examines the economy-wide effects of the post-war tourism boom in Sri Lanka.
Lejla Dizdarevic, Habib Alipour Tourism Planning in Bosnia and Herzegovina Lejla Dizdarevic, Habib Alipour Tourism Planning in Bosnia and Herzegovina Новинка

Lejla Dizdarevic, Habib Alipour Tourism Planning in Bosnia and Herzegovina

9064 руб.
Tourism planning in Bosnia and Herzegovina is an original and innovative book which resulted from 11 months long research. It examines the theoretical dimension of tourism planning approaches emphasizing the importance of two important dimensions, sustainability and community involvement. The author sets out to investigate institutions responsible for tourism development and to test possibility of application of "Third Way" model of tourism planning in the country. The findings show that the concept of tourism planning is well understood but remained a theoretical percept rather than an implementable practice. Furthermore, the present situation can be attributed to the political complexity of the economies in transitions and reluctance of the officials to commit themselves to a planning process which require responsibilities and sacrifices. The book gives chance to readers to draw clear picture of tourism potentials and problems in Bosnia and Herzegovina. The book is aimed to all those interested in tourism planning worldwide and especially tourism planning authorities in B&H with hope to be of great help in their future tourism planning practices and approaches
Allie-Nieftagodien Shariefa Pro-Poor Tourism in Alexandra Since 1994 Allie-Nieftagodien Shariefa Pro-Poor Tourism in Alexandra Since 1994 Новинка

Allie-Nieftagodien Shariefa Pro-Poor Tourism in Alexandra Since 1994

5477 руб.
Tourism has increasingly been viewed as an important means to challenge poverty, especially in developing countries. Since the beginning of democracy in South Africa, the African National Congress(ANC) government has emphasised the importance of overcoming poverty, and identified tourism as an important intervention in pursuit of this objective. This study assesses "pro-poor" tourism initiatives in Alexandra Township since 1994, with particular focus on the arts and crafts at St Michael's Church and SA Jewel. It will investigate whether projects similar to bead craft, initiated at the same time with the same objectives have benefited the residents of Alexandra. Finally, the study will consider if tourism initiatives being implemented in Alexandra conform to 'sustainable development' objectives. The research reviews the literature on Tourism Development domestically and Local Economic Development. Furthermore the report extends to literature reviews specifically in Sustainable Tourism and Pro-Poor Tourism, its definitions and its examples in the tourism industry. It examines the various arguments for tourism development and alleviating poverty through these initiatives.
Franziska Pfund Tourism in China Franziska Pfund Tourism in China Новинка

Franziska Pfund Tourism in China

1877 руб.
Seminar paper from the year 2002 in the subject Tourism, grade: 1,0, University of Applied Sciences Hof, 7 entries in the bibliography, language: English, abstract: Since the adoption of the policies of reform and the opening to the outside world,China's tourism has entered a stage of rapid development. Being a country rich intourism resources, it has become a demanded destination in Asia for tourists from allover the world, but also domestic tourism is growing vigorously.This paper is divided in four parts. Chapter one will give an insight into importantfactors concerning China's tourism industry and explain its economical and politicalsituation. Besides, investments in tourism will be explained. Chapter two illustratesChina's tourism market, considering tourism operation and management, crucialregulations, infrastructure development but also human resources as well as mediaand advertising. Chapter three points out the impact of the World TourismOrganization on China's tourism industry and illustrates through which projects theorganization has helped to further development of tourism. In chapter four the mainpoints will be summarized.
Неустановленный автор The influenсe of terrorism on international tourism Неустановленный автор The influenсe of terrorism on international tourism Новинка

Неустановленный автор The influenсe of terrorism on international tourism

2277 руб.
Seminar paper from the year 2017 in the subject Tourism, grade: 2, Berlin School of Economics and Law, language: English, abstract: Tourism is among the world's biggest industry. It has a very big impaсt on the eсonomy and bring a lot of money for it. The tourism industry is susсeptible to shoсks, suсh as terror attaсks or the inсidenсe of infeсtious disease. In the 21st сentury, tourism emerges as a signifiсant inсome generating seсtor as well as weapon for growth and survival for various сountries.
Samuel Odunlami Romance Tourism in Africa-Case Study of Ghana Samuel Odunlami Romance Tourism in Africa-Case Study of Ghana Новинка

Samuel Odunlami Romance Tourism in Africa-Case Study of Ghana

4749 руб.
Until recently, Romance tourism in developing countries is often examine from western perspectives. Thus, the book explored romance tourism from an African male’s viewpoint and the motivations for black males’ participation in romance tourism especially considering the traditional and cultural attitude of Africans towards sex and sexual relationships between young men and older women. The book shows that romance tourism is a very complex phenomenon and revealed the inherent power relations in romance tourism. It asserts that western female tourists employed racial, class and economic powers to exploit black males in the relationship. It also reveals that beach boys in Ghana are not economically empowered in their relationship with western female tourists in romance tourism. The book affirms that there are so many similarities between romance tourism and sex tourism than there are differences. The book also revealed that the desire for money and material advantage powerfully influenced black males’ participation in romance tourism rather than the desire to migrate to the west.
Das Arup The Status of Tourism in Dhemaji District of Assam, India Das Arup The Status of Tourism in Dhemaji District of Assam, India Новинка

Das Arup The Status of Tourism in Dhemaji District of Assam, India

6302 руб.
'The status of tourism in Dhemaji district of Assam, India' is a research based book. It covers almost all aspects of tourism in Dhemaji, a district of Assam, India with unparallel diversity of both nature and culture. The book addresses the local issues of tourism. It deals with tourist recourses, tourism potentiality of Dhemaji along with formulation of strategies for future tourism promotion in Dhemaji. The Dhemaji district of Assam has tremendous potentiality for the development of tourism which is already recognized as fastest growing service sector of the economy of India. The Dhemaji district concerned authority and the Assam Tourism Development Corporation along with the government of Assam has taken up some initiative to improve the condition of the tourism industry in this part of Assam. This book will surely assist as a guide to the people who wants to visit this place and also fulfill the needs of further researchers, tourism planners and policy makers.

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Marketing Plans for Services, Third Edition is written in a pragmatic, action-orientated style and each chapter has examples of marketing planning in practice. The authors highlight key misunderstandings about marketing and the nature of services and relationship marketing. The marketer is taken step-by-step through the key phases of the marketing planning process and alerted to the barriers that can prevent a service organization being successful in introducing marketing planning. Practical frameworks and techniques are suggested for undertaking the marketing planning process and implementing the principles covered. The world renowned authors also tackle key organizational aspects relating to marketing planning which can have a profound impact on its ultimate effectiveness. These include: marketing intelligence systems; market research; organization development stages; marketing orientation. Marketing Plans for Services is for marketers in the service sector and students of marketing. “Marketing Plans for Services is clearly the premier text in the field. From an explanation of ‘why’ services are driving all marketing activities to ‘measuring the results’, and all things in between, this new and updated text explains why and how ‘services’ are the key elements for most all 21st century organizations. Follow the masters of service marketing to marketplace success.” Professor Don Schultz, Northwestern University “McDonald, Frow and Payne have worked extensively with a wide range of service businesses across the globe in successfully realising their growth opportunities. This experience shows in this practical text which contains all one needs to know in developing and implementing successful marketing plans for service organizations. This book represents a tested roadmap for planning services marketing success and combines an excellent balance of key concepts, frameworks and tools with practical advice. Their proven step-by-step marketing planning system for services and the examples of marketing plans make this a ‘must have’ book that should be on the desk of any forward-thinking services marketer.” Mark Veyret, Global Business Development Leader, PricewaterhouseCoopers “Marketing planning is crucial today where increased competition, complexity and the internet forces you to redefine your marketing strategy and focus more clearly on what is required to achieve improved results. If not, you will not succeed in meeting these challenges. McDonald, Frow and Payne are internationally recognized authorities in marketing planning and services marketing. Based on their extensive experience across in helping organizations from a wide range of service sectors, this book gives you the practical ‘how to’ skills to successfully implement strategic marketing plans.” Bob Barker, Vice President of Corporate Marketing and Digital Engagement, Alterian
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