research for advertising decision



Hong Cheng The Handbook of International Advertising Research Hong Cheng The Handbook of International Advertising Research Новинка

Hong Cheng The Handbook of International Advertising Research

15517.06 руб.
This timely handbook brings academic excellence to international advertising research in the form of 28 contributions from over 40 leading scholars. The handbook’s comprehensive treatment highlights existing knowledge, reports major findings across the subject, and recommends directions and agendas for future research. Fills the existing gap between the rapid growth in scholarly research on international advertising and the pressing need for more high-quality research in the area Covers 28 major areas in international advertising research, with contributions from more than 40 international advertising scholars based in over 10 countries or territories Comprehensive treatment includes the history of international advertising, audiences and media, strategy and execution, content effects, regulation, ethics, and advertising education Highlights existing knowledge in international advertising, reports major findings on a broad range of topics, and offers expert recommendations on directions for future research Contributors represent the most highly respected academics among international advertising researchers
Eric Johnson R. Handbook of Decision Analysis Eric Johnson R. Handbook of Decision Analysis Новинка

Eric Johnson R. Handbook of Decision Analysis

12372.67 руб.
A ONE-OF-A-KIND GUIDE TO THE BEST PRACTICES IN DECISION ANALYSIS Decision analysis provides powerful tools for addressing complex decisions that involve uncertainty and multiple objectives, yet most training materials on the subject overlook the soft skills that are essential for success in the field. This unique resource fills this gap in the decision analysis literature and features both soft personal/interpersonal skills and the hard technical skills involving mathematics and modeling. Readers will learn how to identify and overcome the numerous challenges of decision making, choose the appropriate decision process, lead and manage teams, and create value for their organization. Performing modeling analysis, assessing risk, and implementing decisions are also addressed throughout. Additional features include: Key insights gleaned from decision analysis applications and behavioral decision analysis research Integrated coverage of the techniques of single- and multiple-objective decision analysis Multiple qualitative and quantitative techniques presented for each key decision analysis task Three substantive real-world case studies illustrating diverse strategies for dealing with the challenges of decision making Extensive references for mathematical proofs and advanced topics The Handbook of Decision Analysis is an essential reference for academics and practitioners in various fields including business, operations research, engineering, and science. The book also serves as a supplement for courses at the upper-undergraduate and graduate levels.
Buffet Olivier Markov Decision Processes in Artificial Intelligence Buffet Olivier Markov Decision Processes in Artificial Intelligence Новинка

Buffet Olivier Markov Decision Processes in Artificial Intelligence

13487.23 руб.
Markov Decision Processes (MDPs) are a mathematical framework for modeling sequential decision problems under uncertainty as well as Reinforcement Learning problems. Written by experts in the field, this book provides a global view of current research using MDPs in Artificial Intelligence. It starts with an introductory presentation of the fundamental aspects of MDPs (planning in MDPs, Reinforcement Learning, Partially Observable MDPs, Markov games and the use of non-classical criteria). Then it presents more advanced research trends in the domain and gives some concrete examples using illustrative applications.
Nutt Paul C. Handbook of Decision Making Nutt Paul C. Handbook of Decision Making Новинка

Nutt Paul C. Handbook of Decision Making

9195.84 руб.
Wiley's new Handbook of Decision Making is a vital reference text for all students and professionals of management, organization and decision making. The handbook offers a wide range of theoretical and empirical approaches to the understanding of organizational and strategic decisions. Contributors are internationally known experts drawn from North America, Canada and Europe who have spent many years in the study of decision making, and decision making relevant topics. We believe the handbook will become a tour de force in the understanding decision making, offering a wide variety of perspectives, topics, and summative understanding of the field. Chapters in the Handbook were prepared by the leading experts in their field and include cutting edge empirical, theoretical, and review chapters. The chapters bring together for the first time a critical mass of writing on decision making as an organizational and research activity. The Editors are two of the leading international experts in decision making and contribute to the Handbook with five original Chapters that offer an appraisal of the field and suggestions for research, as well as the current status of decision making practice and suggestion for improvement.
Danling Fu Focus on Literacy Danling Fu Focus on Literacy Новинка

Danling Fu Focus on Literacy

1646.76 руб.
Explores research on second language literacy development and how such research can inform instructional decision-making for teachers of students aged 5-18.
Jeffrey Herrmann W. Engineering Decision Making and Risk Management Jeffrey Herrmann W. Engineering Decision Making and Risk Management Новинка

Jeffrey Herrmann W. Engineering Decision Making and Risk Management

8922.38 руб.
IIE/Joint Publishers Book of the Year Award 2016! Awarded for ‘an outstanding published book that focuses on a facet of industrial engineering, improves education, or furthers the profession’. Engineering Decision Making and Risk Management emphasizes practical issues and examples of decision making with applications in engineering design and management Featuring a blend of theoretical and analytical aspects, this book presents multiple perspectives on decision making to better understand and improve risk management processes and decision-making systems. Engineering Decision Making and Risk Management uniquely presents and discusses three perspectives on decision making: problem solving, the decision-making process, and decision-making systems. The author highlights formal techniques for group decision making and game theory and includes numerical examples to compare and contrast different quantitative techniques. The importance of initially selecting the most appropriate decision-making process is emphasized through practical examples and applications that illustrate a variety of useful processes. Presenting an approach for modeling and improving decision-making systems, Engineering Decision Making and Risk Management also features: Theoretically sound and practical tools for decision making under uncertainty, multi-criteria decision making, group decision making, the value of information, and risk management Practical examples from both historical and current events that illustrate both good and bad decision making and risk management processes End-of-chapter exercises for readers to apply specific learning objectives and practice relevant skills A supplementary website with instructional support material, including worked solutions to the exercises, lesson plans, in-class activities, slides, and spreadsheets An excellent textbook for upper-undergraduate and graduate students, Engineering Decision Making and Risk Management is appropriate for courses on decision analysis, decision making, and risk management within the fields of engineering design, operations research, business and management science, and industrial and systems engineering. The book is also an ideal reference for academics and practitioners in business and management science, operations research, engineering design, systems engineering, applied mathematics, and statistics.
Senay Solak Decision Science for Housing and Community Development. Localized and Evidence-Based Responses to Distressed Housing and Blighted Communities Senay Solak Decision Science for Housing and Community Development. Localized and Evidence-Based Responses to Distressed Housing and Blighted Communities Новинка

Senay Solak Decision Science for Housing and Community Development. Localized and Evidence-Based Responses to Distressed Housing and Blighted Communities

8622.88 руб.
A multidisciplinary approach to problem-solving in community-based organizations using decision models and operations research applications A comprehensive treatment of public-sector operations research and management science, Decision Science for Housing and Community Development: Localized and Evidence-Based Responses to Distressed Housing and Blighted Communities addresses critical problems in urban housing and community development through a diverse set of decision models and applications. The book represents a bridge between theory and practice and is a source of collaboration between decision and data scientists and planners, advocates, and community practitioners. The book is motivated by the needs of community-based organizations to respond to neighborhood economic and social distress, represented by foreclosed, abandoned, and blighted housing, through community organizing, service provision, and local development. The book emphasizes analytic approaches that increase the ability of local practitioners to act quickly, thoughtfully, and effectively. By doing so, practitioners can design and implement responses that reflect stakeholder values associated with healthy and sustainable communities; that benefit from increased organizational capacity for evidence-based responses; and that result in solutions that represent improvements over the status quo according to multiple social outcome measures. Featuring quantitative and qualitative analytic methods as well as prescriptive and exploratory decision modeling, the book also includes: Discussions of the principles of decision theory and descriptive analysis to describe ways to identify and quantify values and objectives for community development Mathematical programming applications for real-world problem solving in foreclosed housing acquisition and redevelopment Applications of case studies and community-engaged research principles to analytics and decision modeling Decision Science for Housing and Community Development: Localized and Evidence-Based Responses to Distressed Housing and Blighted Communities is an ideal textbook for upper-undergraduate and graduate-level courses in decision models and applications; humanitarian logistics; nonprofit operations management; urban operations research; public economics; performance management; urban studies; public policy; urban and regional planning; and systems design and optimization. The book is also an excellent reference for academics, researchers, and practitioners in operations research, management science, operations management, systems engineering, policy analysis, city planning, and data analytics.
Roger Dooley Brainfluence. 100 Ways to Persuade and Convince Consumers with Neuromarketing Roger Dooley Brainfluence. 100 Ways to Persuade and Convince Consumers with Neuromarketing Новинка

Roger Dooley Brainfluence. 100 Ways to Persuade and Convince Consumers with Neuromarketing

1591.8 руб.
Practical techniques for applying neuroscience and behavior research to attract new customers Brainfluence explains how to practically apply neuroscience and behavior research to better market to consumers by understanding their decision patterns. This application, called neuromarketing, studies the way the brain responds to various cognitive and sensory marketing stimuli. Analysts use this to measure a consumer's preference, what a customer reacts to, and why consumers make certain decisions. With quick and easy takeaways offered in 60 short chapters, this book contains key strategies for targeting consumers through in-person sales, online and print ads, and other marketing mediums. This scientific approach to marketing has helped many well-known brands and companies determine how to best market their products to different demographics and consumer groups. Brainfluence offers short, easy-to-digest ideas that can be accessed in any order. Discover ways for brands and products to form emotional bonds with customers Includes ideas for small businesses and non-profits Roger Dooley is the creator and publisher of Neuromarketing, the most popular blog on using brain and behavior research in marketing, advertising, and sales Brainfluence delivers the latest insights and research, giving you an edge in your marketing, advertising, and sales efforts.
Michael Doumpos Multicriteria Decision Aid and Artificial Intelligence. Links, Theory and Applications Michael Doumpos Multicriteria Decision Aid and Artificial Intelligence. Links, Theory and Applications Новинка

Michael Doumpos Multicriteria Decision Aid and Artificial Intelligence. Links, Theory and Applications

8772.98 руб.
Presents recent advances in both models and systems for intelligent decision making. Organisations often face complex decisions requiring the assessment of large amounts of data. In recent years Multicriteria Decision Aid (MCDA) and Artificial Intelligence (AI) techniques have been applied with considerable success to support decision making in a wide range of complex real-world problems. The integration of MCDA and AI provides new capabilities relating to the structuring of complex decision problems in static and distributed environments. These include the handling of massive data sets, the modelling of ill-structured information, the construction of advanced decision models, and the development of efficient computational optimization algorithms for problem solving. This book covers a rich set of topics, including intelligent decision support technologies, data mining models for decision making, evidential reasoning, evolutionary multiobjective optimization, fuzzy modelling, as well as applications in management and engineering. Multicriteria Decision Aid and Artificial Intelligence: Covers all of the recent advances in intelligent decision making. Includes a presentation of hybrid models and algorithms for preference modelling and optimisation problems. Provides illustrations of new intelligent technologies and architectures for decision making in static and distributed environments. Explores the general topics on preference modelling and learning, along with the coverage of the main techniques and methodologies and applications. Is written by experts in the field. This book provides an excellent reference tool for the increasing number of researchers and practitioners interested in the integration of MCDA and AI for the development of effective hybrid decision support methodologies and systems. Academics and post-graduate students in the fields of operational research, artificial intelligence and management science or decision analysis will also find this book beneficial.
Liu Derong Reinforcement Learning and Approximate Dynamic Programming for Feedback Control Liu Derong Reinforcement Learning and Approximate Dynamic Programming for Feedback Control Новинка

Liu Derong Reinforcement Learning and Approximate Dynamic Programming for Feedback Control

12261.12 руб.
Reinforcement learning (RL) and adaptive dynamic programming (ADP) has been one of the most critical research fields in science and engineering for modern complex systems. This book describes the latest RL and ADP techniques for decision and control in human engineered systems, covering both single player decision and control and multi-player games. Edited by the pioneers of RL and ADP research, the book brings together ideas and methods from many fields and provides an important and timely guidance on controlling a wide variety of systems, such as robots, industrial processes, and economic decision-making.
Pierre Borne Optimization in Engineering Sciences. Metaheuristic, Stochastic Methods and Decision Support Pierre Borne Optimization in Engineering Sciences. Metaheuristic, Stochastic Methods and Decision Support Новинка

Pierre Borne Optimization in Engineering Sciences. Metaheuristic, Stochastic Methods and Decision Support

13871.59 руб.
The purpose of this book is to present the main metaheuristics and approximate and stochastic methods for optimization of complex systems in Engineering Sciences. It has been written within the framework of the European Union project ERRIC (Empowering Romanian Research on Intelligent Information Technologies), which is funded by the EU’s FP7 Research Potential program and has been developed in co-operation between French and Romanian teaching researchers. Through the principles of various proposed algorithms (with additional references) this book allows the reader to explore various methods of implementation such as metaheuristics, local search and populationbased methods. It examines multi-objective and stochastic optimization, as well as methods and tools for computer-aided decision-making and simulation for decision-making.
Pascale Zarate Tools for Collaborative Decision-Making Pascale Zarate Tools for Collaborative Decision-Making Новинка

Pascale Zarate Tools for Collaborative Decision-Making

5594.14 руб.
Decision-making has evolved recently thanks to the introduction of information and communication technologies in many organizations, which has led to new kinds of decision-making processes, called “collaborative decision-making”, at the organizational and cognitive levels. This book looks at the development of the decision-making process in organizations. Decision-aiding and its paradigm of problem solving are defined, showing how decision-makers now need to work in a cooperative way. Definitions of cooperation and associated concepts such as collaboration and coordination are given and a framework of cooperative decision support systems is presented, including intelligent DSS, cooperative knowledge-based systems, workflow, group support systems, collaborative engineering, integrating with a collaborative decision-making model in part or being part of global projects. Several models and experimental studies are also included showing that these new processes have to be supported by new types of tools, several of which are described in order to calculate or simulate solutions or global solutions for decision-making modification. Definitions and new trends for these models are given, along with types of systems. Contents 1. Alteration of Decision-Making Processes in Organizations. 2. New Decision-Making Processes. 3. The Need to Cooperate. 4. Cooperative Decision-Making. 5. Activity Support Systems. 6. Cooperative Decision Support Systems: CDSSS. About the Authors Pascale Zaraté is Professor at Toulouse 1 Capitole University, France. She conducts her research at the IRIT Laboratory and is the Editor-in-Chief of the International Journal of Decision Support Systems Technologies. She is co-chair of the European Working Group on DSS and has published several studies and books.
John Hallward Gimme! The Human Nature of Successful Marketing John Hallward Gimme! The Human Nature of Successful Marketing Новинка

John Hallward Gimme! The Human Nature of Successful Marketing

1591.8 руб.
In Gimme!, advertising research expert John Hallward shows you how the most effective advertising campaigns tap into our most basic, primal emotions to convince consumers to buy. For marketers and advertisers, this book looks at the human nature of consumers and presents the proven tactics, techniques, and arguments that best motivate the human animal to buy.
Yi Chai Intelligent Testing, Control and Decision-making for Space Launch Yi Chai Intelligent Testing, Control and Decision-making for Space Launch Новинка

Yi Chai Intelligent Testing, Control and Decision-making for Space Launch

11247.23 руб.
A comprehensive exposition of the theory and techniques of fault identification and decision theory when applied to complex systems shows how modern computer analysis and diagnostic methods might be applied to launch vehicle design, checkout, and launch the space checkout system is a specialized area which is rarely explored in terms of the intelligent techniques and approaches involved an original view combining modern theory with well-established research material, inviting a contemporary approach to launch dynamics highlights the advanced research works in the field of testing, control and decision-making for space launch presented in a very well organized way and the technical level is very high
Louis Anthony Cox, Jr. Breakthroughs in Decision Science and Risk Analysis Louis Anthony Cox, Jr. Breakthroughs in Decision Science and Risk Analysis Новинка

Louis Anthony Cox, Jr. Breakthroughs in Decision Science and Risk Analysis

9748.31 руб.
Discover recent powerful advances in the theory, methods, and applications of decision and risk analysis Focusing on modern advances and innovations in the field of decision analysis (DA), Breakthroughs in Decision Science and Risk Analysis presents theories and methods for making, improving, and learning from significant practical decisions. The book explains these new methods and important applications in an accessible and stimulating style for readers from multiple backgrounds, including psychology, economics, statistics, engineering, risk analysis, operations research, and management science. Highlighting topics not conventionally found in DA textbooks, the book illustrates genuine advances in practical decision science, including developments and trends that depart from, or break with, the standard axiomatic DA paradigm in fundamental and useful ways. The book features methods for coping with realistic decision-making challenges such as online adaptive learning algorithms, innovations in robust decision-making, and the use of a variety of models to explain available data and recommend actions. In addition, the book illustrates how these techniques can be applied to dramatically improve risk management decisions. Breakthroughs in Decision Science and Risk Analysis also includes: An emphasis on new approaches rather than only classical and traditional ideas Discussions of how decision and risk analysis can be applied to improve high-stakes policy and management decisions Coverage of the potential value and realism of decision science within applications in financial, health, safety, environmental, business, engineering, and security risk management Innovative methods for deciding what actions to take when decision problems are not completely known or described or when useful probabilities cannot be specified Recent breakthroughs in the psychology and brain science of risky decisions, mathematical foundations and techniques, and integration with learning and pattern recognition methods from computational intelligence Breakthroughs in Decision Science and Risk Analysis is an ideal reference for researchers, consultants, and practitioners in the fields of decision science, operations research, business, management science, engineering, statistics, and mathematics. The book is also an appropriate guide for managers, analysts, and decision and policy makers in the areas of finance, health and safety, environment, business, engineering, and security risk management.
GARY DAHL Advertising For Dummies GARY DAHL Advertising For Dummies Новинка

GARY DAHL Advertising For Dummies

1683.67 руб.
So, you need to create an advertising campaign that brings in more customers, adds more dollars to your bottom line, and validates all the reasons you went into business in the first place. But how can you make your ad look and sound like champagne if your budget can only afford beer? Are you wasting your time trying to sell ice to an Eskimo? The world of advertising can seem like a daunting place—but it doesn’t have to be. Advertising for Dummies coaches you through the process and shows you how to: Identify and reach your target audience Define and position your message Get the most bang for your buck Produce great ads for every medium Buy the different media Create buzz and use publicity Research and evaluate your competition Advertising for Dummies offers newbies a real-world look at the ins and outs of advertising—from online and print to TV, radio, and outdoor formats—to show you how you can easily develop and execute a successful campaign on any budget. Plus, you’ll find a glossary of common buzzwords you may encounter along the way so you can talk the talk like the advertising guru you (almost) are! With simple tips on how to write memorable ads and timeless lessons from the legends, this book is packed with everything you need to have people from New York to Los Angeles whistling your jingle.
J. Yates Frank Decision Management. How to Assure Better Decisions in Your Company J. Yates Frank Decision Management. How to Assure Better Decisions in Your Company Новинка

J. Yates Frank Decision Management. How to Assure Better Decisions in Your Company

3371.81 руб.
Why do the people in some companies continually dazzle us with their brilliant decisions while those in others make one blunder after another? Do they understand their businesses better? Are they just plain smarter? Or is it all a matter of luck? The answer, says J. Frank Yates, is none of the above. The real key, rarely recognized, is how the leaders manage the company's decision processes—the leaders' decision management practices. Drawing on his thirty years of research and experience as well as scholarship from psychology, economics, statistics, strategy, medicine, and other fields to explain the fundamental nature of business decision problems, Yates highlights the ten cardinal decision issues crucial to managing the decision-making process—and ultimately better company decisions. He covers problems ranging from recognizing whether a decision is actually called for to assuring that a preferred course of action will be implemented. He shows how solid decisions result when managers ensure that deciders resolve every cardinal issue effectively for every decision problem facing the company. He also reveals how, conversely, chronically poor decisions are traceable to managers allowing—or even creating—conditions that encourage deciders to fall short in how they address at least one of those critical issues.
Gerard Gaynor H. Decisions. An Engineering and Management Perspective Gerard Gaynor H. Decisions. An Engineering and Management Perspective Новинка

Gerard Gaynor H. Decisions. An Engineering and Management Perspective

3895.63 руб.
DECISIONS focuses on how organizations can improve decision-making processes to improve organizational performance in a global economy. Presents research related to problems associated with meeting requirements, schedules, and costs Defines the scope of macro and micro decisions Raises the issue of the role of engineering, manufacturing, and marketing in making organizational decisions Includes references to Peter Drucker’s studies on decision-making
Richard Ebstein From DNA to Social Cognition Richard Ebstein From DNA to Social Cognition Новинка

Richard Ebstein From DNA to Social Cognition

11618.58 руб.
Decision-making is an integral part of our daily lives. Researchers seek a complete understanding of the decision-making process, including the biological and social basis and the impact of our decisions. From DNA to Social Cognition fills a gap in the literature that brings together the methods, perspectives, and knowledge of the geneticists, neuroscientists, economists, and psychologists that are integral to this field of research. The editors’ unique expertise ensures an integrated and complete compilation of materials that will prove useful to researchers and scientists interested in social cognition and decision-making.
David J. Pittenger Understanding and Conducting Research in the Health Sciences David J. Pittenger Understanding and Conducting Research in the Health Sciences Новинка

David J. Pittenger Understanding and Conducting Research in the Health Sciences

10422.72 руб.
A comprehensive introduction to behavioral and social science research methods in the health sciences Understanding and Conducting Research in the Health Sciences is designed to develop and facilitate the ability to conduct research and understand the practical value of designing, conducting, interpreting, and reporting behavioral and social science research findings in the health science and medical fields. The book provides complete coverage of the process behind these research methods, including information-gathering, decision formation, and results presentation. Examining the application of behavioral and social science research methodologies within the health sciences, the book focuses on implementing and developing relevant research questions, collecting and managing data, and communicating various research perspectives. An essential book for readers looking to possess an understanding of all aspects of conducting research in the health science field, Understanding and Conducting Research in the Health Sciences features: Various research designs that are appropriate for use in the health sciences, including single-participant, multi-group, longitudinal, correlational, and experimental designs Step-by-step coverage of single-factor and multifactor studies as well as single-subject and nonexperimental methods Accessible chapter explanations, real-world examples, and numerous illustrations throughout Guidance regarding how to write about research within the formatting styles of the American Medical Association and the American Psychological Association The book is an excellent educational resource for healthcare and health service practitioners and researchers who are interested in conducting and understanding behavioral and social science research done within the health sciences arena. The book is also a useful resource for students taking courses in the fields of medicine, public health, epidemiology, biostatistics, and the health sciences.
Henning Plessner Judgment, Decision-making and Success in Sport Henning Plessner Judgment, Decision-making and Success in Sport Новинка

Henning Plessner Judgment, Decision-making and Success in Sport

10269.06 руб.
Judgment, Decision-Making and Success in Sport presents a thorough overview and assessment of the study of Judgment and Decision-Making (JDM) in sports psychology, and represents an important source of information for those interested in the possible causes and reasons for success and failure in sport. The only book to apply the principles of JDM to sport Applies theory to practice by looking at problems of athletes, coaches, and referees and providing recommendations for dealing with them Offers an overview of current JDM research Useful for psychologists, physical education teachers, sports scientists, and researchers in this field
Robert Heath Seducing the Subconscious. The Psychology of Emotional Influence in Advertising Robert Heath Seducing the Subconscious. The Psychology of Emotional Influence in Advertising Новинка

Robert Heath Seducing the Subconscious. The Psychology of Emotional Influence in Advertising

2139.84 руб.
Our relationship with ads: it's complicated A must-read for anyone intrigued by the role and influence of the ad world, Seducing the Subconscious explores the complexities of our relationship to advertising. Robert Heath uses approaches from experimental psychology and cognitive neuroscience to outline his theory of the subconscious influence of advertising in its audience’s lives. In addition to looking at ads’ influence on consumers, Heath also addresses how advertising is evolving, noting especially the ethical implications of its development. Supported by current research, Seducing the Subconscious shows us just how strange and complicated our relationship is with the ads we see every day.
Jean-Charles Pomerol Decision Making and Action Jean-Charles Pomerol Decision Making and Action Новинка

Jean-Charles Pomerol Decision Making and Action

10651.85 руб.
Making a decision, of any importance, is never simple. On the one hand, specialists in decision theory do not come within the reach of most policy makers and, secondly, there are very few books on pragmatic decision that are not purely anecdotal. In addition, there is virtually no book that provides a link between decision-making and action. This book provides a bridge between the latest results in artificial intelligence, neurobiology, psychology and decision-making for action. What is the role of intuition or emotion? What are the main psychological biases of which we must be wary? How can we avoid being manipulated? What is the proper use of planning? How can we remain rational even if one is not an expert in probabilities? Perhaps more importantly for managers, how does one go from decision to action? So many questions fundamental to the practice of decision-making are addressed. This book dissects all issues that arise almost daily for decision-makers, at least for major decisions. Drawing on numerous examples, this book answers, in plain language and imagery, all your questions. The final chapter takes the form of a brief reminder – everything you have to remember to be a good decision-maker.
Caroline Wang Managerial Decision Making Leadership. The Essential Pocket Strategy Book Caroline Wang Managerial Decision Making Leadership. The Essential Pocket Strategy Book Новинка

Caroline Wang Managerial Decision Making Leadership. The Essential Pocket Strategy Book

2679.59 руб.
The modern manager faces a bewildering range of challenges every single day. Their ability to make critical decisions, often under pressure, can directly determine the future success of the company and their career. It is therefore surprising that so few managers take the time to learn the art of decision making. In this groundbreaking book from Caroline Wang, readers will learn that quality decision making is a competence that can be acquired according to a simple framework. The framework is practical and easy-to-remember, consisting of two acronyms: GPA and IPO. GPA for decision content quality (Goal, Priority, Alternatives); and IPO for decision process quality (Information, People, Objective reasoning). The book places emphasis on leading a team to make decisions, even though the framework can be used for personal and individual decisions. By using this common decision-making framework, managers and leaders will gain credibility and team support for the decision, will confidently articulate, promote, and defend the decision, and will have made the necessary preparations for successful implementation when the decision-making process is complete. This proven framework from one of Asia's most dynamic leadership experts will improve the quality of your decisions and change the way you do business.
Jozo Dujmović Soft Computing Evaluation Logic. The LSP Decision Method and Its Applications Jozo Dujmović Soft Computing Evaluation Logic. The LSP Decision Method and Its Applications Новинка

Jozo Dujmović Soft Computing Evaluation Logic. The LSP Decision Method and Its Applications

9259.7 руб.
A novel approach to decision engineering, with a verified framework for modeling human reasoning Soft Computing Evaluation Logic provides an in-depth examination of evaluation decision problems and presents comprehensive guidance toward the use of the Logic Scoring of Preference (LSP) method in modeling complex decision criteria. Fully aligned with current developments in computational intelligence, the discussion covers the design and use of LSP criteria for evaluation and comparison in diverse areas, such as search engines, medical conditions, real estate, space management, habitat mitigation projects in ecology, and land use and residential development suitability maps, with versatile transfer to other similar decision-modeling contexts. Human decision making is rife with fuzziness, imprecision, uncertainty, and half-truths—yet humans make evaluation decisions every day. In this book, such decision processes are observed, analyzed, and modeled. The result is graded logic, a soft computing mathematical infrastructure that provides both formal logic and semantic generalizations of classical Boolean logic. Graded logic is used for logic aggregation in the context of evaluation models consistent with observable properties of human reasoning. The LSP method, based on graded logic and logic aggregation, is a vital component of an industrial-strength decision engineering framework. Thus, the book: Provides detailed theoretical background for graded logic Provides a theory of logic aggregators Explains the LSP method for designing complex evaluation criteria and their use Shows techniques for evaluation, comparison, and selection of complex systems, as well as the cost/suitability analysis, optimization, sensitivity analysis, tradeoff analysis, and missingness-tolerant aggregation Includes a survey of available LSP software tools, including ISEE, ANSY and LSP.NT. With quantitative modeling of human reasoning, novel approaches to modeling decision criteria, and a verified decision engineering framework applicable to a broad array of applications, this book is an invaluable resource for graduate students, researchers, and practitioners working within the decision engineering realm.
James Taylor Knowledge Automation. How to Implement Decision Management in Business Processes James Taylor Knowledge Automation. How to Implement Decision Management in Business Processes Новинка

James Taylor Knowledge Automation. How to Implement Decision Management in Business Processes

4150.9 руб.
A proven decision management methodology for increased profits and lowered risks Knowledge Automation: How to Implement Decision Management in Business Processes describes a simple but comprehensive methodology for decision management projects, which use business rules and predictive analytics to optimize and automate small, high-volume business decisions. It includes Decision Requirements Analysis (DRA), a new method for taking the crucial first step in any IT project to implement decision management: defining a set of business decisions and identifying all the information—business knowledge and data—required to make those decisions. Describes all the stages in automating business processes, from business process modeling down to the implementation of decision services Addresses how to use business rules and predictive analytics to optimize and automate small, high-volume business decisions Proposes a simple «top-down» method for defining decision requirements and representing them in a single diagram Shows how clear requirements can allow decision management projects to be run with reduced risk and increased profit Nontechnical and accessible, Knowledge Automation reveals how DRA is destined to become a standard technique in the business analysis and project management toolbox.
Court Cunningham Local Online Advertising For Dummies Court Cunningham Local Online Advertising For Dummies Новинка

Court Cunningham Local Online Advertising For Dummies

1721.95 руб.
Kick your local online advertising into high gear with this friendly, timely guide! Add the newest means of advertising your business into your marketing mix by developing an online advertising strategy. This get-down-to-business guide will show you how. Written by executives from Yodle, a New York-based firm specializing in online advertising, this book reveals the best and brightest ways to get the word out, from creating a Web presence that draws visitors, to using SEO, to jumping boldly into social media advertising. Online advertising market is estimated to grow to $10-$19 billion by 2011, and you'll want your business to be part of this huge shift Explores how to research your audience, set goals, and build a plan Provides steps and tips on creating an effective Web presence and landing pages-then covers how to drive visitors to your site with search engine optimization, AdWords, e-mail blasts, and social media marketing Examines blogs, chat rooms, video, and other ways to win customers Don't miss the free offer from Yodle that comes with this practical guide!
Ken Langdon Smart Things to Know About Decision Making Ken Langdon Smart Things to Know About Decision Making Новинка

Ken Langdon Smart Things to Know About Decision Making

1272.02 руб.
Decision trees or backing a hunch – smart advice on the art and science of decision making.
David Wang Architectural Research Methods David Wang Architectural Research Methods Новинка

David Wang Architectural Research Methods

5624.33 руб.
A practical guide to research for architects and designers—now updated and expanded! From searching for the best glass to prevent glare to determining how clients might react to the color choice for restaurant walls, research is a crucial tool that architects must master in order to effectively address the technical, aesthetic, and behavioral issues that arise in their work. This book's unique coverage of research methods is specifically targeted to help professional designers and researchers better conduct and understand research. Part I explores basic research issues and concepts, and includes chapters on relating theory to method and design to research. Part II gives a comprehensive treatment of specific strategies for investigating built forms. In all, the book covers seven types of research, including historical, qualitative, correlational, experimental, simulation, logical argumentation, and case studies and mixed methods. Features new to this edition include: Strategies for investigation, practical examples, and resources for additional information A look at current trends and innovations in research Coverage of design studio–based research that shows how strategies described in the book can be employed in real life A discussion of digital media and online research New and updated examples of research studies A new chapter on the relationship between design and research Architectural Research Methods is an essential reference for architecture students and researchers as well as architects, interior designers, landscape architects, and building product manufacturers.
Doris Abele Oxidative Stress in Aquatic Ecosystems Doris Abele Oxidative Stress in Aquatic Ecosystems Новинка

Doris Abele Oxidative Stress in Aquatic Ecosystems

13946.29 руб.
Reactive oxygen species (ROS) are increasingly appreciated as down-stream effectors of cellular damage and dysfunction under natural and anthropogenic stress scenarios in aquatic systems. This comprehensive volume describes oxidative stress phenomena in different climatic zones and groups of organisms, taking into account specific habitat conditions and how they affect susceptibility to ROS damage. A comprehensive and detailed methods section is included which supplies complete protocols for analyzing ROS production, oxidative damage, and antioxidant systems. Methods are also evaluated with respect to applicability and constraints for different types of research. The authors are all internationally recognized experts in particular fields of oxidative stress research. This comprehensive reference volume is essential for students, researchers, and technicians in the field of ROS research, and also contains information useful for veterinarians, environmental health professionals, and decision makers.
Pincas Stephane, Loiseau Marc A History of Advertising Pincas Stephane, Loiseau Marc A History of Advertising Новинка

Pincas Stephane, Loiseau Marc A History of Advertising

2892 руб.
The history of western advertising dates back at least the 1630s, when Frenchman Theophraste Renaudot placed the first advertising notes in La Gazette de France. In 1786, William Tayler offered his services as "Agent to the Country's Printers, Booksellers, etc," but the term "advertising agency" originated in 1842, when Volney B. Palmer opened for business in Philadelphia. Widely accepted as the birth of modern advertising, this marks the beginning of a creative industry that has radically transformed our culture and language. Divided into sections by decades, this book explores the legendary campaigns and brands of advertising's modern history, with specific anecdotes and comments on the importance of every campaign. You will find the picture of the camel that originated the Camel pack, the first Coca Cola ad, and even how artworks by masters such as Picasso and Magritte have been used in advertising. About the author: Stephane Pincas and Marc Loiseau are advertising veterans from Paris, having worked over three decades in top creative departments and on social research respectively. During their long period in the industry, mostly at the fourth largest communication group Publicis, they have helped to build some legendary French brands nationally and internationally. Their in-depth knowledge of the field and their personal adventures are reflected in this publication. Издание на английском языке.
Denis Bouyssou Decision Making Process. Concepts and Methods Denis Bouyssou Decision Making Process. Concepts and Methods Новинка

Denis Bouyssou Decision Making Process. Concepts and Methods

17696.08 руб.
This book provides an overview of the main methods and results in the formal study of the human decision-making process, as defined in a relatively wide sense. A key aim of the approach contained here is to try to break down barriers between various disciplines encompassed by this field, including psychology, economics and computer science. All these approaches have contributed to progress in this very important and much-studied topic in the past, but none have proved sufficient so far to define a complete understanding of the highly complex processes and outcomes. This book provides the reader with state-of-the-art coverage of the field, essentially forming a roadmap to the field of decision analysis. The first part of the book is devoted to basic concepts and techniques for representing and solving decision problems, ranging from operational research to artificial intelligence. Later chapters provide an extensive overview of the decision-making process under conditions of risk and uncertainty. Finally, there are chapters covering various approaches to multi-criteria decision-making. Each chapter is written by experts in the topic concerned, and contains an extensive bibliography for further reading and reference.
Witold Pedrycz Fuzzy Multicriteria Decision-Making. Models, Methods and Applications Witold Pedrycz Fuzzy Multicriteria Decision-Making. Models, Methods and Applications Новинка

Witold Pedrycz Fuzzy Multicriteria Decision-Making. Models, Methods and Applications

12746.87 руб.
Fuzzy Multicriteria Decision-Making: Models, Algorithms and Applications addresses theoretical and practical gaps in considering uncertainty and multicriteria factors encountered in the design, planning, and control of complex systems. Including all prerequisite knowledge and augmenting some parts with a step-by-step explanation of more advanced concepts, the authors provide a systematic and comprehensive presentation of the concepts, design methodology, and detailed algorithms. These are supported by many numeric illustrations and a number of application scenarios to motivate the reader and make some abstract concepts more tangible. Fuzzy Multicriteria Decision-Making: Models, Algorithms and Applications will appeal to a wide audience of researchers and practitioners in disciplines where decision-making is paramount, including various branches of engineering, operations research, economics and management; it will also be of interest to graduate students and senior undergraduate students in courses such as decision making, management, risk management, operations research, numerical methods, and knowledge-based systems.
Dawna Jones Decision Making For Dummies Dawna Jones Decision Making For Dummies Новинка

Dawna Jones Decision Making For Dummies

1721.95 руб.
Discover the best approaches for making business decisions Today's business leaders have to face the facts—you can't separate leadership from decision making. The importance of making decisions, no matter how big or small, cannot be overstated. Decision Making For Dummies is a candid resource that helps leaders understand the impact of their choices, not only on business, but also on their credibility and reputation. Designed for managers, business owners, and anyone else who makes tough decisions on a daily basis, this guide helps you figure out if the decisions you're making are the right ones. In addition to helping you explore how to evaluate your choices, Decision Making For Dummies covers ways to receive support for decision making, delves into various decision-making styles, reviews the importance of sifting through data and information, and includes information on ways to engage others and make decisions collectively. Being in charge can be challenging, but with this guide, you don't have to go it alone. Discusses the effects of decision making and outlines the considerations that must be made to gain trust and confidence Demonstrates ways to communicate particularly sensitive decisions, and offers approaches for making bold decisions that challenge the status quo Delves into the risks and benefits of certain decisions, and shows readers the best ways to evaluate choices Outlines smart strategies for engaging others and drawing them into the decision-making process Crucial decisions need to be made every day in the business world, so there's no time to waste. Make Decision Making For Dummies your primary resource for learning to choose your actions wisely and confidently.
Tony Greenfield Research Methods for Postgraduates Tony Greenfield Research Methods for Postgraduates Новинка

Tony Greenfield Research Methods for Postgraduates

4097.66 руб.
An indispensable reference for postgraduates, providing up to date guidance in all subject areas Methods for Postgraduates brings together guidance for postgraduate students on how to organise, plan and do research from an interdisciplinary perspective. In this new edition, the already wide-ranging coverage is enhanced by the addition of new chapters on social media, evaluating the research process, Kansei engineering and medical research reporting. The extensive updates also provide the latest guidance on issues relevant to postgraduates in all subject areas, from writing a proposal and securing research funds, to data analysis and the presentation of research, through to intellectual property protection and career opportunities. This thoroughly revised new edition provides: Clear and concise advice from distinguished international researchers on how to plan, organise and conduct research. New chapters explore social media in research, evaluate the research process, Kansei engineering and discuss the reporting of medical research. Check lists and diagrams throughout. Praise for the second edition: “… the most useful book any new postgraduate could ever buy.” (New Scientist) “The book certainly merits its acceptance as essential reading for postgraduates and will be valuable to anyone associated in any way with research or with presentation of technical or scientific information of any kind.”(Robotica) Like its predecessors, the third edition of Research Methods for Postgraduates is accessible and comprehensive, and is a must-read for any postgraduate student.
Ekins Sean The Agile Approach to Adaptive Research. Optimizing Efficiency in Clinical Development Ekins Sean The Agile Approach to Adaptive Research. Optimizing Efficiency in Clinical Development Новинка

Ekins Sean The Agile Approach to Adaptive Research. Optimizing Efficiency in Clinical Development

7429.47 руб.
Apply adaptive research to improve results in drug development The pharmaceutical industry today faces a deepening crisis: inefficiency in its core business, the development of new drugs. The Agile Approach to Adaptive Research offers a solution. It outlines how adaptive research, using already-available tools and techniques, can enable the industry to streamline clinical trials and reach decision points faster and more efficiently. With a wealth of real-world cases and examples, author Michael Rosenberg gives readers a practical overview of drug development, the problems inherent in current practices, and the advantages of adaptive research technology and methods. He explains the concepts, principles, and specific techniques of adaptive research, and demonstrates why it is an essential evolutionary step toward improving drug research and development. Chapters explore such subjects as: The adaptive concept Design and operational adaptations Sample-size reestimation Agile clinical development Safety and dose finding Statistics in adaptive research, including frequentist and Bayesian approaches Data management technologies The future of clinical development By combining centuries-old intellectual foundations, recent technological advances, and modern management techniques, adaptive research preserves the integrity and validity of clinical research but dramatically improves efficiency.
Robin Landa Advertising by Design. Generating and Designing Creative Ideas Across Media Robin Landa Advertising by Design. Generating and Designing Creative Ideas Across Media Новинка

Robin Landa Advertising by Design. Generating and Designing Creative Ideas Across Media

5248.71 руб.
A real-world introduction to advertising design in today's industry Advertising by Design is the most comprehensive, up-to-date guide to concept generation and design for advertising. Step-by-step instructions and expert discussion guide you through the fundamentals, as you develop the deeper understanding that connects the dots and sparks your creativity. Interviews with leading creative directors provide a glimpse into the real-world idea generation process, and case studies of successful ads allow you to dissect both the process and result to discover the keys to effective advertising. This new third edition has been thoroughly updated to reflect the industry's shift from print and TV ads to fully integrated transmedia campaigns, giving you invaluable insight into a broad range of media channels. New concepts and strategies for social media, digital media, pull marketing, creative content, and more are discussed in depth to help you tell an engaging story using every tool at your disposal. Ancillaries include PowerPoint slides and quizzes bring this book right into the classroom for a complete introduction to advertising design. Students seeking a career in advertising need the ability to generate idea-driven campaigns and adapt them for use in print, mobile, television, and social media formats. This book provides the well-rounded instruction required to succeed in the digital age. Master the fundamentals of advertising design for a range of media channels Integrate print, web, social media, and more to convey an engaging story Jumpstart your creativity with lessons from top creative directors Build your knowledge base around the reality of modern advertising Effective advertisers blend ideas, information, and entertainment in a way that reaches a range of audiences through a range of media types; this requires deep mastery of idea generation, copywriting, and graphic design. Advertising by Design helps you develop the skills and knowledge today's advertising industry demands.
Blaise Worden L. CBT for Hoarding Disorder. A Group Therapy Program Therapist's Guide Blaise Worden L. CBT for Hoarding Disorder. A Group Therapy Program Therapist's Guide Новинка

Blaise Worden L. CBT for Hoarding Disorder. A Group Therapy Program Therapist's Guide

4495.34 руб.
Part of a two-component product with a companion client workbook, CBT for Hoarding Disorder: Therapist's Guide guides group leaders through a comprehensive CBT group program for patients struggling with hoarding disorder. Provides step-by-step, evidence-based guidance for treating hoarding disorder (HD) with a focus on proven methods for behavior change rather than complex cognitive interventions Contains the latest research on HD and emphasizes the cognitive, emotional, and motivational factors involved in discarding and decision-making Features an accessible, straightforward client workbook with coping cards that summarize key lessons, homework assignments, motivational tools, and practice exercises for decision-making and emotion regulation skills Easy to implement without home visits for professionals and group leaders of all educational backgrounds across a wide variety of treatment settings and disciplines
Douglas Owens K. Medical Decision Making Douglas Owens K. Medical Decision Making Новинка

Douglas Owens K. Medical Decision Making

4794.84 руб.
Medical Decision Making provides clinicians with a powerful framework for helping patients make decisions that increase the likelihood that they will have the outcomes that are most consistent with their preferences. This new edition provides a thorough understanding of the key decision making infrastructure of clinical practice and explains the principles of medical decision making both for individual patients and the wider health care arena. It shows how to make the best clinical decisions based on the available evidence and how to use clinical guidelines and decision support systems in electronic medical records to shape practice guidelines and policies. Medical Decision Making is a valuable resource for all experienced and learning clinicians who wish to fully understand and apply decision modelling, enhance their practice and improve patient outcomes. “There is little doubt that in the future many clinical analyses will be based on the methods described in Medical Decision Making, and the book provides a basis for a critical appraisal of such policies.” – Jerome P. Kassirer M.D., Distinguished Professor, Tufts University School of Medicine, US and Visiting Professor, Stanford Medical School, US
Joel Elad Facebook Advertising For Dummies Joel Elad Facebook Advertising For Dummies Новинка

Joel Elad Facebook Advertising For Dummies

1913.35 руб.
Profitable ideas and techniques for advertising on Facebook Tap into the explosive growth of social media and reach your customers with effective Facebook advertising campaigns and savvy insights into how to use this social media phenomenon effectively. It’s all here and more in this detailed, easy-to-follow guide from two award-winning marketers. You'll learn what makes a good Facebook ad, how to apply the latest strategies and tactics for effective pay-per-click and cost-per-impression advertising, how to test your ad results, and much more. Explores Facebook advertising inside and out; there are now more than 400 million active Facebook users and over 1.6 million active Pages on Facebook Works as an all-around, hands-on guide for both experienced and new Facebook advertisers Walks you through planning and creating an advertising campaign Explains writing effective ad copy, how to use landing pages, and how to test and optimize your ads Shows you how to use Facebook Insights to understand your results and how to create reports that analyze data Put your company's best face forward with the sound advertising tips and techniques in Facebook Advertising For Dummies.
Mitchell Malachowski Enhancing and Expanding Undergraduate Research: A Systems Approach. New Directions for Higher Education, Number 169 Mitchell Malachowski Enhancing and Expanding Undergraduate Research: A Systems Approach. New Directions for Higher Education, Number 169 Новинка

Mitchell Malachowski Enhancing and Expanding Undergraduate Research: A Systems Approach. New Directions for Higher Education, Number 169

2174.04 руб.
Undergraduate research is a high-impact practice that sparks students’ interest in learning, and it improves retention, student success, graduation rates, and postgraduation achievement. Many individual campuses have offered these programs for several years, and the Council on Undergraduate Research (CUR) has partnered with state systems of higher education and public and private consortia to foster the institutionalization of undergraduate research. This volume illustrates many of the successes that entire systems/consortia and their campuses have achieved, such as: connecting undergraduate research to the curriculum, student success and completion, especially for underrepresented students creating cross-campus discussions on curricula and pedagogy, research collaborations among departments and campuses, and enhanced interdisciplinary activities addressing the challenges of workforce development and faculty issues—especially workload and tenure/promotion. This the 169th volume of the Jossey-Bass quarterly report series New Directions for Higher Education. Addressed to presidents, vice presidents, deans, and other higher education decision makers on all kinds of campuses, it provides timely information and authoritative advice about major issues and administrative problems confronting every institution.
P. Mouton R. Neurostereology. Unbiased Stereology of Neural Systems P. Mouton R. Neurostereology. Unbiased Stereology of Neural Systems Новинка

P. Mouton R. Neurostereology. Unbiased Stereology of Neural Systems

10571.38 руб.
Stereological methods provide researchers with unparalleled quantitative data from tissue samples and allow for well-evidenced research advances in a broad range of scientific fields. Presenting a concise introduction to the methodology and application of stereological research in neuroscience, Neurostereology provides a fuller understanding of the use of these methods in research and a means for replicating successful scientific approaches. Providing sound footing for future research, Neurostereology is a useful tool for basic and clinical researchers and advanced students looking to integrate these methods into their research.
Sarah Blackford Career Planning for Research Bioscientists Sarah Blackford Career Planning for Research Bioscientists Новинка

Sarah Blackford Career Planning for Research Bioscientists

2470.69 руб.
Career Planning for Research Bioscientists is an essential careers guide for bioscience doctoral students and postdoctoral researchers. It contains a wealth of information and resources specifically targeted at research bioscientists, with practical strategies to enhance career success in an increasingly competitive job market. Advice on how to write a winning CV together with examples adapted for different jobs is presented, as well as practical exercises to assist with skills analysis and decision making. Profiles of PhD-qualified bioscienstists in a range of professions including academic research, industry, science communication, management and consultancy provide valuable insights into how others have managed their careers, and tactics such as networking and using social media demonstrate how new opportunities can be discovered. The content of this book is aimed primarily at research bioscientists, however much of the advice and information will be a useful reference for other students and researchers looking for an effective career planning strategy. A companion website with additional resources is available at www.wiley.com/go/blackford/careerplanning and you can visit Sarah Blackford’s blog at www.biosciencecareers.org for more information.
P. Mouton R. Neurostereology. Unbiased Stereology of Neural Systems P. Mouton R. Neurostereology. Unbiased Stereology of Neural Systems Новинка

P. Mouton R. Neurostereology. Unbiased Stereology of Neural Systems

10343.76 руб.
Stereological methods provide researchers with unparalleled quantitative data from tissue samples and allow for well-evidenced research advances in a broad range of scientific fields. Presenting a concise introduction to the methodology and application of stereological research in neuroscience, Neurostereology provides a fuller understanding of the use of these methods in research and a means for replicating successful scientific approaches. Providing sound footing for future research, Neurostereology is a useful tool for basic and clinical researchers and advanced students looking to integrate these methods into their research.
Helen Brown E. Prospect Research for Fundraisers. The Essential Handbook Helen Brown E. Prospect Research for Fundraisers. The Essential Handbook Новинка

Helen Brown E. Prospect Research for Fundraisers. The Essential Handbook

3831.6 руб.
Essential tools for implementing right-sized prospect research techniques that help nonprofit organizations reach their fundraising goals Written especially for front-line fundraisers, Prospect Research for Fundraisers presents a practical understanding of prospect research, prospect management, and fundraising analytics, demonstrating how research can be used to raise more money. Filled with examples, case studies, interviews, and stories, this unique book is structured around the fundraising cycle and illustrates the myriad of current and ever-changing prospect research tools and techniques available to boost an organization's fundraising effectiveness. From essential overviews to how-to-search skills, this practical book gives development officers the tools to understand how to use prospect research in ways that best fit their goals for each stage of the fundraising cycle. Provides practical insight to understand the best use of each prospect research tool and technique Features a companion website with a variety of online tools to help readers implement key concepts Part of the AFP Fund Development Series Prospect Research for Fundraisers provides fundraisers with an understanding of what prospect research is and which resources are available to small organizations that have limited internal capacity, medium-sized organizations building capacity, and large organizations wanting to maximize their strengths. It offers a practical understanding of the relevant tools at the disposal of development officers and managers responsible for hiring, outsourcing, purchasing, managing, and implementing prospect research within their organizations.
Vasiliy Bushkov Advertising design. 10 illustrated lessons Vasiliy Bushkov Advertising design. 10 illustrated lessons Новинка

Vasiliy Bushkov Advertising design. 10 illustrated lessons

320 руб.
Traveling to the world of visual advertizing. Joy of creation and practical experience. Your content consisting of photos, trademarks, text and creating various advertizing compositions. Having fun for 10 illustrative lessons. For true creators, designers, advertising specialists, teachers.
David Parker Global Real Estate Investment Trusts. People, Process and Management David Parker Global Real Estate Investment Trusts. People, Process and Management Новинка

David Parker Global Real Estate Investment Trusts. People, Process and Management

7585.93 руб.
As real estate investment trusts continue to grow exponentially in Asia and Europe – being already well established in the USA and Australasia – a comprehensive guide to the issues involved in REIT property investment decision making is badly needed. This book draws together the most recent developments in REIT management from academic research and professional practice. It is based on current, original academic research, including structured interviews with the managers of a wide range of different types of REITs as well as the research and publications of others, together with the author's 25 years experience in REIT management. It provides a theoretically robust and practically relevant up to date guide to the property investment decision making process for REITs. Presenting new insights, the author breaks the REIT property investment decision making process down into three phases comprising six stages with 30 sequential steps. Each chapter focuses on one stage of the property investment decision making process and introduces the key people in the REIT management team relevant to the activities in that chapter. The theory and principles are considered and illustrated by application to Super REIT, a $15bn diversified REIT. Global Real Estate Investment Trusts: People, Process and Management fuses not only how REITs should undertake property investment decision making – based on how it is undertaken and the underlying property theory, capital market theory and finance theory – but also why each part of the decision making process is important. This book provides the first sole-authored scholarly work specifically on REITs as a business enterprise and REIT property investment decision making as an holistic and cyclical process. The focus is on principles, making it relevant in each of the four major REIT markets around the world: USA, Europe, Asia and Australasia. An essential book for REIT managers and all those practising professionals involved in the REIT industry – including property practitioners, researchers, lawyers, accountants, bankers and directors around the world.
Zhu Hua Research Methods in Intercultural Communication. A Practical Guide Zhu Hua Research Methods in Intercultural Communication. A Practical Guide Новинка

Zhu Hua Research Methods in Intercultural Communication. A Practical Guide

3370.61 руб.
Research Methods in Intercultural Communication introduces and contextualizes the most important methodological issues in the field for upper-level undergraduate and graduate students. Examples of these issues are which paradigms and how to research multilingually, interculturally and ethnically. Provides the first dedicated and most comprehensive volume on research methods in intercultural communication research in the last 30 years Explains new and emerging methods, as well as more established ones. These include: Matched Guise Technique, Discourse Completion Task, Critical Incident Technique, Critical Discourse Analysis, Ethnography, Virtual Ethnography, Corpus Analysis, Multimodality, Conversation Analysis, Narrative Analysis, Questionnaire and Interview. Assists readers in determining the most suitable method for various research questions, conceptualizing the research process, interpreting results, and drawing conclusions Supports students from start to finish with key terms, suggestions for further reading, research summaries, and sound guidance from experienced scholars and researchers
Peter Steidl Neuromarketing For Dummies Peter Steidl Neuromarketing For Dummies Новинка

Peter Steidl Neuromarketing For Dummies

1465.86 руб.
Learn how to use neuromarketing and understand the science behind it Neuromarketing is a controversial new field where researchers study consumers' brain responses to advertising and media. Neuromarketing and the brain sciences behind it provide new ways to look at the age-old question: why do consumers buy? Neuromarketing For Dummies goes beyond the hype to explain the latest findings in this growing and often misunderstood field, and shows business owners and marketers how neuromarketing really works and how they can use it to their advantage. You'll get a firm grasp on neuromarketing theory and how it is impacting research in advertising, in-store and online shopping, product and package design, and much more. Topics include: How neuromarketing works Insights from the latest neuromarketing research How to apply neuromarketing strategies to any level of advertising or marketing, on any budget Practical techniques to help your customers develop bonds with your products and services The ethics of neuromarketing Neuromarketing for Dummies demystifies the topic for business owners, students, and marketers and offers practical ways it can be incorporated into your existing marketing plans.
Gregory Parnell S. Decision Making in Systems Engineering and Management Gregory Parnell S. Decision Making in Systems Engineering and Management Новинка

Gregory Parnell S. Decision Making in Systems Engineering and Management

11022.43 руб.
Decision Making in Systems Engineering and Management is a comprehensive textbook that provides a logical process and analytical techniques for fact-based decision making for the most challenging systems problems. Grounded in systems thinking and based on sound systems engineering principles, the systems decisions process (SDP) leverages multiple objective decision analysis, multiple attribute value theory, and value-focused thinking to define the problem, measure stakeholder value, design creative solutions, explore the decision trade off space in the presence of uncertainty, and structure successful solution implementation. In addition to classical systems engineering problems, this approach has been successfully applied to a wide range of challenges including personnel recruiting, retention, and management; strategic policy analysis; facilities design and management; resource allocation; information assurance; security systems design; and other settings whose structure can be conceptualized as a system.
Yuri Raydugin Project Risk Management. Essential Methods for Project Teams and Decision Makers Yuri Raydugin Project Risk Management. Essential Methods for Project Teams and Decision Makers Новинка

Yuri Raydugin Project Risk Management. Essential Methods for Project Teams and Decision Makers

5108.8 руб.
An easy to implement, practical, and proven risk management methodology for project managers and decision makers Drawing from the author's work with several major and mega capital projects for Royal Dutch Shell, TransCanada Pipelines, TransAlta, Access Pipeline, MEG Energy, and SNC-Lavalin, Project Risk Management: Essential Methods for Project Teams and Decision Makers reveals how to implement a consistent application of risk methods, including probabilistic methods. It is based on proven training materials, models, and tools developed by the author to make risk management plans accessible and easily implemented. Written by an experienced risk management professional Reveals essential risk management methods for project teams and decision makers Packed with training materials, models, and tools for project management professionals Risk Management has been identified as one of the nine content areas for Project Management Professional (PMP®) certification. Yet, it remains an area that can get bogged down in the real world of project management. Practical and clearly written, Project Risk Management: Essential Methods for Project Teams and Decision Makers equips project managers and decision makers with a practical understanding of the basics of risk management as they apply to project management. (PMP and Project Management Professional are registered marks of the Project Management Institute, Inc.)
McKinney Jennifer Understanding and Applying Research Design McKinney Jennifer Understanding and Applying Research Design Новинка

McKinney Jennifer Understanding and Applying Research Design

10115.42 руб.
A fresh approach to bridging research design with statistical analysis While good social science requires both research design and statistical analysis, most books treat these two areas separately. Understanding and Applying Research Design introduces an accessible approach to integrating design and statistics, focusing on the processes of posing, testing, and interpreting research questions in the social sciences. The authors analyze real-world data using SPSS software, guiding readers on the overall process of science, focusing on premises, procedures, and designs of social scientific research. Three clearly organized sections move seamlessly from theoretical topics to statistical techniques at the heart of research procedures, and finally, to practical application of research design: Premises of Research introduces the research process and the capabilities of SPSS, with coverage of ethics, Empirical Generalization, and Chi Square and Contingency Table Analysis Procedures of Research explores key quantitative methods in research design including measurement, correlation, regression, and causation Designs of Research outlines various design frameworks, with discussion of survey research, aggregate research, and experiments Throughout the book, SPSS software is used to showcase the discussed techniques, and detailed appendices provide guidance on key statistical procedures and tips for data management. Numerous exercises allow readers to test their comprehension of the presented material, and a related website features additional data sets and SPSS code. Understanding and Applying Research Design is an excellent book for social sciences and education courses on research methods at the upper-undergraduate level. The book is also an insightful reference for professionals who would like to learn how to pose, test, and interpret research questions with confidence.
Colin Rees Nursing and Healthcare Research at a Glance Colin Rees Nursing and Healthcare Research at a Glance Новинка

Colin Rees Nursing and Healthcare Research at a Glance

3298.76 руб.
Nursing and Healthcare Research at a Glance is perfect for nursing and healthcare students, as well as newly qualified practitioners and anyone looking for a refresher or introduction to research. Covering a broad range of topics gathered under key sections, this essential book combines informative diagrams and images to provide memorable information for students on one page, and accessible, clearly written text on the facing page. It includes information on a range of quantitative and qualitative research methods, the process of gaining ethical permission, conducting research with special groups including children, and successfully conducting reviews of the literature. Key features include: Clear and informative full colour illustrations throughout An emphasis on need-to-know research information for busy students and healthcare staff A wide range of research methods, currently used in modern healthcare research An impressive line-up of specialist and well-known experts in the field of health and nursing research This book provides quick access to the principles and reality of research and its implementation within the education and practice environment. It is essential reading for anyone in health service education and service settings with limited time who need to draw on research evidence.
Richard Balkin S. Counseling Research. A Practitioner-Scholar Approach Richard Balkin S. Counseling Research. A Practitioner-Scholar Approach Новинка

Richard Balkin S. Counseling Research. A Practitioner-Scholar Approach

5470.67 руб.
This introductory text for counselors-in-training and emerging researchers focuses on research methodology, design, measurement, and evaluation. Richard Balkin and David Kleist explain the primary research methods used in counseling while emphasizing the importance of ethics and multicultural issues, demonstrating a professional counselor identity within the framework of research, and outlining the specific approaches used to inform counseling practice. The book contains four parts: The Essence of Research in the Counseling Profession, Quantitative Research Designs, Qualitative Research Designs, and Practice-Based Research. Key features include case examples that bridge the technicalities of research and the realities of practice; strategies for designing research; guidelines for counselors considering topics for a thesis, a dissertation, or the development of an initial study; examples of current counseling research articles; and suggested activities to enhance understanding of the material in each chapter and facilitate classroom discussion. *Requests for digital versions from the ACA can be found on wiley.com. *To request print copies, please visit the ACA website.
John Silvia E. Dynamic Economic Decision Making. Strategies for Financial Risk, Capital Markets, and Monetary Policy John Silvia E. Dynamic Economic Decision Making. Strategies for Financial Risk, Capital Markets, and Monetary Policy Новинка

John Silvia E. Dynamic Economic Decision Making. Strategies for Financial Risk, Capital Markets, and Monetary Policy

4470.2 руб.
A comprehensive analysis of the macroeconomic and financial forces altering the economic landscape Financial decision-making requires one to anticipate how their decision will not only affect their business, but also the economic environment. Unfortunately, all too often, both private and public sector decision-makers view their decisions as one-off responses and fail to see their decisions within the context of an evolving decision-making framework. In Decision-Making in a Dynamic Economic Setting, John Silvia, Chief Economist of Wells Fargo and one of the top 5 economic forecasters according to Bloomberg News and USA Today, skillfully puts this discipline in perspective. Details realistic, decision-making approaches and applications under a broad set of economic scenarios Analyzes monetary policy and addresses the impact of financial regulations Examines business cycles and how to identify economic trends, how to deal with uncertainty and manage risk, the building blocks of growth, and strategies for innovation Decision-Making in a Dynamic Economic Setting details the real-world application of economic principles and financial strategy in making better business decisions.
D&AD09 The best advertising and design in the world D&AD09 The best advertising and design in the world Новинка

D&AD09 The best advertising and design in the world

4048 руб.
The professional's annual - finally available to the public TASCHEN has teamed with D&AD to make its previously exclusive and highly-coveted Annual - featuring the year's best creative work - available to the public. The awards panel judges over 20,000 works from design studios, advertising agencies, branding consultancies, film production and photographic agencies, digital media pioneers, and other creative firms from all over the globe. Winners receive the legendary D&AD Yellow Pencil Award - or in the case of exceptional and outstanding work, the rare Black Pencil Award. The TASCHEN D&AD Annual is an absolute must-have reference work for anyone interested in creativity, communication, design, or advertising. Featuring the latest D&AD award-winning work in the fields of: Ambient, Art Direction, Book Design, Branding, Broadcast Innovations, Digital Installations, Direct, Environmental Design, Graphic Design, Illustration, Magazine & Newspaper Design, Mobile Marketing, Music Videos, Online Advertising, Packaging Design, Photography, Poster Advertising, Press Advertising, Product Design, Radio, TV & Cinema Advertising, TV & Cinema Crafts, Viral, Websites, Writing for Advertising, and Writing for Design.
Inoue Lurdes Decision Theory. Principles and Approaches Inoue Lurdes Decision Theory. Principles and Approaches Новинка

Inoue Lurdes Decision Theory. Principles and Approaches

8965.94 руб.
Decision theory provides a formal framework for making logical choices in the face of uncertainty. Given a set of alternatives, a set of consequences, and a correspondence between those sets, decision theory offers conceptually simple procedures for choice. This book presents an overview of the fundamental concepts and outcomes of rational decision making under uncertainty, highlighting the implications for statistical practice. The authors have developed a series of self contained chapters focusing on bridging the gaps between the different fields that have contributed to rational decision making and presenting ideas in a unified framework and notation while respecting and highlighting the different and sometimes conflicting perspectives. This book: Provides a rich collection of techniques and procedures. Discusses the foundational aspects and modern day practice. Links foundations to practical applications in biostatistics, computer science, engineering and economics. Presents different perspectives and controversies to encourage readers to form their own opinion of decision making and statistics. Decision Theory is fundamental to all scientific disciplines, including biostatistics, computer science, economics and engineering. Anyone interested in the whys and wherefores of statistical science will find much to enjoy in this book.
Franco Taroni Bayesian Networks for Probabilistic Inference and Decision Analysis in Forensic Science Franco Taroni Bayesian Networks for Probabilistic Inference and Decision Analysis in Forensic Science Новинка

Franco Taroni Bayesian Networks for Probabilistic Inference and Decision Analysis in Forensic Science

7798.37 руб.
"This book should have a place on the bookshelf of every forensic scientist who cares about the science of evidence interpretation" Dr. Ian Evett, Principal Forensic Services Ltd, London, UK Continuing developments in science and technology mean that the amounts of information forensic scientists are able to provide for criminal investigations is ever increasing. The commensurate increase in complexity creates difficulties for scientists and lawyers with regard to evaluation and interpretation, notably with respect to issues of inference and decision. Probability theory, implemented through graphical methods, and specifically Bayesian networks, provides powerful methods to deal with this complexity. Extensions of these methods to elements of decision theory provide further support and assistance to the judicial system. Bayesian Networks for Probabilistic Inference and Decision Analysis in Forensic Science provides a unique and comprehensive introduction to the use of Bayesian decision networks for the evaluation and interpretation of scientific findings in forensic science, and for the support of decision-makers in their scientific and legal tasks. • Includes self-contained introductions to probability and decision theory. • Develops the characteristics of Bayesian networks, object-oriented Bayesian networks and their extension to decision models. • Features implementation of the methodology with reference to commercial and academically available software. • Presents standard networks and their extensions that can be easily implemented and that can assist in the reader’s own analysis of real cases. • Provides a technique for structuring problems and organizing data based on methods and principles of scientific reasoning. • Contains a method for the construction of coherent and defensible arguments for the analysis and evaluation of scientific findings and for decisions based on them. • Is written in a lucid style, suitable for forensic scientists and lawyers with minimal mathematical background. • Includes a foreword by Ian Evett. The clear and accessible style of this second edition makes this book ideal for all forensic scientists, applied statisticians and graduate students wishing to evaluate forensic findings from the perspective of probability and decision analysis. It will also appeal to lawyers and other scientists and professionals interested in the evaluation and interpretation of forensic findings, including decision making based on scientific information.

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A multidisciplinary approach to problem-solving in community-based organizations using decision models and operations research applications A comprehensive treatment of public-sector operations research and management science, Decision Science for Housing and Community Development: Localized and Evidence-Based Responses to Distressed Housing and Blighted Communities addresses critical problems in urban housing and community development through a diverse set of decision models and applications. The book represents a bridge between theory and practice and is a source of collaboration between decision and data scientists and planners, advocates, and community practitioners. The book is motivated by the needs of community-based organizations to respond to neighborhood economic and social distress, represented by foreclosed, abandoned, and blighted housing, through community organizing, service provision, and local development. The book emphasizes analytic approaches that increase the ability of local practitioners to act quickly, thoughtfully, and effectively. By doing so, practitioners can design and implement responses that reflect stakeholder values associated with healthy and sustainable communities; that benefit from increased organizational capacity for evidence-based responses; and that result in solutions that represent improvements over the status quo according to multiple social outcome measures. Featuring quantitative and qualitative analytic methods as well as prescriptive and exploratory decision modeling, the book also includes: Discussions of the principles of decision theory and descriptive analysis to describe ways to identify and quantify values and objectives for community development Mathematical programming applications for real-world problem solving in foreclosed housing acquisition and redevelopment Applications of case studies and community-engaged research principles to analytics and decision modeling Decision Science for Housing and Community Development: Localized and Evidence-Based Responses to Distressed Housing and Blighted Communities is an ideal textbook for upper-undergraduate and graduate-level courses in decision models and applications; humanitarian logistics; nonprofit operations management; urban operations research; public economics; performance management; urban studies; public policy; urban and regional planning; and systems design and optimization. The book is also an excellent reference for academics, researchers, and practitioners in operations research, management science, operations management, systems engineering, policy analysis, city planning, and data analytics.
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