seasonal variation market marketing system of farm fish



DR SHAILA BOOTWALA PINCIPLES OF MARKETING DR SHAILA BOOTWALA PINCIPLES OF MARKETING Новинка

DR SHAILA BOOTWALA PINCIPLES OF MARKETING

3239 руб.
1 Introduction And Functions of Marketing 2 Classification & Types of Market 3 Marketing Environment And Market Segmentation 4 Marketing Mix 5 Marketing Planning, Marketing Information System, Marketing Research Case Studies, Activities & Projects
Osman Rhameta, Shimeles Zewdie, Workneh Bayisa Sheep and Goat Marketing System In Jimma city and its surroundings Osman Rhameta, Shimeles Zewdie, Workneh Bayisa Sheep and Goat Marketing System In Jimma city and its surroundings Новинка

Osman Rhameta, Shimeles Zewdie, Workneh Bayisa Sheep and Goat Marketing System In Jimma city and its surroundings

8102 руб.
This book explains the available opportunities (that ithe sheep and goat population, market facilities, increasing demand etc.) that support to improve the Sheep and goat market and marketing system and constraints of the system which hinders the normal transaction of sheep and goat in the market. The book also explains the purpose of keeping sheep and goats by the producers and the time targeted by the producers to sale and buy the sheep and goat. The book provides the market places used buy the market users along with the available and lacking market facilities. The book also provides information about the modes of marketing of sheep and goat i.e methods used for price setting during selling and buying of the sheep and goat. The key participants/actors of sheep and goat market are also presented in this book. The book also encompassed possible solutions to be used to solve the constraints of sheep and goat market and marketing system. The book is ideally suited as text for the extension agents of sheep and goat production, the live stock marketing agents, the sheep and goat producers, and for those who want to invest in the sheep and goat production as well as marketing business
Jay Kaeppel Seasonal Stock Market Trends. The Definitive Guide to Calendar-Based Stock Market Trading Jay Kaeppel Seasonal Stock Market Trends. The Definitive Guide to Calendar-Based Stock Market Trading Новинка

Jay Kaeppel Seasonal Stock Market Trends. The Definitive Guide to Calendar-Based Stock Market Trading

4751.72 руб.
There is a seasonal bias to the stock market, and by paying attention to the seasonal market tendencies you can gain an edge in the stock market over the long haul. Seasonality offers a practical approach to investing and trading. What better way to learn how to employ seasonal systems than learning from Jay Kaeppel, a master in the analysis of seasonal trends? Kaeppel walks you through this phenomenon that continues to work consistently, providing you with his ultimate seasonal index to make the calendar work for you. Stock Market Seasonals provides a never-before-seen definitive guide that illustrates how to utilize a combination of four basic seasonal tendencies in order to maximize returns.
Madison, National Conference on Marketing and Farm Credits Marketing and farm credits Madison, National Conference on Marketing and Farm Credits Marketing and farm credits Новинка

Madison, National Conference on Marketing and Farm Credits Marketing and farm credits

1058 руб.
Эта книга — репринт оригинального издания (издательство "Madison, National Conference on Marketing and Farm Credits", 1917 год), созданный на основе электронной копии высокого разрешения, которую очистили и обработали вручную, сохранив структуру и орфографию оригинального издания. Редкие, забытые и малоизвестные книги, изданные с петровских времен до наших дней, вновь доступны в виде печатных книг.Marketing and farm credits. A collection of papers and documents read at the fourth annual sessions of The National Conference on Marketing and Farm Credits, in Chicago, at the Hotel Sherman, December 4-9, 1916
John Person L. Seasonal Sector Trades. 2014 Q2 Strategies John Person L. Seasonal Sector Trades. 2014 Q2 Strategies Новинка

John Person L. Seasonal Sector Trades. 2014 Q2 Strategies

2639.84 руб.
Commodity Trader's Almanac is now Seasonal Sector Trades! A precise seasonal investment strategy, backed by research and hard data Seasonal Sector Trades: 2014 Q2 Strategies is a comprehensive strategy calendar detailing the trades to evaluate at key points in April, May, and June, based on historic tendencies and cycles. Concise and to the point, this report alerts readers to major trade opportunities by describing monthly price tendencies for each market, along with in-depth analysis of major trades and the underlying market conditions. The trading ideas are accompanied by data that allows for informed trading decisions, and precise dates are given for trades with the highest historic profitability percentages. Virtually every market displays seasonal tendencies due to weather, harvest cycles, or even human behavior. None of these patterns are 100 percent accurate, but they do provide a framework for assessing opportunity and targeting potential trades. The culmination of years of painstaking research, Seasonal Sector Trades offers expert guidance backed by hard data. Readers will gain insight and actionable advice on the best trades of the season, covering stocks, bonds, currencies, energy, metals, grains, soft commodities, and meats. This report contains crucial information traders need to take advantage of seasonal trends, including features like: Historical tendencies for all markets throughout the calendar year Trades to monitor throughout each month Precise entry and exits for trades with the best performance Trading tips and strategies to maximize profits A complete seasonal investment strategy can take years to research and compile. Markets must be monitored and analyzed, and their behavior must be correlated with outside factors. Along the way, opportunities are missed and money is lost. This report contains the results of all that work in an already-complete format. With high-level analysis and specialist insight, Seasonal Sector Trades is the industry's most authoritative guide to the seasonal tendencies of every major market.
Stefan Schwan Marketing Higher Education in Russia Stefan Schwan Marketing Higher Education in Russia Новинка

Stefan Schwan Marketing Higher Education in Russia

2064 руб.
Master's Thesis from the year 2005 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 2,0, European University Viadrina Frankfurt (Oder), 48 entries in the bibliography, language: English, abstract: The Paper comprises of four major parts. In the first part (situation analysis) the current economic situation and general environmental determinants relevant for marketing Higher Education in Russia will be sketched mainly based on desk research. The second part (Russian education system and environment) focuses on the Russian HE system. The next part (Consumer Perspective) has a look at the future clients analysing consumer habits towards HE, financial spending on education etc. using survey data of THE PUBLIC OPINION FOUNDATION. The following part (Industry perspective) is assessing international mobility and the present marketing activities of the German Academic Exchange Service (DAAD) as one of the major catalysts of German HE marketing. Apart from desk research this part is using the above named survey among a target focus group in Moscow. Using the same survey in the part "other players", the market position of German HE marketing will be analysed to compare the German market position with other HE systems targeting the Russian market.
Marketing and farm credits Marketing and farm credits Новинка

Marketing and farm credits

1056 руб.
Эта книга — репринт оригинального издания (издательство "[Madison, National Conference on Marketing and Farm Credits]", 1916 год), созданный на основе электронной копии высокого разрешения, которую очистили и обработали вручную, сохранив структуру и орфографию оригинального издания. Редкие, забытые и малоизвестные книги, изданные с петровских времен до наших дней, вновь доступны в виде печатных книг.Marketing and farm credits. A collection of papers read at the third annual sessions of The National Conference on Marketing and Farm Credits, in joint program with The National Council of Farmers' Coöperative Associations, in Chicago, at the Hotel Sherma.
Carla Vieira The great leap forward. The marketing of banking services in China Carla Vieira The great leap forward. The marketing of banking services in China Новинка

Carla Vieira The great leap forward. The marketing of banking services in China

4689 руб.
Inhaltsangabe:Abstract: Generally speaking, economic growth is closely related to the efficiency of a country’s financial markets. That is, the more varied the investment alternatives by which economic resources can flow within a country and between countries, the more efficient the financial market. This efficiency leads to a higher level of capital formation, and improved capital utilisation, thereby increasing the utility of both savers and borrowers and promoting economic growth. In line with its transition to a market economy China has, amongst other reforms, embarked on a reform of its financial system, transforming its one-bank monopoly into an integrated system of many banks and other specialised financial institutions. The resulting market complexity and the emergence of domestic and international competition gave rise to the marketing of financial services in China. Despite banks’ increasing marketing sophistication and higher spending on marketing, consumer behaviour is only beginning to react to it. On one hand the emergence of a wide variety of financial institutions and financial products has offset the impact of the social system reform on individuals’ lives. On the other hand, most Chinese still stay with one of the four wholly state-owned commercial banks, perhaps out of habit, perhaps from a feeling of security with their old banks. The effect on banks has been dramatic, service levels have improved greatly while product quality and variety have become bette...
Umut Çelik International Marketing Strategy of Coca Cola Company Umut Çelik International Marketing Strategy of Coca Cola Company Новинка

Umut Çelik International Marketing Strategy of Coca Cola Company

2277 руб.
Seminar paper from the year 2017 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, ESC Dijon Bourgogne - Burgundy School of Business, language: English, abstract: The subject of the study is marketing in international markets, the subject of research is the essence and the system of it. The purpose of the paper work is to analyze the principles of international marketing, to consider this kind of activities in The Coca Cola Company.In conditions of transition to a market economy, one of the factors of effective functioning of economic entities is the access of these entities to international markets. Marketing, as experts emphasize, is not only a theoretical but also a predominantly practical discipline that arose and developed as a result of economic activity in a market. Marketing in the course of its development has widely used the advanced achievements of science, it is an arsenal of modern techniques and methods of various scientific disciplines that are used to solve a wide range of tasks. In the current conditions of development of the economic sphere of society, which are characterized by the intensification of competition in world markets, increasingly complex technological and organizational models of production, extreme information saturation and efficiency of foreign economic activity, is closely linked with the goals and methodology of using marketing tools. Moreover, its international aspects are signific...
John Person L. Mastering the Stock Market. High Probability Market Timing and Stock Selection Tools John Person L. Mastering the Stock Market. High Probability Market Timing and Stock Selection Tools Новинка

John Person L. Mastering the Stock Market. High Probability Market Timing and Stock Selection Tools

5939.65 руб.
Noted technical analyst John Person outlines a comprehensive method to pinpointing today's best trading opportunities The economy and stock market are heavily influenced by seasonal factors. For example, a strong holiday buying season tends to be bullish for retail stocks or rising energy costs hurt airline profitability. Awareness of seasonal trends in both the economy and stock market can put you in a better position to profit from sectors and stocks that are likely to outperform the overall market. And technical tools can then be used to confirm emerging trends and time entries into these stocks and sectors. Mastering the Stock Market provides authoritative insights into a method for trading stocks based on seasonal trends, sector analysis, and market timing. Taking a top-down approach, the book explains how seasonal supply/demand forces impact commodities and different sectors of the stock market. After learning how to identify stock market sectors and commodity ETFs that are ripe for a big move, you'll quickly discover how to use technical analysis to gauge the strength of the sector or commodity and then identify the strongest stocks and ETFs to trade. Along the way, you'll also learn how to use the author's own indicators, Persons Pivots, to identify support/resistance areas and pinpoint optimal entry and exit points. Outlines a proven technical approach for trading stocks based on seasonal trends, sector analysis, and market timing Breaks new ground in comparative relative strength, trading volume, breadth indicators, and utilizing pivot analysis in conjunction with options expiration days to identify trading opportunities Written by noted technical analyst John L. Person To successfully trade today's markets you need to use a proven approach and have the discipline to effectively implement it. Mastering the Stock Market has what you need to achieve these goals and capture consistent profits along the way.
Yasir Khan Marketing Plan Cinnabon Company Yasir Khan Marketing Plan Cinnabon Company Новинка

Yasir Khan Marketing Plan Cinnabon Company

2002 руб.
Seminar paper from the year 2014 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: B+, National University of Modern Languages, Islamabad (Institute of Business Management), course: MBA, language: English, comment: The paper got distinction in the batch, abstract: Presence of a well-designed marketing plan holds a pivotal position for the success of any product or service supplied in the market. It entails all the necessary arrangements ranging from the 4 Ps of marketing management to overall management of the products involved. The paper tends to bring forward the goals and objectives of marketing for the company, while also analyze the overall marketing strategy of the company. Nevertheless, coming up with a well-structured marketing plan is a way more challenging job, which is easier said than done. It can be considered as the backbone of profit making for any business, and ensures its long-term survival within a market. With the simultaneous transitions in global business practices, market trends, consumer behavior and Information and Communication Technology, survival in within a highly competitive market is becoming more and more difficult. In order to cope with these rising challenges, scholars and researchers have devised several analytical tools that enable a great deal in establishing a profit-yielding marketing plan.This marketing plan has been developed for the Cinnabon Company's signature Cinnam...
Tanja Hechler Physical Activity in patients with anorexia nervosa Tanja Hechler Physical Activity in patients with anorexia nervosa Новинка

Tanja Hechler Physical Activity in patients with anorexia nervosa

4739 руб.
Physical activity appears to be one of the behaviours of patients with anorexia nervosa that may worsen over time and contributes to maintaining the dieting disorder. Seasonal variation in physical activity has been demonstrated. The current thesis therefore addresses three main questions: a) do Australian and German female students perceive seasonal variation in physical activity in a similar manner b) does physical activity vary across the seasons in female patients with anorexia nervosa compared to healthy female controls and c) what assessment and treatment strategies are implemented by clinical specialists? In summary, seasonal variation in physical activity was reported by Australian and German students. Further, it was demonstrated that time spent in some components of physical activity (moderate intensity activities and exercise) varied across the seasons in the patient-group. Comprehensive assessment tools and published exercise programmes were rarely used by the clinical specialists, indicating the need to extend treatment guidelines to include physical activity and its seasonal variation.
Viktoria Arnold The development of an international marketing strategy for ZEVIA on the Soft-Drink market in Germany Viktoria Arnold The development of an international marketing strategy for ZEVIA on the Soft-Drink market in Germany Новинка

Viktoria Arnold The development of an international marketing strategy for ZEVIA on the Soft-Drink market in Germany

5964 руб.
Bachelor Thesis from the year 2016 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 9,2, , language: English, abstract: This thesis represents an in-depth market insight on the German beverage market for the American company Zevia. Considering the theoretical background particularly focusing on the issue of standardization or adaptation of an international marketing strategy, the author suggests in the event of entering the German market to especially adapt 3 out of the 4 marketing mix elements, namely price, promotion and place. Special attention should be drawn to an alteration of Zevia's promotion and price policies. However, the German beverage market constitutes a tough external environment for the realization of a market penetration and awareness creation for Zevia's soft drink. Overall the German market can be described as saturated, diversified and one conferring high bargaining power to supermarkets. All these factors represent an obstacle for Zevia to enter this market, despite the German food and beverage industry being highly receptive to new and innovative products. This openness derives from the trend detected in Germany (and globally) towards the increased request for health and wellness products. However apparently despite this trend the German market for low calorie lemonades is declining and the perception of stevia as a sweetener is rather negative. These facts have also been proven i...
Stefanie Aulenbach An international marketing strategy for Black Sheep Brewery in Australia Stefanie Aulenbach An international marketing strategy for Black Sheep Brewery in Australia Новинка

Stefanie Aulenbach An international marketing strategy for Black Sheep Brewery in Australia

2002 руб.
Seminar paper from the year 2007 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 2,0, University of Sunderland (New College Durham), 17 entries in the bibliography, language: English, abstract: 1. Introduction"International marketing is the multinational process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services to create exchanges that satisfy individual and organisational objectives."(Onkvisit and Shaw, 1997) This report analyses the Black Sheep Brewery and gives recommendations on international expansion. It will analyse four pre-selected possible new markets, (Canada, Japan, South Africa and Spain) recommend one of them for future expansion and outline a market entry strategy and a marketing mix for this new market. The author is a consultant employed by New Paradigms Research Organisation.According to McCarthy and Perreault (1994) a 5 step approach has to be implemented to find a new potential market:1. Defining the problem2. Analysing the situation3. getting problem-specific data4. Interpreting the data5. Solving the problemIn order to find the best potential market for the brewery the author has to examine the different potential countries in consideration of their accessibility, market size and profitability. Furthermore recommendations due to the market choice, the market entry strategy and the marketing mix will be given.
Philippe Huysveld The Ultimate Survival Guide for Business in Japan (couverture souple) Philippe Huysveld The Ultimate Survival Guide for Business in Japan (couverture souple) Новинка

Philippe Huysveld The Ultimate Survival Guide for Business in Japan (couverture souple)

1602 руб.
This book is targeted at business executives of companies:• approaching the Japanese Market, • reviewing their options in terms of Japan Entry Strategy, • already exporting to Japan (Indirect Sales) or, • already established and doing business in Japan (Direct Sales). In this book, we show: • That the Japanese Market is a great market to approach and that, provided the right methodology and marketing mix, there are great opportunities to seize in the long-term for foreign companies.• That it is necessary to get familiar with cross-cultural differences and to understand better your Japanese clients, their country, their culture and their business system. • How to market your products or services in Japan (B2C and B2B Marketing Guidelines). • Which Entry Strategies are available to foreign companies to choose from and guidelines for selection
Ulrike Imme Country of Origin Effects as Key Success Factor for Marketing Strategies Ulrike Imme Country of Origin Effects as Key Success Factor for Marketing Strategies Новинка

Ulrike Imme Country of Origin Effects as Key Success Factor for Marketing Strategies

3239 руб.
Research Paper (postgraduate) from the year 2006 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1, The University of Sydney, course: International Marketing, language: English, abstract: This research addresses Country of Origin (COO) effects from the as a measure of strategic marketing and marketing communications of companies in Australia. It reveals that despite the increasing off-shoring and globalization aspects, Country of Origin is of major relevance to a number of product categories in Australia, and consequently very likely worldwide. It is a cross-industry explanatory analysis, which includes major global businesses. It also comprises various aspects of the impact that COO has on the management of companies. The conclusion includes a market overview coupled with a guideline for the application, and future predictions regarding the topic.Within this paper, marketing managers across industries disclose a new perspective to the Australian version of "Country of Origin". By analysing market observations, with examples of case studies, and including compelling illustrations of companies, this paper reveals the viewpoint of the people whose business focus are marketing strategies and marketing communication in Australia. Much research has been done on the impact of country of origin effects on customers, underlining their diverse attitudes towards credibility and respect of brands and products. In...
Tycho Press Stock Market Investing for Beginners. Essentials to Start Investing Successfully Tycho Press Stock Market Investing for Beginners. Essentials to Start Investing Successfully Новинка

Tycho Press Stock Market Investing for Beginners. Essentials to Start Investing Successfully

1277 руб.
Learn how to invest your money the smart way.All forms of investment share a common purpose: to provide for a better future. Stock market investing is one of the best tools you can use to build a more secure financial foundation for you and your family. However, for those of us who aren't professional stockbrokers, the process of stock market investing can seem complex and bewildering. Stock Market Investing for Beginners will arm you with the information you need to understand the basics of stock market investing, and start taking control of your financial future. Stock Marketing Investing for Beginners will take the frustration and intimidation out of stock market investing, so that you can make the investments that are right for your financial goals.Stock Market Investing for Beginners gives you the tools to start investing wisely and successfully, with: • Straightforward explanation of the fundamentals of stock market investing• 10 key stock marketing investing questions answered• 5 strategies for picking winners • Useful advice on buying, selling, owning, and diversifying• Invaluable tips on building your financial portfolio through stock marketing investingThe sooner you start investing, the better off you will be. Stock Market Investing for Beginners will show you how to make a small investment now, for a better tomorrow.
Alexander Chernev Strategic Marketing Management - The Framework, 10th Edition Alexander Chernev Strategic Marketing Management - The Framework, 10th Edition Новинка

Alexander Chernev Strategic Marketing Management - The Framework, 10th Edition

8889 руб.
Strategic Marketing Management: The Framework delineates the fundamentals of marketing strategy, offers a systematic approach to marketing management, and presents a value-based framework for developing viable market offerings. The theory presented stems from the view of marketing as a value-creation process that is central to any business enterprise. In addition to theory, this book offers a set of practical tools that enable managers to apply the knowledge contained in the generalized frameworks to specific business problems and market opportunities. The information contained in this volume is organized into five major parts. The first part defines the essence of marketing as a business discipline and outlines an overarching framework for marketing management that serves as the organizing principle for the information presented in the rest of the book. We discuss the role of marketing management as a value-creation process, the essentials of marketing strategy and tactics as the key components of a company’s business model, and the process of developing an actionable marketing plan. Part Two covers issues pertaining to the development of a marketing strategy that will guide the company’s tactical activities. Here we focus on three fundamental aspects of a company’s marketing strategy: the identification of target customers, the development of a customer value proposition, and the development of a value proposition for the company and its collaborators. Part Three focuses on...
John Person L. Seasonal Sector Trades. 2014 Q1 Strategies John Person L. Seasonal Sector Trades. 2014 Q1 Strategies Новинка

John Person L. Seasonal Sector Trades. 2014 Q1 Strategies

2639.84 руб.
Commodity Trader's Almanac is now Seasonal Sector Trades! Strategies identifying the best-performing seasonal trades for the first quarter of 2014 Seasonal tendencies and cycles provide a foundation for profitable trading. This edition of Seasonal Sector Trades contains trade ideas and strategies for the first quarter (Q1) of 2014. It identifies the best trades for each month based on historic tendencies and cycles. A special report is issued covering stocks, bonds, currencies, energy, metals, grains, soft commodities, and meats. Concise and to-the-point, the report describes monthly price tendencies for each market, alerting you to major trading opportunities. An accompanying strategy calendar shows you what to monitor during the beginning, middle, and end of each month. In addition to this information, daily exits and entries are provided for trades with the best historic performance. Backstopping the trade ideas are articles on the major trades of the month and in-depth analysis on the historic price patterns of the underlying market. The trading ideas and data allow you to compare current market conditions against historic tendencies and make informed trading decisions along the way. Includes in-depth analysis and data of the seasonal tendencies of all major financial and commodity markets Details trading tips and strategies to maximize profits from suggested trades Based on years of proven historical data The culmination of years of painstaking research, this quarterly guide will provide you with the historic knowledge to spot big trades unfolding in today's markets.
Philip Kotler Market Your Way to Growth. 8 Ways to Win Philip Kotler Market Your Way to Growth. 8 Ways to Win Новинка

Philip Kotler Market Your Way to Growth. 8 Ways to Win

1643.97 руб.
Marketing guru Philip Kotler and global marketing strategist Milton Kotler show you how to survive rough economic waters With the developed world facing slow economic growth, successfully competing for a limited customer base means using creative and strategic marketing strategies. Market Your Way to Growth presents eight effective ways to grow in even the slowest economy. They include how to increase your market share, develop enthusiastic customers, build your brand, innovate, expand internationally, acquire other businesses, build a great reputation for social responsibility, and more. By engaging any of these pathways to growth, you can achieve growth rates that your competitors will envy. Proven business and marketing advice from leading names in the industry Written by Philip Kotler, the major exponent of planning through segmentation, targeting, and position followed by «the 4 Ps of marketing» and author of the books Marketing 3.0, Ten Deadly Marketing Sins, and Corporate Social Responsibility, among others Milton Kotler is Chairman and CEO of Kotler Marketing Group, headquartered in Washington, DC, author of A Clear-sighted View of Chinese Marketing, and a frequent contributor to the China business press
Kelly Clarkson Critical Success Factors of Online Marketing Campaign Kelly Clarkson Critical Success Factors of Online Marketing Campaign Новинка

Kelly Clarkson Critical Success Factors of Online Marketing Campaign

4477 руб.
Master's Thesis from the year 2011 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: A, The University of Liverpool, language: English, abstract: Marketing has always been one of the most crucial and critical functions in organizations for last several decades. Since several years, organizations have been depending on various marketing methods to promote products, services and brands. As time passes, the types of marketing strategies that are considered for have changed. Techniques that were used in 1950s shall not be helpful for organizations that operate in today's environment. In the same way, techniques that are currently used in today's environment shall not be useful after 50 to 60 years (Kotler and Keller, 2012). Unless marketing activities are planned based on present market conditions, it is not possible for organizations to reach wide-range of customers that spread across the world. As there are no boundaries in the target markets of most of the organizations, organizations have to use the combination of both traditional and online marketing methods. While traditional marketing methods such as print, radio or television marketing primarily restricted to tap domestic customers, it is online marketing strategy that helps organizations to reach customers, who spread across the world, with minimum marketing budget. Online marketing is the process of sending marketing communications and advertis...
Luke Ike Marketing. Traditional, Digital and Integrated Luke Ike Marketing. Traditional, Digital and Integrated Новинка

Luke Ike Marketing. Traditional, Digital and Integrated

2212 руб.
This book provides a complete package of the fundamentals of marketing that is one of a kind in the market. The book delivers a one-stop package that will enable the reader to gain total access to knowledge and understanding of all marketing principles (traditional, digital, and integrated marketing). It is critical for delivering the best marketing practices and performances in todays very competitive marketing environment.
Asligul Aktas Analysis of Current Mobile Marketing Applications, Selected Best Practices and Future Development Asligul Aktas Analysis of Current Mobile Marketing Applications, Selected Best Practices and Future Development Новинка

Asligul Aktas Analysis of Current Mobile Marketing Applications, Selected Best Practices and Future Development

3314 руб.
Master's Thesis from the year 2010 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1.3, University of Applied Sciences Giessen, language: English, abstract: This study fundamentally attempts to investigate current mobile marketing and advertising market, to examine current mobile marketing applications and to analyze three selected Best Practices and the future development of mobile marketing.The study consists of five main sections. First section consists of two parts, namely Introduction and Problem Statement. Introduction part covers a brief presentation about the subject of the study and the research objectives. And Problem Statement part discusses the stimulating factors to apply this research. The next section, which is Background Information, discusses the structural frame and the distinctive aspects of Mobile Marketing, the factors influencing consumer attitude towards mobile marketing, as well as measurement fundamentals of mobile marketing campaigns. This is followed by an Analysis of Current Mobile Marketing Applications including three selected Best Practices. Subsequently, Future Development of Mobile Marketing section explores the anticipations of the way towards which Mobile Marketing progresses and how the mobile technologies shape the development. Too, Key Success Factors of Mobile Marketing are investigated in this section. Finally, the fifth section concludes with a discussion about key ...
Handbook of Agricultural Economics: Marketing, Distribution, and Consumers Handbook of Agricultural Economics: Marketing, Distribution, and Consumers Новинка

Handbook of Agricultural Economics: Marketing, Distribution, and Consumers

16810 руб.
This first volume of the "Handbook of Agricultural Economics" presents work on topics central to the economics of agriculture: the quantitative representation of technology; market expectations; household production behaviour; consumer behaviour with uncertain quality and safety of goods; and issues of imperfect competition in food marketing. Volume IB deals with the economics of agricultural products after they leave the farm. Seven chapters explain recent developments in application of dual approaches in household economies, the industrial organization of food marketing, marketing margins between farm and retail prices, spatial price analysis, commodity storage and price stabilization, commodity futures and options markets, and the economics of food safety. Volumes IA and IB each follow their specialized chapters with a synthesis chapter that brings together and assesses the main themes and issues of the field, and volume IB concludes with an overall synthesis of the state of and prospects for agricultural economics as applied economic science.
Simone Weinert Marketing the destination Kuhlungsborn in Switzerland. A marketing concept Simone Weinert Marketing the destination Kuhlungsborn in Switzerland. A marketing concept Новинка

Simone Weinert Marketing the destination Kuhlungsborn in Switzerland. A marketing concept

2389 руб.
Diploma Thesis from the year 2004 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,7 (A-), Stralsund University of Applied Sciences, 102 entries in the bibliography, language: English, abstract: Tourism has been a growth market, with chances and risks, for a long time. Due to growing travel experiences tourists are becoming more and more critical and demanding. Thinking of this and the merging Europe, tourism destinations have to offer touristic services supplies, that can make them - also internationally - competitive. Destinations have to react to these new expectations, because only satisfied guests are happy visitors, who are willingly to come back or to speak positively about their experiences. Considering the dynamics of market trends it becomes more and more important for the service branch tourism to stand up against the needs and desires of the guests. Only with corresponding offers it will be possible to reach the demanding customers.In consideration of the growing visitor numbers from Switzerland the destination Kühlungsborn aims at preparing itself to enter this market. To do so, in the long-run, it is necessary to follow a strategic planning, that shows which ways have to be gone to accomplish the striven aims. This book gives an in-depth analysis of the market situation, marketing strategies and the implementation of a concept to enter the Swiss market.
Nora Burkard Market Segmentation and Branding in the Hotel Industry Nora Burkard Market Segmentation and Branding in the Hotel Industry Новинка

Nora Burkard Market Segmentation and Branding in the Hotel Industry

2002 руб.
Seminar paper from the year 2003 in the subject Tourism, grade: 1,3 (A), University of Applied Sciences Worms (Tourism), course: WS 2003, 25 entries in the bibliography, language: English, abstract: In today´s market place managers are constantly seeking to find the best ways to reach and serve their customers. Market segmentation, dividing the market into submarkets, and branding products and services plays a major part in marketing activities.Globalization is one of words used nowadays to describe the convergence of cultures. Cultures are believed to move closer together as a result of increased travel, better communication methods and enhanced transportation opportunities. Companies try to anticipate this change by offering standardized products to a global audience. Cultural differences are a logical barrier to standardization of the marketing strategies on a global scale. However, even on a national scale, there are many different types of consumers, who need to be treated differently. Market segmentation plays a major part in marketing, as all marketing activties depend on precisely defined and carefully choosen market segments.
MBA Robert Renner Strategische Marketing-Massnahmen in der Gesundheitswirtschaft mit Orientierung am Patienten MBA Robert Renner Strategische Marketing-Massnahmen in der Gesundheitswirtschaft mit Orientierung am Patienten Новинка

MBA Robert Renner Strategische Marketing-Massnahmen in der Gesundheitswirtschaft mit Orientierung am Patienten

5477 руб.
Masterarbeit aus dem Jahr 2009 im Fachbereich BWL - Marketing, Unternehmenskommunikation, CRM, Marktforschung, Social Media, Note: 2, Rheinische Fachhochschule Köln (Fachbereich Wirtschaft Rheinbach), Sprache: Deutsch, Abstract: The present work which is written within a MBA degree deals with the issue of strategic marketing activities in the health sector with the focus on patients. Because the health industry is becoming increasingly economically oriented and customer-developed marketing activities are becoming increasingly important. To be competitive, we need proven marketing methods for the health care market, where the patient is seen as a customer. In this work it will be considered as an important marketing base of corporate and presented a possible implementation of operational actions. That is described within the first chapters with the topics of health economics, patient orientation and marketing and to the specific needs of health care. Thereafter, the strategic objectives of the health system derived from them, as well as marketing strategies to connect to the operational activities. The implementation of the marketing mix applied for service, which is composed of product, price, place, promotion, personnel, physical facilities and process management. The result is a marketing concept, which shows strategic options for providers of health sector
Hong Chen Power Grid Operation in a Market Environment. Economic Efficiency and Risk Mitigation Hong Chen Power Grid Operation in a Market Environment. Economic Efficiency and Risk Mitigation Новинка

Hong Chen Power Grid Operation in a Market Environment. Economic Efficiency and Risk Mitigation

9647.09 руб.
Covers the latest practices, challenges and theoretical advancements in the domain of balancing economic efficiency and operation risk mitigation This book examines both system operation and market operation perspectives, focusing on the interaction between the two. It incorporates up-to-date field experiences, presents challenges, and summarizes the latest theoretic advancements to address those challenges. The book is divided into four parts. The first part deals with the fundamentals of integrated system and market operations, including market power mitigation, market efficiency evaluation, and the implications of operation practices in energy markets. The second part discusses developing technologies to strengthen the use of the grid in energy markets. System volatility and economic impact introduced by the intermittency of wind and solar generation are also addressed. The third part focuses on stochastic applications, exploring new approaches of handling uncertainty in Security Constrained Unit Commitment (SCUC) as well as the reserves needed for power system operation. The fourth part provides ongoing efforts of utilizing transmission facilities to improve market efficiency, via transmission topology control, transmission switching, transmission outage scheduling, and advanced transmission technologies. Besides the state-of-the-art review and discussion on the domain of balancing economic efficiency and operation risk mitigation, this book: Describes a new approach for mass market demand response management, and introduces new criteria to improve system performance with large scale variable generation additions Reviews mathematic models and solution methods of SCUC to help address challenges posed by increased operational uncertainties with high-penetration of renewable resources Presents a planning framework to account for the value of operational flexibility in transmission planning and to provide market mechanism for risk sharing Power Grid Operations in a Market Environment: Economic Efficiency and Risk Mitigation is a timely reference for power engineers and researchers, electricity market traders and analysts, and market designers.
Paul Waluube An Analysis of the Rice Market Integration in Uganda Paul Waluube An Analysis of the Rice Market Integration in Uganda Новинка

Paul Waluube An Analysis of the Rice Market Integration in Uganda

3364 руб.
Master's Thesis from the year 2009 in the subject Agrarian Studies, grade: 3.5, Makerere University (College of Agriculture & Environmental Sciences), course: Master of Science in Agribusiness Management, language: English, abstract: It is crucial that formulation of market enhancing policies to improve performance hinges on a better understanding of the local market functioning. Comprehensive market performance is better understood by studying the extent of spatial market integration which in turn is affected by communication factors like telephony growth and extension services within the marketing system. Extension services are important in influencing levels of production and dissemination of trade information of both the inputs to and output from the enterprise. Unfortunately very little was known about how rice price transmission takes place. Given the importance of rice (as a food security crop & source of income) to the rural poor, many organizations have promoted it among rural farmers for improving their welfare, it was imperative that its price movements is studied to inform policy makers & implementers on the status of its spatial market integration. The primary objective of this study was to evaluate the spatial market integration of rice markets under improving communication infrastructure particularly extension services (NAADS program) and telecommunication industry growth. This study specifically evaluated the degree of spatial market integratio...
Carole Engle R. Seafood and Aquaculture Marketing Handbook Carole Engle R. Seafood and Aquaculture Marketing Handbook Новинка

Carole Engle R. Seafood and Aquaculture Marketing Handbook

11572.85 руб.
Aquaculture, the farming of aquatic animals and plants, and other seafood businesses continue to grow rapidly around the world. However, many of these businesses fail due to the lack of sufficient attention to marketing. The Seafood and Aquaculture Marketing Handbook provides the reader with a comprehensive, yet user-friendly presentation of key concepts and tools necessary for aquaculture and seafood businesses to evaluate and adapt to changing market conditions. Markets for aquaculture and seafood products are diverse, dynamic, and complex. The Seafood and Aquaculture Marketing Handbook presents fundamental principles of marketing, specific discussion of aquaculture and seafood market channels and supply chains from around the world, and builds towards a step-by-step approach to strategic market planning for successful aquaculture and seafood businesses. This book is an essential reference for all aquaculture and seafood businesses as well as students of aquaculture. The volume contains a series of synopses of specific markets, an extensive annotated bibliography, and webliography for additional sources of information. Written by authors with vast experience in international marketing of aquaculture and seafood products, this volume is a valuable source of guidance for those seeking to identify profitable markets for their aquaculture and seafood products.
Uwe Trillitzsch, Simone Schweikert Towards Integral World Wide Web Marketing Strategies. Creating Points of Communication that Count Uwe Trillitzsch, Simone Schweikert Towards Integral World Wide Web Marketing Strategies. Creating Points of Communication that Count Новинка

Uwe Trillitzsch, Simone Schweikert Towards Integral World Wide Web Marketing Strategies. Creating Points of Communication that Count

4002 руб.
Research Paper (undergraduate) from the year 1997 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1, University Witten/Herdecke, language: English, abstract: This thesis focuses on connecting the opportunities of the World Wide Web (WWW) as a marketing medium with the development of integral marketing strategies with measurable goals. It explains how WWW marketing activities can help marketers on their way from the traditional one-to-many marketing concepts to the new many-to-many marketing. The thesis provides marketers with an overview of the variety of WWW marketing opportunities, a "WWW Marketing Module and Inspiration Kit," and two detailed real life cases.
Joe Rubino The 7-Step System to Building a $1,000,000 Network Marketing Dynasty. How to Achieve Financial Independence through Network Marketing Joe Rubino The 7-Step System to Building a $1,000,000 Network Marketing Dynasty. How to Achieve Financial Independence through Network Marketing Новинка

Joe Rubino The 7-Step System to Building a $1,000,000 Network Marketing Dynasty. How to Achieve Financial Independence through Network Marketing

1498.35 руб.
Millions of people around the world participate daily in network marketing sales. This book offers, for the first time, a step-by-step plan for building a profitable, long-lasting network marketing business. This simple, proven system—from an author who built his own million-dollar network marketing business—gives everyone in the network marketing industry the tools and tactics they need to succeed spectacularly. Rubino’s seven-step system covers every aspect of the network marketing business, from planning to prospecting to training, and gives you the confidence and attitude you need to make your business work and keep it profitable.
Fotini Mastroianni Marketing Management. A study of consumer perceptions of value in relation to the Blackberry product versus the iPhone Fotini Mastroianni Marketing Management. A study of consumer perceptions of value in relation to the Blackberry product versus the iPhone Новинка

Fotini Mastroianni Marketing Management. A study of consumer perceptions of value in relation to the Blackberry product versus the iPhone

2277 руб.
Essay from the year 2013 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, , course: Marketing, language: English, abstract: The aim of this assignment is to examine the theme of customer perceived by value and its marketing implications for how organisations become and remain competitive. The essay is using two leading products which operate in the mobile phone industry. These are Research in Motion (RIM) and Apple and their retrospective products: a) the Blackberry and b) the iPhone. Both companies have a strong branding position in the market. They seek to create value through the manipulation of technology and in offering features that are of satisfaction to the customers.
Markus Baum, Marco Hackstein, Marcel Mehling Strategic Marketing Markus Baum, Marco Hackstein, Marcel Mehling Strategic Marketing Новинка

Markus Baum, Marco Hackstein, Marcel Mehling Strategic Marketing

1777 руб.
Scientific Essay from the year 2009 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, The University of Surrey (School of Management), language: English, abstract: Assessment of why the Sony Walkman brand lost out to iPod in terms of its position and level of demand in the marketplaceCompanies studied:Apple and SonybyMarkus B. BaumMarco HacksteinMarcel MehlingAbstract: The managing director of Sony, Japan has asked a report based upon an assessment of why his Sony Walkman brand lost out to iPod in terms of its position and level of demand in the marketplace. This analysis provides analysis such as SWOT and different position mapping or other techniques, which will lead to an understanding of the reasons the iPod product has remained strong over the past few years. The strategic implications will also discussed as well an recommendations as to the future direction and improvement of Sony personal player products.Keywords: Sony, Apple, Ipod, Iphone, analysis, SWOT, position mapping, strategy, strategic implications, market analysis, macro environmental, PEST, market profile, key factors of success integrated system, repositioning strategy, marketing mix, promotion, product, price, place, 4P, survey, Porter's Generic Strategies,
Taner Hamid Yilmaz Marketing Strategy for Set up Photovoltaic Solar Energy Systems in Turkey Taner Hamid Yilmaz Marketing Strategy for Set up Photovoltaic Solar Energy Systems in Turkey Новинка

Taner Hamid Yilmaz Marketing Strategy for Set up Photovoltaic Solar Energy Systems in Turkey

4552 руб.
Master's Thesis from the year 2012 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1,5, University of Applied Sciences Fulda, language: English, abstract: The master's thesis aims to analyze photovoltaic (PV) solar systemsmarket in Turkey and suggests possible marketing strategies for installercompanies in the context of marketing purposes.In this frame, the secondary research in macro- and microenvironmentreflects the market conditions with an indicative primary research.Therefore, seventy active PV solar energy companies were found andanalyzed through a scanning in the Internet. In addition, twenty installerfirms reflected their company characteristics and respective evaluationsabout the market and their marketing strategies through a web basedsurvey.Different approaches to PV solar energy marketing are reviewed such ascustomer centered marketing strategy, green marketing and diffusion ofinnovations model.In the light of this information, the major observed barriers againstdeployment of PV solar energy are latecomer regulations, weakgovernmental support, and high level of local interest rates in terms ofmacroenvironment. Moreover, lack of customer centered professionalmarketing strategies by firms was discovered against diffusion of PVtechnology in Turkey.Moreover, the average rate of installed PV systems to potential marketsize is forecast under 0,01% among respondent marketers. Further, theaverage of marketing employe...
Sandra Burgemeister Market analysis Sandra Burgemeister Market analysis Новинка

Sandra Burgemeister Market analysis

2064 руб.
Seminar paper from the year 2003 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 80%, Swinburne University of Technology, Melbourne (MBA Program), course: Strategic Marketing, 19 entries in the bibliography, language: English, abstract: This market analysis is prepared to learn about the specific methodologies required to conduct a sound market analysis for a self-selected market segment. For this purpose, a hypothetical virtual business that serves as a gathering place for Australian breakfast or fresh bread lovers and bakeries has been created. To prove the profitably of this potential opportunity, influencing factors within the Australian baking industry as well as the ecommerce industry are researched.According to Cravens (2000), it is essential to gain an understanding of the market to become market driven. Therefore, the first part of this analysis is often referred to as the PEST analysis, which identifies the external factors that influence the baking and ecommerce industry and thus change the size and composition of the market overtime.The second part is concerned with obtaining internal information about the baking and ecommerce industry, its customers, suppliers, and direct and indirect competitors. The assessment of both the internal and external forces that drive the market, lead to the definition of the critical success factors for this virtual venture. A summary of the findings is then given thr...
Mahtab Naheem The Prospects and Challenges of Bond Market Development in Bangladesh Mahtab Naheem The Prospects and Challenges of Bond Market Development in Bangladesh Новинка

Mahtab Naheem The Prospects and Challenges of Bond Market Development in Bangladesh

5489 руб.
The development of economy of any country depends mostly on the establishment of sound, effective and efficient financial system in that country. A well-developed financial system plays an important role in accelerating economic growth by mobilizing savings and facilitating investment in an efficient manner. Financial market is composed of different markets- Money Market, Capital Market, Derivative Market etc. All the markets play an interactive role for the development of economy by formation of capital through mobilizing funds, industrialization of economy through supplying adequate funds, providing services, linking investors to the industrial entrepreneurs etc. Besides, this requires sound regulatory framework, sound and investment sensitive administrative infrastructure, fiscal supports for making their role effective for economic development. The debt market being an integral part of financial market plays a complementary role in developing economy through allocation of funds to the different deficit sectors. The debt market consists of money market, mortgage market, bond market and derivative market.
Moshe Omer Variations in Risk Aversion Moshe Omer Variations in Risk Aversion Новинка

Moshe Omer Variations in Risk Aversion

9877 руб.
In this paper recent techniques for recovering information implied by options market prices and realized returns are applied empirically to measure the risk aversion of investors in the Israeli stock market. We determine nonparametric volatility smile, densities and risk aversion functions from a ten years sample of daily option and stock market prices. Moreover, we construct a time series of the absolute risk aversion, and study its variation over time. We report decreasing and generally positive risk aversion function, which varies substantially over time and is negatively correlated with the ATM implied volatility.
Charles W. Holman Marketing and farm credits Charles W. Holman Marketing and farm credits Новинка

Charles W. Holman Marketing and farm credits

1056 руб.
Эта книга — репринт оригинального издания (издательство "[Madison, Wis., The National conference on marketing and farm credits]", 1916 год), созданный на основе электронной копии высокого разрешения, которую очистили и обработали вручную, сохранив структуру и орфографию оригинального издания. Редкие, забытые и малоизвестные книги, изданные с петровских времен до наших дней, вновь доступны в виде печатных книг.Marketing and farm credits.
Immo Prenzel Applicability of Mobile Marketing in the Marketing Mix of Trade Fair Organizers Immo Prenzel Applicability of Mobile Marketing in the Marketing Mix of Trade Fair Organizers Новинка

Immo Prenzel Applicability of Mobile Marketing in the Marketing Mix of Trade Fair Organizers

3639 руб.
Master's Thesis from the year 2009 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,3, Cologne Business School Köln (Fakultät für Wirtschaftswissenschaften), language: English, abstract: Executive SummaryTrade fair organizers face an intensified inter‐ and intra‐industry competition and increasing customer requirements towards efficiency and convenience of the trade fair events. In order to stay competitive trade fair companies have to integrate new market‐oriented marketing measures to improve their customercommunication, extend their service portfolio and thusly satisfy the customer needs. In this context the applicability of mobile marketing in the marketing mix of trade fair organizers was researched in this thesis. It was asserted that mobile marketing is a significant global trend with enormous growth potential as far more people can be reached via the mobile channel than via any other marketing medium. Thereby, mobile marketing is not limited to its communication function but it is understood more comprehensively as the activity, set of institutions, and rocesses for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and the society at large. The mobile channel offers unique haracteristics that distinguish it from other channels and allow a targeted customer communication. However, there are limitations to mobile marketing that were descr...
Melvin Prince, Constantinos-Vasilios Priporas Market Sensing Today Melvin Prince, Constantinos-Vasilios Priporas Market Sensing Today Новинка

Melvin Prince, Constantinos-Vasilios Priporas Market Sensing Today

4464 руб.
The concept and framework of market sensing was introduced by George Day more than 20 years ago into the strategic marketing literature-especially the philosophy of the market-driven organization. Market sensing can be considered an expression of a company's capabilities to scan the external environment. It does this by using real time data and intelligence to understand business or uncertain changes, to meet the current and future needs of the market, increase customer value, and outperform competitors. Market sensing enables managers to resist complacency, as well as to exploit opportunities and to design appropriate competitive strategies in order to remain successful in today's uncertain, rapidly changing, and hypercompetitive market. Market Sensing Today is essential reading in the marketing discipline, given the rapidly escalating innovative developments in market sensing techniques. This book of essays by acknowledged experts in the field fills an important knowledge gap and provides a realistic basis for strategy. It is replete with real-life examples of market sensing that illustrate actionable ideas for immediate impact that will improve organizational learning and accelerate growth.
Judith Plante, Karl Nordhill Beyond the Choice of Entry Mode - A case study of Micropower Judith Plante, Karl Nordhill Beyond the Choice of Entry Mode - A case study of Micropower Новинка

Judith Plante, Karl Nordhill Beyond the Choice of Entry Mode - A case study of Micropower

1152 руб.
Seminar paper from the year 2002 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: Passed with Distinction (1,0), Växjö University (School of Management and Economics), course: International Marketing Strategies, 20 entries in the bibliography, language: English, abstract: Any company that starts to do business in foreign markets goes through a process,which is triggered by proactive and/or reactive factors. This process starts generally byfinding and selecting a target market, decisions which frequently are made on the basisof marketing research. An important part of the research is to locate the market entrybarriers, when entering in the foreign market. With this information the company has todevelop a strategy to enter the market. Within the strategy formulation the company alsohas to choose an appropriate mode of entry. There are several different market entrymodes and no one is the correct one, since they all have advantages as well asdisadvantages. They are, however, more or less suitable depending on the company, itsresources, its products etc. (Czinkota, 1993, p. 329-331, Johansson, 1997, p. 208 ff,Taylor, C. 2000).However, a company's internationalization process does not stop here. As the companygains experience from its current activities, it may want to make additional investmentsin the market, due to factors that could be described as internal or external. Thesefactors could also motivate a chan...
Brehanu Haile Meka Temporal Water Quality Trends in Lake Ziway (Ethiopia) Brehanu Haile Meka Temporal Water Quality Trends in Lake Ziway (Ethiopia) Новинка

Brehanu Haile Meka Temporal Water Quality Trends in Lake Ziway (Ethiopia)

9889 руб.
This piece of scientific work is of vital importance for those who want to understand and further investigate the temporal variation the chemical characteristics of Lake Ziway - a fresh water lake in the Ethiopian Rift-Valley lakes system. It is devoted to the discussion of variations over years in the salinity and sodicity of the lake. The salinity and sodicity trends are probed in relation to the annual and seasonal variation in the hydro-meteorological factors that determine the chemical characteristics of the lake. It succinctly depicts the causal interrelationship between the temporal level of salinity and sodicity of the lake and the hydro-meteorological factors that govern the lake's chemical characteristics. It summarizes varied historical hydrological, meteorological and hydro-chemical data from previous records and researches to lucidly presents their implication on the temporal variation in the salinity and sodicity of the lake. It finally suggests some recommendations as to how the freshwater nature of the lake can be sustained.
Deborah Weir Timing the Market. How to Profit in the Stock Market Using the Yield Curve, Technical Analysis, and Cultural Indicators Deborah Weir Timing the Market. How to Profit in the Stock Market Using the Yield Curve, Technical Analysis, and Cultural Indicators Новинка

Deborah Weir Timing the Market. How to Profit in the Stock Market Using the Yield Curve, Technical Analysis, and Cultural Indicators

6335.63 руб.
The first definitive guide to understanding and profiting from the relationship between the stock market and interest rates It's well established that interest rates significantly impact the stock market. This is the first book that definitively explores the interest rate/stock market relationship and describes a specific system for profiting from the relationship. Timing the Market provides an historically proven system, rooted in fundamental economics, that allows investors and traders to forecast the stock market using data from the interest rate markets-together with supporting market sentiment and cultural indicators-to pinpoint and profit from major turns in the stock market. Deborah Weir (Greenwich, CT) is President of Wealth Strategies, a firm that does marketing for traditional money managers and hedge funds. She is a Chartered Financial Analyst and is the first woman president of the Stamford CFA Society.
Ghorab Mohammed Abdelrahman Online Mobile Marketing Between International Opportunities . Threats Ghorab Mohammed Abdelrahman Online Mobile Marketing Between International Opportunities . Threats Новинка

Ghorab Mohammed Abdelrahman Online Mobile Marketing Between International Opportunities . Threats

7402 руб.
China Mobile users exceed 1.23 Billion and the population is more than 1.365.230 billion, with high market entry for the foreign western Businesses due to low labor cost and cheap production costs, but for every location there are different marketing tools, and for every culture there is a methodology for promoting or advertising for different products or services and due to the various market matrix model of the Chinese Market. The main question any foreign western businesses need to answer in China is "How to develop the marketing methodology and affinity with minimum cost and maximum penetration power?" This Research is: Trying to Find out the most effective and efficient method that we can use to penetrate the Chinese social network for marketing as there is no YouTube or Facebook or twitter So, in this study I intended to discuss more about online marketing in China, especially using Smartphones in Marketing, answering the question why we should use it and what we should do to find better marketing chances in the Chinese market; defining and determining how we can integrate online mobile marketing in marketing strategies and policies.
Laura Parlabene Market entry strategy for the Chinese market on the example of Volkswagen Laura Parlabene Market entry strategy for the Chinese market on the example of Volkswagen Новинка

Laura Parlabene Market entry strategy for the Chinese market on the example of Volkswagen

2102 руб.
Seminar paper from the year 2012 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,0, Zhejiang University Of Science and Technology, language: English, abstract: During the last years the globalisation has increased the competition amongst the companies and made them more willing to enter foreign markets. Developing a market entry strategy is very complex and has long-term consequences for a company. Thus, choosing an adequate market entry strategy has an enormous importance. The present term paper is concerned with international market entry strategies especially for the Chinese market on the example of Volkswagen.In chapter two some theoretical basics of international market entry strategies are provided. In this sense, the term of international market entry strategy is defined and the motives for companies to enter foreign markets are analyzed. In chapter three the development of a market entry strategy for the Chinese market is examined. Therefore, the significance of the Chinese market will be shown at the beginning. Afterwards, the timing and the location of market entry will be explained. Finally, three forms of market entry will be presented.The fourth chapter creates a practical connection of the topic by explaining the market entry strategy of Volkswagen.
Dr Pragya Kumar, Dr Davender Kumar Taneja, Narinder Pal Singh Seasonal Variation of Blood Pressure Dr Pragya Kumar, Dr Davender Kumar Taneja, Narinder Pal Singh Seasonal Variation of Blood Pressure Новинка

Dr Pragya Kumar, Dr Davender Kumar Taneja, Narinder Pal Singh Seasonal Variation of Blood Pressure

9064 руб.
Current study was designed to study variation of blood pressure with different seasons in Delhi, which has extremes of temperatures e.g.maximum temperature in summer crosses 40°C and minimum temperature in winter falls close to 0°C. Relationship of variation in blood pressure with meteorological factors has been analyzed.During summer,patients, particularly women often complain of symptoms such as weakness, giddiness and blackouts.These are often attributed by patients and even physicians to lowered blood pressure.Current study seeks to establish magnitude of this problem and analyse if there is an association of these symptoms with variation in blood pressure.The study shows significant increase in mean systolic and diastolic blood pressure during winter compared to summer.Results also show that the problem of summer associated symptoms is common but not associated with variation in blood pressure.The symptoms were not related to hyponatremia associated with heat exhaustion thus indicating mechanism other than lowered blood pressure to be responsible for these symptoms.Thus it highlights need for further research on this subject
Malcolm McDonald Marketing Plans for Services. A Complete Guide Malcolm McDonald Marketing Plans for Services. A Complete Guide Новинка

Malcolm McDonald Marketing Plans for Services. A Complete Guide

5016.49 руб.
Marketing Plans for Services, Third Edition is written in a pragmatic, action-orientated style and each chapter has examples of marketing planning in practice. The authors highlight key misunderstandings about marketing and the nature of services and relationship marketing. The marketer is taken step-by-step through the key phases of the marketing planning process and alerted to the barriers that can prevent a service organization being successful in introducing marketing planning. Practical frameworks and techniques are suggested for undertaking the marketing planning process and implementing the principles covered. The world renowned authors also tackle key organizational aspects relating to marketing planning which can have a profound impact on its ultimate effectiveness. These include: marketing intelligence systems; market research; organization development stages; marketing orientation. Marketing Plans for Services is for marketers in the service sector and students of marketing. “Marketing Plans for Services is clearly the premier text in the field. From an explanation of ‘why’ services are driving all marketing activities to ‘measuring the results’, and all things in between, this new and updated text explains why and how ‘services’ are the key elements for most all 21st century organizations. Follow the masters of service marketing to marketplace success.” Professor Don Schultz, Northwestern University “McDonald, Frow and Payne have worked extensively with a wide range of service businesses across the globe in successfully realising their growth opportunities. This experience shows in this practical text which contains all one needs to know in developing and implementing successful marketing plans for service organizations. This book represents a tested roadmap for planning services marketing success and combines an excellent balance of key concepts, frameworks and tools with practical advice. Their proven step-by-step marketing planning system for services and the examples of marketing plans make this a ‘must have’ book that should be on the desk of any forward-thinking services marketer.” Mark Veyret, Global Business Development Leader, PricewaterhouseCoopers “Marketing planning is crucial today where increased competition, complexity and the internet forces you to redefine your marketing strategy and focus more clearly on what is required to achieve improved results. If not, you will not succeed in meeting these challenges. McDonald, Frow and Payne are internationally recognized authorities in marketing planning and services marketing. Based on their extensive experience across in helping organizations from a wide range of service sectors, this book gives you the practical ‘how to’ skills to successfully implement strategic marketing plans.” Bob Barker, Vice President of Corporate Marketing and Digital Engagement, Alterian
Virginia Masár Athlete Endorsement as a Marketing Strategy. Nike and Michael Jordan Virginia Masár Athlete Endorsement as a Marketing Strategy. Nike and Michael Jordan Новинка

Virginia Masár Athlete Endorsement as a Marketing Strategy. Nike and Michael Jordan

3139 руб.
Bachelor Thesis from the year 2014 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 95%, , language: English, abstract: Companies try constantly to extend their markets by attracting different target customers and increasing their brand awareness. The present study investigates how and why endorsing their products by athletes is an always more extensively and popular tool in the companies' marketing mix. Michael Jordan, a retired American basketball star, who has gained lots of media attention, has endorsed numerous products. Especially his endorsement contract with Nike has become an excellent case study for the current trend of athlete endorsement in the international market. The results of this case study provide insights into factors that may influence the success of athlete endorsement as a company's marketing strategy.
Mona Chung, Bruno Mascitelli Dancing With The Dragon. Doing Business With China Mona Chung, Bruno Mascitelli Dancing With The Dragon. Doing Business With China Новинка

Mona Chung, Bruno Mascitelli Dancing With The Dragon. Doing Business With China

4514 руб.
The concept and framework of market sensing was introduced by George Day more than 20 years ago into the strategic marketing literature-especially the philosophy of the market-driven organization. Market sensing can be considered an expression of a company's capabilities to scan the external environment. It does this by using real time data and intelligence to understand business or uncertain changes, to meet the current and future needs of the market, increase customer value, and outperform competitors. Market sensing enables managers to resist complacency, as well as to exploit opportunities and to design appropriate competitive strategies in order to remain successful in today's uncertain, rapidly changing, and hypercompetitive market. Market Sensing Today is essential reading in the marketing discipline, given the rapidly escalating innovative developments in market sensing techniques. This book of essays by acknowledged experts in the field fills an important knowledge gap and provides a realistic basis for strategy. It is replete with real-life examples of market sensing that illustrate actionable ideas for immediate impact that will improve organizational learning and accelerate growth.
Laura Lowell 42 Rules of Marketing (2nd Edition). A Practical Guide to Marketing Best Practices That Ensure Your Messages Are Heard by Your Target Audience Laura Lowell 42 Rules of Marketing (2nd Edition). A Practical Guide to Marketing Best Practices That Ensure Your Messages Are Heard by Your Target Audience Новинка

Laura Lowell 42 Rules of Marketing (2nd Edition). A Practical Guide to Marketing Best Practices That Ensure Your Messages Are Heard by Your Target Audience

2927 руб.
The ‘42 Rules of Marketing - 2nd Edition’ is a compilation of ideas, theories, and practical approaches to marketing challenges the author has been collecting over the past 20+ years. The idea behind this unique look at marketing was to create a series of helpful reminders; things that marketers know they should do, but don’t always have the time or patience to do.The book touches on everything from tradeshows and PR to customer advocacy, market research and the role of humor in marketing. The author shares tips and tricks to ensure your marketing messages reach the intended audience. After all, isn’t that the point?
Grant Slocum How to market farm products for profit, comp. by Grant Slocum. Practical plans on preparing for market and selling farm produce that have proven profitable to farmers, both as individuals and as co-operaters Grant Slocum How to market farm products for profit, comp. by Grant Slocum. Practical plans on preparing for market and selling farm produce that have proven profitable to farmers, both as individuals and as co-operaters Новинка

Grant Slocum How to market farm products for profit, comp. by Grant Slocum. Practical plans on preparing for market and selling farm produce that have proven profitable to farmers, both as individuals and as co-operaters

736 руб.
Эта книга — репринт оригинального издания (издательство "Detroit, The Rural Publishing Company", 1912 год), созданный на основе электронной копии высокого разрешения, которую очистили и обработали вручную, сохранив структуру и орфографию оригинального издания. Редкие, забытые и малоизвестные книги, изданные с петровских времен до наших дней, вновь доступны в виде печатных книг.How to market farm products for profit, comp. By Grant Slocum. Practical plans on preparing for market and selling farm produce that have proven profitable to farmers, both as individuals and as co-operaters.
Sam Ian A study of customer.s attitudes to cross selling by banks with particularly reference to the practice in Libya Sam Ian A study of customer.s attitudes to cross selling by banks with particularly reference to the practice in Libya Новинка

Sam Ian A study of customer.s attitudes to cross selling by banks with particularly reference to the practice in Libya

2802 руб.
Examination Thesis from the year 2009 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: passed, University of Sheffield (Business School), course: MA Marketing , language: English, abstract: Cross selling is the key value-add to the banking industry globally. This industry hasseen major reforms and developments over the years. Particularly in the Libyan market,ever since it started in 1951, the banking industry has flourished and now matches theinternational competitors in terms of providing at par services. Cross selling activities havealso developed to similar extent. This research work studies the cross selling function ofthe Libyan banks from the customers point of view. The Literature section of the researchfocuses on the core theories of marketing that focus on the cross selling or the salesaspect. The author focuses the discussion on the services marketing concepts andhighlights difference in services marketing as compared to marketing of tangible products.The theory of Ansoff highlights how can the banks in Libya focus on expansion strategiesand look to acquire new markets or customers. The customer behaviour analysis and thebuyer behaviour theories discuss the importance of the study to the customer within anymarket.Secondary Research focuses on the current marketing practices in the Libyan bankingmarket. It highlights the competitive environment of the Libyan banks. The services offeredby the Libyan ba...
Kalantari Shahijan Milad, Rezaei Sajad, Valaei Naser Marketing Strategies in Food Retailing Industry Kalantari Shahijan Milad, Rezaei Sajad, Valaei Naser Marketing Strategies in Food Retailing Industry Новинка

Kalantari Shahijan Milad, Rezaei Sajad, Valaei Naser Marketing Strategies in Food Retailing Industry

7277 руб.
Typically, consumers have actual concerns about the status and origin of the food at the retail market. Even though food related products appear similar to other types of food, the way they are prepared, handled and processed from the origin right up to the retailer's shop needs effective retailing and marketing strategies. The aim of this study is to determine the factors that affect retailers' behavior in the food market, to examine the relationship between retailer's belief, attitude, intention and practice in managing critical points of food compliance for hygiene food. The outcomes of application of the theory of reason action on retailers' behavioral intention in formulating effective marketing strategies are discussed.
Maria Prüß Online Marketing in China and Germany Maria Prüß Online Marketing in China and Germany Новинка

Maria Prüß Online Marketing in China and Germany

9752 руб.
Recent years have witnessed the tremendous growth of the Chinese economy, rising living standards, and an increasing number of internet users in the 'Middle Kingdom'. This combination makes China one of the most promising online markets for international companies. As China is Germany's most important Asian trading partner, many German companies are now attempting to market their products and services online to Chinese consumers. However, one obstacle to online marketing in this unique environment is the issue of culture. The focus of this study is to investigate possible cultural differences between Chinese and German consumers and to analyse their effect on perceptions of online marketing. The aim is to help German companies build a successful online presence in the Chinese market by determining the degree of standardization and adaptation required.
Teik P Oh SMART Marketing Teik P Oh SMART Marketing Новинка

Teik P Oh SMART Marketing

2177 руб.
Seven easy to follow steps for any small business to create a focused Marketing Plan.In this book, the owners of a small business are led through the SMART Marketing 7 step process to Identify their REAL product, Identify their REAL market, Match their market's requirements with their resources, use their selling price as a factor in marketing, identify their targeted marketing activities, develop their campaign plan along with clear messages, and then implement and monitor results.Over all, their information gathering, decision making and planning are measured against the SMART model to make sure that everything is relevant and achievable.Any business can use these principles, and within 4 to 6 weeks, arrive at a marketing plan that is highly focused towards giving your ideal customers exactly what they want from your products.
Nina Rakowski, Brenda Fachi, Gao Pengliang ABC Learning in the Japanese Market Nina Rakowski, Brenda Fachi, Gao Pengliang ABC Learning in the Japanese Market Новинка

Nina Rakowski, Brenda Fachi, Gao Pengliang ABC Learning in the Japanese Market

2877 руб.
Document from the year 2008 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 79%, University of Western Sydney (Sydney Graduate School of Management), language: English, abstract: This paper is a detailed international marketing plan for ABC Learning, the Australian child care operator. The purpose of this international marketing plan is to analyse the viability of opening an ABC child care centre in Japan. Japan has a demand for child care centres and low barriers to entry. A detailed analysis was prepared for the child care industry in Japan as well as for the home market Australia in order for comparisons to be made. This paper provides a situation analysis about the Japanese environment and a SWOT analysis followed by various models and research. This report will recommend marketing strategies and an estimated planned budget for ABC Learning in order to achieve marketing objectives. Finally, implementation and control will be provided in form of an action plan. After comprehensive analysis, the recommendation is for ABC learning not to enter the Japanese market at this stage. Reasons for this decision will be discussed throughout the report as well as in the conclusion.The scope of study was limited to the operations and activities of ABC learning in Australia, based on publicly available information.
Matt Wunderli Marketing Rugby to a Tier. Sport in the USA and Marketing Matt Wunderli Marketing Rugby to a Tier. Sport in the USA and Marketing Новинка

Matt Wunderli Marketing Rugby to a Tier. Sport in the USA and Marketing

5989 руб.
Master's Thesis from the year 2012 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: "B", London Metropolitan University (ESCEM), course: International Marketing Communications, language: English, abstract: The sports market in the U.S. is as competitive as ever, doubling the size of the automobile industry in 2009. It has reached an estimated worth of $213 billion , with sports both traditional and non-traditional vying for attention. In the middle of that sports market sits rugby. Rugby union is a global game played in many countries across the world. It has reached and inspired millions of sporting fans worldwide via its events like the Rugby World Cup (IRB). The sport is considered an emerging sport in the U.S. and consumer loyalty remains hidden in the small rugby community throughout the country. There appears to be many people that are aware of rugby, however, the sport hasn't made a big enough impact to attract more spectators, or even sponsors. There is a small and loyal rugby community in the United States that appears to be growing, but becomes stagnant in growth post collegiate level. The proliferation of a tier I rugby venue in the USA, built on a foundation of brand loyalty and a growing long term fan base through marketing methods and development, is the driving force behind this study.
Richard Rosen Convergence Marketing. Combining Brand and Direct Marketing for Unprecedented Profits Richard Rosen Convergence Marketing. Combining Brand and Direct Marketing for Unprecedented Profits Новинка

Richard Rosen Convergence Marketing. Combining Brand and Direct Marketing for Unprecedented Profits

1643.97 руб.
Offering a common language, better processes, and a set of practical tools, Convergence Marketing is a real-world guide that successfully combines the best of brand and direct into something more powerful and effective than either can be on its own. Convergence marketing offers the kind of real-time accountability that positions marketing as a vital and effective component of leadership's overall business strategy. Convergence brings brand and direct together with respect to both disciplines, within the same silos. And it offers the necessary tools and processes that deliver better results. Our global market demands nothing less than this fully integrated approach. Convergence Marketing is the key to shifting marketing communications efforts from a cost-based to a profit-driven model and will have your CFO begging you to spend more money.

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Marketing Plans for Services, Third Edition is written in a pragmatic, action-orientated style and each chapter has examples of marketing planning in practice. The authors highlight key misunderstandings about marketing and the nature of services and relationship marketing. The marketer is taken step-by-step through the key phases of the marketing planning process and alerted to the barriers that can prevent a service organization being successful in introducing marketing planning. Practical frameworks and techniques are suggested for undertaking the marketing planning process and implementing the principles covered. The world renowned authors also tackle key organizational aspects relating to marketing planning which can have a profound impact on its ultimate effectiveness. These include: marketing intelligence systems; market research; organization development stages; marketing orientation. Marketing Plans for Services is for marketers in the service sector and students of marketing. “Marketing Plans for Services is clearly the premier text in the field. From an explanation of ‘why’ services are driving all marketing activities to ‘measuring the results’, and all things in between, this new and updated text explains why and how ‘services’ are the key elements for most all 21st century organizations. Follow the masters of service marketing to marketplace success.” Professor Don Schultz, Northwestern University “McDonald, Frow and Payne have worked extensively with a wide range of service businesses across the globe in successfully realising their growth opportunities. This experience shows in this practical text which contains all one needs to know in developing and implementing successful marketing plans for service organizations. This book represents a tested roadmap for planning services marketing success and combines an excellent balance of key concepts, frameworks and tools with practical advice. Their proven step-by-step marketing planning system for services and the examples of marketing plans make this a ‘must have’ book that should be on the desk of any forward-thinking services marketer.” Mark Veyret, Global Business Development Leader, PricewaterhouseCoopers “Marketing planning is crucial today where increased competition, complexity and the internet forces you to redefine your marketing strategy and focus more clearly on what is required to achieve improved results. If not, you will not succeed in meeting these challenges. McDonald, Frow and Payne are internationally recognized authorities in marketing planning and services marketing. Based on their extensive experience across in helping organizations from a wide range of service sectors, this book gives you the practical ‘how to’ skills to successfully implement strategic marketing plans.” Bob Barker, Vice President of Corporate Marketing and Digital Engagement, Alterian
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