social entrepreneurship for dummies



Mark Durieux Social Entrepreneurship For Dummies Mark Durieux Social Entrepreneurship For Dummies Новинка

Mark Durieux Social Entrepreneurship For Dummies

1557.83 руб.
Discover how to bring social responsibility to your business In today's business world, your bottom line isn't measured by your company's financial performance alone. Social Entrepreneurship For Dummies shows you how to implement social responsibility to your business plan in order to increase your bottom line. This book helps any social entrepreneur gain the necessary skills needed to change the system and spread the solution, while providing explanations of the most successful business tools being used today. A complete reference on the ideas and processes associated with social entrepreneurship Provides a foundation and business plan for those looking to create their own socially oriented business venture Social Entrepreneurship For Dummies gives you the trusted and friendly advice you need to get on your way toward social responsibility!
Guo Chao Social Entrepreneurship. An Evidence-Based Approach to Creating Social Value Guo Chao Social Entrepreneurship. An Evidence-Based Approach to Creating Social Value Новинка

Guo Chao Social Entrepreneurship. An Evidence-Based Approach to Creating Social Value

5685.23 руб.
Social entrepreneurship explained Social entrepreneurship is a hot topic in public and non-profit management. Organizations everywhere are looking for innovative ways to respond to financial, social, and regulatory pressures. The next generation of transformative leaders will be risk takers who know how to face even the biggest challenges using market-driven strategies that get results. This book contains everything students and professionals need to know about the cutting-edge practice of social entrepreneurship. In Social Entrepreneurship, you'll learn how to read markets and environments to identify opportunities for entrepreneurial activity. Then, the authors show to convert opportunities into successful ventures: one-time initiatives, ongoing programs and new, mission-driven organizations are all covered. Sector-specific strategies and recommendations guide readers directly to the techniques that will have the biggest impact. Employs an evidence-based approach to help organizations achieve goals more efficiently Offers advice on taking advantage of new technologies and untapped resources using the most current approaches Written by renowned experts in the field of social entrepreneurship Authors Guo and Bielefeld have been instrumental in advancing the study of social entrepreneurship, and they understand the trends and currents in the field. They bring readers up to date and ready them to begin implementing changes that really make a difference. In non-profits and government, leadership is already becoming synonymous with social entrepreneurship, and this book is its foundation.
Tomas Chamorro-Premuzic The Wiley Handbook of Entrepreneurship Tomas Chamorro-Premuzic The Wiley Handbook of Entrepreneurship Новинка

Tomas Chamorro-Premuzic The Wiley Handbook of Entrepreneurship

11236.18 руб.
Written by leading scholars, The Wiley Handbook of Entrepreneurship provides a distinctive overview of methodological, theoretical and paradigm changes in the area of entrepreneurship research. It is divided into four parts covering history and theory, individual differences and creativity, organizational aspects of innovation including intrapreneurship, and macroeconomic aspects such as social entrepreneurship and entrepreneurship in developing countries. The result is a must-have resource for seasoned researchers and newcomers alike, as well as practitioners and advanced students of business, entrepreneurship, and social and organizational psychology.
Daniel Richardson Social Psychology For Dummies Daniel Richardson Social Psychology For Dummies Новинка

Daniel Richardson Social Psychology For Dummies

1433.15 руб.
Written for psychology students, Social Psychology For Dummies is an accessible and entertaining introduction to the field. Social Psychology For Dummies follows a typical university course, which makes it the perfect reference if you're in need of a clear (and enjoyable) overview of the topic. Whether you plan is to get ahead of the game or make up for lost time, we have you covered. Online accessible review questions for each chapter are available to consolidate learning.
Paul Mladjenovic Micro-Entrepreneurship For Dummies Paul Mladjenovic Micro-Entrepreneurship For Dummies Новинка

Paul Mladjenovic Micro-Entrepreneurship For Dummies

1557.83 руб.
Tired of the 9-to-5 grind and want a way to earn or to supplement your income? Easy. The media has named the growing trend toward micro-entrepreneurship «the Rise of the Creative Class,» «the Gig Life,» or «the freelance economy.» All of those refer to the nearly 4 million workers who were self-employed this past year, and millions of others who currently supplement their income with freelance work. While the trend has been spotted before, there's one stark difference between micro-entrepreneurs today and the «Free Agent Nation» citizens of the late '90s: technology. Micro-Entrepreneurship For Dummies shows you how to navigate this confusing technological landscape in order to make a contributable profit. Micro-Entrepreneurship For Dummies aids you in making the best use of micro-entrepreneurial platforms, with helpful advice that includes information on signing up for and selling products on websites such as Airbnb, Craigslist, Taskrabbit, Uber, and Etsy. Micro-enterprise, using online platforms to sell products or services,??is a proven way to earn extra money and supplement household income In today's struggling economy, the importance of self-run businesses and small enterprise is growing as more people take lower-paying jobs and need a little extra spending money Shows you how to sign up for and sell products online Micro-Entrepreneurship For Dummies appeals to anyone looking to earn or supplement their income from home.
Aude d'Andria Building 21st Century Entrepreneurship Aude d'Andria Building 21st Century Entrepreneurship Новинка

Aude d'Andria Building 21st Century Entrepreneurship

8698.98 руб.
Entrepreneurship develops around the world in accordance to the different cultural, political, economic and social contexts. Governments promote entrepreneurship as a way to improve economic growth. As capitalism changes, entrepreneurship also changes. This book describes some of the new profiles of entrepreneurs that are creating the entrepreneurial economy of the 21st Century. It presents entrepreneurship in a theoretical and pragmatic way in order to help readers to understand what entrepreneurship means today. Illustrated by socio-economic information and case studies of an international scope, two main questions are explicitly studied in this book: who are the new figures of entrepreneurs and how are they creating the companies of the future? The book is based on academic literature and serves as a reference to researchers interested in the evolution of entrepreneurship.
Jesse Stay Google+ For Dummies Jesse Stay Google+ For Dummies Новинка

Jesse Stay Google+ For Dummies

498.08 руб.
A new social network! Here's your user's guide to Google+ Google+ is Google's new social network and from day one it has had the social media world abuzz with excitement. Early fans claim it's easier to use than Facebook and Twitter and has a wealth of creative new features. If you want to learn how to navigate this new social neighborhood, take along Google+ For Dummies as your guide. Early Google+ adopter and social media consultant Jesse Stay shows you how to get started, create a profile, set up privacy settings, chat, post, control who sees what, and much more. Explains how to join Google+, protect your information, and make the most of this new social network Explores cool new features, such as Circles, which allows you to drag and drop friends into different circles Covers creating a profile, finding friends, adding people to Circles, chatting with others in Hangouts, importing photos, controlling who sees what, and more Conveys helpful information in the clear, friendly, easy-to-follow language that has defined the Dummies series for two decades Confidently enter the exciting new Google+ social neighborhood with Google+ For Dummies.
David Rose Getting a Social Media Job For Dummies David Rose Getting a Social Media Job For Dummies Новинка

David Rose Getting a Social Media Job For Dummies

1869.52 руб.
Your no-nonsense guide to getting a job in social media Looking to snag a social media position? This fun and practical guide shows you how to stand out from the competition and land your dream job in social media. Inside, you'll find expert and easy-to-follow guidance on where you should look for a job in social media, how to research companies to target, the social media sites where you should be active, and much more. Plus, you'll get resume and cover letter writing tips, answers to tricky interview to woo potential employers, and advice on creating a valuable social media position within your current company. You will also benefit from sample resumes, resume templates, and videos available to download and view online. From SEO specialists to online community managers, social media positions are the latest buzz in the job market. As businesses have come to value the competitive edge that a strong social media presence can offer, these jobs have quickly evolved from short-term, peripheral positions to highly sought-after careers. With the help of Getting a Social Media Job For Dummies, job candidates in the social media sphere can hone their skillsets and stand head-and-shoulders above the crowd to not only land an interview, but to score a job in this exciting field. Position yourself wisely in a crowded and rapidly growing field Be active on key social sites Write a winning resume that gets your foot in the door Create a social media position in any company Packed with expert, authoritative information—and with a dash of humor thrown in for fun—Getting a Social Media Job For Dummies is your go-to handbook for landing a social media position.
Krista Neher Visual Social Marketing For Dummies Krista Neher Visual Social Marketing For Dummies Новинка

Krista Neher Visual Social Marketing For Dummies

1557.83 руб.
How to implement a best-in-class visual marketing plan It's no secret that visual content online really draws in viewers. People love Pinterest, Facebook, and the like for visual sharing and engaging. Smart marketers know their companies need to tap into this, but where and how to start? Visual Social Marketing For Dummies offers a clear roadmap for creating effective, well-defined visual social marketing strategies as part of your overall marketing and social media plans. From defining goals to developing highly visual content across a range of social media platforms, this book is the perfect step-by-step guide to get you there. The book explores Pinterest, Instagram, Vine, Tumblr, YouTube, SlideShare, and Twitter, among many topics and resources, and includes useful examples from leading brands and companies across a variety of industries. Helps you set goals that align with your budget and resources and then lay out a visual social marketing plan Covers image-based platforms, such as Pinterest, Instagram, and Vine, as well as social media platforms including Facebook, Tumblr, YouTube, Twitter, and SlideShare Explores visual tools, including infographics, presentations, and video Explains how to track and measure the effectiveness of your visual marketing efforts Make your brand stand out from the crowd with the information, tips, techniques, and examples you'll find in Visual Social Marketing For Dummies.
Marsha Collier Social Media Commerce For Dummies Marsha Collier Social Media Commerce For Dummies Новинка

Marsha Collier Social Media Commerce For Dummies

1682.5 руб.
Capture customers and sales with social media commerce Social media commerce is a booming industry. By using social networks in the context of e-commerce transactions, brands large and small are making their products more available and more convenient for customers. This one-of-a-kind guide introduces you to social media commerce and explains how you can use social media to provide better customer service, collect payments online, and build your customer base. Online marketing expert Marsha Collier helps you determine where you have the best opportunity to reach your market, which sites you should integrate with, and much more. Your customers are communicating with each other via social media; making purchasing opportunities available on social media sites adds convenience for your customer and opens up new sales opportunities This step-by-step guide explains social media commerce and shows what you can accomplish Helps you determine the sites where your business should have a presence Demonstrates how customers can help promote your brand as they recommend products and services to others on their social networks Author Marsha Collier is the undisputed expert on eBay and a recognized authority on social media marketing Social Media Commerce For Dummies helps you offer your customers better service while giving them the opportunity to share information about your product with their social media contacts.
Shiv Singh Social Media Marketing For Dummies Shiv Singh Social Media Marketing For Dummies Новинка

Shiv Singh Social Media Marketing For Dummies

1682.5 руб.
The fast and easy way to get the most of out social media marketing Sharing the wisdom of social media voices Shiv Singh and Stephanie Diamond on the latest approaches to social media marketing, Social Media Marketing For Dummies presents the essence of planning, launching, managing, and assessing a social media marketing campaign. In an easy-to-read style that is perfect for time-pressed marketers, this essential guide covers all the newest and time-tested trends in social media, including reaching your audience via mainstream platforms; getting social with existing web properties like a company site, blog, mobile tools, and advertising; making the most of Facebook, Twitter, Google+, LinkedIn, and others; launching a campaign and developing a voice; reaching your audience on key and niche platforms, and embracing influencers; and much more. Social media marketing is a highly-effective way to make a big bang without spending big bucks—and it's an easy, way to enlarge your audience, reach your customers, and build your business. With the indispensable tools in this new edition of Social Media Marketing For Dummies, you'll find everything you need to make the most of low-cost, timely online marketing strategies that resonate with consumers and make your brand and business viable in a saturated market. Gives you an overview of your social media marketing choices Covers giving social license to employees and metrics Provides the latest trends in social media marketing Includes tips on creating a social media marketing campaign, avoiding common mistakes, and key resources If you're a busy marketer, small business owner, or entrepreneur looking to reach new markets with social media marketing initiatives, this hands-on, friendly guide has you covered.
Murray Shukyn GED Social Studies For Dummies Murray Shukyn GED Social Studies For Dummies Новинка

Murray Shukyn GED Social Studies For Dummies

1059.12 руб.
Gear up to crush the GED Social Studies Test Does the thought of taking the GED Social Studies Test send shivers down your spine? Fear not! With the help of GED Social Studies Test For Dummies, you'll get up to speed on the new structure and computer-based format of the GED and gain the confidence and know-how to pass the Social Studies Test like a pro. Packed with helpful guidance and instruction, this hands-on test-prep guide covers the concepts covered on the GED Social Studies Test and gives you ample practice opportunities to assess your understanding of Civics and Government, History, Economics, and Geography. Designed to test your understanding of the fundamentals of social studies reasoning and the ability to apply those fundamentals in realistic situations, the GED Social Studies Test can be tough for the uninitiated. Luckily, this fun and accessible guide breaks down each section of the exam into easily digestible parts, making everything you'll encounter on exam day feel like a breeze! Inside, you'll find methods to sharpen your vocabulary and writing skills, tips on how to approach GED Social Studies Test question types and formats, practice questions and study exercises, and a full-length practice test to help you pinpoint where you need more study help. Presents reviews of the GED Social Studies test question types and basic computer skills Offers practice questions to assess your knowledge of each subject area Includes one full-length GED Social Studies practice test Provides scoring guidelines and detailed answer explanations Even if Social Studies is something that's always made you wince, GED Social Studies Test For Dummies makes it easy to pass this crucial exam and obtain your hard-earned graduate equivalency diploma.
Ric Shreves Social Media Optimization For Dummies Ric Shreves Social Media Optimization For Dummies Новинка

Ric Shreves Social Media Optimization For Dummies

1682.5 руб.
Optimize, optimize, optimize to get the most out of your company's social media presence As it turns out, social media is good for a lot more than funny cat videos, memes, and sharing what you're eating for lunch with the world. As the social media sphere continues to grow and be redefined, it's more important than ever to arm yourself with the latest information on how you can use it to drive traffic to your website, raise awareness of your brand, and promote your products or services. If you're a marketer who has asked yourself how you can possibly stay afloat in these newly chartered and oft overcrowded waters, Social Media Optimization For Dummies serves as your roadmap to smart marketing in the digital age. So, what is Social Media Optimization (SMO), exactly? Well, it's comprised of two closely related practices. First, SMO refers to a set of techniques in which social media is used to drive traffic to a website and create an interest in a product or service. Second, SMO concerns the optimization of the social media presence itself with the goal of building followers, increasing engagement, and, again, generating interest in a product or service. Each of these parts supports the other and, when the channels are managed efficiently, enhances the other's effectiveness. In this plain English, easy-to-follow guide, you'll quickly discover how to apply SMO practices to your marketing plan to accomplish those goals. Integrate social media into your website Drive traffic to your website Build followers and generate a buzz Increase engagement with customers From integrating social media into your website to building your social media presence to everything in between, Social Media Optimization For Dummies points your business toward success.
Catherine Reynolds B. Driving Social Change. How to Solve the World's Toughest Problems Catherine Reynolds B. Driving Social Change. How to Solve the World's Toughest Problems Новинка

Catherine Reynolds B. Driving Social Change. How to Solve the World's Toughest Problems

1742.35 руб.
Strategies for long-term social impact This important new book illustrates how to create the social breakthroughs needed to solve urgent global threats such as poverty, disease, and hunger. It then turns to three alternative, but complementary, paths to social breakthrough: social protecting, social exploring, and social advocacy, providing a detailed map of the journey from initial commitment to a world of justice and opportunity Examines the current condition of the social impact infrastructure Offers strategies for how to remedy the steady weakening of our social-impact infrastructure Provides tactics to build strong social organizations and networks Illustrates dynamic methods to respond to constant economic and social change Author Paul Light believes we should be less concerned about the tools of agitation (social entrepreneurship, social protecting, social exploring, and social advocacy) and more concerned about the disruption and replacement of the status quo. Timely in its urgency, this book describes the revolutionary social impact cycle, which provides a new approach for framing the debate about urgent threats.
Jan Zimmerman Social Media Marketing All-in-One For Dummies Jan Zimmerman Social Media Marketing All-in-One For Dummies Новинка

Jan Zimmerman Social Media Marketing All-in-One For Dummies

1869.52 руб.
The bestselling social media marketing book Marketing your business through social media isn't an option these days—it's absolutely imperative. In this new edition of the bestselling Social Media Marketing All-in-One For Dummies, you'll get comprehensive, expert guidance on how to use the latest social media platforms to promote your business, reach customers, and thrive in the global marketplace. Social media continues to evolve at breakneck speed, and with the help of this guide, you'll discover how to devise and maintain a successful social media strategy, use the latest tactics for reaching your customers, and utilize data to make adjustments to future campaigns and activities. Plus, you'll find out how to apply the marketing savvy you already have to the social media your prospects are using, helping you to reach—and keep—more customers, make more sales, and boost your bottom line. Includes the latest changes to Facebook, Twitter, Pinterest, LinkedIn, YouTube, and more Offers tips for engaging your community and measuring your efforts Explains how to blend social media with your other online and offline marketing efforts Shows you how to leverage data to learn more about your community Don't get left behind! Let this book help you get the most from every minute and dollar you spend on marketing.
Aliza Sherman Social Media Engagement For Dummies Aliza Sherman Social Media Engagement For Dummies Новинка

Aliza Sherman Social Media Engagement For Dummies

1557.83 руб.
Put «engage» front and center in your social media marketing engagement strategies! When you focus on the engagement side of a social media marketing strategy, you'll build and grow relationships with followers and customers, craft content just for them, analyze how they're responding, and refocus and refresh your campaigns accordingly. This smart guide shows you how to do all that, and then some. From building trust to sparking conversation to using video and other tools, this creative book is a must read if you want to discover all that goes into the most important aspect of today's social marketing. Helps you build and foster social media relationships with potential customers, fans, followers, and current customers Shows you how to spark actions, reactions, or interactions–and make things happen Explores the fundamentals, especially for do-it-yourself small-business owners and marketers Covers building trust and credibility, creating connections, encouraging sharing, using social networks to engage, using email marketing or SEO to engage, and much more Social Media Engagement For Dummies will help you connect to followers, convert them to customers, turn them into evangelists for your company, and boost your bottom line!
Jon Leydens A. Engineering Justice. Transforming Engineering Education and Practice Jon Leydens A. Engineering Justice. Transforming Engineering Education and Practice Новинка

Jon Leydens A. Engineering Justice. Transforming Engineering Education and Practice

3620.45 руб.
Shows how the engineering curriculum can be a site for rendering social justice visible in engineering, for exploring complex socio-technical interplays inherent in engineering practice, and for enhancing teaching and learning Using social justice as a catalyst for curricular transformation, Engineering Justice presents an examination of how politics, culture, and other social issues are inherent in the practice of engineering. It aims to align engineering curricula with socially just outcomes, increase enrollment among underrepresented groups, and lessen lingering gender, class, and ethnicity gaps by showing how the power of engineering knowledge can be explicitly harnessed to serve the underserved and address social inequalities. This book is meant to transform the way educators think about engineering curricula through creating or transforming existing courses to attract, retain, and motivate engineering students to become professionals who enact engineering for social justice. Engineering Justice offers thought-provoking chapters on: why social justice is inherent yet often invisible in engineering education and practice; engineering design for social justice; social justice in the engineering sciences; social justice in humanities and social science courses for engineers; and transforming engineering education and practice. In addition, this book: Provides a transformative framework for engineering educators in service learning, professional communication, humanitarian engineering, community service, social entrepreneurship, and social responsibility Includes strategies that engineers on the job can use to advocate for social justice issues and explain their importance to employers, clients, and supervisors Discusses diversity in engineering educational contexts and how it affects the way students learn and develop Engineering Justice is an important book for today’s professors, administrators, and curriculum specialists who seek to produce the best engineers of today and tomorrow.
Jay Gabler Sociology For Dummies Jay Gabler Sociology For Dummies Новинка

Jay Gabler Sociology For Dummies

1742.35 руб.
Sociology For Dummies helps you understand the complex field of sociology, serving as the ideal study guide both when you're deciding to take a class as well as when you are already participating in a course. Avoiding jargon, Sociology For Dummies will get you up to speed on this widely studied topic in no time. Sociology For Dummies, UK Edition: Provides a general overview of what sociology is as well as an in-depth look at some of the major concepts and theories. Offers examples of how sociology can be applied and its importance to everyday life Features an in-depth look at social movements and political sociology Helps you discover how to conduct sociological research Offers advice and tips for thinking about the world in an objective way
Marsha Collier Facebook, Twitter, and Instagram For Seniors For Dummies Marsha Collier Facebook, Twitter, and Instagram For Seniors For Dummies Новинка

Marsha Collier Facebook, Twitter, and Instagram For Seniors For Dummies

1869.52 руб.
Enjoy the top social media sites with ease and security Done correctly, social media is a way to connect friends, family, and the world while still maintaining security and privacy. Facebook, Twitter, & Instagram For Seniors For Dummies, 3rd Edition offers advice on how to enjoy the three most popular social media options while avoiding worry about who sees what you share. Written by social media expert Marsha Collier, this book walks you through establishing accounts, making connections, and sharing content including photos and video. You learn the settings to adjust on each platform to maintain privacy and filter out the content you don't want. This book also explains the subtle art of avoiding or blocking people on social platforms without jeopardizing your real-world relationships! Take control of what you share Connect with others Take and share your best pictures Use social media as a news source Social media sites are great fun once you learn how to cut through the clutter—and this book shows you how!
Cheng Willie The World that Changes the World. How Philanthropy, Innovation, and Entrepreneurship are Transforming the Social Ecosystem Cheng Willie The World that Changes the World. How Philanthropy, Innovation, and Entrepreneurship are Transforming the Social Ecosystem Новинка

Cheng Willie The World that Changes the World. How Philanthropy, Innovation, and Entrepreneurship are Transforming the Social Ecosystem

3362.51 руб.
If there is an X PRIZE for collaborative thought leadership of the social ecosystem, this book would get it. Dr. Peter H. Diamandis Chairman and CEO, X PRIZE Foundation The World that Changes the World is thought leadership at its best—envisioning the future through reflection and analysis of past trends and contemporary challenges. Senator the Hon. Ursula Stephens Australian Parliamentary Secretary for Social Inclusion and the Voluntary Sector The multifaceted, multinational, multisectoral insights in this volume offer inspiration, ideas, and opportunity for action and impact. Dr. Melissa A. Berman President and CEO, Rockefeller Philanthropy Advisors, Inc. This is a comprehensive primer representing the diversity of perspectives that comprises the evolving global social ecosystem. Dr. Pamela Hartigan Director, Skoll Centre for Social Entrepreneurship, Saïd Business School, Oxford University The World that Changes the World puts together the pieces of this puzzle by explaining how these varied actors of the social ecosystem function and interact with each other. Matthew Bishop Co-Author, Philanthrocapitalism: How giving can save the world A valuable one-stop resource for the many players in, and observers of, the social ecosystem. Doug Miller Honorary President, European Venture Philanthropy Association The World that Changes the World should become the pocket guide for changemakers of the world in the same way that The Lonely Planet is for travelers of the world. Gib Bulloch Founder and Executive Director, Accenture Development Partnerships
Social Alliance Enterprise Succeeding at Social Enterprise. Hard-Won Lessons for Nonprofits and Social Entrepreneurs Social Alliance Enterprise Succeeding at Social Enterprise. Hard-Won Lessons for Nonprofits and Social Entrepreneurs Новинка

Social Alliance Enterprise Succeeding at Social Enterprise. Hard-Won Lessons for Nonprofits and Social Entrepreneurs

2992.22 руб.
From the Social Enterprise Alliance, the organization dedicated to building a robust social enterprise field, comes Succeeding at Social Enterprise. This practical guide is filled with the best practices, tools, guidance, models and successful cases for leaders (and future leaders) of social ventures and enterprises. A groundbreaking work, it brings together the knowledge and experience of social enterprise pioneers in the field and some of today's most successful social entrepreneurs to show what it takes to implement and run an effective social venture or organization. Succeeding at Social Enterprise focuses on real life examples, lessons learned and the core competencies that are needed to run a social venture in a nonprofit, highlighting such skills as managing and leading, business planning, marketing and sales, and accounting. Praise for Succeeding at Social Enterprise «This is a must read for anyone starting or growing a social enterprise. The lessons learned offer valuable, practical and real insights from pioneers in the field. The frameworks and tools presented can be implemented immediately to help drive success and expand your social impact.» —Kriss Deiglmeier, executive director, Center for Social Innovation, Stanford Graduate School of Business «By successfully weaving together the best thinking and advice from a diverse set of our field's leading experts and practitioners, Succeeding at Social Enterprise will be the new 'must have' handbook for Social Enterprise.» —Jed Emerson, www.BlendedValue.org «This is a timely book needed for a movement that's taking off. The leading thinkers and top practitioners in this book make today's pressing issues clear to both the novice and the experienced social entrepreneur.» —Kevin Jones, founding principal, Good Capital «Written by the nation's leading experts on starting, building and leading a successful social venture, this book is a profoundly important contribution to the growing body of literature on social entrepreneurship. No other book brings to bear this kind of business experience, practical advice and wisdom on the challenges of creating and sustaining a social enterprise.» —David Roll, founder, Lex Mundi Pro Bono Foundation
Social Alliance Enterprise Succeeding at Social Enterprise. Hard-Won Lessons for Nonprofits and Social Entrepreneurs Social Alliance Enterprise Succeeding at Social Enterprise. Hard-Won Lessons for Nonprofits and Social Entrepreneurs Новинка

Social Alliance Enterprise Succeeding at Social Enterprise. Hard-Won Lessons for Nonprofits and Social Entrepreneurs

2899.66 руб.
From the Social Enterprise Alliance, the organization dedicated to building a robust social enterprise field, comes Succeeding at Social Enterprise. This practical guide is filled with the best practices, tools, guidance, models and successful cases for leaders (and future leaders) of social ventures and enterprises. A groundbreaking work, it brings together the knowledge and experience of social enterprise pioneers in the field and some of today's most successful social entrepreneurs to show what it takes to implement and run an effective social venture or organization. Succeeding at Social Enterprise focuses on real life examples, lessons learned and the core competencies that are needed to run a social venture in a nonprofit, highlighting such skills as managing and leading, business planning, marketing and sales, and accounting. Praise for Succeeding at Social Enterprise «This is a must read for anyone starting or growing a social enterprise. The lessons learned offer valuable, practical and real insights from pioneers in the field. The frameworks and tools presented can be implemented immediately to help drive success and expand your social impact.» —Kriss Deiglmeier, executive director, Center for Social Innovation, Stanford Graduate School of Business «By successfully weaving together the best thinking and advice from a diverse set of our field's leading experts and practitioners, Succeeding at Social Enterprise will be the new 'must have' handbook for Social Enterprise.» —Jed Emerson, www.BlendedValue.org «This is a timely book needed for a movement that's taking off. The leading thinkers and top practitioners in this book make today's pressing issues clear to both the novice and the experienced social entrepreneur.» —Kevin Jones, founding principal, Good Capital «Written by the nation's leading experts on starting, building and leading a successful social venture, this book is a profoundly important contribution to the growing body of literature on social entrepreneurship. No other book brings to bear this kind of business experience, practical advice and wisdom on the challenges of creating and sustaining a social enterprise.» —David Roll, founder, Lex Mundi Pro Bono Foundation
John Kluge Charity and Philanthropy For Dummies John Kluge Charity and Philanthropy For Dummies Новинка

John Kluge Charity and Philanthropy For Dummies

1370.81 руб.
The easy way to make a difference Despite tough economic times, rates of donations are on the rise. If you want to make a difference but don't know where to start, you need Charity & Philanthropy For Dummies. This is your one-stop, no-nonsense guide to charitable activities. Inside you'll find lots of strategies for philanthropic work such as volunteering your time, raising funds, donating your own cash or expertise, impact investing, and social entrepreneurship. You'll also find lots of case studies from charities big and small to show you what works and what doesn't. Help with selecting where to donate or invest Ideas for how you can make a difference without having pots of money Advice on socially responsible and impact investing Techniques for reaching out to others to help your cause – from a local to a global level You don't need deep pockets to make a difference—you need Charity & Philanthropy For Dummies.
Tania Ellis The New Pioneers. Sustainable business success through social innovation and social entrepreneurship Tania Ellis The New Pioneers. Sustainable business success through social innovation and social entrepreneurship Новинка

Tania Ellis The New Pioneers. Sustainable business success through social innovation and social entrepreneurship

3141.84 руб.
New times create new needs – and new needs require new solutions. The New Pioneers is a practical guide for capitalists and idealists on how to navigate in the new economic world order. It is about the social megatrends that are shaping our lives in new ways and creating a new face of capitalism. And it is about the pioneers that are paving the way for the new business revolution: this century's generation of visionary leaders, social entrepreneurs and social intrapreneurs. 'Hardcore business people are realising that they can increase their profits by incorporating social responsibility into their business, and heartcore idealists are realising that the use of market methods helps them meet their social goals successfully,' argues Tania Ellis. With a wide array of cases from all over the world Tania Ellis explains the key principles of sustainable business success. Read The New Pioneers to gain insight into the new rules that are paving the way for business unusual – for the benefit of humanity and the bottom line. Learn more about The New Pioneers and join the movement of sustainable businesses and social entrepreneurs at www.thenewpioneers.biz
Kensuke Okabayashi Figure Drawing For Dummies Kensuke Okabayashi Figure Drawing For Dummies Новинка

Kensuke Okabayashi Figure Drawing For Dummies

1645.1 руб.
Figure Drawing For Dummies appeals to both new art students and veteran artists who find it difficult to proportionally draw the human form. The illustrations and examples in Figure Drawing For Dummies are designed to help readers capture this elusive figure.
Joy Browne Dating For Dummies Joy Browne Dating For Dummies Новинка

Joy Browne Dating For Dummies

1433.15 руб.
Trusted guidance on meeting Ms. or Mr. Right With new and updated content, Dating For Dummies, 3rd Edition includes all the information you'll need for navigating the contemporary, social media driven dating scene where women and men Google potential dates beforehand, Tweet after, and even meet on Facebook. You'll find all you need to use these social media sites and take advantage of the ever-expanding ways to socialize, flirt, and date in the 21st century. With dating advice for singletons in all stages of life (including baby boomers), you'll get the confidence to date someone who is significantly older or younger, someone who has been previously married, or someone with children. Author Dr. Joy Browne, America's favorite psychologist, demystifies the whole dating process, from getting a date, plotting the place, and having a great time (or dealing with duds) to moving beyond a first date toward a budding relationship. Confidence boosters to help meet, date, and start a relationship with Mr. or Ms. Right Safe tips and advice on using social networks like Facebook and Twitter to meet new people The latest tips about dealing with money matters and dating diversity If you're looking for a fun Saturday night date or a happily-ever-after mate, Dating For Dummies is the guide for you!
David Byrnes AutoCAD 2006 For Dummies David Byrnes AutoCAD 2006 For Dummies Новинка

David Byrnes AutoCAD 2006 For Dummies

1869.52 руб.
AutoCAD "X" For Dummies is being updated to reflect the new features in the latest release of AutoCAD.
Kris Black Squarespace 6 For Dummies Kris Black Squarespace 6 For Dummies Новинка

Kris Black Squarespace 6 For Dummies

1557.83 руб.
Build your own blog, website, or portfolio with Squarespace Squarespace lets you create visually rich web pages with any configuration of text, images, or blocks you wish, just by dragging and dropping. Even if you've been using earlier versions of Squarespace, the features in version 6 will amaze you – and bring you straight to this must-have guide for practical information! If you're a do-it-yourself website builder, get up to speed fast on all the next-generation Squarespace tools, including cool new features for mobile sites, SEO, social networks, and more. Brings you up to speed on Squarespace 6 and its revolutionary LayoutEngine tool for building visually-rich web pages Deciphers the very latest features for page-building in today's markets, including mobile, social media, and using SEO Delves into using auto-publish for social networks, using built-in mobile websites, syncing with social networks, gathering real-time statistics, managing your site from your smartphone or mobile device, and much more Covers the essentials, such as using templates, drag-and-drop image uploads, image-editing with Aviary, and using Page Builder to create, share, and reblog content Build awesome, professional websites for your business in no time with Squarespace 6 For Dummies.
Marsha Collier Facebook and Twitter For Seniors For Dummies Marsha Collier Facebook and Twitter For Seniors For Dummies Новинка

Marsha Collier Facebook and Twitter For Seniors For Dummies

1557.83 руб.
New to social media? This easy-to-use guide will get you started in no time! Social media is a ton of fun, and this updated guide makes it easy to set up a Facebook or Twitter account to catch up with old friends, communicate with your family, and enjoy your online experience. Printed in large font for easy reading, this book offers hands-on guidance to connecting to the Internet with a computer or mobile device, creating social media accounts and profiles, searching for friends, joining groups, sharing photos and videos, and more. If you're one of the 100+ million seniors using Facebook or other social media sites, this 2nd Edition of Facebook & Twitter For Seniors For Dummies will take you through the entire process setting up your online accounts and taking full control over what you post and see on popular social media sites. It also covers popular sites where you can read and share opinions on entertainment and travel options, view movies and television shows on your computer or mobile device, and even create your own blog. This Second Edition covers new social media options that weren't previously available Take the pain out of working with an Internet service provider, checking e-mail, and staying in touch with your mobile device Make it easy to put your photos on Facebook, create a profile, connect with friends, and add other info Learn how to share the latest updates on Twitter or search for exciting travel destinations on TripAdvisor If you're a senior looking for simple advice on how to use social media sites to strengthen your connection with loved ones—or to reconnect with friends from your past—this hands-on guide has you covered.
Karen Sowers M. Social Work and Social Policy. Advancing the Principles of Economic and Social Justice Karen Sowers M. Social Work and Social Policy. Advancing the Principles of Economic and Social Justice Новинка

Karen Sowers M. Social Work and Social Policy. Advancing the Principles of Economic and Social Justice

3987.03 руб.
A comprehensive overview of domestic and global social welfare policy Written by a team of renowned social policy experts sharing their unique perspectives on global and U.S. social welfare policy issues, Social Work and Social Policy helps social workers consider key issues that face policymakers, elected officials, and agency administrators in order to develop policies that are both fair and just. Designed as a foundational social welfare policy text, this important book meets the Council on Social Work Education's (CSWE) Educational Policy and Accreditation Standards (EPAS). Encouraging readers' critical thinking on various issues, each chapter begins with an overarching question and «what if» scenarios, and ends with a set of suggested key terms, online resources, and discussion questions. Recognizing that policy work requires practitioners to be as fully versed as possible with the issue at hand, Social Work and Social Policy thoroughly explores: Social welfare policy as a form of social justice The evolution of the American welfare state Human security and the welfare of societies Social policy from a global perspective Challenges for social policies in Asia Welfare reform and the need for social empathy The U.S. Patriot Act and its implications for the social work profession Human rights and emerging social media Compelling and broad in scope, Social Work and Social Policy is an indispensable text for students and a valuable resource for practitioners concerned with creating social policy and governmental action guided by justice for all.
Morris Altman Behavioral Economics For Dummies Morris Altman Behavioral Economics For Dummies Новинка

Morris Altman Behavioral Economics For Dummies

1370.81 руб.
A guide to the study of how and why you really make financial decisions While classical economics is based on the notion that people act with rational self-interest, many key money decisions—like splurging on an expensive watch—can seem far from rational. The field of behavioral economics sheds light on the many subtle and not-so-subtle factors that contribute to our financial and purchasing choices. And in Behavioral Economics For Dummies, readers will learn how social and psychological factors, such as instinctual behavior patterns, social pressure, and mental framing, can dramatically affect our day-to-day decision-making and financial choices. Based on psychology and rooted in real-world examples, Behavioral Economics For Dummies offers the sort of insights designed to help investors avoid impulsive mistakes, companies understand the mechanisms behind individual choices, and governments and nonprofits make public decisions. A friendly introduction to the study of how and why people really make financial decisions The author is a professor of behavioral and institutional economics at Victoria University An essential component to improving your financial decision-making (and even to understanding current events), Behavioral Economics For Dummies is important for just about anyone who has a bank account and is interested in why—and when—they spend money.
Neal Schaffer Maximize Your Social. A One-Stop Guide to Building a Social Media Strategy for Marketing and Business Success Neal Schaffer Maximize Your Social. A One-Stop Guide to Building a Social Media Strategy for Marketing and Business Success Новинка

Neal Schaffer Maximize Your Social. A One-Stop Guide to Building a Social Media Strategy for Marketing and Business Success

1558.45 руб.
Create and maintain a successful social media strategy for your business Today, a large number of companies still don't have a strategic approach to social media. Others fail to calculate how effective they are at social media, one of the critical components of implementing any social media strategy. When companies start spending time and money on their social media efforts, they need to create an internal plan that everyone can understand. Maximize Your Social offers a clear vision of what businesses need to do to create—and execute upon—their social media for business road map. Explains the evolution of social media and the absolute necessity for creating a social media strategy Outlines preparation for, mechanics of, and maintenance of a successful social media strategy Author Neal Schaffer was named a Forbes Top 30 Social Media Power Influencer, is the creator of the AdAge Top 100 Global Marketing Blog, Windmill Networking, and a global social media speaker Maximize Your Social will guide you to mastery of social media marketing strategies, saving you from spending a chunk of your budget on a social media consultant. Follow Neal Schaffer's advice, and you'll be able to do it yourself—and do it right.
Ray Foley Running a Bar For Dummies Ray Foley Running a Bar For Dummies Новинка

Ray Foley Running a Bar For Dummies

1433.15 руб.
Get insider details on how to operate a successful bar Running a Bar For Dummies, 2nd Edition shows established and future bar owners how to establish and maintain a successful business. Using clear, concise language, this For Dummies guide contains all the information you need to start your bar off on the right foot. From grand opening to last call, you'll discover the insider tricks that keep the business end running smoothly and the customers happily engaged. With updated information on marketing and social media, the book walks you step by step through the entire process, revealing the nitty-gritty details most new bar owners only discover after starting. The bar business continues to grow; however, securing running capital and having knowledge about the business are cited as the two biggest reasons new bars fail. Running a Bar For Dummies, 2nd Edition shines a light on these issues to help bar owners prepare properly. The book helps you find your way through the maze of licensing and permits, developing a business plan, and preparing for your grand opening, plus offers clear, no-nonsense guidance on dealing with tough customers. Every step of the way, Running a Bar For Dummies, 2nd Edition is a reference you can count on. Understand the bar business and important legal issues Stock the necessities, including equipment and inventory Promote your business using marketing and social media Manage expenses and control cash flow When run correctly, a bar can be an extremely profitable business, but the key to success is knowing exactly what you're getting into. By recognizing common problems and teach you how to adapt quickly to changing conditions, Running a Bar For Dummies, 2nd Edition provides the information you need to develop those skills, and get your bar started.
John Levine R. The Internet For Dummies John Levine R. The Internet For Dummies Новинка

John Levine R. The Internet For Dummies

1557.83 руб.
Get up and running on the Internet—the fast and easy way If you're an Internet newcomer and want to get up to speed without all the intimidating technical jargon, The Internet For Dummies has you covered. With over 5,000,000 copies sold*, The Internet For Dummies is the #1 choice for Internet newcomers. Inside, you'll discover how to make the most of the Internet, get accustomed to popular sites, find the information and items you need fast, and stay away from the bad stuff floating around online. Catches you up on the latest online trends, from social networking sites to blogs and more Includes the latest on Google Chrome, getting good search results, and sharing files Covers choosing and connecting to an Internet provider, establishing an e-mail account, getting on the web, and finding the sites that matter most Now in its 14th edition, The Internet For Dummies covers the latest social networking tools, browser features, connection options, safety features, and so much more. Starting out with the basics, it walks you through getting online, picking an Internet provider, getting to know the different web browsers, dealing with e-mail and connecting with friends, finding the hottest sites to share photos and videos—and everything in between. *Includes all formats and all editions
Janine Warner Social Media Design For Dummies Janine Warner Social Media Design For Dummies Новинка

Janine Warner Social Media Design For Dummies

1869.52 руб.
Learn to design professional and effective social media profiles! Whether you're trying to attract a new employer or get new fans to notice your brand, your social media profiles need to distinguish you from the masses. Packed with the secrets behind the hottest Facebook timelines, Twitter backgrounds, and LinkedIn profiles, this fun-but-straightforward guide shows you how to create eye-catching social media profiles with a professional, cohesive design. Includes online resources and downloadable templates that allow you to make your own profiles quick and easy Reveals techniques for making a memorable and unique Twitter background, Facebook profile and page, LinkedIn profile, Google+ profile, and more Details ways in which to use Pinterest boards and cover photos to showcase your brand Shows you how to make the most of Rebelmouse and YouTube. Social Media Design For Dummies is a must-have introductory guide to creating a professional, effective, and cohesive design that will better communicate your brand's story to future partners, employers, and customers.
Jason Saul Social Innovation, Inc. 5 Strategies for Driving Business Growth through Social Change Jason Saul Social Innovation, Inc. 5 Strategies for Driving Business Growth through Social Change Новинка

Jason Saul Social Innovation, Inc. 5 Strategies for Driving Business Growth through Social Change

1742.35 руб.
Could Wal-Mart offer a better solution to healthcare than Medicaid? Could GE help reduce global warming faster than the Kyoto protocol? Social Innovation, Inc. declares a new era where companies profit from social change. Leading corporations like GE, Wellpoint, Travelers and Wal-Mart are transforming social responsibility into social innovation and revolutionizing the way we think about the role of business in society. Based on four years of measuring the social strategies of America's leading corporations, Jason Saul lays out the five strategies for social innovation and offers a practical roadmap for how to get started. Explains the fundamental shift in the role of business in society, from social contract to social capital market Identifies the 5 social innovation strategies: submarket products and services, social points of entry, pipeline talent, reverse lobbying, and emotive customer bonding Offers step-by-step guidance for creating economic value through positive social change Social Innovation, Inc. is about making social change work for the business, and in turn staying relevant in the new economy.
Dan Gookin Word 2003 For Dummies Dan Gookin Word 2003 For Dummies Новинка

Dan Gookin Word 2003 For Dummies

1645.1 руб.
Want to write great looking documents but can’t seem to get a handle on paragraph structuring? Unfamiliar with some of the buttons and functions on your menu bar? Need to add page numbers for a paper but can’t find the controls? Word 2003 For Dummies will show you the quick and easy way to navigate through the trickiness of Microsoft Word. This book will be your comprehensive guide to using this word processor like a pro. Word 2003 For Dummies shows you all the essentials of building, reviewing, and adding cool new features to Word documents. No wonder the previous editions sold over 1.7 million copies. This book makes it easy to catch on, because it: Adopts a beginner’s point of view in order to show you the basics of running the program. Includes complete walkthroughs for many features Reveals tips, tricks, and wizards to make Word a snap Covers more advanced techniques, making it a reliable reference at any level Written by the author of the first For Dummies book ever, DOS For Dummies, as well as the bestselling Word 2002 For Dummies and PCs For Dummies With Word 2003 For Dummies, you’ll get all the information you need to be the most productive with Word. No longer will you be spending less time working and more time make Word work. You’ll be creating fantastic-looking documents in no time!
Kyle Lacy Twitter Marketing For Dummies Kyle Lacy Twitter Marketing For Dummies Новинка

Kyle Lacy Twitter Marketing For Dummies

1557.83 руб.
Get the latest tweets, tools, tips, and techniques and kick-start your Twitter marketing campaign! As the fastest-growing social networking service with more than 50 million tweets posted per day, Twitter poses a plethora of marketing possibilities. Boasting more than 50 percent new or updated content, this fun and friendly second edition reflects the latest features that Twitter has implemented to make the service more appealing to business users. Twitter Marketing For Dummies, 2nd Edition helps you build a following, promote your product, and drive more traffic to your Web site. Details the changes to Twitter since the previous edition and explores the newest features and functionality that Twitter now offers to businesses looking to market their product on the fastest-growing social networking service Shows you how to effectively increase your visibility and promote your message via Twitter Looks at the new promoted Tweets and Twitter lists Delves into the marketing possibilities that exist with the new feature of sharing tweets on other social networking sites So stop twiddling your thumbs and start tweeting today with the Twitter marketing advice shared within the pages of Twitter Marketing For Dummies, 2nd Edition.
Perry Beek van LinkedIn Sales Navigator For Dummies Perry Beek van LinkedIn Sales Navigator For Dummies Новинка

Perry Beek van LinkedIn Sales Navigator For Dummies

1869.52 руб.
Make selling a social affair! The ABCs of sales have changed. It's no longer: A-Always, B-Be, C-Closing. The new way of selling is: A-Always, B-Be, C-Contributing to your buyer's journey. Social selling is an effective way to engage with your customer, and the world's most powerful social selling tool for any B2B sales professional is LinkedIn Sales Navigator. It allows you to gain access to more leads, more InMail, and data to track your efforts. With the help of LinkedIn Sales Navigator For Dummies, you'll learn how to write effective InMail messages and engage with prospects on the world's most successful professional networking site. Along with utilizing those features, you'll also benefit from access to full profiles outside of your network, guidance on how to best optimize your own profile for sales opportunities, and much more. Use lead recommendations to get in front of the right buyer Analyze your social selling efforts with real-time data Reach more leads with customized InMail messages Save 30 – 60 minutes a day previously spent on acquisitions If you're a B2B sales professional who is new to LinkedIn Sales Navigator, this is the one-stop resource you can't be without.
John Ventura Divorce For Dummies John Ventura Divorce For Dummies Новинка

John Ventura Divorce For Dummies

1246.14 руб.
Since Divorce For Dummies, 2nd Edition published in 2005, there have been considerable changes in collaborative divorces, common law marriages, same sex marriages, visitation, and even custody laws (from children to pets). Divorce For Dummies, 3rd Edition includes 25 percent new, revised, and refreshed material covering all of the above.
Jesse Stay Google+ Marketing For Dummies Jesse Stay Google+ Marketing For Dummies Новинка

Jesse Stay Google+ Marketing For Dummies

1557.83 руб.
Organize customers, craft targeted messages, or host Hangouts with Google?s social network Google+ is Google's social network that has the social media world abuzz with excitement. With Google tools like YouTube, Picasa, Blogger, and Picnik being integrated with Google+, marketers will find Google+ is the best way to reach the long-time users of Google?s other tools. Google+ expert Jesse Stay shows you how to create and maximize your Google+ presence to connect with your customers. Explains how to sign up for your account and set up your brand profile Shows you how to use Circles, craft targeted messages for the Stream, and add multimedia features to your posts Helps you discover content and the value of the +1 button Shows you how to be mindful of SEO, so that your Google+ brand page can be found Addresses using Google+ to launch a product or promote an event Confidently enter the exciting new Google+ social neighborhood with Google+ Marketing For Dummies.
Philip McCann Innovation, Entrepreneurship, Geography and Growth Philip McCann Innovation, Entrepreneurship, Geography and Growth Новинка

Philip McCann Innovation, Entrepreneurship, Geography and Growth

2460.86 руб.
Innovation, Entrepreneurship, Geography and Growth provides a timely, accessible review of our understanding of the complex links between innovation, entrepreneurship, geography and growth. Expert contributions provide a thorough roadmap of the developments in research at the interface of these themes. A timely and accessible review of our understanding of the complex links between innovation, entrepreneurship, geography and growth A highly comprehensive roadmap of the range of issues addressed by research in these areas Discusses the most profitable ways forward for enhancing our understanding of arising issues Contributions from leading experts in the field take a variety of theoretical, empirical and institutional angles
Joyce Lain Kennedy Job Search Letters For Dummies Joyce Lain Kennedy Job Search Letters For Dummies Новинка

Joyce Lain Kennedy Job Search Letters For Dummies

1121.46 руб.
New-style job messages that get you in the door and on your way up From sparkling cover letters to six-word bios, a fresh bevy of job search letters has grown powerfully useful for successful career communications. Job Search Letters For Dummies delivers the quality of New Era know-how you need right now to land good jobs and thrive. Whether you’re a long-time professional or a recent college graduate – or somewhere in between – Job Search Letters For Dummies has you covered. Job Search Letters For Dummies covers the gamut of leading-edge topics, including effective strategies for internal career communications on topics such as raises, promotions, and position changes; rules for communicating professionally with texts and networking on social media platforms such as twitter and LinkedIn; fresh and updated communication phrases to voice accomplishments and make job-fit statements; post-interview etiquette and letters such as thank-yous, «hire me» reinforcement notes, interest revival queries; and much more. Get hired with 40 types of job letters Create short messages for a smartphone world Network on social media sites Model best letters more than 200 pro samples Whether you’re a long-time professional or a recent college graduate – or somewhere in between – Job Search Letters For Dummies has you covered. A note to job seekers from nationally syndicated careers columnist and author or Job Search Letters For Dummies, Joyce Lain Kennedy: Welcome aboard, job seekers! Thanks for checking out this first guide to communications-supported job search and career growth in relentlessly changing technological times. The right messaging – what you say, why you say it, and when you say it – is as important today to your employment goals as it has been at any time since Leonardo da Vinci wrote the first professional resume in 1482. Consider recent job–finding history: In 1986 fax machines and postal mail were the most popular ways to send resumes and cover letters. In the 1990s the Internet boom kicked in with new tools to connect jobs and people: e-mail, websites, cell phones, mailing lists, and online bulletin boards. In the 21st century the double-time march of recruiting technology skyrocketed, building a techno-swamp populated with endless ideas of how to connect work and people through smartphones, wonder tablets, apps, and social media for virtual networking. You’re competing in a new world of work out there. If your job search is treading water – or even drowning— there’s a better way. Make a splash! Engage hiring authorities through a communications-centered campaign with smart content.
Bill Chiaravalle Branding For Dummies Bill Chiaravalle Branding For Dummies Новинка

Bill Chiaravalle Branding For Dummies

1557.83 руб.
Discover how brands are created, managed, differentiated, leveraged, and licensed Whether your business is large or small, global or local, this new edition of Branding For Dummies gives you the nuts and bolts to create, improve, and maintain a successful brand. It'll help you define your company's mission, the benefits and features of your products or services, what your customers and prospects already think of your brand, what qualities you want them to associate with your company, and so much more. Packed with plain-English advice and step-by-step instructions, Branding For Dummies covers assembling a top-notch branding team, positioning your brand, handling advertising and promotions, avoiding blunders, and keeping your brand viable, visible, and healthy. Whether you're looking to develop a logo and tagline, manage and protect your brand, launch a brand marketing plan, fix a broken brand, make customers loyal brand champions—or anything in between—Branding For Dummies makes it fast and easy. Includes tips and cautionary advice on social media and its impact on personal and business branding programs Covers balancing personal and business brand development References some of the major brand crises—and how to avoid making the same mistakes Shows brand marketers how to create brands that match their employers' objectives while launching their own careers If you're a business leader looking to set your brand up for the ultimate success, Branding For Dummies has you covered.
Mary Jane Sterling Algebra I For Dummies Mary Jane Sterling Algebra I For Dummies Новинка

Mary Jane Sterling Algebra I For Dummies

1246.14 руб.
Algebra I For Dummies, 2nd Edition (9781119293576) was previously published as Algebra I For Dummies, 2nd Edition (9780470559642). While this version features a new Dummies cover and design, the content is the same as the prior release and should not be considered a new or updated product. Factor fearlessly, conquer the quadratic formula, and solve linear equations There's no doubt that algebra can be easy to some while extremely challenging to others. If you're vexed by variables, Algebra I For Dummies, 2nd Edition provides the plain-English, easy-to-follow guidance you need to get the right solution every time! Now with 25% new and revised content, this easy-to-understand reference not only explains algebra in terms you can understand, but it also gives you the necessary tools to solve complex problems with confidence. You'll understand how to factor fearlessly, conquer the quadratic formula, and solve linear equations. Includes revised and updated examples and practice problems Provides explanations and practical examples that mirror today's teaching methods Other titles by Sterling: Algebra II For Dummies and Algebra Workbook For Dummies Whether you're currently enrolled in a high school or college algebra course or are just looking to brush-up your skills, Algebra I For Dummies, 2nd Edition gives you friendly and comprehensible guidance on this often difficult-to-grasp subject.
Julie Gauthier Chicken Health For Dummies Julie Gauthier Chicken Health For Dummies Новинка

Julie Gauthier Chicken Health For Dummies

1183.8 руб.
Everything you need to care for and keep happy, healthy chickens With directives on diagnosing and treating sick or ailing chickens, as well as general information on how to keep chickens in peak condition, Chicken Health For Dummies is your go-to guide on how to best care for and keep chickens. Inside, you'll get everything you need to know about chicken health and wellness: an encyclopedia full of common and not-so-common diseases, injuries, symptoms, and cures that chicken owners may encounter. Chicken Health For Dummies provides chicken owners with one handy, all-encompassing resource. Helps you identify potential hazards and signs of ill health in your chicken Shows you how to properly examine chickens to identify and isolate potential health issues before they spread to the rest of the flock An encyclopedia full of common and uncommon diseases, injuries, symptoms, and cures for chickens Chicken Health For Dummies joins Raising Chickens For Dummies and Building Chickens Coops For Dummies to round out the For Dummies reference library as a must-have resource for both rural and urban chicken owners.
Cecie Kraynak Spanish Grammar For Dummies Cecie Kraynak Spanish Grammar For Dummies Новинка

Cecie Kraynak Spanish Grammar For Dummies

1246.14 руб.
The tools you need to master Spanish grammar Spanish Grammar For Dummies is a logical extension and complement to the successful language learning books, Spanish For Dummies and 500 Spanish Verb For Dummies. In plain English, it teaches you the grammatical rules of the Spanish language, including parts of speech, sentence construction, pronouns, adjectives, punctuation, stress and verb tenses, and moods. Throughout the book, you get plenty of practice opportunities to help you on your goal of mastering Spanish grammar. Grasp the grammatical rules of Spanish Benefit from plenty of practice opportunities throughout the book Use the Spanish language confidently and correctly Whether you're a student studying Spanish or a professional looking to get ahead of the pack by learning a second language, Spanish Grammar For Dummies is your hands-on guide to quickly and painlessly master the written aspect of this popular language.
Dulmus Catherine N. The Profession of Social Work. Guided by History, Led by Evidence Dulmus Catherine N. The Profession of Social Work. Guided by History, Led by Evidence Новинка

Dulmus Catherine N. The Profession of Social Work. Guided by History, Led by Evidence

4114.31 руб.
An expert introduction to the foundations of the social work profession—from its historical roots to its evolution in an era of evidence-based practice The Profession of Social Work provides a broad overview of the history, scope, values, ethics, and organizational framework of the social work profession. Exploring professional ethics and human rights, evidence-based practice and practice-guided research, as well as emerging trends and issues, this important book presents topics of critical importance to anyone considering a career in social work. Each chapter in the text offers an array of pedagogical features, including Key Terms, Review Questions for Critical Thinking, and Online Resources. Ideal for introductory courses for both undergraduate and graduate students, The Profession of Social Work features coverage closely aligned with social work accreditation standards (EPAS) and includes chapters authored by established scholars on topics including: Social work history Social work education Professional credentialing and regulations Values and ethics The strengths perspective in social work practice Evidence-based practice and improving the scientific base for social work practice Contemporary issues in social work With a wealth of insider insights into and guidance on the profession of social work, this book is essential reading to prepare for a career in this field.
Beverly Schwartz Rippling. How Social Entrepreneurs Spread Innovation Throughout the World Beverly Schwartz Rippling. How Social Entrepreneurs Spread Innovation Throughout the World Новинка

Beverly Schwartz Rippling. How Social Entrepreneurs Spread Innovation Throughout the World

1742.35 руб.
Principles for driving significant change throughout an entire system Drawing on the knowledge and experience of working with hundreds the world's top social change leaders in all fields, Beverly Schwartz presents a model for change based on five proven principles that any individual leader or organization can apply to bring about deep, lasting and systematic change. Rippling shows how to activate the type of change that is needed to address the critical challenges that threaten to destroy the foundations of our society and planet in these increasingly turbulent times. These actionable principles are brought to life by compelling real-life stories. Schwartz provides a road map that allows anyone to become a changemaker. Presents some of today's most innovative and effective approaches to solving social and environmental challenges Offers a vision of social entrepreneurs as role models, catalysts, enablers and recruiters who spread waves system changing solutions throughout society The author offers a model of change that begins with the end result in mind First book from an insider at Ashoka, the foremost global organization on social change through social entrepreneurship Rippling clearly demonstrates how and when empathy, creativity, passion, and persistence are combined; significant, life-altering progress is indeed possible.

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New-style job messages that get you in the door and on your way up From sparkling cover letters to six-word bios, a fresh bevy of job search letters has grown powerfully useful for successful career communications. Job Search Letters For Dummies delivers the quality of New Era know-how you need right now to land good jobs and thrive. Whether you’re a long-time professional or a recent college graduate – or somewhere in between – Job Search Letters For Dummies has you covered. Job Search Letters For Dummies covers the gamut of leading-edge topics, including effective strategies for internal career communications on topics such as raises, promotions, and position changes; rules for communicating professionally with texts and networking on social media platforms such as twitter and LinkedIn; fresh and updated communication phrases to voice accomplishments and make job-fit statements; post-interview etiquette and letters such as thank-yous, «hire me» reinforcement notes, interest revival queries; and much more. Get hired with 40 types of job letters Create short messages for a smartphone world Network on social media sites Model best letters more than 200 pro samples Whether you’re a long-time professional or a recent college graduate – or somewhere in between – Job Search Letters For Dummies has you covered. A note to job seekers from nationally syndicated careers columnist and author or Job Search Letters For Dummies, Joyce Lain Kennedy: Welcome aboard, job seekers! Thanks for checking out this first guide to communications-supported job search and career growth in relentlessly changing technological times. The right messaging – what you say, why you say it, and when you say it – is as important today to your employment goals as it has been at any time since Leonardo da Vinci wrote the first professional resume in 1482. Consider recent job–finding history: In 1986 fax machines and postal mail were the most popular ways to send resumes and cover letters. In the 1990s the Internet boom kicked in with new tools to connect jobs and people: e-mail, websites, cell phones, mailing lists, and online bulletin boards. In the 21st century the double-time march of recruiting technology skyrocketed, building a techno-swamp populated with endless ideas of how to connect work and people through smartphones, wonder tablets, apps, and social media for virtual networking. You’re competing in a new world of work out there. If your job search is treading water – or even drowning— there’s a better way. Make a splash! Engage hiring authorities through a communications-centered campaign with smart content.
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