strategic market creation



Juan Stegmann Pablo Strategic Value Management. Stock Value Creation and the Management of the Firm Juan Stegmann Pablo Strategic Value Management. Stock Value Creation and the Management of the Firm Новинка

Juan Stegmann Pablo Strategic Value Management. Stock Value Creation and the Management of the Firm

7193.69 руб.
Innovative strategic management solutions for today's market Strategic Value Management addresses common problems among business managers and other professionals involved in thinking about developing and managing organizations. In it, author Juan Pablo Stegmann integrates all strategic management and business strategy into an innovative standard that introduces key metrics to strategic management and stock value creation. He argues that most complex business issues can be reduced to the three dimensions of stock value creation-profits, sales growth, and capital-that are linked to three critical strategic management decisions-competition, innovation, and resources. His new approach indicates that every strategy has a clear dollar metric, which can measure its consequences of the strategies in terms of stock value. Competitive and growth strategies are analyzed along with economic, financial, dynamic, and contingent approaches Includes a companion CD-ROM, which contains Stegmann's proven model for strategic management and stock value creation Ethical consequences of strategic decisions are introduced-showing how ethics are linked to long-term stock value creation Explains the roots of the current financial crisis by examining the link between the financial world and strategic management, and proposes possible solutions For any looking to enhance their understanding of this discipline, Strategic Value Management offers a new conceptual model for thinking about business strategy and its link to stock value creation.
Birgit Hartmann Strategic Design of B2B e-Marketplace Business Models Birgit Hartmann Strategic Design of B2B e-Marketplace Business Models Новинка

Birgit Hartmann Strategic Design of B2B e-Marketplace Business Models

7239 руб.
Inhaltsangabe:Abstract: Due to the enormous analyst projections on worldwide B2B e-commerce, and additionally forced by the low barriers to entry, races to implement e-marketplaces have started since everyone was keen to get a share out of this large opportunity. However, as the recent e-marketplace shake-out demonstrated, many e-market makers have often concentrated on Internet Technology, forgetting that once it comes down to its base, e-business it not about bytes, but still about pure business. Often, the first-movers business models grounded on great ideas, but were not sustainable. e-Marketplaces base on complex business models that present key strategic issues which must be addressed prior to the creation and implementation of any technology infrastructure. With the help of the 10 Strategic Design Considerations Guideline for the creation of a B2B e-marketplace business model, the reader –firms that are considering becoming e-market makers, and firms interested in participating in an e-marketplace as buyer, seller or service provider- should be able to formulate a complete e-market strategy for an e-marketplace initiative. The 10 key strategic steps to consider on the way to create the Business Model Design are as follows: 1. Market and Stakeholder Analysis: Which are the quantitative and qualitative attributes of the market: market segmentation, fragmentation of the sell-and buy-side, existing and competing industry channels, complexity of product/ process? Who are th...
Strategic Alliances for Value Creation Strategic Alliances for Value Creation Новинка

Strategic Alliances for Value Creation

6027 руб.
A volume in Research in Strategic AlliancesSeries Editor T. K. Das, City University of New YorkStrategic Alliances for Value Creation is a volume in the book series Research in StrategicAlliances that will focus on providing a robust and comprehensive forum for new scholarship inthe field of strategic alliances. In particular, the books in the series will cover new views ofinterdisciplinary theoretical frameworks and models, significant practical problems of allianceorganization and management, and emerging areas of inquiry. The series will also includecomprehensive empirical studies of selected segments of business, economic, industrial,government, and non-profit activities with wide prevalence of strategic alliances. Through theongoing release of focused topical titles, this book series will seek to disseminate theoreticalinsights and practical management information that will enable interested professionals to gain arigorous and comprehensive understanding of the field of strategic alliances.Strategic Alliances for Value Creation contains contributions by leading scholars in the field of strategic alliance research. The 14chapters in this volume cover a number of significant topics that encompass value creation through strategic alliances in recent times.The chapters cover both the broader topics, such as multi-partner alliances, technology parks, intellectual property rights, knowledgemanagement and culture, portfolio theory, learning in alliances, and open innovation, an...
Ramzi Dziri Avoiding strategic drifts in a hypercompetitive market Ramzi Dziri Avoiding strategic drifts in a hypercompetitive market Новинка

Ramzi Dziri Avoiding strategic drifts in a hypercompetitive market

5627 руб.
Master's Thesis from the year 2011 in the subject Business economics - Business Management, Corporate Governance, grade: 1.3, Berlin School of Economics and Law (Institute of Management Berlin), course: MBA European-Asian Management - Study of the impact, causes and solutions for Nokia's strategy worn-out in the hypercompetitive smartphone segment, language: English, abstract: The focus of this thesis is to study the impact, causes and solutions for Nokia's strategy worn-out in the hypercompetitive smartphone segment. Based on industry experts interviews, internal documentation and market reports and analyses, the reasons for Nokia's strategic drift are regrouped around two concepts: industry platform and dynamic capabilities. Three potential solutions, benchmarked from different industries, are suggested to avoid drift situations in similar market environments. Finally, the scenario analysis of Nokia's current strategic answers to its drift shows the non-sustainability of Windows Phone's choice as unique smartphone platform. Corrective suggestions include essentially the leverage of Nokia's services store, the creation of a cross-platform payment and banking solution and the coring towards vehicle and home entertainment industries.
Antonio Sánchez Digital Services in the 21st Century. A Strategic and Business Perspective Antonio Sánchez Digital Services in the 21st Century. A Strategic and Business Perspective Новинка

Antonio Sánchez Digital Services in the 21st Century. A Strategic and Business Perspective

8963.29 руб.
Telecommunication Services provides a holistic approach to understand telecommunications systems by addressing the emergence and domination of new digital services, consumer and economic dynamics, and the creation of content by service providers. Includes services, underlying technologies, and internal capabilities for social network advertising Covers market dynamics that determine the successes and failures of service offerings Discusses the impact of smartphones (iPhone launch) on the telecommunications and mobile device industry
Kerim Galal Strategic Positioning in the Consulting Industry Kerim Galal Strategic Positioning in the Consulting Industry Новинка

Kerim Galal Strategic Positioning in the Consulting Industry

7327 руб.
This book provides an in-depth analysis of strategic positioning efforts of firms in the German consulting market. In his work, the author applies strategic group theory to the German management consulting industry, and provides an empirical test of the performance effects of alternative positioning strategies of management consulting firms. At the core is its empirical research, specifically the analysis of the "service expositions", through which consulting firms communicate the nature of their services to clients. In order to ascertain these service expositions, the author conducts content analysis of 233 consulting firms active in the German market. He then uses the findings in order to cluster the firms into distinct strategic groups and tests for associations between the positioning of firms within their respective group and their performance. Overall, the author finds evidence of three distinct strategic groups of consulting firms that operate in the German market, which he describes as "Standardized Solution Providers", "Functional Specialists" and "Functional Generalists". "Practitioners and industry observers are going to find this book uniquely helpful as it provides clarity on both the macro- and the micro-strategies of consulting firms active in Germany i. e., the overall service portfolio choices they make (which types of services to offer at all), and the specific communicative positioning of these service offerings vis-à-vis...
Rachel Stephens A Strategic Creator. Scientific Concepts and the Bible (Divinely Designed 2) Rachel Stephens A Strategic Creator. Scientific Concepts and the Bible (Divinely Designed 2) Новинка

Rachel Stephens A Strategic Creator. Scientific Concepts and the Bible (Divinely Designed 2)

2102 руб.
In this book, some scientific concepts are compared to biblical scripture, revealing the strategic nature of God. Read about different aspects of creation relative to science-how God strategically positioned earth in the universe, DNA forming our inner praise, the creation of the woman with a womb to house the savior, and others. As you read, contemplate what the truth is and write your thoughts at the end of each topic. Abstract color pages are provided to reinforce each concept. Space is provided for those who like to doodle as they read. This book will allow you to see God as being intentional in your life and in nature. Allow A Strategic Creator to stir a hunger in you that motivates you to share as you learn the truth and have an encounter for yourself.
Alexander Chernev Strategic Marketing Management - The Framework, 10th Edition Alexander Chernev Strategic Marketing Management - The Framework, 10th Edition Новинка

Alexander Chernev Strategic Marketing Management - The Framework, 10th Edition

8889 руб.
Strategic Marketing Management: The Framework delineates the fundamentals of marketing strategy, offers a systematic approach to marketing management, and presents a value-based framework for developing viable market offerings. The theory presented stems from the view of marketing as a value-creation process that is central to any business enterprise. In addition to theory, this book offers a set of practical tools that enable managers to apply the knowledge contained in the generalized frameworks to specific business problems and market opportunities. The information contained in this volume is organized into five major parts. The first part defines the essence of marketing as a business discipline and outlines an overarching framework for marketing management that serves as the organizing principle for the information presented in the rest of the book. We discuss the role of marketing management as a value-creation process, the essentials of marketing strategy and tactics as the key components of a company’s business model, and the process of developing an actionable marketing plan. Part Two covers issues pertaining to the development of a marketing strategy that will guide the company’s tactical activities. Here we focus on three fundamental aspects of a company’s marketing strategy: the identification of target customers, the development of a customer value proposition, and the development of a value proposition for the company and its collaborators. Part Three focuses on...
Nabyla Daidj Value Creation in Management Accounting and Strategic Management. An Integrated Approach Nabyla Daidj Value Creation in Management Accounting and Strategic Management. An Integrated Approach Новинка

Nabyla Daidj Value Creation in Management Accounting and Strategic Management. An Integrated Approach

8963.29 руб.
This book explores two combined approaches (strategy and accounting) from a cross-disciplinary perspective in order to improve knowledge of value creation in various contexts. Existing studies on this topic have generally adopted a purely account-based or strategy-oriented approach to address this issue. However, this book draws upon a number of well-defined theoretical and empirical backgrounds and methodologies. Since the 1980s, many changes have occurred and companies have increasingly focused their strategies on value creation. Consequently, new strategic directions have emerged, especially for managerial accounting. Management accounting and alignment with strategy could thus improve performance. This book encourages further thought and reflection on these issues which should be pursued in the future as firms face new challenges associated with the acceleration of digital transformation.
Johannes Kuschel The european defence market Johannes Kuschel The european defence market Новинка

Johannes Kuschel The european defence market

4652 руб.
Document from the year 2008 in the subject Politics - International Politics - Topic: European Union, grade: 1, Anglia Ruskin University, language: English, abstract: This work examines the strategic options for companies in the European defence sector, taking into account the drastic changes the industry will be faced with in the coming years. It explores the players in the market, assesses their market position in their respective national industry and forecasts their potential position in a common European defence market. It explores duplication and absence of armaments and technological skills as well as the reasons for them. The paper suggests strategies to overcome the aforementioned market distortions and provides options for companies to deal with the situation favourably. Moreover, it explores the U.S. defence industry, which was confronted with severe market changes after the fall of the Berlin Wall. The research relied mainly on data issued by European Union institutions, strategic research institutions, company annual reports, international organizations such as NATO, and financial newspapers in order to cover recent events. Data was analyzed using the Herfindahl-Hirschman Index and other mainly comparative ratios in order to collate markets, companies, and structures.The work provides an empirical analysis of market conditions that shows that European national defence markets are highly concentrated, whereas the U.S. market is unconcentrated. It illustrates reaso...
Mercedes Medina Current and Emerging Issues in the Audiovisual Industry Mercedes Medina Current and Emerging Issues in the Audiovisual Industry Новинка

Mercedes Medina Current and Emerging Issues in the Audiovisual Industry

9742.7 руб.
This book focuses on the challenges of competition in television broadcasting markets. How is the evolution from a two-sided market to platform economics reshaping competition in television broadcasting? How are new market dynamics changing competition for content creation and acquisition and the revenue streams? Will content remain king? Or will new competitive dynamics undermine the sustainable creation of high quality content, especially in small media markets?
David L. Rainey, Daivd L. Rainey The Pursuit of Sustainable Leadership David L. Rainey, Daivd L. Rainey The Pursuit of Sustainable Leadership Новинка

David L. Rainey, Daivd L. Rainey The Pursuit of Sustainable Leadership

6252 руб.
Sustainable Leadership (SL) encompasses the broad roles and responsibilities of leadersthat cut across the whole organization and the entire extended enterprise from horizon tohorizon. The underpinnings of SL require strategic leaders and professionals to playleading roles in dealing with critical issues affecting business and people. This includesresolving the related problems and challenges and participating in the development anddeployment of sustainable solutions based on the full spectrum of needs and expectationsof society, market spaces, and business environment. SL necessitates openness,inclusiveness, innovativeness, and fair mindedness. It requires strategic leaders to create anextraordinary vision and to fulfill their missions to develop, support, and promote theextended enterprises and the market spaces served by their businesses.Sustainable strategic leaders ensure that their organizations and enterprises are fully capable and responsive to externaldimensions and market spaces and have the potential to be successful. They serve and support markets, customers, andstakeholders and provide them with solutions and successful outcomes. In addition, strategic leaders fulfill their broadresponsibilities to society through positive actions to improve the social and economic fabric of the human world and tomitigate the negative impacts across all of the social, economic, and environmental aspects.The Pursuit of Sustainable Leadership (PSL) involves the ongoing learning and...
Неустановленный автор Nokia Strategic Analysis. Evaluation of the decision to return to the mobile telephone market Неустановленный автор Nokia Strategic Analysis. Evaluation of the decision to return to the mobile telephone market Новинка

Неустановленный автор Nokia Strategic Analysis. Evaluation of the decision to return to the mobile telephone market

2214 руб.
Project Report from the year 2016 in the subject Business economics - Business Management, Corporate Governance, grade: 16,00/20,00, , course: Strategic Management, language: English, abstract: This papers aim is to investigate, if it is a good decision for Nokia to go back to the mobile telephone market by utilising different stratec management tools (SWOT, Five Forces, PESTEL, etc.).The report will start analyzing the evolution of the market of mobile phones and Nokia's role in it. Then we will move on to the company's strategy in former times and its success factors. Next point will be the external analysis (SBU, breakthrough resources and capabilities, competitors and the industry). Afterwards we will analyze the current strategic plan of Nokia and a predictable forecast for Nokia's evolution according to future events such as the launch of the new iPhone. Finally this report will contain an evaluation on Nokia's decision: to what extent we believe, as a consulting professional group, it is positive or negative for Nokia to return to the market.
Management Dynamics in Strategic Alliances Management Dynamics in Strategic Alliances Новинка

Management Dynamics in Strategic Alliances

6127 руб.
Management Dynamics in Strategic Alliances is a volume in the book series Research inStrategic Alliances that will focus on providing a robust and comprehensive forum for newscholarship in the field of strategic alliances. In particular, the books in the series will cover newviews of interdisciplinary theoretical frameworks and models, significant practical problems ofalliance organization and management, and emerging areas of inquiry. The series will alsoinclude comprehensive empirical studies of selected segments of business, economic, industrial,government, and non-profit activities with wide prevalence of strategic alliances. Through theongoing release of focused topical titles, this book series will seek to disseminate theoreticalinsights and practical management information that will enable interested professionals to gain arigorous and comprehensive understanding of the field of strategic alliances.Management Dynamics in Strategic Alliances contains contributions by leading scholars in the field of strategic alliance research. The12 chapters in this volume cover a number of significant topics relating to the management of strategic alliances. The chapters discussboth the broader issues, such as governance structure choice, dynamics of alliance conditions, co-evolutionary dynamics, learningdynamics, and the management of internal tensions, and the more focused problems of controls in interfirm settings, dilemmas ofcooperation, value creation in alliance portfolios, and ...
Mark Herjervic Strategic Alliances. Creating Growth Opportunities in the International Market Mark Herjervic Strategic Alliances. Creating Growth Opportunities in the International Market Новинка

Mark Herjervic Strategic Alliances. Creating Growth Opportunities in the International Market

4202 руб.
Research Paper (postgraduate) from the year 2010 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: A, The University of Liverpool, language: English, abstract: The research describes the process of strategic alliance and its impact on the global marketplace. Strategic Alliance has evolved as an essential tool for the corporate sector to reduce the pressure of competition and create a sustainable competitive advantage in the marketplace. The researcher has tried to explain the process of creating an alliance and has chosen the case of Shaca Construction and Urban Fabrik, construction companies for evaluating the above assertion. The researcher has gathered relevant primary and secondary resources for understanding the past developments of the process and compares them with the present situation. The researcher has used a suitable research methodology for evaluating the research aims and objectives. The researcher evaluated that the strategic alliance helps the firm in amalgamating their resources build better construction services to their customers. The alliance process expands the reach of the firms to a larger consumer base and strengthens the company resources against the competition. However, there are some pitfalls in the process of strategic alliance. The organisations must ensure that they have the capability to achieve the objective set by the alliance and trust each other regarding management and financ...
Markus Baum, Jörg Dickerboom, Marco Hackstein Business Simulation Markus Baum, Jörg Dickerboom, Marco Hackstein Business Simulation Новинка

Markus Baum, Jörg Dickerboom, Marco Hackstein Business Simulation

3139 руб.
Template, Example from the year 2010 in the subject Business economics - Operations Research, The University of Surrey (School of Management), language: English, abstract: AbstractBusiness simulation is simulation used for business training or analysis. It can be scenario-based or numeric-based. Most business simulations are used for business acumen training and development. Learning objectives include: strategic thinking, financial analysis, market analysis, operations, teamwork and leadership (WIKIPEDIA).The authors participated in a simulation. The results and mistakes are discussed in this presentation. The authors also discuss the theoretical foundations. This book contains the presentations illustrated and supplemented by explanatory texts.Content1. Team Organisation2. Environmental and internal strategic analysis3. Strategic brief4. Strategy review5. Internal control system6. Financial analysis7. ConclusionKeywordBusiness simulation, reflection report, automotive industry, Team Organisation, Environmental and internal strategic analysis, strategic brief, strategy review, internal control system, financial analysis, conclusion, leadership, teamwork, storming, norming, forming, performing, PESTEL, Porter diamond, Porters five forces, start up, market penetration, profitability, new products, relaunch, R&D, KPI, Product portfolio and target markets, SOWT, marketing mix, 4 P, Product, Price, Promotion, Place, Plan, Results, Lessons learned, miscommunication, communicat...
Melvin Prince, Constantinos-Vasilios Priporas Market Sensing Today Melvin Prince, Constantinos-Vasilios Priporas Market Sensing Today Новинка

Melvin Prince, Constantinos-Vasilios Priporas Market Sensing Today

4464 руб.
The concept and framework of market sensing was introduced by George Day more than 20 years ago into the strategic marketing literature-especially the philosophy of the market-driven organization. Market sensing can be considered an expression of a company's capabilities to scan the external environment. It does this by using real time data and intelligence to understand business or uncertain changes, to meet the current and future needs of the market, increase customer value, and outperform competitors. Market sensing enables managers to resist complacency, as well as to exploit opportunities and to design appropriate competitive strategies in order to remain successful in today's uncertain, rapidly changing, and hypercompetitive market. Market Sensing Today is essential reading in the marketing discipline, given the rapidly escalating innovative developments in market sensing techniques. This book of essays by acknowledged experts in the field fills an important knowledge gap and provides a realistic basis for strategy. It is replete with real-life examples of market sensing that illustrate actionable ideas for immediate impact that will improve organizational learning and accelerate growth.
Viktoria Arnold The development of an international marketing strategy for ZEVIA on the Soft-Drink market in Germany Viktoria Arnold The development of an international marketing strategy for ZEVIA on the Soft-Drink market in Germany Новинка

Viktoria Arnold The development of an international marketing strategy for ZEVIA on the Soft-Drink market in Germany

5964 руб.
Bachelor Thesis from the year 2016 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 9,2, , language: English, abstract: This thesis represents an in-depth market insight on the German beverage market for the American company Zevia. Considering the theoretical background particularly focusing on the issue of standardization or adaptation of an international marketing strategy, the author suggests in the event of entering the German market to especially adapt 3 out of the 4 marketing mix elements, namely price, promotion and place. Special attention should be drawn to an alteration of Zevia's promotion and price policies. However, the German beverage market constitutes a tough external environment for the realization of a market penetration and awareness creation for Zevia's soft drink. Overall the German market can be described as saturated, diversified and one conferring high bargaining power to supermarkets. All these factors represent an obstacle for Zevia to enter this market, despite the German food and beverage industry being highly receptive to new and innovative products. This openness derives from the trend detected in Germany (and globally) towards the increased request for health and wellness products. However apparently despite this trend the German market for low calorie lemonades is declining and the perception of stevia as a sweetener is rather negative. These facts have also been proven i...
Timo Göhlich The Performance Effects of Mergers within the German Cooperative Banking Sector Timo Göhlich The Performance Effects of Mergers within the German Cooperative Banking Sector Новинка

Timo Göhlich The Performance Effects of Mergers within the German Cooperative Banking Sector

4214 руб.
Master's Thesis from the year 2012 in the subject Business economics - Banking, Stock Exchanges, Insurance, Accounting, grade: 8, University of Twente (School of Management and Governance), language: English, abstract: In the following thesis I examine the performance effects of merger within the German cooperative banking sector on the basis of agency, synergy and market power related changes. Furthermore, from a strategic management perspective the role of strategic similarities is analyzed. Performance enhancing effects are found from a synergy and market power theory perspective in terms of a reduction in interest costs. Furthermore, problems with synergy gains in the area of personnel costs are discovered. These are so serious that they have hampered a significant change in overall bank performance. A change in market power is also measured in terms of a significant increase in other operating income. It is not possible to detect any significant change in agency related costs. Further, I describe that strategic similarities and size differences are not leading to increased profitability. Instead, differences in diversity of earnings are found to be performance enhancing. Therefore, the previously described increase in other operating income can also be facilitated by economies of scope: services that are originally only provided to the customers of one bank are in the post-merger period provided to the united institute's combined customer base.
Sandra Burgemeister Market analysis Sandra Burgemeister Market analysis Новинка

Sandra Burgemeister Market analysis

2064 руб.
Seminar paper from the year 2003 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 80%, Swinburne University of Technology, Melbourne (MBA Program), course: Strategic Marketing, 19 entries in the bibliography, language: English, abstract: This market analysis is prepared to learn about the specific methodologies required to conduct a sound market analysis for a self-selected market segment. For this purpose, a hypothetical virtual business that serves as a gathering place for Australian breakfast or fresh bread lovers and bakeries has been created. To prove the profitably of this potential opportunity, influencing factors within the Australian baking industry as well as the ecommerce industry are researched.According to Cravens (2000), it is essential to gain an understanding of the market to become market driven. Therefore, the first part of this analysis is often referred to as the PEST analysis, which identifies the external factors that influence the baking and ecommerce industry and thus change the size and composition of the market overtime.The second part is concerned with obtaining internal information about the baking and ecommerce industry, its customers, suppliers, and direct and indirect competitors. The assessment of both the internal and external forces that drive the market, lead to the definition of the critical success factors for this virtual venture. A summary of the findings is then given thr...
Mona Chung, Bruno Mascitelli Dancing With The Dragon. Doing Business With China Mona Chung, Bruno Mascitelli Dancing With The Dragon. Doing Business With China Новинка

Mona Chung, Bruno Mascitelli Dancing With The Dragon. Doing Business With China

4514 руб.
The concept and framework of market sensing was introduced by George Day more than 20 years ago into the strategic marketing literature-especially the philosophy of the market-driven organization. Market sensing can be considered an expression of a company's capabilities to scan the external environment. It does this by using real time data and intelligence to understand business or uncertain changes, to meet the current and future needs of the market, increase customer value, and outperform competitors. Market sensing enables managers to resist complacency, as well as to exploit opportunities and to design appropriate competitive strategies in order to remain successful in today's uncertain, rapidly changing, and hypercompetitive market. Market Sensing Today is essential reading in the marketing discipline, given the rapidly escalating innovative developments in market sensing techniques. This book of essays by acknowledged experts in the field fills an important knowledge gap and provides a realistic basis for strategy. It is replete with real-life examples of market sensing that illustrate actionable ideas for immediate impact that will improve organizational learning and accelerate growth.
Katja Steinhauser Analysis of International Business Strategies in the Retail Industry Katja Steinhauser Analysis of International Business Strategies in the Retail Industry Новинка

Katja Steinhauser Analysis of International Business Strategies in the Retail Industry

3302 руб.
Bachelor Thesis from the year 2017 in the subject Business economics - Business Management, Corporate Governance, grade: 1,0, University of Applied Sciences Kempten, language: English, abstract: The focus of the present study is to analyze which specific strategic preferences retailers pursue in the scope of their internationalization process. Furthermore, it is examined which strategies are most suitable to achieve foreign success. This occurs in regard of the food-/ near-food and the non-food retail branch. In the concrete context this research considers the basic strategic orientation of internationally active retail firms. In addition, the relation to the successful implementation of the market entry, as well as the market operation with regard to the marketing concept is investigated.
Liza Kohl Strategische Herausforderungen und moderne Managementansatze fur ein global agierendes Modeunternehmen Liza Kohl Strategische Herausforderungen und moderne Managementansatze fur ein global agierendes Modeunternehmen Новинка

Liza Kohl Strategische Herausforderungen und moderne Managementansatze fur ein global agierendes Modeunternehmen

2927 руб.
Bachelorarbeit aus dem Jahr 2012 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media, Note: 2, Hochschule Fresenius; Köln, Sprache: Deutsch, Abstract: In general the upcoming globalization, the integration of web 2.0 into the consumer's daily life and the financial crisis result in new challenges for the economic behavior in every sector. Fashion companies also have to face new challenges today, as a good product does not sell itself, so the sector has to use innovative methods to be successful in the market. Possible starting points for global acting fashion companies, with which help they can face these new challenges shall be displayed in the following text.At first the problem at the actual situation is shown. This includes the market conditions, the global market analysis and the increasing competition. Facing the changes of the customer`s needs, the fashion sector meets different chal-lenges. Afterwards a detailed view of the basic strategic challenges in the fashion sector will be pointed out, which includes financing the company, results of the demographic change, how relevant the creating of a strong brand is, the customers' needs as a basic marketing method, taking over the corporate social responsibility wanted by the customers, up to the resulting risks and potentials of web 2.0.These strategic challenges are the basis for the following view on selected, effective, efficient and modern strategic management approaches ...
Markus Baum, Marco Hackstein, Marcel Mehling Strategic Marketing Markus Baum, Marco Hackstein, Marcel Mehling Strategic Marketing Новинка

Markus Baum, Marco Hackstein, Marcel Mehling Strategic Marketing

1777 руб.
Scientific Essay from the year 2009 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, The University of Surrey (School of Management), language: English, abstract: Assessment of why the Sony Walkman brand lost out to iPod in terms of its position and level of demand in the marketplaceCompanies studied:Apple and SonybyMarkus B. BaumMarco HacksteinMarcel MehlingAbstract: The managing director of Sony, Japan has asked a report based upon an assessment of why his Sony Walkman brand lost out to iPod in terms of its position and level of demand in the marketplace. This analysis provides analysis such as SWOT and different position mapping or other techniques, which will lead to an understanding of the reasons the iPod product has remained strong over the past few years. The strategic implications will also discussed as well an recommendations as to the future direction and improvement of Sony personal player products.Keywords: Sony, Apple, Ipod, Iphone, analysis, SWOT, position mapping, strategy, strategic implications, market analysis, macro environmental, PEST, market profile, key factors of success integrated system, repositioning strategy, marketing mix, promotion, product, price, place, 4P, survey, Porter's Generic Strategies,
Nadine Pahl, Anne Richter SWOT Analysis. Idea, Methodology And A Practical Approach. Nadine Pahl, Anne Richter SWOT Analysis. Idea, Methodology And A Practical Approach. Новинка

Nadine Pahl, Anne Richter SWOT Analysis. Idea, Methodology And A Practical Approach.

3014 руб.
Research Paper (undergraduate) from the year 2007 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,3, University of Applied Sciences Berlin, course: Marketing, language: English, abstract: Due to strong competition and a continuous market change, most companies engage in strategic planning today to become or stay competitive in the long run.Strategy is all-embracing. Strategy has to capture internal and external aspects, that means to comprise competencies and market opportunities. Strategy has to keep in view the own company, the customers and the competitors.The challenge is to create customer values and competitive advantages to assure benefits and growth. As a result, the starting point of every strategic decision demonstrates the recognition and the analysis of the company's current situation containing a high variety of parameters. These parameters are generally defined by the company's influence into internal and external parameters. However, the understanding of the company's situation is only defined in absolute by analysing parameters and its bilateral dependencies. Therefore, the combination of the company's internal factors and the external environmental circumstances presents the basis for the strategy development and the resulting organisational marketing goals and application of the marketing instruments.The SWOT analysis is a strategic planning tool used to evaluate the Strengt...
Wayne McDonell The FX Bootcamp Guide to Strategic and Tactical Forex Trading Wayne McDonell The FX Bootcamp Guide to Strategic and Tactical Forex Trading Новинка

Wayne McDonell The FX Bootcamp Guide to Strategic and Tactical Forex Trading

5328.66 руб.
A straightforward guide to trading today's dynamic Forex market Written by Wayne McDonell, the Chief Currency Coach at FX Bootcamp, this book shows readers how to successfully trade the Forex market on their own. FX Bootcamp's Guide to Strategic and Tactical Forex Trading skillfully explains how to combine popular technical indicators to formulate a comprehensive market strategy. Readers will then learn how to focus on using this information to create a tactical trading plan–one that will help them pull the trigger to get in and out of a trade. Along the way, McDonell takes the time to discuss the various challenges a Forex trader faces, such as greed, fear, loss, and isolation. As a Forex trader and educator of traders, Wayne McDonell knows what it takes to make it in the competitive world of Forex. And with FX Bootcamp's Guide to Strategic and Tactical Forex Trading he shows readers how.
Carmen de la Cruz Iglesias Zara. An analysis of market-orientated supply chain management in the retail fashion industry Carmen de la Cruz Iglesias Zara. An analysis of market-orientated supply chain management in the retail fashion industry Новинка

Carmen de la Cruz Iglesias Zara. An analysis of market-orientated supply chain management in the retail fashion industry

1952 руб.
Bachelor Thesis from the year 2009 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,0, University of Hull, language: English, abstract: This paper has been developed to investigate how market orientation is aligned to supply chain management and thus, leverages a company's success. Answers were sought examining Zara, a strategic unit in the apparel Industria de Diseño Textil (Inditex) Group, which has widely been acknowledged as being a paradigmatic example of a leader in the fast fashion industry. Hereby, Zara's unique business model is investigated as well as its market-orientated approach that affects all scopes of its vertically integrated value chain. Finally, this report gives conclusions and an outlook while referring to the evaluated results.
Miriam Mennen Private label brands are a threat for high value manufacturer.s brands such as Charmin. Miriam Mennen Private label brands are a threat for high value manufacturer.s brands such as Charmin. Новинка

Miriam Mennen Private label brands are a threat for high value manufacturer.s brands such as Charmin.

5327 руб.
Master's Thesis from the year 2007 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1.0, University of Sunderland, language: English, abstract: This research project presents the outcomes of a case study analysis of Procter and Gamble's operations in the disposable paper industry, focussing on consumer buying behaviour, branding and pricing as strategic elements in marketing. The dynamics of the industry, as well as challenges faced by manufacturers towards the growing threat of private label brands will be outlined. Procter & Gamble, founded in 1837 is a global manufacturer of consumer goods operating in more than 80 countries with over 110,000 employees. It started its operation in Germany in1960 and is ranked third in the disposable paper industry regarding market share. After introducing the nature of consumer behaviour, and its linkage to Procter & Gamble's strategic marketing activities, an extensive literature review will be given. The research topic is put in a conceptual and theoretical context by examining literature about the strategic, the operational dimension relevant to this piece of work. The author defined the appropriate methodology and research design, necessary to achieve the research objectives of this study.Firstly, strategic marketing changes and the dynamics of the disposable paper industry were critically analysed based on secondary data. Secondly, the gathered prima...
William Putsis Compete Smarter, Not Harder. A Process for Developing the Right Priorities Through Strategic Thinking William Putsis Compete Smarter, Not Harder. A Process for Developing the Right Priorities Through Strategic Thinking Новинка

William Putsis Compete Smarter, Not Harder. A Process for Developing the Right Priorities Through Strategic Thinking

1598.6 руб.
How to compete in the right space for greater profitability and growth The Internet, mobile technology, the ubiquity of information and the availability of big data have dramatically increased the speed and impact of success and failure. Companies today know that they must be competitive, but precisely where, and more importantly how, to compete is not always easy to identify—until now. Compete Smarter, Not Harder explains how to prioritize market opportunities so that a company's strengths in one area can be leveraged across multiple markets. Using cutting-edge academic research and extensive industry practice, author William Putsis outlines the strategic decisions needed to determine which space provides the best margins, overall profitability, and growth potential. Details a step-by-step process for strategic prioritization, from strategic market selection to the tactics of execution, providing competitive advantage across markets Written by Doctor William Putsis, a professor of marketing, economics, and business strategy at the University of North Carolina at Chapel Hill, who has consulted and led executive development efforts with leading companies throughout the world Prioritize with conviction. Make absolutely sure that all of your hard work goes toward the right space.
Mo Elnadi Global Strategic Management - Outsourcing in Domestic Electronics Industry Mo Elnadi Global Strategic Management - Outsourcing in Domestic Electronics Industry Новинка

Mo Elnadi Global Strategic Management - Outsourcing in Domestic Electronics Industry

1577 руб.
Examination Thesis from the year 2010 in the subject Business economics - Business Management, Corporate Governance, grade: 78/100, The University of Surrey (Business School), course: MBA - Global Strategic Management - Microsoft global outsourcing strategy, language: English, abstract: In today's global market, competition has become a race to acquire skills and competencies as well as a battle for market position especially in the domestic electronics industry where companies increasingly compete on responsiveness and flexibility, placing a premium on first-mover advantages.(Bryce et al., 1998)According to Slack, strategic decisions and tactics aimed at maintaining profitability and growth are derived from a firm's capabilities, resources and processes. (Slack et al., 2009b).Improving those performance drivers leads to competitive advantages that are significant in winning and maintaining customers, while gaining more business to the firm. (Slack et al., 2009a).Porter believes that a firm can outperform its rivals if it can establish a difference that it can preserve. This could be through delivering greater value to its customers or creating value at a lower cost, or both. Such differentiation arises from the choice of strategic objectives and how activities are performed better than rivals across the value chain. (Porter, 1996a)Each company decides on which performance building blocks (Figure 1) they wish to excel at to deliver a unique mix of value, and how to con...
Christelle Camman Supply Chain Management and Business Performance. The VASC Model Christelle Camman Supply Chain Management and Business Performance. The VASC Model Новинка

Christelle Camman Supply Chain Management and Business Performance. The VASC Model

9742.7 руб.
Against this current trend of low growth and high uncertainty, business directors must work with their shareholders to set strategic objectives and define business models. The great number of possible strategies makes this type of management very complex, and the actual deployment of strategic choices is often limited by a lack of overall coherence within the organization. This problem calls for an appropriate and renewed response. In strategic management today, a closer, permanent dialogue is needed between operational and financial performance. Based on a supply chain approach, the Value Added Supply Chain (VASC) model focuses on driving operational performance, but aims to achieve a greater and more dynamic integration between these two dimensions of the company's value creation.
Md. Rajibul Hasan Strategies For Responsible Business Md. Rajibul Hasan Strategies For Responsible Business Новинка

Md. Rajibul Hasan Strategies For Responsible Business

2714 руб.
Seminar paper from the year 2011 in the subject Business economics - Business Management, Corporate Governance, grade: Distinction, University of Lincoln, course: Masters of Business Administration, language: English, comment: This paper achieved distinction marks. , abstract: It is argued by several scholars that Corporate Social Responsibility (CSR) is considered by corporations as strategic for the business because of its contribution to financial performance (Barnett, 2007; Orlitzkyetal., 2003) or to market value (Mackey et al, 2007). Recent studies find it wiser for the firm to act strategically with regard to CSR activities and suggest using the same frame work that guides their core business choices in order to make CSR a source of competitive advantage for the firm (Maxfield, 2008). The stake holder model of strategic management, the inclusion of social demands as strategic issues, as well as suggestions of more general ways in which CSR Programmers can create strategic benefits for the Organization have been included in attempting to integrate the concepts of CSR and corporate strategy (Burke and Logsdon, 1996; Carroll et al, 1987;Galbreath, 2006). In this essay, the author will analyse and discuss the main issues which are needed to consider when managing strategic change in the context of CSR by using the example of different organizations. Moreover, the main issues will be explored and criticised within the context of strategic change and CSR. Furthermore, it will ...
Duncan Angwin The Strategy Pathfinder. Core Concepts and Live Cases Duncan Angwin The Strategy Pathfinder. Core Concepts and Live Cases Новинка

Duncan Angwin The Strategy Pathfinder. Core Concepts and Live Cases

3663.45 руб.
Real-world strategic management practice in an interactive micro-case format The Strategy Pathfinder presents an innovative, dynamic guide to strategic thinking and practice. Using real-world case examples from companies like Apple, the BBC, Hyundai, LEGO, McDonalds, Nike and SpaceX to illustrate critical concepts, this book enables readers to actively participate in real-world strategy dilemmas and create their own solutions. Strategy Pathfinder’s ‘live’ micro-cases provoke discussion about business models, value creation, new ventures and more, while its complimentary instructional content introduces you to the best ‘classic’ and new tools of strategic management. Rather than passively reproducing past and current ideas, Strategy Pathfinder encourages strategic thinkers to learn by doing. The book is designed to help the reader to develop a clear understanding of key concepts while shifting your thought processes towards real strategic action and innovation by enabling you to: Use strategy theories and frameworks to engage in analytical and creative discussions about key strategic issues facing real companies today Form strategic views for yourself, and test them against the views of others Effectively make and communicate recommendations based on solid strategic analysis that stand up to scrutiny from multiple stakeholders Become an active producer of new strategic ideas rather than a passive receiver of past wisdom This third edition has been updated with new chapters and cases to reflect the latest, cutting-edge issues in strategic thinking and practice. And the updated companion website offers students, instructors and managers more resources to facilitate understanding, interaction and innovation. As an active learning experience, The Strategy Pathfinder 3rd Edition engages the reader in the work of strategy practitioners. By arming you with the empirical research you need, and the best strategic management theories and frameworks to better analyse situations you're likely to encounter or already facing in your career, The Strategy Pathfinder teaches you how to improve your strategic thinking and practice, and develop your own strategic pathways for the future.
Jörg Ziesak Wii Innovate. How Nintendo created a New Market through the Strategic Innovation Wii Jörg Ziesak Wii Innovate. How Nintendo created a New Market through the Strategic Innovation Wii Новинка

Jörg Ziesak Wii Innovate. How Nintendo created a New Market through the Strategic Innovation Wii

5389 руб.
Bachelor Thesis from the year 2009 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,3, University of Applied Sciences Bielefeld, language: English, abstract: In the year 2009, Nintendo was placed fifth in the BusinessWeek's ranking of the world's most innovative companies. This confirms Nintendo's significant rearrangement into an innovative design powerhouse that redefined the predominant business value factors of the video game industry. However, a few years ago no analyst would have anticipated that Nintendo would develop in this direction. Until the mid-1990s, the global home video game console industry was dominated by Nintendo, a Japanese video game hardware and software manufacturer. Rivalry in this industry only marginally existed. This changed when Sony entered the market in 1994. By offering a console that was technologically superior, Sony outperformed the then-Nintendo console. Thereby new challenges arose for the Japanese company. Nintendo lost its long lasting market leadership to the new entrant. Despite several trails to recapture market leadership during the end-1990s, Nintendo was stuck in second place. Instead of regaining market share, the opposite was the case when Microsoft, a computer software giant, joined the market in 2001. Nintendo's market share slipped dramatically because they were not able to keep up the technological progress of its competitors. The former marke...
Stuart Jackson E. Where Value Hides. A New Way to Uncover Profitable Growth For Your Business Stuart Jackson E. Where Value Hides. A New Way to Uncover Profitable Growth For Your Business Новинка

Stuart Jackson E. Where Value Hides. A New Way to Uncover Profitable Growth For Your Business

3436.98 руб.
Where Value Hides introduces the Strategic Market Positioning theory, which accurately reveals a company’s true health based on factors like market share. SMP helps your business define its markets, measure the real value of those markets, and correct bad assumptions. This book uses real-life examples to explain how to use SMP to directly and positively impact corporate health and profits.
Bill Nissim Brand Triad. Toolbox for Strategic Brand Assessment and Repositioning Bill Nissim Brand Triad. Toolbox for Strategic Brand Assessment and Repositioning Новинка

Bill Nissim Brand Triad. Toolbox for Strategic Brand Assessment and Repositioning

1277 руб.
Organizations of all kinds forge their brand's strategic trajectory on a daily basis, whether consciously or unintentionally. This occurs through deliberate planning and execution, chastening of market fads, or response to a competitive threat. Whatever the root cause, a direction emerges and the consequences unveil themselves somewhere along the brand's journey. The primary value of the Brand Triad Model is that of a strategic assessment and repositioning tool for business managers and marketers alike. This is, by no means, a "silver bullet" axiom for all business ailments. The real value lies in the discovery and recognition process to uncover your brand's current state. In a world that moves at breakneck speeds, parsing out time to step back and take stock of your business and future direction is not only important, but healthy.
Philipp Malik Value Creation in BRIC countries Philipp Malik Value Creation in BRIC countries Новинка

Philipp Malik Value Creation in BRIC countries

8514 руб.
Valuation and the term value always were disputable issues in financial world. Different types of value, different techniques of value estimation, plenty of factors influencing value are the main issues of financial articles in various respectable financial magazines. Recent financial crisis increased the intense around these issues in all over the world and brought new momentum to the question on how reliable market value reflects real (fundamental) value of companies, what makes this value increase or decrease etc. This paper is focused on the defining the level of influence by fundamental value of company on its market value in BRIC countries. And as a basis for fundamental valuation the Residual Income Model was taken complemented by the value of intangible assets, whose role in value creation is raising in XXI century.
Carl Botan H. Strategic Communication Theory and Practice. The Cocreational Model Carl Botan H. Strategic Communication Theory and Practice. The Cocreational Model Новинка

Carl Botan H. Strategic Communication Theory and Practice. The Cocreational Model

3503.68 руб.
A guide to strategic communication that can be applied across a range of subfields at all three levels—grand strategic, strategic, and tactical communication Communication is a core function of every human organization so when you work with communication you are working with the very core of the organization. Written for students, academics, and professionals, Strategic Communication Theory and Practice: The Cocreational Model argues for a single unified field of strategic communication based in the three large core subfields of public relations, marketing communication, and health communication, as well as strategic communicators working in many other subfields such as political communication, issues management, crisis communication, risk communication, environmental and science communication, social movements, counter terrorism communication, public diplomacy, public safety and disaster management, and others. Strategic Communication Theory and Practice is built around a cocreational model that shifts the focus from organizational needs and the messages crafted to achieve them, to a publics-centered view placing publics and their ability to cocreate new meanings squarely in the center of strategic communication theory and practice. The author—a noted expert in the field—outlines the theories, campaign strategies, common issues, and cutting edge challenges facing strategic communication, including the role of social media, ethics, and intercultural strategic communication. As the author explains, the term «strategic communication» properly refers only to the planned campaigns that grow out of research and understanding what publics think and want. This vital resource answers the questions of whether, and how, strategic-level skills can be used across fields, as it: Explores the role of theory and the cocreational meta-theory in strategic communication Outlines ethical practices and problems in the field Includes information on basic campaign strategies Offers the most recent information on risk communication, preparedness and terrorism communication, and employment in strategic communication Redefines major concepts, such as publics, from a cocreational perspective
Anoynm Strategic management analysis of adidas. Conditions in the sports equipment industry and available resources Anoynm Strategic management analysis of adidas. Conditions in the sports equipment industry and available resources Новинка

Anoynm Strategic management analysis of adidas. Conditions in the sports equipment industry and available resources

2314 руб.
Seminar paper from the year 2011 in the subject Business economics - Operations Research, grade: 2,0, Ashcroft International Business School Cambridge (Anglia Ruskin University), course: Strategic Management, language: English, abstract: This paper aims to evaluate conditions in the market environment in which adidas operates. Not only the sports equipment industry itself - the micro environment - is looked at, but also the wider macro environment. Additionally, adidas' critical success factors are outlined, its resource capabilities are evaluated, highlighting threshold and unique resources, and the company's core competences are specified. Using a SWOT analysis, conclusions are drawn by assessing how well the strategic capabilities of adidas fit the environmental factors relevant to the company.
Mohsen Shirani Strategy Creation and Change - Dell Corporation Mohsen Shirani Strategy Creation and Change - Dell Corporation Новинка

Mohsen Shirani Strategy Creation and Change - Dell Corporation

1789 руб.
Research Paper (postgraduate) from the year 2010 in the subject Business economics - Business Management, Corporate Governance, grade: 5/5, Chalmers University of Technology Foundation Göteborg, language: English, abstract: This research project is based on a study made on Dell Computer Corporation. The task given is to assume the role of advisors to the CEO. The first step to take is to analyze the market situation for the company and also investigate the competition. Afterwards in order to understand the organizational characteristics and capabilities SWOT and TOWS analysis are implemented. Based on the above tools the key problem area which Dell Inc is facing is recognized. Mostly based on TOWS analysis the possible strategic alternatives are connected to the problem areas.Furthermore with using company's vision, mission and tools such as Scenario planning and Ranking options the highest priority strategy is chosen.
Sebastian Becker International Strategies of the Food Retail Industry Sebastian Becker International Strategies of the Food Retail Industry Новинка

Sebastian Becker International Strategies of the Food Retail Industry

3352 руб.
Bachelor Thesis from the year 2008 in the subject Business economics - Trade and Distribution, grade: 1, European Business School London / Regent's College, language: English, abstract: This research is concerned with the evaluation of factors that contribute towards sustainable competitive advantage in the food retail sector in China. Increasing globalisation encounters problems to market particularities from the macro and micro point of view. This research emphasises on the evaluation of political, economical, social, technological, ecological, and legal factors, the market attractiveness based on the bargaining powers of buyers and suppliers, the transformation of resources into capabilities, and the creation of value along the supply chain of key international market players.The research is undertaken on the bases of cutting edge literature, articles, and journals. It is enriched by the use of primary research in the form of an interview with the general manager of Metro Cash & Carry, the world's largest self service food and non food retailer.Contemporary studies have been conducted through online sources.The contributing factors for a successful strategic alignment in China are economies of scale and scope. This has been gathered from the analysis and encompasses t the product range and the store format adaptability and excellent procurement logistics with regards to strong supplier relationship management. The store format adaptability arises from excellent...
Frank Evans C. Valuation for M&A. Building Value in Private Companies Frank Evans C. Valuation for M&A. Building Value in Private Companies Новинка

Frank Evans C. Valuation for M&A. Building Value in Private Companies

6327.78 руб.
Discover the tools necessary to determine what your company's value is, what drives its value, and how to enhance that value during an M&A transaction. The only book to focus on valuation specifically for mergers and acquisitions, Valuation For M&A: Building Value in Private Companies, Second Edition lays out the steps for measuring and managing value creation in privately held businesses. This groundbreaking work led directly to authors Chris M. Mellen and Franck C. Evans being named the joint 2010 AM&AA Middle Market Thought Leader of the Year by the Alliance of Merger & Acquisition Advisors, and its thorough overview of the subject: Recognizes a company as an investment and explains how to manage that value to maximize shareholder returns, focusing on returns, risks, and capital invested Explains investment or strategic value versus fair market value and provides a document request checklist; sample interview questions; and formats for adjusting financial statements, developing discount rates, the computation of net cash flow; and a valuation reconciliation form Includes a comprehensive case study to illustrate concepts and calculations Now covers fair value accounting and the impact of SFAS Nos. 141, 142, and 157 and their IFRS counterparts, intangible asset valuation techniques, exit planning, international M&As, and venture backed/early stage companies Showing corporate executives as well as M&A professionals and business appraisers how to value privately-held businesses for merger and acquisition purposes, this book helps investors, executives, and their advisors determine the optimum strategy to enhance both market value and strategic value to maximize return on investment.
Philip Bromiley The Behavioral Foundations of Strategic Management Philip Bromiley The Behavioral Foundations of Strategic Management Новинка

Philip Bromiley The Behavioral Foundations of Strategic Management

9591.58 руб.
This book argues persuasively that a behavioral perspective offers the best foundation for strategic management scholarship. This book presents a focused approach to strategic management theory. Outlines the basics of a behavioral approach to strategic management. Examines assumptions of rationality and equilibrium and the problems they create. Considers how a behavioral approach relates to a number of conventional approaches.
Cheryl Frank The Phoenix Paradigm Cheryl Frank The Phoenix Paradigm Новинка

Cheryl Frank The Phoenix Paradigm

3052 руб.
The Phoenix Paradigm is all about recharging your business operations and adding value to your company. Mid-market companies can benefit financially and personally by outsourcing non-core business functions to a third-party expert. This straightforward guide describes the outsourcing process and how to use it as a strategic business tool.
Hans TenDam The Long View Hans TenDam The Long View Новинка

Hans TenDam The Long View

4227 руб.
Strategic thinking rather than strategic planning is the key to sustainable success. Strategy involves a broader look, a deeper analysis and a longer time-frame. Strategic thinking is about considering the consequences of developments and possible developments, of actions and possible actions, on the success, prosperity and continuity of people, organizations or communities. And it is about the kind of success, prosperity and continuity that we seek. This study explores strategic thinking on the basis of strategy literature and cognitive psychology. It reviews studies of how strategic decision-makers operate, including the military. It helps to recognize strategic thinking ability in individuals, to teach strategic thinking and to foster it in those at the helm: directors, executives, commanders and public administrators.
Alston Farnum K. Creating Your Strategic Plan. A Workbook for Public and Nonprofit Organizations Alston Farnum K. Creating Your Strategic Plan. A Workbook for Public and Nonprofit Organizations Новинка

Alston Farnum K. Creating Your Strategic Plan. A Workbook for Public and Nonprofit Organizations

3996.49 руб.
Creating and Implementing Your Strategic Plan is the companion workbook to Bryson's landmark book, Strategic Planning for Public and Nonprofit Organizations, a step-by-step guide to putting strategic planning into effect. Using revised, easy-to-understand worksheets, the authors provide clear instructions for creating a strategic plan tailored to the needs of the individual organization. With more material on stakeholder analysis, visioning, strategic issue identification, and implementation, this new edition is the best resource for taking leaders, managers, and students through every step of the strategic planning process.
Odiljon Abdurazzakov Role Of Strategic Vision In Determining Company Success Odiljon Abdurazzakov Role Of Strategic Vision In Determining Company Success Новинка

Odiljon Abdurazzakov Role Of Strategic Vision In Determining Company Success

8227 руб.
This book is designed to help future business leaders to understand the importance of a strategic vision. It is based on analysis of a research conducted in Azerbaijan involving about 100 businesses. The book explains important factors that business executives must consider in crafting the company's strategic plan. Examples in the book illustrate how effective strategic vision can help businesses achieve their strategic and financial goals. The author explains the importance of blue ocean strategy in developing a strategic plan of the company. The examples of how blue ocean strategy is effectively implemented in various sectors including academic institutions and the government sectors show the relevance of the strategy in all sectors. The book concludes by emphasizing the importance of properly communicating the strategic vision to internal and external stakeholders.
Strategic Alliances in a Globalizing World Strategic Alliances in a Globalizing World Новинка

Strategic Alliances in a Globalizing World

6414 руб.
A volume in Research in Strategic AlliancesSeries Editor T. K. Das, City University of New YorkStrategic Alliances in a Globalizing World is a volume in the book series Research in Strategic Alliancesthat will focus on providing a robust and comprehensive forum for new scholarship in the field of strategicalliances. In particular, the books in the series will cover new views of interdisciplinary theoreticalframeworks and models, significant practical problems of alliance organization and management, andemerging areas of inquiry. The series will also include comprehensive empirical studies of selectedsegments of business, economic, industrial, government, and non-profit activities with wide prevalence ofstrategic alliances. Through the ongoing release of focused topical titles, this book series will seek todisseminate theoretical insights and practical management information that will enable interestedprofessionals to gain a rigorous and comprehensive understanding of the field of strategic alliances.Strategic Alliances in a Globalizing World contains contributions by leading scholars in the field ofstrategic alliance research. The 11 chapters in this volume cover a number of significant topics that speakto the growing role of strategic alliances in a globalizing business world. The chapter topics cover both the broader issues, such as the creation ofcompetitive advantage and expanding into institutionally different countries, and the more focused problems of alliance formatio...
Steven Hunt T. Common Sense Talent Management. Using Strategic Human Resources to Improve Company Performance Steven Hunt T. Common Sense Talent Management. Using Strategic Human Resources to Improve Company Performance Новинка

Steven Hunt T. Common Sense Talent Management. Using Strategic Human Resources to Improve Company Performance

4755.83 руб.
A comprehensive guide to using strategic HR methods to increase company performance. This book explains what strategic human resources means, how it differs from other HR activities, and why it is critical to business performance. It walks through key questions for designing, deploying and integrating different strategic HR processes including staffing, performance management, compensation, succession management, and development. The book also addresses the role of technology in strategic HR, and discusses how to get companies to support, adopt, and maintain effective strategic HR processes. The book includes dozens of illustrative examples of effective and ineffective strategic HR using stories drawn from a range of companies and industries.
David R. McClean Strategic Planning. As Simple as A,B,C David R. McClean Strategic Planning. As Simple as A,B,C Новинка

David R. McClean Strategic Planning. As Simple as A,B,C

2614 руб.
If your organization wants to get better at strategic planning, you could hire expensive consultants eager to charge you as much as they can.Or you could demystify the process by reading this guidebook written by an accomplished businessman and former military strategic planner who explains that strategic planning means doing the right things, which is much different than doing things right.COL David R. McClean (USA, Ret) provides a phased approach with clear and concise advice so you can improve your strategic planning and increase growth. Whether you own a corner sandwich shop or manage a megabank, you can:• Conduct organization assessment to develop a comprehensive strategic plan - realize the vision• Select and lead strategic planning teams - build unit cohesion• Communicate with colleagues and business partners - increase on return• Analyze and execute an effective implementation plan - process improvement
Governance Issues in Strategic Alliances Governance Issues in Strategic Alliances Новинка

Governance Issues in Strategic Alliances

6202 руб.
A volume in Research in Strategic AlliancesSeries Editor: T. K. Das, City University of New YorkGovernance Issues in Strategic Alliances is a volume in the book series Research in Strategic Alliances that focuses on providing a robust and comprehensive forum for new scholarship in the field of strategic alliances. In particular, the books in the series cover new views of interdisciplinary theoretical frameworks and models, significant practical problems of alliance organization and management, and emerging areas of inquiry. The series also includes comprehensive empirical studies of selected segments of business, economic, industrial, government, and non-profit activities with wide prevalence of strategic alliances. Through the ongoing release of focused topical titles, this book series seeks to disseminate theoretical insights and practical management information that should enable interested professionals to gain a rigorous and comprehensive understanding of the field of strategic alliances.Governance Issues in Strategic Alliances contains contributions by leading scholars in the field of strategic alliance research. The 10 chapters in this volume deal with significant issues relating to the governance of strategic alliances. These issues range from governance structure choices under diverse conditions of uncertainty, risks, controls, and resources, to the effects of governance decisions on asset protection, cooperative relationships, internal tensions, and culture manageme...
Matthias Ackermann How to develop a Human Resource Strategic Plan Matthias Ackermann How to develop a Human Resource Strategic Plan Новинка

Matthias Ackermann How to develop a Human Resource Strategic Plan

2102 руб.
Seminar paper from the year 2014 in the subject Business economics - Personnel and Organisation, grade: 1,3, FOM Hochschule für Oekonomie und Management gemeinnützige GmbH, Hochschulstudienzentrum Freiburg, language: English, abstract: The recession in 2008/09 illustrated for some companies the weakness in the marketplace that led to lower company valuations, increased business failures, outsourced businesses of companies, and sell offs of noncore business units. But if the organizations think forward they find opportunities that were not available when business was booming, such as expanding their company through acquisition. Eventually companies always need to look forward to stay competitive, capture market share, and be the first to innovate a new product or service (Mondy 2014, p.115).Organizations use strategic planning as a constantly changing and ongoing process in order to find a competitive advantage. They see the need to diversify and increase variety of goods that are made or sold. At other times companies have the requirement to downsize in response of the external environment or the strategic plan sees integration as their driving force, what means the unified control of a number of successive or similar operations. Therefor strategic planning endeavours to position the organization regarding external environment. Thus strategic planning at all levels of organization is important (Mondy 2014, p.115). To anticipate future business and environmental demands on the...
Lesca Nicolas Strategic Decisions and Weak Signals. Anticipation for Decision-Making Lesca Nicolas Strategic Decisions and Weak Signals. Anticipation for Decision-Making Новинка

Lesca Nicolas Strategic Decisions and Weak Signals. Anticipation for Decision-Making

6474.32 руб.
An increasing number of business executives, managers and political leaders are using the concept of “weak signals” nowadays. There are also an increasing number of people trying to find out exactly what this concept means, as well as when and how to use it. Such questions arise particularly when it comes down to making strategic decisions. To help with these questions, this book defines the concept of the “weak signal” and then demonstrates how it would be useful in relation to strategic decisions, and more precisely in relation to three moments of the strategic decision, i.e.: – The trigger of the strategic decision (what is the trigger, why and when) – The development of the strategic decision – The implementation of the strategic decision
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Real-world strategic management practice in an interactive micro-case format The Strategy Pathfinder presents an innovative, dynamic guide to strategic thinking and practice. Using real-world case examples from companies like Apple, the BBC, Hyundai, LEGO, McDonalds, Nike and SpaceX to illustrate critical concepts, this book enables readers to actively participate in real-world strategy dilemmas and create their own solutions. Strategy Pathfinder’s ‘live’ micro-cases provoke discussion about business models, value creation, new ventures and more, while its complimentary instructional content introduces you to the best ‘classic’ and new tools of strategic management. Rather than passively reproducing past and current ideas, Strategy Pathfinder encourages strategic thinkers to learn by doing. The book is designed to help the reader to develop a clear understanding of key concepts while shifting your thought processes towards real strategic action and innovation by enabling you to: Use strategy theories and frameworks to engage in analytical and creative discussions about key strategic issues facing real companies today Form strategic views for yourself, and test them against the views of others Effectively make and communicate recommendations based on solid strategic analysis that stand up to scrutiny from multiple stakeholders Become an active producer of new strategic ideas rather than a passive receiver of past wisdom This third edition has been updated with new chapters and cases to reflect the latest, cutting-edge issues in strategic thinking and practice. And the updated companion website offers students, instructors and managers more resources to facilitate understanding, interaction and innovation. As an active learning experience, The Strategy Pathfinder 3rd Edition engages the reader in the work of strategy practitioners. By arming you with the empirical research you need, and the best strategic management theories and frameworks to better analyse situations you're likely to encounter or already facing in your career, The Strategy Pathfinder teaches you how to improve your strategic thinking and practice, and develop your own strategic pathways for the future.
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