the art of social selling finding and engaging customers on twitter facebook linkedin and other social networks



Jan Zimmerman Social Media Marketing All-in-One For Dummies Jan Zimmerman Social Media Marketing All-in-One For Dummies Новинка

Jan Zimmerman Social Media Marketing All-in-One For Dummies

1944.13 руб.
The bestselling social media marketing book Marketing your business through social media isn't an option these days—it's absolutely imperative. In this new edition of the bestselling Social Media Marketing All-in-One For Dummies, you'll get comprehensive, expert guidance on how to use the latest social media platforms to promote your business, reach customers, and thrive in the global marketplace. Social media continues to evolve at breakneck speed, and with the help of this guide, you'll discover how to devise and maintain a successful social media strategy, use the latest tactics for reaching your customers, and utilize data to make adjustments to future campaigns and activities. Plus, you'll find out how to apply the marketing savvy you already have to the social media your prospects are using, helping you to reach—and keep—more customers, make more sales, and boost your bottom line. Includes the latest changes to Facebook, Twitter, Pinterest, LinkedIn, YouTube, and more Offers tips for engaging your community and measuring your efforts Explains how to blend social media with your other online and offline marketing efforts Shows you how to leverage data to learn more about your community Don't get left behind! Let this book help you get the most from every minute and dollar you spend on marketing.
Kipp Bodnar The B2B Social Media Book. Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More Kipp Bodnar The B2B Social Media Book. Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More Новинка

Kipp Bodnar The B2B Social Media Book. Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More

1617.41 руб.
Advance your B2B marketing plans with proven social media strategies Learn social media's specific application to B2B companies and how it can be leveraged to drive leads and revenue. B2B marketers are undervalued and under appreciated in many companies. Social media and online marketing provide the right mix of rich data and reduction in marketing expenses to help transform a marketer into a superstar. The B2B Social Media Book provides B2B marketers with actionable advice on leveraging blogging, LinkedIn, Twitter, Facebook and more, combined with key strategic imperatives that serve as the backbone of effective B2B social media strategies. This book serves as the definitive reference for B2B marketers looking to master social media and take their career to the next level. Describes a methodology for generating leads using social media Details how to create content offers that increase conversion rates and drive leads from social media Offers practical advice for incorporating mobile strategies into the marketing mix Provides a step-by-step process for measuring the return on investment of B2B social media strategies The B2B Social Media Book will help readers establish a strong social media marketing strategy to generate more leads, become a marketing superstar in the eye of company leaders, and most importantly, contribute to business growth.
Marsha Collier Social Media Commerce For Dummies Marsha Collier Social Media Commerce For Dummies Новинка

Marsha Collier Social Media Commerce For Dummies

1749.65 руб.
Capture customers and sales with social media commerce Social media commerce is a booming industry. By using social networks in the context of e-commerce transactions, brands large and small are making their products more available and more convenient for customers. This one-of-a-kind guide introduces you to social media commerce and explains how you can use social media to provide better customer service, collect payments online, and build your customer base. Online marketing expert Marsha Collier helps you determine where you have the best opportunity to reach your market, which sites you should integrate with, and much more. Your customers are communicating with each other via social media; making purchasing opportunities available on social media sites adds convenience for your customer and opens up new sales opportunities This step-by-step guide explains social media commerce and shows what you can accomplish Helps you determine the sites where your business should have a presence Demonstrates how customers can help promote your brand as they recommend products and services to others on their social networks Author Marsha Collier is the undisputed expert on eBay and a recognized authority on social media marketing Social Media Commerce For Dummies helps you offer your customers better service while giving them the opportunity to share information about your product with their social media contacts.
Marsha Collier Facebook and Twitter For Seniors For Dummies Marsha Collier Facebook and Twitter For Seniors For Dummies Новинка

Marsha Collier Facebook and Twitter For Seniors For Dummies

1620 руб.
New to social media? This easy-to-use guide will get you started in no time! Social media is a ton of fun, and this updated guide makes it easy to set up a Facebook or Twitter account to catch up with old friends, communicate with your family, and enjoy your online experience. Printed in large font for easy reading, this book offers hands-on guidance to connecting to the Internet with a computer or mobile device, creating social media accounts and profiles, searching for friends, joining groups, sharing photos and videos, and more. If you're one of the 100+ million seniors using Facebook or other social media sites, this 2nd Edition of Facebook & Twitter For Seniors For Dummies will take you through the entire process setting up your online accounts and taking full control over what you post and see on popular social media sites. It also covers popular sites where you can read and share opinions on entertainment and travel options, view movies and television shows on your computer or mobile device, and even create your own blog. This Second Edition covers new social media options that weren't previously available Take the pain out of working with an Internet service provider, checking e-mail, and staying in touch with your mobile device Make it easy to put your photos on Facebook, create a profile, connect with friends, and add other info Learn how to share the latest updates on Twitter or search for exciting travel destinations on TripAdvisor If you're a senior looking for simple advice on how to use social media sites to strengthen your connection with loved ones—or to reconnect with friends from your past—this hands-on guide has you covered.
Shiv Singh Social Media Marketing For Dummies Shiv Singh Social Media Marketing For Dummies Новинка

Shiv Singh Social Media Marketing For Dummies

1749.65 руб.
The fast and easy way to get the most of out social media marketing Sharing the wisdom of social media voices Shiv Singh and Stephanie Diamond on the latest approaches to social media marketing, Social Media Marketing For Dummies presents the essence of planning, launching, managing, and assessing a social media marketing campaign. In an easy-to-read style that is perfect for time-pressed marketers, this essential guide covers all the newest and time-tested trends in social media, including reaching your audience via mainstream platforms; getting social with existing web properties like a company site, blog, mobile tools, and advertising; making the most of Facebook, Twitter, Google+, LinkedIn, and others; launching a campaign and developing a voice; reaching your audience on key and niche platforms, and embracing influencers; and much more. Social media marketing is a highly-effective way to make a big bang without spending big bucks—and it's an easy, way to enlarge your audience, reach your customers, and build your business. With the indispensable tools in this new edition of Social Media Marketing For Dummies, you'll find everything you need to make the most of low-cost, timely online marketing strategies that resonate with consumers and make your brand and business viable in a saturated market. Gives you an overview of your social media marketing choices Covers giving social license to employees and metrics Provides the latest trends in social media marketing Includes tips on creating a social media marketing campaign, avoiding common mistakes, and key resources If you're a busy marketer, small business owner, or entrepreneur looking to reach new markets with social media marketing initiatives, this hands-on, friendly guide has you covered.
Mari Smith The New Relationship Marketing. How to Build a Large, Loyal, Profitable Network Using the Social Web Mari Smith The New Relationship Marketing. How to Build a Large, Loyal, Profitable Network Using the Social Web Новинка

Mari Smith The New Relationship Marketing. How to Build a Large, Loyal, Profitable Network Using the Social Web

1617.41 руб.
A top social media guru shares the secrets to expanding your business through relationships People have always done business with people they know, like, and trust. That's the essence of «relationship marketing.» Today, the popularity of online social networking has caused a paradigm shift in relationship marketing. This book helps businesspeople and marketers master this crucial new skill set. Social marketing expert Mari Smith outlines a step-by-step plan for building a sizable, loyal network comprised of quality relationships that garner leads, publicity, sales,, and more. If you're a businessman or businesswoman feeling the pressure to shift your approach to using social media marketing, to better understand the new soft skills required for success on the social web, and to improve your own leadership and relationship skills through emotional and social intelligence, this book is for you. Outlines how to become a significant «center of influence» for your customers and prospects Explains the unspoken rules of online etiquette—and the common «turnoffs» that drive customers and potential partners away Details the unique cultures of Facebook, Twitter, and other popular online platforms Shows exactly what to automate and delegate to build your social media persona, yet still retain the personal touch Even if you currently have zero presence online, this book will help you see measurable results in a short time.
Daniel Birke Social Networks and their Economics. Influencing Consumer Choice Daniel Birke Social Networks and their Economics. Influencing Consumer Choice Новинка

Daniel Birke Social Networks and their Economics. Influencing Consumer Choice

7078.99 руб.
Reveals how consumer choice can be better understood and influenced using social networks analysis (SNA) Intuitively, we all appreciate that we can be influenced by our friends and peers in what we do, how we behave, and what products we consume. Until recently, it has been difficult to measure this interdependence, mainly because data on social networks was difficult to collect and not readily available. More and more companies such as mobile phone carriers or social networking sites such as Facebook are collecting such data electronically. Daniel Birke illustrates in compelling real-world case studies how companies use social networks for marketing purposes and which statistical analysis and unique datasets can be used. Social Networks and their Economics: Explores network effects and the analysis of social networks, whilst providing an overview of the state-of-the art research. Looks at consumption interdependences between friends and peers: Who is influencing who through which channels and to what degree? Presents statistical methods and research techniques that can be used in the analysis of social networks. Examines SNA and its practical application for marketing purposes. Features a supporting website www.wiley.com/go/social_networks featuring SNA visualizations and business case studies. Aimed at post-graduate students involved in social network analysis, industrial economics, innovation and consumer marketing, this book offers a unique perspective from both an academic and practitioner point of view on how social networks can help understand and influence consumer behaviour. This book will prove to be a useful resource for marketing practitioners from companies where social network data is available and for consulting companies who advise businesses on marketing and social media related issues.
Jim Sterne Social Media Metrics. How to Measure and Optimize Your Marketing Investment Jim Sterne Social Media Metrics. How to Measure and Optimize Your Marketing Investment Новинка

Jim Sterne Social Media Metrics. How to Measure and Optimize Your Marketing Investment

1617.41 руб.
The only guide devoted exclusively to social media metrics Whether you are selling online, through a direct sales force, or via distribution channels, what customers are saying about you online is now more important than your advertising. Social media is no longer a curiosity on the horizon but a significant part of your marketing mix. While other books explain why social media is critical and how to go about participating, Social Media Metrics focuses on measuring the success of your social media marketing efforts. Success metrics in business are based on business goals where fame does not always equate to fortune. Read this book to determine: Why striving for more Twitter followers or Facebook friends than the competition is a failing strategy How to leverage the time and effort you invest in social media How to convince those who are afraid of new things that social media is a valuable business tool and not just a toy for the overly-wired Knowing what works and what doesn't is terrific, but only in a constant and unchanging world. Social Media Metrics is loaded with specific examples of specific metrics you can use to guide your social media marketing efforts as new means of communication.
Guy Clapperton This is Social Media. Tweet, blog, link and post your way to business success Guy Clapperton This is Social Media. Tweet, blog, link and post your way to business success Новинка

Guy Clapperton This is Social Media. Tweet, blog, link and post your way to business success

1426.17 руб.
*UPDATED FOR 2011. Including new info on mobile devices, new platforms and location based social networking.* Anyone in business can use social media to increase brand awareness, customer loyalty and sales. This is Social Media shows you how. You might already be social networking on Facebook, or even microblogging on Twitter. One thing's for sure though; you're too busy to muck about on these sites all day, not really knowing how to get any decent play out of them. You're looking for profitability, not gimmicks. Many organizations, large and small, are using social media and social networking to build robust communities of followers, stay ahead of the competition and increase profits. Are you missing a trick? This is the definitive guide to using the whole spectrum of social media in an efficient and measurable way in order to market your business. It covers Twitter, Facebook, LinkedIn, Ecademy, Flickr, YouTube, Bebo, MySpace, Blogs, Podcasts, Mobile and much, much more. Each site is assessed not as an end in itself but as means of delivering a business result. With simple, practical steps, real life examples and quick definitions to explain the jargon, you'll soon understand the world of social media and have access to a range of social networking tactics that will help you reach new customers and clients, as well as get your existing ones to do more business with you.
Bill Cates The Social Media Handbook for Financial Advisors. How to Use LinkedIn, Facebook, and Twitter to Build and Grow Your Business Bill Cates The Social Media Handbook for Financial Advisors. How to Use LinkedIn, Facebook, and Twitter to Build and Grow Your Business Новинка

Bill Cates The Social Media Handbook for Financial Advisors. How to Use LinkedIn, Facebook, and Twitter to Build and Grow Your Business

3238.05 руб.
Expert advice for financial advisors looking to make the most of social media platforms Social media is everywhere. 3.5 billion pieces of content are shared on Facebook each week, 22 million professionals are networking on LinkedIn, and 140 million tweets are posted every day. The opportunities these platforms present for financial advisors are huge, but most advisors have no idea how to use them to build bigger, stronger client bases. The Social Media Handbook for Financial Advisors: How to Use Facebook, Twitter, and LinkedIn to Build and Grow Your Business shows how to make the most of these new tools, offering invaluable advice about how to connect with potential clients in the twenty first century. For most advisors, converting prospects into clients is their top priority, and social media presents incredible opportunities for sealing the deal. Sales don't happen because clients are impressed by complicated charts, they happen because they're impressed by your social media presence, and by properly understanding how to make these new platforms work for you, you'll be positioned to see your business boom. Designed to teach financial advisors how to use social media to better market their services to attract new clients and referrals Presents expert communication advice from top financial advisor coach Matthew Halloran Categorizes communicators in a unique new way Teaches financial advisors how to use social media in new, highly effective ways that they've never even considered An essential resource for wealth managers and financial advisors looking to amplify their marketing message and raise their visibility in a crowded marketplace, The Social Media Handbook for Financial Advisors is the only book you need to make yourself heard.
Jamie Shanks Social Selling Mastery. Scaling Up Your Sales and Marketing Machine for the Digital Buyer Jamie Shanks Social Selling Mastery. Scaling Up Your Sales and Marketing Machine for the Digital Buyer Новинка

Jamie Shanks Social Selling Mastery. Scaling Up Your Sales and Marketing Machine for the Digital Buyer

1944.78 руб.
A concrete framework for engaging today's buyer and building relationships Social Selling Mastery provides a key resource for sales and marketing professionals seeking a better way to connect with today's customer. Author Jamie Shanks has personally built Social Selling solutions in nearly every industry, and in this book, he shows you how to capture the mindshare of business leadership and turn relationships into sales. The key is to reach the buyer where they're conducting due diligence—online. The challenge is then to strike the right balance, and be seen as a helpful resource that can guide the buyer toward their ideal solution. This book presents a concrete Social Selling curriculum that teaches you everything you need to know in order to leverage the new business environment into top sales figures. Beginning with the big picture and gradually honing the focus, you'll learn the techniques that will change your entire approach to the buyer. Social Selling is not social media marketing. It's a different approach, more one-to-one rather than one-to-many. It's these personal relationships that build revenue, and this book helps you master the methods today's business demands. Reach and engage customers online Provide value and insight into the buying process Learn more effective Social Selling tactics Develop the relationships that lead to sales Today's buyers are engaging sales professionals much later in the buying process, but 74 percent of deals go to the sales professional who was first to engage the buyer and provide helpful insight. The sales community has realized the need for change—top performers have already leveraged Social Selling as a means of engagement, but many more are stuck doing «random acts of social,» unsure of how to proceed. Social Selling Mastery provides a bridge across the skills gap, with essential guidance on selling to the modern buyer.
Larry Weber Marketing to the Social Web. How Digital Customer Communities Build Your Business Larry Weber Marketing to the Social Web. How Digital Customer Communities Build Your Business Новинка

Larry Weber Marketing to the Social Web. How Digital Customer Communities Build Your Business

1940.89 руб.
An updated and expanded Second Edition of the popular guide to social media for the business community Marketers must look to the Web for new ways of finding customers and communicating with them, rather than at them. From Facebook and YouTube to blogs and Twitter-ing, social media on the Internet is the most promising new way to reach customers. Marketing to the Social Web, Second Edition helps marketers and their companies understand how to engage customers, build customer communities, and maximize profits in a time of marketing confusion. Author and social media guru Larry Weber describes newly available tools and platforms, and shows you how to apply them to see immediate results and growth. Rather than broadcast messages to audiences, savvy marketers should encourage participation in social networks to which people want to belong, where dialogue with customers, and between customers, can flourish. in Networking sites like MySpace, Facebook, and even Flickr are the perfect forums for this dialog; this book shows you how to tap into this new media. In addition to the tools and tactics that made Marketing to the Social Web a critical hit among marketers, this second edition includes three entirely new chapters that cover recent changes in the field. These new chapters describe how Facebook will monetize its business and one day surpass Google; how companies can measure the influence and effectiveness of their social media campaigns; and how marketing to mobile social media will grow into an effective practice in the near future. Marketing must reach out into new forms, media, and models. Marketing to the Social Web, Second Edition presents an exceptional opportunity to use these new tools and models to reach new markets, even in today's fragmented media environment. Larry Weber has spent the last three decades building global communications companies, including Weber Shandwick Worldwide and the W2 Group. He is also the founder and Chairman of the Massachusetts Innovation and Technology Exchange, the nation’s largest interactive advocate association.
Dionne Kasian-Lew The Social Executive. How to Master Social Media and Why It's Good for Business Dionne Kasian-Lew The Social Executive. How to Master Social Media and Why It's Good for Business Новинка

Dionne Kasian-Lew The Social Executive. How to Master Social Media and Why It's Good for Business

1617.41 руб.
Social media is not about social media. It's about leadership and connections. Billions of conversations are taking place in social networks every day. But for busy executives and business owners, time constraints make it hard to dedicate time to demystifying these communication opportunities. In The Social Executive, readers are given evidence-based, data-driven strategies for mastering social media, and using it to enable business success. This book's easy, straightforward, practical style ensures that you will gain a solid working platform in the shortest amount of time possible. The focus is on the reasons why social media is important for executives, and how it aligns perfectly with business strategies. The Social Executive is for analogue people who know they need to be digital but need a guiding hand – the book is a safety net – it's saying – we will guide you there – we will tell you why – we will tell you how – let us help you to remain relevant and become more influential – it's about human communication. It gives the tips and tools to adapt to new online environments, and the confidence to use them to build credibility, authority deeper and new business relationships. Written by Dionne Kasian-Lew, an expert who has advised many executives on the topic of corporate social media use, this resource also helps professionals pinpoint the most important social networks to invest time in, and explores which platforms are best suited for various communication goals. Brings together strategy and concrete actions, so can learn not only the most rewarding approaches, but how best to carry them out Delves into the benefits of a strong presence on the most popular social networks, including Twitter, LinkedIn, SlideShare, Pinterest, Instagram, Google+ and YouTube Presents hard evidence that shows the positive results of investing time and energy in social networks Focuses on the most important aspects of social networks that can be learned in a short period, and is designed for busy professionals Social networks represent a powerful way to make connections and draw attention and interest to your company. This resource can help you hit the ground running and become social media savvy efficiently and effectively.
Jim Holden The New Power Base Selling. Master The Politics, Create Unexpected Value and Higher Margins, and Outsmart the Competition Jim Holden The New Power Base Selling. Master The Politics, Create Unexpected Value and Higher Margins, and Outsmart the Competition Новинка

Jim Holden The New Power Base Selling. Master The Politics, Create Unexpected Value and Higher Margins, and Outsmart the Competition

1617.41 руб.
An updated and revised version of the business classic Power Base Selling Power Base Selling, originally published in 1990, left readers with an understanding of and language for gaining political advantage within accounts. Now famous among sellers, the concept of aligning with powerful customer individuals or «Foxes» is taken to a new level. The New Power Base Selling offers an updated and more in-depth edition of the original classic with an empirically based breakthrough to significantly increasing sales performance. It explains how competitive selling is as much a matter of politics, customer value, and strategy as it is a management science. Based on data from one of the most comprehensive sales surveys in the sales training industry, along with over 50,000 deal reviews, The New Power Base Selling will help salespeople quickly outfox the competition, impress customers with unexpected value, and achieve new levels of professional success. Create Demand, as well as competitively Service Demand Quickly leverage «Situational Power Bases» to drive up win rates Provide customers with value that advances their critical business initiatives Effectively use LinkedIn, Facebook, Twitter, and other social tools in a sales campaign Increase customer satisfaction and competitive differentiation See measurable gains and exceed quota when you leverage customer politics, value, and competitive strategy.
Steven Seidman Contested Knowledge. Social Theory Today Steven Seidman Contested Knowledge. Social Theory Today Новинка

Steven Seidman Contested Knowledge. Social Theory Today

2561.27 руб.
In the sixth edition of Contested Knowledge, social theorist Steven Seidman presents the latest topics in social theory and addresses the current shift of 'universalist theorists' to networks of clustered debates. Responds to current issues, debates, and new social movements Reviews sociological theory from a contemporary perspective Reveals how the universal theorist and the era of rival schools has been replaced by networks of clustered debates that are relatively 'autonomous' and interdisciplinary Features updates and in-depth discussions of the newest clustered debates in social theory—intimacy, postcolonial nationalism, and the concept of 'the other' Challenges social scientists to renew their commitment to the important moral and political role social knowledge plays in public life
Dave Evans Social Media Marketing. An Hour a Day Dave Evans Social Media Marketing. An Hour a Day Новинка

Dave Evans Social Media Marketing. An Hour a Day

1944.13 руб.
Updated with 100 pages of new content, this edition is better than ever In the newest edition of his top-selling book, social media expert Dave Evans bypasses theory to provide you with practical, hands-on advice on developing, implementing, and measuring social media marketing campaigns. In what can be an overwhelming topic, he demystifies the jargon, dispels the myths, and helps you develop an effective, day-by-day plan. Revised and updated with more than 100 pages of new material on all the latest developments, Evans includes new and updated coverage on Facebook, Twitter, and Google+; the latest on listening and analytics platforms; how to incorporate mobile and location-based services like Foursquare and Gowalla into your plan; and more. Helps marketers, advertisers, and small business owners quickly develop effective, practical approaches to social media marketing campaigns Highlights the latest you should know about Facebook, Twitter, and Google+; as well as mobile- and location-based services such as Foursquare and Gowalla Shows you how to track and measure results and integrate that information into your overall marketing plan Features case studies, step-by-step instructions, and hands-on tutorials If you've been seeking ways to break down social media marketing into tasks you can handle and campaigns that deliver, this is the book you need.
Marsha Collier The Ultimate Online Customer Service Guide. How to Connect with your Customers to Sell More! Marsha Collier The Ultimate Online Customer Service Guide. How to Connect with your Customers to Sell More! Новинка

Marsha Collier The Ultimate Online Customer Service Guide. How to Connect with your Customers to Sell More!

1617.41 руб.
Make your online customers happy—and create new ones—with this winning guide Social media gives you an unparalleled vehicle for connecting and engaging with an unlimited number of customers. Yet this vehicle is different than other, more impersonal forms. With social media, reps become part of their customers' lives. They follow back. They handle complaints immediately. They wish customers «happy birthday.» They grow their brands by involving themselves in communities. The Ultimate Online Customer Service Guide gives you the keys to authentic and engaged service to customers through social media. Using a blend of case studies, a primer on classic online customer service, and instructions on how to execute quality customer service, this book enables you to access the opportunities that social media presents as a means of serving customers. Authentically use social media to connect with customers to boost your bottom line Attract new customers through your online presence Achieve higher GMS (Gross Merchandise Sales) with quality customer service Social media gives you a new and growing realm to distinguish your business. Create a productive presence in this interactive space with The Ultimate Online Customer Service Guide.
Guy Clapperton This is Social Commerce. Turning Social Media into Sales Guy Clapperton This is Social Commerce. Turning Social Media into Sales Новинка

Guy Clapperton This is Social Commerce. Turning Social Media into Sales

1358.1 руб.
The first book to market on the hottest topic on the web Social commerce is the new buzz word and this book will be the first to cut through the hype and tell you exactly what it all means… and how to do it. Social media has moved on, it's not enough to just be engaging your customers in fun chit-chat, now you can sell to them directly through their favourite social media platform. ASOS, the fashion website, have just set up a commerce site on Facebook and people are scrambling to follow in their footsteps. No longer do you have the nightmare of dragging people from their social networking site to your homepage – you can get them buying right where they are! In this follow up to This Is Social Media Guy Clapperton uses the same easy-to-follow visuals and instructions to break the process down and show you exactly how to set up your own social commerce operation and how to make it a success. Includes: Step-by-step guide to setting up your own commerce site within social media platforms such as Facebook Building a loyal community who will keep coming back and buying from you How to offer superb customer service to your social media consumers Developing new product especially for this new environment Measuring your ROI
Krista Neher Visual Social Marketing For Dummies Krista Neher Visual Social Marketing For Dummies Новинка

Krista Neher Visual Social Marketing For Dummies

1620 руб.
How to implement a best-in-class visual marketing plan It's no secret that visual content online really draws in viewers. People love Pinterest, Facebook, and the like for visual sharing and engaging. Smart marketers know their companies need to tap into this, but where and how to start? Visual Social Marketing For Dummies offers a clear roadmap for creating effective, well-defined visual social marketing strategies as part of your overall marketing and social media plans. From defining goals to developing highly visual content across a range of social media platforms, this book is the perfect step-by-step guide to get you there. The book explores Pinterest, Instagram, Vine, Tumblr, YouTube, SlideShare, and Twitter, among many topics and resources, and includes useful examples from leading brands and companies across a variety of industries. Helps you set goals that align with your budget and resources and then lay out a visual social marketing plan Covers image-based platforms, such as Pinterest, Instagram, and Vine, as well as social media platforms including Facebook, Tumblr, YouTube, Twitter, and SlideShare Explores visual tools, including infographics, presentations, and video Explains how to track and measure the effectiveness of your visual marketing efforts Make your brand stand out from the crowd with the information, tips, techniques, and examples you'll find in Visual Social Marketing For Dummies.
Barry Libert Social Nation. How to Harness the Power of Social Media to Attract Customers, Motivate Employees, and Grow Your Business Barry Libert Social Nation. How to Harness the Power of Social Media to Attract Customers, Motivate Employees, and Grow Your Business Новинка

Barry Libert Social Nation. How to Harness the Power of Social Media to Attract Customers, Motivate Employees, and Grow Your Business

1617.41 руб.
It's time to join Social Nation and prosper! This book will show you, as an employee, customer or partner, how to use new social technologies, make yourself heard, and produce better products and services. As a leader and manager, you'll find out how to use these tools to harness social interactions to improve your business and to create your own social nation. The book provides a social assessment for leaders, managers and employees to scientifically evaluate your individual social skills and competencies. This book relies on well-known case studies about businesses that illustrate how social principles and strategies can help organizations to: Integrate social skills into existing managerial and leadership practices Overcome some of the common risks and objections that are often cited as obstacles to becoming a successful social enterprise Adopt new forms of social leadership across the entire organization Attain social intelligence by listening, understanding, and measuring outcomes of your investment in relationships with customers, employees and partners Realize tangible economic benefits and ROI from new product and service offerings Social Nation provides readers with an opportunity to join the Social Nation community and share experiences with other leaders and social individuals.
Paul Gillin Social Marketing to the Business Customer. Listen to Your B2B Market, Generate Major Account Leads, and Build Client Relationships Paul Gillin Social Marketing to the Business Customer. Listen to Your B2B Market, Generate Major Account Leads, and Build Client Relationships Новинка

Paul Gillin Social Marketing to the Business Customer. Listen to Your B2B Market, Generate Major Account Leads, and Build Client Relationships

1811.88 руб.
The first book devoted entirely to B2B social marketing B2B markets are fundamentally different from consumer markets. Decisions are made on value, not impulse. Buying cycles are complex, often with many stakeholders involved. Relationships and support are critical. Bet-the-business decisions demand discipline, knowledge, and lots of information. This hands-on guide covers topics unique to this segment, including cost justification, prospecting and lead generation, matching tools to the sales funnel, building, B2B search engine optimization, social media monitoring, social media policy development, long-term client relationships, gaining stakeholder support, building a more transparent organization, and what's coming next. Features plentiful examples, case studies, and best practices Focuses on the channels that are most effective for B2B marketers Builds on the authors' more than 30 years of combined experience in the new media/social media space, as well as two previous successful books Leverage the vast business-to-business potential of Facebook, LinkedIn, Twitter, and many other social media platforms today with Social Marketing to the Business Customer!
Scott McLeod What School Leaders Need to Know About Digital Technologies and Social Media Scott McLeod What School Leaders Need to Know About Digital Technologies and Social Media Новинка

Scott McLeod What School Leaders Need to Know About Digital Technologies and Social Media

2099.53 руб.
Facebook, Twitter, Google…today's tech-savvy students are always plugged in. However, all too often their teachers and administrators aren't experienced in the use of these familiar digital tools. If schools are to prepare students for the future, administrators and educators must harness the power of digital technologies and social media. With contributions from authorities on the topic of educational technology, What School Leaders Need to Know About Digital Technologies and Social Media is a compendium of the most useful tools for any education setting. Throughout the book, experts including Will Richardson, Vicki Davis, Sheryl Nussbaum-Beach, Richard Byrne, Joyce Valenza, and many others explain how administrators and teachers can best integrate technology into schools, helping to make sense of the often-confusing world of social media and digital tools. They offer the most current information for the educational use of blogs, wikis and podcasts, online learning, open-source courseware, educational gaming, social networking, online mind mapping, mobile phones, and more, and include examples of these methods currently at work in schools. As the book clearly illustrates, when these tools are combined with thoughtful and deliberate pedagogical practice, it can create a transformative experience for students, educators, and administrators alike. What School Leaders Need to Know About Digital Technologies and Social Media reveals the power of information technology and social networks in the classroom and throughout the education community.
Joe Murphy Social Media, Sociality, and Survey Research Joe Murphy Social Media, Sociality, and Survey Research Новинка

Joe Murphy Social Media, Sociality, and Survey Research

5620.57 руб.
Provides the knowledge and tools needed for the future of survey research The survey research discipline faces unprecedented challenges, such as falling response rates, inadequate sampling frames, and antiquated approaches and tools. Addressing this changing landscape, Social Media, Sociality, and Survey Research introduces readers to a multitude of new techniques in data collection in one of the fastest developing areas of survey research. The book is organized around the central idea of a «sociality hierarchy» in social media interactions, comprised of three levels: broadcast, conversational, and community based. Social Media, Sociality, and Survey Research offers balanced coverage of the theory and practice of traditional survey research, while providing a conceptual framework for the opportunities social media platforms allow. Demonstrating varying perspectives and approaches to working with social media, the book features: New ways to approach data collection using platforms such as Facebook and Twitter Alternate methods for reaching out to interview subjects Design features that encourage participation with engaging, interactive surveys Social Media, Sociality, and Survey Research is an important resource for survey researchers, market researchers, and practitioners who collect and analyze data in order to identify trends and draw reliable conclusions in the areas of business, sociology, psychology, and population studies. The book is also a useful text for upper-undergraduate and graduate-level courses on survey methodology and market research.
Janine Warner Social Media Design For Dummies Janine Warner Social Media Design For Dummies Новинка

Janine Warner Social Media Design For Dummies

1944.13 руб.
Learn to design professional and effective social media profiles! Whether you're trying to attract a new employer or get new fans to notice your brand, your social media profiles need to distinguish you from the masses. Packed with the secrets behind the hottest Facebook timelines, Twitter backgrounds, and LinkedIn profiles, this fun-but-straightforward guide shows you how to create eye-catching social media profiles with a professional, cohesive design. Includes online resources and downloadable templates that allow you to make your own profiles quick and easy Reveals techniques for making a memorable and unique Twitter background, Facebook profile and page, LinkedIn profile, Google+ profile, and more Details ways in which to use Pinterest boards and cover photos to showcase your brand Shows you how to make the most of Rebelmouse and YouTube. Social Media Design For Dummies is a must-have introductory guide to creating a professional, effective, and cohesive design that will better communicate your brand's story to future partners, employers, and customers.
Gianluca Manzo Analytical Sociology. Actions and Networks Gianluca Manzo Analytical Sociology. Actions and Networks Новинка

Gianluca Manzo Analytical Sociology. Actions and Networks

7345.15 руб.
Demonstrates the power of the theoretical framework of analytical sociology in explaining a large array of social phenomena Analytical Sociology: Actions and Networks presents the most advanced theoretical discussion of analytical sociology, along with a unique set of examples on mechanism- based sociology. Leading scholars apply the theoretical principles of analytical sociology to understand how puzzling social and historical phenomena including crime, lynching, witch-hunts, tax behaviours, Web-based social movement and communication, restaurant reputation, job search and careers, social network homophily and instability, cooperation and trust are brought about by complex, multi-layered social mechanisms. The analyses presented in this book rely on a wide range of methods which include qualitative observations, advanced statistical techniques, complex network tools, refined simulation methods and creative experimental protocols. This book ultimately demonstrates that sociology, like any other science, is at its best when it dissects the mechanisms at work by means of rigorous model building and testing. Analytical Sociology: • Provides the most complete and up-to-date theoretical treatment of analytical sociology. • Looks at a wide range of complex social phenomena within a single and unitary theoretical framework. • Explores a variety of advanced methods to build and test theoretical models. • Examines how both computational modelling and experiments can be used to study the complex relation between norms, networks and social actions. • Brings together research from leading global experts in the field in order to present a unique set of examples on mechanism-based sociology. Advanced graduate students and researchers working in sociology, methodology of social sciences, statistics, social networks analysis and computer simulation will benefit from this book.
Paul Higgs Ageing, Dementia and the Social Mind Paul Higgs Ageing, Dementia and the Social Mind Новинка

Paul Higgs Ageing, Dementia and the Social Mind

2621.03 руб.
A groundbreaking exploration of the sociology of dementia – with contributions from distinguished international scholars and practitioners. Organised around the four themes of personhood, care, social representations and social differentiation Provides a critical look at dementia and demonstrates how sociology and other disciplines can help us understand its social context as well as the challenges it poses Contributing authors explore the social terrain, responding in part, to Paul Higgs’ and Chris Gilleard’s highly influential work on ageing Breaks new ground in giving specific attention to the social and cultural dimensions of responses to dementia
Jennifer Openshaw The Socially Savvy Advisor + Website. Compliant Social Media for the Financial Industry Jennifer Openshaw The Socially Savvy Advisor + Website. Compliant Social Media for the Financial Industry Новинка

Jennifer Openshaw The Socially Savvy Advisor + Website. Compliant Social Media for the Financial Industry

4861.94 руб.
The social media marketing bible for the financial industry The Socially Savvy Advisor: Compliant Social Media for the Financial Industry is the complete guide to creating an effective social media strategy without breaking the big rules. Written by an industry specialist Jennifer Openshaw, alongside Stuart Fross, Fidelity International's former general counsel, and Amy McIlwain, president of Financial Social Media, this book merges marketing basics with FINRA and SEC guidelines to help readers create an effective social media campaign specifically for the finance and investing world. Contributions from industry leaders at Charles Schwab, Citibank, and others provide inside perspective and experience so readers can tap into a new audience. With a focus on compliance, the book clears common hurdles while dispelling myths and outlining effective methods and techniques. Readers also gain access to a website featuring videos, Q & As, tutorials, Slideshare, and a social media policy template. Social media is one of the hottest topics in finance. From solo practitioners to large asset managers, everyone's consumed by how, when, and where to use this new and powerful medium—but guidance is hard to find. The Socially Savvy Advisor covers the entire issue, from platform, to content, to what not to do. Best practices in using social media for advisors and compliance officers Planning for the regulators, vs. failing to plan Challenges with LinkedIn, Facebook, Twitter and other social platforms Elements of a good social media policy Managing the top issues related to marketing and business development, engagement, and compliance With the right plan and the proper technique, social media marketing can dramatically improve client outreach and retention. The Socially Savvy Advisor provides the expert insight, tools, and guidance that shape a robust, effective strategy.
Marsha Collier Facebook, Twitter, and Instagram For Seniors For Dummies Marsha Collier Facebook, Twitter, and Instagram For Seniors For Dummies Новинка

Marsha Collier Facebook, Twitter, and Instagram For Seniors For Dummies

1944.13 руб.
Enjoy the top social media sites with ease and security Done correctly, social media is a way to connect friends, family, and the world while still maintaining security and privacy. Facebook, Twitter, & Instagram For Seniors For Dummies, 3rd Edition offers advice on how to enjoy the three most popular social media options while avoiding worry about who sees what you share. Written by social media expert Marsha Collier, this book walks you through establishing accounts, making connections, and sharing content including photos and video. You learn the settings to adjust on each platform to maintain privacy and filter out the content you don't want. This book also explains the subtle art of avoiding or blocking people on social platforms without jeopardizing your real-world relationships! Take control of what you share Connect with others Take and share your best pictures Use social media as a news source Social media sites are great fun once you learn how to cut through the clutter—and this book shows you how!
Meghan Manfra McGlinn The Wiley Handbook of Social Studies Research Meghan Manfra McGlinn The Wiley Handbook of Social Studies Research Новинка

Meghan Manfra McGlinn The Wiley Handbook of Social Studies Research

14623.43 руб.
The Wiley Handbook of Social Studies Research is a wide-ranging resource on the current state of social studies education. This timely work not only reflects on the many recent developments in the field, but also explores emerging trends. This is the first major reference work on social studies education and research in a decade An in-depth look at the current state of social studies education and emerging trends Three sections cover: foundations of social studies research, theoretical and methodological frameworks guiding social studies research, and current trends and research related to teaching and learning social studies A state-of-the-art guide for both graduate students and established researchers Guided by an advisory board of well-respected scholars in social studies education research
Ann Handley Content Rules. How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business Ann Handley Content Rules. How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business Новинка

Ann Handley Content Rules. How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business

1293.28 руб.
The guide to creating engaging web content and building a loyal following, revised and updated Blogs, YouTube, Facebook, Twitter, Google+, and other platforms are giving everyone a «voice,» including organizations and their customers. So how do you create the stories, videos, and blog posts that cultivate fans, arouse passion for your products or services, and ignite your business? Content Rules equips you for online success as a one-stop source on the art and science of developing content that people care about. This coverage is interwoven with case studies of companies successfully spreading their ideas online—and using them to establish credibility and build a loyal customer base. Find an authentic «voice» and craft bold content that will resonate with prospects and buyers and encourage them to share it with others Leverage social media and social tools to get your content and ideas distributed as widely as possible Understand why you are generating content—getting to the meat of your message in practical, commonsense language, and defining the goals of your content strategy Write in a way that powerfully communicates your service, product, or message across various Web mediums Boost your online presence and engage with customers and prospects like never before with Content Rules.
Perry Beek van LinkedIn Sales Navigator For Dummies Perry Beek van LinkedIn Sales Navigator For Dummies Новинка

Perry Beek van LinkedIn Sales Navigator For Dummies

1944.13 руб.
Make selling a social affair! The ABCs of sales have changed. It's no longer: A-Always, B-Be, C-Closing. The new way of selling is: A-Always, B-Be, C-Contributing to your buyer's journey. Social selling is an effective way to engage with your customer, and the world's most powerful social selling tool for any B2B sales professional is LinkedIn Sales Navigator. It allows you to gain access to more leads, more InMail, and data to track your efforts. With the help of LinkedIn Sales Navigator For Dummies, you'll learn how to write effective InMail messages and engage with prospects on the world's most successful professional networking site. Along with utilizing those features, you'll also benefit from access to full profiles outside of your network, guidance on how to best optimize your own profile for sales opportunities, and much more. Use lead recommendations to get in front of the right buyer Analyze your social selling efforts with real-time data Reach more leads with customized InMail messages Save 30 – 60 minutes a day previously spent on acquisitions If you're a B2B sales professional who is new to LinkedIn Sales Navigator, this is the one-stop resource you can't be without.
Helen Armstrong Social Network Analysis with Applications Helen Armstrong Social Network Analysis with Applications Новинка

Helen Armstrong Social Network Analysis with Applications

8020.33 руб.
A comprehensive introduction to social network analysis that hones in on basic centrality measures, social links, subgroup analysis, data sources, and more Written by military, industry, and business professionals, this book introduces readers to social network analysis, the new and emerging topic that has recently become of significant use for industry, management, law enforcement, and military practitioners for identifying both vulnerabilities and opportunities in collaborative networked organizations. Focusing on models and methods for the analysis of organizational risk, Social Network Analysis with Applications provides easily accessible, yet comprehensive coverage of network basics, centrality measures, social link theory, subgroup analysis, relational algebra, data sources, and more. Examples of mathematical calculations and formulas for social network measures are also included. Along with practice problems and exercises, this easily accessible book covers: The basic concepts of networks, nodes, links, adjacency matrices, and graphs Mathematical calculations and exercises for centrality, the basic measures of degree, betweenness, closeness, and eigenvector centralities Graph-level measures, with a special focus on both the visual and numerical analysis of networks Matrix algebra, outlining basic concepts such as matrix addition, subtraction, multiplication, and transpose and inverse calculations in linear algebra that are useful for developing networks from relational data Meta-networks and relational algebra, social links, diffusion through networks, subgroup analysis, and more An excellent resource for practitioners in industry, management, law enforcement, and military intelligence who wish to learn and apply social network analysis to their respective fields, Social Network Analysis with Applications is also an ideal text for upper-level undergraduate and graduate level courses and workshops on the subject.
Peter Semmelhack Social Machines. How to Develop Connected Products That Change Customers' Lives Peter Semmelhack Social Machines. How to Develop Connected Products That Change Customers' Lives Новинка

Peter Semmelhack Social Machines. How to Develop Connected Products That Change Customers' Lives

2268.91 руб.
Companies like Facebook and Twitter have redefined social interaction. But what if “machines” like automobiles, bicycles, health monitors, appliances, instruments, and anything else you can connect to the Internet, could all become members of your social network, collect data you care about, and feed it back to you at just the right time? Nike+ is already doing this for your body, but every major industry, from healthcare to cars to home construction, is now building sensors and digital connectivity into their next generation of products. Companies like Ford, Pepsi, Verizon, and Procter and Gamble are also using “social machines” to reach new markets, improve brand/market awareness, and increase revenues. Social Machines is the first book for business people, marketers, product developers, and technologists, explaining how this trend will change our world, how your business will benefit, and how to create connected products that customers love. Explains how smart phones and tablets enable Social Machines Describes how digital technology is being “baked in” to the most unlikely new products—even wheelchairs. Articulates how the “Internet of Things” is becoming social—and why that’s the foundation for powerful new business models In the very near future, every great new product will be social. The next stage of interaction between people and our environment is upon us.
Jan Zimmerman Facebook Marketing All-in-One For Dummies Jan Zimmerman Facebook Marketing All-in-One For Dummies Новинка

Jan Zimmerman Facebook Marketing All-in-One For Dummies

2268.26 руб.
Reach your customers with the latest Facebook marketing strategies Facebook Marketing All-in-One For Dummies, 3rd Edition is a detailed resource for businesses, brands, and people who are interested in promoting themselves, their goods, and their services on Facebook. Fully updated to cover new Facebook features, this new Third Edition includes guidance on Graph Search, the updated News Feed design, cover photo rules, advertising changes, updated mobile apps, and more. Examples and case studies illustrate best practices, and the book provides step-by-step guidance on creating a successful Facebook marketing campaign, from setting up a fan page to analyzing results. Facebook is considered the most fully-engaged social media platform for most marketers. With more than a billion users who comment over 3.2 billion times per day, Facebook provides a ready and willing customer base to businesses savvy enough to take advantage. Facebook Marketing All-in-One For Dummies, 3rd Edition walks you through the creation of a customized fan page, and guides you through interacting with fans and building a community around your brand. The book explains Facebook applications and Facebook advertising, and shows you how to make Facebook come alive. Learn how to claim your presence on Facebook Build pages to engage, retain, and sell to customers Discover advanced Facebook marketing tactics Find out why measuring, monitoring, and analyzing are important Create and curate engaging content, including photos, video, contests, and more, and watch your fan base grow. Social media marketing is a major force in the success of a business, and Facebook is at the forefront of it all. Facebook Marketing All-in-One For Dummies, 3rd Edition provides the guidance and information you need to get in there and claim your space.
Aliza Sherman Social Media Engagement For Dummies Aliza Sherman Social Media Engagement For Dummies Новинка

Aliza Sherman Social Media Engagement For Dummies

1620 руб.
Put «engage» front and center in your social media marketing engagement strategies! When you focus on the engagement side of a social media marketing strategy, you'll build and grow relationships with followers and customers, craft content just for them, analyze how they're responding, and refocus and refresh your campaigns accordingly. This smart guide shows you how to do all that, and then some. From building trust to sparking conversation to using video and other tools, this creative book is a must read if you want to discover all that goes into the most important aspect of today's social marketing. Helps you build and foster social media relationships with potential customers, fans, followers, and current customers Shows you how to spark actions, reactions, or interactions–and make things happen Explores the fundamentals, especially for do-it-yourself small-business owners and marketers Covers building trust and credibility, creating connections, encouraging sharing, using social networks to engage, using email marketing or SEO to engage, and much more Social Media Engagement For Dummies will help you connect to followers, convert them to customers, turn them into evangelists for your company, and boost your bottom line!
Netting F. Ellen Analyzing Social Policy. Multiple Perspectives for Critically Understanding and Evaluating Policy Netting F. Ellen Analyzing Social Policy. Multiple Perspectives for Critically Understanding and Evaluating Policy Новинка

Netting F. Ellen Analyzing Social Policy. Multiple Perspectives for Critically Understanding and Evaluating Policy

5834.33 руб.
From formulation to implementation, an approach to the analysis of social policy through the lens of research Analyzing Social Policy prepares professionals and students to make better informed decisions related to identifying and understanding the intricacies and potential impact of social policymaking and enactment on their organization as well as their individual responsibilities, goals, and objectives. Authors Mary Katherine O'Connor and F. Ellen Netting thoroughly examine various approaches to the analysis of social policies and how these approaches provide the knowledge, multiple perspectives, and other resources to understand and grasp the nuances of social policy in all its complexity. Comprehensive and based on research, Analyzing Social Policy explores: An overview of the practice of social policy analysis The role of research in guiding policy analysis The idea of policy analyses as research Themes, assumptions, and major theories that undergird rational models of policy analysis Nonrational themes, assumptions, and major theories informing nontraditional interpretive and critical approaches to policy analysis Strategies for applying selected models and approaches when engaging in policy analysis as research Providing practitioners and students with a set of tools that can be used to enhance an understanding of what constitutes policy as well as acceptable standards for critical analysis of policy, this resource enables policy advocates—regardless of their level—to be political, strategic, and critical in their work.
Andy Smith The Dragonfly Effect. Quick, Effective, and Powerful Ways To Use Social Media to Drive Social Change Andy Smith The Dragonfly Effect. Quick, Effective, and Powerful Ways To Use Social Media to Drive Social Change Новинка

Andy Smith The Dragonfly Effect. Quick, Effective, and Powerful Ways To Use Social Media to Drive Social Change

1682.23 руб.
Proven strategies for harnessing the power of social media to drive social change Many books teach the mechanics of using Facebook, Twitter, and YouTube to compete in business. But no book addresses how to harness the incredible power of social media to make a difference. The Dragonfly Effect shows you how to tap social media and consumer psychological insights to achieve a single, concrete goal. Named for the only insect that is able to move in any direction when its four wings are working in concert, this book Reveals the four «wings» of the Dragonfly Effect-and how they work together to produce colossal results Features original case studies of global organizations like the Gap, Starbucks, Kiva, Nike, eBay, Facebook; and start-ups like Groupon and COOKPAD, showing how they achieve social good and customer loyalty Leverage the power of design thinking and psychological research with practical strategies Reveals how everyday people achieve unprecedented results-whether finding an almost impossible bone marrow match for a friend, raising millions for cancer research, or electing the current president of the United States The Dragonfly Effect shows that you don't need money or power to inspire seismic change.
Joel Comm Twitter Power 3.0. How to Dominate Your Market One Tweet at a Time Joel Comm Twitter Power 3.0. How to Dominate Your Market One Tweet at a Time Новинка

Joel Comm Twitter Power 3.0. How to Dominate Your Market One Tweet at a Time

1296.52 руб.
Tweet your company to the top of the market with a tailored approach to Twitter Twitter Power 3.0 is the newly updated guide that shows smart businesses and entrepreneurs how to use Twitter to their advantage. This book is the best business leader's guide to Twitter, with the most up to date information on trends in social media, branding, and competitive research. Readers will learn that viral content doesn't happen by accident, why videos and photos are crucial to engagement, and how to measure the success of a Twitter strategy using specific and accurate metrics. This new edition contains brand new case studies, user profiles, features, and images, helping readers create a stronger overall Twitter strategy whether they're already engaged or just wondering if Twitter's important for their business future. Tip: it most definitely is important! Twitter has grown up. It's now a public company, worth over $30 billion, and it means business. Twitter has changed over time, but remains a crucial tool for business branding and a key place to engage with customers and build long-term client relationships. This book demonstrates how Twitter can play an important role in business growth, 140 characters at a time. Understand how Twitter differs from other social media platforms Build a savvy Twitter strategy as part of a broader social media plan Create viral content that effortlessly spreads your message and gains you huge numbers of followers Learn which metrics matter, and how to measure and track them Firms need to understand how Twitter is a vital element in any social media marketing, and craft strategies specific to each. Twitter Power 3.0 is the complete guide to Twitter for business, with the latest information, proven techniques, and expert advice.
Dave Austin Songwriting For Dummies Dave Austin Songwriting For Dummies Новинка

Dave Austin Songwriting For Dummies

1425.52 руб.
Proven techniques for songwriting success This friendly, hands-on guide tackles the new face of the recording industry, guiding you through the shift from traditional sales to downloads and mobile music, as well as how you can harness social media networks to get your music «out there.» You get basic songwriting concepts, insider tips and advice, and inspiration for writing – and selling – meaningful, timeless songs. Songwriting 101 – get a grip on everything you need to know to write a song, from learning to listen to your «inner voice» to creating a «mood» and everything in between Jaunt around the genres – discover the variety of musical genres and find your fit, whether it's rock, pop, R&B, gospel, country, or more Let the lyrics out – master the art of writing lyrics, from finding your own voice to penning the actual words to using hooks, verses, choruses, and bridges Make beautiful music – find your rhythm, make melodies, and use chords to put the finishing touches on your song Work the Web – harness online marketing and social networks like Facebook, Twitter, and others to get your music heard by a whole new audience Open the book and find: What you need to know before you write a single note Tips on finding inspiration Ways to use poetic devices in lyrics Computer and Web-based shortcuts and technologies to streamline songwriting A look at famous songwriting collaborators Writing for stage, screen, and television How to make a demo to get your song heard Advice on how to make money from your music Learn to: Develop your songwriting skills with tips and techniques from the pros Use social networking sites to get your music out to the public Break into the industry with helpful, how-to instructions
Kyle Lacy Twitter Marketing For Dummies Kyle Lacy Twitter Marketing For Dummies Новинка

Kyle Lacy Twitter Marketing For Dummies

1620 руб.
Get the latest tweets, tools, tips, and techniques and kick-start your Twitter marketing campaign! As the fastest-growing social networking service with more than 50 million tweets posted per day, Twitter poses a plethora of marketing possibilities. Boasting more than 50 percent new or updated content, this fun and friendly second edition reflects the latest features that Twitter has implemented to make the service more appealing to business users. Twitter Marketing For Dummies, 2nd Edition helps you build a following, promote your product, and drive more traffic to your Web site. Details the changes to Twitter since the previous edition and explores the newest features and functionality that Twitter now offers to businesses looking to market their product on the fastest-growing social networking service Shows you how to effectively increase your visibility and promote your message via Twitter Looks at the new promoted Tweets and Twitter lists Delves into the marketing possibilities that exist with the new feature of sharing tweets on other social networking sites So stop twiddling your thumbs and start tweeting today with the Twitter marketing advice shared within the pages of Twitter Marketing For Dummies, 2nd Edition.
Consumer Dummies Selling All-in-One For Dummies Consumer Dummies Selling All-in-One For Dummies Новинка

Consumer Dummies Selling All-in-One For Dummies

1944.13 руб.
Tried-and-true information and tips for selling like a pro Are you looking to enter the world of sales, or are you already a salesperson who's looking for new tips and tactics to expand your business? Whether you're in charge of your own selling career or you're responsible for training and managing a professional sales force, Selling All-In-One For Dummies features everything you need to know to improve your results. This valuable selling resource includes new ways to effectively network and prospect through the power of all the social media networking sites such as LinkedIn, Twitter, and Facebook, as well as ways to optimize sales success through Webinars; the latest tips and advice to build an appealing image; proven questioning methods that close sales; updated advice on keeping clients' business and building their loyalty; and how to adapt presentations and techniques. Proven methods and techniques that will lead to bigger sales and more loyal customers Advice on separating yourself from the pack Plus four chapters on selling in specialized areas from biotechnology to real estate Selling All-In-One For Dummies is the authoritative guide to navigating the ever-changing and growing sales arena.
Jeff Korhan Built-In Social. Essential Social Marketing Practices for Every Small Business Jeff Korhan Built-In Social. Essential Social Marketing Practices for Every Small Business Новинка

Jeff Korhan Built-In Social. Essential Social Marketing Practices for Every Small Business

1617.41 руб.
How to redesign your business for social relevance and profitable success Marketing today is driven by the customer. The old mindset was finding customers for your products and services. The new one is collaborating with the customers whose trust you have earned to develop better products and services for them. Businesses that succeed today acknowledge that they are in shared relationships with customers, employees, and other influencers in the community—even competitors. Built-In Social provides a step-by-step approach to building a business channel that aligns your business with its ideal customers and ensures your organization's continued relevance and success. Intended for mainstream businesses that want to get results from social media networking and marketing but have been frustrated by the obstacles, namely, the lack of a basic method or structure (and a practical step-by-step approach) for converting relevant social qualities into profitable outcomes Author Jeff Korhan is a speaker, trainer, and coach helping mainstream small businesses increase their influence, enhance customer relationships, and accelerate growth Built-In Social will show you how to turn visibility, authenticity, accessibility, community, and relevance into measurable and profitable gains.
Dion Hinchcliffe Social Business By Design. Transformative Social Media Strategies for the Connected Company Dion Hinchcliffe Social Business By Design. Transformative Social Media Strategies for the Connected Company Новинка

Dion Hinchcliffe Social Business By Design. Transformative Social Media Strategies for the Connected Company

1941.54 руб.
From the Dachis Group—the global leader in social business—comes the groundbreaking book on transformative social business strategies. Social Business By Design is the definitive management book on how to rethink the modern organization in the social media era. Based on their research and work through the Dachis Group, thought leaders Dion Hinchcliffe and Peter Kim deftly explore how the social, cultural, and technological trends provoked by the social media explosion are transforming the business environment. Designed as both a strategic overview and a hands-on resource, Social Business By Design clearly shows how to choose and implement a social business strategy and maximize its impact. Explains the mechanisms, applications, and advantages of a strategic array of social media topics, including social media marketing, social product development, crowdsourcing, social supply chains, social customer relationship management, and more Features examples from high-profile companies such as SAP, Procter & Gamble, MillerCoors, Bloomberg, HBO, Ford, and IBM who have implemented social business strategies Draws on the extensive research and expertise of the Dachis Group, which has helped numerous Fortune 500 clients plan, build, and activate effective social business solutions Containing actionable, high-impact techniques that save time and the bottom line, Social Business By Design will transform any organization's strategy to ensure success and avoid disruption in a fast-moving world.
Brian Solis Engage!, Revised and Updated. The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web Brian Solis Engage!, Revised and Updated. The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web Новинка

Brian Solis Engage!, Revised and Updated. The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web

1228.45 руб.
The ultimate guide to branding and building your business in the era of the Social Web—revised and updated with a Foreword by Ashton Kutcher Engage! thoroughly examines the social media landscape and how to effectively use social media to succeed in business—one network and one tool at a time. It leads you through the detailed and specific steps required for conceptualizing, implementing, managing, and measuring a social media program. The result is the ability to increase visibility, build communities of loyal brand enthusiasts, and increase profits. Covering everything you need to know about social media marketing and the rise of the new social consumer, Engage! shows you how to create effective strategies based on proven examples and earn buy-in from your marketing teams. Even better, you'll learn how to measure success and ROI. Introduces you to the psychology, behavior, and influence of the new social consumer Shows how to define and measure the success of your social media campaigns for the short and long term Features an inspiring Foreword by actor Ashton Kutcher, who has more than 5 million followers on Twitter Revised paperback edition brings the book completely up to date to stay ahead of the lightning fast world of social media Today, no business can afford to ignore the social media revolution. If you're not using social media to reach out to your customers and the people who influence them, who is?
Mathieu Deflem The Handbook of Social Control Mathieu Deflem The Handbook of Social Control Новинка

Mathieu Deflem The Handbook of Social Control

20070.1 руб.
An essential resource that contains a contemporary overview of the concept of social control and its main approaches The Handbook of Social Control offers a comprehensive review of the concepts of social control in today’s environment and focuses on the most relevant theories associated with social control. With contributions from noted experts in the field across 32 chapters, the depth and scope of the Handbook reflects the theoretical and methodological diversity that exists within the study of social control. Chapters explore various topics including: theoretical perspectives; institutions and organizations; law enforcement; criminal justice agencies; punishment and incarceration; surveillance; and global developments. This Handbook explores a variety of issues and themes on social control as being a central theme of criminological reflection. The text clearly demonstrates the rich heritage of the major relevant perspectives of social control and provides an overview of the most important theories and dimensions of social control today. Clarifies the most salient theoretical and conceptual issues involved with the social-scientific study of social control Considers the various societal organizations and agencies that are involved with the planning and execution of social control mechanisms Includes information on the history of incarceration, the dynamics of prison culture, the problem of mass incarceration, the resistance of abolitionism, and the death penalty Discusses the dynamics of border control and immigration policies Written for academics, undergraduate, and graduate students in the fields of criminology, criminal justice, and sociology, The Handbook of Social Control is an indispensable resource that explores a contemporary view of the concept of social control.
Lon Safko The Social Media Bible. Tactics, Tools, and Strategies for Business Success Lon Safko The Social Media Bible. Tactics, Tools, and Strategies for Business Success Новинка

Lon Safko The Social Media Bible. Tactics, Tools, and Strategies for Business Success

1941.54 руб.
The go-to guide to social media skills, now in an updated and revised Third Edition The Social Media Bible is comprehensive 700-plus page social media resource that will teach corporate, small business, and non-profit marketers strategies for using social media to reach their desired audiences with power messages and efficiency. This newly revised 3rd edition addresses technology updates to the iPad, apps, Foursquare, and other geotargeted networks. New case studies and company profiles provide practical examples of how businesses have successfully implemented these strategies, using the newest social media marketing tools. Updates and changes to Google's search engine algorithms More information on plug-ins, widgets, apps, and integration Updates on Twitter and Yammer and new information on Google+ The latest in mobile marketing Master the latest social media tools and deliver powerful messaging in the most effective way possible with The Social Media Bible.
Christine Whitehead Social Housing in Europe Christine Whitehead Social Housing in Europe Новинка

Christine Whitehead Social Housing in Europe

11248.25 руб.
All countries aim to improve housing conditions for their citizens but many have been forced by the financial crisis to reduce government expenditure. Social housing is at the crux of this tension. Policy-makers, practitioners and academics want to know how other systems work and are looking for something written in clear English, where there is a depth of understanding of the literature in other languages and direct contributions from country experts across the continent. Social Housing in Europe combines a comparative overview of European social housing written by scholars with in-depth chapters written by international housing experts. The countries covered include Austria, Denmark, England, France, Germany, Hungary, Ireland, The Netherlands and Sweden, with a further chapter devoted to CEE countries other than Hungary. The book provides an up-to-date international comparison of social housing policy and practice. It offers an analysis of how the social housing system currently works in each country, supported by relevant statistics. It identifies European trends in the sector, and opportunities for innovation and improvement. These country-specific chapters are accompanied by topical thematic chapters dealing with subjects such as the role of social housing in urban regeneration, the privatisation of social housing, financing models, and the impact of European Union state aid regulations on the definitions and financing of social housing.
Tom Watson CauseWired. Plugging In, Getting Involved, Changing the World Tom Watson CauseWired. Plugging In, Getting Involved, Changing the World Новинка

Tom Watson CauseWired. Plugging In, Getting Involved, Changing the World

1098.8 руб.
Now in paperback, an eye-opening guide to the massive societal impact of online social networks For today's super-wired, always-on, live-life-in-public young Americans, the causes they support define who they are. Societal aspirations have so permeated the «net native» population that causes have become like musical tastes. CauseWired illustrates wired causes in action, bringing real-world stories to readers. Tracks the massive societal impact on causes of online social networks-from blogs, to video, to the rise of social networks Reveals the extraordinary influence of online social networks-in raising money for charity, in changing the political climate and electing candidates, and in raising consciousness for causes From Facebook causes and campaigns on MySpace, to a raft of new startups and innovative projects like Kiva, Change.org and DonorsChoose, this immensely relevant book delivers actionable research and recommendations to help readers launch their own successful wired social campaigns.
Camilo Olaya Social Systems Engineering. The Design of Complexity Camilo Olaya Social Systems Engineering. The Design of Complexity Новинка

Camilo Olaya Social Systems Engineering. The Design of Complexity

7498.83 руб.
Uniquely reflects an engineering view to social systems in a wide variety of contexts of application Social Systems Engineering: The Design of Complexity brings together a wide variety of application approaches to social systems from an engineering viewpoint. The book defines a social system as any complex system formed by human beings. Focus is given to the importance of systems intervention design for specific and singular settings, the possibilities of engineering thinking and methods, the use of computational models in particular contexts, and the development of portfolios of solutions. Furthermore, this book considers both technical, human and social perspectives, which are crucial to solving complex problems. Social Systems Engineering: The Design of Complexity provides modelling examples to explore the design aspect of social systems. Various applications are explored in a variety of areas, such as urban systems, health care systems, socio-economic systems, and environmental systems. It covers important topics such as organizational design, modelling and intervention in socio-economic systems, participatory and/or community-based modelling, application of systems engineering tools to social problems, applications of computational behavioral modeling, computational modelling and management of complexity, and more. Highlights an engineering view to social systems (as opposed to a “scientific” view) that stresses the importance of systems intervention design for specific and singular settings Divulges works where the design, re-design, and transformation of social systems constitute the main aim, and where joint considerations of both technical and social perspectives are deemed important in solving social problems Features an array of applied cases that illustrate the application of social systems engineering in different domains Social Systems Engineering: The Design of Complexity is an excellent text for academics and graduate students in engineering and social science—specifically, economists, political scientists, anthropologists, and management scientists with an interest in finding systematic ways to intervene and improve social systems.
Karen Sowers M. Social Work and Social Policy. Advancing the Principles of Economic and Social Justice Karen Sowers M. Social Work and Social Policy. Advancing the Principles of Economic and Social Justice Новинка

Karen Sowers M. Social Work and Social Policy. Advancing the Principles of Economic and Social Justice

4124.36 руб.
A comprehensive overview of domestic and global social welfare policy Written by a team of renowned social policy experts sharing their unique perspectives on global and U.S. social welfare policy issues, Social Work and Social Policy helps social workers consider key issues that face policymakers, elected officials, and agency administrators in order to develop policies that are both fair and just. Designed as a foundational social welfare policy text, this important book meets the Council on Social Work Education's (CSWE) Educational Policy and Accreditation Standards (EPAS). Encouraging readers' critical thinking on various issues, each chapter begins with an overarching question and «what if» scenarios, and ends with a set of suggested key terms, online resources, and discussion questions. Recognizing that policy work requires practitioners to be as fully versed as possible with the issue at hand, Social Work and Social Policy thoroughly explores: Social welfare policy as a form of social justice The evolution of the American welfare state Human security and the welfare of societies Social policy from a global perspective Challenges for social policies in Asia Welfare reform and the need for social empathy The U.S. Patriot Act and its implications for the social work profession Human rights and emerging social media Compelling and broad in scope, Social Work and Social Policy is an indispensable text for students and a valuable resource for practitioners concerned with creating social policy and governmental action guided by justice for all.
Maria Sera D. Minnesota Symposia on Child Psychology. Development of the Social Brain Maria Sera D. Minnesota Symposia on Child Psychology. Development of the Social Brain Новинка

Maria Sera D. Minnesota Symposia on Child Psychology. Development of the Social Brain

9399.76 руб.
Social relationships play a central role in the evolution and development of human culture and cognition. Volume 39 of the Minnesota Symposium on Child Psychology (Development of the Social Brain) adresses the ontogeny and phylogeny of the social brain from multiple perspectives and levels of analysis. The chapters in this volume shed light on shared versus unique features of social information processing across different species, and sketch out some of the cognitive and neural mechanisms that underlie such processing. A collection of chapters from distinguished contibutors offer new insights into the unique nature of human development. Flexibly and efficiently navigating the complex dynamics of social interaction remains one of the remarkable achievements of human evolution. As life in social contexts evolved, so did information processing abilities that afforded new ways of interacting with others, emerging into what we now refer to as cultural cognition or cultural practices. The primary objective of the current volume was to consider phylogenetic and ontogenetic influence on specialized social information processing capactities. The volume brings together, for the first time, distinguished research scholars to consider central themes and principles associated with the development of the social brain. Readers will take away a fresh perspective on nature of human nature.
Chris Brogan Trust Agents. Using the Web to Build Influence, Improve Reputation, and Earn Trust Chris Brogan Trust Agents. Using the Web to Build Influence, Improve Reputation, and Earn Trust Новинка

Chris Brogan Trust Agents. Using the Web to Build Influence, Improve Reputation, and Earn Trust

1098.8 руб.
The New York Times and Wall Street Journal bestseller-now in a new, updated paperback edition Today's online influencers are Web natives who trade in trust, reputation, and relationships, using social media to accrue the influence that builds up or brings down businesses online. In Trust Agents, two social media veterans show you how to tap into the power of social networks to build your brand's influence, reputation, and, of course, profits. In this revised paperback version, learn how businesses are using the latest online social tools to build networks of influence and how you can use those networks to positively impact your business. Combining high-level theory and practical actions, this guide delivers actionable steps and case studies that show how social media can positively impact your business. New edition features specific first moves for entering social media for small businesses, educators, travel and hospitality enterprises, nonprofit organizations, and corporations Authors both have a major presence on the social Web as well as years of online marketing and new media experience If you want your business to succeed, don't sit on the sidelines while new markets and channels grow. Instead, use the Web to build trust with your consumers using Trust Agents.
Dulmus Catherine N. The Profession of Social Work. Guided by History, Led by Evidence Dulmus Catherine N. The Profession of Social Work. Guided by History, Led by Evidence Новинка

Dulmus Catherine N. The Profession of Social Work. Guided by History, Led by Evidence

4278.51 руб.
An expert introduction to the foundations of the social work profession—from its historical roots to its evolution in an era of evidence-based practice The Profession of Social Work provides a broad overview of the history, scope, values, ethics, and organizational framework of the social work profession. Exploring professional ethics and human rights, evidence-based practice and practice-guided research, as well as emerging trends and issues, this important book presents topics of critical importance to anyone considering a career in social work. Each chapter in the text offers an array of pedagogical features, including Key Terms, Review Questions for Critical Thinking, and Online Resources. Ideal for introductory courses for both undergraduate and graduate students, The Profession of Social Work features coverage closely aligned with social work accreditation standards (EPAS) and includes chapters authored by established scholars on topics including: Social work history Social work education Professional credentialing and regulations Values and ethics The strengths perspective in social work practice Evidence-based practice and improving the scientific base for social work practice Contemporary issues in social work With a wealth of insider insights into and guidance on the profession of social work, this book is essential reading to prepare for a career in this field.
Viveka Rosen von LinkedIn Marketing. An Hour a Day Viveka Rosen von LinkedIn Marketing. An Hour a Day Новинка

Viveka Rosen von LinkedIn Marketing. An Hour a Day

1944.13 руб.
A step-by-step guide for succeeding on the for ''business'' social media network LinkedIn Marketing: An Hour a Day helps you create, customize, and optimize a presence on LinkedIn, the world's largest social network for professionals. In this detailed, step-by-step book, LinkedIn expert Viveka von Rosen reveals how to use this powerful platform to ensure that you or your company get noticed by the right audience. Discover previously undocumented tips and tricks for community growth and management, including how to best use Groups, events, and other LinkedIn features and applications. Offers a complete resource for anyone who wants to market and recruit on the world's largest professional network Features hands-on tutorials, case studies, examples, tips, and tactics Reveals how to monitor and maintain a vibrant LinkedIn presence Includes effective tactics for recruiters, job seekers, and entrepreneurs, as well as legal, real estate, and nonprofit professionals Incorporates an exploration of the LinkedIn advertising platform, API, and mobile platform This soup-to-nuts guidebook for tackling every stage of the LinkedIn process ensures your online presence will get noticed.
Frank Leistner Connecting Organizational Silos. Taking Knowledge Flow Management to the Next Level with Social Media Frank Leistner Connecting Organizational Silos. Taking Knowledge Flow Management to the Next Level with Social Media Новинка

Frank Leistner Connecting Organizational Silos. Taking Knowledge Flow Management to the Next Level with Social Media

3889.55 руб.
Practical guidance on how to successfully introduce enterprise social networks to connect employees While there are a fast growing number of books around social media and enterprise 2.0, the focus is often on the technical tools. Connecting Organizational Silos approaches social media and enterprise 2.0 from a knowledge flow management perspective. It offers practical and specific guidance on what to do and what not to do when introducing social media in an organization. This concise, easy-to-read guide offers a nuts-and-bolts look at how to get started in social media and drive it to success. Examines knowledge flows and the deployment of social media networks within organizations Helps organizations become more successful in introducing social media tools and platforms into their organizations By incorporating social media into their business, organizations will be able to make better use of their member's knowledge and thereby become more competitive. Connecting Organizational Silos discusses all aspects of enterprise social media and how it can help to drive corporate growth.
Social Alliance Enterprise Succeeding at Social Enterprise. Hard-Won Lessons for Nonprofits and Social Entrepreneurs Social Alliance Enterprise Succeeding at Social Enterprise. Hard-Won Lessons for Nonprofits and Social Entrepreneurs Новинка

Social Alliance Enterprise Succeeding at Social Enterprise. Hard-Won Lessons for Nonprofits and Social Entrepreneurs

2999.53 руб.
From the Social Enterprise Alliance, the organization dedicated to building a robust social enterprise field, comes Succeeding at Social Enterprise. This practical guide is filled with the best practices, tools, guidance, models and successful cases for leaders (and future leaders) of social ventures and enterprises. A groundbreaking work, it brings together the knowledge and experience of social enterprise pioneers in the field and some of today's most successful social entrepreneurs to show what it takes to implement and run an effective social venture or organization. Succeeding at Social Enterprise focuses on real life examples, lessons learned and the core competencies that are needed to run a social venture in a nonprofit, highlighting such skills as managing and leading, business planning, marketing and sales, and accounting. Praise for Succeeding at Social Enterprise «This is a must read for anyone starting or growing a social enterprise. The lessons learned offer valuable, practical and real insights from pioneers in the field. The frameworks and tools presented can be implemented immediately to help drive success and expand your social impact.» —Kriss Deiglmeier, executive director, Center for Social Innovation, Stanford Graduate School of Business «By successfully weaving together the best thinking and advice from a diverse set of our field's leading experts and practitioners, Succeeding at Social Enterprise will be the new 'must have' handbook for Social Enterprise.» —Jed Emerson, www.BlendedValue.org «This is a timely book needed for a movement that's taking off. The leading thinkers and top practitioners in this book make today's pressing issues clear to both the novice and the experienced social entrepreneur.» —Kevin Jones, founding principal, Good Capital «Written by the nation's leading experts on starting, building and leading a successful social venture, this book is a profoundly important contribution to the growing body of literature on social entrepreneurship. No other book brings to bear this kind of business experience, practical advice and wisdom on the challenges of creating and sustaining a social enterprise.» —David Roll, founder, Lex Mundi Pro Bono Foundation
Jane Bozarth Social Media for Trainers. Techniques for Enhancing and Extending Learning Jane Bozarth Social Media for Trainers. Techniques for Enhancing and Extending Learning Новинка

Jane Bozarth Social Media for Trainers. Techniques for Enhancing and Extending Learning

4278.51 руб.
A how-to resource for incorporating social media into training Whether you work in a traditional or virtual classroom, social media can broaden your reach and increase the impact of training. In Social Media for Trainers, e-learning and new media expert Jane Bozarth provides an overview of popular tools, including blogs, wikis, Twitter, Facebook, YouTube, SlideShare, Flickr, and others. You'll learn to leverage each medium's unique features and applications to deliver training, facilitate discussions, and extend learning beyond the confines of a training event. This key resource offers a new set of powerful tools for augmenting and enhancing the value of your training. PRAISE FOR SOCIAL MEDIA FOR TRAINERS «Clear explanations and practical examples of the use of social media for learning, make this book essential reading for all workplace trainers.» —Jane Hart, founder, Centre for Learning and Performance Technologies, and founding member of the Internet Time Alliance «… a practical, intelligent book teaching trainers how to effectively utilize technology for real learning outcomes.» —Karl Kapp, professor of Instructional Technology at Bloomsburg University and author of Learning in 3D and Gadgets, Games and Gizmos for Learning «Trainers who want to succeed in the new social learning world should read this book. Jane has made social media easy, practical, and simple to use.» —Ray Jimenez, PhD, Chief Learning Architect, VignettesLearning.com
Social Alliance Enterprise Succeeding at Social Enterprise. Hard-Won Lessons for Nonprofits and Social Entrepreneurs Social Alliance Enterprise Succeeding at Social Enterprise. Hard-Won Lessons for Nonprofits and Social Entrepreneurs Новинка

Social Alliance Enterprise Succeeding at Social Enterprise. Hard-Won Lessons for Nonprofits and Social Entrepreneurs

3111.64 руб.
From the Social Enterprise Alliance, the organization dedicated to building a robust social enterprise field, comes Succeeding at Social Enterprise. This practical guide is filled with the best practices, tools, guidance, models and successful cases for leaders (and future leaders) of social ventures and enterprises. A groundbreaking work, it brings together the knowledge and experience of social enterprise pioneers in the field and some of today's most successful social entrepreneurs to show what it takes to implement and run an effective social venture or organization. Succeeding at Social Enterprise focuses on real life examples, lessons learned and the core competencies that are needed to run a social venture in a nonprofit, highlighting such skills as managing and leading, business planning, marketing and sales, and accounting. Praise for Succeeding at Social Enterprise «This is a must read for anyone starting or growing a social enterprise. The lessons learned offer valuable, practical and real insights from pioneers in the field. The frameworks and tools presented can be implemented immediately to help drive success and expand your social impact.» —Kriss Deiglmeier, executive director, Center for Social Innovation, Stanford Graduate School of Business «By successfully weaving together the best thinking and advice from a diverse set of our field's leading experts and practitioners, Succeeding at Social Enterprise will be the new 'must have' handbook for Social Enterprise.» —Jed Emerson, www.BlendedValue.org «This is a timely book needed for a movement that's taking off. The leading thinkers and top practitioners in this book make today's pressing issues clear to both the novice and the experienced social entrepreneur.» —Kevin Jones, founding principal, Good Capital «Written by the nation's leading experts on starting, building and leading a successful social venture, this book is a profoundly important contribution to the growing body of literature on social entrepreneurship. No other book brings to bear this kind of business experience, practical advice and wisdom on the challenges of creating and sustaining a social enterprise.» —David Roll, founder, Lex Mundi Pro Bono Foundation
Stacey Keltner Kristeva Stacey Keltner Kristeva Новинка

Stacey Keltner Kristeva

5441.49 руб.
Julia Kristeva is one of the most creative and prolific writers to address the personal, social, and political trials of our times. Linguist, psychoanalyst, social and cultural theorist, and novelist, Kristeva's broad interdisciplinary appeal has impacted areas across the humanities and social sciences. S. K. Keltner's book provides the first comprehensive introduction to the breadth of Kristeva's work. In an original and insightful analysis, Keltner presents Kristeva's thought as the coherent development and elaboration of a complex, multidimensional threshold constitutive of meaning and subjectivity. The ‘threshold' indicates Kristeva's primary sphere of concern, the relationship between the speaking being and its particular social and historical conditions; and Kristeva's interdisciplinary approach. Kristeva's vision, Keltner argues, opens a unique perspective within contemporary discourses attentive to issues of meaning, subjectivity, and social and political life. By emphasizing Kristeva's attention to the permeable borders of psychic and social life, Keltner offers innovative readings of the concepts most widely discussed in Kristeva scholarship: the semiotic and symbolic, abjection, love, and loss. She also provides new interpretations of some of the most controversial issues surrounding Kristeva's work, including Kristeva's conceptions of intimacy, social and cultural difference, and Oedipal subjectivity, by contextualizing them within her methodological approach and oeuvre as a whole. Julia Kristeva: Thresholds is an engaging and accessible introduction to Kristeva's theoretical and fictional works that will be of interest to both students and scholars across the humanities and social sciences.
Reynol Junco Engaging Students through Social Media. Evidence-Based Practices for Use in Student Affairs Reynol Junco Engaging Students through Social Media. Evidence-Based Practices for Use in Student Affairs Новинка

Reynol Junco Engaging Students through Social Media. Evidence-Based Practices for Use in Student Affairs

3149.65 руб.
Using social media to enhance learning outcomes, engagement, and retention Although research shows that most of today's college students adopt and use social media at high rates, many higher education professionals are unaware of how these technologies can be used for academic benefit. Author Reynol Junco, associate professor at Purdue University and fellow at the Harvard Berkman Center for Internet & Society, has been widely cited for his research on the impact of social technology on students. In Engaging Students through Social Media: Evidence-Based Practice for Use in Student Affairs, he offers a practical plan for implementing effective social media strategies within higher education settings. The book bridges the gap between a desire to use social media and the process knowledge needed to actually implement and assess effective social media interventions, providing a research-based understanding of how students use social media and the ways it can be used to enhance student learning. Discover how social media can be used to enhance student development and improves academic outcomes Learn appropriate strategies for social media use and how they contribute to student success in both formal and informal learning settings Dispel popular myths about how social media use affects students Learn to use social media as a way to engage students, teach online civil discourse, and support student development The benefits of social media engagement include improvements in critical thinking skills, content knowledge, diversity appreciation, interpersonal skills, leadership skills, community engagement, and student persistence. This resource helps higher education professionals understand the value of using social media, and offers research-based strategies for implementing it effectively.

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Social media is not about social media. It's about leadership and connections. Billions of conversations are taking place in social networks every day. But for busy executives and business owners, time constraints make it hard to dedicate time to demystifying these communication opportunities. In The Social Executive, readers are given evidence-based, data-driven strategies for mastering social media, and using it to enable business success. This book's easy, straightforward, practical style ensures that you will gain a solid working platform in the shortest amount of time possible. The focus is on the reasons why social media is important for executives, and how it aligns perfectly with business strategies. The Social Executive is for analogue people who know they need to be digital but need a guiding hand – the book is a safety net – it's saying – we will guide you there – we will tell you why – we will tell you how – let us help you to remain relevant and become more influential – it's about human communication. It gives the tips and tools to adapt to new online environments, and the confidence to use them to build credibility, authority deeper and new business relationships. Written by Dionne Kasian-Lew, an expert who has advised many executives on the topic of corporate social media use, this resource also helps professionals pinpoint the most important social networks to invest time in, and explores which platforms are best suited for various communication goals. Brings together strategy and concrete actions, so can learn not only the most rewarding approaches, but how best to carry them out Delves into the benefits of a strong presence on the most popular social networks, including Twitter, LinkedIn, SlideShare, Pinterest, Instagram, Google+ and YouTube Presents hard evidence that shows the positive results of investing time and energy in social networks Focuses on the most important aspects of social networks that can be learned in a short period, and is designed for busy professionals Social networks represent a powerful way to make connections and draw attention and interest to your company. This resource can help you hit the ground running and become social media savvy efficiently and effectively.
Продажа the art of social selling finding and engaging customers on twitter facebook linkedin and other social networks лучших цены всего мира
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