the search for extraterrestrial intelligence



Kagan Eugene Probabilistic Search for Tracking Targets. Theory and Modern Applications Kagan Eugene Probabilistic Search for Tracking Targets. Theory and Modern Applications Новинка

Kagan Eugene Probabilistic Search for Tracking Targets. Theory and Modern Applications

8659.42 руб.
Presents a probabilistic and information-theoretic framework for a search for static or moving targets in discrete time and space. Probabilistic Search for Tracking Targets uses an information-theoretic scheme to present a unified approach for known search methods to allow the development of new algorithms of search. The book addresses search methods under different constraints and assumptions, such as search uncertainty under incomplete information, probabilistic search scheme, observation errors, group testing, search games, distribution of search efforts, single and multiple targets and search agents, as well as online or offline search schemes. The proposed approach is associated with path planning techniques, optimal search algorithms, Markov decision models, decision trees, stochastic local search, artificial intelligence and heuristic information-seeking methods. Furthermore, this book presents novel methods of search for static and moving targets along with practical algorithms of partitioning and search and screening. Probabilistic Search for Tracking Targets includes complete material for undergraduate and graduate courses in modern applications of probabilistic search, decision-making and group testing, and provides several directions for further research in the search theory. The authors: Provide a generalized information-theoretic approach to the problem of real-time search for both static and moving targets over a discrete space. Present a theoretical framework, which covers known information-theoretic algorithms of search, and forms a basis for development and analysis of different algorithms of search over probabilistic space. Use numerous examples of group testing, search and path planning algorithms to illustrate direct implementation in the form of running routines. Consider a relation of the suggested approach with known search theories and methods such as search and screening theory, search games, Markov decision process models of search, data mining methods, coding theory and decision trees. Discuss relevant search applications, such as quality-control search for nonconforming units in a batch or a military search for a hidden target. Provide an accompanying website featuring the algorithms discussed throughout the book, along with practical implementations procedures.
Bruce Clay Search Engine Optimization All-in-One For Dummies Bruce Clay Search Engine Optimization All-in-One For Dummies Новинка

Bruce Clay Search Engine Optimization All-in-One For Dummies

2551.35 руб.
The most comprehensive coverage of search engine optimization In Search Engine Optimization All-in-One For Dummies, 3rd Edition, Bruce Clay—whose search engine consultancy predates Google—shares everything you need to know about SEO. In minibooks that cover the entire topic, you'll discover how search engines work, how to apply effective keyword strategies, ways to use SEO to position yourself competitively, the latest on international SEO practices, and more. If SEO makes your head spin, this no-nonsense guide makes it easier. You'll get the lowdown on how to use search engine optimization to improve the quality and volume of traffic on your website via search engine results. Cutting through technical jargon, it gets you up to speed quickly on how to use SEO to get your website in the top of the rankings, target different kinds of searches, and win more industry-specific vertical search engine results! Includes new and updated material, featuring the latest on Bing!, Google instant search, image search, and much more Covers SEO and optimizing servers for SEO Provides important information on SEO web design Shows you how to use SEO to stay «above the fold» If you're a website owner, developer, marketer, or SEO consultant, Search Engine Optimization All-in-One For Dummies, Third Edition is the only resource you need to beat the competition.
Thierry Benoist Mathematical Programming Solver Based on Local Search Thierry Benoist Mathematical Programming Solver Based on Local Search Новинка

Thierry Benoist Mathematical Programming Solver Based on Local Search

5848.42 руб.
This book covers local search for combinatorial optimization and its extension to mixed-variable optimization. Although not yet understood from the theoretical point of view, local search is the paradigm of choice for tackling large-scale real-life optimization problems. Today’s end-users demand interactivity with decision support systems. For optimization software, this means obtaining good-quality solutions quickly. Fast iterative improvement methods, like local search, are suited to satisfying such needs. Here the authors show local search in a new light, in particular presenting a new kind of mathematical programming solver, namely LocalSolver, based on neighborhood search. First, an iconoclast methodology is presented to design and engineer local search algorithms. The authors’ concern regarding industrializing local search approaches is of particular interest for practitioners. This methodology is applied to solve two industrial problems with high economic stakes. Software based on local search induces extra costs in development and maintenance in comparison with the direct use of mixed-integer linear programming solvers. The authors then move on to present the LocalSolver project whose goal is to offer the power of local search through a model-and-run solver for large-scale 0-1 nonlinear programming. They conclude by presenting their ongoing and future work on LocalSolver toward a full mathematical programming solver based on local search.
Heather Lutze F. The Findability Formula. The Easy, Non-Technical Approach to Search Engine Marketing Heather Lutze F. The Findability Formula. The Easy, Non-Technical Approach to Search Engine Marketing Новинка

Heather Lutze F. The Findability Formula. The Easy, Non-Technical Approach to Search Engine Marketing

1463.31 руб.
To be successful in business you must be able to attract the right clients and persuade them to buy. However, on the internet, people only see what the search engines direct them to and the competition for those top spots is fierce. So how do you ensure that your business is front-and-center when prospects are searching for solutions? The answer is The Findability Formula. The Findability Formula is for anyone who wants to improve results from Internet marketing. The book is specifically written for business owners who are frustrated with a website that is not showing up in search results and not generating business. The Findability Formula will help readers understand how prospects and customers search for products and services on the Internet, and will show them, step-by-step, how to optimize their findability. The book will be a non-technical guide to effectively building and implementing, from the ground up, an Internet search marketing program that gets results. The reader will learn how paid search works, and how paid and organic search can work together to create optimum web visibility and reduce paid search costs over time. The basic message of the book is that there is a formula for findability and for converting prospects to purchasers. Readers' Benefits from The Findability Formula: * A complete step-by-step approach to search engine marketing applicable to any product or service, The Findability Formula will include easy-to-follow instruction from chapter to chapter as well as launch checklists in the appendix. * The most up-to-date search research and statistics available, including uncommon ways to connect with your online buyer. * Shows the reader how to avoid common search marketing mistakes that cost big money. How to not be bullied and take control of in-house e-commerce department strategies and SEM agencies. * A small company can compete successfully in search with larger, well-established competitors. How to work smarter to get even better search engine «findability». * Maximizes the reader's investment. The reader won't waste money by needlessly paying for «clicks» from customers who have no intention of buying. The investment in this book will be repaid thousands of times over. * Saves time, money and energy in creating in-house search marketing programs and properly tracking results by keyword. Negates the need to hire outside SEM agencies
Greg Nudelman Designing Search. UX Strategies for eCommerce Success Greg Nudelman Designing Search. UX Strategies for eCommerce Success Новинка

Greg Nudelman Designing Search. UX Strategies for eCommerce Success

2551.35 руб.
Best practices, practical advice, and design ideas for successful ecommerce search A glaring gap has existed in the market for a resource that offers a comprehensive, actionable design patterns and design strategies for ecommerce search—but no longer. With this invaluable book, user experience designer and user researcher Greg Nudelman shares his years of experience working on popular ecommerce sites as he tackles even the most difficult ecommerce search design problems. Nudelman helps you create highly effective and intuitive ecommerce search design solutions and he takes a unique forward-thinking look at trends such as integrating searching with browsing to create a single-finding user interface. Offers much-needed insight on how to create ecommerce search experiences that truly benefit online shoppers Juxtaposes examples of common design pitfalls against examples of highly effective ecommerce search design solutions Presents comprehensive guidance on ecommerce search design strategies for the Web, mobile phone applications, and new tablet devices Shares the author's years of unique experience working with ecommerce from the perspective of the user’s experience Designing ecommerce Search is mandatory reading if you are interested in orchestrating successful ecommerce search strategies.
Vanessa Fox Marketing in the Age of Google, Revised and Updated. Your Online Strategy IS Your Business Strategy Vanessa Fox Marketing in the Age of Google, Revised and Updated. Your Online Strategy IS Your Business Strategy Новинка

Vanessa Fox Marketing in the Age of Google, Revised and Updated. Your Online Strategy IS Your Business Strategy

1272.02 руб.
Search has changed everything. Has your business harnessed its full potential? A business's search strategy can have a dramatic impact on how consumers interact with that business. But even more importantly, search engine activity provides amazingly useful data about customer behavior, needs, and motivations. In this non-technical book for executives, business owners, and marketers, search engine strategy guru Vanessa Fox—who created Google's portal for site owners, Google Webmaster Central—explains what every marketer or business owner needs to understand about search rankings, search data, comprehensive search strategies, and integrating your strategy into the businesses processes. Updated statistics, tools, and recommendations Details about the latest changes from Google, Bing, and the overall search landscape Explanation and recommendations related to Google's substantial new search algorithm, know as «Panda» Discussion of the changing landscape of the integration of search and social media, including the addition of Google+ to the mix Traditional marketing isn't enough anymore. Businesses need to evolve as customer behavior evolves. Marketing in the Age of Google shows you how.
Jeffrey Buller L. Best Practices for Faculty Search Committees. How to Review Applications and Interview Candidates Jeffrey Buller L. Best Practices for Faculty Search Committees. How to Review Applications and Interview Candidates Новинка

Jeffrey Buller L. Best Practices for Faculty Search Committees. How to Review Applications and Interview Candidates

2548.95 руб.
The essential guidebook for effective faculty hiring committees Best Practices for Faculty Search Committees presents a clear, direct action plan for faculty and administration involved in hiring. Written by a veteran university administrator, this book lays out a step-by-step process for selecting the right candidate for the job. Practical guidance on application review, interviewing, and evaluation walks you through established and effective methods, while case studies and examples from a variety of institutions provide insight into real-world implementation. Whether you're serving on a faculty search committee for the first time, or simply seeking a more efficient route to the best candidate, this book provides invaluable guidance that can streamline the search and selection process. Tenure-track and long-term opportunities don't come about every day, so it's essential for hiring committees to make the correct choice. While the search process may be codified to an extent by your institution, there is still plenty of room for error or misjudgment; this book helps you keep the process on track and moving forward until the best candidate is identified. Develop criteria for efficient and informative application review Conduct in-depth interviews that provide a clear picture of fit Evaluate final candidates on the most pertinent points for the job Most faculty search resources are technical in nature, with little guidance on getting the job done properly and efficiently; best practices tend to be unwritten, and frequently verge into «habit» rather than critically evaluated method. Best Practices for Faculty Search Committees provides clear, concise, concrete guidance for a more efficient, effective, and successful candidate search.
Nik Kinley Talent Intelligence. What You Need to Know to Identify and Measure Talent Nik Kinley Talent Intelligence. What You Need to Know to Identify and Measure Talent Новинка

Nik Kinley Talent Intelligence. What You Need to Know to Identify and Measure Talent

2229.8 руб.
The challenge with most companies' talent intelligence is that it is just not that intelligent. Having good talent intelligence—an accurate understanding of the skills, expertise, and qualities of people—is essential for the people decisions that all businesses make. Yet despite its vital importance, most organizations appear to be failing at this critical task. The reason lies in talent measurement: how companies produce their talent intelligence and then use it. Written by Nik Kinley and Shlomo Ben-Hur—two experts in the field—this book draws on the latest research to show how businesses can transform the value and impact of their talent intelligence to make sure they get the right people in the right roles. When that happens, all their talent management and development activities are built on an accurate understanding of the talent available to them. Filled with illustrative examples, the book shows how to overcome the stumbling blocks that stand in the way of successful talent intelligence and reveals step-by-step what organizations need to measure, how they can best do so, and how they can successfully implement measurement and use the results. As the authors explain, knowing what methods and tools to use is just part of the challenge: the bigger issue for many firms is ensuring they know how to use them and make the best use of the intelligence they provide.
Printio Keep calm and search for the droids (star wars) Printio Keep calm and search for the droids (star wars) Новинка

Printio Keep calm and search for the droids (star wars)

1656 руб.
Футболка Wearcraft Premium Slim Fit — цвет: ЧЁРНЫЙ, пол: МУЖ. Звёздные войны — культовая эпическая фантастическая сага, включающая в себя кинофильмы, а также анимационные сериалы, мультфильмы, книги и комиксы.
Printio Keep calm and search for the droids (star wars) Printio Keep calm and search for the droids (star wars) Новинка

Printio Keep calm and search for the droids (star wars)

3810 руб.
Толстовка Wearcraft Premium унисекс — цвет: ЧЁРНЫЙ, пол: МУЖ. Звёздные войны — культовая эпическая фантастическая сага, включающая в себя кинофильмы, а также анимационные сериалы, мультфильмы, книги и комиксы.
Printio Keep calm and search for the droids (star wars) Printio Keep calm and search for the droids (star wars) Новинка

Printio Keep calm and search for the droids (star wars)

2140 руб.
Лонгслив — цвет: ЧЁРНЫЙ, пол: МУЖ. Звёздные войны — культовая эпическая фантастическая сага, включающая в себя кинофильмы, а также анимационные сериалы, мультфильмы, книги и комиксы.
Peter Kent SEO For Dummies Peter Kent SEO For Dummies Новинка

Peter Kent SEO For Dummies

1913.35 руб.
Your fully updated guide to search engine optimization Packed with tips, tricks, and secrets, SEO For Dummies shows you how to create and maintain a website that ranks at the top of search engines and drives high-volume traffic. Using plain-English explanations and easy-to-follow instructions, this friendly guide helps you come to grips with search engine basics—what they are, which ones are important, and how to get started—and build a search-engine-friendly site. SEO is an integral part of getting a site to rank in the various search engines in order to attract potential customers. In the new edition of this bestselling guide to search engine optimization, you'll learn the ins and outs and best practices of successful SEO in order to make your website content more search-engine friendly so that it ranks higher among searches and draws the masses. Covering the latest information on pay-per-click options, using social media to boost your profile, and managing your platform and reputation to positively impact your search engine rankings, this hands-on guide is the fun and friendly place to start learning how to move your site to the top of the rankings. Develop a search strategy and use local search capabilities Build sites that increase your search visibility Analyze results with updated tracking tools Maximize content marketing strategies If you're asking yourself the essential question of «how do I get people to visit my site,» you've come to the right place!
Printio Keep calm and search for the droids (star wars) Printio Keep calm and search for the droids (star wars) Новинка

Printio Keep calm and search for the droids (star wars)

2140 руб.
Лонгслив — цвет: ЧЁРНЫЙ, пол: МУЖ. Звёздные войны — культовая эпическая фантастическая сага, включающая в себя кинофильмы, а также анимационные сериалы, мультфильмы, книги и комиксы.
Printio Keep calm and search for the droids (star wars) Printio Keep calm and search for the droids (star wars) Новинка

Printio Keep calm and search for the droids (star wars)

1587 руб.
Майка классическая — цвет: ЧЁРНЫЙ, пол: МУЖ. Звёздные войны — культовая эпическая фантастическая сага, включающая в себя кинофильмы, а также анимационные сериалы, мультфильмы, книги и комиксы.
Printio Keep calm and search for the droids (star wars) Printio Keep calm and search for the droids (star wars) Новинка

Printio Keep calm and search for the droids (star wars)

1061 руб.
Детская футболка классическая унисекс — цвет: ЧЁРНЫЙ, пол: МУЖ. Звёздные войны — культовая эпическая фантастическая сага, включающая в себя кинофильмы, а также анимационные сериалы, мультфильмы, книги и комиксы.
Printio Keep calm and search for the droids (star wars) Printio Keep calm and search for the droids (star wars) Новинка

Printio Keep calm and search for the droids (star wars)

1587 руб.
Майка классическая — цвет: ЧЁРНЫЙ, пол: МУЖ. Звёздные войны — культовая эпическая фантастическая сага, включающая в себя кинофильмы, а также анимационные сериалы, мультфильмы, книги и комиксы.
Printio Keep calm and search for the droids (star wars) Printio Keep calm and search for the droids (star wars) Новинка

Printio Keep calm and search for the droids (star wars)

1190 руб.
Футболка Wearcraft Premium — цвет: ЧЁРНЫЙ, пол: ЖЕН. Звёздные войны — культовая эпическая фантастическая сага, включающая в себя кинофильмы, а также анимационные сериалы, мультфильмы, книги и комиксы.
Printio Keep calm and search for the droids (star wars) Printio Keep calm and search for the droids (star wars) Новинка

Printio Keep calm and search for the droids (star wars)

3810 руб.
Толстовка Wearcraft Premium унисекс — цвет: ЧЁРНЫЙ, пол: МУЖ. Звёздные войны — культовая эпическая фантастическая сага, включающая в себя кинофильмы, а также анимационные сериалы, мультфильмы, книги и комиксы.
Printio Keep calm and search for the droids (star wars) Printio Keep calm and search for the droids (star wars) Новинка

Printio Keep calm and search for the droids (star wars)

1190 руб.
Футболка Wearcraft Premium — цвет: ЧЁРНЫЙ, пол: ЖЕН. Звёздные войны — культовая эпическая фантастическая сага, включающая в себя кинофильмы, а также анимационные сериалы, мультфильмы, книги и комиксы.
Printio Keep calm and search for the droids (star wars) Printio Keep calm and search for the droids (star wars) Новинка

Printio Keep calm and search for the droids (star wars)

1090 руб.
Футболка классическая — цвет: ЧЁРНЫЙ, пол: ЖЕН. Звёздные войны — культовая эпическая фантастическая сага, включающая в себя кинофильмы, а также анимационные сериалы, мультфильмы, книги и комиксы.
Printio Keep calm and search for the droids (star wars) Printio Keep calm and search for the droids (star wars) Новинка

Printio Keep calm and search for the droids (star wars)

1463 руб.
Футболка классическая — цвет: ЧЁРНЫЙ, пол: МУЖ, качество: ЭКОНОМ. Звёздные войны — культовая эпическая фантастическая сага, включающая в себя кинофильмы, а также анимационные сериалы, мультфильмы, книги и комиксы.
Printio Keep calm and search for the droids (star wars) Printio Keep calm and search for the droids (star wars) Новинка

Printio Keep calm and search for the droids (star wars)

1090 руб.
Футболка классическая — цвет: ЧЁРНЫЙ, пол: ЖЕН. Звёздные войны — культовая эпическая фантастическая сага, включающая в себя кинофильмы, а также анимационные сериалы, мультфильмы, книги и комиксы.
Printio Keep calm and search for the droids (star wars) Printio Keep calm and search for the droids (star wars) Новинка

Printio Keep calm and search for the droids (star wars)

1587 руб.
Майка классическая — цвет: ЧЁРНЫЙ, пол: ЖЕН. Звёздные войны — культовая эпическая фантастическая сага, включающая в себя кинофильмы, а также анимационные сериалы, мультфильмы, книги и комиксы.
Printio Keep calm and search for the droids (star wars) Printio Keep calm and search for the droids (star wars) Новинка

Printio Keep calm and search for the droids (star wars)

1587 руб.
Майка классическая — цвет: ЧЁРНЫЙ, пол: ЖЕН. Звёздные войны — культовая эпическая фантастическая сага, включающая в себя кинофильмы, а также анимационные сериалы, мультфильмы, книги и комиксы.
Printio Keep calm and search for the droids (star wars) Printio Keep calm and search for the droids (star wars) Новинка

Printio Keep calm and search for the droids (star wars)

1656 руб.
Футболка Wearcraft Premium Slim Fit — цвет: ЧЁРНЫЙ, пол: МУЖ. Звёздные войны — культовая эпическая фантастическая сага, включающая в себя кинофильмы, а также анимационные сериалы, мультфильмы, книги и комиксы.
Printio Keep calm and search for the droids (star wars) Printio Keep calm and search for the droids (star wars) Новинка

Printio Keep calm and search for the droids (star wars)

1061 руб.
Детская футболка классическая унисекс — цвет: ЧЁРНЫЙ, пол: МУЖ. Звёздные войны — культовая эпическая фантастическая сага, включающая в себя кинофильмы, а также анимационные сериалы, мультфильмы, книги и комиксы.
Printio Keep calm and search for the droids (star wars) Printio Keep calm and search for the droids (star wars) Новинка

Printio Keep calm and search for the droids (star wars)

1463 руб.
Футболка классическая — цвет: ЧЁРНЫЙ, пол: МУЖ, качество: ЭКОНОМ. Звёздные войны — культовая эпическая фантастическая сага, включающая в себя кинофильмы, а также анимационные сериалы, мультфильмы, книги и комиксы.
Korrel Kanoy The Student EQ Edge. Emotional Intelligence and Your Academic and Personal Success: Student Workbook Korrel Kanoy The Student EQ Edge. Emotional Intelligence and Your Academic and Personal Success: Student Workbook Новинка

Korrel Kanoy The Student EQ Edge. Emotional Intelligence and Your Academic and Personal Success: Student Workbook

1125.43 руб.
THE STUDENT EQEDGE STUDENT WORKBOOK The Student Workbook is a companion to the book The Student EQ Edge: Emotional Intelligence and Your Academic and Personal Success . The Workbook offers you a hands-on resource for gaining a clearer understanding of emotional intelligence and is filled with practical exercises for developing your emotional intelligence. Filled with case studies, self-assessments, activities around movie and television clips, and reflection and discussion questions, the Student Workbook will give you the skills and confidence you need in order to succeed in college and beyond. «Success in college is not just a matter of luck nor is it all about being the smartest person in class. The way you approach college matters. The great news in this book is that you can learn how to be successful in college and in your life beyond college.»—Randy L. Swing, executive director, Association for Institutional Research «We have been long aware that academic ability does not necessarily predict college success. This book provides a comprehensive look at emotional intelligence and the role it plays in student persistence. It takes these noncognitive aspects that we know really matter and puts them into a practical, user-friendly guide. This book is long overdue in higher education.»—Catherine Andersen, master trainer in emotional intelligence; professor and special assistant to the provost for student success, Gallaudet University
Olivia Rud Parr Business Intelligence Success Factors. Tools for Aligning Your Business in the Global Economy Olivia Rud Parr Business Intelligence Success Factors. Tools for Aligning Your Business in the Global Economy Новинка

Olivia Rud Parr Business Intelligence Success Factors. Tools for Aligning Your Business in the Global Economy

3189.81 руб.
Praise for Business Intelligence Success Factors: Tools for Aligning your business in the Global Economy «Olivia Parr Rud does a remarkable job of weaving together many topics in a strategic way. As 'quants,' we're fascinated with data and fact-based decision-making. But success only comes when you consider the human factor, especially effective communications. Making topics like evolutionary biology, complexity science, and systems thinking relevant for business success is a unique and compelling view. As Max Frisch said, 'We hired workers and human beings came instead.'» —Anne Milley, Senior Director, Technology Product Marketing, SAS «Business Intelligence Success Factors is a must-read for anyone implementing BI on an organizational level. This book explains the business landscape and the underlying reasons for our current volatility, offering clear guidance on navigating our information rich global economy.» —Ron Powell, Editorial Director, Business Intelligence Network Transform challenges into opportunities with emerging Business Intelligence technologies Written by an expert in data mining and statistical analysis, this valuable resource unveils the connection between the increased use of BI and the need for new, proven theories and models in BI, as well as the guidance to implement them successfully in your organization. Are you ready to become adaptable? Learn how to harness today's rapidly evolving global economy with Business Intelligence Success Factors.
William Montag E. CareerJournal.com Resume Guide for $100,000 + Executive Jobs William Montag E. CareerJournal.com Resume Guide for $100,000 + Executive Jobs Новинка

William Montag E. CareerJournal.com Resume Guide for $100,000 + Executive Jobs

2038.4 руб.
The Proven, Professional Resume and Job Search Guide for Executives in the 100K and Above Salary Range This new, expanded edition of a classic bestseller supplements veteran career advisor William Montag's years of experience with the powerful online resources of CareerJournal.com, The Wall Street Journal's own career Web site. Let this handy resource be your own professional executive coach with up-to-the-minute advice on how to land your ideal executive job using proven high-visibility marketing techniques. The top-notch, real-world resume and cover letter samples inside will help you launch your search with the same competitive edge held by the top-level clients of Montag Associates. You'll learn how critical self-marketing is to your success and how to maximize your marketability by pairing the perfect cover letter with the right resume for any job opportunity. By combining the author's power packaging and patented Expansionist Theory(TM) methods with 24/7 online job search strategies you can outmarket, outsmart, and outclass the competition. Put your executive job search on the fast track with: * All the marketing techniques and online skills of professional executive career coaches * Up-to-date listings of the best career and job search sites on the Internet * Sample resumes accompanied by their own specially designed cover letters * Frequently asked questions and market-tested answers * Top ten rules for the twenty-first-century job market
Danny Dover Search Engine Optimization (SEO) Secrets Danny Dover Search Engine Optimization (SEO) Secrets Новинка

Danny Dover Search Engine Optimization (SEO) Secrets

2232.35 руб.
Tips, tricks, and little-known methods used by professional SEO consultants to rank in some of the most competitive search phrases Search engine optimization (SEO) is the process of creating, formatting and promoting web pages in a manner that ensures that they are ranked highly for chosen keyword phrases after a user performs a Web search. This unique book taps the relatively unknown market of advanced SEO knowledge, and reveals secrets used by only the best SEO consultants. You'll take your Internet marketing skills to the next level as you gain a thorough understanding of standard SEO techniques such as on-page optimization, off-page optimization, and link building. Packed with real-world examples, this essential guide demonstrates how real SEO consultants work with Fortune 500 companies to get the results they desire. Coverage includes: Understanding Search Engine Optimization Relearning How You See the Web Picking the Right SEO Tools Finding SEO Problems Solving SEO Problems SEO Best Practices The SEO Consulting Process Comprehensive Site Audit (Informational Website) Comprehensive Site Audit (E-Commerce Website) Understanding the SEO Industry Search Engine Verticals Optimizing for Alternative Search Engines Setting Up a Testing Platform SEO Resources Attending SEO Conferences
Seena Sharp Competitive Intelligence Advantage. How to Minimize Risk, Avoid Surprises, and Grow Your Business in a Changing World Seena Sharp Competitive Intelligence Advantage. How to Minimize Risk, Avoid Surprises, and Grow Your Business in a Changing World Новинка

Seena Sharp Competitive Intelligence Advantage. How to Minimize Risk, Avoid Surprises, and Grow Your Business in a Changing World

2548.8 руб.
A practical introduction to the necessity of competitive intelligence for smarter business decisions-from a leading CI expert and speaker In Competitive Intelligence Advantage, Seena Sharp, founder of one of the first Competitive Intelligence firms in the US, provides her expert analysis on the issues and benefits of CI for today's businesses. CI is critical for making smarter business decisions and reducing risks when formulating strategies, leading to more profits and fewer mistakes. This is a practical guide that explains what CI is, why data is not intelligence, why competitor intelligence is a weak sibling to competitive intelligence, when to use it, how to find the most useful information and turn it into actual intelligence, and how to present findings in the most convincing manner. Importantly, Sharp argues that businesses would benefit from shifting their perspective on CI from viewing it as a cost to viewing it as an investment that saves money and provides immediate value. Author Seena Sharp is a noted CI expert who established Sharp Market Intelligence in 1979 Addresses all the most common myths and misconceptions about CI Includes more than sixty examples of when to use CI Completely explains the ins and outs of CI, and why your company will act faster and more aggressively with CI Competitive intelligence is a management tool that is misunderstood and underestimated, yet results in numerous benefits. If you are a senior level executive or operate a business-and you aren't tapping the power of CI to improve your decision making-you are missing a potent advantage.
Eliot George Daniel Deronda Eliot George Daniel Deronda Новинка

Eliot George Daniel Deronda

366 руб.
George Eliot's final novel, Daniel Deronda (1876), follows the intertwining lives of the beautiful but spoiled and selfish Gwendolene Harleth and the selfless yet alienated Daniel Deronda, as they search for personal and vocational fulfilment and sympathetic relationship. Set largely in the degenerate English aristocratic society of the 1860s, Daniel Deronda charts their search for meaningful lives against a background of imperialism, the oppression of women, and racial and religious prejudice. Gwendolen's attempts to escape a sadistic relationship and atone for past actions catalyse her friendship with Deronda, while his search for origins leads him, via Judaism, to a quest for moral growth. Eliot's radical dual narrative constantly challenges all solutions and ensures that the novel is as controversial now, as when it first appeared.
Korrel Kanoy The Student EQ Edge. Emotional Intelligence and Your Academic and Personal Success Korrel Kanoy The Student EQ Edge. Emotional Intelligence and Your Academic and Personal Success Новинка

Korrel Kanoy The Student EQ Edge. Emotional Intelligence and Your Academic and Personal Success

2249.45 руб.
"The Student EQ Edge is more relevant today than any other time in the history of our world. Our opportunity to succeed in the 21st century will depend a great deal on our emotional intelligence in our transformation to lifelong learning and our leadership ability. This book is the competitive edge." —Stedman Graham, best-selling author, speaker, entrepreneur «We have been long aware that academic ability does not necessarily predict college success. This book provides a comprehensive look at emotional intelligence and the role it plays in student persistence. It takes these noncognitive aspects that we know really matter and puts them into a practical, user-friendly guide. This book is long overdue in higher education.» —Catherine Andersen, master trainer in emotional intelligence; professor and special assistant to the provost for student success, Gallaudet University «As important as book learning is, we know that success in life is also dependent upon emotional intelligence. The authors of The Student EQ Edge define emotional intelligence and provide a road map for mastering emotional intelligence skills. I would highly recommend The Student EQ Edge to any high school or college student interested in knowing what it takes to be truly successful both inside and outside the classroom.» —Brad Beacham, executive director, Sigma Nu Fraternity, Inc. «The Student EQ Edge is substantive, readable, and sure to appeal to students both in classes as well as those who are lucky to pick it up for personal development reading. The book is appealing because the research is understandable; numerous examples are integrated throughout, and readers are encouraged to apply what they are reading.» —Dennis Roberts, assistant vice president for faculty and student services for the Qatar Foundation
Mircea Eremia Advanced Solutions in Power Systems. HVDC, FACTS, and Artificial Intelligence Mircea Eremia Advanced Solutions in Power Systems. HVDC, FACTS, and Artificial Intelligence Новинка

Mircea Eremia Advanced Solutions in Power Systems. HVDC, FACTS, and Artificial Intelligence

11997.76 руб.
Provides insight on both classical means and new trends in the application of power electronic and artificial intelligence techniques in power system operation and control This book presents advanced solutions for power system controllability improvement, transmission capability enhancement and operation planning. The book is organized into three parts. The first part describes the CSC-HVDC and VSC-HVDC technologies, the second part presents the FACTS devices, and the third part refers to the artificial intelligence techniques. All technologies and tools approached in this book are essential for power system development to comply with the smart grid requirements. Discusses detailed operating principles and diagrams, theory of modeling, control strategies and physical installations around the world of HVDC and FACTS systems Covers a wide range of Artificial Intelligence techniques that are successfully applied for many power system problems, from planning and monitoring to operation and control Each chapter is carefully edited, with drawings and illustrations that helps the reader to easily understand the principles of operation or application Advanced Solutions in Power Systems: HVDC, FACTS, and Artificial Intelligence is written for graduate students, researchers in transmission and distribution networks, and power system operation. This book also serves as a reference for professional software developers and practicing engineers.
Keyes Daniel Flowers for Algernon Keyes Daniel Flowers for Algernon Новинка

Keyes Daniel Flowers for Algernon

1295 руб.
The classic novel about a daring experiment in human intelligence Charlie Gordon, IQ 68, is a floor sweeper and the gentle butt of everyone's jokes - until an experiment in the enhancement of human intelligence turns him into a genius. But then Algernon, the mouse whose triumphal experimental tranformation preceded his, fades and dies, and Charlie has to face the possibility that his salvation was only temporary.
Innokenty Slanevsky Political Phantasmagoria. Three short stories, 2017 Innokenty Slanevsky Political Phantasmagoria. Three short stories, 2017 Новинка

Innokenty Slanevsky Political Phantasmagoria. Three short stories, 2017

120 руб.
About the stories In December 2017 the book with 80 stories came out in Russian. In this book there are three of his stories: The Last Home, The Extraterrestrial and The Immortal Picture.
Walden Libby Search and Find Animals (HB) Walden Libby Search and Find Animals (HB) Новинка

Walden Libby Search and Find Animals (HB)

1156 руб.
Find 120 animals and spot many more in this busy search and find book. From the hot savannah to the cool depths of the ocean, explore each gigantic fold-out scene and discover some weird and wonderful animals along the way!
Leighton Jonny Where's the Elf? A Christmas Search-and-Find Adventure Leighton Jonny Where's the Elf? A Christmas Search-and-Find Adventure Новинка

Leighton Jonny Where's the Elf? A Christmas Search-and-Find Adventure

1156 руб.
Santa's elves are hard at work. Aren't they? With just days to go before Christmas, ten of the naughty elves have gone missing. The workshop is in chaos, and there are still presents to make. Santa must launch a worldwide search to find his pesky elves and save Christmas before it's too late. Can you help find the ten elves, and Santa Claus himself, on each of the fun, action-packed pages? Test your spotting skills with this wintry search-and-find title. Each colourful page is filled with fun illustrations, hard-to-find elves, Santa Claus himself, as well as extra bonus items. Where's the Elf? is the perfect search-and-find challenge for children of all ages.
Frederic Magoules Data Mining and Machine Learning in Building Energy Analysis. Towards High Performance Computing Frederic Magoules Data Mining and Machine Learning in Building Energy Analysis. Towards High Performance Computing Новинка

Frederic Magoules Data Mining and Machine Learning in Building Energy Analysis. Towards High Performance Computing

8247.97 руб.
Focusing on up-to-date artificial intelligence models to solve building energy problems, Artificial Intelligence for Building Energy Analysis reviews recently developed models for solving these issues, including detailed and simplified engineering methods, statistical methods, and artificial intelligence methods. The text also simulates energy consumption profiles for single and multiple buildings. Based on these datasets, Support Vector Machine (SVM) models are trained and tested to do the prediction. Suitable for novice, intermediate, and advanced readers, this is a vital resource for building designers, engineers, and students.
Ujjwal Maulik Computational Intelligence and Pattern Analysis in Biology Informatics Ujjwal Maulik Computational Intelligence and Pattern Analysis in Biology Informatics Новинка

Ujjwal Maulik Computational Intelligence and Pattern Analysis in Biology Informatics

9972.41 руб.
An invaluable tool in Bioinformatics, this unique volume provides both theoretical and experimental results, and describes basic principles of computational intelligence and pattern analysis while deepening the reader's understanding of the ways in which these principles can be used for analyzing biological data in an efficient manner. This book synthesizes current research in the integration of computational intelligence and pattern analysis techniques, either individually or in a hybridized manner. The purpose is to analyze biological data and enable extraction of more meaningful information and insight from it. Biological data for analysis include sequence data, secondary and tertiary structure data, and microarray data. These data types are complex and advanced methods are required, including the use of domain-specific knowledge for reducing search space, dealing with uncertainty, partial truth and imprecision, efficient linear and/or sub-linear scalability, incremental approaches to knowledge discovery, and increased level and intelligence of interactivity with human experts and decision makers Chapters authored by leading researchers in CI in biology informatics. Covers highly relevant topics: rational drug design; analysis of microRNAs and their involvement in human diseases. Supplementary material included: program code and relevant data sets correspond to chapters.
Wells Herbert George The First in the Moon Wells Herbert George The First in the Moon Новинка

Wells Herbert George The First in the Moon

442 руб.
The First Men in the Moon (1901) is a scientific romance; the novel tells the story of a journey to the moon undertaken by the two protagonists, a businessman narrator, Mr. Bedford, and an eccentric scientist, Mr. Cavor. Bedford and Cavor discover that the moon is inhabited by a sophisticated extraterrestrial civilization of insect-like creatures they call "Selenites".
Wells, Herbert George The First in the Moon Wells, Herbert George The First in the Moon Новинка

Wells, Herbert George The First in the Moon

356 руб.
The First Men in the Moon (1901) is a scientific romance; the novel tells the story of a journey to the moon undertaken by the two protagonists, a businessman narrator, Mr. Bedford, and an eccentric scientist, Mr. Cavor. Bedford and Cavor discover that the moon is inhabited by a sophisticated extraterrestrial civilization of insect-like creatures they call "Selenites".
Ken Withee Microsoft Business Intelligence For Dummies Ken Withee Microsoft Business Intelligence For Dummies Новинка

Ken Withee Microsoft Business Intelligence For Dummies

2232.35 руб.
Learn to create an effective business strategy using Microsoft's BI stack Microsoft Business Intelligence tools are among the most widely used applications for gathering, providing access to, and analyzing data to enable the enterprise to make sound business decisions. The tools include SharePoint Server, the Office Suite, PerformancePoint Server, and SQL Server, among others. With so much jargon and so many technologies involved, Microsoft Business Intelligence For Dummies provides a much-needed step-by-step explanation of what's involved and how to use this powerful package to improve your business. Microsoft Business Intelligence encompasses a broad collection of tools designed to help business owners and managers direct the enterprise effectively This guide provides an overview of SharePoint, PerformancePoint, the SQL Server suite, Microsoft Office, and the BI development technologies Explains how the various technologies work together to solve functional problems Translates the buzzwords and shows you how to create your business strategy Examines related technologies including data warehousing, data marts, Online Analytical Processing (OLAP), data mining, reporting, dashboards, and Key Performance Indicators (KPIs) Simplifies this complex package to get you up and running quickly Microsoft Business Intelligence For Dummies demystifies these essential tools for enterprise managers, business analysts, and others who need to get up to speed.
Patricia Bouvard Collective Intelligence Development in Business Patricia Bouvard Collective Intelligence Development in Business Новинка

Patricia Bouvard Collective Intelligence Development in Business

10497.42 руб.
This book analyses the development of Collective Intelligence by a better knowledge of the diversity of the temperaments and behavioural and relational processes. The purpose is to help the reader become a better Collective Intelligence Leader, who will be able to capitalize on the specificities and the differences of the individuals present in its collective, and transform these differences into complementarities, which are a source of wealth.
Jim Sterne Artificial Intelligence for Marketing. Practical Applications Jim Sterne Artificial Intelligence for Marketing. Practical Applications Новинка

Jim Sterne Artificial Intelligence for Marketing. Practical Applications

3189.81 руб.
A straightforward, non-technical guide to the next major marketing tool Artificial Intelligence for Marketing presents a tightly-focused introduction to machine learning, written specifically for marketing professionals. This book will not teach you to be a data scientist—but it does explain how Artificial Intelligence and Machine Learning will revolutionize your company's marketing strategy, and teach you how to use it most effectively. Data and analytics have become table stakes in modern marketing, but the field is ever-evolving with data scientists continually developing new algorithms—where does that leave you? How can marketers use the latest data science developments to their advantage? This book walks you through the «need-to-know» aspects of Artificial Intelligence, including natural language processing, speech recognition, and the power of Machine Learning to show you how to make the most of this technology in a practical, tactical way. Simple illustrations clarify complex concepts, and case studies show how real-world companies are taking the next leap forward. Straightforward, pragmatic, and with no math required, this book will help you: Speak intelligently about Artificial Intelligence and its advantages in marketing Understand how marketers without a Data Science degree can make use of machine learning technology Collaborate with data scientists as a subject matter expert to help develop focused-use applications Help your company gain a competitive advantage by leveraging leading-edge technology in marketing Marketing and data science are two fast-moving, turbulent spheres that often intersect; that intersection is where marketing professionals pick up the tools and methods to move their company forward. Artificial Intelligence and Machine Learning provide a data-driven basis for more robust and intensely-targeted marketing strategies—and companies that effectively utilize these latest tools will reap the benefit in the marketplace. Artificial Intelligence for Marketing provides a nontechnical crash course to help you stay ahead of the curve.
Siddhartha Bhattacharyya Hybrid Intelligence for Image Analysis and Understanding Siddhartha Bhattacharyya Hybrid Intelligence for Image Analysis and Understanding Новинка

Siddhartha Bhattacharyya Hybrid Intelligence for Image Analysis and Understanding

10497.42 руб.
A synergy of techniques on hybrid intelligence for real-life image analysis Hybrid Intelligence for Image Analysis and Understanding brings together research on the latest results and progress in the development of hybrid intelligent techniques for faithful image analysis and understanding. As such, the focus is on the methods of computational intelligence, with an emphasis on hybrid intelligent methods applied to image analysis and understanding. The book offers a diverse range of hybrid intelligence techniques under the umbrellas of image thresholding, image segmentation, image analysis and video analysis. Key features: Provides in-depth analysis of hybrid intelligent paradigms. Divided into self-contained chapters. Provides ample case studies, illustrations and photographs of real-life examples to illustrate findings and applications of different hybrid intelligent paradigms. Offers new solutions to recent problems in computer science, specifically in the application of hybrid intelligent techniques for image analysis and understanding, using well-known contemporary algorithms. The book is essential reading for lecturers, researchers and graduate students in electrical engineering and computer science.
Laurence Yang T. Mobile Intelligence Laurence Yang T. Mobile Intelligence Новинка

Laurence Yang T. Mobile Intelligence

13793.76 руб.
* Focuses on learning patterns and knowledge from data generated by mobile users and mobile technology. * Covers research and application issues in applying computational intelligence applications to mobile computing * Delivers benefits to a wide range of applications * Introduces the state of the art of computational intelligence to the mobile paradigm
Walden Libby Search and Find On the Go (HB) Walden Libby Search and Find On the Go (HB) Новинка

Walden Libby Search and Find On the Go (HB)

1072 руб.
Can you find the jet-skiing daredevil, the tired family of travellers or the cunning jewellery thief? With giant fold-out pages, there is lots to spot around the town, at the airport and on the high seas with this quirky search and find title from Fermin Solis.
Solis Fermin Search and Find: Dinosaurs (HB) Solis Fermin Search and Find: Dinosaurs (HB) Новинка

Solis Fermin Search and Find: Dinosaurs (HB)

1072 руб.
With giant fold-out pages, there's lots to spot across the plains, in the air and by the river with this quirky search and find title.
Joyce Lain Kennedy Job Search Letters For Dummies Joyce Lain Kennedy Job Search Letters For Dummies Новинка

Joyce Lain Kennedy Job Search Letters For Dummies

1147.05 руб.
New-style job messages that get you in the door and on your way up From sparkling cover letters to six-word bios, a fresh bevy of job search letters has grown powerfully useful for successful career communications. Job Search Letters For Dummies delivers the quality of New Era know-how you need right now to land good jobs and thrive. Whether you’re a long-time professional or a recent college graduate – or somewhere in between – Job Search Letters For Dummies has you covered. Job Search Letters For Dummies covers the gamut of leading-edge topics, including effective strategies for internal career communications on topics such as raises, promotions, and position changes; rules for communicating professionally with texts and networking on social media platforms such as twitter and LinkedIn; fresh and updated communication phrases to voice accomplishments and make job-fit statements; post-interview etiquette and letters such as thank-yous, «hire me» reinforcement notes, interest revival queries; and much more. Get hired with 40 types of job letters Create short messages for a smartphone world Network on social media sites Model best letters more than 200 pro samples Whether you’re a long-time professional or a recent college graduate – or somewhere in between – Job Search Letters For Dummies has you covered. A note to job seekers from nationally syndicated careers columnist and author or Job Search Letters For Dummies, Joyce Lain Kennedy: Welcome aboard, job seekers! Thanks for checking out this first guide to communications-supported job search and career growth in relentlessly changing technological times. The right messaging – what you say, why you say it, and when you say it – is as important today to your employment goals as it has been at any time since Leonardo da Vinci wrote the first professional resume in 1482. Consider recent job–finding history: In 1986 fax machines and postal mail were the most popular ways to send resumes and cover letters. In the 1990s the Internet boom kicked in with new tools to connect jobs and people: e-mail, websites, cell phones, mailing lists, and online bulletin boards. In the 21st century the double-time march of recruiting technology skyrocketed, building a techno-swamp populated with endless ideas of how to connect work and people through smartphones, wonder tablets, apps, and social media for virtual networking. You’re competing in a new world of work out there. If your job search is treading water – or even drowning— there’s a better way. Make a splash! Engage hiring authorities through a communications-centered campaign with smart content.
Joy Mundy The Kimball Group Reader. Relentlessly Practical Tools for Data Warehousing and Business Intelligence Remastered Collection Joy Mundy The Kimball Group Reader. Relentlessly Practical Tools for Data Warehousing and Business Intelligence Remastered Collection Новинка

Joy Mundy The Kimball Group Reader. Relentlessly Practical Tools for Data Warehousing and Business Intelligence Remastered Collection

1874.54 руб.
The final edition of the incomparable data warehousing and business intelligence reference, updated and expanded The Kimball Group Reader, Remastered Collection is the essential reference for data warehouse and business intelligence design, packed with best practices, design tips, and valuable insight from industry pioneer Ralph Kimball and the Kimball Group. This Remastered Collection represents decades of expert advice and mentoring in data warehousing and business intelligence, and is the final work to be published by the Kimball Group. Organized for quick navigation and easy reference, this book contains nearly 20 years of experience on more than 300 topics, all fully up-to-date and expanded with 65 new articles. The discussion covers the complete data warehouse/business intelligence lifecycle, including project planning, requirements gathering, system architecture, dimensional modeling, ETL, and business intelligence analytics, with each group of articles prefaced by original commentaries explaining their role in the overall Kimball Group methodology. Data warehousing/business intelligence industry's current multi-billion dollar value is due in no small part to the contributions of Ralph Kimball and the Kimball Group. Their publications are the standards on which the industry is built, and nearly all data warehouse hardware and software vendors have adopted their methods in one form or another. This book is a compendium of Kimball Group expertise, and an essential reference for anyone in the field. Learn data warehousing and business intelligence from the field's pioneers Get up to date on best practices and essential design tips Gain valuable knowledge on every stage of the project lifecycle Dig into the Kimball Group methodology with hands-on guidance Ralph Kimball and the Kimball Group have continued to refine their methods and techniques based on thousands of hours of consulting and training. This Remastered Collection of The Kimball Group Reader represents their final body of knowledge, and is nothing less than a vital reference for anyone involved in the field.
Hughes Marcia Emotional Intelligence in Action. Training and Coaching Activities for Leaders, Managers, and Teams Hughes Marcia Emotional Intelligence in Action. Training and Coaching Activities for Leaders, Managers, and Teams Новинка

Hughes Marcia Emotional Intelligence in Action. Training and Coaching Activities for Leaders, Managers, and Teams

4823.98 руб.
The importance of emotional intelligence as a critical factor in personal and business success is now well established. Emotional Intelligence in Action, Second Edition shows how to tap the power of EI to build effective emotional skills and create real change for leaders and teams. This book breaks new ground in providing a cross-reference matrix that maps sixty-five exercises to four leading emotional intelligence models – the EQ-I 2.0 or EQ360, TESI and TESI Short, the MSCEIT, and EISA – making it easy to use with all the models. Revised to respond to the significant changes in EQi-2.0 and to add two new instruments, TESI and EISA, this Second Edition now offers in-depth coverage of such emerging topics as emotional expression, as well as twenty new exercises, accompanied by reproducible handouts for your participants. Ideal for both individual or team coaching or as part of a wider leadership and management development program, Emotional Intelligence in Action, Second Edition provides highly-effective experiential learning, drawn from real life, that will help you enhance emotional intelligence competencies in every organization.
Carlo Vercellis Business Intelligence. Data Mining and Optimization for Decision Making Carlo Vercellis Business Intelligence. Data Mining and Optimization for Decision Making Новинка

Carlo Vercellis Business Intelligence. Data Mining and Optimization for Decision Making

14176.92 руб.
Business intelligence is a broad category of applications and technologies for gathering, providing access to, and analyzing data for the purpose of helping enterprise users make better business decisions. The term implies having a comprehensive knowledge of all factors that affect a business, such as customers, competitors, business partners, economic environment, and internal operations, therefore enabling optimal decisions to be made. Business Intelligence provides readers with an introduction and practical guide to the mathematical models and analysis methodologies vital to business intelligence. This book: Combines detailed coverage with a practical guide to the mathematical models and analysis methodologies of business intelligence. Covers all the hot topics such as data warehousing, data mining and its applications, machine learning, classification, supply optimization models, decision support systems, and analytical methods for performance evaluation. Is made accessible to readers through the careful definition and introduction of each concept, followed by the extensive use of examples and numerous real-life case studies. Explains how to utilise mathematical models and analysis models to make effective and good quality business decisions. This book is aimed at postgraduate students following data analysis and data mining courses. Researchers looking for a systematic and broad coverage of topics in operations research and mathematical models for decision-making will find this an invaluable guide.
Ricardo Caferra Logic for Computer Science and Artificial Intelligence Ricardo Caferra Logic for Computer Science and Artificial Intelligence Новинка

Ricardo Caferra Logic for Computer Science and Artificial Intelligence

16782.41 руб.
Logic and its components (propositional, first-order, non-classical) play a key role in Computer Science and Artificial Intelligence. While a large amount of information exists scattered throughout various media (books, journal articles, webpages, etc.), the diffuse nature of these sources is problematic and logic as a topic benefits from a unified approach. Logic for Computer Science and Artificial Intelligence utilizes this format, surveying the tableaux, resolution, Davis and Putnam methods, logic programming, as well as for example unification and subsumption. For non-classical logics, the translation method is detailed. Logic for Computer Science and Artificial Intelligence is the classroom-tested result of several years of teaching at Grenoble INP (Ensimag). It is conceived to allow self-instruction for a beginner with basic knowledge in Mathematics and Computer Science, but is also highly suitable for use in traditional courses. The reader is guided by clearly motivated concepts, introductions, historical remarks, side notes concerning connections with other disciplines, and numerous exercises, complete with detailed solutions, The title provides the reader with the tools needed to arrive naturally at practical implementations of the concepts and techniques discussed, allowing for the design of algorithms to solve problems.
David Perry E. Guerrilla Marketing for Job Hunters 3.0. How to Stand Out from the Crowd and Tap Into the Hidden Job Market using Social Media and 999 other Tactics Today David Perry E. Guerrilla Marketing for Job Hunters 3.0. How to Stand Out from the Crowd and Tap Into the Hidden Job Market using Social Media and 999 other Tactics Today Новинка

David Perry E. Guerrilla Marketing for Job Hunters 3.0. How to Stand Out from the Crowd and Tap Into the Hidden Job Market using Social Media and 999 other Tactics Today

1399.55 руб.
The latest strategies for job hunters revealed in this revised and updated edition This new Third Edition features the latest job-hunting strategies for the Information Age. You'll discover key techniques to reach hiring managers at the employers you want to work for most. New chapters integrate using social media and social networking tools like Facebook, Twitter, LinkedIn, and ZoomInfo in your job search, along with case studies from successful guerrilla job hunters that detail what works in today's hyper competitive job market with commentary from America's top recruiters. Present your skills in creative new ways that stand out in today's hyper-competitive job market Employ little-known search engine optimization tricks used by top headhunters Integrated web site updated bi-weekly to remain state-of-the-moment Part of the Guerrilla Marketing Series, the bestselling marketing book series The job search process has changed drastically in the past few years. Turn these changes to your advantage and make your search successful with Guerilla Marketing for Job Hunters 3.0.

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New-style job messages that get you in the door and on your way up From sparkling cover letters to six-word bios, a fresh bevy of job search letters has grown powerfully useful for successful career communications. Job Search Letters For Dummies delivers the quality of New Era know-how you need right now to land good jobs and thrive. Whether you’re a long-time professional or a recent college graduate – or somewhere in between – Job Search Letters For Dummies has you covered. Job Search Letters For Dummies covers the gamut of leading-edge topics, including effective strategies for internal career communications on topics such as raises, promotions, and position changes; rules for communicating professionally with texts and networking on social media platforms such as twitter and LinkedIn; fresh and updated communication phrases to voice accomplishments and make job-fit statements; post-interview etiquette and letters such as thank-yous, «hire me» reinforcement notes, interest revival queries; and much more. Get hired with 40 types of job letters Create short messages for a smartphone world Network on social media sites Model best letters more than 200 pro samples Whether you’re a long-time professional or a recent college graduate – or somewhere in between – Job Search Letters For Dummies has you covered. A note to job seekers from nationally syndicated careers columnist and author or Job Search Letters For Dummies, Joyce Lain Kennedy: Welcome aboard, job seekers! Thanks for checking out this first guide to communications-supported job search and career growth in relentlessly changing technological times. The right messaging – what you say, why you say it, and when you say it – is as important today to your employment goals as it has been at any time since Leonardo da Vinci wrote the first professional resume in 1482. Consider recent job–finding history: In 1986 fax machines and postal mail were the most popular ways to send resumes and cover letters. In the 1990s the Internet boom kicked in with new tools to connect jobs and people: e-mail, websites, cell phones, mailing lists, and online bulletin boards. In the 21st century the double-time march of recruiting technology skyrocketed, building a techno-swamp populated with endless ideas of how to connect work and people through smartphones, wonder tablets, apps, and social media for virtual networking. You’re competing in a new world of work out there. If your job search is treading water – or even drowning— there’s a better way. Make a splash! Engage hiring authorities through a communications-centered campaign with smart content.
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