the social media implications on employment



Ian Tunnicliffe Social Media - The Vital Ground. Can We Hold It Ian Tunnicliffe Social Media - The Vital Ground. Can We Hold It Новинка

Ian Tunnicliffe Social Media - The Vital Ground. Can We Hold It

477 руб.
This Letort Paper seeks to answer some specific questions on how the U.S. Army, and by extension its allies, can best leverage social media, particularly on operations. Are they a viable and effective messaging conduit? Have they changed the information operations (IO) landscape? Does the United States have the correct force structure, training, equipment, and technology to leverage social media? Finally, how can we train our leaders to better understand and use social media? The impact of social media on the media environment has been widely recognized, as has the ability of extremist and adversarial organizations to exploit the media to publicize their cause, spread their propaganda, and recruit vulnerable individuals. Supporting the growth of social media has been the phenomenal global increase in mobile telephone usage, and much of this increase is in areas where there are existing conflicts or conflicts are highly likely. However, the full implications of the mobile and social media revolution are not yet fully understood. Social media will increasingly have a direct impact on virtually all aspects of military operations in the 21st century. In doing so, social media will force significant changes to policy, doctrine, force structures, and virtually all staff functions within operational units. New training requirements and new approaches to traditional operational challenges will be required. All this will require a wider understanding of social media and the realizatio...
Erik Qualman Socialnomics. How Social Media Transforms the Way We Live and Do Business Erik Qualman Socialnomics. How Social Media Transforms the Way We Live and Do Business Новинка

Erik Qualman Socialnomics. How Social Media Transforms the Way We Live and Do Business

1317.75 руб.
The benchmark book on to the effects and implications of social media on our daily lives, and how businesses can harness its power Socialnomics is an essential book for anyone who wants to understand the implications of social media on our daily lives and how businesses can tap the power of social media to increase their sales, cut their marketing costs, and reach consumers directly. In this revised and updated second edition, author Erik Qualman presents new material based on meeting with 75 Fortune 1000 companies, 50 colleges and universities, and over 100 small businesses & non-profits since the first edition. Qualman's materials have been used from IBM to NASA to Harvard to local businesses. Lists the top ten easy opportunities that companies and organization miss when it comes to social media Describes where social media should reside in an organization and the necessary building blocks for success Explains why over 50 percent of companies still block social media to their employees and why this is a detriment to success Shares proper training methods for your ENTIRE organization on social media; not just the chosen few Reviews the top companies, organizations and individuals using social media, explaining what separates them from other companies and how to replicate their success Social media can transform your business and your relationship with consumers. Discover what social media can do for you, and what you can do for others while using social media.
Honkasalo Elina Stakeholder Dialogue and Social Media - a Habermasian Perspective Honkasalo Elina Stakeholder Dialogue and Social Media - a Habermasian Perspective Новинка

Honkasalo Elina Stakeholder Dialogue and Social Media - a Habermasian Perspective

7689 руб.
This book is an attempt to explore whether social media can be used as a forum for stakeholder dialogue. Based on the interviews of six CSR managers, it aims to shed light on recent technological developments and their influence on stakeholder discourses. From a theoretical perspective, the study builds on the principles of Jürgen Habermas' discourse ethics. Both stakeholder dialogue and discourse ethics have been criticised for their idealistic nature and lack of practical implications. In this work it is argued that social media holds great potential for organising, establishing and improving the Habermasian stakeholder dialogue. The author concludes that social media can indeed be used for stakeholder dialogue and that social media can benefit stakeholder discourses in many, although not in every, a way.
Mufit Aydin Social Media Marketing's Impact on Brand Perception Mufit Aydin Social Media Marketing's Impact on Brand Perception Новинка

Mufit Aydin Social Media Marketing's Impact on Brand Perception

4358 руб.
Through the innovation in social media, marketing communication has become interesting, social, precise, interactive and personal. As compared to traditional media advertising consumers are now attracted by the communications through social networking sites. The main aim of the research is to investigate the impact of social media on consumer brand perception. For the purpose of research accomplishment case of KFC is taken. The results of the study proved that the social media has great influence on the perceptions of consumers regarding the brand and also social media marketing is effective in promoting brands. Also, social media marketing improves the image of brand, brand loyalty, brand commitment and brand awareness and ultimately results in creating positive perception regarding the brands on consumers mind. It is the author’s hope that marketing managers and professionals who work on this area will find this study informative and useful with managerial implications in it.
Neal Schaffer Maximize Your Social. A One-Stop Guide to Building a Social Media Strategy for Marketing and Business Success Neal Schaffer Maximize Your Social. A One-Stop Guide to Building a Social Media Strategy for Marketing and Business Success Новинка

Neal Schaffer Maximize Your Social. A One-Stop Guide to Building a Social Media Strategy for Marketing and Business Success

1651.32 руб.
Create and maintain a successful social media strategy for your business Today, a large number of companies still don't have a strategic approach to social media. Others fail to calculate how effective they are at social media, one of the critical components of implementing any social media strategy. When companies start spending time and money on their social media efforts, they need to create an internal plan that everyone can understand. Maximize Your Social offers a clear vision of what businesses need to do to create—and execute upon—their social media for business road map. Explains the evolution of social media and the absolute necessity for creating a social media strategy Outlines preparation for, mechanics of, and maintenance of a successful social media strategy Author Neal Schaffer was named a Forbes Top 30 Social Media Power Influencer, is the creator of the AdAge Top 100 Global Marketing Blog, Windmill Networking, and a global social media speaker Maximize Your Social will guide you to mastery of social media marketing strategies, saving you from spending a chunk of your budget on a social media consultant. Follow Neal Schaffer's advice, and you'll be able to do it yourself—and do it right.
David Amerland The Social Media Mind. How Social Media Is Changing Business, Politics and Science and Helps Create a New World Order. David Amerland The Social Media Mind. How Social Media Is Changing Business, Politics and Science and Helps Create a New World Order. Новинка

David Amerland The Social Media Mind. How Social Media Is Changing Business, Politics and Science and Helps Create a New World Order.

1239 руб.
Like any medium of communication social media has its own tropes which must be mastered in order to use it properly. In The Social Media Mind David Amerland illustrates how Social Media is a game changer. It challenges us to rethink our assumptions on almost every sphere where it is applied.Whether communicating through the web with potential clients, increasing the exposure of a business brand or collaborating with colleagues on shared projects, social media demands that we rethink the standard responses which have guided us in the past and come up with new ones, for a new age.In carefully laid out arguments, backed by evidence and examples he answers questions like: Why do some social media marketing campaigns fail and not others? Why is social media so radically different from traditional marketing? How are social media success stories created? How can social media help save costs in business? Why is social media changing so many aspects of our world? What does it take to develop a social media mind?Over the next five years social media is going to change the nature of education, politics, business, science and even the arts. Its imperatives for greater transparency, responsiveness and engagement are behind the trends which are changing our world. This book is key to understanding how to prepare, what to do and how.
Nancy Flynn The Social Media Handbook. Rules, Policies, and Best Practices to Successfully Manage Your Organization's Social Media Presence, Posts, and Potential Nancy Flynn The Social Media Handbook. Rules, Policies, and Best Practices to Successfully Manage Your Organization's Social Media Presence, Posts, and Potential Новинка

Nancy Flynn The Social Media Handbook. Rules, Policies, and Best Practices to Successfully Manage Your Organization's Social Media Presence, Posts, and Potential

4355.87 руб.
The Social Media Handbook is a comprehensive risk and compliance management toolkit that walks employers step-by-step through the process of developing and implementing effective social media policy and compliance management programs that are designed to minimize—and in some cases prevent—social networking and web 2.0 risks and other electronic disasters. Throughout this important resource Nancy Flynn (an internationally recognized expert on workplace social media) offers a guide to best practices for creating safe, effective, and compliant electronic business communications. The book contains a thorough review of the risks inherent in employees' social media use and content and explores how organizations can help manage behavior, mitigate risks, and maximize compliance through the implementation of strategic social media compliance management programs. These programs combine written policies, supported by comprehensive employee education and are enforced by proven-effective technology tools. Once these policies and programs are in place employers can safely take advantage of the marketing and communications benefits offered by social media. Covering a wealth of material, the book includes vital information on topics such as social media and the law; managing records and e-discovery compliantly; regulatory compliance; privacy and security; blog risks and compliance rules; mobile devices drive social media risks; a seven-step plan for social media policy and compliance management; conducting a social media audit; creating social media policies; content rules and compliance; policy compliance and education; reputation management; and more. In addition to addressing pertinent topics on risk management, the book contains cautionary, real-life social networking disaster stories that show how organizations can lose revenue and reputations, reveals how employees can lose jobs, and explains how individuals can face public humiliation. The Social Media Handbook is a hands-on guide written for human resource professionals, information technology managers, legal professionals, compliance officers, records managers, and others who need to manage today's technology tools with up-to-date employment rules.
Marsha Collier Social Media Commerce For Dummies Marsha Collier Social Media Commerce For Dummies Новинка

Marsha Collier Social Media Commerce For Dummies

1782.77 руб.
Capture customers and sales with social media commerce Social media commerce is a booming industry. By using social networks in the context of e-commerce transactions, brands large and small are making their products more available and more convenient for customers. This one-of-a-kind guide introduces you to social media commerce and explains how you can use social media to provide better customer service, collect payments online, and build your customer base. Online marketing expert Marsha Collier helps you determine where you have the best opportunity to reach your market, which sites you should integrate with, and much more. Your customers are communicating with each other via social media; making purchasing opportunities available on social media sites adds convenience for your customer and opens up new sales opportunities This step-by-step guide explains social media commerce and shows what you can accomplish Helps you determine the sites where your business should have a presence Demonstrates how customers can help promote your brand as they recommend products and services to others on their social networks Author Marsha Collier is the undisputed expert on eBay and a recognized authority on social media marketing Social Media Commerce For Dummies helps you offer your customers better service while giving them the opportunity to share information about your product with their social media contacts.
Big Data Analytics in the Social and Ubiquitous Context. 5th International Workshop on Modeling Social Media, MSM 2014, 5th International Workshop on Mining Ubiquitous and Social Environments, MUSE 2014, and First International Worksho... Big Data Analytics in the Social and Ubiquitous Context. 5th International Workshop on Modeling Social Media, MSM 2014, 5th International Workshop on Mining Ubiquitous and Social Environments, MUSE 2014, and First International Worksho... Новинка

Big Data Analytics in the Social and Ubiquitous Context. 5th International Workshop on Modeling Social Media, MSM 2014, 5th International Workshop on Mining Ubiquitous and Social Environments, MUSE 2014, and First International Worksho...

7939 руб.
Книга "Big Data Analytics in the Social and Ubiquitous Context. 5th International Workshop on Modeling Social Media, MSM 2014, 5th International Workshop on Mining Ubiquitous and Social Environments, MUSE 2014, and First International Workshop on Ma".
Miraziz Bazarov Social Media Marketing by Russian Luxury Hotels. Before, during and after the Trip Miraziz Bazarov Social Media Marketing by Russian Luxury Hotels. Before, during and after the Trip Новинка

Miraziz Bazarov Social Media Marketing by Russian Luxury Hotels. Before, during and after the Trip

5352 руб.
Scientific Study from the year 2015 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 65, European Business School London / Regent's College, language: English, abstract: Taking into account the growing importance of social media marketing for luxury hotels and lack of any research about social media marketing for luxury hotels in Russia, the following research aim and objectives were proposed:Research aim: To reveal the approaches to social media marketing Russian luxury hotels use before, during and after the trip, find the patterns of using social media and aggregator websites by their clients and provide recommendations based on the collected data.Research objectives: 1) To reveal and critically evaluate how Russian luxury hotels implement social media, user-generated content and aggregator websites in their marketing activities: a) By interviewing specialists on social media marketing in Russia in the sphere of travel and tourism, including those working for outsource agencies;b) By interviewing the representatives of Russian luxury hotels.2) To reveal and critically evaluate how the customers of Russian luxury hotels use social media and aggregator websites by surveying 40 frequent customers of Russian luxury hotels.3) To provide recommendations on how to increase the effectiveness of implementation social media by luxury hotels in Russia during the three stages of luxury hotel's customer experienc...
Shiv Singh Social Media Marketing For Dummies Shiv Singh Social Media Marketing For Dummies Новинка

Shiv Singh Social Media Marketing For Dummies

1782.77 руб.
The fast and easy way to get the most of out social media marketing Sharing the wisdom of social media voices Shiv Singh and Stephanie Diamond on the latest approaches to social media marketing, Social Media Marketing For Dummies presents the essence of planning, launching, managing, and assessing a social media marketing campaign. In an easy-to-read style that is perfect for time-pressed marketers, this essential guide covers all the newest and time-tested trends in social media, including reaching your audience via mainstream platforms; getting social with existing web properties like a company site, blog, mobile tools, and advertising; making the most of Facebook, Twitter, Google+, LinkedIn, and others; launching a campaign and developing a voice; reaching your audience on key and niche platforms, and embracing influencers; and much more. Social media marketing is a highly-effective way to make a big bang without spending big bucks—and it's an easy, way to enlarge your audience, reach your customers, and build your business. With the indispensable tools in this new edition of Social Media Marketing For Dummies, you'll find everything you need to make the most of low-cost, timely online marketing strategies that resonate with consumers and make your brand and business viable in a saturated market. Gives you an overview of your social media marketing choices Covers giving social license to employees and metrics Provides the latest trends in social media marketing Includes tips on creating a social media marketing campaign, avoiding common mistakes, and key resources If you're a busy marketer, small business owner, or entrepreneur looking to reach new markets with social media marketing initiatives, this hands-on, friendly guide has you covered.
Dion Hinchcliffe Social Business By Design. Transformative Social Media Strategies for the Connected Company Dion Hinchcliffe Social Business By Design. Transformative Social Media Strategies for the Connected Company Новинка

Dion Hinchcliffe Social Business By Design. Transformative Social Media Strategies for the Connected Company

1978.28 руб.
From the Dachis Group—the global leader in social business—comes the groundbreaking book on transformative social business strategies. Social Business By Design is the definitive management book on how to rethink the modern organization in the social media era. Based on their research and work through the Dachis Group, thought leaders Dion Hinchcliffe and Peter Kim deftly explore how the social, cultural, and technological trends provoked by the social media explosion are transforming the business environment. Designed as both a strategic overview and a hands-on resource, Social Business By Design clearly shows how to choose and implement a social business strategy and maximize its impact. Explains the mechanisms, applications, and advantages of a strategic array of social media topics, including social media marketing, social product development, crowdsourcing, social supply chains, social customer relationship management, and more Features examples from high-profile companies such as SAP, Procter & Gamble, MillerCoors, Bloomberg, HBO, Ford, and IBM who have implemented social business strategies Draws on the extensive research and expertise of the Dachis Group, which has helped numerous Fortune 500 clients plan, build, and activate effective social business solutions Containing actionable, high-impact techniques that save time and the bottom line, Social Business By Design will transform any organization's strategy to ensure success and avoid disruption in a fast-moving world.
Gavin Turner Social Media Marketing 2019. Your Step-by-Step Guide to Social Media Marketing Strategies on How to Gain a Massive Following on Facebook, Instagram, YouTube and Twitter to Boost your Business in 2019 Gavin Turner Social Media Marketing 2019. Your Step-by-Step Guide to Social Media Marketing Strategies on How to Gain a Massive Following on Facebook, Instagram, YouTube and Twitter to Boost your Business in 2019 Новинка

Gavin Turner Social Media Marketing 2019. Your Step-by-Step Guide to Social Media Marketing Strategies on How to Gain a Massive Following on Facebook, Instagram, YouTube and Twitter to Boost your Business in 2019

1977 руб.
If you want to discover how to leverage the power of social media with Social Media Marketing in 2019 to help you makes more sales and achieve your business goals, keep reading...Did you know: The number of people spending time on the Internet has grown to 4.4 billion. there had been a 9% increase in active social media users in 2019 - translating to over 3.5 billion users. The average person spends 142 minutes of their day using social media.These numbers show the vast potential for businesses to tap into and reach out to more people online. The Internet is vast and has a high potential for both small- and large-scale companies to help them grow, primarily through using the various social media platforms available.It is no surprise that social media is the most lucrative and beneficial marketplace to target and build your audience.However, just creating an account on a social media platform and simply posting product images once a week will in no way guarantee business success online.Many small and large businesses fail in their social media marketing campaigns as they struggle in finding and applying the right methods.It is just wasted time and effort to create accounts on these platforms without posting strategic and quality social media posts and content, and expect it to translate to business success.It is essential to discover the right roadmap on how to effectively market your products and services on social media.In this complete step-by-step guide, Social Media Marke...
Kipp Bodnar The B2B Social Media Book. Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More Kipp Bodnar The B2B Social Media Book. Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More Новинка

Kipp Bodnar The B2B Social Media Book. Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More

1648.02 руб.
Advance your B2B marketing plans with proven social media strategies Learn social media's specific application to B2B companies and how it can be leveraged to drive leads and revenue. B2B marketers are undervalued and under appreciated in many companies. Social media and online marketing provide the right mix of rich data and reduction in marketing expenses to help transform a marketer into a superstar. The B2B Social Media Book provides B2B marketers with actionable advice on leveraging blogging, LinkedIn, Twitter, Facebook and more, combined with key strategic imperatives that serve as the backbone of effective B2B social media strategies. This book serves as the definitive reference for B2B marketers looking to master social media and take their career to the next level. Describes a methodology for generating leads using social media Details how to create content offers that increase conversion rates and drive leads from social media Offers practical advice for incorporating mobile strategies into the marketing mix Provides a step-by-step process for measuring the return on investment of B2B social media strategies The B2B Social Media Book will help readers establish a strong social media marketing strategy to generate more leads, become a marketing superstar in the eye of company leaders, and most importantly, contribute to business growth.
E-Learning and Social Media. Education and Citizenship for the Digital 21st Century E-Learning and Social Media. Education and Citizenship for the Digital 21st Century Новинка

E-Learning and Social Media. Education and Citizenship for the Digital 21st Century

6052 руб.
A volume in International Advances in Education:Global Initiatives for Equity and Social Justice. Volume 10, E-learning & Social Media: Education and Citizenship for the Digital 21st Century, addresses the use of technology in: developing and expanding educational delivery systems to reach rural populations, providing access to equitable education opportunities for disadvantaged and marginalized populations, and encouraging student civic engagement. The volume evaluates e-learning programs (distributed through the Internet, via satellite and hosted on social media) that promote equitable education for disadvantaged populations; examines the challenges and benefits of social media on student self-identity, collaboration, and academic engagement; shares promising practices associated with technology in education and e-citizenship in the 21st century, and advances the discussion on blending global citizenship education and social media that raises student awareness, accountability and social justice involvement.
David Rose Getting a Social Media Job For Dummies David Rose Getting a Social Media Job For Dummies Новинка

David Rose Getting a Social Media Job For Dummies

1980.92 руб.
Your no-nonsense guide to getting a job in social media Looking to snag a social media position? This fun and practical guide shows you how to stand out from the competition and land your dream job in social media. Inside, you'll find expert and easy-to-follow guidance on where you should look for a job in social media, how to research companies to target, the social media sites where you should be active, and much more. Plus, you'll get resume and cover letter writing tips, answers to tricky interview to woo potential employers, and advice on creating a valuable social media position within your current company. You will also benefit from sample resumes, resume templates, and videos available to download and view online. From SEO specialists to online community managers, social media positions are the latest buzz in the job market. As businesses have come to value the competitive edge that a strong social media presence can offer, these jobs have quickly evolved from short-term, peripheral positions to highly sought-after careers. With the help of Getting a Social Media Job For Dummies, job candidates in the social media sphere can hone their skillsets and stand head-and-shoulders above the crowd to not only land an interview, but to score a job in this exciting field. Position yourself wisely in a crowded and rapidly growing field Be active on key social sites Write a winning resume that gets your foot in the door Create a social media position in any company Packed with expert, authoritative information—and with a dash of humor thrown in for fun—Getting a Social Media Job For Dummies is your go-to handbook for landing a social media position.
Nick Smith The Social Media Management Handbook. Everything You Need To Know To Get Social Media Working In Your Business Nick Smith The Social Media Management Handbook. Everything You Need To Know To Get Social Media Working In Your Business Новинка

Nick Smith The Social Media Management Handbook. Everything You Need To Know To Get Social Media Working In Your Business

1846.18 руб.
How do organizations manage social media effectively? Every organization wants to implement social media, but it is difficult to create processes and mange employees to make this happen. Most social media books focus on strategies for communicating with customers, but they fail to address the internal process that takes place within a business before those strategies can be implemented. This book is geared toward helping you manage every step of the process required to use social media for business. The Social Media Management Handbook provides a complete toolbox for defining and practicing a coherent social media strategy. It is a comprehensive resource for bringing together such disparate areas as IT, customer service, sales, communications, and more to meet social media goals. Wollan and Smith and their Accenture team explain policies, procedures, roles and responsibilities, metrics, strategies, incentives, and legal issues that may arise. You will learn how to: Empower employees and teams to utilize social media effectively throughout the organization Measure the ROI of social media investments and ensure appropriate business value is achieved over time Make smarter decisions, make them more quickly, and make them stick Get the most out of your social media investment and fully leverage its benefits at your company with The Social Media Management Handbook.
Peter Scott R. Auditing Social Media. A Governance and Risk Guide Peter Scott R. Auditing Social Media. A Governance and Risk Guide Новинка

Peter Scott R. Auditing Social Media. A Governance and Risk Guide

3299.34 руб.
Practical, big-picture guidance toward a mastery of social media benefits and the risks to avoid Packed with useful web links, popular social media tools, platforms, and monitoring tools, Auditing Social Media shows you how to leverage the power of social media for instant business benefits while assessing the risks involved. Your organization sees the value in social media and wants to reach new markets, yet there are risks and compliance issues that must be considered. Auditing Social Media equips you to successfully partner with your business in achieving its social media goals and track it through strong metrics. Shows how to ensure your business has adequate metrics in place to capitalize on social media while protecting itself from excessive risk Reveals how to ensure your social media strategy is aligned with your business's goals Explores the risk and compliance issues every business must consider when using social media Includes a sample audit program Auditing Social Media is the one-stop resource you'll keep by your side to clear away the confusing clutter surrounding social media.
Media and Revolt. Strategies and Performances from the 1960s to the Present Media and Revolt. Strategies and Performances from the 1960s to the Present Новинка

Media and Revolt. Strategies and Performances from the 1960s to the Present

4377 руб.
"...a timely, truly interdisciplinary, and much needed volume on the relationship between (mass) media, social movements and protests." · Peter N. Funke, University of South FloridaIn what ways have social movements attracted the attention of the mass media since the sixties? How have activists influenced public attention via visual symbols, images, and protest performances in that period? And how do mass media cover and frame specific protest issues? Drawing on contributions from media scholars, historians, and sociologists, this volume explores the dynamic interplay between social movements, activists, and mass media from the 1960s to the present. It introduces the most relevant theoretical approaches to such issues and offers a variety of case studies ranging from print media, film, and television to Internet and social media.Kathrin Fahlenbrach is Professor for Media and Communication Studies at Hamburg University, Germany. Her publications on protest movements and media include a book on visual protest of the student movement in mass media. Together with Martin Klimke and Joachim Scharloth, she is editor of the series "Protest, Culture, and Society" (Berghahn Books, New York/Oxford).Erling Sivertsen is Associate Professor at the Faculty of Media and Journalism, Volda University College, Norway. He teaches Media Studies and Photojournalism. Sivertsen is a sociologist who has published several studies on the media and politicians, media and banks, and on ph...
Kirsten Gahlen Social Media Success Kirsten Gahlen Social Media Success Новинка

Kirsten Gahlen Social Media Success

3489 руб.
The Internet offers different ways for companies to make themselves visible and successful with their marketing activities. Due to its fast growing popularity, many companies have discovered the opportunities that arise from social media and have started marketing campaigns on the social web. However, most companies lack an appropriate social media strategy and a way to measure their social media success, which makes their social media activities a waste of time, or even harm their reputation. Due to the growing popularity of social media and as a response to the companies' social media misconduct, this book explains how companies can develop a successful social media strategy and how they can measure their progress. The book incorporates latest studies and developments and offers a guideline for companies to become successful on the social web. The developed strategy and measurement tools can be easily applied to any brand in the industry, which is shown exemplary by the social media brand analysis and evaluation of UGG Australia.
Jim Sterne Social Media Metrics. How to Measure and Optimize Your Marketing Investment Jim Sterne Social Media Metrics. How to Measure and Optimize Your Marketing Investment Новинка

Jim Sterne Social Media Metrics. How to Measure and Optimize Your Marketing Investment

1648.02 руб.
The only guide devoted exclusively to social media metrics Whether you are selling online, through a direct sales force, or via distribution channels, what customers are saying about you online is now more important than your advertising. Social media is no longer a curiosity on the horizon but a significant part of your marketing mix. While other books explain why social media is critical and how to go about participating, Social Media Metrics focuses on measuring the success of your social media marketing efforts. Success metrics in business are based on business goals where fame does not always equate to fortune. Read this book to determine: Why striving for more Twitter followers or Facebook friends than the competition is a failing strategy How to leverage the time and effort you invest in social media How to convince those who are afraid of new things that social media is a valuable business tool and not just a toy for the overly-wired Knowing what works and what doesn't is terrific, but only in a constant and unchanging world. Social Media Metrics is loaded with specific examples of specific metrics you can use to guide your social media marketing efforts as new means of communication.
Tang Tang Strategic Social Media. From Marketing to Social Change Tang Tang Strategic Social Media. From Marketing to Social Change Новинка

Tang Tang Strategic Social Media. From Marketing to Social Change

3453.45 руб.
Strategic Social Media is the first textbook to go beyond the marketing plans and how-to guides, and provide an overview of the theories, action plans, and case studies necessary for teaching students and readers about utilizing social media to meet marketing goals. Explores the best marketing practices for reaching business goals, while also providing strategies that students/readers can apply to any past, present or future social media platform Provides comprehensive treatment of social media in five distinct sections: landscape, messages, marketing and business models, social change, and the future Emphasizes social responsibility and ethics, and how this relates to capitalizing on market share Highlights marketing strategies grounded in research that explains how practitioners can influence audience behaviour Each chapter introduces theory, practice, action plans, and case studies to teach students the power and positive possibilities that social media hold
Mohamed Asad Social Media and Organizational Culture Mohamed Asad Social Media and Organizational Culture Новинка

Mohamed Asad Social Media and Organizational Culture

1852 руб.
Seminar paper from the year 2013 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1,0, University of Duisburg-Essen (Wirtschaftswissenschaften), language: English, abstract: For many organizations the alignment between social media and organizational culture is a massive challenge because these two concepts do not match in general. The integration of social media in organizations demands preliminary change-oriented cultures which, however, often have inflexible structures that prevent changes. In this thesis, there will be an investigation on the effect of social media integration on the organizational culture by use of literature review, with a special focus on the internal communication within organizations. This thesis first defines the term of social media which are very up-to-date but which are used in many cases so that a differentiated point of view has to be taken. In almost the same manner, the term organizational culture is described. This concept, however, is underestimated because the majority of people do not think of an organizational culture when looking at an organization, but they are rather profit-oriented. Thus, it is crucial to consider this social aspect of an organization. The thesis investigates this concept critically. One of the concerned elements in consequence of the combination between social media and organizational culture is the communication within an organization. An integration of social media tec...
Reynol Junco Engaging Students through Social Media. Evidence-Based Practices for Use in Student Affairs Reynol Junco Engaging Students through Social Media. Evidence-Based Practices for Use in Student Affairs Новинка

Reynol Junco Engaging Students through Social Media. Evidence-Based Practices for Use in Student Affairs

3226.77 руб.
Using social media to enhance learning outcomes, engagement, and retention Although research shows that most of today's college students adopt and use social media at high rates, many higher education professionals are unaware of how these technologies can be used for academic benefit. Author Reynol Junco, associate professor at Purdue University and fellow at the Harvard Berkman Center for Internet & Society, has been widely cited for his research on the impact of social technology on students. In Engaging Students through Social Media: Evidence-Based Practice for Use in Student Affairs, he offers a practical plan for implementing effective social media strategies within higher education settings. The book bridges the gap between a desire to use social media and the process knowledge needed to actually implement and assess effective social media interventions, providing a research-based understanding of how students use social media and the ways it can be used to enhance student learning. Discover how social media can be used to enhance student development and improves academic outcomes Learn appropriate strategies for social media use and how they contribute to student success in both formal and informal learning settings Dispel popular myths about how social media use affects students Learn to use social media as a way to engage students, teach online civil discourse, and support student development The benefits of social media engagement include improvements in critical thinking skills, content knowledge, diversity appreciation, interpersonal skills, leadership skills, community engagement, and student persistence. This resource helps higher education professionals understand the value of using social media, and offers research-based strategies for implementing it effectively.
Nanoethics. The Ethical and Social Implications of Nanotechnology Nanoethics. The Ethical and Social Implications of Nanotechnology Новинка

Nanoethics. The Ethical and Social Implications of Nanotechnology

7764 руб.
Книга "Nanoethics. The Ethical and Social Implications of Nanotechnology".
The Changing Face of AIDS. Implications for Social Work Practice The Changing Face of AIDS. Implications for Social Work Practice Новинка

The Changing Face of AIDS. Implications for Social Work Practice

3539 руб.
Книга "The Changing Face of AIDS. Implications for Social Work Practice".
Nicole Matejic Social Media Rules of Engagement. Why Your Online Narrative is the Best Weapon During a Crisis Nicole Matejic Social Media Rules of Engagement. Why Your Online Narrative is the Best Weapon During a Crisis Новинка

Nicole Matejic Social Media Rules of Engagement. Why Your Online Narrative is the Best Weapon During a Crisis

1581.3 руб.
Avoid becoming a #PRFail with a solid social media strategy Social Media Rules of Engagement guides you in the development of a bullet-proof social media strategy. You can manage any crisis effectively by having a plan before you actually need one—and by understanding and influencing your audience with military precision. This original, engaging, and informative text with case studies from the coalface offers you the tools you need to avoid scandal and media crises, and to learn how to leverage social media, big data, and influence in your communications strategies. Social media has established itself as a critical part of any external communications strategy—but the very nature of social media leads to crises that organisations are not always prepared to face. To execute an effective social media strategy, you need to build influence, while leveraging the data that supports a targeted approach. This innovative guide focuses on how to create a holistic social media strategy, and how to defend your organization from social media crisis. Develop a risk management strategy that protects your social media interactions around the clock Avoid common mistakes by reading case studies of business faux pas—and learning exactly what not to do in a crisis Cultivate influence both in the boardroom and on the information battlefield by defining your story and knowing your audience segments Leverage digital interactivity features to enrich the content in the book Social Media Rules of Engagement is an integral resource to guide your social strategy toward success.
Joanne Sweeney Public Sector Marketing Pro. The Definitive Guide to Digital Marketing and Social Media for Government and Public Sector Joanne Sweeney Public Sector Marketing Pro. The Definitive Guide to Digital Marketing and Social Media for Government and Public Sector Новинка

Joanne Sweeney Public Sector Marketing Pro. The Definitive Guide to Digital Marketing and Social Media for Government and Public Sector

3452 руб.
Written by a well-respected expert on digital marketing, Public Sector Marketing Pro is the definitive guide for government and public sector agencies, politicians, political parties and NGOs on how to successfully reach and engage with the public in the Digital Age. This crash course in digital public engagement for immediate results will teach you how to: Transform your traditional marketing or PR department into an agile digital war room Influence public opinion using social media Respond to the public in real time on social media—even if you’re understaffed Effectively respond to crises on social media Leverage social media to meet your organisation’s larger objectivesPublic Sector Marketing Pro is your ultimate training manual to becoming a skilled leader in your field and online.
Viktoria Schoja Why Should Companies Invest in Social Media Marketing. Viktoria Schoja Why Should Companies Invest in Social Media Marketing. Новинка

Viktoria Schoja Why Should Companies Invest in Social Media Marketing.

4339 руб.
Marketing has been greatly impacted by social media and internet developments. In the past decades a massive change within the disclosure landscape and the communication between companies and their stakeholders has taken place. In order to stay competitive on the market, companies have to identify the advantages and opportunities given by social media.Using various social media platforms, companies can benefit in different corporate areas, like marketing, public relations, human resources or customer services. Since every platform has its own goals and approaches a different target audience, the companies have to choose the most appropriate platforms and then develop a specific strategy.This book shows the motives for companies to invest in social media and clarifies complicated concepts. Furthermore, it evaluates various social media channels and their effectiveness as well as their return on investment measurements.
OccupyMedia! The Occupy Movement and Social Media in Crisis Capitalism OccupyMedia! The Occupy Movement and Social Media in Crisis Capitalism Новинка

OccupyMedia! The Occupy Movement and Social Media in Crisis Capitalism

1337 руб.
The Occupy movement has emerged in a historical crisis of global capitalism. It struggles for the reappropriation of the commodified commons. Communications are part of the commons of society. Yet contemporary social media are ridden by an antagonism between private corporate control (YouTube, Facebook, Twitter, etc.) and self-managed, commons-based activist media. In this work, Christian Fuchs analyses the contradictory dialectic of social media in the Occupy movement. Drawing on a political economy framework and interpretation of the results of the OccupyMedia! Survey, in which more than 400 Occupy activists reported on their social media use, OccupyMedia! The Occupy Movement and Social Media in Crisis Capitalism shows how activists confront the contradictions of capitalism and communication in the age of crisis and social media. The book discusses the contradiction between commercial and alternative social media and argues that the existence of a surveillance-industrial complex expressed in the PRISM system shows the urgent necessity to create social media beyond Facebook and Google.
Christer Holloman The Social Media MBA. Your Competitive Edge in Social Media Strategy Development and Delivery Christer Holloman The Social Media MBA. Your Competitive Edge in Social Media Strategy Development and Delivery Новинка

Christer Holloman The Social Media MBA. Your Competitive Edge in Social Media Strategy Development and Delivery

1978.28 руб.
It's a fact that companies so far have only scratched the surface of what can be achieved with social media. Whatever continent, industry, company size, current degree of social media adoption or your job title, the purpose of this book is to inspire you to see how you can raise the bar further to reap new rewards. It will give you the tools to make a difference to your organisation's social media strategy development and delivery going forward. In addition it will also give you more intellectual support and confidence to discuss social media on a higher level with peers, inspire colleagues or negotiate and create support for increased investments from your leadership team. In The Social Media MBA editor Christer Holloman has crowd sourced 15 thought leaders from 4 continents to offer an exceptional educational programme written for experienced social media professionals just like you. In addition, learn through cases studies produced by the social leaders at these brands: ARM by Kerry McGuire Balanza – Director of Strategic Marketing Aviva by Jan Gooding – Global Brand Director Dell by Stuart Handley – Communications Director Evans Cycles by Will Lockie – Head of Social Media GlaxoSmithKlein (Ribena) by Verity Clifton – Brand Marketing Manager Kodak by Madlen Nicolaus – Social Media Manager Phillips by Hans Notenboom – Global Director B2B Online Sage by Cath Sheldon – Online PR Specialist There is more, connect with the co-authors and other readers by joining The Social Media MBA Alumi group, visit http://www.socialmedia-mba.com or search or the group on LinkedIn to stay updated on the latest, ask questions or join the discussions.
Jan Zimmerman Social Media Marketing All-in-One For Dummies Jan Zimmerman Social Media Marketing All-in-One For Dummies Новинка

Jan Zimmerman Social Media Marketing All-in-One For Dummies

1980.92 руб.
The bestselling social media marketing book Marketing your business through social media isn't an option these days—it's absolutely imperative. In this new edition of the bestselling Social Media Marketing All-in-One For Dummies, you'll get comprehensive, expert guidance on how to use the latest social media platforms to promote your business, reach customers, and thrive in the global marketplace. Social media continues to evolve at breakneck speed, and with the help of this guide, you'll discover how to devise and maintain a successful social media strategy, use the latest tactics for reaching your customers, and utilize data to make adjustments to future campaigns and activities. Plus, you'll find out how to apply the marketing savvy you already have to the social media your prospects are using, helping you to reach—and keep—more customers, make more sales, and boost your bottom line. Includes the latest changes to Facebook, Twitter, Pinterest, LinkedIn, YouTube, and more Offers tips for engaging your community and measuring your efforts Explains how to blend social media with your other online and offline marketing efforts Shows you how to leverage data to learn more about your community Don't get left behind! Let this book help you get the most from every minute and dollar you spend on marketing.
Guy Clapperton This is Social Commerce. Turning Social Media into Sales Guy Clapperton This is Social Commerce. Turning Social Media into Sales Новинка

Guy Clapperton This is Social Commerce. Turning Social Media into Sales

1383.81 руб.
The first book to market on the hottest topic on the web Social commerce is the new buzz word and this book will be the first to cut through the hype and tell you exactly what it all means… and how to do it. Social media has moved on, it's not enough to just be engaging your customers in fun chit-chat, now you can sell to them directly through their favourite social media platform. ASOS, the fashion website, have just set up a commerce site on Facebook and people are scrambling to follow in their footsteps. No longer do you have the nightmare of dragging people from their social networking site to your homepage – you can get them buying right where they are! In this follow up to This Is Social Media Guy Clapperton uses the same easy-to-follow visuals and instructions to break the process down and show you exactly how to set up your own social commerce operation and how to make it a success. Includes: Step-by-step guide to setting up your own commerce site within social media platforms such as Facebook Building a loyal community who will keep coming back and buying from you How to offer superb customer service to your social media consumers Developing new product especially for this new environment Measuring your ROI
Gary Clyne Social Media Marketing 2019. How Small Businesses can Gain 1000's of New Followers, Leads and Customers using Advertising and Marketing on Facebook, Instagram, YouTube and More Gary Clyne Social Media Marketing 2019. How Small Businesses can Gain 1000's of New Followers, Leads and Customers using Advertising and Marketing on Facebook, Instagram, YouTube and More Новинка

Gary Clyne Social Media Marketing 2019. How Small Businesses can Gain 1000's of New Followers, Leads and Customers using Advertising and Marketing on Facebook, Instagram, YouTube and More

2239 руб.
If you want to learn how to DOMINATE Social Media in 2019 and beyond then keep reading... Do you want to learn how to gain more leads and customers than ever? Do you want to discover how you can take your Social Media to the next level? Do you want to learn how to grow your Brand and Business faster than ever before?Unfortunately, Social Media can seem so overcomplicated and impossible to work through. It can seem like there’s a million different things you must do to ever be successful on Social Media. But, it doesn’t have to be like that, Social Media Marketing can become easier than ever to master.Luckily for you, this book will show the exact practices you need on every platform to optimise every aspect of your Social Media Strategy. Even more than that, we will show the BEST strategies and tips to use in 2019 to spearhead your growth.Social Media is the present and future of Marketing, if you want to get ahead of your competition you need to master Social Media starting today!No longer will you have to waste THOUSANDS on leaflets, billboard ads, Radio ads and the rest, instead you can invest your money in what actually works in the Digital Age.Here is just a slither of what you will Discover inside...• The 5 MUST KNOW strategies to dominate Social Media in 2019• 10 Essential Tips for Social Media Marketing• How unemployed teenagers are getting rich with Social Media Marketing• How to Drastically Increase Instagram engagement in 2019• How to get more leads by spending LES...
Lisa Jessen Social Media Marketing on Instagram. Exploration of Strategic Perspectives Lisa Jessen Social Media Marketing on Instagram. Exploration of Strategic Perspectives Новинка

Lisa Jessen Social Media Marketing on Instagram. Exploration of Strategic Perspectives

5252 руб.
Master's Thesis from the year 2018 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1,7, University of Potsdam, language: English, abstract: With 800 million users worldwide Instagram is one of the world's leading social media platforms. The reason for the increasing relevance of Instagram is its mobile, local, social and visual character, which reflects how individuals are currently using social media and will continue to do so in the future. Instagram's combination of emotional visual content, story-telling and interaction with the community also makes it a platform that allows brands to differentiate themselves from others - to become unique in what are often very saturated markets.While Instagram is a new application and previous research focuses mainly on long established social media platforms such as Facebook, this thesis aims to explore the various strategic perspectives of successful social media marketing on Instagram by developing a theoretical frame work and presenting the practical strategies of three very different organisations in a multiple-case study design.The framework and the case studies prove that the five identified social media dimensions - content marketing, engagement marketing, influencer marketing, hashtags and Instagram advertising - are applied in practice but are adapted very individual on each organisation, its goals and its target group.
Frank Leistner Connecting Organizational Silos. Taking Knowledge Flow Management to the Next Level with Social Media Frank Leistner Connecting Organizational Silos. Taking Knowledge Flow Management to the Next Level with Social Media Новинка

Frank Leistner Connecting Organizational Silos. Taking Knowledge Flow Management to the Next Level with Social Media

3959.89 руб.
Practical guidance on how to successfully introduce enterprise social networks to connect employees While there are a fast growing number of books around social media and enterprise 2.0, the focus is often on the technical tools. Connecting Organizational Silos approaches social media and enterprise 2.0 from a knowledge flow management perspective. It offers practical and specific guidance on what to do and what not to do when introducing social media in an organization. This concise, easy-to-read guide offers a nuts-and-bolts look at how to get started in social media and drive it to success. Examines knowledge flows and the deployment of social media networks within organizations Helps organizations become more successful in introducing social media tools and platforms into their organizations By incorporating social media into their business, organizations will be able to make better use of their member's knowledge and thereby become more competitive. Connecting Organizational Silos discusses all aspects of enterprise social media and how it can help to drive corporate growth.
Annmarie Hanlon Quick Win Social Media Marketing. Answers to Your Top 100 Social Media Marketing Questions Annmarie Hanlon Quick Win Social Media Marketing. Answers to Your Top 100 Social Media Marketing Questions Новинка

Annmarie Hanlon Quick Win Social Media Marketing. Answers to Your Top 100 Social Media Marketing Questions

2639 руб.
QUICK WIN SOCIAL MEDIA MARKETING is aimed at busy marketing professionals with a traditional background, needing to gain a quick overview into social media for their business. It's also a useful primer for those starting their marketing journey with many practical tools, useful resources and templates that can be adapted. It contains the answers to the most frequently asked questions about social media - with sensible tips on how to adapt your business.
Harold Orndorff III The Social Media Presidency Harold Orndorff III The Social Media Presidency Новинка

Harold Orndorff III The Social Media Presidency

6359 руб.
How is new media changing presidential politics? The Social Media Presidency explores how Twitter, Facebook, and other new media tools are changing the way presidents interact with the traditional press and the general public. Presidents may no longer be completely reliant on the press to disseminate a message. Rather current president Barack Obama appears to be setting a new trend for future presidents -- crafting and delivering their own exclusive messages to the general public. The Social Media Presidency investigates this new possibility and the transforming effects it might bring to presidential communication.
Andy Rohm, Michael Weiss, Andrew Rohm Herding Cats. A Strategic Approach to Social Media Marketing Andy Rohm, Michael Weiss, Andrew Rohm Herding Cats. A Strategic Approach to Social Media Marketing Новинка

Andy Rohm, Michael Weiss, Andrew Rohm Herding Cats. A Strategic Approach to Social Media Marketing

4577 руб.
One of the top marketing challenges that marketing managersand executives face today is to better understand social mediaand its promise as a marketing platform. The social media ecosystem,including traditional platforms such as Facebook andTwitter and upstarts such as Instagram and Snapchat, haveevolved significantly over the past 10 years; so much so thatkeeping pace with the latest social media platforms can seemlike herding cats.Inside, the authors provide a timeless perspective on how tocreate, manage, and measure social media content to help youcraft a more strategic approach to your social media efforts.They simplify the concept of branding and advertising (fueledby social media) so you can focus on fostering customer engagement;craft your organization's unique story; tell that storystrategically via social media channels; organize, manage, monitor,and measure those efforts; identify key metrics and measurethe performance through analytics; and understand the extentof change brought on by digital and social media related to howyou engage your customers.
Lon Safko The Social Media Bible. Tactics, Tools, and Strategies for Business Success Lon Safko The Social Media Bible. Tactics, Tools, and Strategies for Business Success Новинка

Lon Safko The Social Media Bible. Tactics, Tools, and Strategies for Business Success

1978.28 руб.
The go-to guide to social media skills, now in an updated and revised Third Edition The Social Media Bible is comprehensive 700-plus page social media resource that will teach corporate, small business, and non-profit marketers strategies for using social media to reach their desired audiences with power messages and efficiency. This newly revised 3rd edition addresses technology updates to the iPad, apps, Foursquare, and other geotargeted networks. New case studies and company profiles provide practical examples of how businesses have successfully implemented these strategies, using the newest social media marketing tools. Updates and changes to Google's search engine algorithms More information on plug-ins, widgets, apps, and integration Updates on Twitter and Yammer and new information on Google+ The latest in mobile marketing Master the latest social media tools and deliver powerful messaging in the most effective way possible with The Social Media Bible.
Graham Fisher Social Media Marketing Mastery. Learn Advanced Digital Marketing Strategies That Will Transform Your Business or Agency on Understanding the Power of Analytics, Facebook Advertising, and Much More. Graham Fisher Social Media Marketing Mastery. Learn Advanced Digital Marketing Strategies That Will Transform Your Business or Agency on Understanding the Power of Analytics, Facebook Advertising, and Much More. Новинка

Graham Fisher Social Media Marketing Mastery. Learn Advanced Digital Marketing Strategies That Will Transform Your Business or Agency on Understanding the Power of Analytics, Facebook Advertising, and Much More.

2339 руб.
Do you want to learn the most up to date social media marketing strategies? If so then keep reading… Do you have problems getting started with social media marketing? Not knowing what social media platform you should focus on? Being unware on how to create the most profitable ad campaigns? Or using marketing methods that are outdated and do not work? If you do, within this book many of the top leaders in the field have shared their knowledge on how to overcome these problems and more, most of which have 10+ years worth experience. In Social Media Marketing Mastery, you will discover: A simple trick you can do to increase sales with your ad campaigns profitably! The best social media platforms you should be marketing on today! The one method that you should follow when creating your customer profiles! Why using these specific social media marketing software’s can help you for making money with social media marketing! Understanding why some people will fail social media marketing and why others will not! And much, much more. The proven methods and pieces of knowledge are so easy to follow. Even if you’ve never tried social media marketing before, you will still be able to get to a high level of success. So, if you don’t just want to transform your bank account but instead revolutionize your life, then click “Add to cart” in the top right corner NOW!
Beth Kanter 101 Social Media Tactics for Nonprofits. A Field Guide Beth Kanter 101 Social Media Tactics for Nonprofits. A Field Guide Новинка

Beth Kanter 101 Social Media Tactics for Nonprofits. A Field Guide

2638.81 руб.
The ultimate social media field guide for nonprofits—with 101 ways to engage supporters, share your mission, and inspire action using the social web 101 Social Media Tactics for Nonprofits features 101 actionable tactics that nonprofits can start using today, and most of the featured resources are free. Broken down into five key areas, this unique guide explains the steps and tools needed to implement each tactic, and provides many real-life examples of how nonprofits are using the tactics. With this book as your guide, you'll learn how leading nonprofit professionals around the world are leveraging social media to engage constituents, communicate their cause, and deliver on their mission. Presents immediately useful ideas for relevant impact on your organization's social presence so you can engage with supporters in new and inventive ways Features 101 beginner to intermediate-level tactics with real-life examples Offers a workable format to help nonprofits discover new ways of deploying their strategy Includes nonprofit social media influencers from leading nonprofits around the world including National Wildlife Federation, March of Dimes, and The Humane Society Nonprofits know they need to start engaging with supporters through social media channels. This field guide to social media tactics for nonprofits will feature 101 beginner to intermediate-level tactics with real-life examples to help nonprofits discover new ways of deploying their strategy and meeting their social media objectives.
Monica Patrut and Bogdan Patrut Web 2.0 in Education and Politics Monica Patrut and Bogdan Patrut Web 2.0 in Education and Politics Новинка

Monica Patrut and Bogdan Patrut Web 2.0 in Education and Politics

6359 руб.
This book provides the latest research on social media use in education and politics. The book is essential for researchers in the fields of e-learning, educational science, ICT, and communication studies. Some chapters are about Moodle or Twitter in classes. Other topics are: Facebook in electoral campaign, efficient cooperation-procedures in web-based training, social media in teacher education, computer mediated social interactions in the educational groups, social media impact on learning. The problems of ACTA, SOPA and PIPA are also discussed.
Guy Powell ROI of Social Media. How to Improve the Return on Your Social Marketing Investment Guy Powell ROI of Social Media. How to Improve the Return on Your Social Marketing Investment Новинка

Guy Powell ROI of Social Media. How to Improve the Return on Your Social Marketing Investment

2301.08 руб.
How to Improve the Return on Your Social Marketing Investment This book more than adequately covers this increasingly important topic, as social media begins to take its rightful place on the center stage of not just marketing but a number of business disciplines. ROI of Social Media is an excellent analysis of the current landscape. I cannot recall any book that singularly tackles ROI at this level, most media books simply give a passing reference or chapter on ROI, this is the first comprehensive study. –Larry Weber, Founder and chairman of W2 Group, Formerly of Weber Shandwick We know that for 2011 and the foreseeable future, ROI is one of the top priorities for the social media strategist at many companies, ROI of Social Media is the right book at the right time as social media strategist are needing to work the various department within the enterprise and show that the investments in social tactics and tools are a good investment. The 15 case studies contained in this book will help the social media strategist understand how global brands are successfully using social marketing to connect to their audience. –Jeremiah Owyang, Partner, Altimeter Group The ROI of Social Media is a must-read for any business looking to get the most out of their investments in social marketing. It sets the stage for marketers to interact with influencers, individuals and consumers and explains the relationships between them. This book breaks down into simple terms both «dollars» and «sense» for social marketers to live by. Fundamentals, strategies and tactics …this book has it all. The ROI of Social Media will be the dog-eared book that sits on the corner of your desk used to prove many a point. –John Lovett, Senior Partner & Principal Consultant, Web Analytics Demystified Analytics are the core to a consistently successful marketing program. This book offers the metrics to manage social marketing programs, to measure their success, to diagnose underperforming elements, and to deliver extraordinary results. Kudos to this team of marketers in putting this essential book together. –Professor JC Larreche, InSEAD, Author of The Momentum Effect
Iliyana Stareva Social Media and the Rebirth of PR. The Emergence of Social Media as a Change Driver for PR Iliyana Stareva Social Media and the Rebirth of PR. The Emergence of Social Media as a Change Driver for PR Новинка

Iliyana Stareva Social Media and the Rebirth of PR. The Emergence of Social Media as a Change Driver for PR

8177 руб.
Our world has faced some remarkable changes over the past few decades due to the rapid development of new technology and the Internet. However, a few years back, a new era began, an era where ordinary people have a 'say' on every possible matter, anytime, anywhere - the emergence of social media has altered our lives enormously by giving everyone the opportunity to be a publisher and a communicator. This, in turn, has had a huge impact on the Public Relations practice, which has always been concerned with communicating and building relationships with various publics on behalf of organisations. This book describes how exactly social media altered the PR industry and the way practitioners are doing PR using social media in their professional and private lives. It is therefore especially useful to both students and professionals in the fields of PR, Social Media, Communications and Marketing, or anyone else who is interested in learning more about social media's impact on PR.
Heather Rowan-Kenyon T. Social Media in Higher Education. ASHE Higher Education Report, Volume 42, Number 5 Heather Rowan-Kenyon T. Social Media in Higher Education. ASHE Higher Education Report, Volume 42, Number 5 Новинка

Heather Rowan-Kenyon T. Social Media in Higher Education. ASHE Higher Education Report, Volume 42, Number 5

2227.47 руб.
Social media is central to postsecondary education. It is how students engage with the campus community, and campus leaders and practitioners are interested in how an institution can employ social media to impact instruction, student services and institutional effectiveness in an increasingly competitive market. This volume presents the current research and scholarship on social media that provides a view of the higher education landscape in this new digital age and it demonstrates how social media influence behavior and campus culture. Drawing on a critical synthesis and analysis from recent research on this rapidly evolving phenomenon, this monograph examines: some of the assumptions and presumptions around social media, how social media is used and how it shapes the student experience and student development, and best practices for enhancing curricular and co-curricular communities of practice. This is the 5th issue of the 42nd volume of the Jossey-Bass series ASHE Higher Education Report. Each monograph is the definitive analysis of a tough higher education issue, based on thorough research of pertinent literature and institutional experiences. Topics are identified by a national survey. Noted practitioners and scholars are then commissioned to write the reports, with experts providing critical reviews of each manuscript before publication.
Max Plitt Social Media Marketing. Build Your Online Business, Brand and Influence In 2019 By Marketing And Advertising on Instagram, Facebook, YouTube, Twitter And Pinterest To Scale Your Audience And Network Max Plitt Social Media Marketing. Build Your Online Business, Brand and Influence In 2019 By Marketing And Advertising on Instagram, Facebook, YouTube, Twitter And Pinterest To Scale Your Audience And Network Новинка

Max Plitt Social Media Marketing. Build Your Online Business, Brand and Influence In 2019 By Marketing And Advertising on Instagram, Facebook, YouTube, Twitter And Pinterest To Scale Your Audience And Network

1589 руб.
Social Media Marketing Instagram, Facebook, YouTube, Twitter and Pinterest Are you wanting to build your Online business, Brand or Influence? Struggling to reach more people and convert your audience into loyal customers? If so, keep reading… This books dives into the core principles and secrets towards mastering Marketing and Advertising skills on Instagram, Facebook, YouTube, Twitter and Pinterest, to scale your audience to levels that you did not think were possible. Social Media has the power to reach the world and if you do it right you will have an unlimited customer base by following the steps in this book. The best time to plant and organise your social media accounts properly was 5 years ago, the second best time is NOW! Here Is What You’ll learn About… Why Social Media is going to change your business Gain both Organic and paid customer (traffic) in the most effective way The number 1 mistake you might make on social media that is killing your potential growth 6 reasons why people fail when building their Social Media presence How to build your business and personal brand via social media How to use social media for specifically franchises 5 reasons why small business find it easier to gain more customers through Social Media Factors you need to consider and what social platform suits you best The difference between Marketing and Advertising and how to take advantage of each in the most effective way possible A simple 5-step process to follow when researching your m...
Paul Marsden Social Commerce (english) Paul Marsden Social Commerce (english) Новинка

Paul Marsden Social Commerce (english)

2002 руб.
Scientific Essay from the year 2010 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, , language: English, abstract: How can brands and retailers make money from social media?Social Commerce, the fusion of social media with e-commerce, may just be the solution. With the mainstreaming of social networks, brands are establishing storefronts on Facebook, tweeting deals on Twitter, linking to social shopping sites, and integrating social media tools into their e-commerce platforms. And they are seeing impressive returns.With insights from consumer psychology and the experience of brands including Adidas, Apple, Burberry and Levi's the white paper "Social Commerce: Monetizing Social Media" by Dr Paul Marsden, social media strategist of Syzygy Group, provides an introduction to the emerging trends of social commerce and social shopping; what they are, how they work, and why they should be part of your digital marketing strategy.
Jed Hallam The Social Media Manifesto Jed Hallam The Social Media Manifesto Новинка

Jed Hallam The Social Media Manifesto

4389 руб.
Книга "The Social Media Manifesto".
Jennifer Openshaw The Socially Savvy Advisor + Website. Compliant Social Media for the Financial Industry Jennifer Openshaw The Socially Savvy Advisor + Website. Compliant Social Media for the Financial Industry Новинка

Jennifer Openshaw The Socially Savvy Advisor + Website. Compliant Social Media for the Financial Industry

4949.86 руб.
The social media marketing bible for the financial industry The Socially Savvy Advisor: Compliant Social Media for the Financial Industry is the complete guide to creating an effective social media strategy without breaking the big rules. Written by an industry specialist Jennifer Openshaw, alongside Stuart Fross, Fidelity International's former general counsel, and Amy McIlwain, president of Financial Social Media, this book merges marketing basics with FINRA and SEC guidelines to help readers create an effective social media campaign specifically for the finance and investing world. Contributions from industry leaders at Charles Schwab, Citibank, and others provide inside perspective and experience so readers can tap into a new audience. With a focus on compliance, the book clears common hurdles while dispelling myths and outlining effective methods and techniques. Readers also gain access to a website featuring videos, Q & As, tutorials, Slideshare, and a social media policy template. Social media is one of the hottest topics in finance. From solo practitioners to large asset managers, everyone's consumed by how, when, and where to use this new and powerful medium—but guidance is hard to find. The Socially Savvy Advisor covers the entire issue, from platform, to content, to what not to do. Best practices in using social media for advisors and compliance officers Planning for the regulators, vs. failing to plan Challenges with LinkedIn, Facebook, Twitter and other social platforms Elements of a good social media policy Managing the top issues related to marketing and business development, engagement, and compliance With the right plan and the proper technique, social media marketing can dramatically improve client outreach and retention. The Socially Savvy Advisor provides the expert insight, tools, and guidance that shape a robust, effective strategy.
Naeemah Clark Diversity in U.S. Mass Media Naeemah Clark Diversity in U.S. Mass Media Новинка

Naeemah Clark Diversity in U.S. Mass Media

4221.69 руб.
An updated edition of the comprehensive resource that covers the various areas associated with representations of diversity within the mass media The second edition of Diversity in U.S. Mass Media presents a review of the evolution and the many issues surrounding portrayals of social groups in the mass media of the United States. Unfortunately, all too often mass media depictions play a crucial role in shaping our views about individuals and social groups. Filled with instructive insights into the ways social groups are represented through the mass media, Diversity in U.S. Mass Media offers a better understanding of groups and individuals different from ourselves. The revised second edition is filled with recent, illustrative examples from the media. Comprehensive in scope, the authors address a wide range of issues that include representations of race/ethnicity, gender, sexual orientation, disability, class, and religion in films, television, and the press. The authors encourage readers to question what is being presented and explore the extent to which they agree with the perspectives that are described. Diversity in U.S. Mass Media is an important resource that: Offers an understanding of how various social groups are being represented in the mass media Explores how diverse communities inform and intersect with one another Draws on updated studies on the topic and presents original research and observations Includes new chapters on media portrayals of mixed race relationships and multiracial/multiethnic people and representations of religion and faith Accompanied by a companion website for instructors including many useful pedagogical tools, such as a test bank, viewing list, exercises, and sample syllabi Revised and updated, the second edition of Diversity in U.S. Mass Media offers a broad perspective on the myriad issues that influence how the media portrays social groups. Throughout the text, the authors show consistencies as well as differences in media representations of minority groups in the United States.
Michael Procopio, Peter Spielvogel, Natascha Thomson 42 Rules for B2B Social Media Marketing. Learn Proven Strategies and Field-Tested Tactics Through Real World Success Michael Procopio, Peter Spielvogel, Natascha Thomson 42 Rules for B2B Social Media Marketing. Learn Proven Strategies and Field-Tested Tactics Through Real World Success Новинка

Michael Procopio, Peter Spielvogel, Natascha Thomson 42 Rules for B2B Social Media Marketing. Learn Proven Strategies and Field-Tested Tactics Through Real World Success

2852 руб.
Social media is changing the way people think about marketing. It's much more than pushing out the same content through new channels. The biggest shift is that communications is now bi-directional; you can (and must) listen to your customers rather than just talking to (at) them. But, with so many social media channels and new rules of engagement, even seasoned marketing professionals sometimes get stuck on where to begin.This book was created for business-to-business (B2B) marketing professionals who need to move quickly towards a marketing mix that now includes social media. While there are many books on social media marketing, there are few that focus on B2B. While B2B marketing is still the commonly used term to differentiate it from business-to-consumer (B2C) marketing, social media -- and the future of marketing -- is about people-to-people (P2P) communications.In this book, social media practitioners Michael Procopio, Peter Spielvogel, and Natascha Thomson share their combined 20 years of hands-on social media experience explaining how you can best leverage social media for your business. Learn how to understand market requirements, engage in conversations with your customers, build awareness for your solutions, and generate targeted leads with social media.Using a combination of proven best practices and real-world stories, the authors describe how to maximize your return on investment with Facebook, YouTube, LinkedIn, and other popular online channels. The focus ...
Frances Leary 101 Ways to Use Social Media to Do Good Frances Leary 101 Ways to Use Social Media to Do Good Новинка

Frances Leary 101 Ways to Use Social Media to Do Good

1652 руб.
Discover the transformative potential of social media in this engaging and thought-provoking exploration of humanitys favorite pastime. 101 Ways to Use Social Media to Do Good identifies 101 very simple actions that social media users can take, starting today, in order to make a positive impact in our own lives, in the lives of others, and in the world.Every action we take on social media is a choice, and every choice generates an outcome. It is up to each of us to choose actions that affect positive change, and this is our roadmap. Our mission, if we choose to accept it, is to change the world...one social media post at a time.
Jeannette Groesgen The Goal-Oriented Handling of Social Media in the Event Industry Jeannette Groesgen The Goal-Oriented Handling of Social Media in the Event Industry Новинка

Jeannette Groesgen The Goal-Oriented Handling of Social Media in the Event Industry

2614 руб.
Bachelor Thesis from the year 2011 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1,3, University of Applied Sciences Osnabrück (Faculty of Business Management and Social Sciences), course: Veranstaltungsmanagement/Bachelor Arbeit, language: English, abstract: This paper broaches the issue of the wise handling of Social Media. For that purpose, I firstly examine a few applications and present its services. To understand the user's handling, why they utilize digital platforms, I describe the development of media utilization. In the process, I demonstrate the advantages for the user and clarify the influential role evolving from these advantages.The Social Media phenomenon exactly describes this development of consumer behaviour by technological changes of digital media. Now, it is the company's mission to generate activities for customer loyalty and acquisition. Particularly in the event industry, Social Media is of great use for an organizer to have a wider influence over a prospective buyer due to the broad reach of Social Media. However, the application of Social Media has to be prepared and scheduled intensely, prior to canvassing new customers and establishing contact. It is important to set goals and research the company's social community to identify their interests and necessities and finally adapt the company's Social Media marketing.Nevertheless, face-to-face contact should not be neglected, but enriched...
Ric Shreves Social Media Optimization For Dummies Ric Shreves Social Media Optimization For Dummies Новинка

Ric Shreves Social Media Optimization For Dummies

1782.77 руб.
Optimize, optimize, optimize to get the most out of your company's social media presence As it turns out, social media is good for a lot more than funny cat videos, memes, and sharing what you're eating for lunch with the world. As the social media sphere continues to grow and be redefined, it's more important than ever to arm yourself with the latest information on how you can use it to drive traffic to your website, raise awareness of your brand, and promote your products or services. If you're a marketer who has asked yourself how you can possibly stay afloat in these newly chartered and oft overcrowded waters, Social Media Optimization For Dummies serves as your roadmap to smart marketing in the digital age. So, what is Social Media Optimization (SMO), exactly? Well, it's comprised of two closely related practices. First, SMO refers to a set of techniques in which social media is used to drive traffic to a website and create an interest in a product or service. Second, SMO concerns the optimization of the social media presence itself with the goal of building followers, increasing engagement, and, again, generating interest in a product or service. Each of these parts supports the other and, when the channels are managed efficiently, enhances the other's effectiveness. In this plain English, easy-to-follow guide, you'll quickly discover how to apply SMO practices to your marketing plan to accomplish those goals. Integrate social media into your website Drive traffic to your website Build followers and generate a buzz Increase engagement with customers From integrating social media into your website to building your social media presence to everything in between, Social Media Optimization For Dummies points your business toward success.
Angela Moore The Role of Social Media in Human Resource Management. A case study of organizations in Barbados Angela Moore The Role of Social Media in Human Resource Management. A case study of organizations in Barbados Новинка

Angela Moore The Role of Social Media in Human Resource Management. A case study of organizations in Barbados

1964 руб.
Forschungsarbeit aus dem Jahr 2012 im Fachbereich BWL - Personal und Organisation, University of Sheffield, Sprache: Deutsch, Abstract: Over the last few years, social media tools - including blogs, wikis, social networks, video sharing, and community sites, among others - have changed the landscape of the Internet, becoming key tools for network building, collaboration, and knowledge sharing. Now, for those very same purposes, these tools are increasingly being used in the workplace. The benefits of social media have gone as far as being appreciated in human resources circles, and business organizations in Barbados can no longer pass on the creation of networks via social media. As a tremendous form of extensive communication and the development of social relationships, organizations across the globe have counted on social media much more than ever before. They use Facebook, Twitter, LinkedIn, YouTube and their very own internal social networking sites to reach out to diverse demographics in obtaining top talent and retaining tacit knowledge. Business organizations have used social media to enhance innovation and knowledge creation, which has in turn proved to be highly beneficial in driving effective change and improving performance. The impacts that the use of social media has had on employees' engagement and job satisfaction cannot be ignored. The basis of this impact is the fact that social media is not just something that employees need; it is something that organiz...
The Reemergence of Self-Employment. A Comparative Study of Self-Employment Dynamics and Social Inequality The Reemergence of Self-Employment. A Comparative Study of Self-Employment Dynamics and Social Inequality Новинка

The Reemergence of Self-Employment. A Comparative Study of Self-Employment Dynamics and Social Inequality

6764 руб.
This book presents results of a cross-national research project on self-employment in eleven advanced economies and demonstrates how and why the practice is reemerging in modern societies. While traditional forms of self-employment, such as skilled crafts work and shop keeping, are in decline, they are being replaced by self-employment in both professional and unskilled occupations. Differences in self-employment across societies depend on the extent to which labor markets are regulated and the degree to which intergenerational family relationships are a primary factor structuring social organization. For each of the eleven countries analyzed, the book highlights the extent to which social background, educational attainment, work history, family status, and gender affect the likelihood that an individual will enter--and continue--a particular type of self-employment. While involvement with self-employment is becoming more common, it is occurring for individuals in activities that are more diverse, unstable and transitory than in years past.
Michael Butter Social Media Marketing. Marketing mit Facebook, Twitter . YouTube bei KMUs Michael Butter Social Media Marketing. Marketing mit Facebook, Twitter . YouTube bei KMUs Новинка

Michael Butter Social Media Marketing. Marketing mit Facebook, Twitter . YouTube bei KMUs

4939 руб.
Bachelorarbeit aus dem Jahr 2011 im Fachbereich BWL - Marketing, Unternehmenskommunikation, CRM, Marktforschung, Social Media, Note: 2,2, Universität Osnabrück, Sprache: Deutsch, Abstract: This thesis will show the key factors for successful social media marketing in small andmedium-sized companies. The first pages deal with the transformation of the Internet and thebasics of social media. A definition of Web 2.0 will be given and the popularity of SocialMedia will be analyzed in further detail. Since social media is very diverse, the mostimportant manifestations like social networks or microblogs will be presented shortly.Thereafter follows the main chapter "Social Media Marketing". This chapter discusses theweaknesses of traditional advertising and PR and where social media attaches to bypass thoseweaknesses. It is shown, which goals can be achieved, how this is realized and which successfactors you need for effective Social Media Marketing. The next step explains how a socialmedia strategy is build and what a small and medium-sized companies must respect in this.The biggest changes caused by social media marketing arise in corporate communications. Inthe chapter about communication is described what types of communication are relevant for acompany and how to enter into a dialogue with the users. Another issue is social mediamonitoring. This section shows how market research can be operated with social media.The last item in the main chapter then deals with the risk...
Sean Buttle Social Media Marketing a Strategic Guide. Learn the Best Digital Advertising Approach & ; Strategies for Boosting Your Agency or Business with the Power of Facebook, Instagram, Youtube, Google SEO & More. Sean Buttle Social Media Marketing a Strategic Guide. Learn the Best Digital Advertising Approach & ; Strategies for Boosting Your Agency or Business with the Power of Facebook, Instagram, Youtube, Google SEO & More. Новинка

Sean Buttle Social Media Marketing a Strategic Guide. Learn the Best Digital Advertising Approach & ; Strategies for Boosting Your Agency or Business with the Power of Facebook, Instagram, Youtube, Google SEO & More.

2377 руб.
Do you want to learn how to get the most from social media marketing? If so then keep reading… Are you unsure of what social media platform is right for you? Do you want to become more visible and create more followers? Do you want to increase in-store or online sales? Having an effective social media marketing strategy will help you to achieve this. “Social Media Marketing a Strategic Guide” will show you how to engage and connect with your audience so that your Social Media Marketing is a success. Inside of this book, you will learn: The best cutting edge social media marketing techniques. The one method that will help to boost sales. How to take advantage of the different social media marketing platforms. A simple trick you can do to engage with your target audience. Learn why social media marketing fails for some people. And much, much more. The proven methods and pieces of knowledge are so easy to follow. Even if you are new to social media marketing, you will still be able to achieve high levels of success. If you want to build a strong audience and have a positive Social Media Marketing ROI, then click “Add to Cart” in the top right corner NOW!
Kevin Pho, Susan Gay Establishing, Managing and Protecting Your Online Reputation. A Social Media Guide for Physicians and Medical Practices Kevin Pho, Susan Gay Establishing, Managing and Protecting Your Online Reputation. A Social Media Guide for Physicians and Medical Practices Новинка

Kevin Pho, Susan Gay Establishing, Managing and Protecting Your Online Reputation. A Social Media Guide for Physicians and Medical Practices

5027 руб.
The availability of online health information combined with social media channels like Twitter and Facebook has created a new generation of patients. They are empowered. They have a voice in their own care that they never had before. And they’re not afraid to use it. Bottom line: If doctors don’t take steps to define themselves, patients will.Maybe you’re not a big social media user – but your patients are. And they rely on social media sources when they’re finding a doctor or a medical practice. In fact, a recent study concluded that, 80% of new patients and 60% of prospective new patients consulted physician review sites in making their decision. Given these stakes, you can’t afford to leave your online reputation to chance.Kick off your social media efforts today with Establishing, Managing and Protecting Your Online Reputation: A Social Media Guide for Physicians and Medical Practices, a comprehensive guide to physicians and social media not available anywhere else. In addition to unique insights from a practicing physician, social media pioneer and author Dr. Kevin Pho, (KevinMD) this book offers doctors a step-by step guide on how they can brand themselves on all of the major social media networks. It also provides insider tips on how to respond to online ratings and a guide on how to work with all of the major reviews sites. Don’t let social media chatter define you. Take control of your online reputation now – or someone else will!From the Foreword, Robert Wachter, MD...

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The Social Media Handbook is a comprehensive risk and compliance management toolkit that walks employers step-by-step through the process of developing and implementing effective social media policy and compliance management programs that are designed to minimize—and in some cases prevent—social networking and web 2.0 risks and other electronic disasters. Throughout this important resource Nancy Flynn (an internationally recognized expert on workplace social media) offers a guide to best practices for creating safe, effective, and compliant electronic business communications. The book contains a thorough review of the risks inherent in employees' social media use and content and explores how organizations can help manage behavior, mitigate risks, and maximize compliance through the implementation of strategic social media compliance management programs. These programs combine written policies, supported by comprehensive employee education and are enforced by proven-effective technology tools. Once these policies and programs are in place employers can safely take advantage of the marketing and communications benefits offered by social media. Covering a wealth of material, the book includes vital information on topics such as social media and the law; managing records and e-discovery compliantly; regulatory compliance; privacy and security; blog risks and compliance rules; mobile devices drive social media risks; a seven-step plan for social media policy and compliance management; conducting a social media audit; creating social media policies; content rules and compliance; policy compliance and education; reputation management; and more. In addition to addressing pertinent topics on risk management, the book contains cautionary, real-life social networking disaster stories that show how organizations can lose revenue and reputations, reveals how employees can lose jobs, and explains how individuals can face public humiliation. The Social Media Handbook is a hands-on guide written for human resource professionals, information technology managers, legal professionals, compliance officers, records managers, and others who need to manage today's technology tools with up-to-date employment rules.
Продажа the social media implications on employment лучших цены всего мира
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