women careers and retail managment



Jesko Perrey Retail Marketing and Branding. A Definitive Guide to Maximizing ROI Jesko Perrey Retail Marketing and Branding. A Definitive Guide to Maximizing ROI Новинка

Jesko Perrey Retail Marketing and Branding. A Definitive Guide to Maximizing ROI

4213.68 руб.
Retail Marketing and Branding, 2nd Edition looks at how retailers can make more out of their marketing money with retail best practices in branding and marketing spend optimization. The second edition of Retail Marketing and Branding includes the following updates: * New and updated case examples * Updated figures and examples throughout * New interviewers with recent experiences * Additional chapters
Robert Gibbs J. Principles of Urban Retail Planning and Development Robert Gibbs J. Principles of Urban Retail Planning and Development Новинка

Robert Gibbs J. Principles of Urban Retail Planning and Development

6612.24 руб.
…Extraordinary: Gibbs has popped the hood and taken apart the engine of commercial design and development, showing us each individual part and explaining fit, form and function. —Yaromir Steiner, Founder, Chief Executive Officer, Steiner + Associates «…the most comprehensive and expansive book ever written on the subject of Retail Real Estate Development. Gibbs is by far the most prominent advocate for reforming retail planning and development in order to return American cities to economic and physical prominence.» –Stefanos Polyzoides, Moule & Polyzoides Architects & Urbanists The retail environment has evolved rapidly in the past few decades, with the retailing industry and its placement and design of «brick-and-mortar» locations changing with evolving demographics, shopping behavior, transportation options and a desire in recent years for more unique shopping environments. Written by a leading expert, this is a guide to planning for retail development for urban planners, urban designers and architects. It includes an overview of history of retail design, a look at retail and merchandising trends, and principles for current retail developments. Principles of Urban Retail Planning and Development will: Provide insight and techniques necessary for historic downtowns and new urban communities to compete with modern suburban shopping centers. Promote sustainable community building and development by making it more profitable for the shopping center industry to invest in historic cities or to develop walkable urban communities. Includes case studies of recent good examples of retail development
Neil Stern Z. Greentailing and Other Revolutions in Retail. Hot Ideas That Are Grabbing Customers' Attention and Raising Profits Neil Stern Z. Greentailing and Other Revolutions in Retail. Hot Ideas That Are Grabbing Customers' Attention and Raising Profits Новинка

Neil Stern Z. Greentailing and Other Revolutions in Retail. Hot Ideas That Are Grabbing Customers' Attention and Raising Profits

1941.54 руб.
An introduction to greentailing and the five other biggest trends in the retail business In their newest book on retailing, authors Stern and Ander examine the revolutions occurring in the retail marketplace, with particular emphasis on the influential green trend in retailing, or Greentailing. Greentailing is capitalizing on the huge and growing demand for organic, sustainable and wellness-related products. As it evolves, greentailing will force both suppliers and retailers alike in every category to take notice. Leading edge greentailers like Whole Foods and Wal*Mart continue to grow and innovate at rates much faster than traditional competitors, and are forcing competitive responses. The authors explain how any retail store or manufacturer can implement these ideas and raise profits, using case studies from successful greentailers. In addition to greentailing, the book examines five other top retail trends: Demographic Shifts Provide Retail Opportunities Moving Up the Ladder—Growth of Experiential Retailing—How to Drive Sales and Profits Beyond Price Getting Outside the Box—New Ways to Reach the Consumer—The Growth of Non-Store Retailing Selling Services, Not Just products Brands Going Retail—The Battle for Control of the Customer Very much a follow up to their first book, Winning at Retail: Developing a Sustained Model for Retail Success, Greentailing and Other Revolutions in Retail addresses all the latest trends in the retail industry and presents unbeatable advice on quickly responding to changes in customer demographics and competition. Retail is all about the customer, and as customers and their tastes change, this one-of-a-kind resource shows retailers and manufacturers how to keep up and innovate.
Judith Evans A. Sustainable Retail Refrigeration Judith Evans A. Sustainable Retail Refrigeration Новинка

Judith Evans A. Sustainable Retail Refrigeration

13318.61 руб.
Carbon emissions from the retail segment of the food cold chain are relatively high compared to other parts of the food cold chain. Studies have also shown that food temperature is less well controlled at the retail and consumer end of the cold chain. There is therefore considerable potential to optimize performance of refrigerated display cabinets and the refrigeration systems that are used to operate them to reduce carbon emissions and to improve food temperature control. Sustainable Retail Refrigeration draws together world experts on retail refrigeration. In a single resource, the authors cover the latest technologies and best current knowledge in the field. With increasing concerns about energy use and global warming gasses, retailers are increasingly being called to account for their actions. Sustainable Retail Refrigeration is a valuable reference to manufacturers, managers and policy makers, incorporating both a design and an operational perspective.
Rick Segel Retail Business Kit For Dummies Rick Segel Retail Business Kit For Dummies Новинка

Rick Segel Retail Business Kit For Dummies

2722.04 руб.
Whether you’re a novice or a seasoned retail entrepreneur, Retail Business Kit For Dummies shows you how to start and run your business in today’s retail marketplace—from your original dream and the day-to-day operation to establishing a connection with customers and increasing your sales, both on the Web and at a brick-and-mortar shop. In this practical, how-to guide, retail expert Rick Segel shares his expertise and reveals what it takes to be successful. You’ll get a handle of the basics of launching and growing your business, from writing a business plan and finding a great location to hiring and keeping great staff. Find out how to meet and exceed customer expectations, create a positive shopping experience, provide top-notch customer service, and earn customer loyalty. Discover how to: Launch a successful independent retail business Create a Web site that shines Connect with customers and increase sales Handle legal and accounting issues Design stores that really work Practice the 10 keys to retail selling Use management practices proven in the trenches Make visual merchandising work for you Make your new venture succeed beyond your wildest dreams with a little help from Retail Business Kit For Dummies! Note: CD-ROM/DVD and other supplementary materials found in the print version of this title are not included as part of eBook file.
Michel Chevalier Luxury Retail Management. How the World's Top Brands Provide Quality Product and Service Support Michel Chevalier Luxury Retail Management. How the World's Top Brands Provide Quality Product and Service Support Новинка

Michel Chevalier Luxury Retail Management. How the World's Top Brands Provide Quality Product and Service Support

4602.64 руб.
Noted experts offer invaluable insights into the glamorous world of luxury retail Luxury Retail Management is your gold-plated ticket to the glamorous world of luxury retail. Defining all the tools that are necessary to manage luxury stores, from the analysis of location and design concept, to the selection, training, and motivation of the staff, the book covers everything you need to know to enter, expand, understand, and succeed in the world of luxury retail. Reaching the luxury customer is no longer the domain of the exclusive salon—the global luxury market boom and the phenomenal growth of luxury stores now views the retail sector as key to driving brand profitability. In dealing with this rapid change, luxury brands have experienced a steep learning curve and accumulated bags of retail expertise. And while some of the luxury retail rules and models in this book are exclusive to the luxury market, many have lessons for the whole retail sector. Examines the essential aspects of luxury customer relationship management, personal sales, and the customer experience Delves into the sophisticated business models that luxury brands have developed based on a mix of directly-operated-stores and wholesale Covers the management essentials—distribution, location, design, merchandising, pricing, brand promotion, and the management agenda for success Written by respected experts Michel Chevalier and Michel Gutsatz, who lend their solid academic credentials and professional expertise to the subject, Luxury Retail Management asks and answers the questions that retail professionals need to understand in order to thrive in the luxury market.
Doug Stephens The Retail Revival. Reimagining Business for the New Age of Consumerism Doug Stephens The Retail Revival. Reimagining Business for the New Age of Consumerism Новинка

Doug Stephens The Retail Revival. Reimagining Business for the New Age of Consumerism

1815.13 руб.
Traditional retail is becoming increasingly volatile and challenged as a business model. Brick-and-mortar has shifted to online, while online is shifting into pop-up storefronts. Virtual stores in subway platforms and airports are offering new levels of convenience for harried commuters. High Street and Main Street are becoming the stuff of nostalgia. The Big Box is losing ground to new models that attract consumers through their most-trusted assistant—the smartphone. What’s next? What’s the future for you—a retailer—who is witnessing a tsunami of change and not knowing if this means grasping ahold of new opportunity or being swept away? The Retail Revival answers these questions by looking into the not-so-distant retail past and by looking forward into a future that will continue to redefine retail and its enormous effect on society and our economies. Massive demographic and economic shifts, as well as historic levels of technological and media disruption, are turning this once predictable industry—where “average” was king—into a sea of turbulent change, leaving consumer behavior permanently altered. Doug Stephens, internationally renowned consumer futurist, examines the key seismic shifts in the market that have even companies like Walmart and Procter & Gamble scrambling to cope, and explores the current and future trends that will completely change the way we shop. The Retail Revival provides no-nonsense clarity on the realities of a completely new retail marketplace— realities that are driving many industry executives to despair. But the future need not be dark. Stephens offers hope and guidance for any businesses eager to capitalize on these historic shifts and thrive. Entertaining and thought-provoking, The Retail Revival makes sense of a brave new era of consumer behavior in which everything we thought we knew about retail is being completely reimagined. Praise for The Retail Revival “It doesn’t matter what type of retail you do—if you sell something, somewhere, you need to read Doug Stephens’ The Retail Revival. Packed with powerful insights on the changing retail environment and what good retailers should be thinking about now, The Retail Revival is easy to read, well-organized and provides essential food for thought.” – Gregg Saretsky, President and CEO, WestJet “This book captures in sharp detail the deep and unprecedented changes driving new consumer behaviors and values. More importantly, it offers clear guidance to brands and retailers seeking to adapt and evolve to meet entirely new market imperatives for success.” —John Gerzema, Author of Spend Shift and The Athena Doctrine “The Retail Revival is a critical read for all marketing professionals who are trying to figure out what’s next in retail… Doug Stephens does a great job of explaining why retail has evolved the way it has, and the book serves as an important, trusted guide to where it’s headed next. ” —Joe Lampertius SVP, Shopper Marketing, Momentum Worldwide and Owner, La Spezia Flavor Market “Doug Stephens has proven his right to the moniker ‘Retail Prophet.’ With careful analysis and ample examples, the author makes a compelling case for retailers to adapt, change and consequently revive their connection with consumers. Stephens presents actionable recommendations with optimism and enthusiasm—just the spoonful of sugar we need to face the necessary changes ahead.” —Kit Yarrow, Ph.D., Consumer Psychologist; Professor, Golden Gate University; Co-Author, Gen BuY: How Tweens, Teens and Twenty-Somethings are Revolutionizing Retail &#
Tracey Biscontini Culinary Careers For Dummies Tracey Biscontini Culinary Careers For Dummies Новинка

Tracey Biscontini Culinary Careers For Dummies

1490.35 руб.
The fast and easy way to find your place in the culinary field Ever dream of exploring an exciting career in culinary arts or cooking but don't know where to begin? Culinary Careers For Dummies is the perfect book for anyone who dreams of getting into the culinary profession. Whether you're a student, an up-and-coming chef looking for direction, or are simply interested in reinventing yourself and trying your hand at a new career, Culinary Careers For Dummies provides the essential information every culinary novice needs to enter and excel in the food service industry. Packed with advice on selecting a culinary school and tips for using your degree to land your dream job, Culinary Careers For Dummies offers up-to-the-minute information on: culinary training, degrees, and certificates; the numerous career options available (chef, chef's assistant, pastry chef, food stylist, caterer, line cook, restaurant publicist/general manager, Sommelier, menu creator, food writer, consultant/investor, etc.) and the paths to get there; basic culinary concepts and methods; advice on finding a niche in the culinary world; culinary core competencies; food safety and proper food handling; real-life descriptions of what to expect on the job; and how to land a great culinary job. Expert guidance on cooking up your career plan to enter the food service industry Tips and advice on what to study to get you where you're headed Packed with information on the many career options in the culinary field Culinary Careers For Dummies is a one-stop reference for anyone who is interested in finding a career in this growing and lucrative field.
Brittany Bullard Style and Statistics. The Art of Retail Analytics Brittany Bullard Style and Statistics. The Art of Retail Analytics Новинка

Brittany Bullard Style and Statistics. The Art of Retail Analytics

3238.05 руб.
A non-technical guide to leveraging retail analytics for personal and competitive advantage Style & Statistics is a real-world guide to analytics in retail. Written specifically for the non-IT crowd, this book explains analytics in an approachable, understandable way, and provides examples of direct application to retail merchandise management, marketing, and operations. The discussion covers current industry trends and emerging-standard processes, and illustrates how analytics is providing new solutions to perennial retail problems. You'll learn how to leverage the benefits of analytics to boost your personal career, and how to interpret data in a way that's useful to the average end business user or shopper. Key concepts are detailed in easy-to-understand language, and numerous examples highlight the growing importance of understanding analytics in the retail environment. The power of analytics has become apparent across industries, but it's left an especially indelible mark on retail. It's a complex topic, but you don't need to be a data scientist to take advantage of the opportunities it brings. This book shows you what you need to know, and how to put analytics to work with retail-specific applications. Learn how analytics can help you be better at your job Dig deeper into the customer's needs, wants, and dreams Streamline merchandise management, pricing, marketing, and more Find solutions for inefficiencies and inaccuracies As the retail customer evolves, so must the retail industry. The retail landscape not only includes in-store but also website, mobile site, mobile apps, and social media. With more and more competition emerging on all sides, retailers need to use every tool at their disposal to create value and gain a competitive advantage. Analytics offers a number of ways to make your company stand out, whether it's through improved operations, customer experience, or any of the other myriad factors that build a great place to shop. Style & Statistics provides an analytics primer with a practical bent, specifically for the retail industry.
Carolyn Boyes Cool Careers Carolyn Boyes Cool Careers Новинка
Bonnie Marcus The Politics of Promotion. How High-Achieving Women Get Ahead and Stay Ahead Bonnie Marcus The Politics of Promotion. How High-Achieving Women Get Ahead and Stay Ahead Новинка

Bonnie Marcus The Politics of Promotion. How High-Achieving Women Get Ahead and Stay Ahead

1815.13 руб.
Break into the power circle and build relationships that advance careers The Politics of Promotion offers women the tools and guidance they need to successfully navigate the realities of their organization, emphasizing the need to understand office politics to get the promotions and recognition they deserve. Written by Bonnie Marcus, a professional coach who focuses on helping women advance their careers, this book demonstrates the impact of relationships and sponsorship on career trajectory. Readers will learn why excellence and achievement aren't propulsion enough to get ahead, and how networking with power and intention can make all the difference in perception, reputation, and promotion. Far beyond the typical advice of «be assertive» and «embrace ambition,» this book provides a unique and proven method for becoming a bigger player in the workplace and avoiding unexpected trip-ups that can add years to the climb—or end it for good. Many women focus on performance, thinking that good work garners promotion. Too often, they're left outside of the circles of power and influence where decisions are made that affect their careers. The Politics of Promotion provides a framework for breaking into that circle, and taking control of one's own career path, specifically showing how to: Navigate office politics successfully Build and nurture key relationships Get comfortable with self-promotion Avoid potentially disastrous «blindsides» Women who want to advance cannot afford to view politics as «dirty.» It's the reality of the workplace, one that differs between organizations and fluctuates over time. Although being savvy about office politics is important for both genders, unconscious bias and stereotypes create special challenges for women. Learning to navigate these complex rules and customs is the key to professional recognition for women, fostering relationships that reach far beyond the next evaluation. Women looking to get ahead will find that the insights in The Politics of Promotion can help smooth the way.
Сухой корм Hill's Prescription Diet Metabolic Weight Managment with Chicken с курицей диета при коррекции веса для собак 1,5кг (2097) Сухой корм Hill's Prescription Diet Metabolic Weight Managment with Chicken с курицей диета при коррекции веса для собак 1,5кг (2097) Новинка

Сухой корм Hill's Prescription Diet Metabolic Weight Managment with Chicken с курицей диета при коррекции веса для собак 1,5кг (2097)

1097.13 руб.
Hill's Prescription Diet Metabolic Weight Managment with Chicken – сухой корм для собак при коррекции веса. Полезные качества корма: - снижение веса без ограничений для животного, - обладание высокими вкусовыми качествами, - не требуется точного дозирования порции корма, - исключает повторный набор веса после прохождения программы снижения веса. Ингредиенты: пшеница, мука из мяса домашней птицы, мука из кукурузного глютена,кукуруза, мука из гороховых отрубей, соевая мука, целлюлоза, выжимка томата, гидролизат белка, льняное семя, мякоть свеклы, животный жир, кокосовое масло, минералы, Dl-метионин, L-лизин, дегидратированная морковь, L-карнитин, рис, витамины, таурин, микроэлементы, L-триптофан, бета-каротин. Натуральные консерванты - смесь токоферолов и лимонная кислота. Информация с сайта производителя
Сухой корм Hill's Prescription Diet Metabolic Weight Managment with Chicken с курицей диета при коррекции веса для собак 4кг (2098) Сухой корм Hill's Prescription Diet Metabolic Weight Managment with Chicken с курицей диета при коррекции веса для собак 4кг (2098) Новинка

Сухой корм Hill's Prescription Diet Metabolic Weight Managment with Chicken с курицей диета при коррекции веса для собак 4кг (2098)

2438.74 руб.
Hill's Prescription Diet Metabolic Weight Managment with Chicken – сухой корм для собак при коррекции веса. Полезные качества корма: - снижение веса без ограничений для животного, - обладание высокими вкусовыми качествами, - не требуется точного дозирования порции корма, - исключает повторный набор веса после прохождения программы снижения веса. Ингредиенты: пшеница, мука из мяса домашней птицы, мука из кукурузного глютена,кукуруза, мука из гороховых отрубей, соевая мука, целлюлоза, выжимка томата, гидролизат белка, льняное семя, мякоть свеклы, животный жир, кокосовое масло, минералы, Dl-метионин, L-лизин, дегидратированная морковь, L-карнитин, рис, витамины, таурин, микроэлементы, L-триптофан, бета-каротин. Натуральные консерванты - смесь токоферолов и лимонная кислота. Информация с сайта производителя
Kim Metz Careers in Mental Health. Opportunities in Psychology, Counseling, and Social Work Kim Metz Careers in Mental Health. Opportunities in Psychology, Counseling, and Social Work Новинка

Kim Metz Careers in Mental Health. Opportunities in Psychology, Counseling, and Social Work

2920.56 руб.
Accessible and unbiased, Careers in Mental Health introduces upper-level high school students and beginning undergraduates to the different aspects of various mental health professions. Contains essential career advice for anyone considering an advanced degree in one of the “helping” professions within mental health Covers clinical psychology, counseling psychology, social work, counseling, marriage and family therapy, substance abuse counseling, and school psychology Clarifies the distinctions between professions by discussing the history and philosophy of each field, requirements for advanced education, licensing, available jobs, salary potential, and more Includes a section with practical information applicable to all the professions, such as characteristics for success, ethical issues, the importance of critical thinking, applying to graduate school, and current issues affecting the field of mental health
Emmett Cox Retail Analytics. The Secret Weapon Emmett Cox Retail Analytics. The Secret Weapon Новинка

Emmett Cox Retail Analytics. The Secret Weapon

2917.17 руб.
The inside scoop on boosting sales through spot-on analytics Retailers collect a huge amount of data, but don't know what to do with it. Retail Analytics not only provides a broad understanding of retail, but also shows how to put accumulated data to optimal use. Each chapter covers a different focus of the retail environment, from retail basics and organization structures to common retail database designs. Packed with case studies and examples, this book insightfully reveals how you can begin using your business data as a strategic advantage. Helps retailers and analysts to use analytics to sell more merchandise Provides fact-based analytic strategies that can be replicated with the same success the author achieved on a global level Reveals how retailers can begin using their data as a strategic advantage Includes examples from many retail departments illustrating successful use of data and analytics Analytics is the wave of the future. Put your data to strategic use with the proven guidance found in Retail Analytics.
A Chronology of Art: A Timeline of Western Culture from Prehistory to the Present A Chronology of Art: A Timeline of Western Culture from Prehistory to the Present Новинка

A Chronology of Art: A Timeline of Western Culture from Prehistory to the Present

1820 руб.
Most surveys of the history of art come neatly packaged. They are divided up into historic periods, artistic schools and movements, and the careers of individual painters....
Peter Levesque J. The Shipping Point. The Rise of China and the Future of Retail Supply Chain Management Peter Levesque J. The Shipping Point. The Rise of China and the Future of Retail Supply Chain Management Новинка

Peter Levesque J. The Shipping Point. The Rise of China and the Future of Retail Supply Chain Management

5912.12 руб.
Fascinating insights into the changing supply chain industry in China, from leading international experts A fascinating look at the enormous changes taking place in China today as it evolves from global manufacturer to global consumer marketplace, The Shipping Point: The Rise of China and the Future of Retail Supply Chain Management explores how China's ascension will have a profound impact on the future of retail supply chain management. Bringing together the knowledge and expertise of leading supply chain and retail professionals from around the world to illuminate opportunities that are likely to develop over the next decade in China, the book is essential reading for anyone working with or looking to better understand how supply chains work. Focusing on cutting edge logistics programs, processes, and technologies that will drive supply chain innovation in the twenty-first century, the book highlights innovative logistics programs that link the Asia Pacific manufacturing base, with international retailers and end consumers. Providing real examples of supply chain innovation in the marketplace to clearly illustrate the ideas in action, the book explores multi-country consolidation in China, strategies for greening the supply chain, supply chain & logistics IT systems, contingency planning strategy, and much more. Explores the programs, processes, and technologies that will drive supply chain innovation in the years ahead, with a particular focus on China Incorporates case studies contributed by retail executives and logistics industry professionals from around the world Highlights innovative logistics programs that link the Asia Pacific manufacturing base with international retailers and end consumers In The Shipping Point, international transportation and logistics expert Peter Levesque and a team of contributing authors provide practical expertise and insights into present and future opportunities for consumer retail and supply chain management—and what it will take to turn those opportunities into reality.
John Bradley Store Wars. The Worldwide Battle for Mindspace and Shelfspace, Online and In-store John Bradley Store Wars. The Worldwide Battle for Mindspace and Shelfspace, Online and In-store Новинка

John Bradley Store Wars. The Worldwide Battle for Mindspace and Shelfspace, Online and In-store

3889.55 руб.
The sequel to the highly successful Store Wars: the battle for mindspace and shelfspace published in 1995. The new edition will retain all the strengths of the old book including a comprehensive and complex approach to the consumer & retail market and the interaction between FMCG retailers and manufacturers. The book will be thoroughly revised and updated and will consist of 4 main parts: A section on leading FMCG companies and brands (such as Coke, P&G, Unilever, Nestle, L'Oreal etc.), their marketing and branding strategies in the western markets (USA, Western Europe: UK, France, Germany and others). A section on leading retailers (Wal-Mart, Tesco, Carrefour etc.), their developments and expansion over the last 10 years. A section describing the interaction between retailers and manufacturers, including competition for end-consumers, trade marketing. A section covering the Emerging Markets—the retail landscape in the major developing economies, results of the expansion of major FMCG brands and western retail chains, challenges related to distribution and FMCG marketing in those countries. The book will also discuss the impact of the Global Crisis on the consumer and retail markets as well as predictions and prospects for the future.
Neil Stern Z. Winning At Retail. Developing a Sustained Model for Retail Success Neil Stern Z. Winning At Retail. Developing a Sustained Model for Retail Success Новинка

Neil Stern Z. Winning At Retail. Developing a Sustained Model for Retail Success

3578.39 руб.
Praise for Winning At Retail «Winning at Retail offers the most effective strategies available for retailers. At McDonald's, the 'Quick-EST' model is crucial, because being close and convenient to where our customers live, work, and shop helps us create maximum value. If you want to harness your company's strengths to become a leader in your category-and stay in tune with what your customers want-this is the book for you.» -Jim Rand, Senior Vice President of Business Development, McDonald's Corporation «Winning at Retail provides a thoughtful approach to retail differentiation. Ander and Stern warn of the 'treacherous middle' into which retailers too easily drift. They inspire us to avoid this peril through case studies of retailers who have assumed leadership through courageous choice.» -Robert L. Price, Senior Vice President and Chief Marketing Officer, Wawa «In a difficult retail environment, this book provides crucial guidance for staying on top of your competition-by taking the customer seriously and leveraging your strengths to provide experiences that increase customer loyalty. Will Ander and Neil Stern elegantly argue that you can't always be the biggest, fastest, and trendiest place on the block, but it takes only one of these 'Ests' to be a category leader. Businesses big and small can benefit from the carefully distilled lessons in this book.» -Bernd Schmitt, Professor of Marketing, Columbia Business School and author of Customer Experience Management
Perrey Jesko Retail Marketing and Branding. A Definitive Guide to Maximizing ROI Perrey Jesko Retail Marketing and Branding. A Definitive Guide to Maximizing ROI Новинка

Perrey Jesko Retail Marketing and Branding. A Definitive Guide to Maximizing ROI

4278.51 руб.
Today's shoppers go online to research locations, compare prices or read reviews before they go to a store, and as soon as they are back home, they post details about their shopping experience on Facebook or other social media platforms. Online agencies rave about viral campaigns, guerrilla marketing and 360° communication. IT specialists are peddling one-to-one marketing tools and integrated customer data warehousing solutions. Should retailers care about any of this? The authors of this book firmly believe that they should – but in an environment of accelerating change, even veterans of the retail trade are looking for guidance on how to embrace the challenges thrown up by the evolving retail marketing landscape: How do I combine traditional and new marketing vehicles? How can I stay on top of what my customers want? How can I reach them efficiently? Do they still look at leaflets, or should I shift local marketing funds to social media? How can I leverage unique retail touch points, such as the POS, for value creation? Successful retail management might once have been about ‘just doing it’, but that is no longer the case. This book offers retail professionals practical and robust ways to improve the performance of their marketing function and align marketing investments with business objectives. This book consolidates the know-how of more than 30 practitioners in the field, created and refined over many years together with leading international companies. It covers some of the latest and most sophisticated approaches to the subject, yet it is anything but a theoretical treatise. The authors' hands-on approach and the wealth of case examples make it an essential guide for all consumer-minded retailers. (from the Foreword by Dr Klaus Behrenbeck, Director, McKinsey & Company, Inc., Leader Consumer Industries & Retail Group, Europe)
Michael Bayer Becoming an Urban Planner. A Guide to Careers in Planning and Urban Design Michael Bayer Becoming an Urban Planner. A Guide to Careers in Planning and Urban Design Новинка

Michael Bayer Becoming an Urban Planner. A Guide to Careers in Planning and Urban Design

2917.17 руб.
Becoming an Urban Planner answers these key questions: What do urban planners do? What are the educational requirements? How do I enter the field? How do I choose between the different types of planning, from land use planning to policy planning? What is the future of the urban planning profession? Here is a completely up-to-date guide to today's careers in urban planning—a clear and concise survey of the urban planning field and advice for navigating a successful career. Filled with interviews and guidance from leading urban planners, it covers everything from educational requirements to planning specialties and the many directions in which a career in urban planning can go.
Сухой корм Hill's Prescription Diet Metabolic Weight Managment диета при коррекции веса для кошек 4кг (2148) Сухой корм Hill's Prescription Diet Metabolic Weight Managment диета при коррекции веса для кошек 4кг (2148) Новинка

Сухой корм Hill's Prescription Diet Metabolic Weight Managment диета при коррекции веса для кошек 4кг (2148)

2626.75 руб.
Hill's Prescription Diet Metabolic Weight Managment – сухой корм для кошек при коррекции веса. Полезные качества корма: - снижение веса без ограничений для животного, - после снижения веса необходимо скорректировать норму кормления для поддержания идеального веса, - исключение повторного набора веса после прохождения программы снижения веса. Ингредиенты: мука из мяса домашней птицы, мука из кукурузного глютена, целлюлоза, выжимка томата, гидролизат белка, льняное семя, мякоть свеклы, животный жир, кокосовое масло, минералы, Dl-метионин, L-лизин, дегидратированная морковь, L-карнитин, витамины, таурин, микроэлементы, L-триптофан, бета-каротин. Натуральные консерванты - смесь токоферолов и лимонная кислота. Информация с сайта производителя Hill's Prescription Diet Metabolic Weight Managment – сухой корм для кошек при коррекции веса. Полезные качества корма: - снижение веса без ограничений для животного, - после снижения веса необходимо скорректировать норму кормления для поддержания идеального веса, - исключение повторного набора веса после прохождения программы снижения веса. Ингредиенты: мука из мяса домашней птицы, мука из кукурузного глютена, целлюлоза, выжимка томата, гидролизат белка, льняное семя, мякоть свеклы, животный жир, кокосовое масло, минералы, Dl-метионин, L-лизин, дегидратированная морковь, L-карнитин, витамины, таурин, микроэлементы, L-триптофан, бета-каротин. Натуральные консерванты - смесь токоферолов и лимонная кислота. Информация с сайта производителя
Reid R. Perfect Liars Reid R. Perfect Liars Новинка

Reid R. Perfect Liars

595 руб.
Three women walk in to the dinner, but only two will leave. Sixteen years ago, best friends Nancy, Georgia and Lila committed a terrible crime. They have never spoken about it. But now, in their thirties, one of them wants to talk. One word and everything could be ruined: their lives, their careers, their relationships. It's up to Georgia to call a crisis dinner. But the evening does not go as planned. Only two women survive the night. Murder isn’t so difficult the second time around.
Alcott Louisa May Jo's Boys Alcott Louisa May Jo's Boys Новинка

Alcott Louisa May Jo's Boys

448 руб.
Set ten years after Little Men, the Plumfield boys - including rebellious Dan, adventurous Emil and creative Nat - are now grown up, and carving out their places in the world. As they deal with the challenges of growing up, finding careers and falling in love, their mother and guardian Jo remains at the heart of the family, steady in her love for her 'boys' as she steers them through young adulthood and the life lessons that accompany it. When one of the boys confesses to committing a shocking act, it tests the strength of Jo's love to its very limits. Jo's Boys is the third and final book in the 'Little Women' trilogy, and a charming and bittersweet conclusion to the story of a family first introduced to us in Little Women.
Harry Friedman J. No Thanks, I'm Just Looking. Sales Techniques for Turning Shoppers into Buyers Harry Friedman J. No Thanks, I'm Just Looking. Sales Techniques for Turning Shoppers into Buyers Новинка

Harry Friedman J. No Thanks, I'm Just Looking. Sales Techniques for Turning Shoppers into Buyers

1617.41 руб.
Secrets of the trade from the master of retail selling and sales training No Thanks, I'm Just Looking gives anyone the inside scoop on how to skyrocket their selling career with a system of easy-to-learn practical money-making steps. By saving countless hours of trial-and-error experience, readers will be able to focus on the things that really work. Considered to be retail guru Harry J. Friedman's personal collection of proven selling techniques, No Thanks, I'm Just Looking includes all the tips and humorous anecdotes that have made him retail's most sought-after consultant. No Thanks, I'm Just Looking delivers the tricks of the trade from an international retail authority. Author is the most heavily attended speaker on retail selling and operational management in the world These groundbreaking high-performance training systems have been used by more than 500,000 retailers, from small independents to the likes of Neiman Marcus, Cartier, Billabong, La-Z-Boy and Godiva, to routinely deliver more sales Friedman created the number one retail sales and management system used by more retailers than any other system of its kind in the world Get proven techniques that will increase sales and elevate your staff to a high-performance sales team.
Arthur Pyster The Paradoxical Mindset of Systems Engineers. Uncommon Minds, Skills, and Careers Arthur Pyster The Paradoxical Mindset of Systems Engineers. Uncommon Minds, Skills, and Careers Новинка

Arthur Pyster The Paradoxical Mindset of Systems Engineers. Uncommon Minds, Skills, and Careers

6417.76 руб.
A guide that explores what enables systems engineers to be effective in their profession and reveals how organizations can help them attain success The Paradoxical Mindset of Systems Engineers offers an in-depth look at the proficiencies and personal qualities effective systems engineers require and the positions they should seek for successful careers. The book also gives employers practical strategies and tools to evaluate their systems engineers and advance them to higher performance. The authors explore why systems engineers are uncommon and how they can assess, improve, and cleverly leverage their uncommon strengths. These insights for being an ever more effective systems engineer apply equally well to classic engineers and project managers who secondarily do some systems engineering. The authors have written a guide to help systems engineers embrace the values that are most important to themselves and their organizations. Solidly based on interviews with over 350 systems engineers, classic engineers, and managers as well as detailed written career descriptions from 2500 systems engineers – The Paradoxical Mindset of Systems Engineers identifies behavioral patterns that effective systems engineers use to achieve success. This important resource: Offers aspiring systems engineers practical methods for success that are built on extensive empirical evidence and underlying theory Shows systems engineers how to visually document their relative strengths and weaknesses, map out their careers, and compare themselves to the best in their organizations – a rich set of tools for individuals, mentors, and organizations Offers practical guidance to managers and executives who lead systems engineering workforce improvement initiatives Written for systems engineers, their managers, business executives, those who do some systems engineering but primarily identify with other professions, as well as HR professionals, The Paradoxical Mindset of Systems Engineers offers the most comprehensive career guidance in the field available today.
Консервы Hill's Prescription Diet Metabolic Weight Managment with Chicken с курицей диета при коррекции веса для собак 370г (2101) Консервы Hill's Prescription Diet Metabolic Weight Managment with Chicken с курицей диета при коррекции веса для собак 370г (2101) Новинка

Консервы Hill's Prescription Diet Metabolic Weight Managment with Chicken с курицей диета при коррекции веса для собак 370г (2101)

237.88 руб.
Hill's Prescription Diet Metabolic Weight Managment with Chicken – сухой корм для собак при коррекции веса. Полезные качества корма: - снижение веса без ограничений для животного, - обладание высокими вкусовыми качествами, - не требуется точного дозирования порции корма, - исключает повторный набор веса после прохождения программы снижения веса. Ингредиенты: пшеница, мука из мяса домашней птицы, мука из кукурузного глютена,кукуруза, мука из гороховых отрубей, соевая мука, целлюлоза, выжимка томата, гидролизат белка, льняное семя, мякоть свеклы, животный жир, кокосовое масло, минералы, Dl-метионин, L-лизин, дегидратированная морковь, L-карнитин, рис, витамины, таурин, микроэлементы, L-триптофан, бета-каротин. Натуральные консерванты - смесь токоферолов и лимонная кислота. Информация с сайта производителя
Сухой корм Hill's Prescription Diet Metabolic Weight Managment Mini with Chicken с курицей диета при коррекции веса для собак 1,5кг (3353) Сухой корм Hill's Prescription Diet Metabolic Weight Managment Mini with Chicken с курицей диета при коррекции веса для собак 1,5кг (3353) Новинка

Сухой корм Hill's Prescription Diet Metabolic Weight Managment Mini with Chicken с курицей диета при коррекции веса для собак 1,5кг (3353)

1178.99 руб.
Hill's Prescription Diet Metabolic Weight Managment Mini with Chicken – сухой корм для мелких и миниатюрных пород собак для коррекции веса. Полезные качества корма: - снижение веса без ограничений для животного, - легкое усвоение даже при чувствительном желудке, - обладание высокими вкусовыми качествами, - особая форма корма в виде мини гранул. Ингредиенты: пшеница, мука из мяса домашней птицы, мука из кукурузного глютена, кукуруза, мука из гороховых отрубей, соевая мука, целлюлоза, выжимка томата, гидролизат белка, льняное семя, мякоть свеклы, животный жир, кокосовое масло, минералы, Dl-метионин, L-лизин, дегидратированная морковь, L-карнитин, рис, витамины, таурин, микроэлементы, L-триптофан, бета-каротин. Натуральные консерванты - смесь токоферолов и лимонная кислота. Информация с сайта производителя
Mary Furbee Rodd Outrageous Women of the American Frontier Mary Furbee Rodd Outrageous Women of the American Frontier Новинка

Mary Furbee Rodd Outrageous Women of the American Frontier

1166.87 руб.
Incredible true stories of the most amazing women in American history They were courageous, resourceful pioneers, enduring and adventurous. They made arduous journeys, carved careers out of the wilderness, defied conventions, and fought for their freedom. They were community leaders, artists, and entrepreneurs. These Outrageous Women of the American Frontier boldly faced the gritty realities of daily life?everything from starvation to shootouts?and made their mark in history! Among the outrageous women you?ll meet are: * Charlie Parkhurst?who disguised herself as a man, drove a stagecoach for twenty years, and was probably the first American woman to vote * Bridget «Biddy» Mason?a former slave who gained her freedom in the 1850s and made enough money to set up several homes for the homeless, sick, and old * Gertrudis Barcelo?Santa Fe?s «Gambling Queen» who kept her maiden name, owned her own casino, and helped the United States win the Mexican-American War * Libbie Custer?wife of the famous general and a talented writer who chronicled her frontier adventures in books that made her a wealthy woman Also available in the Outrageous Women series… * Outrageous Women of Ancient Times * Outrageous Women of Colonial America * Outrageous Women of the Middle Ages * Outrageous Women of the Renaissance
John Heywood The Assessment of Learning in Engineering Education. Practice and Policy John Heywood The Assessment of Learning in Engineering Education. Practice and Policy Новинка

John Heywood The Assessment of Learning in Engineering Education. Practice and Policy

5624.83 руб.
Explores how we judge engineering education in order to effectively redesign courses and programs that will prepare new engineers for various professional and academic careers Shows how present approaches to assessment were shaped and what the future holds Analyzes the validity of teaching and judging engineering education Shows the integral role that assessment plays in curriculum design and implementation Examines the sociotechnical system’s impact on engineering curricula
Margaret Heffernan A. The Naked Truth. A Working Woman's Manifesto on Business and What Really Matters Margaret Heffernan A. The Naked Truth. A Working Woman's Manifesto on Business and What Really Matters Новинка

Margaret Heffernan A. The Naked Truth. A Working Woman's Manifesto on Business and What Really Matters

1940.89 руб.
In this provocative book, Margaret Heffernan, former CEO and Fast Company contributor, fuses her own experience with that of hundreds of women to identify the biggest challenges and the best solutions that women face today. From VPs of Fortune 100 companies to entrepreneurs to women just starting their careers, she traces the patterns and themes underlying women's power, choices, love, sex, money, and many other vital topics for working women. Without sugar-coating the facts, preaching, or oversimplifying, she offers solutions and shares the truth about the working world: women's choices are limited, you can't have it all, women do work differently from men and, yes, it is possible to find success amidst all of this and feel good about it. «Finally! A book that exposes the masculine myths about what it takes to be effective in business and helps women reclaim the relational intelligence we have been taught to ignore. A must-read for all women who want to increase their power and influence in the workplace—especially those who are thinking of leaving because they are tired of the corporate gamesmanship that requires splitting themselves into a 'work me' and a 'home me.'» —Joyce K. Fletcher, professor of management, Simmons School of Management, Boston, Massachusetts Order your copy today!
Bob Negen Marketing Your Retail Store in the Internet Age Bob Negen Marketing Your Retail Store in the Internet Age Новинка

Bob Negen Marketing Your Retail Store in the Internet Age

1941.54 руб.
If you own and operate a small retail business, this guide will give you a proven system for marketing your store, allowing you to compete with online merchants and big-box stores alike. Full of fresh and innovative ideas for promoting small stores, it will show you how to create a great in-store experience and build loyal, long-lasting relationships with customers.
Innovative Impressions Innovative Impressions Новинка

Innovative Impressions

5250 руб.
In 1879, Mary Cassatt, Edgar Degas, and Camille Pissarro collaborated to found a periodical that would feature their prints. For much of their careers, this unlikely trio...
Satish Kedia Careers in 21st Century Applied Anthropology. Perspectives from Academics and Practitioners Satish Kedia Careers in 21st Century Applied Anthropology. Perspectives from Academics and Practitioners Новинка

Satish Kedia Careers in 21st Century Applied Anthropology. Perspectives from Academics and Practitioners

2545.62 руб.
The NAPA Bulletin series is dedicated to the practical problem-solving and policy applications of anthropological knowledge and methods. NAPA Bulletins are peer reviewed, and are distributed free of charge as a benefit of NAPA membership. The NAPA Bulletin seeks to: facilitate the sharing of information among practitioners, academics, and students be a useful document for practitioners contribute to the professional development of anthropologists seeking practitioner positions support the general interests of practitioners both within and outside the academy
Andrea Zocchi Reshaping Retail. Why Technology is Transforming the Industry and How to Win in the New Consumer Driven World Andrea Zocchi Reshaping Retail. Why Technology is Transforming the Industry and How to Win in the New Consumer Driven World Новинка

Andrea Zocchi Reshaping Retail. Why Technology is Transforming the Industry and How to Win in the New Consumer Driven World

2852.34 руб.
The modern retail system has worked to dazzling effect. From the 19th century, store owners emerged from small beginnings to set in train an industry that has seen some operators become nationally, even globally, dominant. Along the way, they turned retailing into an art, and then a science. Now retailers in emerging markets appear to be repeating the story all over again, except on a scale and at a speed beyond anything we have seen before. Given all of this, it can be hard for those who work in retailing to accept that the industry as we know it is living on borrowed time, on the brink of transformation. There is now an urgency with which conventional store-based retailers must now act and the extent of the challenges this change represents in strategic, organizational, and above all, technological terms. Reshaping Retail sets out the driving causes, current trends and consequences of a transformation in retail triggered by technology. The changes go far beyond making items available for sale on the internet. Starting by briefly setting the historical and business system contexts for retail and describe the role that technology has played in the creation of modern retail it then explains the underlying technological drivers behind the current revolution – radical changes in the capacity of both hardware and software, mobile telecommunications changes and the advances of the Internet. Ultimately, success will hinge on more than competence; it will come down to a way of thinking. Customer-centricity will need to be valued not just by the store owner, as in the past, but also by all employees in the organization. It will need to become embedded in their daily tasks. The same applies to technology, which must be at the center of the organization and recognized as such by everyone. With a combination of extensive desk and field research, interviews with leading retailers and technologists, together with the real world experience of practitioners in this area, Reshaping Retail will inspire and help store retailers to make the necessary transformation now to win in the new consumer driven world.
Harry Friedman J. The Retailer's Complete Book of Selling Games and Contests. Over 100 Selling Games for Increasing on-the-floor Performance Harry Friedman J. The Retailer's Complete Book of Selling Games and Contests. Over 100 Selling Games for Increasing on-the-floor Performance Новинка

Harry Friedman J. The Retailer's Complete Book of Selling Games and Contests. Over 100 Selling Games for Increasing on-the-floor Performance

1617.41 руб.
One hundred ways to motivate your sales teams to outsell each other and grow your profits In most retail stores, salespeople arrive at work with little enthusiasm to sell. The truth is that retail selling can be a little boring. It's up to owners and managers to provide the spark and motivation that inspires people to excel, even when store traffic is slow. One of the best ways to accomplish that is with selling games and contests. The Retailer's Complete Book of Selling Games & Contests contains more than one hundred selling games and contests that any retailer can use to motivate their staff, improve their sales skills, and generate extra sales during slow traffic periods. Geared toward retailers of all industries and all sizes, from single stores to mega chains, this book will appeal to those with a vested interest in improving the performance of their salespeople and driving sales higher. Details how to use games to sell specific merchandise, increase add-on sales, and sell higher priced merchandise and groups of merchandise Outlines how to structure games and contests, when to run them, and for how long Helps managers build their sales staffs' confidence and abilities through fostering a competitive spirit and rewarding high sellers Harry J. Friedman is an international retail authority, consultant, and the most heavily attended speaker on retail selling and operational management in the world today When you inspire your sales team to improve their skills and outsell each other, you'll boost your profits and outdo your competition
Joy Gayles Gaston Attracting and Retaining Women in STEM. New Directions for Institutional Research, Number 152 Joy Gayles Gaston Attracting and Retaining Women in STEM. New Directions for Institutional Research, Number 152 Новинка

Joy Gayles Gaston Attracting and Retaining Women in STEM. New Directions for Institutional Research, Number 152

2255.94 руб.
Underrepresentation of women in science, technology, engineering and mathematics fields is a problem that has persisted over the past three decades and is most severe at the highest levels of the STEM career path. Although national attention has been directed toward increasing the presence of women in STEM, women continue to leave at critical junctures in STEM training and careers at a higher rate than men. This volume of New Directions for Institutional Research takes a comprehensive look at the status of women in STEM and considers related factors, theoretical perspectives, and innovative tools that have the potential to help scholars understand, study, and improve the experiences of women in STEM fields. This is the 152nd volume of New Directions for Institutional Research. Always timely and comprehensive, New Directions for Institutional Research provides planners and administrators in all types of academic institutions with guidelines in such areas as resource coordination, information analysis, program evaluation, and institutional management.
Wonderwall Case Studies Wonderwall Case Studies Новинка

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6790 руб.
Masamichi Katayama's Wonderwall studio combines a truly Asian approach to retail with a global outlook that has resulted in worldwide success and influence....
Food: Cafes, Markets, & Eateries Food: Cafes, Markets, & Eateries Новинка

Food: Cafes, Markets, & Eateries

2120 руб.
This is an up and coming area of retail space design. This volume features the best food-related display spaces.
Сухой корм Hill's Prescription Diet Metabolic Weight Managment диета при коррекции веса для кошек 1,5кг (2147) Сухой корм Hill's Prescription Diet Metabolic Weight Managment диета при коррекции веса для кошек 1,5кг (2147) Новинка

Сухой корм Hill's Prescription Diet Metabolic Weight Managment диета при коррекции веса для кошек 1,5кг (2147)

1480.63 руб.
Hill's Prescription Diet Metabolic Weight Managment – сухой корм для кошек при коррекции веса. Полезные качества корма: - снижение веса без ограничений для животного, - после снижения веса необходимо скорректировать норму кормления для поддержания идеального веса, - исключение повторного набора веса после прохождения программы снижения веса. Ингредиенты: мука из мяса домашней птицы, мука из кукурузного глютена, целлюлоза, выжимка томата, гидролизат белка, льняное семя, мякоть свеклы, животный жир, кокосовое масло, минералы, Dl-метионин, L-лизин, дегидратированная морковь, L-карнитин, витамины, таурин, микроэлементы, L-триптофан, бета-каротин. Натуральные консерванты - смесь токоферолов и лимонная кислота. Информация с сайта производителя Hill's Prescription Diet Metabolic Weight Managment – сухой корм для кошек при коррекции веса. Полезные качества корма: - снижение веса без ограничений для животного, - после снижения веса необходимо скорректировать норму кормления для поддержания идеального веса, - исключение повторного набора веса после прохождения программы снижения веса. Ингредиенты: мука из мяса домашней птицы, мука из кукурузного глютена, целлюлоза, выжимка томата, гидролизат белка, льняное семя, мякоть свеклы, животный жир, кокосовое масло, минералы, Dl-метионин, L-лизин, дегидратированная морковь, L-карнитин, витамины, таурин, микроэлементы, L-триптофан, бета-каротин. Натуральные консерванты - смесь токоферолов и лимонная кислота. Информация с сайта производителя
Paula L. W. Sabloff Careers in Anthropology. Profiles of Practitioner Anthropologists Paula L. W. Sabloff Careers in Anthropology. Profiles of Practitioner Anthropologists Новинка

Paula L. W. Sabloff Careers in Anthropology. Profiles of Practitioner Anthropologists

2174.26 руб.
NAPA Bulletin is a peer reviewed occasional publication of the National Association for the Practice of Anthropology, dedicated to the practical problem-solving and policy applications of anthropological knowledge and methods. peer reviewed publication of the National Association for the Practice of Anthropology dedicated to the practical problem-solving and policy applications of anthropological knowledge and methods most editions available for course adoption
Selena Rezvani Pushback. How Smart Women Ask--and Stand Up--for What They Want Selena Rezvani Pushback. How Smart Women Ask--and Stand Up--for What They Want Новинка

Selena Rezvani Pushback. How Smart Women Ask--and Stand Up--for What They Want

1747.06 руб.
Popular leadership blogger gives the low-down on standing up for yourself In Pushback, top leadership consultant Selena Rezvani argues that self-advocacy is critical to success. Yet women initiate negotiations four times less often than men, resulting in getting less of what they want—promotion opportunities, plum assignments, and higher pay. This book shines a light on the real rules of holding your own and pushing back for what is rightfully yours. Drawing on interviews with high-level leaders, Rezvani offers readers in the first half of their career the unedited truth about how women have asked their way to the top and triumphed—and how you can too. Includes interviews with top business leaders such as Marie Chandoha, CEO of Charles Schwab Investment Management; Cindi Bigelow, President of Bigelow Tea Company; Fizzah Jafri, COO at Morgan Stanley; Rosemary Turner, President at UPS; and Irene Chang Britt, Chief Strategy Officer at Campbell's Soup Offers a reliable and methodic approach to negotiating and navigating tough conversations Highlights compelling facts and research from the world of psychology and leadership Insightful and accessible, Pushback is a timely resource for savvy women who want to leverage their skills, promote themselves effectively, and fast track their careers.
Pankhurst Kate Fantastically Great Women Who Worked Wonders Pankhurst Kate Fantastically Great Women Who Worked Wonders Новинка

Pankhurst Kate Fantastically Great Women Who Worked Wonders

1072 руб.
Kate Pankhurst, descendent of Emmeline Pankhurst, is back with a brand new wildly brilliant and accessible book about incredible women in the world of work. What do you want to be when you grow up? It's a BIG question that everyone is asked from an early age. Discover eye-opening facts about a collection of go-getting women who have pioneered careers in a kaleidoscope of different industries. Join scientists, doctors, athletes, hot-air balloonists and more, journey back in time with these brave, bold and brilliant women and discover that anything is possible when you make the most of YOUR talents. Prepare yourself for a celebration of women who opened doors and made it possible for more women to achieve amazing things today. Overflowing with beautiful illustrations and astounding facts, Fantastically Great Women Who Worked Wonders is the perfect introduction to just a few of the most incredible women who helped shaped the world we live in. List of women featured: Junko Tabei, Sophie Blanchard, Maria Merian, Elizabeth Magie, the London Matchgirls, Rosa May Billinghurst, Katherine Johnson, Annette Kellerman, Katia Krafft, Rosalind Franklin, James Barry, Madam C.J. Walker, Lotte Reiniger.
Sarah Blackford Career Planning for Research Bioscientists Sarah Blackford Career Planning for Research Bioscientists Новинка

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2470.91 руб.
Career Planning for Research Bioscientists is an essential careers guide for bioscience doctoral students and postdoctoral researchers. It contains a wealth of information and resources specifically targeted at research bioscientists, with practical strategies to enhance career success in an increasingly competitive job market. Advice on how to write a winning CV together with examples adapted for different jobs is presented, as well as practical exercises to assist with skills analysis and decision making. Profiles of PhD-qualified bioscienstists in a range of professions including academic research, industry, science communication, management and consultancy provide valuable insights into how others have managed their careers, and tactics such as networking and using social media demonstrate how new opportunities can be discovered. The content of this book is aimed primarily at research bioscientists, however much of the advice and information will be a useful reference for other students and researchers looking for an effective career planning strategy. A companion website with additional resources is available at www.wiley.com/go/blackford/careerplanning and you can visit Sarah Blackford’s blog at www.biosciencecareers.org for more information.
Greene Vanessa The Vintage Teacup Club Greene Vanessa The Vintage Teacup Club Новинка

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1049 руб.
At a car boot sale in Sussex, three very different women meet and fall for the same vintage teaset. They decide to share it - and form a friendship that changes their lives ...Jenny can't wait to marry Dan. Then, after years of silence, she hears from the woman who could shatter her dreams. Maggie has put her broken heart behind her and is gearing up for the biggest event of her career - until she's forced to confront the past once more. Alison seems to have it all: married to her childhood sweetheart, with two gorgeous daughters. But as tensions mount, she is pushed to breaking point. Dealing with friendship and families, relationships and careers, highs and lows, The Vintage Teacup Club is heart-warming storytelling at its very best.
Ruth Heilbronn Philosophical Perspectives on Teacher Education Ruth Heilbronn Philosophical Perspectives on Teacher Education Новинка

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2621.03 руб.
Philosophical Perspectives on Teacher Education presents a series of well-argued essays about the ethical considerations that should be addressed in teacher training and educational policies and practices. Brings together philosophical essays on an underserved yet urgent aspect of teacher education Explores the kinds of ethical considerations that should enter into discussions of a teacher’s professional education Illuminates the knowledge and understanding that teachers need to sustain their careers and long-term sense of well being Represents an important resource to stimulate contemporary debates about what the future of teacher education should be
Fielding, Helen BRIDGET JONESS BABY: THE DIARIES (HB) Fielding, Helen BRIDGET JONESS BABY: THE DIARIES (HB) Новинка

Fielding, Helen BRIDGET JONESS BABY: THE DIARIES (HB)

1098 руб.
The new Bridget Jones novel. As Bridget careers towards baby-deadline, tortured by Smug Mothers miming her ticking biological clock, a series of classic Bridget Jones moments finally leads her into pregnancy - but just not quite as intended. It's a pregnancy full of cheesy potatoes, outlandish advice from Drunken Singletons and Smug Mothers, chaos at scans and childbirth classes, high jinks and romance, joy and despair - but all of it dominated by the terribly awkward question - Who's the Father?
Kuhl J. Dig Your Heels In Kuhl J. Dig Your Heels In Новинка

Kuhl J. Dig Your Heels In

976 руб.
This is the first book of its kind to truly arm women to hold their ground and play the long game, staying and advancing in corporate careers. If the reader Digs Her Heels In at the company that pays her paycheck today, she can transform the company into the one that she deserves, for herself and for future generations of women entering the workforce.Dig Your Heels In is the roadmap that shows women how increasing their breadth of experience gives them more power to identify opportunities for and effect innovative and equitable change. This book is critical for women from the entry level to the executive level. Dig Your Heels In is also a critical resource for leaders in the C-suite and those leading Human Resources, Talent Management and on the front lines of recruitment who can drive enterprise wide changes to build programs that strengthen engagement and retention. Every reader will learn the ten big bold moves to achieve the career they desire and build the company and culture they deserve.
C. Neal Stewart, Jr. Plant Biotechnology and Genetics. Principles, Techniques, and Applications C. Neal Stewart, Jr. Plant Biotechnology and Genetics. Principles, Techniques, and Applications Новинка

C. Neal Stewart, Jr. Plant Biotechnology and Genetics. Principles, Techniques, and Applications

8623.66 руб.
Focused on basics and processes, this textbook teaches plant biology and agriculture applications with summary and discussion questions in each chapter. Updates each chapter to reflect advances / changes since the first edition, for example: new biotechnology tools and advances, genomics and systems biology, intellectual property issues on DNA and patents, discussion of synthetic biology tools Features autobiographical essays from eminent scientists, providing insight into plant biotechnology and careers Has a companion website with color images from the book and PowerPoint slides Links with author's own website that contains teaching slides and graphics for professors and students: plantsciences.utk.edu/pbg/

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Traditional retail is becoming increasingly volatile and challenged as a business model. Brick-and-mortar has shifted to online, while online is shifting into pop-up storefronts. Virtual stores in subway platforms and airports are offering new levels of convenience for harried commuters. High Street and Main Street are becoming the stuff of nostalgia. The Big Box is losing ground to new models that attract consumers through their most-trusted assistant—the smartphone. What’s next? What’s the future for you—a retailer—who is witnessing a tsunami of change and not knowing if this means grasping ahold of new opportunity or being swept away? The Retail Revival answers these questions by looking into the not-so-distant retail past and by looking forward into a future that will continue to redefine retail and its enormous effect on society and our economies. Massive demographic and economic shifts, as well as historic levels of technological and media disruption, are turning this once predictable industry—where “average” was king—into a sea of turbulent change, leaving consumer behavior permanently altered. Doug Stephens, internationally renowned consumer futurist, examines the key seismic shifts in the market that have even companies like Walmart and Procter & Gamble scrambling to cope, and explores the current and future trends that will completely change the way we shop. The Retail Revival provides no-nonsense clarity on the realities of a completely new retail marketplace— realities that are driving many industry executives to despair. But the future need not be dark. Stephens offers hope and guidance for any businesses eager to capitalize on these historic shifts and thrive. Entertaining and thought-provoking, The Retail Revival makes sense of a brave new era of consumer behavior in which everything we thought we knew about retail is being completely reimagined. Praise for The Retail Revival “It doesn’t matter what type of retail you do—if you sell something, somewhere, you need to read Doug Stephens’ The Retail Revival. Packed with powerful insights on the changing retail environment and what good retailers should be thinking about now, The Retail Revival is easy to read, well-organized and provides essential food for thought.” – Gregg Saretsky, President and CEO, WestJet “This book captures in sharp detail the deep and unprecedented changes driving new consumer behaviors and values. More importantly, it offers clear guidance to brands and retailers seeking to adapt and evolve to meet entirely new market imperatives for success.” —John Gerzema, Author of Spend Shift and The Athena Doctrine “The Retail Revival is a critical read for all marketing professionals who are trying to figure out what’s next in retail… Doug Stephens does a great job of explaining why retail has evolved the way it has, and the book serves as an important, trusted guide to where it’s headed next. ” —Joe Lampertius SVP, Shopper Marketing, Momentum Worldwide and Owner, La Spezia Flavor Market “Doug Stephens has proven his right to the moniker ‘Retail Prophet.’ With careful analysis and ample examples, the author makes a compelling case for retailers to adapt, change and consequently revive their connection with consumers. Stephens presents actionable recommendations with optimism and enthusiasm—just the spoonful of sugar we need to face the necessary changes ahead.” —Kit Yarrow, Ph.D., Consumer Psychologist; Professor, Golden Gate University; Co-Author, Gen BuY: How Tweens, Teens and Twenty-Somethings are Revolutionizing Retail &#
Продажа women careers and retail managment лучших цены всего мира
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